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Rozprawy doktorskie na temat „Advertising and youth”

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 29 lipca 2024

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1

MATTA, JOAO RICARDO NOBRE. "ADVERTISING CONSUMPTION: YOUTH RELATIONSHIPS WITH THE CONTEMPORARY MEDIA WORLD." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2013. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=22204@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO<br>Este trabalho tem por objetivo explorar a forma pela qual o jovem brasileiro se relaciona e é impactado pela propaganda, levando-se em conta o cenário contemporâneo de abundância e cruzamento de meios e proliferação de informações. Pretendeu-se investigar a percepção desse segmento no que se refere aos diversos tipos de propaganda e suas estratégias, como por exemplo, as ações de merchandising, transmedia storytelling, propaganda multimeios, entre outros. A abordagemutilizada foi a pesquisa exploratória qualitativa com um grupo de 15 jovens

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Ramnarain, Manishka, and Kirsten Kamphuis. "Consumer attitudes toward mobile advertising : A study of the Dutch youth." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18349.

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Purpose: To study the Dutch youth’s perceptions on and attitudes toward mobile advertising. Background: Consumers are living within a media saturated environment, which limits the effectiveness of advertising. This has led to advertising clutter, most prevalent in traditional mass media. The advertising clutter has resulted in marketers moving their advertising focus toward less cluttered mediums, such as mobile advertising. Mobile advertising allows companies to specifically target the right consumers by looking at age, gender and geographic regions etc. Being able to advertise to such a spec

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Lee, Alvin Yiam Chuah. "Re-testing the link between youth receptivity to tobacco promotion and their susceptibility to smoke." UWA Business School, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0233.

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The Index of Receptivity to Tobacco Industry Promotion (IRTIP) is a model that is used by hundreds of articles. The causal claim based on findings from this model is even more pervasive, and has resulted in much of the modern post 1998 tobacco legislation that is still enforced. This thesis tested the link between adolescent receptivity to tobacco industry promotion and susceptibility to smoking. Pierce et al. (1998) reported that they had found a positive and causal association between receptivity and susceptibility by using IRTIP. They claimed that receptivity to tobacco industry promotion w

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Sportun, Jaime. "Advertising as a pedagogy? using literacy and critical pedagogy to empower youth." Thesis, McGill University, 2011. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=104836.

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Partially grounded in the work of George Gerbner, and also in other media theorists including John Berger, Roland Barthes and Michael Hoechsmann, this thesis aims to explore the concept of media as public pedagogy. Based on these theories, an in-depth analysis of the advertisements produced by cellular goods and service providers and their effect on the youth generation with respect to the relatively new phenomenon of cyber-bullying will be examined. Then, through the works and writings of critical pedagogues including Paulo Freire, Henry Giroux, Shirley Steinberg, Joe Kincheloe and Donaldo

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Windley, Jennifer Olivia. "Young blood persuading young people to give blood by applying concepts of self-perception and social norms theories to recruitment ads /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4531.

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Thesis (M.A.) University of Missouri-Columbia, 2006.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (June 26, 2007) Includes bibliographical references.

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MOCARZEL, MARCELO SIQUEIRA MAIA V. "THE EDUCATION AS CONSUMPTION GOOD: ADVERTISING DISCOURSES ABOUT UNIVERSITY AND YOUTH IN BRAZIL." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2017. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=32373@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO<br>COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR<br>PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO<br>Nesta tese, partimos de uma suspeita inicial: a Educação Superior privada brasileira passou por importantes transformações, adentrando, a partir dos anos 1990, na lógica da mercantilização, convertendo-se em objeto de consumo. Para tanto, fez uso das representações da juventude enquanto categoria social. A partir de meados dos anos 2000, a lógica de consumo se intensifica e a Educação Superior privada passa por um proce

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Yu, Hongyan, and 俞鸿雁. "The effectiveness of anti-smoking advertising on youth smoking since 2003 : a systematic review." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2013. http://hdl.handle.net/10722/193776.

