Tesi sul tema "Television in public relations"
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1
Nash, Scott Joseph. "Television Executive Producers' Use of Twitter as a Public Relations Tool". BYU ScholarsArchive, 2015. https://scholarsarchive.byu.edu/etd/5554.
Testo completoAbstract (sommario):
This study examines how television executive producers are utilizing the social media platform of Twitter as a public relations tool. Utilizing a qualitative textual analysis, this study examines 10 executive producers' use of Twitter over a three-week period. The results of the textual analysis indicated executive producers primarily used Twitter as a public relations tool in five different themes: clarification, compliment, gratitude, promotion, and engagement. Future research should utilize additional qualitative research through in-depth interviews with industry professionals such as television executive producers or public relations firms that work directly with the television industry and those who specifically work with television executive producers.
2
McMenamin, Maureen Regina. "Handling a public relations crisis in a top 50 television market a case study of WNEP-TV 16 in Moosic, Pennsylvania /". Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1997. http://www.kutztown.edu/library/services/remote_access.asp.
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Thesis (M.S.)--Kutztown University of Pennsylvania, 1997.Source: Masters Abstracts International, Volume: 45-06, page: 2715. Typescript. Abstract precedes thesis as preliminary leaves [1-2]. Includes bibliographical references (leaves 76-80).
3
Putra, I. Gusti Ngurah, e n/a. "Public relations practice in Indonesia : a case study of a commercial television station and a state university". University of Canberra. Communication, Media & Tourism, 1996. http://erl.canberra.edu.au./public/adt-AUC20061106.163409.
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This study examines public relations practice in a developing country by
looking at two Indonesian organisations - a commercial television
station (RCTI) and a state university (UGM) - using a case study approach
complemented with a qualitative analysis of the history of public
relations practice at a societal level.
Two theories about advanced public relations practice have been
borrowed for the framework of the study. They are Grunig's model of
public relations and Broom's public relations role theory. However,
given the less developed practice of public relations in Indonesia, the
present study did not intend to test these theories in a rigorous manner.
Rather, the theories have been mainly used as guidance in analysing
public relations practice in Indonesia.
Modern public relations has been practiced in Indonesia as early as the
1940s. Public relations was used as part of Indonesia's struggle for
independence, while the arrival of multinational corporations, and
recent changes in national economic policy, has since extended public
relations practice into the wider corporate world.
While it is clear that both RCTI and UGM considered public relations
important, they treated public relations in different ways. RCTI, as a
private sector company, located its public relations department in the
higher level of its organisational structure with the purpose of
promoting the interests of the organisation and defending itself in the
marketplace of ideas. UGM, as a public sector agency, located its public
relations department in the lowest level of the organisational structure.
Overall, public relations as an organisational activity was more
important in RCTI. However, both organisations practiced the first two
models of public relations, namely, the press agentry and the public
information model, and public relations practitioners in both RCTI and
UGM predominantly played the role of technicians.
4
Rothschild, Arthur Jack. "Beyond market-driven newswork : the relationship of dependency between public relations and local television news /". Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.
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5
Pyo, Changwon. "The police and Crimewatch UK : a study of the police use of crime reconstruction and witness appeal programmes in Britain". Thesis, University of Exeter, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.390200.
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6
Chorazy, Ella. "Spin unspun: Unravelling cultural representations and audience understandings of political public relations". Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/119701/1/Ella_Chorazy_Thesis.pdf.
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This thesis explores representations of political public relations (PR) in fictional film and television. Combining textual analysis, interviews, and focus groups, it investigates how fictional representations inform audience understandings of political PR professionals and their practices. The research highlights ongoing tensions tied to the phenomenon of political PR, and themes of power, persuasion, trust, and cynicism are prevalent. Findings demonstrate fictional representations serve as important cultural reference points for audiences in negotiating their understandings of political PR. This thesis argues these representations heighten public awareness and encourage critical consideration of political communication and the role of "spin" in mediated democracies.
7
Kersten, Brant B. "A Case for Hulu: How Personalized Advertising Will Bring About the Future of Television". Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/cmc_theses/461.
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Hulu, a video-on-demand service that is rapidly growing in popularity, has been particularly effective at adapting the traditional television experience to the interactive internet medium. According to the U.S. Digital Consumer Report, Hulu is second only to Netflix among video-on-demand services in terms of their share of online video time, which amount to 6.9% and 10.7% respectively. Note that this excludes YouTube, as their content is not as comparable to typical television programming. This growing trend is not going unnoticed by advertisers, as the year-over-year increase in advertising expenditures through this medium amounted to 24% according to the Global AdView Pulse (compared to 10.1% for television). However, the empowerment that Hulu's revolutionary advertising strategy provides its viewers is arguably more important than the diversion of advertising from television to the internet. In this paper I conduct an extensive, qualitative exploration of various theoretical components of advertising, their effects on consumer behavior and television markets, and how video-on-demand services like Hulu have the potential to shift the focus of the television industry from advertisers back to consumers as progressive technology provides them with more attractive, alternative sources of content.
8
Gardner, David H. "Abracadabra: Key Agents of Mediation that Define, Create, and Maintain TV Fandom". Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/communication_theses/95.
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From a media industries, fan studies, and emerging socio-cultural public relations perspective, this project pulls back the Hollywood curtain to explore two questions: 1) How do TV public relations practitioners and key tastemaker/gatekeeper media define, create, build, and maintain fandom?; and 2) How do they make meaning of fandom and their agency/role in fan creation from their position of industrial producers, cultural intermediaries, members of the audience, and as fans themselves? This project brings five influential, working public relations and media professionals into a conversation about two case studies from the 2010-2011 television season – broadcast network CBS’ Hawaii Five-0 and basic cable network AMC’s The Walking Dead. Each of these shows speaks to fandom in particular ways and are representative of the industry’s current approaches in luring specific audiences to TV. This study shows that the relationship between entertainment publicists and media is dynamic, intertwined, complex, and historically hidden.
9
Hubbard, Jonice L. "Pioneers in Twentieth Century Mormon Media: Oral Histories of Latter-day Saint Electronic and Public Relations Professionals". Diss., CLICK HERE for online access, 2007. http://contentdm.lib.byu.edu/ETD/image/etd2204.pdf.
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10
Sharp, Aaron M. "Exploring the Lower Third: The Use, Innovations, and Future of Snipes in the U.S. Television Industry". Digital Commons @ East Tennessee State University, 2010. https://dc.etsu.edu/etd/1700.
