Tesi: "Public relations"

1

Hornaman, Lisa Beth. "Public relations education and the public relations profession". [Florida] : State University System of Florida, 2000. http://etd.fcla.edu/etd/uf/2000/ane5952/thesis.pdf.

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Thesis (M.A.M.C.)--University of Florida, 2000.
Title from first page of PDF file. Document formatted into pages; contains vi, 136 p.; also contains graphics. Vita. Includes bibliographical references (p. 130-135).

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2

Castelli, Joelle Wiley. "Government Public Relations: A Quantitative Assessment of Government Public Relations Practitioner Roles and Public Relations Model Usage". [Tampa, Fla.] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0002006.

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3

Růžičková, Markéta Bc. "Online public relations". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3089.

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Cílem práce je podat co nejširší přehled o problematice online public relations a jeho praktickém využití. Autorka ve své práci představuje online PR jako efektivní a účinnou formu komunikace a řízení vztahů s veřejností a poukazuje na přednosti a výhody PR prostřednictvím internetu. Analyzuje současnou situaci online PR u neziskových organizací působících na českém internetu a poukazuje na možnosti zlepšení jejich komunikačních strategií. Konkrétním výstupem z teoretických poznatků, vlastního výzkumu a zkušeností z praxe v oboru PR, je návrh strategie online public relations pro neziskovou organizaci.

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4

Fitch, K. "Professionalising public relations: A history of Australian public relations education, 1985 - 1999". Thesis, Fitch, K. (2014) Professionalising public relations: A history of Australian public relations education, 1985 - 1999. PhD thesis, Murdoch University, 2014. https://researchrepository.murdoch.edu.au/id/eprint/23467/.

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This thesis is concerned with public relations education in Australia. It focuses on 1985–1999, as in these years there was significant growth in education and the Public Relations Institute of Australia (PRIA) sought greater regulation and jurisdiction over public relations activity. Existing historical scholarship focuses on the evolution of the Australian public relations industry towards professional status, and tertiary education is perceived to confirm the field’s professional standing. In contrast, I consider the development of public relations education in a broader social context and the involvement of the PRIA in tertiary education. This thesis aims to investigate the role of public relations education in the professionalisation of public relations in Australia. It uses a qualitative approach, combining archival research, focusing on the previously unstudied archives of the PRIA’s National Education Committee, and interviews with practitioners and educators. This thesis provides an analysis of how, and why, the PRIA sought to regulate public relations education. The use of historical sociology allows the findings to be interpreted in relation to broader societal structures and institutional processes, such as the expansion of the Australian higher education sector, the PRIA’s preoccupation with professional status, and the increase in female practitioners. In developing a critical account of Australian public relations education, this thesis argues that higher education was pivotal to the PRIA’s professional project. The findings confirm the constitution of public relations knowledge and its institutionalisation in the Australian academy were dynamic and contested, and that the PRIA’s professional drive informed its attempts to regulate the transmission of that knowledge. A significant finding is the ambivalent attitudes towards gender and education, given the increasing number of female graduates. These findings contribute a unique Australian perspective to the global public relations scholarship on history and professionalisation and allow a reconceptualisation of the development of public relations in Australia.

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5

Kullick, Claudia. "Public Relations und Risikomanagement". Berlin ; München [u.a.] polisphere, 2007. http://d-nb.info/989200000/04.

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6

Проняєва, Вікторія Едуардівна, Виктория Эдуардовна Проняева, Viktoriia Eduardivna Proniaieva e M. G. Toshchev. "Definition of public relations". Thesis, Вид-во СумДУ, 2007. http://essuir.sumdu.edu.ua/handle/123456789/17546.

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7

Jonsson, Peder. "Kommunikationsmodeller inom public relations". Doctoral thesis, KTH, Industriell ekonomi och organisation (Inst.), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-205887.

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Once a year for over forty years public relations’ practitioners in Sweden gathers, the political week in Almedalen, in the town of Visby. There they exchange knowledge and experience on all types of subjects using different and common communication models whether they are aware of them or not. The research on communication models is sparse, with one exception: Grunig’s model. Both practitioners and researches believe them to be important, even strategic. But too little knowledge about the models as such negatively impacts the understanding of public relations’ activities. It also contributes to the view that public relations is frittered. The thesis studies and analyses communication models of public relations. Models have been created by theorists and practitioners to describe the phenomenon, to understand communication as such and to facilitate communication between humans. The thesis addresses basic questions such as which models there are, where they stem from, who the originators were and the characteristics of each respective model. The basis of the study is comprehensive Anglo-American literature. All in all, over twenty different models have been analyzed in three different ways, i.e. the structure of a model, its historical deposits (sediment) and the application of the model. The result is manifold, since many characteristics form ten attributes and three families of models (a reduction). The characteristics can be seen as the models’ building blocks, e.g. the direction of the communication, the number of contacts and synchronism. Three model families are built on three differentiating characteristics, and the families are named correspondingly. Directional model (Riktningsmodellen), the Co-orientational model (Saminriktningsmodellen) and the Connectivity model (Konnektivitetsmodellen). The classification is of course not set in stone. It should be regarded as a first step to reduce the number of models in use and concentrate on the important characteristics of the models that help public relations researchers and professionals to solve problems and theorists to explain, foresee or guide to better public relations. Finally, five areas of future research are presented: a multinational study of models, a study of practitioners’ model use, a deeper history study according the concept of sediment, a notational system for models and, last but not least, a development of the Connectivity model. The last subject is the one that once inspired me to write a thesis.

