Tesi sul tema "Systemic communication"
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Lee, Amanda Savio. "Communication Behaviour in Adults with Stuttering". Thesis, University of Canterbury. Department of Communication Disorders, 2014. http://hdl.handle.net/10092/9466.
Testo completoBonnett, John. "Communication, complexity and empire, the systemic thought of Harold Adams Innis". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2002. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp05/NQ66124.pdf.
Testo completoConnor, Simon Barrie. "Communication self concept in secondary schools : an exploratory analysis". Thesis, University of Exeter, 2011. http://hdl.handle.net/10036/3201.
Testo completoWilliams, A. Lynn. "Assessment and Intervention from a Systemic Perspective". Digital Commons @ East Tennessee State University, 2009. https://www.amzn.com/0470723645.
Testo completoKhatoonabadi, Ahmad, of Western Sydney Hawkesbury University, Faculty of Environmental Management and Agriculture e School of Agriculture and Rural Development. "Systemic communication and performance : a humanist learning approach to agricultural extension and rural development". THESIS_FEMA_ARD_Khatoonabadi_A.xml, 1994. http://handle.uws.edu.au:8081/1959.7/641.
Testo completoDoctor of Philosophy (PhD)
Khatoonabadi, Ahmad. "Systemic communication and performance : a humanist learning approach to agricultural extension and rural development". Thesis, View thesis, 1994. http://handle.uws.edu.au:8081/1959.7/641.
Testo completoKhatoonabadi, Ahmad. "Systemic communication and performance : a humanist learning approach to agricultural extension and rural development /". View thesis, 1994. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20060509.105028/index.html.
Testo completoA thesis submitted to the School of Agriculture and Rural Development, University of Western Sydney, Hawkesbury, and The Faculty of Visual and Performing Arts, University of Western Sydney Nepean, in part fulfilment of the requirements for the Degree of Doctor of Philosophy. Includes bibliography - leaves 310 - 328 and appendices.
Ho, Miu-chun Michelle. "The application of systemic functional linguistics to teaching individual brief narrative speaking to junior secondary students Xi tong gong neng yu yan xue zai chu zhong ji shi duan jiang jiao xue de ying yong /". Click to view the E-thesis via HKUTO, 2006. http://sunzi.lib.hku.hk/hkuto/record/B37520350.
Testo completoDahl, Rebecca, Larysa Metanchuk e Steve Marshall. "Engaging Action : A Systemic Approach to Communication Design of Social Marketing Campaigns for Behaviour Adoption". Thesis, Blekinge Tekniska Högskola, Sektionen för ingenjörsvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4206.
Testo completoVandeyar, Kaminthia. "A systemic analysis of postgraduate students' experiences of computer mediated communication in a Web-based learning environment". Diss., Pretoria : [S.n.], 2004. http://upetd.up.ac.za/thesis/available/etd-09062005-140257/.
Testo completoTogher, Leanne. "Interpersonal communication skills in the traumatic brain injury population: An analysis across situations". Thesis, The University of Sydney, 1998. http://hdl.handle.net/2123/8199.
Testo completoRaaff, Carol Anne. "Facilitating communication with overweight children in dietetic settings : development and feasibility testing of an interactive e-resource (Feed-back)". Thesis, University of Nottingham, 2016. http://eprints.nottingham.ac.uk/37433/.
Testo completoAbate, Brianna Lynne. "The Perfect Storm: A Systemic Analysis of the Apologetic Rhetoric of Hurricane Katrina". Miami University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=miami1218494380.
Testo completoDobrovolný, Tomáš. "Leader organizace v informační / znalostní společnosti". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-19150.
Testo completoSeyed, Alavi Seyed Mohammad. "Language Development in Personal and Social Systems: Second Language Development from an Autopoietic Systemic Perspective". Thesis, Université d'Ottawa / University of Ottawa, 2018. http://hdl.handle.net/10393/37135.
Testo completoBernal, Gladys R. "THE VOICES OF FAMILIES AND SOCIAL WORKERS IN THE FAMILY REUNIFICATION SYSTEM". CSUSB ScholarWorks, 2017. https://scholarworks.lib.csusb.edu/etd/480.
Testo completoHo, Miu-chun Michelle, e 賀妙珍. "The application of systemic functional linguistics to teaching individual brief narrative speaking to junior secondarystudents =". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B37520350.
Testo completoBergsten, Linnea. "Communication and Resilience in a Crisis Management Exercise : A qualitative study of the communication of a staff leading the rescue work during a simulated ferry fire, understood through the systemic resilience model". Thesis, Linköpings universitet, Institutionen för datavetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-152124.
Testo completoGlazunova, Sofya. "Digital media as a tool for non-systemic opposition in Russia: A case study of Alexey Navalny's populist communications on YouTube". Thesis, Queensland University of Technology, 2020. https://eprints.qut.edu.au/205667/1/Sofya_Glazunova_Thesis.pdf.
Testo completoPin, Didier. "Approche communicationnelle de l'organisation humaine des systèmes d'information". Thesis, Aix-Marseille, 2012. http://www.theses.fr/2012AIXM4347.
Testo completoThis thesis presents the role of communication in human organization of the University's Information System. By human organization, we mean all the different socio-technical groups constituting the technical servicing of an establishment. The approach is communicative, here the link to understand the interactions of individual and collective actors within departments. Our status as DSI Director of the University Paul Cézanne has allowed us to conduct a comprehensive research field. This was particularly highlighted the relational logics that give greater efficiency to the information system. The initial question is how to optimize the IF of a University. To answer this question, we looked for in Information Science and Communication, the theoretical foundations linking. The work of the School of Palo Alto and especially its implementation in the orchestral model gave us the conceptual tools to build a better understanding of the dynamics of relationships. Communication thus became the key practices and common usage that build an IS. It becomes a catalyst for understanding between business and even, in some respects, the link between the technical and human factors. With our approach, both conceptual (the PhD's) and practice (the profesionnal's), we identified the different visions of SI perceived by the actors and we have put forward their ambivalence and their complementarities. Therefore, the computational aspects are generally put forward a simple vision repositioned as special issue of one of the groups, the engineers' one
Dreyfus, Shoshana Judith. "When there is no speech a case study of the nonverbal multimodal communication of a child with an intellectual disability /". Access electronically, 2006. http://www.library.uow.edu.au/adt-NWU/public/adt-NWU20070815.141153/index.html.