Testo completoAbstract (sommario):
Digital video recorders have given a growing number of viewers the ability to skip television commercials. In an effort to combat ad-skipping, television providers and advertisers are looking at ways to embed advertising into the video content; one way this can be accomplished is with graphic overlays known as snipes. Little is known about how content providers use snipes and what research they have conducted. This study is qualitative and uses long telephone interviews with 8 respondents from various cable television network and broadcast affiliate stations; examining the characteristics of innovation, as found in Rogers's (1995) diffussion of innovation theory. One discovery is that some cable networks are taking measures to ensure that snipes do not appear during emotional moments in the narrative. The study is the first piece of academic research dedicated to understanding how snipes are used and stands as a foundation for future research on the subject.
11
Arnold, Harry C. "Product Placement during the Family-Viewing Hour". Digital Commons @ East Tennessee State University, 2006. https://dc.etsu.edu/etd/2238.
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The so-called family-viewing hour, the eight to nine o’clock hour of prime time, is one of the most watched hours of television by both adults and children. Advertisers, of course, favor shows that draw large audiences so their product presentations or commercials are witnessed by masses of people. Now, because of videocassette recorders and other similar control devices, viewers are eliminating commercials from their viewing experience1 and advertisers are clamoring for new ways to get their products into the mind of the consumer.2 To counteract this commercial avoidance by consumers, advertisers are embedding products within television programming thereby hindering the viewer’s ability to eliminate commercials or product promotions. The result is that products that are normally not viewed become part of the viewing experience. This study revealed that the family-viewing hour is laden with product placements that include a variety of different types of products and brands.
12
Cruz, Maria Amelia Maneque. "Big Brother Brasil : um cenário observado a procura de uma estratégia de posicionamento crítico no espaço público". Universidade do Vale do Rio do Sinos, 2007. http://www.repositorio.jesuita.org.br/handle/UNISINOS/2610.
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Esta dissertação foi desenvolvida através da observação e da análise do programa Big Brother Brasil 5, reality show apresentado pela Rede Globo de Televisão, canal 12, no período entre janeiro e março de 2005. O alvo era identificar as estratégias que levaram Jean Wyllys ao prêmio final. Esta análise das ações e movimentos deu-se através das técnicas de Relações Públicas, utilizadas com o objetivo de construir, manter e gerenciar imagens no espaço público. Esta dissertação concluiu que Jean Wyllys venceu ao Big Brother Brasil porque entrou no programa com um planejamento estratégico bem definido, com um conjunto de providências pré-estabelecidas, capazes de defender sua permanência no jogo e vencer os “paredões”. Seus votos mostraram sempre a coerência com a situação que enfrentava. Suas táticas e estratégias foram eficientes e eficazes tinham um propósito: vencer o programa e receber o prêmio. Utilizou a estratégia do golfinho, acreditou no futuro e na capacidade de resolver seus desafios e problemas com a
This paper has been developed based on the observation and analysis of Big Brother Brasil 5 program, a reality show exhibited by Rede Globo de Televisão (Globo TV Network), in channel 12, from January to March 2005. The aim was to identify the strategies that made it possible for Jean Wyllys to receive the final award. This analysis of the actions and movements was given through the techniques of Public Relations, used with the objective to construct, to keep and to manage images in the public space. The conclusion of this dissertation is that Jean Wyllys won Big Brother Brasil because he entered the program bearing in mind a well-defined strategic planning, with a set of pre-established decisions that made it possible for him to remain in the game and to win every eliminating phase. His votes always showed coherence with the situation he was facing. His tactics and strategies had been efficient and efficient they had an intention: to win the program and and receiving the award. He used the dolphin strategy,
13
Schwartz, Mallory. "War on the Air: CBC-TV and Canada’s Military, 1952-1992". Thesis, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/30345.
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From the earliest days of English-language Canadian Broadcasting Corporation television (CBC-TV), the military has been regularly featured on the news, public affairs, documentary, and drama programs. Little has been done to study these programs, despite calls for more research and many decades of work on the methods for the historical analysis of television. In addressing this gap, this thesis explores: how media representations of the military on CBC-TV (commemorative, history, public affairs and news programs) changed over time; what accounted for those changes; what they revealed about CBC-TV; and what they suggested about the way the military and its relationship with CBC-TV evolved. Through a material culture analysis of 245 programs/series about the Canadian military, veterans and defence issues that aired on CBC-TV over a 40-year period, beginning with its establishment in 1952, this thesis argues that the conditions surrounding each production were affected by a variety of factors, namely: (1) technology; (2) foreign broadcasters; (3) foreign sources of news; (4) the influence of the military and its veterans; (5) audience response; (6) the role played by personalities involved in the production of CBC-TV programs; (7) policies/objectives/regulations set by the CBC, the Board of Broadcast Governors and the Canadian Radio-Television Commission (later, Canadian Radio-television and Telecommunications Commission); (8) ambitions for program development and the changing objectives of departments within the CBC; (9) economic constraints at the CBC; (10) CBC-TV’s relations with the other producers of Canadian television programming, like the NFB; and, (11) broader changes to the Canadian social, economic, political and cultural scenes, along with shifts in historiography. At different times, certain of these conditions were more important than others, the unique combination of which had unpredictable results for programming. The thesis traces these changes chronologically, explaining CBC-TV’s evolution from transmitting largely uncritical and often positive programming in the early 1950s, to obsession with the horrors of war and questioning of the military’s preparedness by decade’s end, to new debate about the future of the forces and the memory of war in the 1960s, to a complex mixture of activism, criticism and praise in the 1970s and 1980s, and, finally, to controversy and iconoclasm by the 1990s.
14
Rawnsley, Ming-Yeh Tsai. "Public service television in Taiwan". Thesis, University of Leeds, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342947.
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Hornaman, Lisa Beth. "Public relations education and the public relations profession". [Florida] : State University System of Florida, 2000. http://etd.fcla.edu/etd/uf/2000/ane5952/thesis.pdf.
Testo completoAbstract (sommario):
Thesis (M.A.M.C.)--University of Florida, 2000.Title from first page of PDF file. Document formatted into pages; contains vi, 136 p.; also contains graphics. Vita. Includes bibliographical references (p. 130-135).
