Segui questo link per vedere altri tipi di pubblicazioni sul tema: Public communication campaign.
Articoli di riviste sul tema "Public communication campaign"
Cita una fonte nei formati APA, MLA, Chicago, Harvard e in molti altri stili
Vedi i top-50 articoli di riviste per l'attività di ricerca sul tema "Public communication campaign".
Accanto a ogni fonte nell'elenco di riferimenti c'è un pulsante "Aggiungi alla bibliografia". Premilo e genereremo automaticamente la citazione bibliografica dell'opera scelta nello stile citazionale di cui hai bisogno: APA, MLA, Harvard, Chicago, Vancouver ecc.
Puoi anche scaricare il testo completo della pubblicazione scientifica nel formato .pdf e leggere online l'abstract (il sommario) dell'opera se è presente nei metadati.
Vedi gli articoli di riviste di molte aree scientifiche e compila una bibliografia corretta.
1
Almlund, Pernille, Nina Blom Andersen, Bente Halkier e Kim Christian Schrøder. "Public communication campaigns as mundane category". MedieKultur: Journal of media and communication research 36, n. 68 (1 ottobre 2020): 066–87. http://dx.doi.org/10.7146/mediekultur.v36i68.118071.
Testo completoAbstract (sommario):
This article examines the public connection and understanding of public communication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative category. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.
2
Liberatore, Florian, Sarah Schmelzer e Alfred Angerer. "The Relevance of Citizen Co-Creation for the Effectiveness of Public Health Campaigns: Results from the Evaluation of a HIV Prevention Campaign in Switzerland". Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen 42, n. 1-2 (2019): 34–46. http://dx.doi.org/10.5771/0344-9777-2019-1-2-34.
Testo completoAbstract (sommario):
While decreasing public health budgets force campaign managers to spend money more wisely, many public health campaigns still use traditional communication channels and neglect the great potential of citizen co-creation, the active involvement of the target group. This article provides an overview of the issue of citizen co-creation in the context of public health campaigns and presents a case study of an HIV campaign in Switzerland as an example of applied citizen co-creation. The incremental effect of word of mouth on campaign effectiveness and efficiency is examined, showing how citizen co-creation can be quantified in the context of evaluating a campaign. Finally, the article suggests practical implications for the design and evaluation of future public health campaigns involving citizen co-creation.
3
Davies, Sarah R. "University communications as auto-communication: the NTNU ‘Challenge Everything’ campaign". Journal of Communication Management 24, n. 3 (19 marzo 2020): 227–43. http://dx.doi.org/10.1108/jcom-08-2019-0120.
Testo completoAbstract (sommario):
PurposeThis article offers an in-depth exploration of university communications practice by describing and analysing a publicity and recruitment campaign, called ‘Challenge Everything’, carried out by the Norwegian University of Science and Technology (NTNU) in 2018. By providing insight into internal sense-making around the campaign it contributes to literatures in science communication and communication management.Design/methodology/approachThis qualitative research uses semi-structured interviews and informal organisational ethnography, mobilising concepts of sense-making and auto-communication to guide analysis. The focus is on how organisation members made sense of the Challenge Everything campaign.FindingsThe analysis focuses on four key themes within organisational sense-making about the campaign: the openness of the campaign meant that it was readily picked up on and personalised by university staff; its meaning was always contextual, shaped by organisation members' roles, interests, and concerns; its controversy seems to primarily derive from questions of representation, and specifically whether organisation members recognised within it their own experiences of university culture; and its development points to the rise of new forms of expertise within university organisation, and the contestation of these.Research limitations/implicationsThe research offers only a partial snapshot of one instance of university communications. However, in demonstrating how public campaigns also operate as auto-communication it has important implications for strategic communication within complex organisations such as universities.Originality/valueThe research has particular value in offering an in-depth qualitative study of university marketing practices and the effects these have within an organisation.
4
Permatasari, Yunita, e Sophia Bernadette. "Analisis Pesan Persuasif Yang Dibangun Oleh Kementerian Kesehatan Melalui Video Cegah, Lawan, Obati Diabetes Di Youtube". SOSIO DIALEKTIKA 5, n. 2 (7 dicembre 2020): 40. http://dx.doi.org/10.31942/sd.v5i2.3874.
Testo completoAbstract (sommario):
Abstract
Health messages are important in the field of public health to encourage behavior change. In 2017, through a “Prevent, Treat, Fight Diabetes” Campaign initiated by the Ministry of Health of the Republic of Indonesia, the Government uploaded a digital video public service advertisement through a you tube account with the username of the Ministry of Health's P2PTM Directorate. This research was conducted to understand how the Persuasion Technique used by the Ministry of Health in building messages contained in the communication campaign carried out through the video. The main question in this connection is how the persuasion technique used in the health campaign "Prevent, Treat, Fight Diabetes" conducted by the Ministry of Health in persuading message recipients? To find out how the Persuasion Technique of a health campaign persuasion message carried out by the Ministry of Health in the “Prevent, Treat, Fight Diabetes” campaign by the Ministry of Health in persuading message recipients, this study uses the theory of Campaign Communication, Social Campaigns, and Persuasion Techniques with a fear approach. to analyze the elements in a persuasive message from the Ministry of Health.
Keywords: Persuasive Communication, Persuasion Techniques, Health Campaigns, Ministry of Health
5
McKinnon, Merryn, David Semmens, Brenda Moon, Inoka Amarasekara e Léa Bolliet. "Science, Twitter and election campaigns: tracking #auspol in the Australian federal elections". Journal of Science Communication 15, n. 06 (29 novembre 2016): A04. http://dx.doi.org/10.22323/2.15060204.
Testo completoAbstract (sommario):
Social media is increasingly being used by science communicators, journalists and government agencies to engage in discourse with a range of publics. Despite a growing body of literature on Twitter use, the communication of science via Twitter is comparatively under explored. This paper examines the prominence of scientific issues in political debate occurring on Twitter during the 2013 and 2016 Australian federal election campaigns. Hashtracking of the umbrella political hashtag auspol was used to capture tweets during the two campaign periods. The 2013 campaign was particularly relevant as a major issue for both parties was climate change mitigation, a controversial and partisan issue. Therefore, climate change discussion on Twitter during the 2013 election was used as a focal case study in this research. Subsamples of the 2013 data were used to identify public sentiment and major contributors to the online conversation, specifically seeking to see if scientific, governmental, media or ‘public' sources were the more dominant instigators. We compare the prominence of issues on Twitter to mainstream media polls over the two campaign periods and argue that the potential of Twitter as an effective public engagement tool for science, and for politicised scientific issues in particular, is not being realised.
6
BOZKANAT, Esra. "TYPES OF CAMPAIGNS IN EVIDENCE-BASED HEALTH COMMUNICATION". TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, n. 1 (1 gennaio 2021): 103–14. http://dx.doi.org/10.7456/11001100/006.
