Artykuły w czasopismach: „Bloggere”

1

Augensen, Helene, Maren Moen i Even J. Lanseng. "Ærlighet varer lengst". Magma 17, nr 3 (1.03.2014): 58–63. http://dx.doi.org/10.23865/magma.v17.866.

Pełny tekst źródła

Streszczenie:

Bloggsponsing dreier seg om at en blogger mottar betaling fra en annonsør (for eksempel en bedrift) for å anmelde eller promotere annonsørens produkter i sin blogg. Til tross for at omfanget av blogging stadig øker (NM Incite 2012), finnes det lite kunnskap om hvordan en annonsør mest effektivt kan kommunisere sitt produkt gjennom blogg. Samtidig har markedsføringsloven bestemmelser som regulerer hva man kan foreta seg når det gjelder kommersiell kommunikasjon i blogger (Markedsføringsloven av 2009, §3). Normalt vil en annonsør se på slike bestemmelser som en begrensning av sin sponsorvirksomhet. I denne artikkelen vil vi analysere muligheten for at den kommersielt mest effektive måten å sponse en blogg på også er den samme måten som loven krever. Altså at bloggen er åpen om at den blir sponset for å promotere annonsørens produkt. Resultatene fra denne analysen bør være av interesse for bloggere, sponsorer og forbrukermyndigheter.

Style APA, Harvard, Vancouver, ISO itp.

2

Wang, Shih-Ju, Chiu-Ping Hsu, Heng-Chiang Huang i Chia-Lin Chen. "How readers’ perceived self-congruity and functional congruity affect bloggers’ informational influence". Online Information Review 39, nr 4 (10.08.2015): 537–55. http://dx.doi.org/10.1108/oir-02-2015-0063.

Pełny tekst źródła

Streszczenie:

Purpose – The purpose of this paper is to treat bloggers as human brands and applies self-congruity theory to explore how actual and ideal blogger-reader self-congruity, combined with the blog’s functional congruity, influences blogger-reader relationship quality (BRRQ) and the blogger’s informational influence, taking perceived interactivity among blog members as a moderator. Design/methodology/approach – Using a survey of 372 female beauty blog readers, this study employs the structural equation modelling approach to investigate the proposed model. Findings – The empirical findings indicate that readers’ perceived self-congruity with beauty bloggers raises the bloggers’ informational influence, mediated by BRRQ and functional congruity. Actual self-congruity has greater predictive power than ideal self-congruity in explaining bloggers’ informational influence. Moreover, perceived interactivity plays a two-sided role because it strengthens the positive impact of BRRQ on informational influence but weakens the positive impact of functional congruity on informational influence. Practical implications – The findings should help marketers identify influential beauty bloggers through their presented image on their blogs to encourage readers’ acceptance of their opinions about products and services. However, when focusing on beauty blogs featuring high-perceived interactivity among blog members, marketers should carefully balance the facilitating and offsetting effect of perceived interactivity and identify bloggers equipped with superior BRRQ. Originality/value – Using human brand and parasocial interaction perspectives, this study contributes to emerging research on human brands and blog marketing and demonstrates that perceived interactivity is a double-edged sword in stimulating a blogger’s informational influence.

Style APA, Harvard, Vancouver, ISO itp.

3

Xu, Jian Min, Hong Liu Wang i Shu Fang Wu. "Research on Information Technology with a New Microblog Heat-Algorithm Combining Blogger's Authority". Advanced Materials Research 886 (styczeń 2014): 642–45. http://dx.doi.org/10.4028/www.scientific.net/amr.886.642.

Pełny tekst źródła

Streszczenie:

In order to distinguish the importance of bloggers in the microblog of information technology, we proposed the concept of blogger's authority and developed the blogger's authority model. The four quantitative indexes including the basic attributes, social index, activity of the blogger and the quality of contents are used to determine how to compute blogger's authority. Considering the influence of blogger's authority on microblog heat changes weaken over time, we apply a time decaying factor to adjust the computing of blogger's authority. Experiments on Sina Weibo data comparing to the former heat algorithm indicate that the new algorithm is more effective.

Style APA, Harvard, Vancouver, ISO itp.

4

Urrutikoetxea Arrieta, Beñat, Ana Isabel Polo Peña i Cinta Martínez Medina. "The moderating effect of blogger social influence and the reader’s experience on loyalty toward the blogger". Online Information Review 43, nr 3 (10.06.2019): 326–49. http://dx.doi.org/10.1108/oir-02-2016-0049.

Pełny tekst źródła

Streszczenie:

PurposeThe purpose of this paper is to analyze the moderating effects of the social influence of the blogger and the extent to which the reader has experience of that blogger, on loyalty toward the blogger, via two variables: blogger interactive practices (BIPs) and blogger credibility.Design/methodology/approachA quantitative empirical study was undertaken to estimate the research model. Structural equations were employed.FindingsThe results show that blogger social influence moderates the relationships between BIPs and intention to recommend the blogger and blogger credibility; and between credibility and intention (to recommend the blogger and to follow their suggestions). Meanwhile, the extent of the reader’s experience of the blogger moderates the relationships between BIPs and intention.Practical implicationsThe present work offers criteria that may be of value to bloggers and firms in assessing the extent to which the blogger’s activities are effective in terms of achieving reader loyalty. The proposed variables are measured objectively online, using the Klout Index of social influence and the extent of the reader’s experience of the blogger (inferred from the number of bloggers followed by the reader).Originality/valueBlogs are considered a mechanism to manage information overload in social media, and they are recognized for their influence on the reader’s decision-making process. The study contributes to the knowledge-base by proposing two moderating variables of loyalty-formation: blogger social influence and the extent of the reader’s experience of the blogger.

Style APA, Harvard, Vancouver, ISO itp.

5

Kurasova, O. V., i M. V. Iontseva. "Empathy as a professionally significant quality of a modern blogger’s personality". Vestnik Universiteta, nr 10 (11.12.2020): 173–79. http://dx.doi.org/10.26425/1816-4277-2020-10-173-179.

Pełny tekst źródła

Streszczenie:

This article considers empathy as a professionally significant personal quality of a modern blogger, analyses theoretical approaches of domestic and foreign researchers to the study of empathy, characterizes forms and types of empathy. The paper gives definition of blogging, describes the specifics of the blogger’s activities, taking into account the peculiarities of the online environment, and analyses the most successful bloggers of Russia. The authors describe a theoretical model of empathy and carry out an empirical study aimed at identifying professionally significant qualities of a blogger’s personality. The study considers such characteristics of a blogger as interesting content, successfulness, popularity, awareness of the topic, emotional closeness, common interests, values with subscribers and others

Style APA, Harvard, Vancouver, ISO itp.

6

Willment, Nina. "The travel blogger as digital nomad: (Re-)imagining workplace performances of digital nomadism within travel blogging work". Information Technology & Tourism 22, nr 3 (30.03.2020): 391–416. http://dx.doi.org/10.1007/s40558-020-00173-3.

Pełny tekst źródła

Streszczenie:

Abstract Through analysis of empirical fieldwork conducted with British travel bloggers, this paper details a novel and significant investigation into the nuances of self-presentation and performances inherent in travel blogging work, through the lens of digital nomadism. Working with Goffman’s (The presentation of self in everyday life. Penguin, London, 1959) ideas of front and back regionalisation, the paper explores the distinct ways in which digital nomadism is performed by the travel blogger. Firstly, the paper highlights how performances of digital nomadism are integral to the successful self-presentation of the travel blogger as an aspirational worker. Next, it showcases how travel bloggers use performances of digital nomadism in the strategic complication of the front and back-stage of their work, in order to demonstrate authenticity to their audience. The paper then considers how travel bloggers undertake performances of digital nomadism, explicitly within the front-stage to aid in their overall impression management of being a travel blogger. Subsequently, the paper turns to discussions of how technology becomes utilised in performances of digital nomadism which flow across the travel blogger’s front and back-stage. Finally, the paper reviews how, through performances of digital nomadism, the travel blogger appropriates their own back-stage leading to issues of overwork and precarity. The paper’s original contribution lies in its use of the lens of digital nomadism to enable us to explore and reimagine the workplace performances of travel bloggers. In doing so, the paper is able to speculate on the nuances and motivations implicit in these performances, digging deeper into issues of online self-presentation, authenticity and place.

Style APA, Harvard, Vancouver, ISO itp.

7

Shutaleva, Anna V., Anastasia N. Novgorodtseva i Oksana S. Ryapalova. "Self-presentation in Instagram: promotion of a personal brand in social networks". Economic Consultant 37, nr 1 (1.03.2022): 27–40. http://dx.doi.org/10.46224/ecoc.2022.1.3.

Pełny tekst źródła

Streszczenie:

Introduction. The development of online marketing in social networks creates unique opportunities for personal selling. Especially these opportunities are manifested in online education when they buy a brand of an expert with experience in a particular field. That is why a competitive space is being formed in the Instagram social network, where a personal brand acts as a product or service. Materials and methods. Studying the effectiveness of promoting a personal brand in social networks based on the Instagram platform was chosen to have great visual opportunities for self-presentation. As part of the collection of empirical material, two methods were used: a survey (N-200) and content analysis of three blogger accounts with high rates of activity and popularity. Results and discussion. Content analysis of bloggers showed that an algorithmic feed on a social network allows bloggers to control the content. To help them, Instagram provides statistical data on user reach, thereby capturing trends in the movement of the blogger’s audience. The main task of a blogger is to combine real and “virtual” images so as not to lose consumer confidence. A survey of social network users confirmed the importance of a personal brand for them. The survey also made it possible to identify the most popular audience requests that they expect from bloggers and their accounts: valuable reviews and recommendations, case studies and author’s solutions, storytelling, blogger’s reflections and motivating messages, live broadcasts, and stories are important. Conclusions. The results obtained underline followers’ high level of interest in the bloggers’ personal brand on Instagram. The study results show that the most significant number of those involved (those who give feedback and are constantly involved in interaction with the account) is where the formation of a personal brand is built to a greater extent on the emotional level of perception of the individual.