QC 20170426

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8

Ingrová, Veronika. "Public Relations domova seniorů". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74688.

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The goal of this thesis is to analyze selected non-governmental organization in the field of Public Relations. In accordance with the results of performed investigation, the author will try to propose a specific plan of PR activities within creating positive long-term relationships with company's crucial target groups. The thesis itself will be mainly focused on the preferred target group from both, internal and external environment of the organization. Another vital part of the work will include specific proposals on how the organization should be presenting itself publicly, not only in the framework of media, but also through it's promotion. Last but not least, improvement suggestions will be concerned with the form and the content of company's web sites.

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9

Smělá, Jitka. "Public relations ve zdravotnictví". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-75983.

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The aim of my thesis is to analyze and evaluate instruments and methods used by public relations in selected health facilities. Determine which instruments of public relations are used most often and whether the effects brought by the organization expects from them. Will be discussed and possible solutions the shortcomings and problems in this sphere.

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10

Vahalová, Lenka. "Public relations v divadle". Master's thesis, Akademie múzických umění v Praze.Divadelní fakulta. Knihovna, 2014. http://www.nusl.cz/ntk/nusl-202431.

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The aim of my thesis is to explore and organize the available information to the topic of Public Relations in the Theatre. The thesis is divided into two main parts - theoretical and practical. The theoretical part focuses primarily on the theoretical basis of Public Relations regarding the content of Public Relations as well as on communication as an integral part of PR, new trends, kinds of PR communication and means of communication. The insight into history and the cradle of PR - The United States of America is also included. The practical part introduces two particular theatres. The first is a representative of the public theatre - Švandovo theatre at Smíchov in Prague and the second is a limited liability company - Studio DVA situated also in the capital. The entire practical part is complemented by communication with the media and journalists, where my interest focused mainly on how the media and journalists evaluate the existing "theatre service", as well as what do theatres when communicating with the media right and what could be improved at the same time. The whole thesis continuously includes number of inspiring examples from practice either from history or the present.

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11

West, Chasah E. "Organizational-Public Relations| A Cultural Measure of International Publics". Thesis, University of Louisiana at Lafayette, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1594479.

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This thesis aims to measure the dimensions that comprise a relationship between an organization and its public (Organization-Public Relationship) across cultures in order to ascertain which of the dimensions are valued most in those various cultures. Through a historical look at public relations literature, the relatively new theory of Organization-Public Relations is traced, explained, and then applied. O-PR dimensions considered for study are trust, control mutuality, relationship commitment, relationship satisfaction, and face and favor. The study undertaken will be exploratory in nature; the survey will be distributed to international college students currently attending American universities, 18-25 and analyzed using one-way ANOVA to provide a comparison. While many culture-specific models of public relations exist, this study does not attempt to build a new model, but to measure cultures across an existing one. The expected outcomes will provide insight into building and measuring effective cross-cultural, and multi-cultural public relations campaigns, as well as allow for a further validation and understanding of international application of the Organization-Public Relationship Assessment (OPRA): a cross-cultural, multiple-item scale for measuring organization?public relationships developed by Huang (2001). Data will also be collected, analyzed, and compared on perception of likelihood of relationship dimensions affecting word-of-mouth advertising from students

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12

Stansberry, Frank R. "Writing as a public relations task: how much do public relations practitioners write?" Master's thesis, University of Central Florida, 1989. http://digital.library.ucf.edu/cdm/ref/collection/RTD/id/16250.

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University of Central Florida College of Arts and Sciences Thesis
The purpose of this study was to investigate how much public relations people write in the course of their work; to determine if the amount and type of writing varies with experience, job type or employer; and to ivestigate what other tasks besides writing public relations professionals do. The sample was 198 members of the Public Relations Society of America who responded to a nation-wide mailing of 500 people selected from the Society's membership directory. Results showed that public relations practitioners spent 36.5 percent of their time writing. Overall, public relations people spend more time on publicity, media relations, and business administration than on any other function, but counseling management and research--two emerging area--are rating in the tope 50 percent. Thus, while this study does not provide any startling new information on the public relations industry, it does provide, for the first time, empirical evidence of what an average or typical public relations practitioner does. That was the primary goal of the study.
M.A.;
Arts and Sciences;
Communications;
71 p.
iii, 71 leaves, bound ; 28 cm.

