Tesi sul tema "Tourism business networks and ICT"
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Modimodale, Lloyd. "ICT and SMEs competitiveness in South Afirca : how SMEs could use ICT to become competitive in South Africa". Pretoria : [s.n.], 2008. http://upetd.up.ac.za/thesis/available/etd-08272008-111005.
Testo completoThaithong, Nisarat. "An investigation of tourism stakeholder networks and cluster sustainability in Samui Island, Thailand". Thesis, University of Hull, 2016. http://hydra.hull.ac.uk/resources/hull:13637.
Testo completoAjumobi, Deborah O. "Exploring ICT-supported Formal Women Business Networks (eFWBNs) the case of Kenya and South Africa". Thesis, University of Cape Town, 2018. http://hdl.handle.net/11427/28433.
Testo completoBraun, Christine. "A qualitative analysis of the networks of tourism SMEs in Germany : managing business networks for knowledge transfer". Thesis, University of Nottingham, 2015. http://eprints.nottingham.ac.uk/28592/.
Testo completoChauma, Crecencia Naison. "The application of project management tools and techniques in ICT SME projects in Western Cape". Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2546.
Testo completoIntroduction The research looked at the application of project management tools and techniques in ICT SME projects in the Western Cape. Problem Statement Previous literature revealed that small to medium enterprises (SMEs) are vital to developing economies as they provide employment and contribute to overall sustainable economic productivity. Literature further alludes that project management tools and techniques enhance SME’s ability to innovate, grow and compete in industry. However, it is unclear if ICT SMEs in Western Cape are applying project management tools and techniques in their projects. Therefore, this study aimed to investigate whether ICT SMEs in Western Cape applied these tools and techniques in their projects. Aims / Objectives The primary objective of the research was to determine the extent to which ICT SMEs in Western Cape were using project management tools and techniques. The secondary research objectives were: to determine the extent to which ICT SMEs in Western Cape knew about the project management tools and techniques and how to use them; to establish the extent to which the ICT SMEs knew the benefits of using project management tools and techniques; and to determine the extent to which project management tools and techniques were used by SMEs to achieve success. Methodology The research was non experimental. An electronic questionnaire was distributed using Survey Monkey and Mail Chimp to collect responses. Some questionnaires were hand delivered to ICT SMEs based in the Cape Town CBD areas accessible to the researcher. The results presented in the research were based on a survey of ICT SMEs, located in Western Cape. Out of the 341 responses targeted a total of 210 responses were obtained. The results obtained represent 60- 70% of the population interviewed. The sample was chosen using stratified random sampling that classified the respondents according to organisational hierarchy, and the amount per strata was noted. The respondents within each stratum were chosen using simple random sampling thus eliminating bias.
Nocanda, Xolani Wittleton. "Web-based business positioning : an investigation in the tourism industry". Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/19797.
Testo completoThe use of the web-based technology to conduct business has been growing in many industries globally, this has been the case in the tourism industry. The growing popularity of the web-based technology can be attributed to the benefits it brings to the tourism industry. The study has look into the overall benefits brought by the web-based technology in the tourism industry and how it can be further exploited to benefit the organizations. The application of the web-based technology has included the introduction of the website. The website has given companies exposure to the global market and has been a platform for conducting marketing activities. The website has been used extensively in the tourism industry as a source of information. The website has enabled travel consumers purchase tourism products and services. Having a website may not be sufficient in meeting an organisation’s intended objectives. Many companies in the tourism industry are making use of the website, hence the use of website in search engines has become competitive. Companies need to implement website optimisation techniques to benefit both the travel suppliers and travel consumers. To conduct the organisations marketing activities successfully, the websites needs maximum exposure to the target audience. This can be achieved through the website design aimed at ensuring that the website is highly ranked by search engines. Added features like video, up to date information and photos add value to travel consumers. Through these features travel consumers are able to understand tourism products and services, and hence make informed decisions. The study has looked at the application of the web-based technology in four sectors of the tourism industry in South Africa. These are attraction, accommodation, tour operators and transport. Suppliers in each sector were selected for analysis and they are: - in attraction, Kruger National Park and Hluhluwe Game Reserve; - in accommodation, Hilton hotel and Southern Sun hotel; - in tour operator, Thompson Holiday and Tourvest; and - in transport, Kulula, South African Airways, Avis and Europcar. Suppliers in the tourism industry in South Africa were found to use the website for the following reasons: - Provides information about the organisation and its products and services. - Used as a marketing tool: The website is used to facilitate communication between the travel supplier and the travel consumer. It is also a platform to sell tourism products and services. - Used to enhance collaboration in the industry. Collaboration through websites has resulted in a better supply chain. Customers have been able to buy one package including the airline ticket, accommodation and car hire using one website. - Used to conduct business transactions: Customers have been able to make bookings and reservations and payments through the website. - Used to attract customers to the organisation’s products and services. Attractive features such as photos and videos have been included in the website. The Safari Company is a tour operator in South Africa. Using web-based technology; the company has changed its business model to be able to serve its customers better. The company has developed a new website that adds value to both travel suppliers and travel consumers. Travel suppliers are able to market their services and products through the website. The website provides travel consumers with the latest information and expert advice in tourism products in the Southern and Eastern Africa. The Safari Company website has been a platform for the company to communicate its social responsibility with the global community. The Safari Company donates 10% of its revenue to an organization called Touch the Land. Touch the Land is a foundation that implements projects in Southern and Eastern Africa aimed at poverty alleviation.
Nylén, Daniel. "From closed to open : ICT as an Enabler for Creating Open Innovation Systems in Industrial Settings". Thesis, Umeå University, Department of Informatics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-26660.
Testo completoMost forestry machines being produced today include a PC that monitors and controls the harvester head, and an information system that stores data on every action the driver or the machine performs. ICT thus provides an opportunity to improve efficiency and competitiveness and possibly also opens up for new ways of working for actors in the forestry industry. The purpose of this study is to investigate how ICT can enable the transformation from selling products to selling services in the forestry industry. We investigate this through performing a Case Study including a number of actors from the Forestry industry in northern Sweden. First, we investigate the barriers for establishing an Open Innovation system in forestry. Then we describe the main steps to be taken and how the use of ICT can enable the establishment of such a system. The case study shows that the forestry industry is committed to working according to a traditional value chain and is committed to a closed innovation paradigm. We argue that the ICT component in Timbercut’s forestry machines constitutes a latent potential that cancaptured through changing the business model and setting up a joint venture with Rewire.
Pan, Grace Wen, e n/a. "Business Partnership Relationships in the Chinese Inbound Tourism Market to Australia". Griffith University. School of Tourism and Hotel Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040719.110427.
Testo completoMilwood, Pauline Antoinette. "MEASUREMENT AND MANAGEMENT OF INNOVATION IN SERVICES: ESSAYS ON ICT INVESTMENT, ORCHESTRATION, AND THE ROLE OF THE DESTINATION MANAGEMENT ORGANIZATION". Diss., Temple University Libraries, 2015. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/341058.
Testo completoPh.D.
Innovation in the services sector is becoming increasingly important to understanding the innovative behavior of the US economy, as more and more sectors become increasingly populated with services. Traditional goods-manufacturing sectors remain a dominant theoretical and empirical force with respect to the measurement and management of innovation activity at different levels of the economy. This includes industry, sector, and firm levels of theory and practice. As the shifting trajectory away from traditional technology-manufacturing to services, it becomes incumbent on researchers in service dominated sectors such as tourism to better understand effective ways to measure and manage innovation in services. This dissertation comprises three essays which singly and in combination, focus on the measurement and management of innovation in services with specific and increasing attention to the role of the destination management organization. The major bodies of literature used in these essays are the innovation literature, destination marketing and management, and networks. There are multiple lenses used to analyze services within the tourism context at the industry, destination, and organization levels. In addition to multiple lenses, multiple analytic methods are employed raging from latent growth modeling techniques to convergent parallel mixed methodology. The thesis contributes to the destination management and marketing literature in three ways. First, the thesis integrates tourism production industry into the comparison of between and within group trajectories. Second, the study empirically tests the mediating effect of network orchestration, and contributes mixed methods to the tourism field.
