Artykuły w czasopismach na temat „Brand loyalty”
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Feeney, Roberto, Pedro Harmath, Josefa Ramoni-Perazzi i Pablo Mac Clay. "Relationship between brand and dealer loyalty in the agricultural equipment market". International Food and Agribusiness Management Review 25, nr 2 (28.02.2022): 347–60. http://dx.doi.org/10.22434/ifamr2021.0088.
Pełny tekst źródłaEmpen, Janine, Jens-Peter Loy i Christoph Weiss. "Price promotions and brand loyalty". European Journal of Marketing 49, nr 5/6 (11.05.2015): 736–59. http://dx.doi.org/10.1108/ejm-08-2013-0433.
Pełny tekst źródłaCHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers". Journal of Economics and Behavioral Studies 7, nr 3(J) (30.06.2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.
Pełny tekst źródłaFelix, Reto. "Multi-brand loyalty: when one brand is not enough". Qualitative Market Research: An International Journal 17, nr 4 (2.09.2014): 464–80. http://dx.doi.org/10.1108/qmr-11-2012-0053.
Pełny tekst źródłaAdi, Pramono Hari. "Customer Loyalty of Islamic Banks". AFEBI Islamic Finance and Economic Review 1, nr 01 (11.03.2017): 13. http://dx.doi.org/10.47312/aifer.v1i01.17.
Pełny tekst źródłaKhoury, Amir H. "BRAND LOYALTY & LOYALTY OF BRANDS: A SYMBIOTIC RELATIONSHIP". Journal of Law and Commerce 32, nr 2 (18.07.2014): 173–206. http://dx.doi.org/10.5195/jlc.2014.65.
Pełny tekst źródłaQuoquab, Farzana, Norjaya Mohd. Yasin i Rozhan Abu Dardak. "A qualitative inquiry of multi-brand loyalty". Asia Pacific Journal of Marketing and Logistics 26, nr 2 (8.04.2014): 250–71. http://dx.doi.org/10.1108/apjml-02-2013-0023.
Pełny tekst źródłaA, ROHINI, i PADMANABAN N.R. "Farmers brand and dealer loyality to pesticides in Coimbatore district". Madras Agricultural Journal 87, March (2000): 133–37. http://dx.doi.org/10.29321/maj.10.a00437.
Pełny tekst źródłaRuane, Lorna, i Elaine Wallace. "Brand tribalism and self-expressive brands: social influences and brand outcomes". Journal of Product & Brand Management 24, nr 4 (20.07.2015): 333–48. http://dx.doi.org/10.1108/jpbm-07-2014-0656.
Pełny tekst źródłaKoschmann, Anthony, i Jagdish Sheth. "Brand line extensions: creating new loyalties or internal variety-seeking?" Journal of Product & Brand Management 27, nr 4 (16.07.2018): 351–62. http://dx.doi.org/10.1108/jpbm-08-2017-1535.
Pełny tekst źródłaBarnet, Katherine, i Sharmila Pixy Ferris. "Brand Loyalty and Online Brand Communities". International Journal of Online Marketing 6, nr 3 (lipiec 2016): 50–61. http://dx.doi.org/10.4018/ijom.2016070104.
Pełny tekst źródłaTürk, Bahar. "Brand's Image, Love, and Loyalty: Is it Enough for Word of Mouth Marketing?" Management and Business Research Quarterly 18 (sierpień 2021): 16–27. http://dx.doi.org/10.32038/mbrq.2021.18.02.
Pełny tekst źródłaPetzer, Danie, Pierre Mostert, Liezl-Marie Kruger i Stefanie Kuhn. "The dimensions of brand romance as predictors of brand loyalty among cell phone users". South African Journal of Economic and Management Sciences 17, nr 4 (29.08.2014): 457–70. http://dx.doi.org/10.4102/sajems.v17i4.721.