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13

Kiambi, Dane Mwirigi. "PUBLIC RELATIONS IN KENYA: AN EXPLORATION OF PUBLIC RELATIONS MODELS AND CULTURAL INFLUENCES". Miami University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=miami1282847327.

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14

Escobar-Kenyon, Suzanne. "Telecommuting and public relations : a survey of telecommuting practices among public relations professionals". Scholarly Commons, 1997. https://scholarlycommons.pacific.edu/uop_etds/2321.

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Innovations in computer technologies have provided the ability to access information from all over the world by the stroke of a finger. These technologies have given birth to the growing practice of telecommuting. There is much research available on telecommuting. However, there is a lack of research on this phenomenon in the public relations sector. This study seeks to fill this void by investigating the telecommuting behaviors of public relations professionals and providing a foundation from which further studies can be built. Survey questionnaires were completed by 122 Public Relations Society of America members. The questionnaires contained measures regarding perceived relative advantages of telecommuting, demographic variables, and telecommuting behavior. There were many important findings from the study. Interestingly, telecommuting is in the late majority phase of the diffusion process. It is also gender related. Surprisingly, this study found more men are likely to telecommute than women. Certain variables were found to be associated with telecommuting. Specifically, selfemployed individuals and those with more years in PR were more likely to telecommute. Most of the PR professionals who reported telecommuting did so in an unstructured manner. The main reason reported for telecommuting was to complete their unfinished work from the office. The majority of PR professionals did view telecommuting as valuable. However, here were differences in the perceptions of relative advantages with full- or part-time telecommuting. The advantages of full-time telecommuting only appeared to be attractive to those individuals who presently telecommute. Over two-thirds of the respondents who did not telecommute were found to be interested in telecommuting on a part-time basis. And most PR professionals, whether telecommuter or not, believed telecommuting will become a standard practice in the future.

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15

Hayes, Roger. "Public relations and public diplomacy : symbiosis and reformulation". Thesis, University of Reading, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.557254.

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This thesis asks the question, how should public relations as a discipline evolve, bearing in mind the cross-frontier impact of new and traditional media and the impact of globalisation, with companies asked to do more and governments able to do less. It argues public relations theory is overly ethnocentric, despite dramatic changes in the communication, political and economic environment and that there is a need to embrace adjacent disciplines such as public diplomacy if it is to become more credible and strategically relevant. Following an interpretative paradigm in the qualitative tradition, data were collected using 56 in-depth interviews of senior practitioners of public relations and diplomacy, largely in two developing and two developed countries. Data were analysed using grounded methods and thematic content analysis, helping illustrate data and ease presentation for the reader. The findings indicated there is a convergence of disciplines and practice, including cross-transfer of diplomats to the private sector and public relations practitioners to government service. They showed that diplomats are engaging in more media relations, commercial activity and broader stakeholder outreach. While public relations practitioners need to add an understanding of international politics and culture to their knowledge of business and communication. However, despite growing opportunities for public relations as a result of new media, advising governments, a broader role for business, complex issues requiring 1. Introduction ii narrative development and more multi-faceted, empowered stakeholders, there are challenges. It has a poor reputation. It is seen as superficial, largely remains in a tactical box and there exists a skills deficit. In particular it requires navigation, negotiation and networking skills to be learned from diplomacy. But this will require a transformation of education and training practices, particularly in developing countries, where public relations is growing fast. This study makes a theoretical contribution by expanding the thinking on the overlap between the two disciplines. They both have to adapt to the new-networked environment, needing to develop relationship and collaborative engagement strategies. In particular public relations needs to possess contextual intelligence and cultural empathy. These themes form the basis on which to further develop public relations theory, which is sorely lacking. A conceptual model has been developed. Further research should be undertaken measuring the quality of relationships with different kinds of stakeholders in different cultures. This research makes a practical contribution by guiding the public relations academy and practice towards a more integrated and balanced education and training template, and developing a ‘best of both’ tool-kit. The symbiosis of the two disciplines indicated by this research and the further integration with public affairs and corporate responsibility should help public relations add value to its theory and practice. This would help it become more credible and strategically relevant for the 21st century global environment.

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Lehmann, Karin. "Public Relations in Risikokommunikation: Risiko-PR : die Bedeutung von Public Relations für die Risikokommunikation /". Düsseldorf : VDI, 2001. http://opac.nebis.ch/cgi-bin/showAbstract.pl?u20=3183138166.

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17

Gregory, Judy. "Information design in public relations practice : how public relations practitioners talk about their work". Thesis, Queensland University of Technology, 1997. https://eprints.qut.edu.au/36306/1/36306_Digitised%20Thesis.pdf.

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18

Mackey, Stephen, e mackey@deakin edu au. "Public relations and contemporary theory". Swinburne University of Technology. School of Social and Behavioual Science, 2001. http://adt.lib.swin.edu.au./public/adt-VSWT20050217.103618.

