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1
Hill, Theon E. "(Re)Articulating Difference: Constitutive Rhetoric, Christian Identity, and Discourses of Race as Biology". Journal of Communication and Religion 39, n. 1 (2016): 26–45. http://dx.doi.org/10.5840/jcr20163912.
Testo completoAbstract (sommario):
Racist ideologies have dominated the discursive landscape of American Evangelism for centuries. Charland’s (1987) theory of constitutive rhetoric explores the relationship between rhetoric and ideological interpellation. Subsequent scholarship examined the outcomes of constitutive rhetorics in a wide variety of rhetorical situations. However, scholars have not exhausted theoretical extensions of the theory nor potential areas for its usage. In particular, scholars have regrettably overlooked potential insights from religious discourses. To compensate for this oversight, I analyze how a rhetor used constitutive rhetoric to resituate Christian identity into a more inclusive ideological framework, by dislocating connections between race and biology. My analysis advances three arguments on the nature of constitutive rhetoric, encourages sustained engagement by scholars with religious discourses, and draws attention to the complexities of (re)articulating a Christian voice on perceived racial differences. First, I argue that constitutive rhetoric’s suitability to a particular rhetorical situation depends on its ability to address multiple layers of social identity simultaneously as a means of negotiating and navigating tensions and conflicts between existing and emerging subject positions. Second, I highlight the potential for a rhetor to embody a constitutive rhetoric as a means of grounding ideology in lived experiences. Third, I demonstrate the power of constitutive rhetoric, especially religious discourses, to inscribe moral frameworks onto subjects. From this study, scholars will gain a better understanding of the interdiscursive relationship between subject positions, recognize the potential for a rhetor to embody a constitutive discourse, and gain a better grasp of the action-imperative of constitutive rhetoric. Finally, I conclude by charting future directions for the development of Charland’s theory.
2
Olbricht, Thomas H. "Rhetorical Criticism in Biblical Commentaries". Currents in Biblical Research 7, n. 1 (ottobre 2008): 11–36. http://dx.doi.org/10.1177/1476993x08094023.
Testo completoAbstract (sommario):
Biblical commentators through history have employed various methods to facilitate interpretation, including rhetorical criticism, with emphasis on classical rhetoric. Despite a resurgence of interest in rhetoric in the past two decades, only a few commentators in the New Interpreter's Bible and the Hermeneia series have undertaken in-depth rhetorical analysis. Most observations of these commentators are derived from the rhetorics of Aristotle, Cicero, and Quintilian and the Rhetorica ad Herennium. This essay sets forth and evaluates the various methods of rhetorical analysis and their employment in the two above-mentioned commentary series.
3
Shukurov, Sharif М. "Visual Rhetoric". Chelovek 32, n. 5 (2021): 180. http://dx.doi.org/10.31857/s023620070017446-7.
Testo completoAbstract (sommario):
Visual rhetorics is not limited to socio-communicative connections, for example, a text and illustration, and, accordingly, a reader/viewer. Visual rhetorics is aimed at examining the process of formation of a visual object in time and space, as well as the prospects for studying visual information — the value of the integrity of the object and the hierarchy of its components. Visual rhetoric is based on mnemonic reception - artists and its viewers combine memory and imagination. A person of such a culture can rightly be called homo rhetoricus. Visual rhetorics, it must be understood, is not only related to fine arts or architecture. It is no coincidence that at present the rhetorics of culture is also developing widely, which can be described as the following entymema: art is rhetorical, since it falls within the scope of the culture of homo rhetoricus.
4
Longaker, Mark Garrett. "Timothy Dwight's Rhetorical Ideology of Taste in Federalist Connecticut". Rhetorica 19, n. 1 (2001): 93–124. http://dx.doi.org/10.1525/rh.2001.19.1.93.
Testo completoAbstract (sommario):
Recent histories of early American rhetoric have not contextualized the rhetorics studied sufficiently, resulting particularly in an ahistorical portrait of Timothy Dwight as a “civic rhetor”. This essay situates Dwight's rhetorical theory in the political, social, and economic environment of early America. Particularly, it argues that Dwight's ideas about rhetoric, morality, politics, and theology were all tied together by his conception of “taste”, and in his career as a public minister, as a teacher at Yale, and as an active political figure in eighteenth-century Connecticut, Dwight pushed an ideology of taste that supported early American Federalism.
5
Katzir, Brandon. "“The Truth of Reliable Tradition”: Saadya Gaon, Arabic Rhetoric, and the Challenge to Rhetorical Historiography". Rhetorica 35, n. 2 (2017): 161–88. http://dx.doi.org/10.1525/rh.2017.35.2.161.
Testo completoAbstract (sommario):
This article explores the rhetoric of medieval rabbi and philosopher Saadya Gaon, arguing that Saadya typifies what LuMing Mao calls the “interconnectivity” of rhetorical cultures (Mao 46). Suggesting that Saadya makes use of argumentative techniques from Greek-inspired, rationalist Islamic theologians, I show how his rhetoric challenges dominant works of rhetorical historiography by participating in three interconnected cultures: Greek, Jewish, and Islamic. Taking into account recent scholarship on Jewish rhetoric, I argue that Saadya's amalgamation of Jewish rhetorical genres alongside Greco-Islamic genres demonstrates how Jewish and Islamic rhetoric were closely connected in the Middle Ages. Specifically, the article analyzes the rhetorical significance of Saadya's most famous treatise on Jewish philosophy, The Book of Doctrines and Beliefs, which I argue utilizes Greco-Islamic rhetorical strategies in a polemical defense of rabbinical authority. As a tenth-century writer who worked across multiple rhetorical traditions and genres, Saadya challenges the monocultural, Latin-language histories of medieval rhetoric, demonstrating the importance of investigating Arabic-language and Jewish rhetorics of the Middle Ages.
6
ناعوس, بن يحيى. "في البلاغة الجديدة ولسانيات النص". Traduction et Langues 13, n. 1 (31 agosto 2014): 148–64. http://dx.doi.org/10.52919/translang.v13i1.834.
Testo completoAbstract (sommario):
On new rhetorics and linguistics of the text
Rhetorics occupied a large space in the fields of philosophical, critical, literary and linguistic knowledge in Arabic studies and modern literary and linguistic currents. The various literary and critical schools have sought to complement the vision, and open ways to expand understanding and analysis of the text by adding critical and technical theories to serve the general meaning of dealing with the literary text. The research raises a number of methodological and cognitive questions, centered around the rhetorical lesson, reading the literary text, and the secret of changing the mechanisms of discourse analysis in various studies. Is it possible for a general rhetoric that combines the data of the old rhetoric and the new rhetoric to appear in the reading of the text? The research also dealt with the relationship between rhetoric and stylistics on the one hand, and rhetoric and text science, or the so-called new rhetoric.
7
Koban, John E. "“Guard Your Tongue:” Lashon Hara and the Rhetoric of Chafetz Chaim". Journal of Communication and Religion 40, n. 2 (2017): 22–42. http://dx.doi.org/10.5840/jcr201740210.
