Articoli di riviste: "Tourism and Services"

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Umanets, T. "Problems of tourism industry". Visnyk of the Lviv University. Series Geography 2, n. 43 (19 ottobre 2013): 286–91. http://dx.doi.org/10.30970/vgg.2013.43.1728.

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The role and place of tourist services researched in the economy of Ukraine. The contours of their innovative development defined in the world in general and Ukraine in particular. The problems of forming competitive tourist services market examined. Keywords: tourism, travel services, tourist industry, recreation-tourist complex, socially - economic situation, the tourism industry’s strategic direction.

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Martin, Miguel-Angel Galindo, Ignacio Gil-Pechuan e Domingo Ribeiro Soriano. "Tourism services". Service Industries Journal 31, n. 10 (agosto 2011): 1561–66. http://dx.doi.org/10.1080/02642069.2010.505646.

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Rahayu Wulan Dewi, Ni Komang, I. Gusti Putu Bagus Sasrawan Mananda e I. Ketut Suwena. "PREFERENSI WISATAWAN TIMUR TENGAH TERHADAP PRODUK WISATA DI KABUPATEN BADUNG". Jurnal IPTA 9, n. 1 (19 luglio 2021): 162. http://dx.doi.org/10.24843/ipta.2021.v09.i01.p16.

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This study aims to find preferences of Middle Eastern tourists towards tourism products of Badung Regency and involved 100 purposively selected respondents. The data was collected through questionnaires then processed using crosstab analysis method and chi-square test. The results of this study are: 1) Characteristics of Middle Eastern tourists visiting Badung Regency are dominated by women, aged between 25 – 44 years, private employees, married, nationality of Saudi Arabia, Turkey and Egypt, purpose of visit for vacation, information about Bali from internet, mostly traveled by tour packages, length of stay between 4 - 6 days, and mostly it’s their first time visit to Bali. 2) Preferences as follows prefer for natural attractions, stay in Kuta/Legian area, prefer to use a car rental, reserved resort as their accommodation through booking services, dining at restaurants, a watersport as entertainment activities, online media as information services, tourism consulting services are Bali tourism research, do not use tourist flights, and do massages when traveling to Bali. The characteristics of Middle Eastern tourists that correlate with the preference of selection of tourist products in Badung Regency is; Age correlates with tourism consulting services. Jobs correlate with tourist transport services. Nationality correlates with tourism transportation services, travel services, accommodation provision, tourism consulting services, travel services, tirta tours, and spas. Resources correlate with tourist transportation services, and the provision of accommodation. Travel organizing correlates with tourist transportation services, travel services, food and beverage services, and travel services. Travel periods correlate with tourist attractions, and tourism consulting services. Periodic travel correlates with travel services.

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Prokopets, T. N., e K. A. Kondrashov. "TOURIST PRODUCT AS A COMBINATION OF TOURIST SERVICES". Scientific Review: Theory and Practice 10, n. 8 (31 agosto 2020): 1741–52. http://dx.doi.org/10.35679/2226-0226-2020-10-8-1741-1752.

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The work examines the historical process of evolving tourism and its development. Historical figures (James Cook and Thomas Cook, closely associated with traveling), who have made a huge contribution to the development of tourism, and have brought significant changes to the modern tourism industry, are presented. The first tourist route was developed by Thomas Cook in 1841, including the purpose of the trip, place, time, duration, organized meals. The article also discusses the components of the tourism product, such as: tourism work, travel services and travel goods. The authors of the work analyzed various definitions of a tourist product, on the basis of which the author’s concept of a “tourist product” was given. In the course of the study, the sources of the tourist product were identified: 1) the system of knowledge, technologies, services in tourism, which accelerate the process of servicing tourists many times over, increasing the quality of the provided tourist services and products; 2) natural resources that form the basis for the formation of a tourist product; 3) the organizational and legal structure of the enterprise, in most cases, in tourism organizations, the linear-functional management structure. The consumer properties of a tourist product (hospitality, usefulness, validity, flexibility, reliability, ease of use, efficiency, clarity, integrity) are considered and their detailed analysis is carried out. In the process of development, a tourist product successively goes through certain stages that form the life cycle of a tourist product. The study analyzes each stage of the tourist product life cycle and identifies their features. The authors present a tourist product as a combination of tourist services and consider three levels which a tourist product passes through during its life cycle.

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Stupen, Myhaylo, Nazar Stupen e Natalia Khomych. "Development of tourist services market infrastructure in Ukraine". Economic discourse, n. 3 (settembre 2019): 37–46. http://dx.doi.org/10.36742/2410-0919-2019-3-4.

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Introduction. The development of the infrastructure of such a market in domestic spaces is becoming extremely urgent In the current conditions of globalization and the intensive growth of the global tourism services market. Indeed, attracting foreign tourists has a positive impact on the national economy of the host countries by creating new jobs, and accordingly contributes to reducing unemployment, GDP growth, as well as filling the state budget and increasing its balance of payments, as well as stability of the exchange rate. At the same time, it should be borne in mind that directly in the field of tourism services less than 10% of the total income of this industry is obtained, while 90% is due to infrastructure facilities. In this aspect, an objective need is formed to study and substantiate effective ways of infrastructural development of the tourism services market in our country. Methods. The study is built on the basis of applying a systematic and holistic approach, an analysis and synthesis method, a structural modeling method, monographic, abstract and logical methods, informative data from the regulatory and statistical base, as well as the study of scientific and theoretical material in the plane of ensuring the effective development of the market infrastructure tourist services. Results. The effective directions of development of the infrastructure of the market of tourist services in Ukraine are identified and substantiated. The features of the infrastructural development of the tourist services market are disclosed. The importance of the integrated development of the infrastructure of the market for tourism services through the prism of ensuring a balanced level of resource use is argued. The current state of the tourism services market in Ukraine has been assessed and the main groups of factors influencing the infrastructure development of this market have been identified. A number of structural elements of tourism infrastructure have been identified: subjects of tourism activity, tourism resources, tourism industry, tourism services, tourism product. The scheme of the effective functioning and development of the tourism services market in the overall structure of the tourism industry development is built. It has been proved that the infrastructure of the tourism services market is represented by a certain set of material and material objects, the functioning of which is aimed at satisfying tourist needs and the development of this market, and also contains the material and technical base of functional economic structures. Discussion. In the context of substantiated directions for the development of the infrastructure of the domestic tourism services market, in addition to a number of specific ways and identified factors, the correct coordination and adjustment of the influence of which will increase the overall social and economic level of the country's development, also requires a thorough study of innovative and investment infrastructure support in the tourism services market system regarding its instrumental apparatus in the context of balanced resource use tions and increase the competitiveness of the tourism product in the light of the effective functioning of the sphere of tourist services. Keywords: infrastructure, development, market, tourism services, tourism product, tourism resources, tourism entities.

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Pletsan, Khrystyna. "Strategic Prospects for the Development of the Tourist Services Market in Ukraine". Bulletin of Kyiv National University of Culture and Arts. Series in Tourism 4, n. 1 (24 giugno 2021): 18–29. http://dx.doi.org/10.31866/2616-7603.4.1.2021.235142.

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The article analyzes the theoretical foundations and features of the strategic development of the tourist services market in Ukraine. The concept of the tourist services market is comprehended and revealed. The methodological approach of strategic development of the tourist services market in Ukraine and the specifics of recovery after the coronavirus pandemic are highlighted. The priority tasks of the tourism industry development in Ukraine are presented and argued. The model of the strategic management process in tourism for a tourist enterprise is generalized. The algorithm of development of the competitiveness extension project of the tourist services market in Ukraine has been elaborated and substantiated. The conclusion is substantiated that in order to ensure a stable growth rate of the tourism industry, it is necessary to identify priority types of tourism for the regions, contribute to improving the safety of tourists, develop tourism infrastructure and transport links, simplify formalities, create and sell tourism products and services that are in demand on the world market, develop and rapidly introduce new technologies using digital tools.

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Kopeć, K. "Using the demand for services of conference tourism as an element serving the maximization of profit". Visnyk of the Lviv University. Series Geography 2, n. 43 (19 ottobre 2013): 200–205. http://dx.doi.org/10.30970/vgg.2013.43.1711.

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A number of features of the demand for services of conference tourism distinguishes it from the demand for services of holiday tourism. However, from the point of view of providers of tourist services, the demand for services of conference tourism supplements the demand for services of holiday tourism to a great extent. Expanding activity by providing conference services widens the group of potential customers as well as relieves negative effects of the seasonal character. Thus it leads to the maximization of profit. Key words: demand, conference tourism, holiday tourism, maximization of profit, seasonal character

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Pidgirna, Valentyna, e Nataliia Filipchuk. "Current situation and prospects of the tourist market development of Ukraine". Scientific Herald of Chernivtsi University. Geography, n. 824 (30 gennaio 2020): 73–77. http://dx.doi.org/10.31861/geo.2020.824.73-77.

