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Xie, Tao, Jianguo Du, Kofi Baah Boamah, Lingyan Xu i Mingyue Ma. "The Internal and External Factors of Environmental Destructive Behavior in the Supply Chain: New Evidence from the Perspective of Brand-Name Products". Sustainability 15, nr 5 (4.03.2023): 4605. http://dx.doi.org/10.3390/su15054605.
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Frequent environmental incidents in the supply chains of brand-name products have dire consequences on the ecological environment and in terms of social development. There have been few considerations of supply chains and enterprise characteristics included in previous research. This paper focuses on the supply chains of brand-name products, and systematically identifies principal factors that influence environmentally destructive behaviors in the supply chain of brand-name products from internal and external viewpoints of the supply chain. Considering the characteristics of the polluting industries, 416 valid questionnaires were obtained by investigating the supply chain of brand-name products in chemical, mechanical, food, and agricultural products, the light industry, and other industries. The results show that: (1) environmentally destructive behavior is differently exhibited in different industries among the investigated supply chains of brand-name products; (2) the enterprises’ attitudes, policies, and investments in pro-environment approaches play a fundamental role in the environmental management of the brand-name products supply chain; (3) environmental legislation and public supervision have significant effects on the environmental management of the brand-name products supply chain; (4) only when environmental regulation is combined with environmental legislation and public supervision is a restriction of environmentally destructive behavior in the supply chain of brand-name products triggered. Thus, we suggest that the attribution and sharing mechanisms of environmental responsibility in the supply chain of brand-name products should be established; a “push-pull-anchor” mechanism and coordinated co-governance supervision system for environmentally destructive behavior in the supply chain of brand-name products should be built.
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Dana Kristiana, Fitri, Maulidian Maulidian i Arman Arman. "PERENCANAAN NAMA MEREK (BRAND NAME) MANISAN MANGGA INDRAMAYU KERING BERBASIS NILAI PELANGGAN (STUDI KASUS : PRODUK INOVASI BALAI BESAR PASCAPANEN, BOGOR, JAWA BARAT)". Jurnal Bioindustri 3, nr 2 (30.05.2021): 613–27. http://dx.doi.org/10.31326/jbio.v3i2.822.
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A study on brand name planning candied dried mango indramayu based on customer value. The purpose of this study is to identify the customer profile, design a value proposition and plan the brand name of candied dried mango products. The results showed that the needs of the millennial generation were choosing the place, buying and bringing the product home; looking for healthy snacks; have a healthy and ideal body; avoid foods that are too sweet and too sour. They also have a problem (pains) when consuming dried mango candies which are pieces of mango are too thin, the taste is too sour, the sugar layer is too much, and there is a bitter taste when eaten. Besides the desire (gains) millennial generation including the taste is not too sour and sweet, do not use harmful preservatives, use quality mangoes, affordable prices, attractive product packaging and easy to carry everywhere. Subsequently, "Mat Mango" was obtained as the brand name of the dried mango candy which was chosen based on the results of the most votes from respondents.
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Jammulamadaka, Nimruji, Prashant Mishra i Biswatosh Saha. "Mio Amore: surviving brand change in transition economy". Emerald Emerging Markets Case Studies 7, nr 1 (19.04.2017): 1–28. http://dx.doi.org/10.1108/eemcs-06-2016-0129.
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Subject area This case is about a food brand with franchisee stores which has implemented a brand change initiative in the Indian emerging market. Study level/applicability This case is suitable for MBA level students in courses like strategic brand management, marketing in emerging markets and retail management. Issues relate to brand name change management, building and securing channel cooperation in brand change, channel peculiarities in emerging markets and franchisee institutional support systems in emerging markets like India. Case overview The case documents the process followed by Switz Foods Private Limited (SFPL) in planning for and implementing a “brand-name” change across its 150-plus stores retailing fresh bakery products. The switch away from a 20-year-old food brand that had carved out a place in the popular culture of the community in Kolkata was risky. While opinion inside the organization was divided on whether to use mass media to communicate the brand-name change to its customers, the company finally decided to rely only on in-store signage and product packaging. SFPL took into confidence the franchisee retail store owners, a key stakeholder group with whom it enjoyed a long-term trusted business relation, and relied on their support to implement a smooth transition. It shows how in the context of the bazaars in transition economies, trust-based business relations and word-of-mouth reputation can often provide frugal managerial alternatives. Expected learning outcomes The three main learning objectives are: planning for a brand name transition, which includes three parts: generating consumer insights and using the data to aid decision-making in choosing a brand name and developing a brand campaign; overcoming network or business partner resistance/uncertainties associated with a brand name transition; managing customer perceptions before and after brand-name transition. Second learning objective included understanding risks in a franchisor–franchisee relationship. Third included appreciating the significance of trust-based relationships in managing transition economies. Subject code CSS 8: Marketing.
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Bojanowska, Agnieszka Barbara, i Agnieszka Surowiec. "Effects of Brand Experience: The Case of The Witcher Brand in the Eyes of Polish Customers". Sustainability 14, nr 21 (1.11.2022): 14274. http://dx.doi.org/10.3390/su142114274.
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This article addresses the issue of brand recognition in the context of its elements and the products that use it. This is a study of customer experience with the brand. The example of The Witcher brand was chosen for consideration as this brand has recently been extremely popular both in Poland and other countries. The purpose of this article is to indicate the course of The Witcher brand formation process in the eyes of Polish consumers in relation to selected products related to the brand. The aim of the article is realized through research conducted by a diagnostic survey method among 538 respondents. The survey was conducted via an online questionnaire in February 2022. The results obtained allowed us to conclude that customers who have known the brand for more than 5 years pay attention to it primarily through books, not just a game or series. The article also indicates that customers who have seen advertising with The Witcher characters buy products related to the brand. However, the research did not confirm that The Witcher brand recognition is most strongly supported by the Netflix production. This research may have practical implications (e.g., for entities using the Witcher image or name in their products) and theoretical ones (including to expand knowledge of branding mechanisms for many products using it). Further research direction for the future can be indicated: research should be expanded to other countries, as The Witcher brand is recognized almost all over the world.
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Kurniawan, Agnikafitriya, Hanny Hafiar i Anwar Sani. "Proses Corporate Rebranding Framework oleh PT. Telekomunikasi Seluler Indonsesia". Koneksi 6, nr 2 (2.11.2022): 466–76. http://dx.doi.org/10.24912/kn.v6i2.19515.
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In the digital era, Telkomsel is trying to commit and continue to adapt by carrying out corporate rebranding, which aims to change the company's brand image, which is quite old in the public eye. Through the descriptive research method, the researcher wants to analyze the "Corporate Rebranding Framework process by PT. Telekomunikasi Seluler Indonesia" to find out the stages of the corporate rebranding process carried out by Telkomsel. This study aims to determine the three stages of the Telkomsel rebranding process. The results of this study reveal that in the analysis phase, Telkomsel conducted a survey to introspect the brand that was used as the basis for identifying opportunities; Telkomsel decided to retain the company name and corporate colour brand elements, while the logo, font, and certain product elements were removed; at the planning stage, Telkomsel decided to carry out a renaming strategy by not changing the company's brand name; Telkomsel determines the marketing plan by combining three products into one.. Telkomsel also communicates with internal parties by disseminating information about corporate rebranding via office e-mail and internal WhatsApp Groups; At the evaluation stage, Telkomsel collaborates with international agencies to conduct surveys and monitor the Brand Equity Index of new products and corporate identities. Di era digital, Telkomsel berusaha berkomitmen dan terus beradaptasi dengan melakukan corporate rebranding yang bertujuan untuk mengubah brand image perusahaan yang sudah cukup tua di mata publik. Melalui metode penelitian deskripti, peneliti hendak menganalisis “proses Corporate Rebranding Framework Oleh PT. Telekomunikasi Seluler Indonesia”, untuk mengetahui tahapan proses corporate rebranding yang dilakukan oleh Telkomsel. Penelitian ini bertujuan untuk mengetahui tiga proses tahapan dalam rebranding Telkomsel. Hasil dari penelitian ini mengungkapkan bahwa pada tahap analisis, Telkomsel mengadakan survei untuk mengintrospeksi merek yang dijadikan landasan untuk mengidentifikasi peluang; Telkomsel memutuskan untuk mempertahankan nama perusahaan dan elemen merek corporate color, sedangkan elemen logo, fontype, dan beberapa produk tertentu dihilangkan; pada tahap perencanaan, Telkomsel memutuskan untuk melakukan renaming strategy dengan tidak mengubah nama merek perusahaan dan mengubah target audiens perusahaan; Telkomsel menentukan marketing plan dengan menggabungkan tiga produk menjadi satu dan melakukan riset mengenai kebutuhan pelanggan. Telkomsel juga melakukan proses komunikasi pada pihak internal dengan menyebarkan informasi mengenai corporate rebranding melalui e-mail kantor dan Grup WhatsApp internal; pada tahap evalusi, Telkomsel melakukan kerjasama dengan agensi internasional untuk melakukan survey dan memantau Brand Equity Index terhadap produk dan identitas perusahaan yang baru.
