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Rozprawy doktorskie na temat „B2B”

Autor: Grafiati
Data publikacji: 4 czerwca 2021
Data aktualizacji: 25 lipca 2025

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1

Novák, Jiří. "Analýza a návrh distribuční B2B, B2C aplikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222591.

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The diploma thesis is concerned with an analysis and design of distributional B2B and B2C application. The fundamental part is especially focused on design of features and functions of the application, selection of suitable technologies and the project of the data storage. The diploma paper also contains a scheme of administration of particular versions and binding regulations for development and resulting maintainance and expanding of the application.
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Shohat, Michael. "E-Commerce in Chile Entwicklungspotenziale für B2B, B2C & C2C." Saarbrücken VDM Verlag Dr. Müller, 2007. http://d-nb.info/985669349/04.

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Stanevičiūtė, Rasa. "Elektroninio verslo įtaka Vaidotų geležinkelio stoties veiklos plėtrai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130128_150950-88959.

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Baigiamajame magistro darbe buvo pabandyta atskleisti elektroninio verslo plėtros įtaką geležinkelių transporto struktūriniams pokyčiams. Darbe buvo atlikta mokslinės literatūros skirtos elektroninio verslo kuriamai vertei analizė, atskleisti šiuolaikinio elektroninio verslo logistikos ypatumai, išnagrinėta elektroninio verslo įtakos geležinkelių transporto plėtrai tyrimo metodologija, taip pat aptartos AB „Lietuvos geležinkeliai“ funkcijos ir vieta šiuolaikinėje ūkio sistemoje. Kaip tiriamasis objektas buvo pasirikta Vaidotų geležinkelio stotis. Atliktas e-verslo elementų diegimo Vaidotų gele
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4

Cechetti, Junior Dorremi. "Comércio eletrônico B2B." Florianópolis, SC, 2003. http://repositorio.ufsc.br/xmlui/handle/123456789/85216.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Ciência da Computação.<br>Made available in DSpace on 2012-10-20T16:26:25Z (GMT). No. of bitstreams: 0Bitstream added on 2013-07-16T19:16:10Z : No. of bitstreams: 1 191580.pdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)<br>Fonte de diversos estudos em diferentes áreas do conhecimento, o Comércio Eletrônico (CE) vem tendo um papel de crescimento de utilização entre pessoas e organizações a cada ano. A evolução das TIC's (Tecnologias de Informação e Comunicações) possi
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5

Madosh, Farzana, and Betty Ålander. "An Evaluation of the Marketing Process in B2B and B2C Startups." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-261656.

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Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. Despite the vital role and the urge to further understand marketing, there is a lack of research about marketing in the small entrepreneurial business context that is encountered in startups. In addition, a call for further development of empirical research is identified in the busi
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6

Lundahl, Robert. "Fördelar och nackdelar med B2B : en studie om hur företag upplever B2B." Thesis, University of Skövde, Department of Computer Science, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-669.

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<p>I detta arbete undersöks företag med utgångspunkt från hur de upplever B2B och då främst vilka för respektive nackdelar som upplevs. Denna undersökning är gjord genom intervjuer med personer som har erfarenhet utav B2B från olika företag runt om i Västsverige.</p><p>Rapporten inleds med en inledande introduktion och bakgrund till ämnet. En presentation av e-handel följs av en presentation utav B2B, därefter beskrivs Internetterminologi följt av en genomgång utav dagens informationssystemsutveckling.</p><p>Som grund för arbetet ligger en fallstudie gjord av Stefansson (2002), arbetet är en f
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7

Ek, Hanna, and Mie Månsson. "Prissättning inom B2B-företag." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54102.

