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Artykuły w czasopismach na temat "AUTOMOTIVE PURCHASE BEHAVIOUR"
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Hartawidjaja, Gabriele Faustine, i Anna Amalyah Agus. "Influencer’s Trustworthiness for Car Purchase". Quantitative Economics and Management Studies 4, nr 1 (12.01.2023): 168–74. http://dx.doi.org/10.35877/454ri.qems1446.
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Determine the effect of trustworthiness, customer participation behaviour, customer citizenship behaviour, and expected brand value towards purchase intention in high involvement product. This research uses purposive sampling, quantitative approach and SEM-PLS method with the Smart-PLS version 4 software. All direct effects are proven as significant and affective, except for trustworthiness effect against customer participation behaviour, and customer participation behaviour against brand expected value. All mediation effects are not significant, except for expected brand value’s mediation variables which mediate trustworthiness with purchase intention. There is no moderation effect by para-social relationship between neither trustworthiness and customer participation behaviour, nor trustworthiness and customer citizenship behaviour. Novelty of this research can be found in the research object itself, which is influencer's influence on products' high involvement with independent trustworthiness as variable, where automotive influencer is used as research object. Moreover, this research is conducted in a different country than previous research. Building trust is one of the most important things in ensuring the success of customer citizenship behavior, by giving key updates via various social media or brand influencer. Brand owners could also increase their own involvement in exploring social media, one of the examples is by doing campaign to communicate and interact with customers, reviews, comments, and votes. Brand owners could also consider whether Fitra Eri is the most suitable automotive influencer to promote their brand, in accordance with their objectives. The conclusions taken from the research in another countries, cultures, or influencers cannot be generalized. Followers’ intention of following the influencer is not necessarily related with their purchase intention.
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Asyraf, Ahmad, Zukarnain Zakaria i Rosillah Jamil. "Behavioural Intention to Purchase Remanufactured Automotive Components: The Mediating Effect of Attitude". International Journal of Professional Business Review 8, nr 8 (2.08.2023): e01673. http://dx.doi.org/10.26668/businessreview/2023.v8i8.1673.
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Purpose: The aim of this study is to examine the mediating factor of attitude on the consumers’ intention to purchase the remanufactured automotive components in Malaysia. Theoretical framework: The Theory of Perceived Behaviour (TPB) can be expanded, in accordance with Ajzen (1991), by adding new variables or modifying the present paths between variables. As previously mentioned, the TPB contends that attitude, subjective norms, and perceived behavioural control serve as the three pillars that support behavioural intention. However, other researchers asserted that the model's ability to predict actual behaviour may be improved by other variables that are not been included by TPB (Armitage and Conner, 1999, 2001). Therefore, the present study attempts to extend the TPB by including new variables, i.e., perception on the quality, perception about price and environmental consciousness. Design/Methodology/Approach: The quantitative study used primary data that gathered from 561 vehicle users using purposive sampling. Data were analysed using Partial-Least Square - Structural Equation Modelling (PLS-SEM) to examine the mediating effects and the strength of the relationships among the constructs. Findings: The results reveal that price (P) and subjective norm (SN) have significant positive relationship with attitude. Furthermore, attitude, subjective norm, price, and perceived behavioural control (PBC) exert significant positive effect on the behaviour intention (BI) to purchase remanufactured automotive components. Moreover, the findings indicate that attitude significantly mediates the relationship between price, subjective norms and behaviour intention. Research, practical & social implications: The results of this study emphasized that remanufacturers need to implement various marketing strategies including discounts and advertisements to bring positive influence on consumers’ behaviour intention to purchase remanufactured automotive components. Originality/Value: This study extends the Theory of Planned Behaviour (TPB) by incorporating price, quality and environmental consciousness perceptions. The expanded theoretical framework improved the predictive ability of the TPB.
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Tanwir, Nurul Syafiqah, i Muhammad Iskandar Hamzah. "Predicting Purchase Intention of Hybrid Electric Vehicles: Evidence from an Emerging Economy". World Electric Vehicle Journal 11, nr 2 (17.04.2020): 35. http://dx.doi.org/10.3390/wevj11020035.