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The travel industry is a complex system with diverse economic links. It brings together a large number of industries whose function is to meet the growing demand for tourism products and services. Moreover, world trends in tourism development indicate that its role is growing both locally and globally. To confirm, if we look at individual indicators using the analytical method, according to the International Tourism Organization, the share of tourism in world GDP is about 9% and about 30% in world exports of services and 6% of world trade. The tourism industry employs more than 235 million people or every 12-th worker. If in 2015 about 983 million foreign tourists used the services of the tourist industry, in 2017 their number reached 1 billion. World Tourism Turnover by the end of 2018 reached over $ 1.2 trillion. USA (https://ec.europa.eu/eurostat/). It is estimated that Western Europe and the United States receive the highest profits from tourism. Taking a closer look at the characteristics of these indicators, it should be noted that during the period 2014-2018, the share of direct revenues from tourism activity in the structure of GDP production increased slightly from 1.42% to 1.44% respectively over the years. At the same time, in recent years, the total contribution of tourism to the GDP of the country has significantly increased, more than twice or by 97.6 billion, indicating that the tourism industry is gaining importance for the development of the economy and social sphere of Ukraine. By region, the largest number of tourism enterprises is located in Kyiv, Odesa, Lviv and Dnipropetrovsk regions; the smallest number is in Luhansk, Kherson and Zhytomyr regions (Ukraine). Most European countries have a good tourist image, a long tradition of quality tourism services, making extensive use of marketing tools to promote tourism services. Being located in the center of Europe and possessing the potential of tourist attraction, Ukraine has every opportunity to become its tourist center. However, in the current context, our country holds a small share of the world and European inbound tourism market, mainly serving as a tourist supplier to these markets, which means an outflow of funds from the country. Among the problems of development of the sphere of tourist services are following: 1) the political situation in the country; 2) poor information promotion; 3) inconsistency of the quality characteristics of the provision of tourist services; 4) inconsistency of legal regulation; 5) lack of a consistent state policy in the field of tourism; 6) poor quality of transport in the country; 7) domestic tourism. To continue the transformation, the Tourism and Resort Development Strategy for the period up to 2026 was approved. In the long term, the economic effect of the strategic goals of tourism market development will be reflected in the increase of tax revenues from all levels of tourism activity, increase of tourist flows, especially of foreign citizens, attraction of foreign investments in development of tourism infrastructure, creation of new jobs, increase in the volume of tourist services provided. As a consequence, creating systemic and complex transformations in the tourist services market will help accelerate the country's economic growth.

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Izmaylov, Yaroslav, Natalia Sheludiakova e Oksana Buravtsova. "DIRECTIONS OF STRENGTHENING OF COMPETITIVE POSITIONS OF UKRAINE IN THE INTERNATIONAL MARKET OF TOURIST SERVICES". Scientific Journal of Polonia University 30, n. 5 (29 ottobre 2018): 60–67. http://dx.doi.org/10.23856/3005.

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The article reveals the problems and potential of development of international tourism activity in Ukraine. The position of the country in the international tourist services market is assessed and directions of increasing the international competitiveness of its tourism industry are offered. The indicators of international tourism activity of Ukraine are analyzed. The possibility of improving the tourist brand of Ukraine in the international tourist environment has been proved. Strategic measures for promotion of the country's tourism brand in the international tourist services market are determined. Recommendations on expansion of innovation activity of Ukrainian companies and introduction of promising types of tourist services for domestic and foreign consumers of tourist product are given.

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ROBUSTIN, Tri Palupi, Raden Andi SULARSO, Imam SUROSO e Diah YULISETIARINI. "Contribution of Tourism Products in Creating Satisfying Quality of Tourism Services and Tourist Loyalty". Journal of Environmental Management and Tourism 10, n. 6 (1 gennaio 2020): 1382. http://dx.doi.org/10.14505//jemt.v10.6(38).21.

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This study aims to determine the effect of tourism product components consisting of attraction, facilities, and accessibility to satisfying quality of tourism services and tourist loyalty in the Regional Office of Jember East Java Province. Objects in the study were conducted at Papuma Beach in Jember Regency, Pulau Merah Beach in Banyuwangi Regency, and White Sand Beach in Situbondo Regency. The sampling technique used purposive sampling and accidental sampling with a sample of 102 respondents. The analytical tool used is path analysis (path analysis) using the help of SPSS Software. The results showed that the beach attractiveness variables and facilities had an influence on tourist loyalty variables both directly and indirectly through the variable Satisfying Quality of Tourism Services. Coastal attractiveness has the greatest indirect influence on tourist loyalty through Satisfying Quality of Tourism Services. This illustrates that the management of good coastal attractiveness in the tourism industry will encourage an increase in Satisfying Quality of Tourism Services which will ultimately encourage increased tourist loyalty. The results of the total influence were obtained that beach facilities had the greatest total influence on tourist loyalty. The results of this study contributed to the management of coastal tourism in the Regional Office of Jember, especially Papuma Beach in Jember Regency, Pulau Merah Beach in Banyuwangi Regency, and Pasir Putih Beach in Situbondo Regency, that the tourism industry should manage tourism product components in terms of maximum service quality, because it will have an impact on tourist satisfaction and loyalty.

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Brych, Vasyl, e Uliana Tkach. "MAIN AREAS OF IMPROVING THE QUALITY MANAGEMENT IN TOURIST SERVICES". Economic discourse, n. 4 (dicembre 2019): 7–19. http://dx.doi.org/10.36742/2410-0919-2019-4-1.

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Introduction. The quality of tourist services has attracted increasing attention in the context of the European integration vector of the economy of our country. Therefore, the formation of general principles and areas of quality management for the competitiveness of the hospitality industry. Tourism companies are faced with the need to increase competitiveness in the domestic and international markets, the effectiveness of management decisions and business performance, the problems of adaptation to the characteristics of emerging markets and the need to realize market opportunities, all of which characterize the inefficient management of the tourism business. Methods. The research is formed on the basis of systematic and holistic approaches, structural modelling and monographic study of the issue of improving the quality of tourist services. Results. The basic directions of improving the management of quality of services of tourist activity are formed. The state standards in the sphere of tourism in accordance with the international quality standards are completed and harmonized. An educational and professional course “Implementation of national standards of tourist services harmonized with international and European normative documents” has been proposed, which intensifies interest in the integration of Ukraine into the EU general economic space. It will help university graduates in the further professional activity of specialists in tourism services and hotel and restaurant business. Discussion. The expected impact of the vocational training course will be based on the presentation of the best European tourism strategies and practices; expanding and deepening knowledge of the European Directives and ISO standards for tourism; approbation of the European experience in tourist services; promotion of the European model of quality of tourist services. Keywords: European standards, tourist service, quality, tourism, tourist service.

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Gņediks, Jevgeņijs. "LEGAL REGULATION OF THE MEDICAL TOURISM AS A TYPE OF ECONOMICAL ACTIVITY". Administrative and Criminal Justice 4, n. 81 (30 dicembre 2017): 59. http://dx.doi.org/10.17770/acj.v4i81.2840.

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The article is devoted to the problems of legal regulation of medical tourism as a type of economic activity. The definition of medical tourism, its structural components and peculiarities of legal regulation are given.Medical tourism is a type of tourist activity, characterized by the formation and sale of a tourist product. This product includes a package of general tourist services, as well as a package of medical services. There are such structural components of medical tourism: 1) curative tourism, providing medical and diagnostic services that can be provided only by entities that have the status of medical institutions; 2) rehabilitation and wellness tourism, which provides diagnostic, sanatorium-resort, preventive and other types of medical services that can be provided by medical institutions and other entities.The expediency of creating a single legal regime in the field of medical tourism is argued. This legal regime is necessary for effective protection of patients' rights to life and health.

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Arbatskaya, E. V., L. V. Khoreva e V. V. Shcherbakov. "Shared Use of Digital Logistics Services by Consumers and Manufacturers of Tourist Services". Economics and Management 26, n. 3 (12 maggio 2020): 255–63. http://dx.doi.org/10.35854/1998-1627-2020-3-255-263.

