Gotowe bibliografie tematyczne / B2B

Gotowa bibliografia na temat „B2B”

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 10 marca 2023

Utwórz poprawne odniesienie w stylach APA, MLA, Chicago, Harvard i wielu innych

Wybierz rodzaj źródła:

Spis treści

Artykuły w czasopismach
Rozprawy doktorskie
Książki
Części książek
Streszczenia konferencji
Raporty organizacyjne

Zobacz listy aktualnych artykułów, książek, rozpraw, streszczeń i innych źródeł naukowych na temat „B2B”.

Przycisk „Dodaj do bibliografii” jest dostępny obok każdej pracy w bibliografii. Użyj go – a my automatycznie utworzymy odniesienie bibliograficzne do wybranej pracy w stylu cytowania, którego potrzebujesz: APA, MLA, Harvard, Chicago, Vancouver itp.

Możesz również pobrać pełny tekst publikacji naukowej w formacie „.pdf” i przeczytać adnotację do pracy online, jeśli odpowiednie parametry są dostępne w metadanych.

Artykuły w czasopismach na temat "B2B"

Arizumi, Tadaaki, Tomohiro Minami, Hirokazu Chishina, Masashi Kono, Masahiro Takita, Norihisa Yada, Satoru Hagiwara i in. "Impact of Tumor Factors on Survival in Patients with Hepatocellular Carcinoma Classified Based on Kinki Criteria Stage B2". Digestive Diseases 35, nr 6 (2017): 583–88. http://dx.doi.org/10.1159/000480186.

Pełny tekst źródła

Streszczenie:

Background: Tumors classified based on the Barcelona Clinic Liver Cancer (BCLC) stage B hepatocellular carcinoma (HCC) are heterogeneous in nature. Previously, the Kinki criterion was proposed for a more precise subclassification of tumors in BCLC-stage B. However, tumors in sub-stage B2 include various size and number of HCCs even with the Kinki criteria, which could lead to heterogeneity for overall survival (OS). In this study, we assessed how the size and number of tumors affect the OS and time to progression (TTP) in patients with Kinki criteria stage B2 tumors and treated with transarterial chemoembolization (TACE). Methods: Of 906 HCC patients treated with TACE at Kindai University Hospital, 236 patients with HCC considered as Kinki criteria stage B2 were examined. They were classified into the following 4 groups according to the maximum tumor diameter and number of tumors: B2a group, tumor size ≤6 cm and total number of tumors ≤6; B2b group, size ≤6 cm and number >6; B2c group, size >6 cm and number ≤6; and B2d group, size >6 cm and number >6. The OS and TTP of patients in each group were compared. Results: There were 131 patients (55.5%) in the B2a group, 58 (24.6%) in the B2b group, 41 (17.4%) in the B2c group, and 6 (0.03%) in the B2d group. Comparison of the survivals revealed that the median OS was 2.8 years (95% CI 2.0-3.5) in the B2a group, 2.8 years (95% CI 2.0-3.3) in the B2b group, 1.9 years (95% CI 0.8-4.0) in the B2c group, and 2.3 years (95% CI 1.2-ND [no data]) in the B2d group, respectively (p = 0.896). The median TTP in B2a, B2b, B2c, and B2d sub-substage HCC were13.2, 12.1, 13.8, and 11.5 months, respectively (p = 0.047). The median TTP in B2a + B2c sub-substage patients was longer than that in B2b + B2d sub-substage HCC patients (14.0 months and 10.4 months; p = 0.002). Conclusion: No significant differences were observed in the OS among HCC patients subclassified based on the maximum tumor diameter and tumor number in Kinki criteria stage B2. Consequently, Kinki criteria stage B2 HCC is a homogeneous subgroup in terms of OS prediction. However, shorter TTP in B2b+B2c sub-substage HCC patients than that in B2a + B2c sub-substage HCC patients suggests that different treatment strategy, such as systemic therapy with targeted agents instead of TACE, may be suitable to preserve the liver function.

Style APA, Harvard, Vancouver, ISO itp.

Sluyterman, Keetie. "B2B or B2C?" BMGN - Low Countries Historical Review 132, nr 3 (sierpień 2017): 11–36. http://dx.doi.org/10.18352/bmgn-lchr.10397.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Tang, Jian, Daqian Lyu, Fangling Zeng, Yulong Ge i Runzhi Zhang. "Modelling and Assessment of BDS-3 Real-time Precise Point Positioning Time Transfer Based on PPP-B2b Service". Mathematical Problems in Engineering 2022 (27.09.2022): 1–16. http://dx.doi.org/10.1155/2022/4054179.