Testo completoDick, Bailey Gallagher. "Historicizing #MeToo: The Systemic Devaluation of First-Person Accounts of Gender-Based Violence by the News Industry". Ohio University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1627928416678198.
Testo completoHassani, Nadia. "Résolution des problèmes de communication dans les organisations : de l'approche de Palo Alto à l'intervention écosystémique". Thesis, Montpellier 3, 2014. http://www.theses.fr/2014MON30017.
Testo completoThis research proposes an exploration of the works of reference of the Palo Alto' school thought andan immersion in the world of the practice of brief systemic intervention, which is the application -outside the therapeutic field - of the brief systemic therapy designed and developed by a group ofinterdisciplinary researchers from the 1960s in the United States. Brief systemic intervention isexperiencing an international reputation, and the largest public and private organizations employspecialists of this model to solve their communication problems. However, it is still not widelyapproved by professionals in sciences of information and communication (SIC). Articulated in twocomplementary parts (the first one is devoted to the theoretical foundations of the model, and thesecond one to its implementing rules within organizations), this study aims to stimulate the currentreflections about the place given in the SIC to this communication problems solving model withinorganizations and the role that it could play in the prevention of psychosocial risks and thecorporate social responsability
Vlasceanu, Madalina. "Le politique et son blog en campagne électorale : de la production et des usages en France et en Roumanie dans les années 2000". Thesis, Paris 3, 2013. http://www.theses.fr/2013PA030101.
Testo completoDuring an election period, and more generally in the current context of ademocratic crisis, politicians often invest one or several self-publishing tools online.Taking the blog as a special case, we will try to understand why and how politiciansuse this tool. More specifically, our work questions the notion of “communicative use”.Can we consider a “construction” and a “form” of this use? To what extent can wespeak of a politician’s autonomy regarding the use of his blog? What aboutcommunication understood as a relationship, an exchange? To answer these questionsand examine a socio-technical dynamic, we need a systemic approach regarding theblog. Through a qualitative analysis, both synchronic and diachronic (2008-2011), fourblogs were studied in parallel: two belong to French politicians (Dominique Bertinottiand Bertrand Delanoë) and two to Romanian politicians (Tusa and Diana DragosDinca). Despite their differences, these blogs – and more specifically the usesattributed to them - reflect a number of similarities grouped around the concept of "thelogic of the use". Our case studies showed the presence of two types of logic. The firstis “the logic of broadcasting”, which currently prevails and is largely influenced by themass media. Second, “the logic of participation” is more visible during elections. Also,looking deeper into an exchange between politicians and Internet users, the surveyreveals a genuine identity problem regarding those very politicians
Schulz, Anke [Verfasser], Andrea [Akademischer Betreuer] Rapp e Elke [Akademischer Betreuer] Teich. "Me, myself and I: A corpus-based, contrastive study of English and German computer-mediated communication from a Systemic Functional perspective / Anke Schulz. Betreuer: Andrea Rapp ; Elke Teich". Darmstadt : Universitäts- und Landesbibliothek Darmstadt, 2015. http://d-nb.info/1112088261/34.
Testo completoSoares, Camila Mangueira. "O pensamento fotográfico". Pontifícia Universidade Católica de São Paulo, 2016. https://tede2.pucsp.br/handle/handle/19217.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
The research is based on matters related to contemporary photographic experimentation, as the relationship between files and publicly displayed works; the perception of broadcasting a speech about the creative process in promoting experience and knowledge in the field; the emergence of a production shaped as photographic projects whose nature turns to hybridity and heterogeneity of practices, supports and materials; and dialogues with the logic of digital environments and its consequences in the form of imagetic platforms. Faced with these new photographic conditions linked to aspects of diversity and mobility, this research offers some relevant paths to a relational criticism for photography as a complex communicative plot: the photographic thinking. The theoretical framework is formed by a multidisciplinary framework, consisting of two interconnected central axes. The first, of C. S. Peirce's semiotic base is dedicated to the relationships between Cecilia Salles' network process and Jorge Vieira and Mario Bunge's systemic, which includes concepts like organization, integrability and connectivity. The second uses the specific discussions on relevant photography to study Arlindo Machado, Rubens Fernandes, among others, along with Edgar Morin and Lucia Santaella's communication. The methodological strategy is interconnected to three moments: the relational critical study of problems linked to starter cases as projects, publications, archives, exhibitions and discussion events whose cut is guided by recurrent themes and trends; the relevant theoretical research to procedural fields, systemic and photographic; and the empirical treatment of procedural indices for the development prospects and properties that we bring to this study as the proposed photographic thinking
A pesquisa parte de algumas questões referentes à experimentação contemporânea fotográfica, como a relação entre arquivos e obras mostrados publicamente; a percepção da difusão de um discurso sobre o processo criativo na promoção da experiência e do conhecimento no campo; a emergência de uma produção sob o formato de projetos fotográficos cuja natureza volta-se para o hibridismo e heterogeneidade de práticas, suportes e materiais; e os diálogos com as lógicas dos ambientes digitais e suas decorrências sob a forma de plataformas imagéticas. Diante dessas novas condições do fotográfico vinculadas a aspectos de diversidade e mobilidade, a pesquisa oferece alguns caminhos pertinentes a uma crítica relacional para a fotografia enquanto uma trama comunicativa complexa: o pensamento fotográfico. O corpo teórico é formado por um quadro multidisciplinar e composto por dois eixos centrais interligados. O primeiro, de base semiótica de C. S. Peirce, dedica-se às relações entre os estudos de rede em processo de Cecilia Salles e os sistêmicos de Jorge Vieira e Mario Bunge, que inclui conceitos como de organização, integrabilidade e conectividade. O segundo, recorre às discussões específicas sobre fotografia pertinentes aos estudos de Arlindo Machado, Rubens Fernandes, dentre outros, somadas às comunicacionais de Edgar Morin e Lucia Santaella. A estratégia metodológica corresponde a três momentos interligados: o estudo crítico relacional de problemas vinculados aos casos detonadores como projetos, publicações, arquivos, exposições e eventos de debate cujo recorte é norteado pelas recorrências de temas e tendências; o levantamento teórico pertinente aos campos processual, sistêmico e fotográfico; e o tratamento empírico de índices processuais para o desenvolvimento de perspectivas e propriedades que trazemos aqui como a proposta do pensamento fotográfico
Olson, Kristin. "Water carved out the mountains. Policy communication of Engaged Buddhists related to international development cooperation". Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22363.
