Tesi sul tema "World travelers"

The aim of this research is to explore how Öland could attract Chinese tourists to sustain its development. This study is conducted on the basis of group interviews among 20 respondents selected from Chinese tourists. This research reveals that learning and experiencing, building a social relationship and enjoying natural landscape are the major reason for Chinese tourists traveling abroad, among which, the main motivations for Chinese tourists visiting Öland is the attractive spot. The research finds that not many Chinese tourists have been to Öland before. However, among those who have been, they said that Borgholm Castle was the most attractive tourist spot. The major approaches for Chinese tourists accessing information of Öland are travel agencies, travel apps, TV shows, movies and the internet , whereas little marketing strategies such as advertising (in Chinese) and cooperating with local travel agencies has been utilized by the government. An analysis of the key motivations of Chinese tourist reveals one challenge in attracting Chinese tourists facing the government: Öland is not well recognized as a World Heritage among Chinese tourists compared to other popular travel destinations. The strength and weakness of Öland tourism indicates that Öland need to take more active marketing strategies to brand their tourism targeting Chinese tourists.

In the latter half of the seventeenth century, the first-person overseas voyage narrative enjoyed an unprecedented degree of popularity in England. This thesis is concerned with texts written by travellers and the increasing perception that such information might be useful to those engaged in newly-developing scientific specialisms. It draws upon a wide range of texts including geographiae, physico-theological texts, first-person voyage narratives and imaginary voyage prose fictions. The main focus of the thesis is on the movement away from traditional encyclopaedic geographical textbooks whose treatment of non-European countries comprised an amalgam of unattributed information and a mass of traditional and erudite beliefs, towards a priontising of eyewitness accounts by named observers. Following an introductory survey of the production of an indigenous body of geographical literature in England, the first chapter traces the decline in popularity of traditional geographiae and the separation of regional description from general theories of the earth. The second chapter shows how in the Restoration period the concerted efforts of Fellows of the newly-established Royal Society resulted in a significant increase in the number of overseas travel narratives being published. The third chapter looks at the way in which the Royal Society's campaign developed from its initiation in 1666 to the close of the century, focusing on the response of travellers to the Society's requests for information. The fourth chapter considers the way in which earlier accounts were advertised as fulfilling contemporary expectations of this type of discourse. The fifth and sixth chapters concern fictitious voyage narratives. Imitative of a genre the value of which was increasingly seen as residing in its veracity, these fictions adapted in accordance with the changes being introduced to real voyage accounts whilst continuing to perpetuate the archaic myths and traditional beliefs which had been ehminated from factual geographical description. Appended to the thesis is a list of accounts of voyages and travels outside Europe, printed in the Philosophical Transactions (1665-1700). Also listed are reviews and abstracts of geographical texts, inquiries concerning specific locations and directions and instructions aimed at seamen, with brief biographical information about the authors to indicate the range of contributors to that journal.

The goal of this thesis is to elucidate the nature of character perspective in regard to worldbuilding for a setting. My research involved delving into writing journal articles, examining the formatting of stories in how they introduced their settings, and general reading. My main focus was on fictional tales, especially those that used the traveler archetype. Also, I examined how the reader’s view of the given world changes depending on the character whose eyes they are looking at the environment through. In my critical introduction, I address the issues and structure related to use of the traveler archetype in stories. In my own stories, I exemplify these characteristics by showing worlds from different perspectives. I conclude that the traveler archetype works well toward building a setting for the reader to explore due to the perspective it offers, because both the character’s and the reader’s eyes are fresh when making contact with the foreign.

This thesis tracks the life of Crickett Smith, a little-remembered black American trumpeter whose life spanned from the end of Reconstruction to the first stirrings of the Civil Rights movement. Born in the midst of the Exoduster migration, Crickett Smith carved out a musical career on the streets and small stages of Kansas City, Chicago, New York, Paris, Moscow, and Bombay. A seminal figure in the creation and dissemination of cosmopolitan modernism, black internationalism and a distinctly American sound, Smith functioned as an unofficial cultural emissary at a time when black performers were seldom named. Even admirers devalued their artistry. To follow Crickett Smith’s journey is to travel the Exoduster’s musical path out of the contraband camps of Nashville and into the core of American culture. His story reveals the labor practices of travelling entertainers, the rise of black showbusiness, and the global circulation of cultural commodities, practices, and ideas. His career played out across imperial networks, in hyper-colonial cities, and in the city streets, cafes, and cabarets where an informal, grassroots network of black internationalism took root. Crickett Smith’s life reveals a wealth of information about cultural hierarchies, the logic of the marketplace, ways of hearing, the subjective nature of art, and unpredictable forms of fellowship both along and across the color line. Despite the extraordinary scope of his musical network and depth of engagement with the commercial, avant-garde, and anti-colonial world, Crickett Smith has barely dented the public record – an absence that speaks to the racialized nature of remembering and forgetting. My effort to recover this life, then, ranges beyond biography into a microhistorical study of the process of obfuscation and erasure.

