Gotowe bibliografie tematyczne / Brand attitude

Gotowa bibliografia na temat „Brand attitude”

Autor: Grafiati
Data publikacji: 4 czerwca 2021
Data aktualizacji: 20 lutego 2023

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Artykuły w czasopismach na temat "Brand attitude"

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Affifatusholihah, Lina, i Solehatin Ika Putri. "Analisis Variabel yang Mempengaruhi Minat Investasi Berbasis Aplikasi". Jurnal Bisnis dan Manajemen 8, nr 2 (30.11.2021): 311–20. http://dx.doi.org/10.26905/jbm.v8i2.6188.

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This study considers how the direct and indirect impact from variable of advertising attitude, brand awareness, brands attitude to interest in using online investment applications. Quantitative method for data analysis using SEM Warp PLS 7.0 application with a sample of 103 people. The results of the study stated that advertising attitude had no effect on brands attitude, brand awareness had a significant positive effect on brands attitude. Brands attitude have an effect on interest in using online investment applications. Advertising attitudes have an effect on interest in using online investment applications. Brand awareness have an effect on interest in using online investment applications. Brands attitude cannot mediate the effect of advertising attitude on interest in using online investment applications. Brands attitude mediate the effect of brand awareness on interest in using online investment applications. Conclusion in this study stated that variable of advertising attitude, brand awareness, brands attitude had direct effect to interest in using online investment applications. In addition, brands attitude had indirect effect through brand awareness to interest in using online investment applications.
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Lopez-Lomelí, Miguel Ángel, Joan Llonch-Andreu i Josep Rialp-Criado. "Local, global and glocal consumer brand relationships". Spanish Journal of Marketing - ESIC 23, nr 3 (2.12.2019): 775–98. http://dx.doi.org/10.1108/sjme-10-2018-0046.

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Purpose This paper fills a gap in the literature on branding, as local and glocal brands have not received as much attention as global brands from academics and practitioners and the scarce amount of relevant research done on glocal branding strategies is mainly theoretical or conceptual. Design/methodology/approach This paper therefore defines a model relating brand beliefs (brand quality, brand image, brand familiarity and brand as a social signalling value), brand attitudes and brand purchase intentions. The model is then tested with a sample of different categories/types of consumer brands (local, global and glocal). The influence of the type of brand on these relationships is then analysed. Findings The findings suggest that brand quality is the most important driver of brand attitude for any type of brand, and that the relationship between brand quality and brand attitude, as well as between brand attitude and brand purchase intention, is weaker for a glocal brand than for a local or global brand. Originality/value This paper provides new empirical evidence of the influence of brand type on brand associations and attitude configurations and the effects these attitudes have on buying intentions. This work is also relevant for the managers’ efforts to develop more effective global, glocal and local marketing strategies for brand positioning.
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Zhu, Xiaodong, Chunling Yu i Saiquan Hu. "Love for One's Country or Oneself: A Brand-choice Framework in Emerging Markets". Social Behavior and Personality: an international journal 44, nr 2 (23.03.2016): 325–37. http://dx.doi.org/10.2224/sbp.2016.44.2.325.

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We utilized 185 Chinese survey responses to evaluate the effects of national brand consciousness (NBC) and self–brand connection (SBC) on Chinese consumer preferences. We used linear models, and our analyses established two key effects. First, NBC was positively related to Chinese consumers' attitudes toward national brands and negatively related to foreign brands. Second, SBC exerted a positive influence on Chinese consumers' attitudes toward both national and foreign brands. Whereas quality judgments moderated their attitude toward national brands, psychological distance between consumer and brand moderated their attitude toward foreign brands. The relationship between brand attitude and purchase intention was also positive. Finally, we have suggested branding strategies for both Chinese and foreign firms operating in the Chinese market.
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Lestari, Cita Sindy, i Rizki Zulfikar. "The Influence Of Attitudes Toward Brands And Attitudes Toward Advertising On Brand Preferences On Advertisements For Dove Shampoo Products (Case Study On Consumers Of Dove Shampoo Products At Minimarket X In Tasikmalaya City)". Journal of Economics, Management, Business and Accounting 2, nr 2 (10.12.2022): 157–64. http://dx.doi.org/10.34010/jemba.v2i2.8195.

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This study was conducted to determine the respondents' assumptions about attitudes to brands, assumptions about attitudes to advertising and respondents' assumptions about brand preferences, as well as how much attitudes to brands and attitudes to advertising affect brand preferences either simultaneously or partially. The research method in this study used descriptive and verification methods and quantitative approaches, the number of samples used in this study was 100 respondents. The methods used include Multiple Linear Regression Test, Classical Assumption Test, Correlation and Hypothesis Testing and using SPSS v21.1 software tools. The results showed that consumers of dove shampoo products at Mimimarket X in the City of Tasikmalaya already had a fairly good brand attitude, consumers of Dove shampoo products at Mimimarket X in Tasikmalaya City already had a fairly good advertising attitude, consumer products of Dove shampoo at Mimimarket X in the City of Tasikmalaya. Tasikmalaya already has a fairly good brand preference. So that the variables of Attitude on the brand and Attitude on advertising together have a significant influence on brand preference.
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Boronczyk, Felix, i Christoph Breuer. "Brand-related feelings and sponsor attitude formation". International Journal of Sports Marketing and Sponsorship 21, nr 3 (31.03.2020): 513–26. http://dx.doi.org/10.1108/ijsms-11-2019-0118.

