Zaloguj się

Gotowe bibliografie tematyczne / Baby Boomer / Artykuły w czasopismach

Kliknij ten link, aby zobaczyć inne rodzaje publikacji na ten temat: Baby Boomer.

Artykuły w czasopismach na temat „Baby Boomer”

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 11 marca 2023

Utwórz poprawne odniesienie w stylach APA, MLA, Chicago, Harvard i wielu innych

Wybierz rodzaj źródła:

Sprawdź 50 najlepszych artykułów w czasopismach naukowych na temat „Baby Boomer”.

Przycisk „Dodaj do bibliografii” jest dostępny obok każdej pracy w bibliografii. Użyj go – a my automatycznie utworzymy odniesienie bibliograficzne do wybranej pracy w stylu cytowania, którego potrzebujesz: APA, MLA, Harvard, Chicago, Vancouver itp.

Możesz również pobrać pełny tekst publikacji naukowej w formacie „.pdf” i przeczytać adnotację do pracy online, jeśli odpowiednie parametry są dostępne w metadanych.

Przeglądaj artykuły w czasopismach z różnych dziedzin i twórz odpowiednie bibliografie.

1

Zhang, Ting. "Eight types of “baby boomer” entrepreneurs". Australian Journal of Career Development 28, nr 1 (19.02.2019): 61–72. http://dx.doi.org/10.1177/1038416218810220.

Pełny tekst źródła

Streszczenie:

This study developed a typology of eight heterogeneous types of baby boomer entrepreneurs and extended the occupational choice model regarding driving factors for entrepreneurialism in this population. The study relied on monthly USA Current Population Survey data across 11 years (2006–2016), and using 2-sample t-tests and multilevel mixed-effects logistic regression models that incorporated both individual- and metropolitan-level effects, found that new and unincorporated baby boomer entrepreneurs were more likely than their continuing and incorporated counterparts, respectively, to come from central cities, and that continuing, new opportunity, full-time, and incorporated baby boomer entrepreneurs were more likely than new, new necessity, part-time, and unincorporated baby boomer entrepreneurs, respectively, to be physically healthier and better educated. The typology and findings on USA baby boomers have global implications for career progression in older workers.

Style APA, Harvard, Vancouver, ISO itp.

2

Mulyanti, Rita Yuni. "PERBEDAAN NILAI-NILAI KERJA GENERASI BABY BOOMER, GENERASI X DAN GENERASI Y (Survey Pada Karyawan Hotel Provinsi Jawa Barat)". Jurnal Ekobis : Ekonomi Bisnis & Manajemen 11, nr 1 (31.03.2021): 79–91. http://dx.doi.org/10.37932/j.e.v11i1.251.

Pełny tekst źródła

Streszczenie:

Setiap generasi memiliki nilai-nilai yang dibentuk oleh peristiwa-peristiwa penting dalam sejarah yang mengubah arah perkembangan masyarakat tempat generasi itu dibesarkan secara fundamental. Peristiwa ini memengaruhi nilai, preferensi, dan perilaku saat bekerja. Artikel ini menjelaskan tentang perbedaan nilai yang dianut oleh generasi baby boomer, generasi X, dan generasi Y di tempat kerja. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif kausatif, dengan data primer yang dikumpulkan melalui survei pada 400 orang karyawan hotel di Provinsi Jawa Barat. Sebanyak 55 orang karyawan generasi baby boomer, 144 karyawan generasi X dan 201 karyawan generasi Y telah mengisi kuesioner. Data yang diperoleh dianalisis menggunakan uji Kruskall Wallis dan dilanjutkan dengan uji post hoc dengan uji Mann Whitney. Hasil analisis data menunjukkan adanya perbedaan nilai-nilai antara generasi baby boomer, X dan Y. Generasi baby boomer memiliki kepatuhan yang berbeda dengan generasi X dan generasi Y. Generasi baby boomer dan generasi Y juga memiliki perbedaan nilai-nilai yang berkaitan dengan work life balance. Selain itu juga ditemukan perbedaan antara generasi X dengan generasi Y pada nilai-nilai yang berkaitan dengan kepatuhan, work life balance dan pengaruh. Perbedaan nilai-nilai generasi perlu dikelola dengan baik agar dapat bersinergi dalam mencapai tujuan perusahaan.Kata kunci: Nilai-nilai generasi, generasi X, generasi Y, baby boomer, uji beda, Kruskall Wallis ABSTRACTEach generation has values shaped by important events in history that fundamentally changed the direction of the development of the society in which that generation was raised. These events affect your values, preferences, and on-the-job behavior. This article describes the different values held by the baby boomer generation, generation X, and generation Y in the workplace. The research method used in this research is descriptive causative, with primary data collected through a survey of 400 hotel employees in West Java Province. A total of 55 employees of the baby boomer generation, 144 of the X generation and 201 of the Y generation employees have filled out the questionnaire. The data obtained were analyzed using the Kruskall Wallis test and followed by the post hoc test with the Mann Whitney test. The results of data analysis show that there are differences in values between the baby boomer generations, X and Y. The baby boomer generations have different obedience from generation X and generation Y. The baby boomer generation and Y generation also have different values related to work life balance. In addition, differences were also found between generation X and generation Y on values related to compliance, work life balance and influence. The differences in the values created need to be managed properly in order to synergize in achieving company goalsKeywords: generation values, generation X, generation Y, baby boomers, different test, Kruskall Wallis

Style APA, Harvard, Vancouver, ISO itp.

3

Salt, Bernard. "Baby boomer obituary". Australian Planner 42, nr 2 (styczeń 2005): 18–19. http://dx.doi.org/10.1080/07293682.2005.9982410.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

4

Mossburg, Sarah E. "Baby boomer retirement". Nursing Management (Springhouse) 49, nr 3 (marzec 2018): 13–14. http://dx.doi.org/10.1097/01.numa.0000530428.53528.f2.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

5

Sparks Coburn, Amy, i Samantha J. Hall. "Generational differences in nurses’ characteristics, job satisfaction, quality of work life, and psychological empowerment". Journal of Hospital Administration 3, nr 5 (9.05.2014): 124. http://dx.doi.org/10.5430/jha.v3n5p124.

