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Artykuły w czasopismach na temat "APPAREL E-RETAILING"
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Kim, Jung-Hwan, Minjeong Kim i Sharron J. Lennon. "E-Service Performance of Apparel E-Retailing Websites". International Journal of Service Science, Management, Engineering, and Technology 9, nr 1 (styczeń 2018): 24–40. http://dx.doi.org/10.4018/ijssmet.2018010103.
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This article takes a longitudinal approach to examine the evolution of e-retail sites in reference to service delivery performance. Using a content analysis approach, product-related e-service attributes currently available on women's apparel websites were identified and quantified in order to compare them to data collected in an earlier time frame. A Chi-square Goodness-of-Fit test was conducted to compare availability of e-service attributes in 2011 and 2016. The current retailers provided more product description/presentation attributes on their websites than in the 2011 research. However, they are still at an unsatisfactory level that need further improvement. This article offers practical insights for fashion websites in terms of the areas of strengths and weakness in e-service performance by exploring how e-service performance of apparel e-retailers has changed over the past five years.
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Jansom, Akawut, Thaksaorn Srisangkhajorn i Wutticha Limarunothai. "How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context". Innovative Marketing 18, nr 3 (8.07.2022): 13–25. http://dx.doi.org/10.21511/im.18(3).2022.02.
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Many apparel retailing brands use e-service marketing tools such as a chatbot (a system that is available 24 hours a day, 7 days a week) to increase their competitive advantage in today’s world of digitalization. During the COVID-19 pandemic, chatbots gained more power to serve as a communication tool that provides information and maintains customer experience. Therefore, this study is conducted to investigate the influence of chatbot e-service agents’ marketing efforts (involving interaction, entertainment, trendiness, and problem-solving) on Thai customers’ perceived communication credibility and satisfaction in apparel retailing, as research in this area is limited. In order to test the hypotheses, the paper employed structural equation modeling using Amos. In addition, an online survey of 400 Thai consumers who had previously used chatbots in the apparel retailing industry was conducted. The results showed that chatbot e-service marketing efforts, including interaction, trendiness, and problem-solving, affected customer satisfaction without entertainment elements. Beyond this, a chatbot, viewing interaction and entertainment, was found to have an insignificant effect on communication credibility. Thus, the coefficient value proved that information regarding communication credibility is more dominant in customer satisfaction. Therefore, the chatbot e-service marketing effort is essential in motivating communication credibility in customer satisfaction. These findings delivered managerial implications for understanding consumers in the field of digitalization.
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Ha, Sejin, i Leslie Stoel. "Online apparel retailing: roles of e‐shopping quality and experiential e‐shopping motives". Journal of Service Management 23, nr 2 (20.04.2012): 197–215. http://dx.doi.org/10.1108/09564231211226114.
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Kaushik, Vineet, i Sanjay Dhir. "Non-conformance in apparels: exploring online fashion retail in India". Journal of Fashion Marketing and Management: An International Journal 23, nr 2 (13.05.2019): 257–76. http://dx.doi.org/10.1108/jfmm-05-2018-0067.
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Purpose The purpose of this paper is to study, explore and rank the non-conforming factors in apparels purchased from e-shops. Design/methodology/approach Data were collected by visiting and interacting people in colleges and through the structured online questionnaires (n=222). The exploratory factor analysis was performed using “R” software. Identified factors were ranked using AHP methodology; 12 experts from various fashion institutes participated in identifying the factors. Findings Based upon the results of the exploratory study, non-conforming factors such as “visual variation”, “functional inconvenience”, “cloth attribute variation”, “haptic variation”, “aesthetic variation” and “fit variation” were identified. The priority ranking of factors and sub-factors was done. Research limitations/implications The sample primarily comprised of the young adult population (19–27 years) and most of them were females (71.6 per cent). There can be other demographic factors. Research is limited to online apparel retailers. Advanced methods of prioritisation can be used. Practical implications The paper can be useful to online apparel retailers, vendors and manufacturers to understand the factors that may be important for improving their business. Originality/value There is no study that identifies the non-conformance factors related to online apparel retailing.