The ancient Maya afterlife is a rich and voluminous topic. Unfortunately, much of the material currently utilized for interpretations about the ancient Maya comes from publications written after contact by the Spanish or from artifacts with no context, likely looted items. Both sources of information can be problematic and can skew interpretations. Cosmological tales documented after the Spanish invasion show evidence of the religious conversion that was underway. Noncontextual artifacts are often altered in order to make them more marketable. An example of an iconographic theme that is incorporated into the surviving media of the ancient Maya, but that is not mentioned in ethnographically-recorded myths or represented in the iconography from most noncontextual objects, are the "travelers": a group of gods, humans, and animals who occupy a unique niche in the ancient Maya cosmology. This group of figures is depicted journeying from one level or realm of the universe to another by using objects argued to bridge more than one plane of existence at a time. They travel by holding onto or riding objects familiar to the ancient Maya that held other-world or afterlife symbolic significance and that are connected to events related to birth, death, and leadership. This group of figures (the "travelers"), represented across time and space and on wide ranging media, provides insight and broadens what is currently understood about the ancient Maya view of life and death by indicating a persistent belief in the ability to move from one realm to another in the afterlife.
M.A.
Office of Liberal and Interdisciplinary Studies
Other
Liberal Studies

In "Travels in the Glittering World": Transcultural Representations of Navajo Country, I compare how Dine (Navajo) writers and Euroamerican nature writers represent their experience of Dine culture and the place of the Navajo Nation. This project repositions the scope of analysis common to broader regional studies of the U.S. Southwest by engaging the many ways that representations of Dine Bikeyah (Navajo Country), as a nation linked to other political entities, have refracted the cultural concerns of several twentieth and twenty-first century writers and filmmakers. Centrally, I consider how representations stand in relation to the cultivation of cultural sovereignty. In doing so, I consider the limits and applicability of interpretive models, including "communitism," the "Peoplehood Matrix," and expansive imaginings of literary nationalism. Following scholars such as Lloyd Lee, I consider how elements of contemporary Dine identity--"worldview, land, language, kinship . . . [and] respect for their ancestors' ability to survive colonialism"--factor into twentieth-century texts (92). Responding to texts addressing several historical periods, I consider how artists address the Long Walk to Bosque Redondo, stock reduction, integration into wage economies and the development of extractive industries, relocation, and periods of contemporary migration. Throughout, I consider how rootedness in culture and place allows Navajos to embrace paths of mobility and mindful alliances, which counteract forces which would confine them to the space of the reservation, to the status of a resource colony, or to the role as imagined font of exotic otherness. I consider how Euroamerican nature writers, with limited success, work against the impulse to tint Navajo Country in the sepia hues of primitivist nostalgia to embrace instead a restorative ethos that might support efforts to advance goals of cultural sovereignty. I consider how Dine authors call upon earlier Navajo literary traditions, as well as anti-colonial texts from other cultures, to negotiate the desire to "root" identity in a fixed place while traversing "routes" through and beyond Navajo Country, connecting that nation to larger networks of cultural exchange, urban relocation, economic necessity, travel, and pan-tribal, if not global, alliances working for the purposes of cultural sovereignty and environmental justice.

