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Artykuły w czasopismach na temat "Brand choice"
K. Govender, Krishna. "Consumer Choice Behavior during a Social Disruption". Problems and Perspectives in Management 15, nr 3 (6.12.2017): 411–24. http://dx.doi.org/10.21511/ppm.15(3-2).2017.09.
Pełny tekst źródłaHumphrey Jr, William F., Debra A. Laverie i Shannon B. Rinaldo. "Brand choice via incidental social media exposure". Journal of Research in Interactive Marketing 11, nr 2 (12.06.2017): 110–30. http://dx.doi.org/10.1108/jrim-04-2016-0025.
Pełny tekst źródłaKoch, Camilo, i Davit Mkhitaryan. "Consumer’s Brand Choice Behavior for Luxury Cars in China". International Journal of Management Science and Business Administration 1, nr 12 (2015): 46–57. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.112.1005.
Pełny tekst źródłaCampbell, Julie, Alicia Rihn i Hayk Khachatryan. "Factors Influencing Home Lawn Fertilizer Choice in the United States". HortTechnology 30, nr 3 (czerwiec 2020): 296–305. http://dx.doi.org/10.21273/horttech04454-19.
Pełny tekst źródłaErdem, Tülin, i Joffre Swait. "Brand Credibility, Brand Consideration, and Choice". Journal of Consumer Research 31, nr 1 (czerwiec 2004): 191–98. http://dx.doi.org/10.1086/383434.
Pełny tekst źródłaTrivitt, Julie R., i Patrick J. Wolf. "School Choice and the Branding of Catholic Schools". Education Finance and Policy 6, nr 2 (kwiecień 2011): 202–45. http://dx.doi.org/10.1162/edfp_a_00032.
Pełny tekst źródłaKaswengi, Joseph, Mbaye Fall Diallo, Houcine Akrout i Pierre Valette-Florence. "Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data". International Journal of Retail & Distribution Management 48, nr 4 (7.04.2020): 305–25. http://dx.doi.org/10.1108/ijrdm-01-2019-0003.
Pełny tekst źródłaSchori, Thomas R., i H. Lee Meadow. "Brand Choice Modeling: Identifying a Brands Optimal Positioning". Psychological Reports 57, nr 3_suppl (grudzień 1985): 1260–62. http://dx.doi.org/10.2466/pr0.1985.57.3f.1260.
Pełny tekst źródłaPalmeira, Mauricio. "The interplay of products from the same product line: the role of brand reputation". European Journal of Marketing 48, nr 9/10 (2.09.2014): 1648–63. http://dx.doi.org/10.1108/ejm-03-2013-0159.
Pełny tekst źródłaKulter Demirgunes, Banu, i Bulent Ozsacmaci. "Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice". International Journal of Marketing Studies 9, nr 1 (16.01.2017): 46. http://dx.doi.org/10.5539/ijms.v9n1p46.
Pełny tekst źródłaRozprawy doktorskie na temat "Brand choice"
Silberhorn, Nadja. "Four essays on modeling brand choice and brand loyalty". Doctoral thesis, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2010. http://dx.doi.org/10.18452/16094.
Pełny tekst źródłaThis thesis is composed of four essays that pick up topics in brand choice and brand loyalty modeling. The first essay gives an introduction to the nested logit model and points attention to the existence of two different specifications. The utility maximization nested logit (UMNL) model and the non-normalized nested logit (NNNL) model have different properties which impact the estimation results. In a simulation study, the consequences of the usage of different software packages for model estimation on the estimation results is demonstrated. It is also shown that only the UMNL specification with an imposed parameter restriction is consistent with the underlying random utility theory. The second essay investigates the success of an umbrella branding strategy using household panel data. Signaling theory provides a framework for the underlying psychological processes in consumers'' brand choice behavior and can contribute in the formation and explanation of loyalty to the brand in multiple categories. An empirical study determines whether there is a tendency for loyal consumers from one product category to be loyal to the same brand in other product categories as well. Therefore, a cross-category brand loyalty leverage index is developed. In the third essay, consumer-specific psychological determinants of cross-category relations between brand loyal choice decisions are discussed. In an empirical study, the concept of risk aversion is considered as the key determinant of cross-category brand loyalty. Consumers'' risk aversion is derived from their innovativeness and status quo bias. In the fourth essay, the hybrid choice model is introduced to the broad marketing audience. Traditional choice models assume that observable behavior results from an unspecified evaluation process of the observed individual. The causal-analytic approach offers the possibility to specify not directly measurable factors as latent variables, and can thus reasonably supplement choice models.