Testo completoAbstract (sommario):
This article explores an understudied aspect of Jewish rhetoric—restrictions against speaking lashon hara (evil speech, libel, gossip)—to contribute to the field’s understanding of Jewish rhetorical traditions. In reading Rabbi Yisrael Meir Kagan’s (1838-1933) treatise Chafetz Chaim (1873), this article shows how Jewish speech laws function as an ontological, nonagonistic, and ethical community-oriented rhetoric. In reading the Chafetz Chaim, this article shows that Kagan’s exigency in compiling the speech laws was in response to anti-Semitism and Enlightenment era Haskalah Judaism. The dialogic rhetoric found in Chafetz Chaim provides ethical and methodological lessons for contemporary rhetorical scholars, lessons that resonate with important twentieth century Jewish rhetorics.
8
Glascott, Brenda. "Revising Letters and Reclaiming Space: The Case for Expanding the Search for Nineteenth-Century Women’s Letter-Writing Rhetoric into Imaginative Literature". College English 78, n. 2 (1 novembre 2015): 162–82. http://dx.doi.org/10.58680/ce201527549.
Testo completoAbstract (sommario):
The gendered rhetorical constraints imposed on female writers in mid-nineteenth-century letter-writing manuals are challenged by the representations of letter writing in Susan Warner’s The Wide, Wide World and Maria Cummins’s The Lamplighter, popular mid-century novels. By investigating imaginative literature by women as a site of women’s rhetoric, feminist historians of rhetoric can recognize that the battlefield for expanding women’s rhetorical agency in the mid-nineteenth century is not primarily located at the division between domestic and public realms—the site emphasized in current histories of women’s rhetoric—but is interior, where letter-writing rhetorics seek to police habits of mind.
9
Ramsey, Shawn. "A Reevaluation of Alcuin’s Disputatio de rhetorica et de virtutibus as Consular Persuasion: The Context of the Late Eighth Century Revisited". Journal for the History of Rhetoric 19, n. 3 (1 settembre 2016): 324–43. http://dx.doi.org/10.5325/jhistrhetoric.19.3.0324.
Testo completoAbstract (sommario):
ABSTRACT Alcuin’s Rhetoric possesses a singular relationship to the history of rhetoric and to its own unique historical period. The puzzlingly diverse evaluations of the Rhetoric’s purpose and “importance” are often clouded by the question of its subsequent historical influence. The purpose of the present argument is to present contextualizing information based on newly emerging historical data surrounding the mid-790s, the date of the Rhetoric’s composition, and its Augustinian influence. Alcuin’s Rhetoric is an early example of consular rhetoric to “advise the prince” that forms, in itself, a deliberative argument regarding a very specific set of historical exigencies that relate to legal policies toward unconverted subjects in the Carolingian empire. Alcuin’s motivation for the composition of the Rhetoric can be understood in the historically imminent adoption of the Saxon Code and its contradiction of the rhetorical counsel found in Augustine’s De Catechizandis Rudibus.
10
Bengtson, Erik, e Mats Rosengren. "A Philosophical-Anthropological Case for Cassirer in Rhetoric". Rhetorica 35, n. 3 (2017): 346–65. http://dx.doi.org/10.1525/rh.2017.35.3.346.
Testo completoAbstract (sommario):
In this article we argue that Ernst Cassirer's philosophy of symbolic forms is an indispensible philosophical-anthropological companion to rhetoric. We propose that appropriating Cassirer's understanding of symbolic forms enables rhetoric to go beyond the dominant perspective of language oriented theory and fully commit to a widened understanding of rhetoric as the study of how social meaning is created, performed and transformed. To clearly bring out the thrust of our enlarged rhetorical-philosophical-anthropological approach we have structured our argument partly as a contrastive critique of Thomas A. Discenna's recent (Rhetorica 32/3; 2014) attempt to include Cassirer in the rhetorical tradition through a reading of the 1929 debate in Davos between Cassirer and Martin Heidegger; partly through a presentation of the aspects of Cassirer's thought that we find most important for developing a rhetorical-philosophical-anthropology of social meaning.
11
Isa, Atika Try Harini. "Analisis Bukti Retorika Pidato Nadiem Makarim pada Hari Guru Nasional 2019". JURNAL LENSA MUTIARA KOMUNIKASI 6, n. 1 (26 giugno 2022): 127–38. http://dx.doi.org/10.51544/jlmk.v6i1.2942.
Testo completoAbstract (sommario):
The rhetoric theory is a communication theory that has been used since Ancient Greek. Aristotle was the first theorist who considered rhetoric as an art & studied rhetorics in a serious manner. According to Aristotle, rhetoric is the discovery of the available means of persuasion in every way. Rhetoric is a proof or indication of whether a speaker is great at executing persuasive messages in every form such as speech, message, or text. One of the most important concepts in rhetoric is rhetorical proof by Aristoteles. There are two kinds of rhetorical proofs, artistic & non-artistic proof. These proofs according to Aristotle are divided into three forms, ethos or ethical proof is the speaker’s credibility, pathos or emotional proof is the speaker’s emotion that showed, & logos or logic proof is an argumentation or rationalization which made sense to the audience. A good speaker is someone who uses all three of the artistic rhetorical proofs when speaking. This study aimed to analyze the artistic rhetorical proofs in the speech of The Minister of Education & Culture of Indonesian Republic on The National Teacher’s Day 2019. This study also aimed to complete the previous study which only discussed the five canons of the rhetoric of this speech. The method used in this study was qualitative descriptive, by analyzed the artistic rhetorical proofs of the speech of Republic Indonesia’s Minister of & goodwill, pathos by showing admiration, indignation, friendliness, confidence and anger, and logos in both of its forms, enthymeme, and example.
12
Reames, Robin. "The μῦθος of Pernicious Rhetoric: The Platonic Possibilities of λογός in Aristotle's Rhetoric". Rhetorica 30, n. 2 (2012): 134–52. http://dx.doi.org/10.1525/rh.2012.30.2.134.
Testo completoAbstract (sommario):
This essay argues that Plato's use of narrative conceals within Socrates' explicit rejection of rhetoric an implicit authorial endorsement, manifested in the dialectical and rhetorical failures surrounding Socrates' deliberations over logos. I suggest that Aristotle's Rhetoric is consonant with Plato's view in its general affirmation of rhetoric's power, utility, and necessity as well as in its specific recommendations regarding logos. I employ Martin Heidegger's explication of logos in Aristotle to illuminate how the term conforms to Plato's implicit position regarding logos and rhetoric. This interpretation entails an expanded meaning of logos as it is found in Rhetoric, assigning it a more primary, pre-logical, oral content.
13
Jiménez, Alfonso Martín. "Rhetoric, Dialectic, and Literature in the Work of Francisco Sánchez, El Brocense". Rhetorica 13, n. 1 (1995): 43–59. http://dx.doi.org/10.1525/rh.1995.13.1.43.
Testo completoAbstract (sommario):
Abstract: Francisco Sánchez wrote two rhetorical tieatises to facilitate the interpretation of the work of poets and orators: De arte dicendi (1556) and Organum dialedicum et rhetoricum (1579). In 1556 El Brocense adhered to the classical categories of rhetoric, but in 1579 he adopted the division proposed by Peter Ramus: that is, he assigned inventio and dispositio to dialectic and elocutio and pronuntiatio to rhetoric. In De arte dicendi as well as in Organum dialedicum et rhetoricum, El Brocense demonstiated the validity of the rules ef inventio and dispositio in the composition and interpretation of literary works. His tieatises thus show the influence of rhetoric and dialectic on the interpretation of classical literature in his day.
