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1
Fiser, Margaret L. "Marketing strategies of selected small county fairs in northern Wisconsin". Online version, 1998. http://www.uwstout.edu/lib/thesis/1998/1998fiserm.pdf.
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Nolting, Jacqueline Michele. "Mitigating zoonotic disease transmission among youth participating in agricultural exhibitions". The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu1523853465813264.
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Shockley, Andrea Erin. "The utilization of fairgrounds, past, present, and future in five western states". Thesis, Montana State University, 2005. http://etd.lib.montana.edu/etd/2005/shockley/ShockleyA1205.pdf.
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Ankrom, Sharon J. "Perceptions of ethical practices in youth livestock shows". Morgantown, W. Va. : [West Virginia University Libraries], 2009. http://hdl.handle.net/10450/10519.
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Thesis (M.S.)--West Virginia University, 2009.Title from document title page. Document formatted into pages; contains vi, 122 p. : col. ill. Vita. Includes abstract. Includes bibliographical references (p. 51-53).
5
Meyer, Paula. "Will the show go on? a marketing concept analysis of the management effectiveness of agricultural show societies in Australia /". View thesis, 2008. http://handle.uws.edu.au:8081/1959.7/35888.
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Thesis (M. Commerce (Hons.)) -- University of Western Sydney, 2008.A thesis submitted to the University of Western Sydney, College of Business, School of Marketing, in fulfilment of the requirements for the degree of Master of Commerce (Honours). Includes bibliographical references.
6
Meyer, Paula. "Will the show go on? : a marketing concept analysis of the management effectiveness of agricultural show societies in Australia". Thesis, View thesis, 2008. http://handle.uws.edu.au:8081/1959.7/35888.
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Agricultural shows are community-based festivals that represent a majority of festivals staged in rural destinations within Australia. Recent anecdotal evidence indicates their survival is being threatened. Declines in the overall number of shows and visitor attendance have been widely reported, yet an analysis of the reason for these declines has not been investigated. Agricultural shows are managed by volunteers within not-for-profit show societies who are finding it difficult to survive in an increasingly competitive and challenging external environment. Little is understood about these show societies, their volunteer managers and the management effectiveness. This study has addressed these gaps by investigating show society management effectiveness by means of a marketing concept paradigm. A case study method employing qualitative in-depth interviews with key show society members and other stakeholders was conducted on one agricultural show. Findings reveal that this show society is managed by volunteers whose primary involvement motivation is based upon self-interest in one or more components of the show. The majority of these individuals do not have management skills and expertise required to manage a festival and whilst it is important to note their volunteering contribution, it is this lack of skills and knowledge that has prevented a systematic approach to management. There is no attempt at consumer research, strategic planning, organisational planning or volunteer recruitment. The show programs do not change to reflect the current needs of the community, rather what is affordable, who can organise it and what has always been done. As a result, the case study show society is not employing a marketing concept orientation but a product concept orientation. This study concludes that without this focus, the show society will be ill equipped to meet changing customer demands and stay abreast of competitors. To assist agricultural shows to manage future challenges and adopt a marketing concept, a theoretical model has been proposed that incorporates existing frameworks and this study’s findings.
7
Fiumerodo, Maria Teresa. "Celebrating community and cuisine tradition and change in the Sagre festival in Italy /". Diss., Restricted to subscribing institutions, 2008. http://proquest.umi.com/pqdweb?did=1481673841&sid=1&Fmt=2&clientId=1564&RQT=309&VName=PQD.
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Back, Luani. "Viabilidade de um processo de vigilância tecnológica para organizações de pesquisas agropecuárias". Universidade Tecnológica Federal do Paraná, 2014. http://repositorio.utfpr.edu.br/jspui/handle/1/926.