Pełny tekst źródła

Streszczenie:

Objective: Currently, there are four generations in the nursing workforce. Each generation holds a different set of values that create challenges for managing a multi-generational workforce; these values affect nurses’ perceptions of quality of work life (QWL), psychological empowerment (PE), and job satisfaction (JS). The aims of this study are to (1) identify differences in the characteristics of Baby Boomer, Generation X, and Millennial nurses, (2) identify differences in the QWL between Baby Boomer, Generation X, and Millennial nurses, (3) identify differences in JS between Baby Boomer, Generation X, and Millennial nurses, and (4) identify differences in PE between Baby Boomer, Generation X, and Millennial nurses. Methods: This descriptive, comparative design was conducted via a web-based survey among 223 registered nurses in the USA. Data was collected using Survey Monkey. Results: Baby Boomers had significantly more years of experience, higher levels of both PE and JS as compared to Generation X and Millennial nurses. Conclusions: The findings of this study indicate the prominence of RNs’ sociological value systems on their perceptions of their workplace. Based on these findings, nurse managers can work to create an environment that is supportive of multiple generations; an environment that enhances PE and, in turn, JS.

Style APA, Harvard, Vancouver, ISO itp.

6

Karisto, Antti. "Finnish Baby Boomers and the Emergence of the Third Age". International Journal of Ageing and Later Life 2, nr 2 (2.04.2008): 91–108. http://dx.doi.org/10.3384/ijal.1652-8670.072291.

Pełny tekst źródła

Streszczenie:

This paper examines the lives of baby boomers in Finland, and is based on several studies previously published in Finnish. The article considers the particular characteristics of this group of baby boomers. It then discusses whether the baby boom cohorts can also be called a generation. Following this, the life course of the boomer generation is contrasted with various images that have appeared in the media and elsewhere about their lives. Boomers have been presented as a radical’ or ’selfish’ generation. This article proposes two new themes: boomers as a crossroads generation and boomers as a bridging generation. The paper also considers the emergence of the third age as approached from a generational perspective. The third age has been defined as a generational field underpinned by agency and consumption, with its roots in the youth culture of the post-war decades. This characterization is also highly relevant to the Finnish case, but needs to be elaborated by taking into account socio-historical knowledge of the distinctive life course of the boomer generation.

Style APA, Harvard, Vancouver, ISO itp.

7

Król, Małgorzata. "Generational Differences in the Evaluation of Labor Market Leaving Models: The Example of the Baby Boomer Generation and Generation Z". Zarządzanie Zasobami Ludzkimi 133, nr 2 (15.04.2020): 89–104. http://dx.doi.org/10.5604/01.3001.0014.0735.

Pełny tekst źródła

Streszczenie:

Considerations contained in the article cover the issues of labor market leaving models and their evaluation by the representatives of two generations: one ending and the other beginning its professional activity. Consecutive parts of the article present brief characterizations of the generations under scrutiny (Baby Boomers and Generation Z), discuss the labor market leaving models that were the subject of evaluation (the rigid, flexible, and gradual models), and showcase the results of a survey carried out among 567 representatives of the two generations. An attempt was made to verify the research hypothesis on the basis of the survey results. That hypothesis assumed the existence of differences in the evaluation of labor market leaving models by representatives of Baby Boomers and Generation Z and posited that representatives of Generation Z rate the flexible and gradual models higher than representatives of the Baby Boomer generation, while the Baby Boomer generation rates the rigid model higher than Generation Z.

Style APA, Harvard, Vancouver, ISO itp.

8

Phillipson, Chris, Rebecca Leach, Annemarie Money i Simon Biggs. "Social and Cultural Constructions of Ageing: The Case of the Baby Boomers". Sociological Research Online 13, nr 3 (maj 2008): 1–14. http://dx.doi.org/10.5153/sro.1695.

Pełny tekst źródła

Streszczenie:

This paper examines social and cultural constructions of first wave baby boomers, those born in the period 1945-1954. Boomers are depicted, variously, as bringing new lifestyles and attitudes to ageing and retirement; or heralding economic disaster; or placing fresh burdens on health and social care services. The paper seeks to explore narratives about the boomer generation, drawing on sociological studies, the mass media and cultural and social histories of the post-war period. The article provides a critical analysis of the construction of boomers as a ‘problem generation’, exploring this from the perspective of demography, consumption and politics. The paper concludes with a research agenda for further work around the boomer generation.

Style APA, Harvard, Vancouver, ISO itp.

9

Swanepoel, De Wet, Robert H. Eikelboom, Michael L. Hunter, Peter L. Friedland i Marcus D. Atlas. "Self-Reported Hearing Loss in Baby Boomers from the Busselton Healthy Ageing Study: Audiometric Correspondence and Predictive Value". Journal of the American Academy of Audiology 24, nr 06 (czerwiec 2013): 514–21. http://dx.doi.org/10.3766/jaaa.24.6.7.

Pełny tekst źródła

Streszczenie:

Background: The baby boomer population will become high users of the health-care system in coming years. Self-report of hearing loss at a primary health-care visit may offer timely referrals to audiological services, but there has been no population-based study of self-reported hearing loss in the baby boomer generation. Purpose: To determine the clinical value and audiometric correspondence of self-reported hearing loss as a screening tool for the baby boomer population. Research Design: A population-based study, Busselton Healthy Ageing Study (BHAS), surveying baby boomers born between 1946 and 1964 from the shire of Busselton, Western Australia. Study Sample: A randomized sample of noninstitutionalized baby-boomers listed on the electoral roll (n = 6690) and resident in the shire are eligible to participate. This study reports on data from the first 1004 attendees (53.5% female) with a mean age of 56.23 (SD = 5.43). Data Collection and Analysis: Data from a self-report question on hearing loss and diagnostic pure tone audiometry was utilized for this study. Analysis included screening performance measures of self-report compared to audiometric cut-offs, receiver operator curve (ROC) to determine optimal level, analysis of variance to compare hearing status to self-report, and binary logistic regression to determine best audiometric predictors. Results: Of the sample, 16% self-reported hearing loss (72.1% males). Logistic regression indicated 4000 Hz as the most important individual frequency related to self-report while the four-frequency average (500, 1000, 2000, and 4000 Hz) >25 dB in the worse ear was the most significant averaged cutoff with 68% sensitivity and 87% specificity. Of those who self-reported a hearing loss, 80% had either a four-frequency average hearing loss >25 dB in the worse ear or a high-frequency average (4000 and 8000 Hz) hearing loss greater than 35 dB in the worse ear. Conclusions: Baby boomer adults who self-report hearing impairment on direct inquiry are most likely to have a hearing loss. A simple question at a primary health care visit may facilitate a timely referral for audiological services in a baby boomer adult, who may be more amenable to rehabilitation.

