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Książki na temat „Art brand building”

Autor: Grafiati
Data publikacji: 25 listopada 2024

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1

Siddons, Marcus Timothy. What are the challenges faced in brand building for an SME?. Oxford: Oxford Brookes University, 2003.

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1955-, Bertoni Alberto, Cervini Rosangela, Armiraglio Federica, Castiglione Olona (Italy) i Liceo artistico A. Frattini (Varese, Italy), red. Lo specchio di Castiglione Olona: Il palazzo del cardinale Branda e il suo contesto. Castiglione Olona (VA) [i.e. Varese, Italy]: Città di Castiglione Olona, 2009.

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1955-, Bertoni Alberto, Cervini Rosangela, Armiraglio Federica, Castiglione Olona (Italy) i Liceo artistico A. Frattini (Varese, Italy), red. Lo specchio di Castiglione Olona: Il palazzo del cardinale Branda e il suo contesto. Castiglione Olona (VA) [i.e. Varese, Italy]: Città di Castiglione Olona, 2009.

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PhD, Michael Llewellyn-Williams. Brand Mechanics: The Art and Science of Building Brands. Chromium Books, 2013.

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The Art of Building a Brand. Orient Paperbacks,India, 2005.

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6

Brand Psychology: The Art and Science of Building Strong Brands. Routledge, Chapman & Hall, Incorporated, 2023.

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Brand Psychology: The Art and Science of Building Strong Brands. Routledge, Chapman & Hall, Incorporated, 2023.

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8

Carcamo, Julia. Reel Marketing: The Art of Building a Casino Brand. Independently Published, 2020.

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9

George, David. Black Boy, Create!: An Interactive Guide to Building Vision, Brand, and Social Influence. David George & Co., LLC, 2022.

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George, David. Black Boy, Create!: An Interactive Guide to Building Vision, Brand, and Social Influence. David George & Co., LLC, 2022.

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George, David. Black Boy, Create!: An Interactive Guide to Building Vision, Brand, and Social Influence. David George & Co., LLC, 2022.

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George, David. Black Boy, Create!: An Interactive Guide to Building Vision, Brand, and Social Influence. David George & Co., LLC, 2022.

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13

Gill, L. Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands. Palgrave Macmillan, 2013.

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14

Talks, Armani. Art and Science of Storytelling: Learn How to Tell Better Stories in Conversations, Business Communication, Leadership and Brand Building. Independently Published, 2022.

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15

Barlow, Chase. Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand. Byzine, 2020.

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Hughes, Jo Alice. The Art of Building a Brand: CEOs from BBDO Worldwide, Global Fluency, Stanton Crenshaw Communications & More on the Secrets Behind Successful Branding ... (Inside the Minds Series) (Inside the Minds). Aspatore Books, 2002.

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17

Saksen, Yulia, Tham, Judy, Yap, Kimming. Are You Brand Dead?: The Creativeans Brandbuilder? Approach To Building Your Brand. Creativeans Pte Ltd, 2017.

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18

Gross, Valerie J. Transforming Our Image, Building Our Brand. ABC-CLIO, LLC, 2012. http://dx.doi.org/10.5040/9798216027126.

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This book describes a groundbreaking concept that enables public libraries—and librarians—to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands. While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued—and consequently what gets funded, and what gets canceled. Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value—language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.
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Feuernutzung und Brand in Burg, Stadt und Kloster: Im Mittelalter und in der Frühen Neuzeit. Petersberg: Michael Imhof Verlag, 2015.

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20

Miles, Jason G. E-Commerce Power: How the Little Guys Are Building Brands and Beating the Giants at E-Commerce. Morgan James Publishing, 2021.

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21

Miles, Jason G. E-Commerce Power: How the Little Guys Are Building Brands and Beating the Giants at E-Commerce. Morgan James Publishing, 2021.

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22

Dority, G. Kim. Rethinking Information Work. Wyd. 2. ABC-CLIO, LLC, 2016. http://dx.doi.org/10.5040/9798216008217.

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A state-of-the-art guide to the world of library and information science that gives readers valuable insights into the field and practical tools to succeed in it. As the field of information science continues to evolve, professional-level opportunities in traditional librarianship―especially in school and public libraries―have stalled and contracted, while at the same time information-related opportunities in non-library settings continue to expand. These two coinciding trends are opening up many new job opportunities for LIS professionals, but the challenge lies in helping them (and LIS students) understand how to align their skills and mindsets with these new opportunities.The new edition of G. Kim Dority's Rethinking Information Work: A Career Guide for Librarians and Other Information Professionals gives readers helpful information on self-development, including learning to thrive on change, using key career skills like professional networking and brand-building, and how to make wise professional choices. Taking readers through a planning process that starts with self-examination and ends in creating an actionable career path, the book presents an expansive approach that considers all LIS career possibilities and introduces readers to new opportunities. This guide is appropriate for those embarking on careers in library and information science as well as those looking to make a change, providing career design strategies that can be used to build a lifetime of career opportunity.
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23

Johnson, Ashley. Take the Fear Out of Teaching Fitness Classes... and Earn More Money Today!: A Book for New Fitness Instructors Who Are Building a Fitness Brand. Independently Published, 2020.

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24

Hoff, Timothy J. Saving the Doctor-Patient Relationship and Raising Expectations. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190626341.003.0007.