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Jansom, Akawut, Thaksaorn Srisangkhajorn i Wutticha Limarunothai. "Correction: How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context". Innovative Marketing 18, nr 3 (13.07.2023): 218–0. http://dx.doi.org/10.21511/im.18(3).2022.19.
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The Original Article was published on 08 July 2022In the section '1.3. Hypotheses' in this article, in H1a-H4b, the last word has been changed (the words "satisfaction" and "credibility" have changed places). The sentences now read: 'H1a: Chatbot e-services can provide positive interactions that evoke customer satisfaction. H1b: Chatbot e-services can provide positive interactions that evoke communication credibility. H2a: Chatbot e-services can provide positive entertainment that evokes customer satisfaction. H2b: Chatbot e-services can provide positive entertainment that evokes communication credibilityH3a: Chatbot e-services can provide positive trendiness that evokes customer satisfaction. H3b: Chatbot e-services can provide positive trendiness that evokes communication credibility. H4a: Chatbot e-services can provide positive problem-solving that evokes customer satisfaction. H4b: Chatbot e-services can provide positive problem-solving that evokes communication credibility.'
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Kumar Rajagopalan, Dr Kamal, i Dr G. Sankaranarayanan. "A Study on Customer Preference and Problems on Retailing with Special Reference to Chennai City". International Journal of Scientific Research and Management 10, nr 04 (5.04.2022): 3243–47. http://dx.doi.org/10.18535/ijsrm/v10i4.em3.
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India is set for high growth in consumer expenditure. With India's large ‘young’ population and high domestic consumption, the macro trends for the sector look favorable. Within retail, the emerging sectors would be food and grocery, apparel, electronics, e-commerce, fashion and lifestyle. Incorporation of technology in the organized retail segment has been something to reckon with in the past few years. Use of computers for merchandise planning and management, control of inventory costs and supplies and replenishment of goods done electronically, internal store billing, etc. has changed the face of product retailing
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Guan, Congying, Shengfeng Qin, Wessie Ling i Guofu Ding. "Apparel recommendation system evolution: an empirical review". International Journal of Clothing Science and Technology 28, nr 6 (7.11.2016): 854–79. http://dx.doi.org/10.1108/ijcst-09-2015-0100.
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Purpose With the developments of e-commerce markets, novel recommendation technologies are becoming an essential part of many online retailers’ economic models to help drive online sales. Initially, the purpose of this paper is to undertake an investigation of apparel recommendations in the commercial market in order to verify the research value and significance. Then, this paper reviews apparel recommendation techniques and systems through academic research, aiming to acquaint apparel recommendation context, summarize the pros and cons of various research methods, identify research gaps and eventually propose new research solutions to benefit apparel retailing market. Design/methodology/approach This study utilizes empirical research drawing on 130 academic publications indexed from online databases. The authors introduce a three-layer descriptor for searching articles, and analyse retrieval results via distribution graphics of years, publications and keywords. Findings This study classified high-tech integrated apparel systems into 3D CAD systems, personalised design systems and recommendation systems. The authors’ research interest is focussed on recommendation system. Four types of models were found, namely clothes searching/retrieval, wardrobe recommendation, fashion coordination and intelligent recommendation systems. The forth type, smart systems, has raised more awareness in apparel research as it is equipped with advanced functions and application scenarios to satisfy customers. Despite various computational algorithms tested in system modelling, existing research is lacking in terms of apparel and users profiles research. Thus, from the review, the authors have identified and proposed a more complete set of key features for describing both apparel and users profiles in a recommendation system. Originality/value Based on previous studies, this is the first review paper on this topic in this subject field. The summarised work and the proposed new research will inspire future researchers with various knowledge backgrounds, especially, from a design perspective.
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Bharathi, K., i S. Sudha. "Online Apparel Retailing: The Mediating Effect of E-Shopping Intention on the Association among Privacy, Website Content and E-Shopping Satisfaction". Indian Journal of Public Health Research & Development 9, nr 3 (2018): 325. http://dx.doi.org/10.5958/0976-5506.2018.00230.9.
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Kautish, Pradeep, i Rajesh Sharma. "Managing online product assortment and order fulfillment for superior e-tailing service experience". Asia Pacific Journal of Marketing and Logistics 31, nr 4 (9.09.2019): 1161–92. http://dx.doi.org/10.1108/apjml-05-2018-0167.
