Tesi sul tema "Retails Stores"
Cita una fonte nei formati APA, MLA, Chicago, Harvard e in molti altri stili
Vedi i top-50 saggi (tesi di laurea o di dottorato) per l'attività di ricerca sul tema "Retails Stores".
Accanto a ogni fonte nell'elenco di riferimenti c'è un pulsante "Aggiungi alla bibliografia". Premilo e genereremo automaticamente la citazione bibliografica dell'opera scelta nello stile citazionale di cui hai bisogno: APA, MLA, Harvard, Chicago, Vancouver ecc.
Puoi anche scaricare il testo completo della pubblicazione scientifica nel formato .pdf e leggere online l'abstract (il sommario) dell'opera se è presente nei metadati.
Vedi le tesi di molte aree scientifiche e compila una bibliografia corretta.
BESNAULT, Camille, e Han Cordova Maria-Claudia Sun. "Employee Engagement : Sporting goods retail stores in Gävle". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-14852.
Testo completoMogollón, Hidalgo Melany Gianella, e Cortez Valeria Cristina Pérez. "E-service quality y su relación con la e-confianza y la e-satisfacción del cliente en e-retails de tiendas por departamento en Lima Metropolitana". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654530.
Testo completoThe purchase in e-retails in Peru has been increasing in recent years. However, there are factors that produce distrust in customers when browsing these digital channels, so it’s a barrier because it prevents them from making purchases on these websites. For this reason, the authors mention that in order to generate a great experience in the e-service quality of e-retails department stores, it's important that customers feel confident when browsing these media. Therefore, the objective of this study is to analyze the relation between e-service quality and their dimensions based on the ES-QUAL model of Parasuraman with e-trust and e-satisfaction, the mediating variable being e-trust. Likewise, we explored the relevance of each variable mentioned in e-retails department stores in Peru. It's important to mention that the e-service quality allows to qualify the quality of the online service. Therefore, to measure this variable, will be takenthe ES-QUAL model of Parasuraman, which was developed on a scale of 22 items with four dimensions: efficiency, fulfilment, system availability and privacy. It should be noted here that this study has a quantitative approach and the sample is a total of 400 men and women aged 25 to 34 who live in Metropolitan Lima and who have bought at least once in the last 6 months in one of the e- department store retails.
Trabajo de investigación
Herriges, Philip M. "Community_patch retail's influence on the public space /". This title; PDF viewer required. Home page for entire collection, 2010. http://archives.udmercy.edu:8080/dspace/handle/10429/9.
Testo completoTang, Lai-yee Sandy. "Retail location decision analysis : the cases of chain stores /". Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25803517.
Testo completoSimkin, L. P. "The assessment of retail store locations : UK retailers' location practices and the development of a predictive retail store location performance model". Thesis, University of Bradford, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.372163.
Testo completoMiwa, Kanna, e Soemon Takakuwa. "SIMULATION MODELING AND ANALYSIS FOR IN-STORE MERCHANDIZING OF RETAIL STORES WITH ENHANCED INFORMATION TECHNOLOGY". IEEE, 2008. http://hdl.handle.net/2237/12112.
Testo completoChan, Shui-yu Marion. "A business plan for setting up a necktie specialty shop in Hong Kong". [Hong Kong : University of Hong Kong], 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13302358.
Testo completoStanuszek, Marta. "Retail refreshed /". Online version of thesis, 2007. http://hdl.handle.net/1850/10968.
Testo completoDas, Lita. "Backroom space allocation in retail stores". Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/120662.
Testo completoCataloged from PDF version of thesis.
Includes bibliographical references (pages 168-171).