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Syfte: Syftet med studien är att genom en flerfallsstudie analysera och söka förståelse för sambanden mellan prissättningsstrategier och prissättningsmetoder som tillämpas hos företag som riktar sin verksamhet främst mot andra företag, B2B. Analysen av empirin sker med hjälp av redan existerande teorier om prisstrategier och prissättningsmetoder. Trots studiens fokus på ett visst företag inom en viss bransch är ändå förhoppningen att studiens slutsatser ska kunna vara av intresse för B2B-företag med samma kostnadsstrukturer. Metod: Ramen för studien utgörs av en deduktiv ansats med kvalitativ
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Maršíková, Anna. "Zlepšování B2B procesu objednávání." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442955.

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The diploma thesis is focused on the improvement of goods ordering process through the wholesale system in a small company dealing with import of household products and gift items from Asian countries. Diploma thesis is divided into three parts. The theoretical part serves as an introduction to business processes, information systems and change management. The second part consists of an analysis of the internal environment of the company, a B2B ordering process analysis and a research on requirements for an improved version of the wholesale system. The third part is devoted to a proposal of th
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9

Hloušková, Jana. "B2B marketing v telekomunikacích." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1532.

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Pipová, Jana. "Marketingový výskum v B2B." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-5101.

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The Diploma Thesis consists of four chapters. The first one describes B-2-B market and compare its approach to the customers with its approach to the consumers' market. Further this chapter describes the latest trends and specifics of the pharmaceutical field. The second chapter describes the marketing research and its various ways of realization. The following chapter depicts this marketing research in connection with the B-2-B market. The last chapter is the practice part of the thesis. Firstly there are the reasons that led me to realize this research. Then the main goal and the hypothesis
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Elizabeth, Nuñez Arana Claudia. "Marketing B2b-CM37-201602." Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/633607.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del noveno ciclo que busca desarrollar la competencia general de pensamiento crítico y la competencia específica de gestión comercial y de marketing.En este curso los estudiantes desarrollarán estrategias puntuales y diferenciadas de marketing para comercializar productos industriales que representan muchas veces un reto en la organización pues se trata de un sector sumamente complejo muy segmentado y especializado y con características distintivas.
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Antonio, Vizcarra Bermudez Jose, and Bendezu Valdivia Christian Leonardo. "Marketing B2b-CM37-201701." Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/633608.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del noveno ciclo que busca desarrollar la competencia general de pensamiento crítico y la competencia específica de gestión comercial y de marketing.En este curso los estudiantes desarrollarán estrategias puntuales y diferenciadas de marketing para comercializar productos industriales que representan muchas veces un reto en la organización pues se trata de un sector sumamente complejo muy segmentado y especializado y con características distintivas.
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Antonio, Vizcarra Bermudez Jose, and Bendezu Valdivia Christian Leonardo. "Marketing B2b-CM37-201702." Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/633609.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del noveno ciclo que busca desarrollar la competencia general de pensamiento crítico y la competencia específica de gestión comercial y de marketing.En este curso los estudiantes desarrollarán estrategias puntuales y diferenciadas de marketing para comercializar productos industriales que representan muchas veces un reto en la organización pues se trata de un sector sumamente complejo muy segmentado y especializado y con características distintivas.
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Leonardo, Bendezu Valdivia Christian. "Marketing B2b-CM37-201802." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/633611.

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Descripción: Curso de Marketing B2B que desarrolla el pensamiento crítico de las distintas estrategias usadas en el proceso de planeamiento estratégico para mejorar los indicadores de la gestión comercial y de marketing.Propósito: Este curso ha sido diseñado para desarrollar en el futuro profesional un profundo análisis diagnóstico y desarrollo de estrategias en un proceso de planeamiento de marketing de un modelo B2B. El curso contribuye directamente al desarrollo de la competencia general de Pensamiento Crítico a un nivel avanzado (nivel 3) y la competencia específica de Gestión Comercial y
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Leonardo, Bendezu Valdivia Christian, Escala Pasco Enzo, and Ulloa Cadenas Jose Francisco. "Marketing B2b-CM37-201901." Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/633612.