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In the postmodern era, as authoritative discourses are being undermined, there is an increased vulnerability of thoughts to the influence of the deliberate promotion of viewpoints. In this environment, public relations is becoming increasingly important. In this thesis I use the term �public relations� both in the sense of an extensive, specific industry, as well as in the sense of the general processes increasingly being used by all sorts of groups and organisations to get their voices heard, their effects felt, their interests defended and their aims achieved. Concomitant with this growth in public relations activity, public relations has emerged as a rapidly growing field of study within universities. This thesis critically assesses the state of this emerging university �discipline�. A claim of this thesis is that the mainstream public relations industry is dominated by a corporatist ideology stemming from a particular US business tradition. This ideology produces a problem for university teachers, researchers and ethicists of public relations because it pervades and dominates the textbooks, teaching, research and academic-industry liaison committees. I suggest that this permeation has helped to shape the conceptual tools which public relations people use to examine their own activities. The thesis warns that this interference in academic freedom results in a situation where a genuine �professional� status for graduates with degrees in public relations is rarely achieved. I suggest than many of these graduates may not have the intellectual equipage necessary for the level of detached understanding of their field which would be necessary for them to be true �professionals�. This thesis attempts to explain these inadequacies. It points to the presumption of political pluralism and an unproblematic consensual society which is implicit in the approaches of the orthodox exponents of public relations since the second world war. A contrast with the candidness of public relations theory in the more elitist and authoritarian period of the 1920s and 30s helps to make this point. In order to improve public relations theory, the more recent work of �New Rhetoric� theorists is employed. These theorists point to the inevitability and in fact the necessity of the persuasive activities which construct reality in all human cultural spheres. I opposed the negative critiques of some critical theorists for whom public relations is an abomination. Instead I argue that everyone now needs to be provided with an understanding of, and access to, their own means of generating public relations-like activity. I suggest that we all need to have some sort of control over the public relations which affects us because this activity is becoming the currency used in the maintenance of all of our postmodern identities. But in grasping the nettle of participating in public relations activity, I suggest that it is also necessary to foreground the oppositional aspects of society and draw on neo-Marxist critical and cultural theories. I employ Habermas and Beck in particular in order to expose the mainstream public relations industry�s historically rooted cultural mission to maintain the pretense that we live in a consensual capitalist culture based on conservatism and corporate American values. A reformulation of public relation theory along critical theory lines is necessary in order to provide the reflexive knowledge required by teachers and students of public relations if public relations is to justify itself as a university discipline.

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Burgess, Donald D. "Public relations and church growth". Theological Research Exchange Network (TREN), 1987. http://www.tren.com.

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20

Cho, Sooyoung. "The power of public relations". online access from Digital Dissertation Consortium, 2005. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3204594.

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21

Vrkočová, Pavlína Bc. "Public Relations ve společnosti Qlik.cz". Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1578.

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Diplomová práce se zabývá aktivitami Public Relations ve vybrané organizaci. Teoretická část představuje stručný úvod do problematiky PR. Praktická část se zabývá definováním cílové skupiny a následně přípravou tiskové konference. V práci je také proveden výzkum, který přináší informace o možné budoucí strategii společnosti. Závěrečná kapitola je věnována zhodnocení projektu Public Relations a návrhům na zlepšení pro vybranou společnost.

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22

Vít, Michal. "Public Relations v monopolní organizaci". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199574.

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Diploma thesis, with the help of available literature and facts we attempt to analyze the approach to the issue of monopoly providers and their engagement in public relations within the water service industry. Customers of monopolistic organizations are often of the impression that such a supplier does not communicate and interact with them as well as they should. This work will attempt to prove or disprove that in an environment of imperfect competition a supplier does not have firm desire to communicate with their clients compared to an environment of perfect competition. Another question is whether monopolistic organizations who invest in marketing initiatives will increase their profits or not. The work will use its own published in-house surveys, which should confirm or refute the results of this research.

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23

Janus, Jacqueline M. "Gender, leadership and public relations". Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5768.

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Thesis (M.A.)--University of Missouri-Columbia, 2008.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 12, 2009) Vita. Includes bibliographical references.

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Gale, Megan Kate. "Public relations in nonprofit organizations a guide to establishing public relations programs in nonprofit settings /". The University of Montana, 2007. http://etd.lib.umt.edu/theses/available/etd-06062007-224613/.

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Public relations has become an increasingly popular topic in the nonprofit community, and the demand for developing piblic relations as a core competency has increased as well. Since many nonprofit organization have limited time and resources for developing fuull-scale public relations programs, many rely on information obtained during one-day workshops or conference presentations presented by public relations professionals who have little or no experience with the concerns of the nonprofit setting. Using a program planning model, this paper describes how nonprofit organizations can increase the capacity and effectiveness of their public relations efforts by building relationships with key stakeholders.

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Peiritsch, Brian. "An examination of international public relations course criteria : a analysis of nineteen public relations educators". Virtual Press, 1997. http://liblink.bsu.edu/uhtbin/catkey/1041885.

