Książki na temat „Brand attitude”

Riezebos, H. J. Brand-added value: Theory and empirical research about the value of brands to consumers. Delft, The Netherlands: Eburon Publishers, 1994.

Stephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.

Stephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.

Stephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.

A, Aaker David. Consumer evaluations of brand extensions. Cambridge, Mass: Marketing Science Institute, 1990.

Hay, Christian. Die Verarbeitung von Preisinformationen durch Konsumenten. Heidelberg: Physica-Verlag, 1987.

Bridges, Sheri. A schema unification model of brand extensions. Cambridge, Mass: Marketing Science Institute, 1992.

Bridges, Sheri. A schema unification model of brand extensions. Cambridge, Mass: Marketing Science Institute, 1992.

Tsikata, Sena Ami. Lifestyle brands: The ethics involved and consumers' attitude towards them.. Oxford: Oxford Brookes University, 2004.

Rademeyer, A. P. The influence of black household members in Soweto on decisions to purchase selected consumer goods, 1984. Pretoria: Bureau of Market Research, University of South Africa, 1985.

Broniarczyk, Susan M. Consumers' perceptions of the assortment offered in a grocery category: The impact of item reduction. Cambridge, Mass: Marketing Science Institute, 1997.

Verónica, Benet-Martínez, i Garolera Jordi, red. Consumption symbols as carriers of culture: A study of Japanese, Spanish, and North American brand personality dimensions. Cambridge, MA: Marketing Science Institute, 2001.

Hughes, Lara. The evolution of own brands. Dublin: University College Dublin, 1996.

O'Gorman, Elizabeth M. A study of managers' mental models of competitive brand structures. Dublin: University College Dublin, 1996.

Mulvihill, Gill. Why buy a lookalike?: An Irish study. Dublin: University College Dublin, 1996.

Gitomer, Jeffrey H. Social boom!: How to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your butt, rake in the cash, and grind your competition into the dirt--by the global authority on sales, attitude, trust, and loyalty. Upper Saddle River, NJ: FT Press, 2011.

Kirmani, Amna. The ownership effect in consumer responses to brand line stretches. Cambridge, Mass: Marketing Science Institute, 1997.

Kirmani, Amna. The ownership effect in consumer responses to brand line stretches. Cambridge, Mass: Marketing Science Institute, 1997.

Crawford, A. Young people and alcohol in Scotland: A survey of brand preferences of 15-17 year olds conducted in February 1996. Glasgow: Scottish Council on Alcohol, 1996.

Crawford, A. Young people and alcohol in Scotland: A survey of brand preferences of 15-17 year olds conducted in February 1996.. Glasgow: Scottish Council on Alcohol, 1996.

Association, International Dairy-Deli-Bakery. Battle of the brands: Winning the war in the mind of the consumer. Madison, WI: International Dairy, Deli, Bakery Association, 2002.

O'Shea, Lorraine. The role of brand name and country-of-origin cues in Irish consumers' product evaluations. Dublin: University College Dublin, 1991.

Passion brands: Why some brands are just -gotta-have, drive-all-night-for, and tell-your-friends-about. Amherst, NY: Prometheus Books, 2009.

Branded for life: How Americans are brainwashed by the brands we love. Cincinnati, OH: Emmis Books, 2005.

Ken, Orton, red. The soul of the new consumer: The attitudes, behaviors, and preferences of E-customers. New York: Allworth Press, 2000.

Leigh, McAlister, red. Grocery revolution: The new focus on the consumer. Reading, Mass: Addison-Wesley, 1997.

Zhenyi, Li. Cultural impact on international branding: A case of marketing Finnish mobile phones in China. Jyväskylä: Jyväskylän yliopisto, 2001.

Inc, EPM Communications, red. What moms think and do: Their attitudes towards brands, advertising & marketing; work-life balance; family life; parenting & values; media use; shopping; food, nutrition & the grocery basket. Wyd. 6. New York: EPM Communications, 2013.

The psychology behind trademark infringement and counterfeiting. Mahwah, NJ: Lawrence Erlbaum, 2006.

Tellis, Deven. Good News: I Like My Brand New Attitude! Quintessential Publishing House, 2021.

Weiß, Stefanie. Determinants of Private Label Attitude: Predicting Consumers' Brand Preferences Using Psychographics. Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH, 2015.

Weiß, Stefanie. Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics. Springer Gabler, 2015.

Hennessy, Karen E. The effect of music in fashion video advertisements on attitude toward apparel brand. 1989.

Chung, Seh-Woong. The effects of brand name fluency, attitude, and attribute accessibility on constrained and stimulus-based brand choices: The moderating role of the level of motivation and opportunity. 2001.

Allaire, Yvan. Structure and Discriminant Power of Attitudes. Creative Media Partners, LLC, 2018.

Allaire, Yvan. Structure and Discriminant Power of Attitudes. Creative Media Partners, LLC, 2015.

Hay, Christian. Die Verarbeitung Von Preisinformationen Durch Konsumenten. Physica-Verlag, 2013.

Institute, Food Marketing, Dr Pepper Co i Marketing Spectrum (Firm), red. Consumer perspectives on national and store brands. Washington, D.C: Research Dept., Food Marketing Institute, 1994.

Kanjanarin, Nattika. Effects of brand image and country image on consumers' attitudes toward product evaluation. 1997.

McCann, Michelle Maria. The generation effect: Application to brand name recall in advertising. 1993.

Brand Islam: The Marketing and Commodification of Piety. University of Texas Press, 2016.

Brand Islam: The Marketing and Commodification of Piety. University of Texas Press, 2016.

Shirazi, Faegheh. Brand Islam: The Marketing and Commodification of Piety. de Gruyter GmbH, Walter, 2016.

Braund, Susanna. Virgil after Vietnam. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198810810.003.0008.

Lindgreen, Adam, i Martin K. Hingley. Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply. Taylor & Francis Group, 2016.

Lindgreen, Adam, i Martin K. Hingley. Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply. Taylor & Francis Group, 2018.

Lindgreen, Adam, i Martin K. Hingley. Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply. Taylor & Francis Group, 2016.

Adam, Lindgreen, Hingley Martin K i Vanhamme Joëlle, red. The crisis of food brands: Sustaining safe, innovative and competitive food supply. Farnham, Surrey: Gower, 2009.

Youthnation: Building remarkable brands in a youth-driven culture. John Wiley & Sons, 2015.

Windham, Laurie, i Ken Orton. The Soul of the New Consumer : The Attitudes, Behavior, and Preferences of E-Customers. Watson-Guptill Publications, 2000.