Gotowe bibliografie tematyczne / B2B technology

Gotowa bibliografia na temat „B2B technology”

Autor: Grafiati
Data publikacji: 4 czerwca 2021
Data aktualizacji: 19 lutego 2022

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Artykuły w czasopismach na temat "B2B technology"

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Barrientos, Laura Gatica, Emma Rosa Cruz Sosa i Patricia E. Garcia Castro. "Considerations Of E-Commerce Within A Globalizing Context". International Journal of Management & Information Systems (IJMIS) 16, nr 1 (22.12.2011): 101. http://dx.doi.org/10.19030/ijmis.v16i1.6726.

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The objective of this work, is to analyze the meaning of electronic commerce in our days taking into account the information technologies; it also will analyze their adjustments, their trends and applications of the same, in the Business to Consumer Relations (B2C), Business to Employee (B2E) and Business to Administration (B2A), Consumer to Consumer (C2C), Citizen to Government (C2G), Business to Government (B2G) and, Business to Business (B2B), as well as how information systems have been very useful to reduce costs, getting technology to change from being an operating support tool to become a strategy one, to increase the sales volume and the profits of the business as a result of this. The trend being taken by businesses and consumers has increased the participation of the companies which apply it in a comprehensive manner, since they reach international markets, while also face another kind of competition that takes place in a global market. We conclude that electronic commerce will remain a tool of great importance to efficiently manage the chains of supply between businesses and consumers through the Internet which allows an integration to reduce costs of ordering, distribution, administration and delivery of input materials.
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Feldmann, Anna, i Frank Teuteberg. "Understanding the Factors Affecting Employees’ Motivation to Engage in Co-Creation in the Banking Industry". International Journal of Innovation and Technology Management 17, nr 02 (kwiecień 2020): 2050015. http://dx.doi.org/10.1142/s0219877020500157.

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Increasing digitalization and new technological possibilities also entail substantial changes for working methods in the B2B (business-to-business) environment in banking. In this context, the concept of co-creation is critical. Although this concept and the motivation factors behind it have been thoroughly investigated in the B2C (business-to-consumer) sector, only a few research results exist for the B2B context. This study aims to bridge the current knowledge gap and investigate individuals’ motivation to participate in B2B co-creation. By using a case study and qualitative interviews, this study focuses on two aspects: (a) It reveals how a co-creation measure is used in practice in the B2B environment; and (b) it provides information on the motivation factors and outcome from the point of view of the participants in the B2B co-creation project. The paper concludes with an integrative model of the main motivation factors behind B2B co-creation and their effects.
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Gligor, David, Siddik Bozkurt, Ismail Gölgeci i Michael J. Maloni. "Does supply chain agility create customer value and satisfaction for loyal B2B business and B2C end-customers?" International Journal of Physical Distribution & Logistics Management 50, nr 7/8 (3.08.2020): 721–43. http://dx.doi.org/10.1108/ijpdlm-01-2020-0004.

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PurposeDespite the recent wealth of supply chain agility literature, scholars have yet to thoroughly examine its impacts on the customer experience. To address this gap, we assess the effects of supply chain agility on customer value and customer satisfaction, including the moderating role of customer loyalty, from the perspectives of both business customers (B2B) and end-customers (B2C).Design/methodology/approachWe used multivariate regression analysis to evaluate direct, indirect and conditional effects across survey responses from 148 senior-level supply chain managers (buyers) (Study 1) and 170 end-customers (i.e. consumers) (Study 2).FindingsThe results reveal that supply chain agility retains a direct link to both B2B and B2C’ value and satisfaction. However, a higher level of customer loyalty reduces the strength of these relationships, signifying that agility is less important with established customers. In this respect, agility is important to attract new customers, but more agility is not always beneficial once the customer relationship is established.Originality/valueThe current study is among the first to examine end-customer response to supply chain agility. The findings complement existing literature by providing novel insights into the impact of supply chain agility on both business customers (B2B) and end-customers (B2C).
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Hong, Ju, Rui Tu, Rui Zhang, Lihong Fan, Pengfei Zhang, Junqiang Han i Xiaochun Lu. "Analyzing the Satellite-Induced Code Bias Variation Characteristics for the BDS-3 Via a 40 m Dish Antenna". Sensors 20, nr 5 (29.02.2020): 1339. http://dx.doi.org/10.3390/s20051339.