Testo completoAbstract (sommario):
Health communication is a field of study that has been included in the communication world since the 1970s. Health communication has a field of application carried out by individuals and media-mediated communication in health service delivery and health promotion. Health communication is an applied field of study because it examines both the pragmatic effects of human communication on the provision of healthcare and public health promotion and studies in this area are often used to improve the quality of healthcare delivery. Health communication campaigns are prepared to reveal desired health behaviors in society and to prevent risky health behaviors. However, whether these campaigns achieve their goals is an issue that is rarely discussed. Health communication and its applications at the mass communication level are realized through health communication campaigns. The success of a health communication campaign is measured by comparing the current situation before and after the campaign. This brings us to the concept of evidence-based health communication. This study describes the design stages of evidence-based health communication, which is an effective phenomenon in measuring campaign success. The similarities and differences among non- experimental, quasi-experimental and experimental designs were revealed in the study. The aim of the study is to explain the campaign design stages of evidence-based health communication and provide a guide to the pre-campaign preparation process for practitioners. Thus, practitioners will be able to choose the most suitable design for their target audience and avoid application mistakes.
7
BOZKANAT, Esra. "TYPES OF CAMPAIGNS IN EVIDENCE-BASED HEALTH COMMUNICATION". TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, n. 1 (1 gennaio 2021): 103–14. http://dx.doi.org/10.7456/11101100/006.
Testo completoAbstract (sommario):
Health communication is a field of study that has been included in the communication world since the 1970s. Health communication has a field of application carried out by individuals and media-mediated communication in health service delivery and health promotion. Health communication is an applied field of study because it examines both the pragmatic effects of human communication on the provision of healthcare and public health promotion and studies in this area are often used to improve the quality of healthcare delivery. Health communication campaigns are prepared to reveal desired health behaviors in society and to prevent risky health behaviors. However, whether these campaigns achieve their goals is an issue that is rarely discussed. Health communication and its applications at the mass communication level are realized through health communication campaigns. The success of a health communication campaign is measured by comparing the current situation before and after the campaign. This brings us to the concept of evidence-based health communication. This study describes the design stages of evidence-based health communication, which is an effective phenomenon in measuring campaign success. The similarities and differences among non- experimental, quasi-experimental and experimental designs were revealed in the study. The aim of the study is to explain the campaign design stages of evidence-based health communication and provide a guide to the pre-campaign preparation process for practitioners. Thus, practitioners will be able to choose the most suitable design for their target audience and avoid application mistakes.
8
BOZKANAT, Esra. "TYPES OF CAMPAIGNS IN EVIDENCE-BASED HEALTH COMMUNICATION". TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, n. 1 (1 gennaio 2021): 103–14. http://dx.doi.org/10.7456/11101100/006.
Testo completoAbstract (sommario):
Health communication is a field of study that has been included in the communication world since the 1970s. Health communication has a field of application carried out by individuals and media-mediated communication in health service delivery and health promotion. Health communication is an applied field of study because it examines both the pragmatic effects of human communication on the provision of healthcare and public health promotion and studies in this area are often used to improve the quality of healthcare delivery. Health communication campaigns are prepared to reveal desired health behaviors in society and to prevent risky health behaviors. However, whether these campaigns achieve their goals is an issue that is rarely discussed. Health communication and its applications at the mass communication level are realized through health communication campaigns. The success of a health communication campaign is measured by comparing the current situation before and after the campaign. This brings us to the concept of evidence-based health communication. This study describes the design stages of evidence-based health communication, which is an effective phenomenon in measuring campaign success. The similarities and differences among non- experimental, quasi-experimental and experimental designs were revealed in the study. The aim of the study is to explain the campaign design stages of evidence-based health communication and provide a guide to the pre-campaign preparation process for practitioners. Thus, practitioners will be able to choose the most suitable design for their target audience and avoid application mistakes.
9
Dessaix, A. "Implementation Learnings From a Cancer-Prevention Multirisk Factor Public Education Campaign". Journal of Global Oncology 4, Supplement 2 (1 ottobre 2018): 133s. http://dx.doi.org/10.1200/jgo.18.50200.
Testo completoAbstract (sommario):
Background and context: The Cancer Council New South Wales (CCNSW) is one of Australia's leading cancer charities and is uniquely 95% community funded. Cancer prevention is one of five strategic priority areas for CCNSW. An estimated to 37,000 cancer cases are preventable each year in Australia; 33% of cancers in men and 31% in women. The CCNSW developed and implemented the 1 in 3 Cancers Campaign in 2016, the first Australian multirisk factor cancer prevention campaign. This was also the organization's first experience in implementing a social marketing mass media campaign. Over two years, the campaign's primary objective was to raise awareness that one in three cancers are preventable, to highlight why preventing cancer is important and practical steps for prevention. Aim: To undertake an organizational review of internal learnings from the development, implementation and evaluation of the 1 in 3 Cancers Campaign and make recommendations for future campaign practice. Strategy/Tactics: Cross-organizational perspectives were provided from 20 Cancer Council staff from the areas of cancer prevention, research, fundraising and community engagement through a one-day workshop. Program/Policy process: Workshop participants: 1) reviewed best practice social marketing processes, 2) reviewed published evidence on mass media public education campaigns, 3) against this framework, determined internal organizational learnings from the 1 in 3 Cancers Campaign and made recommendations for future practice. Outcomes: A summary report of key lessons learnt from the implementation of the 1 in 3 Cancers Campaign and recommendations for future practice. What was learned: Areas of strengths were identified including cross-organizational collaboration, the development of an interactive cancer risk quiz, good community awareness of the campaign and key message take out. Areas for improvement included the need for greater resource investment (namely staff capacity, skills and budget), greater lead times for thorough campaign planning and the need to focus on singular behavioral cancer risk factors in communication messaging rather than multiple risk factors. The workshop concluded that well-planned, well-resourced mass media campaigns were an important evidence-based strategy for future cancer prevention practice.
10
Jensen, Michael J. "Social Media and Political Campaigning". International Journal of Press/Politics 22, n. 1 (22 ottobre 2016): 23–42. http://dx.doi.org/10.1177/1940161216673196.
Testo completoAbstract (sommario):
This paper develops a way for analyzing the structure of campaign communications within Twitter. The structure of communication affordances creates opportunities for a horizontal organization power within Twitter interactions. However, one cannot infer the structure of interactions as they materialize from the formal properties of the technical environment in which the communications occur. Consequently, the paper identifies three categories of empowering communication operations that can occur on Twitter: Campaigns can respond to others, campaigns can retweet others, and campaigns can call for others to become involved in the campaign on their own terms. The paper operationalizes these categories in the context of the 2015 U.K. general election. To determine whether Twitter is used to empower laypersons, the profiles of each account retweeted and replied to were retrieved and analyzed using natural language processing to identify whether an account is from a political figure, member of the media, or some other public figure. In addition, tweets and retweets are compared with respect to the manner key election issues are discussed. The findings indicate that empowering uses of Twitter are fairly marginal, and retweets use almost identical policy language as the original campaign tweets.