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This study attempted to determine what specific course criteria pubic relations educators believed to be most important in an international public relations course. The researcher provided fifty-seven public relations educators with fifty statements covering potential areas an international public relations course could include. The statements covered the areas of business, media, culture, government and miscellaneous. Each public relations educators was asked to sort the statements according to how much he or she agreed or disagreed with them.The QMETHOD program was used to determine two factor groups from the nineteen responses received. The factor groups, Type I and Type II. Type I consisted of twelve public relations educators and Type II consisted of seven public relations educators.Public relations educators in both groups agreed that an international public relations course should teach students to follow global current events and public relations issues, should cover various countries and their cultural taboos, and teach students to identify social trends abroad.The researcher expected public relations educators to support an international public relations course structure which favored the study of a broad range of international public relations at both the undergraduate and graduate levels, and to achieve a consensus on statements relating to cultural sensitivity training. For the most part, the researcher's expectations were met. However, more technical skills issues (i.e., fundamental, pragmatic public relations knowledge needed to execute public relations plans) were raised than expected, and educators' views on the level at which international public relations should be taught differed from what the researcher had anticipated.
Department of Journalism

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Watson, Thomas Alexander. "Evaluating public relations : the creation and validation of models of measurement for public relations practice". Thesis, Nottingham Trent University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310975.

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Kane, Elleen. "A comparison of Indiana school public relations programs with and without public relations specialists based on standards set by the National School Public Relations Association". Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1033639.

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Since public relations specialists began working in public school districts in the 1970s, only five percent of public school districts in Indiana have employed these specialists. The objective of the study was to identify factors that would explain why so few districts employ specialists. The study focused on the impact that employing a public relations specialist had on a district's overall public relations program as a means of explaining this lack of employment. The study tested the hypothesis that school districts with specialists would differ significantly from districts without specialists in the National School Public Relations Association standards employed by the districts.Superintendents of all 263 Indiana public school districts were asked to complete a 45question survey that identified public relations standards met in 11 categories established by the National School Public Relations Association for a minimum public relations program. The study received a 62 percent response rate.The respondents were divided into two categories: districts with specialists and districts without specialists. Districts with specialists answered 65 percent of the questions in the survey yes, indicating that they employed particular NSPRA standards; districts without specialists answered 35 percent of the questions yes. A chi-square analysis found this difference signficant, which allowed the research hypothesis to be accepted.Further analysis found that advanced public relations education and training slightly increased a superintendent's likelihood of employing a public relations specialist and that superintendents with specialists attributed greater importance to public relations in particular communications scenarios.
Department of Journalism

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Hunter, Lawrence Crittenden. "Public Relations: Its Importance in the Public School System". TopSCHOLAR®, 1990. http://digitalcommons.wku.edu/theses/1690.

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Literature was reviewed to determine the importance of a public relations program in the public school system. Information was retrieved from various published sources, including materials from the National School Public Relations Association, professional journals, books relating to public relations and a variety of other educational reports. An analysis of the literature reveals the following components of a successful public relations program: A plan of action benefits the public relations program. Staff participants benefit the public relations program. Parent involvement is an important aspect of the public relations program. Community involvement is essential to a successful public relations program

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Sung, MinJung. "Toward a model of strategic management of public relations scenario building from a public relations perspective /". College Park, Md. : University of Maryland, 2004. http://hdl.handle.net/1903/2086.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2004.
Thesis research directed by: Communication. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.

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Wong, Chon Mio. "Strategic public relations management : an investigation of the role of public relations in Macau hospitality industry". Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1874197.

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Yoon, Youngmin Shoemaker Pamela J. "Public relations, legitimacy, and media access". Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2004. http://wwwlib.umi.com/cr/syr/main.

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Dumitrascu, Radu. "Corporate-adaptation in international public relations". Fairfax, VA : George Mason University, 2008. http://hdl.handle.net/1920/3156.

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Thesis (M.A.)--George Mason University, 2008.
Vita: p. 72. Thesis director: Tim Gibson. Submitted in partial fulfillment of the requirements for the degree of Master of Arts in Communication. Title from PDF t.p. (viewed July 18, 2008). Includes bibliographical references (p. 67-71). Also issued in print.

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Meng, Fang. "Current public relations status in China". online access from Digital Dissertation Consortium, 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?1450865.

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Dalmasso, Richard. "Les relations contractuelles de l'hôpital public". Aix-Marseille 3, 1995. http://www.theses.fr/1995AIX32036.