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Yuwono, Prasetya Eko, Rudi Irawanto i Novian Wahyu Firmansyah. "Rebranding CV Creative Steel sebagai Upaya Meningkatkan Brand Awareness". JoLLA: Journal of Language, Literature, and Arts 3, nr 8 (31.08.2023): 1230–51. http://dx.doi.org/10.17977/um064v3i82023p1230-1251.
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Berdiri tahun 1991, Creative Steel memulai usaha menjadi supplier di salah satu instansi, dan berkembang hingga sekarang menjadi perusahaan yang bergerak dibidang layanan jasa meliputi general constructor, fabrication, and supplier. Pada tahun 2008, perusahaan ini terdaftar secara legal dengan nama CV Sinar Mandiri. Seiring berjalannya waktu, karena nama Sinar Mandiri bersifat terlalu general dan kurang sesuai dengan bidang industrinya, maka pada tahun 2021 perusahaan memutuskan mengubah namanya menjadi Creative Steel, perubahan nama tersebut disertai dengan perancangan identitas visual dan media promosi. Namun, karena media promosi tidak dikelola secara konsisten, membuat branding yang telah dilakukan menjadi kurang maksimal. Oleh karena itu, perusahaan mengambil langkah rebranding dan merumuskan strategi baru berupa ekspansi pangsa pasar dan diversifikasi program layanan dengan tujuan meningkatkan brand awareness serta meningkatkan pendapatan perusahaan. Rebranding menggunakan metode Wheeler yang memiliki lima tahap perancangan meliputi conducting research, clarifying strategy, designing identity, creating touchpoints, and managing asset. Pembaruan identitas visual menghasilkan logo sebagai media utama, dan media pendukung berupa GSM, media administratif, media marketing, dan merchandise. Kata kunci: rebranding; CV Creative Steel; brand awareness Rebranding of CV Creative Steel as an Effort to Improve Brand Awareness Established in 1991, Creative Steel start its business as a supplier in an agency and grows until now becomes a service company including general constructor, fabrication, and supplier. In 2008, this company was legally registered by the name of CV Sinar Mandiri. As time goes by, the name of Sinar Mandiri is too general and not really suitable for the industry. Therefore, in 2021 the company decided to change its name to Creative Steel. The name changing is followed with visual identity and promotion media designing. However, since the promotion media is not managed consistently, it makes the branding less optimal. Therefore, the company takes the rebranding steps and formulate a new strategy in the form of market share expansion and service program diversification. Its aim is to increase brand awareness and company’s earning. Wheeler method is used in the rebranding. It has five stages of planning including conducting research, clarifying strategy, designing identity, creating touchpoints, and managing asset. Visual identity update produces a logo as a main media and GSM, administrative media, marketing media, and merchandise as a supporting media. Keywords: rebranding; CV Creative Steel; brand awareness
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Rajagopal, Dr. "Architecting MexGro: introducing online experience for shopping ethnic products". Emerald Emerging Markets Case Studies 3, nr 5 (14.11.2013): 1–11. http://dx.doi.org/10.1108/eemcs-10-2013-0196.
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Subject area Marketing plan; virtual shopping; consumer behavior. Study level/applicability Undergraduate. Case overview This case discusses the e-commerce plan of new online grocery company in Mexico, MexGro, which is planning to emerge as low-cost outlet as compared to the brick-and-mortar establishments in the market. MexGro is an online grocer with a round-the-clock call center to process phone-based orders and to provide customer support. The grocery online company is aimed at setting up a virtual grocery shop by the name of MexGro S.A de C.V to serve cross-cultural products to the Hispanic and Asian communities in Mexico. The MexGro, being a virtual shop, need not pay for checkout clerks; display cases, or parking lots, online grocers can drop prices below those of retail stores and remain profitable. This case explores online consumer-shopping behavior, the economics of online and offline grocery distribution, and the challenges of uniting a pure information business with a mundane package delivery service. Expected learning outcomes This case may be discussed towards learning developing effective online marketing planning strategy for the niche markets. The specific learning objectives of the case are: to analyze the virtual marketing planning constituents for developing customer-centric marketing within a niche and explore the possibilities of sustainable business growth to encourage strategic thinking towards developing online marketing plan and develop effective communications among the consumers and to address the critical online planning issues, such as what are the prospects for grocery shopping on the internet. The case allows students to grapple with the strategic and tactical decisions on planning for the online marketing companies. Students will also become familiar with key questions/issues raised by the various executives of the company in formulating the online marketing plan for ethnic grocery in a niche business environment: the case challenges students to think about how online grocer creates the most value for customers and how grocer will likely be able to overcome the competition from the brick-and-mortar grocers. Should Wal-Mart be aggressive in launching its grocery brand? The case raises issues to debate on how the organizational and system decisions are faced by managers in developing a virtual shopping culture in Mexico as the company has the goal to move among more efficient competitors in the supermarket industry, and How the online marketing plan can be implemented within a niche. This case study would take students through the rise of a private brand to the strategies of its sustainability in the competitive marketplace. This case illustrates the importance of using new variables in developing an effective marketing plan when companies reinforce their products in the niche markets. The discussion in the case allows students an opportunity to evaluate online marketing planning and their brands in a niche as well as in a competitive marketplace. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Campa, Domenico, Mariateresa Torchia, Chiara Rachele Caterina Marcheselli i Patrice Sargenti. "Founder succession and firm performance in the luxury industry". Corporate Ownership and Control 17, nr 2 (2020): 88–96. http://dx.doi.org/10.22495/cocv17i2art8.
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Top management succession may be a real threat to the long-term profitability of companies, in particular when it involves the founder whose name also identifies their brand and their products. This is extremely important in the luxury sector where loyalty, trust and the image of brands in consumers’ minds may be affected by the succession process, especially when the founder has no direct heir to ensure continuity of the family firm. Through an analysis of three case studies, as well as a questionnaire distributed to active consumers of luxury products, this study aims to understand whether and how a brand can successfully survive after the death of its founder and whether the purchasing behaviour of customers changes after a founder succession takes place. Our findings reveal that the lack of a clear and structured succession plan may significantly threaten the survival of companies. In addition, our evidence indicates that the purchasing intention of luxury consumers is linked more to the bond and the values that they share with the founder than to the quality of the goods purchased. Accordingly, our results provide insights and suggestions concerning the optimal approach to follow when companies with heirless founders are planning a succession and highlights that the success and the survival of such entities is linked to consumers’ perceptions of the extent to which there are continuity and alignment between the values of the founder and those of their successors.
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Yustianingsih, Lidia, Ali Mufid, Mohd Hafidz Mahamad Maifiah i Setiyo Gunawan. "Comparison Study of Halal Management System in Indonesia and Malaysia". Halal Research Journal 4, nr 1 (29.02.2024): 39–55. http://dx.doi.org/10.12962/j22759970.v4i1.1027.