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Descripción: Curso de Marketing B2B que desarrolla el pensamiento crítico de las distintas estrategias usadas en el proceso de planeamiento estratégico para mejorar los indicadores de la gestión comercial y de marketing.Propósito: Este curso ha sido diseñado para desarrollar en el futuro profesional un profundo análisis diagnóstico y desarrollo de estrategias en un proceso de planeamiento de marketing de un modelo B2B. El curso contribuye directamente al desarrollo de la competencia general de Pensamiento Crítico y la competencia específica de Gestión Comercial y de Marketing ambas a un nivel
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16

Eck, Johanna, and Johansson Sofie. "Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79891.

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Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C.  This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and eval
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Johansson, Sofie, and Johanna Eck. "Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79893.

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Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C.  This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and eval
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Cerimagic, Lejla, and Sigrid Aronson. "Att mäta kundnöjdhet inom B2B : B2B relationen mellan leverantör & distributör i en tjänstefieringskontext." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-176962.

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Title: Measuring customer satisfaction within B2B: The B2B relationship between supplierand distributor in a servitization context.  Authors: Sigrid Aronson &amp; Lejla Cerimagic Supervisor: Ramsin Yakob Background: The importance of relationships has increased along with the servitizationprocess of many manufacturers. The servitization leads companies to include several parties in their network. The specific relationship between manufacturer and distributor is found within many of these networks. Such B2B relationships, are crucial yet complex in its nature. However, limited research has been
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Carlsson, Helene, and Malin Holmström. "Den Hållbara Redovisningen : En jämförande studie av upprättandet bland B2B och B2C-företag." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-37478.

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Alexandersson, Erik, Andrea Martin, and Jonas Ortman. "Att mäta tjänstekvalité inom B2B." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8793.

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<p>Syftet med denna uppsats är att analysera hur tjänstekvalité inom B2B kan utvärderas samt att analysera om ViewsCapture, en frågeteknik med öppna frågor där respondenten själv kategoriserar sina egna kommentarer, kan tillföra något till befintliga metoder. Vidare avses att koppla samman utvärderingsmetoder med de olika syften företag har för att mäta kvalité.</p><p>Uppsatsen byggs upp av en omfattande litteraturstudie om vad tjänster och tjänstekvalité är, samt varför det är viktigt att utvärdera tjänstekvalité inom B2B. De utvärderingsmetoder som beskrivs i uppsatsen är dels attributbasera
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Binckebanck, Lars. "Interaktive Markenführung im B2B-Verkauf /." Sankt Gallen : [s.n.], 2006. http://www.gbv.de/dms/zbw/511107374.pdf.

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Universiẗat, Diss.--St. Gallen, 2006.<br>Auch als Buchhandelsausg. u.d.T.: Interaktive Markenführung : der Persönliche Verkauf als Instrument des Markenmanagements im B2B-Geschäft. Zsfassung in engl. Sprache.
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Narravula, Tharunidhar 1961. "B2B strategy for network operations." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/9221.

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Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000.<br>Also available online at the DSpace at MIT website.<br>Includes bibliographical references (leaves 71-72).<br>The telecommunications industry is highly competitive. Many of the players in the Carrier, Commercial and Network Construction Service markets are looking to have financial, personnel, marketing, other resources and other competitive advantages such as B2B Internet services. Increased consolidation and· strategic alliances in the industry, resulting from th
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Pereira, Joana Rita Martins. "Inbound marketing no segmento B2B." Master's thesis, FEUC, 2013. http://hdl.handle.net/10316/24793.

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Relatório de estágio do mestrado em Gestão, apresentado à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Marcelo Amado Garcia da Rocha Torres e Pedro Mendes.<br>Este relatório tem como objetivo a descrição das atividades desenvolvidas durante o estágio realizado em Marketing & Business Development na Unidade de Negócios Oil & Gas da empresa ISA – Intelligent Sensing Anywhere, SA, em Coimbra, com início no dia 21 de fevereiro de 2013 e término a 2 de julho de 2013, sendo parte integrante do Mestrado em Gestão da Faculdade de Economia da Universidade de Coimbra. Com o obj
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Morina, Albana, and Luna Zeweldi. "B2B Sales : Kriterier för leverantörsval." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-13474.