Pełny tekst źródła

Streszczenie:

In 2020, users in and around China had access to a new real-time precise point positioning (RTPPP) service with the BeiDou global navigation satellite system (BDS-3) B2b (PPP-B2b) signal. In this study, the quality of PPP-B2b products is first assessed and compared with the CNAV1 broadcast ephemeris. Then a mode of BDS-3 PPP time transfer with PPP-B2b (B2b-RTPPP) is developed and evaluated in static and kinematic modes. The results demonstrate that the discontinuity of orbit is improved by applying the PPP-B2b, and its root mean square errors (RMSEs) are 0.081 m, 0.165 m, and 0.107 m in the radial, along-track, and cross-track components, respectively. The standard deviation (STD) of the PPP-B2b clock offset is 0.08 ns, greatly better than that of the broadcast clock offset. For time transfer, the type A uncertainty of the B2b-RTPPP solution is approximately 0.1 ns in static mode, and approximately 0.3 ns in kinematic mode. The B1I/B3I B2b-RTPPP time transfer solution performs better than the B1C/B2a solution. For frequency stability, the modified Allan deviation (MDEV) of the B2b-RTPPP solution is comparable to that of the post-processing solution. The B1C/B2a combination has better short-term frequency stability than B1I/B3I, while the long-term frequency stability of B1C/B2a is worse. In addition, the contribution of the differential code bias (DCB) to B2b-RTPPP time transfer is also investigated. The type A uncertainty of the B2b-RTPPP solution without DCB correction is worse than that of the B2b-RTPPP solution with DCB correction. The B1C/B2a B2b-RTPPP solution without DCB correction has better frequency stability than the B1I/B3I B2b-RTPPP solution.

Style APA, Harvard, Vancouver, ISO itp.

Dotzel, Thomas, i Venkatesh Shankar. "The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis". Journal of Marketing 83, nr 5 (9.05.2019): 133–52. http://dx.doi.org/10.1177/0022242919847221.

Pełny tekst źródła

Streszczenie:

Many firms introduce both business-to-business service innovations (B2B-SIs) and business-to-consumer service innovations (B2C-SIs) and need to better allocate their resources. However, they are unsure about B2B-SIs’ effects on firm value or risk, especially relative to those of B2C-SIs. The authors address this problem by developing hypotheses that relate the number of B2B-SIs and B2C-SIs to firm value and firm risk together with the moderators (the number of product innovations and customer-focus innovations). To test the hypotheses, the authors develop and estimate a model using unique panel data of 2,263 SIs across 15 industries over eight years assembled from multiple data sources and controlling for firm- and market-specific factors, heterogeneity, and endogeneity. They analyze innovation announcements using natural language processing. The results show that B2B-SIs have a positive effect on firm value and an insignificant influence on firm risk. Importantly, the effect of a B2B-SI on firm value is significantly greater than that of a B2C-SI. Unlike B2C-SIs, the effect of B2B-SIs on firm value is greater when the firm has more product innovations. Surprisingly, unlike B2C-SIs, the effect of B2B-SIs on firm value is less positive when the SIs emphasize customers. These findings offer important insights about the relative value of B2B-SIs.

Style APA, Harvard, Vancouver, ISO itp.

Zhang, Jing, i Mingfei Du. "Utilization and effectiveness of social media message strategy: how B2B brands differ from B2C brands". Journal of Business & Industrial Marketing 35, nr 4 (1.04.2020): 721–40. http://dx.doi.org/10.1108/jbim-06-2018-0190.

Pełny tekst źródła

Streszczenie:

Purpose This study aims to investigate how business-to-business (B2B) companies use message strategies on social media platform and how these strategies are effective in improving customer perceived value and encouraging customer engagement, as well as how B2B companies differ from business-to-customer (B2C) counterparts in terms of utilization and effectiveness of social media message strategy. Design/methodology/approach Based on content analysis of Sina Weibo brand pages and survey of website visitors, this paper examines the differences of social media message strategies and their impacts upon customer perceived value and customer engagement between B2B and B2C companies. Findings B2B companies use more rational appeals and less emotional appeals, have lower degree of informativeness and perform better in interactivity and variety than B2C companies. These five dimensions of message strategy have different roles in engaging customers via perceived value across B2B and B2C settings. Originality/value The research makes significant contributions to B2B social media marketing literature by answering two interrelated questions, namely, “What companies are doing?” and “What companies should do?” on social media websites. Besides, it provides insightful implications for B2B companies on how to implement appropriate message strategies in their social media marketing efforts by conducting Importance-Performance Analysis.

Style APA, Harvard, Vancouver, ISO itp.

Ishii, Ryuta, i Mai Kikumori. "Word-of-mouth in business-to-business marketing: a systematic review and future research directions". Journal of Business & Industrial Marketing 38, nr 13 (10.01.2023): 45–62. http://dx.doi.org/10.1108/jbim-02-2022-0099.

Pełny tekst źródła

Streszczenie:

Purpose The purpose of this study is to review and analyze the status of word-of-mouth (WOM) research in the business-to-business (B2B) context and discuss and identify new possible future directions. Design/methodology/approach A systematic review was conducted and 36 articles on B2B WOM were collected to evaluate the current state of the literature and clarify possible future research directions. Findings This thematic analysis categorize these articles into three themes: WOM generation, WOM usage and reference marketing. Under each theme, the authors reveal research findings unique to B2B research and different from business-to-consumer (B2C) WOM research. This study identifies several research questions that should be addressed by future research. Originality/value Both academic researchers and business practitioners recognize that WOM plays an essential role in B2B marketing. However, no review paper focuses on WOM in the B2B context. Findings in the B2C WOM literature suggest that WOM substantially influences firms’ performance, but that managers cannot simply attempt to extrapolate B2C findings to the B2B arena. By synthesizing and assessing prior research on WOM in the B2B context, this study contributes to a better understanding of the B2B WOM phenomenon and facilitates future research on this topic.