Testo completoThe study “Water carved out the mountains. Policy communication of Engaged Buddhists related to international development cooperation” contributes to an understanding of development from perspectives of non-denominational action among so called Engaged Buddhists. Departing from qualitative interviews with nine leaders of socially engaged organizations from five Asian countries, the systemic programming resulting from their ideals are compared to key principles and programming of international development cooperation. Responding to the question:”What policy ideals shape the development programming, and can these be linked to forms of power and the rights-based approach?” this inter-disciplinary and multi-sited study feeds into the increased interest in faith-based expressions within the general public sphere, and specifically in the development industry. Guided by the ontology of critical realism, a mixed method is used shaped by qualitative interviews and participatory observations, enabling both analysis of meanings and development programming. Based on their views on Buddhist ethics and practices, the leaders address development topics common today. Policies expressed are placed within a communication culture for change, yet not necessarily by conventional confrontational advocacy modes. Diverse understandings are at play, such as how to convey meanings of “kindness”. Although not referring to concepts common within the social and cultural structures of contemporary international development cooperation, the actors develop methods based on principles of participation in particular and the work today can also be related to other principles of the Human Rights Based Approach. The policies and programming are linked to invisible, informal and formal forms of power although informants refer to interpretations of compassion, inter-relatedness and non-dualism, among other.From a perspective of development cooperation, a hypothetical argument is advanced suggesting that the informants do not differ at substantial level related to their understanding and practice of Buddhism or their general approaches to development topics, as much as they differ regarding their approach to programming aimed at influencing forms of power. The common criticism of Buddhists not addressing power can then for this group be nuanced, and indicatively suggested not to be valid regarding invisible and informal power, but rather regarding formal power.Academic fields: Communication for development with reference to sociology of religion, political science, global studies and multi-sited ethnography.Key words: Engaged Buddhism, Civil Society Organizations, Faith-Based Organizations, Human Right Based Approach, participation, complexity/systemic approaches, power, Thich Nhath Hanh, Sister Chan Khong, Sulak Sivaraksa, Bikkhuni Dhammananda, A.T. Ariyaratne, Sarvodaya.
Lundmark, Inger. "Klinisk hypnos inom familje- och parterapi : En explorativ studie". Thesis, Ersta Sköndal högskola, S:t Lukas utbildningsinstitut, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:esh:diva-2687.
Testo completoPurpose: To increase knowledge on clinical hypnosis within the context of family/couples therapy. Questions: To what extent is hypnosis utilized? When? For what reasons, and how? Method: Qualitative, explorative. 10 interviews were made. Results: Insight is given in systemic hypnotherapy, which could form a preliminary to further research. Scope: Hypnosis is used in 0 - 100% of cases, most common in 40 - 50 %. When: For depression, anxiety, affective-, communication-, sex & relationshipproblems, with dissociative clients, trauma, eating disorders, clients with autistic traits or bodily symtoms; pain, gastrointestinal problems, high blood pressure. Hypnosis is especially rewarding when family is affected by the problem. Reasons: Hypnosis is salutogenic, adds tools for interaction and processing that reach nonverbal levels, can give body reactions. Hypnosis is regarded gentle, healing, increasing efficiency. Hypnosis often gives positive, restful experiences, for clients and therapist. Hypnosis facilitates working alone. How: Direct and indirect hypnosis is used, with or without family present, based on the clients needs . The term clinical hypnosis dominates, allthough "visualization, mental image, imaginative exercise, reverie technique etc." appears to not arouse prejudice. Hypnotic techniques are exemplified. Discussion: Method and issues are well fit. The result is supported by earlier research/theories, pointing to news; scope, the importance of the possibility to work in silence, with escorts, reduction of sedatives, selfhypnosis, restfulness for the therapist. Why the method is not further spread, researched is discussed. Scientific studies of hypnosis are requested.
Lima-Lopes, Rodrigo Esteves de 1973. "Sociossemiótica da produção audiovisual : uma proposta metodológica para análise multimodal da comunicação em vídeo". [s.n.], 2012. http://repositorio.unicamp.br/jspui/handle/REPOSIP/269330.
Testo completoTese (doutorado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem
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Resumo: Nesta tese tenho por objetivo propor uma metodologia de análise para comunicação multimodal em produções audiovisuais. Sua base teórica está na análise multimodal (KRESS, 1993, 2003, 2005, 2006, 2010; KRESS; VAN LEEUWEN, 1996, 2001, 2002; Lemke, 1998, 2002, 2004, 2006a, b, c) e parte do pressuposto que qualquer ato comunicacional ocorre graças a uma série de convenções de constituição atreladas à situação de comunicação. Essas convenções constituem os diversos modos de linguagem, os quais em interação permitem que os participantes de uma interação construam seu significado. Por conseguinte, acredito que todos os modos de linguagem presentes no corpus desta tese - o que incluiria, por exemplo, a linguagem visual, gestual ou qualquer outro modo de linguagem - têm seus significados expressos por meio de escolhas interrelacionadas e de importância equivalente. O corpus desta pesquisa é composto por 12 vídeos da campanha "Get a Mac" (Compre um Mac), exibida na televisão dos EUA e disponibilizada em sítios de internet. Tal campanha teve desdobramentos no Reino Unido e no Japão, locais onde foram produzidos alguns vídeos publicitários inéditos e com características próprias. Inicio essa tese com uma reflexão sobre os conceitos epistêmico-teóricos que dão origem à abordagem multimodal, para, posteriormente, discuti-la de forma crítica. Aqui pretendo estabelecer alguns pressupostos que estão na base de interpretação da discussão multimodal, e que serão constantemente retomados no processo de discussão teórica, análise e discussão dos dados. Segue-se então uma discussão sobre aplicação da Metafunção Organizacional (ou Textual) em peças audiovisuais, de forma a complementar a literatura já existente com discussões a respeito de como elementos próprios da linguagem vídeo-fílmica, além de modos de linguagem corporificados, como gestos e olhares, também poderiam ser considerados nessa equação. Passo então para uma discussão metodológica que busca não apenas apresentar o corpus de estudo deste trabalho, discutir quais foram os critérios de coleta, análise e transcrição de dados, trazer algumas considerações importantes sobre a linguagem vídeo-fílmica, bem como propor um modelo de análise para esses textos, objeto de estudo desta tese. Parto do princípio de instanciação como elemento norteador do trabalho do analista, procurando fazer um levantamento sistemático das escolhas em cada um dos modos de linguagem e discutindo como cada um deles contribui para o amálgama de signos que é o significado; observa-se, então, que a instanciação do significado faz com que as diferentes escolhas sejam condicionadas. Dessa forma, aplicarei esse modelo no corpus de pesquisa. Exploro como o conceito de constituição pode ser utilizado na análise de textos multimodais, desenvolvendo uma reflexão sobre a forma como os diferentes constituintes dos diversos modos de linguagem podem ser analisados em conjunto nos vídeos publicitários que compõem o corpus desta pesquisa. Utilizo os resultados desta parte inicial de forma a ampliar a discussão tendo em vista diversas perspectivas, o nível do conteúdo e o discurso, o design como encontro entre o conteúdo e a produção e suas escolhas nos diferentes contextos de produção. Por fim, estabeleço uma reflexão ligada à construção do processo de coesão e fluxo de informações em textos vídeo-fílmicos, com o objetivo de entender como se constrói um sistema de referências internas que permita conectar aquilo que já foi exibido com aquilo que está aparecendo naquele exato momento na tela