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Youth tobacco use is a major public health problem worldwide. Studies show that there is an association between exposure to anti-smoking advertising and youth smoking prevalence. Anti-smoking advertising can be used as an important tobacco control measure to prevent youth smoking. The objectives of this review mainly focus on evaluating the effectiveness of anti-smoking advertising on youth smoking, analyzing the influential factors that may affect the effectiveness. 4 main databases, PubMed, EBSCO, Scopus and Google Scholar were included for literature searching, as well as the referenc

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Biroschak, Bart A. "Mobilization and Youth Political Engagement: An analysis of mobilization efforts utilizing political ads aimed at youth during the 2000 and 2004 fall presidential election campaigns." University of Cincinnati / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1275654992.

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Scharoun, Lisa. "Western Fashion Advertising in Mainland Urban China and its Effects on the Self Image of Youth." Thesis, Griffith University, 2009. http://hdl.handle.net/10072/365613.

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As one stands on Nanjing Lu, one of Shanghai’s main shopping streets, one gets the feeling that they could be in the heart of any major cosmopolitan western city. Tiffany rings, Jean Paul Gaultier Jeans, Gucci shoes, and Louis Vuitton handbags are advertised on huge glossy advertisements featuring waif-like Caucasian girls. One cannot help but observe that the oversized images of western models, prominently decorating the facades of modern shopping malls lining Nanjing Lu, are in sharp contrast to the crowds of Chinese pedestrians moving amongst them. The presence of luxury fashion advertising

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Carmichael, Pamela L. "Persuasion by association : a content analysis of cigarette advertisements aimed at the youth market /." Online version of thesis, 2004. http://hdl.handle.net/1850/11800.

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Battin, Justin M. "Attracted to the Medium: An Analysis of Social Behaviors, Advertising, and Youth Culture in the Emerging Mobile Era." Thesis, University of North Texas, 2011. https://digital.library.unt.edu/ark:/67531/metadc84172/.

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This thesis is a reception study that examines potential reasons why the adolescent to college aged demographic of youth culture is embracing communicative and informational mobility. The project attests that the move to mobility is motivated by two major factors, the attraction of being an early adopter of technology and the way social behaviors are made attractive in mobile marketing. Chapter 1 explores the importance of these social behaviors, as they are very much intertwined and contribute to how youth acclimate into society. Chapter 2 demonstrates that creating social distinction and cul

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Mapulane, Mawethu Glemar. "Effects of televised alcohol advertisements on the drinking behaviour of youth:a case study of Praktiseer community in Greater Tubatse Municipality." Thesis, University of Limpopo, 2014. http://hdl.handle.net/10386/1416.

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Thesis ( M.A. (Media Studies)) --University of Limpopo, 2014<br>This study investigates the effects of televised alcohol advertisements on the drinking behaviour of youth in Praktiseer community of the Greater Tubatse Municipality. The nature and trends of alcohol consumption in South Africa are examined. The study also focuses on the impact of alcohol exposure, and the costs alcohol abuse can incur on the individual and society at large. The types of advertising models and the regulatory systems in advertising were identified. Data were collected through a self- administered questionnai

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Goellner, Rene Vilodre. "A publicidade na "Terra do Nunca" : as relações entre consumo, juventude e a escolha do curso de Publicidade e Propaganda." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2007. http://hdl.handle.net/10183/30823.

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A investigação examina como se articulam as relações entre o campo publicitário, as práticas de consumo e a escolha dos cursos de graduação em Publicidade e Propaganda, por parte dos jovens de duas instituições de ensino do Estado do Rio Grande do Sul, a Escola Superior de Propaganda e Marketing (ESPM), de Porto Alegre, e a FACCAT, de Taquara. Para isso, utiliza como aporte teórico a abordagem sociocultural do consumo, de Nestor García Canclini (1991 e 1993), a partir de uma releitura, na qual foi incluída a produção teórica de Pierre Bourdieu (1992, 1994 e 1998b), através das noções de habitu

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Gordon, Ross. "Critical social marketing : assessing the cumulative impact of alcohol marketing on youth drinking." Thesis, University of Stirling, 2011. http://hdl.handle.net/1893/3135.

