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Artykuły w czasopismach na temat "Advertising restrictions"
Mirza, Maryam. "Advertising Restrictions and Market Concentration in the Cigarette Industry: A Cross-Country Analysis". International Journal of Environmental Research and Public Health 16, nr 18 (12.09.2019): 3364. http://dx.doi.org/10.3390/ijerph16183364.
Pełny tekst źródłaTremblay, Victor J., i Kumiko Okuyama. "ADVERTISING RESTRICTIONS, COMPETITION, AND ALCOHOL CONSUMPTION". Contemporary Economic Policy 19, nr 3 (lipiec 2001): 313–21. http://dx.doi.org/10.1093/cep/19.3.313.
Pełny tekst źródłaSviták, Jan, Jan Tichem i Stefan Haasbeek. "Price effects of search advertising restrictions". International Journal of Industrial Organization 77 (czerwiec 2021): 102736. http://dx.doi.org/10.1016/j.ijindorg.2021.102736.
Pełny tekst źródłaPetty, Ross D., Sandra E. McKay, Mary Jane Dundas i John W. Yeargain. "The FDA's Proposed Rules Regulating Tobacco and Underage Smoking and the Commercial Speech Doctrine". Journal of Public Policy & Marketing 15, nr 2 (wrzesień 1996): 296–303. http://dx.doi.org/10.1177/074391569601500210.
Pełny tekst źródłavan den Bergen, Kimberley. "Advertising Restrictions versus the Freedom to Provide Services". Legal Issues of Economic Integration 41, Issue 3 (1.08.2014): 305–14. http://dx.doi.org/10.54648/leie2014018.
Pełny tekst źródłaDuffy, Martyn. "Econometric Studies of Advertising, Advertising Restrictions and Cigarette Demand: A Survey". International Journal of Advertising 15, nr 1 (styczeń 1996): 1–23. http://dx.doi.org/10.1080/02650487.1996.11104630.
Pełny tekst źródłaLauber, Kathrin, Daniel Hunt, Anna B. Gilmore i Harry Rutter. "Corporate political activity in the context of unhealthy food advertising restrictions across Transport for London: A qualitative case study". PLOS Medicine 18, nr 9 (2.09.2021): e1003695. http://dx.doi.org/10.1371/journal.pmed.1003695.
Pełny tekst źródłaZinn, C. "Australian ministers threaten restrictions on junk food advertising". BMJ 327, nr 7410 (9.08.2003): 380—d—0. http://dx.doi.org/10.1136/bmj.327.7410.380-d.
Pełny tekst źródłaMullins, Peter R. "The effects of advertising restrictions on tobacco consumption". Addiction 87, nr 11 (listopad 1992): 1599–600. http://dx.doi.org/10.1111/j.1360-0443.1992.tb02668.x.
Pełny tekst źródłaNorton, Seth W. "Advertising Restrictions and the Size Distribution of Firms". International Journal of Advertising 5, nr 1 (styczeń 1986): 59–72. http://dx.doi.org/10.1080/02650487.1986.11106953.
Pełny tekst źródłaRozprawy doktorskie na temat "Advertising restrictions"
Karsenty, Adrien. "Les apports de l’économie industrielle à l’analyse concurrentielle des marchés de réseau et services numériques". Thesis, Paris 2, 2017. http://www.theses.fr/2017PA020066.
Pełny tekst źródłaThis PhD thesis set the milestones that are relevant for the competitive analysis of markets based on network activities and digital products or services. This work counts three parts, designed as separate essays, and aims to appreciate the impact of the characteristics of these markets on their competitive dynamics. The first part of the thesis tackles the concentration issue of online platforms. We specify a model of two-sided market in order to appreciate the different levels of interdependence on online platforms linking on firms (or advertisers) on one side and audience or consumers on the other side. As a result, network effects (synergies and scale economies relating to the number of users) are such that any competitive advantage (first-mover advantage, better quality or market share…), as low as it can be, turns out to be durable. The second part deals with the “relevant market” delineation in horizontal mergers issue and suggest an application to the retail market for fixed broadband Internet access. We econometrically analyze the demand for broadband access in order to verify whether or not there exists a segmentation (or even a differentiation) of the demand depending on the access technologies that can be very fast broadband or regular broadband access technologies. The third part examines the effects of “ad-blocking” software on the media and content providers whose business model is based on free access. We also specify a model of two-sided market in order to appreciate the role that Internet service providers can play to internalize network effects and to curb congestion phenomena
WANG, HUAN-CHENG, i 王歡程. "The Influence of Advertising Disclosure, Promotion Restriction and Persuasion Knowledge on Consumer Evaluation". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/2662gw.
