Rozprawy doktorskie: „Audience studies”

1

Seles, Sheila Murphy. "Audience research for fun and profit : rediscovering the value of television audiences". Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59574.

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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2010.
This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Cataloged from student submitted PDF version of thesis.
Includes bibliographical references (p. 121-128).
The American television industry is in a moment of transition because of changes brought about by digital distribution and audience fragmentation. This thesis argues that the television industry can no longer adapt to the changing media landscape because structural relationships and business logics forged in previous eras do not allow for meaningful innovation. This project investigates how these relationships evolved and how they can be made more flexible to meet the challenges of digital distribution and digitally networked audiences. Legacy relationships, logics, and measurement methods have prevented the television industry from maximizing the value of increasingly fragmented television audiences. Publishers, advertisers, and measurement companies have historically been able to get around the limitations of their relationships to one another, but they are now faced with increasing competition from digital companies that understand how to make fragmented audiences valuable. This thesis argues that the methodologies and corporate ethos of successful online companies can serve as a model for the television industry, or they can be its undoing. This project also argues that the television ratings system is no longer serving the television industry, the advertising industry, and television audiences. The television industry has the opportunity to develop a system of audience measurement that maintains the residual value of television audiences while accounting for the value of audience expression. To leverage the true value of the television audience, the television industry must reconcile the commodity value of the audience with the cultural value that viewers derive from television programming. This thesis proposes that the cultural value of content should augment the commodity value of the audience. This project concludes that the television industry should reconfigure its economic structure by looking to other digital business, experimenting with new business models online, and actively exploring emergent sites of audience value.
by Sheila Murphy Seles.
S.M.

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2

Coxall, Helen. "Studies in museum language". Thesis, Oxford Brookes University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.294222.

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Bubb, Claire Coiro. "Galen's Anatomy: Audience and Context". Thesis, Harvard University, 2014. http://dissertations.umi.com/gsas.harvard:11500.

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This dissertation examines Galen of Pergamon's text On Anatomical Procedures (De anatomicis administrationibus) and considers its audience and purpose. The first chapter presents the audience of the text as Galen perceived it; I use Galen's explicit rhetoric about his readers to paint a picture of his ideal envisioned audience and then measure this against the concrete expectations that he conveys through the explicit and implicit prerequisites he demands of his readers. The second chapter, by contrast, makes strides towards uncovering the actual audience of the work by examining the ramifications of Galen's expectation that his readers will actively participate in the studies he describes; I study the availability of the books, tools, and animals that he expects his audience to be able to purchase, in order to understand the financial and social implications. The third chapter considers the text itself, taking into account the manner and timing of its composition, Galen's linguistic choices vis-à-vis his audience, and the details of his specific directions; I use this analysis to define the nature of the text and how the audience was expected to interact with it, thus necessarily engaging with the norms in ancient medical education and the role that books found there. The fourth and final chapter compares the text to his other anatomical writings, particularly his more descriptive and philosophically oriented treatise, De usu partium, as a final way to determine the purpose of this highly unusual work and its place both in his oeuvre and in its contemporary environment.
The Classics

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4

Gathigi, George W. "Radio Listening Habits among Rural Audiences: An Ethnographic Study of Kieni West Division in Central Kenya". Ohio University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1249668973.

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Sylvander, Klas. "Attending to the Internal Audience : a Prerequisite for Successful Mergers". Thesis, Uppsala University, Department of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-107171.

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Corporate losses attributable to failed M&A have to date cost an immense amount of resources.Off the bat the undertaken study argues for the case that it is negligence of employee emotionsand reactions during the M&A process that cause the failure rate to be consistently high. Thisstipulation is subsequently built upon with the construction of a proposed theoretical frameworkderived from an extensive examination of relevant M&A literature. A major focus of the studywas to plunge into and explore the world of employee anxiety and stress elicited from looming orongoing M&A, which was accomplished by interviewing individuals that had been top managersduring at least one M&A. Among other motives, narratives were compiled from the interviews inorder to guide the reader to the prevalence of the particular stressors under scrutiny, but alsobecause illustrating these individuals’ experiences through coherent stories is an ample dataanalysis technique course to take as people perceive their lives in terms of continuity and processwhich is the attributes that M&A pertain to. The interviews revealed a number of interesting andimplicative findings, which are summarized in a proposed model presented by the author in theend of the study. The findings are based on existing theory but also derived from grounded theoryobtained from the interviews. There seems to be two sets of stressors affecting the dependentvariables of the study – job satisfaction and organizational commitment. These two sets divergein the urgency and degree of emphasis that they demand from top management in order for theadverse employee reactions to be prevented or mitigated. The proposed model is intended tofunction as a roadmap or check list that top managers can use when conducting the merger inorder to make sure that the facet that matters most in order to ensure a successful merger – theemployees, are addressed germanely.

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Wernet, Lois Foreman. "Transcending discourse stereotypes : audience sense-making of elite and mass culture /". The Ohio State University, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=osu148640254459221.

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Oswell, David. "Watching with mother : a genealogy of the child television audience". Thesis, Open University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.283225.

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Paley, Marianne Elizabeth. "Art in the public realm : integrating audience, place, and process". Thesis, Massachusetts Institute of Technology, 1993. http://hdl.handle.net/1721.1/79022.

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Flynn, Sean Peter. "Evaluating interactive documentaries : audience, impact and innovation in public interest media". Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/101360.

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Thesis: S.M., Massachusetts Institute of Technology, Department of Comparative Media Studies, 2015.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 161-168).
Public interest media organizations are increasingly interested in experimenting with interactive and participatory approaches to documentary storytelling enabled by digital technologies. However, due to the experimental nature of these interactive documentaries, it is not yet clear whether the more active user engagements they require translate into outcomes like sustained attention, greater narrative comprehension, enhanced learning, empathy or civic engagement - never mind larger societal impacts like improved public discourse, behavior change or policy change. The shifting definitions and measures of complex, multi-dimensional concepts like "engagement" and "impact" is a challenge for public interest media organizations migrating to digital platforms - particularly at a time when audience activities have become far more transparent and funders place greater emphasis on "data-driven" impact measurement. This thesis explores the "theories of change" that inform institutional investments in documentary and examines how three public interest media organizations - the National Film Board of Canada, POV and the New York Times - are approaching interactive documentary production, attempting to define what constitutes success or impact - and how to measure it. I argue that we need new theories of change and evaluation frameworks that expand definitions of "impact" and "engagement," balancing public service mission with the strategic goals of audience development and the circuitous processes of artistic and technological innovation. This means looking beyond quantitative mass media era metrics, which fail to account for important qualitative dimensions of the user experience. I propose a new set of qualitative and quantitative measures that might better reflect the social and artistic aspirations of the interactive documentary, test assumptions in ways that can inform project design, and embrace the potentials of technology to transform the methods, ethics and process of documentary storytelling in the digital age.
by Sean Peter Flynn.
S.M.

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10

Rice, Homer J. "Before the Storm: Evacuation Intention and Audience Segmentation". Scholar Commons, 2010. http://scholarcommons.usf.edu/etd/3604.