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CAPES; CNPq; PAEAcompanhar o avanço tecnológico através da disseminação de informações é uma alternativa para amenizar os obstáculos do mercado relacionados ao acelerado crescimento tecnológico. O levantamento de informações de cunho tecnológico pode ocorrer por intermédio da vigilância tecnológica, que consiste em uma ferramenta de gerenciamento de informações. Visto a importância da agropecuária para o Brasil e o elevado número de pesquisas voltadas a este setor, este trabalho tem por objetivo viabilizar um processo de vigilância tecnológica para organizações de pesquisas agropecuárias. Para alcançar este objetivo analisou-se sistematicamente a literatura disponível em base de dados para a construção de referencial teórico para embasar as demais fases do estudo, que compreenderam a identificação das práticas de gestão de informações tecnológicas em eventos agropecuários, por parte dos centros de pesquisas agropecuárias e a análise das fontes de informação das organizações de pesquisas agropecuárias disponíveis na web, que visem à difusão da informação e transferência de tecnologia entre essas organizações de pesquisas agropecuárias e os produtores rurais. Verificou-se que é preciso aprimorar a gestão das informações tecnológicas produzidas pelos eventos estudados, a fim de que se possa gerar conhecimento para o público não participante do evento, assim como aprimorar as técnicas de gerenciamento de informações tecnológicas utilizadas pelas organizações de pesquisa em questão, visto que os usuários encontram dificuldades de acesso à informação e em alguns casos até mesmo a inexistência delas. Com o estudo de uma sequência de passos para o desenvolvimento da vigilância tecnológica, apresentados pela literatura e adaptado para o cenário estudado, foi possível constatar que é viável o desenvolvimento de processo de vigilância aplicado às organizações de pesquisas agropecuárias, que possibilitará a obtenção de informações para aplicar novas tecnologias, criar novos produtos e avaliar possíveis impactos de um evento ou mudança no ambiente, reduzindo riscos para os usuários das informações difundidas e garantindo a sobrevivência da agricultura e do agronegócio. Essas informações podem ainda servir de apoio à inovação, visto que na agricultura é necessário identificar fontes de inovação para o setor, tendo como base as trajetórias tecnológicas, que envolvem a geração de conhecimentos que se inicia com resultados da vigilância tecnológica.
Accompany technological advancement through the dissemination of information is an alternative to lessen the obstacles related to the rapid technological growth market. The survey information technological nature can occur through technological surveillance which consists of a tool for managing information. Seen the importance of agriculture for Brazil, and the many research efforts for this sector, this paper aims at facilitating a process of technological surveillance of agricultural research organizations. To achieve this goal we analyzed systematically the available the literature database for the construction of a theoretical framework that served as the basis the other phases of the study, which comprised the identification of management practices on agricultural information technology events, by the centers agricultural research, and analysis of information sources of agricultural research organizations available on the web, aimed at disseminating information and technology transfer between these rural agricultural research organizations and producers. It was found that it is necessary improve the management of technological information produced by the studied events, so that it cannot generate knowledge for the public participant of the event, as well as improve the technical management of technological information used by research organizations concerned since users find it difficult to access information and in some cases even lack of them. With the study of a sequence of steps for the development of technological surveillance, presented in the literature and adapted to the scenario studied, it was found that it is feasible to develop a monitoring process that applied to agricultural research organizations, which enable obtaining information to apply new technologies, create new products and to assess the possible impacts of an event or change in the environment, reducing risks to users of the information disseminated and ensuring the survival of agriculture and agribusiness. These informations can also serve to support innovation, since agriculture is necessary to identify the sources of innovation for the sector, based on the technological trajectories, involving the generation of knowledge that begins with the results of technological surveillance.
9
Eellend, Johan. "Cultivating the Rural Citizen : Modernity, Agrarianism and Citizenship in Late Tsarist Estonia". Doctoral thesis, Stockholm : Huddinge : Department of History, Stockholm university ; Södertörns högskola [distributör], 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-7026.
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Nestor, Jared N. "Unethical practices in exhibiting animals as observed by West Virginia extension agents and high school agriculture teachers". Morgantown, W. Va. : [West Virginia University Libraries], 2001. http://etd.wvu.edu/templates/showETD.cfm?recnum=1833.
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Thesis (M.S.)--West Virginia University, 2001.Title from document title page. Document formatted into pages; contains vi, 46 p. Vita. Includes abstract. Includes bibliographical references (p. 29-30).