Mohaidin, Zurina. "Behavioural analytic approach to consumer choice as foraging". Thesis, Cardiff University, 2011. http://orca.cf.ac.uk/54461/.
Pełny tekst źródłaLamb, Timothy Jerome. "Patterns of brand and store choice". Thesis, City University London, 1989. http://openaccess.city.ac.uk/8327/.
Pełny tekst źródłaGuillory, Monica D. "Perceived Brand Age and Its Influence on Choice". Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/marketing_diss/24.
Pełny tekst źródłaZhu, Liyu. "Discrete Brand Choice Models: Analysis and Applications". Diss., Available online, Georgia Institute of Technology, 2007, 2007. http://etd.gatech.edu/theses/available/etd-07102007-142035/.
Pełny tekst źródłaEsogbue, Augustine, Committee Chair ; Griffin, Paul, Committee Member ; Lu, Jye-Chyi (JC), Committee Member ; Li, MinQiang, Committee Member ; McCarthy, Patrick, Committee Member.
Chung, Kim-Choy, i n/a. "Brand image and brand trust in choice of international tertiary education provider". University of Otago. Department of Marketing, 2009. http://adt.otago.ac.nz./public/adt-NZDU20090826.121449.
Pełny tekst źródłaLange, Fredrik. "Brand choice in goal-derived categories : what are the determinants?" Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI), 2003. http://www.hhs.se/efi/summary/612.htm.
Pełny tekst źródłaLi, Xiaolian, i 李曉蓮. "Brand effects and brand dominance in transitional economies: a longitudinal study on brands in China". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31226383.
Pełny tekst źródłaChang, Kwangpil. "Essays on heterogeneity in choice modeling". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp02/NQ34537.pdf.
Pełny tekst źródłaMurphy, Kyle Cook. "The effect of brand affinity on investor stock choice". Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/the-effect-of-brand-affinity-on-investor-stock-choice(481115db-1bd7-4459-8621-8623e0d00000).html.
Pełny tekst źródłaKsiążki na temat "Brand choice"
Trappey, Randolph J., i Arch G. Woodside. Brand Choice. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201.
Pełny tekst źródłaIan, Greig, i ESOMAR, red. Brand choice modelling. Amsterdam: ESOMAR, 1998.
Znajdź pełny tekst źródłaMeier, Beat. Brand Choice and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28014-7.
Pełny tekst źródłaMaltz, Eliot. Managing brand equity. Cambridge, Mass: Marketing Science Institute, 1991.
Znajdź pełny tekst źródłaReeves, Peter. Political brand choice in Britain. Birmingham: Birmingham Business School, 2003.
Znajdź pełny tekst źródłaDhar, Sanjay Kumar. Why store brand penetration varies by retailer. Cambridge, Mass: MSI, 1997.
Znajdź pełny tekst źródłaMaltz, Eliot. Managing brand equity: Conference summary. Cambridge, Mass: Marketing Science Institute, 1991.
Znajdź pełny tekst źródłaSinha, Piyush Kumar. Brand adoption by BoP retailers. Ahmedabad: Indian Institute of Management, 2014.
Znajdź pełny tekst źródłaWatkins, Trevor. The economics of the brand: A marketing analysis. London: McGraw-Hill, 1986.
Znajdź pełny tekst źródłaFoxall, Gordon R., Jorge M. Oliveira-Castro, Victoria K. James i Teresa C. Schrezenmaier. The Behavioral Economics of Brand Choice. London: Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1057/9780230596733.
Pełny tekst źródłaCzęści książek na temat "Brand choice"
Trappey, Randolph J., i Arch G. Woodside. "Customer Thinking and Brand Choice". W Brand Choice, 1–8. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_1.
Pełny tekst źródłaTrappey, Randolph J., i Arch G. Woodside. "Automatic-Unconscious Process Models of Primary Choice". W Brand Choice, 9–39. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_2.
Pełny tekst źródłaTrappey, Randolph J., i Arch G. Woodside. "Customer Portfolio Analysis among Competing Retail Store Brands". W Brand Choice, 40–64. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_3.
Pełny tekst źródłaTrappey, Randolph J., i Arch G. Woodside. "Automatic Thinking and Store Choices by Near and Distant Customers". W Brand Choice, 65–82. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_4.
Pełny tekst źródłaTrappey, Randolph J., i Arch G. Woodside. "Modelling Bank Loyalty". W Brand Choice, 83–156. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_5.
Pełny tekst źródłaTrappey, Randolph J., i Arch G. Woodside. "Learning How Linkage Advertising and Prior Experience Affect Customer Behaviour". W Brand Choice, 157–79. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_6.