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Alcohol related harm is one of the major public health and societal concerns in the UK. Per capita alcohol consumption has risen considerably over the last twenty years and binge drinking has increased. Alcohol related harms including crime and social disorder, lost productivity, family breakdown and health harms such as rising incidence of liver disease and increases in alcohol related hospital admissions, are considerable. Particular concern has focused upon alcohol and young people, with levels of youth binge drinking in the UK among the highest in Europe and alcohol related hospital admiss

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Griffiths, Claire. "Call on me : the cell phone : a multi-media tool of communication amongst South African youth and how it can be used to platform youth stories for media and advertising." Master's thesis, University of Cape Town, 2007. http://hdl.handle.net/11427/8121.

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Includes bibliographical references (leaves 75-80).<br>This media dissertation researches the cell phone's actual and potential role as a multimedia tool of communication amongst South African youth and looks at how it can be used to platform youth stories for media and advertising. The youth's connection to the cell phone has come to mean so much more than its actual technological functions. This media dissertation investigates the cell phone phenomenon amongst the youth of today, by looking at both local and international trends, with a more intimate focus on the current trends amongst the S

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Watts, Thomas. "How commercial is commercial radio? a content analysis of commerical speech on New Zealand youth radio : a dissertation submitted in partial fulfilment of the requirements for the degree of Bachelor of Communications (Honours) AUT University, 2008." Full dissertation, 2008.

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Lai, Man-kin, and 賴文建. "Cross-sectional and prospective associations among tobaccoadvertising, psychosocial intervening variables and smoking behavioursin Hong Kong adolescents, 1999-2003/4." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2011. http://hub.hku.hk/bib/B46676417.

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Brown, Abraham K. "Tobacco policy influence on denormalisation of smoking." Thesis, University of Stirling, 2009. http://hdl.handle.net/1893/1791.

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The social norms concept provides a fresh basis for thinking about how public health policies and campaigns impact health behaviour. Social norms offer much promise to the field of public health, nonetheless, the potential role of norms in changing health behaviour have not been fully embraced. This thesis demonstrates that one of the mechanisms by which national level policies (e.g. tobacco control) can promote health behaviour change, such as an increase in quit intentions, is by making smoking less normative and an undesirable behaviour. This study is vital as it provides a broad conceptual

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Wignall, Andrea. "Nelson Mandela Metropolitan University students' perceptions of sexualised advertisements of three South African fast food brands." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1011443.

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This research study aimed to provide the South African fast food industry and their advertising representatives with insights into 18-28-year-olds‟ perception of using sexual appeal to elicit their attention, and whether using this advertising technique is gaining positive brand recognition with this target market. This research study aimed to determine the selected sample‟s (NMMU students) perceptions of three South African fast food brands, namely KFC, Nando’s and Steers, in terms of their use of sexualised fast food advertisements. An electronic survey questionnaire was conducted with both

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20

Montefusco, Erica Vila Real. "A negaÃÃo do envelhecimento e a manutenÃÃo da juventude veiculados em revistas femininas: um estudo de Psicologia Social." Universidade Federal do CearÃ, 2013. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=10468.

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No presente trabalho, buscou-se investigar questÃes relativas Ã manutenÃÃo da aparÃncia jovem e verificar como elas sÃo divulgadas em mÃdias direcionadas ao pÃblico feminino. Nossa proposta de pesquisa ancorou-se na anÃlise de reportagens e de peÃas publicitÃrias, pesquisadas durante o ano de 2011 em trÃs revistas femininas de grande circulaÃÃo nacional: Claudia, Boa Forma e PlÃstica e Beleza. O estudo dos enunciados teve como base a Teoria CrÃtica, cujos principais expoentes sÃo Theodor Adorno, Max Horkheimer, Herbert Marcuse, Walter Benjamin e JÃrgen Habermas, alÃm deles tambÃm se baseou na

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Millhouse, Llewellyn David. "Fantasy in Public." Thesis, Griffith University, 2018. http://hdl.handle.net/10072/380458.