Style APA, Harvard, Vancouver, ISO itp.

10

Squyres, Debra. "Prioritizing the forgotten generation: why organizations should make boomers a key part of their talent acquisition strategy in 2020". Strategic HR Review 19, nr 3 (9.04.2020): 99–102. http://dx.doi.org/10.1108/shr-03-2020-0016.

Pełny tekst źródła

Streszczenie:

Purpose Every day, nearly 10,000 employees in the Baby Boomer generation retire from the US job market. However, many in this generation are not ready for a quiet, traditional retirement and are choosing to remain in the workforce – simply on their own terms. With more employment opportunities open to candidates in the US job market than almost ever before, employers should prioritize engaging these seasoned hires in their recruitment strategies. Design/methodology/approach Beamery’s Vice President of Customer Success Debra Squyres reviewed the most important reasons employers should not disregard the “forgotten generation” of candidates in their hiring strategies, especially when considering the diverse skills and roles Baby Boomers can bring to an enterprising workforce. Findings Among other job-specific skills and experience, the greatest benefits of recruiting new hires from the Baby Boomer generation are the candidates’ years of experience and likely leadership roles, propensity for in-person relationship-building and unique perspective in an ever-diverse workforce. Originality/value Highlighting the greatest benefits of Baby Boomer hires to employers is especially beneficial for those organizational leaders managing talent acquisition and retention.

Style APA, Harvard, Vancouver, ISO itp.

11

Rutherford, George. "Baby boomer sports injuries". Injury Control and Safety Promotion 8, nr 1 (marzec 2001): 51–53. http://dx.doi.org/10.1076/icsp.8.1.51.3369.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

12

Coleman, Linda Jane, Marie Hladikova i Maria Savelyeva. "The baby boomer market". Journal of Targeting, Measurement and Analysis for Marketing 14, nr 3 (kwiecień 2006): 191–209. http://dx.doi.org/10.1057/palgrave.jt.5740181.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

13

Grace Bauer. "Baby Boomer Issue(s)". Prairie Schooner 83, nr 3 (2009): 5–10. http://dx.doi.org/10.1353/psg.0.0279.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

14

Hennekam, Sophie. "Employability of older workers in the Netherlands: antecedents and consequences". International Journal of Manpower 36, nr 6 (7.09.2015): 931–46. http://dx.doi.org/10.1108/ijm-12-2013-0289.

Pełny tekst źródła

Streszczenie:

Purpose – The purpose of this paper is to examine self-perceived employability, the factors that influence this, the chances to find a job and retirement preferences of two generations older workers with a low occupational status in the creative industries in the Netherlands. Design/methodology/approach – Survey data including qualitative elements were obtained from 1,112 older workers registered in a job agency specialized in older workers. Correlations, t-tests and multiple regressions were performed to test the hypotheses, while the open questions were analyzed in a qualitative manner. Findings – The Veteran Generation reported a higher self-rated employability than the Baby Boomer Generation, found a job quicker and also preferred to retire later than the Baby Boomer Generation. In addition, they focussed on aspects that fostered their employability. The Baby Boomers, on the other hand, stressed the importance of some barriers that hindered their employability. The Baby Boomer Generation explained how external factors like negative stereotypes and being too expensive hinder their employability and chances at the labor market. Research limitations/implications – A limitation in the study is the use of a cross-sectional design that fails to capture the influence of the aging process. Practical implications – In the light of the aging population, knowledge about which factors influence the employability and labor participation of older workers is necessary. More insights about the differences and similarities among the various generations in the workforce can help organizations to take important decisions about human resource policies and practices. Originality/value – This study compared the Baby Boomer Generation to the Veteran Generation in a sector that is known for its unstable employment and hazardous working environments.

Style APA, Harvard, Vancouver, ISO itp.

15

Lim, Young Joon, i Jennifer Lemanski. "A Generational War Is Launched with The Birth of Ok Boomer in The Digital Age". Journal of Society and Media 4, nr 1 (20.04.2020): 1. http://dx.doi.org/10.26740/jsm.v4n1.p1-15.

Pełny tekst źródła

Streszczenie:

This study examined recent virality of “Ok Boomer” in the United States. The term of Ok Boomer gained overnight momentum in the public sphere as the symbol of a generational war. While previous research has primarily examined racial and gender tensions, this study introduced a new phenomenon of the generational conflict between “Ok Boomers” and “Baby Boomers,” in which social media originated the term of Ok Boomer and traditional media diffused it with framed meaning. Diffusion of Innovation theory was used to better understand the path of how “Ok Boomer” as a catchphrase, hashtag, noun cluster or trend resulted in attracting a massive amount of media and public attention. Relying on Node XL, Google Trends, and Nexus Nexis for data gathering and analyses, this study categorized four themes for a word, or an idea as an innovation to be publicly acknowledged: collaboration of social media and traditional media, public figures’ involvement for debate; confrontational social issues, and media-framed agenda. In sum, this study argues the term of Ok Boomer symbolizes the advent of a generational war in society in line with the long-standing race and gender wars in the media coverage.

Style APA, Harvard, Vancouver, ISO itp.

16

Miyawaki, Christina E., Erin D. Bouldin, Christopher A. Taylor i Lisa C. McGuire. "Baby Boomers Who Provide Informal Care for People Living with Dementia in the Community". International Journal of Environmental Research and Public Health 18, nr 18 (15.09.2021): 9694. http://dx.doi.org/10.3390/ijerph18189694.