Style APA, Harvard, Vancouver, ISO itp.

8

Ytterstad, Andreas. "God forstand i klimakampen? – En analyse av det kritiske potensialet hos norske bloggere". Norsk medietidsskrift 15, nr 04 (19.12.2008): 308–27. http://dx.doi.org/10.18261/issn0805-9535-2008-04-03.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

9

Logunova, Olga, i Polina Zavgorodniaia. "Constructing the Image of Expert Bloggers on Instagram*: Analyzing User Experience". Inter 14, nr 1 (31.03.2022): 106–22. http://dx.doi.org/10.19181/inter.2022.14.1.5.

Pełny tekst źródła

Streszczenie:

Various transformations of social networks, in particular Instagram, affect the emergence of a new type of celebrities — especially bloggers and lead to a new format of relationships with the audience due to the features of this social network. A personal brand or in other words an image of bloggers is formed. These constructed images are quite variable and can change depending on the interests of the blogger himself or the requests of the audience. A special category can be distinguished — bloggers-experts who position themselves as owners of special skills or knowledge. Such expert experience is monetized within the framework of various educational products. “Expertise” and the process of its deconstruction deserves special attention to explain the phenomenon of creation and sale of training courses by expert bloggers who are gaining great popularity lately. This article analyzes the audience's perception of the blogger's expertise: what goals they pursue on the Instagram platform, how they relate to bloggers-experts and their content, what motivates them to purchase courses based on interviews with Instagram users who took part in such training courses with expert bloggers. We confirmed that expertise occupies a special place among the components of a personal brand. It is the link that allows bloggers to monetize their accumulated capital in the format of training courses. * Суд признал «экстремистской» и запретил в России деятельность корпорации Мета,которой принадлежит платформа Instagram.

Style APA, Harvard, Vancouver, ISO itp.

10

Arzhanova, K. A., G. V. Dovzhik i V. N. Dovzhik. "Influencer marketing: current trends and prospects". Vestnik Universiteta, nr 9 (31.10.2022): 65–71. http://dx.doi.org/10.26425/1816-4277-2022-9-65-71.

Pełny tekst źródła

Streszczenie:

The article examines the influencer-marketing impact in the digital environment as one of the most popular lines of digital communications. The problem is the difficulty in recruiting a relevant blogger for promotional purposes. Methodologically, the study based on two basic psychological concepts: cognitive and interactive. The authors have conducted a critical analysis of scholarly literature and secondary documents and have addressed the concepts of blogger referentiality, identity and consumer identity statuses. The authors proposes and empirically verifies the hypothesis that the decision to buy an advertised product and the identity status of the consumer are interrelated. The empirical study was conducted using the author’s methodological toolkit, including an online survey using the Schneider Personality Survey. Based on the results of the study, recommendations are given for marketers to select bloggers for the target group of 18–24 year olds with different identity statuses in order to build a positive product brand. Suggestions for bloggers to interact with consumer groups with specified identity statuses are provided. Forecasts are given on the development of the influencer-marketing market, the demand for the blogging profession, the effectiveness of including the blogger’s inclusion in the company communications as potential partners, and the relationship between consumer engagement levels and social network.

Style APA, Harvard, Vancouver, ISO itp.

11

Liljander, Veronica, Johanna Gummerus i Magnus Söderlund. "Young consumers’ responses to suspected covert and overt blog marketing". Internet Research 25, nr 4 (3.08.2015): 610–32. http://dx.doi.org/10.1108/intr-02-2014-0041.

Pełny tekst źródła

Streszczenie:

Purpose – The purpose of this paper is to study the responses of young consumers to suspected covert and overt product-brand recommendations in a blog. Design/methodology/approach – Experimental design was applied to investigate the effect of covert and overt marketing on young consumers’ perceptions of blogger credibility and their behavioural intentions. Findings – Overt marketing had a negative effect on behavioural intentions, such as future interest in the blogger, intention to engage in word-of-mouth, and purchase intention. Covert marketing did not affect the intended behaviour. Neither covert nor overt marketing influenced the blogger’s credibility. Research limitations/implications – The study was delimited to a small sample; one blog, one type of product recommendation, and a well-known brand. Young, well-educated consumers with experience in reading blogs may be able to filter the brand recommendations and focus on the content of the blog. Practical implications – This study has implications for bloggers, companies, and policy makers. Although overt marketing is the most open and the recommended form of blog marketing, the study showed that overt marketing has negative effects. Therefore, bloggers need to carefully consider how they present a sponsorship. Originality/value – The study makes three important contributions. First, it answers the call for research on consumer reactions to covert (deceptive) and overt marketing tactics. Second, it contributes to blog marketing research by studying a case of suspected covert marketing where consumers do not know whether the blog is sponsored or not. Third, the study contributes to knowledge around young consumers, demonstrating that covert and overt tactics do not affect blogger credibility.

Style APA, Harvard, Vancouver, ISO itp.

12

Zhang, Jianwei, Seiya Tomonaga, Shinsuke Nakajima, Yoichi Inagaki i Reyn Nakamoto. "Prophetic blogger identification based on buzzword prediction ability". International Journal of Web Information Systems 12, nr 3 (15.08.2016): 267–91. http://dx.doi.org/10.1108/ijwis-03-2016-0013.

Pełny tekst źródła

Streszczenie:

Purpose Identifying important users from social media has recently attracted much attention in the information and knowledge management community. Although researchers have focused on users’ knowledge levels on certain topics or influence degrees on other users in social networks, previous works have not studied users’ prediction ability on future popularity. This paper aims to propose a novel approach to find prophetic bloggers based on their buzzword prediction ability. Design/methodology/approach The main approach is to conduct a time-series analysis in the blogosphere considering four factors: post earliness, content similarity, entry frequency and buzzword coverage. Our method has four steps: categorizing a blogger into knowledgeable categories, identifying past buzzwords, analyzing a buzzword’s peak time content and growth period and, finally, evaluating a blogger’s prediction ability on a buzzword and on a category. Findings Experimental results on real-world blog data consisting of 150 million entries from 11 million bloggers demonstrate that the proposed approach can find prophetic bloggers and outperforms others that do not take temporal features into account. Originality/value To the best of the authors’ knowledge, our approach is the first successful attempt to identify prophetic bloggers. Finding prophetic bloggers can bring great values for two reasons. First, as prophetic bloggers tend to post creative and insightful information, analysis on their blog entries may help find future buzzword candidates. Second, communication with prophetic bloggers can help understand future trends, gain insight into early adopters’ thoughts on new technology or even foresee things that will become popular.

Style APA, Harvard, Vancouver, ISO itp.

13

Pal, Aditya, i Jaya Kawale. "Connecting Mutually Influencing Bloggers". Proceedings of the International AAAI Conference on Web and Social Media 5, nr 1 (3.08.2021): 574–77. http://dx.doi.org/10.1609/icwsm.v5i1.14143.

Pełny tekst źródła

Streszczenie:

The blogosphere shows the characteristics of a power law distribution where a small set of the bloggers (influentials) get the majority of readership and the vast majority receives little traffic. Blogger recommendation algorithms aim at finding influentials for recommendation, putting bloggers with limited readership at further disadvantage. These bloggers could benefit from mutual endorsement of each other with the eventual goal of forming strong local communities with broader readership. In this paper, we propose a recommendation algorithm to connect blogger pairs with the intent that once connected the bloggers would share a mutually influencing relationship between them. In particular, we compute bloggers' influence profile based on how much she influences her blog friends and recommend bloggers with similar influence profiles. We characterize bloggers into four different groups: global leaders, connectors, local leaders, isolates. Our result shows marginal benefit for isolates and significant benefit for local leaders. Our approach can be instructive in building intelligent recommendation engine for bloggers with limited readership to build strong local communities.

Style APA, Harvard, Vancouver, ISO itp.

14

Burgess, Regina L. "Understanding Christian Blogger Motivations: Woe Unto Me if I Blog Not the Gospel". Journal of Religion, Media and Digital Culture 2, nr 2 (6.12.2013): 1–42. http://dx.doi.org/10.1163/21659214-90000030.

Pełny tekst źródła

Streszczenie:

Blogger motivations in general and motivations of religious bloggers have previously been studied, but there is a lack of studies specific to the motivations of bloggers who self-proclaim their Christianity to create a blog and maintain the blog. Forty-four bloggers participated in a self-administered survey questionnaire sent via email. They answered questions about their reasons to create a blog, original goals for their blog, and reasons to blog regularly. Motivations found in previous research were garnered from 11 studies, and the participants were asked to indicate which motivations resonated with them the majority of the time they blogged. They were asked to explain why the motive resonated with them. Results, not surprisingly, suggest these Christian bloggers were not motivated by the same motivations to the same degree as bloggers from previous research who are not vocal on their blogs about Christian, faith-based themes. The motivations such as community building, expressing opinions to influence others, or pouring out feelings and emotions do not seem to resonate as acutely with Christians as the motivations seem resonate with political- or corporate-oriented bloggers. Other motives such as documenting life, sharing thoughts out loud, entertaining self, or having a place to store their writings seemingly do not resonate with Christian bloggers as they do with other types of bloggers. These 44 Christians who blog are members of online Christian social, writing, and blogging groups, and are studied to see how being Christian might influence motivations for blogging, and explores reasons Christians have for creating media. This study also raises some interesting questions for future study such as why self-proclaimed Christians seem to have greater longevity for blogging than do authors of blogs with a non-religious focus.

Style APA, Harvard, Vancouver, ISO itp.

15

Cheng, Hsiu-Hua. "The effect of social embeddedness on bloggers’ creativity". Online Information Review 38, nr 3 (29.04.2014): 399–416. http://dx.doi.org/10.1108/oir-06-2013-0144.