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The presented study examines the major directions for the application of digital technologies in tourism with an emphasis on the efficiency of digital technologies and digital logistics services; proposes a definition of digital logistics services in tourism; describes directions for the shared use of digital logistics services by tourists and business entities; systematizes the shared use of digital technologies; provides a model for the shared use of digital logistics services that outlines the relationships between the participants of the tourism market.Aim. The study aims to propose a conceptual model for the shared use of digital logistics services that would outline the relationships between all participants of the tourism market and to accentuate the benefits of the shared use of logistics services.Tasks. The authors examine the major directions for the application of digital technologies in tourism both for the firm and the destination; analyze approaches and propose a definition of digital logistics services in tourism; systematize directions for the application of modern digital technologies and services in tourism; substantiate the practicability of the shared use of digital logistics services by the consumers (tourists) and producers (enterprises in the hospitality industry) of tourism services; substantiate a conceptual model for the shared use of digital logistics services in tourism.Methods. This study uses analysis, systematization, and modeling to create a model for the shared use of digital logistics services.Results. Based on the conducted analysis of the application of digital technologies and logistics services in tourism, the authors propose a definition of digital logistics services in tourism premised on the general understanding of logistics as a set of services that ensure the continuity and consistency of processes to achieve the planned result using digital technologies to accomplish the logistics goal. The study systematizes the shared use of digital technologies and services in tourism, including for the management of tourist flows, and provides a model for the shared use of digital logistics services that outlines the relationships between the participants of the tourism market, directions for their interaction, the place of the logistics service, and the benefits of the shared use of digital logistics services for market harmonization.Conclusions. The digital transformation of logistics in tourism is a new form of communication between producers and consumers of tourism services, serving as a source of competitive advantages for tourism organizations and an efficient way of managing tourist flows. Competitive advantages will be gained by those tourism enterprises that will manage to implement the process of customization in their services in the best possible way, thus turning consumers from potential into real, loyal clients and ensuring long-term sustainability based on consistently high profitability, which is particularly important during a crisis. The formation of a new market for tourism services based on the digitalization of all processes is now viewed as an opportunity not only to preserve this type of economic activity, but also to develop it through new opportunities provided by digital technologies. Some of the specific features of the digital transformation of logistics in tourism include the existence of personified services and application of the proposed model for the shared use of digital logistics services. Their efficient application will make it possible to preserve the economically and socially important sphere of emotional acquaintance of consumers with the world’s cultural traditions and historical artifacts.

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Gladkey, Oleksandr Vitaliyovych. "METHODOLOGY AND METHODS OF SCIENTIFIC INVESTIGATION OF REGIONAL TOURISM SERVICES MARKETS". GEOGRAPHY AND TOURISM, n. 48 (2019): 3–12. http://dx.doi.org/10.17721/2308-135x.2019.48.3-12.

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Goal. The purpose of this article consists in analyzation and systematization of the leading methods of scientific investigations of regional tourism services markets. Method. The methodological basis of the research is the basis of scientific dialectics. The main methods of research are the method of formalization, algorithm development, descriptive, analytical and synthetic. Results. The systematization of different methods used for scientific investigations of regional tourism services markets is disclosed. The peculiarities of single (based on research of component and territorial structures) and synthetics methods of investigations of regional tourism services markets are explored. The concrete formalized methods of regional tourism services markets economic efficiency estimation are proposed. Scientific novelty. Scientific novelty consists in systematization of formalized methods and algorithm development of scientific research of regional tourism services markets. Practical significance. This study is the basis for a large-scale and comprehensive analysis of regional tourism services markets using the proposed formalized investigation methods. The obtained results will be the basis for further scientific investigations of regional tourist services markets via the example of local tourist destinations, tourism regions and territorial-recreational complexes.

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Moisieieva, Nataliia, Iryna Krupitsa e Oksana BAIRACHNA. "CURRENT TRENDS IN THE DEVELOPMENT OF THE MARKET OF TOURIST SERVICES OF UKRAINE IN MODERN CONDITIONS". Herald of Khmelnytskyi National University 294, n. 3 (marzo 2021): 310–15. http://dx.doi.org/10.31891/2307-5740-2021-294-3-51.

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The article establishes that in the current conditions of economic development of Ukraine tourism is one of the most promising industries. There is a positive trend in the provision of tourist services, which indicates that the number of foreign tourists visiting the country has decreased, while sharply increased outbound tourism. In addition, research shows a serious dissatisfaction with domestic demand for tourism products. It is established that in order to meet the demand for the tourist product in the country and abroad, Ukraine has proposed certain areas of development of tourist services. We can say about the introduction of new methods of tourism, improvement of traditional forms of tourism, full use of the tourist potential of tourist destinations. From the economic and social point of view the direction of development of the industry of tourist services of the country in modern conditions is perspective. The paper highlights the current situation and current issues of industry development, as well as possible areas of development of tourist services. Tourism can help increase revenues at all levels of the budget, increase employment opportunities and attract domestic and foreign investment. At the same time, the modern development of the tourism industry of Ukraine is characterized by deep contradictions in its organizational structure, direction of development, qualitative and quantitative characteristics.

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Abumandil, Mohanad, Fawwaz Abdel Rahman Ekmeil, Ahmed Muayad Younus e Maha Ismail Alkhawaja. "Mobile Augmented Reality Elements and Social Media Usage on Smart Tourism in Penang: Malaysian". ECS Transactions 107, n. 1 (24 aprile 2022): 10935–43. http://dx.doi.org/10.1149/10701.10935ecst.

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This study is important after the COVID-19 pandemic and the great loss that occurred to the tourism sector in Malaysia in general and in particular in Penang, which is one of the most crowded tourist areas with hotels and is considered a major destination for tourists coming to Malaysia. This study is to provide an explanation of the current situation. Moreover, the study key contributions are these variables in the study that can affect the smart tourism with these elements mobile augmented reality elements and social media usage. Moreover, while adding to the body of knowledge, this research has practical and educational consequences for all travel agencies, potential customers, government officials, and the long-term sustainability of smart tourism. The research also attempted to emphasize the need of smart tourism adoption. Services that are smart tourism is a community service that provides visitors and the rest of the world with smart services, such as tourism and smart travel. In smart services tourism, this service will benefit tourism stakeholders as well as tourist attractions. Services highlighted are smart tourism online interactive, content display information such as list of tours in register culinary, handicrafts smart services tourism, performing arts area, tourist villages, and supporting other tours are interactive and informative ICT-based services in the form of smart tourism online interactive, and content display information (tariffs, pricing, hours of operation, contact person, and rating visitor).

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Mandyuk, N. "Territorial and functional structure of mountain tourism in the Carpathian region of Ukraine". Visnyk of the Lviv University. Series Geography 1, n. 43 (19 ottobre 2013): 221–26. http://dx.doi.org/10.30970/vgg.2013.43.1601.

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The author describes the features and the location of the skiing tourism in the Carpathian region of Ukraine. Analyzed and described the structure of tourist accommodation facilities for value-for-money services. Keywords: ski tourism, tourist services, tourist product, tourist area, ski resort, ski center.

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Popovici, Norina, Elena Condrea, Corina Aurora Marin e Oana Oprisan. "TOURISM SERVICES AND COVID-19". JBFEM 3, n. 2 (30 novembre 2020): 91–100. http://dx.doi.org/10.32770/jbfem.vol391-100.

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The COVID-19 coronavirus pandemic is the defining global health crisis of our time and the biggest challenge we have faced since World War II. Since its appearance in Asia at the end of last year, the virus has spread to all continents. In this context, we want in our article to present and analyze the impact of COVID 19 on tourist services, an area very affected by the pandemic we are currently going through. In Romania, starting from the studies elaborated abroad, the specialists focused on the macroeconomic impact of the COVID 19 crisis on the tourist services in our country and analyzed two scenarios - S1 - quasi-blockage of tourism activities for three months and Scenario S2 - the extension of the blockade to four months. Presenting factual data on the evolution of specific indicators in the tourism industry recorded during the COVID pandemic compared to the same period last year in Romania, this paper is intended, if necessary, as an alarm signal for the need to systemically address the effects of this pandemic, as a starting point for substantiating viable strategies necessary to relaunch the world economy for the benefit of us all.

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Szymańska, Wioletta, e Anna Wiśniewska. "Changes on the tourism services market in Montenegro in 2007–2017". Journal of Geography, Politics and Society 9, n. 3 (30 settembre 2019): 42–49. http://dx.doi.org/10.26881/jpgs.2019.3.06.

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The aim of the article is to discuss the changes on the tourism services market in Montenegro. The article presents statistical data on tourist traffic and the use of accommodation facilities both nationally and regionally. It focuses on domestic and inbound tourism with special emphasis placed on the citizens of Serbia, Russia, Bosnia and Herzegovina. It is assumed that the seaside location is of utmost importance for Montenegrin tourism as increased tourist traffic can be observed in the coastal zone. It is also stated that the biggest threat to the development of Montenegrin tourism is not enough diversity in international tourist arrivals.

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Сигида, Евгений, YEvgyeniy Sigida, Наталья Баклагина, Natalya Baklagina, Инна Лукьянова, Inna Lukyanova, Зоя Киреенкова e Zoya Kireenkova. "Disability as a predictor of special needs for tourist services". Servis Plus 9, n. 2 (15 giugno 2015): 64–72. http://dx.doi.org/10.12737/11313.