Style APA, Harvard, Vancouver, ISO itp.

Barrientos, Laura Gatica, Emma Rosa Cruz Sosa i Patricia E. Garcia Castro. "Considerations Of E-Commerce Within A Globalizing Context". International Journal of Management & Information Systems (IJMIS) 16, nr 1 (22.12.2011): 101. http://dx.doi.org/10.19030/ijmis.v16i1.6726.

Pełny tekst źródła

Streszczenie:

The objective of this work, is to analyze the meaning of electronic commerce in our days taking into account the information technologies; it also will analyze their adjustments, their trends and applications of the same, in the Business to Consumer Relations (B2C), Business to Employee (B2E) and Business to Administration (B2A), Consumer to Consumer (C2C), Citizen to Government (C2G), Business to Government (B2G) and, Business to Business (B2B), as well as how information systems have been very useful to reduce costs, getting technology to change from being an operating support tool to become a strategy one, to increase the sales volume and the profits of the business as a result of this. The trend being taken by businesses and consumers has increased the participation of the companies which apply it in a comprehensive manner, since they reach international markets, while also face another kind of competition that takes place in a global market. We conclude that electronic commerce will remain a tool of great importance to efficiently manage the chains of supply between businesses and consumers through the Internet which allows an integration to reduce costs of ordering, distribution, administration and delivery of input materials.

Style APA, Harvard, Vancouver, ISO itp.

Boiko, N. O. "Peculiarities of Application of Internet Promotion Tools in the B2B Market". Business Inform 5, nr 532 (2022): 133–37. http://dx.doi.org/10.32983/2222-4459-2022-5-133-137.

Pełny tekst źródła

Streszczenie:

The aim of the article is to determine the differences between Internet marketing in the B2C and B2B sectors, analysis of the most trendy tools of Internet marketing in the B2B sector in order to determine their effective impact on marketing activities and enterprises operating in the B2B market as a whole. It was reasonable to assume that Internet marketing tools are more adapted to the field of B2C. Many industrial companies have ignored the use of modern Internet promotion tools, thus losing market share and potential buyers, giving way to those who quickly adapt to new trends. However, when implementing methods and tools of Internet marketing, it is important to take into account the peculiarities of the sale of industrial products in the field of B2B. The article proposes methods and tools of Internet marketing, recommended for use taking into account the characteristics of industrial products and the sphere of B2B. The study highlighted the most promising and effective tools of Internet marketing in the B2B segment, and also argued that the effect of using these tools will use knowledge about customer needs and strengthen the company's position in the new competitive field of goods and services. It is concluded that previously it was considered that Internet marketing tools are the most adapted to the field of B2C. Many industry companies have ignored the use of modern online promotion tools. For the most part, the use of Internet marketing in B2B companies was complicated by the lack of relevant theoretical framework and practical recommendations. However, Internet marketing gives the opportunity to conduct successful activities on the Internet not only to companies in the field of B2C, but also to companies in the field of B2B, selling industrial products.

Style APA, Harvard, Vancouver, ISO itp.

Zhang, Runzhi, Zaimin He, Langming Ma, Gongwei Xiao, Wei Guang, Yulong Ge, Xiangbo Zhang, Jihai Zhang, Jian Tang i Xueqing Li. "Analysis of BDS-3 PPP-B2b Positioning and Time Transfer Service". Remote Sensing 14, nr 12 (9.06.2022): 2769. http://dx.doi.org/10.3390/rs14122769.

Pełny tekst źródła

Streszczenie:

With the completion of the BeiDou global navigation satellite system (BDS-3), the BeiDou Navigation Satellite System Signal In Space Interface Control Document Precise Point Positioning Service Signal PPP-B2b (Version 1.0) was officially announced, and BDS-3 officially broadcast PPP-B2b correction to broadcast ephemeris through geostationary earth orbit (GEO) satellites to provide precise point positioning services for users in the Asia–Pacific region. This study comprehensively analyzes the application of the PPP-B2b product to time transfer and positioning. On a daily basis, the PPP-B2b positioning accuracy after convergence is calculated using the four ionosphere-free (IF) combinations in static and simulated kinematic modes: BDS B1I/B3I, BDS B1C/B2a, BDS B1I/B3I + GPS, and BDS B1C/B2a + GPS. Observations of time laboratories including the National Time Service Center of the Chinese Academy of Sciences (NTSC) and the Telecommunication Laboratories (TL) are employed to conduct zero-baseline common clock difference (CCD) time comparison experiments and long-baseline time comparison experiments using the PPP-B2b product and the GBM product. The results indicate that the PPP-B2b position accuracy in static mode by only BDS is 1.5/2.7/3.9 cm, and by GPS + BDS is within 1.5/2.5/3.5 cm in North, East, and Up directions, respectively. Regarding simulated kinematic PPP-B2b, the average root mean square (RMS) values of the position errors in the North, East, and Up directions for the combination of BDS B1I/B3I + GPS and BDS B1I/B3I are 3.4/5.8/7.6 cm and 3.8/6.6/7.8 cm, respectively. Simultaneously, the average RMS values of position errors using BDS B1C/B2a + GPS and BDS B1C/B2a are 3.6/4.9/8.1 cm and 4/6.1/8.5 cm. In the time comparison study, the results of zero-baseline CCD using the PPP-B2b product and the GBM product are within the fluctuation range of 0.1 ns, respectively. Particularly, the long-baseline time comparison difference between results employing the PPP-B2b product and the GBM product is within the range of ±0.5 ns.