Temple University--Theses
Delporte-Vermeiren, Dominique Jeanne Emile. "Improving the flexibility and profitability of ICT-enabled business networks : an assessment method and tool = Het verbeteren van de flexibiliteit en de winstgevendheid van ICT ondersteunde bedrijfsnetwerken : een inschattingsmethode en werkinstrument /". Rotterdam, 2003. http://aleph.unisg.ch/hsgscan/hm00073773.pdf.
Testo completoWalton, Lee Ann Berlin. "KENTUCKY WINERIES NETWORKING ACTIVITIES FOR TOURISM DEVELOPMENT IN RELATION TO GROWTH AND PROFITABILITY". Lexington, Ky. : [University of Kentucky Libraries], 2007. http://lib.uky.edu/ETD/ukyhehd2007t00614/kywines.pdf.
Testo completoTitle from document title page (viewed on August 7, 2007). Document formatted into pages; contains: vii, 87 p. : ill. (some col.), map. Includes abstract and vita. Includes bibliographical references (p. 80-85).
Solé, Pla Joan. "Entrepreneurship, ties and relational networks: the case of a public-private cross-border tourism product". Doctoral thesis, Universitat de Girona, 2012. http://hdl.handle.net/10803/78129.
Testo completoLa tesi vol contribuir a la comprensió dels processos d’emprenedoria que tenen la finalitat de crear empreses o productes amb un elevat grau de complexitat. Aquesta complexitat ve donada pel fet que aquests productes o iniciatives només poden ser viables amb la concurrència d’un nombre elevat d’actors heterogenis (públics, privats, de diferents territoris, etc.) que interactuen en un context relacional. Un cas que compleix aquestes característiques és El Camí dels Bons Homes. La tesi analitza l’evolució de la seva xarxa relacional tant des del punt de vista de la seva estructura com del contingut dels seus vincles. Els resultats obtinguts mostren i expliquen els canvis observats en aquesta estructura així com els canvis en el contingut dels vincles. L’anàlisi d’aquest contingut aporta la novetat de fer una sistematització i operativització del contingut dels vincles que a més integra els vincles amb contingut negatiu molt menys tractats en la literatura.
Waller, Lloyd George. "ICTs for whose development? : a critical analysis of the discourses surrounding an ICT for development initiative for a group of microenterprise entrepreneurs operating in the Jamaican tourism industry : towards the development of methodologies and analytical tools for understanding and explaining the ICT for development phenomenon /". The University of Waikato, 2006. http://hdl.handle.net/10289/2628.
Testo completoHutchinson, Kelly Anne, e kellyhutchinson@gmail com. "Mapping the dynamics of social enterprise and ICTs in Cambodia: a study of perception, use and benefit of ICT in development of the social enterprise space". RMIT University. Business Information Technology, 2007. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20080213.144134.
Testo completoBhat, Sushma Seth. "Inter-organisational cooperation and network influences in destination marketing : the case of www.purenz.com : a thesis submitted to AUT University in partial fulfilment of the degree of Doctor of Philosophy, November 2008 /". Click here to access this resource online, 2008. http://hdl.handle.net/10292/448.
Testo completoLiu, Yongli. "The current situation Chinese third-party logistics companies are facing - an exploratory study : 112.889 (120 credits) thesis presented in partial fulfilment of the requirements for the degree of Master of Applied Science (MApplSc) in Logistics and Supply Chain Management at Massey University, Auckland, New Zealand". Massey University, 2008. http://hdl.handle.net/10179/969.
Testo completoBarros, Rodrigo de. "Proposta de uma ferramenta para análise da competitividade de destinos turísticos pela abordagem de redes de empresas". Universidade Tecnológica Federal do Paraná, 2013. http://repositorio.utfpr.edu.br/jspui/handle/1/1470.