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The satellite-induced code bias variation of geostationary satellite orbit satellites and medium earth orbit satellites of the second-generation BeiDou Navigation Satellite System (BDS-2) exceeds 1 m, which severely affects the accuracy and stability of the ambiguity resolution and high-precision positioning. With the development of the third-generation BDS (BDS-3) with a new system design and new technology, analysis of the satellite-induced code variation characteristics of BDS-3 has become increasingly important. At present, many scholars have explored the satellite-induced code bias of BDS-3, but most of them focus on BDS-3 experimental satellites via normal geodetic antenna. Compared to normal geodetic antenna, the 40-m dish antenna from the National Time Service Center can accurately detect satellite-induced code variations with low noise and high gain. Thus, observational data from fifteen BDS-3 medium earth orbit satellites are collected with the B1I/B2b/B3I/B1C/B2a frequency bands on the day of year (DOY) 199–206 in 2019, the PRN numbers of which are C19/C20/C21/C22/C23/C24/C25/C26/C27/C28/C30/C32/C33 /C35/C37, via the 40 m dish antenna to analyze the code bias variation characteristics. The results show that the obvious satellite-induced elevation‑dependent code bias variations exist in the B1I/B2b/B3I/B1C/B2a frequency bands of C28, compared with other satellites. Similarly, the multipath (MP) combination of B3I has an obvious elevation‑dependent variation within a range of 0.1 m for C21/C24/C27/C28/C37 and elevation‑dependent variation of the B2a and B2b frequency bands also exists in most satellites with a range of 0.1 m. However, the MP combination values of some satellites are asymmetric with respect to elevation, which is different from BDS-2 satellites and especially obvious for BDS-3 satellites B1I and BIC frequency bands with elevation‑dependent variations of 0.2 m, indicating that the code bias variation is not uniquely related to elevation, especially for the B1I/BIC frequency bands. What’s more, the satellite-induced code bias variation of the BDS-3 satellites is greatly reduced compared with that of the BDS-2 satellites. In addition, the similar code bias variation appears at the Xia1 station with a normal geodetic antenna of B1I/B1C/B3I/B2a/B2b of C21, B3I/B2a/B2b of C24 and B2b of C28 among B1I/B1C/B3I/B2a/B2b of C21/C24/C27/C28/C37. The influence of the BDS-3 satellite-induced elevation‑dependent code bias on precision positioning and ambiguity fixing is worth further study using different antennas or receivers.
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Rogers, Beth, i Lillian Clark. "CABS: a conceptual model for context-aware B2B sales applications". Journal of Research in Interactive Marketing 10, nr 1 (14.03.2016): 50–66. http://dx.doi.org/10.1108/jrim-03-2015-0023.

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Purpose – This paper aims to propose a conceptual model that will guide development of mobile applications to support value-added business-to-business (B2B) sales activities. Design/methodology/approach – The paper reviews the concepts of context-aware applications and context-marketing, then examines B2B selling and the creation of value, utilizing Terho’s model of value-based selling, and presenting the potential role of context-aware B2B selling in creating value. Terho’s model is then combined with a taxonomy of context modeling to produce step-by-step a conceptual model for developing context-aware B2B sales applications (CABS). Findings – By mapping the context-aware application development taxonomy against each stage of Terho’s “value-based selling” model, the CABS model is proposed. This model provides a platform for the B2B salesforce, their customers and information technology (IT) staff to work together in developing requirements and prototypes for mobile B2B context-aware applications. Research limitations/implications – The CABS model would require empirical testing to assess its viability and suitability. This would initially be done via focus groups in targeted sales organizations. Practical implications – The CABS model could utilized by sales staff and their customers to develop requirements for mobile context-aware applications to support B2B activity. In addition, the CABS model could be utilized in joint application design processes to enable sales and IT staff to work together in developing prototype mobile applications. Originality/value – While context-aware applications are beginning to transform business-to-sale (B2C) sales activities, it is clear that B2B sales could also benefit from these types of applications, but little progress has been made in understanding or developing their potential. The CABS model enables B2B sales staff and their customers to recognize these benefits and facilitate working with IT staff in defining requirements and developing prototypes.
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Richard, Pierre J., i Timothy M. Devinney. "Modular Strategies: B2B Technology and Architectural Knowledge". California Management Review 47, nr 4 (lipiec 2005): 86–113. http://dx.doi.org/10.2307/41166318.

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Weinstein, Art. "Target market selection in B2B technology markets". Journal of Marketing Analytics 2, nr 1 (marzec 2014): 59–69. http://dx.doi.org/10.1057/jma.2014.6.

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Bonnin, Gaël, i Mauricio Rodriguez Alfonso. "The narrative strategies of B2B technology brands". Journal of Business & Industrial Marketing 34, nr 7 (5.08.2019): 1448–58. http://dx.doi.org/10.1108/jbim-03-2019-0112.

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Purpose With the rise of digital media and content marketing, business-to-business (B2B) technology firms increasingly use narratives in their marketing strategy. If research has studied the impact of narrative on audiences, the structuration of the narrative strategies is still an overlooked area. The purpose of this paper is to understand the structuration of narrative strategies. Design/methodology/approach Authors studied the cases of narratives on the Internet of Things produced by two leading technology firms, IBM and Cisco, between 2012 and 2016. Material includes advertising campaigns, blogs, written customer cases, white papers, public speeches and selling discourses. Findings The research highlights the importance of metanarratives as the core of the structuration of seemingly different contents. It also shows how firms tap into fundamental mythic archetypes and broader sociocultural narratives to try and legitimate the emerging technology. Finally, research also introduces the concept of transmedia strategy and illustrates its use by the two firms studied. Research limitations/implications The results are based on only two cases of multinational firms, limiting the generalization of the findings. Practical implications The results of the research may encourage firms to use more narrative branding strategies. They also offer directions for the key elements to manage when elaborating a narrative strategy (defining key metanarratives, identifying and using broader sociocultural narratives, designing a transmedia strategy). Originality/value The paper is among the first to try to understand the structuration of narrative branding strategies. While exploratory, it contributes to research on B2B branding and digital branding by bringing the narrative into B2B branding research.
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Vatanasakdakul, Savanid, i Chadi Aoun. "Interorganisational Networks of Pressure and Influence". Journal of Information Technology Research 3, nr 1 (styczeń 2010): 13–27. http://dx.doi.org/10.4018/jitr.2010010102.