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PurposeThis study examines how brand attitude formation with respect to sport event sponsors is affected by feelings related to the sponsor brand, the sponsored event, and concurrent sponsors.Design/methodology/approachUsing systematically manipulated press releases, 216 sport-interested participants were presented with different sponsorships of a major sport event. Sponsor information was systematically manipulated both within the stimulus text and the accompanying photo, which contained clearly visible sponsor signage. Participants' brand-related feelings and attitudes toward the stimulus brands were assessed through an online questionnaire following the treatment and analyzed using structural equation modeling.FindingsThe results show that sponsor brand-related feelings represent an important step in the creation of brand attitudes. Sponsor brand attitudes are further revealed to be in part determined by event- and co-sponsor-related feelings through several indirect pathways.Practical implicationsThe findings presented in this study suggest that managers who seek to create favorable brand responses need to consider the feelings associated with their brands, the event and concurrent sponsors. Brands may experience both beneficial and detrimental effects, depending on whether the feelings involved are positive or negative.Originality/valueTo date, no research has investigated the relationships between brand-related feelings and brand attitudes in event sponsorship while accounting for the influence of the sponsored event and concurrent sponsors. Therefore, this study contributes to a better understanding of the role of feelings in sponsor brand attitude formation.
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Lee, Youngdeok, i Kittichai Watchravesringkan. "How to Promote Eco-Apparel? Effects of Eco-Labels and Message Framing". International Journal of Marketing Studies 14, nr 2 (30.08.2022): 69. http://dx.doi.org/10.5539/ijms.v14n2p69.

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The study investigates the potential effects of eco-labels and advertisement message framings for promoting consumer attitude on eco-apparel consumption. Furthermore, this paper examines how consumers’ attitudes towards the brand and advertisement affect consumers’ evaluation of brand equity in sustainable brands. Using non-probability sampling with college students and Amazon Mturkers, the authors developed the proposed hypotheses with 2 (Eco-label: Absence vs. Presence) x 2 (Framed Messages: Positive vs. Negative) between-subject design on consumers’ attitudes toward the brand, advertisement, and evaluation of brand equity. To test hypotheses, multivariate analysis of variance (MANOVA) and a series of simple regressions were performed. Results revealed that the eco-label did not significantly increase consumers’ attitude toward the eco-apparel brand, leading to no interaction effect between eco-label and message framing on consumer attitude. However, message framing was effectively applied as positive messages were significantly associated with consumers’ attitudes toward the brand, the advertisement, and consumers’ evaluation of brand equity in the context of eco-apparel brands. This study simultaneously examines the eco-label and message framings on consumers’ attitudes toward the advertisements, consumers’ attitudes toward the brand, and their evaluations of brand equity in the eco-apparel context.
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Alpert, Frank H., Michael A. Kamins i John L. Graham. "An Examination of Reseller Buyer Attitudes toward Order of Brand Entry". Journal of Marketing 56, nr 3 (lipiec 1992): 25–37. http://dx.doi.org/10.1177/002224299205600302.

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A national survey of 145 reseller buyers was used to study how brand entry order into new categories affects reseller buyers’ attitudes toward new items. The literature on pioneer brand advantage is extended by finding empirical support for an advantage to pioneer brands with resellers. Also, an important distinction is found between the first me-too follower brand and second or later me-too follower brands. Specifically, reseller buyers have a very favorable attitude toward pioneer brands, a less favorable but still positive attitude toward first me-too follower brands, and an unfavorable attitude toward second or later me-too follower brands. An adaptation of the multiattribute attitude model (that of “importance-likelihood”) served as the psychological basis in an effort to explain how and why these attitudinal differences occurred. A causal model framework then was applied to the data to investigate the significant interrelationships between brand order of entry and reseller buyer beliefs, attitudes, and behavior. The theoretical and managerial implications of entry order effects are discussed.
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Pikturnienė, Indrė, i Aistė Mackelaitė. "Attitude Formation Towards Local and International Ecological Face and Body Care Brands Among Lithuanian Female Consumers". Organizations and Markets in Emerging Economies 4, nr 1 (31.05.2013): 23–42. http://dx.doi.org/10.15388/omee.2013.4.1.14257.

