Artykuły w czasopismach na temat „Brand”
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CHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers". Journal of Economics and Behavioral Studies 7, nr 3(J) (30.06.2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.
Pełny tekst źródłaLhotáková, Markéta. "The Growing Brand Equity and Brand Value – The Learnings from Most Valuable Brands". Studia commercialia Bratislavensia 5, nr 19 (1.12.2012): 434–48. http://dx.doi.org/10.2478/v10151-012-0009-4.
Pełny tekst źródłaMolinillo, Sebastian, Arnold Japutra, Bang Nguyen i Cheng-Hao Steve Chen. "Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty". Marketing Intelligence & Planning 35, nr 2 (3.04.2017): 166–79. http://dx.doi.org/10.1108/mip-04-2016-0064.
Pełny tekst źródłaYang, Grant, i Jia-Yi Gong. "Comparison and Estimation of Brand Value for the Operation Strategies". Business Prospects 3, nr 1 (1.06.2022): 1–11. http://dx.doi.org/10.52288/bp.27089851.2022.06.01.
Pełny tekst źródłaBarnet, Katherine, i Sharmila Pixy Ferris. "Brand Loyalty and Online Brand Communities". International Journal of Online Marketing 6, nr 3 (lipiec 2016): 50–61. http://dx.doi.org/10.4018/ijom.2016070104.
Pełny tekst źródłaKiran, Ammara, Nida Zaheer, Khansa Masood i Muhammad Rizwan. "Impact of Brand Activism on Brand Personality and Brand Loyalty". Sustainable Business and Society in Emerging Economies 6, nr 1 (31.03.2024): 43–56. http://dx.doi.org/10.26710/sbsee.v6i1.2914.
Pełny tekst źródłaChoi, Chul-Jae. "The Effects of Brand Experience on Brand Loyalty in Luxury Brand Purchase Settings: Causal Roles of Brand Image and Brand Love". Korea International Trade Research Institute 19, nr 1 (28.02.2023): 413–29. http://dx.doi.org/10.16980/jitc.19.1.202302.413.
Pełny tekst źródłaChepchirchir, Josphine, i Mark Leting. "Effects of Brand Quality, Brand Prestige on Brand Purchase Intention of Mobile Phone Brands: Empirical Assessment from Kenya". International Journal of Management Science and Business Administration 1, nr 11 (2015): 7–14. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.111.1001.
Pełny tekst źródłaLieven, Theo, i Christian Hildebrand. "The impact of brand gender on brand equity". International Marketing Review 33, nr 2 (11.04.2016): 178–95. http://dx.doi.org/10.1108/imr-08-2014-0276.
Pełny tekst źródłaBecheur, Imene, Oula Bayarassou i Hela Ghrib. "Beyond Brand Personality: Building Consumer–Brand Emotional Relationship". Global Business Review 18, nr 3_suppl (20.04.2017): S128—S144. http://dx.doi.org/10.1177/0972150917693160.
Pełny tekst źródłaChang, Joseph W., i D. Steven White. "The adverse effects of inferior innovations". Management & Marketing 12, nr 3 (1.09.2017): 361–75. http://dx.doi.org/10.1515/mmcks-2017-0022.
Pełny tekst źródłaLieven, Theo, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr i Miriam van Tilburg. "The effect of brand design on brand gender perceptions and brand preference". European Journal of Marketing 49, nr 1/2 (9.02.2015): 146–69. http://dx.doi.org/10.1108/ejm-08-2012-0456.
Pełny tekst źródłaChang, Joseph W. "The asymmetric patterns of adverse extension effects on narrow and broad brands: perspectives on brand structure and extension typicality". Journal of Product & Brand Management 29, nr 7 (22.02.2020): 985–97. http://dx.doi.org/10.1108/jpbm-04-2019-2355.
Pełny tekst źródłaEt. al., Shirin Jamal,. "Impact of Brand Loyalty on Customer Satisfaction (An Empirical Analysis of Clothing Brands)". Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, nr 10 (28.04.2021): 7085–93. http://dx.doi.org/10.17762/turcomat.v12i10.5599.
