Artykuły w czasopismach: „Airtel”

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Mutafu, Wabei Catherine. "Evaluation of the Impact of the Lusaka Stock Exchange on the Financial Performance of Telecommunication Companies in Zambia: A Study of Airtel Zambia Limited (2012 – 2021)." International Journal of Research and Innovation in Social Science VII, nr VI (2023): 494–508. http://dx.doi.org/10.47772/ijriss.2023.7638.

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This paper evaluates the impact of the Lusaka Securities Exchange (LUSE) on the financial performance of telecommunication companies in Zambia: a study of Airtel Zambia Limited (2012 – 2021). Using time series quantitative data and a combination of primary and secondary data obtained through structured questionnaires to meet the following specific research objectives: i) to analyse the effect of Airtel Zambia’s stock price on the annual net revenue of Airtel Zambia, ii) to determine the correlation between Airtel Zambia’s stock price and the annual net revenue of Airtel Zambia, iii) to determine management’s level of knowledge of the Securities Exchange Market and how the knowledge is being applied to influence revenue performance, iv) to examine the perception of employees on the effect of stock price on the revenue performance of Airtel Zambia Limited and v) to identify and examine factors that affect revenue performance of Airtel Zambia Limited. The results of the study show that there exists a statistically significant relationship, there is a low effect of stock prices on Airtel Zambia’s revenue and that there is a correlation between the stock price and revenue performance. It is recommended that more concerted efforts should be made toward stimulating participation on the stock exchange both from the companies’ side and the customers side.

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Pandey, Neeraj, i Anish Kumar. "Responding to 4G telecom pricing war: ignore, accommodate or retaliate". Emerald Emerging Markets Case Studies 8, nr 2 (26.06.2018): 1–23. http://dx.doi.org/10.1108/eemcs-11-2017-0251.

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Subject area Marketing, Pricing, Strategic marketing. Study level/applicability The case is developed for an MBA-level program. Case overview In May 2017, the telecom industry in India witnessed an intense price war over 4G (fourth generation) data prices. Gopal Vittal, CEO of Bharti Airtel was exploring various options on how best to respond to the situation. He had to take a final call regarding Bharti Airtel’s marketing team’s counter move to tackle this price war by Jio – should Bharti Airtel ignore it, accommodate it or retaliate with even lower prices? Bharti Airtel strongly believed that Jio pricing structure had violated “fair pricing” norms, and its pricing was anti-competitive. It had filed a case with the Telecom Regulatory Authority of India (TRAI) and the Competition Commission of India (CCI) to restrain Jio from further giving “free” promotional offers and penalize it for it. Could the legal recourse by Bharti Airtel dampen Jio’s consistent subscriber growth rate? Expected learning outcomes The case provides the students with an insight into how the competition focused on pricing happens in the telecom industry. The pricing war affects the profit margin of all competing companies. It changes the customer reference point for evaluating the competing products and services. The students would also learn practical applications of positive-sum pricing, pricing war, fair pricing and legal aspects of pricing. This case provides the students with an opportunity to understand the pricing war and how to respond to it in a particular situation; understand positive-sum pricing and negative-sum pricing in telecom industry context; understand legal aspects of pricing; and how to leverage data for gaining newer customer insights. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing.

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Dalamu, Taofeek Olaiwola. "Analyzing Advertising Specimen within the Scope of Circumstantial Choices: A Case Study of Airtel® Advertisements". Ethical Lingua: Journal of Language Teaching and Literature 5, nr 1 (23.02.2018): 39–60. http://dx.doi.org/10.30605/ethicallingua.v5i1.634.

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This study focused on the Airtel’s Always On slogan to elucidate alternating choices constructed to build strong relationships with subscribers. The proceeding semiotic paradigms were strategic discourses communicated to dominate some facets of human endeavors serving, perhaps, as signals to operational capacities of Airtel®. Halliday’s concepts of the Paradigmatic Order and Circumstantial facilities of the Transitivity system were applied to seven ads of the Always On to assist in deriving both structural and semantic values from the switching linguistic elements. Tables and a graph provided supports for the analysis as indicators of the recurring components of the analyzed structural choices. The study showed that Always On is synonymous with Airtel in terms of operational consistency. It revealed further that creativity was not limited to the phrases proceeding Always On but that the choice inventions were extended to background images playing supportive roles in the persuasion. The Circumstantial functioned as cause, manner and role with reliable service provisions. The switches provided recipients avenues to generate diverse meaning potential that could naturally stimulate individuals to consumption. The study concluded that the alternating devices did not only fascinate persuasion but also demonstrated systemic creativity of enlightenment.

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Sheu, Akeem Lawal, K. O. Suleman, Q. A. Adeniji i I. A. Azeez. "Investigation of Radio Frequency Signal Propagation of Wireless Services in Oyo, Oyo State, South Western Nigeria". Iraqi Journal of Physics 20, nr 4 (1.12.2022): 1–9. http://dx.doi.org/10.30723/ijp.v20i4.1014.

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This study reported the investigation of the Radio Frequency (RF) signal propagation of Global System for Mobile Communications (GSM) coverage in Emmanuel Alayande College of Education (EACOED), Oyo, Oyo State, Nigeria. The study aims at amplifying the quality of service and augment end users' sensitivity of the wireless services operation. The drive test method is adopted with estimation of coverage level and received signal strength. The Network Cell Info Lite application installed in three INFINIX GSM mobile phones was employed to take the measurement of the signal strength received from the transmitting stations of different mobile networks. The results of the study revealed that MTN has the maximum signal strength with a mean value of - 68.33 dBm, directly followed by Globacom (-80.41 dBm) and Airtel with -83.13 dBm. The Airtel signal has a conspicuously invariable poor performance with coverage level of 41.66 %. Conversely, the MTN and Globacom signal reception are observed to surpass the Airtel network within the college premises with 83.33 % and 60.41 % coverage level respectively. This implies that the signal quality for MTN and Globacom networks were comparatively disseminated within the college with inconsequential fluctuations in quality while Airtel signal is subsided and weaken. The poor performance in some areas was due to the presence of physical impediments and far distances location of base station antennas in the promulgation locations. This study therefore suggested that Airtel and Globacom Base Transceiver Stations (BTS) should be positioned within the college to improve good network reportage level.

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D, Suganthi. "Innovative services provided by airtel". Journal of Management and Science 1, nr 1 (30.06.2013): 144–52. http://dx.doi.org/10.26524/jms.2013.20.