14
Sujoko, Anang, Muhtar Haboddin e La Ode Machdani Afala. "Anies Baswedan’s Rhetoric amid Political Polarization for COVID-19 Handling in Jakarta, Indonesia". Jurnal Komunikasi: Malaysian Journal of Communication 38, n. 3 (30 settembre 2022): 54–69. http://dx.doi.org/10.17576/jkmjc-2022-3803-04.
Testo completoAbstract (sommario):
Political leaders worldwide used a diverse model of communication during the COVID-19 pandemic. Rhetoric becomes an important aspect to comprehend the particular elite communication model. This article discusses Anies Baswedan’s political rhetoric in COVID-19 handling wherein some cases contradict central government policies. Given the increasing political polarisation in Jakarta, Baswedan has become one of the most controversial actors in the national political arena. We use a political rhetorical analysis approach to understand Baswedan’s political actions and rhetoric. Furthermore, we determine that Baswedan’s model of rhetoric political communication is consistent and different from most political elites whose deliberative style is more dominant. Baswedan appears to employ a different type of rhetoric when countering the central government’s opinion and gaining public support. In the former, Baswedan primarily applies the type of bureaucratic rhetoric, which tends to be more technical. Conversely, Baswedan tends to choose the rhetorical style of advice when narrating the idea of handling the COVID-19 outbreak. Moreover, the COVID-19 outbreak provides important momentum for Baswedan to improve his image as an elite political personality and as the governor of Jakarta. Our study significantly contributes to understanding rhetoric as an important model for elite political communication in the face of crises, such as the COVID-19 pandemic, and comprehending rhetoric’s impact on the elite and society. Keywords: Political rhetoric, Anies Baswedan, political polarisation, COVID-19, Jakarta.
15
Miller, Carolyn R. "The Polis as Rhetorical Community". Rhetorica 11, n. 3 (1993): 211–40. http://dx.doi.org/10.1525/rh.1993.11.3.211.
Testo completoAbstract (sommario):
Abstract: Although “community” has become an important critical concept in contemporary rhetoric, it is only implicit in ancient rhetorics. In the rhetorical thought of the sophists, Plato, and Aristotle, the polis stands as a presupposition that was both fundamental and troublesome. Various relationships between the faculty of speech and the social order are revealed in different tellings of the history of civilization by Protagoras, Plato, and Aristotle, as well as in more formal discussions of rhetoric and politics. These ancient disagreements about the nature of community can help us reformulate the current debate between liberalism and communitarianism. A rhetorical community as a site of contention can be both pluralist and normative.
16
Kennerly, Michele, e Kathleen S. Lamp. "State of the Scholarship in Classics on Ancient Roman Rhetoric". Journal for the History of Rhetoric 20, n. 1 (gennaio 2017): 100–112. http://dx.doi.org/10.5325/jhistrhetoric.20.1.0100.
Testo completoAbstract (sommario):
ABSTRACT Limiting ourselves to scholarly books published in English from 2009–2016, we survey classics scholarship about rhetoric in ancient Rome from the late republic through the early empire. We seek traditional threads and growing trends across those works that advance our understanding of rhetoric’s practical, theoretical, and material manifestations during that time of tumult and transition. We begin broadly, using companion books to delineate three structural pillars in the scholarship: rhetoric as a formal cultural system, the republic as subject to ruptures and reinventions, and Cicero as a foremost statesman of the late republic. Then we move into scholarship that draws upon nontraditional rhetorical objects, such as art, and that moves into increasingly vibrant areas of interest in rhetoric, such as the senses. Overall, we find that classicists writing about ancient Roman rhetorical culture share with their counterparts in rhetoric an urge to test old verities and to add historical depth to larger scholarly turns within the humanities.
17
Bhusal, Purna Chandra. "Loss and Recovery of ‘Substance’ in Greco-Roman Rhetoric". Batuk 9, n. 2 (28 luglio 2023): 63–75. http://dx.doi.org/10.3126/batuk.v9i2.57034.
Testo completoAbstract (sommario):
This article attempts to delineate the Greco-Roman history of rhetoric in light of the concept of ‘substance’. It examines how Greco-Roman Rhetoric, while traveling from Plato to Aristotle to Cicero to Quintilian, encounters debates and dialogues regarding the issues of essence, meaning, and purpose of rhetoric. Therefore, this article does a qualitative textual analysis of five texts: Phaedrusorgias by Plato (2002, 1864), On Rhetoric by Aristotle (n.d.), Oratory and Orators by Cicero (1875), and Institutio Oratoria by Quintilian (2013). In order to unravel the journey of Greco-Roman rhetorical substance, these texts have been analysed and interpreted from three different points of view: substance in rhetoric/oratory, substance in the language of rhetoric/oratory, and substance in rhetoricians/rhetor/orator. The article concludes that in the history of Greco-Roman rhetoric, Plato nullifies substance, Aristotle adds substance, Cicero amplifies substance, and Quintilian multiplies substance. The article not only tracks the history of Greco-Roman rhetoric from the perspective of substance but also opens new avenues for further research.
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Smith, Tania Sona. "The Lady's Rhetorick (1707): The Tip of the Iceberg of Women's Rhetorical Education in Enlightenment France and Britain". Rhetorica 22, n. 4 (2004): 349–73. http://dx.doi.org/10.1525/rh.2004.22.4.349.
Testo completoAbstract (sommario):
Abstract The Lady's Rhetorick is a well-developed rhetorical handbook for women that appears in print at a surprising time and place in British rhetorical history, when there were few precedents for rhetorical treatises addressed to women. This rare and relatively unknown handbook includes a feminist argument for the inclusion of women within the realm of rhetoric, through addressing its instruction to women, defining rhetoric in gender-inclusive ways, and including examples of women's rhetorical practice. It adapts Classical and French rhetorical traditions through strategies that are potentially effective with its female, English audience. Thus its publication was a bold and strategic contribution to women's and men's rhetorical culture within the context of contemporary gender ideology and educational change. The handbook's uniqueness and rarity should be viewed by scholars as the tip of an iceberg, signaling that a significant amount of women's informal rhetorical practice and education could have been acknowledged in its own time as “rhetorical.”
19
Henderson, Ian H. "Speech representation and religious rhetorics in Philostratus' Vita Apollonii". Studies in Religion/Sciences Religieuses 32, n. 1-2 (marzo 2003): 19–37. http://dx.doi.org/10.1177/000842980303200102.
Testo completoAbstract (sommario):
Philostratus' Vita Apollonii is structured by the stylistic distinction, older than Aristotle, between composed and improvisational rhetorics. Philostratus extends this bipolar theory of rhetorical styles to define for Apollonius a religious discourse beyond sophistic rhetoric, marked by silence and oracular speech. The Vita represents and evaluates speech in a variety of rhetorical modes and voices, especially those of Apollonius and the narrator. The whole continuum from vulgar lies, through sophistic rhetoric to Pythagorean or Delphic oracle is exemplified inside the range of Apollonius' own speech habits as Philostratus represents them. Whatever its merits as historical biography, Philostratus' narrative methodically interprets key possibilities of eccentric religious and political speech in the Roman Empire.