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Current environmental trends in production and marketing resulted in a close-loop situation, when on the one hand consumers demand environmentally friendly and ecological products and are ready to pay price premiums for them, on the other hand, marketers explore usage of environmentally friendly brands and labels as a competitive advantage. Both local and international brands compete in the market of ecological products. However, consumer propensity to purchase ecological brands differs, as this variable can be a function of a number of factors. The paper analyses the impact of consumer values, perceived environmental knowledge and pro-environmental concern on consumer attitudes towards ecological brands (local or international), and the influence of consumer attitude elements on intention to purchase local vs. foreign ecological brands in the industry of face and body care. Lithuanian women were polled to determine the relationship of these variables. The results indicate that the attitude towards an ecological product is related to the value of a sense of belonging and pro-environmental concern; intention to purchase a local brand is predicted by the attitude towards the local brand only, whereas intention to purchase an international brand is predicted by the attitude towards an international and ecological brand, and negatively correlates with the attitude towards a local brand.
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Vashisht, Devika. "How gamers process in-game brand placements under different game-involvement conditions". Management Research Review 40, nr 4 (18.04.2017): 471–90. http://dx.doi.org/10.1108/mrr-07-2015-0163.

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Purpose The purpose of this study is to enhance the knowledge about advertising effects of brand placements in games on players’ brand recall and attitude. More specifically, this study examines the varying effects of brand prominence on gamers’ brand recall and brand attitude under varied game-involvement and need for cognition (NFC) conditions from attention and elaboration perspectives in the context of in-game advertising (IGA). Design/methodology/approach A 2 (brand prominence: prominent or subtle) × 2 (game-involvement: high or low) × 2 (NFC: high or low) between-subject measures design was used. Moreover, 240 student gamers participated in the study. A between-subjects measure multivariate analysis of variance was used to test the hypotheses. Findings The results revealed that for a game with prominent brand placement, low game-involvement resulted in greater brand recall than high game-involvement condition. Furthermore, for a game with prominent brand placement, high game-involvement condition resulted in more favorable brand attitude than low game-involvement condition. For a game with subtle brand placement, no differences in brand recall rates as well as brand attitudes were found between the high and the low game-involvement conditions. Likewise, for a game with prominent brand placement under low game-involvement condition, high NFC players reported higher brand recall rates and less favorable brand attitudes than the low NFC players. On the other hand, for a game with subtle brand placement under high-game-involvement condition, no differences in brand recall rates as well as brand attitudes were found between the high and the low NFC players. Research limitations/implications The process of experimentation used in this study to collect responses was susceptible to some limitations. However, this research adds to advertising literature from a non-traditional advertising viewpoint, predominantly in the context of IGA. This study enlightens the role of brand prominence and its boundary conditions to create customers’ brand memory and brand attitude. Likewise, this investigation adds to the marketing knowledge on how to embed and position the brands effectively in digital games taking into account the specific physiognomies of each game and individual traits of gamers. Practical implications This study provides a clear understanding of how marketers can design and develop effective games with a purpose to increase and improve customers’ awareness and attitudes toward the advertised brands by embedding brands in games. The experimental findings suggest the advertising practitioners and game designers to think for a right mix of game-specific factors, that is brand prominence, and individual and situational factors, that is game-involvement and NFC, while creating games to have a stoutest positive advergaming effect on players’ brand recall and brand attitude. Originality/value This study adds to the literature of non-traditional advertising media, specifically to the context of IGA, by investigating the impact of brand prominence, game-involvement and gamers’ NFC on their brand recall and attitude. From the attention and elaboration perspectives, this study is the first attempt to understand how brand prominence and its boundary conditions, that is game-involvement and NFC, impact players’ brand recall and brand attitude.
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Elanchelian, Pavitra A/P. "Brand Attitude, Brand Experience, Brand Love and Word of Mouth: Evidence from China and Malaysia's IKEA". International Journal of Tourism & Hospitality in Asia Pasific 5, nr 3 (20.10.2022): 76–91. http://dx.doi.org/10.32535/ijthap.v5i3.1890.

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IKEA is a fast-growing multinational home furnishings company started in 1943 in Sweden. Using a comparative analysis of the IKEA brand in Malaysia and China, this research intends to analyze the relationship between brand attitude, brand experience, brand love, and word of mouth. The data collected from China (N=100) and Malaysia (N=100) revealed that brand attitude, brand experience, and brand love impact word of mouth. This paper contributes to the fast-growing consumer-brand relationships literature by exploring the role of brand attitude, brand experience, and brand love in retail brands in China and Malaysia. It also intends to understand better how to build and nurture effective brand attitude, brand experience, and brand love to elicit intense and passionate feelings towards retail brands. Keywords: Brand Attitude, Brand Experience, Brand Love, China, IKEA, Malaysia, Word of Mouth
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Rozprawy doktorskie na temat "Brand attitude"

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Mitsell, Maria, Annie Johansson i Sanna Lindberg. "Branding : - A research measuring brand involvement and brand attitude and their effects on buying intention". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19086.

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The purpose of this thesis was to investigate if there is a relationship between brandinvolvement, brand attitude and buying intention. From the purpose, two hypotheses weredeveloped. Brand involvement has a positive impact on brand attitude and a positive Brandattitude has a positive impact on buying intention. They were tested on the eventMöbelriksdagen. A quantitative method was used, an e‐mail questionnaire was sent out to400 previous participants to Möbelriksdagen and 80 of them responded. The result showsthat the hypothesis is supported. There is a clear connection between both brandinvolvement and brand attitude, and between brand attitude and buying intention. Thesefindings give organizations an understanding of the importance of having involved customersto affect the brand attitude, buying intention and event participation. Recommendations arepresented and could help organizations to know what is important to focus on when theywant to affect buying intention and event participation.
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Isotalo, Anni, i Samu Watanen. "The impact of brand experience on attitudes and brand image : A quantitative study". Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-28544.

