Gotowe bibliografie tematyczne / Advertising – Cigarettes – Psychological aspects

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Gotowa bibliografia na temat „Advertising – Cigarettes – Psychological aspects”

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 12 lutego 2022

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Artykuły w czasopismach na temat "Advertising – Cigarettes – Psychological aspects"

Olejniczak, Aneta. "Advertising – psychological aspects of the influence of marketing tricks". Transactions of the Institute of Aviation 223, nr 2 (9.04.2012): 149–70. http://dx.doi.org/10.5604/05096669.1080382.

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Lange, Tamara, Michael Hoefges i Kurt M. Ribisl. "Regulating Tobacco Product Advertising and Promotions in the Retail Environment: A Roadmap for States and Localities". Journal of Law, Medicine & Ethics 43, nr 4 (2015): 878–96. http://dx.doi.org/10.1111/jlme.12326.

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The evidence linking tobacco product advertising to adolescent smoking initiation and resulting long-term addiction, premature death, and disability is well established. Each link in the causal chain has been substantiated: children and adolescents are especially vulnerable to advertising; point-of-sale advertising comprises 92.1% of cigarette advertising and marketing expenditures by manufacturers and 71.3% of smokeless tobacco advertising; tobacco companies have targeted youth through advertising; advertising exposure causes adolescents to start and to continue smoking; among adults who become daily smokers, nearly all first use of cigarettes occurs by 18 years of age; adolescents who smoke are at high risk for long-term addiction because their brains are still developing; and long-term addiction results in the tremendous personal, social and financial costs of tobacco-related illnesses.

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Лугова, Вікторія Миколаївна, Яна Миколаївна Кущ i Дарина Євгенівна Архипова. "ПСИХОЛОГІЧНІ АСПЕКТИ РЕКЛАМИ ЯК ІНСТРУМЕНТУ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 127, nr 5 (29.03.2019): 102–10. http://dx.doi.org/10.30857/2413-0117.2018.5.10.

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The paper provides insights to psychological aspects of advertising as marketing communication tools as well as a social and psychological phenomenon. The study seeks to explore the different types of advertising subject to their various effects on consumers, revealing the nature of rational and emotional advertising and the methods of their influence on consumers. The structure of socio-psychological effects of advertising on consumer’s behavior is also disclosed by accounting for their cognitive (gnostic), affective (emotional), conative (behavioral) characteristics. It is assumed that a cognitive component involves the analysis of mental processes and of the information processing model, in the first place: sensation, perception, attention, thinking, memory, etc. The emotional (affective) component is associated with identifying the aspects that foster an emotionally colored attitude towards the advertisement and the product itself. It is argued that the analysis of a behavioral pattern should focus on the study of human behavior underpinned by its purchasing habits under the influence of advertising. The following types of advertising effects have been investigated: AIDA, AIDMA ACCA, DIBABA, DAGMAR and AISAS. The core nature of psychological impact of advertising is disclosed by each of its basic driving elements: attention, interest, motive, action. The methods of advertising psychological effects described in the works by domestic and foreign researchers are discussed. The insights on suggestion and persuasion as the key powerful techniques of psychological influence have been provided. The research findings also present a range of factors regulating human behavior in the advertising environment, revealing the external and internal drivers and effects suggested by the national and foreign scientists. The criteria framework for studying consumer psychological typologies is presented along with suggesting a consumer typologies classification.

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Jantová, Martina, i Peter Štarchoň. "Postoje obyvateľov hlavného mesta Slovenskej republiky voči vybraným témam reklamy. Časť II." Marketing Science & Inspirations 15, nr 3 (20.10.2020): 48–57. http://dx.doi.org/10.46286/msi.2020.15.3.4.