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We are moving quickly toward a corporately controlled, transactionally focused health care delivery system, one that sees patients as “consumers.” Retail thinking continues to take hold in the industry, emitting a rhetoric that promises much and places the organization at the center of the patient’s interactions with the system. Preserving strong, effective doctor-patient relationships in the midst of such change requires the medical profession to focus more on relational care in its training and advocacy; raising the importance of relational features such as trust and empathy in performance measurements and incentive plans for doctors; and trying to “monetize” relational care between doctor and patient in ways that make health care delivery organizations and the industry as a whole want to focus on it more as a source of brand-building and consumer loyalty.
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25

The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG & More on Generating Creative Campaigns & Building Successful Brands (Inside the Minds Series) (Inside the Minds). Aspatore Books, 2003.

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26

(Foreword), Rudolf van Wezel, i Adrian Shaughnessy (Editor), red. British Design 2007/08: Branding and Graphic Design Packaging Design New Media Design Interior, Retail and Event Design Product Design (British Design). Bis Publishers, 2007.

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British design 2007/08: Branding and graphic design, packaging design, new media design, interior, retail and event design, product design. Amsterdam: BIS Publishers, 2004.

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28

Holmes, Sean P. Epilogue. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037481.003.0008.

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This epilogue traces the collapse of the old theatrical economy after the onset of the Great Depression and assesses its impact on the men and women of the American stage. Highlighting the huge decline in employment opportunities in a perennially overcrowded labor market in the wake of the Great Crash, it argues that the brand of occupational unionism that had underpinned the activities of the Actors' Equity Association (AEA) in the 1920s ceased to meet the needs of the theatrical rank and file. In the highly politicized environment of the 1930s, traditional patterns of deference within the acting community broke down, and a new generation of actors, largely unschooled in the genteel tradition in American culture, began to question the wisdom of building an occupational identity around the twin ideals of workplace discipline and respectability. In 1935 a group of militants set out to seize control of the AEA and to guide it in a more radical direction. Though their insurgency failed, it had profound implications for actors' unionism in the American theater industry. It prompted a reorientation of the AEA toward the bread-and-butter needs of its constituents and a frank acknowledgment on the part of its leaders that actors are workers as well as artists—and that the first role is indivisible from the second.
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29

Clavio, Galen. Social Media and Sports. Human Kinetics, 2017. http://dx.doi.org/10.5040/9781718221000.

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Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports With HKPropel Access will help pave the way by emphasizing the strategic, creative, and logistical elements of effective social media practices. Beginning with foundational concepts, students will first examine the history of social media and its impact on sports. They will learn about the categories of content used, including written content, images, produced video, live video, audio, graphics, dynamic visuals, and responses. They will then gain a better understanding of the social media environment by learning how to think about audiences and networks, evaluating how online communities act and interact, and considering key issues that may be encountered. The final chapters of the text assemble the building blocks from previous chapters into practical application, covering brand management strategies and overall social media presence from the perspective of a member of the sports media, a representative of a team or league, or an individual athlete. Related online learning aids, delivered via HKPropel and reviewed annually to stay current with evolving trends, provides a detailed look into major social networks and their technological elements, plus best practices, tips, and tricks for utilizing a variety of social media platforms. It also examines content methodologies, including podcasting, live video, and prerecorded video, and it discusses the use of social management software. Markers throughout the text refer students to the web resource when additional related content is available. Learning aids for students include Professional Insights, sidebars containing interviews with industry insiders; these real-world examples and professional advice provide depth and context to each chapter's content. Key Points highlight important points, end-of-chapter review questions promote practical application and ensure content comprehension, and bolded key terms are defined in an easy-to-reference glossary. Social Media and Sports offers a practical approach to understanding social media communications in the sports industry, with application extending to those working in journalism, public relations, broadcasting, advertising, and other sport business careers where knowledge of effective social media usage will maximize career potential.
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30

Matiazzi, Estevam. O Desvelar da Poesia. Brazil Publishing, 2021. http://dx.doi.org/10.31012/978-65-5861-754-9.

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Estevam Matiazzi’s poetics are memorably reflected in the title of his colorful poem collection, most of which are written in poetic prose, with singular didacticism. “Life Seen Through Windows: before and beyond them” is a work marked by movements and approaches in a mutating world view, that established relations with its time. ‘Drunken times’, actually, pandemic times, Covid-19 times. In a cathartic process, the poetic persona gazes outside his window, a narrow spaces’ view that creates an egregore of love. Engaged in the notion of roughness within the historical moment, he creates poems, comforting hearts in distress and full of uncertainties. The title has a direct connection with the works’ poetry; it brings relations in constant change, a shape still undetermined, a state beyond any mold, any casted matter. Beyond anything pre-fixed, anything pre-established. Thus, in a language of light and shadows, “Life Seen Through Windows: before and beyond them” is a beacon in the darkness of these pandemic times (Márcia Lembrança). Life Seen Through Windows – behind and in front of them are 40 poems from quarantine, written in 2020, in the context of Covid-19 pandemic. The view from the windows in the apartment where I live in Belo Horizonte, side by side with the song “Window’s Scenery” – written by Lô Borges and Fernando Brant for the album Corner Club, released in 1972, year in which I was born –, are the inspiration for these poems. Nearly 50 years after this masterpiece, between the slot that remains between buildings, I watch, beyond the windows, the mountain ranges that still encircle the capitol of Minas Gerais, either under blue, open skies or under thick grey clouds… From behind windows, I listen to radios, watch screens and see continued ailments; deforested, burned Amazon, slighted traditional cultures; inflation on the rise, democracy under threat; drama and mire, plots and fire…
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