Pełny tekst źródła

Streszczenie:

One in four Baby Boomers fills the informal caregiver role in the United States. The objectives of this study were to estimate the prevalence of Baby Boomers who are informal caregivers for people living with dementia and compare their physical and mental health status to caregivers for persons with conditions other than dementia using 2015–2018 Behavioral Risk Factor Surveillance System data (N = 10,602). We identified caregiving status (assisting a family member/friend with a long-term illness or disability in the past month, managing personal care, and not caring for a child/grandchild) and whether the care recipient’s major health condition was dementia. We calculated weighted estimates and used chi-square tests and log-binomial regression for comparisons of selected characteristics. Among Baby Boomer caregivers, 15.4% were caring for someone with dementia. Dementia caregivers were more likely to be female, caring for a parent/parent-in-law, and providing care longer than caregivers for persons without dementia. After adjusting for sociodemographic and caregiving characteristics, the prevalence of fair/poor health, frequent mental distress, and chronic conditions were similar across types of caregivers. Although no differences in caregiver’s physical and mental health by care recipient’s dementia status were found, we should underscore the importance of maintaining Baby Boomer caregivers’ health and well-being.

Style APA, Harvard, Vancouver, ISO itp.

17

Surya Dewi, Luh. "Angkringan sebagai Daya Tarik Generasi Baby Boomers". Jurnal Manajemen Bisnis 16, nr 1 (18.01.2019): 103. http://dx.doi.org/10.38043/jmb.v16i1.2022.

Pełny tekst źródła

Streszczenie:

ABSTRACT This study examines the interest of the baby boomer generation into angkringan consumers. The concept of culinary attraction includes diversity of culinary activities, typical food, convenient and clean location, unique and attractive venue design, good service, competitive market, price and value proportion, opportunity to socialize, cultural interaction with culinary, Family atmosphere, attractive environment, traditional, national and international products. The informants used in this study were eight informants, namely four baby boomer customers and four angkringan owners. Data collection is done by interviews, observation and documentation. Data analysis techniques are used to analyze qualitative method data. This study concluded that not only the millennial generation was affected by globalization. This can be seen from the millennial lifestyle style that mostly hang out, chat with friends and gatherings, but baby boomers also enjoy the influence of globalization. There are also many baby boomers who do the same thing, like hanging out at the end, gathering with friends and reunions and enjoying the moment or the past. This research is useful for customers and sellers that globalization not only has a negative influence but also a positive influence, one of which is like hanging out. It's a life style or western lifestyle. While drinking while hanging out, chatting and gathering. Can remember the past and get back or repeat the first moments.

Style APA, Harvard, Vancouver, ISO itp.

18

Fauziridwan, Meydy. "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN TEKNOLOGI MOBILE PAYMENT PADA GENERASI BABY BOOMERS DI INDONESIA". Journal of Digital Business and Management 1, nr 1 (7.02.2022): 1–14. http://dx.doi.org/10.32639/jdbm.v1i1.36.

Pełny tekst źródła

Streszczenie:

The use of technology today is enjoyed by all generations, but the baby boomers generation is the one who can have minimal knowledge of technology. The baby boomer generation itself is people who were born in 1946 – 1964. The purpose of this study is to determine the factors that influence mobile payment technology in the baby boomer generation. This research is a quantitative research and the respondents in this study were 160 respondents. In this study, samples were taken by non-probability sampling, namely by purposive sampling technique. Based on the data analysis, it is known: (1) perceived usefulness has a positive and significant effect on behavioral intention to use, (2) perceived ease of use has a positive and significant effect on behavioral intention to use, (3) perceived risk has a negative and significant effect on behavioral intention to use (4) social influence has a positive and significant effect on behavioral intention to use.

Style APA, Harvard, Vancouver, ISO itp.

19

Buss, Carla Wilson. "Sources: The Baby Boomer Encyclopedia". Reference & User Services Quarterly 51, nr 3 (1.03.2012): 290–91. http://dx.doi.org/10.5860/rusq.51n3.290.2.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

20

Chauvel, Louis, i Fransje Smits. "The Endless Baby Boomer Generation". European Societies 17, nr 2 (3.02.2015): 242–78. http://dx.doi.org/10.1080/14616696.2015.1006133.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

21

Noethen, Daniela, i Sven Voelpel. "Baby-Boomer-Wissen, Bye-bye?" Ökologisches Wirtschaften - Fachzeitschrift 26, nr 2 (27.05.2011): 39. http://dx.doi.org/10.14512/oew.v26i2.1127.

Pełny tekst źródła

Streszczenie:

2011 ist das erste von circa 20 Jahren, in denen die geburtenstarken Jahrgänge der Baby-Boomer in Rente gehen. Das Risiko, dass sie ihr kostbares Wissen mit in den Ruhestand nehmen, ist groß. Der notwendige intergenerationale Wissenstransfer birgt einige Herausforderungen und stellt uns vor viele offene Fragen.

Style APA, Harvard, Vancouver, ISO itp.

22

GARRISON, D. "Baby-boomer nurses bowing out?" Nursing 38, nr 10 (październik 2008): 8. http://dx.doi.org/10.1097/01.nurse.0000337205.40818.85.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

23

Frey, Katelyn, Michael Vale i Toni Bisconti. "Lacking Warmth and Competence: How Younger Adults Utilize “OK Boomer” According to the Stereotype Content Model". Innovation in Aging 5, Supplement_1 (1.12.2021): 603. http://dx.doi.org/10.1093/geroni/igab046.2313.

Pełny tekst źródła

Streszczenie:

Abstract Younger adults have coined the popular retort “OK Boomer,” referring to the 76 million Baby Boomers born between 1946-1964. The Stereotype Content Model (SCM) is a framework used to assess stereotypical perceptions of various groups, and older adults generally fall in the paternalistic “high warmth/low competence” quadrant. The stereotypes behind “OK Boomer” could correspond to any of the four quadrants of the SCM. The present study's goals were to determine the parameters for using the phrase, how hostile and benevolent ageism may underlie its use, and whether or not the eponymous “Boomer” fits into the same cluster in the SCM as older adults in general. In a sample of 316 participants (18-33; M = 23; SD = 5.25), we found that age was related to using “OK Boomer” such that being younger is associated with feeling more comfortable using the phrase in front of anyone (r = -.208, p < .01), using the phrase more frequently (r = -.218, p < .01), and sharing “OK Boomer” memes, pictures, and jokes online (r = -.203, p < .01). Hostile ageism, but not benevolent, was associated with an increased likelihood of saying “OK Boomer” in front of anyone (r = .256, p < .01), to use it more frequently (r = .242, p < .01), and to share “OK Boomer” jokes online (r = .301, p < .01). Content analysis results indicate that “OK Boomer” does not correspond to the paternalistic quadrant of the SCM due to Boomers’ perceived low warmth.