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In modern society, tourism is of great socio-cultural importance of forming new behavior algorithms of various categories of the population. The flow of tourists increases, more people appear with disabilities who remain limited mobility due to the presence of numerous social barriers that need to be adaptive conditions of consumption of tourist services in the framework of tourism, accessible to all. Involvement of disabled people in the tourism industry remains an unsolved problem. Persons with special needs in tourist services are among the switched off from society. Issues related to the provision of tourist services are resolved not to the full extent without the conditions for such activities. Information about opportunities for persons with disabilities in Russian is very limited. Use of tourism in the system of social protection remains the least affordable and little studied. At the same time, tourists with special needs in the travel services are potential customers for businesses, they can participate in the economic development, to make a profit. We believe that to a certain degree this is connected with insufficient development of theoretical and conceptual issues of adaptive tourism, which affects in particular the question of society´s attitude to such concepts as "human health" and "disability". Considering tourism as a complex adaptive relationship, social, psychological, medical, sports and recreation and other measures which are included in the content of tourism activities in providing tourism services for persons with special needs, the priority is allocated in a specific form of psychosocial work at all levels of the tourism industry. Adaptive tourism is focused on the study and implementation of subject-subject relationship that accompany the promotion tour. And it´s not only the elimination of barriers to the movement of the mechanical traveling. The question is about a particular way of working with people with special needs in tourist services. lack of attention to categories of people requiring special conditions in tourism, underdevelopment of appropriate infrastructure reduce the motivation for learning by those who in their professional activities would like to have specific tourist services to persons with disabilities. Adaptive tourism is based, on the one hand, on the general theory and methodology of social work, and on the other- on the technology of the organization of tourist activity and the concept of adaptive physical training (adaptive physical education, adaptive sports, adaptive motor recreation). Our research has allowed developing the scientific and theoretical basis of the concept of model-specific tourism activities and offers a training profile for psychosocial workers capable of organizational and managerial activities with persons with special needs in tourist services.

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Lendiel, Oleh. "ASSESSMENT OF THE STATE OF THE INFRASTRUCTURE OF THE REGIONAL TOURIST SERVICES MARKET". Scientific Bulletin of Mukachevo State University. Series “Economics” 1(13) (2020): 159–68. http://dx.doi.org/10.31339/2313-8114-2020-1(13)-159-168.

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The study of the impact of infrastructure on the development of the regional market of tourist services is an urgent issue of modern economic research, since the efficiency of tourism development, the level of use of the natural, cultural and historical potential of the region is largely determined by the capabilities of the existing tourist infrastructure. The purpose of the article is to assess the existing infrastructure of the market for tourism services in the Transcarpathian region, identify problems in the infrastructure provision of tourism and determine the degree of the impact of infrastructure on the development of tourism in the region. The article examines the essence, factors of influence of the infrastructure of the regional market of tourist services on its development. The study and assessment of the state of development of tourism infrastructure has been carried out based on summarizing statistical data and calculating individual indicators that take into account the level of development of infrastructure elements: accommodation infrastructure, catering, leisure and entertainment, transport, utilities, environmental, border infrastructure, and health and safety infrastructure. A comparative analysis of the indicators of the level of infrastructure development of the regional tourist services market with the average indicators of the regions of Ukraine has been carried out and the rank (place) of the indicator among similar values of the indicators of the regions of Ukraine has been determined. Based on the generalization of the data obtained, a number of interrelated and interdependent problems of the development of the infrastructure of the market of tourist services in the Transcarpathian region have been identified. The scientific novelty of the results obtained is in comparing indicators of infrastructure development and identifying problem areas for tourism development. The practical significance lies in highlighting the main problems of infrastructure provision of the tourist services market for their priority solution. Prospects for further research is the development of the concept of an optimal model of the infrastructure of the market for tourism services in the Transcarpathian region, taking into account the specifics of tourism development in the region. Key words: regional market of tourist services, infrastructure of the regional market of tourist services,infrastructure assessment, indicators of infrastructure assessment.

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BOLILA, Svitlana, e Natalia KYRYCHENKO. "MARKETING ASPECTS OF TOURISM ENTERPRISE DEVELOPMENT AT THE REGIONAL LEVEL UNDER THE INFLUENCE OF GLOBAL TRENDS". HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, n. 6 Part 2 (dicembre 2021): 198–203. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-32.

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The aim of the work was to investigate theoretical and applied problems of tourism business development taking into account regional specifics and trends of changes in the demand for tourist services under the influence of global influences and threats. The article notes the strategic role of the tourist industry for socio-economic development of the region. It shows the profitability of using the modern marketing approach for the tourism industry for activation of consumer’s consumption and formation of loyalty to tourist services with the aim of creating competitive advantages of tourist enterprises in the new realities. Revealed the main global trends in changes of popitu for tourist services and identified a number of priority tasks for representatives of the tourist business under their influence, The article describes the status of the tourist business under their influence, which is associated with the processes of automation, technology, informatization, digitalization in the key business processes of tourist activity. The state of tourist potential at the level of the region is characterized and peculiarities of carrying out tourist activity at the micro level – an enterprise represented at the regional tourist market and gives tourist services to its clients are analyzed. The new types of tourist services, which can be realized in the conditions of the region by the enterprise of tourism sphere are defined. The attitude of consumers to new types of tourist services thematic focus on the regional level and established measures for solving the revealed problems with the aim of developing new areas of tourist activity of the enterprise. Examined the tools of marketing communication, which is used by the company in the regional tourism market. Presented recommendations for improving marketing communications of enterprises in the tourism industry at the local level with the aim of enhancing the impact on the consumers of tourist services. The need for innovation in the field of tourism and implementation of new marketing technologies, namely digital and branding, was revealed, with the aim of keeping the attention of consumers and establishing long-lasting constructive contacts between the tourist enterprise and customers, which will contribute to the development of tourist activity in the region in view of the trends of global changes in the tourism industry.

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ROSITA, Rahmi, Marihot MANULLANG, Ratih KUSUMASTUTI, Dian Ikha PRAMAYANTI e Sunday Ade SITORUS. "ONLINE MARKETING ON PRICING STRATEGIES FOR THE INDONESIAN TOURISM INDUSTRY PRODUCTS DURING THE COVID-19 PANDEMIC". GeoJournal of Tourism and Geosites 43, n. 3 (30 settembre 2022): 1022–29. http://dx.doi.org/10.30892/gtg.43322-916.

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The purpose of this study is to find out the relationship between the tourism products offered, the tourism services offered and the promotional activities offered whether directly or indirectly affect the interest of tourists to visit during the Pandemic through product pricing strategies. In this study, the only variables that exist are marketing activities of tourism services or services such as products offered, tourist services offered and promotional activities, which only focus on explaining the effect of these three variables on tourist interest in visiting tourist attractions during a pandemic, while the variable intervening marketing activities or the marketing mix of product pricing strategies that are the connecting variables that affect tourist interest in visiting tourist attractions during a pandemic. The research method used in this research is descriptive quantitative research method using path analysis. In this study, the independent variables are marketing activities or marketing mix such as: tourism services such as, products offered, tourism services offered and promotional activities to be carried out, while for the intervening variable is the marketing activity variable, namely the product pricing strategy and the dependent variable is the interest of tourists visiting during a pandemic using SPSS 20. Partially, only the variables of promotional activities carried out have a positive and significant effect on the variableproduct pricing strategies during a pandemic as well as variables of tourist interest in visiting during a pandemic. Meanwhile, simultaneously, the variables of the products offered, the tourism services offered and the promotional activities that will be carried out have a positive and significant effect on the variable of tourist interest in visiting during the pandemic through the variable pricing strategy of the product during the pandemic as an intervening variable. Through the results of research, it has been stated that the products and services offered through online marketing during the pandemic have not been able to increase the interest of tourists to visit tourist attractions during the COVID-19 pandemic, while the owners of tourist attractions must carry out vigorous promotional activities so that tourists are interested in visiting. Tourist attractions, thus influencing the pricing strategy that will be applied to tourism products and services.

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24

Dyshko, Olesia L. "ВИКОРИСТАННЯ ВІРТУАЛЬНИХ СПІЛЬНОТ ДЛЯ ПІДГОТОВКИ БАКЛАВРІВ З ТУРИЗМУ ДО ПРОФЕСІЙНОЇ ВЗАЄМОДІЇ ЗІ СПОЖИВАЧАМИ ТУРИСТИЧНИХ ПОСЛУГ". Information Technologies and Learning Tools 58, n. 2 (29 aprile 2017): 79. http://dx.doi.org/10.33407/itlt.v58i2.1584.

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The system of views on the problem of training specialists of Tourism to professional interaction with consumers of tourist services using communities global communicative networks are discussed in this article. The results of the survey of teachers about the usage of virtual communities for formation the readiness of Bachelors of Tourism to professional interaction with consumers of tourist services are given. The results of a survey of Tourism students about the use of social networks in educational activities are also represented in this article. The feasibility of establishing the Internet club to communicate with customers for forming the readiness of Bachelors of Tourism to professional interaction with consumers of tourism services is proved.

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Gorina, Ganna, e Valentina Barabanova. "MARKETING ASPECTS OF DEVELOPING TOURISM SERVICES MARKET IN UKRAINE & THE BALTIC COUNTRIES". Baltic Journal of Economic Studies 5, n. 1 (22 marzo 2019): 39. http://dx.doi.org/10.30525/2256-0742/2019-5-1-39-47.