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As part of the process of implementing an advertising campaign, the participating parties, primarily the advertiser and the advertising agency, respectively communication agency, have social responsibility, which manifests itself in an ethical level. Since the implementation of an advertising campaign is initiated by a specifc company or other client, its recipients or the target group itself, instead of accepting it, may not only perceive it as unsolicited, but also as annoying. It is on the attitudes of the recipients of advertising, in the case of this contribution the attitudes of the inhabitants of the capital of the Slovak Republic, that are oriented to the outputs of the primary research. The article emphasizes the attitudes of recipients towards selected controversial aspects of advertising, namely attitudes towards advertising of cigarettes, hard alcohol, beer, wine and medicines and attitudes towards erotic motives in advertising. The starting point for the research was “Czechs and advertising for year 2020”. In Slovakia, 726 respondents took part in the research.

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Gromová, Edita, Daniela Müglová i Emília Perez. "Culture in advertising and advertising in culture: Communication, translation, representation". Ars Aeterna 9, nr 2 (20.12.2017): 81–92. http://dx.doi.org/10.1515/aa-2017-0011.

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Abstract The authors of the paper focus on the intercultural dimension in the translation of advertising texts, attempting to compare and illustrate the influence of cultural elements upon advertising text-creation in American, German and Slovak cultural spaces. Reflecting the social, psychological and cultural aspects of translation transfer, they survey the tension between the domestic and the foreign and consequent choices in translation strategy. They present tendencies observed across a span of almost two decades in the translation of advertising texts into Slovak and provide possible explanations for their development.

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El-Dali, Hosni M. "The Language of Consumer Advertising: Linguistic and Psychological Perspectives". Studies in Linguistics and Literature 3, nr 2 (12.04.2019): 95. http://dx.doi.org/10.22158/sll.v3n2p95.

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<em>This study examines the consumer advertising which is directed towards the promotion of some product or service to the public. The study, however, is not meant to exhaust all the aspects of this particular discourse, or present an answer to all the problems it poses. Rather, it aims at uncovering the basic elements of the most pervasive, influential and inescapable discourse of the 21st century; the advertising text. It focuses on the interaction of language, image and layout, and examines advertising persuasive strategies. In doing so, it draws on various linguistic (particularly pragmatic, psycholinguistic and sociolinguistic) theories. In addition, this study provides analyses of some ads, using different ways of interpretations; and ends with a discussion on the interrelationship between culture (schemes) and advertising discourse. In this connection, instances from the Egyptian media, and their analyses are provided, with a view to clarifying some rhetorical categories in Arabic Advertising, and showing that texts construct meaning through interaction with other types of discourse, and inseparable from the culture of the advertising text.</em>

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Diamond, William D. "Consumer perceptions and intentions toward smoking cessation tools". Journal of Consumer Marketing 33, nr 5 (8.08.2016): 324–31. http://dx.doi.org/10.1108/jcm-06-2015-1452.

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Purpose This paper aims to examine preferences for different smoking cessation tools, investigates smokers’ perceptions of these tools by examining their brand personalities and determines whether these perceptions predict intentions to use particular cessation tools. Design/methodology/approach Two surveys of smokers evaluated cessation tools from electronic cigarettes to hypnosis. Findings Smokers showed a strong preference for electronic cigarettes over other cessation tools. Different aspects of brand personality predicted intention to use different cessation tools. Research limitations/implications The research used online surveys rather than real purchasing behavior. The results indicate that advertisements emphasizing the personality attributes of different cessation tools could be effective in encouraging the use of appropriate cessation tools. Social implications If research validates e-cigarettes as a valuable cigarette smoking cessation tool, then public service advertisements encouraging their use should emphasize their sincerity and excitement. If e-cigarettes have a net negative effect on public health, public service advertising should stress that the marketing of e-cigarettes is not sincere. Originality/value This research extends the idea of brand personality, showing how it can encourage behavior that promotes public health goals.