Testo completoThis research aimed to develop a Model for Measuring Competitiveness in Tourism Products by approach of business networks. For this purpose it was used a literature review about characteristics of the tourism sector, clusters, business networks, cooperation and competitiveness. Thereafter, it was developed the construction of a new framework which was built through bibliometric analysis with the use of keywords aligned and delimited to the topic of research, aiming a database that provides the necessary scientific equipment to the model development. This new database was generated from only articles published between the years 2002 and 2012 which appeared in “Periódicos Capes” with access at Federal Technological University of Paraná. These publications are based for building the model presented here, which consists of eleven dimensions, fifty-nine critical factors, one hundred fifty-five variables, sixty hundred and five assumptions and five hundred eighteen indicators. For each indicator is assigned a scale from zero to one, and the averaged across all performance indicators in the result of competition for each of the eleven dimensions. Thus, the averaged results in eleven dimensions called Tourism Macro Competitiveness Index. These structural features of the tool allowed the same be characterized as comprehensive and targeted specifically for tourism products originated regionalization and cooperation. That is, the tool has interdependent dimensions for analysis of competitive macro destination in question, while the dimensions are dependent for more specific analysis, for example. Finally, it is noteworthy that although the model is structured by calculating the average of the indicators and dimensions, it is understood that a new quantitative approach to the model is possible, seeking even more effective results on the measurement of competitiveness.
Grandin, Camilla, e Lina Göthe. "Nätverkens betydelse för turistdestinationen : en studie av gotländska turistrelaterade nätverk". Thesis, Gotland University, Department of Business Administration, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-184.
Testo completoThe tourism industry is growing and with its growth competition between destinations rises. In competition, cooperation and collaboration between tourism operators seem beneficial when creating an attractive and dynamic tourist destination.
The purpose of this study is to describe and discuss the significance and influence of tourist related networks at a tourist destination, and therefore this study aims to examine the question: What significance do the tourist related networks have at a tourist destination?
This study focuses on seven networks on Gotland that are tourism related, and the representatives of the networks were interviewed in order to get their view on the network and its significance to the destination. The study shows that networks have an important role in creating a unified tourist product of the destination, and in reaching out to the potential visitors through joint destination marketing. The study also shows that the tourism related networks helps to improve the reception of the tourist at a destination and to secure the quality of the tourist destination and its tourist products.
Turismindustrin är en växande näring, vilket naturligt skapar en följd av ökad konkurrensmellan destinationer. I konkurrens ter sig samarbeten och samverkan mellan turismaktörervara fördelaktigt, för att skapa en attraktiv och dynamisk turistdestination. Samverkan kanäven vara fördelaktig då turismindustrin består av många små företag, med små resurser som ensamma har svårt att driva en hållbar utveckling av destinationen. Genom samverkan i nätverk kan olika aktörers viljor, agendor och mål på en plats samlas och koordineras för attgenomföra gemensamma aktioner. Problemfrågan som driver studien är: Vilken betydelse har turistrelaterade nätverk för enturistdestination? Fokus i studien ligger på Gotland, som är en populär turistdestination med ett stort antal turistrelaterade företag, som i stor utsträckning samverkar genom nätverk. I studien identifieras 21 stycken turistrelaterade nätverk på Gotland varav sju deltar i denna studie. Dessa nätverk är: Bo vid havet, Goda Gotland, Gotlands attraktioner, Hovleden, Marknadsrådet, Kryssningsgruppen och Vandrarhem, Pensionat och Bed & Breakfast påGotland. Studien har ett tolkande, förståelseinriktat perspektiv och baseras på intervjuer, i detta fall semistrukturerade intervjuer som kan liknas vid ett öppet samtal. Intervjuer har genomförts med nätverkens företrädare och frågorna har berört deras syn på samverkan och nätverk generellt, samt det egna nätverkets betydelse för destinationen. I studien redogörs bland annat för begreppen nätverk, turistdestination och turistprodukt, där nätverk definieras som uppbyggt av ett antal relationer mellan olika aktörer som kan bestå av organisationer, grupper eller individer. En turistprodukt kan dels vara en specifik produkt som erbjuds turisten, och dels kan turistprodukten syftas till hela destinationens sammanlagda utbud. I turisters medvetande kan destinationen i sig utgöra en turistprodukt och det ligger därmed i destinationens intresse att marknadsföra destinationen som en sammanhållen turistprodukt. Studien visar att samverkan i nätverk gynnar turisten då information kring destinationens utbud lättare förmedlas och når ut till kunden genom gemensamma aktioner. Dock visar studien en problematik med samverkan då flera nätverk verkar parallellt. Ett stortantal nätverk, som verkar var för sig, kan splittra destinationen och förvirra den potentiella besökaren. Antalet nätverk och de olika bilder de kommunicerar ut, ser vi kan likväl förvirra kunden som generera fler, eftersom olika produkter lockar olika kunder.Det är inte desto mindre samarbetet mellan de involverade i destinationsprodukten som ger destinationen framgång. Studien visar att nätverk har en betydande roll i erbjudandet av det turistiska utbudet på en destination och i skapandet av en sammanhållen turistprodukt. Nätverken verkar gemensamt med destinationsfrämjande aktiviteter, vilka exempelvis förbättrat mottagandet av turisten och kvalitetssäkringen av destinationens utbud. I nätverkskapas win-win situationer mellan turismaktörer där aktörerna kan gå samman i marknadsföring och tillsammans marknadsföra sitt eget företag, såväl som destinationen, för att locka besökare. Nätverken genererar också andra fördelar för en destination. Exempelvis kan vi i studien se att nätverken har en viktig roll i varumärkesbyggandet av destinationen.