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Abstract (sommario):

Under the conditions of modern European integration processes, the quality of providing tourism services, which should meet the requirements of the population as much as possible, gains momentum. The regulation of tourism development in Ukraine according to European standards and regulations impose the task of upgrading the tourism industry, search for innovative instruments to improve its functioning based on the best European practices example of the Baltic States. Marketing approaches in managing the demand for tourism services by means of innovative technologies are insufficiently defined. Among the scholars who investigated the marketing aspects in the field of tourism activities should be distinguished the following: N. E. Kudla, I. Yu. Martynov, O. M. Pravyk, I. M. Shkoda and so on. The methodology is based on a systematic approach to the market for tourist services, marketing analysis as a management concept for this market, on the use of modelling as a methodological principle and a method of scientific knowledge. The mechanisms of increasing the efficiency of marketing activities in the field of tourism through the structural-functional model and model of management of the marketed approach system are determined. At the present stage, the issues of finding and implementing modern mechanisms for the formation and management of demand for a tourism product remain unsolved. Results. The article is aimed at developing innovative methods for managing the process of implementing marketing approaches to the market for tourist services in Ukraine. Priority is the development of mechanisms for the formation of demand for tourism products through marking technologies. The authors developed a system of marking approaches, which includes the factors of the effectiveness of travel services; marking methods and techniques; forms of realization of tourist services. The mechanism of formation and management of demand for a tourist product, as well as communicative and social methods of increasing the efficiency of marking activity in the tourist services market in Ukraine, is determined. Practical implications. The article considers mechanisms of increasing the efficiency of marketing activities in the field of tourism. The expediency of using the European experience of the Baltic States for the development of tourism in Ukraine is emphasized. Directions of further researches are offered. The structural-functional model of the system of marketing approaches and the organizational model of operational management of the process of realization of marketing approaches to the market for tourist services are developed. Value/originality. The use of the proposed models will more effectively increase the efficiency of marketing activities in the modern market for tourist services. The authors prove that modelling, development, and implementation of models of marketing approaches is a powerful mechanism for achieving a new quality of tourism services market and Ukraine.

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Burns, Steve. "Local authorities, funding tourism services and tourist taxes". Local Economy: The Journal of the Local Economy Policy Unit 25, n. 1 (febbraio 2010): 47–57. http://dx.doi.org/10.1080/02690940903545398.

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Афанасьев, Олег, e Oleg Afanasev. "Stages of the Crimea’s tourist services development". Service & Tourism: Current Challenges 9, n. 1 (11 marzo 2015): 5–13. http://dx.doi.org/10.12737/7901.

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Abstract (sommario):

The Crimean peninsula is a tourist gem of the Northern Black Sea, has long earned the nickname "Russian Riviera". The birth and development of tourism and certain types and forms of tourism services in the Russian Empire was connected exactly with the Crimea. The problems of the history of the recreation development of Crimea, development of tourist services and leisure activities are widely revealed in some of its issues and aspects. But these issues continues to remain relevant, since provide answers to many topical questions and predict future trends development of the main sector of the regional economy. The purpose of the publication is generalization of the experience of the tourism and recreation development on the Crimean peninsula, the selection of stages of its formation, identification of key characteristics and features of these stages. Crimea has an inexhaustible reserve ofresources for the development ofinbound international and domestic tourism. Southern coast of Crimea ("Crimean Riviera") is a classic example of recreational agglomeration, which in combination with the Sochi recreational areas could potentially form a polycentric recreational megaaglomeration "Russian Riviera". In the process of formation and development of the sphere of tourist services in Crimea are selected, justified and characterized seven periods: 1) prehistory of the Crimean tourism — until the middle of the XVIII century; 2) the period of pioneer elite development of the Crimean Riviera —1782-1830; 3) the period of focal recreational development in Crimea — 1830-1914; 4) period of the initial stage development of the Soviet recreation of Crimea — 1917-1940; 5) the period of intensive recreational development stage of the Soviet Crimea — 1945-1990; 6) Ukrainian period of recreational sphere development of the Crimea — 1991-2014; 7) the period of specialization in the development of domestic tourism as a part of Russia. Further state of tourism sector depends on the rate of development of the Russian economy and welfare of the population of Russia, transport accessibility of the peninsula.

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Malskaya, Marta, Fila Mariya e Igor Pandyak. "STATISTICAL ANALYSIS OF TRAVEL SERVICES IN LVIV REGION". GEOGRAPHY AND TOURISM, n. 43 (2018): 65–72. http://dx.doi.org/10.17721/2308-135x.2019.43.65-72.

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Abstract (sommario):

im: To analyze the statistical indicators of tourist activity in Lviv oblast for 2016-2017, prospects of development. Methodology: At the time of writing, the following research methods were used: comparative, statistical analysis, etc. The results of the research: the data of the geographical structure of tourist streams organized by the subjects of tourist activity of the region, in 2017, tourist flows organized by the subjects of tourist activity of the Lviv region, as well as distribution of subjects of tourist activity by types of tourist activity, namely the main indicators of activity of the subjects of tourist activity, the number and value of the realized tourist vouchers (vouchers) in 2017 in the Lviv region. It was investigated that in 2017, more tourist trips than in the previous 2016 were realized. The dynamics of the main indicators of the tourism industry activity during the period 2016-2017 and their influence on the efficiency of development of this sphere are shown. Alternative methods for developing and improving the quality of tourist services are offered. As to the current state of tourism in the Lviv region, there is a tendency to decline in all indicators. The reason for this is the unstable economy, the military situation, the economic crisis. The scientific novelty of the work is the analysis of tourist services of Lviv region for 2016-2017 by statistical methods. Practical significance: the study is the possibility of implementing the results obtained in the development of regional strategies and programs for the development of tourism, as well as the results of research can be used in studying at lectures and seminars at the Department of Tourism of the Ivan Franko National University of Lviv.

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HARYANI, Dwi Septi, Octojaya ABRIYOSO e Sri KURNIA. "Study of the Effects of Marketing Mix and Service Quality on Tourists’ Decisions". Journal of Environmental Management and Tourism 13, n. 2 (31 marzo 2022): 486. http://dx.doi.org/10.14505/jemt.v13.2(58).18.

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Indonesia has some types of attractive tourism in various areas captivating tourists’ interest. However, from 2016 to 2020, the number of tourists visiting tourist destinations decreased since the tourism products offered did not meet the tourists’ expectations and desires, the minimum distribution of tourism products provided, lacking promotion made to the tourists, and the people involved in the tourism industry did not perform optimum services to the tourists. Another problem was the minimum information of the culture, or local culture of an area, tourism products, distribution services, tourism destination promotion, and the characteristics of local society causing tourists reluctant to visit some areas they did not know. This research employed descriptive quantitative based on survey method through path analysis using SPSS 22. The population of this study included 120 million local tourists who would visit various areas in Indonesia in 2020. By accidental sampling technique, 100 people were taken as the samples. The research results based on the partial hypothesis stated that the variables of tourism products offered, tourism product distribution services, and people had a positive and significant effect on the quality of tourism service, and these three variables influenced tourists’ decisions to visit some areas in Indonesia. Simultaneously, the variables of tourism products, tourism product distribution services, tourism product promotion, and people had a positive and significant effect on the tourists’ decisions to visit several tourist destinations in Indonesia through the variable of the quality of tourism services that have been provided.

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Vuković, Ivan. "Modern trends in development of European tourism and its implications on the development of Croatia's tourism". Tourism and hospitality management 3, n. 2 (1997): 311–28. http://dx.doi.org/10.20867/thm.3.2.9.

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Abstract (sommario):

Modern trends in the development of European tourism, especially in the north-western European countries, characterise a permanent increasement of tourism and a demand for new tourist destinations, which provide quality tourist services. In this context, the importance for development of Croatian tourism is as one of the biggest European tourism countries. In this research we tried to investigate modem trends in the development of European tourism, as well as the influence of economical, social and political development on development of tourism. These trends in European tourism have repercussions on the possibility of development of Croatian tourism, with condition of changing the structure in hotel and tourism economy. We must have the high standards of services in our hotels, so we should integrate with the European Union.

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Khasanov, Rakhmonuddin Kh, e Il’mira R. Radzhabova. "COMPETITIVENESS LEVEL COMPARATIVE ANALYSIS. THE REPUBLIC OF TAJIKISTAN IN THE CONTEXT OF INTERNATIONAL TOURISM". RSUH/RGGU Bulletin. Series Eurasian studies. History. Political science. International relations, n. 1 (2022): 265–74. http://dx.doi.org/10.28995/2686-7648-2022-1-265-274.

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Abstract (sommario):

The rapid growth of the global travel and tourism sector is one of the most significant trends of the present time. According to the estimates of the World Council on Tourism and Travel, the tourism industry has already surpassed the information industry in terms of development, the tourism and travel market consistently creates new jobs and provides about 1/10 of gross world product. The impact of tourism on the economy of a modern nationstate, which seeks to increase the export of tourist services and, accordingly, receive more income from international tourism, can hardly be overestimated. However, the growth and development of the tourism industry is accompanied by the competition growth in the international market. In such conditions the importance of indicators denoting the competitiveness of a particular state in the world trade in tourist services and reflecting the dynamics of its attractiveness for foreign tourists is increasing. The post-Soviet states, including the states of the Central Asian region, are rightful participants in the international tourism market. In particular, the Republic of Tajikistan is actively developing the inbound and domestic tourism, which are of great interest to the national economy in terms of preserving and multiplying state revenues. In this respect, it is important to determine the position of the Republic of Tajikistan in the world market of tourist services based on existing competitive advantages and to identify the promising sectors for the development of international tourism. A clear positioning of the country will make it possible to determine strategic directions for improving the tourist infrastructure, increasing the efficiency of recreational resources and development of tourist products that meet modern world requirements to the quality of travel services.

