Letteratura scientifica selezionata sul tema "Produits de marque – Aspect politique"
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Articoli di riviste sul tema "Produits de marque – Aspect politique"
Bilotta, Maria Alessandra. "Images dans les marges des manuscrits toulousains de la première moitié du XIVe siècle : un monde imaginé entre invention et réalité". Mélanges de l École française de Rome Moyen Âge 121, n. 2 (2009): 349–59. http://dx.doi.org/10.3406/mefr.2009.9524.
Testo completoPetitimbert, Jean-Paul. "La valeur de la vide". Semiotika 15 (1 aprile 2020): 12–36. http://dx.doi.org/10.15388/semiotika.2020.2.
Testo completoSuspène, Arnaud. "Les effigies monétaires romaines et l’apparition du portrait de César : problèmes légaux et politiques". Revue des Études Anciennes 110, n. 2 (2008): 461–81. http://dx.doi.org/10.3406/rea.2008.6594.
Testo completoSAINT-PIERRE, Céline. "Internationalisation de la sociologie ou résurgence des sociologies nationales?" Sociologie et sociétés 12, n. 2 (30 settembre 2002): 7–20. http://dx.doi.org/10.7202/001671ar.
Testo completoSAUVEUR, B. "Stratégies pour de nouveaux progrès techniques et économiques en aviculture". INRAE Productions Animales 4, n. 1 (5 febbraio 1991): 31–40. http://dx.doi.org/10.20870/productions-animales.1991.4.1.4315.
Testo completoChen, Lei. "Private Property with Chinese Characteristics: A Critical Analysis of the Chinese Law on Property of 2007". European Review of Private Law 18, Issue 5 (1 ottobre 2010): 983–1004. http://dx.doi.org/10.54648/erpl2010073.
Testo completoSu, Zhan. "Made with China contre made by China". 41, n. 4 (2 febbraio 2011): 485–501. http://dx.doi.org/10.7202/045559ar.
Testo completoLeclerc, Véronique, Alexandre Tremblay e Chani Bonventre. "Anthropologie médicale". Anthropen, 2020. http://dx.doi.org/10.17184/eac.anthropen.125.
Testo completoKaroline, Truchon. "Invisivilité et invisibilisation". Anthropen, 2017. http://dx.doi.org/10.17184/eac.anthropen.058.
Testo completoDe Redacción, Consejo. "¡Europa!, a pesar de todo. Una estrategia realista". Revista de Fomento Social, 30 giugno 2017, 139–56. http://dx.doi.org/10.32418/rfs.2017.286.1421.
Testo completoTesi sul tema "Produits de marque – Aspect politique"
Bou, Nafeh Nathalie. "Le rôle de l'image de marque en politique : étude de l'influence de l'image du leader politique sur l'attitude envers celui-ci et sur l'intention de vote pour son parti". Thesis, Amiens, 2016. http://www.theses.fr/2016AMIE0018/document.
Testo completoDuring the last two decades, many studies emphasize the importance of the role played by the politician, including the effect of his personality, in determining the voting behavior. In this thesis, we emphasize the role of the political leader in parliamentary democracies beyond the influence of the classical determinants of the vote, such as: party identification of voters and adherence to the policies advocated by the party. More recently, the brand concept was introduced to the political field and applied to political leaders to take into account non-rational determinants of voting, such as those related to personal characteristics of the leader or the feelings towards him. However, measures of this concept are often limited and do not reflect all desired aspects. A review of political science literature on explanatory models of the vote and another in marketing on brand equity and the influence of brand image on the choice allowed us to better position the political leader in these models through exploring the content of the latter's image. The main objective of this thesis is to propose a model displaying the various determinants of voting, having the leader's image at the center of this model. To achieve this, the second objective is to develop a scale for measuring the political leader's image based on the brand image measures. Based on the semantic network theory developed in cognitive psychology, we explore the content of the political leader's image and identify four dimensions of this image: the ability of the political leader to solve the problems of the country, the ability of the political leader internationally, the ability of the leader to steer his party and the reputation of the political leader in his private life. The dimensions above have an effect on both the attitude towards the political leader and the voting intention for his party. This effect is assumed to be moderated by the political expertise of the voter. The relationship between these dimensions, the voting intention and other variables in the model (party identification, preference for the policies advocated by the party, attitude towards the political leader and the political expertise of the voter) involves 20 research hypothesis which 10 are confirmed by the empirical study. This research provides a better understanding of voting behavior in parliamentary elections through the concept of branding applied to the political leader. Moreover, it also offers new perspectives on a more comprehensive measure of the brand image and its effects in politics
Ghiuţă, Ovidiu-Aurel. "L'influence du brand sur le comportement de l'électeur". Rouen, 2011. http://www.theses.fr/2011ROUED007.