Pełny tekst źródłaPinarbasi, Fatih, i Ebru Enginkaya. "Consumer negativity towards brands: Brand hate or brand switch". Pressacademia 9, nr 9 (30.07.2019): 78–80. http://dx.doi.org/10.17261/pressacademia.2019.1070.
Pełny tekst źródłaMohan, Mayoor, Fernando R. Jiménez, Brian P. Brown i Caley Cantrell. "Brand skill: linking brand functionality with consumer-based brand equity". Journal of Product & Brand Management 26, nr 5 (21.08.2017): 477–91. http://dx.doi.org/10.1108/jpbm-06-2016-1247.
Pełny tekst źródłaYuliana, Lingga, Nurliya Apriyana i Muhammad Adam Fadillah. "Analisis Brand Signature dan Brand Logo Terhadap Brand Performance". Widya Cipta: Jurnal Sekretari dan Manajemen 7, nr 2 (10.08.2023): 98–104. http://dx.doi.org/10.31294/widyacipta.v7i2.15205.
Pełny tekst źródłaAlić, Adi, Merima Činjarević i Emir Agić. "The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands". Management & Marketing. Challenges for the Knowledge Society 15, nr 1 (1.03.2020): 1–16. http://dx.doi.org/10.2478/mmcks-2020-0001.
Pełny tekst źródłaAzar, Salim L., Isabelle Aimé i Isabelle Ulrich. "Brand gender-bending". European Journal of Marketing 52, nr 7/8 (9.07.2018): 1598–624. http://dx.doi.org/10.1108/ejm-04-2017-0278.
Pełny tekst źródłaSu, Jin, i Xiao Tong. "Brand personality and brand equity: evidence from the sportswear industry". Journal of Product & Brand Management 24, nr 2 (20.04.2015): 124–33. http://dx.doi.org/10.1108/jpbm-01-2014-0482.
Pełny tekst źródłaWarren, Caleb, Rajeev Batra, Sandra Maria Correia Loureiro i Richard P. Bagozzi. "Brand Coolness". Journal of Marketing 83, nr 5 (19.06.2019): 36–56. http://dx.doi.org/10.1177/0022242919857698.
Pełny tekst źródłaPetzer, Danie, Pierre Mostert, Liezl-Marie Kruger i Stefanie Kuhn. "The dimensions of brand romance as predictors of brand loyalty among cell phone users". South African Journal of Economic and Management Sciences 17, nr 4 (29.08.2014): 457–70. http://dx.doi.org/10.4102/sajems.v17i4.721.
Pełny tekst źródłaBapat, Dhananjay. "Impact of brand familiarity on brands experience dimensions for financial services brands". International Journal of Bank Marketing 35, nr 4 (5.06.2017): 637–48. http://dx.doi.org/10.1108/ijbm-05-2016-0066.
Pełny tekst źródłaMuroyiwa, O., R. Abratt i M. Mingione. "The effect of vertical brand extensions on consumer-brand relationships in South Africa". South African Journal of Business Management 48, nr 1 (31.03.2017): 1–10. http://dx.doi.org/10.4102/sajbm.v48i1.15.
Pełny tekst źródłaWallace, Elaine, Isabel Buil i Leslie de Chernatony. "Consumer engagement with self-expressive brands: brand love and WOM outcomes". Journal of Product & Brand Management 23, nr 1 (11.03.2014): 33–42. http://dx.doi.org/10.1108/jpbm-06-2013-0326.
Pełny tekst źródłaWon, June, i J. Lucy Lee. "The effectiveness of multiple brand portfolios: the role of directional dominance and brand interference on brand evaluation". International Journal of Sports Marketing and Sponsorship 21, nr 2 (8.04.2020): 285–303. http://dx.doi.org/10.1108/ijsms-09-2019-0100.
