Letteratura scientifica selezionata sul tema "Signage"
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Articoli di riviste sul tema "Signage"
Stevenson, Alan. "Signage". Facilities 8, n. 1 (gennaio 1990): 14–18. http://dx.doi.org/10.1108/eum0000000002090.
Testo completoGupta, Kishan, e Usha Subramanyam. "SHOPPERS' OPINIONS ON INFORMAL RETAIL STORES BANNER SYMBOLISM". International Journal of Social Sciences & Economic Environment 6, n. 2 (30 dicembre 2021): 08–12. http://dx.doi.org/10.53882/ijssee.2021.0602002.
Testo completoJourdan, Dawn, Aparna Sundar, Flavia Igliori Gonsales e Gracie Schaefer. "Synchronicity of Signage". Interdisciplinary Journal of Signage and Wayfinding 2, n. 2 (13 luglio 2018): 30–40. http://dx.doi.org/10.15763/issn.2470-9670.2018.v2.i2.a30.
Testo completoFilling, J. Carey, Elizabeth Gauthier e Walter Kopp. "Improved Shipboard Signage". Journal of Ship Production 15, n. 01 (1 febbraio 1999): 32–52. http://dx.doi.org/10.5957/jsp.1999.15.1.32.
Testo completoGardner, Jennifer, e Constance Alexander. "WATERSHED SIGNAGE PROGRAM". Proceedings of the Water Environment Federation 2002, n. 2 (1 gennaio 2002): 1753–55. http://dx.doi.org/10.2175/193864702785664743.
Testo completoMatras, Yaron, e Leonie Gaiser. "Signage as event". Linguistic Landscape. An international journal 6, n. 2 (14 luglio 2020): 213–36. http://dx.doi.org/10.1075/ll.19029.mat.
Testo completoWant, Roy, e Bill N. Schilit. "Interactive Digital Signage". Computer 45, n. 5 (maggio 2012): 21–24. http://dx.doi.org/10.1109/mc.2012.169.
Testo completoZhang, Xun, Guangchi Ma, Li Jiang, Xiaohu Zhang, Ying Liu, Yuxue Wang e Conghui Zhao. "Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data". ISPRS International Journal of Geo-Information 8, n. 5 (6 maggio 2019): 207. http://dx.doi.org/10.3390/ijgi8050207.
Testo completoGoupil, V., V. Gouranton, A. S. Michaud, J. Y. Gauvrit e B. Arnaldi. "A BIM-based model to study wayfinding signage using virtual reality". IOP Conference Series: Earth and Environmental Science 1101, n. 9 (1 novembre 2022): 092028. http://dx.doi.org/10.1088/1755-1315/1101/9/092028.
Testo completoMandel, Lauren H., e Melissa P. Johnston. "Evaluating library signage: A systematic method for conducting a library signage inventory". Journal of Librarianship and Information Science 51, n. 1 (15 gennaio 2017): 150–61. http://dx.doi.org/10.1177/0961000616681837.
Testo completoTesi sul tema "Signage"
Fischer, Karl Peter. "Digital Signage". Diss., lmu, 2011. http://nbn-resolving.de/urn:nbn:de:bvb:19-128447.
Testo completoKhan, Abdur Rauf. "Digital Signage System". Thesis, KTH, Kommunikationssystem, CoS, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-91486.
Testo completoDigital signage en framväxande ny kommunikationsteknik spelar en viktig roll idagens dynamiska värld. Digital signage visar värdefull och aktuell information förutbildning, näringslivsorganisationer och är viktigt för samhället, eftersom det ger både ettsätt att ge aktuell information och minska de miljömässiga kostnaderna i samband medtraditionella tryckta skyltar. Tyngdpunkten i denna avhandling är att designa, implementeraoch utvärdera en digital signage system baserat på en PC för att visa webb-innehåll (ellerannan dynamisk information) om digitala displayer som finns på en eller flera platser.Systemet kommer att generera värdefull dynamisk information i rätt tid till en grupp avolika tittare. Svarstiden för att visa innehållet på den digitala displayen är mycket snabbjämfört med andra skyltsystem. På grundval av vår utvärdering, tror vi starkt att den kanersätta det finns skyltsystem på marknaden.
Helander, Fredrik. "Measuring Digital Signage ROI : A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI". Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34755.