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L'hopital est un etablissement public disposant de son autonomie administrative et financiere. Element du systeme de sante, il represente une part importante des depenses de sante. Dans ce contexte, le contrat contribue a affirmer l'autonomie de l'hopital mais traduit aussi son insertion dans une collectivite. Cette these a pour objet de mesurer l'etendue de la capacite contractuelle de l'hopital en presentant son statut et la procedure interne de passation des contrats (1ere partie). La 2eme partie etudie les domaines concernes par ce type de relations: conventions contribuant a la definition des missions d'un hopital, conventions contribuant a l'insertion de l'hopital dans le reseau sanitaire, contrats relatifs aux personnels de l'hopital. La 3eme partie etudie les formules juridiques proposees: conventions de groupement et contrats d'objectifs. Cette these entend montrer dans quelle mesure la valorisation du porcede contractuel induit l'appication d'un nouveau type de legislation sanitaire
Publics hospitals dispose of administrative and financial autonomy. Pieces of health system,they represent an important part of healthcosts. In this context, contracts contribute to assert hospitals autonomy,but also express their insertion in a collectivity. The aim of this thesis is to measure the extend of the hospitals contractual ability,presenting their status and the internal procedure for concluding contracts (1st part). The 2nd part studies the fields concerning this kind of relations: conventions defining hospitals services,conventions inserting hospitals in health system,contracts for hospital staff. The 3rd part studies legal forms: group contracts and aims contracts. This thesis aims to show how the revalorization of contractual process induces the application of a new kind of health legislation

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Pertlíčková, Balcarová Monika. "Public Relations a komunikace ve zdravotnictví". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15430.

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The thesis describes the role of public relations and communication in the health sector and points at its specifications and differences if compared to the profitable sectors. The thesis analyses the current level of the issue in the Czech Republic, including legal and ethical perspectives of a health institution. The first part of the thesis explains the theory of the public relations and communicaiton sectors and includes a concise description of the health sector. The second part deals with internal, external and crisis communication of individual hospitals and institutions and analyses them through the method of qualitative research. Aside from other aspects, I describe pratical operation of public relations, usage of media communication tools in practice at individual health institutions. In addition to this, target audience, the public and the importance of a good reputation of a hospital have been defined in this part.

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Polanecká, Šárka. "Public Relations a komunikace ve zdravotnictví". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18298.

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The goal of theses is to introduce the theoretical knowledge in the field of Public Relations and subsequently on the basis of marketing research to map the situation of public relations management between hospitals in the Czech Republic.

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Werth, Ingo. "Fachbibliographie Internet - Public Relations und -Marketing". [S.l. : s.n.], 2005. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11759307.

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38

Hardt-Delisa, Monica Lynn. "The Importance of Internal Public Relations in a Public University". Thesis, The University of Arizona, 1996. http://hdl.handle.net/10150/292212.

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39

Ferraro, Andrea Marie. "Exploring An Alternative Public Relations Framework for the Public Sector". University of Akron / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=akron1429033839.

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40

Perkins, Kelly R. "A Q-analysis of gender differences in public relations students' ethical expectations of the public relations profession". Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1074538.

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This study attempted to determine whether or not there was a gender difference in students' ethical expectations of the public relations profession. Forty-two Ball State University public relations students participated. The students were given 49 statements that either supported or opposed a specific action that a public relations practitioner may take in an ethical dilemma, or a belief that public relations professionals may hold. Each student was asked to indicate how strongly he/she agreed or disagreed with each statement.The students' answers were analyzed using the QMETHOD factor analysis program. Two groups of individuals were defined: Factor I, "Female Dominated"; and Factor II, "Male Dominated." As the names indicate, the defining characteristic of these groups was the gender composition. The majority of females in the study fell into the first group, and the majority of the males in the study fell into the second group. Factor I z-scores were predominantly positive, whereas Factor II z-scores were predominantly negative-the results were close to perfect mirrors of one another. The findings supported the researcher's hypothesis that there is a gender difference in ethical expectations.
Department of Journalism

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Ikosa, Morna Magnaem. "The selected perceptions of public relations practitioners about the Public Relations Institute of Southern Africa (PRISA) Namibia". Thesis, Cape Peninsula University of Technology, 2013. http://hdl.handle.net/20.500.11838/1429.

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Dissertation Submitted in Fulfillment of the Requirements for the M-tech in Public Relations Management Department of Public Relations Management Faculty of Informatics and Design 2013
This study aims to investigate the selected perceptions of Public Relations Practitioners about the Public Relations Institute of Southern Africa (PRISA) Namibia, in order to recommend to PRISA Namibia ways they can attract membership and gain support and recognition from PR practitioners. This research was conducted through in-depth interviews. The participants in this study were divided into three groups, namely, the members, nonmembers and the Chairperson (current and previous) of PRISA Namibia. A total of 10 participants were interviewed. The results of the study indicate that PR practitioners in Namibia know relatively little about PRISA Namibia activities in Namibia. Most of the Participants are frustrated with PRISA Namibia’s lack of visibility and accessibility. However, most members acknowledged that PRISA Namibia had, in the past, added immense value to their Public Relations (PR) careers. The recommendations of the study include: PRISA Namibia organising conferences or workshops on ethics; PRISA Namibia publishing an ethics booklet that can be used by PR students and professionals to illustrate how practitioners can practically adhere to PRISA code of ethics on a day to day basis; and PRISA Namibia creating social media pages on platforms such as Facebook, Twitter and YouTube.