11
Bruns, Axel. "Tweeting to save the furniture: the 2013 Australian election campaign on Twitter". Media International Australia 162, n. 1 (26 settembre 2016): 49–64. http://dx.doi.org/10.1177/1329878x16669001.
Testo completoAbstract (sommario):
Past years have seen continuing experimentation in the use of social media for political campaigning. By the time of the 2013 Australian federal election, social media of various forms had become comparatively mainstream in Australia and were widely used by members and candidates: more than 350 candidates operated Twitter accounts during the campaign, for instance. This article explores the key patterns both in how politicians and their parties campaigned on Twitter during the 2013 federal election campaign and in how the public responded to and engaged with these campaigns. It documents significant, systematic differences between the major party blocs and interprets these as reflecting the Coalition’s ‘small target’ strategy and Labor’s last-ditch attempts to ‘save the furniture’, respectively.
12
Abroms, Lorien C., e R. Craig Lefebvre. "Obama's Wired Campaign: Lessons for Public Health Communication". Journal of Health Communication 14, n. 5 (31 luglio 2009): 415–23. http://dx.doi.org/10.1080/10810730903033000.
Testo completo
13
Perloff, Richard M. "Effects of an AIDS Communication Campaign". Journalism Quarterly 68, n. 4 (dicembre 1991): 638–43. http://dx.doi.org/10.1177/107769909106800404.
Testo completoAbstract (sommario):
With intravenous drug users as a target audience, distribution of brochures and pamphlets, along with use of some billboards, in Cleveland, Ohio, resulted in an increase in general public awareness of AIDS as a social problem, but did not result in much increase in knowledge of how to prevent AIDS, with the exception that citizens in Cleveland, versus another control city in Ohio, did know that needles can be sterilized with bleach. The campaign did prove its ability to influence public concern about issues by moving one concern up, an example of agenda-setting.
14
Chambers, Barbara J., e Shannon L. Bichard. "Public Opinion on YouTube". International Journal of E-Politics 3, n. 2 (aprile 2012): 1–15. http://dx.doi.org/10.4018/jep.2012040101.
Testo completoAbstract (sommario):
From the communication methods to the candidates on the ballot, the 2008 presidential campaign was revolutionary. Communicating party platforms went beyond traditional media to include social media and online video services such as YouTube. These communication methods provide an opportunity to examine public feedback on candidates that ranged widely in age, race, gender, and experience. This study seeks to analyze comments posted on YouTube as a form of public opinion and determine their content and frame of reference in response to vice-presidential nominee Sarah Palin’s acceptance speech at the Republican National Convention. The Functional Theory of Political Discourse is used as a means to reveal prominent framing strategies. Results indicate a majority of YouTube user comments were negative, focused on the present, and utilized the attack function. Character also emerged as a dominant issue in campaign discussion.
15
Arya Putra, I. Putu Dudyk, Ramanda Dimas Surya Dinata e Agung Wijaya. "PORTRAIT PHOTO STUDY AS COMMUNICATION MEDIA IN A POLITICAL CAMPAIGN". Jurnal Nawala Visual 1, n. 1 (31 maggio 2019): 52–63. http://dx.doi.org/10.35886/nawalavisual.v1i1.10.
Testo completoAbstract (sommario):
Campaign in principle is a process of individual or group communication activities institutionalized and aims to create a certain impact. Political contestation at this time currently uses various media as mass communication. One of the most widely used media communications in political campaigns is portrait photos. In a portrait photo that is seen is the protrusion of a figure in a picture frame. Portrait photos are widely used in today's political campaign media and appear to be a mandatory element in campaign media. Its almost certain when there are political activities such as general elections, presidential elections and others, campaign media that display portraits of political figures can be found in strategic public places. Usually photos that are selected or set to be communicative and the appearance of the expressions from political figures sparks smiles and laughter to gain sympathy from their constituents. The form of portrait photos in campaign media appears in various mediums such as banners, billboards, pins, stickers, posters, t-shirts, and others. The communication that is built in the portrait photo media is non verbal communication that requires viewers to see visuals or images. This become interesting to study because portrait photos are not enough to only be read as visual that display personal figures but can be seen from a social angle because their presence functions as signs and illustrative elements.
16
Anderson, Jenn, Rebecca K. Britt, Brian C. Britt, Shana Harming e Nancy Fahrenwald. "Native Americans’ Memorable Conversations About Living Kidney Donation and Transplant". Qualitative Health Research 30, n. 5 (2 novembre 2019): 679–92. http://dx.doi.org/10.1177/1049732319882672.
Testo completoAbstract (sommario):
Living kidney donation and transplant (LKDT) offers a path of hope for patients on indefinite dialysis treatment. However, identification of a living donor can be challenging; initiating these conversations is difficult. Our study analyzes memorable conversations about LKDT that occurred in response to an LKDT campaign targeted to Native Americans. Our analysis of n = 28 memorable conversations revealed that the campaign prompted conversations and increased communication efficacy about LKDT. Based on these findings, we suggest that campaign designers utilize narratives within campaigns to model communication self-efficacy and then analyze the content of postcampaign conversations as an indicator of campaign effectiveness.
17
Nyarko, Jacob, Michael Yao Wodui Serwornoo e Benedine Azanu. "Communication lapses to combating COVID-19 pandemic: Evaluating Ghana’s COVID-19 campaign". Journal of African Media Studies 13, n. 2 (1 giugno 2021): 159–75. http://dx.doi.org/10.1386/jams_00041_1.
Testo completoAbstract (sommario):
COVID-19 is described as ‘novel’ largely because the virus has rarely been studied. Without any vaccine, the key to containing the virus was the timely delivery of educative public health information to people. With a population of 29 million composed of small urban segments, Ghana has enormous rural enclaves where most of her citizens live. This study seeks to explore the nature of Ghana’s COVID-19 campaign, focusing on the communication strategies and the extent to which indigenous communication tools (ICTs) have been employed. Relying on document analysis, Ghana’s COVID-19 campaign rarely deployed ICTs but rather paid lip service to the country’s indigenous resources in public addresses to the nation. It also found that the fight against the virus metamorphosed into political campaigns making WHO’s vital information subservient to images of political figures and political iconography in general. We argue that the nature of the campaign created generalized awareness of the pandemic, but did less to educate the masses on the WHO preventive protocols.
18
Demetrious, Kristin. "‘Energy wars’: Global PR and public debate in the 21st century". Public Relations Inquiry 8, n. 1 (gennaio 2019): 7–22. http://dx.doi.org/10.1177/2046147x18804283.