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Business to consumer marketing it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. Marketing is used to identify the customer, satisfy the customer, and keep the customer. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. This study was focusing towards the ―New Innovation of Airtel and its success in the Market‖. The researcher would like to conclude the study by re-emphasizing for the proper service to the customer after the sales is been made, and even the cost of the internet is also not reasonable.

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Makhdoomi, Ursil Majid. "Top Management Commitment and Diversity Challenges in Telecom Sector". Asian Journal of Managerial Science 7, nr 1 (5.05.2018): 53–56. http://dx.doi.org/10.51983/ajms-2018.7.1.1288.

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The organisations in today’s world need to recognize the value of having a diverse workforce as all the top companies around the world are composed of a variety of people from different cultures, races, castes, ethnicities etc. The support of top management is not only important in managing the diverse workforce but also in implementing the diversity strategies and policies, as diversity strategies can be expensive and the budgetary constraints can make it difficult to implement these strategies in the absence of a committed top management (Laudicina, 1995). The study analyzes analyze the commitment of top management towards diversity management and also various challenges to diversity. The sample of 382 from two telecom organizations was used. Results reveal that top management commitment is significant in both organisations but MTNL shows higher commitment as compared to Airtel and diversity challenges are equally significant in both MTNL and Airtel. The major barriers to diversity faced by MTNL are minimal support of the management and certain external influences while as Airtel faces the major barrier of the dearth of proper expertise to manage diversity.

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Kalpana, K., SK Yusuf, In-Hwa Jang i Liu Fengli. "Study of Customer Satisfaction towards Airtel". International Journal of Smart Business and Technology 5, nr 1 (30.06.2017): 27–34. http://dx.doi.org/10.21742/ijsbt.2017.5.1.04.

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Pandey, Neeraj, i Gaganpreet Singh. "Value communication: low-cost marketing initiatives for “Guru Ki Bani 58282”". Emerald Emerging Markets Case Studies 3, nr 3 (28.06.2013): 1–9. http://dx.doi.org/10.1108/eemcs-04-2013-0025.

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Subject area Pricing, digital marketing, marketing management and strategic marketing. Study level/applicability The case can be used for pricing or digital marketing courses as well as marketing management courses to MBA students and/or for management development programmes. Case overview Goldfinch Mobile Solutions, a Hong-Kong based value added services (VAS) and gaming platform provider, had an exclusive tie up with Bharti Airtel in India for providing value added voice applications on an interactive voice response system (IVRS) platform. The Goldfinch flagship service is “Guru Ki Bani” which may be subscribed to by dialing the short code 58282. This “58282” service has a repository of all Sikh religion daily prayers, religious songs, teachings, stories from Guru's life and similar information that is derived from the Sikh Holy book Guru Granth Sahib Ji. As per mutual agreement between Goldfinch Mobile Solutions and Bharti Airtel, the telecom operator had the responsibility to promote Goldfinch's Guru Ki Bani service amongst its subscriber base through its below the line (BTL) promotional channels such as short messaging service (SMS), outbound calls, cell information, notification SMS after call and above the line (ATL) activities such as posters, leaflets, print, promoters, regional TV, outdoors, etc. The revenue sharing arrangement between Airtel and Golfinch was in the ratio of 75 percent and 25 percent. However, with recent changes in the policies of Telephone Regulatory Authority of India (TRAI), promotional marketing used by telecom operators has been constrained. Declining customer share, decreasing profits (after Bharti Airtel halted promotions) and increasing organization cost per customer have made MD and CEO Mr Newton Bubber think of various options including low-cost marketing initiatives besides digital marketing to promote Guru Ki Bani services. Value communication to its huge potential customer base, i.e. 184.19 million Bharti Airtel subscribers was another challenge facing Mr Newton and his marketing team at Goldfinch. Expected learning outcomes The case enables students to learn the concepts and application of value creation, effective value communication, price waterfall analysis, importance of costing parameters in pricing decisions, low-cost marketing strategies and digital marketing. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

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Omeje, Sam Okechuckwu, Buike Oparaugo, Mary Onyedikachi Chukwuka i Roseline Uzoamaka Anigbo. "Influence of Airtel Television Advertising on the Choice of Mobile Telecommunication Network by Students of Institute of Management and Technology, Enugu". International Journal of Applied Research in Business and Management 3, nr 2 (6.06.2022): 66–80. http://dx.doi.org/10.51137/ijarbm.2022.3.2.5.

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Advertising is charged with the responsibilities of promoting goods and services, thereby creating awareness about the product and, persuading target audience and influence patronage from consumers and prospective consumers. Television is one of the most powerful and influential medium of communication around the world. Most of the advertisers rely on television for advertisement of their products and services to attract the viewers across the globe. This study therefore, assessed the influence of Airtel television advertising on the choice of mobile telecommunication network by students of the Institute of Management and Technology, Enugu. Literatures were reviewed to provide empirical support to the study. The study was anchored on the Cultivation theory. The researchers adopted the survey research method for the study. A sample of 387 was drawn from a population of 11,525 respondents using the Taro Yamane formula. The measuring instrument of the study was the questionnaire structured into open-ended and close-ended questions and distributed to the sampled population. The research questions were analysed using simple percentage table. The researchers found that IMT Enugu students use Airtel network and exposed heavily to Airtel television advertisements. The study recommended that advertising messages should both be persuasive and reminder-oriented.

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Ouma, Paul M., i Dr Jagongo Ambrose. "EFFECT OF BRANDING AS A COMPETITIVE STRATEGY IN SALES PERFORMANCE OF AIRTEL KENYA". International Journal of Business Strategies 1, nr 1 (18.10.2016): 85. http://dx.doi.org/10.47672/ijbs.54.

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Purpose: The purpose of the study was to establish the effect of branding as a competitive strategy in sales performance of Airtel Kenya.Methodology: This study employed descriptive survey design. The population of this study was drawn from 600 employees of Airtel Kenya. The sampling design of this study was random sampling. A random sample of 10% of the employees was taken. The sample size of the study was 60 employees. The particular random sampling technique was lottery method. The sampling frame was all the employees of the Airtel. This study utilized a questionnaire. Qualitative and quantitative methods of data analysis were used. The Data was analyzed using Descriptive and inferential statistics. Descriptive statistics used the mean and standard deviation while inferential analysis used of correlation and regression. Analysis was made with use of Statistical Package for Social Sciences (SPSS) and Ms Excel spreadsheets.Results: The study findings indicated that recognition & identity, customer loyalty, differentiation and quality image building affected sales performance.Unique contribution to theory, practice and policy: The study recommends all companies to view strategy of differentiation as a more important and distinct means to achieve competitive advantage than a low cost strategy.