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The old paradigm in technology adoption focuses on the technical implementation and uptake of innovation. A new paradigm has emerged that considers the social, cultural, and political context in which innovation is implemented and addresses the enablers and constraints to its effective diffusion and utilisation. To that end, we apply the institutional theory as a social lens to examine the diffusion of B2B technology in Thailand. This study posits that mimetic, coercive and normative pressures may influence B2B technology utilisation and performance. Data were collected from firms that have adopted B2B technology in the tourism industry. The Partial Least Squares method was used for data analysis. Results show that normative and coercive pressures had a significant influence on firms’ utilisation of B2B technology, while normative pressure had a significant influence on performance. We conclude by hypothesising that only through addressing the social factors can innovation achieve ‘real’ diffusion and effectiveness.
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Shao, Hua Qing, Wang Bin i Yong Cheng Jiang. "A Validity Study on the Electronic Commerce Mode and Informatization Construction in the Perspective of Value Chain". Advanced Materials Research 756-759 (wrzesień 2013): 1003–7. http://dx.doi.org/10.4028/www.scientific.net/amr.756-759.1003.

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Electronic business activities of enterprise are changing the value creation process on every link of enterprise supply chain based on the rapid development of information technology. Constant innovations of electronic business model has had a powerful impact upon the traditional business model, and produced complicated influences on ERP platform interface of the enterprises and suppliers. Based on the value chain perspective, this paper makes data analysis by applying panel data model to electronic business model and enterprise informatization construction situation. The results show that the information construction of the case enterprise has promotive effect in analyzing the profitability of B2B, BMC and B2G models. Enterprise's information construction has limited positive facilitation to B2C mode, and negative effects may emerge because of cost problem.
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Rozprawy doktorskie na temat "B2B technology"

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Narravula, Tharunidhar 1961. "B2B strategy for network operations". Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/9221.

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Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000.
Also available online at the DSpace at MIT website.
Includes bibliographical references (leaves 71-72).
The telecommunications industry is highly competitive. Many of the players in the Carrier, Commercial and Network Construction Service markets are looking to have financial, personnel, marketing, other resources and other competitive advantages such as B2B Internet services. Increased consolidation and· strategic alliances in the industry, resulting from the Telecommunications Act of 1996 is giving rise to significant new competition in the industry. In addition to this, the advent of the Internet has made the traditional circuit-switched telephony no longer efficient and economical, and to a certain extent obsolete. The less expensive and easily maintainable IP-switched networks are in greater demand. Information age has made Ecommerce the process of empowering the organizations for information exchange using digital technology. This study includes an analysis of the effect of the above factors on a network operator's business. It also consists of the case studies of two new-age network operators, Level 3 and Qwest.
by Tharunidhar Narravula.
S.M.M.O.T.
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Gomez, Andres Jorge. "Customer intimacy strategy in B2B technology businesses in Colombia". reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/16389.

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Submitted by Daniele Santos (danielesantos.htl@gmail.com) on 2016-04-05T18:31:05Z No. of bitstreams: 1 Jorge.pdf: 3646118 bytes, checksum: 7f404e070608495a4e922e9ba0aa4397 (MD5)
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Made available in DSpace on 2016-04-16T16:41:43Z (GMT). No. of bitstreams: 1 Jorge.pdf: 3646118 bytes, checksum: 7f404e070608495a4e922e9ba0aa4397 (MD5) Previous issue date: 2015-10-28
The main objective of this Thesis is to analyze Customer Intimacy Strategy in B2B technology businesses in Colombia and the variables that have a direct relationship with it like perception, trust and networking. And how a Customer Intimacy Strategy can affect a company to achieve positive or negative results in an operation, in terms of business opportunities, relations and profitable and sustainable sales if properly managed or mismanaged. With a population of almost 50 million people, GDP average growth of 4.22%(considering 2013 up to 2017), a strategic geographic location in Latin America close to the middle of the region with direct access to the Pacific and Atlantic oceans, on the verge to reach a peace agreement ending its long time social and security conflict with the local guerrillas, Colombia is a country with a stable economic present and promising future. But despite the appealing business landscape and opportunities both in number and size, it is a developing economy where firms who are willing to run a startup or who currently have B2B technology operations in this country will find out that uncertainty and mistrust are two of the most critical variables that need to be overcome in order to achieve success. Their relevance will vary from one region to another, but will still be considered of most importance throughout the country. This matter is highly important to B2B technology businesses in Colombia because few firms are aware of the importance of customer intimacy strategy, believing that it is just a matter of social relationships and not considering the diverse number of variables such us perception, trust and networking that compose it. Customer intimacy strategy at the end becomes the main and most relevant source of sales in a B2B technology environment in Colombia.
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Hasan, Noor 1963. "Application of XML in B2B financial services". Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/9277.