Pełny tekst źródłaFanandaru, Esti Mulya, Kurniawati Kurniawati, Nofi Wahyuni i Yunita Septiani. "BRAND EXPERIENCE, ATTITUDE, AND LOYALTY IN BRAND EQUITY FASHION LUXURY BRAND". International Journal of Application on Economics and Business 1, nr 2 (6.08.2023): 651–69. http://dx.doi.org/10.24912/v1i2.651-669.
Pełny tekst źródłaFanandaru, Esti Mulya, Kurniawati Kurniawati, Nofi Wahyuni i Yunita Septiani. "BRAND EXPERIENCE, ATTITUDE, AND LOYALTY IN BRAND EQUITY FASHION LUXURY BRAND". International Journal of Application on Economics and Business 1, nr 2 (6.08.2023): 651–69. http://dx.doi.org/10.24912/ijaeb.v1i2.651-669.
Pełny tekst źródłaRather, Raouf Ahmad, Jyoti Sharma i Murtaza Hassan Itoo. "Exploring Relationships Among Customer Brand Engagement, Brand Equity and Brand Loyalty Towards Hospitality Brands". Abhigyan 36, nr 2 (30.09.2018): 41–50. http://dx.doi.org/10.56401/abhigyan/36.2.2018.41-50.
Pełny tekst źródłaRather, Raouf Ahmad, Jyoti Sharma i Murtaza Hassan Itoo. "Exploring Relationships Among Customer Brand Engagement, Brand Equity and Brand Loyalty Towards Hospitality Brands". Abhigyan 36, nr 2 (wrzesień 2018): 41–50. http://dx.doi.org/10.56401/abhigyan_36.2.2018.41-50.
Pełny tekst źródłaNareswari, Ayu. "Compassionate Global Brand: A Bridge Between Brand Globalness and Brand Love for Sustainable Brands". Jurnal Ilmu Manajemen Advantage 7, nr 2 (28.12.2023): 199–207. http://dx.doi.org/10.30741/adv.v7i2.1207.
Pełny tekst źródłaMohan, Mayoor, Kevin E. Voss, Fernando R. Jiménez i Bashar S. Gammoh. "Corporate brands as brand allies". Journal of Product & Brand Management 27, nr 1 (12.02.2018): 41–56. http://dx.doi.org/10.1108/jpbm-01-2016-1080.
Pełny tekst źródłaGonzález-Benito, Óscar, Mercedes Martos-Partal i Mariana Fustinoni-Venturini. "Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design". International Journal of Market Research 57, nr 1 (styczeń 2015): 73–94. http://dx.doi.org/10.2501/ijmr-2015-006.
Pełny tekst źródłaYaran Ögel, İlkin. "The Interaction Between Brand Image, Brand Attachment and Brand Loyalty in Green Branding Context: The Mediating Role of Customer Engagement". Journal of Applied And Theoretical Social Sciences 3, nr 4 (7.12.2021): 306–29. http://dx.doi.org/10.37241/jatss.2021.39.
Pełny tekst źródłaTofighi, Maryam, Bianca Grohmann i H. Onur Bodur. "Ethical attribute and brand concept congruity enhances brand evaluations". European Journal of Marketing 54, nr 1 (12.12.2019): 79–108. http://dx.doi.org/10.1108/ejm-02-2018-0104.
Pełny tekst źródłaGiertz, Johann N., Linda D. Hollebeek, Welf H. Weiger i Maik Hammerschmidt. "The invisible leash: when human brands hijack corporate brands' consumer relationships". Journal of Service Management 33, nr 3 (2.03.2022): 485–95. http://dx.doi.org/10.1108/josm-06-2021-0211.
Pełny tekst źródłaTang, Yuxin, Shengfeng Zan i Xiaowen Zhang. "A Comparative Study on the Competitiveness of Knowledge-Driven Sports Brands". Wireless Communications and Mobile Computing 2022 (23.05.2022): 1–11. http://dx.doi.org/10.1155/2022/2489568.
Pełny tekst źródłaKhurdei, Viktoriia, Viktoriia Datsenko, Tetiana Dronova, Dmytro Mishchenko i Irina Pavlovska. "FORMULATION OF A MARKETING STRATEGY FOR COMPANY BRAND MANAGEMENT". Economies' Horizons, nr 1(23) (31.03.2023): 4–14. http://dx.doi.org/10.31499/2616-5236.1(23).2023.272720.