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PurposeThe purpose of this paper is to bridge together seemingly disparate yet interconnected paradigmatic antecedents of e-tailing and servicescape, i.e., product assortment, order fulfillment, shopping assistance and its consequences for shopping efficiency.Design/methodology/approachThe proposed conceptual model is well grounded in the extensive literature from e-tailing as well as retailing domain and to assess the plausibility of the model. Total 246 female online apparel shoppers were surveyed from an Indian university and the data were analyzed using structural equation modeling through SmartPLS.FindingsThe outcomes of the study indicate that the e-customer may derive a substantial share of shopping assistance and service interface through product assortment offered by e-tailing sites. Customer-perceived performance of this e-shopping process – a crucial element of e-tail servicescape – directly affects the shopping assistance, along with order fulfillment capability of retail scope.Research limitations/implicationsThe study used a sample of graduate students at a north-west university in India, which limits the generalizability of the research to other consumer groups. The paper links a significant body of literature within a conceptually developed framework and identifies key research areas in the e-tailing realm.Practical implicationsBy better understanding the role of product assortment as a value-added feature in online value co-creation process, the e-tail managers can leverage the proposed integrated capability to improve e-tailing performance and customer outcomes in the form of business.Social implicationsWith rapid advancements in internet-led communication, we are witnessing the dawn of a new era of e-tail innovations around us which is expected to change the way people experience shopping.Originality/valueThis research is an attempt to enrich the level of understanding about online shopping environment in light of relationships among virtual and physical facets of e-tail, i.e., product assortment, order fulfillment, shopping assistance and shopping efficiency. The authors investigate customer-perceived product assortment performance in e-tailing and its significances on shopping outcomes.
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Bell, David R., Santiago Gallino i Antonio Moreno. "Customer Supercharging in Experience-Centric Channels". Management Science 66, nr 9 (wrzesień 2020): 4096–107. http://dx.doi.org/10.1287/mnsc.2019.3453.
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We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and test our thesis using data from a digital-first men’s apparel retailer and a pioneer of the so-called zero inventory store (ZIS) format—a small-footprint, experience-centric retail location that carries no inventory for immediate fulfillment, but fulfils orders via e-commerce. Using a risk-set matching approach, we calibrate our estimates on customers who are “treated,” that is, have a ZIS experience, and matched with identical customers who shop online only. We find that after the ZIS experience, customers spend more, shop at a higher velocity, and are less likely to return items. The positive impact on returns is doubly virtuous as it is more pronounced for more tactile, higher-priced items, thus mitigating a key pain point of online retail. Furthermore, the ZIS shopping experience aids product discovery and brand attachment, causing sales to become more diffuse over a larger number of categories. Finally, we demonstrate that our results are robust to self-selection and potentially confounding effects of unobservable factors on the matched pairs of customers. Implications for retailing practice, including for legacy, offline-first retailers, are discussed. This paper was accepted by Victor Martínez-de-Albéniz, operations management.
Rozprawy doktorskie na temat "APPAREL E-RETAILING"
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Lekeborn, Amanda, i Måns Lindqvist. "Multikanalförsäljning: fysisk försäljningskanal och e-handelskanal : En fröjd eller totalt missnöjd?" Thesis, Linköpings universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-149049.