Pełny tekst źródłaEfendi, M. Ivan, i Siti Ning Farida. "PENGARUH BRAND LOVETERHADAP BRAND LOYALTYDAN WILLINGNESS TO PAY PREMIUM PRICE(Studi Pada Konsumen Starbucks di Kota Surabaya)". Jurnal Ekonomi Dan Bisnis (EK&BI) 4, nr 1 (2021): 384–92. http://dx.doi.org/10.37600/ekbi.v4i1.228.
Pełny tekst źródłaMcDougall, Jean, i David Chantrey. "The making of tomorrow’s consumer". Young Consumers 5, nr 4 (1.09.2004): 8–18. http://dx.doi.org/10.1108/17473610410814283.
Pełny tekst źródłaKamath, Renuka, i Ashita Aggarwal. "It's not just a cup of “tea”: building consumer brand relationship". Emerald Emerging Markets Case Studies 5, nr 5 (24.09.2015): 1–16. http://dx.doi.org/10.1108/eemcs-11-2013-0208.
Pełny tekst źródłaObiegbu, Chinedu James, Gretchen Larsen i Nick Ellis. "Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands". Marketing Theory 20, nr 3 (4.11.2019): 251–71. http://dx.doi.org/10.1177/1470593119885167.
Pełny tekst źródłaPourazad, Naser, Lara Stocchi i Vipul Pare. "The power of brand passion in sports apparel brands". Journal of Product & Brand Management 29, nr 5 (23.10.2019): 547–68. http://dx.doi.org/10.1108/jpbm-12-2018-2164.
Pełny tekst źródłaMolinillo, Sebastian, Arnold Japutra, Bang Nguyen i Cheng-Hao Steve Chen. "Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty". Marketing Intelligence & Planning 35, nr 2 (3.04.2017): 166–79. http://dx.doi.org/10.1108/mip-04-2016-0064.
Pełny tekst źródłaGuo, Wenqiu, i Liying Zhou. "Influence factors of customer-based brand equity: A study on China mobile phone industry". International Journal of Financial Engineering 08, nr 01 (marzec 2021): 2050050. http://dx.doi.org/10.1142/s2424786320500504.
Pełny tekst źródłaYohanes Totok Suyoto i Hendy Tannady. "Ideal Self-Congruence: Its Impacts on Customer Love and Loyalty to Luxury Brands in Indonesia". International Journal of Professional Business Review 7, nr 6 (20.12.2022): e0769. http://dx.doi.org/10.26668/businessreview/2022.v7i6.e769.
Pełny tekst źródłaShidiqy, Dhiya'u, i Rendi Setiawan. "DOMINASI BRAND MINDED DAN MULTI-BRAND LOYALTY DALAM PEMBELIAN PRODUK DENGAN LUXURY BRAND". SOSEBI: Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam 2, nr 1 (21.04.2022): 123–36. http://dx.doi.org/10.21274/sosebi.v2i1.5352.
Pełny tekst źródłaMourad, Maha, i Karim Youssef. "Brands Loyalty". International Journal of Customer Relationship Marketing and Management 7, nr 4 (październik 2016): 40–57. http://dx.doi.org/10.4018/ijcrmm.2016100103.
Pełny tekst źródłaVerinita, Verinita. "KETERKAITAN VARIABEL BRAND AWARENESS, BRAND IMAGE, BRAND QUALITY DAN BRAND VALUE TERHADAP BRAND LOYALTY". BISMA 13, nr 3 (30.11.2019): 158. http://dx.doi.org/10.19184/bisma.v13i3.8898.
Pełny tekst źródłaOng, Chuan Huat, Salniza Md Salleh i Rushami Zien Yusoff. "The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands". Gadjah Mada International Journal of Business 18, nr 1 (19.02.2016): 1. http://dx.doi.org/10.22146/gamaijb.9285.
Pełny tekst źródłaSandhu, Moeed Ahmad, i Sadaf Shabbir. "An Extensive Evaluation of Brand Image with Moderating Effect of Brand Engagement to Determine Brand Loyalty and Consumers’ Purchase Intention: A Study of Famous Female Apparel Brands in Pakistan". Pakistan Journal of Humanities and Social Sciences 11, nr 1 (22.03.2023): 266–80. http://dx.doi.org/10.52131/pjhss.2023.1101.0348.