Pełny tekst źródła

Streszczenie:

Purpose – Blogs provide opportunities for bloggers to create. This creativity can attract audiences and generate commercial success for blog service providers (BSPs). Thus to obtain competitive advantage, such providers should stimulate their bloggers to produce creative content. The purpose of this paper is to adopt social embeddedness and creativity theory to explore factors influencing blogger creativity. Design/methodology/approach – An online questionnaire and an online embeddedness system are used to collect data from 353 bloggers, including data on their motivation, integration ability, structural and relational embeddedness and creativity. Hierarchical regression is applied for statistical analysis. Findings – Analytical results show that structural embeddedness and relational embeddedness affect blogger creativity. Additionally motivation negatively moderates the relationship between structural embeddedness and creativity, and integration ability negatively moderates the relationship between relational embeddedness and creativity. Research limitations/implications – This study applies social embeddedness to elucidate the relationships among quantity and quality of professional knowledge and creativity. This study also discusses the moderating effect of motivation and integration ability on the relationship between social embeddedness and creativity. Practical implications – Creative articles by bloggers can popularise a blog platform, as they can retain bloggers and attract new bloggers. Therefore, for BSPs enhancing the creative performance of bloggers is one way to obtain competitive advantage. Originality/value – The study contributes to knowledge of social embeddedness and creativity on blog web sites, and importantly, this study develops a model that explains how antecedents influence blogger creativity.

Style APA, Harvard, Vancouver, ISO itp.

16

Nurasiah, Sofa Parihah, i Anggara Wisesa. "Motivation Differences behind Knowledge Sharing Behaviour among Instagram Food Bloggers in Bandung". Jurnal Manajemen Teknologi 20, nr 2 (2021): 134–44. http://dx.doi.org/10.12695/jmt.2021.20.2.3.

Pełny tekst źródła

Streszczenie:

Abstract. Since becoming a "pop culture" for the millennial generation in sharing information and knowledge, social media has been able to open opportunities for culinary industry players, especially restaurant owners and food bloggers, to collaborate using social media to achieve mutually beneficial goals. Food bloggers uniquely connect restaurants and consumers through culinary product reviews, categorised as knowledge sharing. However, the difference in the motivation behind the knowledge sharing process raises questions about the practice of knowledge sharing that is carried out because of monetary motivation and non-monetary motivation. Following that question, this study aims to understand the motivation behind knowledge sharing activity and sustainability carried out by food bloggers as knowledge contributors. Using the phenomenological approach and method, this research was conducted by arranging interviews with notable food blog account owners on Instagram to explore their experiences as a food blogger. The phenomenological analysis is used to reveal the essence of their experience related to motivation to become a food blogger that encourages them to share their knowledge on social media. The study conducted found that the shift from non-professionals to non-professional food bloggers was due to the trend of reviewing food and requests for cooperation from other Instagram users. On the go, no food blogger has purely monetary or non-monetary motivations. Both motivations emerge and have their respective impacts. Monetary motivation allows food bloggers to experience knowledge-sharing process and behaviour adjustments due to cooperation with restaurant owners. In contrast, non-monetary motivation enables food bloggers to carry out knowledge sharing processes and behaviours independently. Keywords: Knowledge sharing quality, monetary motivation, non-monetary motivation, food blogger, social media

Style APA, Harvard, Vancouver, ISO itp.

17

Tsai, Jung-Fa, Chin-Po Wang, Kuei-Lun Chang i Yi-Chung Hu. "Selecting Bloggers for Hotels via an Innovative Mixed MCDM Model". Mathematics 9, nr 13 (2.07.2021): 1555. http://dx.doi.org/10.3390/math9131555.

Pełny tekst źródła

Streszczenie:

The global coronavirus disease 2019 (COVID-19) outbreak had a great impact on the tourism industry. Numerous hotels have ceased operations. Because of the increasing influence of blogs, various industries have adopted blogs as a publicity and marketing strategy. Companies utilize consumers’ trust and loyalty toward bloggers to effectively contact them. Hence, bloggers play a crucial role in the hotel industry. No past study has researched blogger selection by hotel managers. In this study, an innovative mixed multiple-criteria decision-making (MCDM) model including importance-performance analysis (IPA), analytic hierarchy process (AHP), and technique for order preference by similarity to ideal solution (TOPSIS) is established to assist hotel managers in selecting bloggers. We firstly collect the selection criteria via interviews with hotel managers and a review of literature on blogger selection. Messages with stick are understood, remembered, and have an enduring influence on opinions and behavior. Hence, we also introduce the concept of stick to the selection criteria. Based on IPA and the literature review, a hierarchical structure for blogger selection is constructed. Then, AHP and TOPSIS are integrated to assist the case company managers to select suitable bloggers.

Style APA, Harvard, Vancouver, ISO itp.

18

Molchanov, S. S. "Working with bloggers as an effective tool for promoting a telecommunication company". Scientific notes of the Russian academy of entrepreneurship 23, nr 2 (28.05.2024): 50–55. http://dx.doi.org/10.24182/2073-6258-2024-23-2-50-55.

Pełny tekst źródła

Streszczenie:

The article analyzes the use of bloggers as an effective tool for promoting telecommunications companies on social networks and video hosting sites. The author examines in detail the key advantages of cooperation with influencers, such as increasing brand awareness, significantly expanding the reach of the target audience, increasing sales, increasing consumer engagement and loyalty, as well as improving the company’s image as modern and keeping up with digital trends.The article highlights the potential risks of working with bloggers, including the high cost of popular influencers, the possibility of encountering low–quality blogging sites with fake audiences, the threat of reputational losses, legislative restrictions in the field of advertising certain services and the lack of full control over the content created by the blogger.To minimize risks and increase the effectiveness of collaborations, the author gives detailed recommendations on the selection of suitable bloggers. Among the key criteria are: the correspondence of the blogger’s audience to the company’s target audience, a high level of subscriber engagement, the relevance of content to the brand’s theme, successful experience in advertising integrations, as well as adequate cost of services. Telecommunications companies are advised to use special social media monitoring services to analyze the quality of the audience of influencers.In conclusion, it is emphasized that a systematic approach to planning advertising campaigns with bloggers, constant monitoring of their implementation and a comprehensive assessment of results on a number of qualitative and quantitative indicators will allow telecommunications companies to maximize the benefits of cooperation with influencers and achieve high efficiency of investments in blogger marketing.

Style APA, Harvard, Vancouver, ISO itp.

19

Devi, Svaradiva Anurdea, i Pinckey Triputra. "ETHICS AND DATA VERIFICATION ON PAID-CONTENT BLOG (INTERPRETIVE STUDY ON INDONESIAN BLOGGER)". Profetik: Jurnal Komunikasi 13, nr 1 (5.09.2020): 102. http://dx.doi.org/10.14421/pjk.v13i1.1900.

Pełny tekst źródła

Streszczenie:

Abstrak. Akhir-akhir ini popularitas penggunaan konten blog berbayar sebagai salah satu marketing konten digital meningkat. Para peneliti menemukan bahwa terdapat lebih dari 180 blogger Indonesia yang menawarkan layanan blogger di platform sociabuzz.com per 2019. Pengguna internet sering merujuk pada review produk di blog sebelum membeli produk. Fenomena ini disadari oleh praktisi humas yang menggunakan blog sebagai cara untuk memasarkan produk mereka. Namun, belum ada penelitian terkait penerapan etika blog kepada pembuat konten blog berbayar di Indonesia. Penelitian ini berupaya menganalisis penerapan etika blogger dalam proses pembuatan konten menggunakan empat prinsip etika blogger oleh Cenite dkk. (2009) sebagai unit analisis untuk penelitian ini. Penelitian ini menganalisis pengetahuan blogger akan etika blogger dengan mewawancarai dua pemimpin komunitas blogger di Indonesia dan mengamati cara mereka menulis blog konten berbayar dan konten tidak berbayar. Peneliti mewawancarai mereka tentang proses pembuatan konten, proses verifikasi data, dan empat prinsip etika blogger, yaitu atribusi, akuntabilitas, meminimalkan bahaya, dan pengungkapan kebenaran. Peneliti menemukan bahwa atribusi dianggap penting oleh kedua narasumber, dan proses pengungkapan kebenaran dihindari dalam membuat konten berbayar. Disimpulkan bahwa kedua informan menerapkan standar ganda antara konten berbayar dan tidak berbayar. Abstract. Lately, the popularity of using blog paid-content as one of digital content marketing has risen. Researchers found that there were more than 180 Indonesian bloggers offering blogger services on the sociabuzz.com platform per 2019. Internet users often refer to a product review on a blog before buying products. This phenomenon was realized by public relations practitioners in which using blogs as a way to market their products. However, there has been no research related to the application of blog ethics to the paid blog content creators in Indonesia. This research attempts to analyze the application of ethics as a blogger in the process of content creation using the four ethical principles of bloggers by Cenite et al. (2009) as the unit of analysis for this study. This research analyzed the awareness of bloggers about the ethics of bloggers by interviewing two leaders of the blogger community in Indonesia and observed the way they write a paid-content and non-paid-content blog. Researchers interviewed them about the process of creating content, the data verification process, and the four blogger ethical principles, namely attribution, accountability, minimizing danger, and truth-telling. Researchers found that attribution was considered important by the two speakers, and the truth-disclosure process was avoided in making paid content. It is concluded that both informants applied a double standard between paid and non-paid content.

Style APA, Harvard, Vancouver, ISO itp.

20

Maudina, Khalida Azki, Hanny Hafiar i Centurion Chandratama Priyatna. "POLA KOMUNIKASI COFFEESHOP BLOGGER DALAM MEMBENTUK PERSONAL BRANDING DI INSTAGRAM". Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi 7, nr 4 (9.11.2022): 635. http://dx.doi.org/10.52423/jikuho.v7i4.27905.