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Bakgrund I takt med en ökad digitalisering sker handel idag inte endast i fysiska butiker. Fler och fler klädföretag använder idag e-handel som försäljningskanal för att sälja sina produkter, samtidigt som efterfrågan från konsumenter är i ständig förändring. Trycket på att tillgodose kundernas behov och skapa kundnöjdhet sätter press på företagsledningar att använda flera kanaler, känt som multikanalförsäljning. Som följd har begreppet multichannel customer management vuxit fram som lyfter vikten av att utvärdera sina kanaler för att i sin tur kunna allokera resurser till respektive kanal. Syfte Syftet med studien är att inom klädbranschen undersöka hur ett antal nyckelfaktorer påverkar kundnöjdheten inom fysiska försäljningskanaler respektive e-handelskanaler. Vidare ämnar studien förklara vilka av nyckelfaktorerna företag för respektive försäljningskanal bör fokusera på i syfte att uppnå kundnöjdhet och i sin tur kundlojalitet. Genomförande Med ett realistiskt perspektiv, en deduktiv ansats och en kvantitativ metod har 8 hypoteser tagits fram utifrån befintlig forskning. Den empiriska undersökningen bestod av en enkät som delades ut på Linköpings universitet och besvarades av 224 studenter inom Generation Y. Vidare användes programmet SPSS för att genomföra en statistisk analys av insamlad primärdata. Slutsats För att uppnå kundnöjdhet och i sin tur kundlojalitet visar studiens resultat att företag, för sin fysiska försäljningskanal, bör fokusera på faktorerna service, tillgänglighet, tid och säkerhet. Studiens resultat visar även att företag för sin e-handelskanal bör fokusera på produktgaranti, tid och säkerhet för att uppnå kundnöjdhet och kundlojalitet.Background: Companies today are, due to an increased digitization, forced to use more than traditional stores to reach out to their customers. More and more retailers are now using online stores to meet an even broader market and to attain customer satisfaction. Using more than one channel has become known as multichannel retailing, from which a concept known as multichannel customer management has started to grow. The concept says that as the number of channels used increase, companies need to evaluate their channels in order to allocate resources to each one. Purpose: The purpose with the study is to examine how a couple of key factors, in the apparel industry, affect customer satisfaction in traditional and online channels. The study aims to explain which one of these factors each channel should focus on to achieve customer satisfaction and customer loyalty. Completion: With a realistic perspective, deductive approach and quantitative method 8 hypothesis have been tested. The empirical study was conducted by handing out a survey on Linköping University and in total 224 respondents within Generation Y answered. To analyze the collected data, the statistical software SPSS was used. Conclusion: In order to accomplish customer satisfaction and customer loyalty the study shows that companies, for their traditional stores, should focus on service, accessibility, time and safety. The results of the study shows that companies, for their online stores, should focus on product guarantee, time and safety.
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Frederico, Elias. "Avaliação dos antecedentes e das consequências da confiança nas relações entre varejistas e fabricantes do mercado de vestuário". reponame:Repositório Institucional do FGV, 2005. http://hdl.handle.net/10438/2539.
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Previous issue date: 2005-01-31T00:00:00ZThis present piece aims to shed light on the various factors that influence relationship closeness. The literature review encompasses marketing channels, TCE, relationship marketing and industrial marketing literature. This review has identified that trust performs a key-role and, therefore, any research should explore the trust concept, its underlying factors and the consequences of trust to relationship continuity. The methodology applied to run the research was built in two steps: the first one (qualitative) included indeep interviews with 12 apparel retail product managers. The second step (quantitative) included structural equation modeling and multiple regression techniques applied on survey data collected from 154 product managers. The qualitative research and the theory analysis supported the proposition of the constructs of trust, commitment, intention to stay and trust antecedents, all of them included during the model building process. The model was tested and not only results for the entire sample were analysed, but for the various retail formats represented in this research. Based on results, a set of suggestions to suppliers is recommended in order to improve relationships, specifying aspects that must be managed to develop and maintain trust for each retail format.
Este trabalho procura contribuir para o esclarecimento dos diversos fatores que influenciam a proximidade de um relacionamento. A sistematização do conhecimento foi realizada através do exame da literatura de canais de marketing, economia dos custos de transação, marketing de relacionamento e marketing industrial. Esta revisão possibilitou identificar que a confiança ocupa um papel central no relacionamento, sendo fundamental investigar em profundidade os seus fatores antecedentes, bem como seus impactos sobre a intenção à continuidade do relacionamento. A metodologia empregada na operacionalização da pesquisa foi realizada em duas fases: a primeira fase (qualitativa) incluiu a realização e análise de entrevistas em profundidade junto a uma amostra de 12 gerentes de produto de organizações do varejo de vestuário. A segunda fase (quantitativa) utilizou técnicas de modelagem de equações estruturais e de regressões múltiplas a partir de dados coletados através de questionários respondidos por 154 gerentes de compras. O exame da literatura e da pesquisa qualitativa possibilitou a delineação dos construtos confiança, compromisso e intenção à continuidade, e o levantamento dos aspectos determinantes da confiança. Esses conceitos foram utilizados na construção de um modelo teórico, testável empiricamente. A modelagem quantitativa não contemplou apenas os resultados da amostra como um todo, mas também detalhou os resultados para os diferentes formatos varejistas que estão representados na pesquisa. Os resultados foram confrontados com a teoria analisada, e, a partir das conclusões, são sugeridas diversas recomendações aos fornecedores para refinar o atendimento de cada formato varejista.
