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Artykuły w czasopismach na temat "ADVERTISEMENT STYLE"
Ginting, Sinta P. Amelia, Rahmadsyah Rangkuti i Muhammad Yusuf. "Function of The Language Style Used in Women Commercial Product Advertisements: A Stylistic Analysis of Language". Rainbow: Journal of Literature, Linguistics and Cultural Studies 9, nr 2 (29.10.2020): 187–95. http://dx.doi.org/10.15294/rainbow.v9i2.39987.
Pełny tekst źródłaMay Adelia Pramesti i Eko Cahyo Prawoto. "STILISTIKA PADA IKLAN PRODUK KECANTIKAN DI YOUTUBE". Buana Bastra 7, nr 2 (20.11.2020): 62–68. http://dx.doi.org/10.36456/bastra.vol7.no1.a3274.
Pełny tekst źródłaAbdillah, Dicky, Yunita Nugraheni i Budi Tri Santosa. "ANALYSIS OF DICTION AND LANGUAGE STYLE OF COMMERCIAL ADVERTISEMENT IN THE JAKARTA POST". Premise: Journal of English Education 11, nr 1 (28.02.2022): 1. http://dx.doi.org/10.24127/pj.v11i1.3553.
Pełny tekst źródłaHesti, Hesti, Muhammad Rapi Tang i Andi Agussalim Aj. "Functions of Rhetoric and Figurative Language in Instagram Social Media Skin Care Ads". Journal of Asian Multicultural Research for Social Sciences Study 3, nr 2 (31.05.2022): 44–48. http://dx.doi.org/10.47616/jamrsss.v3i2.282.
Pełny tekst źródłaDennaya, Irene Anggita, i Barli Bram. "LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE". JOALL (Journal of Applied Linguistics and Literature) 6, nr 2 (14.08.2021): 277–89. http://dx.doi.org/10.33369/joall.v6i2.14549.
Pełny tekst źródłaGita, Intan Swasti, i Ana Ana Rosmiati. "Parodi Pada Iklan Televisi Axis Serial Iritology Melalui Pendekatan Format, Struktur, Gaya Dan Teknik Iklan". CITRAWIRA : Journal of Advertising and Visual Communication 2, nr 1 (12.06.2021): 01–22. http://dx.doi.org/10.33153/citrawira.v2i1.3658.
Pełny tekst źródłaJuliyanti, Ade Indah, i Tiarma Ika Yuliana. "Language Styles in Advertisement: National Geographic Cover Planet or Plastic?" JEdu: Journal of English Education 2, nr 2 (31.07.2022): 138–45. http://dx.doi.org/10.30998/jedu.v2i2.6711.
Pełny tekst źródłaSaputri, Yuli Elyanur, Jumat Barus i Hayatul Muna. "Language Styles Used in English Commercial Product and Educational Advertisements on Internet". ITQAN: Jurnal Ilmu-Ilmu Kependidikan 13, nr 1 (30.06.2021): 15–40. http://dx.doi.org/10.47766/itqan.v13i1.451.
Pełny tekst źródłaHuang, Hsieh-Hong, Jian-Wei Lin i Xin Chun Li. "The Influence of Mobile Video Advertisement Context and Consumers’ Learning Style on Advertising Effects". Mobile Information Systems 2022 (19.10.2022): 1–9. http://dx.doi.org/10.1155/2022/1814970.
Pełny tekst źródłaPuspa Priani, Dewa Ayu Made Nadya, A. A. Sagung Shanti Sari Dewi i I. Gede Budiasa. "Language Style in the Advertisements Broadcast in Cassanova Bali Radio". Humanis 23, nr 2 (11.06.2019): 90. http://dx.doi.org/10.24843/jh.2019.v23.i02.p02.
Pełny tekst źródłaRozprawy doktorskie na temat "ADVERTISEMENT STYLE"
Belin, Kirsten, i Yi Hsin Wang. "Job Adverts á la 2010 : A study of content, style, recommendations and students thoughts and perceptions". Thesis, Örebro universitet, Akademin för humaniora, utbildning och samhällsvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-12149.
Pełny tekst źródłaBöserová, Jana. "Body Image v marketingu". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-77796.
Pełny tekst źródłaBäckelie, Anna. "Leadership Style and Readiness Requirement in Job Advertisements : Exploring gender differences in wording appeal within technological corporate culture". Thesis, Uppsala universitet, Institutionen för psykologi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-353990.
Pełny tekst źródłaTicianel, Margarete Aparecida. "Diferentes imagens de enunciatário em anúncios de lingerie". Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/8/8139/tde-26052008-145702/.