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The purpose of this study was to describe the predictors of evacuation intention among coastal residents in the State of Florida and to determine if there are meaningful segments of the population who intend to evacuate when told to do so by governmental officials because of a major hurricane. In the America’s and the Caribbean, 75,000 deaths have been attributed to hurricanes in the 20 th century. A well planned evacuation can reduce injury and death, yet many people do not have an evacuation plan and do not intend to evacuate when told to do so. The study used secondary data from the Harvard School of Public Health, Hurricane in High Risk Areas study, a random sample of 5,046 non-institutionalized persons age 18 and older in coastal counties of Texas, Louisiana, Mississippi, Alabama, Georgia, North Carolina, South Carolina and Florida. Surveys for the State of Florida were segregated and used in this analysis, resulting in a study sample of 1,006 surveys from 42 counties. When asked if they would evacuate in the future if told to by government officials, 59.1% of Floridians surveyed said they would leave, 35.2% said they would not leave and 5.6% said it would depend. In Florida, 65.7% of the population had been threatened or hit by a major hurricane in the last three years and 26.6% of those had left their homes because of the hurricane. Of those whose communities were threatened by a hurricane, 83.3% of the communities were damaged and 33.8% experienced major flooding associated with the hurricane. Bivariate statistics and logistic regression were used to explore the interactions of predictors and evacuation intention. The best predictor of evacuation intention was prior evacuation from a hurricane (chi-square= 45.48, p < .01, Cramer’s V = 0.266). Significant relationships were also demonstrated between evacuation intention and worry a future hurricane would hit the community (chi-square = 22.75, p < .01, Cramer’s V = 0.11), the presence of pets (chi-square = 6.57, p < .01, Cramer’s V = 0.084), concern the home would be damaged (chi-square = 19.41, p < .01, Cramer’s V = 0.10), belief the home would withstand a major hurricane (chi-square = 19.55, p < .01, Cramer’s V = 0.10), length of time in the community (chi-square = 26.59, p < .01, Cramer’s V = 0.12), having children in the household (chi-square = 11.13, p < .01, Cramer’s V = 0.11), having a generator (chi-square = 17.12, p < .01, Cramer’s V = 0.13), age (chi-square = 24, p < .01, Cramer’s V = 0.16) and race (chi-square = 12.21, p = .02, Cramer’s V = 0.12). Logistic regression of the predictors of evacuation intention resulted in significant relationships with previous evacuation experience (OR = 4.99, p < .001), age 30 to 49 compared to age over 65 (OR = 2.776, p < .01), the presence of a generator (OR = .447, p < .01), having a home not very likely to be damaged compared to a home very likely to be damaged (OR =.444, p = .018), and experiencing poor prior government and voluntary agency response to previous hurricanes compared to excellent response (OR = .386, p < .027). Chi-squared Automatic Interaction Detection (CHAID) was used to identify segments of the population most likely and least likely to evacuate when told to do so. Those most likely to evacuate had evacuated due to a previous hurricane. Those least likely to evacuate when told to do so had not evacuated in a previous storm, do not own a generator and are over the age of 65. Information from this study can be used in planning for evacuation response by governmental entities. Available demographic information can be used to determine numbers of persons likely to evacuate before a storm. The results of this study can be used to inform a marketing strategy by government officials to encourage evacuation among those who say they would not evacuate when told to do so. Further research is needed to determine additional characteristics of the populations who say they will and will not evacuate when told to do so.

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11

Stella, Wong. "Virtual Cheering together : Studies of Audience-Performer Interactions on live-streaming platforms". Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-43725.

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In the previous two decades, live streaming has become a popular trend in the music industry. From TV and radio broadcast to live streaming on social media, the relationship between audience and performers has been transforming over time. In 2019, due to the sudden spread of Covid-19, the popularity of watching live streaming events reached an unprecedently peak. According to some market studies, this trend will continue even when the pandemic will be over. This research aims to explore how live streaming has changed the interaction between audiences and performers as a consequence of this great event. In order to understand the current music live-streaming culture, an online survey, interviews and field studies were conducted to obtain insights about potential problems and needs in live streaming. Through the project, a new design feature, the “Cheering” function, is suggested as an additional function to the existing live-streaming platforms, to enhance and enrich the interaction between audience and performers.

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Sanders, Jennifer Lynn. "Audience development of theatres: a case study of Contemporary American Theatre Company Columbus, OH". The Ohio State University, 1999. http://rave.ohiolink.edu/etdc/view?acc_num=osu1392308090.

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Mayer, Anzia Rae. "Conventionalized Expressions and Audience Perception in Chinese Discourse". The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1555574961326469.

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McKenna, Libby. "Audience interpretations of the representation of women in music videos by women artists". [Tampa, Fla] : University of South Florida, 2006. http://purl.fcla.edu/usf/dc/et/SFE0001670.

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Bell, Melissa Hudson. "Audience Engagement in San Francisco's Contemporary Dance Scene| Forging Connections Through Food". Thesis, University of California, Riverside, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3630649.

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This dissertation looks at critical interventions made by select San Francisco bay area choreographers and dance programmers interested in altering spectatorial norms for contemporary dance. Those selected have strategically employed food themes and materials in and as performance, simultaneously tapping into existing foodie ideology and redressing concerns about dwindling audiences for live dance performance in the twenty-first century. I argue that such efforts 1) bring to light subsumed race, class, and gender politics embedded in the trend towards "audience engagement," espoused by arts funders and dance makers alike as a necessary intervention for the survival of contemporary dance; and 2) open up discursive and experiential realms of possibility by favoring material, associative exchange, (re)awakening synesthetic sensory-perceptive capacities, inviting spectators to refigure themselves as co-creators in performance, and providing opportunities to reckon with exoticizing desires to enrich one's own culture by consuming another's.

In theoretically grouping these choreographies together I illustrate a spectrum of responses that clarify how food-oriented performance gatherings can operate not only as strategies for altering audience relations, but as sites for alternative knowledge production and fruitful commensal exchange. Such research draws from and intervenes in the overlapping fields of food studies, American studies, and performance and dance studies. This analysis is uniquely positioned amongst other work addressing the interstices between food and performance in its emphasis explicitly on Western concert dance. It also contributes significantly to the archives of an often overlooked San Francisco bay area dance community.

Methodologically I take a dance studies approach, generating choreographic analyses enabled through interviews with choreographers and dance programmers, my own work as witness/participant in the selected events, and archival research into feminist theories of performativity, anthropologies of the senses, contemporary theories of embodiment and select dance and theatre scholarship from the 1800s to the present. Throughout I prioritize the embodied experience of spectatorship, highlighting how contemporary corporeality is shaped by shifting inclusions and exclusions of various peoples and practices, capitalist economic models, the pervasive reach of readily-available digitized media, and both dominant and alternative systems of knowledge production.

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Dave, Aashka. "When to start freaking out : audience engagement on social media during disease outbreaks". Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/117902.