Border-Crossing Travels Across Literary Worlds is an autocritographical journey that places a group of U.S. literary texts into critically conscious dialogue with the “text” of my life. As a white, American, middle-class, cishetero, able-bodied man, I historicize, contextualize, analyze, and deconstruct the process by which my ten years of graduate academic studies at the University of South Florida fostered my ongoing awakening to critical consciousness—the personal and political evolution Paolo Freire terms “conscientization.” I present the analytical insights I realized about landmark feminist and womanist texts I encountered during my graduate studies that resonate with the prominent literary works and events from my youth. By identifying personal contexts and identity-aware frameworks for how I read these influential texts in my past, I give concrete examples of how hegemonic systems of gender, race, class, sexuality, and ability operate within such writing. I also demonstrate how utilizing feminist and womanist theoretical lenses allows a scholar to re-vision and recover problematic texts. Across all my autocritographical travels, I imagine my own life experiences, as well as the positionality of my selected texts’ protagonists, in terms of the archetype of the shaman—a liminal, border-crossing person who walks between worlds to function in the capacity as a messenger, intermediary, and balance-bringing healer.

This research is aimed to investigate how travel consumers respond to online information posted in Consumer-Generated Media. It was examined the impact of consumer characteristics (risk propensity and Internet experience), information characteristics (information valence and information quality), and source characteristics (source identity and similarity) on consumer perception of information credibility, trust in the travel services being discussed, and intention to purchase the services. Hypotheses and research questions were proposed based on the concept of uncertainty reduction and information processing. A 3x2 between-subject experimental research design was developed. Information valence and source identity were manipulated. The survey was conducted at several popular tourist destinations in Bali involving 1939 real travel consumers holidaying in Bali as participants.Results show significant effects of risk propensity, information quality, and similarity on perception of information credibility, trust in travel services being reviewed, and intentions to purchase the services. Internet experience was found not significant in affecting credibility, trust, and purchase intention. The study also confirmed the main and interaction effects of information valence and source identity on perception of information credibility, trust in travel services being reviewed, and intentions to purchase the services. Information with identified source was perceived to be more credible and leads to greater trust and consumer purchase intention than unidentified information. Balanced information was found to have greatest impact on credibility, trust, and intention. Positive information was suggested to have the least impact on credibility, as well as negative information on trust and purchase intention. The interaction of balanced information with identified source was found to have the greatest influence on credibility, trust, and intention, while negative information with unidentified source was found to have the least effect. Several conceptual, methodological, and research contributions offered by this study are also discussed.

The use of ‘formal’ travel information pertaining to costs, routes, journey times, or real-time transport disruptions, and its role in travel behaviour (for example, choice of mode, route or departure time) has been widely studied, but little is known about the part played by 'informal' information, shared through word-of-mouth amongst friends, family, colleagues and other social networks, in relation to everyday travel. Furthermore, considerable investment has been made over recent decades in the development of sophisticated 'advanced traveller information systems', delivering formal, top-down information through media such as online journey planners, but less attention has been paid to parallel developments in the diffusion of bottom-up, user-generated information through 'electronic word-of-mouth' on the internet (acknowledged in the field of marketing as a growing source of influence on consumer behaviour). This thesis examines the role of word-of-mouth information diffusion within everyday travel behaviour and its emerging applications in the field of online traveller information, within a framework of social-psychological theories of behaviour and decision theory. The exploration of social-psychological factors underlying the social transfer of traveller information led to an expansion of existing theory, whilst the research also generated practical recommendations for the wider incorporation of ‘social design features’ into certain forms of traveller information system. The research was undertaken in two empirical phases, both employing a qualitative methodology. In Phase 1 (exploratory), interviews and focus groups were used to: generate an account of the use of word-of-mouth travel information; explore participants‟ perceptions of the influence of this form of information on their own and others' travel behaviour; and identify social-psychological mechanisms underlying the influence process. 'Local knowledge' obtained through word-of-mouth was found to be highly valued, and was deemed trustworthy primarily because it was based on the informant's direct experience (an instrumental-reasoned explanation). However, perceived trustworthiness could be improved by social-psychological factors such as social proximity, group-identification and accepted norms of behaviour. Word-of-mouth was found to play a complementary role to formal information in the decision process, and was reported to have had a direct influence on trip details (e.g. route or departure time), but was less likely to affect modal choice. More general interactions about travel (for example, appraising the experience of using a particular transport mode in general conversation), whilst not necessarily perceived as travel information per se, appeared to be influencing beliefs and attitudes, and shaping the psychological context in which travel choices might later be made. Phase 2 (applications) was a qualitative case-study of an innovative, web-based traveller information system, entitled Cycology, through which 23 participants shared cycle routes and other information with one another over a period of six weeks. This allowed both a validation of the earlier findings within an applied context, and an exploration of some findings in greater depth - in particular, the ways in which social norms and social identities around travel are established or reinforced in peer-groups through word-of-mouth interactions, and help to explain interpersonal influences on travel behaviour. Interactions on the website were found to: influence participants‟ behaviour in the form of using cycle routes suggested by others; strengthen pro-cycling attitudes; and enhance the experience of the cycle commute. A key finding was the role which Cycology played in building a sense of ‘community’ (group identification), linked to high levels of trust and pro-social behaviour amongst group members, which both reinforced positive views of cycling as a commuter mode, and increased people‟s propensity to act on information from others within the group. Together with the Phase 1 findings, this led to the proposed incorporation of additional 'social factors' into established models of information use. Practical recommendations from the research concerned ways in which developments in social media might be combined more widely with online, map-based traveller information, particularly route-planning tools, with the potential to enhance the perceived reliability (and influence) of such systems, and, consequently, their effectiveness as a transport policy tool.