Testo completoAbstract (sommario):
‘Hashtags’, ‘trending topics’, ‘mentions’ ‘likes, ‘retweets’: the 21st century is distinctive for a range of new communication technologies, social practices and discourses that have framed public debate as “authentic”, “participatory”, “empowering” and “organic”. In this article, I explore a 21st century public relations (PR) campaign that is promoting neoliberal “solutions” to complex social and environmental problems, namely Burson-Marsteller’s 2014 campaign for coal industry client, Peabody Energy. The ‘Advanced Energy for Life’ (AEFL) ‘comprehensive global campaign’ to promote the idea of ‘clean coal’ in the alleviation of ‘energy poverty’ is but one in a succession of campaigns deployed by the coal industry since the 1980s. This article examines the reception of the AEFL campaign in Australia from January 2014 to March 2017. In doing so, it traces the movement of campaign tropes in the public sphere as well as prominent Twitter activity. It asks what purpose did the tropes serve and how they propelled debate. It also asks if resistance on Twitter can disrupt the ‘long period of suspended animation’ in public debate on energy policy. In tackling these questions with a critical lens, it aims to develop a greater understanding of the influence of global PR campaigns such as Peabody’s AEFL in public debate in contemporary settings.
19
Aqmarina Ardani, Nurul. "Perancangan Desain Komunikasi Visual Dalam Bentuk Kampanye Instagram “Apresiasi Kerja Desainer”". AKSA: JURNAL DESAIN KOMUNIKASI VISUAL 2, n. 1 (20 aprile 2020): 203–23. http://dx.doi.org/10.37505/aksa.v2i1.16.
Testo completoAbstract (sommario):
The working fee of graphic designers is still being felt to be very low because there is no appreciation from business owners and also from the public. To increase the appreciation, there have been many campaigns regarding the appreciation of the work of graphic designers on social media Instagram with positive reviews, but many graphic designers said that there is still no change. The author then tried to analyze some of the shortcomings of these campaigns and tried to add new strategies. The author hoped that the new campaign with the new communication strategy could deliver better message to the business owners and public. The author used brand audit, brand awareness, and brand management theory from Keller (2013), Kartajaya (2016) and also social movement theory from Aspen Institute Roundtable (2013) to do the campaign strategy researches. The outcome of this artwork is a conceptual campaign with a complete communication strategy guide. Keywords
20
Kammer, Adrian, Sebastian Niessen, Lukas Schmid e Norina Schwendener. "Finding One’s Way on the Roads to Social Change". Social Marketing Quarterly 22, n. 2 (23 marzo 2016): 89–106. http://dx.doi.org/10.1177/1524500416641385.
Testo completoAbstract (sommario):
Many theories and models attempt to explain the mechanisms underlying human behavior. In order to maintain an overview of the many aspects involved in communication campaigns, social marketing, and behavior change, the Swiss Federal Office for Public Health has created a metamodel of the impact of its campaigns. This metamodel does not claim to contribute any new findings to behavioral research. Its purpose is primarily to summarize the current state of research in the field in a comprehensive and comprehensible way, with reference to a range of relevant communications, social marketing, and behavior change theories. Dimensions addressed include strategy, processes, and impact, with the final dimension demonstrating the possible ranges of impact from individual to societal and from information to behavior. Social marketers and campaign planners may find this model useful as a planning and evaluation tool for campaigns, programs, or interventions that seek to increase awareness or change behavior. Its focus lies on communication campaigns, while also indicating the limits of campaign efficacy. It makes it clear that campaigns are most effective at the early stages of the behavioral change process, such as capturing attention, while other interventions are more effective at later stages.
21
Miller, Barbara M., e Janas Sinclair. "A Model of Public Response to Marketplace Advocacy". Journalism & Mass Communication Quarterly 86, n. 3 (settembre 2009): 613–29. http://dx.doi.org/10.1177/107769900908600310.
Testo completoAbstract (sommario):
The proposed model of public response to marketplace advocacy accounted for approximately 80% of variance in attitude toward a campaign promoting the coal industry. Marketplace advocacy is used by corporate interests to generate support for risk-related products, and the findings indicate trust in the message sponsor and perceptions of industry accountability are key to lay audiences' negotiation of these messages. Perceptions of trust and accountability led to favorable persuasion coping outcomes for the sponsor—identification with positive message themes and favorable evaluation of the information in the message—which in turn led to positive attitudes toward the campaign.
22
Basil, Glory, e Agnes E. Bassey. "Repositioning Nigeria: Application of Marketing Communication Tools by Political Parties in Campaign Programs". INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 2, n. 9 (2015): 20–28. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.29.1002.
Testo completoAbstract (sommario):
The study examined application of marketing communication tools by political parties in campaign programs in Cross River State in repositioning Nigeria. Campaign programs have been marred with the use of thugs for rallies, attacks, programs and ideologies between opposing political parties. In order to curb these problems, the study examines the effect of advertising, word-of-mouth marketing, and public relations in campaign programs. Survey research design was adopted, in which questionnaire were administered to 200 respondents in four local government Area in Cross River State. Three hypotheses were formulated and tested at 0.05 level of significance. The results show that marketing communication tools enhance political campaign programs. It was, therefore, recommended that political parties should employ the use of intense advertising without intemperate words to achieve campaign objectives peacefully.
23
Cheek, Ryan. "Zombie Ent(r)ailments in Risk Communication: A Rhetorical Analysis of the CDC’s Zombie Apocalypse Preparedness Campaign". Journal of Technical Writing and Communication 50, n. 4 (6 dicembre 2019): 401–22. http://dx.doi.org/10.1177/0047281619892630.
Testo completoAbstract (sommario):
Apocalypticism is a powerful brew of eschatological belief and political imagination that is extremely persuasive. This article addresses the intersections between apocalyptic rhetoric and the technical communication of risk, disease outbreak, and disaster preparedness by analyzing the Centers for Disease Control and Prevention’s zombie apocalypse preparedness campaign. Specifically, I argue that the framing of the Centers for Disease Control and Prevention’s campaign relies on and extends problematic iterations of apocalypticism and undermines the educational objectives of disaster preparedness and response. I conclude with suggestions for how technical communicators designing public awareness and outreach campaigns can use existential risk rhetoric for engagement without succumbing to the pernicious side effects of apocalypticism.
24
Budifebrianto, Rian, e Santi Delliana. "Strategi Kampanye Komisi Pemilihan Umum (KPU) dalam Meningkatkan Pemilih Aktif Pada Pemilu 2019 (Kajian Deskriptif di Akun Instagram KPU)". Restorica: Jurnal Ilmiah Ilmu Administrasi Negara dan Ilmu Komunikasi 6, n. 2 (2 ottobre 2020): 1–11. http://dx.doi.org/10.33084/restorica.v6i2.1344.