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Halal standards between countries were varied, potentially leading to differences in halal product status decisions. In developing global halal standards, Indonesian and Malaysian halal standards were often used as references. This research aimed to gain a deeper understanding of the halal management systems in Indonesia and Malaysia in order to identify differences and similarities in halal regulations and management, including animal slaughtering practices. The halal management systems in Indonesia and Malaysia are mainly comparable. Some non-conforming differences include the certification procedure, certificate validity period, the halal products category, and the number of internal halal committees. Some essential differences are the halal certificate compulsoriness, stunning regulation, and the product name, brand, or synonym considered to be halal. The additional procedure used after slaughter, thoracic sticking, has become an emerging issue in developing a Mutual Recognition Agreement (MRA) of halal certificates for domestic products between Indonesia and Malaysia.
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Nursilah, Dede, i Heny Hendrayati. "PENGARUH BRAND POSITIONING “EVERYDAY IS HOLIDAY” TETHADAP KEPUTUSAN PEMBELIAN PAKET WISATA DI MARGA TOUR BANDUNG (Survei terhadap pengambil keputusan pembelian paket wisata tahun 2011-2013 di Marga Tour Bandung)". Journal : Tourism and Hospitality Essentials Journal 5, nr 1 (6.04.2016): 849. http://dx.doi.org/10.17509/thej.v5i1.1999.
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The development of tourism in the Bandung become great opportunities for entrepreneurs in the tourism industry including tour and travel business, including Tour Operator. Tour Operator is a company that has activities on planning and organizing the trip for the purpose of tourism (tours). Marga Tour which is under the auspices of PT Marga Indonesia is offering tour packages as its products and services. In the years 2011-2013 the tour packages sales Marga Tour has decline. The solutions fot that problems, the managements of Marga Tour have strategy to put the name Marga Tour in the minds of consumers or in marketing theory called as brand positioning. Through the brand positioning “everyday is holiday”, Marga Tour hopes to increase sales of tour packages. The type of this study is descriptive and verificative, the sampling technique that is used is proportionate stratified random sampling. The sample size was calculated with the formula of Slovin and the result is 90 respondents. The data analysis technique used is the technique of path analysis. Based on the results of the statistical test result, the brand positioning “everyday is a holiday” which consists of defining and communicating the competitive frame of reference, points of parity and points of difference has influence towards purchase decisions of tour packages in Marga Tour Bandung, either simultaneously or partially.
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Zlaoui, Meriem, Mohamed Zied Dhraief, Boubaker Dhehibi i Mourad Rekik. "Tunisian Consumer Quality Perception and Preferences for Dairy Products: Do Health and Sustainability Matter?" Sustainability 13, nr 19 (30.09.2021): 10892. http://dx.doi.org/10.3390/su131910892.
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Consumer awareness about dairy quality increased in the last years, specifically after recent food incidents worldwide (aflatoxin contamination in Europe, 2013, E. coli outbreak in the USA, 2015). In Tunisia, food security and sustainability are at the center of agricultural and food strategies. Therefore, data collected from a face-to-face survey of 214 participants in three cities of Tunisia were analyzed with the aim to identify the general trends of dairy consumption in Tunisia. A factor analysis was conducted to define the way consumers perceive the concept of dairy quality with regards to health and sustainability perceptions. Then, by means of cluster analysis we explore the existence of specific consumer types in relation to dairy quality perceptions, with clear-cut and statistically solid socio-demographic and behavioral profile. Three consumer types were highlighted to evaluate dairy quality, based on different quality dimensions, such as health and sustainability, experience, visible quality, brand name, price and innovation. The results show the emergence of a specific segment of young and older consumers, more educated, and with health and sustainability concerns toward dairy quality.
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Kim, Sunkyung, Ciara E. O’Reilly, Sisay A. Abayneh, Achuyt Bhattarai, Jelaludin Ahmed, Alemayehu Mekonnen, Zainab Salah i Rob Quick. "Impact of Safe Water Programs on Water Treatment Practices of People Living with Human Immunodeficiency Virus, Ethiopia, 2008". Water 12, nr 11 (20.11.2020): 3261. http://dx.doi.org/10.3390/w12113261.
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Household water chlorination has been shown to reduce diarrhea incidence among people living with Human Immunodeficiency Virus (PLHIV). Some HIV programs in Ethiopia previously provided a socially marketed chlorination product (brand name WuhaAgar) to prevent diarrhea. To evaluate the program, we compared WuhaAgar use and water treatment practices between 795 clients from 20 antiretroviral therapy (ART) clinics and 795 community members matched by age, sex, and neighborhood. Overall, 19% of study participants reported water treatment with WuhaAgar. Being an ART clinic client was associated with reported treatment of drinking water (matched odds ratios (mOR): 3.8, 95% confidence interval (CI): 2.9–5.0), reported current water treatment with WuhaAgar (mOR: 5.5, 95% CI 3.9–7.7), and bottles of WuhaAgar observed in the home (mOR: 8.8, 95% CI 5.4–14.3). Being an ART clinic client was also associated with reported diarrhea among respondents (mOR: 4.8, 95% CI 2.9–7.9) and household members (mOR:2.8, 95% CI: 1.9–4.2) in the two weeks preceding the survey. Results suggest that promoting and distributing water chlorination products in ART clinics was effective in increasing access to and use of water treatment products among PLHIV. The positive association between ART clinic attendees and diarrhea likely resulted from the immunocompromised status of ART clinic clients.
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Badrul, Mohammad, i Ayu Asari Sofia Romadona. "Optimalisasi Pengadaan Jumlah Produksi Barang Mengggunakan Metode Fuzzy Mamdani". J-SAKTI (Jurnal Sains Komputer dan Informatika) 4, nr 1 (30.03.2020): 128. http://dx.doi.org/10.30645/j-sakti.v4i1.193.
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The challenges in the industrial world faced by companies are increasingly competitive, both service companies, trade and manufacturing. In terms of operational management, one of them, companies must improve the effectiveness and efficiency of company operations through modern operational methods and models such as production planning, production management and improvement, and so on. PT. Surya Pelangi Nusantara Sejahtera is engaged in manufacturing plastic products with the brand name GreenLeaf. Warehouse or storage area of goods has undergone a full warehouse and resulted in the boxes as containers of goods so that the goods can be easily damaged and the quality of goods that cannot be maintained thus causing a large influence on the financial sector. That was caused by the result of production entering the warehouse was not balanced with the expenditure of goods, causing a full warehouse. to resolve the decision carried out using the Fuzzy Mamdani method. Optimization of the number of goods procurement is done by using three variables, namely sales, inventory and procurement. the result is that the Mamdani fuzzy method is accurate enough to determine the optimization of the amount of goods produced.
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Primožič, Lea, i Andreja Kutnar. "Sustainability Communication in Global Consumer Brands". Sustainability 14, nr 20 (20.10.2022): 13586. http://dx.doi.org/10.3390/su142013586.
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In light of the alarming climate change situation, the focus of society on sustainability has been enhanced. The recent initiatives at national and international levels to significantly lower greenhouse gas emissions and to transition to carbon-neutrality have highlighted the urgency. For a more sustainably oriented society, an important shift is needed; hence, we need to invest in creating more knowledge about the importance of sustainability with different stakeholders, and appropriate marketing and communication strategies can make a big difference. Changes need to happen in all sectors of society. The wood furniture industry, textiles, and car industry all produce products that consumers need daily, namely, furniture, clothes, and vehicles. These industries also produce similar amounts of harmful emissions in their manufacturing processes, which considerably contribute to pollution. Our objective was to investigate and to understand how the chosen industries communicate about sustainability. The three-pillar paradigm of sustainability—economic, environmental, and social—was studied. We chose to compare these different industries as they are among those that contribute to greenhouse gas emissions, and they produce end-consumer products made from different materials. Furthermore, the representative companies are global brands with a strong brand name and presence. The wood furniture industry uses natural materials, while the textile and car industries are more limited in this regard, even if they use some natural materials, for example cotton. Communication about the sustainability of the selected companies in the mentioned sectors was analyzed by applying qualitative content analyses of existing online communication. The companies were selected based on previously defined criteria—the size of the company, geographical location, and brand value. An analysis of the online communication of these companies has demonstrated that the selected industries communicate mostly about environmental topics on their webpages, and less frequently on social and economic issues. The wood furniture industry, although utilizing renewable natural materials, communicates about sustainability similarly to the other two studied sectors. This gives rise to suggestions for improvements in this sector that could give them a leading role in the narrative on communication about environmental, social, and economic sustainability.