16
Juzefovičs, Janis. "Defining the nation, defining public television : discourses of publics on public service television in post-communist Latvia". Thesis, University of Westminster, 2014. https://westminsterresearch.westminster.ac.uk/item/8yqw5/defining-the-nation-defining-public-television-discourses-of-publics-on-public-service-television-in-post-communist-latvia.
Testo completoAbstract (sommario):
Institutional and political economy approaches have long dominated the study of post-Communist public broadcasting, as well as the entire body of post-Communist media transformations research, and the enquiry into publics of public broadcasting has traditionally been neglected. Though media scholars like to talk about a deep crisis in the relationship between public broadcasters and their publics in former Communist bloc countries across Central and Eastern Europe, little has been done to understand the relationship between public broadcasters and their publics in these societies drawing on qualitative audience research tradition. Building on Hirschman’s influential theory of ‘exit, voice and loyalty’, which made it possible to see viewing choices audiences make as an act of agency, in combination with theoretical tools developed within the framework of social constructionist approaches to national imagination and broadcasting, my study focuses on the investigation of responses publics of the Latvian public television LTV have developed vis-à-vis its role as contributing to the nation-building project in this ex-Soviet Baltic country. With the help of focus groups methodology and family ethnography, the thesis aims to explore the relationship between the way members of the ethno-linguistic majority of Latvian-speakers and the sizeable ethno-linguistic minority of Russian-speakers conceptualize the public broadcaster LTV, as well as understand the concept of public broadcasting more generally, and the way they define the national ‘we’. The study concludes that what I call publics of LTV employ Hirschman’s described exit mechanism as a voice-type response. Through their rejection of public television which, for a number of complex reasons they consider to be a state broadcaster serving the interests of those in power they voice their protest against the country’s political establishment and in the case of its Russian-speaking publics also against the government’s ethno-nationalistic conception of the national ‘we’. I also find that though having exited from the public broadcaster LTV, its publics have not abandoned the idea of public broadcasting as such. At least at a normative level the public broadcasting ideals are recognized, accepted and valued, though they are not necessarily associated with the country’s de jure institutional embodiment of public broadcasting LTV. Rejection of the public television has also not made its non-loyal publics ‘less citizens’. The commercial rivals of LTV, be they national or, in the case of Russian-speaking audiences, localized transnational Russian television, have allowed their viewers to exercise citizenship and be loyal nationals day in day out in a way that is more liberal and flexible than the hegemonic form of citizenship and national imagination of the public television LTV can offer.
17
Castelli, Joelle Wiley. "Government Public Relations: A Quantitative Assessment of Government Public Relations Practitioner Roles and Public Relations Model Usage". [Tampa, Fla.] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0002006.
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Piasecka-Till, Aleksandra. "Power and gender relations in brazilian television interviews". reponame:Repositório Institucional da UFSC, 1994. https://repositorio.ufsc.br/xmlui/handle/123456789/157859.
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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e ExpressãoMade available in DSpace on 2016-01-08T18:50:32Z (GMT). No. of bitstreams: 1 95699.pdf: 33951188 bytes, checksum: 02b8c26abd7ebe241ca53d7982351fc0 (MD5) Previous issue date: 1994
Com o propósito de detectar e expor as relações desiguais de poder causadas pela discriminação sexista, investigo dez entrevistas da televisão brasileira. As entrevistas pertencem a dois programas populares "Cara a Cara" e "Jô Soares Onze e Meia", foram vídeo gravadas, e depois gravadas em fitas cassetes. Para a análise lingüística dos dados obtidos através de transcrição, foi usada a abordagem do Estudo Crítico da Linguagem (Fairclough 1989 e 1992), que leva em conta as características textuais junto com elementos contextuais. Foram analisadas as formas de tratamento usadas por mulheres e homens, assim como as escolhas de termos feitas por mulheres e homens para classificar uns aos outros. Os tópicos desenvolvidos nas entrevistas também foram investigados. Os resultados do estudo confirmam que no Brasil, uma sociedade de classe capitalista, o discurso da televisão diferenciando as mulheres lingüisticamente reproduz as relações de dominação existentes. Adicionalmente, foi mostrado que modelo de análise de Fariclough, originalmente elaborado para o inglês, se aplica ao português.
19
Růžičková, Markéta Bc. "Online public relations". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3089.
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Cílem práce je podat co nejširší přehled o problematice online public relations a jeho praktickém využití. Autorka ve své práci představuje online PR jako efektivní a účinnou formu komunikace a řízení vztahů s veřejností a poukazuje na přednosti a výhody PR prostřednictvím internetu. Analyzuje současnou situaci online PR u neziskových organizací působících na českém internetu a poukazuje na možnosti zlepšení jejich komunikačních strategií. Konkrétním výstupem z teoretických poznatků, vlastního výzkumu a zkušeností z praxe v oboru PR, je návrh strategie online public relations pro neziskovou organizaci.
20
Chung, Simon Sheung-man. "Television, public life and Hong Kong society". Thesis, University of Essex, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.409976.
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21
Rushton, David. "A commentary on 'local public service television'". Thesis, University of South Wales, 2008. https://pure.southwales.ac.uk/en/studentthesis/a-commentary-on-local-public-service-television(9fce1207-8e63-4cdc-92e3-b3057427f353).html.
Testo completoAbstract (sommario):
The Commentary and Portfolio (introduced in the form of Outputs at the end of each Chapter and particularly following Chapter Three) considers the public space that 'local public service television' might occupy. Taking an historical view and a protagonist or interventionist stance the author demonstrates that a demand for local communications through television broadcasting has had strong public support since the introduction of commercial regional television in the 1950s, although government and regulator have variously thwarted its introduction. The author's background for this task is unorthodox, emerging from a critical art education that questioned the role of institutional norms in the pursuit and interpretation of social knowledge. The methodology is therefore reflective and at times quixotic, working through a variety of methods and forms of organisation and practice in pursuit of what has long been an evident - if overlooked - public objective,the realisation of a more identity enhancing localised form of television broadcasting. Working with several formal and informal associations - including the Institute of Local Television, the Community Media Association, Scottish Association of Smallscale Broadcasters (SASB), The Broadcasting Trust, Media Access Projects Scotland (MAPS), Advisory Committee of (local) Television Operators (ACTO), United for Local Television (ULTV) and the Scottish Local TV Federation - the author has contributed reports and academic papers on local and community television, organised conferences and run small scale television channels under license exempt and shortterm licenses, responded to regulator consultations and drafted amendments to legislation while developing and testing technologies appropriate for delivering programmes to serve local purpose. Through 'local public service television' the author has sought greater representation of civic and cultural views, arguing and debating access to regulate local channels under local control, first on local cable, then as a fifth or sixth terrestrial channel to offer city TV and, most recently, to encourage the introduction of digital spectrum for local public service television to be made available throughout the UK.