Sampson, Rizelle Maria. "Formal networking and performance in South Africa's ICT industry". Thesis, 2017. http://hdl.handle.net/10539/23447.
Testo completoGlobally, information communication technologies (ICT) have experienced rapid growth since the 1990’s. In South Africa, information communication technology now accounts for a larger percentage of the Gross Domestic Product than other sectors. Thus, ICT is an important driver of entrepreneurship, employment creation and economic development in SA. As such, one of the critical questions is how to ensure the competitiveness and performance of ICT firms. Entrepreneurship studies argue that the performance of entrepreneurial firms is affected by, amongst other things, the firms’ social capital such as formal networks. This study, therefore, examined the impact of formal networks on firm entrepreneurial performance of ICT firms in SA, paying specific attention to weak ties as well as the moderating role of the environment. The study adopted a positivist paradigm which relied on quantitative data, using a descriptive survey method. Applying probability sampling, a sample of 120 firms were surveyed from an industry database, achieving a 14% response rate. This response rate is adequate for the generalisation of the results (Urban & Sefalafala, 2015). In analysing the data, factor analysis to reduce several variables into latent factors was performed. Thereafter, statistical linear regression modelling was performed using the continuous dependent variable – Firm Entrepreneurial Performance indicated by: Growth in Sales and Market Share, and Profitability; and the continuous independent variable of Formal Networking indicated by: Network Tie Strength and Relationship Quality and Nature sub-constructs. The results demonstrate significant correlation between formal networking and firm entrepreneurial performance as well as weak ties. However, the results indicate no evidence for the moderating role of the environment. At a theoretical level, this shows that formal networking and weak ties are beneficial to ICT firms but the environment is a contingent factor. At a practical level, managers and firm owners should consider joining formal networks that promote weak tie relationships in order to access complementary assets and valuable information. Policy makers and other stakeholders should devise policies and programmes that support entrepreneurial ICT firms to engage in formal networking. The limitations of the study include the following: first, the study was cross sectional and limited to ICT firms on an industry database; second, the control variables did not include firm size. Future research should consider a longitudinal study to test the long-term impact of firm entrepreneurial behaviour as well as firm size to inform firm specific research. More studies should test the moderating role of environment.
MT 2017
Lockett, Nigel, e D. H. Brown. "E-Business, Innovation and SMEs: The Significance of Hosted Services and Firm Aggregations". 2007. http://hdl.handle.net/10454/751.
Testo completoAgainst a background of the low engagement of small to medium-sized enterprises (SMEs) in e-business this paper investigates the significance of hosted services and firm aggregations. Based on qualitative case studies of aggregations of SMEs the research shows how e-business based innovation can occur, and identifies the extent to which the aggregation factor contributes to this innovation. The research confirms existing understanding of the importance of network based aggregations but adds to this with further detail and examples, including the `outsourcing¿ of innovation to the application service providers (ASPs).
"Assessment of the e-readiness of small and medium sized enterprises in the ICT sector in Botswana, with special reference to information access". Thesis, 2009. http://hdl.handle.net/10210/1854.