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Research questions: How to create an engaging brand experience in marketing context? How does an engaging brand experience affect consumer attitudes and brand image? Purpose of the study: The authors propose that the relationship between brand experience and formation of brand loyalty can be mediated by brand affect: positive attitude and brand image. The study discovers the components of an engaging brand experience and indicates their effect on consumer attitudes and brand image. Conclusion: An engaging brand experience can be delivered by enabling seamless interaction between the consumer and the brand, involving the consumer with the brand at the consumer’s own will, and by ensuring that all the communication efforts as well as the content of each of the brand’s touch points is consistent. By delivering such brand experiences, positive attitudes and brand image; brand affect, can be generated and brand loyalty affected.
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Huang, Pu-Sheng, i 黃樸生. "The Relationships among Brand Story Function, Attitude towards Advertising, Brand Attitude, and Brand Awareness". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/63670894543382964296.

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博士
大葉大學
管理學院博士班
104
This study proposes the brand story should have two functions that include the emotional contagion and competency. We test these functions that can impact attitude toward advertising and brand attitude. These functions and attitude toward advertising also can be moderates by brand awareness. Using 336 college students as research samples, empirical results indicate that these two functions positively influence attitude toward advertising and brand attitude. Therefore, this study proposes the core functions for brand story advertising to achieve the marketing effect, and proves the influence of the function on attitude towards advertising and brand attitude. This study also can provide suggestion for advertising managers or marketing managers to develop brand story advertising.
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Phelps, Joseph E. "Investigating brand familiarty and product involvement effects on the relations among prior brand attitude, attitude-toward-an-ad, brand attitude and purchase intention". 1989. http://catalog.hathitrust.org/api/volumes/oclc/19977332.html.

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Thesis (M.A.)--University of Wisconsin--Madison, 1989.
Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves [81-88]).
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Lien, Hao-Wen, i 連浩文. "The Influence of Brand Attachment and Brand Attitude to Brand Preference". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/70626254619988859345.

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碩士
國立臺北大學
企業管理學系
99
According to past researches, it is helpful to accomplish brand building by shaping strongly brand attachment. Brand attachment makes products different and distinquished. We would like to know whether consumers will even more love the brand if they have deep brand attachment. We believe brand attachment could create competitive advantages and valuable strategies for enterprises. Therefore, We reconstruct the content of brand attachment with the emotional attachment viewpoint. Using questionnaire survey explores the influence of brand attachment and brand attitude to brand preference. Discussing the moderating effect of product attribute among brand attachment, brand attitude, and brand preference. Our research objects are the people who ever had spending in Starbucks, Ikari Coffee, City Café or Nike. Using structural equation modeling (SEM) and hierarchical regression analysis to verify the hypothesises. The research finds that brand attachment contains self-schema, self-object linkage, and self-implication. Besides, both brand attachment and brand attitude have positive effect on brand preference, and moderating effect of product attribute (hedonic & symbolic) on the relationship between brand attachment and brand preference as well as brand attitude and brand preference. This research may support important reference for making brand strategy.
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Liu, Shu-Ting, i 劉書廷. "Exploring the Influence of Brand Endorsement and Brand Rejuvenation on Consumer Advertising Attitude, Brand Attitude and Purchase Intention". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/8euh87.

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Ku, Ting-Hua, i 古庭華. "Occupational Pellets Brand Image; Brand Attitude;Purchase Intention Study". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/17590325646921355647.

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Streszczenie:
碩士
中國文化大學
國際企業管理學系
101
In recent years, the national income and improve the implementation and two days off every week, so more and more people are willing to spend time and money on leisure sports, and occupation of the popular movement, and many people began to concern the occupation movement, in addition to watch programs are more and more people are willing to approach to watch and buy merchandise, but how a occu-pation pellet talent showing itself is an important topic.This study discusses occupa-tion pellet to establish brand image to enhance the target consumer group identity, to enhance consumer brand attitude and purchase intention. Objective: the purpose of this study was to explore the relationships between occupation sports team brand image, brand attitude, purchase intention, and to pro-vide the sports industry related units to formulate development policies. A question-naire survey method to collect data, questionnaire recovery after the application of SPSS for Windows 17 statistical software package, were conducted descriptive sta-tistical analysis, one-way ANOVA, analysis, validity of hierarchical regression anal-ysis. Results: (1) have positive influence relationship between brand image and pur-chase intention; (2) the brand image and brand attitude positively influences; (3) the brand image and brand attitude positively influences brand attitude; (4) has a medi-ating effect on brand image and purchase intention.Research. Conclusion: the occupation sport teams should to establish team brand image as the most important consideration, in order to improve the recognition of the pellet fans, fans of the team and enhance the brand attitude. Occupation sports team should pay attention to the fans brand attitude, as shown by fans of the brand attitude is an important asset occupation sports team; the brand image and the fans and the fans purchase intention depends on the occupation of pellets brand attitude, so the occupation sport teams from the brand image and brand attitude at strategies for improvement, and fans of the occupation pellet commodity purchase intention.
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CHANG, YU-TING, i 張瑜庭. "Research on Brand Awareness, Brand Attitude and Loyalty Relationship". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/vv4393.