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Business-to-Business (B2B) beskriver relationen mellan två företag där ett företag säljerprodukter eller tjänster till ett annat företag. I dagens konkurrenshårda marknad gäller det för ett företag att ständigt sträva efter att ligga ett steg före för att öka chansen att överleva. Dessutom kan dagens kunder söka och jämföra det de vill ha med bara ett klick på internet vilket leder till att företag förväntas att ständigt förbättra och utveckla sina produkter för att tillfredsställa sina kunder. Syftet med detta arbete är att ta reda på vad kunderna anser är viktigt vid val av leverantör och om
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Moretto, Elisa <1992&gt. "Online lead generation nel B2B." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/10557.

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La generazione di Lead nel B2B viene solitamente vissuta come un punto di complessità, una domanda da evitare per le agenzie. In questa tesi vado a sperimentare sul campo alcune tecniche di impatto sul funnel di conversione, come l’inbound marketing, che stanno garantendo eccellenti risultati e permettono di parlare di vera digital strategy B2B. L'analisi si concentra quindi su un’analisi teorica dei concetti di micro-momenti (Google) e customer journey, mappando per diverse realtà aziendali questi concetti e trasformandoli in casi reali, incrociati con le user persona e, solo in questo moment
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Elgueta, Suárez Felipe Gonzalo, Montt José Miguel Maluenda, and Merani Andrés Ignacio Villagrán. "Emprendimiento digital para empresas B2B : identificación de oportunidad y plan de negocios para cuponera B2B." Tesis, Universidad de Chile, 2013. http://www.repositorio.uchile.cl/handle/2250/114921.

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Seminario para optar al grado de Ingeniero Comercial, Mención Administración<br>El objetivo de este seminario es presentar un plan de negocios de un emprendimiento digital que hemos desarrollado en conjunto durante estos meses. Para contextualizar se trata de un portal de ventas online basado en el conocido sistema de “cuponeras online”, sin embargo, la diferencia con las que ya existen en el mercado es que se trata de cuponeras B2B, es decir, los clientes o consumidores de estos cupones también serán empresas (no personas) y por lo tanto también podrían ser los anunciantes, generando así una
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Ullberg, Matilda, Alexandra Greus, and Sofia Dollerup. "Does the Experience really matter in B2B? : A Qualitative Study on Customer Experience Management in B2B." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44041.

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Background: The concept of Customer Experience Management (CEM) is growing as a marketing tool used in order to remain a competitive actor on the market. By designing a customer experience, companies are able to differentiate themselves by offering a holistic customer experience.                                                                                             Problem: The existing body of knowledge regarding CEM in the B2B setting is limited. However, recent studies have begun to examine the fact that the buying process in B2B does not only concern task related and rational decision
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Alzahar, Abeer, and Sarah Tariq. "Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-90126.

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Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. Sustainability became a requirement for any business to start in the region. CS has changed the way Saudi hotels market are conducting their business a few years ago. Besides that, doing business online has also been an important
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Calafiore, Monica. "Il marketing assicurativo nei mercati B2B." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2017.

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Il seguente elaborato di tesi si pone come obiettivo l’analisi del marketing assicurativo con particolare focus al mercato B2B (Business to Business). Per fare ciò si è partiti da un’analisi generale del mondo assicurativo fino ad arrivare all’analisi di tre casi di studio, relativi alle compagnie Allianz, Generali e Unipol. Per completare il quadro di riferimento è stato analizzato il canale distributivo delle compagnie, rappresentato da agenti e broker.
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Perérs, Tomas, Fredrik Ryberg, and Martin Svensson. "Positioneringsbeslutsmodellen : För ett litet B2B företag." Thesis, University of Kalmar, Baltic Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2349.