Pełny tekst źródłaKhan, Imran, i Zillur Rahman. "E-tail brand experience’s influence on e-brand trust and e-brand loyalty". International Journal of Retail & Distribution Management 44, nr 6 (13.06.2016): 588–606. http://dx.doi.org/10.1108/ijrdm-09-2015-0143.
Pełny tekst źródłaDada, Muhammad Habib. "Impact of Brand Association, Brand Image & Brand Loyalty on Brand Equity". Journal of Marketing Strategies 3, nr 1 (4.06.2021): 29–43. http://dx.doi.org/10.52633/jms.v3i1.33.
Pełny tekst źródłaAlić, Adi, Merima Činjarević i Emir Agić. "The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands". Management & Marketing. Challenges for the Knowledge Society 15, nr 1 (1.03.2020): 1–16. http://dx.doi.org/10.2478/mmcks-2020-0001.
Pełny tekst źródłaDalimunthe, Femmy Indriany. "Behavior Analysis of Brand Loyalists and Brand Switcher in 5-Star Accommodation Services in Medan City". Society 9, nr 1 (25.05.2021): 54–71. http://dx.doi.org/10.33019/society.v9i1.299.
Pełny tekst źródłaSu, Jin, i Aihwa Chang. "Factors affecting college students’ brand loyalty toward fast fashion". International Journal of Retail & Distribution Management 46, nr 1 (8.01.2018): 90–107. http://dx.doi.org/10.1108/ijrdm-01-2016-0015.
Pełny tekst źródłaAndita, Mirza Putri, Sulastri Sulastri i Zakaria Wahab. "Peran kepercayaan merek sebagai variabel mediasi pada hubungan kepribadian merek halal dan loyalitas merek". Jurnal Manajemen Maranatha 21, nr 1 (15.11.2021): 45–54. http://dx.doi.org/10.28932/jmm.v21i1.4066.
Pełny tekst źródłaUncles, Mark D., Grahame R. Dowling i Kathy Hammond. "Customer loyalty and customer loyalty programs". Journal of Consumer Marketing 20, nr 4 (1.07.2003): 294–316. http://dx.doi.org/10.1108/07363760310483676.
Pełny tekst źródłaManandhar, Raju Bhai. "Relationship between Gender and Brand Loyalty: A Study with Special Reference to Soap, Noodles and Hair Oil in Nepal". Nepal Journal of Multidisciplinary Research 3, nr 2 (23.11.2020): 31–36. http://dx.doi.org/10.3126/njmr.v3i2.33021.
Pełny tekst źródłaHidayat, Susilo, i Farida Agus Setiawati. "Brand Authenticity as a Mediator of Relationship Between Self-Congruity and Consumer Loyalty". Psychological Research and Intervention 4, nr 1 (15.11.2021): 35–42. http://dx.doi.org/10.21831/pri.v4i1.43949.
Pełny tekst źródłaBüyükdağ, Naci. "The effect of brand awareness, brand image, satisfaction, brand loyalty and WOM on purchase intention: An empirical research on social media". Business & Management Studies: An International Journal 9, nr 4 (25.12.2021): 1380–98. http://dx.doi.org/10.15295/bmij.v9i4.1902.
Pełny tekst źródłaChoi, Chul-Jae. "The Effects of Brand Experience on Brand Loyalty in Luxury Brand Purchase Settings: Causal Roles of Brand Image and Brand Love". Korea International Trade Research Institute 19, nr 1 (28.02.2023): 413–29. http://dx.doi.org/10.16980/jitc.19.1.202302.413.
Pełny tekst źródłaLu, Jinzhao, i Yingjiao Xu. "Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity". Journal of Product & Brand Management 24, nr 4 (20.07.2015): 365–76. http://dx.doi.org/10.1108/jpbm-05-2014-0593.