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Thesis: S.M. in Comparative Media Studies, Massachusetts Institute of Technology, Department of Comparative Media Studies/Writing, 2018.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 101-106).
As the media landscape in the United States has shifted and changed, the emphasis placed on digital technologies - particularly with respect to audience engagement - has become increasingly noteworthy. However, when situated against a backdrop of risk communications and sensationalized spectacle, such an emphasis also becomes concerning. This thesis examines the audience engagement considerations and practices of the media industry at present through a discussion of current social media policies and practices, a discussion of the affordances and constraints of social media as they relate to public health communications concerns, and an analysis of the affective implications of the heavy emphasis placed on images used on social media. This breakdown is partnered with a data-oriented exploration of U.S. audience trends and U.S. media coverage of the 2014 Ebola and 2015-2017 Zika outbreaks to underscore the perception gap that U.S. audiences are contending with. In doing so, I use a theoretical framework of sensationalism, gatekeeping, and media figurations to argue that audience engagement is not merely a journalistic, revenue-oriented concern - it is a public health concern too.
by Aashka Dave.
S.M. in Comparative Media Studies

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Scanlan, Jill. "Playing the audience: A reader's production of Between the Acts". CSUSB ScholarWorks, 1986. https://scholarworks.lib.csusb.edu/etd-project/419.

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Brewster, Shelby Elizabeth. "Resisting the Body Invasion: Critical Art Ensemble, Tactical Media, and the Audience". The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1437149634.

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Hill-James, Candeeda Rennie. "Citizen tourist: newspaper travel journalism's responsibility to its audience". Thesis, Queensland University of Technology, 2006. https://eprints.qut.edu.au/16304/1/Candeeda_Hill-James_Thesis.pdf.

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Travel is the stuff of dreams. But its facilitation or impediment is the reality of commerce and governments and their manipulation by marketing and political considerations. This thesis examines how travel journalism can maintain responsibility to a 'private' tourist audience in the 'public' tourism sphere. Travel journalism is not only an under-researched area, but provides an important site to study the role of public interest information for a consumer audience participating in a sometimes culturally and politically dangerous activity. The reporting of travel by mainstream newspapers concentrates on the travel dream, while the tourism industry, described as the largest in the world, receives little scrutiny by society's guardians of democracy. This thesis examines literature from the fields of journalism, sociology and marketing to highlight the private tourist audience desires and the measures that commercial and government travel enterprises employ to reach consumers through public relations influence over journalism entities and practitioners. This study also emphasises the public nature of tourism and the risks it presents to tourists to examine how travel journalism, as a responsible moral practice, should address its audience. A content analysis was conducted on a sample of Australian newspaper travel journalism to provide a description of international travel coverage. More specifically it revealed the characteristics of travel articles that provide public interest information to move the private tourist audience to engage in the public tourism sphere as an active citizenship.

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Hill-James, Candeeda Rennie. "Citizen tourist: newspaper travel journalism's responsibility to its audience". Queensland University of Technology, 2006. http://eprints.qut.edu.au/16304/.

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Travel is the stuff of dreams. But its facilitation or impediment is the reality of commerce and governments and their manipulation by marketing and political considerations. This thesis examines how travel journalism can maintain responsibility to a 'private' tourist audience in the 'public' tourism sphere. Travel journalism is not only an under-researched area, but provides an important site to study the role of public interest information for a consumer audience participating in a sometimes culturally and politically dangerous activity. The reporting of travel by mainstream newspapers concentrates on the travel dream, while the tourism industry, described as the largest in the world, receives little scrutiny by society's guardians of democracy. This thesis examines literature from the fields of journalism, sociology and marketing to highlight the private tourist audience desires and the measures that commercial and government travel enterprises employ to reach consumers through public relations influence over journalism entities and practitioners. This study also emphasises the public nature of tourism and the risks it presents to tourists to examine how travel journalism, as a responsible moral practice, should address its audience. A content analysis was conducted on a sample of Australian newspaper travel journalism to provide a description of international travel coverage. More specifically it revealed the characteristics of travel articles that provide public interest information to move the private tourist audience to engage in the public tourism sphere as an active citizenship.

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Gilboy, Jemma Diane. "Craptacular science and the worst audience ever : memetic proliferation and fan participation in The Simpsons". Thesis, University of Hull, 2016. http://hydra.hull.ac.uk/resources/hull:13741.

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The objective of this thesis is to establish meme theory as an analytical paradigm within the fields of screen and fan studies. Meme theory is an emerging framework founded upon the broad concept of a “meme”, a unit of culture that, if successful, proliferates among a given group of people. Created as a cultural analogue to genetics, memetics has developed into a cultural theory and, as the concept of memes is increasingly applied to online behaviours and activities, its relevance to the area of media studies materialises. The landscapes of media production and spectatorship are in constant fluctuation in response to rapid technological progress. The internet provides global citizens with unprecedented access to media texts (and their producers), information, and other individuals and collectives who share similar knowledge and interests. The unprecedented speed with (and extent to) which information and media content spread among individuals and communities warrants the consideration of a modern analytical paradigm that can accommodate and keep up with developments. Meme theory fills this gap as it is compatible with existing frameworks and offers researchers a new perspective on the factors driving the popularity and spread (or lack of popular engagement with) a given media text and its audience. Following overviews of meme theory and fan studies, this thesis synthesises methods from both fields to analyse one of this generation’s most notable televisual fan-texts, The Simpsons, and its fandom. The memetic analysis thereof, integrated with the works of fan theorists including John Fiske and Henry Jenkins, reveals the implications of the fan-text’s memetic content in the economic, cultural and social capital interests of its creators, distributors, and fans. The revelations credited to the memetic aspect of the analysis support the conjecture that it is a suitable analytical framework for the fields of fan and screen studies.

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Farr, Eric. "The narrative and discursive references to children and audience duality in The Gospel of Mark". Thesis, McGill University, 2011. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=104687.

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The present thesis examines the rhetorical interaction of the narrative (5.21-43; 7.24-30; 9.14-29) and discursive (9.33-37; 10.13-16) instances of child language in Mark, and analyzes how and to what effect Markan child language is figured rhetorically to address distinctly the elite and non-elite tiers of the Gospel's double audience, according to Henderson's dual audience theory. It argues that the narrative child healings construct an inscribed conception of the child and the parent-child relationship that exerts a controlling influence over the reading/hearing experience of the more explicitly argumentative child discourses. This approach seeks to clarify Mark's persuasive project of advancing, on the one hand, a self-sacrificial form of community leadership addressed to proto-Christian elites, and, on the other, an intimate form of personal devotion to Christ, addressed to non-elites. In doing so, I hope to contribute to the growing discussions concerning the nature and understanding of children and childhood in the ancient world and in early Christianity, the make-up of the Markan audience, and the power dynamics and differentials of the proto-Christian community projected by the Gospel.
La présente thèse examine la rhétorique qui sous-tend les cas narratifs (de 5,21 à 43; de 7,24 à 30; de 9,14 à 29) et discursifs (9,33 à 37; de 10,13 à 16) dans la langue de Marc portant sur les enfants, et analyse comment et dans quelle mesure la langue Marcan relative aux enfants est présentée comme rhétorique pour s'adresser clairement aux niveaux élites et non-élites de la double audience à laquelle s'adresse l'Évangile, en se fondant sur la théorie développée par Henderson. La thèse soutient que les récits de guérisons d'enfants favorisent la construction d'une conception inscrite de l'enfant et de la relation parent-enfant, et que cette conception exerce une influence déterminante sur la lecture / l'audition des discours formellement argumentatifs. Cette approche cherche à clarifier le projet persuasif de Marc visant à promouvoir, d'une part, une forme de leadership communautaire fondé sur le sacrifice de soi qui cible les élites proto-chrétiennes, et d'une autre part, une forme intime de dévotion personnelle au Christ s'adressant aux non-élites. J'espère, de cette façon, contribuer au débat d'idées croissant sur la nature et la compréhension des enfants et de l'enfance dans le monde ancien et à l'aube du christianisme, sur la formation de l'audience Marcan, puis sur les dynamiques du pouvoir et des clivages au sein de la communauté proto-chrétienne projetée par l'Évangile.