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Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000.
Includes bibliographical references (leaves 100-104).
Financial services industry is undergoing tremendous transformation due to regulatory changes and technological developments. The thesis discusses these changes including the advent of internet and how it is impacting the financial services industry. The paper provides a detailed account of XML evolution and its comparison with SGML and HTML. Several organization bodies have been formed over the past few years to define and push XML based standards for various industries. Even though XML is still in its evolving stage, there is wide consensus that it will be the enabler for disparate systems to communicate with each other. The research provides an overview of various XML standards pertaining to financial services and firms behind these standards. The author derives the conclusion that several standards with in financial services will co-exist and the industry will converge to these standards. The thesis also provides an overview of some financial applications that are XML compliant along with examples of first mover financial services firms that have successfully applied XML to address systems issues. Based on the XML standards, changes in the industry and customer needs author predicts some future trends and milestones that will happen in the financial services industry. They include; General changes in industry Landscape, formation of Central Limit Order Book (CLOB), Emergence of HUBs and Exchanges, Global Straight Through Processing, Settlement time of T +O, Emergence of Aggregators and Enterprise Portals. The future trend section further discusses the role of XML in this changing environment and how it will help achieve some of the key break-throughs that were not possible before. In order to fully harness the potential of XML, firms need to understand the various elements of XML. The last section of the thesis provides an overview of internal factors; issues around understanding DTD's and other relevant factors firms need to consider for successful implementation. The factors are based on author's own understanding of XML, issues faced by financial services industry and interviews with financial services firms.
by Noor Hasan.
S.M.M.O.T.
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Mizuno, Takayuki 1968. "Analysis of Japan's B2B public e-marketplaces". Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/17534.

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Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2002.
Includes bibliographical references (leaves 89-92).
Japan's industries have great expectations for the future of B2B public e-marketplaces, but the e-marketplace revolution in Japan is still at an early stage of development, and most have not yet produced satisfactory results. In this thesis, my objectives are to investigate and report on the major issues and challenges that impact the future success of Japan's public e-marketplaces, as well as to identify critical success factors. I conducted interviews with representatives of eight e-marketplaces in different industries. In those interviews, I learned that the unique characteristics of Japan's business environment, such as intermediates, Keiretsu-based business, and delays in the penetration of IT into small and medium-size enterprises, have had a major influence on the development of Japan's public e-marketplaces. Moreover, since it is customary for companies that try to change their internal business processes to encounter resistance and political pressure from both inside and outside companies, the e-marketplaces must expend an extraordinary amount of company effort and time to achieve success. The following are the key critical success factors I identified during the interviews: * take an honest and sound approach; * respect traditional business practices; * offer value-added services that benefit customers; * offer off-line customer support as well as on-line services; * develop an effective alliance strategy. I believe these critical success factors are fairly universal, and could be equally useful in the public e-marketplaces of Japan's other industries.
by Takayuki Mizuno.
S.M.M.O.T.
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Eck, Johanna, i Johansson Sofie. "Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets". Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79891.

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Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C.  This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and evaluate the findings of this study the Technology Acceptance Model (TAM) was used. By identifying the external variables that deter B2B companies from using social media the perceived usefulness and ease of use were analysed in order to explore what affects the difference in social media acceptance for marketing between B2B and B2C companies.  The findings of this study show that the perceived ease of use is the dominant factor that deters B2B companies from using social media for marketing purposes. This is however not the reason for the difference between B2B and B2C. The difference can instead be explained by a more negative perception of the usefulness of marketing on social media. This negative perception is a result of the characteristics of social media, the industry the company is operating within, as well as the company’s products and customers.
Sociala medier är en snabbt växande plattform när det kommer till marknadsföring. Det används dock i större utsträckning av business-to-consumer (B2C) företag än av business-to-business (B2B) företag. På grund av detta har det gjorts betydligt mindre forskning gällande marknadsföring på sociala medier för B2B än vad som har gjorts för B2C. Denna studie utforskar varför marknadsföring på sociala medier är mindre vanligt i B2B än B2C. Detta har gjorts genom att genomföra 11 intervjuer, öga-mot-öga, med personer som arbetar på olika B2B-företag och som har inflytande över sitt respektive företags marknadsföringsprocess. För att analysera och utvärdera resultaten från denna studie användes Technology Acceptance Model (TAM), en modell som mäter acceptansen av olika tekniska plattformar. Genom att identifiera de externa variabler som hindrar B2B-företag från att använda sociala medier analyserades användbarheten och användarvänligheten, som den uppfattas av dem intervjuade, för att undersöka vad som påverkar skillnaden i sociala media acceptans i marknadsföringssyfte mellan B2C- och B2B-företag.  Resultaten av denna studie visar att den upplevda användarvänligheten är den dominerande faktorn som hindrar B2B-företag från att använda sociala medier för marknadsföringssyften. Detta är dock inte orsaken till skillnaden mellan B2B och B2C. Skillnaden kan istället förklaras av en negativare uppfattning av användbarheten av marknadsföring på sociala medier. Denna negativa uppfattning är ett resultat av egenskaperna hos sociala medier, den bransch som företaget är verksam inom, samt företagets produkter och kunder.
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Johansson, Sofie, i Johanna Eck. "Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets". Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79893.