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OKE, Benson R., Prof Walter C. IHEJIRIKA, Godwin A. BENSON i Aniebo C. SAMSON. "Sales Promotion Strategies and Retention of Customer Brand Loyalty in Airtel and Globacom in Akwa Ibom State". International Journal of Research and Innovation in Social Science VII, nr IV (2023): 1416–30. http://dx.doi.org/10.47772/ijriss.2023.7518.

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This study examines the relationship between Airtel and Globacom sales promotion strategies such as Borrow and Pay Later and Bonus MB Data on retention of, and advocacy for customer brand loyalty especially in Akwa Ibom State, Nigeria. The study was premised on the Behaviour Theory. The survey research design was used involving 380 respondents who were subscribers to the networks, selected through a multi-stage sampling technique from ten communities, with the availability of the network in the state. The instrument of data collection was the questionnaire. The copies of the questionnaire were administered to the respondents in each selected community for 15 weeks. Descriptive statistics, frequency tables and weighted mean score were used to analyse data. The results of the study showed that the majority (2.88) of the respondents maintained their loyalty to these network services following these strategies; the influence of the sales promotion strategies of Airtel and Globacom on respondents’ loyalty to the networks and levels of loyalty to Airtel and Globacom networks vis-à-vis the loyalty indicators: Retention, Advocacy and Re-purchasing are significant. These imply that Borrow and Pay Later and Bonus MB Data on customer brand loyalty are very important sales promotion techniques for telecommunication firms. It is recommended that telecommunication firms and similar organisations should put in effective strategies to manage the marketing activities that influence customers’ loyalty to their brands.

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Agwa Fomukong Seino, Evangeline. "Multimodal- Stylistic Representation of Comparison in Airtel Nigeria 4G Visual Commercials". Journal for the Study of English Linguistics 9, nr 1 (12.02.2021): 25. http://dx.doi.org/10.5296/jsel.v9i1.18295.

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In semiotics, a code of communication which is a set of conventions used for meaning making can be spoken language, written language or an image. Modes of communication are used to accomplish a desired effect in daily social interaction. This social interaction can be found in the communication between the advertiser and the consumer, and the writer and the reader. This study analyses some of these modes used in the Airtel Nigeria 4G visual commercials and examines how the advertisers make use of the concept of the composition of elements in a multimodal text which bases on the idea that the advertisers and the viewers are abreast with what information is mutually known and understood. This view is explicitly shown in the composition of elements, words and images, combine aesthetics and persuasion through meaningful elements that form a coherent text of code-specific structures that produce meaning. The study follows the survey research design and the data is analysed following four steps of assigning incidents to frames, elaborating frames, relating themes to frames and interpreting the data as a coherent structure. The study concludes that the advertisers of Airtel Nigeria 4G visual commercials make ample use of metaphors associating 3G with negative frames and 4G with positive frames, drawing inspiration from gargets used daily by their audience. They vividly and successfully create a demarcation between 3G and 4G, persuading consumers to go for the Airtel Nigeria 4G products.

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DR. VIKAS TYAGI, RAMESH C. HOODA,. "COMPARATIVE ANALYSIS OF CUSTOMER SATISFACTION OF TELECOM SERVICE PROVIDERS IN HARYANA". INFORMATION TECHNOLOGY IN INDUSTRY 9, nr 1 (10.03.2021): 709–19. http://dx.doi.org/10.17762/itii.v9i1.191.

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Objective of the study is to make a comparative analysis of customer satisfaction of different Telecom Service Providers in Haryana along with identification of factors which influence customer satisfaction. After completing extensive literature review, eight attributes namely ‘attractive offers’, ‘using advanced technology’, ‘mobile provider being friendly’, ‘reliability’, ‘promptness of response’, ‘it delivers promises, it makes’, ‘availability’ and ‘network’ are identified influencing customers satisfaction. Survey method was adopted for the study. 250 respondents of different TSP’s covering all Telecom Districts in Haryana. SPSS 21.0 was applied for analysis of the collected data. Statistical tools namely Descriptive Analysis, Frequency Analysis, Cross-Tabs Analysis and One Way ANOVA were used in the research study. After systematic analysis and findings of the study, it is found that highest percentage of respondents are satisfied with the attributes namely ‘attractive offers’, ‘mobile provider being friendly’, ‘availability’ and ‘network’ of Airtel along with ‘reliability’ and ‘it delivers promises, it makes’ of Vodafone-Idea, ‘promptness of response’ of BSNL and ‘using advanced technology’ of Reliance-Jio. It is also revealed from the study that Airtel is required to improve ‘reliability’ and ‘availability’ of its mobile networks. Vodafone-Idea needs to improve upon the attributes ‘attractive offers’, ‘using advanced technology’, ‘mobile provider being friendly’ and ‘network’. BSNL may further improve ‘promptness of response’ and Reliance-Jio needs to show improvement about ‘it delivers promises, it makes’. It is concluded from the research study that services of Airtel are preferred by maximum percentage of respondents.

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Ukoette Jeremiah Ekah i Joel Iloke. "Performance Evaluation of Key Performance Indicators for UMTS Networks in Calabar, Nigeria". GSC Advanced Research and Reviews 10, nr 1 (30.01.2022): 047–52. http://dx.doi.org/10.30574/gscarr.2022.10.1.0023.

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For appropriate regulation and quality assurance, continuous monitoring of cellular network services is necessary. A drive test measurement was carried out in Calabar, to investigate four UMTS networks, taking cognizance of Call Setup Success Rate (CSSR), Drop Call Rate (DCR), Handover Success Rate (HOSR), Call Setup Time (CST), Received Signal Code Power (RSCP) and Signal-to-Interference Ratio (Ec/Io). The collected data was analyzed and the obtained results was compared with the performance threshold levels of the Nigerian Communication Commission (NCC). The four networks had excellent CST, with MTN leading, followed by Airtel, then 9mobile and Globacom. For CSSR, Airtel had excellent performance, as there was no blocked call. This was followed by MTN and Globacom. 9mobile failed in CSSR as it was below the NCC recommended benchmark. There was no drop call in Airtel, MTN and 9mobile, but Globacom’s performance was below the recommended threshold for dropped calls. For HOSR, the four networks showed excellent performance as they were able to handover calls between cells, as recommended by NCC. Considering the RSCP, the four networks displayed excellent services as subscribers experienced good voice and data services. However, the four networks had poor coverage quality (Ec/Io), the worst, being displayed by MTN. This shows that the equipment capability of the networks is low. The network operators are advised to monitor their services often, so as to optimize their networks for a better Quality of Service (QoS).