Style APA, Harvard, Vancouver, ISO itp.

24

Hyekyung KIM i Kyoung Hee Ma. "Collectivist Value among Baby Boomers - Focusing on Former Period Baby Boomer Women in Korea -". Locality and Globality: Korean Journal of Social Sciences 39, nr 2 (sierpień 2015): 31–70. http://dx.doi.org/10.33071/ssricb.39.2.201508.31.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

25

Gibson, Jane Whitney, J. Preston Jones, Jennifer Cella, Cory Clark, Alexandra Epstein i Jennifer Haselberger. "Ageism And The Baby Boomers: Issues, Challenges And The TEAM Approach". Contemporary Issues in Education Research (CIER) 3, nr 1 (5.11.2010): 53. http://dx.doi.org/10.19030/cier.v3i1.161.

Pełny tekst źródła

Streszczenie:

This paper considers the issues and challenges associated with ageism relating to the Baby Boomer generation in Corporate America. Stereotypes about older workers are examined along with types of discrimination facing Boomers. The TEAM approach is proposed to combat ageism in the workplace. The strategy includes using intergenerational teams, education and training, awareness, accountability, and accommodation and mentoring as key components.

Style APA, Harvard, Vancouver, ISO itp.

26

Watanabe, Makoto. "Longitudinal Changes in Occupational Balance among Baby Boomers in Japan (1996–2016)". International Journal of Environmental Research and Public Health 20, nr 5 (24.02.2023): 4060. http://dx.doi.org/10.3390/ijerph20054060.

Pełny tekst źródła

Streszczenie:

In Japan, the proportion of the older adult population—the post-war baby boomer generation—is increasing rapidly and presenting new problems, such as suicide among baby boomers and the burden of family care. The purpose of this study was to clarify how baby boomers changed their occupational balance between their 40s and 60s. This study used public statistical data from the Survey on Time Use and Leisure Activities published by the Statistics Bureau of Japan to analyze the longitudinal characteristics of the time allocation of baby boomers. The findings of this study showed gender differences in occupational balance among the study population. The occupational balance of men changed due to occupational transition after mandatory retirement, but that of women did not change significantly. Longitudinally examining the time allocation changes of one generation revealed that the readjustment of occupational balance is necessary during life role changes, such as retirement. Moreover, if this readjustment is not carried out properly, individuals will experience role overload and loss.

Style APA, Harvard, Vancouver, ISO itp.

27

Bardo, Anthony R., Scott M. Lynch i Kenneth C. Land. "The Importance of the Baby Boom Cohort and the Great Recession in Understanding Age, Period, and Cohort Patterns in Happiness". Social Psychological and Personality Science 8, nr 3 (8.02.2017): 341–50. http://dx.doi.org/10.1177/1948550616673874.

Pełny tekst źródła

Streszczenie:

Twenge, Sherman, and Lyubomirsky (TSL) claim that long-term cultural changes have increased young adults’ happiness while reducing mature adults’ happiness. To establish their conclusion, TSL use trend analyses, as well as more sophisticated mixed-effects models, but their analyses are problematic. In particular, TSL’s trend analyses ignore a crucial cohort effect: well-known lower happiness among baby boomers. Furthermore, their data aggregation obscures the ephemerality of a recent period effect: the Great Recession. Finally, TSL overlook a key finding of their mixed-effects models that both pre- and post-Boomer cohorts became happier as they aged from young to mature adults. Our reanalyses of the data establish that the Baby Boomer cohort, the short-lived Great Recession, and unfortunate data aggregation account for TSL’s results. The well-established, long-term relationship between age and happiness remains as it has been for decades despite any cultural shifts that may have occurred disfavoring mature adults.

Style APA, Harvard, Vancouver, ISO itp.

28

Benson, Ebony, i Kim Y. Hiller Connell. "Fair trade consumption from the perspective of US Baby Boomers". Social Responsibility Journal 10, nr 2 (27.05.2014): 364–82. http://dx.doi.org/10.1108/srj-08-2012-0094.

Pełny tekst źródła

Streszczenie:

Purpose – The purpose of this study is to expand the knowledge base of Baby Boomers’ attitudes, behaviours and perceived barriers related to fair trade purchasing. Design/methodology/approach – This study included 168 Baby Boomers. Data were collected through an online questionnaire. Data analysis included a combination of both quantitative (descriptive statistics, independent samples t-tests and correlation analysis) and qualitative techniques. Findings – Findings indicated that the participants exhibited positive attitudes towards fair trade but were minimally engaged in fair trade purchasing. Furthermore, the participants perceived numerous barriers to purchasing fair trade products including the incompatibility of fair trade merchandise with lifestyles, the inability to touch and see fair trade products prior to purchase and difficulty in identifying fair trade items. Research limitations/implications – A limitation of this study is that the sample was well-educated university faculty and it is not representative of all Baby Boomers. Practical implications – Fair trade entities need to be more effective in marketing the advantages of the fair trade. Fair trade organizations should consider targeting marketing strategies specific to the unique demographic and psychographic characteristics of Baby Boomer consumers. Originality/value – This research expands understanding of the consumer behaviours of US Baby Boomers related to fair trade. An additional contribution is the comparison of differences in fair trade knowledge, attitudes and behaviours of Early vs Late Baby Boomers. It also has potentially important implications for fair trade organizations, as the paper discusses marketing strategies specific to Baby Boomers.

Style APA, Harvard, Vancouver, ISO itp.

29

Rahman, Osmud, i Hong Yu. "A study of Canadian female baby boomers". Journal of Fashion Marketing and Management: An International Journal 22, nr 4 (10.09.2018): 509–26. http://dx.doi.org/10.1108/jfmm-09-2017-0100.