11
Claudy, Joanna. "Rare Breeds and 4-H Youth: Rare Breed Exhibition within Poultry and Rabbits at Midwest State 4-H Fairs". The Ohio State University, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=osu1618409590124577.
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Coufal, Dustin Wayne. "Trends in Texas youth livestock exhibition and County Extension agent perceptions and adoption of quality counts". [College Station, Tex. : Texas A&M University, 2007. http://hdl.handle.net/1969.1/ETD-TAMU-2412.
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Szablewski, Christine Marie. "Evolution of Influenza A Viruses in Exhibition Swine and Transmission to Humans, 2013-2015". The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu151388886442666.
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14
Bernat, Cory Anne. ""Beans are bullets" and "Of course I can!" exhibiting war-era posters from the collection of the National Agriculture Library". College Park, Md. : University of Maryland, 2009. http://hdl.handle.net/1903/9846.
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Thesis (M.A.) -- University of Maryland, College Park, 2009.Thesis research directed by: Dept. of History. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
15
Raduget, Nicolas. "Les acteurs et les voies de la mise en valeur du patrimoine alimentaire de la Touraine des années 1880 à 1990". Thesis, Tours, 2015. http://www.theses.fr/2015TOUR2016/document.
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Cette étude entend observer l'intérêt pour les spécialités alimentaires de Touraine et leur mise en valeur par une multitude d'acteurs. Elle part de la fin du XIXe siècle, qui a vu se développer un régionalisme incluant la gastronomie, et s’arrête à la fin du suivant, au moment où la notion de patrimoine se généralise et prend sa forme actuelle. La réflexion sur l’émergence de ce patrimoine alimentaire est au coeur d'une vision large croisant la thématique agricole, la dynamique régionaliste – tant sur le plan de l'action politique que sur celui de registres culturels multiformes –, et l'identité touristique du « jardin de la France ». Les acteurs impliqués construisent une identité régionale par la promotion des centres d'intérêt touristique et oeuvrent pour soutenir l'attractivité locale. Les comportements évoluent dans le temps, allant de la démarche qualitative à la dynamique commerciale à outrance, d’un intérêt marqué pour le « terroir » à un certain détachementThis study aims at observing the interest in Touraine food specialities and how they were promoted by various players. Starting from the 1880s, with the appearance of regionalism (an integral part of which is gastronomy), our study ends in the late 20th century, when the notion of heritage becomes widespread and gets its current form. Thanks to the meeting of the agricultural theme, regionalist dynamics (politically and culturally speaking), and the tourist identity of the “Garden of France,” the emergence of food heritage is reflected on. All involved players build up a regional identity through the promotion of centres of tourist interest and set their sights on sustaining local attractiveness. The behavioural evolution throughout the period is observed, ranging from qualitative approach to excessive commercial drive; from strong interest in “terroir” to a certain detachment from it
16
Le, Gras Claude A. "The shaping of a new order in the west : the influence of Winnipeg's agricultural and industrial exhibitions, 1870-1915". 2006. http://hdl.handle.net/1993/3303.
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Exhibitions embody notions of power, culture, and history. The study of exhibitions from 1870 to 1915 in Winnipeg shows how a middle-class agenda dominated these events. In an era of profound change, exhibition advocates sought to coax stability through popular assent. The study attempts to explain how exhibitions, as a mechanism of order, were inherently contradictory. Hegemonic elements, which sought to impress the desirability of system and harmony, simultaneously attempted to break down established habits, values, and expectations and replace them with new ones. The exhibition began as an idea that reflected the social thinking of the day and as a model that provoked action. It was the Victorian state of mind that attributed political, economic, and cultural importance to exhibitions and weighed them down with ideological and historical burdens. As a consequence, the study of the purposes of exhibition seeks to clarify the limited identity we are left with today.
17
Meyer, Paula, University of Western Sydney, College of Business i School of Marketing. "Will the show go on? : a marketing concept analysis of the management effectiveness of agricultural show societies in Australia". 2008. http://handle.uws.edu.au:8081/1959.7/35888.