Testo completoSalha, Billy. "La politique d'extension verticale de gamme : détermination des facteurs de réussite". Paris 1, 2007. http://www.theses.fr/2007PA010009.
Testo completoPaz-Tal, Gershon. "L'information touristique comme « levier » pour l’image de marque de l’Etat d’Israël". Paris 8, 2013. http://www.theses.fr/2013PA084140.
Testo completoThe Ministry of Foreign Affairs in accordance with the Prime Ministry's Office is acting to modify the existing PD [Public Diplomacy] /PR in Israel, among others, through the re-branding of the country. Unwillingly, a negative branding connotation is attributed to Israel. In the field of information to the tourist – FIT - Free Individual Tourist, which constitutes 70% of the world tourists market, a significant failure still exists in the world [and in Israel]! Google and Microsoft Internet portals and various "search engines", as well as the other technologic sophistications do not provide the "appropriate solution" for the FIT. The aim of this research is to investigate the links between the characteristics of "the branding problem of Israel" as a "tourism destination" and "the characteristics of the tourist problem", and to define a modern "comprehensive solution" for the FIT tourist all over the world. Tourism, as a worldwide movement is built on 3 foundations: 1. The human factor, 2. Contents, 3. Technology. The research proves that the technologic and communication companies disregard the human factor. The research also causes the smashing of the omnipotent tourism Internet portal and "search engine" myth. The researcher has reached the conclusion that a change of perception, a change of the jointness strategy, a change of the thinking lines and of the operative systems must be conducted in order to create one integral combined system which will provide a "comprehensive solution" to the FIT. This systemic, organizational and technologic solution, answering simultaneously to all the tourist's needs, has been defined by the researcher as TSG – Tourism Solutions Generator. The TSG will function by means of an algorithm called T. I. P. – Touring Individual Planning which has been developed by the researcher, and through a system named "Tourism Human Engineering, which will be operated by a the tool called C6. The unification factor [!] will enable "to close the loop" from information to booking, which is a tourism iron-clad rule. It should be exploited for the benefit of the branding of Israel, in the framework of the "Branding Warfare", but at the right FIT's timing. The total result expected after the correction of the findings and the implementation of the conclusions will be translated in millions of FIT tourists and billions of dollar per year. So we may expect that in the long run, a significant improvement will take place in the multidisciplinary positive branding of Israel in the countries worldwid
N'Goala, Gilles. "Une approche fonctionnelle de la relation à la marque : de la valeur perçue des produits à la fidélité des consommateurs". Montpellier 2, 2000. http://www.theses.fr/2000MON20050.
Testo completoLallement, Olivier. "L'influence du statut de la marque sur le processus de catégorisation et le jugement de typicalité. Le cas des marques de luxe". Montpellier 2, 2000. http://www.theses.fr/2000MON20007.
Testo completoMaldent, Anne-Sophie. "Analyse économique de la marque et du délit d'achat de contrefaçon". Electronic Thesis or Diss., Aix-Marseille, 2014. http://www.theses.fr/2014AIXM2024.
Testo completoTo the extent that brandname facilitates consumer choice in the spectrum of varieties and qualities of products, it is a determining factor of the efficient allocation of resources in the production process, thus becoming an important corporate asset, up to the point that there is now a "market" of brands where meet supply and demand for brands. Thus, this research is based on an economic analysis of the supply of brands by firms and counterfeiters and the demand for brands by consumers. First, it is to show that supplying a brand is comparable to a means of differentiating the firm in a competitive market, and the mark appears as an important driver of entrepreneurial activity and a source growth. Then, another part of the research is devoted to the analysis of the mark on the demand side of the market, including a particular aspect of the demand for trademark which is the demand for trademark infringement. We build a theoretical model of purchasing counterfeited brands with a mechanism of game theory on the formation of a social norm. Finally, we attempt to show that counterfeit consumption behavior remains largely influenced by the legal framework governing trademark infringement, and that the effectiveness of policies to fight against this phenomenon is affected by an expansion of the market counterfeiting, which results from the increasing expansion of new technologies and the growth of consumption in the network
Assassi, Isabelle. "Politique d'assortiment du détaillant et configuration du canal de distribution : comparaison de deux produits culturels". Dijon, 2005. http://www.theses.fr/2005DIJOE003.