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Yang, Dexiang, Lei Zhang, Ying Wu, Sidai Guo, Hua Zhang i Lijian Xiao. "A Sustainability Analysis on Retailer’s Sales Effort in A Closed-Loop Supply Chain". Sustainability 11, nr 1 (20.12.2018): 8. http://dx.doi.org/10.3390/su11010008.
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With the development of the Internet, many brand name manufacturers including Apple, Lenovo, and Canon offer remanufactured products through their official website. Confronting the competition from remanufactured products that are available from the manufactured-owned channel, more and more retailers have recognized that customer service level is one of the most important performance metrics and have aggressively attempted to obtain larger market shares by providing high levels of post-sale services. Although numerous researchers have studied various competitive strategies in remanufacturing, to the best of our knowledge, there is little research highlighting whether and how economic performance and sustainability issues related to remanufacturing operations are affected by the retailer’s service levels. In this paper, we fill this gap by developing two models for the closed-loop supply chain where all remanufactured products are available from the manufactured-owned channel, while the equilibrium behavior of the retailer can be characterized under two possible scenarios: (1) Confronting the cannibalization from direct channels where the retailer only responds on prices (i.e., Model P); or (2) on providing competitive prices and high service levels for new products (i.e., Model S). Our analysis suggests that, from managers’ perspective, if the manufacturers care more about economic benefits, encouraging the retailer to provide higher levels of post-sale services is a beneficial strategy. If they are more concerned with environmental performance, Model P is preferred. However, from the angle of environmental groups and agencies, if the level of eco-centrism is too pronounced, though Model S has a greater profitability for both parties, a more significant welfare loss due to environmental hazard is perceived by the society. As a result, besides avoiding indulging in overproducing on new products, environmental groups and agencies should take emissions trading or taxation into consideration to stimulate remanufacturing operations.
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Awan, Muhammad Luqman, Muhammad Usman Awan, Omer Naseer i Usman Mumtaz Khan. "Driving Mobile Accounts Sales: Strategic Imperative for Telenor Pakistan". Asian Journal of Management Cases 16, nr 2 (wrzesień 2019): 240–60. http://dx.doi.org/10.1177/0972820119858546.
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In October 2013, Mahboob Ali Shah Manager Financial Services Planning Telenor Pakistan (TP) needed to make decisions on the future of Mobile Accounts Sales officers (MASOs). TP had two businesses, i.e., GSM (96 per cent revenue contribution in TP 2012 sales) and financial services offering (4 per cent revenue contribution in TP 2012 sales) under the brand name of EasyPaisa. TP launched EasyPaisa in 2009 with a view to reach out to the unbanked segment (60 million people). By 2012, EasyPaisa had a brand awareness of 80 per cent with the largest footprint of 36,000 EasyPaisa shops. Mobile accounts (MAs) were introduced in 2010 which could be operated only by Telenor sim and; hence, offered a great opportunity for TP to attract and retain customers for continual usage of its complete offerings. TP developed an elaborate go to market strategy (direct as well as indirect) to reach its customers effectively. Territory Sales Supervisors (TSS) has been the focal contact point between TP and their franchises since the launch of GSM services in 2005; however, as TP increased their offerings in the realm of financial services and offered diverse services such as MAs it became difficult for TSS to focus on MA and other financial services products whereas ironically MA contributed only (5 per cent) in KPI of TSS. At the same time, selling of MAs required different selling process as opposed to selling GSM services to franchisees and subsequently to retailers. Due to this change in the selling process, highly successful TSS had not been able to achieve sales targets for MA. In order to achieve corporate objectives for MA sales, Mahboob needed to make a choice from among different possible options for MASO’s expansion to achieve this year’s target of 350,000 MA, out of which until now he could achieve only 224,000.
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Rahman, Osmud, Benjamin C. M. Fung i Zhimin Chen. "Young Chinese Consumers’ Choice between Product-Related and Sustainable Cues—The Effects of Gender Differences and Consumer Innovativeness". Sustainability 12, nr 9 (7.05.2020): 3818. http://dx.doi.org/10.3390/su12093818.
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Sustainability has received widespread attention in both academia and industry, but there is still a paucity of research investigating the relationships between gender, consumer innovativeness, and clothing, as well as how they may influence sustainable practices. The overarching objective of this study is to investigate clothing expenditure, product cues (intrinsic, extrinsic and sustainable), gender (men and women) and consumer innovativeness (fashion innovators and non-innovators) in China, in order to find out how these factors may influence consumers’ choices. To address the research objective, 10 intrinsic cues, three extrinsic cues, and seven sustainable cues were used to investigate apparel consumers’ choices and preferences. A self-administered online survey consisted of eight items on sustainable commitment and behaviour, six items of fashion innovativeness adapted from the Domain-Specific Innovativeness scale, 20 items concerning product cues, and numerous demographic and behaviour-related questions. In total, 1819 usable data were collected in China, including 614 males and 1196 females. The results revealed that four out of eleven hypotheses were supported, another four were partially supported, while the remainders were not. For example, both female consumers and fashion innovators relied more on style and colour to evaluate an apparel product than fashion non-innovators and male consumers. However, men tended to rely more on the brand name and country of origin to guide their product selection and purchases than women. In terms of the influence of sustainable cues, Chinese consumers are more concerned about the social/ethical cues than environmental cues. Interestingly, women were more concerned about “no animal skin use” in evaluating apparel products than men. All in all, the results of this study can provide valuable information and meaningful insight for fashion designers, product developers, and marketers to develop effective communication strategies to guide potential customers in understanding a plethora of apparel values, including functionality, aesthetics, finances, altruism, and sustainability.
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Malhotra, Rupa Khanna. "A STUDY ON COMPARATIVE ADVERTISING IN INDIA". Turkish Journal of Computer and Mathematics Education 09, nr 01 (2018): 330–37. http://dx.doi.org/10.36893/tercomat.2018.v09i01.330-337.
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A comparative advertisement is one in which a certain product directly mentions a rival by name with the intention of demonstrating how inferior the rival is to the product identifying it. It is a marketing tactic in which a corporation presents its goods or services as superior to those of a rival. A side-by-side comparison of the features of a company's products and those of a rival company's products may be printed as part of a comparative advertising campaign. It might also include a cost-versus-value comparison. A promotional method known as comparative advertising involves the firm's advertising message making explicit or implicit comparisons to rival brands. Comparative advertising has matured and is projected to become more and more significant as a marketing tactic in India for both consumer durable and non-durable goods. The current research is a modest attempt to investigate importance, advantage, and disadvantage before assessing the effectiveness of communication based on an empirical strategy. Comparative advertising is when one party promotes its products or services by making comparisons to those of another party. This other party is frequently his rival or the company that dominates the market for that commodity or service. In order to increase the advertiser's sales, a comparison is made between the two products, either by implying that the advertiser's product is of equal or superior quality to the compared one, or by disparaging the compared product's quality. This article attempts to address the idea of comparative advertising within the context of intellectual property law by examining the various factors involved, statutory enactments, positions taken by courts of law in India and abroad, honest and unfair practices associated with CA, and finally, a comparative analysis of laws of other countries, thereby highlighting the ambiguity and lack of comprehensive laws in India.
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Liloca, Mendeca, i Simone Stewart. "Service Products and Brand Determination Strategy". Journal Dimensie Management and Public Sector 1, nr 1 (19.11.2020): 11–16. http://dx.doi.org/10.48173/jdmps.v1i1.20.