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Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C.  This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and evaluate the findings of this study the Technology Acceptance Model (TAM) was used. By identifying the external variables that deter B2B companies from using social media the perceived usefulness and ease of use were analysed in order to explore what affects the difference in social media acceptance for marketing between B2B and B2C companies.  The findings of this study show that the perceived ease of use is the dominant factor that deters B2B companies from using social media for marketing purposes. This is however not the reason for the difference between B2B and B2C. The difference can instead be explained by a more negative perception of the usefulness of marketing on social media. This negative perception is a result of the characteristics of social media, the industry the company is operating within, as well as the company’s products and customers.
Sociala medier är en snabbt växande plattform när det kommer till marknadsföring. Det används dock i större utsträckning av business-to-consumer (B2C) företag än av business-to-business (B2B) företag. På grund av detta har det gjorts betydligt mindre forskning gällande marknadsföring på sociala medier för B2B än vad som har gjorts för B2C. Denna studie utforskar varför marknadsföring på sociala medier är mindre vanligt i B2B än B2C. Detta har gjorts genom att genomföra 11 intervjuer, öga-mot-öga, med personer som arbetar på olika B2B-företag och som har inflytande över sitt respektive företags marknadsföringsprocess. För att analysera och utvärdera resultaten från denna studie användes Technology Acceptance Model (TAM), en modell som mäter acceptansen av olika tekniska plattformar. Genom att identifiera de externa variabler som hindrar B2B-företag från att använda sociala medier analyserades användbarheten och användarvänligheten, som den uppfattas av dem intervjuade, för att undersöka vad som påverkar skillnaden i sociala media acceptans i marknadsföringssyfte mellan B2C- och B2B-företag.  Resultaten av denna studie visar att den upplevda användarvänligheten är den dominerande faktorn som hindrar B2B-företag från att använda sociala medier för marknadsföringssyften. Detta är dock inte orsaken till skillnaden mellan B2B och B2C. Skillnaden kan istället förklaras av en negativare uppfattning av användbarheten av marknadsföring på sociala medier. Denna negativa uppfattning är ett resultat av egenskaperna hos sociala medier, den bransch som företaget är verksam inom, samt företagets produkter och kunder.
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Madosh, Farzana, i Betty Ålander. "An Evaluation of the Marketing Process in B2B and B2C Startups". Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-261656.

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Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. Despite the vital role and the urge to further understand marketing, there is a lack of research about marketing in the small entrepreneurial business context that is encountered in startups. In addition, a call for further development of empirical research is identified in the business to business (B2B) and business to consumer (B2C) dichotomy. Therefore, the purpose of this study was to evaluate the marketing process used by B2B and B2C Software as a Service (SaaS) startups. This in order to contribute with understanding of the marketing process in the startup context and contribute with development of the research within the B2B and B2C dichotomy. This was done by conducting a multiple case study where the empire was collected from four SaaS startups either selling to consumers or businesses. The empirical findings of the study show that the customer type, being a consumer or a business, affects the marketing process. Both differences and similarities were identified between the marketing process applied in the B2B and the B2C startups. Due to different levels of knowledge within the companies and different complexity levels in the buying process differences were found in the evaluation, segmentation, targeting and positioning done by the B2B and the B2C startups. It was found that the B2B companies put in less effort into the market analysis and segmentation compared to the B2C companies. Historically the channels utilized were identified to be different between the segments. However, a trend towards similar targeting channels was identified since the B2B segment is moving towards using more inbound marketing, which already is the main approach applied by the B2C segment. The B2B segment was, compared with the B2C segment, also identified to put more emphasize on achieving a position within the market that radiates credibility. Furthermore, the marketing process was found to be approached differently in startups than what was suggested in literature due to the lacking attention given to the scare resources and the innovative environment of a startup. A suggestion was therefore provided of how the marketing process better could be adapted to the startup context by including a feedback loop, making the marketing process more iterative.
Marknadsföring är en nyckelfunktion för alla organisationer och ses som en avgörande framgångsfaktor vid uppstarten av ett nytt företag. Till följd av den överväldigande mängden data som många företag besitter finns det ett behov av att förstå vilka aktiviteter som ska ingå i marknadsföringsprocessen samt hur man på bästa sätt hanterar dessa aktiviteter. Trots marknadsföringens vitala roll och det identifierade behovet av ytterligare förståelse är det brist på forskning om marknadsföring inom det entreprenöriella småföretagskontext som påträffas i startups. Vidare identifierades ett behov för vidareutveckling av den empiriska forskningen inom business to business (B2B) och business to consumer (B2C) dikotomin. Syftet med denna studie var därför att utvärdera marknadsföringsprocessen som används av B2B och B2C startups som tillhandahåller mjukvara som en tjänst. Detta för att skapa ökad förståelse av marknadsföringsprocessen i startupkontexten, men även för att bidra i utvecklingen av forskningen inom B2B och B2C dikotomin. Detta gjordes genom en fallstudie där empirisk data samlades in från fyra startups som tillhandahåller en mjukvara som en tjänst och som antingen säljer till konsumenter eller till företag. De empiriska resultaten av studien påvisar att kundtypen, konsument eller företag, påverkar marknadsföringsprocessen. Både skillnader och likheter identifierades mellan marknadsförings-processen som används av startups som säljer till antingen konsumenter eller företag. På grund av olika kunskapsnivåer inom företagen och olika komplexitetsnivåer i inköpsprocessen identifierades skillnader i utvärderingen, segmenteringen, inriktningen och positioneringen som gjordes av B2B och B2C startups. Det påvisades att företagen som säljer till andra företag satsar mindre på marknadsanalys och segmentering jämfört med de företagen som säljer till konsumenter. Historiskt sett har olika marknadsföringskanaler använts av de två segmenten. En trend har emellertid identifierats mot användning av liknande kanaler, eftersom B2B segmentet rör sig mot att tillämpa inkommande marknadsföring, vilket redan är det huvudsakliga tillvägagångssättet som tillämpas inom B2C segmentet. B2B segmentet identifierades även, jämfört med B2C segmentet, lägga vikt vid att uppnå en position inom marknaden som utstrålar trovärdighet. Vidare visade sig marknadsföringsprocessen i startups skilja sig från vad som föreslogs i litteraturen, detta till följd av att litteraturen inte tar hänsyn till de bristande resurserna och den innovativa miljön som präglar en startup. Därför tillhandahålls ett förslag på hur marknadsföringsprocessen bättre kan anpassas till startupkontexten, detta genom att inkludera en återkopplingsslinga vilket resulterar i en mer iterativ marknadsföringsprocess.
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Zhao, Fan, Yu Deng i Xuan Qin. "Relationship and Network in Online B2B Business". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54209.