20
DEMEYERE, EWALD. "ON BWV1080/8: BETWEEN THEORY AND PRACTICE". Eighteenth Century Music 4, n. 2 (settembre 2007): 291–99. http://dx.doi.org/10.1017/s1478570607000966.
Testo completoAbstract (sommario):
The application of rhetoric to music had special significance in the seventeenth century and in the first half of the eighteenth century. The discipline of classical Greek oratory, originally dealing with how to make and execute a speech, formed the basis for the rules of composition and performance, especially in German-speaking lands. During this period the influence of rhetorical principles on all parameters of music was commonplace; not only did a vast number of treatises on rhetoric in music emerge, but the central educational programme taught in the Latin schools and the universities included both musica and rhetorica among the seven artes liberales. That rhetoric was also a fundamental part of Bach’s music-making is shown by the following testimony from Johann Abraham Birnbaum (1702–1748), Professor of Poetics and Rhetoric at Leipzig: ‘He so perfectly understood the resemblance which the performance of a musical piece has in common with rhetorical art that he was listened to with the utmost satisfaction and pleasure when he discoursed of the similarity and agreement between them; but we also wonder at the skilful use he made of this in his works’.
21
Poel, Marc van der. "Renaissance-Rhetorik, Renaissance Rhetoric". Rhetorica 13, n. 2 (1995): 213–17. http://dx.doi.org/10.1525/rh.1995.13.2.213.
Testo completo
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MEDJEDOUB, Rima. "Rhetoric and Persuasion from the Classical Era Through the Modern Age". Milev Journal of Research and Studies 3, n. 1 (30 giugno 2017): 49–62. http://dx.doi.org/10.58205/mjrs.v3i1.562.
Testo completoAbstract (sommario):
Rhetoric is the art of persuasion. The rhetorical theory offers a method for discovering the means of persuasion in discourse. Sincethe classical period up to the introduction of the new rhetoric, the views and perceptions have altered immensely in a myriad of ways.Consequently, I suggest, in order to overcome the complexity of understanding the rhetorical theory and its application, to gothrough the rhetoric’s history which has always been focused on areas pertinent to persuasion. In this overview, I avoided to dealwith the contemporary theories (and leave them to another occasion) because in the turn of the twentieth century, the newrhetoric broke down with the old tradition, the emphasis on persuasion, and new meanings and theories have promulgated in aquantity and audacity unprecedented in the history of rhetoric that the scope of the present article does not allow to cover.
23
Mao, Luming. "Thinking beyond Aristotle: The Turn to How in Comparative Rhetoric". PMLA/Publications of the Modern Language Association of America 129, n. 3 (maggio 2014): 448–55. http://dx.doi.org/10.1632/pmla.2014.129.3.448.
Testo completoAbstract (sommario):
Any modest attempt in comparative rhetoric to think beyond aristotle and beyond a single culture is enough to reveal Diversity in the use of language to converse, to instruct, and to persuade and in the concepts and theories developed to inform language practices. Since the publication, in 1971, of Robert Oliver's Communication and Culture in Ancient India and China, one of the early studies that recognized the need for and benefits of studying non-Euro-American rhetorics, comparative rhetoric has made significant advances as interest in moving beyond Euro-American-centrism in studies of rhetoric steadily grows. Comparative rhetoric, committed to different ways of knowing and speaking and to different forms of inquiry, investigates across time and space communicative practices that frequently originate in noncanonical contexts and are often marginalized, forgotten, or erased altogether. Acting in response to globalization, comparative rhetoric aims to transform dominant rhetorical traditions and paradigms. As an interdisciplinary enterprise, it intersects with cognate studies and theories to challenge the prevailing power imbalances and patterns of knowledge production.
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Ilqar, Mammedli Aysel. "Artistic Discourse and Rhetoric Means". International Journal of English Linguistics 5, n. 6 (30 novembre 2015): 164. http://dx.doi.org/10.5539/ijel.v5n6p164.
Testo completoAbstract (sommario):
<p>The article investigates the rhetoric means that are used to adorn the artistic discourse. Adorning of the speech means to delever the artistic discourse to a reader by using various rhetoric means. This problem involved the attention of the rhetorics in ancient Greek, Rome etc., and they have interesting thoughts about adorning the speech by using rhetoric means. In those times the stated problem was introduced on political, law-court, and other speeches. In modern times this problem is also in the air. As the cognitive linguitics developes the problem that was proposed by the Roma rhetorics are investigated basing on conscious, mind frames. The article deals with the three main factors that can be introduced by a speaker. They are admonition, evocation and inspiration. These three factors have special importance in the artistic discourse. So, to adorn the speech is the main rhetoric means. The author states that the adorned speech gives the reader a special kind of inspiration and attracts the reader’s attention more effectively. Different lexical and syntactical constructions (for example, word order, lexical repetitions, inversion, chiasm etc.) as well as colorful figurative can be used as rhetorical means. The author tries to explain the importance of rhetoric means in the artistic discourse using some of the rhetoric means in the article. Gesture, mimics and others can also help to increase the effectiveness of the speech.</p><p>Having investigated the problem the author comes to the conclusion using the figurative, rhetoric means the speaker tries to increase the effectiveness of the information. The author claims that if the artistic discourse is attractive, the listener listens to it attentively, believes in it and remembers it easily. To create the figurative speech means that not depending on the educational level everyone perceives the speech and enjoys listening to it.</p>
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Oesterreich, Peter L. "Thesen zum homo rhetoricus und zur Neugestaltung der Philosophie im 21. Jahrhundert". Rhetorica 20, n. 3 (2002): 289–98. http://dx.doi.org/10.1525/rh.2002.20.3.289.
Testo completoAbstract (sommario):
The following thirteen theses expose the anthropology of the homo rhetoricus and attempt to outline a new design of philosophy for the 21st century: I. Man is a rhetorical being. - II. The general power of speech exists as a fundamental and universal phenomenon in human life world and is the necessary foundation of all artificial rhetoric. - III. Man as homo rhetoricus is the main object of a fundamental, rhetorical anthropology. - IV. The categories of classical rhetoric have a heuristic function with respect to the anthropology of the homo rhetoricus. - V. The five basic faculties of invention, disposition, elocution, memory and performance form a heuristic pattern for a fundamental, rhetorical conception of spirit (Geist). - VI. The (post-)modern existence of homo rhetoricus is dominated by the figure of irony. - VII. Ironic alterity also designates the culture in the beginning of the 21st century. - VIII. The danger of an unlimited postmodern irony consists of an infinite ironical regress. - IX. Philosophy in general is also a creation of the homo rhetoricus. - X. The rhetorical metacritique of philosophy is directed against classical metaphysics as well as against its antagonist - postmodern deconstruction . - XI. Both - the supposed evidence of dogmatic metaphysics and the neosophistical evidence of non-evidence are contingent. - XII. The rhetorical enlightenment does not aim at a pure postmodern deconstruction of philosophy but consequently reaches forward to its fundamental, rhetorical reconstruction. - XIII. A rhetorically well-informed and enlightened metaphysics represents a new and positive mode of existence of the homo rhetoricus.