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Marcel, Angga Rie. "THE EFFECT OF THE MARKETING COMMUNICATION AND PRICE PROMOTION TOWARD BRAND EQUITY". Business and Entrepreneurial Review 9, nr 1 (30.03.2016): 41. http://dx.doi.org/10.25105/ber.v9i1.27.

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The background of this research: “Marketing Communication is a subject that students often equate with advertising. Hence, the challenge for authors is to write a text that addresses advertising, without demoting other aspects of marketing communications to significance. Researches present advertising and promotions as two major, distinct elements of Marketing Communications, with personal selling as related areas that are managed in a separate but consistent fashion.” The objective of this research: “Is there an impact of Marketing Communication and Price Promotion on Brand Equity of Cigarettes Product?” The design of this research applies hypothesis testing to examine all hypotheses in this study. The methods used in this study were correlation research; it’s trying to exploration the important variables associated with the problem. Data analysis used in this research was collected by distributing questionnaires which are distributed on 200 respondents in campus, coffee shops, lounges, and offices in Jakarta. There were 180 respondents of which 158 completed and useable for analyzed by multiple regressions. The result of this research conclude that Kohli, Jaworski and Kumar’s market orientation scale provided a good measure of market orientation in this setting. Also the result of analysis indicated a significant link between marketing communication, price promotion and brand equity in cigarettes product. The managerial implications are discussed

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Alfatih, Andy, i Muhammad Rio Septian. "Psychological Aspects of the Role of Product Advertising Against Consumer Purchase Interest: Study of Gain Mass Milk Advertising at Gymnastic". Open Access Indonesia Journal of Social Sciences 1, nr 2 (11.12.2018): 44–51. http://dx.doi.org/10.37275/oaijss.v1i2.10.

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Abstract Introduction.The main purpose of advertising certain products or services is to attract customer attention and analyze the impact of advertising on customer behavior. Various studies show that there are significant links between cognitive and psychological aspects. The cognitive effect of an advertisement begins with the influence of the visual aspects of the advertisement. This research was aimed to explore the role of product advertising on consumer buying interest by studying aspects of psychology. Methods. The study design was observational analytic study that seek to see the relationship between exposure to milk mass forming muscle mass and consumer buying interest. The exploration dimensions for advertising exposure are ad frequency, ad duration and ad intensity using questionnaire. Total samples in this study were 60 people, age ranges from 18-35 years and male sex. Results. This study found as many as 70% of respondents understood the message delivered by the milk advertisement. As many as 56.7% of respondents expressed an interest in buying these muscle-building milk products. Around 58% of respondents stated their willingness to promote the product to others. Conclusion. This research shows the role of advertising in shaping consumer behavior and buying interest. The more attractive and the more often the ad is displayed it will trigger aspects of attractiveness and confidence in the product. Along with the need, further reinforce the behavior to buy products.

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Golda, N., I. Pinak i V. Falovych. "Simulation of psychosomatic processes in advertising". Galic'kij ekonomičnij visnik 66, nr 5 (2020): 148–54. http://dx.doi.org/10.33108/galicianvisnyk_tntu2020.05.148.