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This study purpose to understand the service products and brand determination sttrategy. This study discusses products and services, classification of products and services, brand determination strategy and marketing services. Choosing a brand name involves finding the best brand name based on a careful review of the benefits of the product, the target market, and the proposed marketing strategy. service marketing that need to be known in service marketing, namely: Intangibillty (intangible), Inseparability (cannot be separated), Variabillity/heterogeneity (changeable), Perishabbility (not durable).
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Stoughton, Richard B. "The Same Glucocorticoid in Brand-Name Products". Archives of Dermatology 125, nr 11 (1.11.1989): 1509. http://dx.doi.org/10.1001/archderm.1989.01670230051007.
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Lee, Sangwon. "When does the developing country brand name alleviate the brand origin effect? Interplay of brand name and brand origin". International Journal of Emerging Markets 15, nr 2 (6.08.2019): 387–402. http://dx.doi.org/10.1108/ijoem-10-2018-0543.
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Purpose The purpose of this paper is to examine how developing country brand name and brand origin affect the customer’s evaluation of the brand in radically new high-tech products. Using processing fluency as a theoretical underpinning, this study can answer the following questions: first, does foreign brand name (developed vs developing Asian brand name) affect the customer’s attitude toward the brand? Second, does the brand origin (developed vs developing country) moderate the effect of foreign brand name on attitude toward the brand? Third, does the individual difference (knowledge and technological sophistication) matter in determining the brand origin and fit effect on willingness to buy? Design/methodology/approach A 2×2 between subject experiment was conducted in which two factors were manipulated: foreign brand name (developed: Japan vs developing: China) and brand origin (developed: Japan vs developing: China). Findings The fit between brand origin and brand name leads to better evaluation of the brand than no fit. On the other hand, for developing country brand origin (e.g. China), the brand naming effect is mitigated by enhanced processing fluency caused by fit, which leads to better evaluation of developing country brand. Fit effect is more pronounced for more knowledgeable consumers. Technologically more sophisticated consumers are more willing to buy the developing country brand origin than technologically less sophisticated consumers due to the processing fluency effect. Originality/value This paper introduces the two dimensions of foreign brand name (developed vs developing) and examines the interaction with the brand origin. This research fills the gap of under-researched area in brand naming literature, which is the effect of developing country brand naming on attitude toward the brand of radically new high-tech products. This research extends the previous literature by applying linguistic mechanism, processing fluency to examine the Asian brand naming including emerging market. This research makes an important theoretical contribution by identifying an underlying individual-level construct, “knowledge” and “technological sophistication,” which explains and influences the effects of brand name and brand origin on willingness to buy the brand.
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Wu, Fang, Qi Sun, Rajdeep Grewal i Shanjun Li. "Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market". Journal of Marketing Research 56, nr 1 (21.12.2018): 158–75. http://dx.doi.org/10.1177/0022243718820571.
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Brand naming challenges are more complex in logographic languages (e.g., Chinese), compared with phonographic languages (e.g., English) because the former languages feature looser correspondence between sound and meaning. With these two dimensions of sound and meaning, the authors propose a four-way categorization of brand name types for logographic languages: alphanumeric, phonetic, phonosemantic, or semantic. Using automobile sales data from China and a discrete choice model for differentiated products, the authors relate brand name types to demand, with evidence showing that Chinese consumers preferred vehicle models with semantic brand names (7.64% more sales than alphanumeric) but exhibited the least preference for phonosemantic names (4.92% lower sales than alphanumeric). Domestic Chinese firms benefited from semantic brand names, whereas foreign firms gained from using foreign-sounding brand names. Entry-level products performed better with semantic brand names, and high-end products excelled when they had foreign-sounding brand names. Thus, the four-way categorization of brand name types should help multinational firms and domestic Chinese firms understand and leverage the association between brand name types and consumer demand.
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Ojeda Mantilla, Héctor, Iván Montoya Restrepo i Luz Alexandra Montoya Restrepo. "Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá". Revista Facultad Nacional de Agronomía Medellín 68, nr 2 (1.07.2015): 7743–53. http://dx.doi.org/10.15446/rfnam.v68n2.50995.
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Using the description of the importance of the floriculture sector and contrasting the identification of the behavior of brand name and generic products in the flower sector, future scenarios were identified for the creation of strategies of market permanence and positioning for brand name agrochemical products. In this case, representatives with broad experience in the floriculture sector of La Sabana de Bogota D.C. were selected, with whom the state of and possible projections for agrochemical products for the sector were evaluated with a prospective methodology. As a result, strategies were generated for achieving market permanence and positioning for brand name agrochemical products.
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John, Deborah Roedder, Barbara Loken i Christopher Joiner. "The Negative Impact of Extensions: Can Flagship Products be Diluted?" Journal of Marketing 62, nr 1 (styczeń 1998): 19–32. http://dx.doi.org/10.1177/002224299806200103.
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This article extends the scope of investigations into the potential risks of brand and line extension strategies. Here, the authors examine whether extensions can dilute beliefs associated with a strategically important and highly visible product—the flagship product. The results of three experimental investigations indicate that beliefs about flagship products are less vulnerable to dilution than beliefs about the parent brand name in general. The findings suggest that assessments of the impact of brand leveraging strategies should include analysis of the effects on individual products as well as on the family brand name.
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Fiscella, Richard G., Bruce I. Gaynes i Mike Jensen. "Equivalence of generic and brand-name ophthalmic products". American Journal of Health-System Pharmacy 58, nr 7 (1.04.2001): 616–17. http://dx.doi.org/10.1093/ajhp/58.7.616.
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Traynor, Kate. "Labeling may differ between generic, brand-name products". American Journal of Health-System Pharmacy 59, nr 10 (15.05.2002): 912. http://dx.doi.org/10.1093/ajhp/59.10.912.
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Gao, Weihe, Li Ji, Yong Liu i Qi Sun. "Branding Cultural Products in International Markets: A Study of Hollywood Movies in China". Journal of Marketing 84, nr 3 (27.03.2020): 86–105. http://dx.doi.org/10.1177/0022242920912704.
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Cultural products are a major component of the world economy and are responsible for a growing share of U.S. exports. The authors examine brand name strategies when cultural products are marketed in foreign countries. Incorporating the unique characteristics of these products, the authors develop a theoretical framework that integrates similarity, which focuses on how the translated brand name relates to the original brand name, and informativeness, which focuses on how the translated brand name reveals product content, to study the impact of brand name translations. The authors analyze Hollywood movies shown in China from 2011 to 2018. The results show that higher similarity leads to higher Chinese box office revenue, and this effect is stronger for movies that perform better in the home market (i.e., the United States). When the translated title is more informative about the movie, the Chinese box office revenue increases. The informativeness effect is stronger for Hollywood movies with greater cultural gap in the Chinese market. Moreover, both similarity and informativeness effects are strongest when the movie is released and reduce over time. This research provides valuable guidance to companies, managers, and policy makers in cultural product industries as well as those in international marketing.
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Ulgado, Francis M., i Moonkyu Lee. "Consumer Evaluations of Bi-National Products in the Global Market". Journal of International Marketing 1, nr 3 (wrzesień 1993): 5–22. http://dx.doi.org/10.1177/1069031x9300100302.
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The global market today is characterized by the proliferation of binational products, or products that are branded in one country while actually manufactured in another. This paper investigates how consumers evaluate the quality of such products under two different situations. In Study 1, where brand name and country-of-manufacture were the only pieces of information given about a product, it was found that consumers used both pieces of information in evaluating the product. In Study 2, however, where specific attribute product information was available as well as brand name and country-of-manufacture, it was revealed that consumers relied heavily on the brand name information. The implications of the results for marketing, manufacturing, and sourcing strategies are discussed.
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Bonham, Pamela, Dana Greenlee, Cherly Sue Herbert, Lidi Hruidi, Cheryl Kirby, Angela Perkins, Neil J. Salkind i Roberta Wilfong. "Knowledge of Brand and Preference". Psychological Reports 76, nr 3_suppl (czerwiec 1995): 1297–98. http://dx.doi.org/10.2466/pr0.1995.76.3c.1297.