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Nowadays a new businesses form, online business occurred, which helps companies to improve their working efficiency in managing risks and allocating resources. Relationship and network are essential for understanding online business, which can help firms to reduce costs by outsourcing, and to increase efficiency by sharing information with cooperators. That leads to the purpose of this study, is to investigate how do the relationship and network between firms influence the cooperation of product developing and server operating companies within online business. In order to study this topic, the concepts from IMP group of characteristics of relationship, relationship development stages and the model of managing in networks are applied. Furthermore qualitative research method was employed for interviewing five companies in two types: 1) product developing companies 2) server operating companies.     The relationship and network are perceived by interviewed companies are dynamic, fast changing and high technology focused. To cope with this phenomenon, most of companies choose to put their efforts on developing products and advancing technology rather than communicating with partners. In conclusion, the cooperation between firms in online business is influenced by fast changing and short-term relationships, high competition and the risk of plagiarism, which leads to competition focus in their business.
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Morina, Albana, i Luna Zeweldi. "B2B Sales : Kriterier för leverantörsval". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-13474.

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Business-to-Business (B2B) beskriver relationen mellan två företag där ett företag säljerprodukter eller tjänster till ett annat företag. I dagens konkurrenshårda marknad gäller det för ett företag att ständigt sträva efter att ligga ett steg före för att öka chansen att överleva. Dessutom kan dagens kunder söka och jämföra det de vill ha med bara ett klick på internet vilket leder till att företag förväntas att ständigt förbättra och utveckla sina produkter för att tillfredsställa sina kunder. Syftet med detta arbete är att ta reda på vad kunderna anser är viktigt vid val av leverantör och om miljöaspekten är avgörande för kunden vid val avleverantörer. En litteraturundersökning som kompletterades med en enkätundersökning genomfördes för att få svar på vilka av de fyra aspekter (kvalité, miljö, service, pris) är avgörande vid val av leverantör. Gruppen har använt sig av ett företag inom textil- och konfektionsbranschen som utgångspunkt för vilka företag enkäterna skulle skickas till. Undersökningen baseras främst på företag inom hotellbranschen i områdena Göteborg, Borås, Varberg och Falkenberg. Gruppen har använt sig av enkäter där deltagarna tillfrågades hur avgörande aspekterna kvalité, miljö, pris och service är vid val av leverantör av arbetskläder. Resultatet av litteraturstudien visar att kvalité och service är avgörande vid val av leverantör i ett B2B sammanhang och att pris inte är lika avgörande. Resultatet av enkätundersökning visar att samtliga hotell som deltog i undersökningen anser att det mest avgörande vid val avleverantör är kvalité och näst viktigast är miljö. Service och pris hamnade på en tredjerespektive fjärde plats i rangordning.
Business-to-Business (B2B) describes the relationship between two companies where one company sells products or services to another company. In today's highly competitive market, businesses are forced to continually improve and develop their products in order to satisfy their customers. In addition, today's customers can search and compare what they want just with just one click on the internet, which means that companies are expected to constantly improve and develop their products to survive in the highly competitive market. The purpose of this work is to find out what customers consider important in choosing a supplier and whether the environmental aspect is crucial for the customer in choosing suppliers. A literature study supplemented with a survey was conducted to find answer on which of the four aspects (quality, environment, service, price) is crucial in selecting a supplier. The group has used a company in the textile and clothing industry as the starting point for which companies the questionnaires were to be sent to. The survey is primarily based on companies in the hotel industry in the areas of Gothenburg, Borås, Varberg and Falkenberg. The group has used questionnaires where participants were asked how crucial aspects of quality, environment, price and service are when choosing a supplier of work clothes. The outcome of the literature study shows that quality and service are crucial in choosing a supplier in a B2Bcontext and that price is not as crucial. The results from the survey indicate that all hotels participated in the survey find that the most crucial in choosing a supplier is quality and the second most important is the environment. Service and award ended in a third and fourth place in ranking.
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Möhring, Monika Maria. "Innovation in a high technology B2B context : exploring networks, processes and management". Thesis, University of Strathclyde, 2013. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=18979.

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In the past few decades, scholars of the Industrial Marketing and Purchasing (IMP) Group have been scrutinising inter-organisational network phenomena. Acknowledging a subjectively held world view of persons, groups and organisations, particular focus has been laid on the perceived relevance and choice of relational enactment of particular ties in these networks for creating a particular value. The IMP tradition has been scrutinising such relational collaborations' pivotal constituents of actors, resources, and activities and empirically covered phenomena of space and time therein. This thesis is about conducting further basic descriptive research (Möller and Svahn, 2003) in longitudinal case studies (Ford and Mouzas, 2010). With emphasis on R&D intensive customer-centric innovation, this project will further explore the roles of actors, their rationales for networking, and their subjectively perceived value systems (Ford, 2011). This work draws on interpretivism and s ocial constructionism, applying pragmatist meta-cycles of scrutiny. The research process is placed within the German R&D department of a a multinational high-technology corporation's. It emphasises cross-case longitudinal observation of innovation relationships in specific B2B networks. The aim is to exemplarily examine these networks' sense-making, networking activities and value systems by interacting with the networks' project members. The proceedings involve the translation of research constituents into mathematical formulae and instrumental scorecards. The exchange of products, services, and goodwill and further qualities of collaboration are differentiated and put forth for subsequent refinement of observation. Valuein- exchange and value-in-use are found interrelated. A particular quality of the intrinsic network value as postulated by Ford (2011) is substantiated and expressed in this dissertation's framework of formulae. Interestingly, the findings point to the need to further examine the role and gradual obsolescence of the juridical contract. Moreover, the concept of the "actor" is found to be a potentially ambiguous term to be refined in future research.
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Książki na temat "B2B technology"