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Li, Xiaochang S. M. Massachusetts Institute of Technology. "Dis/locating audience : transnational media flows and the online circulation of East Asian television drama". Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/59732.

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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2009.
"September 2009." Cataloged from PDF version of thesis.
Includes bibliographical references (p. 121-126).
It is commonly accepted that media and communication technologies play pivotal roles in the complex processes of what is broadly termed "globalization." The increasing speed, volume, and scale of transnational circulation has been one of the most dramatic development in the media landscape, creating what Appadurai has dubbed global "mediascapes" that are reshaping the way we understand cultural formation. While the rise of massive global commercial media enterprises leads to renewed discussion of the dominance of the "West" upon the "Rest," the increasing portability, transmitability, and reproducibility of media has helped to generate a grassroots globalization of migrant populations who circulate and engage with media from the "homeland," creating deterritorialized social imaginaries that transcend national boundaries. In examining the flourishing online fandom around the circulation of East Asian television drama, however, the established models of transnational media audiences prove insufficient. With the emergence of internet technologies, these mediascapes have now become networked, increasing the visibility and complexity of transnational media flows and the audiences around them. No longer are we seeing transnational media flows through only commercial markets or diasporic audiences seeking to connect with a virtual "home." In the online circulation of East Asian television dramas, fans with a broad range of cultural, ethnic, and national backgrounds are consciously working to shape audience engagement with these transnational television texts through fansubbing, content aggregation and curation, and the production of vast reservoirs of information, discourse, and meta-data that is constantly being expanded. More importantly, they are doing so publicly, collaboratively, and outside the domain of commercial television markets. enabling individuals to participate in the selection, (re)production, and circulation of texts and images that shape the very social imaginaries they inhabit. This work draws on insights from work on globalization, diasporic media use, fan and audience studies, and new media and employs various ethnographic, textual, and theoretical strategies and stances in an effort to illuminate key dimensions of these collaborative grassroutes of transnational media. What manner of cultural encounters are taking place within the interplay between diasporic conditions and fan practices? How do the circulation and consumption practices afforded by new media technologies inform, and can in turn be informed by, the conditions of global media audienceship? From there we may begin to remap some of complex social, technological, and textual entanglements of cultural negotiation in an increasingly global media age.
by Xiaochang Li.
S.M.

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24

Arvidsson, Caroline. "Development of audience design in adolescents' reference production". Thesis, Stockholms universitet, Institutionen för lingvistik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-193908.

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Compared to adults, children are less effective at designing their utterances to suit the informational needs of their audience. This listener-catering behaviour, known as audience design, has been hypothesized to rely on domain general cognitive mechanisms, such as working memory and cognitive flexibility. Considering that adolescence is an important period of sociocognitive growth, research on the development of audience design beyond childhood is surprisingly scant. The aim of this study was to trace the development of audience design in early and middle adolescence, and test its reliance on cognitive control function. Participants (11–12 and 15–16 years) performed two tasks assessing (1) the ability to adjust referential expressions to inferred knowledge of hearers and (2) cognitive control function. The findings suggest that the ability to take into account the informational needs of listeners during utterance formation develops considerably between early and middle adolescence. Although performance on both tasks was higher in the middle adolescent group, the study provides no evidence for a reliance of the measured audience design behaviour on cognitive control function. Future research should aim to determine whether the development of audience design in adolescence is facilitated by an increased efficacy of knowledge state attribution processes.
Förmågan att anpassa sina yttranden efter samtalspartnerns behov är mindre utvecklad hos barn än hos vuxna. Beteendet att ackommodera lyssnaren vid yttrandeformulering benämns ofta som mottargaranpassning. Mottagaranpassning i konversation har föreslagits vara avhängig exekutiva funktioner, såsom arbetsminne och kognitiv flexibilitet. Med tanke på att ungdomsåren är en viktig period för social och kognitiv mognad har anmärkningsvärt lite forskning genomförts på utvecklingen av mottagaranpassning under ungdomsåren. Målet med studien var att undersöka utvecklingen av mottagaranpassning i ungdomsåren och testa dess eventuella avhängighet av exekutiva funktioner. Deltagare (11–12 och 15–16 år) genomförde två tester som mätte (1) förmågan att anpassa referentiella yttranden till lyssnares förmodade omvärldskunskap och (2) exekutiva funktioner. Resultaten indikerar att förmågan att anpassa sina yttranden efter lyssnares förmodade omvärldskunskap utvecklas betydligt under ungdomsåren. Trots att den äldre åldersgruppen presterade bättre på testet som mätte exekutiva funktioner, predicerade inte exekutiva funktioner förmågan att mottagaranpassa referentiella yttranden. Framtida studier bör undersöka huruvida förmågan att tillskriva kunskapstillstånd till andra effektiviseras under ungdomsåren, och således främjar utvecklingen av mottagaranpassning.

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Christie, Christine. "Relevance theory and the analysis of audience response : a pragmatic approach to media studies". Thesis, University of Strathclyde, 1993. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21226.

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This thesis focusses on variability in audience interpretation of a television programme, and aims to problematise and investigate the reception of broadcast communication by applying the pragmatic theory of relevance (Sperber and Wilson 1966) to an empirical study of audience response. This aim is achieved using the following method: In Chapter Two I consider the scope of pragmatic theories of inferencing and conclude that relevance theory offers the only account which can both accommodate and provide the basis for an explanation of variation in interpretation. I also assert that for relevance theory to be able to show why an audience interprets a text in a specific way the cultural background of that audience has to be considered. In Chapter Three I show how existing studies of audience response which adopt a critical cultural studies approach require a more sophisticated model of communication than they currently assume if they are to realise their aim of relating audience respo nse to socio-political structures. My contention is that the inferential model proposed by Sperber and Wilson can provide such an account. Chapters Four and Five describe, and report the results of, an empirical study I carry out based on a methodology premised on relevance theory. The study consists of two separate interviews with audiences who have distinct cultural backgrounds in each of which I show a video recording of a television programme and then question the interviewees on their understanding of the text of the programme. In Chapters Six and Seven I discuss the results of the study in relation to relevance theory and media studies. The results of my study indicate that a methodology based on relevance theory can make explicit, and show the significance of, processes involved in audience interpretation of a media text which have not previously been open to analysis. Building on Sperber and Wilson's claim (1986: 15) that the context of an utterance is a psychological construct, and is a sub-set of the set of assumptions available to the hearer of a given utterance, the results make explicit (a) relevant aspects of the encyclopaedic knowledge of two distinct audiences; (b) the contexts these audiences produce in response to a television text; (c) how these contexts are related to the audience's encyclopaedic knowledge; (d) how these contexts affect the disambiguation and enrichment of information linguistically encoded in the text (e) 'The contextual implications, or interpretations, -the audience draw from a synthesis of the information encoded in text and the contexts the audiences apply. My findings are particularly pertinent for the critical cultural approach to audience studies as they indicate how it is possible to make explicit the relationship between response and cultural background by showing how the existing knowledge of an audience affects interpretation and indicating moreover how this knowledge can be related to social determinants. The results of my study also contribute to pragmatic theory in that they show how relevance theory can be used to explain why interpretation may vary.