Testo completoThe purpose of this research was to determine the status of e-readiness of Small and Medium-Sized enterprises (SMEs) in the ICT sector in Botswana with respect to information access using ICTs for competitiveness in the local and international markets. The population of study consisted of key informants from 114 SMEs in the ICT sector in Gaborone and Francistown, the capital city and the second largest city of Botswana respectively. The official list of ICT companies provided by the government of Botswana was used as the sampling frame. The research used a two-phase design - the preliminary survey and the main survey of the project. The preliminary survey consisted of two stages. During the first stage, a short structured questionnaire was administered to a census of 114 key informants from SMEs in the ICT sector. During the second stage, six focus group discussions were used to collect data from key stakeholders in the ICT sector who included representatives from: ICT companies, ICT professional body in Botswana, government utility corporations, academia and the business community. The participants in the focus group discussions involved representatives from 55 SMEs who were identified like in the first stage using the government official list of SMEs in Botswana. The quantitative data collected through questionnaire were analysed using SPSS while the qualitative data collected through focus group discussions and in-depth interviews were analysed using thematic tables. The results were represented using tables, pie charts, categories and narrations. The results of the preliminary survey of the project were used to characterise the ICT sector in terms of its size, key players, nature of businesses, products and services traded in, distribution of business by location and the issues that affected the sector. This characterisation was important in two main respects. Firstly, it provided a clear roadmap for the design of the main survey of the research since little information existed on the subject of e-readiness on Botswana in general and with respect to SMEs in particular. Similarly, the government had invested a lot of resources in ICT infrastructure development and was focusing on SMEs especially those in the ICT sector to diversify the economy from the dominant diamond mining to service industry. Secondly, the results of the preliminary survey of the project supported the development of a structured interview schedule that was used during the main survey of the project. During the main survey of the research data was collected from companies that participated in the focus group discussions. From the focus group list of participants, an alphabetical name list of 55 SMEs was created. There were 43 Small-Sized and 12 Medium-Sized enterprises that were represented during the focus group discussions. For the purpose of carrying out the structured interviews, SMEs were stratified into two (Small-Sized enterprises and Medium-Sized enterprises). From the Small-Sized enterprises stratum, 20 companies were systematically selected (from the 43) taking every other member on the list. On the other hand, in the Medium-Sized enterprises stratum, all the 12 enterprises were selected for interviews because the number of respondents was small. The data collected was analysed using categories and thematic tables because it was largely qualitative. The results were presented in the form of thematic tables and through narrations. The findings from the SMEs surveyed indicated that most of the SMEs in the ICT sector in Botswana were Small-Sized enterprises that were largely not e-ready to participate in the global electronic business environment because of several impediments such as: the lack of awareness, inadequate policy and legislative framework, poor telecommunication and electricity infrastructures, poor e-commerce infrastructure, inadequate government support, the lack of access to credit, investment barriers, the lack of critical ICT skills and more. The major outcomes of the project include an exposition of the e-readiness status of SMEs in the ICT sector in Botswana, a road map that can assist the government of Botswana to establish a strong export-oriented ICT sector. The weaknesses and strengths of Botswana’s e-readiness status with regard to SMEs are brought to the fore, thus creating awareness upon which the government can design interventions that are tailored to meet Botswana’s SMEs’ specific needs. Similarly, this project provides a framework upon which the government can benchmark against its counterparts in the rest of the world in order to define its investment priorities. The project also provides baseline information which the government could use to implement appropriate policy and legislative decisions in order to enhance the e-readiness of SMEs in the ICT sector in Botswana. Finally, the new integrated e-readiness tool that was developed in this project is the first of its kind to bring the different major components of e-readiness (such as enterprise, ICT, human resources, information and external environment readiness) into a single assessment tool with great attention paid to information access. The tool is also modular in design and thus can allow specific e-readiness assessment of individual segments of society to be modelled independently of each other. The tool also enriches the qualitative aspects of e-readiness that are only minimally addressed in a few of the existing macro e-readiness assessment tools. Among the key recommendations from the research is the need for the government of Botswana to promulgate relevant policies and implement pragmatic programmes that would enable SMEs in the ICT sector in the country to use various information technologies in order to gain access to relevant information regarding access to credit, investment opportunities, partnerships, education and training opportunities so that they can effectively participate in both the local and international markets. The policy changes and programmes to be undertaken by the government should be underpinned by an effective legislative and regulatory framework that would enable the small business firms to identify, acquire, process, organise, disseminate and apply information for competitive advantage through the effective deployment and application of ICTs.