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K, RADHIKA. "COMPREHENSIVE STUDY OF APPAREL E-RETAILING IN INDIA". Thesis, 2013. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17220.
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Online retail accounts for over 10 per cent of India’s GDP. Fuelled by increasing customer base, rising disposable income, changing lifestyles and growing absorptive power of the domestic market, online retail sector is likely to grow at a much faster pace of 45-50 per cent per annum. The e-commerce sector in India is certainly a beneficiary of the growth of the Indian economy, but it is also a key cause and catalyst of that growth, and will remain so for at least 15 years. Considering that modern e-retail will have a positive, multiplier effect not only on the economy, but also on employment, direct and indirect government revenue, industrial output, urban and rural development, strengthening of infrastructure, etc, it would be fair to expect the government to play a supporting role. It is interesting to note that the bulk of the retail development in India has taken place through self-motivated efforts of the Indian retail industry, with no external support from government agencies or for that matter, industry lobbying of retailers. Online shopping has seen a lot of traction in the last 12-18 months. India has almost 130 million online users at present, out of which as many as 10% are engaging in online transactions. The online user base is expected to cross 300 million in the next 2 – 3 years and a larger percentage of people are expected to transact online by 2015. This large base will provide vast scope for e-commerce businesses to establish themselves in India. The e-commerce industry is growing at a rapid pace and changing the dynamics of the retail industry. In the coming years, e-commerce is expected to contribute close to 8-10% of the total retail segment in India. This growth is bound to continue provided e-commerce companies focus on innovating, building strong technology infrastructure and delivering the best customer experience
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Wenninger, Carolin. "Assessment of Sub-saharan Africa´s market attractiveness for premium apparel retailers". Master's thesis, 2018. http://hdl.handle.net/10362/52473.
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This work project analyses the market attractiveness of Sub-Saharan African countries for
premium apparel retailers. A preliminary screening by means of country ranking was conducted
in order to rank all 49 Sub-Saharan African countries according to their overall market
attractiveness. A subsequent in-depth analysis identified the most promising market for
premium apparel retailers to enter in the near future.
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Vieira, Joana Catarina da Costa. "Quality is never out of fashion: measuring perceived service quality of portuguese apparel fashion retail and its benefits". Master's thesis, 2016. http://hdl.handle.net/10071/13081.
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JEL Classification:
L89 – Industry studies: service (other)
Y40 – DissertationsThe fashion retail world is considered as well as dynamic, highly competitive and customers are increasingly demanding. The quality of service can serve as basis for obtaining differentiation, and therefore evaluating its service provision becomes relevant. In this sense, the purpose of this dissertation is the evaluation of perceived service quality provided by Fashion Apparel Retail in Portugal, from the customer's perspective. To do so, the instrument proposed by Cronin and Taylor (1992), the SERVPERF, was used. Additionally, in order to complete the analysis of this instrument, an approach to Service-Dominant Logic was considered, including the evaluation of the product itself, as well as the benefits arising from the use of the service (services and products). So this study aims to make an approach to a global analysis of the service, including in a single study, the evaluation of service quality and product, the relationship between service quality and customer satisfaction, and further analysis of the benefits of use. So, several statistics and exploratory analyses, such as hypothesis testing, principal component analysis or cluster analysis, were conducted. The results suggest that there are differences in customers’ perceived quality levels among the different quality dimensions, as well as significant differences in most of the independent variables in study. An alternative to SERVPERF to evaluated perceived service quality of Portuguese Apparel Fashion Retail is presented, based on the available sample. There is a relationship between service quality and customer satisfaction and customers can be aggregated into homogeneous groups and further complemented with the most pursued benefits.