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26

Miller, Emma. "British television coverage of the global South : case studies in content and audience reception". Thesis, University of Glasgow, 2003. http://theses.gla.ac.uk/6867/.

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The starting point of this thesis is that British television coverage of the developing world is increasingly limited, both in terms of quantity and the lack of background information. There tends to be very little coverage of developing countries, and what there is doesn't explain them very well. This thesis aims to use this starting point as a basis for exploring ways in which television coverage might be improved in order to develop public knowledge and enable audiences to place issues affecting developing countries in a wider context of globalisation. Television is the focus of this research because it remains the key source of news information in Britain. A key aim is to assess how far the neo-liberal ideology that supports globalisation is replicated in television reporting of the South. The other side of this assessment is the availability of alternative views and explanations. The analysis will examine these questions empirically. The empirical work undertaken for this research involved a detailed examination of television coverage of the global South, and of audience responses to it. One of the aims here is to identify the contextual information that helps make sense of such world affairs. To do this, the thesis is divided into three parts. Part One will discuss the context of capitalist globalisation, including economic, political and cultural aspects. The second part of this thesis examines how television covers the majority world and how it explains events and their relation to globalisation. Part Three consists of the audience reception component of this research.

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Zullo, Valentino L. "The Comic(s) Shakespeare: Kill Shakespeare and Audience Experience in Adaptation Studies". Bowling Green State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1363444777.

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McKenna, Susan E. "Seeing Lesbian Queerly: Visibility, Community, and Audience in 1980s Northampton, Massachusetts". Amherst, Mass. : University of Massachusetts Amherst, 2009. http://scholarworks.umass.edu/open_access_dissertations/102/.

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McMonagle, Susannah Kimberly. "Advertising Producers' Localization of Global Brands: Glocalization, Storytelling, and Audience Construction". Diss., Temple University Libraries, 2016. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/414827.

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Media & Communication
Ph.D.
The purpose of this dissertation is to 1) critically explore how contemporary advertisers are operating within a glocal framework to diffuse product information and branding to diverse, distant consumers; and 2) to assess the implications of these processes for consumer-audiences. This project explores what approaches global advertising producers utilize to distribute product information and branding to local audiences, how these processes then impact and shape the creation and diffusion advertising campaigns, and lastly, how do those processes impact the way advertisers imagine and target their audiences. The findings of this study shed light on how advertising producers imagine their work, their role within that work, and the audiences who consume their products. This project uncovers how the processes of global information diffusion impact partnerships between “headquarters” and local offices, the way in which messages are adapted and localized for various audiences, how these messages are extolled around the world, and conversely, what messages, stories, or cultural values might be minimized or lost as a result of this current environment. This project draws upon in-depth interviews with advertising professionals and other global stakeholders, as well as on industry trade reports, press articles, and academic research. Interviews were conducted with global stakeholders at Airbnb, Campbell Soup, and Under Armour. In addition to conducting in-depth interviews as a methodological approach, this dissertation engages with a case study logic as a way of understanding the context within which global advertisers localize global brands. Furthermore, employing a multiple-case study approach allowed me to compare and contrast processes and implications between and amongst this trio of brands and various global producers, balancing the intricacies of a single organization with larger themes and trends in industrial production. Themes related to the glocal framework emerged that spoke to the complex processes that global producers must navigate in order to do work on a global scale. These themes, the Global Mindset, which considers how producers conceptualize their role and their work; the Global Story, which explores how producers tell global stories to their consumers (and to themselves); and the Global Consumer, which illuminates the undercarriage of the delicate relationship between producers and consumers; have significant implications because understanding global production processes helps to explain under what context campaigns were conceptualized, how decisions were made, and why certain campaigns are more culturally relevant to local audiences. Beyond this, these findings shed light on the nuances of global brand diffusion pointing to larger trends in glocal advertising, and more broadly, the future of advertising on a global scale.
Temple University--Theses

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30

Aspinen, Maria. "Making Mundane Magical - Analyzing Vlogger-Audience Interaction in YouTube". Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23178.

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In the past decades a lot of research has been dedicated to widening the understanding of different media audiences, as well as to determining the motivations behind both, creation of user-generated content (UGC) as well as audience behavior. This thesis seeks to broaden this knowledge by studying vloggers and their interaction with their audiences. Instead of asking the audience members: In what ways are the vloggers an influence on you, this thesis asks: “Can the audience be a source of inspiration and influence for vloggers? The thesis aims also at recognizing typicality’s in vloggers audio-visual content as well as strategical approaches for audience engagement. Approach in order to find answers to the set questions is critical yet humanistic. Empirical research is divided in two parts, of which the first is done by qualitative content analysis and the second part by semi-structured interviews. The aim of this multimethod approach is to get a broad yet deep view on this commercial, and contemporary storytelling form. Appadurai’s five scape- theory is used as the theoretical framework, and the research findings as well as conclusions are also viewed through other recent studies from media and communications field.

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Stubbs, Mark. "Dealing with complex issues : Networking, creative dialogue and a sense of audience in environmental management". Thesis, Cranfield University, 1998. http://hdl.handle.net/1826/3860.

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In recent years organisational decision-makers have been portrayed within the'Media,, and academic literature, as struggling to deal with complex, transboundary issues. Such issues typically involve interactions between social and natural processes which produce effects distant in time and space from their recognised cause, with pertinent processes transcending the boundaries of interest and authority associated with any single organisation. In these situations, debate about the significance of phenomena, and about who should respond, is often intense with consensus apparently limited to the belief that not enough is known. Using the arena of environmental management as its central example, this thesis argues that those who consider themselves part of the process of dealing with such complexity should seek to be guided by an acute `sense of audience'. This call for reflexivity - continually modifying one's behaviour in response to an emerging appreciation of how others interpret a dynamic situation in which one is actively engaged - is demonstrated in both the content and structure of the research presented in support of the thesis. Through an adaptive research process characterised by continual movement between the field and relevant literatures, the `sense of audience' thesis is joined by emergent concepts of `networking' and `creative dialogue'. These provide practical guidance on how pertinent perspectives can be brought together to discern desirable and feasible interventions on complex issues. Grounded in insights gained through participative research with organisational actors attempting to develop integrated approaches to environmental management in a range of settings, these emergent concepts are interwoven with aspects of the contexts that inspired them, to produce a `constituitive process theory' of the formation of `adaptive response networks'. This theory shows how networks can form across organisations when diverse stakeholders are encouraged to share their concerns, data and expertise about complex, transboundary issues.

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32

Edmonds, Kristin Margaret. "Mouth with Myriad Subtleties: Race, Gender, Audience, and Authorship in Charles W Chesnutt's "The Conjure Woman"". W&M ScholarWorks, 1996. https://scholarworks.wm.edu/etd/1539626021.