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碩士
大葉大學
運動健康管理學系
105
The main purpose of this study is to explore the relationship between brand awareness, brand attitude and customer loyalty, and to study the consumers who bought sports drinks and drinks in Changhua area. In this study, 300 sample questionnaires were used to collect 261 questionnaires and 261 valid questionnaires. The questionnaire was analyzed by statistic analysis, factor analysis and regression analysis to explore the influence of brand awareness, brand attitude and customer loyalty. The results of this study are as follows: First, brand awareness has a positive impact on brand attitude. Second, the brand attitude has a positive impact on customer loyalty. Third, brand awareness has a positive impact on customer loyalty. Fourth, the brand attitude in this study to achieve some significant intermediary effect. Based on the results of the study, several recommendations were made as a reference for future research.
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LIN, KAI-CHE, i 林楷哲. "The impact of brand extension attitude and fit on brand loyalty -The case of Sports Brands". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/36428493039391571245.

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Streszczenie:
碩士
東吳大學
企業管理學系
97
The purpose of this study is to determine the impact of brand extension and cognitive fit on consumers’ brand loyalty. It seeks to explore consumers’ brand awareness and emotional strain on the extension of product loyalty and also the cognitive fit of the impact of brand loyalty. The study also involves the extent of use of products as a means of testing whether the interference of loyalty will be affected, an attempt to more clearly explain the assessment of the extension of consumer products as well as the impact of the factors behind this. The sample study undertaken was mainly students from Soochow, through a questionnaire survey, using SPSS 14.0 for data analysis and research to verify the hypothesis. According to the evidence of this study, the results can be summarized as follow: 1. The brand extension attitude of a well-known brand has significant impact on the behavior of loyalty and the attitudinal loyalty. The degree of product involvement as an interference factor, will also have a great influence on the results of these two components; On the other hand, the extension product cognitive of a less well-known brand has no significant impact on the behavior of loyalty but does have an impact on the attitudinal loyalty, and the degree of product involvement as an interference factor produces the same effect as well. 2. Cognitive fit has significant influence on the behavior of loyalty and attitudinal loyalty, and the degree of product involvement as an interference factor will also affect the result of the two components. 3. If consumers at the same time are taking into consideration brand extension attitudes and cognitive fit, and also the degree of product involvement as an interference factor, there will be significant impact on the behavior of loyalty and the attitudinal loyalty. 4. The level of consumers brand loyalty performance does not come from the attitude of the brand, the cognitive fit decides whether a product brand extension is successful.
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Chiang, Shih-Hsi, i 蔣世熙. "The Effect of Congruence between Brand Image and Spokesperson Image on Brand Attitude and Advertising Attitude". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/25809139528932412093.

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Streszczenie:
碩士
中國文化大學
國際企業管理學系碩士在職專班
103
This is the universal common way, enterprises take various marketing strategies for their goods and services by advertising spokesperson, and through advertising to increase brand exposure, thereby increasing consumers' favorability of the enterprise. Therefore, setting the brand and advertising spokesperson is the way to build consumer brand attitudes. This thesis intends to discuss, how to make use of the relationship between the brand and the spokesperson to enhance consumer attitudes toward the brand. In this research, we enhance the brand and ad attitude through congruence theory, and used of the image of brand and advertising spokesperson, and verified by experimental method. The results show that brand attitude and ad attitude obtained when the image of the brand and advertising spokesperson achieve congruence, significantly higher than incongruence.
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Książki na temat "Brand attitude"

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Riezebos, H. J. Brand-added value: Theory and empirical research about the value of brands to consumers. Delft, The Netherlands: Eburon Publishers, 1994.

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Stephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.

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Stephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.

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Stephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.

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A, Aaker David. Consumer evaluations of brand extensions. Cambridge, Mass: Marketing Science Institute, 1990.

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Hay, Christian. Die Verarbeitung von Preisinformationen durch Konsumenten. Heidelberg: Physica-Verlag, 1987.

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Bridges, Sheri. A schema unification model of brand extensions. Cambridge, Mass: Marketing Science Institute, 1992.

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Bridges, Sheri. A schema unification model of brand extensions. Cambridge, Mass: Marketing Science Institute, 1992.

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Tsikata, Sena Ami. Lifestyle brands: The ethics involved and consumers' attitude towards them.. Oxford: Oxford Brookes University, 2004.

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Rademeyer, A. P. The influence of black household members in Soweto on decisions to purchase selected consumer goods, 1984. Pretoria: Bureau of Market Research, University of South Africa, 1985.