Pełny tekst źródłaConsidering the perspective not only of the Semiotics theory developed by A. J. Greimas and his collaborators but also of the Discourse Analysis (DA) shown by Dominique Maingueneau, both related to the French studies, this work has the aim at describing the image of the enunciatee (páthos) of the textual genre lingerie advertisement. The objective is to examine and describe the meaning effects mechanisms that emerge from the text/discourse that result in certain expectations, ideals and aspirations represented by the reader: target public of lingerie advertising. It is considered that publicity belongs to a circulation sphere that tends to persuade by associating the product to be announced (sold) to a \"body\" in movement: this should be kept in mind when an analysis is performed. Therefore, the publicity, by constructing a particular way of presence in the world, has an own style of life, and, in this way, is engaged in a determined ideological, cultural and social formation. Taking into consideration the social evolution in which the genre lingerie advertisement has involved and, in conformity with the advances and transformations of the target public, the analysis is to understand how and why the image of the enunciatee is marked diachronically and historically in the discourse. By means of enunciation, the publicity seeks to \"incarnate\" the enunciatee that evokes, making such enunciatee sensible and perceptible in the text. In this way, the purpose is to reconstruct the different images of the enunciatee in the lingerie advertisements, because the enunciatees are taken as an extension of the subject of the enunciation. Therefore, it is considered that the enunciatee produces the text together with the enunciator since, in the textual production, the latter produces his text under the simulacrum of the former, generating, in this way, different choices of enunciation. Based on this idea, it can be affirmed that the subject of enunciation is constructed by the enunciator (I / author) and by the enunciatee (you / reader). Specifically, it is analyzed, of the publicity discourse, the textual genre lingerie advertisement. The choice for this genre was taken due to the great influence it performs when an inter-subjectivity relation is involved. From the great totality lingerie advertisements, four totalities are captured that resulted in four poles with inherent peculiarities and specific recurrences: A; B; NON-A; NON-B. In this way, it is possible to trace a particular way of presence of the distinct enunciatees images in this textual genre. The way of presence of the four analyzed totalities can be observed considering two types of valuation that each advertisement invests in the object presentation. It is regarded, for example, the valuation of the sexual, esthetic or utilitarian pleasure. The announced object is not presented simply as desirable itself. In other words, the offered object is not the final term of the search program orientated for the pure and simple consumption: the object is also a way, a competence for the desired object can be achieved. The valuation of the advertisements and announced products circulates through simulation and simulacrum of determined types of relations that are sought to established with the public consumer: the enunciatee. In a more specific way, the references are to the production and meaning mechanisms of these relations that are intended to analyze in this work.
Oden, Alper. "The Transformative Role Of Representational Media Within The Context Of Contemporary Housing: The Gated Enclaves Of Ankara And Consumer Culture". Master's thesis, METU, 2004. http://etd.lib.metu.edu.tr/upload/12605622/index.pdf.
Pełny tekst źródłathe gated enclaves that represent a form of investment for the legitimization of values projected by the consumer culture. They are especially located at the new urban development areas, shared by high income level owners
surrounded by exclusionary devices like
walls, fences and private security mechanisms, and provide additional privatized services. This study aims at studying the modes of marketing strategies of these newly emerging housing provisions in Ankara that all are constructed around the theme of &ldquo
a distinct life style&rdquo
through their representational media. Therefore the study will investigate how the idea of distinctness is made public and by means of spatial analyses, how and to what extent the assertion of distinctness is achieved or constituted a genuine position within the academic or professional architectural culture will be investigated while such concepts as &ldquo
homogenization&rdquo
and &ldquo
distinctness&rdquo
will be also in agenda.
Yamoah, Daniel Awusi. "A study of the content, type, style and extent of food and beverage advertising in South Africa: Investigating four free-to-air television channels (SABC 1–3 and eTV)". University of Western Cape, 2019. http://hdl.handle.net/11394/7666.
Pełny tekst źródłaTelevision (TV), a powerful medium used by industry for marketing, increases the popularity of certain food products and beverages. Through a range of techniques, this is done to persuade adults and children to buy these commodities, most of which are detrimental to human health. For instance, they are high in simple sugars, fructose corn syrup and refined carbohydrates; engineered to contain artificial ingredients; high in macronutrients, low in micronutrients and dietary fibre, and require less time and energy to digest. Thereby, predisposing individuals who over-consume these foods to overweight, obesity and non-communicable diseases (NCD). These health conditions have been implicated in the burden of disease in South Africa. As such, we must monitor and evaluate the advertisement of these commodities on free-to-air TV channels in the country to generate audit information
Robinson, Neil. "Alcohol Restraint Television Advertisements Targeted At Adolescents : A Three-way Comparison Of Reinforcement Styles On Attitude To The Advertisement, Attitude To The Cause And Attitude To The Act". Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2003. https://ro.ecu.edu.au/theses/1501.