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This thesis consists of artworks and an exegesis in response to the question: How can the appeal of advertising narratives aimed at contemporary Australian youth culture be scrutinised through restaging narrative content? The exegesis will be structured around a chronological reflection on studio outcomes, interspersing evaluation of exhibited works with relevant theoretical frameworks and significant practices within this field of research. In response to the dense implicit ideological content of narrative in advertising and the historical field of cultural texts responding to consumer capita

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Mello, Luciana Maria Hoff de. "Campanhas publicitárias 'vendendo saúde' : discurso 'científico' e consumo construindo modelos de visa saudável." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2009. http://hdl.handle.net/10183/18261.

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Contemporaneamente, no mundo midiatizado, pode-se afirmar que campanhas publicitárias, de certa forma, educam, regulam e disciplinam determinados modos de 'vida saudável', podendo ser entendidas como uma pedagogia cultural. Sendo assim, o objetivo desta dissertação é analisar como os discursos veiculados em campanhas publicitárias de alimentos 'saudáveis' contribuem para a (re)produção do dispositivo da saúde. O material de análise constitui-se de campanhas publicitárias de dois produtos alimentícios - Iogurtes Activia (Danone) e Sucos Fruthos (Schincariol) - e de conversas em grupo com jovens

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Lee, Yen-Ping. "A study of Taiwanese sixth grade students' responses to self-selected advertisements." [Kent, Ohio] : Kent State University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=kent1247493417.

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Thesis (M.A.)--Kent State University, 2009.<br>Title from PDF t.p. (viewed Mar. 26, 2010). Advisor: Koon-Hwee Kan. Keywords: Visual culture; advertisements; Taiwanese; elementary school students. Includes bibliographical references (p. 173-181).

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Costa, Adriana Modesto. "O masculino na publicidade da Playboy: a construção da figura do homem nos anúncios da revista." Pontifícia Universidade Católica de São Paulo, 2014. https://tede2.pucsp.br/handle/handle/4595.

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Made available in DSpace on 2016-04-26T18:13:48Z (GMT). No. of bitstreams: 1 Adriana Modesto Costa.pdf: 47464396 bytes, checksum: 2d6208569cb8d47c1de66d675fc9f66b (MD5) Previous issue date: 2014-02-18<br>This research aims to investigate the main representations of man (the masculine) in commercials published in the largest and most significant monthly magazine targeted to the Brazilian s male audience, Playboy. Therefore, the project studies the construction of the man s figure in these ads, crucial to the understanding of the imagery built by the persuasive speech of advertising in the pro

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Фомина, А. Д., та A. D. Fomina. "Влияние участия медийных лиц в рекламных кампаниях на потребительский выбор молодежи : магистерская диссертация". Master's thesis, б. и, 2021. http://hdl.handle.net/10995/100789.

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Автором рассматриваются различные подходы к изучению потребительского поведения, раскрываются коммуникативные характеристики рекламы и механизмы ее влияния на потребительский выбор молодых людей, формулируется понятие «медийное лицо», а также выявляются особенности рекламы с участием медийных лиц как инструмента влияния на потребительский выбор молодежи. На основе результатов эмпирического исследования, проведенного с использованием методов онлайн-опроса и экспертного интервью, определены характеристики медийного лица (авторитетность, экспертность, привлекательность), влияющие на потребительск

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Critchlow, Nathan. "An investigation into digital alcohol marketing and user-created alcohol promotion, and the association with young adult's alcohol-related knowledge, attitudes, and behaviour." Thesis, University of Stirling, 2017. http://hdl.handle.net/1893/25798.