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Agricultural shows are community-based festivals that represent a majority of festivals staged in rural destinations within Australia. Recent anecdotal evidence indicates their survival is being threatened. Declines in the overall number of shows and visitor attendance have been widely reported, yet an analysis of the reason for these declines has not been investigated. Agricultural shows are managed by volunteers within not-for-profit show societies who are finding it difficult to survive in an increasingly competitive and challenging external environment. Little is understood about these show societies, their volunteer managers and the management effectiveness. This study has addressed these gaps by investigating show society management effectiveness by means of a marketing concept paradigm. A case study method employing qualitative in-depth interviews with key show society members and other stakeholders was conducted on one agricultural show. Findings reveal that this show society is managed by volunteers whose primary involvement motivation is based upon self-interest in one or more components of the show. The majority of these individuals do not have management skills and expertise required to manage a festival and whilst it is important to note their volunteering contribution, it is this lack of skills and knowledge that has prevented a systematic approach to management. There is no attempt at consumer research, strategic planning, organisational planning or volunteer recruitment. The show programs do not change to reflect the current needs of the community, rather what is affordable, who can organise it and what has always been done. As a result, the case study show society is not employing a marketing concept orientation but a product concept orientation. This study concludes that without this focus, the show society will be ill equipped to meet changing customer demands and stay abreast of competitors. To assist agricultural shows to manage future challenges and adopt a marketing concept, a theoretical model has been proposed that incorporates existing frameworks and this study’s findings.M. Commerce (Hons.)
18
LIN, PO-CHENG, i 林柏成. "Local Residents' Attitudes toward Tourism Development of Agricultural Products Exhibition -The Case of the Lugu Township Competition Tea Exhibition". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/bp29qh.
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碩士國立雲林科技大學
休閒運動研究所
104
Lugu competition tea exhibition had the largest number of people to visit it and buy competition tea, it is also the biggest tea exhibition in Taiwan. The purpose of this paper is to explore local residents' attitudes toward tourism development of agricultural products exhibition. The research focuses on competition tea exhibition at Lugu, Nantou. Participants were twelve local residents in Lugu. In order to understand local residents' attitudes toward tourism development of competition tea exhibition, I used a naturalistic qualitative approach, date were collected using semi-structured in-depth interviews lasting from 50 to 70 minutes. Interviews were tape-recorded and transcribed verbatim, and the transcripts were returned to interviewees for comments. The transcripts were then subjected to analysis. The finding revealed that local residents embrace positive and supportive manner regarding the tourism development, includes improve township's local tourism and provide job opportunities for local residents. However, transportation and environment need to improve, local residents hoping organizer to result the problem. Based on these finding, this study not only gave some suggestions for exhibition, but also proposed some future research directions.
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Lai, Hung-Cheng, i 賴宏晟. "Sales Design Creation of Taoyuan County agricultural special products for Japan Exhibition". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/91706153353510201447.
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碩士中原大學
商業設計研究所
97
To face the openness of the international free market (The World Trade Organization (WTO)), and that is just an opportunity for our country to expand agricultural special product to international market. Our country to have a lot of international competitiveness fine agricultural special product, enough to fair play comes through the international platform of unlimited trade. A professor (Wu RongJie, 2005.5) of the NTU agricultural economics had advocated ‘besides the price, the brand influences consumers to buy and use the important factor. ’, that is agricultural special product make strengthen at the design of visual brand and improve value added, make foreign manufacturer and consumer have wonderful impression, then to make order and purchase. Began in the 2004, the council of agriculture executive yuan assist all county and municipal governments to expand the safe, high-quality and characteristic agricultural special product in having jurisdiction over to the international market, and combine local and international outsourcing professional design company of the innovation of the tactics and package, to represent the fine image of the agricultural, fishing and livestock product of our country. The council of agriculture executive yuan coach amounted to 48 family time from 2004 to 2006 to reach image of raising, set up brand, improve, pack, improve value, overseas to popularize and create higher operating income plan goal, and always the exporting value was up to 34.3 hundred million dollars for the agricultural products of 1996, relatively grew up 4.1% in 1995. This text creator is very honored to cooperate with the agricultural extension of Taoyuan County Government in the 2008, and is responsible to the exhibition marketing plan of importing to Japan of agricultural special product, I will probe into and find that the agricultural special product of Taoyuan County Government are lack for visual characteristic, so I devote myself to create and provide the local characteristic agricultural product brand vision of Taoyuan County Government, and combine local culture, with this fair, drive the international sightseeing and for activate with the local agricultural industry for Taoyuan County Government. This text will analyze the pluses and minuses of visual design on U.S.A. (Dole) , FORMOSA GROWER INTERNATIONAL Corp. , and Yinchuan Sustainable Farm, and collect the design relevant materials of Oncidium Gower Ramsey, Green Bamboo Shoots, and Oriental Beauty Tea from the agricultural extension of Taoyuan County Government, design the works of local characteristic and internationalization in Taoyuan County.