22
Hawk, Clement Lee. "Northern Minnesota Public Television: a Historical Perspective". Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc332346/.
Testo completoAbstract (sommario):
Northern Minnesota Public Television is an independent, non-profit corporation operating as KAWE television on the campus of Bemidji State University in Bemidji, Minnesota. This study focuses on the lack of educational/public television in the northern section of Minnesota and develops a historical perspective of Northern Minnesota Public Television from an idea of two men until sign-on in 1980. The study describes the early beginnings, organizational structure, problems encountered, and educational philosophy. KAWE television operates on Channel 9 with a satellite station in Brainerd, Minnesota, operating on Channel 22.
23
Godoy-Etcheverry, Sergio. "Chile's market orientated model of public television". Thesis, University of Westminster, 1998. https://westminsterresearch.westminster.ac.uk/item/946z0/chile-s-market-orientated-model-of-public-television.
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The main objective of this dissertation is to provide a comprehensive picture of the evolution and current performance of the market-oriented model of public service television in Chile. The focus is largely on the commercially-funded stateowned television network, Television Nacional de Chile (TVN). This thesis argues that Public Service Broadcasting (PSB) is still valid and necessary, yet the means to achieve this ideal have evolved and require some fresh thinking; such as the way forward provided by this case study. This work attempts to describe TVN's main political, economical, and managerial characteristics when delivering PSB according to television law, considering the evolution of the media in Chile and Latin America. For this purpose, the analysis integrates the political economy of the media from a managerial and regulatory perspective. The work is divided into two main parts. The first explains the current situation of PSB in the industrialised world, and also deals with the peculiar development of Chilean broadcasting within Latin America. The second part is the most important because it assesses the Chilean model at its present state. Nowadays TVN is an influential counterweight to authoritarian entrenchments as well as a booster of innovation and growth of the audio-visual sector. Its promarket orientation prevents traditional forms of government manipulation, it is coherent with overall macroeconomic policy, and introduces awareness for the audience's preferences. But this case also has important contradictions that need to be dealt with in order to enhance its contribution to social welfare and democracy. The thesis assumes that PSB -a Western European concept- has been possible in Chile because of a relatively extended republican tradition, and because of the effectiveness and probity of its public institutions. Nevertheless, as a developing country Chile has also suffered poverty, economic instability, and a prolonged military dictatorship (1973-1990) among other problems. These factors explain the differences between Chilean public television and its counterparts in the industrialised world, yet at the same time they reveal a special need for such a service despite all the technological changes that are taking place.
24
Aitken, Robert Walter, e raitken@business otago ac nz. "Re-conceptualising television advertising typologies". University of Otago. School of Business, 2004. http://adt.otago.ac.nz/public/adt-NZDU20051020.181805.
Testo completoAbstract (sommario):
This thesis presents a new typology of television advertising that re-orientates existing research into advertising effectiveness and more accurately reflects new directions in communication theory. The typology provides a consumer-centric approach to analysing television advertisements and a different conceptualisation of the advertising response process.
Conventional research into advertising effectiveness has examined almost every aspect of the advertising mix to identify what makes an advertisement effective. The research is based on a number of assumptions. For example, mass communication is seen as a linear process with the advertiser at one end of a communication continuum and the consumer at the other. The function of advertising, in this reception paradigm, is to inform and then to influence the consumer and measures of its success include accuracy of recall and recognition. This process of persuasion comprises a number of hierarchical steps that should lead to purchase or to a positive propensity to purchase. The power of persuasion is related to the level of involvement between the advertised product and the potential customer and with the appropriateness of the advertised message and its execution. For example, elements such as music, humour and the use of celebrities have been studied to assess their persuasive powers and to understand their communication effects.
This thesis takes a different approach to understanding how advertising works and makes a number of different assumptions. According to this thesis, before it is possible to study the effects of advertising, it is necessary to find out how people respond to it. This introduces the three key concepts that underpin this thesis. These are reader-response theory, personal construct theory and uses and gratifications theory.
Reader-response theory suggests that the meaning and significance of any form of communication is co-created at the point of engagement. The meaning of a television advertisement, for example, is located, not in the advertisement itself, as in conventional research, but in the interaction between the advertisement and the viewer. The meanings that result in this process of negotiation are as much a reflection of personal, social and cultural experience as they are a response to particular executional and message strategies. To understand how consumers make sense of these communication texts it is necessary to study them at the point of reception.
The second key concept, personal construct theory, proposes that the way individuals make sense of their experiences and understand the world is determined by the personal constructs that they hold. Identifying these constructs will enable researchers to understand the meanings that consumers attach to communication messages and to focus more fundamentally on the psychological basis of the response process than on its individual components. Studying advertising effectiveness in the context of personal construct theory places the consumer at the centre of the response process and focuses attention on how meaning is negotiated. This has a number of important implications for practioners both in relation to the construction of television advertisements and in understanding consumers� responses to them. For example, practioners need to recognise the importance of producing television advertisements that address their audience as readers of media texts rather than merely as consumers of media products.
This re-conceptualising of the audience is clearly articulated in uses and gratifications theory, the third key concept in this study. Uses and gratifications theory, suggests that it is as important to understand what consumers do with advertising as it is to study what advertising does to consumers. This is in contrast to the emphasis on persuasion strategies in conventional advertising research.
Reader-response theory, personal construct theory and uses and gratifications theory suggest a more dynamic relationship between an advertisement and a consumer than is recognised by conventional research. These theories are encapsulated in a new typology of television advertising presented in this thesis.
25
Fitch, K. "Professionalising public relations: A history of Australian public relations education, 1985 - 1999". Thesis, Fitch, K. (2014) Professionalising public relations: A history of Australian public relations education, 1985 - 1999. PhD thesis, Murdoch University, 2014. https://researchrepository.murdoch.edu.au/id/eprint/23467/.