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Suwardana, Hendra, Miftachul Munir e Muhammad Yusuf. "Tourist Perception of Tourism Service Satisfaction (Case Study: Pantai Kelapa Forest Tourism in Tuban)". INNOVATION RESEARCH JOURNAL 2, n. 1 (8 marzo 2021): 15. http://dx.doi.org/10.30587/innovation.v2i1.2393.

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Pantai Kelapa forest tourism is one of the marine tourism objects in Tuban Regency which is quite well known outside the region. Pantai Kelapa has several rides that are not in ferior when compared to other beaches on the coast of Tuban. The purpose of this study was to determine the characteristics of tourists, facilities, services, objects, accessibility, the development of tourist attractions in Pantai Kelapa based on tourist responses. The method used is descriptive qualitative, namely research that describes, summarizes various problems, then draws to the surface as a feature or description of certain conditions, situations or variables. Data collection techniques include dat a primary (observation, interview, documentation) and secondary data (study literature).techniques analysis covering data reduction (data reduction), display data presentation), (data conclusion drawing (inference). The results showed that the tourists 're sponses to the satisfaction of Pantai Kelapa tourism services, the satisfaction of Pantai Kelapa tourism services, were good. It was seen from the respondents' answers strongly agree with 51% and 54% agree on the variables questionnaire given. So from the responses given by respondents, it can be concluded that the quality of service to tourists is good. By doing this research, it is hoped that it can provide recommendations for the development of rides according to the needs of tourists to increase tourist attractiveness and maintain naturalness in the Pantai Kelapa tourism area so that tourist satisfaction with services in Pantai Kelapa tourism increases.

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Preko, Alexander, Leeford Edem Kojo Ameyibor e Iddrisu Mohammed. "Examining Tour Services, Satisfaction, and Loyalty Of International Tourists in Cape Coast, Ghana". Tourism Review International 23, n. 3 (19 febbraio 2020): 115–31. http://dx.doi.org/10.3727/154427219x15741004672666.

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Utilizing transaction-specific customer satisfaction theory within tourism marketing, this research investigates how tour services elicit international tourists' satisfaction and contribute to tourists' loyalty to a destination. The research was conducted using 356 international tourists visiting destination sites in Cape Coast who answered questions regarding tour services: accommodation, food services, tour guide performance, souvenir shopping, and community interaction. Structural equation modeling was used to test the six proposed hypotheses based on validated survey data from the tourists. The data revealed that community interactions, souvenir shopping, and accommodation had positive effects while food services and tour guide performance negatively influenced international tourist satisfaction. Additionally, tourist satisfaction had a positive effect on tourist loyalty. The results suggest that effective tour services encounter and tourist satisfaction can promote local city economies at destination via recommendations or revisitation of international tourists due to their memorable and unforgettable experiences. Again, the outcome of this research validates the usefulness of the transaction-specific customer satisfaction theory within city tourism literature and will help tourism officials, city managers, city developers, businesses, and tourism practitioners to have a better understanding of the studied core tour services within context.

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Shpyrnya, O. V., e M. V. Koreneva. "New technologies for tourist services market development". Scientific bulletin of the Southern Institute of Management, n. 4 (28 gennaio 2020): 113–16. http://dx.doi.org/10.31775/2305-3100-2019-4-113-116.

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This article analyzes the introduction of new technologies in the tourist services market. It has been determined that at present tourist enterprises are actively investing money in the process of introducing machine learning and artificial intelligence technologies; actively use automation of various levels of complexity of business processes. It is concluded that the sales technologies of the tourism product and individual tourism services are based today on the intensive implementation of modern technological solutions. It is noted that the main trends in the development of the tourist services market will be the further development of online tourism in Russia, as well as the widespread use of Internet technologies.Further penetration of technologies that simplify the routine operations of tourists is predicted. This, for example, real-time luggage tracking via phone, combining trip planning and booking services in one application. At the same time, it will be implemented in the B2B segment. New tourist platforms are being developed today, in which all content from a wide variety of sources is presented, whether it is the traditional GDS, NDC booking system, airline’s own APIs or aggregator data.

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Okhota, Vitalii. "Innovative approaches to the formation of competitive tourism products (services): foreign and domestic experience". INNOVATIVE ECONOMY, n. 1-2 (2021): 108–13. http://dx.doi.org/10.37332/2309-1533.2021.1-2.15.

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Abstract (sommario):

Purpose. The aim of the article is systematization of innovative approaches to the formation of competitive tourism products (services), provided by foreign and domestic experience. Methodology of research. The following methods are used to achieve the above goal: a systematic approach – to establish a complete set of innovative solutions; generalizations and unifications that allow to establish the most optimal and acceptable approaches to the formation of competitive tourism products (services). Findings. Based on the study of domestic and foreign experience in the formation of competitive tourism products (services) systematization of innovative approaches in this area: the approach associated with the formation of tourism products (services) depending on their connection with certain values, opportunities to solve problems as internal nature (at the level of tour operators) and external (socially significant); an approach based on the orientation of products (services) on international tourist cultural routes; institutional innovative approach related to the focus on the involvement of institutions, objects of different infrastructure for the creation and provision of competitive tourism products (services); approach to the creation of products (services) in the tourism industry, based on the virtualization of travel (virtualized approach); virtualized approach based on visualization and virtualization of travel (virtualized visualized approach). It is determined that the given universal systematization can be adapted to modern conditions of development in this sphere, in particular, challenges and threats of epidemiological character which have arisen in the beginning of 2020 in the world. It is proved that the virtualized visualized approach proposed in the study can be implemented for a wide range of types of tourism, but its implementation requires the development of new knowledge, skills, strong potential to attract new consumers who are focused on purchasing travel remotely. Originality. For the first time, promising areas for the development of competitive positions of tourism entities, tourism industries, based on the current realities of the spread of epidemiological threats; possible features of management of creation and the organization of introduction of tourist products (services) developed in the context of the virtualized visualized approach are formulated. Practical value. The results of the study can be used by domestic tourism entities to find and implement innovative approaches to the formation of products (services) in terms of the impact of the spread of epidemiological threats. Key words: innovative approaches, tourist products (services), competitive positions, threats of epidemiological character, virtualized visualized approach, remote mode, values, international tourist cultural routes.

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Zhuk, I. "Marketing management activities of domestic firms in the Ukrainian market of tourist services". Visnyk of the Lviv University. Series Geography 2, n. 43 (19 ottobre 2013): 176–86. http://dx.doi.org/10.30970/vgg.2013.43.1705.

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The article deals with the management of domestic marketing in the tourism business. The author conducted a marketing analysis business of Ukrainian tourist market. The role of marketing tools in business entities is highlighted. The conclusions of market research into entities are given. Keywords: tourism service, tourism product, tourism product promotion, tourism market, tourism, marketing, marketing management, marketing tools, entities.

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Constantinescu, Simona, Sorina Trifu, Ramona Ciolac, Ramona Lile e Ioan Csosz. "Quality of tourist services – Analysis of tourist services from rural tourism wine-growing units". Journal of Biotechnology 256 (agosto 2017): S61. http://dx.doi.org/10.1016/j.jbiotec.2017.06.1006.

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Skarha, O. O., e Y. Y. Soroka. "The Theoretical Bases of the Development of the Tourist Services Market in the System of the International Market of Services". Business Inform 5, n. 520 (2021): 57–63. http://dx.doi.org/10.32983/2222-4459-2021-5-57-63.

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Abstract (sommario):

One of the most significant structural shifts in the economy is the rapidly growing importance of the servicing sphere. Gradually, it becomes increasingly important in the modern world economy and turns into the dominant sector of the national economy. The sphere of services is characterized by such features as high dynamism, higher profit rate, high speed of capital turnover, as well as shorter payback period of investments compared to many commodity sectors of production. There is also a constant growth of the role of international tourism, which has almost inexhaustive potential for development and is a promising direction of socio-economic development of countries. Tourism activity has a multiplier effect, stimulating the development of other industries. The article is aimed at analyzing the essence and main aspects of development of the tourist services market within the world market system. As a result of the research, the essence and significance of the world market of services is considered, its structure and specific features are defined. The essence and peculiarities of the tourist services market are examined. The essence, functions and classification of tourist services are considered. The main factors that either facilitate or impede the development of international tourism are identified. The directions of influence of international tourism on economic development are determined. Based on the analysis of factors that encourage foreign and domestic companies to provide tourist services, and specific signs of the tourist services market, it is concluded that tourist services clearly define the consumer market. On the basis of the carried out research the main aspects of the development of the tourist services market are defined.