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Sharp, Laura L. "AUDIENCE RESPONSE TO THE NATURE/SOCIETY BINARY IN KUROSAWA’S DERSU UZALA: AN OBSERVATIONAL ONLINE ETHNOGRAPHY". UKnowledge, 2013. http://uknowledge.uky.edu/geography_etds/8.

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Geographers researching cinema have predominantly been interested in how geographic meaning is constructed and negotiated within film, but have been less productive in accounting for how these constructs are received by viewers. Using the method of observational online ethnography, I therefore investigate how fans in online reviews have interpreted the nature/society binary in the film Dersu Uzala. Working from a social constructionist view of nature I begin by deconstructing the binary as it appears in Dersu Uzala before proceeding to illustrate the way this constitutive absence is made up for by the visuality of the film’s landscapes and techniques of geographic realism. Turning to the fan reviews I find that, rather than challenge the historical and constructed division between nature and society, many fans accept the binary as inevitable and consistent with their ideas about contemporary reality. More than passive consumption however, this concurrence is actively rearticulated in the ways that the fans incorporate the binary into their own lives and in the new discursive practices of the internet. In so doing I make headway into the exploration of audience analysis by geographers and continue to advance geography’s foray into cultures of the internet.

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34

Burroughs, Benjamin Edward. "Streaming media: audience and industry shifts in a networked society". Diss., University of Iowa, 2015. https://ir.uiowa.edu/etd/1833.

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This dissertation examines streaming media both as a technological innovation and cultural practice that co-configures audience and industry. Strategies and tactics provide a theoretical framework for understanding streaming media. Streaming is theorized as a tactic; wherein audiences momentarily buck against the strategic logic of media conglomerates and copyright regimes. However, streaming, concomitantly, is an audience tactic and a strategic logic of an emergent streaming industry. This results in the blurring between first and third party and sanctioned and unsanctioned streaming. In this dissertation, I parse out what are the nascent streaming logics within this burgeoning industry and how they constitutively shape and re-shape audiences and traditional broadcasting logics. Five typologies of streaming serve as conceptual tools for deepening our understanding of streaming media and technology. The first is streaming as a recent technological advancement, divided into software and hardware categories. The second conceptual framework is a typology of streaming that divides streaming into first and third party sanctioned and unsanctioned streaming. The third is streaming as an emergent industry. The fourth is streaming as a discourse, and the final typology divides streaming based on geography as transnational streaming, national streaming, and diasporic streaming. All of these classifications lay the groundwork for the further conceptualization of this important and emergent socio-technical practice.

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35

Talarek, Piotr. "Understanding Fashion : A Qualitative Content Analysis of the audience reactions to the covers of British Vogue April 2021". Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-44016.

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This thesis aims to examine different independent fashion audience reactions to the covers of UK Vogue April 2021, which featured four upcoming models of color: Mona Tougaard, Janaye Furman, Achenrin Madit, and Precious Lee. The study focuses on responses gathered from two fashion sources: The Instagram account Diet Prada, and a fashion forum called The Fashion Spot. In addition, the design has been extended by The Fashion Spot fashion crowd’s reactions to the Vogue Italia July 2008 also known as “The Black Issue”. The thesis intends to associate the main research problem with the magazine industry and digital world of fashion, media producers and advertisers, the issue of power, and female models diversity on the covers of Vogue. The study employs a method of qualitative content analysis. Additionally, Stuart Hall’s encoding and decoding model has been implemented to define the message displayed on the fashion magazine covers and to examine the readers' reactions based on the collected data. The findings show that even though the UK Vogue April 2021 covers met with positive reactions and approval from independent industry voices, some concerns have appeared. While British Vogue has been praised for its decision to feature four black models on the covers, it has been mentioned that other international editions of Vogue did not decide to follow this idea. Moreover, the lack of more diverse fashion producers, such as fashion photographers or stylists has been pointed out. A comparative analysis of the reaction data studied also showed that the audiences of the two independent fashion platforms tend to differ in terms of reactions to the covers. Furthermore, an additional comparison between the Vogue Italia July 2008 and UK Vogue April 2021 has highlighted the differences between the social and cultural changes as well as the perception of a fashion magazine as a media.

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36

Bush, Douglas Paul William. "Selling a Feeling: New Approaches Toward Recent Gay Chicano Authors and Their Audience". The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1366247518.

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Frey, Shellie M. "Fame and Latter-Day Saint Youth: Value Conflicts and the Interpretive Audience". BYU ScholarsArchive, 2001. https://scholarsarchive.byu.edu/etd/4696.

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Fame is a paradoxical issue: a phenomenon that is both embraced and shunned simultaneously in American culture and particularly within many religious institutions. Leaders of the Church of Jesus Christ of Latter-day Saints (LDS), for instance, discourage its members (particularly the youth) from seeking out fame as well as famous individuals as role models. Yet they also incorporate positive rhetoric about fame as well in terms of famous LDS people, landmarks or groups. Furthermore, various aspects of the LDS Church (worldwide televised conferences, widely distributed books written by Church leaders, etc.) are highly mediated, thus, integrated with a public venue that is heavily associated with establishing or perpetuating fame. Therefore, leaders themselves may also be considered famous.In light of the complex view of fame both in and out of the Church, this study explores the relationship between fame and religiosity of LDS (Mormon) youth and how they define and resolve value conflicts therein. The study uncovers themes about how LDS youth define fame, how they talk about it, how they tie religiosity into those conversations, and whom they consider famous and why. The research also explores both the positive and negative uses of fame in the lives of LDS youth, including what they are learning and emulating from those who are famous, as well as how they see the role of fame playing out in the Church.Through qualitative research incorporating a series of triads, in-depth one-on-one interviews and nonparticipant observation, results of this study revealed an active audience that not only reads against the media, but recognizes and acknowledges the media manipulation that can be found in fame. While these LDS youth both embrace and reject various aspects of fame as it relates to their individual lives, LDS religious fundamentals clearly lay a foundation upon which these youth establish their ideals about fame and whom they choose as role models. When these religious ideals collide with the realities of mediated fame, internal conflict arises. Religiosity then becomes the strategy these youth incorporate to resolve these conflicts. Conversely, the closer fame merges with the religious values of these individuals, the more justified fame becomes in their minds. Furthermore, the data demonstrate a strong tendency toward gendered views about fame and religiosity, particularly within the value conflicts and resolutions, although additional research is needed to determine its conclusiveness. Overall, the religiosity of these LDS youth was found to supercede the influence of fame as the guiding force in their lives.

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38

Marsh, Alexandra Whitney. "GEORGE F. WALKER’S BETTER LIVING: PLAYING WITH DIFFERENCE; A CANADIAN FAMILY ON AN AMERICAN STAGE". Miami University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=miami1353022505.

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39

Sokolova, Valeriia. "Social media in US presidential elections 2012 : How different use of social media can influence behaviour and participation of the online audience". Thesis, Uppsala universitet, Institutionen för informatik och media, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-211688.