Testo completoAbstract (sommario):
This thesis is concerned with public relations education in Australia. It focuses on 1985–1999, as in these years there was significant growth in education and the Public Relations Institute of Australia (PRIA) sought greater regulation and jurisdiction over public relations activity. Existing historical scholarship focuses on the evolution of the Australian public relations industry towards professional status, and tertiary education is perceived to confirm the field’s professional standing. In contrast, I consider the development of public relations education in a broader social context and the involvement of the PRIA in tertiary education.
This thesis aims to investigate the role of public relations education in the professionalisation of public relations in Australia. It uses a qualitative approach, combining archival research, focusing on the previously unstudied archives of the PRIA’s National Education Committee, and interviews with practitioners and educators. This thesis provides an analysis of how, and why, the PRIA sought to regulate public relations education. The use of historical sociology allows the findings to be interpreted in relation to broader societal structures and institutional processes, such as the expansion of the Australian higher education sector, the PRIA’s preoccupation with professional status, and the increase in female practitioners.
In developing a critical account of Australian public relations education, this thesis argues that higher education was pivotal to the PRIA’s professional project. The findings confirm the constitution of public relations knowledge and its institutionalisation in the Australian academy were dynamic and contested, and that the PRIA’s professional drive informed its attempts to regulate the transmission of that knowledge. A significant finding is the ambivalent attitudes towards gender and education, given the increasing number of female graduates. These findings contribute a unique Australian perspective to the global public relations scholarship on history and professionalisation and allow a reconceptualisation of the development of public relations in Australia.
26
Wei, Jing-Huey, e n/a. "A case study in the introduction of cable television : Taiwan, television and the international context". University of Canberra. Communication, 1993. http://erl.canberra.edu.au./public/adt-AUC20061110.121240.
Testo completoAbstract (sommario):
Taiwan's new media have developed quickly since the mid-1980s.
However, media legislation has lagged behind the introduction of new
media technologies. For instance, the wide-spread but still entirely illegal
cable television-linked service, the Fourth Channel, is a unique feature of
the development of new media in Taiwan. This idiosyncratic situation in Taiwan's media industry cannot be simply described as due to the rapid
development of technology. The aim of this thesis is to provide a context
in which to examine the development of television broadcasting and the
introduction of cable and satellite television in Taiwan and its
idiosyncratic nature.
This thesis (1) explores the major factors in influencing the
development of the television system in Taiwan; (2) identifies the
similarities and differences of the introduction and development of
television, cable and satellite television systems between Taiwan and the
United States, the United Kingdom, Australia, Japan and Hong Kong;
and (3) analyses the implications of the introduction of new media (cable
and satellite television) in Taiwan.
The study reveals that Taiwan's television system has been heavily
influenced by its unique sociopolitical, economic and cultural
circumstances. As a result, a particular form of the television system,
which does not fit into the models provided by the five selected case
studies, has developed in Taiwan.
27
Kullick, Claudia. "Public Relations und Risikomanagement". Berlin ; München [u.a.] polisphere, 2007. http://d-nb.info/989200000/04.
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28
Проняєва, Вікторія Едуардівна, Виктория Эдуардовна Проняева, Viktoriia Eduardivna Proniaieva e M. G. Toshchev. "Definition of public relations". Thesis, Вид-во СумДУ, 2007. http://essuir.sumdu.edu.ua/handle/123456789/17546.
Testo completo
29
Jonsson, Peder. "Kommunikationsmodeller inom public relations". Doctoral thesis, KTH, Industriell ekonomi och organisation (Inst.), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-205887.
Testo completoAbstract (sommario):
Once a year for over forty years public relations’ practitioners in Sweden gathers, the political week in Almedalen, in the town of Visby. There they exchange knowledge and experience on all types of subjects using different and common communication models whether they are aware of them or not. The research on communication models is sparse, with one exception: Grunig’s model. Both practitioners and researches believe them to be important, even strategic. But too little knowledge about the models as such negatively impacts the understanding of public relations’ activities. It also contributes to the view that public relations is frittered. The thesis studies and analyses communication models of public relations. Models have been created by theorists and practitioners to describe the phenomenon, to understand communication as such and to facilitate communication between humans. The thesis addresses basic questions such as which models there are, where they stem from, who the originators were and the characteristics of each respective model. The basis of the study is comprehensive Anglo-American literature. All in all, over twenty different models have been analyzed in three different ways, i.e. the structure of a model, its historical deposits (sediment) and the application of the model. The result is manifold, since many characteristics form ten attributes and three families of models (a reduction). The characteristics can be seen as the models’ building blocks, e.g. the direction of the communication, the number of contacts and synchronism. Three model families are built on three differentiating characteristics, and the families are named correspondingly. Directional model (Riktningsmodellen), the Co-orientational model (Saminriktningsmodellen) and the Connectivity model (Konnektivitetsmodellen). The classification is of course not set in stone. It should be regarded as a first step to reduce the number of models in use and concentrate on the important characteristics of the models that help public relations researchers and professionals to solve problems and theorists to explain, foresee or guide to better public relations. Finally, five areas of future research are presented: a multinational study of models, a study of practitioners’ model use, a deeper history study according the concept of sediment, a notational system for models and, last but not least, a development of the Connectivity model. The last subject is the one that once inspired me to write a thesis.QC 20170426
30
Ingrová, Veronika. "Public Relations domova seniorů". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74688.
Testo completoAbstract (sommario):
The goal of this thesis is to analyze selected non-governmental organization in the field of Public Relations. In accordance with the results of performed investigation, the author will try to propose a specific plan of PR activities within creating positive long-term relationships with company's crucial target groups. The thesis itself will be mainly focused on the preferred target group from both, internal and external environment of the organization. Another vital part of the work will include specific proposals on how the organization should be presenting itself publicly, not only in the framework of media, but also through it's promotion. Last but not least, improvement suggestions will be concerned with the form and the content of company's web sites.
31
Smělá, Jitka. "Public relations ve zdravotnictví". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-75983.
Testo completoAbstract (sommario):
The aim of my thesis is to analyze and evaluate instruments and methods used by public relations in selected health facilities. Determine which instruments of public relations are used most often and whether the effects brought by the organization expects from them. Will be discussed and possible solutions the shortcomings and problems in this sphere.
32
Vahalová, Lenka. "Public relations v divadle". Master's thesis, Akademie múzických umění v Praze.Divadelní fakulta. Knihovna, 2014. http://www.nusl.cz/ntk/nusl-202431.