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Chernegha, O., T. Tkachenko, O. Hladkyi, V. Bilyk e T. Lositska. "DIGITALIZATION AS A REPUTATION MANAGEMENT TOOL FOR TOURIST DESTINATION". Financial and credit activity problems of theory and practice 1, n. 42 (31 marzo 2022): 371–83. http://dx.doi.org/10.55643/fcaptp.1.42.2022.3649.

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Abstract. The study identifies the main indicators and prerequisites for digital transformation of the tourism industry and the current problematic issues experienced at the level of regional management; the forecast and key features of a new evolutionary stage in the branch. i.e., the development of smart digital tourism, is provided; an extended model of tourism destination «7A» is described, taking into account the digital transformation factor; the role of the digital service portfolio in how the reputation of a tourism destination is formed and perceived is outlined; the systematization criteria and classification of digital tools and services used in regional administration and operational management of tourist activity are listed; KPI for tourist sites around the world are attributed; the structural analysis of domestic tourist sites is described; a critical assessment for the digitalization of the national tourism destinations across Ukraine is provided; the current digital channels for promoting the national tourist product are offered. Keywords: digitalization of tourism industry, smart digital tourism, evolution of tourism, management and administration of tourism regions, tourism destination model, digital services in tourism, destination management organization (DMO), tourism destination reputation, reputation management. JEL Classification L83 Formulas: 0; fig.: 2; tabl.: 5; bibl. 22.

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Wardi, Yunia, Abror Abror e Okki Tri Trinanda. "PENINGKATAN PEMAHAMAN DAN PENGIMPLEMENTASIAN WISATA ISLAMI BAGI PELAKU WISATA DI KOTA PADANG". International Journal of Community Service Learning 1, n. 3 (14 dicembre 2017): 144. http://dx.doi.org/10.23887/ijcsl.v1i3.12670.

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Islamic tourism is considered to have a very good prospect in the development of tourism in Indonesia, especially in the city of Padang. This assessment came about because of the culture of the people in the Islamic city of Padang. But despite the huge potential, there are still some problems related to the service. Whereas the implementation of good Islamic tourism is with the integration of various aspects of tourism services that exist. That is starting from the promotion of tourism, tourism service itself until the tourists are back again to their respective regions. Based on the background of the importance of Islamic tourism services in the tourist areas above, the activities of community service in the form of Islamic tourism service training is implemented, to provide insight into aspects of excellent service to tourists who make the tourist area more attractive and satisfying . As for the object of community service activities is the actors of tourism that deal directly with the tourists who come to the city of Padang. Namely the managers of travel bureaus, hotels, guides, guides, taxi drivers, and other parties. With the implementation of this activity, tourism actors have a good understanding of the concept and importance of Islamic Tourism, so they can integrate various tourist services to create a good Islamic tourism experience for tourists.

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Terebukh, S. "Use of marketing and effective management as of promotion of tourism product in international tourism market". Visnyk of the Lviv University. Series Geography 2, n. 43 (19 ottobre 2013): 280–85. http://dx.doi.org/10.30970/vgg.2013.43.1727.

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Abstract (sommario):

This article considers the main provisions effective use of marketing and management as a means of promoting tourism product in the international market, factors impact on the demand and supply of tourism services and key trends in changing requirements and expectations of tourists. Keywords: marketing, management, tourism product, the international market of tourist services.

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42

SEREDA, Nataliya. "Marketing tourist activity in logistic flows". Scientific Bulletin of Flight Academy. Section: Economics, Management and Law 5 (21 dicembre 2021): 22–28. http://dx.doi.org/10.33251/2707-8620-2021-5-22-28.

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Objective Substantiation of marketing and logistics approaches to the formation of logistics flows of tourism enterprises. Methodos. Marketing activity in the market of tourist services forms a system of continuous coordination of the offered services with the services that are in demand in the market. Marketing management at a tourist enterprise includes planning of marketing activities, selection and application of marketing strategies, development and selection of alternative strategies, effective organization of marketing activities and its control. Results The peculiarity of tourism logistics as a service sector is to determine the flow of tourists and the distribution of requirements. This is due to the fact that travel refers to those types of services in which the consumer moves to the producer, and not the producer with his goods ? to the consumer. Management of a tourist enterprise is a rather complex process that requires the development of logistics systems to optimize economic flows, which has a significant impact on the financial results of the company. Scientific novelty. The peculiarity of tourism logistics as a service sector is to determine the flow of tourists and the distribution of requirements. This is due to the fact that travel refers to those types of services in which the consumer moves to the producer, and not the producer with his goods ? to the consumer. The management system in a travel agency that uses a logistics approach is aimed at forming an integrated approach that creates a real opportunity to combine functional areas of logistics by coordinating actions performed by independent parts of the logistics system. Practical significance The main flows in the logistics systems of the tourism industry are the tourist flow, as well as the flow of tourist services, which are caused by the availability of solvent needs of potential consumers (tourists); all other flows that arise in the logistics system of enterprises (material, information, financial, etc.) only provide these flows. As for the tourist flow, it is provided by providing transport and related services. The combination of marketing activities in the formation of logistics tourist flows determines the competitive vector of the tourism industry. Key words: tourism marketing, marketing activities, tourist services, logistics, logistics approach, system, logistics flows, logistics services.

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Krasko, Anna, Sofija Bilous e Iryna Purska. "MARKET OF TOURIST SERVICES OF TERNOPIL REGION: DYNAMICS AND RETROSPECTIVE DEVELOPMENT". GEOGRAPHY AND TOURISM, n. 43 (2018): 131–46. http://dx.doi.org/10.17721/2308-135x.2019.43.131-146.

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The purpose .The purpose of the study is to study the current state of functioning of the regional market of tourist services and the specifics of its territorial organization, substantiation of directions of its optimization in the region. Methodology. The basis of the research is the fundamental positions of modern social geography in the field of regionalistics, geography of services, population geography, geography of tourism, marketing geography, conceptual approaches of domestic and foreign scientists who studied the problems of tourism development. Based on the interdisciplinary approach, various methods have been used in the study, including dialectic, abstract-logical, systemic, sociological, statistical, cartographic, as well as comparative-geographical, cluster and multidimensional mathematical analysis, etc. Results. The territorial organization of the tourist services market is explored. The present state of the tourist market in the Ternopil region, its territorial differences is determined. The main factors of functioning of the market of tourist services in the region are analyzed. The evaluation and analysis of tourism business in the region is carried out. The main problems and opportunities of tourist activity in the Ternopil region are revealed. Scientific novelty. The main areas of concentration of tourist resources are prominent, promising for the development of certain types of tourism activity, on the basis of which a map of tourist regionalization of the region was developed. Practical significance. The formation of a modern competitive tourism industry in the Ternopil region will provide an opportunity to meet the needs of foreign and domestic citizens in tourist and recreational services.

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Parida, Ida. "STRATEGI PENGEMBANGAN WISATA ALAM DI WANA WISATA CURUG CITAMBUR KPH CIANJUR". Wanamukti: Jurnal Penelitian Kehutanan 24, n. 1 (27 dicembre 2021): 42. http://dx.doi.org/10.35138/wanamukti.v24i1.338.

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Forest provides enormous and varied benefits to human life, such as enviromental services in the form of tourism services. The tourism potential is quite large, including BKPH Cibarengkok with the tourism potential of citambur waterfall. The exsistence of the Wana Wisata Citambur (WWC) still requires attention for development, especially in attraction, activities, facilities, accesibility and services for both domestic and foreign tourist destination. This study aims to determine how the rating based on visitor ratings of tourist attraction, facilities, accessibility and services. How is the position of the citambur waterfall tourism area in the SWOT quadrant, and knowing how the strategies that must be applied in the citambur waterfall tourism area. Types of data consist of primary data obtained through observation, questionnaires and interviews. While secondary data comes from literature and research reports. The method used is a SWOT analysis, namely the instrument used to perform a strategy analysis. The results showed that based on the assessment of visitor ratings on attractiveness, facilities, accessibility, and services, some visitors were satisfied with a percentage of 47%. Based on the results of the analysis on the SWOT quadrant, the citambur waterfall tourism object is in quadrant two, namely between the strength and threat (ST) strategy. ST strategy (strength and threat) strategy that uses strength and overcomes threats. a) further increase the exsisting attractions and can create new creative attractions so that they can compete with other tourist objects around the citambur waterfall, b) maintaining the conditions of the citambur waterfall tourist attraction, c) optimizing the natural potential and uniqueness of tourism objects to face tourism object competition.

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Damayanti, Trie, Susanne Dida, Dadang Rahmat Hidayat e Sung Kyum Cho. "Malaysian medical tourism communication in shaping Indonesian public opinion". Jurnal Kajian Komunikasi 9, n. 2 (29 dicembre 2021): 138. http://dx.doi.org/10.24198/jkk.v9i2.35852.