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Dependence on energy-intense transportation systems could escalate the chances of environmental degradation. A shift of transportation modes from conventional vehicles to energy-efficient vehicles is a viable method of mitigating the rate of carbon emissions; however, the adoption rate of environment-friendly vehicles is still low globally and vital to explore. This study aims to investigate the determinants that influence individuals’ intention to purchase hybrid vehicles, through the development of a research model based on the Theory of Planned Behavior, integrated with environmental knowledge as an additional variable. Data were collected from 256 car users across Malaysia’s metropolitan city. The findings augment the rich theoretical basis of the Theory of Planned Behavior by incorporating environmental knowledge as a supplementary variable in assessing individuals’ behaviour in the sustainable transportation domain, which constitutes the novelty value of this study. The outcomes imply the need for governments and practitioners to execute appropriate approaches in nurturing public’s motivation in adopting energy-efficient cars, so that the adoption rate of pro-environmental vehicles can be increased. Overall, this study infers that the adoption of hybrid vehicles is viable if individuals are properly provided with sufficient awareness and education, which subsequently builds trust, empowerment, and confidence in owning these vehicles.
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B, Rameshwaran. "An Empirical Analysis of The Psychological Factors Influencing The Purchase Behaviour In The Automotive Market In India". International Journal of Economics and Management Studies 8, nr 1 (25.01.2021): 165–73. http://dx.doi.org/10.14445/23939125/ijems-v8i1p117.
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Wicaksono, Kresno Budi, i Atik Aprianingsih. "Electric Car Penetration Potential in Indonesia". Jurnal Penelitian Transportasi Darat 23, nr 2 (27.12.2021): 142–49. http://dx.doi.org/10.25104/jptd.v23i2.1803.
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ABSTRACTElectric Car Penetration Potential in Indonesia: Automotive industry is one of the pillars that support Gross Domestic Product(GDP) in Indonesia. Moreover, despite of the pandemic condition, unlike internal combustion engine car, the sales of electric car isfound to be increasing in Indonesia and global. This signs that there may be transformation in automotive industry towards electric car. To prepare for the transformation, company must be able to understand customer. Furthermore, this study was done to know the potential of electric car in Indonesia and provide suggestions to company in the industry by understanding the customers. As a result, company needs to comprehend the factors that influence purchase intention of electric car. was In this study, understanding those factors was done with Theory of Planned Behaviour(TPB). In addition, it was found that purchase intention of electric car(PI) is greatly influenced by attitude(AT). While attitude to purchase electric car(AT) is greatly influenced by environment value. To sum up, this study showed that electric car has big growth potential in Indonesia. It is also showing the factors that influence customer purchase intention towards electric car in Indonesia. Keywords: electric car; growth potential; purchase intention; theory of planned behaviour.ABSTRAKOtomotif industri adalah salah satu penopang Produk Domestik Bruto(GDP) di Indonesia. Meskipun adanya pandemi, tidak seperti mobil pembakaran dalam, jumlah penjualan mobil listrik di Indonesia dan global meningkat. Ini adalah tanda yang memungkinkan perubahan pada industri otomotif ke arah mobil listrik. Oleh karena itu, perusahaan perlu mengetahui factor yang mempengaruhi niat untuk membeli mobil listrik. Analisa ini dilakukan untuk mengetahui potensi dari mobil listrik di Indonesia dan memberikan saran untuk perusahaan yang berada dalam industri dengan cara mengerti niat membeli. Mengetahui faktor yang mempengatuhi niat membeli dianalisa menggunakan Teori Perilaku Terencana(TPB). Hasil Analisa menunjukkan bahwa niat membeli mobil listrik(PI) sangat dipengaruhi oleh sikap(AT). Sedangkan sikap untuk membeli mobil listrik(AT) sangat dipengaruhi oleh nilai lingkungan(NV). Untuk merangkum, penelitian ini menunjukkan potensi pertumbuhan mobil listrik di Indonesia. Penelitian ini juga menunjukkan faktor yang mempengaruhi niat membeli mobil listrik di Indonesia.Kata Kunci: mobil listrik, niat membeli, potensi bertumbuh, teori perilaku terencana
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Saleem, Muhammad Abid, Rao Akmal Ali, Syed Noman Ali Shah, Sadaf Zahra, Muhammad Haroon Hafeez i Ninh Nguyen. "Psychological Drivers of Alternative Fuel Vehicles’ Adoption and Ecologically Responsible Use". Journal of Advanced Transportation 2021 (29.12.2021): 1–20. http://dx.doi.org/10.1155/2021/9998056.