Pełny tekst źródła

Streszczenie:

The growing number of coffee shops in Indonesia has made many food bloggers chose to make contents about coffee shop on their Instagram or known as coffee shop bloggers. This research is a phenomenology study with qualitative data with a purpose to answer questions about meaning of the profession as a coffee shop blogger; the motive of making coffee shop as the main content on Instagram; communication patterns in forming personal branding as a coffee shop blogger. This research applies phenomenological method and constructvism paradigm. Data collection techniques used are semitructured interviews, observation, literature studies, and online searches, with key informant collection techniques by purposive sampling. The validity technique uses data triangulation and observation. The results of this study indicate that; profession as a coffee shop blogger is interpreted as a means to generate income, to deepen knowledge, self-actualization, and to spread goodness, the motives in choosing coffee shop as the main content on Instagram are devided into two categories, which are the motives that oriented towards the past (because-motives and future oriented motives (in-order-to-motives); pattern of communication in building personal branding as a coffee shop blogger is divided into communication pattern when initially interested in becoming a coffee shop blogger and communication pattern after becoming a coffee shop blogger. Suggestions that can be given from this research are coffee shop bloggers should be more consistent in making content related to coffee shop and also writing captions that are informative in every posts. Coffee shops are expected to understand more about the benefits of using coffee shop blogger as new media tools for marketing activities.

Style APA, Harvard, Vancouver, ISO itp.

21

Sulistyanto, Ari, Saeful Mujab i Hamida Harahap. "Memorable cultural tourism experience: blogger narrative analysis". Jurnal Pariwisata Pesona 7, nr 1 (15.06.2022): 104–19. http://dx.doi.org/10.26905/jpp.v7i1.6387.

Pełny tekst źródła

Streszczenie:

Cultural tourism has an important influence on the development of the tourism industry. The travel experience stories of bloggers written through blogs contributed to the initial introduction and impact of other travel planning tours. It can also be used as a reference by tourism agents. However, the travel experience stories of these bloggers have not been structured as themes and memorable experiences. Whereas the core product of the tourism business is a memorable experience. In the perspective of narrative paradigm theory (NPT), a story or narrative is successful as a human communication capable of forming meaning, if it has coherence and truth. . Therefore, this study aims to reveal the narrative structure told by bloggers. So that the meaning and theme of the cultural tourism experience can be understood as a memorable experience. This study uses a qualitative approach with narrative paradigm theory (NPT). The research data as the unit of analysis was collected from the narrative stories of bloggers published on weblogs. Meanwhile, the principle of the grounded theory approach is aimed at uncovering the narrative themes of bloggers. The results of the study explain the narrative of bloggers in cultural tourism that is told through blog pages as narrative rationales because there is coherence and truth so that they form meaning as a positive, enjoyable, and satisfying experience. The category of cultural tourism that bloggers often visit is the category of cultural heritage, such as museums, temple sites, and old buildings, as well as local or traditional villages. The results of this study also found that a series of blogger narratives formed the theme of memorable experiences through cultural tourism, such as spirituality, intellectual national identity, and local uniqueness. Overall this research reveals, the rational structure of the narrative in the blogger's narrative explains the meaning of an impressive experience in cultural tourism as a positive, pleasant, and memorable view that tourists remember after visiting a destination that is categorized as cultural tourism, retold in the form of a story.

Style APA, Harvard, Vancouver, ISO itp.

22

Eka, Dian, i Yulia Hamdaini. "Pengaruh Customer Value terhadap Purchase Decision melalui Beauty Blogger di Youtube (Studi Pada Pelanggan Kosmetik Local Brand di Sumatera Selatan)". JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA 15, nr 4 (21.06.2018): 183–96. http://dx.doi.org/10.29259/jmbs.v15i4.5717.

Pełny tekst źródła

Streszczenie:

Tujuan penelitian – This study is aimed to; First, to understand the significant effect of customer value on purchase decision through beauty blogger on Youtube. Second, to understand the influence of beauty blogger on Youtube significantly to purchase decisionDesain/Metodologi/Pendekatan – This study uses 200 respondents as sample. Structural Equation Modelling analysis is used to test the hypotheses.Temuan – The results are based on the regression assessment there is influence of customer value on purchasing decision through beauty blogger. Customer value also directly affects purchasing decision. Only beauty blogger has a significant directly effect on purchasing decision.Keterbatasan penelitian – The limitations of this study focus on viewers of beauty bloggers on youtube with customer value variables and cosmetic purchase decisions as the main variables.Originality/value – The originality of this article examines the effect of customer value, purchasing decisions after watching certain cosmetic brand reviews of beauty bloggers on youtube.

Style APA, Harvard, Vancouver, ISO itp.

23

Intyaswati, Drina, i Ratu Laura MBP. "Role of Virtual Communities in Improving the Quality of Blogs and Bloggers’ Presence". KnE Social Sciences 2, nr 4 (13.06.2017): 305. http://dx.doi.org/10.18502/kss.v2i4.901.

Pełny tekst źródła

Streszczenie:

The existence of blogger as a writer would be better with its membership in a virtual community because many more people can access his writing. This paper looks at the role of virtual communities in the existence of bloggers and how far bloggers can improve their presence through their writing. It will also show the communication patterns used to create an environment to bring out better creativity from the bloggers. This study involves a content analysis of the postings at emak2blogger.com website, and interviews with bloggers from Kumpulan Emak Blogger (KEB). The results show that of the quality of blogging and the blog traffic had increased through their web links to KEB. Communication contained in community KEB is group communication, the one in which a few people interacted in the same destination (on the blog) and information dissemination occurred with simultaneous distribution patterns. Other members of KEB also communicated intensively through interpersonal communication.

Style APA, Harvard, Vancouver, ISO itp.

24

Liu, Jiahui, Larry Birnbaum i Bryan Pardo. "Spectrum: Retrieving Different Points of View from the Blogosphere". Proceedings of the International AAAI Conference on Web and Social Media 3, nr 1 (19.03.2009): 114–21. http://dx.doi.org/10.1609/icwsm.v3i1.13953.

Pełny tekst źródła

Streszczenie:

Blogs have become an important medium for people to publish opinions and ideas on the web. Bloggers with interest and expertise in specific domains (e.g., politics, or technology) often create and maintain blogs to publish news, opinions and ideas about those domains. In this paper, we present Spectrum, a novel blog search system that enables users to search for different points of view related to a topic from the blogosphere. Given a topic, Spectrum retrieves blog posts from bloggers with interests and expertise in various domains, enabling users to browse and compare the opinions related to different aspects of the topic. To identify bloggers in a domain category, we propose a two-layer classification model that predicts bloggers’ interests based on short snippets of posts by the blogger and posts citing the blogger. The model characterizes the recurrent interests of bloggers and the importance of the bloggers in the domain. Experiments were conducted on a list of bloggers collected from blog directories, with their snippets collected from Google Blog Search. Categorization of bloggers’ interests achieves precision of 88.4% and recall of 84.5% by micro-averaging over all the categories, outperforming a baseline algorithm which directly classifies the bloggers’ snippets. We further apply this multi-perspective blog search to explore the ecological relationship between news and blogs. The system aggregates recent popular news stories and then automatically aggregates different points of view about those news stories in the blogosphere.

Style APA, Harvard, Vancouver, ISO itp.

25

Balaeva, A. D., i A. V. Soldatova. "Method of Forming a Personal Brand of Bloggers at Online Video Platforms". Economics. Law. Innovaion, nr 4 (29.12.2022): 30–37. http://dx.doi.org/10.17586/2713-1874-2022-4-30-37.

Pełny tekst źródła

Streszczenie:

According to the conducted research [1] video is the preferred form of content for most users. The article discusses the concept of a personal brand on the example of bloggers and existing methods of promotion through the video format. After a thorough study of the theoretical framework, a method of forming a personal brand of bloggers through video platforms has been created, which can be applied both by a blogger-beginner and a blogger-experienced. The work describes in detail each stage that must be passed to form a strong personal brand, as well as assess the effectiveness of the work.

Style APA, Harvard, Vancouver, ISO itp.

26

Kirillova, E. A. "Linguacognitive Mechanisms in Promotional Discourse (based on the Example of Selling Information Products by Bloggers)". Proceedings of the Southwest State University. Series: Linguistics and Pedagogy 14, nr 2 (23.07.2024): 30–41. http://dx.doi.org/10.21869/2223-151x-2024-14-2-30-41.

Pełny tekst źródła

Streszczenie:

The relevance of the study lies in the fact that Internet discourse plays an important guiding role in the functioning of modern society as a cognitive system; At the same time, the audience of bloggers reaches a significant number of people. Recently, the activities of Internet authors who promote their goods and services have become a serious problem for society. Bloggers promote their information products (courses, marathons, guides, checklists), the effectiveness of which is almost impossible to measure. The demand for information products is explained by the audience’s desire to change their lives for the better without taking any real action. The purpose of the study is to identify what linguocognitive mechanisms of influence are used by the author of marathons, Elena Blinovskaya, to create her promoting discourse on the Internet. Empirical research material – 150 blogger posts on social networks. The object is the Internet environment, the subject is linguocognitive mechanisms and their use by the Internet author to optimize promoting discourse. Research methods: content analysis, with the help of which fragments of discourse that contain linguocognitive mechanisms were identified and counted; linguocognitive analysis, which made it possible to clarify the content of cognitive language experience by establishing the relationship between knowledge and the method of its presentation. The results of the study suggest that one of the most popular bloggers actively uses linguocognitive mechanisms of influence. The found fragments of discourse contain linguistic tools of influence that manifest themselves at all levels of language (lexical, phonetic, syntactic, graphic). As a result of the study, cognitive mechanisms were also found: appeals to different levels of authority; the use of pseudo-statistics, affirmations, storytelling and many other mechanisms. It was concluded that the blogger’s promoting discourse has signs of magical thinking, as evidenced by the blogger’s dialogues with the Universe; hypersemiotization; emphasizing the importance of beautiful dates. The research perspective is to pay attention to the non-verbal suggestive mechanisms of influence that Internet authors use when creating their promoting discourse.

Style APA, Harvard, Vancouver, ISO itp.