Testo completoAbstract (sommario):
Communication in social media is a form of communication carried out by many parties, one of which is KPU. Welcoming the political year, the KPU is actively conducting campaigns to increase the number of active voters monitored each year. One of the campaign strategies used by KPU is using Instagram social media; according to KPU, this internet-based social media can reach the public widely and quickly. This study uses a qualitative research approach with the post-positivism paradigm. In this research, the model used is Ostergaard's campaign model. Based on research results, in conducting campaigns through Instagram, KPU utilizes several features on Instagram, such as posting, hashtags, and captions. In addition to using the Instagram feature, KPU also prioritizes speed in clarifying emerging hoaxes and attractive designs in its Instagram posts. KPU can create a positive perspective in the community, especially new voters who are expected to become active voters. KPU is a trusted distributor of information for the public regarding the 2019 elections.
25
Nord, Lars, e Marie Grusell. "30-second politics, 30 years too late: Political TV advertising in Swedish election campaigns, 2006–2018". Central European Journal of Communication 12, n. 3 (4 settembre 2019): 282–98. http://dx.doi.org/10.19195/1899-5101.12.3(24).1.
Testo completoAbstract (sommario):
Televised political advertising appears in very different national political communication contexts. Sweden is an interesting case study. For many years, political ads on TV were not allowed at all. However, with the transition from analog to digital terrestrial television the public service obligations of the “hybrid” channel TV4 were dismantled. In the 2010 national election campaign, all Swedish parliamentary parties bought advertising time on TV4. This article intends to shed new light on political TV ads as a new campaign feature in a rapidly transforming political communication environment. The study relates to the concept of hybridization of election campaigns and intends to increase knowledge about hybridization processes by focusing on a critical case where one of the most adopted campaign practices worldwide is finally implemented within a specific national context and deviating political culture.
26
Kropf, Martha. "Using Campaign Communications to Analyze Civility in Ranked Choice Voting Elections". Politics and Governance 9, n. 2 (15 giugno 2021): 280–92. http://dx.doi.org/10.17645/pag.v9i2.4293.
Testo completoAbstract (sommario):
Theory suggests that ranked choice voting (RCV) may create a more civil campaign environment. As voters must rank candidates, the candidates have an incentive to work with each other more collaboratively. This study uses text analysis software (LIWC) to examine candidate tweets and newspaper articles in RCV versus specifically-chosen plurality cities for evidence of positivity or negativity. In quantitatively comparing the tweets, the results are mixed among the cities. Qualitatively, candidates seem to be more likely to engage each other in RCV cities than in plurality cities. Using LIWC to analyze newspaper articles for campaign tone, one can see that RCV city articles have significantly more positive than negative words. This is the first published study to use direct campaign communication data to study RCV elections and campaign civility. This research validates survey research indicating that citizens perceive RCV campaigns are more civil.
27
Adlung, Shari, Margreth Lünenborg e Christoph Raetzsch. "Pitching Gender in a Racist Tune: The Affective Publics of the #120decibel Campaign". Media and Communication 9, n. 2 (23 marzo 2021): 16–26. http://dx.doi.org/10.17645/mac.v9i2.3749.
Testo completoAbstract (sommario):
This article analyses the changed structures, actors and modes of communication that characterise ‘dissonant public spheres.’ With the #120decibel campaign by the German Identitarian Movement in 2018, gender and migration were pitched in a racist tune, absorbing feminist concerns and positions into neo-nationalistic, misogynist and xenophobic propaganda. The article examines the case of #120decibel as an instance of ‘affective publics’ (Lünenborg, 2019a) where forms of feminist protest and emancipatory hashtag activism are absorbed by anti-migration campaigners. Employing the infrastructure and network logics of social media platforms, the campaign gained public exposure and sought political legitimacy through strategies of dissonance, in which a racial solidarity against the liberal state order was formed. Parallel structures of networking and echo-chamber amplification were established, where right-wing media articulate fringe positions in an attempt to protect the rights of white women to be safe in public spaces. #120decibel is analysed and discussed here as characteristic of the ambivalent role and dynamics of affective publics in societies challenged by an increasing number of actors forming an alliance on anti-migration issues based on questionable feminist positions.
28
DUTTON, WILLIAM H., e WAN-YING LIN. "Using the Web in the democratic process. The Web-orchestrated ‘Stop the Overlay’ cyber-campaign". European Review 9, n. 2 (maggio 2001): 185–99. http://dx.doi.org/10.1017/s1062798701000175.
Testo completoAbstract (sommario):
In the 1996 US Presidential elections, new information and communication technologies (ICTs), particularly the Internet and World Wide Web (Web), began to play a visible role in US campaigns and elections, and its role has expanded to shape the political process more generally. Case studies have shown how the Web, for example, can facilitate the rapid exchange of information that is essential to coordinating political activity. By virtue of reducing the costs of communication, it has become accessible to grassroots organisations without the resources to mount more traditional media campaigns. This study looks in-depth at one campaign – Stop the Overlay – which employed the Internet and Web to effect public policy and regulatory change locally, but with implications for California and the US. Our study led us to employ the framework of an ecology of games to discuss the interplay among the separate but interdependent decisions and games that shaped the campaign. The case shows how this Web-orchestrated campaign was one element that reconfigured the ecology of games in ways that influenced policy decisions. It accomplished this not only by altering the costs of communication, but by reshaping access and thereby changing the networks of communication among political actors.
29
Farkas, Johan, e Sander Andreas Schwartz. "Please Like, Comment and Share our Campaign!" Nordicom Review 39, n. 2 (31 dicembre 2018): 19–33. http://dx.doi.org/10.2478/nor-2018-0008.
Testo completoAbstract (sommario):
Abstract Based on 18 qualitative interviews, this article explores how the social media managers for the nine parties in the Danish parliament articulate the role of social media during the 2015 national elections. The article finds that the interviewees emphasise Facebook as an important means for one-way political communication and the monitoring of public opinion. The majority of the interviewees articulate a sense of responsibility for facilitating public debate on Facebook through the moderation of user-generated content and/or interactions with users. Yet the social media managers do not systematically analyse political input from social media users, nor do they see Facebook and Twitter as viable means of citizen influence on political decision-making. This is explained by a perceived lack of voter representativeness among Facebook users, fear of appearing politically imprudent and scepticism towards social media’s participatory potential.
30
Herna, Herna, Hiswanti Hiswanti, Hidayaturahmi Hidayaturahmi e Amanda Anindya Putri. "Strategi Komunikasi Media Sosial untuk Mendorong Partisipasi Khalayak pada Situs Online kitabisa.com". Jurnal Komunikasi Pembangunan 17, n. 2 (1 luglio 2019): 146–56. http://dx.doi.org/10.46937/17201926843.