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The features of advertising psychology are investigated and the mechanism of its influence on consumer behavior is simulated in this paper. The basic models of perception of advertising information are considered and supplemented. Advertising has social, cultural, psychological impact on society, as it does not act as a manipulator of public consciousness, but contributes to the formation of relevant, aimed at self-development needs. It gives people knowledge, new experience, enriches their lives. Socio-psychological methods are widely used in advertising making it possible from a qualitative level to choose consumer characteristics of goods, to create the idea about this product consumers. While working on the advertisement production, it is necessary to take into account national trends in psychological theory: perception, memory, thinking, speech. This approach contributes to the creation of advertising product related to the desired image, expressing the right thoughts and is available to the audience for which it is created. In modern society, advertising technologies are widely used for the solution of various problems. We can speak a lot about the advertising psychology, as it directly participates in the formation of psychological attitudes, motivations, images. In order to investigated the effect of advertising message, the psychological mechanisms of the perception process are simulated. This includes the following components: stimulus, attention, interpretation and cognition. Psychological aspects of the process of advertising appeal perception explain how advertising informs and convinces. If we draw a parallel between the goal of the advertiser and the goal of the consumer, then using psychological approach, we get a conformity that takes into account advertising models. Advertising should be based on various advertising models that take into account consumer psychology, because the result achieved by advertising depends directly on the degree of psychological effectiveness of its impact, as the creation of advertising products should contribute to the harmonious development of society, national culture, education of future generations on own spiritual and cultural values, to form the priorities of their own state. In addition to simple advertising principles, there are a lot of more precise mechanisms of advertising effect, based on knowledge of psychology. Simulation of advertising communication processes makes it possible to demonstrate clearly the multi-stage nature of this process, which requires certain assessments for the determination of the effectiveness of advertising impact on consumer behavior. It is noted in this paper that simulation makes it possible to demonstrate clearly the multi-stage process of perception, to build a certain analogue that reflects the real situation and provide necessary information. Modern advertising tries to create conditions for the conscious perception of the buyer's advertising appeal and automatic purchase, ensuring sustainable buying process. All these processes of advertising perception and understanding are processes caused by certain psychological characteristics of advertising appeal consumers, i.e. those people for whom this advertising is intended. Definitely the knowledge of these psychological characteristics and the laws governing them should be the basis for advertising.

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Rozprawy doktorskie na temat "Advertising – Cigarettes – Psychological aspects"

Wehbe, Michelle S., i University of Lethbridge Faculty of Management. "Branded and non-branded tobacco counter-advertisements : an experimental study of reactance and other maladaptive and adaptive coping responses". Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2012, 2012. http://hdl.handle.net/10133/3423.

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An experiment was done to investigate whether or not there is a need to treat smokers and non-smokers as separate target audiences when creating tobacco counter-advertisements. The Extended Parallel Process Model (Witte, 1992) and Reactance Theory (Brehm, 1966) were used to guide the development of predictions. The study revealed that social marketers need to have different advertising tactics for smokers and non-smokers, since smokers have reported more maladaptive coping responses and fewer adaptive coping responses than non-smokers. Moreover, based on the fact that a smoker’s brand forms an essential part of their self-identity (Goldberg et al., 1995) the experiment was also designed to see if smokers would have differing levels of reactance and other maladaptive coping responses if they saw a counter-advertisement attacking their brand, one attacking a competing brand, and a non-branded one. The study did not reveal any significant differences in reactions among the three conditions.
x, 125 leaves : ill. ; 29 cm

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Lee, Alvin Yiam Chuah. "Re-testing the link between youth receptivity to tobacco promotion and their susceptibility to smoke". UWA Business School, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0233.

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The Index of Receptivity to Tobacco Industry Promotion (IRTIP) is a model that is used by hundreds of articles. The causal claim based on findings from this model is even more pervasive, and has resulted in much of the modern post 1998 tobacco legislation that is still enforced. This thesis tested the link between adolescent receptivity to tobacco industry promotion and susceptibility to smoking. Pierce et al. (1998) reported that they had found a positive and causal association between receptivity and susceptibility by using IRTIP. They claimed that receptivity to tobacco industry promotion was the only significant causal factor affecting adolescent susceptibility to smoking. Exposure to peer and parental smoking was not found to be a significant effect. A review of the literature found that many sections of IRTIP differ from accepted marketing theory on how cigarette advertising and promotions affect adolescent adoption of cigarette smoking. The proxy measures used in IRTIP were shown to diverge from those previously used for measuring the constructs of Attention, Intention, Desire and Action (AIDA) in marketing communications. IRTIP also differs from previous theory by including measures that attempt to quantify the effect of tobacco premiums into a model that was designed to measure the effects of advertising.