Testo completoAbstract (sommario):
The aim of my thesis is to explore and organize the available information to the topic of Public Relations in the Theatre. The thesis is divided into two main parts - theoretical and practical.
The theoretical part focuses primarily on the theoretical basis of Public Relations regarding the content of Public Relations as well as on communication as an integral part of PR, new trends, kinds of PR communication and means of communication. The insight into history and the cradle of PR - The United States of America is also included.
The practical part introduces two particular theatres. The first is a representative of the public theatre - Švandovo theatre at Smíchov in Prague and the second is a limited liability company - Studio DVA situated also in the capital. The entire practical part is complemented by communication with the media and journalists, where my interest focused mainly on how the media and journalists evaluate the existing "theatre service", as well as what do theatres when communicating with the media right and what could be improved at the same time.
The whole thesis continuously includes number of inspiring examples from practice either from history or the present.
33
Stansberry, Frank R. "Writing as a public relations task: how much do public relations practitioners write?" Master's thesis, University of Central Florida, 1989. http://digital.library.ucf.edu/cdm/ref/collection/RTD/id/16250.
Testo completoAbstract (sommario):
University of Central Florida College of Arts and Sciences ThesisThe purpose of this study was to investigate how much public relations people write in the course of their work; to determine if the amount and type of writing varies with experience, job type or employer; and to ivestigate what other tasks besides writing public relations professionals do. The sample was 198 members of the Public Relations Society of America who responded to a nation-wide mailing of 500 people selected from the Society's membership directory. Results showed that public relations practitioners spent 36.5 percent of their time writing. Overall, public relations people spend more time on publicity, media relations, and business administration than on any other function, but counseling management and research--two emerging area--are rating in the tope 50 percent. Thus, while this study does not provide any startling new information on the public relations industry, it does provide, for the first time, empirical evidence of what an average or typical public relations practitioner does. That was the primary goal of the study.
M.A.;
Arts and Sciences;
Communications;
71 p.
iii, 71 leaves, bound ; 28 cm.
34
Kiambi, Dane Mwirigi. "PUBLIC RELATIONS IN KENYA: AN EXPLORATION OF PUBLIC RELATIONS MODELS AND CULTURAL INFLUENCES". Miami University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=miami1282847327.
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35
Escobar-Kenyon, Suzanne. "Telecommuting and public relations : a survey of telecommuting practices among public relations professionals". Scholarly Commons, 1997. https://scholarlycommons.pacific.edu/uop_etds/2321.
Testo completoAbstract (sommario):
Innovations in computer technologies have provided the ability to access information from all over the world by the stroke of a finger. These technologies have given birth to the growing practice of telecommuting. There is much research available on telecommuting. However, there is a lack of research on this phenomenon in the public relations sector. This study seeks to fill this void by investigating the telecommuting behaviors of public relations professionals and providing a foundation from which further studies can be built.
Survey questionnaires were completed by 122 Public Relations Society of America members. The questionnaires contained measures regarding perceived relative advantages of telecommuting, demographic variables, and telecommuting behavior.
There were many important findings from the study. Interestingly, telecommuting is in the late majority phase of the diffusion process. It is also gender related. Surprisingly, this study found more men are likely to telecommute than women.
Certain variables were found to be associated with telecommuting. Specifically, selfemployed individuals and those with more years in PR were more likely to telecommute. Most of the PR professionals who reported telecommuting did so in an unstructured manner. The main reason reported for telecommuting was to complete their unfinished work from the office.
The majority of PR professionals did view telecommuting as valuable. However, here were differences in the perceptions of relative advantages with full- or part-time telecommuting. The advantages of full-time telecommuting only appeared to be attractive to those individuals who presently telecommute.
Over two-thirds of the respondents who did not telecommute were found to be interested in telecommuting on a part-time basis. And most PR professionals, whether telecommuter or not, believed telecommuting will become a standard practice in the future.
36
Harper, Sandra S. "A Content Analysis of Public Broadcasting Service Television Programming". Thesis, North Texas State University, 1985. https://digital.library.unt.edu/ark:/67531/metadc330669/.
Testo completoAbstract (sommario):
The problem with which this investigation is concerned is the description of the social map that is presented to the viewers of public television. Using content analysis methodology, the study describes how different genders, racial groups, and age groups are being portrayed on PBS programming. The sample consisted of one week of PBS 1984 fall programming broadcast on KERA-TV, the PBS station in Dallas-Ft. Worth, Texas. Research questions addressing proportions of groups, types of roles, length of scenes, occupational variation, conversational behaviors, conflict management modes, and cultural norms were answered. All coding was accomplished by the principal investigator. Upon completion of the coding sub-totals for the variables under study by program types and a grand total for the entire sample were then tabulated. After this extensive content analysis, the report concludes that females are still extremely underrepresented in PBS programming, accounting for only 32.7% of the total participants. Blacks and Hispanics are also underrepresented except in children's programming. Occupational variation for white males is evident for all types of PBS programming. Occupational variation for white females is evident in children's programming and informational/documentary programming. Minorities with delineated occupations are extremely limited in all types of programming except for children's programming. The exchange of information is the major conversational behavior that occurs on PBS programming with minority characters receiving orders considerably more than their white counterparts. Verbal aggression is the conflict management mode chosen most frequently on PBS programming. Explicit messages regarding racial and sexual equality and prosocial behavior occur on PBS programming. Implicit messages such as frequency of appearances, number of major roles, and prevalence of power cues suggest a white male domination of television programming on PBS. The findings of the study reveal that major inroads have been made by women and minorities in children's programming. This comprehensive analysis confirms, however, the virtual exclusion of minorities in major segments of PBS programming.
37
Hayes, Roger. "Public relations and public diplomacy : symbiosis and reformulation". Thesis, University of Reading, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.557254.