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Möhring, Monika Maria. Innovation in a High Technology B2B Context. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-05721-3.

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Building B2B Applications with XML. New York: John Wiley & Sons, Ltd., 2001.

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Laurent, Ménard, red. Application integration: EAI, B2B, BPM and SOA. London: ISTE, 2008.

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Kumar, Muneesh. Trust and technology in B2B e-commerce: Practices and strategies for assurance. Hershey, PA: Business Science Reference, 2012.

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Kovalenko, Vladimir. Design of information systems. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/987869.

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The tutorial discusses the design features of information systems (is) involved in the implementation of CALS technologies: MRP/MRPII/ERP systems, e-Commerce systems (B2B), supply chain management (SCM), customer relationship management (CRM), and decision support systems (OLAP). The issues of choosing the design technology, software tools for project development, building functional and information models in the environment of Business Studio, MS Visio, Elma, AllFusion Modeling Suite and Oracle Designer 10g, as well as the development of technical and operational documentation are highlighted. The characteristics of CASE technologies and their implementation in the Oracle Designer 10g environment are considered. A comparative analysis of the standards of the organization of the life cycle of creating and using IP, practical recommendations for the development of standard profiles, examples of the development of an IP project based on a cascading model of the life cycle, including using a process approach in the management and automation of processes. The models of the client — server architecture and the structure of cloud computing are considered. Modern approaches to the selection of ready-made is and their implementation in automated enterprises are studied in detail. Meets the requirements of the Federal state educational standards of higher education of the latest generation. It is intended for students (bachelors and specialists) and masters of higher educational institutions studying in the direction of "Applied Informatics". It is also recommended for teachers and specialists working in the field of information technology.
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Bob, Lewis. Bob Lewis's IS survival guide. Indianapolis, Ind: Sams, 1999.

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Bondurant, Bob. Bob Bondurant on high performance driving: Completely revised & updated with new technology for the 1990s. Wyd. 3. Osceola, WI, USA: Motorbooks International, 1993.

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Bob, Harris. Bob Harris' guide to concrete overlays and toppings. [Douglasville, Ga: Decorative Concrete Institute], 2005.

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Office, General Accounting. Highways: Acquiring land for Federal-aid projects : report to the honorable Bob Graham, U.S. Senate. Washington, D.C: The Office, 1988.

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Office, General Accounting. Highways: Acquiring land for federal-aid projects : report to the Honorable Bob Graham, U.S. Senate. Washington, D.C: The Office, 1988.

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Części książek na temat "B2B technology"

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Bussler, Christoph. "Introduction to Business-to-Business Integration Technology". W B2B Integration, 29–68. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-662-05169-6_2.

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Srivastava, Aashish. "From Manuscript to Electronic Signature: Background, Technology and Case Laws". W Electronic Signatures for B2B Contracts, 7–30. India: Springer India, 2012. http://dx.doi.org/10.1007/978-81-322-0743-6_2.

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Srivastava, Aashish. "The Electronic Signature Technology: Potential Issues with Regard to Its Usage". W Electronic Signatures for B2B Contracts, 61–81. India: Springer India, 2012. http://dx.doi.org/10.1007/978-81-322-0743-6_4.

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Angelov, Samuil, i Paul Grefen. "A Conceptual Framework for B2B Electronic Contracting". W IFIP Advances in Information and Communication Technology, 143–50. Boston, MA: Springer US, 2002. http://dx.doi.org/10.1007/978-0-387-35585-6_16.

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Tanner, Christian, i Sarah-Louise Richter. "Digitalizing B2B Business Processes—The Learnings from E-Invoicing". W Business Information Systems and Technology 4.0, 103–16. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-74322-6_7.

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Angelov, Samuil, i Paul Grefen. "Support for B2B E-Contracting — The Process Perspective". W Knowledge and Technology Integration in Production and Services, 87–96. Boston, MA: Springer US, 2002. http://dx.doi.org/10.1007/978-0-387-35613-6_10.

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Möhring, Monika Maria. "Introduction". W Innovation in a High Technology B2B Context, 1–16. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-05721-3_1.

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Möhring, Monika Maria. "Justice- and temporality-related findings". W Innovation in a High Technology B2B Context, 193–219. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-05721-3_10.

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Möhring, Monika Maria. "Contribution of this study". W Innovation in a High Technology B2B Context, 221–37. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-05721-3_11.

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Möhring, Monika Maria. "Networks and structures". W Innovation in a High Technology B2B Context, 17–40. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-05721-3_2.