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Hooda, Ramesh C., i Dr Vikas Tyagi. "Comparative Analysis of Customer Satisfaction of Telecom Service Providers in Haryana". Alinteri Journal of Agriculture Sciences 36, nr 2 (15.07.2021): 132–39. http://dx.doi.org/10.47059/alinteri/v36i2/ajas21125.

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Objective of the study is to make a comparative analysis of customer satisfaction of different Telecom Service Providers in Haryana along with identification of factors which influence customer satisfaction. After completing extensive literature review, eight attributes namely ‘attractive offers’, ‘using advanced technology’, ‘mobile provider being friendly’, ‘reliability’, ‘promptness of response’, ‘it delivers promises, it makes’, ‘availability’ and ‘network’ are identified influencing customers satisfaction. Survey method was adopted for the study. 250 respondents of different TSP’s covering all Telecom Districts in Haryana. SPSS 21.0 was applied for analysis of the collected data. Statistical tools namely Descriptive Analysis, Frequency Analysis, Cross-Tabs Analysis and One Way ANOVA were used in the research study. After systematic analysis and findings of the study, it is found that highest percentage of respondents are satisfied with the attributes namely ‘attractive offers’, ‘mobile provider being friendly’, ‘availability’ and ‘network’ of Airtel along with ‘reliability’ and ‘it delivers promises, it makes’ of Vodafone-Idea, ‘promptness of response’ of BSNL and ‘using advanced technology’ of Reliance-Jio. It is also revealed from the study that Airtel is required to improve ‘reliability’ and ‘availability’ of its mobile networks. Vodafone-Idea needs to improve upon the attributes ‘attractive offers’, ‘using advanced technology’, ‘mobile provider being friendly’ and ‘network’. BSNL may further improve ‘promptness of response’ and Reliance-Jio needs to show improvement about ‘it delivers promises, it makes’. It is concluded from the research study that services of Airtel are preferred by maximum percentage of respondents.

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Anand, Manoj, i Jagandeep Singh. "AGR Challenge for Bharti Airtel and Vodafone Idea". Vision: The Journal of Business Perspective 25, nr 2 (16.05.2021): 233–55. http://dx.doi.org/10.1177/0972262921991932.

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In 2018, India had 1.2 billion subscribers, and it was the second largest telecommunications market in the world. The industry had witnessed the emergence, ascendency, and dominance of private sector players during the last two decades. The telecom sector was characterized by a growing wireless user base and Internet subscriber base. The dwindling average revenue per user (ARPU) in the mobile telephony segment and the declining average cost to subscriber per GB of data were manifestations of the intense rivalry in the sector which had led to price wars among incumbent players. The Supreme Court of India’s judgement on Adjusted Gross Revenue (AGR) in October 2019 obligated the industry players to pay ₹1,470 billion as payment towards their licence fee and spectrum usage charges. Vodafone Idea and Bharti Airtel, two leading players, collectively owed 60% of the aforementioned liability. Declining revenue had already squeezed the profitability and liquidity of these companies. The AGR liability augmented their challenges.

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Mohamed, Adan Billow, i Mr Gerald Atheru. "CORPORATE GOVERNANCE AND FINANCIAL PERFORMANCE OF MOBILE SERVICE PROVIDERS IN KENYA: A CASE OF AIRTEL KENYA LTD". International Journal of Finance 2, nr 6 (29.03.2017): 1. http://dx.doi.org/10.47941/ijf.144.

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Purpose: The purpose of the study was to determine the effect of corporate governance on financial performance of mobile service providers in Kenya in the case of Airtel Kenya.Methodology: The study adopted a descriptive research design where a case study was conducted. The target population comprised of all the 96 employees in the top and middle level management working with Airtel Kenya Ltd within Nairobi. The study used primary data collected using a questionnaire. The study used multiple regression analysis. The statistical software used to run the multiple regression was SPSS.Results: The study findings revealed that board members’ experience, their educational qualifications and board ethnic diversity had a positive and significant effect on the financial performance of the firm. Board size, however was found to have a negative but significant effect on the financial performance of the firm. Board gender diversity though had a positive effect on the financial performance of the firm; this effect was found to be insignificant. Financial leverage was also found to moderate the relationship between corporate governance and financial performance of the firm.Unique contribution to theory, practice and policy: Based on the responses given by the individuals in the two management levels participating in the study, it was recommended that if Airtel Kenya Ltd was to improve their financial performance which had not been impressive, they needed to place key emphasis on the characteristics of their board for efficiency and effectiveness. The management had to ensure that they limited the amount of debts of the firm.

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Chatterjee, Joyeeta, i Jayashree Dubey. "Consumers’ Perception Towards Rebranding: A Case Study of Airtel". BULMIM Journal of Management and Research 2, nr 1 (2017): 15. http://dx.doi.org/10.5958/2455-3298.2017.00004.6.

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Banik, Arindam, i Tirthankar Nag. "Bharti Airtel and Zain: A Journey into New Territories". Global Business Review 17, nr 6 (20.09.2016): 1510–15. http://dx.doi.org/10.1177/0972150916660643.

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Banik, Arindam, i Tirthankar Nag. "Bharti Airtel and Zain: A Journey into New Territories". Global Business Review 17, nr 6 (29.09.2016): 1516–21. http://dx.doi.org/10.1177/0972150916660647.

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Chowdhury, Sahana Roy. "Bharti Airtel and Zain: A Journey into New Territories". Global Business Review 17, nr 6 (29.09.2016): 1522–23. http://dx.doi.org/10.1177/0972150916660648.

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Anand, Priyanka. "Talent development and strategy at telecom major Bharti Airtel". Strategic HR Review 10, nr 6 (18.10.2011): 25–30. http://dx.doi.org/10.1108/14754391111172797.