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<p>The purpose of this essay is to analyze theories about positioning that will create an image of the positioning process, which we later on shall benchmark with other companies way to position their brand. By this, we want to obtain a well-documented work on how Luma Metall AB should work with the positioning on its brand in the future. This essay is based on a qualitative method that is characterized by an abductive approach. The empirical materials we have gathered through interviews with 5 selected persons that are well experienced on the subject have given us important information. We ha
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Söderström, Eva. "B2B standards implementation : issues and solutions /." Kista : Institutionen för data- och systemvetenskap, Univ, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-266.

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CARPENTER, EDUARDA MACHADO LOWNDES. "CREDIT RISK MODEL IN B2B RELATIONS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2006. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8351@1.

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Este trabalho visa analisar os modelos atuais de avaliação de risco de crédito aplicados a empresas não-financeiras e desenvolver um modelo estatístico com o emprego da ferramenta LOGIT - Regressão Logística com base nos clientes jurídicos de uma empresa do ramo industrial. Este modelo tem como objetivo principal determinar a probabilidade de um cliente ser considerado como adimplente ou inadimplente. Com esta ferramenta o analista de crédito pode definir até que ponto se torna interessante para a empresa efetuar uma venda a prazo para o cliente.<br>This dissertation has the objective o
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Minier, Denise Nicole 1971. "An exploratory study of B2B marketplaces." Thesis, Massachusetts Institute of Technology, 2003. http://hdl.handle.net/1721.1/28580.

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Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2003.<br>Includes bibliographical references (leaves 48-53).<br>A business-to-business (B2B) e-marketplace brings together buyers and sellers using the Internet to conduct or facilitate business transactions. They came onto the scene in the late 1990's. There are independent exchanges, those formed by industry consortia, and private exchanges which are formed for the exclusive use of the single owner and its suppliers and customers. E-marketplaces support nearly all major types of B2B transactio
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Santos, Ana Marta Soares da Costa. "Plano de marketing B2B - Papelaria Alto." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/11210.

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Mestrado em Marketing<br>Perante o contexto de crise económica, ao mesmo tempo que as tecnologias de informação evoluem a um ritmo crescente e ganham terreno à imprensa em papel, como pode uma papelaria sobreviver nos próximos dez anos? Localizada no Estoril desde meados de 1970, a Papelaria Alto quer, em 2014, explorar novos segmentos de mercado, através da disponibilização de um serviço de entregas a empresas. Este projecto consiste assim na elaboração de um Plano de Marketing para a Papelaria Alto, tendo em conta as especificidades do contexto de marketing business-to-business (B2B). Recorr
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Uimonen, V. (Valle). "Asiakassuhteiden hallinnan vaiheittainen käyttöönotto B2B-asiaintuntijaorganisaatiossa." Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201805301954.

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Asiakassuhteiden hallinta on yrityksiin kokonaisvaltaisesti vaikuttava toimintamalli, joka sekoitetaan usein asiakassuhteiden hallintaa määritelmällisesti tukevaan tietojärjestelmään. Asiakassuhteiden hallinnan tietojärjestelmä mahdollistaa toimintatavan, mutta pelkkä järjestelmän hankinta ei riitä sen omaksumiseksi yrityksessä. Asiakassuhteiden hallinnan käyttöönotto tarkoittaa strategiatason toiminnallisia muutoksia sitä käyttöönottavassa organisaatiossa. Tämä diplomityö sai alkunsa asiakassuhteiden hallinnan järjestelmän hankintaselvityksestä. Tämän diplomityön tarkoituksena on selvittää, k
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Koivisto, M. (Mikko). "B2B-asiantuntijapalveluiden myynnin muutos digitalisaation myötä." Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201805091646.