Pełny tekst źródłaTrappey, Randolph J., i Arch G. Woodside. "The Role of Human Cognitive Ability (g) in Consumers’ Automatic and Strategic Processing of Brands". W Brand Choice, 180–237. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_7.
Pełny tekst źródłaTrappey, Randolph J., i Arch G. Woodside. "Conclusions and Implications for Future Research and Marketing Strategy". W Brand Choice, 238–53. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_8.
Pełny tekst źródłaFoxall, Gordon R. "Patterns of Brand Choice". W Understanding Consumer Choice, 126–52. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029_7.
Pełny tekst źródłaMeier, Beat. "Introduction". W Brand Choice and Loyalty, 1–6. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-28014-7_1.
Pełny tekst źródłaStreszczenia konferencji na temat "Brand choice"
Munteanu Siserman, Mihaela. "Beer names between locality and multiculturalism". W International Conference on Onomastics “Name and Naming”. Editura Mega, 2022. http://dx.doi.org/10.30816/iconn5/2019/60.
Pełny tekst źródłaKülter Demirgüneş, Banu, i Bülent Özsaçmaci. "EXPLORING THE EFFECT OF CONSUMERS’ FOOD-RELATED DECISION MAKING STYLES ON NATIONAL BRAND VS. STORE BRAND CHOICE". W 4th Business & Management Conference, Istanbul. International Institute of Social and Economic Sciences, 2016. http://dx.doi.org/10.20472/bmc.2016.004.012.
Pełny tekst źródłaPérez-Sánchez, Mónica, i Javier Casanoves-Boix. "BRAND CONCEPT AND BRAND REPUTATION AS DETERMINING FACTORS OF THE ATTITUDE TOWARDS THE BRAND AND THE PURCHASE CHOICE IN THE POST-COVID ERA". W 13th annual International Conference of Education, Research and Innovation. IATED, 2020. http://dx.doi.org/10.21125/iceri.2020.2284.
Pełny tekst źródłaZhao, Dong-sheng, i Li-yan Wang. "An Empirical Study on Influencing Factors of Online Consumer Brand Choice Behavior". W 2017 2nd International Conference on Politics, Economics and Law (ICPEL 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icpel-17.2017.15.
Pełny tekst źródłaPerera, Charitha Harshani. "ROLE OF SOCIAL WORD-OF-MOUTH ON EMOTIONAL BRAND ATTACHMENT AND BRAND CHOICE INTENTION: A STUDY ON PRIVATE EDUCATIONAL INSTITUTES IN VIETNAM". W 10th Business & Management Conference, Paris. International Institute of Social and Economic Sciences, 2019. http://dx.doi.org/10.20472/bmc.2019.010.006.
Pełny tekst źródłaChoi, Hyewon, i Junyong Kim. "CONSUMER CHOICE BETWEEN BRAND-CAUSE FIT AND CONSUMER-CAUSE FIT IN CAUSE-RELATED MARKETING". W Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.08.01.
Pełny tekst źródłaLiao, Junfeng, Rui Cheng i Zhongqiang Wang. "Key factors of online bank brand choice intention —basing on mainland China online banks". W EM). IEEE, 2010. http://dx.doi.org/10.1109/ieem.2010.5674202.
Pełny tekst źródłaYuan Sun, Hsin-Chuan Chou, Xinmin Peng, Guilin Guo, Fangwen Zhu, Kai Wang i Ying Zhang. "An empirical study on influencing factors of enterprise recruiter’s conditional brand choice of E-recruiting provider". W 2007 IEEE International Conference on Industrial Engineering and Engineering Management. IEEE, 2007. http://dx.doi.org/10.1109/ieem.2007.4419184.
Pełny tekst źródłaYE, Taofeng, i Xiuyuan PEI. "The Impact of Return Freight Insurance on Retailer’s Choice of Refund Guarantee in the Presence of Private Brand". W 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220405.345.
Pełny tekst źródłaVANAGIENĖ, Vitalija. "NEW BRAND EQUITY ASPECT: THE EXAMPLE OF NEW CANDY PRODUCT CONSISTENCY QUALITY EQUITY". W RURAL DEVELOPMENT. Aleksandras Stulginskis University, 2018. http://dx.doi.org/10.15544/rd.2017.247.
Pełny tekst źródłaRaporty organizacyjne na temat "Brand choice"
Townsend, John. Technical assistance for expanding contraceptive choice in India. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1017.
Pełny tekst źródłaJeong, So Won, i Kyu-Hye Lee. The Influence of Consumer Experiences on Store Choice Criteria and Patronage Intention: the Case Study of SPA brands. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-651.
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