Pełny tekst źródła

Streszczenie:

Purpose The purpose of this paper is to gain an understanding of baby boomers’ physiological and psychological needs through clothing consumption. Design/methodology/approach A qualitative research approach was employed for this study. Data were collected from two generational segments: early baby boomers (1946–1954), and late baby boomers (1955–1964). In total, 13 informants aged from 53 to 71 years were participated in this study. Content analysis and interpretive approach were used for data analysis. Findings According to the findings, there are several reasons why the baby boomers shopped for clothing, including a way of stress relief or retail therapy, wardrobe update, replacement of worn-out garments, attractiveness of clothing styles and convenience. Style, fit, comfort and colour were the four most important product evaluative cues. Other than product cues, age appropriateness is an important factor for clothing consumption. Many informants were disappointed with their current body type, shopping experience and the industry offers. Practical implications Age-appropriate clothing can give wearers greater self-assurance/-gratification. If fashion designers create their products based on the baby boomers’ cognitive age, it would probably increase their customers’ acceptance and satisfaction. Originality/value The rapid growth of the aging population is a global phenomenon. Therefore, investigating the needs and challenges of the baby boomer generation is both timely and imperative. This study intended to offer new knowledge on the issues of baby boomers’ unmet needs, and provide insights and implications to fashion practitioners.

Style APA, Harvard, Vancouver, ISO itp.

30

Polat, Soner, Çaǧlar Çelik i Yıldız Okçu. "School Administrators’ Perspectives on Teachers From Different Generations: SWOT Analysis". SAGE Open 9, nr 3 (lipiec 2019): 215824401986149. http://dx.doi.org/10.1177/2158244019861499.

Pełny tekst źródła

Streszczenie:

The aim of this study was to examine the perspective of school administrators with regard to teachers from different generations. In this study, the strengths, weaknesses, opportunities, and threats of each generation were examined. This study was conducted as a Strength, Weakness, Opportunity, and Threat (SWOT) analysis. The study group consisted of 26 school administrators from the Dilovası district of Kocaeli province, Turkey. According to the school administrators, the Baby Boomer generation shows their strengths with discipline and experience, Generation X with determination, and Generation Y with their abilities in technology. As for the weaknesses of each generation, Baby Boomers are against innovation and disobedient of the management, Generation X claims to know everything, and Generation Y is inexperienced. What creates opportunities for schools is that Baby Boomers manage crises and transfer experience, Generation X acts as a bridge between the generations, and Generation Y applies new methods in education. For the threats of different generations to the school, the school administrators stated that Baby Boomers hinder innovation, Generation X is disloyal, and Generation Y is inexperienced and against the system.

Style APA, Harvard, Vancouver, ISO itp.

31

Kim, Hyun Ah. "Baby Boomer CEO and Earnings Quality". Journal of Industrial Economics and Business 32, nr 1 (28.02.2019): 115–38. http://dx.doi.org/10.22558/jieb.2019.02.32.1.115.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

32

Pearce, Celia. "The Truth About Baby Boomer Gamers". Games and Culture 3, nr 2 (kwiecień 2008): 142–74. http://dx.doi.org/10.1177/1555412008314132.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

33

Noone, P. "Keeping baby boomer construction workers working". Occupational Medicine 63, nr 3 (1.04.2013): 244–45. http://dx.doi.org/10.1093/occmed/kqt001.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

34

Sawyer, Anne-Maree, i Sara James. "Are baby boomer women redefining retirement?" Sociology Compass 12, nr 10 (31.08.2018): e12625. http://dx.doi.org/10.1111/soc4.12625.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

35

Fernandes, Euripedes Oliveira Junior. "Saúde, consumo de medicamentos e comunicação: um estudo sobre o uso da internet e das redes sociais por pessoas de mais de sessenta anos". Anuário Unesco/Metodista de Comunicação Regional 24, nr 24 (21.10.2020): 29–51. http://dx.doi.org/10.15603/2176-0934/aum.v24n24p29-51.

Pełny tekst źródła

Streszczenie:

Como a geração “Baby Boomer”, pessoas nascidas entre 1946 e 1964, utilizam a internet e redes sociais para se informar sobre saúde e compra de medicamentos no Brasil? Este artigo, de natureza exploratória, desperta a atenção para um conjunto de indagações relacionadas a saúde, e com a vida de uma parcela crescente da população do País. Os resultados apontam que a relação dos “Baby Boomers” com a tecnologia vem mudando, tornando-os ativos nas redes sociais e comunidades voltadas para a saúde, com o aumento do conhecimento e experiências com seus semelhantes graças a troca de informações.

Style APA, Harvard, Vancouver, ISO itp.

36

Bengtson, Vern, Merril Silverstein, Samantha Copping i Camille Endacott. "SPIRITUAL AND RELIGIOUS CHANGE IN LATER LIFE". Innovation in Aging 3, Supplement_1 (listopad 2019): S358—S359. http://dx.doi.org/10.1093/geroni/igz038.1304.

Pełny tekst źródła

Streszczenie:

Abstract How does religious and or spiritual engagement change with aging? Is there a “return to religion” among aging baby boomers these days? Some theories of aging posit an increase in spirituality toward the end of life, such as the psycho-developmental theories of James, Jung, Erickson, and Tornstam, while others emphasize continuity (no change). We explore this issue in a mixed-methods longitudinal study of older adults’ spiritual and religious trajectories. Data are from surveys with 981 baby boomer participants of the 45-year Longitudinal Study of Generations panel, and intensive interviews with 70 individuals 65-95 from a variety of religious and non-religious backgrounds. Results indicate complex trajectories of increase, decrease, and continuity as individuals move into their later years. We also detect a “return to religion” among baby boomers. We discuss these findings in terms of both life-course personality theories and social integration/support

Style APA, Harvard, Vancouver, ISO itp.

37

Gilleard, Chris, i Paul Higgs. "The Third Age and the Baby Boomers". International Journal of Ageing and Later Life 2, nr 2 (2.04.2008): 13–30. http://dx.doi.org/10.3384/ijal.1652-8670.072213.