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Environmental problems caused by global warming are becoming alarming with every passing day. To curb greenhouse gas (GhG) emissions, promoting alternative fuel vehicles (AFVs) and sustainable transport mode choices is critical. This study explores the predictors of eco-social purchase, use, and conservation intentions in a developing country by employing an extended model of the theory of planned behaviour (TPB). Using a self-administered survey technique, data were collected from a nationally representative sample of 1372 customers of three leading automobile manufacturers from eight big cities of Pakistan. Partial Least Squares Structural Equation Modelling (PLS-SEM) was applied to test the measurement and structural models. Results showed that the extended model of TPB received support in the context of Pakistani culture and for the targeted behaviours related to eco-social purchase, use, and conservation intentions concerning AFVs. Implications for marketers and theoretical contribution are discussed at the end.
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Smoluk-Sikorska, Joanna. "CONSUMER BEHAVIOURS IN THE ORGANIC FOOD MARKET". Annals of the Polish Association of Agricultural and Agribusiness Economists XXIV, nr 3 (26.07.2022): 160–74. http://dx.doi.org/10.5604/01.3001.0015.9382.
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The paper’s objective is to define the consumption patterns in the organic food market in Poland. Therefore, in 2019, a questionnaire survey among 204 organic food consumers was carried out. The survey covered reasons for organic food purchases, places of purchase, purchase frequency, barriers to this purchase, and willingness to pay. The research results show that the investigated consumers were mostly young women (aged up to 40 years) with monthly incomes between 2,001 and 4,000 PLN per person in a household. On average, the surveyed had been present in the organic food market for about 4 years, and their expenditures on food mainly constituted about 20% of the total food expenditures. From the variety of reasons for buying organic food, the ones of egoistic character dominated, i.e., high quality of products, lower content of agricultural chemicals, belief in a higher content of nutrients, followed by altruistic motives, i.e., a positive impact on the environment or ethical production motives. The respondents most often and more regularly bought products with a shorter shelf life, i.e., organic vegetables and fruits, eggs, bread, and cereal products, and less frequently, more durable products. Fish, meat products, and meat were relatively rarely purchased. Among the places where the organic food was purchased, specialized stores and outlets of commercial networks prevailed. The most critical barrier for the respondents is still the high price of organic products.
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Hanaysha, Jalal, i Haim Hilman. "Advertising and Country of Origin as Key Success Factors for Creating Sustainable Brand Equity". Journal of Asian Business Strategy 5, nr 7 (3.08.2015): 141–52. http://dx.doi.org/10.18488/journal.1006/2015.5.7/1006.7.141.152.
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Today’s markets have become highly competitive and challenging, therefore, a careful understanding of the key success factors that may help firms to sustain their brands is very important. In past literatures, it is evident that consumers prefer to purchase brands that provide them with unique values and differentiated features. However, this study focuses on advertising and country of origin effects as key success factors for building sustainable brand equity, because they were found to be important in influencing consumer behaviour. To explore our knowledge in this area, Malaysian automotive industry was selected. The data were collected from a total of 287 passenger cars owners through survey questionnaire at shopping malls in the northern region of Malaysia. The findings revealed that advertising and country of origin had significant positive effects on overall brand equity. Moreover, this study found that advertising and country of origin had significant positive effects on the dimensions of brand equity, namely; brand loyalty, brand image, brand awareness, and brand leadership. Based on the findings of this study, some implications have been highlighted to enhance our knowledge on the importance of the selected factors in building strong brand equity.