The physical attributes of the service setting are critical differentiators among service providers that significantly influence customers' emotional responses. Following the changes in the airport industry and addressing the gap in the existing research, this study aims to investigate the relationship between physical servicescape elements, emotional responses of enjoyment and anxiety and word-of-mouth in the context of airport environment. This study was conducted in three phases. The first phase incorporated an EFA conducted on a pilot study sample of 174 respondents that proposed a six-factor structure of airport service environment. In the second phase of the study, a self-administered online questionnaire was sent to an online marketing agency, resulting in 311 valid responses. This phase included a CFA that confirmed the validity of the instrument proposed in the pilot study, recommending the following six airport servicescape factors: design, scent, functional organization, air/lighting conditions, seating and cleanliness. Finally, an SEM testing suggested that airport design features and pleasant scent have a positive influence on traveler enjoyment, further generating positive WOM. Nevertheless, poor functional organization and inadequate air and lighting conditions are major predictors of traveler anxiety that leads to negative recommendations. According to the findings, this study offers several implications for the airport practitioners and developers. Based on the service environment frameworks established in the previous research, this study developed a valid instrument for examining travelers' perceptions of the airport environment. As a result, emphasizing hedonic attributes of the airport environment such as aroma, colors and d[eacute]cor would enhance traveler enjoyment and experience. In addition, airport practitioners are advised to provide successful wayfinding through the facility, appropriate luminosity, air conditioning, and temperature that would reduce travelers' stress and anxiety during their stay. Finally, design was showed to be the most influential environmental stimuli, justifying the need for of airport modernization and renovations.