Abstract: In this thesis I aim at proposing a method of analysis for multimodal communication in audio- visual productions. The theoretical framework is based on multimodal analysis (KRESS, 1993, 2003, 2005, 2006, 2010; KRESS; VAN LEEUWEN, 1996, 2001, 2002; Lemke, 1998, 2002, 2004, 2006a, b, c), which assumes that any interaction takes place due to a series of conventions tied up to the context of communication. These conventions are the different modes of language, which allow participants of an interaction to build their meaning. Therefore, I consider that all modes of language present in the corpus analysed here - which could include, for example, the visual language, gestures or any other mode of language - have their meanings expressed through choices interrelated and of equal importance. The corpus of this research consists of 12 videos from the campaign "Get a Mac", shown in the US television and made available by Internet websites. As we shall see, this campaign was also launched in the UK and Japan, where some new videos were produced. In order to discuss my theoretical framework critically, this thesis begins with a discussion of the epistemic-theoretical concepts that give rise to a multimodal approach. Here I intend to establish some assumptions that will underlie my multimodal interpretation of the corpus, and these assumptions are going to be constantly put on back again in the theoretical discussion and data analysis. This will be followed by a discussion on realization of the Organizational (Textual) Metafunction in audio-visual pieces. This is meant to complement the existing literature with reflections on how specific elements of audio-visual language, as well as embodied modes of language such as gestures and looks could also be considered in this equation. Then, I begin a methodological discussion that seeks not only to present the corpus of the present study, my criteria for data collection, analysis and transcription, but also to propose a model to analyse these texts. I also explore some important concepts regarding audio-visual language. As a result, I assume the instantiation as a guide to the analysis and try to make a systematic survey of the choices in each of the modes of language in the videos. It was essential to understand how each mode of language contributes to the amalgamation of signs that results in meaning, which regulates the different choices. After this, I apply this model in the research corpus in order to explore how the concept of constitution can be used in the analysis of video-filmic texts and discuss how the different constituents of the modes of language can be analysed together. I use the results of this initial part to broaden the discussion on some perspectives, the level of content and discourse, the design as an encounter between content and expression and the choices in different contexts of production. Finally, I try to reflect upon cohesion and information flow in audio-visual texts. My goal in this moment was to understand how the instantiation of video texts creates a system of internal references that allows the viewer to connect what has already been shown with what is being shown at that very moment on the screen
Doutorado
Linguagem e Tecnologia
Doutor em Linguística Aplicada
Cappellini, Marco. "Modélisation systémique des étayages dans un environnement télétandem pour le français et le chinois langues étrangères : une étude interactionniste et écologique du soutien au développement de la compétence de communication". Thesis, Lille 3, 2014. http://www.theses.fr/2014LIL30033.
Testo completoThis thesis studies different forms of scaffolding that students provide in a tandem through desktop videoconference in order to help one another in learning French and Chines as foreign languages. I review studies on learning, interaction, language learning in interaction, communicative competence, the multimodality of computer-mediated communication.For my research, I compiled a corpus of about twenty hours of teletandem interactions. I adopt an epistemological posture which is constructivist, complex, transdisciplinary and comprehensive. I elaborate an interactionist and ecological perspective bringing out different levels of analysis, analyzed separately at first, then together. In this way, I study discursive positioning of expertise and different forms of scaffolding side sequences for language learning. Using descriptive statistics tools, I identify the configurations and attractors of the teletandem pair system and I discuss their potential for the development of communicative competence
Meschi, Eleonora. "Identification de populations neuronales contrôlant la sécrétion des insulines et la croissance en fonction de la nutrition chez Drosophila melanogaster". Thesis, Université Côte d'Azur (ComUE), 2018. http://www.theses.fr/2018AZUR4088/document.
Testo completoBody growth is tightly regulated by nutrient availability. Upon nutritional shortage, animals harmoniously reduce their body size by modulating the activity of the insulin/IGF signaling pathway (IIS). To understand how nutrition controls the IIS, we used Drosophila melanogaster as a model. Drosophila has a conserved IIS with 8 insulin-like peptides (Dilps), a unique insulin receptor and a conserved downstream signaling cascade. Among the Dilps, Dilp2 is the main growth-promoting factor. Dilp2 is produced by specialized neurons located in the brain, the Insulin-Producing-Cells (IPCs), functionally related to vertebrate beta cells. Dilp2 secretion is precisely adjusted in response to nutrition: it is released in the hemolymph under normal nutrient condition, but not upon dietary amino acid scarcity. This regulation requires several inter-organ cross-talks between the producing neurons and the fat body, which is the equivalent of the vertebrate white adipose tissue and liver. Depending on diet composition, several fat-derived signals (FDS) are secreted into the hemolymph and control Dilp2 secretion from the IPCs. These FDS act either directly or indirectly through a neuronal relay, to control the IPCs secretory activity. The aim of my PhD project was to better understand these regulations and to discover new neuronal relay controlling the IPCs secretory activity and body growth, according to nutrition. I identified a pair of neurons harboring synaptic connections with the IPCs (IPC-connecting neurons, ICNs). I determined that the ICNs activity is maximal upon amino acids shortage and is required to exert a blockage of the neighbouring IPCs. Moreover, in rich nutrient conditions, EGFR signaling prevents activation of the ICNs, allowing Dilp2 release from the IPCs. GBP1 and 2 are EGF-like peptides produced by the fat body in response to amino acids, and they can modify insulin release. However, the neural circuitries at play are unknown. I demonstrated that GBPs are atypical ligands for the EGF receptor (EGFR), with endocrine function. Using ex-vivo brain culture, I showed that the presence of the fat body-derived GBP1 in the hemolymph activates EGFR signaling in the ICNs and alleviates their inhibitory input on the IPCs, allowing Dilp2 release and therefore body growth. In conclusion, I identified a novel neural circuitry responding to fat-derived EGF-like GBPs, coupling dietary amino acids to the release of insulin-like peptides and systemic growth
Kalason, Patrick. "Théorie constructale des communications trifonctionnelles". Thesis, Toulouse 2, 2011. http://www.theses.fr/2011TOU20152.