Pełny tekst źródłaLAM THINH, DO HUYNH. "EVALUATE THE IMPACT OF BRAND EQUITY ON CUSTOMER LOYALTY IN THE ALCOHOLIC BEVERAGE MARKET IN VIETNAM". INTERNATIONAL JOURNAL OF RESEARCH IN EDUCATION HUMANITIES AND COMMERCE 04, nr 03 (2023): 285–93. http://dx.doi.org/10.37602/ijrehc.2023.4323.
Pełny tekst źródłaChoi, Hwan, i Chul-Jae Choi. "The Effect of Luxury Brand Personality on Brand Loyalty: Mediating Role of Brand Trust and Moderating Effect of Brand Involvement". Korea International Trade Research Institute 18, nr 5 (31.10.2022): 359–79. http://dx.doi.org/10.16980/jitc.18.5.202210.359.
Pełny tekst źródłaMohd Kassim, Norizan, Nurfatihah Akmal Binti Jamaludin i Zullina Hussain Shaari. "Investigating the Brand Loyalty of Domestic Cosmetic in an Emerging Market". SHS Web of Conferences 124 (2021): 05001. http://dx.doi.org/10.1051/shsconf/202112405001.
Pełny tekst źródłaPáramo Morales, Dagoberto. "Brand loyalty". Revista científica Pensamiento y Gestión, nr 49 (19.07.2021): vii—xvi. http://dx.doi.org/10.14482/pege.49.658.83.
Pełny tekst źródłaHuang, Chao-Chin. "The impacts of brand experiences on brand loyalty: mediators of brand love and trust". Management Decision 55, nr 5 (19.06.2017): 915–34. http://dx.doi.org/10.1108/md-10-2015-0465.
Pełny tekst źródłaPu, Yibei, Norzaidahwati Zaidin i Yaodong Zhu. "How Do E-Brand Experience and In-Store Experience Influence the Brand Loyalty of Novel Coffee Brands in China? Exploring the Roles of Customer Satisfaction and Self–Brand Congruity". Sustainability 15, nr 2 (6.01.2023): 1096. http://dx.doi.org/10.3390/su15021096.
Pełny tekst źródłaTiyasherlinda, Galuh, i Ivo Novitaningtyas. "Brand Experience, Brand Commitment, and Brand Loyalty of Xiaomi Smartphone Users in Magelang". International Journal of Marketing & Human Resource Research 2, nr 4 (31.10.2021): 189–96. http://dx.doi.org/10.47747/ijmhrr.v2i4.350.
Pełny tekst źródłaSong, Younghee, Won-Moo Hur i Minsung Kim. "Brand Trust and Affect in the Luxury Brand–Customer Relationship". Social Behavior and Personality: an international journal 40, nr 2 (1.03.2012): 331–38. http://dx.doi.org/10.2224/sbp.2012.40.2.331.
Pełny tekst źródłaSheth, Jagdish, i Anthony Koschmann. "Do brands compete or coexist? How persistence of brand loyalty segments the market". European Journal of Marketing 53, nr 1 (7.01.2019): 2–19. http://dx.doi.org/10.1108/ejm-07-2018-0489.
Pełny tekst źródłaFrenredy, Wilson, i Purnama Dharmawan. "Dimensi Brand Image Untuk Memprediksi Brand Love Dan Brand Loyaty". Jurnal Manajerial Dan Kewirausahaan 2, nr 4 (9.10.2020): 1005. http://dx.doi.org/10.24912/jmk.v2i4.9884.
Pełny tekst źródłaVan Thuy, Nguyen, Ngo Thi Xuan Binh i Nguyen Thi Kim Phung. "Influencing brand love to brand loyalty: A case study of Phu Quoc fish sauce". Science & Technology Development Journal - Economics - Law and Management 4, nr 1 (4.04.2020): First. http://dx.doi.org/10.32508/stdjelm.v4i1.595.
Pełny tekst źródłaChinomona, Richard. "Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa". African Journal of Economic and Management Studies 7, nr 1 (14.03.2016): 124–39. http://dx.doi.org/10.1108/ajems-03-2013-0031.
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