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Artykuły w czasopismach na temat "BRANDED PRODUCT"
Iazzi, Antonio, i Savino Santovito. "Branded Versus Non-Branded: Differences in Consumer Preferences". International Journal of Marketing Studies 8, nr 1 (29.01.2016): 57. http://dx.doi.org/10.5539/ijms.v8n1p57.
Pełny tekst źródłaHabib, Sufyan, Nawaf N. Hamadneh i Abdelaziz Alsubie. "Modeling Advertising Practices for Product Involvement and Consumer Impulsivity in Branded Apparel: A Case Study of Indian Consumers". Sustainability 13, nr 4 (20.02.2021): 2309. http://dx.doi.org/10.3390/su13042309.
Pełny tekst źródłaBergen, Mark, Shantanu Dutta i Steven M. Shugan. "Branded Variants: A Retail Perspective". Journal of Marketing Research 33, nr 1 (luty 1996): 9–19. http://dx.doi.org/10.1177/002224379603300102.
Pełny tekst źródłaMundel, Juan, Patricia Huddleston, Bridget Behe, Lynnell Sage i Caroline Latona. "An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions". Journal of Product & Brand Management 27, nr 2 (12.03.2018): 146–57. http://dx.doi.org/10.1108/jpbm-07-2016-1282.
Pełny tekst źródłaWahyudi, A., S. Sujianto i I. Kurniasari. "Strategy for developing Indonesian vanilla products to improve the added value". IOP Conference Series: Earth and Environmental Science 892, nr 1 (1.11.2021): 012042. http://dx.doi.org/10.1088/1755-1315/892/1/012042.
Pełny tekst źródłaIslam, Md Mazedul, i Md Mashiur Rahman Khan. "Environmental Sustainability Evaluation of Apparel Product: A Case Study on Knitted T-Shirt". Journal of Textiles 2014 (24.11.2014): 1–6. http://dx.doi.org/10.1155/2014/643080.
Pełny tekst źródłaRizwan, Muhammad, Mudasser Qayyum, Waqas Qadeer i M. Javed. "The impact on branded product on consumer purchase intentions". Journal of Public Administration and Governance 4, nr 3 (2.07.2014): 57. http://dx.doi.org/10.5296/jpag.v4i3.5849.
Pełny tekst źródłaAdiguzel, Cafer, Omer Iqbal, Michael Sammikannu, Josephine Cunanan, Walter Jeske, Debra Hoppensteadt i Jawed Fareed. "Potency Adjusted Generic Versions of Argatroban Can Be Differentiated from Branded Argatroban in Thrombin Generation and Platelet Activation Assays." Blood 110, nr 11 (16.11.2007): 4007. http://dx.doi.org/10.1182/blood.v110.11.4007.4007.
Pełny tekst źródłaParaszt, Márta. "Brands, tastes, judgment". Acta Carolus Robertus 12, Különszám (2022): 56–67. http://dx.doi.org/10.33032/acr.3437.
Pełny tekst źródłaTian, Zimo. "The Influence of Consumer Motivation on Satisfaction in the Field of Co-branding - Take Food Brands for Example". SHS Web of Conferences 154 (2023): 01012. http://dx.doi.org/10.1051/shsconf/202315401012.
Pełny tekst źródłaRozprawy doktorskie na temat "BRANDED PRODUCT"
Duttenhöfer, Michael. "Branded Entertainment Grundlagen - Definition - Beispiele unter besonderer Berücksichtigung des Kurzfilms als Branded-Entertainment-Produkt". Saarbrücken VDM, Müller, 2005. http://deposit.d-nb.de/cgi-bin/dokserv?id=2860727&prov=M&dok_var=1&dok_ext=htm.
Pełny tekst źródłaAndersson, Torbjörn. "Aesthetic Flexibility : Modularity of Visual Form in Product Portfolios and Branded Products". Licentiate thesis, Linköpings universitet, Maskinkonstruktion, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-129551.
Pełny tekst źródłaAng, Mei Choo. "Branded product design : combining evolutionary algorithms and shape grammars". Thesis, University of Leeds, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.486154.
Pełny tekst źródłaSchmalz, Jan Sebastian. "Werbung als Unterhaltung wie branded Entertainment und advertainment Werbung mit Unterhaltung verschmelzen". Saarbrücken VDM, Müller, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2942301&prov=M&dok_var=1&dok_ext=htm.