Space is one of the most scarce, expensive, and difficult to manage resources in urban retail establishments. A typical retail space broadly consists of two areas, the customer facing frontroom area and the backroom area, which is used for inventory storage and other support activities. While frontrooms have received considerable amount of attention from both academics and practitioners, backrooms are an often neglected area of retail space management and design. However, the allocation of space to the backroom and its management impact multiple operational aspects of retail establishments. These include in-store labor utilization, delivery schedules, product packaging, and inventory management. Therefore, the backroom area directly affects the performance of the store because it impacts stock-outs, customer service levels, and labor productivity. Moreover, extant literature suggests that backroom related operations contribute to a large fraction of the total retail supply chain costs. Thus, optimizing the management of backroom spaces is an important lever for store performance improvement. We address the gap in the extant literature related to space management of retail backrooms by investigating the following three questions: First, what is the effect of pack size on inventory levels and space needs in the backroom? Second, how can a given backroom space be efficiently utilized through optimal inventory control? Third, what is the optimal amount of space that should be allocated to the backroom in a given retail establishment? To address the first question, we evaluate the effect of two discrete pack sizes, order pack size (OPS) and storable pack size (SPS), on inventory levels and storage space requirements in the backrooms. While SPS drives the space needs for a given inventory level, OPS drives the amount of excess inventory and therefore, the space needs. Using inventory theory and probability theory, we quantify the amount of excess inventory and the expected stock-out probability for a given OPS in the case of a normally distributed demand. To address the second question, we discuss an inventory-theoretic approach to efficiently manage a given backroom space within a limited service restaurant. Specifically, we formulate a mathematical optimization model using mixed-integer linear programing with the objective of maximizing store profit. Applying this optimization model to real store data in collaboration with a major US retailer reveals cost implications related to constrained backroom space and the sensitivity of backroom space requirements to changes in OPS and SPS. The proposed model can serve as a decision support tool for various real-world use cases. For instance, the tool can help the retailers to identify (i) items whose contribution to the store profit does not justify their space needs in the backroom, and (ii) stores that are constrained in their profitability growth by backroom space limitations. To address the third question, we introduce the notion of interdependency between the frontroom and the backroom of a retail establishment. Such interdependencies yield nontrivial trade-offs inherent to the optimal retail space allocation. Demand can be lost due to unavailability of inventory (or inventory stock-out), which is a result of scarce amount of backroom space, or due to unavailability of sufficient frontroom space (or space stock-out). Furthermore, constrained backroom spaces increase in-store labor cost and the ordering costs incurred per unit of revenue generated in a retail establishment. The strategic decision model formulated in this chapter accounts for revenue, inventory cost, labor cost and ordering cost to determine the optimal amount of backroom space that should be allocated within a retail establishment. Sensitivity analyses with respect to the change in input parameters is used to connect the backroom space allocation and its impact on store profit to the different supply chain levers that can be managed by the retailers.
by Lita Das.
Ph. D. in Engineering Systems
To, Tak-chun Kelvin. "Factors affecting the patronage turnover of retail chain stores in Hong Kong /". Hong Kong : University of Hong Kong, 1999. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25948672.
Testo completo鄧麗儀 e Lai-yee Sandy Tang. "Retail location decision analysis: the cases of chain stores". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31979956.
Testo completoWu, Jane Peihsun. "The development of China's retail industry since the economic reform in 1978". online access from Digital dissertation consortium, 1997. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?9733678.
Testo completoCho, Edward Ku. "Essays on consumer behavior in retail stores". Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/41715.
Testo completoIncludes bibliographical references.
This dissertation is a collection of three empirical essays in industrial organization using data from an anonymous retailer. All these chapters examine some facet of consumer behavior. The first chapter estimates demand for store and national brand over-the-counter pain relievers. There is evidence that the substitution patterns between store and national brands are starkly asymmetric- price cuts by national brands steal more share from store brands than store brand price cuts steal share from national brands. Another distinguishing characteristic between store and national brand products is that store brands can be found at only one retailer while national brands are found virtually anywhere. I find that an increase in the number of competing local retailers is associated with an increase (decrease) in store brand (national brand) share, which is consistent with the unique availability of store brands. In the second chapter, I investigate consumer inventory behavior and find that the increase in quantity resulting from a sale is in large part due to stockpiling motives. For example, using field experiment data, the estimated increase in consumption (net of stockpiling) is close to zero for the product categories mouthwash, diapers, and chocolate. I also identify a selection bias when one uses store-level data to estimate the impact of price on quantity. The third chapter evaluates the effectiveness of lowering prices versus just claiming prices are lower on demand, and how this relates to consumer price knowledge. Using a large-scale field test in which we varied both actual price (in the absence of any cue) and claimed price, we find that the response of these two effects is positively correlated.
(cont.) A likely explanation for this positive correlation is that customers simply care more about the prices of some products than others. Also, customers respond more to low prices on items for which they have good price knowledge, but respond more to low price claims when their price knowledge is poor, although this is a second order effect.
by Edward Ku Cho.
Ph.D.
Giorgadze, Nino. "Factors Influencing Impulse Buying in Retail Stores". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193315.
Testo completoMohammadi, Tina. "RETAIL IS DETAIL : Customers’ Attraction to Physical Retail Stores Within Consumer Electronics". Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79906.