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Malaysia is developing medical tourism as a tourism industry aimed at foreign tourists. For this tourism industry, Malaysia makes Indonesia as one of the tourist targets that are expected to bring foreign exchange for the country. Data shows that Indonesians are the largest contributor of tourists visiting Malaysia for treatment. This shows the trust of Indonesian citizens in the health services of the neighboring country. The concept of tourism communication mentions that to achieve the success of medical tourism at least several things are needed that can be fulfilled, namely: competitive prices, available human resources for medical services, the existence of research and development of medical capabilities, infrastructure development, state institutions that support medical tourism, a supportive market economy, the ability to bring together present-day medical technology with traditional, and tourist attractions. Things that are built through tourism communication itself are expected to produce a public opinion about tourist destinations, where this public opinion is the first step in the formation of a country’s brand. This study uses a survey method, which involves about 96 respondents who are on the islands of Sumatra and Java. Use descriptive analysis techniques to explore results. The results obtained by not all components in tourism communication for medical tourism are seen as influencing Indonesian opinion on Malaysian medical tourism. The strangest thing that comes to the view of the Indonesian people is Malaysia’s credibility on health services, the credibility of doctors, the equipment used, the ability to convey information, adequate infrastructure, and the beauty of tourist destinations. Most opinions state that Malaysia can show as a country that successfully develops tourist confidence in the health services offered. The implication of this research is that the opinion of foreign nationals in a country greatly affects the image of that country in the international world.

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Skaržauskienė, Aelita, Daiva Labanauskaitė e Ana Timonina-Mickevičienė. "Development of Marina Services in the Context of Sustainable Water and Coastal Tourism". Knowledge 2, n. 4 (17 novembre 2022): 652–62. http://dx.doi.org/10.3390/knowledge2040037.

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The popularity of water and coastal tourism is steadily increasing. Marinas, an essential part of water tourism activity, are complex organizations with heterogeneous business structures with numerous suppliers of various tourist services. The purpose of this research was to determine the components of marina services that are relevant for visitors of the marina in the context of sustainable water and coastal tourism. The study’s preliminary results show that the orientation towards sustainable tourism significantly influences the behavior of visitors. Consumers of marina services would like the marinas to offer more services: not only boatyard facilities, but also catering, accommodation services, safe infrastructure for children, additional entertainment, and public events.

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Papińska-Kacperek, Joanna. "E-TOURISM SERVICES IN POLISH TOURISTS' OPINIONS". Problems of Management in the 21st Century 7, n. 1 (15 luglio 2013): 33–38. http://dx.doi.org/10.33225/pmc/13.07.33.

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E-tourism is most often related only with web pages of travel agencies or aggregators offering many services, where it is possible to make transactions electronically. Whereas many applications and devices are applied in tourism, like the audio guides and mobile guides (sometimes with augmented reality functions), electronic cards in museums, 2D codes systems, web pages for individual tourists, geographic information systems (e.g. Google Street View), social network sites recommendation, and profiles of cities on social networks sites like Facebook. Polish tourists' opinions about mentioned innovative tools will be presented as the report from the survey conducted among students and graduates from three Polish universities. The objectives of the study are: investigating the popularity of e-tourist services in Poland and verifying whether municipal authorities promote e-tourism initiatives. Key words: e-tourism, mobile guide, audio guide, QR code.

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Shelemetieva, Tetiana, e Serhii Bulatov. "Activities of Tourist Information Centers: World Experience and Domestic Practice". Herald of the Economic Sciences of Ukraine, n. 2(37) (23 dicembre 2019): 205–11. http://dx.doi.org/10.37405/1729-7206.2019.2(37).205-211.

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The article substantiates the need to create tourist information centers in Ukraine as one of the important tools of information support for the development of modern tourism and the promotion of a national tourism product. The success of the tourism industry in Ukraine in the context of the formation of a global information space is largely determined by the effectiveness of information support for the tourism sector. It is noted that an important task of the policy of local authorities in tourism management is to improve the information support of this process, since without advertising and information that attracts consumers of certain services, the development of tourist and recreational activities is impossible. The activity of the TIC is extremely important for destinations with a significant share of independent tourists, because, in this case, they are the main centers for the provision of information services. The essence of the concept of “tourist information center” is revealed and its main tasks are defined. It was noted that the tourist information center is an important tool of the tourist infrastructure, with the help of which tourists and other tourism entities have the opportunity to receive complete tourist information and advisory services on tourism activities in the area and beyond. The TIC can provide information support to the system of state regulation and tourism management in the region, since it is necessary to constantly update the regulatory and informational and analytical framework that provides effective management of the development of tourism and resorts. The following goals of creating tourist information centers in Ukraine are proposed: promoting the development of domestic tourism; providing information to local and foreign tourists and tourist organizations; promoting cooperation between tourism organizations of the city; conducting trainings and seminars for specialists in the field of tourism; development of tourist opportunities of the city; attracting more tourists to the area; improving the competitive advantages of the area by improving the tourism infrastructure; replenishment of the local budget due to taxation of tourism business entities; rational use of tourist and recreational resources of the area; attracting investment in the tourism business; creating a positive international image and popularizing tourist areas. The world experience of organizational and economic aspects of the activity of tourist information centers is investigated. In the developed tourist countries of the world, an extensive modern network of tourist infrastructure institutions, which includes information centers, is successfully operating. Such establishments allow tourists to receive the necessary tourist information and advisory services on tourist destinations. In the USA, each state has its own tourist information centers. The “Hospitality Center” is a recreation area, including a center for visitors, they are funded by local taxes included in each bed. In South America, the most active tourist information centers operate in Peru. Free centers provide tourist information and assistance for domestic and foreign tourists. Information includes monuments and recommended itineraries. In Australia, most visitor centers are run by local or state authorities, and in some cases by the Tourism Operators Association on behalf of the government. These information centers provide services such as housing selection and booking tours (automobile, air, bus, rail). They are the first link in acquaintance of a visitor with a city or region. The practice of the work of tourist information centers in Ukraine is considered and a list of them is compiled. It is noted that today tourist information centers have been created in most regions of Ukraine and in small cities of the Western region of Ukraine. Keywords tourist information center, world experience, domestic practice, creation goals, objectives, activity results.

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Kyfiak, Oleksandr. "Pricing as a component of a marketing strategy for the development of tourism destinations in the West-Ukrainian border areas". Herald of Ternopil National Economic University, n. 1(91) (1 gennaio 2019): 51–59. http://dx.doi.org/10.35774/visnyk2019.01.051.

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Based on the analysis and observation of the effective use of tourism opportunities in West-Ukrainian border areas, the study defines the following key tourist attractions: historical, cultural and architectural sights; unique natural recreational resources; proximity to borders and transport accessibility; organized local cross-border circulation (border- crossing by tourists, local residents, businesspeople); ethnic ties; knowledge of languages, traditions, customs and rituals; cross-border cooperation and membership in European regions; developed frontier infrastructure; the capacity of border crossing points, etc. The results of monitoring and comparing prices for tourism services and tourism products in the West-Ukrainian border areas and adjacent regions of other countries, there price differences for the same sets of tourism services, quality of services and function, as well as factors influencing the pricing in tourist destinations. Using Tourist Lviv as an example of pricing in a tourist destination, the specific features and the most common methods for pricing are determined. The author states that the analysis of demand for tourism services in tourist destinations such as Tourist Lviv, Sports Bukovel, Health Truskavets, Recreation Morshyn, Tourist Bukovyna, Historical Khotyn has helped to introduce innovative approaches to pricing in these destinations. It is proposed to regulate prices dynamically depending on the value for money for particular tourism services. The author also suggests other approaches based on the purchasing power of tourists in destinations where prices for guided group tours with interpreters and instructors are much cheaper than those for individual travelers, and where new exclusive special tours promote introducing client-oriented prices at the point of equilibrium between interests of sellers and buyers. It is established that in many popular tourist destinations in the West-Ukrainian border areas the paradigm of fixed pricing is becoming a paradigm of dynamic pricing, and dynamic pricing strategies seem to be more rational in comparison with fixed pricing strategies.

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Vovchanska, Olha, Liliya Ivanova e Irena Ozimek. "MARKETING FACTORS OF THE TOURISM MARKET’S OPERATIONS IN UKRAINE". Acta Scientiarum Polonorum. Oeconomia 21, n. 1 (20 settembre 2022): 25–34. http://dx.doi.org/10.22630/aspe.2022.21.1.3.

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Aim: The article is devoted to analyzing marketing factors of the tourism market operations in Ukraine under martial law. Methods: The study used the method of secondary data analysis. Results: The authors determined that the tourism market always reacts very sensitively to crisis events (pandemics, devastating natural disasters, political or military crises, etc.) and highlighted the changed format of the tourist market in Ukraine in the conditions of the protracted Russian-Ukrainian war. The authors identified the main factors of the current market of tourist services in Ukraine under martial law conditions. The functioning of the tourism market during the war is strategically important for the state and citizens. Conclusions: The authors summarized the experience of the tourism sector of countries that have been through a similar crisis and became leaders in the regional markets of tourist services to implement it in Ukraine effectively and determined the main factors of the functioning of the market of tourist services in the segments of domestic and inbound tourism after the victorious peace and innovative directions of recovery and further development.

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