Style APA, Harvard, Vancouver, ISO itp.

Bu, Nailin, i Jean-Paul Roy. "Guanxi Practice and Quality: A Comparative Analysis of Chinese Managers’ Business-to-Business and Business-to-Government Ties". Management and Organization Review 11, nr 2 (czerwiec 2015): 263–87. http://dx.doi.org/10.1017/mor.2015.13.

Pełny tekst źródła

Streszczenie:

ABSTRACTThis study provides new insight into guanxi practice and quality differences between business-to-business (B2B) and business-to-government (B2G) ties in China. The results, based on data obtained through structured interviews with 108 Chinese managers across eight cities in China, reveal stark differences between the practices used in developing B2B ties and those used in developing B2G ties. More specifically, these two tie types differ in a variety of guanxi initiation, building, and utilization practices. This study also builds upon the process model of guanxi development by highlighting the dissimilar role of gift giving practices in B2B and B2G ties. Furthermore, this study measures guanxi quality as a separate concept from guanxi process and demonstrates that guanxi quality is a multidimensional concept that is composed of affective attachment and felt obligation, both of which vary across B2B and B2G ties. Implications of these results for theory development and managerial practice in China are also discussed.

Style APA, Harvard, Vancouver, ISO itp.

Więcej źródeł

Rozprawy doktorskie na temat "B2B"

Novák, Jiří. "Analýza a návrh distribuční B2B, B2C aplikace". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222591.

Pełny tekst źródła

Streszczenie:

The diploma thesis is concerned with an analysis and design of distributional B2B and B2C application. The fundamental part is especially focused on design of features and functions of the application, selection of suitable technologies and the project of the data storage. The diploma paper also contains a scheme of administration of particular versions and binding regulations for development and resulting maintainance and expanding of the application.

Style APA, Harvard, Vancouver, ISO itp.

Shohat, Michael. "E-Commerce in Chile Entwicklungspotenziale für B2B, B2C & C2C". Saarbrücken VDM Verlag Dr. Müller, 2007. http://d-nb.info/985669349/04.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Cechetti, Junior Dorremi. "Comércio eletrônico B2B". Florianópolis, SC, 2003. http://repositorio.ufsc.br/xmlui/handle/123456789/85216.

Pełny tekst źródła

Streszczenie:

Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Ciência da Computação.
Made available in DSpace on 2012-10-20T16:26:25Z (GMT). No. of bitstreams: 0Bitstream added on 2013-07-16T19:16:10Z : No. of bitstreams: 1 191580.pdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)
Fonte de diversos estudos em diferentes áreas do conhecimento, o Comércio Eletrônico (CE) vem tendo um papel de crescimento de utilização entre pessoas e organizações a cada ano. A evolução das TIC's (Tecnologias de Informação e Comunicações) possibilitam a disseminação do CE por grandes, médias e pequenas organizações. O Business-to-Business (B2B) é uma categoria de CE que possui aspectos comuns com as outras categorias, mas também aspectos próprios, como a interoperabilidade entre o site WEB e sistemas de back-end organizacionais. Neste trabalho estuda-se aspectos como privacidade e segurança, sistemas eletrônicos de pagamentos e o relacionamento entre clientes e fornecedores abordando aspectos do CE B2B. A interoperabilidade nos sistemas de CE B2B é um aspecto bastante considerado basicamente por: reduzir as chances de erros operacionais e possibilitar a obtenção de informação em tempo real. Inicialmente constituída pela tecnologia EDI, a interoperabilidade evolui para soluções como a tecnologia XML, adotada por grande parte dos frameworks disponíveis no mercado atual. Este trabalho estuda os principais frameworks disponíveis no mercado que propõem a interoperabilidade em sistemas de CE B2B, bem como apresenta uma estrutura utilizando a tendência tecnológica XML para demonstrar a integração de sites WEB B2B com sistemas de back-end organizacionais. O presente trabalho demonstra que a tecnologia atual torna possível o desenvolvimento de interoperabilidade entre sites WEB B2B e entidades empresariais utilizando o modelo de agregação, onde uma entidade (site WEB B2B) agrega valor para produtores, fornecedores, clientes e consumidores criando uma identificação e realizando serviços que agregam valor aos demais participantes.

Style APA, Harvard, Vancouver, ISO itp.

Stanevičiūtė, Rasa. "Elektroninio verslo įtaka Vaidotų geležinkelio stoties veiklos plėtrai". Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130128_150950-88959.