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Tämän tutkimuksen tarkoituksena on lisätä ymmärrystä digitaalisten sovellusten käyttämisestä ja niiden aiheuttamista muutoksista yrityksen myyntiprosessiin, asiakkaiden hankintaan, lisämyyntiin sekä organisaatioon. Tavoitteena tutkimuksessa on selvittää, mitä ja kuinka voimakkaita nämä vaikutukset ovat olleet sekä miten aikaisempi tutkimus on kartoittanut digitaalisten sovellusten käytöstä johtuvaa muutosta. Tutkimuksen kohteena ovat B2B-asiantuntijapalveluita tarjoavat yritykset, jotka ovat toiminnassaan hyödyntäneet digitaalisia sovelluksia, kuten esimerkiksi CRM-järjestelmiä ja hakukonemark
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Kovalenko, Y. "Peculiarities of internet-marketing for B2B." Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/34895.

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Nowadays many companies use different tools to attract customers such as press (newspapers, magazines), audio-visual aids (TV, radio), indoor and outdoor advertisements, event-marketing, PR etc. Internet is a tool that emerged with the development of scientific and technical progress and replaced the traditional marketing tools When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/34895
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Hammargren, Martin, and Patrik Skoog. "Ledarskapets påverkan på kundrelationer inom B2B." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22521.

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Sammanfattning Titel: Ledarskapets påverkan på kundrelationer inom B2B. Hur motiveras medarbetare att skapa och bibehålla kundrelationer? Författare: Martin Hammargren, Patrik Skoog Kurs: EK230A Företagsekonomi III, 61-90 hpHandledare: Jean-Charles Languilaire Nyckelord: Transaktionellt ledarskap, transformativt ledarskap, motivation hos medarbetare, kundrelationer, B2B-kontext Syfte: Syftet med studien är att förklara hur transaktionellt och transformativt ledarskap påverkar medarbetares motivation till att skapa och bibehålla kundrelationer inom företag i en B2B-kontext. Teoretisk an
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Ambekar, Shubham, and Jonathan Andrews Danny Duke Samuel. "Investigating Perceive Value in B2B Setting." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-445340.

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Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the customer's individual interpretation. In this context, perceived value plays a central theme for this study, and analyzed in the terms of benefits and sacrifices. But to capture the broader picture of customers' value functional, social, and emotional perceived values were considered. The research questions
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Szabó, Attila. "B2B marketingová komunikace společnosti John Deere." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192670.

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The aim of this master's thesis is to evaluate the implementation of the B2B marketing strategy of John Deere on a specific example. The theoretical part of the thesis focuses on defining the basics of modern marketing communications. Next it deals with defining the concept of B2B marketing and related strategies. The practical part focuses on the characterisation of the agricultural machinery industry and the slovak agricultural sector. Further it includes the introduction of other B2B marketing tools of John Deere in practice.
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Matela, Vít. "Propagace softwarového produktu na B2B trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-378374.

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This diploma thesis deals with the problem of lead generation using online marketing tools on the example of the specific Comprimato product. This work analyses the state and the environment in which the company is before launching the campaign. The results of the analysis are reflected in the practical part, where the lead generation strategy is described. Also, an economic evaluation of the campaign and recommendations how to improve the campaign in the future is included.
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Lindblom, Matilda, and Amelia Andréasson. "Inbound marketing from a B2B-perspective." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-39967.

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There has been a lot of research and studies done about the positive effects of inbound marketing and previous research clearly states that engaging customers is crucial when developing a successful inbound marketing strategy. However, a gap in connecting inbound marketing to a B2B-perspective is evident. Little information can be found about this specific field of practice when using inbound marketing strategy. Therefore, the aim of this study is to increase the understanding of in what way business to business companies use inbound marketing and the reasons they have for applying this strate
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Bryngemark, Adam, and Sebastian Baard. "”En vecka fick jag fler ölleveranser än virkesleveranser.” : Hur B2B-kunder hanterar och navigerar i B2B-relationer." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-66055.