Testo completoThe comments of this princeps thesis in communication join a step which consists in restoring in human and social sciences the called “cartesian approach” in his second function as being the cartographic consequence of a preliminary approach trifunctional (trikãlian model) such as brought the one to light by the philologist Georges Dumezil . Allowing the whole to integrate into constructal dimension of the information and the communication sciences whatever the issues raised.The Constructal Law, such as brought to light by Adrian Bejan, professor and proponent of the constructal theory of design and evolution in nature, governs the universal phenomenon of generation and evolution of design (shape, structure, rhythm) in animate, inanimate and human systems. At the global level, the Constructal Law of communication, with a triadic model, accounts for the topography and design of human communication (wealth & complexity). In this thesis, Patrick Kalason, proponent of a constructal and trifunctional systematic approach in communications, proposes new keys to understand the emergency of sociodynamic forms such as religious practices, negotiation processes, pedagogy, and communication (semiology) mechanisms underlying social changes
Manchon-Margueritte, Maryline. "Approche systémique de la distanciation communicationnelle soignants/soignés : élaboration d'un portail de recherche communicationnel". Thesis, Aix-Marseille, 2014. http://www.theses.fr/2014AIXM5901.
Testo completoIn the context of an interdisciplinarity, this thesis analyses the socio-medical networks and the performance of communication within these networks. Following the precepts of constructivist epistemology, the observation of the scientific reality is not only based on the objective observance of the reality, but also on the experience-guided knowledge of the reality. We have thus realized an analysis throughout a longitudinal and prospective survey approach by questionnaires, within 161 breast cancer patients. In parallel, qualitative interviews were taken with 40 representatives of the health care staff.First of all, we want to highlight the communicational detachment between the health care providers and the patients by accentuating on the analysis of information handling, with the objective to help the patients to modify their dysfunctional schemas to functional schemas, via questionnaires.The analysis results from the quantitative and qualitative surveys realized during 14 months permitted us to set up a systemic approach within the health care establishment in the form of a project for a communicational portal between health care providers and patients. In fact, the prospective analyses revealed the importance of systemic theories which are themselves based on communication theories and circular causality models to be interested in the system in which the patient interacts
Lopes, Ana Carolina. "Estratégias e decisões sob uma perspectiva sistêmico-discursiva: um estudo de caso em uma organização de serviços". Universidade Católica de Brasília, 2018. https://bdtd.ucb.br:8443/jspui/handle/tede/2464.
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This research seeks to understand how the strategy of a service organization, called Beta, is set in the communicational decision network. Based on a systemic-discursive perspective, the theoretical model of the communicational decision network approaches the Luhmann Systems Theory and the discursive approach of Eliseo Verón. According to this model, strategies are formed by decisions and decisions are formed by communication. Theoretical thoughts about organizational communication presented in this study follow an interpretative way, with emphasis on relationships and the production of meanings in the organizational environment. This thinking goes against the classic / instrumental paradigm of the area, because it emphasizes the importance of organizational communication in the processes of decisions, development and also implementation of strategies and not as a mere tool of dissemination. Regarding the concepts inherent in the strategy, the research is linked to an approach of strategy as a social practice, which corroborates with the perception that the strategy is constituted and instituted by / in the communication. The method chosen to collect, present and analyze the data was the case study. The result of the research brought a new sight at communication and its relations with organizational strategy. Communication becomes understood as a network of senses, built in processes that have internal and external dimensions. It was possible to read the organization's strategy and its communication elements with the application of the communicational decision network: decision, identification, institutionalization, mediation and organizational culture and (re) construct a fragment of that network. In this way the strategy was configured from the decisions of development of leaders, creation of new strategic guidelines, development of the innovation group and redefinition of the organizational chart of the company.
Esta pesquisa busca compreender como é configurada, na rede decisória comunicacional, a estratégia de uma organização de serviços, denominada como Beta. Fundamentada em uma perspectiva sistêmico-discursiva, o modelo teórico da rede decisória comunicacional aproxima-se da Teoria dos Sistemas de Luhmann e da abordagem discursiva de Eliseo Verón. Segundo esse modelo, as estratégias são formadas por decisões, e as decisões são formadas pela comunicação. As reflexões teóricas acerca da comunicação organizacional apresentadas neste estudo seguem uma linha interpretativa, com ênfase nas relações e na produção de sentidos no ambiente organizacional, o que confronta com o paradigma clássico/instrumental da área, pois ressalta a importância da comunicação organizacional nos processos de decisão e formulação e implementação de estratégias, e não como mera ferramenta de divulgação. Quanto aos conceitos inerentes à estratégia, a pesquisa vincula-se a uma abordagem da estratégia como prática social, o que corrobora a percepção de que a estratégia é constituída e instituída pela/na comunicação. O método escolhido para coletar, apresentar e analisar os dados foi o estudo de caso. O resultado da pesquisa trouxe um novo olhar para a comunicação e suas relações com a estratégia organizacional. A comunicação passa a ser compreendida como uma rede de sentidos, construída em processos que apresentam dimensões internas e externas. Com aplicação da rede decisória comunicacional, foi possível realizar a leitura da estratégia da organização e seus elementos comunicacionais – a decisão, a identificação, a institucionalização, a mediação e a cultura organizacional – e (re)construir um fragmento dessa rede. Nesse caminho, a estratégia foi configurada a partir de decisões de desenvolvimento de líderes, criação de novas diretrizes estratégicas, desenvolvimento do grupo de inovação e redefinição do organograma da empresa.