Testo completoAbstract (sommario):
The development and widespread use of internet technology has changed the way people communicate in everyday life. The most important indicator of this transformation is the emergence of new communication devices with internet technology called "digital communication devices" (Werbin 2012). Facebook, Twitter, Instagram, and similar social networks that are used online and virtual platforms such as web sites, microblogs, are new communication tools that are used as transformations of existing communication tools such as printed communication devices (journals, newspapers, etc. ), visual (television, cinema, etc.) and audio (radio) communication devices. The transformation is also followed by the way we donate, namely the transition from the offline system (directly giving to the mosque or orphanage) to the online donation system. One of the crowdfunding platforms (online donations) in Indonesia is Kitabisa.com. Lots of excess donations online, but the proliferation of online fraud makes the public (prospective donors) reluctant to participate in this program. So there needs to be a communication strategy between fund raisers and prospective donors to encourage public participation. This study used descriptive qualitative method. Techniques for collecting data with in-depth observation interviews and document checking. The interview was conducted by interviewing the Kitabisa.com party as the party that built the donation and fundraising site for initiatives, campaigns and social programs that had the motto "Let's work together to build Indonesia!". Data analysis was performed using data analysis of Miles and Huberman. Message element theory in social media and participation theory is used in this study which discusses how message elements in a social media / donation site. To increase audience participation in fundraising through online sites, Kitabisa.com by uploading content that contains storytelling and video formats in each campaign that will be done on social media. Update campaigns, progress reports from each campaign, photos in the form of proof of activity are also regularly displayed on the website. This is done consistently to maintain the quality of the campaign and maintain public trust and participation.
31
Erickson, Steve. "Quality First: A public affairs campaign case study". Journal of Communication in Healthcare 3, n. 2 (luglio 2010): 87–97. http://dx.doi.org/10.1179/175380710x12813488575844.
Testo completo
32
Nasution, Hasyimsyah, Syukur Kholil e Muhammad Idris. "The Political Communication Strategy of the Presidential Campaign Team Jokowi-Ma'ruf Amin to Win the Support of the Ummah Islam in the 2019 Election in North Sumatra". Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences 3, n. 4 (27 ottobre 2020): 2926–37. http://dx.doi.org/10.33258/birci.v3i4.1313.
Testo completoAbstract (sommario):
This study aims to analyze the communication patterns of President Jokowi-Ma'ruf's campaign team in the 2019 elections in North Sumatra, the communication management of the campaign team, the response of the voters, and the results achieved by the campaign team. The data sources consisted of primary data, namely from the North Sumatra regional campaign team and secondary data from various books, documents, journals, articles, websites and others related to this research. The main informants were the campaign team which was determined purposively in accordance with the research objectives. Besides that, the community also distributed questionnaires to the voters for the Jokowi-Ma'ruf Amin presidential candidate in several cities and districts, namely Medan, Tebing Tinggi, Simalungun, and Tapanuli Tengah as a form of representation from the regions in North Sumatra because of the diversity of ethnicities, cultures, and religion. The results of the study indicate that the communication pattern of President Jokowi-Ma'ruf Amin's regional campaign team in North Sumatra is carried out in broad lines through two forms, namely direct communication with the community and indirect communication or by using mass media. The delivery of infrastructure development work programs to the campaign masses received a response from the voting public. Campaigns through the approach and involvement of religious leaders can also attract sympathy from the voters. The voters for the Jokowi-Ma'ruf presidential candidate in North Sumatra generally answer because of the figure of the presidential candidate. Meanwhile, the position of Kiyai Haji Ma'ruf Amin as a vice presidential candidate is a factor that can influence or increase the electability of Muslims in determining the victory of a presidential candidate.
33
Thorbjørnsrud, Kjersti. "The Autonomy of Scandinavian Public Service Broadcasters During Election Campaign Periods". Nordicom Review 34, n. 1 (1 luglio 2013): 63–76. http://dx.doi.org/10.2478/nor-2013-0043.
Testo completoAbstract (sommario):
Abstract This comparative case study explores the formal and informal principles governing election formats produced by the public service broadcasters in Sweden, Denmark and Norway. The focus is on external regulation vs. journalistic autonomy and on principles of balance and access. The conclusion is that the Scandinavian broadcasters, to a larger extent than broadcasters in other Western countries, independently control the form and content of their election formats. This journalistic autonomy, however, has brought about election formats governed by different principles of access. The Danish and Swedish formats are based on a moderate stopwatch logic, whereas the election formats in Norway center on criteria of audience appeal, resulting in a model of access disproportionately favoring certain political parties. The high degree of journalistic control of election formats in Scandinavia, paired with the low control of political parties encourage a discussion of some of the central premises in the Democratic Corporatist Model.
34
Greco Larson, Stephanie. "Network Differences in Public Opinion Coverage During the 1996 Presidential Campaign". Journal of Broadcasting & Electronic Media 44, n. 1 (marzo 2000): 16–26. http://dx.doi.org/10.1207/s15506878jobem4401_2.
Testo completo
35
Maier, Scott R., e Deborah Potter. "Public Journalism Through the Lens: How Television Broadcasters Covered Campaign ‘96". Journal of Broadcasting & Electronic Media 45, n. 2 (giugno 2001): 320–34. http://dx.doi.org/10.1207/s15506878jobem4502_8.
Testo completo
36
Roosinda, Fitria Widiyani. "Corporate Communication through the Campaign of Consuming Jamu". Jurnal The Messenger 13, n. 1 (20 settembre 2021): 33. http://dx.doi.org/10.26623/themessenger.v13i1.2245.
Testo completoAbstract (sommario):
<em><span>This research is motivated by the phenomenon of increasing consumption of empon-empon products by the community since the emergence of the Covid-19 pandemic in Indonesia. Empon-empon is ones of jamu (traditional herbal drink) which the ingredients is consisting of ginger, turmeric and other spices. The community believes that empon-empon is able to prevent from Covid-19. This contributes to build simultaneous awareness of the community and ultimately creates a lifestyle of consuming jamu. This situation is used by jamu corporate (</span><span>Jamu Iboe) to conduct campaigns to drink jamu to increase sales of their products. This study aims to determine the campaign strategy for drinking jamu, how the community responds to the campaign, and what jamu products are most in demand. Qualitative descriptive is the method used in this research by conducting in-depth interviews. This research concludes that jamu corporates carry out their corporate communication program strategies through social media by inviting people to drink jamu and unite to prevent and fight Covid-19<s>.</s> The public response to jamu is very high, compared to before the pandemic. The most popular herbs are ginger, white turmeric, temulawak and sambiloto.</span></em>
37
Sundstrom, Beth, Heather M. Brandt, Lisa Gray e Jennifer Young Pierce. "It’s My Time: applying the health belief model to prevent cervical cancer among college-age women". Journal of Communication Management 22, n. 2 (8 maggio 2018): 161–78. http://dx.doi.org/10.1108/jcom-06-2016-0044.