Pełny tekst źródłaGrendler, Filip, i Nicolas Wallenskog. "Animated Online Advertisement : Investigating the Impact of Different Shading Styles on Recognition". Thesis, Blekinge Tekniska Högskola, Institutionen för datavetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-19931.
Pełny tekst źródłaLopes, Ana Keyla Carmo. "Uma ColÃnia de GÃneros AnÃncios". Universidade Federal do CearÃ, 2008. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=1758.
Pełny tekst źródłaEsta pesquisa pretende investigar uma possÃvel colÃnia de gÃneros anÃncios, atravÃs da anÃlise das categorias propÃsitos comunicativos, suportes e estilo. Adotamos a proposta teÃrico-metodolÃgica de Bhatia (1993; 2004), para a caracterizaÃÃo da colÃnia em estudo. Seguimos tambÃm as concepÃÃes de Bakhtin ([1953] 2000), Carvalho (1996), Marcuschi (2003), Askehave & Swales (2001) e Swales (2004), para o desenvolvimento desta investigaÃÃo. Para a realizaÃÃo da pesquisa, coletamos um corpus, composto por 72 textos impressos, assim distribuÃdos: 15 anÃncios institucionais, 15 anÃncios classificados, 12 anÃncios fÃnebres, 15 anÃncios publicitÃrios e 15 resenhas publicitÃrias. A metodologia, adotada de Bhatia (1993; 2004), e os critÃrios de anÃlise, representados pelas categorias propÃsitos comunicativos, suportes e estilo, possibilitaram a compreensÃo do fenÃmeno da colÃnia de gÃneros anÃncios cujos textos mantÃm uma relaÃÃo de distinÃÃo e semelhanÃa. Inicialmente, investigamos ânoveâ textos: 1. anÃncio publicitÃrio (de revista), 2. anÃncio publicitÃrio (de folder), 3. anÃncio publicitÃrio (de outdoor), 4. anÃncio institucional (de revista), 5. anÃncio institucional (de folder), 6. anÃncio institucional (de outdoor), 7. anÃncio fÃnebre (de jornal), 8. anÃncio classificado (de jornal), 9. resenha publicitÃria (de revista). Como resultado da anÃlise, identificamos os gÃneros anÃncios seguintes: anÃncio publicitÃrio, anÃncio classificado, anÃncio fÃnebre e anÃncio institucional. Em suma, nÃo fechamos a colÃnia de gÃneros anÃncios e sugerimos a ampliaÃÃo dessa colÃnia.
This research aims at investigating a possible advertisements genres colony through the analyses of communicative purpose, supports and styles categories. In order to characterize the colony under analysis, I adopt Bhatia‟s theoretical and methodological proposal (1993; 2004). I also followed Bakhtin‟s ([1953] 2000), Carvalho‟s (1996), Marcuschi‟s (2003), Askehave & Swales‟s (2001) and Swales‟s (2004) conceptions, to further the development of this investigation. In order to carry out this research, a corpus composed by 72 printed texts was collected which is so distributed: 15 institutional advertisements, 15 classified advertisements, 12 funeral notes, 15 publicity advertisements and 15 publicity reviews. The adoption of Bhatia‟s (1993; 2004) methodology, and the analyses criteria, represented by the communicative purpose, supports and styles categories, has made possible the understanding of the advertisements genres colony phenomenon in which texts maintain a similarity/distinction relationship. On the basis of the mentioned criteria, and, in order to verify if they were part of the genres colony under analysis, nine text types were analysed. These were as follows: 1. publicity advertisements (from magazines), 2. publicity advertisements (from folders), 3. publicity advertisements (from outdoors), 4. institutional advertisements (from magazines), 5. institutional advertisements (from folders), 6. institutional advertisements (from outdoors), 7. funeral advertisements (from newspapers), 8. classified advertisements (from newspapers), 9. publicity reviews (from magazines). As a result of the analysis, the following advertisements genres were identified: publicity advertisement, classified advertisement, funeral advertisement and institutional advertisement. Finally, I opt not to close the advertisements genres colony and suggest its expansion.
Lopes, Ana Keyla Carmo. "Uma colônia de gêneros anúncios". http://www.teses.ufc.br, 2008. http://www.repositorio.ufc.br/handle/riufc/2813.