Pełny tekst źródła輔仁大學
企業管理學系管理學碩士班
105
In recent years, the methods of sales promotion become increasingly diverse, promotional advertising is still the most common marketing strategy. Most manufacturers use attractive slogans to catch consumers' attention. However, promotion is often accompanied by many restrictions, which are usually placed in disclaimers. The promotional restriction may make consumers have negative perception, so manufacturers often use ambiguous advertisement to show to consumers. The attractive words and pictures on the advertisements are clear presented but the limitations are not obvious. It is difficult for consumers to detect general restrictions in promotional activities at the first time; it may ultimately lead to the difference between real consumption and expectation. Consumers are easily affected by advertisement, which may change their evaluation and behavior. In the past, many researches focused on what types of advertising disclaimers can effectively deliver messages, as well as the presentation of time points, length of time, placement and font size, less research discussed the disclosure of promotional restrictions. Therefore, this research is going to discuss the interaction of consumer evaluation between promotional restriction and the disclosure of the advertising disclaimers. In addition, the consumer's own knowledge about manufacturers’ marketing strategy may also affect its evaluation and behavior. As a result, this research will also discuss the interaction of consumer evaluation between persuasion knowledge and advertising disclosure. This study conducted two experiments, mainly for the interaction of advertising attitude between promotional restriction and advertising disclosure, as well as the interaction of consumer evaluation between persuasion knowledge and advertising disclosure. Whether the consumer's advertising attitude influences promotion evaluation, brand attitude and purchase intention is also in the research scope. Two experiments are different by the promotional forms: the promotional form in study 1 is conditional discount, the promotional restriction which directly indicated the limitation for the applicable consumption in this promotion. The promotional form in study 2 is coupon, the promotional restriction which shows limitation of next-time-used coupon on the advertisement. Each study uses 2 (the extent of promotional restrictions) x 2 (the extent of advertising disclosure) with persuasion knowledge as a measured variable. The results were verified by these two experiments with SPSS PROCESS. The effective sample was 292 in Study 1 and 240 in Study 2, the results of these two experiments show that: compared to clear advertisement, when consumers find that advertisement is not clear, if the promotional restrictions are strict, the advertising attitude may have more negative reaction. In addition, no matter consumers find out the complete information or not, the higher the persuasion knowledge, clear advertisement may have more positive reaction on advertising attitude. If consumers don’t know the full information, although advertising attitude is not significantly negative when the disclosure is not clear, however, with the development of technology and the prosperity of social media, consumers have more access to collect information. Thus consumer’s persuasion knowledge is higher and higher and most consumers will finally find the complete promotional restrictions. Therefore, unclear advertisement has more negative reaction on advertising attitude. Moreover, the response to the advertising attitude will then affect promotional evaluation, brand attitude and purchase intention. The research results can help manufacturers that the consumer behavior when they contact promotional advertisement. No matter the extent of promotional restrictions, manufacturers should provide clear advertisement for consumers.
Książki na temat "Advertising restrictions"
Israel. Restrictions on the advertising and marketing of Tobacco: Laws and regulations. Haifa, Israel: Aryeh Greenfield-A.G. Publications, 2013.
Znajdź pełny tekst źródłaDeaton, Jerry. Restrictions on outdoor advertising devices in rural Kentucky: (88 House Resolution 220). Frankfort, Ky: Legislative Research Commission, 1990.
Znajdź pełny tekst źródłaCommission, Ireland Restrictive Practices. Report of study into concerted fixing of fees and restrictions on advertising in the engineering profession, 1987. Dublin: Restrictive Practices Commission, 1987.
Znajdź pełny tekst źródłaGreat Britain. Dept. of Trade and Industry., red. Services of professionally regulated osteopaths: A report on the supply of the services of professionally regulated osteopaths in relation to restrictions on advertising. London: H.M.S.O., 1989.
Znajdź pełny tekst źródłaCommission, Monopolies and Mergers. Services of medical practitioners: A report on the supply of the services of registered medical practitioners in relation to restrictions on advertising. London: H.M.S.O., 1989.
Znajdź pełny tekst źródłaCommission, Ireland Restrictive Practices. Report of study into concerted fixing of fees and restrictions on advertising in the accountancy profession, 1987. Dublin: Stationery Office, 1987.
Znajdź pełny tekst źródłaCommission, Monopolies and Mergers. Civil engineering consultancy services: A report on the supply of civil engineering consultancy services in relation to restrictions on advertising. London: H.M.S.O., 1989.