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Social media is playing a significant role in our everyday life. New tools are emerging everyday and offer the users exciting opportunities. Not just ordinary people use social media.It became very popular among companies, politicians and government. But using social media does not guarantee one instant success and benefits. The right appliance of social media technologies can do wonders. Barack Obama brilliantly illustrated that during his presidential campaign in 2008.In 2012 social media technology was yet again at the heart of the Obama’s campaign. His challenger, Mitt Romney, also engaged digital technology into his campaigning process. However, the attention and participation Romney generated online was more humble compared to Obama, who yet again mastered the technology. This thesis studies the differences in social media use between the two campaigns and aims to find out how different use of social media can influence behavior and participation of the online audience. The study addresses the theory of communicative action, new social movements theory and agenda setting.

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40

Jendoubi, Sonya. "An Audience Reception Analysis of the Depth and Breadth of Lifestyle Blogging Communities". Scholarship @ Claremont, 2017. http://scholarship.claremont.edu/cmc_theses/1486.

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Lifestyle blogging has become a vast and profitable domain, with visitors engaging with new content in a variety of ways. The communities that begin to form around these blogs has rarely been analyzed, due to a lack of metrics and a complex definition of virtual communities. Relying on Henry Jenkins work on virtual communities, a set of metrics were used to analyze the depth and breadth of three communities: A Cup of Jo, Wit & Delight, and Cupcakes and Cashmere. The three areas these metrics worked to measure were: awareness, membership, and belonging. Through this audience reception study the clear marker of a community was the direct and systematic blogger engagement with the readership. Many other factors are influential in building a virtual community on a blog, however, what set the three blogs apart was the ways in which Joanna Goddard (A Cup of Jo) and Kate Arends (Wit & Delight) reached out and built relationships with their readers, strengthening their community and allowing it to thrive.

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41

Gu, Mini. "Engaging Museum Visitors through Social Media: Multiple Case Studies of Social Media Implementation in Museums". The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1325275682.

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42

Wulfsberg, Joanna Christine. "Singing turkish, performing Turkishness| Message and audience in the song competition of the international Turkish olympiad". Thesis, The University of Arizona, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1589575.

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Turkey's most controversial religious figure is the Muslim cleric and author Fethullah Gülen, whose followers have established around one thousand schools in 135 countries. Since 2003, the Gülen-affiliated educational non-profit TÜRKÇEDER has organized the International Turkish Olympiad, a competition for children enrolled in the Gülen schools. The showpiece of this event is its song contest, in which students perform well-known Turkish songs before live audiences of thousands in cities all over Turkey and reach millions more via television broadcasts and the Internet. While the contest resembles American Idol in its focus on individual singers and Eurovision in its nationalistic overtones, the fact that the singers are performing songs associated with a nationality not their own raises intriguing questions about the intended message of the competition as well as about its publics. To answer these questions, I analyzed YouTube videos of the competition and examined YouTube comments, popular websites, and newspaper opinion columns. I conclude that the performers themselves are meant to feel an affinity with Turkish culture and values, while Turkish audiences receive a demonstration that Gülen's brand of Islam is compatible with Turkish nationalism. Moreover, the competition reaches a multiplicity of publics both within and beyond Turkey. While some of these can be characterized as essentially oppositional counterpublics, I find that, in the case of the Turkish Olympiad, the dichotomy between rational public and emotional or irrational counterpublic established collectively by such theorists of publics as Jürgen Habermas and Michael Warner begins to break down.

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43

Diedring, Kelly. "Framing Environmental Messages: Examining Audience Response to Humor, Shock, and Emotional Treatments". [Tampa, Fla] : University of South Florida, 2008. http://purl.fcla.edu/usf/dc/et/SFE0002349.

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44

Hoffman, Sarah G. "Not Just Entertainment: Hollywood Animation and the Corporate Merchandising Aesthetics and Narratives for a Children’s Audience". Ohio University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1490966620486322.

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45

Leikas, Nette, i Kamila Szkwarek. "Trust in influencer marketing A qualitative study on audience reception of Royal Design advertising". Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22613.

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The aim of this thesis is to investigate whether there is a trust between social media influencers and their followers, and if so, to what extent. The methodological approach consists of an analysis of interview material, expert interviews and selected comment boxes on social media. By conducting qualitative analysis, this thesis examines audience reception to promotional content produced by social media influencers in collaboration with the Swedish interior design brand Royal Design. Based on the theories of parasocial interaction, two-step flow and opinion leadership, and modes of reception, concepts such as audience advertising response, relationship to influencers and the level of trust are investigated and concluded in order to find common patterns around audience reception to influencer marketing. The analysis shows that there is indeed a certain amount of trust towards social media influencers among the sample group especially if they recognise the influencer, however, the trust is not full and unconditional. The audience reception of influencer marketing content both in the interviews and comment boxes was mostly positive, and some respondents seemed to have developed sympathy towards social media personas featured in the advertisements, praising them for being personal and authentic. The results of the study imply that while the credibility and motives of influencer content are questioned by some, it is generally perceived as a more enjoyable alternative to traditional advertising formats.

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46

Zhang, Yafei. "Mainstream cultural production and audience citizenship: dispute resolution reality shows in transitional Chinese society". Diss., University of Iowa, 2017. https://ir.uiowa.edu/etd/7052.

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This study explores cultural productions in one television genre in Chinese mainstream media: dispute resolution shows. By applying the theoretical frameworks of Hall’s encoding and decoding and Habermas’ public spheres, this study mainly answers two research questions: 1) how does mainstream production convey politically-preferred cultural and social values to viewers; and 2) how do audience members exercise their citizenship in decoding televised social values and cultural norms? In a specific examination of Oriental Pearl Live Newsroom, mixed-methods are adopted, including unsupervised learning of the Latent Dirichlet Allocation (LDA), content analysis, thematic analysis, focus groups, and interviews. In the findings, the interviewees admitted that they propagated social and cultural values in accordance with the mainstream political ideology of the Chinese Communist Party (CCP) in order to maintain social stability and state order. However, my interviewees also suggested that they had an ambition and willingness to promote a civil society in China, which requires a counterbalanced power from the audience’s side. The results of the audience analysis generally indicated that they challenged the power of legitimate authorities, including the nation-state, the elite class, and the media. This study identified five online public spheres: 1) Government is the core; 2) Request for rule of law; 3) Media is a paradox; 4) The elite class is not the boss; 5) The grass is always greener (adoration of foreign countries). In general, this study supports conceptualizing audience members as citizens. It demonstrates how audience members deconstruct the dominant interpretations of social values and their attempts to elaborate less-favorable voices in Transitional Chinese society. This conceptualization suggests the importance of audience members in creating diverse public spheres and promoting a civil society.

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Gerlock, Grant L. "Have it Your Way: Audience and Brand Identity in User-Generated Advertising". Miami University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=miami1322833440.

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Richardson, John M. "The Blue Glow From the Back Row: The Impact of New Technologies on the Adolescent Experience of Live Theatre". Thesis, Université d'Ottawa / University of Ottawa, 2010. http://hdl.handle.net/10393/19609.

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This article considers the impact of new technologies on the adolescent experience of live, literary theatre. Drawing together the work of theorists in literacies, new technologies and audience studies, together with brain research, and the results of a focus group of four secondary students who have seen four plays at Canada’s National Arts Centre, it examines the consequences of young people’s immersion in digital culture and the new mindset that often results. The expectation of instant access to data, inter-connectivity, stimulation and control can make it difficult for adolescents to decode the metaphorical aspects of a theatrical performance. The article concludes that language arts and dramatic arts educators have a key role in teaching students how to decode—and therefore enjoy and appreciate— a play.