Testo completoOur research here deals with the organisation of relations between producers and distributors in the cultural sector. The decision studied is relative to the assortment policy of the distributor. We present a model of analysis for the producer-retailer relations in the marketing channel of the cultural product. Our model is based on a review of the literature on the theories of the marketing channel and an explanatory survey. Our model endeavours to analyse the influence of the assortment policy of the retailer on the adoption of different forms of governance of the relations in this channel. This model is tested on 7 cases. The results confirm the influence of the different choices in assortment by the retailer on the adoption of different forms of governance: the latter go from the discrete transaction to the long-term and bilateral relation, depending on the degree of standardisation of the product, the level of confidence that exists between the two parties, the degree of competitive intensity downstream and the environment, both institutional and regulatory
Koromyslov, Maxime. "L'impact de la délocalisation du luxe sur les attitudes des consommateurs : le cas des maisons françaises de luxe". Thesis, Nancy 2, 2009. http://www.theses.fr/2009NAN22002/document.
Testo completoThe relocation of the luxury sector is, even nowadays, still difficult to comprehend. On one hand, this complexity is due to the concept of luxury which is not easy to define, and on the other hand, it is due to the topic’s sensitivity which is still taboo in the luxury sector. Yet there have been several cases of luxury relocations. Considering the imaginative world represented by luxury brands, we should look at the impact of relocation on consumers, notably their attitudes towards the product and the brand. This thesis is a first research study on the question of relocating French luxury brands. It uses both the theories about luxury and brands as areas of application, and the literature on the Country-of-Origin Effect as a theoretical framework. Our research studies the effect of relocation on consumers’ attitudes towards the relocated product and luxury brand. The moderating influence of two new variables has been taken into account, i.e. the centrality of the country of origin at the heart of the brand image and consumers’ attitudes towards luxury relocation. In terms of methodology, two qualitative surveys were carried out: one on consumers (17), the other on luxury professionals (34). These were followed by a quantitative survey using a sample of 555 consumers. The survey was carried out in two parts, based on a complete factorial design. Our research therefore brings out the negative impact of luxury relocation upon attitudes to the relocated product and brand. This effect is even more noticeable in the case of production relocation in comparison with design one or when the French origin is abandoned for an unacceptable country of manufacture. In this case, the effect is felt more on the perceived quality than the two other attitudinal variables. The impact of the moderating variables comes out as a limited one
Couture, Jean-Michel. "Étude des principes économiques et enseignements des expériences antérieures dans l'éventualité d'une réforme de la politique laitière canadienne". Thesis, Université Laval, 2009. http://www.theses.ulaval.ca/2009/26167/26167.pdf.
Testo completoLibri sul tema "Produits de marque – Aspect politique"
Klein, Naomi. No logo: No space, no choice, no jobs : taking aim at the brand bullies. London: Flamingo, 2000.
Cerca il testo completoKlein, Naomi. No logo: Taking aim at the brand bullies. Toronto: Knopf Canada, 2000.
Cerca il testo completoKlein, Naomi. No space, no choice, no jobs, no logo. New York: Picador USA, 2002.
Cerca il testo completoKlein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Toronto: Vintage Canada, 2009.
Cerca il testo completoKlein, Naomi. No logo: No space, no choice, no jobs, no logo : märkena, marknaden, motståndet. Stockholm: Ordfront, 2002.
Cerca il testo completoKlein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Toronto: Vintage Canada, 2000.
Cerca il testo completoKlein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York: Picador USA, 1999.
Cerca il testo completoCanada. Bureau de contrôle du tabac. Niveaux de goudron, nicotine et oxyde de carbone comme indiqué sur les paquets de cigarettes. Ottawa, Ont: Santé Canada, 1997.
Cerca il testo completoBô, Daniel. Brand content: Comment les marques se transforment en médias. Paris: Dunod, 2009.
Cerca il testo completoCanada. Agriculture et agroalimentaire Canada. Putting Canada first: An architecture for agricultural policy in the 21st century = Le Canada en tête : un cadre pour la politique agricole au XXIe siécle. Ottawa, Ont: Agriculture et agro-alimentaire Canada, 2002.
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