Testo completoLarke, Roy. "Consumer perceptions of large retail stores in Japan". Thesis, University of Stirling, 1991. http://hdl.handle.net/1893/3414.
Testo completoManning, Patricia Miller. "Strategies for Reducing Employee Absenteeism in Retail Stores". ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4387.
Testo completoCheung, Wing, e 張嶸. "A review of Hong Kong approach to retail floor space calculation". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31259613.
Testo completoKim, Sook-Hyun. "The Model for the Evolution of Retail Institution Types in South Korea". Diss., Virginia Tech, 2003. http://hdl.handle.net/10919/28347.
Testo completoPh. D.
Rocereto, Joseph F. Suri Rajneesh. "Consumer self-concept and retail store loyalty : the effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores /". Philadelphia, Pa. : Drexel University, 2007. http://hdl.handle.net/1860/2521.
Testo completoStodnick, Todd Michael. "Driving retail store performance a service profit chain perspective /". Connect to this title online, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1106686551.
Testo completoTitle from first page of PDF file. Document formatted into pages; contains xiv, 254 p.; also includes graphics (some col.) Includes bibliographical references (p. 211-233). Available online via OhioLINK's ETD Center
Broman, Johanna, e Patricia Lundin. "CRM systems management and use : From retail stores perspective". Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-17125.
Testo completoWong, Wing-yin. "The retail structure of a new town in Hong Kong". Click to view the E-thesis via HKU Scholars Hub, 2005. http://lookup.lib.hku.hk/lookup/bib/B37936712.
Testo completoHung, Hing-lap Humphry. "An analysis of the retailing mix of the Japanese department stores in Hong Kong /". [Hong Kong] : University of Hong Kong, 1991. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13054910.
Testo completoChung, Wing-sze. "A macroeconomic study of the major determinants of retail rents in Hong Kong". Click to view the E-thesis via HKU Scholars Hub, 2004. http://lookup.lib.hku.hk/lookup/bib/B37928855.
Testo completoTong, Wai-yan Christine. "Documenting the historical and spatial significance of Wing Woo grocery and provisional shop". Click to view the E-thesis via HKUTO, 2008. http://sunzi.lib.hku.hk/hkuto/record/B42189214.
Testo completoWoods, Luke. "Suburban revision rethinking suburbia through modification /". This title; PDF viewer required. Home page for entire collection, 2009. http://archives.udmercy.edu:8080/dspace/handle/10429/9.
Testo completoJanse, van Noordwyk H. S. "The development of a scale for the measurement of the perceived importance of the dimensions of apparel store image". Thesis, Link to the online version, 2008. http://hdl.handle.net/10019/849.
Testo completoAngerer, Alfred. "The impact of automatic store replenishment on retail technologies and concepts for the out-of-stocks problem /". Wiesbaden : Deutscher Universitäts-Verlag, 2006. http://www.myilibrary.com?id=134526.
Testo completoPettinger, Lynne. "Branded stores, branded workers : selling and service in fashion retail". Thesis, University of Essex, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.272541.
Testo completoMacmillan, Michael Reed. "Network methods for inventory management in capacity constrained retail stores". Thesis, Massachusetts Institute of Technology, 2016. http://hdl.handle.net/1721.1/104395.
Testo completoThesis: S.M. in Engineering Systems, Massachusetts Institute of Technology, School of Engineering, Institute for Data, Systems, and Society, 2016. In conjunction with the Leaders for Global Operations Program at MIT.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 81-82).
Zara leads the fast-fashion industry introducing over 12,000 unique items per year [5], selling in over 2,000 stores and generating rch16091 [British pound symbol]11.6 Bn in yearly sales [8]. Critical to this success, Zara's Distribution Department continually focuses on improving the algorithms and programs which the company uses to move clothing through the supply chain. Demand variability and short product lifecycles make this task extremely challenging, especially when coupled with limited storage space in many Zara stores. This thesis helps stores which are challenged by low storage capacity and high consumer demand by testing three inventory management methods. The first method creates a virtual cost in the inventory redistribution algorithm, which decreases the likelihood that an over-capacity store will hold an item. This method decreased the amount of post transfer inventory by 15 % in capacity constrained stores while only experiencing a .1% loss of profits when compared to the current process. The second method opens new transfer routes for capacity constrained stores to move inventory into stores which benefit from the additional items, while reducing the non-performing stock at the capacity constrained store. These store to store routes quickly transfer items while reducing the stock of the origin store. The final method improves existing capacity returns, which automatically move inventory from capacity constrained stores back to the Distribution Center. The new method optimizes the selection of items to improve redistribution to other stores, resulting in additional full priced sales, while removing the same amount of items from the origin store. The implementation of these processes will reduce stock management problems experienced at Zara stores, while ensuring that other stores have the opportunity to sell at full price.
by Michael Reed Macmillan.