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Bakgrund: Vikten av mer bundna business-to-business-relationer från leverantörsidan är vida erkänd. Det är dock inte självklart att kunden i en B2B-relation strävar efter samma mål som leverantören i detta anseende. Kunden påverkas av faktorer i mer bundna och mer obundna relationer och måste förhålla sig till dessa samtidigt som de navigerar i sina leverantörsrelationer för att försöka åtnjuta fördelarna med både lång- och kortsiktighet. Syfte: Att förstå hur B2B-kunder hanterar och navigerar i B2B-relationer för att åtnjuta fördelar med både mer bundna och mer obundna B2
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Menezes, Aires Manuel Ribeiro. "A relevância de um projecto para os recursos e estratégia de uma empresa." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7601.

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Mestrado em Marketing<br>Perante a alteração dos relacionamentos que uma empresa tem com os seus fornecedores e clientes, o horizonte, contexto e identidade da rede na qual a empresa está encrustada pode sofrer alterações. Através de um estudo de caso singular, procurou-se analisar os impactos numa empresa antes, durante e depois de estar envolvida num projecto de grande dimensão. A análise desses impactos é feita considerando a sua identidade e contexto de rede. Procura-se avaliar também a relevância da marca corporativa neste contexto. Conclui-se que ao nível dos relacionamentos com os forne
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Pčolová, Oľga. "Analýza súčasnej situácie na trhu telekomunikacií so zameraním na B2B." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198048.

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The master's thesis deals with the telecommunication market in the Czech Republic. The aim is to examine the entry of telecommunication companies into the field of information and communication technologies (ICT) with a focus on market of business customers. Essential for achieving this objective is the analysis of the current state of the telecommunication market, which is followed by qualitative research focusing on telecommunication companies and their future direction.
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Rosqvist, Henrik. "Att mäta effekterna av B2B e-handel : Användning av mätetal för att utvärdera och mäta effekterna av B2B." Thesis, University of Skövde, School of Humanities and Informatics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-112.

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<p>Elektronisk handel B2B växer sig allt starkare. Företag, organisationer och kommuner har börjat bedriva detta för att automatisera och rationalisera samt på sikt spara pengar. Detta examensarbete fokuserar på de effekter som införandet av B2B medför, samt hur dessa kan mätas på ett effektivt sätt, något som förekommer i liten skala i nuläget. Syftet med detta arbete har varit att se vilka effekter ett B2B samarbete leder till, samt visa på hur dessa effekter kan mätas. Genom att intervjua samt att skicka ut enkäter till personer i den berörda verksamheten erhölls olika typer av effekter och
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Lönnberg, Annie, Elma Macanovic, and Izabelle Pettersson. "Negative Effects on Trust in B2B Relationships." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53416.

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Background: The concept of relationship marketing is a continuously growing research area in the field of academic research. A topic being widely discussed is which factors builds trust and the importance of having trust in business-to-business (B2B) relationships. However, there is a lack of research in the field of which factors have a negative effect on the level of trust in business relationships. Purpose: The purpose of this study is to explain which factors are crucial to maintain trust in a B2B relationship. Focus: The focus in this study is on trust in B2B relationships. Particularly h
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Kaddura, Layla, and Karin Olsson. "Sociala Medier som kommunikationskanal för B2B-företag." Thesis, Jönköping University, JTH, Computer and Electrical Engineering, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12514.

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<p>The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.</p><p>We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company’s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.</p><p>We have carri
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Wu, Xueying, and Jingfang Zhao. "Relationship Management of key Customers - in B2B." Thesis, Jönköping University, Jönköping University, Jönköping International Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9557.

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Olsson, Anders. "Understanding Acceptance of Online Shopping in B2B." Thesis, Örebro universitet, Handelshögskolan vid Örebro Universitet, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-46686.

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