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This research aims at investigating a possible advertisements genres colony through the analyses of communicative purpose, supports and styles categories. In order to characterize the colony under analysis, I adopt Bhatia‟s theoretical and methodological proposal (1993; 2004). I also followed Bakhtin‟s ([1953] 2000), Carvalho‟s (1996), Marcuschi‟s (2003), Askehave & Swales‟s (2001) and Swales‟s (2004) conceptions, to further the development of this investigation. In order to carry out this research, a corpus composed by 72 printed texts was collected which is so distributed: 15 institutional advertisements, 15 classified advertisements, 12 funeral notes, 15 publicity advertisements and 15 publicity reviews. The adoption of Bhatia‟s (1993; 2004) methodology, and the analyses criteria, represented by the communicative purpose, supports and styles categories, has made possible the understanding of the advertisements genres colony phenomenon in which texts maintain a similarity/distinction relationship. On the basis of the mentioned criteria, and, in order to verify if they were part of the genres colony under analysis, nine text types were analysed. These were as follows: 1. publicity advertisements (from magazines), 2. publicity advertisements (from folders), 3. publicity advertisements (from outdoors), 4. institutional advertisements (from magazines), 5. institutional advertisements (from folders), 6. institutional advertisements (from outdoors), 7. funeral advertisements (from newspapers), 8. classified advertisements (from newspapers), 9. publicity reviews (from magazines). As a result of the analysis, the following advertisements genres were identified: publicity advertisement, classified advertisement, funeral advertisement and institutional advertisement. Finally, I opt not to close the advertisements genres colony and suggest its expansion.
Esta pesquisa pretende investigar uma possível colônia de gêneros anúncios, através da análise das categorias propósitos comunicativos, suportes e estilo. Adotamos a proposta teórico-metodológica de Bhatia (1993; 2004), para a caracterização da colônia em estudo. Seguimos também as concepções de Bakhtin ([1953] 2000), Carvalho (1996), Marcuschi (2003), Askehave & Swales (2001) e Swales (2004), para o desenvolvimento desta investigação. Para a realização da pesquisa, coletamos um corpus, composto por 72 textos impressos, assim distribuídos: 15 anúncios institucionais, 15 anúncios classificados, 12 anúncios fúnebres, 15 anúncios publicitários e 15 resenhas publicitárias. A metodologia, adotada de Bhatia (1993; 2004), e os critérios de análise, representados pelas categorias propósitos comunicativos, suportes e estilo, possibilitaram a compreensão do fenômeno da colônia de gêneros anúncios cujos textos mantêm uma relação de distinção e semelhança. Inicialmente, investigamos “nove” textos: 1. anúncio publicitário (de revista), 2. anúncio publicitário (de folder), 3. anúncio publicitário (de outdoor), 4. anúncio institucional (de revista), 5. anúncio institucional (de folder), 6. anúncio institucional (de outdoor), 7. anúncio fúnebre (de jornal), 8. anúncio classificado (de jornal), 9. resenha publicitária (de revista). Como resultado da análise, identificamos os gêneros anúncios seguintes: anúncio publicitário, anúncio classificado, anúncio fúnebre e anúncio institucional. Em suma, não fechamos a colônia de gêneros anúncios e sugerimos a ampliação dessa colônia.
Książki na temat "ADVERTISEMENT STYLE"
Shin, Jae. The style of typographic expression in magazine advertisement. London: LCP, 1999.
Znajdź pełny tekst źródłaHiggins, Colin. Style in context: An examination of "style" in television advertisements for the car. [Derby: University of Derby], 1995.
Znajdź pełny tekst źródłaMcCall, Lorna Jean. Emotionality and style of text in magazine advertisements: An objective analysis. Sudbury, Ont: Laurentian University, Department of Psychology, 1996.
Znajdź pełny tekst źródłaGordon, Smith Billy, i Wojtowicz Richard, red. Blacks who stole themselves: Advertisements for runaways in the Pennsylvania gazette, 1728-1790. Philadelphia: University of Pennsylvania Press, 1989.
Znajdź pełny tekst źródłaSmith, Billy G., i Richard Wojtowicz. Blacks Who Stole Themselves: Advertisements for Runaways in the Pennsylvania Gazette, 1728-1790. University of Pennsylvania Press, 1989.
Znajdź pełny tekst źródłaSmith, Billy G., i Richard Wojtowicz. Blacks Who Stole Themselves: Advertisements for Runaways in the Pennsylvania Gazette, 1728-1790. University of Pennsylvania Press, 2016.
Znajdź pełny tekst źródłaMcAssey, Jacqueline, Sophie Benson i Clare Buckley. Fashion Styling. Bloomsbury Publishing Plc, 2022. http://dx.doi.org/10.5040/9781350240384.