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User-generated content in travel industry is the phenomenon studied in this research, which aims to fill the literature gap on the drivers to write reviews on TripAdvisor. The object of study is relevant from a managerial standpoint since the motivators that drive users to co-create can shape strategies and be turned into external leverages that generate value for brands through content production. From an academic perspective, the goal is to enhance literature on the field, and fill a gap on adherence of local culture to UGC given industry structure specificities. The business’ impact of UGC is supported by the fact that it increases e-commerce conversion rates since research undertaken by Ye, Law, Gu and Chen (2009) states each 10% in traveler review ratings boosts online booking in more than 5%. The literature review builds a theoretical framework on required concepts to support the TripAdvisor case study methodology. Quantitative and qualitative data compound the methodological approach through literature review, desk research, executive interview, and user survey which are analyzed under factor and cluster analysis to group users with similar drivers towards UGC. Additionally, cultural and country-specific aspects impact user behavior. Since hospitality industry in Brazil is concentrated on long tail – 92% of hotels in Brazil are independent ones (Jones Lang LaSalle, 2015, p. 7) – and lesser known hotels take better advantage of reviews – according to Luca (2011) each one Yelp-star increase in rating, increases in 9% independent restaurant revenue whereas in chain restaurants the reviews have no effect – , this dissertation sought to understand UGC in the context of travelers from São Paulo (Brazil) and adopted the case of TripAdvisor to describe what are the incentives that drives user’s co-creation among targeted travelers. It has an outcome of 4 different clusters with different drivers for UGC that enables to design marketing strategies, and it also concludes there’s a big potential to convert current content consumers into producers, the remaining importance of friends and family referrals and the role played by incentives. Among the conclusions, this study lead us to an exploration of positive feedback and network effect concepts, a reinforcement of the UGC relevance for long tail hotels, the interdependence across content production, consumption and participation; and the role played by technology allied with behavioral analysis to take effective decisions. The adherence of UGC to hospitality industry, also outlines the formulation of the concept present in the dissertation title of 'Traveler-Generated Content'.
Esta pesquisa estuda o fenômeno de conteúdo gerado por usuários aplicado à indústria de turismo com o objetivo de preencher a lacuna literária nas motivações que levam usuários à escrever avaliações no TripAdvisor. O objeto do estudo tem sua relevância gerencial uma vez que, identificadas as motivações dos viajantes para co-criar, estas possam tornar-se alavancas para geração de valor para marcas através da geração de conteúdo. Do ponto de vista acadêmico, o objetivo é expandir a literatura neste campo e endereçar a aderência de cultura local de co-criação aplicada às especifidades da indústria selecionada. O impacto de conteúdo gerado pelo usuário é endossado pelo fato das avaliações influenciarem as taxas de conversão. De acordo com a pesquisa conduzida por Ye, Law, Gu e Chen (2009), para cada 10% incremental na avaliação de um hotel, as reservas online crescem em 5%. A revisão literária constrói o modelo teórico para embasar a metodologia de estudo de caso do TripAdvisor. Aspectos quantitativos e qualitativos compõem a abordagem metodológica por meio de revisão literária, pesquisa por dados secundários, entrevista com executivo e pesquisa com usuários processadas com análises fatoriais e de agrupamentos (clusters). Além disso, o comportamento do usuário é impactado por aspectos culturais, o que diferencia suas motivações. A indústria de hospitalidade no Brasil é predominantemente dispersa sendo 92% dos quartos de hotéis independentes (Jones Lang LaSalle, 2015, p. 7) e hotéis menos conhecidos tendem a ser mais beneficiados em consideração do consumidor depois de receber avaliações segundo Luca (2011), que observou que o aumento de uma estrela na avaliação do Yelp, aumenta em 9% o faturamento de restaurantes independentes, enquanto nos de rede não há nenhum impacto. Portanto, essa dissertação almeja entender a geração de conteúdo por usuários no contexto de viajantes de São Paulo, Brasil, adotando o caso do TripAdvisor para descrever os incentivos para co-criação de usuários entre o público selecionado. A análise entrega quatro diferentes grupos que permitem embasar o desenvolvimento de estratégias de marketing. O estudo também sugere a existência de potencial na conversão de atuais consumidores de conteúdo em produtores de conteúdo, a remanescente importância das recomendações de familiares e amigos e o papel exercido por incentivos. Dentre as conclusões, a pesquisa leva à exploração dos conceitos de feedback positivo e efeito de rede, o reforço da relevância de conteúdo gerado por usuários para hotéis independentes, a interdependência entre participação, produção e consumo de conteúdo e o papel exercido pela tecnologia, aliada à análises comportamentais, na tomada de decisões. A aderência do conceito de UGC à indústria de hospitalidade nos leva ao conceito presente no título da dissertação de 'Conteúdo Gerado por Viajantes'.

In this dissertation I argue that invisible characters, as they appear in Paul Auster’s novels, serve a very specific function within the interpretative framework of a text and that they should be considered to play a functional role, in order to arrive at a more holistic interpretation of the text and a more accurate analysis of said texts. I argue that Auster knowingly includes these characters in his novels as part of his narrative technique, in order for them to serve specific functions and to contribute to the structure of postmodern fiction. I make use of a contextualized close reading of five of Auster’s novels and attempt a hermeneutic interpretation of these novels to arrive at a hermeneutic circle when combining these novels into an integrated whole, individual, work of fiction. Certain parallels can be drawn between Auster’s various novels and these parallels contribute to the various motifs and themes found throughout his work. The importance of space in Auster’s novels is also highlighted with emphasis on liminality which serves as an instigator for transgression to occur between different fictive worlds.
Thesis (MA (English))--North-West University, Potchefstroom Campus, 2013.