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Ventura, Rafael. "LGBT/Queer media studies: aportaciones para su consolidación como campo de estudio". Doctoral thesis, Universitat Pompeu Fabra, 2019. http://hdl.handle.net/10803/666646.

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Esta tesis doctoral está elaborada alrededor de un compendio de 4 publicaciones. El objetivo es abordar de una manera holística los LGBT/Queer Media Studies y contribuir a su desarrollo como campo académico. Se trata de un campo emergente que combina los estudios sobre la diversidad sexual y de género con los estudios de los medios de comunicación. De este modo, en la tesis se explican tanto los aportes de la teoría queer y los estudios gays y lesbianos, como los que ofrecen las teorías de la comunicación. Las publicaciones incluidas en el compendio abordan cuestiones relacionadas con la representación de personas LGBT en los medios de comunicación, tanto en contenido informativo como en ficción, y los efectos que produce en la audiencia, tanto en la general como en la LGBT de manera específica. En concreto, recogen algunos de los temas más actuales en el estudio de los LGBT/Queer Media Studies, como las familias homoparentales formadas por gestación subrogada o el Síndrome de la Lesbiana Muerta. Para hacerlo se han combinado diversas metodologías cualitativas, incluyendo la revisión crítica de la literatura, los focus groups o el análisis de contenido cualitativo de redes sociales y foros online. Los resultados no pretenden presentar una comprensión integral y exhaustiva de los LGBT/Queer Media Studies sino reflejar algunas de las múltiples posibilidades de investigación que ofrece este campo y dotarle con herramientas para seguir explorándolo.
Aquesta tesi doctoral està el·laborada al voltant d'un compendi de 4 publicacions. L'objectiu és abordar d'una manera holística els LGBT/Queer Media Studies i contribuir al seu desenvolupament com a camp acadèmic. Es tracta d'un camp emergent que combina els estudis sobre la diversitat sexual i de gènere amb els estudis dels mitjans de comunicació. D'aquesta manera, en la tesi s'expliquen tant les aportacions de la teoria queer i els estudis gais i lesbians, com els que ofereixen les teories de la comunicació. Les publicacions incloses en el compendi aborden qüestions relacionades amb la representació de persones LGBT als mitjans de comunicació, tant al contingut informatiu com a la ficció, així com els efectes que produeix a l'audiència, tant a la general com a la LGBT de manera específica. Més concretament, recullen alguns dels temes més actuals en l'estudi dels LGBT/Queer Media Studies, com les famílies homoparentals formades per gestació subrogada o la Síndrome de la Lesbiana Morta. Per fer-ho s'han combinat diverses metodologies qualitatives, incloent la revisió crítica de la literatura, els focus groups o l'anàlisi de contingut qualitatiu de xarxes socials i fòrums en línia. Els resultats no pretenen presentar una comprensió integral i exhaustiva dels LGBT/Queer Media Studies sinó reflectir algunes de les múltiples possibilitats de recerca que ofereix aquest camp i dotar-lo amb eines per seguir explorant-lo.
This doctoral thesis is built around a compendium of 4 publications. The objective is to holistically address LGBT/Queer Media Studies and contribute to its development as an academic field. It is an emerging field that combines the studies on sexual and gender diversity with media studies. In this way, this thesis explains both the contributions of queer theory and gay and lesbian studies, as well as those offered by communication theories. The publications included in the compendium address issues related to the representation of LGBT people in the media, both in informative content and in fiction, and the effects it produces on both the general audience and the LGBT community. Specifically, they collect some of the most current topics in the study of LGBT/Queer Media Studies, such as homoparental families formed by surrogacy or the Dead Lesbian Syndrome. To do this, several qualitative methodologies have been combined, including a critical review of the literature, focus groups, and analysis of the qualitative content of social networks and online forums. The results are not intended to present a comprehensive and exhaustive understanding of LGBT/Queer Media Studies, but rather to reflect upon some of the multiple research possibilities offered by this field and provide scholars with tools to continue exploring it.

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Burczynska, Paulina. "Investigating the multimodal construal and reception of irony in film translation : an experimental approach". Thesis, University of Manchester, 2018. https://www.research.manchester.ac.uk/portal/en/theses/investigating-the-multimodal-construal-and-reception-of-irony-in-film-translationaa-an-experimental-approach(a6c4afa5-02f8-4b74-8895-4c8cc161b5ab).html.

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In the light of recent changes on the audiovisual scene in Poland, audiences can choose among different AVT modalities. Although voice-over still prevails on Polish TV, subtitles have become more and more popular as an alternative form of film translation on television. Due to rapid technological advances, commercial requirements and differences in Polish viewersÃ¢ÂÂ preferences, it is thus crucial to understand how audiences at different levels of English proficiency (low, medium, high) retrieve meaning, especially complex ironic meaning relayed through different methods of film translation, such as subtitles and voice-over and the extent to which verbal and non-verbal semiotic channels contribute to irony comprehension. Wilson and SperberÃ¢ÂÂs (1981, 1992; 1995) echoic theory of irony has been selected as the theoretical framework, given its ability to account for multimodal irony in audiovisual texts as well as the significant importance of non-verbal semiotic resources in the generation and interpretation of irony. The study employs triangulation, incorporating descriptive, experimental and interactionist components. The descriptive component involves multimodal transcription (Baldry and Thibault, 2006) of selected fragments in which irony plays a pivotal narrative role. This procedure aims to determine what non-verbal modes contribute to the multimodal construal of irony and how it is relayed in the subtitled and voiced-over translations. In the experimental component, viewersÃ¢ÂÂ eye movements are recorded using eye-tracking technology while watching subtitled and voiced-over fragments of Sherlock Holmes (2009) and Sherlock Holmes: A Game of Shadows (2011). In the interactionist components, a questionnaire is used in order to elucidate how and/or whether they retrieve ironic meaning as intended by the filmmakers in the selected excerpts. The most obvious finding to emerge from the descriptive data analysis is that multimodal irony is not relayed by the film dialogue alone but, rather, in unison with non-verbal semiotic resources. The instances of multimodal irony in the two Sherlock Holmes films were found to perform narrative and comedic functions by combining the visual, kinesic and acoustic modes of film language. The analysis and comparison of SL dialogues and TL translations revealed two broad categories of irony relay, namely: preservation and modification. The majority of the instances of multimodal irony were modified in the subtitled version, while preservation is only sporadically opted for. In its voiced-over counterpart, the intended meaning is preserved and modified in equal proportions. The experimental component showed major differences in gaze patterns among the participants with different language skills in the subtitled clips. For instance, on average, LLPs spent more time reading the subtitles than HLPs or MLPs. Similar visual behavior, on the other hand, was observed among all viewers in the voiced-over clips in which the on-screen characterÃ¢ÂÂs face attracted the greatest amount of visual attention. The interactionist strand showed that the viewers retrieved the intended meaning to various extents depending on their English language proficiency. This data undergirds an assessment of the effectiveness of subtitles and voice-over in the translation and reception of multimodal irony on screen.

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