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Buntin, Alexis Lauren. "Public relations and celebrity charitable organizations a study of the eight underlying dimensions of excellent public relations /". [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024113.

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Walter, Kate Elizabeth. "Public relations ethics and social networking sites ethics of public relations agencies that use MySpace and Facebook /". [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024740.

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44

Čikovská, Jana Bc. "Psychologické aspekty Public Relations a Média Relations aktivít v neziskovom sektore". Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2309.

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Cieľom predkladanej diplomovej práce bolo porovnať prvky organizačnej kultúry s vnímaním týchto prvkov verejnosťou. Následne porovnať do akej miery sa zhoduje vnímanie týchto prvkov verejnosťou. Pre účely mojej práce boli sledovanými prvkami organizačnej kultúry poslanie, vízia a hodnoty organizácie. K účelom výskumu som si vybrala detský domov sv. Nikolaja v Medzilaborciach. Samotný výskum som rozdelila na dve časti. V prvej časti výskumu som zisťovala ako vníma organizácia samu seba a nakoľko je pre organizáciu činnosť PR dôležitá. Aby som naplnila tieto jednotlivé ciele využila som jednu z foriem dotazovania a to rozhovor. V druhej časti výskumu som sa zamerala na podnikateľské subjekty ako potenciálnych darcov a sponzorov v meste Medzilaborce. V tejto fáze výskumu bol vytvorený dotazník s ôsmimi otázkami a cieľom tohto šetrenia bolo zhodnotiť vnímanie organizácie verejnosťou. Záverom celého výskumu boli zistenia, že podľa riaditeľky detského domova sa po celý čas od svojho vzniku prezentuje domov ako dôveryhodná organizácia a je nositeľom deklarovanej vízie, poslania a hodnôt. Na základe uvedených kladov, ktoré respondenti uviedli v dotazníku, môžem povedať, že respondenti vnímajú organizáciu taktiež ako nositeľku deklarovaných hodnôt, vízie a poslania. Existujú tu však aj určite zápory, ktoré môžu viesť k negatívnej publicite a zníženiu dôveryhodnosti. Najväčšou zábranou vo vytvorení si bližšieho vzťahu je podľa respondentov hlavne veľká koncentrácia rómov v meste. Ľudia sa cítia byť rómami ohrozovaní a obťažovaní. Čo sa týka deklarovania hodnôt sledovaných prvkov navonok, ako najúčinnejšie formy a prostriedky PR aktiví sa ukázali byť rôzne spoločenské, kultúrne a športové akcie, osobná prezentácia zamestnancov a informačné plagáty, letáky a kalendáre. V úplnom závere sú navrhnuté určité opatrenia, ktoré sa týkajú PR aktivít. Výsledky práce budú poskytnuté riaditeľke detského domova. Práca by mala byť pre domov istým prínosom pri vytváraní stratégie Public Relations, hlavne čo sa týka odstránenia zistených nedostatkov.

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Vong, Sonia. "The impact of a growing number of female public relations agency owners on public relations industry in Macau". Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1874175.

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Starr, Mary Patricia. "Making public relations personal : an exploratory study of the implications of palanca and guanxi on international public relations". Scholarly Commons, 2003. https://scholarlycommons.pacific.edu/uop_etds/582.

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Largely developed as a professional occupation in the United States throughout the 20111 century, public relations now faces several changes and challenges as more American organizations venture onto the international landscape during the 21 st century. This study examined the evolution of public relations into an international practice, considering whether strategies and tactics are affected by cultural differences. The view that cultures can have an effect on the individual, communication processes and organizational practices is based on Hofstede's cultural dimensions. Palanca is a term used in Latin American societies, referring to the use of personal influence on one's behalf by relatives or friends. Guanxi, or personal connection, is a traditional practice of relationship marketing in the Chinese community. The literature review for the study examined the connection between cultural dimensions and this conceptualization of social networking in Latin America and China. The study investigated the effects of social networking on public relations practitioners in Latin America and China using a 15-item questionnaire conducted through email and telephone interviews. The analysis sought to determine how culturally-based social networking influences socialization, business practices, ethics and public relations strategies. The results for research question one indicated that palanca and guanxi were very similar in the cultural dimensions of individualism-collectivism and power distance; both are high collectivist and high power distance. They exhibited similarities related to uncertainty avoidance, though Latin America is high in uncertainty avoidance and China is medium. The two cultures differed along the dimensions of masculinity-femininity and long-term orientation. Research question two addressed business ethics related to culture. While practitioners did encounter ambiguous or unethical situations, their actions were largely dictated by the ethical standards and codes of their organizations. Research question three discussed public relations strategies and tactics. Public relations strategies were viewed as very similar to the U.S., regardless of where the respondents were based. Practitioners in both Latin America and China emphasized managing relationships as a vital component of public relations efforts. However, practitioners in China found media relations and the flow of communication to be underdeveloped in comparison to the U.S.