Brito, Íris Mártires de. "Business plan for travel with: a started-up company for a tourism social platform". Master's thesis, 2020. http://hdl.handle.net/10071/21768.
Testo completoA ideia de negócios surge de uma necessidade do autor em facilitar a sua experiência de planeamento de viagens. De modo a reduzir as horas de pesquisa bem como as várias fontes, surge a ideia de criar uma única plataforma capaz de recolher toda a informação, onde os consumidores poderão não só criar as suas próprias viagens onde a plataforma sugere os serviços com os preços mais baixos versus qualidade, mas também a planos de viagens feitos por outros "users" com dicas e comentários fidedignos. O objetivo deste estudo teve por base a analise da viabilidade da ideia de negócio, através de uma análise de mercado e de consumidores target ("Millennials") com base em artigos e publicações, sendo posteriormente confirmada por métodos de pesquisa quantitativos e qualitativos, dos quais surgiram resultados que tiveram impacto na ideia original, tendo sido necessário realizar alterações de modo a garantir que a mesma satisfazia as necessidades dos cientes tornando-se uma oportunidade de mercado. Após as analises internas e externas foi possível identificar fraquezas que posteriormente foram transformadas em oportunidades através de uma estratégia de marketing digital baseada na experiência de redes socias e o impacto de "Influencers" nos consumidores. O estudo concluí que o mercado atribui valor à ideia, no entanto o sucesso da mesma está diretamente ligado ao sucesso de implementação da estratégia, que ajudará na obtenção de resultados num mercado de elevada competitividade onde a melhoria continua e adaptabilidade são cruciais para o sucesso e sobrevivência da empresa.
Reis, Maria Leonor Sepúlveda Pereira dos. "How to manage business networks to implement an internationalization strategy in the tourism sector : a case study on Martinhal Family Hotels and Resorts". Master's thesis, 2018. http://hdl.handle.net/10400.14/25279.
Testo completoO objetivo da dissertação que aqui se apresenta é o de preencher uma abertura disponível na literatura para ao desenvolvimento de um caso de estudo baseado na relevância, aplicação e gestão de redes como um facilitador do processo de internacionalização de uma cadeia hoteleira portuguesa. Mais especificamente no contexto de perfuração e estabilização em mercados estrangeiros para aumentar a importação de visitantes estrangeiros aos hotéis desta cadeia. Em vista a obter resposta à pergunta de pesquisa, foi utilizado o método de pesquisa qualitativa, em que foram utilizadas técnicas de entrevistas e experiência observacional como modo de coleção de fonte de informação primária e documentação interna e externa como modo secundário. As conclusões deste estudo apontam para que de facto a existência de networks é vital. A maneira como o Martinhal escolhe gerir a rede, mantendo uma relação próxima com os seus parceiros de negócio, representa um método eficaz para gerar resultados positivos no processo de internacionalização e, ainda, os resultados demonstram que de outra maneira, dificilmente os conseguiria atingir. Os resultados mostram que para uma a estratégia de internacionalização eficaz é necessário um conhecimento profundo de cada mercado estrangeiro e para tal, o método utilizado demonstra ser a maneira mais eficaz.
Dwivedi, Y. K., Nripendra P. Rana, E. L. Slade, M. A. Shareef, M. Clement, A. C. Simintiras e B. Lal. "Emerging markets from a multidisciplinary perspective: challenges, opportunities and research agenda". 2018. http://hdl.handle.net/10454/18167.
Testo completoThis book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM’s also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable.
Baldissera, Thais Andrea. "Evolutionary Service Composition and Personalization Ecosystem for Elderly Care". Doctoral thesis, 2019. http://hdl.handle.net/10362/83632.
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