Pełny tekst źródłaSchmalz, Jan Sebastian. "Werbung als Unterhaltung : wie Branded Entertainment und Advertainment Werbung mit Unterhaltung verschmelzen /". Saarbrücken : VDM, Verl. Dr. Müller, 2007. http://www.gbv.de/dms/ilmenau/toc/52784487X.PDF.
Pełny tekst źródłaLin, Song Marketing Australian School of Business UNSW. "Driving preferences for co-branded products: effects of extendibility, compatibility and uncertainty". Awarded By:University of New South Wales. Marketing, 2010. http://handle.unsw.edu.au/1959.4/44735.
Pełny tekst źródłaTsvetkova, Kristina. "Let us entertain you : branded entertainment als neuer Hoffnungsträger der Werbebranche in der digitalen Zukunft /". Saarbrücken : VDM, Müller, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2929203&prov=M&dok_var=1&dok_ext=htm.
Pełny tekst źródłaLameira, Sofia Lourenço. "O sexo e a Cidade e as marcas: análise dos efeitos do product placement nos jovens portugueses". Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2016. http://hdl.handle.net/10400.5/11607.
Pełny tekst źródłaEsta dissertação tem como objeto de estudo a série de televisão O Sexo e a Cidade, transmitida repetidamente entre 2013 e 2015 no canal temático Fox Life, e pretende analisar o fenómeno product placement e o seu impacto nos espetadores. Deste modo, pretende analisar os efeitos do product placement nos hábitos de compra e comportamentos de consumo dos jovens adultos portugueses, estudando uma amostra de estudantes universitários na cidade de Lisboa. A nossa perspetiva considera que o entretenimento em televisão é uma forma de distribuir conteúdo, valores e visões do mundo. Consideramos também que, através das séries de televisão, os espectadores podem modificar a sua mentalidade, devido ao contacto com diferentes contextos, referências e valores, do qual advêm, posteriormente, interesses comerciais. Neste sentido, de acordo com as ideias apresentadas, este estudo propõe como objetivos analisar os efeitos do product placement nos hábitos de compra dos jovens portugueses; analisar o brand recognition e brand perception das marcas presentes na série O Sexo e a Cidade e determinar se o product placement consegue criar brand awareness e, em último caso, ajudar na criação da identidade do consumidor.
This study focuses on brands and product placement in television: Sex and the City and Portuguese young adults are our objects and are examined to understand potential effects of product placement on purchasing habits and consumption behaviors. Our framework considers television entertainment as a way to deliver content and values, world-views and minds-capes. Our proposition recognizes that through television series, audience can improve their mindset by getting in touch with different contexts, references and values, with effects on viewers that favor commercial interests as a way of matching brands and consumers. Taking these ideas into account, we propose as objectives to account for the effects of product placement in purchasing habits; to analyze brand recognition and brand perception of product placement in Sex and the City, and, at last, if product placement phenomenon can create “brand awareness” and ultimately create consumers’ identity.
Moussa, Anthony. "Branded longevity's effect on processing fluency : the moderating effect of product involvement and congruence". Thesis, Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0436.
Pełny tekst źródłaThis doctoral dissertation examines consumer response to branded longevity. In particular, it explores the effect of branded longevity on processing fluency and brand familiarity under various conditions. How do consumers react when a brand indicates its founding date on a package or advertisement? How do their reactions differ according to their level of involvement with the product or the congruence between the product category and branded longevity? This thesis identifies the psychological processes that occur during exposure to branded longevity in order to explain the effect of the longevity of the brand on the consumer. Branded longevity is argued to positively influence marketing variables, such as brand confidence and brand credibility. This thesis examines the psychological mechanisms that explain these effects. Processing fluency is considered as the theoretical framework that can explain these effects. Our model shows that processing fluency mediates the effect of branded longevity on brand familiarity. This model takes into account moderating effects such as product involvement and congruence
Abbott, Marcus. "Engineering the brand : automotive attribute management based on the cognitive categorisation of the branded product". Thesis, Brunel University, 2009. http://bura.brunel.ac.uk/handle/2438/7508.
Pełny tekst źródłaKsiążki na temat "BRANDED PRODUCT"
Branded Entertainment. London: Kogan Page Publishers, 2007.
Znajdź pełny tekst źródłaBranded?: Products and their personalities. London: V&A, 2000.
Znajdź pełny tekst źródłaBranded for life: How Americans are brainwashed by the brands we love. Cincinnati, OH: Emmis Books, 2005.