Pełny tekst źródła

Streszczenie:

Baigiamajame magistro darbe buvo pabandyta atskleisti elektroninio verslo plėtros įtaką geležinkelių transporto struktūriniams pokyčiams. Darbe buvo atlikta mokslinės literatūros skirtos elektroninio verslo kuriamai vertei analizė, atskleisti šiuolaikinio elektroninio verslo logistikos ypatumai, išnagrinėta elektroninio verslo įtakos geležinkelių transporto plėtrai tyrimo metodologija, taip pat aptartos AB „Lietuvos geležinkeliai“ funkcijos ir vieta šiuolaikinėje ūkio sistemoje. Kaip tiriamasis objektas buvo pasirikta Vaidotų geležinkelio stotis. Atliktas e-verslo elementų diegimo Vaidotų geležinkelio stotyje projektas, pagal anketinio tyrimo atliktos apklausos rezultatų analizę, kuri parodė, jog viena iš problemų, spręstinų Vaidotų geležinkelio stotyje yra vagonų prastovos, dėl kurių patiriami gan dideli nuostoliai. Siekiant sumažinti šiuos nuostolius, šiame darbe siūloma atnaujinti kompiuterinę techniką ir įdiegti krovinio dokumentų apdorojimo automatizavimo programą.
In this master degree thesis it was tried to reveal the impact of electronic business development on the structural changes of railway transport. It was carried out the analysis of scientific literature aimed at the value generated by electronic business, the peculiarities of logistics of contemporary electronic business were revealed, the methodology of research of electronic business influence on railway transport development was examined, the functions and the position of AB „Lietuvos geležinkeliai“ in today’s economics system were discussed. The railway station of Vaidotai was chosen as the study of this paper. The project of implementation of e-business elements in railway station of Vaidotai was carried out, the analysis of the results of the survey showed that one of the problems to be solved in the railway station of Vaidotai is the outage of cars, which causes quite big losses. In order to reduce these losses it is suggested to renew computer technology and to implement computerization program of cargo document processing.

Style APA, Harvard, Vancouver, ISO itp.

Madosh, Farzana, i Betty Ålander. "An Evaluation of the Marketing Process in B2B and B2C Startups". Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-261656.

Pełny tekst źródła

Streszczenie:

Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. Despite the vital role and the urge to further understand marketing, there is a lack of research about marketing in the small entrepreneurial business context that is encountered in startups. In addition, a call for further development of empirical research is identified in the business to business (B2B) and business to consumer (B2C) dichotomy. Therefore, the purpose of this study was to evaluate the marketing process used by B2B and B2C Software as a Service (SaaS) startups. This in order to contribute with understanding of the marketing process in the startup context and contribute with development of the research within the B2B and B2C dichotomy. This was done by conducting a multiple case study where the empire was collected from four SaaS startups either selling to consumers or businesses. The empirical findings of the study show that the customer type, being a consumer or a business, affects the marketing process. Both differences and similarities were identified between the marketing process applied in the B2B and the B2C startups. Due to different levels of knowledge within the companies and different complexity levels in the buying process differences were found in the evaluation, segmentation, targeting and positioning done by the B2B and the B2C startups. It was found that the B2B companies put in less effort into the market analysis and segmentation compared to the B2C companies. Historically the channels utilized were identified to be different between the segments. However, a trend towards similar targeting channels was identified since the B2B segment is moving towards using more inbound marketing, which already is the main approach applied by the B2C segment. The B2B segment was, compared with the B2C segment, also identified to put more emphasize on achieving a position within the market that radiates credibility. Furthermore, the marketing process was found to be approached differently in startups than what was suggested in literature due to the lacking attention given to the scare resources and the innovative environment of a startup. A suggestion was therefore provided of how the marketing process better could be adapted to the startup context by including a feedback loop, making the marketing process more iterative.
Marknadsföring är en nyckelfunktion för alla organisationer och ses som en avgörande framgångsfaktor vid uppstarten av ett nytt företag. Till följd av den överväldigande mängden data som många företag besitter finns det ett behov av att förstå vilka aktiviteter som ska ingå i marknadsföringsprocessen samt hur man på bästa sätt hanterar dessa aktiviteter. Trots marknadsföringens vitala roll och det identifierade behovet av ytterligare förståelse är det brist på forskning om marknadsföring inom det entreprenöriella småföretagskontext som påträffas i startups. Vidare identifierades ett behov för vidareutveckling av den empiriska forskningen inom business to business (B2B) och business to consumer (B2C) dikotomin. Syftet med denna studie var därför att utvärdera marknadsföringsprocessen som används av B2B och B2C startups som tillhandahåller mjukvara som en tjänst. Detta för att skapa ökad förståelse av marknadsföringsprocessen i startupkontexten, men även för att bidra i utvecklingen av forskningen inom B2B och B2C dikotomin. Detta gjordes genom en fallstudie där empirisk data samlades in från fyra startups som tillhandahåller en mjukvara som en tjänst och som antingen säljer till konsumenter eller till företag. De empiriska resultaten av studien påvisar att kundtypen, konsument eller företag, påverkar marknadsföringsprocessen. Både skillnader och likheter identifierades mellan marknadsförings-processen som används av startups som säljer till antingen konsumenter eller företag. På grund av olika kunskapsnivåer inom företagen och olika komplexitetsnivåer i inköpsprocessen identifierades skillnader i utvärderingen, segmenteringen, inriktningen och positioneringen som gjordes av B2B och B2C startups. Det påvisades att företagen som säljer till andra företag satsar mindre på marknadsanalys och segmentering jämfört med de företagen som säljer till konsumenter. Historiskt sett har olika marknadsföringskanaler använts av de två segmenten. En trend har emellertid identifierats mot användning av liknande kanaler, eftersom B2B segmentet rör sig mot att tillämpa inkommande marknadsföring, vilket redan är det huvudsakliga tillvägagångssättet som tillämpas inom B2C segmentet. B2B segmentet identifierades även, jämfört med B2C segmentet, lägga vikt vid att uppnå en position inom marknaden som utstrålar trovärdighet. Vidare visade sig marknadsföringsprocessen i startups skilja sig från vad som föreslogs i litteraturen, detta till följd av att litteraturen inte tar hänsyn till de bristande resurserna och den innovativa miljön som präglar en startup. Därför tillhandahålls ett förslag på hur marknadsföringsprocessen bättre kan anpassas till startupkontexten, detta genom att inkludera en återkopplingsslinga vilket resulterar i en mer iterativ marknadsföringsprocess.