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Tam, Kam Chuen. "Adolescent cigarette smoking and social marketing". HKBU Institutional Repository, 1996. http://repository.hkbu.edu.hk/etd_ra/57.

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Punnett, Trent Harold. "Measuring emotional response to television advertising". Thesis, University of British Columbia, 1988. http://hdl.handle.net/2429/27702.

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The objective of this thesis is to initiate development of a valid and reliable measurement process to assess a viewer's emotional response to television advertising. The development of this measure is based on current psychological theories about the emotional process, and takes advantage of current methods available to measure emotional response. The goals for the measurement process are to provide information on emotional response to television advertising from two diverse sources, automatic real-time response, and cognitive after-the-fact responses. The selection of instruments to meet these goals first involved a review of the psychological literature on emotional theory to provide direction on defining what is an emotional response, and how the emotional subcomponents relate. This provides direction for evaluating the instruments available for measuring emotional response, and selecting two that will satisfy the above goal. The use of these measurement instruments in a pretest is then outlined, and the thesis concludes with directions for future research. The construct of emotion is complex and multidimensional, including interactions among neural hormonal systems, conscious and unconscious cognition, physiological adjustments, affective response, and expressive behavior. These dimensions suggest four categories that emotional response measurement instruments can be grouped into; cognitive, affective, psychological and behavioral. Measurement instruments in each of the four above categories have problems in their applicability as stand alone measures of emotional response to television advertisements. Of all the measurement instruments reviewed, the Beaumont Emotion Battery and the Facial Action Coding System appear to be compatible with the construct of emotion and each other. These measures can provide similar data, and capture virtually the same categories of emotional response. The usefulness of combining these two measures should be explored through a pretest. In designing the pretest, the success in capturing specific emotional responses attributable to the advertisement will depend on the setting used, the selection of advertisements and the program these advertisements are embedded in. The setting should copy a normal viewing environment to encourage normal behavior in subjects. The advertisements used should maximize the variability in emotional response, while being new to the subjects to avoid frequency biases. The program should be carefully selected to avoid content effects. When subjects proceed through the pretest procedure of watching a television program while having their facial expressions videotaped, and then responding to the Beaumont Emotion Battery after the program ends, careful attention to the environment, advertisements, and program will reduce the potential for error and bias in the pretest. To structure and delineate areas for new research, emotional response to television advertising can be approached from the viewpoint of what could impact or influence the response. This leads to the definition of the following areas of influence: the advertisement; the group of advertisements the advertisement is placed in; the program; the viewing environment; and the viewer.
Business, Sauder School of
Graduate

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Liu, Yan Yu Tracy. "Talking about offensive advertising in focus group contexts : a discursive approach to attitudes, gender, and communication". HKBU Institutional Repository, 2012. https://repository.hkbu.edu.hk/etd_ra/1420.

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Kaliánková, Jana. "The influence of psychological and ethical aspects of advertising on human psyche". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76117.

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This diploma thesis aims to explore the influence of psychological and ethical aspects of advertising on human psyche. In the theoretical part is its reader informed about the contribution of psychology to the creation of effective advertising., there are described the forms of advertising and the psychological theories of motivation. Ethics in advertising, advertising, self-regulation and the Code of advertising are specified here. Moderate interviews in practical part of this thesis are used for revealing the factors affecting the reception of advertising. Individual moderate interview are done with ten persons. These peorsons are not differentiated according any specific criteria. In this thesis is given a view what people consider as ethical and what they think about the ethical issues in advertising. The main contribution of the research is verification of people's different opinions of ethical issues.

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Hofmann, Karsten C. "Advertising in restrooms". PDXScholar, 1988. https://pdxscholar.library.pdx.edu/open_access_etds/3803.