碩士
南華大學
休閒產業經濟學系
101
In recent years, Taiwan has been urgently looking for industrial transformation.The travel and tourism industry in not only by the world attention,the Taiwanese government and private organizations have gradually found its own value.In this paper, we utilize Johansen co-integration test to investigate the relationship between travel and tourism industry and economic development in Taiwan. 　 　　The empirical results show that when the depreciation of the NT dollars, the total number of tourists to Taiwan will increase.In addition, when the world economy improves, the foreigners who travel to Taiwan will increase its spending power will be positive growth in Taiwan.This will not only promote the development of tourism in Taiwan, Taiwan''s economic development will be stimulated.Taiwan''s tourism and economic development interaction, but the impact of the world economy on the tourism industry in Taiwan be significant than Taiwan''s economic development. 　 　　In summary, our empirical results and the government''s policy to actively promote international tourism to echo each other.If the development of Taiwan''s industrial policy as well,future there will be more visitors can experience the beauty of Taiwan.This can not only promote the development of Taiwan''s economy, to optimize national life and the quality of tourism, but also strengthen the international image of Taiwan''s tourism brand, increase international exposure.While also taking into account the trend of economic growth and environmental protection,to achieve sustainable development goals.

碩士
國立中興大學
應用經濟學系所
103
The purpose of this study is to investigate the online word-of-mouth of travelers from Mainland China to Taiwan, and to understand mainland tourists’ travel experience after visiting tourist’s attraction in Taiwan. Moreover, investigating what the critical factors are when mainland tourists choosing where to visit, is another main object. This research contains the top five locations in Taiwan which are popular among mainland tourists, including Sun Moon Lake, Alishan, Chiufen, Yehliu and Kenting. By using online information retrieval system and data mining technique to collect online articles about mainland tourists’ travel experience to Taiwan from China’s top three traveling community websites, Mafengwo, Doyouhike and Sina. The collected articles are approximately 1,500 pieces, and there are 1,100 effective samples after screening sample. Furthermore, analyzing the characteristic and facets of the online word-of-mouth according to bibliography , and concludes the six facets as follows: “the quality of food and lodging”, “the travel costs”, “transportation”, “natural environment”, “itinerary” and “cultural heritage”. Based on the investigation, generalizing that mainland tourists traveling to the top five attractions attach importance to the facet items, and form word-of-mouth items. After that, using the XLSTAT software to process data, and through the correspondence analysis located picture and the proximity and distance of each variable to explain the corresponding relation between different intensity of attractions and the word-of-mouth items. Finally, by using different items and goal-achievement analysis to investigate how mainland tourists feel and evaluate after traveling these sceneries, and then draw a conclusion. As far as the top five popular attractions are concerned, the survey results display that mainland tourists attach great importance to “natural environment”, and then is “itinerary”. Conversely, “the travel costs” facet is the least heeded one. In addition, in terms of mainland tourists’ travel satisfaction, which shows positive growth annually, and till 2015, the satisfaction degrees are all exceed 80%. According to the survey results, which provide constructive suggestions about mainland tourists traveling to the top five attractions; and as for the operators and managers in tourism industry, the survey supplies an objective and convenient analysis, which can be a reference when organizing future operations plan.

碩士
大葉大學
管理學院碩士在職專班
103
Word-of-Mouth has recently been an important research topic .This study hopes to discuss the effect of the foreign tourists facing the travel satisfaction on passing word-of-mouth intention. And cultural difference (Individualism and Collectivism) as a moderating variable. This study used the questionnaire survey, a total of 314 valid questionnaires, and following the conclusions: 1. The effect of the foreign tourists facing the travel satisfaction to passing Word-of-Mouth. The higher of travel satisfaction , the higher willingness of passing word-of-mouth. 2. The relationship between the travel satisfaction on passing word-of-mouth will be affected by the interference of the Individualism. Key words: Satisfaction、 Word-of-Mouth、 Cultural Difference、Individualism、Collectivism

碩士
中國文化大學
觀光事業學系
102
The main purpose of this study is to investigate the influence of the relationship marketing effects on transaction intention of travel agency in Thailand not only perceived value , trust, attitude toward travel agency are also effects on transaction intention and the moderating effect of word-of-mouth between the influences of trust, attitude toward travel agency, perceived value on transaction intention. In Thailand expand very fast and market continued growing and the consumer has more chance to purchase the travel agency and the distribution channels has been developing, people can access to the product very easily. In this covered with consumers who have been using travel agencies with domestic and outbound. Convenience sampling was adopted for conducting the survey questionnaire. Online questionnaire was used to collect the primary data. Finally there are some moderating variable including word-of-mouth supported enhance the success of transaction intention. This moderating variable predicted the influence of trust, attitude toward travel agency, perceived value on transaction intention. Since previous studies regarding that the relationship marketing effects on perceived value, trust there are the limited, the result of this study provided as an important reference for future academic validations and also provided a base line for travel agency manager for developing the method to attract the consumer in the future.