20
KUO, YU-HSUAN, i 郭宇軒. "Elementary School Students’ Knowledge and Interest Toward Agricultural Science and Technology - A Case Study of Taiwanese Agricultural Exhibition Hall". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7z9v4a.
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碩士國立高雄師範大學
工業科技教育學系
107
The purpose of the research is to observe the changes and differences after the fifth and sixth graders visits Taiwan Agricultural Story Exhibition Hall in the National Science and Technology Museum. The study was conducted mainly with survey techniques. The "interest survey scale" and "agricultural science and technology cognition scale" were developed and used for the pretest and posttest. A total of 227 questionnaires collected from Semptember to November in 2018 were distributed, and 227 valid questionnaires were returned. Through descriptive statistics, single sample t-test, one-way repeated Measured ANOVA, paired sample t-test and ANCOVA the differences between the pretest and posttest of agricultural science and technology cognition and personal interest were analyzed. Also, to know the differences of the chilren with various backgrounds, one-way ANOVA is applied. Finally, to check the relevence of learning effect between personal interst and agricultural science and technology, Pearson Correlation was used. The results showed that the primary school children's cognition of agricultural science and technology had been significantly improved after visiting the exhibition hall. Among them, the scores of the genetic code level were the highest, and the individual interest level was significantly increased. Next, the students with different background had significantly increased their knowledge of agricultural science and technology, especially the girls and those who had experience in planting flowers and plants. Third, the children who had higher grades on natural science had a significant increase in potential interest. Eventually, there is no significant correlation between the learning effectiveness of agricultural science and technology cognition and personal interests. Based on the results of this study, it is suggested that students should be encouraged to participate in agricultural science and technology-related activities, which helps students deeped impression with it and raise their learning effect. At the same time, practical experience and informal teaching may let children immerse into the situation, enhancing their learning interests.
21
Wang, Shu-tzu, i 王淑子. "A study of the local government develop agricultural cultural creative industries--An example of tropical agricultural exhibition of Pingtung Country". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/42999921717257561940.
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碩士南華大學
美學與視覺藝術學系碩士班
98
The purpose of this study is to explore the development of the local government develop agricultural cultural creative industries and its management model. The study uses the case of tropical agricultural exhibition of Pingtung County as an example to accomplish the study goals. There were three methodologies, document analysis, observation, and interview, adopted in this study to understand the developmental situations and characteristics of the tropical agricultural exhibition of Pingtung County. At the same time, the strategies and benefits of the activities of the local government agricultural cultural creative industries were explored. Further, the sustainable strategies of the local development of the agricultural cultural creative industries were studied and planned to construct workable models of the local government develop agricultural cultural creative industries. Through more than four years'' study, The study found that there were unlimited developmental space for the cultural creative industries. The models of the domestic local governments develop agricultural cultural creative industries were similar. There are advantageous foundations of the domestic local governments to develop agricultural cultural creative industries. The conclusions of this study as follow: 1. The domestic agricultural cultural creative industries are rose and developed gradually. 2. The agricultural cultural creative industries needs across industries integration. 3. The bottle neck of the domestic agricultural cultural creative industries waits for breaking through. 4. The adjustments of the role of the local government in developing agricultural cultural creative industries are needed. 5. The sustainable strategies of the local development of the agricultural cultural creative industries include: (1) To deepen the knowledge and attentions of the governer and the administrative team of the agricultural cultural creative industries. (2) To establish a team-type working unit for pushing the agricultural cultural creative industries. (3) To establish a consult team for the agricultural cultural creative industries. (4) To plan the project and policy of the agricultural cultural creative industries of the local government and its marketing. (5) To train personnel for the agricultural cultural creative industries. (6) To cultivate and promote the agricultural cultural creative industries climates. (7) To develop the award policy of the agricultural cultural creative industries and provide resources. (8) To help searching and exploring the topics and resources of the agricultural cultural creative industries. (9) To provive guideances and helps for the intedisciplinary. (10) To guide the private industry adopts the strategic alliance. (11) To guide and help the learning and observe from the benchmark. (12) To guide the production and marketing. Finally, according to the findings and conclusions of the study, the suggestions to the local governments, the workers of the agriculture, fishery, and livestock farming, follow-up researchers, and domestic research institutes are proposed.