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KARAKUŞ, Esra, i Hilal MOLA. "CHANGING CONSUMPTION BEHAVIORS RELATED TO NUTRIENTS DURING THE PANDEMIC". Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 13, nr 25 (29.06.2022): 344–68. http://dx.doi.org/10.36543/kauiibfd.2022.015.
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In this study, it was revealed how we experience the pandemic in the context of consumption behaviors for health by acting on the idea that being healthy is surrounded by a number of cultural behavior patterns. In order to collect data, in-depth interviews were conducted face-to-face in Erzurum, Turkey, based on the behavior of "food consumption”. During the pandemic, some changes that individuals make in their nutritional behavior in order to be healthy have attracted attention. This situation, on the other hand, has created effects that increase "solidarity" at a time when individualization is rising. In addition, there have been behaviors such as stock making or postponing purchase. As a result, the pandemic increased individuals ' confidence in traditional phenomena, as well as their confidence in each other.
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Huang, Yihui, Fei Yang, Dong Zhang i Zhennan Ding. "The Car-Purchasing Intention of the Youth in the Context of Online Car-Hailing: The Extended Theory of Planned Behavior". Journal of Advanced Transportation 2022 (1.06.2022): 1–12. http://dx.doi.org/10.1155/2022/5300088.
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Online car-hailing services have become an integral part of people’s daily travel in China. Considering that young people are the major consumer group in car purchases, it is worth investigating how the experience of online car-hailing services affects their intention to purchase a car. Based on the extended theory of Planned Behavior, this study found that the factors that negatively impact the car purchase intention of the youth are firstly the public transportation service quality, followed by the risks of private cars, and finally the online car-hailing services quality. Elevating the convenience and comfort of public transportation is conducive to reducing car purchasing intention. The indirect effect of online car-hailing services on car purchase intention is greater than its direct effect, and the most important factor is attitude. The car purchase intention is significantly heterogeneous across age and annual household income groups. Improving the convenience of public transportation will reduce the car purchase intention of people in the early youth. For middle and later youth, providing demand-responsive transit for important individuals to meet their diverse needs can reduce car purchase intention. As for online car-hailing services, youth care most about their convenience and comfort and worry most about their safety. Providing better online car-hailing services can reduce the car-purchasing intention of youth.
Rozprawy doktorskie na temat "AUTOMOTIVE PURCHASE BEHAVIOUR"
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GOSWAMI, ABHRADEEP. "INFLUENCE OF SOCIAL MEDIA IN AUTOMOTIVE PURCHASE BEHAVIOUR DURING COVID-19 PANDEMIC". Thesis, 2022. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19467.
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During the past years of pandemic many physical activities have been converted into
online mode. Among this, one major activity is analyzing vehicles before purchase by
potential customers. Earlier, the only way for a potential customer to research the details
of a particular vehicle or category of vehicle was to visit the nearest showroom and find
out hands on. Apart from this, it involved rigorous study of technical specifications
provided by the company and compare it with others.
With restricted movement outside their homes, many customers have now turned to
online platforms for reviews of the products they are planning to purchase. It provides an
easy, hassle free option of potential buyers to review the products they are willing to
purchase. This aids them immensely to narrow down choices and finally make the
purchase decision.
This study aims to focus on the impact of social media influencers on the mind of the
customers. Review of relevant literature sheds light on the previously conducted
research in this domain and their findings. Based on this study, hypotheses were
formulated and questionnaire was designed to collect a wide range of data from
respondents who were considered potential customers of the Indian Automotive
Industry. The data has been analyzed using suitable tools to test the initial hypotheses
and come up with conclusions.
The research covers different areas of customer behavior and preferences w.r.t to cars as
well as their life on social media. Attempts have been made to study the relationship
between various aspects such as age, gender, etc. and inclination towards car segments,
attributes as well as social media behavior. These linkages have been used to formulate
strategies that can be beneficial for social media marketing of Indian Auto products.
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Van, Heerden Magdalena Sophia. "A content analysis of user-generated content of the seven original equipment manufacturer brands in South Africa". Diss., 2020. http://hdl.handle.net/10500/26884.