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Context: There are two ways that digital media may influence alcohol use. The first is commercial alcohol marketing. The second is user-created alcohol promotion, defined as content distributed through new media that promotes consumption, but independent of commercial marketing. This thesis explores how both types of content promote alcohol, what association there is between exposure and alcohol-related attitudes and behaviour, and the differences between marketing and user-created promotion. Method: A mixed method design was employed, divided into two studies. The first was a content analysis

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Maknavičiūtė, Vaida. "Alkoholinių gėrimų reklamos situacija Lietuvoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080620_113922-13237.

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Darbo tikslas. Išanalizuoti alkoholinių gėrimų reklamos situaciją Lietuvoje, gyventojų požiūrį į jos draudimą. Darbo uždaviniai. 1. Išanalizuoti esamą alkoholinių gėrimų reklamą. 2. Nustatyti moksleivių požiūrį į alkoholinių gėrimų reklamą. 3. Nustatyti gyventojų požiūrį į alkoholinių gėrimų reklamos draudimą. 4. Išanalizuoti esminius reklamos kūrimo principus, įvertinti jų naudojimą reklamuojant alkoholinius gėrimus. 5. Įvertinti esamos alkoholinių gėrimų reklamos atitikimą egzistuojančiai įstatyminei bazei, jos pobūdį. Tyrimo metodika. 2007 m. rugsėjo mėn. alkoholinių gėrimų reklamos monito

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Velazquez, Cayley Erin. "The influence of food and beverage advertising on youth : an eye-tracking approach." Thesis, 2012. http://hdl.handle.net/2152/ETD-UT-2012-05-4999.

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Overweight and obesity are influenced by many factors, however, food and beverage advertising and its influence on the dietary preferences and choices of youth is important. Models providing explanations for the association between advertising and youth outcomes have been proposed, yet few have been tested. Therefore, the purpose of this study was to examine how objective measures of attention to food and beverage advertising were associated with the (1) unhealthy food and beverage preferences (2) unhealthy food and beverage choices and (3) overweight/obesity status of youth, and how susceptib

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Moodley, D. "Exploring exposure to television alcohol advertising and harmful aicohol use among South African youth." Thesis, 2016. http://hdl.handle.net/10539/21546.

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A research report submitted to the School of Public Health, University of the Witwatersrand in partial fulfilment of the requirements for the degree of Master of Public Health 2 June 2016<br>Youth are targets of alcohol marketing (World Health Organization, 2010a). Studies conducted in South Africa indicate an increasing trend in the prevalence of drinking among youth (Rehm et al., 2004). Nationally, 49.2% of learners had drunk one or more drinks of alcohol (e.g. a beer, a glass of wine, or a ‘tot’ of brandy) in their lifetime, with significantly more males (53.8%) than female (44.9%) learner

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Fullwood, Marvin Dottington. "Transit Advertising with Alcohol and Violent Content on Public Platforms: A Descriptive Study of Advertisements Within the New York City Subway System." Thesis, 2018. https://doi.org/10.7916/D8058ZC9.

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Two of the most important behaviors affecting youth are alcohol use and aggression. Advertisements that promote alcohol consumption and display aggressive images and words may influence attitudes and behaviors of youth. While there is considerable research on these kinds of advertisements in various media channels, there is limited research describing such advertising within public transit systems. The purpose of this study was, therefore, to describe and prevalence and characteristics of advertisements about alcohol and with violent content on the platform walls of the New York City subway sy

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Mposi, Zwanga Sonia. "The role that advertising plays in alcoholic beverage consumption patterns of the youth of Tshwane." 2014. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001537.

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M. Tech. Marketing<br>The primary objective of this study was to investigate the role that advertising plays in alcoholic beverage consumption patterns of the youth of Tshwane. Several secondary research objectives were set which include: examining the overall alcoholic beverage consumption of young people, the alcoholic beverage types and brands consumed, exposure to alcoholic beverage brand advertising, exposure to media in which alcoholic beverages are advertised, differences between males and females with regards to their consumption of alcoholic beverages as well as the alcoholic beverage

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Bongiorno, Anne Elizabeth Watson. "Evaluation of smoking prevention television advertisements by middle school youth effects of gender, ethnicity, and grade level /." 2003. http://etd1.library.duq.edu/theses/available/etd-12192003-145513/.