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In a test of whether knowledge of brand influenced 74 subjects' preferences for chocolate candy, knowledge of brand name was associated with preference for the brand. Lack of knowledge of the distinction between brand-name and generic candies was associated with no preference. Gender was not a factor. The results are discussed in terms of the role brand names play in the attractiveness of consumer products.
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Arafat, Mosab, Zahaa Ahmed i Osama Arafat. "COMPARISON BETWEEN GENERIC DRUGS AND BRAND NAME DRUGS FROM BIOEQUIVALENCE AND THERMOEQUIVALENCE PROSPECTIVE". International Journal of Pharmacy and Pharmaceutical Sciences 9, nr 6 (1.06.2017): 1. http://dx.doi.org/10.22159/ijpps.2017v9i6.18735.
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The belief that generic drugs are inferior to brand name drugs has been always under debate. Especially since the price of generic drugs is generally far cheaper than brand-name drugs. Although, this is because of waiving the preclinical studies and clinical trials for the generic drug, the quality, and purity of materials used for generic drug preparation is still arguable. Thus, the objective of this overview was to find out the tolerable deviations between generic and brand name drugs which should not alter the pharmacology. Using inactive additives in the generic drug different than in the brand name drug, such as binders, glidants, diluents, anti-adherents, disintegrants or polymer carrier material and filler should not change the drug bioavailability and pharmacokinetic parameters as long as both products using the identical active ingredient(s) in equivalent amounts. Even if both drug products are bioequivalent to each other in terms of active ingredient, they are not in terms of inactive ingredients. Hence, the probability of unexpected adverse drug reaction and allergies from the generic formulation are possible, especially, when people react sensitive toward specific component. Therefore, the occasional negative response occurring upon the switch from brand-name drug to the generic drug can be attributed to intra-and inter-patient variations toward inactive ingredients. Variations toward inactive ingredients can be obtained experimentally by utilizing a proper thermoanalytical technique. As a result, thermoequivalence of generic drugs to brand name drugs can be determined based on thermal information obtained from both products. In conclusion, thermoequivalence study can be a useful tool to demonstrate any possible variation between the inactive ingredients of both products.
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Smith, Karen. "By any other name". Languages in Contrast 6, nr 1 (23.06.2006): 47–70. http://dx.doi.org/10.1075/lic.6.1.03smi.
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The brand name is one of the most important devices for marketing a product. Western companies spend vast sums of money devising brand names that convey the positive characteristics of products marketed on the strength of their image. Many of the brand names patented are complex linguistic units, using aspects of phonology, orthography, morphology, syntax and semantics to make names memorable. These names use language to impact on readers and therefore have transferable meanings. This article analyses the linguistic devices in a corpus of English language adverts and investigates which translation strategies are employed when the adverts are transferred into Russian. It argues that the transfer process is more complex than previous literature has suggested and that although the original meaning is often not maintained after transfer, brand names in the target adverts carry new connotations which are appealing due to the target audience’s expectations.
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Radder, Laetitia, i Wei Huang. "High‐involvement and low‐involvement products". Journal of Fashion Marketing and Management: An International Journal 12, nr 2 (9.05.2008): 232–43. http://dx.doi.org/10.1108/13612020810874908.
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PurposeKnowledge of brand awareness and its role is important for the design of an organisation's marketing strategies. This study aims to determine the brand awareness of high‐ and low‐involvement products among Black and non‐Black students enrolled at a South African university.Design/methodology/approachA self‐administered survey was completed by a convenience sample of 300 students of the Nelson Mandela Metropolitan University in Port Elizabeth, South Africa. The focal high‐involvement product was sportswear clothing and the low‐involvement product, coffee.FindingsThe results indicated a higher awareness of high‐involvement product brands than of low‐involvement product brands. Advertising played an important role in the awareness of sportswear clothing brands, but seemed unimportant in the case of coffee. The brand name was important for coffee, while the name and the logo played a role in students' awareness of sportswear brands.Research limitations/implicationsThis study was limited to students of the Nelson Mandela Metropolitan University (NMMU) in Port Elizabeth, South Africa and to sportswear clothing and coffee product categories. Future studies could comprise larger samples, different contexts and other product or service categories.Practical implicationsThe findings suggest that marketers employ different strategies to create and increase brand awareness for high‐ and low‐involvement products.Originality/valuePrevious research found that brand awareness played an important role in low‐involvement products; however, little is known about brand awareness differences between high‐ and low‐involvement products, particularly with respect to the brand awareness of South African students.
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Thomas, Anika, Anke Hammer, Gabriele Beibst i Thomas F. Münte. "An ERP-study of brand and no-name products". BMC Neuroscience 14, nr 1 (2013): 149. http://dx.doi.org/10.1186/1471-2202-14-149.
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Gupta, Arjun, Emmanuel S. Antonarakis, Anne Hudson Blaes, Christopher M. Booth i Stacie B. Dusetzina. "Medicare coverage and cost-sharing for abiraterone following generic entry." Journal of Clinical Oncology 40, nr 28_suppl (1.10.2022): 13. http://dx.doi.org/10.1200/jco.2022.40.28_suppl.013.
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13 Background: Generic competition lowers drug prices, but may not reduce out-of-pocket costs for patients. Abiraterone, first approved by the United States Food and Drug Administration in 2011, has two commonly used dosage units (250mg and 500mg) with multiple generic market entrants over the last 5 years. This makes it ideal to evaluate the association between generic competition and changes in product coverage and cost-sharing. Methods: We studied 4 abiraterone products (tablets): generic 250mg, generic 500mg, brand-name 250mg, and brand-name 500mg. We used the FDA’s Orange Book to identify market entry of generic products until May 2022. We used Part D formulary data from 2018 to 2022 to identify changes in product coverage and expected annual out-of-pocket costs for the average Part D beneficiary (daily dose of 1000mg). We also calculated “best-case” cost-sharing in 2022, using the Part D Plan Finder. Results: During 2018-2022, 12 generic 250mg and 4 generic 500mg abiraterone formulations came to market. The first 250mg generic came to market in October 2018, and 10 of the 12 formulations came to market by 2019. The first 500mg generic formulation came to market in December 2020. The proportion of Part D plans that covered generic products increased from 0% in 2018, to 100% for 250mg and 79% for 500mg in 2022. Expected annual out-of-pocket costs for a Part D beneficiary ranged from $7,491 to $10,148 across products and years. In 2022, the average out-of-pocket costs for generic 500mg tablets was $10,148, greater than that for brand-name 500mg tablets, which was $9,298. The same was true when using the Part D plan finder (generic, $11,093, brand-name, $9,476). For the 250mg product, however, out-of-pocket costs were much higher for the brand-name versus generic product (> $150,000 versus $1,139). Conclusions: During 2018-2022, market entry of generic abiraterone products led to their preferential coverage over brand-name products on Part D formularies, but this was associated with only modest savings for beneficiaries. In fact, in 2022 for the 500mg product, average out-of-pocket costs were higher for generic, versus brand-name products. For the 250mg generic product, a patient able to price-shop could pay approximately $1,100, 1/7th of what the average beneficiary spent. These data indicate that Part D beneficiaries do not immediately benefit from price reductions associated with generic entry of specialty drugs. Part D beneficiaries’ out-of-pocket costs with generics can be higher despite lower list prices (vs. brand-name). Proposals to redesign Part D correct this fundamental flaw that makes high-cost generic drugs more expensive to patients than brands. Affordable medications should be available to all patients, not just the most resourced and able to price-shop. Limitations include that formulary files capture data from the prior 3 months, and expected out-of-pocket costs are averaged across beneficiaries and plans.
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Bajar, Raven Gio Charles A., Ardvin Kester S. Ong i Josephine D. German. "Determining Sustainable Purchase Behavior for Green Products from Name-Brand Shops: A Gen Z Perspective in a Developing Country". Sustainability 16, nr 9 (30.04.2024): 3747. http://dx.doi.org/10.3390/su16093747.