22
Yuan, Tu Hsing, i 凃星源. "Study of Taiwan agricultural products exhibition fair of Sale: In Gukeng Township, Yunlin County Green Tunnel Case". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/6a87n6.
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碩士環球科技大學
公共事務管理研究所
104
Purpose of this study to explore why Gukeng village green tunnel can jump to become the most casual Yunlin County、Natural and cultural landscape、Diversified environment green landscaping Sightseeing Attractions Herald？It is simple Gukeng rural agricultural production within the spindle，Then develop Gukeng Huashan village green tunnel and leisure travel areas create high visibility，Initiation of local communities want to take forward a Green Township Gukeng high image business district of the western plains region，And fight the natural landscape、cultural arts and leisure resort，Will attract a lot of tourists swarm to sightseeing within Gukeng rural tourism and consumption，While increasing sales of agricultural products in the ground、Raise awareness and promote the economic prosperity of the region Gukeng boom。 In the interview recording method used in the present study，Expectations can penetrate the township to build a green economy Gukeng activation of new agro- gold district lifeline open-air bazaar，Innovative products and coffee Gukeng、Experience implement cultural and creative DIY、Township tour with the whole series of ecological tourism，Expand Gukeng coffee quality in the area that can be outstanding、Taste very good，Therefore, many domestic consumers alone thick favorite，In addition to the grind beans to brew coffee products，A vendor who then develop all kinds of new product innovation approach，As we have now been successfully developed coffee wine、Coffee enzyme vinegar、Coffee sausage、Malt coffee cake，Tourists who have received high evaluation，Not just sell coffee，Also has a full product development capabilities，Only innovation and change，Providing consumers with more different options，Therefore, in the potential market consumption capacity is limitless。
23
LEE, TUNG-LUNG, i 李棟隆. "The Research of Applying Panoramaic Technology on Multimedia Landscape Exhibition--An Example of Yan-Shan Leisure Agricultural Area". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/97cft8.
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碩士正修科技大學
資訊管理研究所
103
Image-based virtual reality (Image-Base VR) Panoramic has been used in multimedia displays, including home sales, National Scenic display or store interior displays. Unfortunately most of them rely on PC flash, not applying website design to leisure agricultural websites, or use mobile device supported platform to enhance the availability of leisure agriculture web services. This research mainly uses "Hillside Leisure Agriculture Area" as case study, constructs a network information platform that works for both desktop computer and mobile devices. In the research, there are examples of spots using 720-degree panorama image-based virtual reality, with HTML5, CSS3. They bring viewers immerse experience with visual panorama in addition to the the original page view, so the IT service of leisure agriculture area can be more complete and more comprehensive.
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Tsai, Kuen-Tai, i 蔡坤泰. "An empirical study of the relationships among perceived service quality, satisfaction and behavioral intention for leisure farm：The case of Ping-Tung agricultural products exhibition". Thesis, 2006. http://ndltd.ncl.edu.tw/handle/64874158768853738282.