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Bohunická, Alena. "Civic rhetoric and social inclusion". Journal of Linguistics/Jazykovedný casopis 73, n. 1 (1 giugno 2022): 51–64. http://dx.doi.org/10.2478/jazcas-2022-0027.
Testo completoAbstract (sommario):
Abstract The subject of the study is current civic rhetoric with regard to the inclusive rhetorical mechanisms employed in it. In classical rhetoric, we rely on the Aristotle’s deliberative type of rhetoric. We are interested in the citizen’s predisposition for involvement in deliberation (deliberative competence including its rhetorical aspect), the identity of rhetorical deliberative subjects, as well as the rhetorical procedures and genres in civic rhetoric. We work on the assumption that inequality of deliberation actors is the impetus for the creation of inclusive rhetoric. In this paper we distinguish three functions of inclusive rhetoric: (1) coordination function (coordination of various individual or group interests, opinions, intentions), (2) compensatory function (compensating for knowledge, information and other deficits) and (3) solidarity function (strengthening collectivity as a prerequisite for the influence and success of proposals in the negotiation phase of civic rhetoric. These particular functions characterize inclusive rhetoric in the public debate phase of civic rhetoric (i.e., deliberation in its own sense). We characterize and illustrate them through the rhetorical speeches and deliberative practices of the founder of the civic initiative IG24.
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Bjerggaard Nielsen, Esben. "Generationsanklager – konflikt, følelser og ungdomsaktivisme". Rhetorica Scandinavica, n. 82 (1 settembre 2021): 17–33. http://dx.doi.org/10.52610/blib3488.
Testo completoAbstract (sommario):
Compared to rhetorical defenses the rhetoric of accusations has not garnered much attention from rhetorical critics over time. Two common threads in existing approaches to accusatory rhetoric are a link to an underlying affirmative motive and a view of accusations as a rhetorical genre. However, these threads have not been fully developed so far. This article takes its point of departure in Carolyn Millers rhetorical theory of genre and Celeste Michelle Condit’s work with angry public rhetorics in order to reveal the social motive of the accusatory genre. The argument here is that the main motive can be found in a desire for corrective action, but is further supported by a definitory and moral motive. This is then used as a basis for treating generational accusations as a specific form of accusation as well as analyzing it in relation to Greta Thunberg’s rhetorical accusations of older generations in the climate change debate
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Nordstrom, Georganne. "Pidgin as Rhetorical Sovereignty: Articulating Indigenous and Minority Rhetorical Practices with the Language Politics of Place". College English 77, n. 4 (1 marzo 2015): 317–37. http://dx.doi.org/10.58680/ce201526921.
Testo completoAbstract (sommario):
Pidgin, the Creole identified with “Local” culture in Hawaii, is seldom discussed in terms of its connection to the Hawaiian language and the ways it affirms Native identity.—Using Indigenous rhetorics and language politics as frames, I articulate Native Hawaiians’ adoption of Pidgin as acts of Ellen Cushman’s cultural perseverance and Scott Richard—Lyons’s rhetorical sovereignty. Using the poem “The Question,” written in Pidgin by Hawaiian poet Noelle Kahanu as an example of Indigenous rhetoric, I discuss how teaching—it through this lens, compared to a minority rhetoric lens, captures different histories and experiences and engenders critical awareness of the identities students perform.
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Gross, Daniel M. "Caussin's Passion and the New History of Rhetoric". Rhetorica 21, n. 2 (2003): 89–112. http://dx.doi.org/10.1525/rh.2003.21.2.89.
Testo completoAbstract (sommario):
Nicolaus Caussin's Eloquentia sacrae et humaneae parellela (1619) forges a distinctly modern history of rhetoric that ties discourse to culture. What were the conditions that made this new history of rhetoric possible? Marc Fumaroli has argued that political exigency in Cardinal Richelieu's France demanded a reconciliation of divergent religious and secular forms of eloquence that implicated, in turn, a newly "eclectic" history of rhetoric. But political exigency alone does not account for this nascent pluralism; we also need to look at the internal dynamics of rhetorical theory as it moved across literate cultures in Europe. With this goal in mind, I first demonstrate in this article how textbooks after the heady days of Protestant Reformation in Germany tried in vain to systematize the passions of art, friendship, and politics. Partially in response to this failure, I then argue, there emerged in France a new rhetoric sensitive to the historical contingency of passionate situations. My claim is not simply that rhetoric is bound to be temporal and situational, but more precisely that Caussin initiates historical rhetorics: the capacity to theorize how discourse is bound to culture in its plurality and historical contingency.
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Tunberg, Terence O. "What Is Boncompagno‘s ‘Newest Rhetoric’?" Traditio 42 (1986): 299–334. http://dx.doi.org/10.1017/s0362152900004116.
Testo completoAbstract (sommario):
The intensification of intellectual endeavour which characterises the twelfth century is manifested in the art of rhetoric no less than in the other fields of learning. Two new types of theoretical manual represent the trends of twelfth-century rhetoric: the artes dictandi, which apply rhetorical doctrine to the composition of letters and documents, and the artes poetrie, which are primarily concerned with the writing of verse. This creative momentum continued after 1200, particularly in Italy, where dictamen underwent rapid development. There the ars notarie emerged as a semi-autonomous discipline, which was exclusively devoted to the composition of legal documents. Moreover, Italian dictatores of the thirteenth century began to turn their attention to secular speeches, creating a new offshoot of dictamen which is sometimes called the ars arengandi. Boncompagno of Signa's Rhetorica novissima (finished in 1235) is by far the most ambitious of these new treatises on public speaking. Most of the early works on oratory are collections of models, consisting either of exordia or of entire speeches. The Rhetorica novissima, however, not only provides models, but attempts to lay out a completely new theoretical foundation for the art of speech-making.
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Aouad, Maroun. "La doctrine rhétorique d'Ibn Riḍwān et la Didascalia in Rhetoricam Aristotelis ex glosa Alpharabii". Arabic Sciences and Philosophy 7, n. 2 (settembre 1997): 163–245. http://dx.doi.org/10.1017/s0957423900002344.
Testo completoAbstract (sommario):
Striking similarities, often literal, between Ibn Riḍwan's Book on the Application of Logic in the Sciences and Arts and the Didascalia in Rhetoricam Aristotelis ex glosa Alpharabii lead to suppose that the first of these treatises has preserved something of the Arabic source of the second one, the Great Commentary on the Rhetoric by al-Fārābī, and to question on the originality of Ibn Riḍwan's rhetorical doctrine. In this paper, the texts on rhetoric of Ibn Riḍwan's treatise are edited, translated and placed in front of their correspondents of the Didascalia. They are then analysed and classified depending on their proximity and distance to the Didascalia. It appears that Ibn Riḍwān has, as the Didascalia, a system of the means of the persuasion which puts on the same level eight non pathetical means external to the speech, the enthymeme and the example. Nervertheless, one has also to note that Ibn Riḍwan's theory of rhetoric is radically different from Didascalia's: on the one side, a general rhetoric – non limited to specific activity, means, listeners and objects; on the other side, a special rhetoric, with such limitations. On the basis of these similarities and differences, I shall treat, in the next issue of A.S.P., the degree of dependence of Ibn Riḍwān's rhetorical doctrine towards the Didascalia, and the project underlying his work.