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Over the years, the overconsumption of natural resources has been an issue of concern. Companies have been inducing sustainable practices and approaches to help the environment. By specifically applying the sustainability theory of planned behavior, this study sought to extensively investigate behavioral preference and intention to buy green and sustainable products across name-brand businesses in a developing country. Utilizing Structural Equation Modeling, this study examined responses from 300 valid participants. The results revealed that consumers’ purchasing preferences and intentions are affected by customer expectation for the products, by the government, and by customer concern for the environment. It was seen that customers are prepared to pay extra for name-brand stores that sell eco-friendly or sustainable goods. In accordance, consumers’ purchase intentions are greatly affected by the customer preference or expectation for a product, as the findings indicate that customer-perceived value has the highest influential and consequential relationship to behavioral purposes. Customers are inclined to purchase eco-friendly goods if the sustainable product meets the requirements and expectations of the consumer. Furthermore, consumers’ purchasing intentions in buying green products from name-brand shops are also affected by the government, individuals’ environmental concerns and awareness, individuals’ personal needs and beliefs, society, and individual attitudes. For name-brand stores, consumers’ behavioral intentions to purchase environmentally friendly and sustainable goods are the most strongly associated with their perception of their own value, followed by perceived authority support and perceived environmental concern. The findings and results of this study can be relevant in understanding and exploring consumers’ behavioral intentions to purchase green products from name-brand shops.
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Merchant, Lubna, Randall Lutter i Sherry Chang. "Identical or similar brand names used in different countries for medications with different active ingredients: a descriptive analysis". BMJ Quality & Safety 29, nr 12 (27.04.2020): 988–91. http://dx.doi.org/10.1136/bmjqs-2019-010316.
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ObjectiveTo identify US drug brand (proprietary) names that are identical or similar to drug brand names used in other countries containing different active ingredients and name confusion medication errors associated with these drugs.MethodsWe compared a list of brand names approved by the US Food and Drug Administration from 2006 through 2018 with a list of brand names from other countries generated by Uppsala Monitoring Centre using the WHODrug Dictionary. We evaluated drug name pairs that were identical or highly similar and had different active ingredients and searched for name confusion medication errors with these drugs.ResultsA total of 27 US brand names were found to be identical to 38 drug brand names in other countries with different active ingredients. A total of 74 US drug brand names were highly similar to 93 brand names in other countries for drugs containing different active ingredients. We identified name confusion medication errors for one similar name pair.ConclusionsUS drug brand names that are identical to or highly similar to brand names in other countries may cause confusion that can lead to medication errors such as wrong drug errors and wrong drug information being consulted. Manufacturers should consider this risk prior to submitting proposed brand names to regulatory authorities. Regulatory authorities may consider incorporating this check in their brand name reviews and work with manufacturers to eliminate the use of the same or similar brand names for products with different ingredients. Consumers filling prescriptions at foreign pharmacies should also be aware of potential name confusion.
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Feng, Wenting, Tao Wang i Guo Rui. "Influence of number magnitude in luxury brand names on consumer preference". Social Behavior and Personality: an international journal 47, nr 5 (7.05.2019): 1–9. http://dx.doi.org/10.2224/sbp.7486.
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In this study we built on scarcity theory, to conduct two experiments in which we investigated the influence of arbitrary numbers we inserted into brand names of luxury products. In Study 1 we recruited 68 consumers who were each assigned to one of two groups (small number or big number for brand name), in order to test consumers’ preferences for luxury brands with names of different number magnitudes. The results revealed that a product with a small number in the brand name was received more favorably than was a product with a big number in the name. Scarcity mediated the relationship between number magnitude and preference. In Study 2 we tested the moderating role of involvement. Number magnitude of the brand name influenced preference through scarcity when involvement was high but not when it was low. Thus, we found that numbers in the name of a luxury brand arbitrarily impacted consumers’ perceptions of scarcity, which influenced their preference in regard to brand. This relationship was moderated by involvement. The results suggest that manufacturers of luxury brands should use a small number in their brand name, and should increase the degree of consumer involvement to elevate consumer preference for the brand.
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Zafran, Muhammad. "Brand Name Love: The Effects of Islamic Bracketed Brand Name on Perceived Quality and Purchase Intentions Retail Food Industry of Pakistan". Journal of Business Administration and Management Sciences (JOBAMS) 4, nr 1 (1.01.2022): 8–18. http://dx.doi.org/10.58921/jobams.4.1.73.
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This paper designs a 2x2-experiment research model within the subjects to analyze the effects of the “Islamic” bracketed brand name vs ordinary brand on consumer’s behavioral outcome-perceived quality and purchase intentions in the food industry of Pakistan. Islamic branding is a growing phenomenon and a large number of retailers in Islamic countries are using the word “Islamic” in brand design strategies. Two-way ANOVA for factorial analysis of variance is used with help of SPSS. The research findings reveal that Islamic origin brand names have a positive and significant impact on the perceived quality of products and consumer purchase intentions. Findings have important implications for retailers and SME businesses in Islamic countries in the brand-building process.
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Mohamed Shoffian, Noor Syafika Binti, Nur Syafinaz Binti Mohamed Salim, Nurul Izzati Binti Razali, Putera Zariq Iskandar Bin Muhamadi Saifu, Siti Aishah Binti Abu Bakar, Siti Nur Afiera Binti Rossedi, Wahyu Irmayani Binti Suwirman, Vimala Davy G. Ramiah, Sio Ching Hee i Isai Amutan Krishnan. "Influence of Branding Loyalty on Consumer Sportswear: A Case Study on Adidas". Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, nr 11 (10.11.2021): 454–63. http://dx.doi.org/10.47405/mjssh.v6i11.1151.
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Brand loyalty creates long term relationship between customer and brand. As a sportswear brand, to adopt a general customer loyalty to a brand, quality of the product and price are the crucial factors. The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear products. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, promotion, service quality and store environment. Brand name has shown strong correlation with brand loyalty. In order to increase customer satisfaction and attach them to be brand loyalists, marketers are encouraged to develop aggressive marketing programs. Questionnaires were distributed to 148 respondents. The research results have shown that there is positive and significant relationship between factors of brand loyalty (brand name, product quality, price, style, promotion, service quality and store environment) with certain sportswear brands. Others study on more focused factors that are appropriate to the Malaysian environment is recommended in order to obtain accurate information.
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Heiman, Amir, i Eliezer E. Goldschmidt. "Testing the Potential Benefits of Brands in Horticultural Products: The Case of Oranges". HortTechnology 14, nr 1 (styczeń 2004): 136–40. http://dx.doi.org/10.21273/horttech.14.1.0136.
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The share of brand-name fruit and vegetables is much lower than that for general foods or processed industrial foods. The paper analyzes consumers' choice between generic and brand-name products and shows that consumers' preferences for horticultural brands increase with their appreciation of quality and with a low quality of the generic products, and that brand preferences are affected by socio-economic variables. The theoretical findings are supported by an orange (Citrus sinensis) consumer survey held in the UK and Israel. We found that in both countries consumers assign a relatively low value to orange brands. Consumers who are willing to pay for better quality are those who perceive brands as more important.
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Rao, Akshay R., i Kent B. Monroe. "The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review". Journal of Marketing Research 26, nr 3 (sierpień 1989): 351–57. http://dx.doi.org/10.1177/002224378902600309.
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The authors integrate previous research that has investigated experimentally the influence of price, brand name, and/or store name on buyers’ evaluations of product quality. The meta-analysis suggests that, for consumer products, the relationships between price and perceived quality and between brand name and perceived quality are positive and statistically significant. However, the positive effect of store name on perceived quality is small and not statistically significant. Further, the type of experimental design and the strength of the price manipulation are shown to significantly influence the observed effect of price on perceived quality.