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Ledwaba, Leshata Peter. "Evaluating the influence of alcohol advertising on alcohol consumption among the youth in the Vaal Region / Leshata Peter Ledwaba." Thesis, 2015. http://hdl.handle.net/10394/15359.

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The aim of this study was to evaluate the relationship between alcohol advertising and alcohol consumption among the youth in the Vaal triangle, south of Gauteng. The study was conducted in four high schools under Sedibeng West District of the Gauteng Department of Education. A quantitative approach in the form of a questionnaire was used to conduct the research. Results obtained indicated that there is no significant correlation between alcohol advertising and alcohol consumption among the respondents. Drawing on the findings and literature review, recommendations were made to government, the

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Latimer, Lara Adrienne. "Direct observations of in-school food and beverage promotion : advances in measures and prevalence differences at the school-level." Thesis, 2013. http://hdl.handle.net/2152/26107.

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Previous research shows that food/beverage promotions are prevalent in traditional channels, such as television, and that children's exposure to these promotions may be associated with dietary- and weight-related outcomes. However, little research has been conducted on in-school food/beverage promotions, despite evidence that promotions are present in schools and that similar associations between students' exposure to promotions and weight-related outcomes may exist. In an attempt to better understand in-school food/beverage promotions, the current study was undertaken. Specifically, the relia

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Huang, Ying-tzu, and 黃盈慈. "Grasp the Key that Drives Youth Votes: The Effect of Temporal Focus on Campaign Advertising Design and Endorser Selection." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/6j7cf2.

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碩士<br>國立中山大學<br>行銷傳播管理研究所<br>104<br>During the elections, the young people always complained does not stand out to vote, even is called politically apathetic. In spite of many young people brave to participate the citizen movement on the social network. However, the population who join the movement is not able to reflect the actual turnout. Some researchers suggest that young voters not willingly to vote are because of low sense of political participation and political efficacy, even they are not really understood regarding the political information. Therefore in a campaign advertising for

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Chen, Chi-Wei, and 陳志維. "The advertising effect of similarity between beer brands image and youth leisure motivation appeals─On the moderating role of spokesperson gender." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/nv8tjp.

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碩士<br>輔仁大學<br>餐旅管理學系碩士班<br>100<br>The purpose of this study was to investigate the similarity between the appeals of leisure motivation and brand image in the beer advertisings, spokesperson, as well as the interactions of the similarity of brand images and leisure motivation and spokesperson. This study adopts a experimental design. This pre-test employs four leisure motivation tends to the find the high similarity and low similarity with beer brand image. Based on the results of the first stage, and adopts the spokesmen of the different gender, this study develops four experimental advertisi

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Omo-Obas, Promise. "The influence of political party branding on voting brand preference among the youth in South Africa." Thesis, 2017. https://hdl.handle.net/10539/24132.

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Thesis (M.Com.)--University of the Witwatersrand, Faculty of Commerce, Law and Management, School of Business and Economic Sciences, 2017<br>With an increase in competition in the political sector, there is a paradigm shift as parties revert to branding to influence voters’ political party brand preference. Political marketing is one of the most important aspects of developing industry which affects institutions, people and the involvement of successful candidates in the modern generation of politics. Therefore, it is of interest to examine how political party branding can enhance brand prefer

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Horáková, Zuzana. "Sféry vlivu? reklama na YouTube a fenomén hipster." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-384559.