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Części książek na temat "Brand attitude"

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Rammile, Nthabeleng. "The Infleunce of Brand Value, Brand Trust and Brand Attitude on Brand Attachment". W Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 43–46. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_25.

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Tasoluk, Burcu, Roger J. Calantone, Seyda Deligonul i S. Tamer Cavusgil. "The Interplay Between Perceived Brand Globalness, Domestic Brand Origin, and Brand Attitude". W Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…, 473. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_153.

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Liu, Xia. "Exploring the Impact of Brand Selfie on Brand Attitude in the Twittersphere: An Abstract". W Back to the Future: Using Marketing Basics to Provide Customer Value, 795. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_248.

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Gómez-Suárez, Mónica, i Mónica Veloso. "Designing Facebook Publications Focused on Hotel Customer Experience: How to Improve Brand Attitude and Booking Intention". W Brand, Label, and Product Intelligence, 247–58. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-95809-1_12.

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Fornari, Edoardo, Francesca Negri, Sebastiano Grandi i Daniele Fornari. "Silver Shoppers’ Attitude Towards Store Brands: Will-They-Won’t-They?" W Advances in National Brand and Private Label Marketing, 83–90. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-18911-2_11.

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Van Vaerenbergh, Yves, Dieneke Van de Sompel, Neal Van Loock i Iris Vermeir. "The Impact of Brand Name Placement in Song Lyrics on Brand Attitudes: Does the Attitude toward the Artist Matter?" W Advances in Advertising Research (Vol. 2), 21–33. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6854-8_2.

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Carter, Larry L. "Consumer Attitude Towards Cross-Border Brand Alliances: The Roles of Brand Fit, Country of Origin Fit and Brand Familiarity". W Marketing, Technology and Customer Commitment in the New Economy, 244. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_88.

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Langner, Sascha, Steffen Schmidt, Klaus-Peter Wiedmann, Janina Haase i Sebastian Fritz. "Make Brand Love, Not War: The Power of Combining Explicit and Implicit Brand Attitude Measurement to Detect Brand Affection". W Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 327. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-11815-4_98.

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Fota, Anne, Sascha Steinmann, Hanna Schramm-Klein i Gerhard Wagner. "The Impact of Rural and Urban Advertising and Brand Context on Attitude Towards the Brand". W Advances in National Brand and Private Label Marketing, 74–81. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-47764-6_9.

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Reimann, Olivier, Oliver Thomas, Gunther Kucza i Stefan Schuppisser. "First Insights on Brand Attitude Towards a Retailer’s Individual Private Labels". W Advances in National Brand and Private Label Marketing, 20–23. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76935-2_3.

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Streszczenia konferencji na temat "Brand attitude"

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Yu, Dan, i Keyi Wang. "On the Effect of Brand Attitude on Brand Purchasing". W 2011 International Conference on Management and Service Science (MASS 2011). IEEE, 2011. http://dx.doi.org/10.1109/icmss.2011.5998703.

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Urbane, Biruta, Irina Plotka, Nina Blumenau i Dmitry Igonin. "Measuring the Affective and Cognitive Bases of Implicit and Explicit Attitudes Towards Domestic and Foreign Food Brands". W 14th International Scientific Conference "Rural Environment. Education. Personality. (REEP)". Latvia University of Life Sciences and Technologies. Faculty of Engineering. Institute of Education and Home Economics, 2021. http://dx.doi.org/10.22616/reep.2021.14.024.

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The problem of accounting automatic affective and cognitive processes as bases for implicit attitudes towards brands, as well as methods for measuring them, is poorly developed. An analysis of previous research shows that the study of attitudes towards brands in terms of their affective and cognitive components is mainly carried out using self-assessment procedures. The aim of this research is to measure the affective and cognitive bases of implicit and explicit attitudes towards brands of domestic and foreign foods. Participants N = 131, aged 17-57 (Mdn = 31). Measures: specifically designed methodically balanced procedures for measuring implicit and explicit attitudes towards food brands: affective and cognitive implicit associative tests (IAT), Self-Concept IAT; emotional and cognitive explicit procedures and demographic questionnaires. The consistency of the results of implicit and explicit measurements is shown. The results of the measurements of implicit attitudes using three IAT procedures are related too. Using factor analysis, the independence of the constructs of explicit and implicit attitudes towards brands was confirmed, which is interpreted in terms of the theory of double attitudes. The greatest contribution to the implicit attitude, measured by the Self-concept IAT, is made by the cognitive component of attitude, which represents the implicit brand associations of domestic or foreign foods with attributes that characterize the price and quality of the foods. All implicit assessments obtained separately using the affective and cognitive procedures of the IAT, as well as the Self-concept IAT, testified in favour of the preference for foods of domestic brands. However, explicit assessments of the frequency of consumption of the brands under consideration did not reveal preferences for any of them. This discrepancy is seen not only as evidence of a possible ambivalent interaction between affective and cognitive associations, but also as an indication of the importance of future measurements of implicit assessments of instrumental associations that are the result of instrumental learning from consumers. This has the potential to improve the predictive validity of implicit measurements of brand attitudes and to better understand the structure of implicit consumer attitudes and the mechanisms of their influence on behaviour.
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Xie, Yu. "The Influence of Brand Story Types on Consumers’ Brand Attitude". W 7th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211215.051.