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Helmbrecht, Brenda M., e Meredith A. Love. "The Bust in’ and Bitchin’ Ethe of Third-Wave Zines". College Composition & Communication 61, n. 1 (1 settembre 2009): 150–69. http://dx.doi.org/10.58680/ccc20098309.
Testo completoAbstract (sommario):
Our article seeks to integrate alternative voices into traditional rhetorical study by turning to Bitch and BUST, two mainstream zines that serve as dynamic examples of young women’s rhetoric in action. We believe these zines are shaping the present and future of women’s rhetoric. Their most significant contribution to the understanding of women’s rhetoric is located in the way they accommodate ethotic constructions that are at once contradictory and complementary. While these texts can seem abrasive and perhaps even outrageous, the ways in which the writers shape their ethe can teach rhetoricians and teachers of rhetoric and writing about the modes of argumentation practiced by this subculture of the current feminist movement, one which is firmly grounded in the larger public sphere.
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Hallenbeck, Sarah. "Toward a Posthuman Perspective: Feminist Rhetorical Methodologies and Everyday Practices". Journal for the History of Rhetoric 15, n. 1 (1 gennaio 2012): 9–27. http://dx.doi.org/10.5325/jhistrhetoric.15.1.0009.
Testo completoAbstract (sommario):
ABSTRACT This article considers the emergence of methodological patterns, or “sanctioned narratives,” within feminist rhetorical historiography, arguing that with just a few exceptions these patterns have anchored our work to conceptions of the woman-as-rhetor exercising deliberate, strategic agency against her world, rather than within it. While this conception has been enormously productive in redefining what “counts” in the history of rhetoric, it also constrains our attempts to pursue broader methodological projects that take as their subject the interworkings of rhetoric, power, and gender. After describing the ways that existing methodological patterns have become entrenched, this article offers one method for shifting our commitments, a feminist-materialist methodology. Influenced by theories of posthuman agency and by actor-network theory, this method can help feminist rhetoricians pursue broader conceptions of rhetoric that will allow us to intervene more effectively in the rhetorical production and transformation of gender relations and power dynamics.
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Knappe, Gabriele. "Classical rhetoric in Anglo-Saxon England". Anglo-Saxon England 27 (dicembre 1998): 5–29. http://dx.doi.org/10.1017/s0263675100004774.
Testo completoAbstract (sommario):
This passage fromThe Wandererdemonstrates some of the rhetorical techniques which have been noted in Old English texts. Its most striking features are the rhetorical questions and the figure ofanaphorawhich is produced by the repetition of ‘Hwær’. Another rhetorical element is the use of the theme(topos)ofubi sunt(‘where are…?’) to lament the loss of past joys. In classical antiquity, features such as these, which served to create effective discourse, were the products ofars rhetorica. This art was distinguished from the more basic subject ofars grammaticain that rhetoric, the ‘ars … bene dicendi’ (Quintilian,Institutio oratoriaII.xvii.37), aimed at thegoodproduction of text (for oral delivery) with the aim of persuading the listeners to take or adopt some form of action or belief, whereas grammar, the ‘recte loquendi scientia’, was responsible forcorrectspeech and also for the interpretation of poetical texts (‘poetarum enarratio’: Quintilian,Institutio oratoriaI.iv.2). In terms of classical rhetoric, the above passage fromThe Wanderercould be analysed according to the three phases of the production of a text(partes artis)which pertain to both written and oral discourse:inventio(finding topics such as theubi sunt),dispositio(arranging the parts of the text) andelocutio(embellishing the text stylistically, for example with rhetorical questions and other figures and tropes).How and under what circumstances did the Anglo-Saxons acquire their knowledge of how to compose a text effectively?
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Lu, Xing. "Contestation of Rhetoric within the Chinese Tradition: An Overview of Confucian Moralistic Rhetoric, Daoist Transcendental Rhetoric, and Mohist Utilitarian Rhetoric". Journal for the History of Rhetoric 22, n. 2 (maggio 2019): 125–38. http://dx.doi.org/10.5325/jhistrhetoric.22.2.0125.
Testo completoAbstract (sommario):
ABSTRACT This paper reviews and compares diverse rhetorical conceptualizations within Chinese rhetorical tradition during the fifth to third century B.C.E. Textual evidence shows that three schools of thoughts, namely Confucianism, Daoism, and Mohism, have contested with and challenged one another on the components and functions of rhetoric. Confucianism is more concerned with the moral character of the speaker while Mohism claims that rhetoric is used for mutual benefit and contains a rational element. Daoism, on the other hand, approaches rhetoric with a transcendental and dialectical outlook. This overview demonstrates the multi-faceted characteristics of ancient Chinese rhetoric.
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Jouanno, Corinne. "Michael Psellos on Rhetoric". Studia Universitatis Babeș-Bolyai Theologia Orthodoxa 66, n. 1 (30 giugno 2021): 217–38. http://dx.doi.org/10.24193/subbto.2021.1.12.
Testo completoAbstract (sommario):
"The present paper is focused on Psellos’ letters, which contain a number of remarks on his role as a teacher of rhetoric and as a rhetor active at the imperial court, as well as many comments on his correspondents’ and his own style – including considerations on kinds and levels of style, Atticism and sophistry, and judgements on the great rhetorical models of the past. The examination of all these passages makes it possible to highlight the way Psellos constructs his own image as an expert in rhetoric, familiar with Hermogenean theories, but also heavily influenced by Dionysios of Halikarnassos’ aesthetic conceptions. The great diversity of models with whom he identifies testifies to his stylistic versatility and his frequent adoption of a polemical stance can be read as a claim to independence of mind and originality. Keywords: rhetoric, epistolary genre, levels of style, aesthetic, Atticism. "
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Hou, Guojin. "Puzzles for pragmatics and rhetoric and advent of pragma-rhetoric". International Review of Pragmatics 12, n. 2 (19 agosto 2020): 246–71. http://dx.doi.org/10.1163/18773109-01202003.
Testo completoAbstract (sommario):
Abstract No other interdisciplinary issue has inspired a greater debate than the pragmatics-rhetoric border. This paper explores the pragmatics-rhetoric boundary issues and the possibility of marrying pragmatics to rhetoric for pragma-rhetoric. It first addresses the twenty ‘puzzles’ or predicaments the past studies of pragmatics and rhetoric have met with. It is held that similarities between the two disciplines make ‘pragma-rhetoric’ possible and their differences serve as the conditions for their inter-complementarity. Then we discuss some misunderstandings about pragma-rhetoric integration. Due to the alikeness of speech acts, pragmatic acts and rhetoric acts, we forward ‘pragma-rhetorical act’ (PRA) for an umbrella term in the emerging ‘pragma-rhetoric’. Finally we formulate the academic tasks and features of the interdiscipline, with a ‘standard paradigm’ and two ‘sub-paradigms’ of pragma-rhetorical research.
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Rapp, Christof. "Fallacious Arguments in Aristotle’s Rhetoric II.24". History of Philosophy and Logical Analysis 15, n. 1 (5 aprile 2012): 122–58. http://dx.doi.org/10.30965/26664275-01501006.