Testo completoAbstract (sommario):
This thesis asks the question, how should public relations as a discipline evolve, bearing in mind the cross-frontier impact of new and traditional media and the impact of globalisation, with companies asked to do more and governments able to do less. It argues public relations theory is overly ethnocentric, despite dramatic changes in the communication, political and economic environment and that there is a need to embrace adjacent disciplines such as public diplomacy if it is to become more credible and strategically relevant. Following an interpretative paradigm in the qualitative tradition, data were collected using 56 in-depth interviews of senior practitioners of public relations and diplomacy, largely in two developing and two developed countries. Data were analysed using grounded methods and thematic content analysis, helping illustrate data and ease presentation for the reader. The findings indicated there is a convergence of disciplines and practice, including cross-transfer of diplomats to the private sector and public relations practitioners to government service. They showed that diplomats are engaging in more media relations, commercial activity and broader stakeholder outreach. While public relations practitioners need to add an understanding of international politics and culture to their knowledge of business and communication. However, despite growing opportunities for public relations as a result of new media, advising governments, a broader role for business, complex issues requiring 1. Introduction ii narrative development and more multi-faceted, empowered stakeholders, there are challenges. It has a poor reputation. It is seen as superficial, largely remains in a tactical box and there exists a skills deficit. In particular it requires navigation, negotiation and networking skills to be learned from diplomacy. But this will require a transformation of education and training practices, particularly in developing countries, where public relations is growing fast. This study makes a theoretical contribution by expanding the thinking on the overlap between the two disciplines. They both have to adapt to the new-networked environment, needing to develop relationship and collaborative engagement strategies. In particular public relations needs to possess contextual intelligence and cultural empathy. These themes form the basis on which to further develop public relations theory, which is sorely lacking. A conceptual model has been developed. Further research should be undertaken measuring the quality of relationships with different kinds of stakeholders in different cultures. This research makes a practical contribution by guiding the public relations academy and practice towards a more integrated and balanced education and training template, and developing a ‘best of both’ tool-kit. The symbiosis of the two disciplines indicated by this research and the further integration with public affairs and corporate responsibility should help public relations add value to its theory and practice. This would help it become more credible and strategically relevant for the 21st century global environment.
38
Reid, Donald, e n/a. "Cultural citizenship and the TVNZ charter : the possibility for multicultural representation in the commercial television environment". University of Otago. Department of Communication Studies, 2006. http://adt.otago.ac.nz./public/adt-NZDU20070627.112747.
Testo completoAbstract (sommario):
Summary: Implemented in 2003, the TVNZ Charter is a one-page document that outlines the broadcaster�s objectives to deliver programming that represents New Zealand�s ethnically and socially diverse population. This thesis will examine issues surrounding the representation of diversity especially in the context of the state-commercial television network. Using the notion of �cultural citizenship�, or the demand from minority groups within a society to be represented and included in the institutions of the state, I will examine how TVNZ is attempting to meaningfully represent New Zealand as a bicultural society and a multicultural society, while remaining commercially focused. This thesis argues that institutions of the state, of which the media is the most visible and, possibly, the most pervasive, always function as a tool of society�s dominant culture, therefore any bicultural or multicultural inclusion represented on TVNZ will always be controlled, and be at the discretion, of that singular dominant cultural force.
39
Lehmann, Karin. "Public Relations in Risikokommunikation: Risiko-PR : die Bedeutung von Public Relations für die Risikokommunikation /". Düsseldorf : VDI, 2001. http://opac.nebis.ch/cgi-bin/showAbstract.pl?u20=3183138166.
Testo completo
40
Gregory, Judy. "Information design in public relations practice : how public relations practitioners talk about their work". Thesis, Queensland University of Technology, 1997. https://eprints.qut.edu.au/36306/1/36306_Digitised%20Thesis.pdf.
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41
Zaid, Bouziane. "Public service television policy and national development in Morocco". [Tampa, Fla] : University of South Florida, 2009. http://purl.fcla.edu/usf/dc/et/SFE0003019.
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42
Harrington, Stephen Matthew. "Public knowledge beyond journalism : infotainment, satire and Australian television". Thesis, Queensland University of Technology, 2009. https://eprints.qut.edu.au/26675/1/Stephen_Harrington_Thesis.pdf.
Testo completoAbstract (sommario):
This thesis examines the changing relationships between television, politics, audiences and the public sphere. Premised on the notion that mediated politics is now understood “in new ways by new voices” (Jones, 2005: 4), and appropriating what McNair (2003) calls a “chaos theory” of journalism sociology, this thesis explores how two different contemporary Australian political television programs (Sunrise and The Chaser’s War on Everything) are viewed, understood, and used by audiences. In analysing these programs from textual, industry and audience perspectives, this thesis argues that journalism has been largely thought about in overly simplistic binary terms which have failed to reflect the reality of audiences’ news consumption patterns. The findings of this thesis suggest that both ‘soft’ infotainment (Sunrise) and ‘frivolous’ satire (The Chaser’s War on Everything) are used by audiences in intricate ways as sources of political information, and thus these TV programs (and those like them) should be seen as legitimate and valuable forms of public knowledge production. It therefore might be more worthwhile for scholars to think about, research and teach journalism in the plural: as a series of complementary or antagonistic journalisms, rather than as a single coherent entity.
43
Harrington, Stephen Matthew. "Public knowledge beyond journalism : infotainment, satire and Australian television". Queensland University of Technology, 2009. http://eprints.qut.edu.au/26675/.
Testo completoAbstract (sommario):
This thesis examines the changing relationships between television, politics, audiences and the public sphere. Premised on the notion that mediated politics is now understood “in new ways by new voices” (Jones, 2005: 4), and appropriating what McNair (2003) calls a “chaos theory” of journalism sociology, this thesis explores how two different contemporary Australian political television programs (Sunrise and The Chaser’s War on Everything) are viewed, understood, and used by audiences. In analysing these programs from textual, industry and audience perspectives, this thesis argues that journalism has been largely thought about in overly simplistic binary terms which have failed to reflect the reality of audiences’ news consumption patterns. The findings of this thesis suggest that both ‘soft’ infotainment (Sunrise) and ‘frivolous’ satire (The Chaser’s War on Everything) are used by audiences in intricate ways as sources of political information, and thus these TV programs (and those like them) should be seen as legitimate and valuable forms of public knowledge production. It therefore might be more worthwhile for scholars to think about, research and teach journalism in the plural: as a series of complementary or antagonistic journalisms, rather than as a single coherent entity.
44
Ward, Michael P. "ABC television sport: Public broadcasting, innovation and nation building". Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/115247/1/115247_9773053_michael_ward_thesis.pdf.
Testo completoAbstract (sommario):
This thesis is a history of ABC television sports broadcasting, focussing on Test cricket coverage to the 1970s and the reinvention of ABC sport following World Series Cricket (WSC). It charts public broadcasting innovation, using ABC sport to illustrate public broadcasting's role as both a comprehensive and a complementary sports broadcaster, but at different times. The thesis confronts received wisdom of a WSC "revolution" with analysis of ABC production and audience strategies. The thesis places the contemporary era of ABC TV sport in this historical frame, with its focus on sports ignored by commercial broadcasters, including women's and Paralympics sport.