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PurposeThe aim of this case study is to explore and understand the talent management innovations, practices and processes in a major telecoms company in India, Bharti Airtel.Design/methodology/approachThe paper is based on a study of the organization's talent management practices and a survey of executives, including in‐depth interviews with two key talent management executives, and a study of employees' perceptions of the organization's talent management and its impact.FindingsThe research revealed the organization's vision and methods for integrating talent management processes. Talent management is an important element of the development process for employees and is an organization‐wide practice. The process of effective management of the talent pool has led to enhanced employee engagement and reduced attrition and proportionately increased the average tenure of employees. The talent management strategy and processes have contributed in varying degrees to development and growth of employees.Research limitations/implicationsThis research is an elementary study posing the need for further research into the organization‐wide practice of managing talent.Originality/valueThe research addresses how talent management is perceived in a successful organization and examines the recognition and growing acceptance of talent management practices. Talent management is widely adopted by multinationals operating in India, however, most Indian organizations are either currently or soon to adopt the practice. They are dealing with issues such as whether talent management is an offshoot of HR processes or an independent developmental process, and how it will create a competitive advantage and enhance employee engagement. This case study shows how the adoption of talent management processes on an organization‐wide scale – not confined to the HR function – has helped the organization improve retention and development.

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Mahata, Cynthia, i Peter Mhagama. "Factors affecting adoption of mobile phone applications among farmers in Lilongwe, Malawi: The case of Mchikumbe 212". 2018 International Conference on Multidisciplinary Research 2022 (30.12.2022): 359–73. http://dx.doi.org/10.26803/myres.2022.28.

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The Ministry of Agriculture, through the Department of Agriculture Extension Services, intensified the use of ICTs in Agriculture extension as one way of mitigating the high extension worker to farmer ratio in Malawi. ICT-based agricultural extension in Malawi has evolved from using traditional ICT tools to modern ones. Of interest to this study is the Mchikumbe 212 platform. This service was launched by Airtel Malawi, in partnership with the Human Network International (HNI) in September 2015. The service aims to transform farming by increasing farmers’ access to information and advisory services. It provides farmers with access to practical information about agriculture via interactive voice response and short messaging services, where farmers listen to agriculture extension advisory services on a crop of their choice on their mobile phones by dialing 212. However, the adoption of the Mchikumbe 212 platform has not been satisfactory as the number of registered users has decreased since its launch. The study, therefore, aimed at analysing the factors affecting the adoption or rejection of the Mchikumbe 212 platform among farmers in Malawi. Data was collected using face-to-face interviews with both adopter and non-adopter farmers of the technology drawn from Lilongwe district. Key informant interviews were also conducted with officials from Airtel Malawi, Ministry of Agriculture and Human Network International. The study finds that there are several factors that both positively and negatively affect the adoption of the technology. Farmers who adopted the Mchikumbe 212 platform found it easy to use and navigate, convenient, affordable and accessible, and that it gave timely and relevant information for direct application in their gardens. Non-adopters showed preference for face-to-face extension over the Mchikumbe 212 platform citing absence of instant feedback as the main reason for non-adoption. Further, very little was done to promote the platform by the Ministry of Agriculture and Airtel Malawi. As a result, farmers did not associate Mchikumbe 212 platform with the government extension system. This is one of the factors that have negatively affected its adoption.

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Umoh, V. B., U. S. Ukommi i U. M. Ekpe. "A comparative study of user experienced mobile broadband performance". Nigerian Journal of Technology 41, nr 3 (2.11.2022): 560–68. http://dx.doi.org/10.4314/njt.v41i3.16.

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Even though the proliferation of handheld mobile communication devices has deepened Internet and broadband penetration in Nigeria, users of such services may not have detailed quantitative performance comparison between the services provided by different network operators. The study here reported is therefore an attempt to bridge the information gap. A measurement testbed based on the Raspberry Pi platform was developed to autonomously measure the mobile broadband performance of third generation (3G) and fourth generation (4G) broadband networks of the four major mobile network operators in the country. Under static access conditions, the system was set up to measure the upload throughput, download throughput and latency from a user-centric perspective. The measurements were taken by simultaneously sampling the networks of four mobile broadband service providers (9Mobile, Airtel, Globacom and MTN) over a period of three weeks in the city of Uyo, Nigeria. The results obtained revealed that Airtel achieved the highest peak download rate for 3G throughput, and this was only 1.41 Mbps higher than the least performing MNO. Also, it was found that MTN’s download rate peaked at 35.06 Mbps, and this was over 300% of the rate achieved by the fourth rated network in terms of the 4G download throughput metric. The measurement results also revealed that peak usage periods, defined as the hours between 7pm and 11pm, witnessed higher variability in throughput rates than other periods.

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Indirapriyadharshini, B., N. Giri i M. Ragaprabha. "Impact of Airtel Advertisement-A Study With Reference To Pollachi Taluk". Journal of Commerce and Management Thought 9, nr 1 (2018): 5. http://dx.doi.org/10.5958/0976-478x.2018.00001.0.

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Mukhopadhyay, Arunabha. "Case Analysis I: AGR Challenge for Bharti Airtel and Vodafone Idea". Vision: The Journal of Business Perspective 25, nr 2 (16.05.2021): 256–57. http://dx.doi.org/10.1177/0972262921993601.

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Batra, Safal. "Case Analysis II: AGR Challenge for Bharti Airtel and Vodafone Idea". Vision: The Journal of Business Perspective 25, nr 2 (16.05.2021): 258–60. http://dx.doi.org/10.1177/0972262921993602.

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Khan, Asma, i Anshu Choudhary. "Effect of Working Capital Management on Profitability of Bharti Airtel Limited". Asian Journal of Management 11, nr 1 (2020): 92. http://dx.doi.org/10.5958/2321-5763.2020.00015.3.

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Karimi, Kirima Lucy, i Antony Munyori. "The Role of Integrated Change Control in Project Success within the Telecommunication Industry in Uganda: A case of Airtel Networks LTD, Uganda". Business and Economic Research 9, nr 2 (14.03.2019): 18. http://dx.doi.org/10.5296/ber.v9i2.14497.