Testo completoAbstract (sommario):
Just as Aristotelian dialectic sharply distinguishes between real and fallacious arguments, Aristotelian rhetoric distinguishes between real and fallacious enthymemes. For this reason Aristotle’s Rhetoric includes a chapter – chapter II.24 – that is exclusively devoted to what Aristotle calls “topoi” of fallacious enthymemes. Thus, the purpose of this chapter seems to be equivalent to the purpose of the treatise Sophistici Elenchi, which attempts to give a complete list of all possible types of fallacious arguments. It turns out that, although the Rhetoric’s list of fallacious types of rhetorical arguments basically resembles the list from the Sophistici Elenchi, there also are some striking differences. The paper tries to account for the relation between these two, more or less independent, Aristotelian approaches to the phenomenon of fallacious arguments. Can one of these two lists be seen as the basic or original one? And what is the point in deviating from this basic list? Are all deviations occasioned by the specific contexts of the rhetorical use on the one hand, and the dialectical on the other? Or do the two lists display different (or even incoherent) logical assumptions? Even an only tentative answer to this set of questions will help to clarify another but closely related scholarly problem, namely the relation between the Rhetoric’s list of topoi for real enthymemes and the Topics’ list of topoi for real dialectical arguments. It will also help to account for the general place of fallacious arguments within Aristotle’s dialectic-based approach the rhetoric.
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Kearney, Michael R. "Melanchthon’s Didactic Genre and the Rhetoric of Reformation". Rhetorica 40, n. 1 (2022): 23–42. http://dx.doi.org/10.1525/rh.2022.40.1.23.
Testo completoAbstract (sommario):
As professor of Greek and theology at the University of Wittenberg, Philip Melanchthon (1497–1560) authored three of the most important rhetorical textbooks of his era. Melanchthon’s addition of a new genre of rhetoric, the didactic, to the classical genres of demonstrative, judicial, and deliberative oratory illuminates his view of rhetoric as an instrument for the renaissance and reformation of traditions and institutions. Cultivating faculties of judgment and understanding was Melanchthon’s prescription for survival amid theological and political chaos—a prescription that continues to hold value for rhetors in the current historical moment.
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Hudler, Melissa. "“Rapt with sweet pleasure”: The Rhetoric of Dance in Sir John Davies’ Orchestra or A Poem of Dancing". Ben Jonson Journal 25, n. 2 (novembre 2018): 149–72. http://dx.doi.org/10.3366/bjj.2018.0222.
Testo completoAbstract (sommario):
This article examines the trope of dance in Orchestra or a Poem of Dancing, specifically the ways in which dance functions as a form of rhetoric and, ultimately, out-performs the seduction rhetoric of Antinous. Presented literally and metaphorically, dance as the subject of Antinous' rhetoric repels Penelope, while the image of dance that appears in Love's mirror enraptures her so strongly that she esteems the weaving and unweaving of bodies above her own weaving and unweaving of thread. This activity of chaste waiting is attended to also in metaphorical terms, as it provides a parallel with the ongoing weaving and simultaneous unweaving of Antinous' argument that Penelope should dance with him. The conclusion reached is that the verbal rhetoric of Antinous, while theoretically sound in its rhetorical characteristics and presentation, fails to sway Penelope. Ultimately, it is dance that proves the successful rhetor, as it performs eloquently and persuasively to move Penelope's mind toward accepting dance as a virtuous and noble activity, indeed moves her to be “rapt with sweet pleasure” at the sight of its measured oration. Framed in a delineation of the shared qualities of rhetoric and dance, this argument relies upon classical and Renaissance rhetoric and dance treatises, as well as the work of modern rhetoric, dance, and literature scholars.
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Miller, Dana. "Rhetoric in the Light of Plato's Epistemological Criticisms". Rhetorica 30, n. 2 (2012): 109–33. http://dx.doi.org/10.1525/rh.2012.30.2.109.
Testo completoAbstract (sommario):
Plato's chief argument against rhetoric is epistemological. Plato claims that rhetoric accomplishes what it does on the basis of experience, not knowledge. In this article I examine Plato's criticisms of rhetoric in the Gorgias and the Phaedrus. I argue that Plato is right to identify rhetoric's empirical basis, but that having this epistemic basis does not constitute an argument against rhetoric. On the contrary, Plato's criticism of rhetoric serves to give us an epistemological explanation of rhetoric's success.
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Trabold, Bryan. "Daggers at the Throat of Democracy: Democratic Erosion in the US and Abroad". American Literary History 35, n. 1 (1 febbraio 2023): 424–31. http://dx.doi.org/10.1093/alh/ajac240.
Testo completoAbstract (sommario):
Abstract Nineteenth-Century American Activist Rhetorics (2021), edited by Patricia Bizzell and Lisa Zimmerelli, and Rhetorics of Democracy in the Americas (2021), edited by Adriana Angel, Michael L. Butterworth, and Nancy R. Gómez, both examine the complex relationship between rhetoric and democracy. In terms of their immediate scholarly objectives, these volumes clearly succeed. Nineteenth-Century American Activist Rhetorics, a 24-essay collection that employs a broad range of rhetorical approaches both classical and contemporary, provides a more comprehensive overview of rhetorical activism during that period in US history than any book published to date. Rhetorics of Democracy in the Americas, with its 11 essays written by scholars from Argentina, Brazil, Colombia, Mexico, and the US, who write not only about conditions in those countries but also in Cuba, Guatemala, and Venezuela, contains a range of perspectives in one volume that, to my knowledge, does not exist anywhere else. Taken together, both collections also provide compelling insights into the democratic erosion currently taking place around the world by illustrating how the intersection of violence, white supremacy, and religion pose an existential threat to democracy, particularly in the US.Taken together, both collections analyze rhetoric in vastly different times and places to identify and illuminate how the intersection of violence, white supremacy, and religion pose an existential threat to democracy, particularly in the US.
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Donawerth, Jane. "Conversation and the Boundaries of Public Discourse in Rhetorical Theory by Renaissance Women". Rhetorica 16, n. 2 (1998): 181–99. http://dx.doi.org/10.1525/rh.1998.16.2.181.
Testo completoAbstract (sommario):
Abstract: In the late Renaissance in England and France women appropriated classical rhetorical theory for their own purposes, creating a revised version that presented discourse as modeled on conversation rather than public speaking. In Les Femmes Illustres (1642), Conversations Sur Divers Sujets (1680), and Conversations Nouvelles sur Divers Sujets, Dediées Au Roy (1684), Madeleine de Scudéry adapted classical rhetorical theory from Cicero, Quintilian, Aristotle, and the sophists to a theory of salon conversation and letter writing. In The Worlds Olio (1655), Margaret Cavendish, Duchess of Newcastle, feminizes rhetoric by analogies from women's experience and inserts women into empiricist rhetoric by assuming discourse based on conversation rather than public speaking. In Women's Speaking Justified (1667), Margaret Fell revises sermon rhetorics, claiming preaching for women, but preaching in private spaces, in the Quaker prophetic fashion. In A Serious Proposal to the Ladies (1701), Mary Astell adapts Augustine, proposing a women's college to promote a “Holy Conversation”, and a rhetoric of written discourse treating writer and reader as conversational partners. These women use categories of the ideal woman to contest the gendering of discourse in their culture, questioning “private” and “public” as defining terms for communication.
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Soetaert, Ronald, e Kris Rutten. "Rhetoric, narrative and management: learning from Mad Men". Journal of Organizational Change Management 30, n. 3 (8 maggio 2017): 323–33. http://dx.doi.org/10.1108/jocm-10-2016-0203.