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This research seeks to address the topic of the influence of the YouTube advertising on society as seen by the members of hipster subculture. This work aims to explore the attitude of hipsters towards the YouTube thanks to an analysis of the interviews and also with the help of a theoretical framework of core concepts such as subculture, hipster, lifestyle or advertising practices. The reason I address hipster attitudes is the fact, that hipster phenomenon has become widespread nowadays. Moreover, those individuals are associated with skeptical stance towards the mainstream trends. Therefore,

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Кривець, Богдан Миколайович. "Соціальна реклама в Україні як фактор формування позитивно спрямованої поведінки молоді". Магістерська робота, 2020. https://dspace.znu.edu.ua/jspui/handle/12345/4389.

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Кривець Б. М. Соціальна реклама в Україні як фактор формування позитивно cпрямованої поведінки молоді : кваліфікаційна робота магістра спеціальності 231 "Соціальна робота" / наук. керівник О. О. Широбокова. Запоріжжя : ЗНУ, 2020. 84 с.<br>EN : Research purpose is to study social advertising in Ukraine as a factor in forming positively oriented youth behavior. Research object is the social advertising in Ukraine. Research subject is the social advertising in Ukraine as a factor in forming positively oriented youth behavior. Research methods are analysis, synthesis, induction, deduction. It

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Васютинський, Євген Вікторович. "Соціальна реклама як технологія соціальної роботи з молоддю". Магістерська робота, 2021. https://dspace.znu.edu.ua/jspui/handle/12345/6161.

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Васютинський Є. В. Соціальна реклама як технологія соціальної роботи з молоддю : кваліфікаційна робота магістра спеціальності 231 "Соціальна робота" / наук. керівник І. С. Цапліна. Запоріжжя : ЗНУ, 2021. 79 с.<br>UA : Мета дослідження: вивчити соціальну рекламу як технологію соціальної роботи з молоддю. Об’єкт дослідження: молодь як категорія клієнтів соціальної роботи. Предмет дослідження: соціальна реклама як технології соціальної роботи з молоддю. Методи дослідження: аналіз, синтез, індукція, дедукція, структурно- функціональний, аналіз статистичних даних. Новизна дослідження: поляга

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Tchoualak, Lenteu Paulin. "Determinants of Tshwane youth's positive green product purchase behaviour." 2014. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001539.

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M. Tech. Marketing<br>The focus of this study is on the determinants of positive green-product purchase behaviour of Tshwane youth. Environmental knowledge, environmental concern, social pressure and green-product purchase intentions were identified as determinants of positive green-product purchase behaviour and investigated among a sample of Tshwane youth alongside their green-product purchase behaviour. The differences between the various demographic groups with regard to their positive green-product purchase behaviour were also investigated.

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Plamondon, Geneviève. "Effet du prix des cigarettes et de l’exposition à la publicité en faveur du tabac sur le tabagisme des adolescents d’Amérique du Sud." Thèse, 2014. http://hdl.handle.net/1866/11259.

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L’épidémie de tabagisme est responsable de la mort de millions de personnes et malgré cela, la consommation mondiale de produits du tabac ne cesse d’augmenter. La majorité des fumeurs vivent aujourd’hui dans les pays à revenu faible et intermédiaire, et les maladies non-transmissibles liées au tabac représentent un important fardeau pour ces systèmes de santé. L’Amérique du Sud n’y échappe pas et un fait très préoccupant est certainement la prévalence élevée chez les adolescents de cette région. La présente étude visait à évaluer l’effet du prix des cigarettes et de l’exposition à la publicit

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Stasko, Carly. "A Pedagogy of Holistic Media Literacy: Reflections on Culture Jamming as Transformative Learning and Healing." Thesis, 2009. http://hdl.handle.net/1807/18109.

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This qualitative study uses narrative inquiry (Connelly & Clandinin, 1988, 1990, 2001) and self-study to investigate ways to further understand and facilitate the integration of holistic philosophies of education with media literacy pedagogies. As founder and director of the Youth Media Literacy Project and a self-titled Imagitator (one who agitates imagination), I have spent over 10 years teaching media literacy in various high schools, universities, and community centres across North America. This study will focus on my own personal practical knowledge (Connelly & Clandinin, 1982) as a cult

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