27

Shakhsari, Sima. "Weblogistan Goes to War: Representational Practices, Gendered Soldiers and Neoliberal Entrepreneurship in Diaspora". Feminist Review 99, nr 1 (listopad 2011): 6–24. http://dx.doi.org/10.1057/fr.2011.35.

Pełny tekst źródła

Streszczenie:

In this article, which is based on twenty four months of combined online and off-line ethnographic research, I show the way that some Iranian diasporic bloggers use their weblogs as entrepreneurship resources during the ‘war on terror’. Through a discourse analysis of a documentary film about Weblogistan and interviews with diasporic Iranian bloggers in Toronto, I argue that Weblogistan is implicated in discourses of militarism and neoliberalism that interpellate the representable Iranian blogger as a gendered neoliberal homo oeconomicus. The production of knowledge about Iran in transnational encounters between the media, think tanks, policy institutions and the Iranian diasporic self-entrepreneurs, relies on gendered civilizational discourses that are inherently tied to the ‘war on terror’. Following feminist scholars who have theorized militarism and gender, I argue that dominant representations of Weblogistan produce different gendered subject positions for Iranian bloggers. Although the masculine blogger soldier takes freedom to Iran through his active participation in proper politics (enabled by his freedom of speech in North America and Europe), the woman blogger finds freedom of expression in writing about sex and telling the truth of her sex in a confessional mode. It is in this war of representation that women bloggers negotiate their subjectivity while shuttling in and out of local and global politics, as subjects of politics (markers of freedom and oppression) and political abjects (not worthy of political participation).

Style APA, Harvard, Vancouver, ISO itp.

28

AISHA, Foda M., Amany E. SALEM, Muhanna Y. ALMAKHAYITAH, Khaled GHAZY, Hisham M. AL-SMADI, Maria GOZNER i Mohamed A. S. ELSAYED. "UNDERSTANDING THE INFLUENCE OF FOOD VALUE ON FAST-FOOD CUSTOMER BEHAVIOR: A STUDY ON THE MEDIATING ROLE OF BLOGGER REVIEWS AND MODERATING EFFECT OF CONTENT CREDIBILITY". GeoJournal of Tourism and Geosites 52, nr 1 (29.03.2024): 9–19. http://dx.doi.org/10.30892/gtg.52101-1178.

Pełny tekst źródła

Streszczenie:

This study proposes investigating the effect of food value on food bloggers' reviews (i.e., the direct effect) and the customers' purchase intentions (i.e., the direct and indirect effects) of fast-food restaurants. In addition, this study examines the moderating role of content credibility on food blogger reviews and customers' purchase intention relationships. The quantitative method is used in this study to gather data from fast-food restaurant customers in Cairo, Egypt. Where 450 questionnaires were given out to fast-food restaurant customers, 354 valid questionnaires were gathered for analysis. The data were analyzed using SPSS and Amos software. Food value positively influences food bloggers' reviews and fast-food restaurant customers' purchasing intentions. Additionally, this research found that food blogger reviews mediate a positive relationship between food value and fast-food restaurant customers' intentions to purchase. Importantly, this study discovered that content credibility has a positive moderating impact on the relationship between food blogger reviews and the purchase intention of fast-food restaurant customers. The study contributes to the literature on tourism and hospitality, where we employed food value as a decisive and influencing factor in improving food bloggers' reviews and thus influencing fast-food restaurant customers' intention to purchase. Thus, fast-food restaurant managers should create all the suggested food values because of their impact on food bloggers' reviews and customers' intentions to purchase.

Style APA, Harvard, Vancouver, ISO itp.

29

Yang, Hui Ling, i Wei Pang Wu. "The Effects of Blogger's Moral Intensity on Ethical Decision Making". Applied Mechanics and Materials 311 (luty 2013): 539–43. http://dx.doi.org/10.4028/www.scientific.net/amm.311.539.

Pełny tekst źródła

Streszczenie:

Weblogs, or blog, are rapidly becoming a mainstream technology in the information world. By June 2008, Technorati, an internet search engine, was indexing 112.8 million blogs and over 250 million pieces of tagged social media. Blogs allow millions of people to easily publish their ideas and millions more to read and evaluate and comment on them. When bloggers write things on their blog they became public. Although bloggers use blogs for many different functions and would likely provide many different definitions of blog (Stutzman, 2004), as we have seen, many bloggers perform journalistic functions. Therefore most moral code for bloggers is credibility in a journalistic sense (Blood, 2002; Dube, 2003), but they are nonprofessional without such code. Generally, blog audiences are built on trust, so bloggers should be honest and fair in gathering, reporting and interpreting information. For example, bloggers should disclose every benefit to any monetary (or other potentially conflicting) interests when appropriate. However, there has been almost no talk about this kind of ethics in the blog world. This study designed three ethical scenarios of blogger behavior against ethics code. Scenarios include blogger promoted her favorable food without disclosure conflict of interests, post other people’s entries without referencing material, and decoding other bloggers’ picture. The purpose of current research was to examine the perception of moral intensity and how the perception directly affected the specific processes of moral decision making of bloggers related to three scenarios.

Style APA, Harvard, Vancouver, ISO itp.

30

van Esch, Patrick, Denni Arli, Jenny Castner, Nabanita Talukdar i Gavin Northey. "Consumer attitudes towards bloggers and paid blog advertisements: what’s new?" Marketing Intelligence & Planning 36, nr 7 (1.10.2018): 778–93. http://dx.doi.org/10.1108/mip-01-2018-0027.

Pełny tekst źródła

Streszczenie:

Purpose Reports show that 6.77m people published blogs on blogging websites and more than 12m people write blogs using their social network. However, few studies have explored consumer attitudes toward bloggers and their advertising. Therefore, an effort to discover how paid blog advertisements influence consumer attitudes toward bloggers and the products they advertise will help marketers gain an understanding of how to use bloggers as paid sponsors to influence consumer purchase intent. Using online survey approach, a study recruited participants (n=210) through an online survey platform (MTurk). The results indicated that the similarity between the consumer and the ad creator is an important psychological reason why consumers are more likely to perceive advertisements as more authentic, more affective, less deceptive and more credible, and they are thus more likely to trust the blogger. On the other hand, the importance of ad attribute (authenticity) does not significantly influence consumers’ intention to purchase products advertised by a blogger. As consumers are becoming more skeptical of advertisements, blogs need to be entertaining and a pleasure to view. Not only does the content need to be interesting, the design, flow and clarity of the blogs must also be considered important factors. In addition, advertising needs to be believable, credible and honest. In the online world, trust and credibility are still paramount in attracting consumers’ engagement; hence, promoting companies’ products and services through blogs can be an effective strategy to lower consumer skepticism barriers. The paper aims to discuss these issues. Design/methodology/approach Participants answered questions about their attitudes toward bloggers and their advertising when purchasing products in an online retail environment. Furthermore, participants also answered questions about their perceived trust in the bloggers themselves as well as the authenticity and credibility of the brand-related communication received from bloggers. Moreover, they reported on their attitudes toward how deceptive they considered bloggers and their advertising to be. Finally, participants reported how paid blog advertisements influence their purchase intent. Findings Similarity toward the ad creator is an important psychological reason behind consumers’ attitude toward blogs. Consumers who follow a blog often have the same interests and are thus more likely to support bloggers. This idea can be used as a segmentation strategy to reach particular consumers. Consumers who perceive similarity with the ad creator are more likely to recognize the ads as more authentic, affective, credible and trustworthy as well as less deceptive, regarding the blogger. Blogs need to be entertaining and a pleasure to view. Not only does the content need to be interesting but the design, flow and clarity of the blog are also important factors. Blog advertising needs to be believable, credible and honest. In the online world, trust and credibility are still paramount in attracting consumers’ engagement with the website, bloggers or social media. Originality/value Trust in the blogger did not influence consumers’ purchase intent; however, it did influence their attitude toward how similar they are with the blogger. In an online shopping environment, the human touch and personal contact between consumers and retailers has been lost. Consumers often leave the online transaction due to a lack of trust. Therefore, bloggers can be replacements for the missing “salesperson” in online interactions. Companies can use bloggers as the mediating person to reach their intended audiences, bridging the gap between the company and consumers.

Style APA, Harvard, Vancouver, ISO itp.

31

Iorio, Monica. "The Potential of Travel Bloggers in Marketing Tourist Destinations: The Example of The “A Blogger for Italy” Platform". European Journal of Hospitality and Tourism Research 10, nr 2 (15.02.2022): 1–15. http://dx.doi.org/10.37745/ejhtr.2013vo10n2pp115.

Pełny tekst źródła

Streszczenie:

The study analyses the role of the travel blogger as a contemporary expression of tourism marketing. In the new digital reality, travel bloggers perform the intermediary function between destination and customer that in the offline world has long been performed by traditional tour operators and travel agents. The message of these influencers can be much more effective than the expensive advertising campaigns implemented by tourism organizations through traditional marketing channels. Establishing a connection between travel bloggers and tour operators, therefore becomes a crucial strategy for exploiting the potential offered by the ITC in the field of tourism promotion. Within this vision, and as an example of good practice, the study illustrates the digital platform "A blogger for Italy" which is one of the first attempts to create, at a national level, a structured network between travel bloggers and tour operators. The study suggests that travel bloggers can become ambassadors of territoriality especially with reference to places away from the usual mass tourism routes and for which a growing segment of tourism demand shows renewed interest.

Style APA, Harvard, Vancouver, ISO itp.

32

Клинкова, Диана Анатольевна. "BLOGGER'S DISCOURSE: SOCIAL AND COMMUNICATIVE ASPECT". Вестник Тверского государственного университета. Серия: Философия, nr 1(55) (23.04.2021): 78–84. http://dx.doi.org/10.26456/vtphilos/2021.1.078.