Znajdź pełny tekst źródłaCommission, Monopolies and Mergers. Civil engineering consultancy services: A report on the supply of civil engineering consultancy services in relation to restrictions on advertising. London: H.M.S.O., 1989.
Znajdź pełny tekst źródłaHogg, K. Anne. The role of advertising in brand building and the validity and marketing implications of further restrictions on tobacco promotion. (s.l: The Author), 1992.
Znajdź pełny tekst źródłaGreat Britain. Department of Trade and Industry. Financial Services Act 1986: Exceptions from restrictions on advertising : draft orderunder section 58(3) of the Financial Services Act 1986, specifying exemptions from section 57. London: Department of Trade and Industry, 1987.
Znajdź pełny tekst źródłaCzęści książek na temat "Advertising restrictions"
"RESTRICTIONS ON ADVERTISING". W European Handbook on Advertising Law, 737–46. Routledge-Cavendish, 1999. http://dx.doi.org/10.4324/9781843143444-109.
Pełny tekst źródła"Rules and restrictions". W Basics Advertising 01: Copywriting, 106–25. AVA Publishing SA, 2008. http://dx.doi.org/10.5040/9781350152892.ch-006.
Pełny tekst źródła"Product restrictions: commercial communications for food products". W European Handbook on Advertising Law, 106–32. Routledge-Cavendish, 1999. http://dx.doi.org/10.4324/9781843143444-15.
Pełny tekst źródła"Restrictions on the object of advertising Tobacco and alcoholic drinks and medicines". W European Handbook on Advertising Law, 782–93. Routledge-Cavendish, 1999. http://dx.doi.org/10.4324/9781843143444-114.
Pełny tekst źródła"Article 30 (Title I, Ch 2: Elimination of Quantitative Restrictions between Member States)". W European Handbook on Advertising Law, 136. Routledge-Cavendish, 1999. http://dx.doi.org/10.4324/9781843143444-17.
Pełny tekst źródłaAkel, Gökhan, i Gizem Candan. "Adoption of Online Advertising by Small and Medium Enterprises". W Moving Businesses Online and Embracing E-Commerce, 180–98. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8294-7.ch009.
Pełny tekst źródłaBecker, Sylvia. "“Let the Advertiser Beware”: Restrictions on Comparative and Misleading Advertising Under German Unfair Competition Law". W Dimensions of German Unification, 167–81. Routledge, 2019. http://dx.doi.org/10.4324/9780429046742-13.
Pełny tekst źródła"Contractual restrictions on the portability and management of online search advertising campaigns across Googles AdWords and competing platforms". W Competition Law and Big Data, 176–212. Edward Elgar Publishing, 2020. http://dx.doi.org/10.4337/9781788974264.00017.
Pełny tekst źródłaBarnhill, Anne, i Matteo Bonotti. "Healthy Eating Efforts and Millian Liberalism". W Healthy Eating Policy and Political Philosophy, 73–99. Oxford University Press, 2022. http://dx.doi.org/10.1093/oso/9780190937881.003.0004.
Pełny tekst źródłaLake, Jessica. "Privacy, the Celluloid City, and the Cinematic Eye". W The Face That Launched a Thousand Lawsuits. Yale University Press, 2016. http://dx.doi.org/10.12987/yale/9780300214222.003.0005.
Pełny tekst źródłaStreszczenia konferencji na temat "Advertising restrictions"
Višňovský, Ján, Alexandra Mathiasová i Juliána Mináriková. "IMPACT OF THE COVID-19 PANDEMIC ON REGIONAL AND LOCAL MEDIA – CASE STUDY". W NORDSCI Conference Proceedings. Saima Consult Ltd, 2021. http://dx.doi.org/10.32008/nordsci2021/b1/v4/19.
Pełny tekst źródłaBölükbaşı, Selahattin. "The Example of Fanatik Newspaper Within the Context of The Evolution of Communication From Traditional Media to New Media Tools During the Covid-19 Pandemic". W COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.024.
Pełny tekst źródłaMytton, OT, E. Boyland, J. Adams, B. Collins, M. O’Connell, S. Russell, K. Smith, R. Stroud, R. Viner i L. Cobiac. "OP06 Quantifying the potential health impact of restricting less-healthy food advertising on UK television between 0530 and 2100: a multi-state lifetable modelling study". W Society for Social Medicine and Population Health Annual Scientific Meeting 2020, Hosted online by the Society for Social Medicine & Population Health and University of Cambridge Public Health, 9–11 September 2020. BMJ Publishing Group Ltd, 2020. http://dx.doi.org/10.1136/jech-2020-ssmabstracts.6.
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