碩士
長榮大學
運動休閒管理學系(所)
97
Kaohsiung City has transformed from an industry-focused town into an ocean harbor. Its tourism environment has especially been attended to to promote the city image. In 2004, the city government signed a contract with the International World Games Association (IWGA) for the hosting of the first international competition in Taiwan, attempting to introduce Taiwan to the world. The purpose of this study was to analyze traveler perception of Kaohsiung City, venue of the 2009 World Games. According to previous research, major variables of concern for the present study include tourism image, tourism experience, perceived value, and revisit willingness. Questionnaires were administered to 666 tourists in Cijin, Lotus Lake, and National Science and Technology Museum in Kaoshiung City. A non-random sampling method was employed. A total of 630 valid questionnaires were returned. The collected data were statistically analyzed using t-test, one-way MANOVA, Pearson Correlation Analysis, and Regression Analysis. The results are shown in following: 1. Demogrpahic variables did not affect the tourism image of Kaohsiung City, but concerning the tourism experience of travelers, their travel frequency had a significant effect on their impressions of the city. 2. The residence of travelers had a significant effect on the sport image of Kaohsiung City, and concerning the tourism experience of travelers, their travel frequency had a significant effect on their impressions of the city. 3. Concerning the tourism experience of travelers, their travel frequency had a significant effect on their impressions of the city. 4. Concerning the perceived value of travelers, their travel frequency had a significant effect on their impressions of the city. 5. Concerning the revisit willingness of travelers, their travel frequency had a significant effect on their impressions of the city. 6. The tourism image of Kaohsiung City had a positive effect on the tourism experience of travelers. 7. The tourism experience of travelers had a positive influence on their perceived value. 8. The tourism image of Kaohsiung City had a positive influence on the revisit willingness of travelers. 9. The tourism experience of travelers had a positive influence on their revisit willingness. 10. The perceived value of travelers had a positive influence on their revisit willingness. 11. The analysis of tourism image, sport image, and perceived value reached a 46 percent success rate in predicting the revisit willingness of travelers. Based on the findings, theoretical and practical implications were discussed.

碩士
國立暨南國際大學
觀光休閒與餐旅管理學系
106
With the higher convenience of the network system, it's common for the senior to search for travel information through the internet, the circulation and influence of electronic word-of-mouth are becoming more extensive. Consumers often use online search to collect travel information. The electronic word-of-mouth will be an important factor in affecting consumers' decision-making on destination and consumption. Therefore, whether the electronic word-of-mouth will influence tourists desire in the relationship of recommendation, revisiting and the destination image, triggers the motivation for further study. This study focuses on the effect of electronic word-of-mouth’s quality and credibility on behavioral intentions and destination image, a case study of senior traveler. This study is conducted by questionnaire survey, studying the reviews on TripAdvisor and Google website for electronic word-of-mouth discussion, and the main research objects are the senior over 45 years old via purposive sampling. The research results show that the electronic word-of-mouth quality and credibility have a positive influence on the behavior intention. When the contents of the electronic word-of-mouth provide abundant information in depth in time, consumers will recommend the destination. The electronic word-of-mouth quality and credibility have a positive influence on the destination image. When the content of electronic word-of-mouth provides information that is correct, reliable and easy to understand, consumers will have different destination images.

The thesis analyses selected phenomena of graphy, phonology, morfology, lexicology and words-formation of the Frederick from Donin's Czech book of travels, which was written at the turn of the 16th and 17th century. Partly, it also deals with the syntax and style of the work. Selected phenomena of individual language levels are studied using the original manuscript. The thesis intends to show in which aspects the text is close to early modern language usage, and conversely in which aspects it differs from it. The language of the manuscript is also compared with the contemporary Czech language.