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The purpose of this research study was to investigate the role of integrated change control in project success within the telecommunication industry in Uganda. Integrated change control allows for documentation of all the requested, approved or rejected changes to the project with an aim of reducing project risks, cost and time without having to consider the overall project objective plans. The target population for this study was the technical staff within IT department, change management team involved in implementing and configuring changes and the management team involved in approving or rejecting changes in Airtel Networks LTD Uganda. The study concluded that, change readiness, communication change plans, change management execution, trainings and change documentation availability and feedback elicitation from all relevant stakeholders play a bigger role in the level of project change success. It was noted further that it is necessary to have a unified change management process that incorporates an integrated change control section comprised of Change board that sits down to review, analyze, approve, reject or return change requests raised by different stakeholders of the organization at any point in time. The study recommended that Airtel Networks LTD Uganda continuously engages in the Change management process with emphasis on integrated change control to exploit fully its internal resources in the strategy implementation process while remaining relevant not only to its own operations but also to the ever-changing environmental dynamics in the telecommunication industry.

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Das, Sarit Prava, i Shatabdi Das. "A STUDYON CAUSEAND IMPACTOF RE-BRANDINGIN TELECOMMUNICATION INDUSTRY WITH REFERENCE TO AIRTEL". International Journal of Engineering Technologies and Management Research 5, nr 5 (27.02.2020): 76–92. http://dx.doi.org/10.29121/ijetmr.v5.i5.2018.229.

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Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. India's telecommunication network is the second largest in the world based on the total number of telephone users (both fixed and mobile phone). It has one of the lowest call tariffs in the world enabled by the mega telephone networks and hyper-competition among them. This research sought to know the impact of rebranding on the loyalty of the network’s subscribers and the general attitude of the People towards branding in the telephony business. A survey was carried out on subscriber attitude towards Airtel as a result of the multiple rebranding through which it emerged

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Pandey, Satyendra C., i Pinaki Nandan Pattnaik. "Mandatory CSR and organizational compliance in India: The experience of Bharti Airtel". Global Business and Organizational Excellence 36, nr 6 (8.08.2017): 19–24. http://dx.doi.org/10.1002/joe.21810.

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V. Ramanujam i P. Parthiban. "A STUDY ON EXPECTED SERVICE QUALITY FACTORS BY THE MARKETER IN E-MARKETING IN INDIA". International Journal of Engineering Technologies and Management Research 6, nr 11 (21.01.2020): 71–78. http://dx.doi.org/10.29121/ijetmr.v6.i11.2019.464.

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In the present study, the descriptive research design has been administered. Since this research describes the characteristics of the marketers in e-marketing, it is concerned with descriptive in nature. Meanwhile, this study analyze the e-marketing behavior and its antecedents, e-services quality, service failure in e-marketing, its relationship with the profile of the marketers, it seems to be diagnostic in nature. In total, 535 marketers was identified by popular web service providers namely Pronet, Satyam, Airtel and BSNL. Hence the present study has made an attempt to fill up the research gap with the help of proposed research model.

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Tushar R., Ajmera. "Financial Indicators of Selected Service-Provider Companies of Telecommunication Sector in India: An Empirical Study". Journal of Advanced Research in Economics and Administrative Sciences 1, nr 1 (23.08.2020): 23–31. http://dx.doi.org/10.47631/jareas.v1i1.16.

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Purpose: The aim of this article is to measure profitability of selected services provider companies of telecommunication sector in India. The study also aims to identify liquidity and solvency of the selected services provider companies of telecommunication, and how these indicators determine their management efficiency. Approach/Methodology/Design: In this study, three service-provider telecommunication companies operating in India were selected. The study period is from 2013-14 to 2017-18. The criterion for selection of samples is market capitalization in which higher capitalized companies are selected like Bharti Airtel, Tata Communication and Reliance Communication. In this study ratio analysis is used as accounting tool, and One-way Anova technique is used as statistical tool for the identification of difference between the sample means. Findings: The major findings of the study indicate that Bharti Airtel and Tata Communication are in a better financial soundness as compared to Reliance Communication. In addition, the results of the study reveal that Reliance Communication suffered huge losses during the study period. Practical Implications: The study examines the status of the telecommunication sector with the current rules and regulations provided by government. It also assess the financial condition of the selected telecommunication companies, providing a systematic evaluation based on certain financial indicators that can help investors make relevant decisions. Originality/value: The financial indicators are important figures which give an overview about the financial health of any particular organization. There are number of financial indicators which are employed to identify the fair and true picture of organization. Profitability, liquidity and solvency ratios are one method for the identification of financial strength or weakness out of number of methods.

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Chand, Gyan, i Dr Rajeev Kumar Singh. "A Critical Study on Impact of Advertisement on Airtel Mobile Service Users with Special Reference to Bhagalpur City". GIS Business 14, nr 6 (7.12.2019): 500–509. http://dx.doi.org/10.26643/gis.v14i6.14028.

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In the 21st century, mobile has developed as basic framework to interface residents, organizations, and networks the same to new chances. However for an excessive number of networks, the guarantee of fast, affordable, and reliable telecom access remains unrealized. Mobile connectivity has been changing our lives today and contacting the correct group of spectators made simple by telecom specialist co-op and consumer loyalty which changes over into deals. In this publicizing assume imperative job in coming to the unreached as far as online administrations. In this specific circumstance, an endeavour has been had to investigate the effect of promoting on offers of Airtel mobile services.

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Sharma, Suhani, i Varsha Jain. "How Have Corporate Identities Changed in India?" Journal of Creative Communications 6, nr 3 (listopad 2011): 241–57. http://dx.doi.org/10.1177/0973258613491660.

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The present study aims to understand why companies undergo corporate identity change, the elements that undergo change and their execution, the process of corporate identity change and its effects on the companies. A case-based research methodology was adopted and company executives, planners and consumers of Airtel, Vodafone, Dabur and Godrej Consumer Products were interviewed in-depth. The study found that corporate identity change was more effective when it was well embedded within corporate culture; consumers recalled the corporate identity changes more in the telecom industry as compared with the FMCG industry. The corporate identity change had different impacts on short as well long-term objectives.

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Anurag, Kumar. "Issues and Challenges of Demonetization on Digital Banking". International Journal of Advance Research and Innovation 5, nr 3 (2017): 12–16. http://dx.doi.org/10.51976/ijari.531703.