Pełny tekst źródła

Streszczenie:

This paper outlines two contrasting positions in interpreting contemporary change in later life. These are summarily represented by a cohort approach that focuses upon the baby boomers and a generational approach that focuses upon the third age. We argue that understanding the role of the sixties’ cultural revolution for the emergence of the third age offers a broader conceptual understanding of the transformation of later life than that provided by the more restrictive and restricting framework of a baby boom cohort. That many people, particularly in the USA, self identify with the term ’baby boomer’ reflects not so much the power of cohorts as structuring influences on the ’conscience collective’ as the role of the market and the media in shaping their social identities.

Style APA, Harvard, Vancouver, ISO itp.

38

Branigan, Amelia R., Jeremy Freese, Stephen Sidney i Catarina I. Kiefe. "The Shifting Salience of Skin Color for Educational Attainment". Socius: Sociological Research for a Dynamic World 5 (styczeń 2019): 237802311988982. http://dx.doi.org/10.1177/2378023119889829.

Pełny tekst źródła

Streszczenie:

Findings of an association between skin color and educational attainment have been fairly consistent among Americans born before the civil rights era, but little is known regarding the persistence of this relationship in later born cohorts. The authors ask whether the association between skin color and educational attainment has changed between black American baby boomers and millennials. The authors observe a large and statistically significant decline in the association between skin color and educational attainment between baby boomer and millennial black women, whereas the decline in this association between the two cohorts of black men is smaller and nonsignificant. Compared with baby boomers, a greater percentage of the association between skin color and educational attainment among black millennials appears to reflect educational disparities in previous generations. These results emphasize the need to conceptualize colorism as an intersectional problem and suggest caution when generalizing evidence of colorism in earlier cohorts to young adults today.

Style APA, Harvard, Vancouver, ISO itp.

39

Lordkipanidze, Revaz. "Economic mechanisms for better life to "Baby Boomers" and "Post-Covid" winner generations". MODERN ISSUES OF MEDICINE AND MANAGEMENT 24, nr 2 (2.11.2022): 1–8. http://dx.doi.org/10.56580/geomedi11.

Pełny tekst źródła

Streszczenie:

The years after World War II (1945-64) were characterized by a particularly high birth rate in the United States and many other successful countries, which is why this period was called the generation of "Baby Boomers" (unprecedented number of children) [1]. The Boomer generation, along with the record economic rates of long-term economic advancement, was accompanied by many other virtues, however, the excessive joyous charge gave rise to a number of problems and, as a result, certain tendencies towards alcohol addiction appeared among people of a fairly successful generation [2], which led to the well-known economic problems of the 90s and finally to demographic crisis. The revival of the boomer generation was preceded by the famous "Great Depression" and according to my assumptions and, to some extent, the results of the research conducted, it is revealed that in the "post-Covid" era (2025-45 years), in the generations that have won the pandemic, we will have an essential revival of births, which we must be prepared for, by the best economic mechanisms of economic management.

Style APA, Harvard, Vancouver, ISO itp.

40

Gomes, Onnara Custódio, i Marizilda dos Santos Menezes. "A geração baby boomer e o consumo de peças jeans". Revista de Ensino em Artes, Moda e Design 5, nr 3 (8.09.2021): 150–69. http://dx.doi.org/10.5965/25944630532021150.

Pełny tekst źródła

Streszczenie:

O envelhecimento populacional é um fenômeno que atinge todos os países do mundo. A geração baby boomer apresenta a maior parte de seus integrantes dentro da fase da vida humana considerada idosa, que corresponde aos indivíduos com sessenta anos ou mais. Esses consumidores, apesar de numerosos, ainda são esquecidos e subestimados pelo mercado de moda, no qual enfrentam dificuldades para encontrar roupas que despertem o interesse, sejam atrativas, confortáveis e se adéquem aos seus corpos. Um produto de moda que demonstra bem tal dificuldade é o jeans, pois muitas empresas e designers de moda acabam ignorando as mudanças biopsicossociais e as especificidades ergonômicas desse público. A importância do jeans se dá em razão de seu valor simbólico e de mercado. O presente artigo tem como objetivo avaliar o perfil do consumidor da geração baby boomer quanto ao consumo de peças jeans. Trata-se de uma pesquisa survey, descritiva, com delineamento transversal e abordagem quantitativa. Adotou-se a amostragem por conveniência e não probabilística. Com base nos resultados obtidos, constatou-se que ainda há falta de informação, interesse, oferta e até pouca ou nenhuma comunicação pelas empresas de moda, especialmente do segmento jeanswear, direcionada aos baby boomers, o que acarreta baixo consumo e menor número de peças jeans nos guarda-roupas dessa geração. Esse grupo geracional apresenta especificidades que demandam a apreensão e o desenvolvimento de peças orientadas para as suas necessidades biopsicossociais.

Style APA, Harvard, Vancouver, ISO itp.

41

Bouk, Dan. "Generation Crisis: How Population Research Defined the Baby Boomers". Modern American History 1, nr 3 (10.09.2018): 321–42. http://dx.doi.org/10.1017/mah.2018.31.

Pełny tekst źródła

Streszczenie:

This article presents an intellectual and social history of the concept of the baby boom. Researchers first invented the notion of a population bulge in the mid-twentieth-century United States to explain birth rates that were higher than predicted by their theories of a mature population and economy. As the children born during this “baby boom” entered schools in the 1950s, they were drawn into a pre-existing conversation about an educational emergency that confirmed researchers’ suspicions that the bulge would spread crisis over time throughout all of the nation's age-graded institutions. New sociological and demographic explanations of the bulge subsequently merged with heightened talk of generational conflict during the 1960s and 1970s to define, with journalistic help in 1980, the “baby boom generation” and the “baby boomer.” Crisis talk has pursued the boomers into the present, mobilized most effectively by opponents of the welfare state.

Style APA, Harvard, Vancouver, ISO itp.

42

Rubin, Larry, i Gregory M. Sparzo. "An aging work force that will not retire". Strategic HR Review 19, nr 3 (30.03.2020): 103–6. http://dx.doi.org/10.1108/shr-02-2020-0014.