Testo completoMarketing has changed a lot the past decade. New modern marketing channels have been developed and marketing have become more effective. This has affected the expectations advertisers have on advertising channels. One thing advertisers increasingly expect is to be able to efficiently measure the result of advertising, the ROI. A method for measuring ROI of digital signage is in focus in this study. The measurement is enabled by a combination of digital signage and mobile advertising. First a consumer is exposed to digital signage encouraging SMS interaction in order to receive an electronic voucher entitling the consumer to a discount. If the voucher is used, revenues can be linked to a specific campaign and ROI can be calculated. The study focus on measuring the tendency consumers have to interact through SMS when they get exposed to relevant advertising and the tendency they have to use the voucher that is sent to them as a result of the interaction. The question is how efficient this method is for measuring ROI. In order to bring clarity to the issue, I conducted a quantitative survey using an online self completion questionnaire as measurement tool. It was distributed through e-mail among students at the College of Management at National Taiwan University. Furthermore, I have chosen a deductive approach, my epistemological position is positivism and I therefore utilize the scientific model conducting my research. My ontological position is objectivism meaning that I believe reality is independent of social actors.
The empirical data collected showed that the method in focus have great potential in working efficient for measuring ROI of digital signage. The general tendency to interact through SMS was high, on average 82.3% of the respondents would interact through SMS when getting exposed to relevant advertising. In addition, 96.5% of those would also use the voucher sent to them, enabling ROI calculations.
It was presumed that the digital signage advertising was relevant to such an extent to the consumer getting exposed to it, that he/she already had a purchase intention of the product/service which the advertising regarded. This should be remembered when evaluating the results. Nevertheless, if advertisers succeed in reaching out with relevant advertising enough, the findings in this study indicates that the method is an efficient tool to use for ROI calculations of digital signage.
Nichols, Patrick James 1981. "Location-aware active signage". Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/17964.
Testo completoIncludes bibliographical references (p. 85-86).
Three-dimensional route maps, which depict a path from one location to another, can be powerful tools for visualizing and communicating directions. This thesis presents a client-server architecture for generating and displaying accurate, usable route maps between locations on MIT's campus. Two exemplary clients of this architecture--MITquest, a web based Java applet, and location-aware active signage--demonstrate the flexibility and power of this model for route generation. Additionally, we provide a framework for displaying a set of campus-wide, public events of interest to an MIT visitor, including methods for inferring events from public sources and automatically selecting events of interest.
by Patrick James Nichols, II.
M.Eng.
Garcia-Castro, Alejandra. "A User-Perspective Approach for the Design of Modern Bilingual Airpot Signage". Thesis, Georgia Institute of Technology, 2007. http://hdl.handle.net/1853/16182.
Testo completoBurman, Hanna. "Digital signage : En berättelse om att skapa värden". Thesis, Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-25634.
Testo completoMoreira, Bruno Vieira. "Digital signage: a quinta tela e a publicidade". Universidade Federal de Juiz de Fora, 2012. https://repositorio.ufjf.br/jspui/handle/ufjf/2043.
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A Revolução Industrial acabou por constituir uma sociedade de consumo. Essa sociedade utiliza-se da publicidade e da propaganda, dentro do campo da comunicação, como forma de promover o consumo através do contato direto e da orientação do consumidor. A partir do surgimento das tecnologias digitais de comunicação, novas formas de atingir o sujeito contemporâneo vêm surgindo, fazendo com que o campo da comunicação se reoriente. O propósito do presente estudo é apresentar e refletir criticamente sobre o digital signage e suas representações na sociedade do consumo e se essa nova ferramenta de comunicação é eficaz e pode ajudar a manter o propósito da publicidade e propaganda.
The Industrial Revolution turned out to constitute a consumer society. This society uses the publicity and advertising, in the field of communication, as a way to promote consumption through direct contact and customer orientation. From the rise of digital communications technologies, new ways to reach the contemporary subject have emerged, making the field of communication reoriented. The purpose of this study is to present and reflect critically about the digital signage and its representations in the society of consumption and if this new communication tool is effective and can help keep the purpose of publicity and advertising.
Czerwinski, Robert. "Digital Signage - Infokiosk; Utforma för uppmärksamhet och interaktion". Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22211.
Testo completoScales, Tashai J. "Accessible signage a study of a Midwest college campus /". Online version, 2002. http://www.uwstout.edu/lib/thesis/2002/2002scalest.pdf.
Testo completoHamhoum, Fathi. "Situated navigation support for heterogeneous large crowds via augmented signage". Thesis, University of Newcastle Upon Tyne, 2012. http://hdl.handle.net/10443/1535.
