Książki na temat „Advertising Pricing”

Ellison, Glenn. A model of add-on pricing. Cambridge, MA: National Bureau of Economic Research, 2003.

Dorn, Edward G. A successful system for pricing & producing advertising services. Palatine, IL: CEL Publications, 1995.

Dreifürst, Bernhard. Wirkungen von Sonderangebotsaktionen. Bonn: [Bonner Betriebswirtschaftliche Schriften], 1985.

Devinney, Timothy Michael. Advertising and price elasticity in a model of dominant firm markets. Brussels: European Institute For Advanced Studies in Management, 1988.

Grewal, Dhruv. The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value. Cambridge, Mass: Marketing Science Institute, 1996.

Grewal, Dhruv. The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value. Cambridge, Mass: Marketing Science Institute, 1996.

United States. Congress. Senate. Special Committee on Aging. Direct-to-consumer advertising of prescription drugs: What are the consequences? : hearing before the Special Committee on Aging, United States Senate, One Hundred Eighth Congress, first session, Washington, DC, July 22, 2003. Washington: U.S. G.P.O., 2003.

United States. Congress. Senate. Special Committee on Aging. Direct-to-consumer advertising of prescription drugs: What are the consequences? : hearing before the Special Committee on Aging, United States Senate, One Hundred Eighth Congress, first session, Washington, DC, July 22, 2003. Washington: U.S. G.P.O., 2003.

Hu, Sheng C. Optimal advertising pricing policies in a mature market: A dynamic duopoly model. West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1989.

Hauser, John R. Competitive advertising and pricing in duopolies: The implications of relevant set-response analysis. [Boston, Mass: Division of Research, Harvard Business School, 1987.

Stern, Scott. Empirical implications of physician authority in pharmaceutical decisionmaking. Cambridge, MA: National Bureau of Economic Research, 1998.

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism. Direct to consumer advertising (DTC): Hearing before the Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Seventh Congress, first session, July 24, 2001. Washington: U.S. G.P.O., 2004.

Direct-to-consumer advertising: Marketing, education, or deception? : hearing before the Subcommittee on Oversight and Investigations of the Committee on Energy and Commerce, House of Representatives, One Hundred Tenth Congress, second session, May 8, 2008. Washington: U.S. G.P.O., 2008.

Zenor, Michael J. The impact of marketing policy on promotional price elasticities and baseline sales. Cambridge, Mass: Marketing Science Institute, 1998.

Sunk costs and market structure: Price competition, advertising, and the evolution of concentration. Cambridge, Mass: MIT Press, 1991.

The truth about the drug companies: How they deceive us and what to do about it. New York: Random House, 2004.

Angell, Marcia. The Truth About the Drug Companies. New York: Random House Publishing Group, 2004.

The truth about the drug companies: How they deceive us and what to do about it. Carlton North, Vic: Scribe Publications, 2005.

Angell, Marcia. The truth about the drug companies: How they deceive us and what to do about it. New York: Random House, 2004.

Yao chang hei mu: Zhi yao gong si ru he tao kong ni de qian bao he jian kang? Taibei Shi: Shang zhou chu ban Cheng bang wen hua shi ye gu fen you xian gong si, 2006.

Office, General Accounting. Prescription drugs: Companies typically charge more in the United States than in Canada : report to the Chairman, Subcommittee on Health and the Environment, Committee on Energy and Commerce, House of Representatives. Washington, D.C: The Office, 1992.

Office, General Accounting. Prescription drugs: Prices available through discount cards and from other sources : [report to] Congressional Requesters. Washington, D.C: U.S. General Accounting Office, 2001.

Office, General Accounting. Prescription drugs: Spending controls in four European countries : report to the Chairman, Special Committee on Aging, U.S. Senate. Washington, D.C: The Office, 1994.

Office, General Accounting. Prescription drugs: Information on selected drug utilization review systems : report to the chairman, Special Committee on Aging, U.S. Senate. Washington, D.C: The Office, 1989.

Office, General Accounting. Prescription drugs: Drug company programs help some people who lack coverage : report to Congressional Requesters. Washington, D.C. (P.O. Box 37050, Washington, D.C. 20013): U.S. General Accounting Office, 2000.

Office, General Accounting. Prescription drugs: Changes in prices for selected drugs : report to congressional requesters. Washington, D.C: GAO, 1992.

Office, General Accounting. Prescription drugs: Many factors affected FDA's approval of selected "pipeline" drugs : report to congressional requesters. Washington, D.C. (P.O. Box 37050, Washington, DC 20013): The Office, 2000.

Office, General Accounting. Prescription drugs: Expanding access to federal prices could cause other price changes : report to congressional requesters. Washington, D.C. (P.O. Box 37050, Washington, D.C. 20013): The Office, 2000.

Vudali, Madhu, i Andy Atherton. Pricing of On-line Display Advertising. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199543175.013.0007.

Legler, Carsten. Markteintrittsstrategien Bei Innovationen Unter Besonderer Beruecksichtigung Von Preis- und Werbestrategien. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2018.

Legler, Carsten. Markteintrittsstrategien Bei Innovationen Unter Besonderer Beruecksichtigung Von Preis- und Werbestrategien. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2018.

Legler, Carsten. Markteintrittsstrategien Bei Innovationen Unter Besonderer Beruecksichtigung Von Preis- und Werbestrategien. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2018.

Legler, Carsten. Markteintrittsstrategien Bei Innovationen Unter Besonderer Beruecksichtigung Von Preis- und Werbestrategien. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2018.

Direct-to-consumer Advertising Of Prescription Drugs: What Are The Consequences?, Hearing, July 22, 2003. Bernan Assoc, 2003.

Harvard University Graduate School of B, John R. Hauser i Sloan School of Management. Competitive Advertising and Pricing in Duopolies: The Implications of Relevant Set-Response Analysis. Creative Media Partners, LLC, 2018.

US GOVERNMENT. Direct to Consumer Advertising (Dtc): Hearing Before the Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism of the Committee on Commerce,. Government Printing Office, 2004.

Dennis, Pamela Erickson. The effects of banning direct uninvited solicitation on pricing, bidding, search and switching decisions in the market for audit services. 1989.

Sutton, John. Sunk Costs and Market Structure: Price Competition, Advertising, and the Evolution of Concentration. The MIT Press, 2007.

Schweitzer, Stuart O., i Z. John Lu. Pharmaceutical Marketing. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190623784.003.0011.

Voit, Wolfgang, red. Werberecht und Absatzförderung/Preisrecht. Nomos Verlagsgesellschaft mbH & Co. KG, 2019. http://dx.doi.org/10.5771/9783748903499.

The Truth About the Drug Companies: How They Deceive Us and What to Do About It. Random House Trade Paperbacks, 2005.

Angell, Marcia. The Truth About the Drug Companies: How They Deceive Us and What to Do About It. Random House, 2004.

Prescription drugs: Selected direct-to-consumer advertising studies have methodological flaws : report to the Chairman, Subcommittee on Oversight and Investigations, Committee on Energy and Commerce, House of Representatives. Washington, D.C: The Office, 1991.