Pełny tekst źródła

Streszczenie:

Purpose The purpose of this paper is to make employers aware of the unique characteristics of the baby boomer generation in the workforce, the causes of boomer behavior and how employers might respond to those unique circumstances. A review of some books and articles is included as documentation of the phenomena. Design/methodology/approach As this is not a research paper, there is no specific design or methodology. The approach used was to write an assessment based on the authors’ nearly 50+ years’ experience in the recruiting and talent management field and Sparzo’s academic experience teaching in an MBA program. Findings Employers should be mindful that employees who are members of the baby boomer generation are not generally performing or retiring in ways that are similar to previous generations of workers. Recommendations are made as to how to manage this cohort, how to integrate this generation with the members of an employer’s workforce who belong to other younger generations and how the accommodations suggested may be applicable into the future, even after the last boomer retires. Originality/value The authors believe that the emerging trends and patterns of baby boomer behavior offer both challenges and opportunities to employers. The authors’ unique view as to how to understand the source of these trends and manage this workforce’s accumulated knowledge, while using the period of longer work-spans to “catch up” in developing strategies to capture, manage and redeploy their knowledge before they leave the employment scene.

Style APA, Harvard, Vancouver, ISO itp.

43

Curryer, Cassie, Mel Gray i Julie E. Byles. "Back to my old self and life restarting: Biographies of ageing in Beck’s risk society". Journal of Sociology 54, nr 2 (4.04.2018): 249–63. http://dx.doi.org/10.1177/1440783318766150.

Pełny tekst źródła

Streszczenie:

Drawing on free-text survey comments from the Australian Longitudinal Study of Women’s Health (ALSWH), this article explores themes of transition and change in the lives of 150 women baby boomers (born between 1946 and 1951) in relation to Beck’s theories of the risk society, reflexive modernisation and individualisation. Few studies have explicitly explored ageing through Beck’s theoretical lenses. However, Beck’s emphasis on interactional processes of social, individual and structural change has much to offer for sociological studies of ageing. A key premise is that of complex adaptation and change as people age, with focus on the socio-political contexts in which the post-Second World War baby boomer generation will live out their later years.

Style APA, Harvard, Vancouver, ISO itp.

44

Starkey, Sandra, i Jean Parsons. "Inclusive Apparel Design for Baby Boomer Women". Fashion Practice 11, nr 1 (2.01.2019): 81–104. http://dx.doi.org/10.1080/17569370.2019.1565382.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

45

Hoffman, G. J., J. Lee i C. A. Mendez-Luck. "Health Behaviors Among Baby Boomer Informal Caregivers". Gerontologist 52, nr 2 (5.03.2012): 219–30. http://dx.doi.org/10.1093/geront/gns003.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

46

Plawecki, Henry M., i Lawrence H. Plawecki. "The Emerging Baby Boomer Health Care Crisis". Journal of Gerontological Nursing 41, nr 11 (28.10.2015): 3–5. http://dx.doi.org/10.3928/00989134-20151015-22.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

47

Schroeder, Thomas. "Engagement Strategies for the Baby Boomer Generation". Successful Fundraising 27, nr 6 (10.05.2019): 8. http://dx.doi.org/10.1002/sfr.31211.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

48

Jurkiewicz, Carole L. "Generation X and the Public Employee". Public Personnel Management 29, nr 1 (marzec 2000): 55–74. http://dx.doi.org/10.1177/009102600002900105.

Pełny tekst źródła

Streszczenie:

This cross-sectional study reports the work-related differences and similarities of 241 Generation X and Baby Boomer employees in the public sector. A more homogeneous pattern of what employees want across age cohorts emerges, contrary to the literature and stereotypes on generational differences. Surprising levels of similarity were found between GenXers and Boomers, with the three significant areas of difference focused on issues of personal growth. The implications for recruiting, retention, motivation, training, and human resource processes are discussed.

Style APA, Harvard, Vancouver, ISO itp.

49

Nuriana, Dodi, Iin Rizkiyah, Lukman Efendi, Herry Wibowo i Santoso Tri Raharjo. "GENERASI BABY BOOMERS (LANJUT USIA) DALAM MENGHADAPI ERA REVOLUSI INDUSTRI 4.0". Focus : Jurnal Pekerjaan Sosial 2, nr 1 (12.08.2019): 32. http://dx.doi.org/10.24198/focus.v2i1.23117.

Pełny tekst źródła

Streszczenie:

Teknologi mempengaruhi aspek fundamental lansiasehingga harus beradaptasi agar mampu melanjutkan kelangsungan hidupnya. Artikel ini bertujuan untuk menganalisis karakteristik generasi baby boomer dalam menghadapi era teknologi 4.0. metode penelitian menggunakan pendekatan kualitatif beradasar kepada analisis study literatur yang terkait baby boomer dan teknologi. Hasil penelitian menjelaskan secara keberfungsian sosial para lansia memiliki kekuatan melalui bidang kebudayan, pengetahuan dan keterampilan serta spiritual dan nilai-nilai moral kehidupan yang dapat dikontribusikan kepada masyarakat. Akan tetapi, tidak semua lansia dapat melaksanakan hal tersebut. Ia memiliki batasan yang dipengaruhi oleh kemiskinan, ketelantaran dan masalah-masalah sosial-psikologis lainnya

Style APA, Harvard, Vancouver, ISO itp.

50

Bullock, Bruce. "Can the Petroleum Industry Attract and Engage GenY?" Talent & Technology 01, nr 03 (1.12.2007): 22–24. http://dx.doi.org/10.2118/0103-22-tt.

Pełny tekst źródła

Streszczenie:

The Long View - The petroleum industry's current shortage of people and the demographic challenges it faces given its older workforce are well known and well documented. The cyclicality, consolidation, and previous downturns in the industry have resulted in an industry with a shortage of people overall and a critical shortage of middle managers in position to succeed aging baby boomers on the senior leadership teams. As Generation Y (or Gen Y) enters the workforce, the industry's challenges have become even more critical. The industry is faced with recruiting a generation of people that is unfamiliar to older baby-boomer managers. Can the industry refresh its talent pool with this up-and-coming generation? It must—the stakes have never been higher.

Style APA, Harvard, Vancouver, ISO itp.

Oferujemy zniżki na wszystkie plany premium dla autorów, których prace zostały uwzględnione w tematycznych zestawieniach literatury. Skontaktuj się z nami, aby uzyskać unikalny kod promocyjny!