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Medhurst, Anthony. "RAF publicity and public relations, 1939-1945". Thesis, University of Cambridge, 1998. https://www.repository.cam.ac.uk/handle/1810/251661.

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48

Houssainy, W. O. "Public relations practice in Saudi government departments". Thesis, University of Salford, 1987. http://usir.salford.ac.uk/26718/.

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Over the last five years, Saudi Arabia has been facing a major challenge, as recent events in the world oil market have led to a significant decline in oil income. This situation has thrown the government's budget and the balance of payment into deficit, and the only way out of the dilemma is to cut back on expenditure. Fortunately enough, the government has by now completed its infrastructure and expensive and versatile development projects have now started to yield some income. According to some western analysts (e.g. Pratt, 1985) "the current recession may be a blessing in disguise"; one of the aspects of this blessing can be that the government has not to turn to the help that can be offered by public relations for explaining the new policies that have to be adopted, and for seeking the co-operation of the general public for the success of its on-going development plans. A study of the practice of public relations in the Saudi government organizations has, therefore, been considered useful at this time. The organizations have set up their public relations departments presumably to undertake public relations programmes.

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SMITH, Gregory Michael, e gms@aapt net au. "The predominance of women in public relations". Central Queensland University, 2006. http://library-resources.cqu.edu.au./thesis/adt-QCQU/public/adt-QCQU20070524.134535.

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As (almost) everyone in the Australian public relations industry knows, there are more women than men. On average, the numbers in Perth (and nationally) favour women by slightly more than three to one. However, the figures are alarmingly high, and, according to Australian Bureau of Statistics figures, make PR one of the most female-intensive industries in Australia. This growing imbalance may have long-term effects which have yet to be identified. This thesis, however, seeks to consider the reasons for this situation. The research aims to: 1. Examine the reasons for the growth in numbers of women and numerical decline of men within public relations in Perth, Western Australia, by considering the development of public relations and how it has impacted on the composition of the profession. 2. Examine future trends within the profession for both women and men and what an imbalance may mean. Patterns in the data clearly show that women outnumber men by almost 3:1, with statistics consistent across all groups surveyed. For example, in government PR practitioners are 71 per cent female, while in private practice (both nationally and in WA) it is 74 per cent. In WA charities the figure is 75 per cent. At the universities it varies between 72 and 87 per cent. This study examines the reason for the imbalance and whether an imbalance is good. Whether the industry (professional bodies, educators, students and practitioners) is concerned is up to it. This work provides the first study of the gender composition of the industry in Australia. As such, it should be a valuable tool in a number of areas. Like many initial studies, it raises just as many questions as answers, and it provides pathways for future study. It should lead to a wider examination of further issues. For example: does the predominance of women in PR in university courses cause concern among male students, perhaps leading them to question their continued participation? Do male students wonder whether the female dominance of PR courses will lessen their chances of employment. And what do practitioners think of an industry that is feminine?

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Schoenberger-Orgad, Michèle Anne. "Communicating strategically: public relations and organisational legitimacy". The University of Waikato, 2007. http://hdl.handle.net/10289/2630.

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This thesis aims to facilitate an understanding of some of the critical debates in public relations theory and practice. It joins others in contributing to a shift from a functional systems-based public relations paradigm to one where public relations is transparently seen as playing a role in shaping democracy in a global society. The research analyses NATO's communication operations in the Kosovo Campaign against the Federal Republic of Yugoslavia, examining the case from a number of different perspectives. The thesis contributes to the body of knowledge of public relations practices and how, in this case, they were used to inform and persuade publics of the moral cause of a bombing mission to achieve specific strategic organisational and communication goals. Further, it contextualises the case of NATO as an organisation facing a crisis in legitimacy following the end of the Cold War. It demonstrates how the Kosovo Campaign provided a vehicle to transform NATO's identity while retaining military capabilities, to make the organisation relevant to the global demands of the 21st century. In this way, NATO could claim a unique self and maintain its credibility and relevance. The thesis argues that NATO's public relations campaign was successful in maintaining both credibility and popular support for a 78-day bombing campaign within the 19 nations of the Alliance. The campaign allowed NATO to claim that it was the only organisation that could provide ii security and stability, as well as be the main bulwark of the defence of Western values in a rapidly globalising and changing world. Moreover, by framing the Kosovo air campaign as a humanitarian intervention, NATO was not only able to legitimise its actions but transform its military might with an acceptable human face in order to achieve its broader ideological goals in Europe. This thesis demonstrates how military interventions on behalf of powerful interests can be legitimised if the appropriate public relations framework is used and acceptable communication strategies employed. It suggests how citizens of democratic countries can be led to support decision-makers who present themselves as acting altruistically even when their actions may be self-interested.

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Tesi sul tema "Public relations"

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