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Streszczenia konferencji na temat "B2B technology"

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Yoo, Sangkeun, Junseob Lee, Yongwoon Kim i Hyungjun Kim. "An integrated mobile RFID service architecture between B2B and B2C networks". W The 9th International Conference on Advanced Communication Technology. IEEE, 2007. http://dx.doi.org/10.1109/icact.2007.358311.

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Feng, Lv, Zhou Gengyu i Qian Haiyang. "Analytical Determination of Stress Indices and Stress Intensification Factor for an Extruded Nozzle of Super Pipe". W ASME 2018 Pressure Vessels and Piping Conference. American Society of Mechanical Engineers, 2018. http://dx.doi.org/10.1115/pvp2018-85144.

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The super pipe nozzles in nuclear power plants are usually designed to be in compliance with the requirements of Class 2 piping of Section III of the ASME Boiler and Pressure Vessel Code. The stress indices B2 and stress intensification factor i are required for the stress evaluation. In the past two decades, the hot extrusion forming technology has been widely used to manufacture those nozzles, instead of traditional insert weldolets. However, previous extruded nozzle stress analyses have shown B2 that the calculated stresses may exceed the limits in some working conditions. The objective of present study is to determine the stress indices and stress intensification factor for an extruded nozzle of the supper pipe by the finite element method and to evaluate the conservatism of those factors from the ASME Code formulae. In this paper, a three-dimensional finite element model of an extruded nozzle is developed. Four load cases are considered, which are corresponding to an in-plane bending moment and an out-plane bending moment applied at the run pipe side and at the branch pipe side, respectively. The magnitude of bending moment is assumed to be 1000Nm. The stress indices B2r, B2b, C2r, C2b, K2r and K2b, where the subscript r and b refer to the run pipe and B2r the branch pipe, are calculated based on the finite element analysis results. The stress intensification factor ir and ib are determined by the empirical formula: ir = C2r*K2r/2 and ib = C2b*K2b/2. Further, the developed factors are compared with those calculated from the ASME code formulae. It is found that the stress indices B2r and B2b obtained from the linear elastic finite element analysis are conservative. Currently, the values of B2r and B2b gained from the ASME code formulae are more appropriate for the stress evolution. The stress intensification factors ir and ib obtained from the analytical determination are lower than those calculated from the ASME code formula. For the extrude nozzle studied, the factor ir decreases 30% and the factor ib decreases about 3.3%.
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Adebanjo, D., i M. Tickle. "Development processes in B2B virtual communities". W 2012 IEEE 6th International Conference on Management of Innovation & Technology (ICMIT 2012). IEEE, 2012. http://dx.doi.org/10.1109/icmit.2012.6225833.

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Guanling, Zhou, Dong Nanping i Yu Lijie. "Process Risk Management in B2B E-Business". W 2009 Third International Symposium on Intelligent Information Technology Application. IEEE, 2009. http://dx.doi.org/10.1109/iita.2009.31.

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Janom, Norjansalika, i Mohamad Shanudin Zakaria. "B2B E-commerce: Frameworks for e-readiness assessment". W 2008 International Symposium on Information Technology. IEEE, 2008. http://dx.doi.org/10.1109/itsim.2008.4631543.

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Wang, Hong, Xiaofen Zhang i Jing Sun. "B2B Electronic Payment Protocol Based on iKP". W 2009 First International Workshop on Education Technology and Computer Science. IEEE, 2009. http://dx.doi.org/10.1109/etcs.2009.230.

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Wimalachandra, D. C., B. Frank i T. Enkawa. "Enhancing NPD operational performance through B2B and B2C customer involvement for varying degrees of product technology". W 2013 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE, 2013. http://dx.doi.org/10.1109/ieem.2013.6962504.

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Mussini, Bruno, Craig Thomson i Sergio Bernardi. "GRID technologies for networked business: The GRID2(B2B) project". W 2009 IEEE International Technology Management Conference (ICE). IEEE, 2009. http://dx.doi.org/10.1109/itmc.2009.7461434.

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Kiessling, W., S. Fischer i S. Doring. "COSIMA/sup B2B/ - sales automation for e-procurement". W Proceedings. IEEE International Conference on e-Commerce Technology, 2004. CEC 2004. IEEE, 2004. http://dx.doi.org/10.1109/icect.2004.1319718.

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Espinosa, E. D., A. Junco, J. Ramirez, F. Ramos, E. Rubio, M. Vazquez i R. Cardenas. "Diagnosing key needs for emergent B2B in SMBs". W Proceedings. IEEE International Conference on e-Commerce Technology, 2004. CEC 2004. IEEE, 2004. http://dx.doi.org/10.1109/icect.2004.1319749.

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Raporty organizacyjne na temat "B2B technology"

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McKittrick, Susan. B2B Marketers Prepare to Get the Most Out of Today's Technology Tools. Boston, MA: Patricia Seybold Group, sierpień 2010. http://dx.doi.org/10.1571/fw08-12-10cc.

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Kang, Jong Woo, Tengfei Wang i Dorothea Ramizo. The Role of Technology in Business-to-Consumer E-Commerce:Evidence from Asia. Asian Development Bank, luty 2021. http://dx.doi.org/10.22617/wps210044-2.

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Using proprietary panel data, this paper investigates the possible drivers of business-to-consumer (B2C) online commerce growth. It provides empirical evidence that internet access and speed, online security, and financial inclusiveness facilitate internet retail sales. Governments can consider these findings as important issues in building an enabling environment for the development of B2C online commerce.
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