Karoui, Anis. "E-Learning : étudier le rôle du système de communication pour comprendre les dispositifs d'enseignement à distance". Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM5900/document.
Testo completoElearning has been chosen as a field study on Information and Communication Sciences (ICS). The problem takes a multidisciplinary approach: anchored on Information and Communication Sciences, it integrates, in a systemic form, heuristic contributions of educational sciences, epistemology, cognitive sciences and humanities. It questions the relevance of the communication system within distance systems of education and training.Integrating numerical technologies of information and communication in learning environments open up new horizons for education by developing distance education to overcome space and time constraints often imposed by the traditional education system. We propose to study these devices with an emphasis on the relevance and the importance of communication on their performance and success. As we see, through an empirical study on a distance education center, that it is not enough to register learners on a platform dedicated to teaching and transmitting knowledges to make them cling to their training, achieve their goals and get skills
Rapiera, Sandrine. "Comprendre les pratiques des technologies de l'information et de la communication à travers le système des relations : cas de l'enseignement supérieur public malgache". Thesis, Montpellier 3, 2011. http://www.theses.fr/2011MON30015/document.
Testo completoAs an actor of malagasy higher education and researcher in Information and Communication Sciences, we analyzed the phenomenon of low usage of ICT among Malagasy teachers, by adopting three successive positionings. We started the research by asking ourselves : « what is wrong ?». This question includes an important postulate: the existence of a problem regarding the use of TIC by the teachers. It is also raised by an individual "actor" of a situation, with a strong will of change and not only by a scientist researcher, in an attempt to understanding a phenomenon. During the study, we reformulate our questioning : «How does it work? » since we have put in day the "mechanism" underlying the construction of practices of technologies (logic of promotion and opportunism) through situations of use of devices within the university. We adopted our positioning of researcher. At the end of research, we answer to the question « How to compose with this functioning? ». This part of the study is addressed to promoters and managers in a perspective of accompaniment and advising. We become an acting researcher . After a review of the context of malagasy education and researches concerning the domain of ICT in Sociology and in Education Sciences, we have attempted to offer an additional model of understanding for the usage of ICT through the application of the qualitative systemic analysis of relations and notion of « logic of the system». We have then proposed global actions for managing technological project among malagasy university
Schoeny, Alain. "L’évènement sportif, un modèle d’échanges communicationnels territorialisés : étude des inférences du contexte sur son système de relations". Thesis, Paris 11, 2011. http://www.theses.fr/2011PA113004.
Testo completoEvent is a subject rarely considered as object of research topic. Trivialized, it seems obvious. This lack of definition shows both a lack of understanding and a difficulty in tacking "social action". In sport, however, it is an object of lust decreed for its potential benefits of differentiation and considered advantages. If techniques such as sponsoring, sponsorship and public relations are pretty well known within their organizations, curiously, they have far from having revealed all their wealth in terms "communicational".The objective of this research is to identify the mechanisms of different forms of communication during sporting events. In international events, business seminars or sports (team building, incentive, gratuity, etc.), the event is at the heart of a complex relational system. As Edgar Morin points out to understand this complexity, it is necessary to change the paradigm in order to understand the meaning. The then invisible relationship requires positioning of phenomenological research, understanding and constructivism (Le Moigne).This "human fact" reads as a process of contextualisation of situational factors. Therefore, the social subject reinvents a new definition of the situation he is involved in linking various "artifacts". Also, a stream of thought in information and communication science, extending the work of the Palo Alto School (Watzlawick & coll.), is based on new methods of systems analysis and qualitative semiotic situational communications to understand the genesis of meaning shared by a group of subjects involved (Mucchielli).The results of this original research offering, in complementing the work done elsewhere (Ferrand, Tribou, etc.), to revisit a number of concepts such as persuasion, influence, change, etc. from the perspective of the subject by the notion of communication territorialized. For management as science and STAPS, these new avenues of research are part of a "praxeology" of communication for a better understanding of the action and its context (Quéré)
Röckner, Lindgren Joanna. ""Vi förstår reaktionerna" : En textanalytisk studie av Parken Zoo:s kriskommunikation i pressmeddelanden och på Facebook". Thesis, Södertörns högskola, Institutionen för kultur och lärande, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-18829.
Testo completoSaparas, Marcelo. "Representações metafóricas em títulos de filmes americanos e suas traduções para o português: um enfoque sistêmico-funcional". Pontifícia Universidade Católica de São Paulo, 2012. https://tede2.pucsp.br/handle/handle/13597.