Pełny tekst źródła

Streszczenie:

Целью статьи является рассмотрение новых коммуникативных практик, появившихся в блогосфере и способных оказывать влияние на социальную реальность медийного публичного пространства. Рассмотрены социально-коммуникативные аспекты дискурса блогера. Отмечены трудности, связанные с формулировкой понятия «блогер». Выявлены динамичные возможности блогосферы в сравнении с традиционными массмедиа. Сделан вывод о том, что на сегодняшний день блогосфера является открытой площадкой, способной генерировать новые концепты и смыслы. Однако дискурсивный потенциал блогеров влечет за собой и определенные риски, и ответственность. The purpose of the article is to consider new communicative practices that have appeared in the blogosphere and are capable of influencing the social reality of the public media space. The social and communicative aspects of the blogger's discourse are considered. The difficulties associated with the formulation of the concept of «blogger» are noted. The dynamic possibilities of the blogosphere in comparison with traditional mass media are revealed. It is concluded that today the blogosphere is an open platform capable of generating new concepts and meanings. However, bloggers' discursive potential entails certain risks and responsibilities.

Style APA, Harvard, Vancouver, ISO itp.

33

Saputra, Novherliyanto, i Ratnawili Ratnawili. "PENGARUH BRAND IMAGE, BRAND AWERENESS DAN SERVICES QUALITY TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ACER PADA PT. BLOGGERKOMPUTER DI KECAMATAN MUARA BANGKAHULU KOTA BENGKULU". JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) 4, nr 2 (13.12.2023): 144–50. http://dx.doi.org/10.61567/jmmib.v4i2.168.

Pełny tekst źródła

Streszczenie:

Research at PT. Computer bloggers in Muara Bangkahulu District, Bengkulu City with the formulation of the problem How does Brand Image, Brand Awereness and Service Quality influence the Purchase Decision of Acer laptops at PT. Computer bloggers, population and sample in this study are all consumers at PT. Computer bloggers totaled 150 respondents. The sampling technique used convenience sampling based on predetermined criteria totaling 150 respondents. Observation data collection techniques, documentation and questionnaires. The processed data was analyzed using SPSS 24. Based on the results of research and analysis of the influence on Brand Image, Brand Awereness and service quality variables on Purchasing Decisions. the following conclusions can be drawn: Brand Image, Brand Awerenes, and Service Quality have a positive and significant effect partially on Acer laptop Purchase Decisions at PT Blogger Computer, and Brand Image, Brand Awerenes, and Service Quality, have a significant effect simultaneously on Purchase Decisions at Computer Blogger PT. Keywords: Brand Image, Brand Awareness, Quality of Service Purchase Decision

Style APA, Harvard, Vancouver, ISO itp.

34

Khabibullina, Oksana Anatol'evna. "Analysis of the Linguistic Aspect of the Speech Portrait of a Modern English-speaking Blogger". Филология: научные исследования, nr 2 (luty 2023): 17–32. http://dx.doi.org/10.7256/2454-0749.2023.2.38894.

Pełny tekst źródła

Streszczenie:

In the study of an individual speech portrait, three aspects are distinguished: linguistic, social and behavioral. It is the linguistic aspect that is the subject of our study. The object of analysis in this study is the speech of the popular video blogger PewDiePie, blogger Nora Dunn and blogger ForReadingAddicts, the subject are the lexical and stylistic preferences of the speech of the English-speaking blogger. The speech behavior of a public linguistic personality is studied making possible to see the features of the personality's speech, hidden and explicit motives, communicative goals, and the features of communicative needs. A model for compiling a speech portrait is described and an analysis of the stylistic and lexical features of the speech of a modern English-speaking blogger is carried out on the example of the popular video blogger PewDiePie, blogger Nora Dunn and blogger ForReadingAddicts. As a result of the study, a model for compiling a speech portrait was described and the characteristic features of the speech of each of the analyzed bloggers were highlighted. The lexical and stylistic preferences of the analyzed personalities are revealed, the list of language means used by English-speaking bloggers is determined. These features are determined, first of all, by the target audience of each blog, the sphere of professional activity of the authors and, of course, the characteristic features of each personality, the level of general erudition and its social environment. A detailed analysis of the speech portrait is based on specific language levels: phonetic, lexical, stylistic. This analysis of the features is a characteristic of different levels of realization of a linguistic personality.

Style APA, Harvard, Vancouver, ISO itp.

35

Zaslavnov, D. A., i G. G. Matveeva. "Bloggers’ Speech Behavior: Analysis and Diagnosis of Personal Traits from the Perspective of Implicit and Functional Pragmalinguistics". Professional Discourse & Communication 5, nr 3 (22.09.2023): 126–42. http://dx.doi.org/10.24833/2687-0126-2023-5-3-126-142.

Pełny tekst źródła

Streszczenie:

The aim of this paper is to present a comprehensive methodology for conducting both traditional and modified content analysis using transcripts of spoken language from video bloggers as source material. The specific focus of this research centers around video content dedicated to reviewing retro automotive vehicles. The authors delve into two fundamental branches of pragmalinguistics, namely the implicit and functional aspects, while also detailing the analytical techniques employed within these paradigms. The practical application of these methods is illustrated using the oral speeches of the blogger Alexander Chikunov as a case study, providing a clear and tangible demonstration of the process for diagnosing individual personality traits. The initial phase involves an analysis of the material through the lens of implicit pragmalinguistics, encompassing the frequency analysis of speech patterns within the context of selected linguistic strategies, coupled with rigorous statistical data processing. The outcomes pertaining to a specific blogger are subsequently juxtaposed against data from other bloggers within the same genre, thereby facilitating the identification of shared, stereotypical, and unique personality characteristics attributed to the blogger. Moving forward, this article highlights individual traits of the blogger, which were discerned through traditional content analysis techniques. Finally, the study involves an insightful interpretation of the acquired data, culminating in the development of a nuanced portrait of Alexander Chikunov’s speech behavior. A notable aspect of this research lies in its pioneering effort to discern and systematize linguistic features exclusively found within the domain of video blogs. This is achieved by utilizing unscripted spoken language from bloggers as empirical evidence, adding a distinctive dimension to the study’s scientific novelty.

Style APA, Harvard, Vancouver, ISO itp.

36

Liao, Hsiu-Li, Su-Houn Liu i Shih-Ming Pi. "Modeling Motivations for Blogging: An Expectancy Theory Analysis". Social Behavior and Personality: an international journal 39, nr 2 (1.03.2011): 251–64. http://dx.doi.org/10.2224/sbp.2011.39.2.251.

Pełny tekst źródła

Streszczenie:

Expectancy theory is applied to construct a conceptual framework and identify key factors that motivate bloggers to create and maintain a weblog. A questionnaire was distributed to 177 bloggers. Our research findings suggest that bloggers with high motivational rewards have the highest levels of blogging intention, and that a blogger with higher blogging intention is willing to invest more time in maintaining their blog and posts more articles on their blog. Pouring out feelings and regularly connecting with friends and acquaintances were the two most important motivational rewards. Unlike news reporters, intrinsic rewards are more important than extrinsic rewards for bloggers. For the bloggers studied here, blogging is a reliable tool to ensure that people they care about have an easy way of keeping in contact with them.

Style APA, Harvard, Vancouver, ISO itp.

37

Nugroho, Onggoboyo Adi. "Structure and dynamics of Indonesian blogger community in virtual space". SOCIOLOGIA DELLA COMUNICAZIONE, nr 40 (czerwiec 2010): 145–66. http://dx.doi.org/10.3280/sc2009-040012.

Pełny tekst źródła

Streszczenie:

During the last decade, the number of Indonesian bloggers has increased fast. This qualitative study aims to view the formation and development processes of Indonesian bloggers. It considers their structure, configuration and dynamics, either in relation to bloggers as an individual or as communities. The structure relates to properties that form a blog in the display format, where language as digital text-based is the most important property. Configuration explains the relation among blogs. Dynamics describe the processes that happen in the system. Our results show many patterns. There is a structure paradox in Indonesian bloggers' social system: they are culturally equal, but structurally stratified. To conclude, the processes of the formation and development of Indonesian bloggers' communities are an autonomous system building which still evolve. In this situation, Indonesian communities' blogger has a similar characteristic dealing with autopoietic system.

Style APA, Harvard, Vancouver, ISO itp.

38

Yasyshena, Valentyna, Alla Dolyuk i Tetyana Bondaryeva. "Content marketing strategies, accounting and taxation of blogger activities in Ukraine". Herald of Economics, nr 4 (14.01.2023): 84. http://dx.doi.org/10.35774/visnyk2022.04.084.

Pełny tekst źródła

Streszczenie:

Introduction. Internet marketing today is one of the most promising areas of marketing development in Ukraine. Blogging as a component of Internet marketing is actively developing and brings significant profits to bloggers. Since blogging is an economic activity, it needs proper reflection in the field of accounting and taxation with proper development of relevant provisions of domestic legislation.The purpos of the article is to analyze content marketing strategies in Internet literature using the example of the content novel «The Age of Glory and Hope» by Evgeny Litvak, to improve accounting and taxation procedures related to blogging activities, and to outline the prospects for its conduct in Ukraine.Research methods. In the research process, in particular, the following methods were used: analysis and synthesis - to study the object and subject of research; abstract- logical - for theoretical generalizations and formulation of conclusions; constructive and experimental - to form a decision with the help of analytical support; tabular – for a visual representation of the formation of pricing of paintings.Research results. The content marketing strategy was analyzed using the example of the network author’s works of «litweeks», it was proved that a successful marketing strategy allows you to get a good financial income, and therefore the opportunity to officially register your activity and pay taxes to the state budget. Prospects for the development of blogging activity in Ukraine are revealed. Procedures for accounting and taxation of blogging activities in Ukraine have been revealed. The main advantages for the socio- economic development of the state from the official activity of a blogger are outlined, and problematic areas in the formation of the official online business of Internet literature in Ukraine are identified.Results. The main provisions of this study in the form of proposals can provide a number of benefits for the official online business business in Ukraine. Staffing at the legislative level of blogger activity, accounting and taxation of bloggers is a significant contribution to the socio-economic development of the state, will help to increase the revenues to the state budget, harmonize the activity of the blogger and the employer and will become the key to social guarantees for bloggers. Increasing the attractiveness of the blogger profession will contribute to the development of this area of activity.Discussion. A successfully chosen marketing strategy (for example, Yevgeny Litvak’s writer’s blog) allows you to increase your popularity, establish a strong connection with the audience and attract new advertisers.If bloggers develop their activities and want to earn significant profits, they must account for the income they receive and pay taxes. An important factor in the cooperation of an advertiser with a blogger is taxation, which allows transparent reporting to the tax office and honest payment of taxes.During the consideration of procedures for accounting and taxation of operations and processes of blogger activity in Ukraine, it is proposed to add a separate KVED with the name «blogger activity». Changes should be made to the Tax Code of Ukraine and accounting and taxation conditions for blogging activities should be established.