Testo completoAbstract (sommario):
Purpose Cervical cancer (CxCa) incidence and mortality remain unacceptably high in South Carolina, USA, presenting an ideal opportunity for intervention. To address this need, Cervical Cancer-Free South Carolina developed an academic-community partnership with researchers and students at a public university to design, implement, and evaluate a theory-based CxCa communication campaign, It’s My Time. The paper aims to discuss this issue. Design/methodology/approach The goal of this campaign was to decrease CxCa by increasing human papillomavirus (HPV) vaccination and appropriate screening. This paper describes the development, implementation, and evaluation of a successful theory-based CxCa prevention communication campaign for college women based on formative audience research and targeted messages delivered to audience segments through new and traditional communication channels. The health belief model (HBM) served as a theoretical framework for the campaign throughout development, implementation, and evaluation. Findings This campaign demonstrated the effectiveness of the HBM to address CxCa prevention, including HPV vaccine acceptability. The campaign aimed to increase perceptions of susceptibility, which were low, by emphasizing that HPV is a sexually transmitted infection. A community-based grassroots approach to addressing disparities in CxCa prevention increased benefits and decreased barriers. Social media emerged as a particularly appropriate platform to disseminate cues to action. In total, 60 percent of participants who responded to an anonymous web-based survey evaluation indicated that they received the HPV vaccine as a result of campaign messages. Originality/value This paper offers practical suggestions to campaign planners about building academic-community partnerships to develop theory-based communication campaigns that include conducting formative research, segmenting target audiences, engaging with young people, and incorporating social media.
38
Rodan, Debbie, e Jane Mummery. "The ‘Make it Possible’ Multimedia Campaign: Generating a New ‘Everyday’ in Animal Welfare". Media International Australia 153, n. 1 (novembre 2014): 78–87. http://dx.doi.org/10.1177/1329878x1415300110.
Testo completoAbstract (sommario):
Although livestock welfare issues were once barely visible to mainstream consumers, animal welfare activists now combine traditional public media advocacy with digital media advocacy to spread their campaign message and mobilise consumers. This article examines one attempt to mainstream animal welfare issues: Animals Australia's ‘Make It Possible’ multimedia campaign. Specifically, we contend that the campaign puts into circulation an ‘affective economy’ (Ahmed, 2004a, 2004b) aimed at proposing and entrenching new modes of everyday behaviour. Core affective positions and their circulation in this economy are considered from three interrelated articulations of this campaign: the release of and public response to the YouTube campaign video; Coles' short-lived offering of campaign shopping bags; and public engagement in the ‘My Make It Possible Story’ website. Analysis also opens up broader questions concerning the relationship between online activism and everyday life, asking how articulations in one domain translate to everyday practices.
39
Tilso, Donn James. "Public relations in emerging democracies: The government campaign in Ecuador to sell privatisation to key publics". Ecquid Novi: African Journalism Studies 20, n. 1 (gennaio 1999): 80–94. http://dx.doi.org/10.1080/02560054.1999.9653239.
Testo completo
40
Phillips, Gail. "Book Review: Public Opinion, Campaign Politics & Media Audiences". Media International Australia 166, n. 1 (22 novembre 2017): 84. http://dx.doi.org/10.1177/1329878x17743379.
Testo completo
41
van Onselen, Peter, e Wayne Errington. "Managing Expectations: The Howard Government's Workchoices Information Campaign". Media International Australia 123, n. 1 (maggio 2007): 5–17. http://dx.doi.org/10.1177/1329878x0712300103.
Testo completoAbstract (sommario):
This article analyses the Howard government's $55 million information campaign to sell its new industrial relations (IR) reforms. The expensive advertising campaign was spread across newspapers, television channels, radio stations and even on internet sites. It was widely criticised by media professionals, politicians and interest groups. The IR information campaign was an example of ‘permanent campaigning’ because it was an overtly partisan information campaign that appeared in the middle of an electoral cycle. It was also emblematic of the blurred lines between government and political advertising. However, the IR information campaign also revealed the limitations of incumbency advantage and the limitations to some aspects of the modern trend towards permanent campaigning. Public anger over the plethora of taxpayer-funded advertisements limited the effectiveness of the messages being delivered. The government persisted with the information campaign — perhaps a signal it was designed not to turn public opinion in favour of the reforms, but to prevent an increase in public dissatisfaction following the negative campaign being waged by the Australian Council of Trade Unions (ACTU).
42
Dwivedi, Siddharth, e Mahim Sagar. "Communication Protocols in Public Health". Journal of Health Management 19, n. 2 (15 maggio 2017): 340–51. http://dx.doi.org/10.1177/0972063417699719.
Testo completoAbstract (sommario):
This work was initiated primarily to analyze the role of communication in public health policy and hence develop protocols to design effective communication strategies. Research was motivated by the fact that the traditional approaches towards communication in health management have proved inadequate in front of the complexity of recent challenges. New and innovative ‘Integrated Communication Strategies’, which employ targeted communication tools for achieving public cooperation, have emerged as the need of the hour. This was revealed by the extensive literature review carried out by the authors. The fact that most of the researches so far have been either to empirically determine factor linkages and hierarchies on a small population sample or to analyze some specific aspect of the whole public communication architecture restricts their usability to large-scale, real-life situations. This research aims at constructing that big picture, a wholesome view of the role communication is expected to play in a public health programme and how the researches so far can be collated with insights from the case study of dengue fever in New Delhi carried out by the authors to yield protocols for designing highly effective communication programmes, which shall go long way in ensuring a successful health campaign.
43
Ryan, Charlotte. "Research Collaboration in a Communication Rights Campaign: Lessons Learned". NEW SOLUTIONS: A Journal of Environmental and Occupational Health Policy 28, n. 2 (11 gennaio 2018): 303–20. http://dx.doi.org/10.1177/1048291117752464.
Testo completoAbstract (sommario):
In building public support for social change, activists in communities of color routinely approach broader audiences via news media. Communities of color, however, routinely face disparities that limit their access to media including local news media outlets. This lack of access mirrors inequalities in political, social, and economic arenas and can slow public awareness campaigns to address disparities in health, environmental, and other quality-of-life issues. I describe two community-based collaborative action research studies that documented and challenged how local television newscasts underrepresented and misrepresented three communities of color in Boston. The linkage between communication rights and campaigns to address quality-of-life issues is presented, as well as unresolved challenges in the collaborative research process. The study has implications for environmental health campaigns.
44
Susanto, Tri, Leonard Dharmawan, La Dono e Irvan Roberto. "Kampanye Sosial Istana Belajar Anak Banten dalam Pembangunan Pendidikan di Era Digital". Jurnal Komunikasi Pembangunan 17, n. 2 (1 luglio 2019): 205–15. http://dx.doi.org/10.46937/17201926851.