Znajdź pełny tekst źródłaLinn, Carl Eric. Brand dynamics: Factors and trade-offs affecting value development in branded goods and services. Norcross, GA: Institute for Brand Leadership, 1998.
Znajdź pełny tekst źródłaBranded entertainment: Product placement and brand strategy in the entertainment business. London: Kogan Page, 2009.
Znajdź pełny tekst źródłaKara, Ayşe Simin. Branded entertainment: A strategic approach towards integrating product placement practices in Turkey. Ankara: Gece Kitaplığı, 2019.
Znajdź pełny tekst źródłaBranded lives: The production and consumption of meaning at work. Cheltenham, Glos, UK: Edward Elgar, 2011.
Znajdź pełny tekst źródłaA, Aaker David. Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press, 1991.
Znajdź pełny tekst źródłaBraber, Helleke, Jeroen Dera, Jos Joosten i Maarten Steenmeijer, red. Branding Books Across the Ages. NL Amsterdam: Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789463723916.
Pełny tekst źródłaA Branded World. New York: John Wiley & Sons, Ltd., 2003.
Znajdź pełny tekst źródłaCzęści książek na temat "BRANDED PRODUCT"
Bährle-Rapp, Marina. "branded article/product". W Springer Lexikon Kosmetik und Körperpflege, 73. Berlin, Heidelberg: Springer Berlin Heidelberg, 2007. http://dx.doi.org/10.1007/978-3-540-71095-0_1292.
Pełny tekst źródłaHardy, Jonathan. "Branded entertainment and product integration". W Branded Content, 68–84. London: Routledge, 2021. http://dx.doi.org/10.4324/9781315641065-4.
Pełny tekst źródłaStanton, John L., Stephen L. Baglione i Ekaterina Salnikova. "New Product Introduction for Private Label Products Compared to Branded by Product Category". W Advances in National Brand and Private Label Marketing, 43–54. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-59701-0_6.
Pełny tekst źródłaHidayat, Anas, i Katherine Mizerski. "The Effects of Extrinsic Cues and Product Involvement Toward Willingness to Buy Non-Deceptive Counterfeit Branded Products: the Case Study Of Indonesian Consumers". W Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, 321–29. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11797-3_186.
Pełny tekst źródłaLieven, Theo. "Product Gender and Product Evaluation". W Brand Gender, 143–76. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60219-6_8.
Pełny tekst źródłaTrisatya, Achmad Afriadi, i Yeni Absah. "The Effect of Consumer Ethnocentrism on Purchase Intention of Indonesian Local Fashion Brands". W Proceedings of the 19th International Symposium on Management (INSYMA 2022), 887–95. Dordrecht: Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_111.
Pełny tekst źródłaBian, Xuemei, i Luiz Moutinho. "An Investigation of Consumers’ Perceptions of Counterfeit Branded Products, Original Branded Products and Purchase Intention". W Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 218. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_85.
Pełny tekst źródłaChimhundu, Ranga. "The Management of FMCG Product Categories". W Marketing Food Brands, 15–48. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-75832-9_2.
Pełny tekst źródłaLieven, Theo. "Product Gender und Produktbewertung". W Brand Gender als Markenpersönlichkeit, 153–89. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-33126-8_8.
Pełny tekst źródłaFerrini, Giulia, Sebastian Huber i Verena Batt. "How Do Luxury Brands Utilize NFTs to Enhance Their Brand Image?" W Fashion Communication in the Digital Age, 80–87. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-38541-4_8.
Pełny tekst źródłaStreszczenia konferencji na temat "BRANDED PRODUCT"
Rasoulifar, Golnoosh, Claudia Eckert i Guy Prudhomme. "Toward Supporting the Implementation of User’s Emotional Perceptions During the Design Process of Branded Products". W ASME 2013 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/detc2013-12994.
Pełny tekst źródłaDevendorf, Margaret, i Kemper Lewis. "Designing a Product Package Platform". W ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/detc2010-28888.
Pełny tekst źródłaManavis, Athanasios, Nikolaos Efkolidis, Konstantinos Kakoulis i Panagiotis Kyratsis. "The “Do-it-yourself (DIY)” brand design strategy through computational design tools". W 11th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design, 2022. http://dx.doi.org/10.24867/grid-2022-p75.
Pełny tekst źródłaCowan, Kirsten L., i Nathalie Spielmann. "THE INFLUENCE OF BRANDED RITUALS ON LUXURY PRODUCT CONSUMPTION PRACTICES: IMPLICAITONS FOR ADVERTISING". W Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.02.04.02.