Testo completoCoordenação de Aperfeiçoamento de Pessoal de Nível Superior
This research deals with communication problems caused by cultural differences, especially what Tannen (1984 apud BYRNES, 1986) named 'conversational style'. Several studies show the importance of this factor, since it is not only a linguistic surface structure issue, but it also involves ingrained habits and customs of a linguistic community that wind up emerging within communication. The relationship between language and culture has been the object of extensive research, and it is now consensus that foreign language teachers should not only be concerned with the teaching of standard rules of grammar, but they should also encourage their students to become aware of the systematicity in such communication rules. In this context, considering that discourse is more of a development of a rhetorical argumentation than an expression of someone s thought, the conversational style can be understood as a tool used by speakers in such development or, in other words, in the interlocutor s persuasion. A fact that drew my attention was the frequent difference between titles of American movies and their translation into Portuguese, which I believed to be due to cultural issues. Therefore, in this context, involving rhetorical argumentation and persuasion resources, these titles could be considered metaphorical expressions that would culminate in the creation of some dominant metaphors. The objective of this research is to examine the construction of these dominant metaphors in the persuasive process of titles in Portuguese. To this end, it aims to answer the following research questions: a) What dominant metaphors do the titles in Portuguese suggest? b) What lexicogrammatical choices do the titles rely on? c) How is persuasion supported by the titles in both languages made? Methodologically, a(n) (Critical) Analysis of Discourse approach supplemented by methods of metaphor Analysis supported by Systemic Functional Grammar, a multi-functional theory (HALLIDAY, 1985), indicated by critical scholars of language as the most suitable one for this purpose (FOWLER, 1991; FAIRCLOUGH, 1992; CHARTERIS-BLACK, 2004)
Esta pesquisa trata de problemas de comunicação causados por diferenças culturais, em especial devidos ao que Tannen (1984 apud BYRNES, 1986) chamou de estilo conversacional . Várias pesquisas mostram a importância desse fator, já que ele não é meramente uma questão linguística de superfície, mas envolve em si arraigados usos e costumes de uma comunidade linguística, que acabam se externalizando na comunicação. A questão da relação entre língua e cultura tem sido objeto de muita pesquisa, e hoje é consenso de que professores de línguas não deveriam apenas se preocupar em ensinar as regras que explicam a norma gramatical de uma sentença, mas estimular seus alunos a tomarem consciência da sistematicidade das regras de comunicação. Nesse contexto, considerando que o discurso é muito mais um desenvolvimento de uma argumentação retórica, do que a expressão do pensamento de alguém, pode-se entender o estilo conversacional como sendo um instrumento utilizado pelos falantes nesse desenvolvimento ou, em outras palavras, na persuasão do interlocutor. Um fato que me chamou a atenção foi a frequente diferença entre os títulos de filmes americanos e sua tradução para o português, que pareceu-me ser devido a questões de natureza cultural. Portanto, nessa conjuntura, envolvendo argumentação retórica e recursos de persuasão, esses títulos sugerem ser expressões metafóricas que culminariam na criação de algumas metáforas dominantes. Assim, o objetivo desta pesquisa é examinar a construção dessas metáforas dominantes no processo persuasivo dos títulos em português. Para tanto, visa a responder às seguintes perguntas de pesquisa: (a) que metáforas dominantes sugerem os títulos em português? (b) de que escolhas léxico-gramaticais se valem os títulos americanos de filmes e sua respectiva tradução para o português? (c) como é feita a persuasão com apoio nos títulos nas duas línguas? Metodologicamente, uma abordagem de análise (crítica) do discurso e suplementada por métodos da análise da metáfora e tem o suporte da Gramática Sistêmico-Funcional, uma teoria multifuncional, de Halliday (1985), indicada por estudiosos críticos da linguagem como a mais adequada para esse fim (FOWLER, 1991; FAIRCLOUGH, 1992; CHARTERIS-BLACK, 2004)
Juopperi, Jesse. "»Jetzt muss jeder Patriot aktiv werden!« : Diskurslinguistische Analyse der strategischen politischen Kommunikation der Identitären Bewegung Österreich". Thesis, Stockholms universitet, Tyska, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-169644.
Testo completoEl, Khamsa Sarah. "Modélisation du circuit de la signification des produits du design : approche sémiotique et systémique". Thesis, Paris 1, 2015. http://www.theses.fr/2015PA010586/document.
Testo completoThe theoretical models proposed by STIC (Information and Communication Sciences) have been revised to date by the protagonists of Design Studies. They suggest among others to check their validity and viability as communication models for the systems, services, goods and situations, which are getting more and more complex.It is in this vein that we register our project. The idea is to build an interpretative model constituting a new theoretical framework. The main objective is to seize the communicative potential of the products at the crossroads of potential actions, habits and beliefs embodied in them. Our theoretical framework and our analytical tool will revolve around the peirce semiotic approach and the systemic theory (second systemic as called by Morin), which will also develop an ecological perception of the object as a coherent and interactive system with its environment
Oddo, John. "Traversing the 24-Hour News Cycle: A Busy Day in the Rhetorical Life of a Political Speech". Kent State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1302368612.
Testo completoHaile, Yohannes. "Sustainable Value And Eco-Communal Management: Systemic Measures For The Outcome Of Renewable Energy Businesses In Developing, Emerging, And Developed Economies". Case Western Reserve University School of Graduate Studies / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=case1459369970.
Testo completoBenkiran, Mohamed Amine. "Communications dans les systemes distribues". Paris 6, 1988. http://www.theses.fr/1988PA066068.
Testo completoNovali, Jean-Marc. "Modeles d'observation pour les architectures multicouches de protocoles de communication". Toulouse, INSA, 1986. http://www.theses.fr/1986ISAT0039.
Testo completoDelbergue, Guillaume. "Advances in SystemC/TLM virtual platforms : configuration, communication and parallelism". Thesis, Bordeaux, 2017. http://www.theses.fr/2017BORD0916/document.
Testo completoThe market for Internet Of Things (IOT) is on the rise. It is predicted to continue to grow at a sustained pace in the coming years. Connected objects are composed of dedicated electronic components, processors and software. The design of such systems is today a challenge from an industrial point of view. This challenge is reinforced by market competition and time tomarket that directly impact the success of a system. In a current design process involvesthe development of a specification. Initially, the team in charge of hardware development beginsto design the system. Second, the application part can be done by software developers. Oncethe first hardware prototype is available, the software team can then integrate their part and try tovalidate the functionality. This step may reveal defects in the software but also in the hardware architecture. Unfortunately, the discovery of these errors occurs far too late in the design process,could impacts the marketing of the system and potentially its success. In order to ensure that the hardware and software designs will work together as early as possible, methodologies based onthe SystemC / Transaction Level Modeling (TLM) standard have been widely adopted. They involvethe modelling and simulation of the proposed hardware architectures. During the initial phasesof a product’s design, they enable the software and hardware team to share a virtual version ofthe (future) system. This virtual version is more commonly referred to as a virtual platform. It facilitates early software development, test and validation; reduces material cost by limiting the number of prototypes; saves time and money by reducing risks. However, connected objects are increasingly incorporating hardware and software features. As the requirements have evolved, theSystemC / TLM simulation standard no longer meets all expectations. It includes aspects related to the simulation of systems composed of many functionality, disparate communication protocolsbut also complex and time consuming models during the simulation. Some works have already been carried out on these subjects. However, as the number of components increases, all formsof interoperability of models and tools become increasingly difficult to handle. Moreover, mostof the research has resulted in solutions that are not inter-operable and can not reuse existingmodels. To solve these problems, this thesis proposes a solution for configuring SystemC / TLMmodels. It is now part of the standard Configuration, Control and Inspection (CCI). In a secondstep, the modeling of high-level abstraction communication protocols (TLM Loosely Timed (LT)and Approximately Timed (AT)) has been studied, as it relates to non-bus protocols. An evolution of the standard to improve support, interoperability and reuse is also proposed. In a third step,a change of the SystemC standard and more precisely of the behavior of the simulation kernelhas been studied to support asynchronous events. These open the way to parallelization and distribution of models on different threads / machines. In a fourth step, a solution to integrate Central Processing Units (CPU) models integrated in Quick EMUlator (QEMU), a system emulator/ virtualizer, has been studied. Finally, all these contributions have been applied in the modeling ofa set of objects connected to a gateway
Lin, Yi-Chen. "Assessing the applicability of integrated communications : towards a systemic approach". Thesis, University of Hull, 2000. http://hydra.hull.ac.uk/resources/hull:4566.