Testo completoAbstract (sommario):
Social campaigns are carried out to increase public awareness and behavior of various issues faced by a country. The development of the digital era now demands that campaigns be enjoyed and seen through online media. One of the social campaign activities was the Banten Children's Learning Palace (ISBANBAN), which involved young Bantenese in contributing to education in the area by using new media. This study aims to find out and describe the ISBANBAN social campaign communication strategy with the social marketing communication approach. This research is a qualitative research with a case study strategy that takes campaign activities through new media. The main data obtained through in-depth interviews and observations. The research findings provide an overview of the social marketing communication strategy carried out by ISBANBAN that connects offline interactions, namely teaching activities in remote Banten with online interaction, namely social media as the main channel in social marketing that aims to build brand awareness for donations, through new media information that gives more broad so it is expected to reach further adopter target targets. Target adopters of multiplayer donations that not only contribute funds but also energy and thought in an effort to advance education in remote Banten.
45
Lee, Jonghyuk. "Alternative Public Relations Campaign Through Critical Reflection - Focusing on Public-Centered Nudge Communication Cases -". Korean Journal of Advertising and Public Relations 20, n. 4 (31 ottobre 2018): 105–34. http://dx.doi.org/10.16914/kjapr.2018.20.4.105.
Testo completo
46
Aksenov, N., M. Fryziuk, T. Pavlenko, O. Fedorenko e O. Mykhailenko. "COMMUNICATION STRATEGIES FOR INFORMATION ABOUT RADON RISKS". Hygiene of populated places 2020, n. 70 (22 dicembre 2020): 100–107. http://dx.doi.org/10.32402/hygiene2020.70.100.
Testo completoAbstract (sommario):
The article analyzes and determines the most effective directions of communication strategies and specific approaches to the choice of ways to inform the population about radon risks. Communicating with the public about radon risks is an integral part of the national radon action plan, and radon risk communication is a specific requirement of the IAEA's Basic Safety Standards. An effective risk communication strategy provides for a multi-stakeholder information flow involving stakeholders (all stakeholders) - representatives of communities living at risk, regulators, experts, radiation safety inspectors, and should focus on informing different audiences and recommending appropriate protective measures. It is also very important to take into account both the demographic and socio-economic context of the population and the use of quantitative and qualitative approaches to information. National and regional departments, local health authorities and non-profit organizations should work together to share knowledge, experience, resources and ideas that will stimulate radon measurements and protective actions. An effective component of a radon risk communication campaign is to identify target audiences that need to be informed and persuaded to take the necessary protection measures, and raising public awareness of the need to reduce radon levels in homes should be a key communication strategy. In the process of risk communication, an important aspect is the approach to the choice of ways of informing and developing the content of information messages. The effectiveness of communications will increase significantly if you join existing other information campaigns, such as energy efficiency, smoking control, labor protection and the like. Communication should be an ongoing process and should be carried out at all stages of the implementation of the radon action plan.
47
Lee, Jin-Woo. "The influence of communication stress on the effect of health communication campaign". Indian Journal of Public Health Research & Development 9, n. 8 (2018): 816. http://dx.doi.org/10.5958/0976-5506.2018.00834.3.
Testo completo
48
Cecil, Matthew. "“Press Every Angle”: FBI Public Relations and the “Smear Campaign” of 1958". American Journalism 19, n. 1 (gennaio 2002): 39–58. http://dx.doi.org/10.1080/08821127.2002.10677859.
Testo completo
49
Ares, Gastón, Leandro Machín, Leticia Vidal, Jessica Aschemann-Witzel, Tobias Otterbring, María Rosa Curutchet, Ana Giménez e Isabel Bove. "How Can We Motivate People to Use Nutritional Warnings in Decision Making? Citizen Co-Created Insights for the Development of Communication Campaigns". Health Education & Behavior 47, n. 2 (24 novembre 2019): 321–31. http://dx.doi.org/10.1177/1090198119889086.
Testo completoAbstract (sommario):
Nutritional warnings are intended to enable citizens to make informed choice by clearly identifying food products with excessive content of nutrients associated with noncommunicable diseases. The efficacy of this public policy is expected to improve if accompanied by communication campaigns that raise awareness of the existence of nutritional warnings, as well as encourage citizens to take them into account in decision making. Because ordinary citizens have been shown to generate significantly more creative and valuable ideas than advanced users and professional developers, the aim of the present work was to obtain qualitative, citizen co-created insights for the design of a communication campaign. An online study was conducted with 518 Uruguayan citizens, recruited using a Facebook advertisement. Participants were asked to answer a series of open-ended questions about how they would encourage other people to use the warnings for making their food choices, as well as the key contents of a communication campaign. Responses were analyzed using content analysis. Results showed that, according to the participants’ accounts, an effective public awareness campaign aimed at promoting the use of nutritional warnings in decision making should include three main concepts: (a) position warnings as a cue to action for improving eating habits by enabling informed choices; (b) emphasize the benefits of using the warnings for avoiding consumption of unhealthy food and, consequently, achieving a healthier diet and an improvement in health status and quality of life; and (c) increase the perceived susceptibility and severity of the negative consequences of consumption of foods with excessive content of sugar, fat, and sodium. A communication campaign based on these key concepts could contribute to increasing the efficacy of nutritional warnings.
50
Iyengar, Shanto, e Douglas S. Massey. "Scientific communication in a post-truth society". Proceedings of the National Academy of Sciences 116, n. 16 (26 novembre 2018): 7656–61. http://dx.doi.org/10.1073/pnas.1805868115.
Testo completoAbstract (sommario):
Within the scientific community, much attention has focused on improving communications between scientists, policy makers, and the public. To date, efforts have centered on improving the content, accessibility, and delivery of scientific communications. Here we argue that in the current political and media environment faulty communication is no longer the core of the problem. Distrust in the scientific enterprise and misperceptions of scientific knowledge increasingly stem less from problems of communication and more from the widespread dissemination of misleading and biased information. We describe the profound structural shifts in the media environment that have occurred in recent decades and their connection to public policy decisions and technological changes. We explain how these shifts have enabled unscrupulous actors with ulterior motives increasingly to circulate fake news, misinformation, and disinformation with the help of trolls, bots, and respondent-driven algorithms. We document the high degree of partisan animosity, implicit ideological bias, political polarization, and politically motivated reasoning that now prevail in the public sphere and offer an actual example of how clearly stated scientific conclusions can be systematically perverted in the media through an internet-based campaign of disinformation and misinformation. We suggest that, in addition to attending to the clarity of their communications, scientists must also develop online strategies to counteract campaigns of misinformation and disinformation that will inevitably follow the release of findings threatening to partisans on either end of the political spectrum.