Style APA, Harvard, Vancouver, ISO itp.

Lundahl, Robert. "Fördelar och nackdelar med B2B : en studie om hur företag upplever B2B". Thesis, University of Skövde, Department of Computer Science, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-669.

Pełny tekst źródła

Streszczenie:

I detta arbete undersöks företag med utgångspunkt från hur de upplever B2B och då främst vilka för respektive nackdelar som upplevs. Denna undersökning är gjord genom intervjuer med personer som har erfarenhet utav B2B från olika företag runt om i Västsverige.

Rapporten inleds med en inledande introduktion och bakgrund till ämnet. En presentation av e-handel följs av en presentation utav B2B, därefter beskrivs Internetterminologi följt av en genomgång utav dagens informationssystemsutveckling.

Som grund för arbetet ligger en fallstudie gjord av Stefansson (2002), arbetet är en fortsättning utav hans arbete som var att kartlägga användandet utav EDI. Resultatet utav de intervjuer som genomförts har jämförts först internt med varandra men också med de konstateranden som Stefansson (2002) gjort.

Resultatet visar att företagen som deltagit undersökningen anser att deras satsning mot B2B har bidragit med mest positiva effekter, då framförallt att den har bidragit till mindre administrativt arbete, snabbare transaktioner och en bättre överblick av verksamheten.

Style APA, Harvard, Vancouver, ISO itp.

Ek, Hanna, i Mie Månsson. "Prissättning inom B2B-företag". Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54102.

Pełny tekst źródła

Streszczenie:

Syfte: Syftet med studien är att genom en flerfallsstudie analysera och söka förståelse för sambanden mellan prissättningsstrategier och prissättningsmetoder som tillämpas hos företag som riktar sin verksamhet främst mot andra företag, B2B. Analysen av empirin sker med hjälp av redan existerande teorier om prisstrategier och prissättningsmetoder. Trots studiens fokus på ett visst företag inom en viss bransch är ändå förhoppningen att studiens slutsatser ska kunna vara av intresse för B2B-företag med samma kostnadsstrukturer. Metod: Ramen för studien utgörs av en deduktiv ansats med kvalitativ undersökningsdesign. Företagen i studien har studerats genom en flerfallsstudie med semistrukturerade intervjuer som metod för att insamla data. Teoretisk referensram: Uppsatsens teoretiska del innefattar teorier från företagsekonomisk forskning som förklarar vanliga prisstrategier, prissättningsmetoder och dess funktioner. Begreppen Price Waterfall och Strategic Fit har behandlats för att i analysen kunna se hur väl företagens övriga aktiviteter integrerar med prissättningsprocessen. Slutsats: Målet med denna studie är att besvara frågeställningen: Vilka samband finns det mellan prissättningsstrategier och prissättningsmetoder inom B2B-fötetag? Resultatet visar att det finns tydliga samband på flera områden. Det finns flera slutsatser att dra av denna studie, men den viktigaste slutsatsen är: För att vinstmaximera sina prisstrategier måste man hitta samband med flera olika prissättningsmetoder och arbeta med dessa på ett aktivt sätt i hela organisationen
Purpose: The purpose of this thesis is to analyze and seek knowledge about the connection between pricing strategy and pricing methods in B2B companies. The analysis was conducted with help from already exciting theory about pricing strategy and pricing methods. Even though the study is conducted on a small amount of companies in a special branch, the ambition is that this thesis could be of interest for B2B-companies with the same structures of cost. Method: The thesis uses a deductive and qualitative approach. The data is collected from a case study conducted through semi-structured interviews. Theoretical framework: The base of the theoretical approach is a number of theories from business and specialist literature that have explained common pricing strategy and pricing methods. The concept of Price Waterfall and Strategic Fit is used to analyze how the companies’ activities integrate with the pricing process. Conclusion: The purpose of this study is to answer the question: What is the relationship between pricing strategies and pricing practices in B2B companies? The result shows that there are clear links in several areas. There are several conclusions to draw from this study, but the main conclusion is that to maximize profits the pricing strategies must be associated with several different pricing methods and work with them in an active way in the whole organization

Style APA, Harvard, Vancouver, ISO itp.

Maršíková, Anna. "Zlepšování B2B procesu objednávání". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442955.

Pełny tekst źródła

Streszczenie:

The diploma thesis is focused on the improvement of goods ordering process through the wholesale system in a small company dealing with import of household products and gift items from Asian countries. Diploma thesis is divided into three parts. The theoretical part serves as an introduction to business processes, information systems and change management. The second part consists of an analysis of the internal environment of the company, a B2B ordering process analysis and a research on requirements for an improved version of the wholesale system. The third part is devoted to a proposal of the ordering process improvement and suggestion of a new version of the wholesale system based on the identified requirements of the process and stakeholders.