Testo completoAbstract (sommario):
Purpose In previous research on rhetoric and narrative in management research, cultural narratives have been studied as tools to reflect on rhetorical situations from the perspective of management. The purpose of this paper is to present a similar exploration of rhetoric while focusing on a modern example from popular culture: the television series Mad Men. Design/methodology/approach This paper first discusses rhetorical concepts from the work of Kenneth Burke and Richard Lanham as inspirational guides, thereafter, these concepts are used to analyze the case of Mad Men. Specifically, the main character Don Draper is analyzed as a homo rhetoricus in an attention economy. Findings Don Draper becomes a case study of what it means to introduce a rhetorical perspective in advertising and management. It is argued that Don Draper’s reflections in the series can be described as a “perspective on perspectives” or as a “toggling” between different rhetorical perspectives. Originality/value Previous research discussed the emergence of spinning and the appearance of the “spin doctor” as a major figure in society in general and fiction in particular. In this article, it is argued that the same is also true for advertising. Mad Men is introduced as a case study about the revival of rhetoric as a major skill and an important perspective in and for our personal, professional and social lives.
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Sung-Gi, Jon. "Towards a Rhetoric of Communication, with Special Reference to the History of Korean Rhetoric". Rhetorica 28, n. 3 (2010): 313–29. http://dx.doi.org/10.1525/rh.2010.28.3.313.
Testo completoAbstract (sommario):
We often hear it said that today is the era of rhetoric, but we do not yet have a rhetoric general enough to include both Western and Asian rhetorics. Here I try to show how the rhetoric of communication could operate as such a framework with special reference to the history of Korean rhetoric. I investigate the history of the term “susa,” present milestones in the history of Korean rhetoric, and use as illustration several cases of the rhetoric of “dakkeum.” Finally, I shall insist on the need for further development of the rhetoric of communication towards a global rhetoric.
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Palenchar, Michael J. "Concluding Thoughts and Challenges". Management Communication Quarterly 25, n. 3 (28 giugno 2011): 569–75. http://dx.doi.org/10.1177/0893318911409670.
Testo completoAbstract (sommario):
This special issue of Management Communication Quarterly mines the rhetorical heritage to explore the challenges facing those who engage in and critique external organizational rhetoric, setting its sights on helping organizations make society a better place to live. Toward this end, rhetoric focuses on strategic communication influences that at their best result from or foster collaborative decisions and cocreated meaning that align stakeholder interests. This special issue demonstrates the eclectic and complex theories, applied contexts, and ongoing arguments needed to weave the fabric of external organizational communication. Over the years, Robert Heath and others have been advocates for drawing judiciously on the rhetorical heritage as guiding foundation for issues management and public relations activities. Rather than merely acknowledge the pragmatic or utilitarian role of discourse, this analysis also aspires to understand and champion its application to socially relevant ends. In that quest, several themes stand out: (a) In theory and practice external organizational rhetoric weighs self-interest against others’ enlightened interests and choices; (b) organizations as modern rhetors engage in discourse that is context relevant and judged by the quality of engagement and the ends achieved thereby; and (c) in theory and practice external organizational rhetoric weighs relationship between language that is never neutral and the power advanced for narrow or shared interests.
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Di Piazza, Salvatore, e Francesca Piazza. "The words of conjecture. Semiotics and epistemology in ancient medicine and rhetoric". Rhetorica 34, n. 1 (2016): 1–26. http://dx.doi.org/10.1525/rh.2016.34.1.1.
Testo completoAbstract (sommario):
This article considers the epistemology of Classical rhetoric and Hippocratic medicine, focusing on two key terms: semeion and tekmerion. Through an analysis of the specific case of ancient Greek medicine and rhetoric, we hope to bring out the conjectural and fallible nature of human knowledge. The paper focuses on the epistemological and methodological affinity between these two ancient technai, and considers the medical uses of semeion and tekmerion in the light of their meaning in the rhetorical sphere. Chronologically, the analysis follows an inverse pathway: it starts from Aristotle and from Rhetorica ad Alexandrum, and then moves on to Antiphon’s texts (chosen as an exemplary case) and ends with the Corpus Hippocraticum.
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Karell, Daniel, e Michael Freedman. "Rhetorics of Radicalism". American Sociological Review 84, n. 4 (9 luglio 2019): 726–53. http://dx.doi.org/10.1177/0003122419859519.
Testo completoAbstract (sommario):
What rhetorics run throughout radical discourse, and why do some gain prominence over others? The scholarship on radicalism largely portrays radical discourse as opposition to powerful ideas and enemies, but radicals often evince great interest in personal and local concerns. To shed light on how radicals use and adopt rhetoric, we analyze an original corpus of more than 23,000 pages produced by Afghan radical groups between 1979 and 2001 using a novel computational abductive approach. We first identify how radicalism not only attacks dominant ideas, actors, and institutions using a rhetoric of subversion, but also how it can use a rhetoric of reversion to urge intimate transformations in morals and behavior. Next, we find evidence that radicals’ networks of support affect the rhetorical mixture they espouse, due to social ties drawing radicals into encounters with backers’ social domains. Our study advances a relational understanding of radical discourse, while also showing how a combination of computational and abductive methods can help theorize and analyze discourses of contention.
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Blake Scott, J. "Extending Rhetorical–Cultural Analysis: Transformations of Home HIV Testing". College English 65, n. 4 (1 marzo 2003): 349–67. http://dx.doi.org/10.58680/ce20031291.
Testo completoAbstract (sommario):
Seeks to extend the work of Rosteck, Bazerman, Condit, and others by further elaborating what a hybrid rhetorical cultural study might look like. Studies the rhetorics surrounding HIV and AIDS, particularly home HIV testing. Focuses on the rhetoric of science and technology because of its cross-disciplinary nature and its potential to contribute to high-stakes enterprises, such as HIV testing.
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Hartelius, E. Johanna, e Jason Micheli. "‘The Living Word Has Its Way with You’: The Apocalyptic Homiletics of Rev. Fleming Rutledge". Journal for the History of Rhetoric 23, n. 3 (1 settembre 2020): 227–52. http://dx.doi.org/10.5325/jhistrhetoric.23.3.0227.
Testo completoAbstract (sommario):
ABSTRACT This article examines the tandem functions of rhetoric and theology through a case study of the apocalyptic homiletics of Rev. Fleming Rutledge, one of the first women ordained to the Episcopal priesthood. We propose that apocalyptic rhetoric might be understood not only with reference to its topics (such as a cataclysmic end of days) or context (social disarray), but as a disclosive and revelatory announcement. Central to this disclosure is the homilist’s orientation to agency and the etymology of apocalypsis from the Greek apokaluptein, to reveal by unveiling (kalumna, veil). Through a reading of Rutledge’s sermons (1978–2006), contrasting them with mainline Protestant preaching from the 1970s onward, we identify three qualities of apocalyptic homiletics: revelation, catechism, and a totalizing perspective. Offering a distinct theology of rhetoric, the article expands the field of apocalyptic rhetoric by approaching revelation as a theological and rhetorical disclosure-through-intervention, involving the rhetor with divine becoming and perfection.