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Gröner, Patrick M., i Barbara E. Hedderich. "The Strategic Value of Attractive Influencers for Advertising Comunication: The Influence of Parasocial Interaction Processes on the Persuasive Effect of Brand Placements". W 3rd International Conference. Business Meets Technology. Valencia: Editorial Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/bmt2021.2021.13616.

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Although brand placements can be seen more and more frequently in social media channels of so-called “influencers”, current brand placement research has rarely focused on the persuasive influence of these media characters. The "Balance Model of Product Placement Effects" of Russell and Stern (2006) began to integrate both, the recipient and the recipient's specific perception of the media context, into brand placement research. The result of these considerations is a triadic connection between the recipient, the acting media characters and the placed brands. Adressing this, the following study investigates the mediating influence of cognitive phenomenon of parasocial interactions to an influencer of a YouTube make-up tutorial as well as her specific attitude/valence towards the brands in her immediate context. Brand perception, purchase intention and actual purchase of the presented brand were measured as dependent variables of advertising effectiveness.
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Ren, Xin ting, Fang yi Shen i Xiao fen Ji. "A comparative analysis between brand attachment and similar constructs like brand attitude". W 2013 International Conference on Educational Research and Sports Education. Paris, France: Atlantis Press, 2013. http://dx.doi.org/10.2991/erse.2013.80.

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Mohamad Rezza, Ali. "Brand Attitude of Smartphone User: The Role of Brand Knowledge and Self-Congruence". W 2016 Global Conference on Business, Management and Entrepreneurship. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/gcbme-16.2016.68.

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Dai, You-Yu, Qianru Qin i Shuming Ma. "Influence of Travel Enterprise Public Welfare Marketing and Brand Attitude on Brand Trust". W EBDIT 2019: 2019 3rd International Workshop on Education, Big Data and Information Technology. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3352740.3352759.

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Ja-Shen Chen, Russell Ching, Hsien-Tung Tsai i Yi-Jean Kuo. "Blog effects on brand attitude and purchase intention". W 2008 International Conference on Service Systems and Service Management (ICSSSM 2008). IEEE, 2008. http://dx.doi.org/10.1109/icsssm.2008.4598562.

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Park, Jaeseung, i Hongsik Cheon. "The Role of Attitude toward the Parent Brand, Brand Extension Evaluation, and Social Proof Message in Consumer's Attitude toward Brand Extension and Purchase Intention of IT Products". W the 2019 5th International Conference. New York, New York, USA: ACM Press, 2019. http://dx.doi.org/10.1145/3317614.3317627.

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Aulina, Lendy, i Elevita Yuliati. "The Effects of Green Brand Positioning, Green Brand Knowledge, and Attitude towards Green Brand on Green Products Purchase Intention". W International Conference on Business and Management Research (ICBMR-17). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icbmr-17.2017.50.

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Raporty organizacyjne na temat "Brand attitude"

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Bhaduri, Gargi. Do I Know You? Impact of Consumers� Brand Schema and Brand Familiarity on Brand Affect and Attitude for Pro-Environmental Messages. Ames (Iowa): Iowa State University. Library, styczeń 2019. http://dx.doi.org/10.31274/itaa.8363.

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Rose, Jennifer, Eunjoo Cho i Kathleen R. Smith. The Effects of Brand Familiarity on Perceived Risk, Attitude, and Purchase Intentions toward an Intimate Apparel Brand. Ames: Iowa State University, Digital Repository, listopad 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1500.

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Just, David, i Amir Heiman. Building local brand for fresh fruits and vegetables: A strategic approach aimed at strengthening the local agricultural sector. United States Department of Agriculture, styczeń 2016. http://dx.doi.org/10.32747/2016.7600039.bard.

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Abstract The debate about whether to reduce import barriers on fresh produce in order to decrease the cost of living and increase welfare or to continue protecting the local agricultural sector by imposing import duties on fresh vegetables and fruits has been part of the Israeli and the US political dialog. The alternative of building a strong local brand that will direct patriotic feelings to support of the agricultural sector has been previously discussed in the literature as a non-tax barrier to global competition. The motivation of consumers to pay more for local fresh fruits and vegetables are better quality, environmental concerns, altruism, and ethnocentrism. Local patriotic feelings are expected to be stronger among national-religious consumers and weaker among secular left wing voters. This project empirically analyzes consumers’ attitude toward local agricultural production, perceptions of the contribution of the agricultural sector to society and how these perceptions interact with patriotic beliefs and socio-political variables perhaps producing an ethnocentric preference for fruits and vegetables. This patriotic feeling may be contrasted with feelings toward rival (or even politically opposing) countries competing in the same markets. Thus geo-political landscape may help shape the consumer’s preferences and willingness to purchase particular products. Our empirical analysis is based on two surveys, one conducted among Israeli shoppers and one conducted among US households. We find strong influences of nationalism, patriotism and ethnocentrism on demand for produce in both samples. In the case of Israel this manifests itself as a significant discount demanded for countries in conflict with Israel (e.g., Syria or Palestine), with the discount demanded being related to the strength of the conflict. Moreover, the effect is larger for those who are either more religious, or those who identify with right leaning political parties. The results from the US are strikingly similar. For some countries the perception of conflict is dependent on political views (e.g., Mexico), while for others there is a more agreement (e.g., Russia). Despite a substantially different religious and political landscape, both right leaning political views and religiosity play strong roles in demand for foreign produce.
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Childs, Michelle, i Seeun Kim. The Effect of Fashion Brand and Charity Collaborations on Brand Attitudes. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1757.