Style APA, Harvard, Vancouver, ISO itp.

Hloušková, Jana. "B2B marketing v telekomunikacích". Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1532.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Pipová, Jana. "Marketingový výskum v B2B". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-5101.

Pełny tekst źródła

Streszczenie:

The Diploma Thesis consists of four chapters. The first one describes B-2-B market and compare its approach to the customers with its approach to the consumers' market. Further this chapter describes the latest trends and specifics of the pharmaceutical field. The second chapter describes the marketing research and its various ways of realization. The following chapter depicts this marketing research in connection with the B-2-B market. The last chapter is the practice part of the thesis. Firstly there are the reasons that led me to realize this research. Then the main goal and the hypothesis are mentioned. The description of the researches course, its main summaries and the methodical edifications are not absent as well.

Style APA, Harvard, Vancouver, ISO itp.

Więcej źródeł

Książki na temat "B2B"

Seebacher, Uwe G., red. B2B Marketing. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-54292-4.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Bek, Nadezhda. B2B Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816711.

Pełny tekst źródła

Streszczenie:

B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole. Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing. Competitiveness in the B2B markets is increasingly determined by their participation and position in competitive and viable value creation networks. For students, postgraduates of universities, researchers and teachers.

Style APA, Harvard, Vancouver, ISO itp.

Heinrich, Stephan. Akquise@B2B. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-26522-9.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Seebacher, Uwe G. B2B-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30971-8.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Bussler, Christoph. B2B Integration. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-662-05169-6.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Heinemann, Gerrit. B2B eCommerce. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-27367-5.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Heinemann, Gerrit. B2B eCommerce. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-38528-6.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Seebacher, Uwe, red. Praxishandbuch B2B-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-31651-8.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Hubbard, Katrina. B2B E-Commerce. Cambridge, Mass: Marketing Science Institute, 2001.

Znajdź pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Demaio, Harry B. B2B and Beyond. New York: John Wiley & Sons, Ltd., 2001.

Znajdź pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Więcej źródeł

Części książek na temat "B2B"

Helmold, Marc. "B2B and B2C Marketing". W Management for Professionals, 45–49. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-10097-0_4.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Charlesworth, Alan. "B2B and the B2B website". W Digital Marketing, 179–94. Wyd. 4. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003147411-7.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Kircher, Sybille. "Zielgruppenansprache: B2C- versus B2B-Marken". W Digitize Your Brand Name, 17–23. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-16277-1_4.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Pohl, Jens, i Jörn Hüggelmeier. "B2B-Dienstleistungsmarketing". W Erfolgsfaktor Kundenzufriedenheit, 131–50. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-32552-6_9.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Chaston, Ian. "B2B Marketing". W Entrepreneurial Marketing, 276–92. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-50092-2_15.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Purle, Enrico, Mahmut Arica, Sabine Korte i Henning Hummels. "B2B-Vertriebspolitik". W B2B-Marketing und Vertrieb, 419–71. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-37867-7_13.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Purle, Enrico, Mahmut Arica, Sabine Korte i Henning Hummels. "B2B-Produktpolitik". W B2B-Marketing und Vertrieb, 233–303. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-37867-7_10.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Purle, Enrico, Mahmut Arica, Sabine Korte i Henning Hummels. "B2B-Kommunikationspolitik". W B2B-Marketing und Vertrieb, 363–418. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-37867-7_12.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Purle, Enrico, Mahmut Arica, Sabine Korte i Henning Hummels. "B2B-Preispolitik". W B2B-Marketing und Vertrieb, 305–62. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-37867-7_11.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Heinemann, Gerrit. "B2B eCommerce Specification". W B2B eCommerce, 1–18. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-38528-6_1.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Streszczenia konferencji na temat "B2B"

Fischer, Heiko. "Effects of Social Media on B2B Sales". W 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002278.

Pełny tekst źródła

Streszczenie:

Social Media already plays an essential role in the business-to-consumer (B2C) environment. Platforms such as LinkedIn, Facebook, Twitter, or Instagram are successfully applied in B2C sales to attract new customers. The usage of social media in B2C sales is profoundly analyzed. However, scholars imply that there exist fundamental differences to the application in business-to-business (B2B). On the one side, social media in sales gains increasing attention from B2B companies that seek practical advice for using social media in sales. On the other side, scholars imply that there is limited knowledge on applying social media in B2B sales. Against this backdrop, our paper presents an overview of recent research on social media in B2B sales.Therefore, we conduct research focused on social media in B2B sales. We search in scientific databases such as Business Source Premier, Science Direct, Emerald, Springer Online Library, Wiley Online Library, and Google Scholar to identify relevant literature to this highly topical research theme. Based on our literature research, our paper aims to answer two research questions: What is social media, and how can it be applied in the B2B sales process? What are the effects of social media on B2B sales?To answer our first research question, we provide definitions of social media and explain its application in B2B sales. Additionally, this section describes recent developments of social media and social CRM. This first section will build the fundament for our further research on social media in B2B sales.To answer our second research question, we try to determine how social media affects the sales practices within the B2B sales process. Therefore, we analyze the identified literature in detail. We can find out three main effects of social media on B2B sales based on this. First, the information situation is changing and leading to new challenges in sales. Second, social media profoundly changes the relationships between customers and sales. Third, social customer relationship management must be established as a new management approach to meet the customers’ new requirements. Afterward, we present a discussion on social media in B2B sales, summarize our results, and present relevant future research questions.Summing up, our proposed paper gives a profound overview of social media and how it can be applied in B2B sales along the sales cycle. It investigates the main effects on B2B sales by presenting three key changes. Our paper closes with a discussion that suggests future research questions and advice to B2B companies.