Pełny tekst źródłaGentry, Philip M. Singing Smoothly. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190299590.003.0002.
Pełny tekst źródłaTaavitsainen, Irma, Turo Hiltunen, Jeremy J. Smith i Carla Suhr, red. Genre in English Medical Writing, 1500–1820. Cambridge University Press, 2022. http://dx.doi.org/10.1017/9781009105347.
Pełny tekst źródłaCzęści książek na temat "ADVERTISEMENT STYLE"
Kilinc, Ugur. "The Use of Myths as an Advertisement Strategy at the Age of Social Media". W Handbook of Research on Effective Advertising Strategies in the Social Media Age, 406–15. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8125-5.ch022.
Pełny tekst źródła"Advertisements for Runaway Blacks". W Blacks Who Stole Themselves, 17–160. Philadelphia: University of Pennsylvania Press, 1989. http://dx.doi.org/10.9783/9781512808308-003.
Pełny tekst źródła"Advertisements for Runaway White Indentured Servants". W Blacks Who Stole Themselves, 161–72. Philadelphia: University of Pennsylvania Press, 1989. http://dx.doi.org/10.9783/9781512808308-004.
Pełny tekst źródła"Index of All Advertisements for Runaway Blacks". W Blacks Who Stole Themselves, 199–222. Philadelphia: University of Pennsylvania Press, 1989. http://dx.doi.org/10.9783/9781512808308-009.
Pełny tekst źródłaAdhikari, Harasankar. "Limerence and Neuro-Marketing". W Advances in Marketing, Customer Relationship Management, and E-Services, 235–46. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0143-5.ch014.
Pełny tekst źródłaD’Souza, Edward, i Ed White. "Demand Forecasting for the Net Age". W Global Integrated Supply Chain Systems, 29–47. IGI Global, 2006. http://dx.doi.org/10.4018/978-1-59140-611-2.ch003.
Pełny tekst źródłaFiore, Teresa. "Migration Italian Style". W New Italian Migrations to the United States. University of Illinois Press, 2017. http://dx.doi.org/10.5622/illinois/9780252041396.003.0007.
Pełny tekst źródłaFlanagin, Annette. "Ethical and Legal Considerations". W AMA Manual of Style, 171–410. Oxford University Press, 2020. http://dx.doi.org/10.1093/jama/9780190246556.003.0005.
Pełny tekst źródłaGurau, Calin. "Characteristics, Limitations, and Potential of Advergames". W Encyclopedia of Multimedia Technology and Networking, Second Edition, 205–11. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch028.
Pełny tekst źródłaRowbottom, Jacob. "Transposing Public Service Media Obligations to Dominant Platforms". W Regulating Big Tech, 235–52. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197616093.003.0014.
Pełny tekst źródłaStreszczenia konferencji na temat "ADVERTISEMENT STYLE"
Jiang, Liyao, Chenglin Li, Haolan Chen, Xiaodong Gao, Xinwang Zhong, Yang Qiu, Shani Ye i Di Niu. "AdSEE: Investigating the Impact of Image Style Editing on Advertisement Attractiveness". W KDD '23: The 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. New York, NY, USA: ACM, 2023. http://dx.doi.org/10.1145/3580305.3599770.
Pełny tekst źródłaHeinz, Silvia, i Elisa D. Mekler. "The influence of banner placement and navigation style on the recognition of advertisement banners". W the 7th Nordic Conference. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2399016.2399156.
Pełny tekst źródłaCornwell, Sarah, i Victoria L. Rubin. "What Am I Reading?: Article-style Native Advertisements in Canadian Newspapers". W Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2019. http://dx.doi.org/10.24251/hicss.2019.625.
Pełny tekst źródłaZhai, Weimin, i Chien-Hsiung Chen. "Effects of Information Layout and Dynamic Presentation of Banner Advertising on the User Interface Design of Mobile Food Ordering Application". W 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003200.
Pełny tekst źródłaSalim, Saja, i Isti Purwaningtyas. "Analysis of Language Styles: Rhetoric and Figurative Language in Makeup Advertisement on Instagram". W Proceedings of the 2nd International Conference on Language, Literature, Education, and Culture, ICOLLEC 2022, 11–12 November 2022, Malang, Indonesia. EAI, 2023. http://dx.doi.org/10.4108/eai.11-11-2022.2329359.
Pełny tekst źródłaZhan, Xiaochun, i Fang Bin Guo. "Experiencing the History and Cultural Heritage: The Tourist Centred Map Design of Liverpool City". W 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001611.
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