Style APA, Harvard, Vancouver, ISO itp.

39

Tan Jaya, Thalia, i Ahmad Junaidi. "Pembentukan Personal Branding Prawnche Ngaditowo melalui Media Sosial Instagram @Foodventurer_". Kiwari 3, nr 1 (18.03.2024): 149–55. http://dx.doi.org/10.24912/ki.v3i1.29407.

Pełny tekst źródła

Streszczenie:

In the digital era like today, the use of social media is an activity that is loved by people of all ages. With social media, all kinds of information can be easily obtained and disseminated. The rise of food bloggers, which are increasing in number in Indonesia, makes it increasingly difficult to create a strong identity. A food blogger must have its own characteristics that distinguish it from other food bloggers and also credibility that cannot be forgotten, so personal branding activities really need to be done. This research uses a qualitative approach. This study focuses on the personal branding analysis of food blogger Prawnche Ngaditowo on the social media Instagram @foodventurer_. The conclusion that the researchers got was that Prawnche, who works as a food blogger, focuses on uploading content related to the culinary world. By becoming a well-known food blogger, Prawnche remains himself without trying to cover it up with another identity. The reviews given by Prawnche are based on honesty and truthfulness. Prawnche is also seen frequently replying to comments or interacting with his followers. This is in accordance with the theory of personal branding. Pada era digital seperti sekarang ini, penggunaan media sosial merupakan salah satu aktivitas yang digandrungi oleh masyarakat dari semua kalangan umur. Dengan media sosial, segala macam informasi dapat dengan mudah didapat dan disebarluaskan. Maraknya food blogger yang sekian banyak bertambah di Indonesia menjadikan semakin sulit menciptakan identitas yang kuat. Seorang food blogger harus memiliki ciri khas tersendiri yang membedakannya dengan food blogger lain dan juga kredibilitas yang tidak bisa terlupakan sehingga aktivitas personal branding sangat perlu dilakukan. Penelitian ini mengunakan pendekatan kualitatif. Penelitian ini memfokuskan pada analisis personal branding food blogger Prawnche Ngaditowo di media sosial Instagram @foodventurer_. Simpulan yang peneliti dapatkan adalah Prawnche yang berprofesi sebagai seorang food blogger memfokuskan dirinya untuk mengunggah konten yang berkaitan dengan dunia kuliner. Dengan menjadi seorang food blogger ternama, Prawnche tetap menjadi dirinya sendiri tanpa mencoba menutupinya dengan identitas lain. Ulasan yang diberikan oleh Prawnche berlandaskan kejujuran dan apa adanya. Prawnche juga terlihat seringkali membalas komentar-komentar atau berinteraksi dengan para pengikutnya. Hal ini telah sesuai dengan teori Personal Branding.

Style APA, Harvard, Vancouver, ISO itp.

40

Adelia, Renata, i Roswita Oktavianti. "Komunikasi Interaktif Food Blogger Pada Media Sosial Instagram (Studi Kasus Akun @Anak.Kuliner Dan @Eatandcouple)". Prologia 3, nr 1 (9.12.2019): 209. http://dx.doi.org/10.24912/pr.v3i1.6241.

Pełny tekst źródła

Streszczenie:

Dalam era modern, kegiatan komunikasi didukung oleh adanya kemajuan di bidang teknologi yang melahirkan media sosial. Adanya media sosial memungkinkan penggunanya untuk dapat mengakses informasi dengan cepat dan mudah. Kemudian muncul food blogger yang memberikan pengaruh dalam bidang kuliner. Makanan kini dianggap memiliki nilai estetika dan dijadikan sebagai objek foto yang kemudian diberi ulasan. Penelitian ini ingin mengetahui bagaimana komunikasi interaktif yang dilakukan oleh food bloggers melalui media sosial Instagram. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dan metode studi kasus. Simpulan penelitian ini adalah Instagram merupakan media sosial yang sangat akrab di kalangan generasi muda, selain itu kepopuleran food blogger tak lepas dari peranan sekelompok orang yang menjadi followers-nya. Hal tersebut juga didukung oleh komunikasi interaktif yang bertujuan untuk mendapat feed back mengenai barang yang telah diunggah atau dipasarkan melalui media sosial. Food bloggers juga menunjukkan kreativitas dan passion mereka melalui ulasan yang jujur.

Style APA, Harvard, Vancouver, ISO itp.

41

Akhmaeva, L. G. "TECHNIQUES FOR BLOGGERS WORKING WITH A MALE TARGET AUDIENCE ON THE EXAMPLE OF RUSSIAN BLOGGER DMITRY “GOBLIN” PUCHKOV". Vestnik Universiteta, nr 8 (24.09.2020): 155–61. http://dx.doi.org/10.26425/1816-4277-2020-8-155-161.

Pełny tekst źródła

Streszczenie:

The concept of “blogger” as an integral and important part of “influence marketing”, as well as techniques and examples of competent work with the segment and advertising integration on the example of Russian blogger Dmitry “Goblin” Puchkov has been considered. The marketing mechanisms that the brand generally uses when attracting bloggers to promote the product have been reviewed. A number of methods of competent work of blogger Dmitry “Goblin” Puchkov with a male target audience has been highlighted, the resources on which he carries out his activities and the content contained on them have been considered. Recommendations to marketers aimed at an adult male audience for the successful development of channels with subsequent placement of advertising content have been given.

Style APA, Harvard, Vancouver, ISO itp.

42

Верзина, Я. Д., i Ю. А. Польшина. "Representation of culinary video blogger’s national identity (based on Russian language variants)". Modern Humanities Success, nr 5 (28.05.2024): 21–32. http://dx.doi.org/10.58224/2618-7175-2024-5-21-32.

Pełny tekst źródła

Streszczenie:

в данной статье рассматриваются проявления национальной идентичности кулинарных видеоблогеров, ведущих блоги на русском языке и являющихся носителями различных вариантов русского языка и различных национальных идентичностей. Определена структура анализа манифестаций национальной идентичности кулинарных видеоблогеров в гастрономическом медиа-дискурсе, который понимается как особый вид дискурса, гетерогенный по своей природе, реализующийся на стыке нескольких типов дискурса и обладающий такими характеристиками, как односторонность коммуникации, вербализация описания действий говорящего в момент речи, вербализация сенсуальных (вкуса, цвета, запаха, текстуры) параметров. Также дается определение вариантов языка и приводятся параметры, позволяющие выделить отдельный вариант. При исследовании материала, видеороликов трёх кулинарных блогеров, являющихся носителями различных вариантов русского языка (грузинского, корейского и турецкого), методом дискурсивного анализа обнаружены прагматические проявления национальной культуры кулинарного видеоблогера в гастрономическом видеодискурсе, актуализируемые в следующих аспектах: культурном, лингвистическом и медийном. Выявлены как индивидуальные проявления национальной идентичности в гастрономическом дискурсе кулинарных видеоблогеров (представление ингредиентов на двух языках, визуальный перевод национальных явлений, музыкальное оформление, создание окказионализмов путем сочетания двух языков), так и универсальные, характерные для данного типа дискурса в целом, вне зависимости от варианта языка (описание национальных блюд, отсылки к предметам и явлениям национальной культуры, национально-специфичная кулинарная техника, калькирование и использование наименований национальных блюд в названиях роликов). Универсальные способы манифестации национальной идентичности кулинарного видеоблогера проявляются во всех трёх аспектах: культурном, лингвистическом и медийном. this article covers the manifestations of representation of the national identity of culinary video bloggers. All the video bloggers make videos in Russian and represent different variants of the Russian language as well as national identities. The structure of the analysis of the manifestations of the national identity of culinary video bloggers is determined. Media food discourse is defined as a special type of discourse combining several other types of discourse and characterized with one-sided communication, verbalized descriptions of blogger’s actions and verbalization of sensual parameters. The article presents the definition of language variants, as well as the factors that allow identifying a language variant. Three culinary video bloggers were selected for the analysis. Speeches of all the bloggers selected represent variants of the Russian language (Georgian, Korean and Turkish). Pragmatic manifestations of the national culture of a culinary video blogger were discovered by the means of discursive analysis. These manifestations are presented in the following aspects: cultural, linguistic and media aspects. The study reveals the unique manifestations of the national identity of culinary video bloggers, which include ingredients presentation in two languages, visual translation of the national phenomena, musical design, new words formation, as well as universal manifestations of the national identity, those include national dishes descriptions, cultural phenomena references, national specific cooking technique, loan translation and the names of the national dishes in the video titles. Universal manifestation methods of the national identity of culinary video bloggers are defined in all three aspects respectively.

Style APA, Harvard, Vancouver, ISO itp.

43

Shi, Ruining. "The Discourse Power Construction of Male Beauty Bloggers and the Disciplined Female Audience from the Perspective of Body". Communications in Humanities Research 18, nr 1 (7.12.2023): 123–29. http://dx.doi.org/10.54254/2753-7064/18/20231142.