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Kurniawati, Emaya, Sri Yuni Widowati i Aprih Santoso. "SOSIALISASI PEMBUATAN MEREK PRODUK UKM DI KELURAHAN PEDURUNGAN SEMARANG". Jurnal Pengabdian Kepada Masyarakat 8, nr 1 (10.07.2021): 8–12. http://dx.doi.org/10.33795/jabdimas.v8i1.110.
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The Community Service Program that we will carry out is located at RT 14 RW 09 Pedurungan Tengah Village with the target audience of UKM in the RT! 4 RW 09 area. Pedurungan Tengah Village, Semarang. These SMEs produce food products whose sales are increasing day by day and have a wider range of consumers. Products that have been sold in the market and are well known do not yet have a name or brand, SMEs do not understand the importance of a brand for a product. They only care about the important product sold. In this Community Service activity to introduce more about the importance of a brand for a product, socialization and an explanation of the importance of the name or product brand are given to differentiate it from other similar products.From the results of this dedication, it is hoped that participants will be able to understand the importance of brands for products that have been produced and make them start thinking about or designing names or brands for their products.
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Leclerc, France, Bernd H. Schmitt i Laurette Dubé. "Foreign Branding and Its Effects on Product Perceptions and Attitudes". Journal of Marketing Research 31, nr 2 (maj 1994): 263–70. http://dx.doi.org/10.1177/002224379403100209.
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With three experiments, the authors examine the notion that foreign branding—the strategy of pronouncing or spelling a brand name in a foreign language—triggers cultural stereotypes and influences product perceptions and attitudes. Choosing French brands as one specific case, Experiment 1 shows that the French pronunciation of a brand name affects the perceived hedonism of the products, attitudes toward the brand, and attitudes toward the brand name. Experiment 2 shows that congruent country-of-origin information, added to French branding, does not result in more hedonic perceptions; incongruence, however, diminishes the effect. In Experiment 3, an actual product taste test is performed. Despite the presence of direct sensory experience, consumer perceptions of a product change as a result of French branding.
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Zeghache, Nora. "The impact of packaging colour on children’s brand name memorization (7-12 years old)". International Journal of Retail & Distribution Management 42, nr 11/12 (1.12.2014): 1053–68. http://dx.doi.org/10.1108/ijrdm-08-2013-0168.
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Purpose – The purpose of this paper is to study the effect of packaging colour (chromatic vs achromatic) on children’s brand name memorization (recall and recognition). This research examined the impact of age and school grade on brand name memorization and on the relationship between packaging colour and memorization. Design/methodology/approach – The experimentation concerned 160 French children from seven to 12 years old. Findings – The results showed that chromatic colour of packaging has a positive impact on brand name recognition but not on the recall. Furthermore, the age variable has a significant positive effect on recall capacity but not on brand name recognition. Research limitations/implications – Other variables can be introduced in the conceptual model, like product involvement (by adding other products), children’s colour preference, hue and value colour (by included diverse colours). Practical implications – Children’s importance as a commercial target is increasing, marketing managers have to differentiate their products on the shelves. Consequently, the choice of the packaging dominant colour appears to be a crucial strategic decision, because it allows children to recognize the brand name. Professionals have to adapt their strategies of differentiation to children’s ages knowing that younger children need more visual stimuli than older ones. Originality/value – This research has important theoretical contributions. There is very little research on the effect of packaging on children’s purchasing behaviour. Moreover, no research has studied the impact of colour packaging on children’s memorization (seven to 12 years old).
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Renschler, Janelle, Amanda Albers, Hanna Sinclair-Mackling i Lawrence Joseph Wheat. "Comparison of Compounded, Generic, and Innovator-Formulated Itraconazole in Dogs and Cats". Journal of the American Animal Hospital Association 54, nr 4 (1.07.2018): 195–200. http://dx.doi.org/10.5326/jaaha-ms-6591.
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ABSTRACT The triazole antifungal itraconazole may be cost prohibitive in brand name form; therefore, compounded and generic products are often used as alternatives. Itraconazole blood concentrations have not been studied in clinical patients receiving these formulations. Itraconazole bioassay was performed on serum/plasma from 95 dogs and 20 cats receiving itraconazole (compounded from bulk powder, generic pelletized, or brand name) for systemic mycosis treatment. Mean itraconazole concentration was lower in the compounded group (n = 42) as compared with the generic (n = 40) or brand name (n = 33) groups (0.5 µg/mL versus 8.3 µg/mL and 6.5 µg/mL, respectively; P < .001). No statistical difference was observed between itraconazole concentrations in the generic and brand name groups. Forty animals (95.2%) in the compounded group had subtherapeutic (<1.0 µg/mL) values. All cats in this group (n = 10) had undetectable itraconazole concentrations. Some animals in the generic and brand name groups had subtherapeutic values (12.5 and 12.1%, respectively) or potentially toxic values (>10 µg/mL; 37.5 and 24%, respectively). Compounded itraconazole should be avoided, but generic itraconazole appears to serve as a reasonable alternative to brand name itraconazole. Therapeutic drug monitoring may be beneficial in all cases.
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Mamuti, Agim. "The Impact of Brand Name on Consumers, Case of Bosnia and Herzegovina". European Journal of Economics and Business Studies 2, nr 1 (30.08.2015): 196. http://dx.doi.org/10.26417/ejes.v2i1.p196-204.
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Brand name is important for every company and every product, because the more people know about one product the more it will be sold. This paper will deal with the brand management and its impact on the consumer’s behavior and society in Bosnia and Herzegovina. A survey is conducted about the brand name products in domestic correspondents via the internet. The results of the survey will show how big the impact of brand name products on the society and market is, and what are their positive and negative sides. The data which is used is primary data and its source is a survey which had 76 respondents from different cities in Bosnia and Herzegovina. The primary focus groups were people between the ages of 20 to 35, because the main focus of advertisements is on them. The collected data is numerical except of the demographic data. The Seven point Likert scale was used in order to get the agreements of correspondents over six variables and twenty eight questions. The collected data were analyzed through statistical formulas to get the most accurate results.
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SAITO, KEN-ICHI, YUTAKA INOUE, YOJI IKEGAMI, IZUMI NANBO, MARI ONOZUKA, KAZUMI SANO, HISAHIRO YOSHIDA i in. "Investigation of Bioequivalence Between Brand-name and Generic Irinotecan Products". Anticancer Research 36, nr 11 (1.11.2016): 5957–64. http://dx.doi.org/10.21873/anticanres.11183.
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Kleinstiver, P., i JF Baladi. "PHP15: IMPACT OF FIRST GENERIC ENTRANTS ON BRAND NAME PRODUCTS". Value in Health 4, nr 6 (wrzesień 2001): 477–78. http://dx.doi.org/10.1016/s1098-3015(11)71676-x.
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Motola, D., i F. De Ponti. "Generic versus brand-name medicinal products: Are they really interchangeable?" Digestive and Liver Disease 38, nr 8 (sierpień 2006): 560–62. http://dx.doi.org/10.1016/j.dld.2006.03.017.
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Rizky Vita Losi, Ahmad Fadlan i Putri Selviani. "Foreign Branding and Its Effect on Brand Perception: an Overview to Local Entrepreneurs". Neo Journal of economy and social humanities 2, nr 1 (30.03.2023): 46–50. http://dx.doi.org/10.56403/nejesh.v2i1.88.
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Foreign branding is a branding strategy by giving a brand name using spelling or pronunciation in a certain foreign language, with the main target of influencing the dimensions of brand image, and influencing perceived quality, as well consumer attitudes towards products. The purpose of this research is to explain foreign branding and its effect on brand perception. A literature review from various sources related to foreign branding strategy was conducted as part of the research. According to the research findings, brand image, purchase decision, and brand admiration are the effects of foreign branding. Consumers tend to prefer foreign-sound products because it creates brand image as international products which have best quality. So it effects on how people decide to but the foreign products and people also admire foreign-sound products too much especially in young generation. Local entrepreneurs should learn a lot about foreign branding to compete and upgrade the level of their products and sales.