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There is a common belief that the special situation one encounters in restrooms is likely to evoke negative associations between the setting and a potential product, and that these presumed associations make advertising in restrooms incompatible with the objectives of advertisers. This general proposition was questioned on theoretical grounds. It was argued that the specific situation in a restroom would be conducive to advertising goals in a number of ways. In addition, while negative associations may occur with certain kinds of products, others were hypothesized to be unaffected. In particular, the potential value of restrooms for communicating public education issues such as AIDS and Cholesterol was examined.

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Peterson, C. Mark. "The Motivation-Emotion-Matching (MEM) model of television advertising effects". Diss., Georgia Institute of Technology, 1994. http://hdl.handle.net/1853/30653.

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Evenhuis, Nanette. "Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste". Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50288.

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Thesis (MPhil)--Stellenbosch University, 2005.
ENGLISH ABSTRACT: The Olympic games as world known sports event has been used in many advertisements by companies to sell their products. Many South Africans are motivated through effective marketing to buy a certain product or have a positive attitude towards a certain company, for the pure reason that the marketing campaign had the Olympic games as theme. I looked into this interesting phenomenon!
AFRIKAANSE OPSOMMING: Die Olimpiese Spele as bekende gebeurtenis is in talle oorredingstekste, spesifiek advertensies, om hul produkte meer markbaar te maak. Talle Suid-Afrikaners word oorreed/aangespoor en as't ware geflous om iets te koop often gunste van 'n sekere maatskappy te wees slegs omdat sy/haar bemarking reg is. Ek doen ondersoek hierin en kyk na die interessante aspek van 'n bekende sportbyeenkoms (soos die Olimpiese Spele) in advertensietekste.

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Leung, Shuet Yan. "Effects of product involvement and endorser type : computer print ads in Hong Kong". HKBU Institutional Repository, 2000. http://repository.hkbu.edu.hk/etd_ra/246.

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Książki na temat "Advertising – Cigarettes – Psychological aspects"

Pechmann, Cornelia. Advertising versus prior beliefs: Does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers? Cambridge, Mass: Marketing Science Institute, 1993.

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D'Avernas, Josie. Effects of plain cigarette packaging among youth. Toronto, Ont: Centre for Health Promotion, 1994.

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Sivulka, Juliann. Soap, sex, and cigarettes: A cultural history of American advertising. Belmont, CA: Wadsworth Pub. Co., 1998.

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Jackie, Botterill, i MacRury Iain, red. The dynamics of advertising. Australia: Harwood Academic Publishers, 2000.

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Hollingworth, Harry L. Advertising and selling. New York: Garland, 1985.

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The theory of advertising. New York: Garland Pub., 1985.

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1954-, O'Shaughnessy Nicholas J., red. Persuasion in advertising. New York: Routledge, 2003.

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O'Shaughnessy, John. Persuasion in Advertising. London: Taylor & Francis Inc, 2004.

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Dyer, Gillian. Advertising as communication. London: Routledge, 1988.

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Części książek na temat "Advertising – Cigarettes – Psychological aspects"

Dhandhnia, Kopal Agrawal, i Sanjeev Tripathi. "Emotional Branding Through Celebrity Endorsements". W Brand Culture and Identity, 33–47. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch003.

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Emotional branding is an effective way to create a long-lasting relationship with the customers. The recent shift in brand strategy is towards gaining an emotional share of consumers and understanding the symbolic, emotional features that generate socio-psychological associations in their minds. Use of celebrities through celebrity advertising can act as effective tools to develop a strong emotive tie with a consumer, which can overtime, culminate into long-term brand equity and an emotional connect with the brand. In this chapter, we develop an understanding of various aspects of celebrity endorsement and explain how these can be used to connect emotionally with consumers. We also illustrate situations where use of celebrities has had a positive effect on emotional branding and where it has failed miserably.

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Dhandhnia, Kopal Agrawal, i Sanjeev Tripathi. "Emotional Branding Through Celebrity Endorsements". W Driving Customer Appeal Through the Use of Emotional Branding, 273–87. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2921-7.ch016.

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