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碩士國立中山大學
企業管理學系研究所
94
In order to meet the demand of expanding leisure tour market and to reduce the impact on agriculture because of joining the World Trade Organization (WTO), the government actively promotes the policy of ''recreation agriculture'' and hopes to upgrade the agriculture by ways of adopting the managerial concept and idea of travel service. Because ''recreation agriculture'' has been lacking a set of approval procedures and rating standards, leisure farm visitors maybe choose the inferior leisure farms with poor service quality in lack of ample information. The tourists with bad experiences about leisure farms will not visit leisure farms in the future. That will greatly influence the future development of '' recreation agriculture ''. This study aims at setting up a service quality measure of leisure farms and offers it to the government for reference in setting up the authentication and rating system. In addition, this study also investigates the interrelationships among customer’s perceived service quality, satisfaction and behavioral intention. By understanding and endeavoring to improve those defects of service, the leisure farms can promote visitors'' satisfaction and revisiting willingness effectively and subsequently enforce their competitiveness. In order to prove the fitness of the construct model to '' recreation agriculture '', this research adopts statistical software SPSS to verify the reliability of the measure and make the factor analysis. This study also uses software AMOS as a tool to build and analysis the linear structure model for the latent constructs of perceived service quality, customer’s satisfaction and behavioral intention. The objects of this study are visitors of the tropical agricultural products exhibition of Ping-Tong, The investigation method adopted for this study is granting the questionnaire to visitors at random. The analysis result shows, visitors are most unsatisfied about following service items, including insufficient equipments for the disability person and other auxiliary equipments, such as pavilion and sun-shading seats, the attendants of the leisure farm lack the professional knowledge about agriculture and service. Another finding of this study is that students of elementary school and junior high school are apparently more satisfied with ''perceived service quality'' and ''customer’s satisfaction'' than other visitors. Because visitors from Ping-Tong county pay lower ticket price than that for visitors from other counties, visitors from Ping-Tong county feel more satisfied about the construct of '' service value ''. Path analyses verify the following hypothesis, ''perceived service quality'' can positively influence ''customer’s satisfaction'', and ''customer’s satisfaction'' can positively influence ''behavioral intention'', but ''perceived service quality'' can not directly influence ''behavioral intention''. The managerial implications based on this study are: 1.The manager of the leisure farm should devote to improve the auxiliary equipments and attendants'' agricultural knowledge and service skills in solving the service disputes. 2.Strengthen marketing for students of elementary school and junior high school to increase visitors. 3.Narrow the disparity of ticket price for visitors from Ping-Tong county and other counties to encourage people of other counties to visit the leisure farm.
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FENG, CHUN-CHIEH, i 馮濬傑. "A Study on the Marketing Effectiveness and Satisfaction of Farmers After Participating Agriculture Product Exhibition on the Zhubei City Farmers Association". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/9m5d37.
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碩士中華大學
科技管理學系
105
This study is to discuss the marketing efficiency and exhibition satisfaction obtained from the new farmer's association in Zhubei City, and this paper explores the sale of farmers in the sales stalls of the farmers. A total of 101 valid questionnaires were issued, and the difference between the marketing background and the marketing efficiency and the satisfaction of the exhibition were discussed. The empirical results show that: (A) Farmers show the effectiveness of marketing effectiveness after the show growth. (B) The introduction of new products into the market, through the consumer response to the product, as a product improvement reference, through the consumer response to the product, as a product pricing reference, at the exhibition site to obtain orders in the exhibition after delivery, maintenance old customer relations, the establishment of new sales channels and brand or product awareness to improve the seven after-sales marketing efficiency issues, and some farmers background variables showed significant differences. (C) The farmers in the new farmer market are generally satisfied with the hardware facilities and the software services in the new farmers' market. (D) Different educational level of the farmers in the new farmer's hardware facilities satisfaction project, the stall line and indicators and refrigeration equipment and other factors are significantly different, and in the software service satisfaction project, the staff of the Service attitude, business assistance and exhibition publicity and advertising and other factors have significant differences, the other no significant difference. This study is based on the empirical results to provide Hsinchu County Zhubei City Farmers new farmer market management department as the future to improve service quality and management direction of the reference.