Testo completoSoares, João Paulo. "Comunicação oral em português em congressos de linguística aplicada: estrutura genérica e escolhas léxico-gramaticais sob a perspectiva sistêmico-funcional". Pontifícia Universidade Católica de São Paulo, 2014. https://tede2.pucsp.br/handle/handle/13706.
Testo completoCoordenação de Aperfeiçoamento de Pessoal de Nível Superior
As part of the context of the research project Design e Desenvolvimento de Material Instrucional para Contexto Presencial e Digital (PUC-SP/LAEL), this thesis aims at describing the generic structure of oral communication in Portuguese in congresses of Applied Linguistics area; identifying the similarities and differences between novice and expert researchers oral communications; analyzing lexicogrammar elements that signal stages change; and identifying how researchers call themselves and the audience through personal pronouns. It uses the Systemic-Functional Linguistic (HALLIDAY, 1985, 1994) as framework and his followers (EGGINS; SLADE, 1997; MARTIN; ROSE, 2008), which has a focus on language in use that allows analyzing the lexicogrammar choices made by the users in written and spoken texts based on the contexts of situation and culture realized. The conference section paper analysis model in English by Ventola et. al. (2002) is used as reference. Results show that the analyzed oral communications have nine stages, six obligatory and three optional, and thirty four phases, being that the novice researchers transgress the genre more than twice in relation to the expert researchers with respect to the absence of obligatory stages in their communication. The lexicogrammar elements analyzed that signal stages changes are: discursive markers, typical in oral language that work sometimes as a pause for researchers to organize their thoughts and sometimes as a cohesive element to give logical sequence (temporal or not) in the change of a stage, besides rhetorical questions. The usage of personal pronouns is used to create interaction between the researchers and the audience and provide the engagement of the audience in the process of argumentation. I hope this thesis contributes to the didactic material elaboration for the teaching and learning of oral genre in the academic context
Como parte do contexto do projeto de pesquisa Design e Desenvolvimento de Material Instrucional para Contexto Presencial e Digital (PUC-SP/LAEL), esta tese tem como objetivo descrever a estrutura genérica de comunicações orais em língua portuguesa em congressos da área de Linguística Aplicada; identificar as semelhanças e diferenças entre as comunicações orais apresentadas por pesquisadores novatos e experientes; analisar elementos léxico-gramaticais que sinalizam mudanças de etapas; e identificar como os pesquisadores nomeiam a si mesmos e a audiência por meio de pronomes pessoais. Para tanto, utiliza-se da Linguística Sistêmico-Funcional (HALLIDAY, 1985, 1994) como arcabouço teórico e seus seguidores (EGGINS; SLADE, 1997; MARTIN; ROSE, 2008), que tem como foco a língua em uso, que permite analisar as escolhas léxico-gramaticais feitas pelos usuários em textos escritos e falados com base nos contextos de situação e cultura em que se realizam. O modelo de análise da estrutura genérica de sessões de comunicação oral em conferências em inglês de Ventola et. al. (2002) é utilizado como referência. A pesquisa analisa trinta pesquisadores em quatro congressos de Linguística Aplicada (CBLA e InPLA), sendo transcritas e analisadas manualmente, exceto pela análise dos elementos léxico-gramaticais que é feita quantitativamente por meio do programa computacional Wordsmith Tools (SCOTT, 2010). Os resultados mostram que as comunicações orais analisadas possuem nove etapas, sendo seis obrigatórias e três opcionais e trinta e quatro fases, sendo que os pesquisadores novatos transgridem o gênero mais que o dobro de vezes em relação aos pesquisadores experientes no que tange à ausência de etapas obrigatórias em suas comunicações. Os elementos léxico-gramaticais analisados que sinalizam mudanças de etapas são: marcadores discursivos, característicos de linguagem oral que funcionam ora como pausa para pesquisadores organizarem seus pensamentos ora como elemento coesivo para dar sequência lógica (temporal ou não) na mudança de uma etapa, assim como perguntas retóricas. O uso de pronomes pessoais é utilizado para criar interação entre pesquisadores e audiência e proporciona o engajamento da audiência no processo de argumentação. Espera-se que esta tese contribua para a elaboração de material didático para o ensino-aprendizagem de gênero oral no ensino superior
LONC, BEYAERT BRIGITTE. "Techniques formelles de verification des systemes distribues : application aux protocoles de communication des systemes ouverts". Paris, CNAM, 1987. http://www.theses.fr/1987CNAM0089.
Testo completoLiedberg, Cecilia. "Gratis medlemskap! : En språkvetenskaplig studie av genre, diskurs och identitetsskapande i presentationen av kundklubbar". Thesis, Södertörns högskola, Institutionen för kultur och lärande, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32172.
Testo completoThis linguistic study aims to find, highlight and discuss how different genre features, discourses and identities are constructed in text based self-presentations of a customer club. The purpose is to see how these presentations are produced in the quest to recruit, retain and promote loyal customers. The study involves eight companies, whose customer clubs has been presented textually on each company's website. To find important features in the texts, the systemic-functional grammar is applied, and through interpersonal- and ideation text analyzes, the genre features and discourses can be identified. Parallels are also drawn to the genre features connection and creation in works of identity. A comparison to the advertising genre is also made. Based on this, a discussion of what linguistic methods customer clubs use to create a desirable identity both in themselves and their members, becomes a central part in the analysis. The result shows that there is a clear structure, in which customers are offered exclusive benefits and a coveted identity in exchange for enrolling in the club. In the presentations, members play a passive role that effortlessly gets or earns all the listed benefits while the customer clubs on the other hand, are portrayed as an active and resourceful distributor. A sales discourse also emerges here, which contrasts with a hidden consumption discourse. Negative aspects, such as costs and conditions, are made invisible and the presentation mainly focuses on describing the positive experience and all the benefits of being a member of the customer club.