Pełny tekst źródłaMihajlović, Borko. "DVOSTRUKI KVALITET PROIZVODA KAO POSEBAN OBLIK DISKRIMINACIJE POTROŠAČA". W XVII majsko savetovanje. Pravni fakultet Univerziteta u Kragujevcu, 2021. http://dx.doi.org/10.46793/uvp21.851m.
Pełny tekst źródłavan der Meer, Bastiaan, Imre Horva´th, Wilhelm van der Vegte i Hiroshi Ohta. "Combined Application of Emotional Engineering and System Engineering in the Development of a New Motorcycle Paradigm for 2020". W ASME 2007 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2007. http://dx.doi.org/10.1115/detc2007-35055.
Pełny tekst źródłaSudjianto, Agus, i Kevin Otto. "Modularization to Support Multiple Brand Platforms". W ASME 2001 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2001. http://dx.doi.org/10.1115/detc2001/dtm-21695.
Pełny tekst źródłaBrzaković, Aleksandar, i Stefan Brzaković. "Design in Function of Brand Creation". W Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.2021.251.
Pełny tekst źródłaTodua, Nugzar, i Giorgi Robakidze. "Georgian Consumers’ Attitude towards Product Placement". W V National Scientific Conference. Grigol Robakidze University, 2023. http://dx.doi.org/10.55896/978-9941-8-5764-5/2023-268-278.
Pełny tekst źródłaChatterley, James J., Andrew J. Boone, Thomas L. Lago¨, Jonathan Blotter, Scott D. Sommerfeldt i Craig C. Smith. "Sound Quality Testing and Analysis of Multiple Brands of Sewing Machines". W ASME 2005 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2005. http://dx.doi.org/10.1115/detc2005-85636.
Pełny tekst źródłaRaporty organizacyjne na temat "BRANDED PRODUCT"
Mudge, Christopher R., i Kurt D. Getsinger. Comparison of Generic and Proprietary Aquatic Herbicides for Control of Invasive Vegetation : Part 2. Emergent Plants. Engineer Research and Development Center (U.S.), listopad 2021. http://dx.doi.org/10.21079/11681/39679.
Pełny tekst źródłaZilberman, David, Amir Heiman i Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, lipiec 2013. http://dx.doi.org/10.32747/2013.7697116.bard.
Pełny tekst źródłaFilip, Grażyna, i Justyna Majchrowska. Internet Post as an Element of E-Branding. Linguistic Analysis. Ivan Franko National University of Lviv, luty 2022. http://dx.doi.org/10.30970/vjo.2022.51.11401.
Pełny tekst źródłaBarsky, Robert, Mark Bergen, Shantanu Dutta i Daniel Levy. What Can the Price Gap between Branded and Private Label Products Tell Us about Markups? Cambridge, MA: National Bureau of Economic Research, sierpień 2001. http://dx.doi.org/10.3386/w8426.
Pełny tekst źródłaLee, Hyun-Jung, Ji-Yeon Lee i Kyu-Hye Lee. Brand Image and Evaluation Factors of Fashion Product Advertisement. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-656.
Pełny tekst źródłaERSHOVA, E., i S. KOSHEVENKO. PROJECT APPROACH IN THE BRANDING OF TERRITORIES. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-3-66-71.
Pełny tekst źródłaCerviño, Julio, i Jaime Rivera-Camino. A model for predicting attitudes towards spanish product, brands and country image: An exploratory international study. CENTRUM Catolica Graduate Business School, grudzień 2015. http://dx.doi.org/10.7835/ccwp-2015-12-0026.
Pełny tekst źródłaJust, David, i Amir Heiman. Building local brand for fresh fruits and vegetables: A strategic approach aimed at strengthening the local agricultural sector. United States Department of Agriculture, styczeń 2016. http://dx.doi.org/10.32747/2016.7600039.bard.
Pełny tekst źródłaCao, Shoufeng, Uwe Dulleck, Warwick Powell, Charles Turner-Morris, Valeri Natanelov i Marcus Foth. BeefLedger blockchain-credentialed beef exports to China: Early consumer insights. Queensland University of Technology, maj 2020. http://dx.doi.org/10.5204/rep.eprints.200267.
Pełny tekst źródłaSimancas González, E., i B. Novella Serrano. Del product placement al brand placement: el caso de DC Comics en la sitcom The Big Bang Theory. Revista Latina de Comunicación Social, grudzień 2016. http://dx.doi.org/10.4185/cil2016-063.
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