O mundo do retalho de moda é considerado além de dinâmico, extremamente competitivo e com clientes cada vez mais exigentes. A qualidade do serviço pode servir como base para a obtenção de diferenciação e por isso, avaliar a sua prestação de serviço torna-se relevante. Neste sentido, o objetivo da presente dissertação é a avaliar a qualidade do serviço prestado pelo retalho de moda em Portugal, na perspetiva do cliente. Para isso, utilizou-se o instrumento proposto por Cronin e Taylor (1992), o SERVPERF. Adicionalmente, por forma a completar a análise deste instrumento, foi considerada uma aproximação à Service-Dominant Logic, incluindo a avaliação do produto em si, assim como dos benefícios que advêm da utilização do serviço (serviços e produto). Assim este estudo pretende fazer uma aproximação a uma análise global de serviço, englobando num único estudo, a avaliação de qualidade dos serviços e do produto, a relação entre qualidade nos serviços e satisfação do cliente e ainda, análise aos benefícios de utilização. Para isso, recorreu-se a diversas análises estatísticas e exploratórias, como é o caso de testes de hipóteses, análise de componentes principais ou análise de clusters. Os resultados encontrados sugerem que existem diferenças nos níveis de qualidade percebida pelos clientes nas diferentes dimensões de qualidade, assim como diferenças significativas provenientes da maioria das variáveis independentes em estudo. É apresentada uma alternativa ao SERVPERF para avaliação da qualidade percebido do serviço nas unidades de retalho de vestuário, tendo por base a amostra disponível. Existe uma relação entre qualidade do serviço e a satisfação do cliente e é possível agregar os clientes em grupos homogéneos e ainda complementar esses perfis com os benefícios mais procurados.
Części książek na temat "APPAREL E-RETAILING"
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Bigi, Alessandro, Michelle Bonera i Elisabetta Corvi. "Technical and Hedonistic Variables of Online Visual Merchandising". W Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences, 380–98. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1412-2.ch017.
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This study looks for a correlation between visual hedonistic and technical variables and site success, simultaneously establishing whether there are any recorded evolutionary aspects of technical variables. A mixed method approach was adopted and the analysis was divided into the following phases: content analysis on technical and hedonistic characteristics; traffic analysis, analysis of the position of websites in relation to data traffic using a size reduction technique; cross-analysis of results obtained in the two previous phases to observe the cluster structure from a point of view of data traffic. The results state that there is no clear correlation between technical and hedonistic qualities of an e-commerce site in the apparel industry and the popularity and attractiveness of their site, and therefore, the authors cannot confirm the four proposed hypotheses.
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de Kervenoael, Ronan, Alan Hallsworth i David Tng. "Singapore's Online Retail Deviants". W Handbook of Research on Retailer-Consumer Relationship Development, 449–70. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6074-8.ch024.
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Geography, retailing, and power are institutionally bound up together. Within these, the authors situate their research in Clegg's work on power. Online shopping offers a growing challenge to the apparent hegemony of traditional physical retail stores' format. While novel e-formats appear regularly, blogshops in Singapore are enjoying astonishing success that has taken the large retailers by surprise. Even though there are well-developed theoretical frameworks for understanding the role of institutional entrepreneurs and other major stakeholders in bringing about change and innovation, much less attention has been paid to the role of unorganized, nonstrategic actors—such as blogshops—in catalyzing retail change. The authors explore how blogshops are perceived by consumers and how they challenge the power of other shopping formats. They use Principal Components Analysis to analyze results from a survey of 349 blogshops users. While the results show that blogshops stay true to traditional online shopping attributes, deviations occur on the concept of value. Furthermore, consumer power is counter intuitively found to be strongly present in the areas related to cultural ties, excitement, and search for individualist novelty (as opposed to mass-production), thereby encouraging researchers to think critically about emerging power behavior in media practices.
Raporty organizacyjne na temat "APPAREL E-RETAILING"
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Kim, Jung-Hwan, Minjeong Kim i Sharron J. Lennon. A Longitudinal Analysis of E-Service Attributes Available on Apparel E-Retailing Sites. Ames: Iowa State University, Digital Repository, listopad 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1506.
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