M.B.A.
S.M. in Engineering Systems
Acuna, Katherine Louise 1960. "Retail pricing of grocery stores in the Tucson metropolitan area". Thesis, The University of Arizona, 1988. http://hdl.handle.net/10150/276833.
Testo completoSanderson, Karin. "Store loyalty and the total retail experience". Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/50104.
Testo completoENGLISH ABSTRACT: With heightening competitive pressures in the retailing environment, customer satisfaction and customer loyalty have become barometers of retailer performance. Determining the relationship of all the controllable elements that encourage or inhibit consumers during their contact with a retailer, defined as the Total Retail Experience (Berman and Evans, 1998: 19), with customer satisfaction and customer loyalty, formed the basis of this study. The dimensions ofTRE that were applied in this study were five controllable components, namely personal interaction, merchandise value, internal store environment, merchandise variety and complaint handling. The empirical study was applied specifically to a retailer dealing in health, home and beauty products. Data for this study was gathered via questionnaire from 34 000 of the most loyal card holders which participated in the loyalty program offered by the health, home and beauty retailer. The results of the data study indicated that the TRE instrument was a valid instrument to measure the success of providing a positive TRE for their consumers. Further, the instruments used to measure customer satisfaction and loyalty were deemed highly reliable. Of the five elements of TRE, enhancing the quality of personal interaction should be the primary focus in improving customer satisfaction, and it is significant that this retailer's management need only focus on improving these five dimensions of TRE to enhance customer satisfaction, given that almost three-quarters of customer satisfaction was accounted for by the five TRE dimensions. Results indicated that in contrast to customer satisfaction, customer loyalty was primarily driven by product related issues, with merchandise value being the strongest predictor of loyalty. Again, it was noted that more than half of the retailer's customer loyalty could be accounted for by the five TRE dimensions. Thus, efforts to improve any of the five TRE dimensions would enhance customer loyalty within this retailer's cardholder base. The varying importance of the specific TRE dimensions to both customer satisfaction and customer loyalty allow this retailer to identify the driving forces behind each of these concepts and allow for prioritizing strategies to optimize satisfaction and loyalty within their consumer base. By analyzing the responses of the individual items (questions) that measure each of the TRE dimensions as they appeared in the questionnaire, this study enables the retailer to focus on very specific aspects that influence each dimension of the TRE experience. Overall, it must be noted that respondents had positive experiences at the health, home and beauty retailer, which provides the retailer with a useful indicator of current satisfaction and loyalty levels and a point of comparison in determining the impact of the strategies employed to heighten satisfaction and loyalty.
AFRIKAANSE OPSOMMING: Toenemende druk van mededinging in die kleinhandelomgewing veroorsaak dat klientsatisfaksie en -lojaliteit barometers van kleinhandelprestasie word. Die basis van hierdie studie is daarin gelee om vas te stel wat is die verwantskap tussen al die beheerbare elemente wat verbruikers se gedrag tydens kontak met 'n kleinhandelaar aanmoedig of inhibeer, gedefinieer as die Totale Kleinhandelervaring (TKE) (Berman en Evans, 1998: 19), en klientsatisfaksie en -lojaliteit is. Die dimensies van TKE wat in hierdie studie toegepas is, is vyf beheerbare komponente, naamlik persoonlike interaksie, handelsware waarde, interne winkelomgewing, handelsware verskeidenheid en klagte hantering. Die empiriese studie is spesifiek toegepas op 'n kleinhandelaar wat handel dryf in gesondheid-, huis- en skoonheidsprodukte. Data vir die studie is ingesamel met behulp van 'n vraelys wat aan 34 000 van die mees lojale kaarthouers wat lid is van die lojaliteitsprogram van die gesondheid-, huis- en skoonheidsprodukte kleinhandelaar, gestuur is . Die resultate van die studie toon dat die TKE instrument 'n geldige instrument is om die sukses te meet indien 'n positiewe TKE vir kliente aangebied word. Voorts is ook bevind dat die instrumente wat gebruik is om satisfaksie en lojaliteit te meet, hoogs betroubaar is. Die verbetering van persoonlike interaksie tussen kliente en personeel blyk die primere fokus te wees indien klientsatisfaksie