45
Schaap, Rob, e n/a. "Pay television : overseas experiences and Australian options". University of Canberra. Communication, 1991. http://erl.canberra.edu.au./public/adt-AUC20061107.171016.
Testo completoAbstract (sommario):
The issue of pay television has generated a plethora of reports and
submissions from politicians, bureaucrats and industrialists for a decade.
That the issue is not yet resolved is the result of many factors, all of which
serve to highlight the structural complexities of the Australian electronic
media system. At the political level, social policy is in a state of transition
and broadcasting policy has reflected this. The Australian Broadcasting
Corporation (ABC) and the Special Broadcasting Service (SBS) have been
forced to reappraise their roles as public broadcasters. The commercial
networks have seen their reserves and their profitability deteriorate
drastically in an environment of poor management, fluctuating government
policy and a depressed national economy. The Australian Broadcasting
Tribunal (ABT), the federal regulator of commercial broadcasting, is
struggling to adapt to these new circumstances, and is confronted by new
challenges to its powers and responsibilities.
Ideally, a discussion on the introduction of pay television would be conducted
within the context of a comprehensive and established federal broadcasting
policy. Basic to this thesis is the perception that no such policy exists. It is
left to the analyst to speculate as to the intentions evident in Government
initiatives, suggest the potential impact of pay television in that light, and
offer constructive criticism accordingly.
This thesis recognises that pay television seems inevitable as both major
political parties are committed, in principle at least, to its introduction. This
thesis sets itself the following objectives: to identify the salient components
that serve to define pay television; to develop and employ a methodology to
extract lessons from the experiences of others with pay television, whilst
remaining sensitive to historical and structural context; to apply those
lessons to the Australia condition; and to make recommendations on the
introduction of pay television, based on both the definitional and comparative
work of this thesis, within the context of contemporary Government
deliberations, as evident in the Report from the House of Representatives
Standing Committee on Transport, Communications and Infrastructure of
November 1989.
46
Mackey, Stephen, e mackey@deakin edu au. "Public relations and contemporary theory". Swinburne University of Technology. School of Social and Behavioual Science, 2001. http://adt.lib.swin.edu.au./public/adt-VSWT20050217.103618.
Testo completoAbstract (sommario):
In the postmodern era, as authoritative discourses are being undermined, there is an increased vulnerability of thoughts to the influence of the deliberate promotion of viewpoints. In this environment, public relations is becoming increasingly important. In this thesis I use the term �public relations� both in the sense of an extensive, specific industry, as well as in the sense of the general processes increasingly being used by all sorts of groups and organisations to get their voices heard, their effects felt, their interests defended and their aims achieved. Concomitant with this growth in public relations activity, public relations has emerged as a rapidly growing field of study within universities. This thesis critically assesses the state of this emerging university �discipline�.
A claim of this thesis is that the mainstream public relations industry is dominated by a corporatist ideology stemming from a particular US business tradition. This ideology produces a problem for university teachers, researchers and ethicists of public relations because it pervades and dominates the textbooks, teaching, research and academic-industry liaison committees. I suggest that this permeation has helped to shape the conceptual tools which public relations people use to examine their own activities. The thesis warns that this interference in academic freedom results in a situation where a genuine �professional� status for graduates with degrees in public relations is rarely achieved. I suggest than many of these graduates may not have the intellectual equipage necessary for the level of detached understanding of their field which would be necessary for them to be true �professionals�.
This thesis attempts to explain these inadequacies. It points to the presumption of political pluralism and an unproblematic consensual society which is implicit in the approaches of the orthodox exponents of public relations since the second world war. A contrast with the candidness of public relations theory in the more elitist and authoritarian period of the 1920s and 30s helps to make this point. In order to improve public relations theory, the more recent work of �New Rhetoric� theorists is employed. These theorists point to the inevitability and in fact the necessity of the persuasive activities which construct reality in all human cultural spheres. I opposed the negative critiques of some critical theorists for whom public relations is an abomination. Instead I argue that everyone now needs to be provided with an understanding of, and access to, their own means of generating public relations-like activity. I suggest that we all need to have some sort of control over the public relations which affects us because this activity is becoming the currency used in the maintenance of all of our postmodern identities. But in grasping the nettle of participating in public relations activity, I suggest that it is also necessary to foreground the oppositional aspects of society and draw on neo-Marxist critical and cultural theories. I employ Habermas and Beck in particular in order to expose the mainstream public relations industry�s historically rooted cultural mission to maintain the pretense that we live in a consensual capitalist culture based on conservatism and corporate American values. A reformulation of public relation theory along critical theory lines is necessary in order to provide the reflexive knowledge required by teachers and students of public relations if public relations is to justify itself as a university discipline.
47
Burgess, Donald D. "Public relations and church growth". Theological Research Exchange Network (TREN), 1987. http://www.tren.com.
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48
Cho, Sooyoung. "The power of public relations". online access from Digital Dissertation Consortium, 2005. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3204594.
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49
Vrkočová, Pavlína Bc. "Public Relations ve společnosti Qlik.cz". Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1578.
Testo completoAbstract (sommario):
Diplomová práce se zabývá aktivitami Public Relations ve vybrané organizaci. Teoretická část představuje stručný úvod do problematiky PR. Praktická část se zabývá definováním cílové skupiny a následně přípravou tiskové konference. V práci je také proveden výzkum, který přináší informace o možné budoucí strategii společnosti. Závěrečná kapitola je věnována zhodnocení projektu Public Relations a návrhům na zlepšení pro vybranou společnost.
50
Vít, Michal. "Public Relations v monopolní organizaci". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199574.
Testo completoAbstract (sommario):
Diploma thesis, with the help of available literature and facts we attempt to analyze the approach to the issue of monopoly providers and their engagement in public relations within the water service industry. Customers of monopolistic organizations are often of the impression that such a supplier does not communicate and interact with them as well as they should. This work will attempt to prove or disprove that in an environment of imperfect competition a supplier does not have firm desire to communicate with their clients compared to an environment of perfect competition. Another question is whether monopolistic organizations who invest in marketing initiatives will increase their profits or not. The work will use its own published in-house surveys, which should confirm or refute the results of this research.