Pełny tekst źródłaHur, Won-Moo, Minsung Kim i Hanna Kim. "The Role of Brand Trust in Male Customers' Relationship to Luxury Brands". Psychological Reports 114, nr 2 (kwiecień 2014): 609–24. http://dx.doi.org/10.2466/01.07.pr0.114k15w8.
Pełny tekst źródłaChoi, Youngtae, Michael W. Kroff i Junga Kim. "Developing brand advocacy through brand activities on Facebook". Journal of Consumer Marketing 38, nr 3 (9.04.2021): 328–38. http://dx.doi.org/10.1108/jcm-10-2019-3460.
Pełny tekst źródłaKashif, Muhammad, P. M. P. Fernando, Sarminah Samad i Ramayah Thurasamy. "Finding greener grass on the other side of hill". Asia Pacific Journal of Marketing and Logistics 30, nr 4 (10.09.2018): 988–1012. http://dx.doi.org/10.1108/apjml-10-2017-0231.
Pełny tekst źródłaCheng, Rong, Weimin Ma i Hua Ke. "Store-brand introduction and production arrangement in the presence of multiple retailers". RAIRO - Operations Research 54, nr 3 (20.03.2020): 827–43. http://dx.doi.org/10.1051/ro/2019035.
Pełny tekst źródłaWang, Lili, i Ying Ding. "An exemption for strong brands: the influence of brand community rejection on brand evaluation". European Journal of Marketing 51, nr 5/6 (8.05.2017): 1029–48. http://dx.doi.org/10.1108/ejm-12-2015-0876.
Pełny tekst źródłaMidhat Nadeem, Taha Jamal, Taha Jamal, Masood, Muhammad AsadUllah i Dr. Abdul Rasheed. "BRAND MESSAGE VS BRAND PERCEPTION". Reviews of Management Sciences 1, nr 1 (10.01.2021): 22–27. http://dx.doi.org/10.53909/rms.01.01.053.
Pełny tekst źródłaMacías, Washington, i Julio Cerviño. "Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions". Review of Marketing Science 16, nr 1 (26.06.2019): 1–24. http://dx.doi.org/10.1515/roms-2019-0005.
Pełny tekst źródłaSeptyani, Sarah Dwi, i Yeshika Alversia. "How Self-Expressive Brands Influence Brand Love and Brand Advocacy: A Study on Social Media". GATR Journal of Management and Marketing Review 5, nr 3 (30.09.2020): 188–96. http://dx.doi.org/10.35609/jmmr.2020.5.3(7).
Pełny tekst źródłaAwad, Tamer A., i Sahar Mohsen. "Increasing the Brand Equity of Private Label Brands". International Journal of Customer Relationship Marketing and Management 8, nr 4 (październik 2017): 32–50. http://dx.doi.org/10.4018/ijcrmm.2017100103.
Pełny tekst źródłaRehman, Saif Ur, i Sulaman Hafeez Siddique. "Effect of Green Brand Packaging on Green Brand Image: Mediating Role of Green Brand Association and Green Brand Advertising in the Context of Green Apparel Brand". Journal of Policy Research 9, nr 3 (30.09.2023): 196–212. http://dx.doi.org/10.61506/02.00107.
Pełny tekst źródłaQayyum, Abdul, i Ayesha Saeed. "Impact of Self Expressive Brands and Brand Attachment on Brand Advocacy: The Mediating Role of Brand Love". Jinnah Business Review 7, nr 1 (1.01.2019): 27–36. http://dx.doi.org/10.53369/qaee7103.
Pełny tekst źródłaXu, Xinzhi. "Study on the Influence of Color Application in Coffee Brand Marketing Planning on the Purchasing Psychology of Young Consumers". Advances in Economics, Management and Political Sciences 34, nr 1 (10.11.2023): 209–15. http://dx.doi.org/10.54254/2754-1169/34/20231709.
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