Testo completoLibri sul tema "Signage"
Signage. New York, N.Y: Roof, 1987.
Cerca il testo completoUnited States. Small Business Administration. e Signage Foundation for Communication Excellence., a cura di. The Signage sourcebook: A signage handbook. Sherwood, OR: Signage Foundation, 2003.
Cerca il testo completoSignage and wayfinding design. Hoboken, N.J: John Wiley, 2007.
Cerca il testo completoCalori, Chris, e David Vanden-Eynden, a cura di. Signage and Wayfinding Design. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119174615.
Testo completoRainer, Ricarda Carina. Digital Signage am Point of Sale. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29003-0.
Testo completoManzinger, Sandra. Digital Signage am Point of Sale. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17717-1.
Testo completo(Firm), Focal Signs. Focal Signs: Safety, industrial, corporate signage : [catalogue]. Mitcham): Focal Signs Ltd. (12 Wandle Way, Mitcham, Surrey CR4 4NB, 2000.
Cerca il testo completoWayfinding and signage: Construction and design manual. Berlin: DOM Publishers, 2010.
Cerca il testo completoLundström, Lars-Ingemar. Digital signage broadcasting: Content management and distribution techniques. Amsterdam: Focal Press, 2008.
Cerca il testo completoBarker, Peter. Sign design guide: A guide to inclusive signage. London: JMU and the Sign Design Society, 2000.
Cerca il testo completoCapitoli di libri sul tema "Signage"
Smith, Mary S. "Signage". In Parking Structures, 333–57. Boston, MA: Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1577-7_10.
Testo completoVernon, Siobhan, Susan Irwine, Joanna Patton e Neil Chapman. "Signage". In Landscape Architect's Pocket Book, 310–12. 3a ed. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003119500-64.
Testo completoPandit, Debapratim, e Deepa Sharma. "Signage". In Design Science and Innovation, 165–74. Singapore: Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-2203-9_6.
Testo completoPandit, Debapratim, e Deepa Sharma. "Signage". In Design Science and Innovation, 165–74. Singapore: Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-2203-9_6.
Testo completoManzinger, Sandra. "Digital Signage". In Digital Signage am Point of Sale, 11–16. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17717-1_2.
Testo completoGarg, Ajay, e Anil Dewan. "Signage System". In Manual of Hospital Planning and Designing, 467–71. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-8456-2_45.
Testo completoSmith, Mary S. "Signage and Graphics". In Parking Structures, 157–81. Boston, MA: Springer US, 1996. http://dx.doi.org/10.1007/978-1-4684-9922-3_6.
Testo completoCulic, Ioana, Alexandru Radovici e Cristian Rusu. "Smart Digital Signage System". In Commercial and Industrial Internet of Things Applications with the Raspberry Pi, 69–94. Berkeley, CA: Apress, 2020. http://dx.doi.org/10.1007/978-1-4842-5296-3_3.
Testo completoManzinger, Sandra. "Digital Signage am PoS". In Digital Signage am Point of Sale, 17–57. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17717-1_3.
Testo completoAllen, Kevin Lee. "Chase Bank Flagship Signage". In Vectorworks for Entertainment Design, 395. Second edition. | New York: Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429290671-47.
Testo completoAtti di convegni sul tema "Signage"
She, James, Jon Crowcroft, Hao Fu e Pin-Han Ho. "Smart Signage: An Interactive Signage System with Multiple Displays". In 2013 IEEE International Conference on Green Computing and Communications (GreenCom) and IEEE Internet of Things(iThings) and IEEE Cyber, Physical and Social Computing(CPSCom). IEEE, 2013. http://dx.doi.org/10.1109/greencom-ithings-cpscom.2013.133.
Testo completoLawyer, Raymond Scott. "Student Driven Digital Signage". In SIGUCCS '15: ACM SIGUCCS Annual Conference. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2815546.2815579.
Testo completoHarrison, John V., e Anna Andrusiewicz. "The digital signage exchange". In the 4th ACM conference. New York, New York, USA: ACM Press, 2003. http://dx.doi.org/10.1145/779928.779995.
Testo completoHasegawa, Dai, Satoshi Abiko e Hiroshi Sakuta. "Autonomous mobile digital signage". In the 28th Australian Conference. New York, New York, USA: ACM Press, 2016. http://dx.doi.org/10.1145/3010915.3010995.