verbeter wil word. Die vyf dimensies van TKE is verantwoordelik vir byna driekwart van kliente se satisfaksie. Die kleinhandelaar se bestuur behoort dus slegs te fokus op die verbetering van die vyf dimensies van TKE. In kontras met satisfaksie, blyk lojaliteit primer veroorsaak te word deur produk verwante kwessies, met handelsware waarde as die sterkste voorspeller van lojaliteit. Meer as die helfte van die lojaliteit aan die kleinhandelaar word teweeggebring deur die vyf dimensies van TKE. Dus, pogings om enige van die vyf dimensies van TKE te verbeter, sal lei tot 'n verhoogde klientlojaliteit onder die kleinhandelaar se lojaliteit-kaarthouers. Die varierende belangrikheid van die verskillende TKE dimensies vir beide klientsatisfaksie en -lojaliteit stel die kleinhandelaar in staat om die dryfkragte agter elkeen van hierdie konsepte te identifiseer en maak die prioritisering van strategiee om satisfaksie en lojaliteit te maksimeer, moontlik. Die ontleding van die response op die individuele items (vrae) wat elkeen van die TKE dimensies meet soos wat dit in die vraelys voorkom, maak dit vir die kleinhandelaar moontlik om op spesifieke aspekte wat elke dimensie beinvloed, te fokus. Globaal gesien is bevind dat respondente positiewe ervarings by die gesondheid-, huis- en skoonheidsprodukte kleinhandelaar gehad het en hierdie kan as 'n nuttige indikator gebruik word van bestaande satisfaksie- en lojaliteitsvlakke en ook as 'n punt van vergelyking vir die bepaling van die doeltreffendheid van strategiee wat aangewend word om satisfaksie en lojaliteit te verbeter.
Wu, Jingjing, e Yuyu Wang. "Retail In-store Design and Sensory Cues". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37315.
Testo completoLanford, Patricia. "A model for building trustworthiness in online stores". Auburn, Ala., 2007. http://repo.lib.auburn.edu/07M%20Dissertations/LANFORD_PATRICIA_43.pdf.
Testo completoCheung, Ka-po. "Development of divested retail facilities managed by the Link Management Limited". Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B42555292.
Testo completoTerada, Takashi. "External US pressure on Japan's policy reform in the case of large-scale retail store law". Thesis, Canberra, ACT : The Australian National University, 1993. http://hdl.handle.net/1885/123186.
Testo completoYip, Leslie Sai-chung. "Effects of power influence on the relationship between department store and its subtenants in China". Thesis, Curtin University, 2003. http://hdl.handle.net/20.500.11937/442.
Testo completoBosman, Jiminy-Ann Ashurde. "An investigation of the expectations held by retail tenants with regards to the internal marketing function performed by their shopping centre landlord". Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/3725.
Testo completoGrandin, Veronica, Jessica Jönsson e Jakob Kessén. "Approaches to sensory marketing strategies within the beauty retail stores in Sweden : A qualitative insight concerning sensory interplay and sensory overload". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95340.
Testo completoTo, Tak-chun Kelvin, e 杜德俊. "Factors affecting the patronage turnover of retail chain stores in Hong Kong". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B31251614.
Testo completoLeung, Yee-ling, e 梁銥玲. "Hong Kong "street life": traditional shops and business at Shanghai Street". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2013. http://hub.hku.hk/bib/B50716244.
Testo completopublished_or_final_version
Conservation
Master
Master of Science in Conservation
Ho, Kwok-wai, e 何國煒. "The end of a heritage : documentation of Shing Fat, the last traditional rice shop in Yuen Long". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/208082.
Testo completopublished_or_final_version
Conservation
Master
Master of Science in Conservation
Janardhan, Rajini. "Store avoidance behavior : an exploratory study /". free to MU campus, to others for purchase, 1997. http://wwwlib.umi.com/cr/mo/fullcit?p9841155.
Testo completoChmiel, Caroline. "The New Retail Industry: How Retailers Can Adapt for Success in an Ever-Changing Consumer World". Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1776.
Testo completoChan, Shui-yu Marion, e 陳萃如. "A business plan for setting up a necktie specialty shop in Hong Kong". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1992. http://hub.hku.hk/bib/B43893326.
Testo completoCheung, Ka-po, e 張嘉寶. "Development of divested retail facilities managed by the Link Management Limited". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B42555292.
Testo completoBergqvist, Eric, e Elina Sargezi. "Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?" Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15274.