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Min, Jaehan, Morgan Ziegler, Hyo Jung (Julie) Chang i Tun-Min (Catherine) Jai. The Effects of Celebrity-Brand Congruence and Publicity on Consumer Attitudes, Buying Intention, and Loyalty. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1804.

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Jung, Na Young, Sooyoung Kim i Soo Hyun Kim. The Effects of Consumers' Perceived Benefits on Attitudes and Revisit Intentions in an Online Brand Community. Ames: Iowa State University, Digital Repository, listopad 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1416.

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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, luty 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, but also its possibilities as the main tool of Internet marketing and offline or digital marketing. It is emphasized that the personal brand should be considered as a tool that builds a reputation and a positive image in the information space, as well as allows you to get a variety of resources only using professional skills and knowledge. It is important not only to form your own audience, but also to meet its needs. The GORDON online publication is analyzed, because this media resource is a consequence of the influence of personal brand on the audience and rapid development in the context of promoting a particular media resource, and the main ideologue and co-founder of this publication is an example of how personal brand can affect audiences. and promote the development of a specific business project. It is noted that the reputation of Dmitry Gordon and his odious figure became the basis for the success of this online publication, and attitudes toward him may be different and often ambiguous, but his person is known to everyone in the post-Soviet space. Modern information space needs scandalous and odious personalities, because they are able to arrange a show, give people emotions. The author points out that branding is an extremely promising technology not only in the context of promoting and promoting a particular media resource or personal brand, but also promotes the comprehensive development of journalists as public opinion experts and potential speakers at international conferences not only in journalism, but also internet marketing.
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Park, Minjung, i Hye-Young Kim. The Joint Effect of Self-Monitoring and Self-Ideal Discrepancy on Consumer Attitude toward Luxury Fashion Brands. Ames: Iowa State University, Digital Repository, listopad 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1410.

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Cerviño, Julio, i Jaime Rivera-Camino. A model for predicting attitudes towards spanish product, brands and country image: An exploratory international study. CENTRUM Catolica Graduate Business School, grudzień 2015. http://dx.doi.org/10.7835/ccwp-2015-12-0026.

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Zilberman, David, Amir Heiman i Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, lipiec 2013. http://dx.doi.org/10.32747/2013.7697116.bard.

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The original proposal has three main objectives: a conceptual framework on willingness to pay (WTP) for fruits and vegetables, the introduction of branding and sampling in fresh food, and empirical applications to the United States and Israel. We modified our research plan over time based on availability of data and emergence of new problems. We expanded the range of products to include poultry and the range of techniques to use real experiments as well as more traditional surveys. We expanded the range of problems to understand attitudes toward genetically modified (GM) food. There is a growing interest in introduction of marketing tools like demonstration sampling, money-back guarantees, labeling, and brands in agriculture. These marketing tools are important for enhancing demand for agricultural products and food safety. However, the methodology needed to assess the effectiveness of these tools and understand their performance in different agricultural sectors is limited. Our analysis demonstrated the importance of brands as a marketing tool in agriculture. In particular, we showed conceptually that strong brands can be substitutes for other marketing tools like sampling or demonstration. We were able to conduct real experiments for the demand for safe chicken and show that consumers are willing to pay significantly more for products branded as more safe. Yet, using experiments in Israel and the United States, we found that WTP for brands of fresh fruits and vegetables is smaller than in other product categories. Warning labels are a sort of negative branding. The GM-free labeling is particularly important since it serves as a trade barrier to U.S. crops exports. Our analysis of acceptance of GM products found that WTP for GM products in Israel and the United States depends on framing of information about the impact ofGM and the quantity of information disclosed. Finally, in analyzing the evolution of support for Proposition 37 that aimed to introduce mandatory labeling of GM in California, we found that support for mandatory labeling ofGM products is broad as long as it is not perceived to be costly. Our project demonstrates the feasibility of conducting real experiments to assess consumer demand in agriculture. When looking at interdisciplinary groups, one can design new products and assess the WTP for their characteristics. We also show that, while branding is a very strong marketing tool, its use in fresh fruit and vegetables is likely to be limited. However, brands can be important with processed food. Furthermore, we have proven that, while some consumers strongly object to GM products, most consumers in the United States and Israel would be willing to buy them for a discount, and some would pay extra if they are associated with improved characteristics. Finally, we expanded the notion of warning labels to calorie information and showed that the response to calorie information depends on gender, education, and how the information is presented.
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