Testo completoFreyssinier, Jean Paul, Nadarajah Narendran e John D. Bullough. "Luminance requirements for lighted signage". In SPIE Optics + Photonics, a cura di Ian T. Ferguson, Nadarajah Narendran, Tsunemasa Taguchi e Ian E. Ashdown. SPIE, 2006. http://dx.doi.org/10.1117/12.681422.
Testo completoMolina, Cristian, Morelva Saeteros, Danny Iza e Abraham Loja. "Electronic System for Signage Detection". In 2022 26th International Conference Electronics. IEEE, 2022. http://dx.doi.org/10.1109/ieeeconf55059.2022.9810402.
Testo completoDishman, Paul, Joshua Groves e Dale Jolley. "Measuring Retail Visual Cues Using Mobile Bio-metric Responses". In CARMA 2018 - 2nd International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica València, 2018. http://dx.doi.org/10.4995/carma2018.2018.8287.
Testo completoDevecka, Branislav. "USING GIS TECHNOLOGY IN DIGITAL SIGNAGE". In 13th SGEM GeoConference on INFORMATICS, GEOINFORMATICS AND REMOTE SENSING. Stef92 Technology, 2013. http://dx.doi.org/10.5593/sgem2013/bb2.v1/s11.057.
Testo completoMcGiff, T. "292. HASP — Hazard Assessment / Signage Program". In AIHce 2001. AIHA, 2001. http://dx.doi.org/10.3320/1.2765822.
Testo completoCorenthy, Loic, Marcello Giordano, Richard Hayden, Daniel Griffiths, Craig Jeffrey, Hannah Limerick, Orestis Georgiou, Tom Carter, Jörg Müller e Sriram Subramanian. "Touchless Tactile Displays for Digital Signage". In CHI '18: CHI Conference on Human Factors in Computing Systems. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3170427.3186533.
Testo completoRapporti di organizzazioni sul tema "Signage"
Ripey, Mariya. NUMBERS IN THE NEWS TEXT (BASED ON MATERIAL OF ONE ISSUE OF NATIONWIDE NEWSPAPER “DAY”). Ivan Franko National University of Lviv, marzo 2021. http://dx.doi.org/10.30970/vjo.2021.50.11106.
Testo completoZhou, Huaguo. Moving the Bus Back Into Traffic Safely - Signage and Lighting Configuration Phase I. Tampa, FL: University of South Florida, novembre 2007. http://dx.doi.org/10.5038/cutr-nctr-rr-2005-01.
Testo completoGargiulo, Frederick J. Developing a Functional Wayfinding System from the Existing Signage System at Madigan Army Medical Center. Fort Belvoir, VA: Defense Technical Information Center, maggio 1994. http://dx.doi.org/10.21236/ada292939.
Testo completoVecherin, Sergey, Stephen Ketcham, Aaron Meyer, Kyle Dunn, Jacob Desmond e Michael Parker. Short-range near-surface seismic ensemble predictions and uncertainty quantification for layered medium. Engineer Research and Development Center (U.S.), settembre 2022. http://dx.doi.org/10.21079/11681/45300.
Testo completoEhiabhi, Jolly, e Haifeng Wang. A Systematic Review of Machine Learning Models in Mental Health Analysis Based on Multi-Channel Multi-Modal Biometric Signals. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, febbraio 2023. http://dx.doi.org/10.37766/inplasy2023.2.0003.
Testo completoMartinez, Kimberly D., e Gaojian Huang. Exploring the Effects of Meaningful Tactile Display on Perception and Preference in Automated Vehicles. Mineta Transportation Institute, ottobre 2022. http://dx.doi.org/10.31979/mti.2022.2164.
Testo completoHalford, Donald. Transparent metrology of signal to noise ratios of noisy band-limited digital signals. Gaithersburg, MD: National Bureau of Standards, 1985. http://dx.doi.org/10.6028/nbs.tn.1077.
Testo completoSmith, Jijo K., Howell Li e Darcy M. Bullock. Populating SAE J2735 Message Confidence Values for Traffic Signal Transitions Along a Signalized Corridor. Purdue University, 2019. http://dx.doi.org/10.5703/1288284317322.
Testo completoBrown Horowitz, Sigal, Eric L. Davis e Axel Elling. Dissecting interactions between root-knot nematode effectors and lipid signaling involved in plant defense. United States Department of Agriculture, gennaio 2014. http://dx.doi.org/10.32747/2014.7598167.bard.
Testo completoGreen, David M. Complex Auditory Signals. Fort Belvoir, VA: Defense Technical Information Center, settembre 1988. http://dx.doi.org/10.21236/ada199832.
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