Pełny tekst źródła

Streszczenie:

With the continuous development of online short video economy, the number of female consumers is also on the rise, among which many male beauty bloggers have joined the short video industry. With the female economy in full swing, some male make-up bloggers are trying to show their masculinity and reinforce female fans with mansplaining. The study, conducted on TikToks beauty blog Kaikai Next door, assessed whether his communication style reflected examples of male preaching from a body-theory perspective.The results indicate that Kaikai Next doors evaluation of the female body continues to be influenced by the male-centric gaze, while male discourse perpetuates the idea of patriarchal culture. This statement elucidates the influence of women and the limitations they face, while simultaneously acknowledging their capacity for resistance. When KaiKai next door, a male beauty blogger, uses symbolic violence and the patriarchal ideology of women otherization to construct a male online image of himself by using female consumers, it results in the oppression of womens living space and the bullying of womens self-worth. However, the qualitative study of only one beauty blogger cannot describe the whole social situation, but this beauty blogger can reflect some gender problems that do exist in society. This study is committed to providing help and reference for promoting an equal society, resisting hegemonic rule and defending ones own rights and interests.

Style APA, Harvard, Vancouver, ISO itp.

44

Intyaswati, Drina, i Ratu Laura M. B. P. "PENINGKATAN EKSISTENSI BLOGGER MELALUI KOMUNITAS VIRTUAL (AN INCREASE OF BLOGGER EXISTENCE THROUGH VIRTUAL COMMUNITY)". Jurnal The Messenger 9, nr 2 (26.07.2017): 210. http://dx.doi.org/10.26623/themessenger.v9i2.389.

Pełny tekst źródła

Streszczenie:

<em>As a writer (blogger) would be exist with as a member of a virtual community, because it will add who can access his writings. The purpose of this paper is, to know the role of virtual community in the existence of bloggers and how it can improve the productivity of writings. This study used emak2blogger.com website as study material. The method used is descriptive qualitative with interview informans to describe the virtual community Kumpulan Emak Blogger (KEB) and also content analysis. The results showed that there is better existence as a blogger for KEB members, since the blogger has a place that is able to express their creativity. By joining the KEB knowledge and ability of writing in a blog be increased, and also the increased blog traffic. Group communication contained in community KEB, in addition, interpersonal communication was used by members of KEB to communicate intensively.</em>

Style APA, Harvard, Vancouver, ISO itp.

45

Li, Nuoran, Yixuan Yan i Yifei Zhao. "The Impact of Beauty We Media Bloggers on Users Purchase Intention". Communications in Humanities Research 8, nr 1 (31.10.2023): 308–21. http://dx.doi.org/10.54254/2753-7064/8/20231083.

Pełny tekst źródła

Streszczenie:

With the improvement of peoples material living standards and the soaring happiness index, more and more people have begun to pay attention to their appearance, so the demand for beauty products is increasing, promoting the growth of the beauty market industry. The popularity of TikTok and other social platforms led to the endless emergence of beauty we-media blogger. They have gradually become key opinion leaders in the beauty industry, and users also need the guidance of beauty we-media bloggers when buying cosmetics. This study takes TikTok platform as an example to explore the impact of beauty we-media bloggers on users purchase intentions. This paper analyzes data through systematic sampling, a questionnaire survey, and SPSS. Finally, the research proves that the influence of beauty makeup we-media bloggers on users purchase intention has three aspects: positive, negative, and irrelevant.

Style APA, Harvard, Vancouver, ISO itp.

46

Stasiuk-Krajewska, Karina. "Bloger a dziennikarz. O dziennikarstwie, blogowaniu i ich wzajemnych relacjach". Dziennikarstwo i Media 8 (24.05.2018): 103–17. http://dx.doi.org/10.19195/2082-8322.8.8.

Pełny tekst źródła

Streszczenie:

Bloggers and journalists. On journalism, blogging and relations between themThe paper is an attempt to reconstruct the identity and self-description of bloggers on the basis of an analysis of their presentations in tabs like “About me” on their blogs. The reconstruction is carried out in the context of the identity and self-description of the journalistic profession. Its basic goal is to answer the question about the relations between journalism and blogging, especially in the context of the ethical framework of the journalistic profession and its social functions. The author concludes that these identities — of the blogger and the journalist — are fundamentally separate.

Style APA, Harvard, Vancouver, ISO itp.

47

Walden, Justin, Denise Bortree i Marcia DiStaso. "This blog brought to you by … exploring blogger perceptions of a product endorsement policy and reviews". Journal of Communication Management 19, nr 3 (3.08.2015): 254–69. http://dx.doi.org/10.1108/jcom-08-2013-0065.

Pełny tekst źródła

Streszczenie:

Purpose – The purpose of this paper is to explore how a change to a US policy about product testimonials affected bloggers and to understand bloggers’ perceptions of the organization-blogger relationship (OBR). Design/methodology/approach – This study utilizes a survey (n=173) with closed and open-ended questions, and both quantitative and qualitative data are analyzed. Findings – Bloggers’ decisions to accept compensation for a review may influence how much control they feel they have over the OBR. Qualitative data indicate that even as bloggers seek access to products to review, they prefer to maintain editorial control over the review process. Research limitations/implications – The study extends the transparency literature in public relations and relationship management theory by exploring the relationship between bloggers and public relations professionals through the lens of a disclosure policy. Practical implications – Recommendations are offered for public relations professionals in how to maintain transparent relationships with bloggers. Social implications – Qualitative data reveal concern among bloggers about efforts to persuade them and what they should disclose; this may impact the trust that consumers have in reviews at blogs. Originality/value – The study demonstrates the effects of review behaviors on the OBR and offers an organic explanation of how this relationship evolves. This is important as consumers are increasingly consulting blogs for product information. This issue also has relevance to public relations professionals, who are encouraged to broach the issue of transparency with bloggers.

Style APA, Harvard, Vancouver, ISO itp.

48

Mickevičiūtė, Akvilė, i Daiva Siudikienė. "The Role of Fashion Bloggers in Fashion Marketing Communication". Informacijos mokslai 85 (28.10.2019): 8–23. http://dx.doi.org/10.15388/im.2019.85.15.

Pełny tekst źródła

Streszczenie:

Because of digitization and internet development that took place in the 21st century, fashion industry has been consistently encountering various challenges. While the popularity of social media continues to grow, a new player in fashion industry, along with the medium they control, has emerged – the fashion blogger and the fashion blog. After gaining millions of followers on social media, bloggers acquired a certain power position – they can influence the opinion of their audience. With the popularity of social media, fashion bloggers, who gain a certain position of power through the acquisition of large numbers of followers across social networks, can shape their followers’ opinions, present a variety of fashion product reviews, and participate in the consumer decision-making processes. For fashion companies, collaborations with bloggers are becoming more relevant and an increasing part of a fashion brand marketing strategy. This article introduces theoretical and empirical research that was carried out to analyze and explore the role of fashion bloggers in modern fashion marketing communication. Fashion companies seek to exploit this advantage for commercial purposes and include blogs as advertising channels into their marketing strategy. This article aims to analyze the role of blogs in the modern fashion industry. In order to reach that, the following objectives were set: to research the attributes of the fashion industry and fashion marketing in the 21st century; to analyze the definition, features, types, and significance of fashion blogs with reference to the current fashion industry; to examine the aspects of connection forming between fashion blogger and its audience; to explore the features of Lithuania’s fashion bloggers’ activities and the strategies they use to develop their ties with significant target audiences of the fashion sector. In order to reach the aim of research, two empirical research methods were combined: semi-structured interviews with fashion bloggers and a questionnaire for the followers of fashion blogs. During the study it was established that the role of Lithuania’s fashion blogs is best seen in fashion marketing – blogs are the mediators between fashion companies and consumers. They form a personal bond with consumers and organically disseminate fashion trends to a wide audience.

Style APA, Harvard, Vancouver, ISO itp.

49

Sterlikov, Dmitry A. "Features of network video content naming". Neophilology, nr 4 (2023): 970–78. http://dx.doi.org/10.20310/2587-6953-2023-9-4-970-978.

Pełny tekst źródła

Streszczenie:

The active development of new media and the growth of their influence on the traditional media provokes interest in this sector on the part of researchers. And in connection with the activation of the consumption of audiovisual information, the video blogging sector is attracting more and more attention. The latter develops in a highly competitive environment. A blogger faces a difficult task – to win the attention of the audience in competition with other bloggers, platforms and reality. One of the means of solving this problem is naming. The name of the video content is able to attract an audience to it and promote the channel. The study analyzes the methods and techniques, which are used by the most popular video bloggers of Russian-speaking sector of the Internet in the field of naming. The conditions for the primary attraction of attention, as well as the means of emotional impact that bloggers use most often, are given.

Style APA, Harvard, Vancouver, ISO itp.

50

Angulo-Jiménez, Henry, Marisela Bonilla-López i Esteban Rojas-Ramírez. "Foreign Language Learning". Topics in Language Disorders 44, nr 1 (styczeń 2024): 44–62. http://dx.doi.org/10.1097/tld.0000000000000332.

Pełny tekst źródła

Streszczenie:

Purpose: Although autistic perspectives are paramount for evidence-based practice and the neurodiversity paradigm, they are often underrepresented in research and have only recently started to get attention from professionals in different fields, including communication sciences and disorders (CSD) and foreign language teaching (FLT). To alleviate this situation, we conducted an exploratory study on the experiences of self-identified autistic bloggers with foreign language learning (FLL). Methods: We used deductive thematic analysis to characterize the bloggers and establish the perceived effect of autism on FLL. Results: Our analysis of 14 blog posts revealed that the typical blogger had an autism diagnosis, spoke English natively, and had learned Spanish or French as a foreign language through formal instruction and/or self-teaching. We also found that all the bloggers acknowledged both positive and negative effects of autism on FLL, with more bloggers focusing on positive effects. Conclusions: Findings highlight the need for professionals in CSD and FLT to (a) avoid making assumptions about the FLL capabilities of autistic individuals, (b) consult with autistic individuals regarding the perceived value of autistic traits for FLL, and (c) engage in interprofessional practice with each other.

Style APA, Harvard, Vancouver, ISO itp.

Artykuły w czasopismach na temat „Bloggere”

Utwórz poprawne odniesienie w stylach APA, MLA, Chicago, Harvard i wielu innych