Style APA, Harvard, Vancouver, ISO itp.

Kubo, Yuki, Buntarou Shizuki i Jiro Tanaka. "B2B-Swipe". W CHI'16: CHI Conference on Human Factors in Computing Systems. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/2858036.2858216.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Bui, Tung, Hans-Jürgen Sebastian i Christoph Hempsch. "B2B partnership". W the 12th International Conference. New York, New York, USA: ACM Press, 2010. http://dx.doi.org/10.1145/2389376.2389403.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Wei, Zhenlin, Huanle Heng i Ya Gao. "Urban Cold Chain Logistics B2B/B2C Integration Process Reengineering". W 2018 International Conference on Management, Economics, Education and Social Sciences (MEESS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/meess-18.2018.40.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Le, Song, i Yi Yan. "The integration of B2B and B2C e-commerce mode". W 2011 IEEE 3rd International Conference on Communication Software and Networks (ICCSN). IEEE, 2011. http://dx.doi.org/10.1109/iccsn.2011.6013934.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Barysheva, Svetlana Anatolievna. "FEATURES OF MAINTAINING A RELATIONSHIP BETWEEN B2B AND B2C". W РОССИЙСКАЯ НАУКА: АКТУАЛЬНЫЕ ИССЛЕДОВАНИЯ И РАЗРАБОТКИ. Самара: Самарский государственный экономический университет, 2021. http://dx.doi.org/10.46554/russian.science-2021.09-1-7/10.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Bîrjoveanu, Cătălin, i Mirela Bîrjoveanu. "Multi-party E-Commerce Protocol for B2C/B2B Applications". W 16th International Conference on e-Business. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0007956801640171.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Burinskiene, Aurelija, i Vida Pipiriene. "B2B Behaviour Efficiency". W Contemporary Issues in Business, Management and Education ‘2012. Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2012. http://dx.doi.org/10.3846/cibme.2012.28.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Andersen, Kim Viborg, Michael Horton, Ann Fogelgren-Pedersen, Channa Gunawardena i Paul Hodson. "B2B e-commerce". W the 6th international conference. New York, New York, USA: ACM Press, 2004. http://dx.doi.org/10.1145/1052220.1052287.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Bussler, Christoph. "Semantic B2B integration". W the 2001 ACM SIGMOD international conference. New York, New York, USA: ACM Press, 2001. http://dx.doi.org/10.1145/375663.375810.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Raporty organizacyjne na temat "B2B"

Marshak, Ronni. How B2C Customers Are Similar to B2B Customers. Boston, MA: Patricia Seybold Group, październik 2012. http://dx.doi.org/10.1571/me09-20-12cc.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Marshak, Ronni. Does B2B Customer Experience Differ from B2C CX? Boston, MA: Patricia Seybold Group, lipiec 2012. http://dx.doi.org/10.1571/ht07-13-12cc.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Marshak, Ronni. How B2C Customers Are Similar to B2B Customers. Boston, MA: Patricia Seybold Group, październik 2012. http://dx.doi.org/10.1571/ht10-04-12cc.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Kamel, Magdi N. B2B Models for DoD Acquisition. Fort Belvoir, VA: Defense Technical Information Center, styczeń 2008. http://dx.doi.org/10.21236/ada476790.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

McKittrick, Susan. The New B2B Marketing in Practice. Boston, MA: Patricia Seybold Group, listopad 2010. http://dx.doi.org/10.1571/cs11-18-10cc.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Seybold, Patricia. B2B Firms Are Adopting Web 2.0. Boston, MA: Patricia Seybold Group, styczeń 2008. http://dx.doi.org/10.1571/ct01-31-08cc.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

McKittrick, Susan. HiveFire’s Curata Platform for B2B Content Curation. Boston, MA: Patricia Seybold Group, maj 2011. http://dx.doi.org/10.1571/pr05-05-11cc.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Seybold, Patricia. Nurturing Customer Loyalty in the B2B World. Boston, MA: Patricia Seybold Group, maj 2005. http://dx.doi.org/10.1571/bp5-26-05cc.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

McKittrick, Susan. Implementation Challenges Limit B2B Marketers' Success with Automation. Boston, MA: Patricia Seybold Group, lipiec 2010. http://dx.doi.org/10.1571/psgp07-01-10cc.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Spanyi, Andrew. Customer Experience and Operational Excellence Success in B2B. Boston, MA: Patricia Seybold Group, styczeń 2018. http://dx.doi.org/10.1571/bp01-26-18cc.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Oferujemy zniżki na wszystkie plany premium dla autorów, których prace zostały uwzględnione w tematycznych zestawieniach literatury. Skontaktuj się z nami, aby uzyskać unikalny kod promocyjny!