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By Demonetization, in order to reduce the use of black money, the Govt. of India wants that the citizen of India to do the payments, digitally as much as possible. Now, Digital Banking means that the financial transactions made without the use of paper documents like cheques. It include use of debit card ,credit card, e-wallet like Paytm, Airtel Money, Freecharge, Vodafone m-pesa, etc. Now, Digital payments have several merits and demerits also. So, some methods can be highly adopted while others are relatively less. This research aimed to identify the digital problems and offer some solutions about how to fix and improve them possibly.

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Bagobiri, Esther Yimi, i Gadi Dung Paul. "Impact of Incentive Management Strategies on Employee Performance among Telecommunication Firms in Kaduna Metroplis". International Journal of Multidisciplinary: Applied Business and Education Research 2, nr 2 (11.02.2021): 88–98. http://dx.doi.org/10.11594/ijmaber.02.02.02.

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The study examined the impact of incentive management strategies on employee performance among telecommunication firms in Kaduna metropolis. The objectives of the study were to determine the impacts of monetary incentive management strategies and non-monetary incentive management strategies on employee performance among telecommunication firms in Kaduna metropolis. The study employed survey design method in which a specially designed questionnaire was used to collect primary data from respondents in the study. The target population of the study was employees from the head branches of four selected telecommunication firms in Kaduna metropolis; providing network reception service for calls and internet access data to residence in Kaduna metropolis. The firms include MTN, Airtel, 9Mobile and Glo. The population of employees in these firms’ head branches were; 66 in MTN, 49 in Airtel, 61 in 9Mobile and 54 in Glo; making a total of 230. The sample of the study was same as that of the population, as census sampling technique was used to decide the sample size. Self-administered questionnaire was designed and used to collect the primary data of the study. The collected data for the study was analysed using descriptive statistical analysis tools (mean scores and standard deviation) to summarize the responses and inferential statistical tool (Regression model) to determine whether incentive management strategies have impact on employee performance in the selected firms. The study’s findings showed that both monetary and non-monetary incentive management strategies have significant impact on employee performance among telecommunication firms in Kaduna metropolis. Based on the finding of the study, it was recommended that telecommunication firms continually review existing monetary and non-monetary incentive management strategies and design new incentive programs in order to encourage employee to perform better than their current performance level.

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Musana, Eddie, i Annabella H. Basaza-Ejiri. "Causes of Restocking Delays in Absence of Real Time Inventory Tracking of Airtel Airtime". Journal of Data Analysis and Information Processing 08, nr 04 (2020): 320–40. http://dx.doi.org/10.4236/jdaip.2020.84019.

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Upadhyaya, Dr R. C. "Customer Satisfaction with Network Performance of BSNL and AIRTEL Operating In Gwalior Division (M.P.)". IOSR Journal of Business and Management 4, nr 3 (2012): 18–21. http://dx.doi.org/10.9790/487x-0431821.

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TUMUHEIRWE, Jane, Gitahi Njenga i Francis MWANGI. "Influence of remuneration on firm performance of telecommunication firm in Airtel Head Office, Rwanda". International Journal of Advanced Scientific Research and Management 7, nr 2 (20.02.2022): 1. http://dx.doi.org/10.36282/ijasrm/7.2.2022.1844.

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AnithaRajathi, Dr V. M., i Siva M. "A Study on Service Quality and Customer Satisfaction in Bharti Airtel at Tiruchirappalli Region". International Journal of Trend in Scientific Research and Development Volume-2, Issue-3 (30.04.2018): 2150–53. http://dx.doi.org/10.31142/ijtsrd11313.

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Jyoti, Jeevan, i Asha Rani. "High performance work system and organisational performance: role of knowledge management". Personnel Review 46, nr 8 (6.11.2017): 1770–95. http://dx.doi.org/10.1108/pr-10-2015-0262.

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Purpose The purpose of this paper is to explore the high performance work system through ability, motivation and opportunity model (Jiang et al., 2013) and its impact on organisational performance. Further, the mediating role of knowledge management between high performance work system and organisational performance has also been evaluated. Design/methodology/approach Questionnaire technique has been used to collect the data from managers (n=58) and employees (n=246) working in telecommunication organisations in Jammu and Kashmir (North India). Data collected have been validated using the exploratory factor analysis and confirmatory factor analysis. Hypotheses have been tested through structural equation modelling with the help of AMOS and SmartPLS3 softwares. Further, theoretical, managerial and socio-economic implications have also been discussed. Findings The study indicates that high performance work system positively affects organisational performance. Further, knowledge management act as a mediator between high performance work system and organisational performance. Research limitations/implications The study has been conducted only in the private telecommunication sector (Airtel, Aircel, Tata Indicom, Idea, Reliance, Vodafone). Further, the study being limited to telecommunication sector can be extended in other sectors also. Practical implications In order to create superior work system, management should focus on ability-enhancing initiatives such as extensive job training, computer-based training, etc. on regular basis. Employees should be rewarded extrinsically as well as intrinsically to keep them motivated to achieve higher levels of performance. Further, management should empower the employees through decentralisation of authority, participative decision making, etc. Besides this, management should also instil the knowledge culture in the organisation in order to enhance the knowledge capability of the employees. Originality/value This study contributes to the literature by identifying the black box using knowledge management to understand the relationship between high performance work system and organisational performance in the telecommunication sector.

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Jyoti, Jeevan, i Manisha Dev. "The impact of transformational leadership on employee creativity: the role of learning orientation". Journal of Asia Business Studies 9, nr 1 (5.01.2015): 78–98. http://dx.doi.org/10.1108/jabs-03-2014-0022.

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Purpose – This research aims to explore the relationship between transformational leadership and employee creativity. In addition, we intend to study the moderating role played by learning orientation in the relationship between transformational leadership and employee creativity. Design/methodology/approach – Data have been collected from employees working at the Airtel and Aircel call centers of J&K (India). A two-step approach to structural equation modeling (SEM) was applied. Confirmatory factor analysis was conducted to assess the proposed measurement model fit and construct validity. The structural model was generated to test the significance of the theoretical relationships. Findings – The results revealed that there is a positive relationship between transformational leadership and employee creativity, and it is being moderated by learning orientation. Research limitations/implications – Although this study expands our knowledge about the role of learning orientation between transformational leadership and employee creativity, the prospects for further research are still present. The cross-sectional design of study might not have been able to extract the true essence of the cause-and-effect relationship between transformational leadership and employee creativity. Practical implications – Transformational leaders promote followers’ creativity, so the management may find it valuable to invest in transformational leadership training for supervisors and team leaders, or use personality testing to screen for high-caliber candidates, who have high potential of becoming a transformational leader. The characteristics of a transformational leader, when coupled with the learning orientation of employees, yield positive results in the form of employee creativity, which managers can use to generate sustainable competitive advantages for their organizations. Originality/value – This paper is original, as it contributes to existing theory by establishing the moderating role played by learning orientation in between transformational leadership and employee creativity. The moderation has been proved via SEM with the help of latent constructs, which is seldom done.