Testo completoBakgrund: Nuförtiden, tenderar kunder att ta produktkvalitet samt en positiv butiks image för givet, vilket gör att en ny typ av marknadsföringsstrategi blir alltmer betydelsefull. I en tid som kännetecknas av alltför stort informationsflöde och brist på tid, har faktorer som emotionella, kognitiva eller symboliska värden blivit alltmer värdefulla inom marknadsföring. I motsats till amerikanska detaljhandeln för klädesbutiker, såsom Abercrombie & Fitch, som i stor utsträckning använder sig av atmosfären som ett strategiskt marknadsföringsverktyg; uppfattar författarna inte att användandet av atmosfären som marknadsföringsstrategi är lika starkt bland svenska butiker. Författarna vill därför undersöka om svenska återförsäljare använder sig av atmosfär som ett strategiskt marknadsföringsverktyg, samt hur atmosfären uppfattas av konsumenterna. Syfte: Syftet med denna uppsats är att undersöka om och hur atmosfären (ljus, doft och musik) används som ett strategiskt marknadsföringsverktyg inom svenska klädesbutiker samt hur stämningen uppfattas av konsumenterna. Därutöver kommer författarna att undersöka om konsumenternas uppfattning om den rådande atmosfären återspeglas i deras butiksbeteende (villighet att gå runt i butiken samt villighet att köpa). Metod: För att uppfylla syftet, valdes en blandad metod med en förklarande och beskrivande design, genom att samla in kvantitativ data i form av en enkät och kvalitativ data från intervjuer. Enkätundersökningen bestod av 91 svarande från JC, Carlings och Dressmann. Intervjuer med butikschefer från JC, Carlings och Dressmann har också genomförts för att undersöka om och hur atmosfären används som ett marknadsföringsverktyg. Sammanfattning: Svenska butiker använder atmosfär enbart som ett medel för att skapa en trivsam butiksmiljö. Den upplevda atmosfären varierar för olika kunder. De tre omgivande faktorerna, belysning, musik och doft, skilde sig åt i nivå av betydelse för de tre utvalda butikerna. En slutsats av detta är att åldern på kunderna spelar en viktig roll för hur stämningen uppfattas. Resultaten visar att det finns ett positivt samband mellan konsumenternas uppfattning av atmosfären, deras känslor och beteende i butiken, inom alla tre butiker. Detta indikerar att om positiva känslor ökar i intensitet, kommer även konsumenternas vilja att vistas och köpa från butiken att öka. Som en slutsats, bör svenska återförsäljare för klädesbutiker medvetet använda atmosfären som ett strategiskt marknadsföringsverktyg, för att avsiktligt påverka konsumenternas vilja att vistas i samt köpa från butiken.
Hwang, Eun Jin. "Strategic Management and Financial Performance in South Korean Apparel Retail Stores". Diss., Virginia Tech, 2005. http://hdl.handle.net/10919/29855.
Testo completoPh. D.
Magalhães, Vera Juliana e. Pais de. "Efficiency analysis of a retail stores chain of fashion & accessories". Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/21554.
Testo completoO objetivo deste estudo é a avaliação da eficiência de uma cadeia de lojas de retalho que representa várias marcas internacionais de prestígio no mercado Português e a identificação dos determinantes que influenciam a eficiência. O estudo compara o desempenho das lojas compostas por 3 diferentes marcas do segmento Brand Equity e propõe melhorias no âmbito da melhoria da performance. Para avaliar a eficiência e os seus determinantes a análise é realizada em duas fases: na primeira fase a metodologia Análise Envoltória de Dados (DEA) é usada para determinar os níveis de eficiência e na segunda fase, os resultados obtidos na primeira fase são estimados através de uma regressão linear quantile de forma a determinar os determinantes da eficiência. Os principais resultados revelam que o número de lojas eficientes aumenta quando estamos perante retorno variável à escala e quando a variável renda é inserida no modelo DEA. As marcas e a localização comercial das lojas são os determinantes da eficiência.
This study aims to assess efficiency of a retail stores chain of Fashion & Accessories that represents several international prestigious brands in the Portuguese market and to identify the driving forces that influence efficiency. The study compares the performance among the stores of 3 different brands of the Brand equity market and provides insights into ways of improving performance. To evaluate the efficiency and its determinants we use a two-approach methodology: first Data Envelopment Analysis methodology (DEA) is used to determine the efficient scores and then a Quantile linear regression to determine the efficiency drivers. Main results show that the number of efficient stores increase under variable return to scale and when the variable rent is included in the DEA model. The brands and the retail commercial location are the factors that explain efficiency.