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Increased consumer expectations and diverse consumer needs have led to consumers turning to the internet as a communication medium to share their positive and negative experiences, feelings, and level of satisfaction with others. The primary objective of this study was to explore the nature of user-generated content, in terms of consumer complaint and compliment behaviour related to the seven OEM brands in South Africa. The study focused on the South African automotive industry, and the consumer behaviour associated with post-purchase responses on an online consumer advocacy platform, called Hellopeter.com. A qualitative research design, making use of a content analysis, was employed. In total, 185 user-generated content items were collected from Hellopeter.com for the data-collection period, and 176 complaints and 9 compliments were analysed. The results of this study indicated that the nature of user-generated content related to the seven OEM brands in South Africa could be categorised according to eight broad themes: seven themes were specifically related to consumer complaint behaviour, while one theme was associated with consumer compliment behaviour. The top consumer complaints and compliments related to the OEM brands on Hellopeter.com were also determined. The nature of the user-generated content showed various similarities to that of the general services industry but proved to be unique to the automotive industry. Specific recommendations were made and included that open communication channels and proper feedback systems should be put in place to satisfy consumer needs, and that the findings of the study should be used as a benchmark to monitor and improve consumer complaint and compliment behaviour, as a means to create loyal consumersBusiness Management
M. Com (Business Management)
Części książek na temat "AUTOMOTIVE PURCHASE BEHAVIOUR"
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Watson, Lisa, i Anne M. Lavack. "Fuel Efficient Vehicles". W Advances in Marketing, Customer Relationship Management, and E-Services, 36–58. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2139-6.ch003.
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Consumers have been slow to switch to more fuel efficient vehicles, in spite of the threat of a future global shortage of fossil fuels. To understand consumer reluctance to adopt hybrid automotive technology, this chapter begins by reviewing consumer decision-making with regard to consumer automotive purchases. We examine the market for fuel efficient vehicles (FEVs) and alternate fuel vehicles (AFVs), including a discussion of consumer willingness to trade personal comfort in order to buy more fuel efficient vehicles, and consumer price sensitivity with regard to purchasing higher-priced alternative fuel vehicles including hybrid-electric vehicles. We discuss the tenuous link between environmental attitudes and behavior, and outline the role of social marketing in creating behavior change relating to automotive purchase decisions.
Streszczenia konferencji na temat "AUTOMOTIVE PURCHASE BEHAVIOUR"
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Liong Lim, Yew, Booma Poolan Marikannan i Leo Gertrude David. "The Impact of COVID-19 Pandemic and Consumer Purchase Behaviour on the Automotive Industry". W 2022 IEEE International Conference on Distributed Computing and Electrical Circuits and Electronics (ICDCECE). IEEE, 2022. http://dx.doi.org/10.1109/icdcece53908.2022.9793111.
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Wang, Mingxian, i Wei Chen. "Predicting Consumer Choice Set Using Product Association Network and Data Analytics". W ASME 2013 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/detc2013-12425.
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Although discrete choice analysis has been shown to be useful for modeling consumer preferences and choice behaviors in the field of engineering design, information of choice set composition is often not available in majority of the collected consumer purchase data. When a large set of choice alternatives exist for a product, such as automotive vehicles, randomly choosing a small set of product alternatives to form a choice set for each individual consumer will result in misleading choice modeling results. In this work, we propose a data-analytics approach to mine existing data of choice sets and predict the choice set for each individual customer in a new choice modeling scenario where the choice set information is lacking. The proposed data-analytics approach integrates product association analysis, network analysis, consumer segmentation, and predictive analytics. Using the J.D. Power vehicle survey as the existing choice set data, we demonstrate that the association network approach is capable of recognizing and expressively summarizing meaningful product relations in choice sets. Our method accounts for consumer heterogeneity using the stochastic generation algorithm where the probability of selecting an alternative into a choice set integrates the information of customer profile clusters and products chosen frequencies. By comparing multiple multinomial logit models using different choice set compositions, we show that the choice model estimates are sensitive to the choice set compositions and our proposed method leads to improved modeling results. Our method also provides insights into market segmentation that can guide engineering design decisions.