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Ahsan, Mohammad Kamrul. "A Comparative Analysis of Customers’ Satisfaction of Telecommunications Industries: A Reference from Bangladesh". Global Disclosure of Economics and Business 6, nr 2 (31.12.2017): 71–84. http://dx.doi.org/10.18034/gdeb.v6i2.118.

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This is basically an analytic paper. Here the researcher has made a comparative analysis of customers’ satisfaction of Banglalink, Grameen Phone, Robi and Teletalk Telecommunication Companies in Bangladesh. An ordered questionnaire is organized to collect primary data from 400 customers from the customer care centers in the Sylhet City from Bangladesh. The researcher uses random and convenience sampling methods in this paper to collect data. The researcher selects fifteen independent variables to compare the customers’ satisfaction. Descriptive statistics, t-statistics, and ANOVA have been used in here to analyze the data. The findings have shown that the customers of Robi Telecommunication Company are more satisfied than the other companies. The researcher has thought that this effect may be the effect of merging with Robi and Airtel.

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AGARWAL, PANKAJ. "Job stress and employees’ productivity in telecommunication sector of Nigeria". Turkish Journal of Computer and Mathematics Education 09, nr 01 (2018): 408–22. http://dx.doi.org/10.36893/tercomat.2018.v09i01.408-422.

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People frequently experience stress while they go about their regular lives at home, school, and work. This study looks at workplace stress and how it affects workers' productivity. Using descriptive data analysis, correlation, and regression analysis using SPSS version 22, five factors that contribute to workplace stress were examined: inadequate working conditions, bullying/harassment, increasing workload, hostile work environment, and downsizing. 110 of the 120 questionnaires that were sent to the employees of MTN, Globacom, Airtel, and Etisalat were successfully completed and returned. The results indicated a bad correlation between employee productivity and job stress. According to the research, employers of labour should take every precaution to make sure that there is no stress at work. Moreover, hiring occupational psychologists and stress management specialists is advised

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Uzoagba, Ogechukwu, Boniface Mbah, Chukwuma Okeke, Gloria Okeke i Chukwunonso Uzoagba. "Subscriber Perceptions about the Slogans of GSM Network Providers in Nsukka Urban, Southeast Nigeria". Journal of Humanities and Social Sciences Studies 5, nr 5 (29.04.2023): 07–20. http://dx.doi.org/10.32996/jhsss.2023.5.5.2.

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This paper studied subscribers' perception of General System for Mobile Communication (GSM) services, which they receive from network providers in light of their claims, which were encapsulated in their slogans. The study's primary objective was to find out if these GSM operators, mainly AIRTEL, ETISALAT, GLOBACOM and MTN, lived up to their claims in terms of the quality of services rendered to their subscribers. The two independent variables used in the study were age and location, while customers' satisfaction was the dependent variable. The study's findings show that each of these GSM network providers violated the maxims of quantity and quality to various degrees by not providing good quality calls, SMS and internet services to their customers as they claimed in their slogans.

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Bassey Jeremiah Ekah, Joel Iloke i Ukoette Jeremiah Ekah. "Tropospheric influence on dropped calls in mobile networks". Global Journal of Engineering and Technology Advances 10, nr 2 (28.02.2022): 083–93. http://dx.doi.org/10.30574/gjeta.2022.10.2.0039.

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It is common knowledge that tropospheric variables affect signals, thereby distorting coverage. Since the major factor affecting dropped calls is coverage and the penetration depth of the signal strength transmitted by a wireless system determines its coverage, therefore, there is a tendency for tropospheric variables to affect dropped calls. This research investigates the effects of relative humidity, wind speed, rainfall and temperature on dropped calls for four mobile networks (MTN, Airtel, Globacom and 9mobile) in Cross River State, Nigeria. Six years data of weather variables collected from the Nigerian Meteorological Agency (NiMet), Cross River State and six years Drop Call Rate (DCR) data obtained from the telecommunications regulatory body, Nigerian Communication Commission (NCC), was used for this study, both spanning from January 2015 to December 2020. From the collected data, graphs were plotted and, in each case, the DCR of the mobile networks were the dependent variables while the tropospheric variables were the independent variables. Also, regression models were obtained to forecast the DCR of each network, provided the tropospheric variable at each given period is known. Finally, the variables were correlated to give a picture of how each tropospheric variable related to the DCR of the mobile networks. For MTN and 9mobile networks, a low positive correlation was obtained for rainfall and relative humidity, a highly positive correlation was obtained for wind speed while a lowly negative correlation was obtained for temperature. For Airtel network, a moderately negative correlation exists between DCR and relative humidity/temperature while a low positive relationship existed for rainfall. However, a low negative relationship was observed for wind speed. For Globacom network, a moderately negative and a moderately positive relationship was obtained for rainfall and relative humidity respectively while a highly positive and a lowly negative correlation was obtained for temperature/wind speed against DCR. This result will be very useful to the meteorologist, mobile network planners and the network operators.

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Ologeh, IO, TO Olorunfemi i I. Oluwatosin. "The assessment of the effect of corporate social responsibility on staff’s effectiveness in Airtel Nigeria". Global Journal of Social Sciences 13, nr 1 (14.05.2015): 41. http://dx.doi.org/10.4314/gjss.v13i1.4.

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B S, Anusha. "Evaluation of FCFF in Post Acquisition - A Case Study of Bharti Airtel acquiring Zain Africa". International Journal for Research in Applied Science and Engineering Technology 6, nr 6 (30.06.2018): 1292–96. http://dx.doi.org/10.22214/ijraset.2018.6189.

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Dhir, Sanjay, Viput Ongsakul, Zafar U. Ahmed i Rishabh Rajan. "Integration of knowledge and enhancing competitiveness: A case of acquisition of Zain by Bharti Airtel". Journal of Business Research 119 (październik 2020): 674–84. http://dx.doi.org/10.1016/j.jbusres.2019.02.056.

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