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Letteratura scientifica selezionata sul tema "Placement de produit"

Autore: Grafiati

Pubblicato: 5 ottobre 2024

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Articoli di riviste sul tema "Placement de produit"

Renault, Sophie. "Animal Crossing et le placement produit". Revue Française de Gestion 48, n. 305 (luglio 2022): 11–34. http://dx.doi.org/10.3166/rfg305.11-34.

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Depuis son lancement en 2020, Animal Crossing : New Horizons rencontre un large succès. Conscientes de cet engouement, plusieurs marques de mode proposent aux joueurs de télécharger des vêtements dans le jeu vidéo. Dans une dynamique d’empowerment, la forme de placement produit observée est « agie » et non pas « subie ». Non intrusif, le placement « agi » se caractérise par le fait que le joueur a toute latitude dans l’intégration éventuelle d’éléments représentatifs de l’univers des marques. à l’appui de l’étude de l’opération déployée par la marque Gémo, l’auteure observe les spécificités de cette forme de placement et analyse l’attitude des joueurs à son égard.

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Brée, Joël. "Le placement de produit dans les films : Une communication originale". Décisions Marketing N° 8, n. 2 (1 giugno 1996): 65–74. http://dx.doi.org/10.3917/dm.08.0065.

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Bien que marginale en termes budgétaires, le placement de produit est une forme de communication complémentaire qui séduit de nombreux annonceurs. En effet, pour un risque financier très limité, ils peuvent bénéficier d’une efficacité relative tout à fait intéressante. Le but de ce papier est de présenter cette forme de communication originale mais assez peu connue, de montrer les motivations respectives des parties concernées, et enfin de souligner le rôle d’intermédiaire du placeur de produit

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Brée, Joël. "Le placement de produit dans les films : Une communication originale". Décisions Marketing 8 (1 maggio 1996): 65–74. http://dx.doi.org/10.7193/dm.008.65.74.

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Haquet, Christophe. "Les nouvelles règles de la publicité et du placement de produit à la télévision". LEGICOM 45, n. 2 (2010): 131. http://dx.doi.org/10.3917/legi.045.0131.

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Péquignot, Julien. "Du placement de produit à l’artistisation par réaction inverse. Analyse socio-sémiotique du film Logorama". Communiquer. Revue de communication sociale et publique, n. 23 (30 settembre 2018): 81–93. http://dx.doi.org/10.4000/communiquer.3233.

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Wierstra, Benjamin, Selena Au, Paul Cantle e Kenton Rommens. "Arterial Placement of Central Venous Catheters". Canadian Journal of General Internal Medicine 15, n. 3 (27 agosto 2020): 45–48. http://dx.doi.org/10.22374/cjgim.v15i3.398.

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Arterial misplacement of central venous catheters can often be avoided with the use of real-time ultrasound-guided procedural competency. However, misplacement can still occur and is more likely to occur when the internal jugular vein is located directly above the common carotid injury. The resultant injury to the common carotid artery occurs through the posterior wall of the internal jugular vein. Arterial injury may also occur when the subclavian vein is attempted in a non-ultrasound-guided fashion. Optimal management requires a coordinated evaluation of the catheter misplacement by Interventional Radiology and Vascular Surgery to ensure maximum patient safety during catheter removal. This article reviews the literature around this topic and provides a summary of the best approach to safely remove the misplaced catheter. Resume Le mauvais positionnement artériel des cathéters veineux centraux peut souvent être évité grâce à l'utilisation de compétences procédurales guidées par ultrasons en temps réel. Cependant, un mauvais positionnement peut toujours se produire et est plus susceptible de se produire lorsque la veine jugulaire interne est située directement au-dessus de la lésion carotidienne commune. La lésion de l'artère carotide commune qui en résulte se produit à travers la paroi postérieure de la veine jugulaire interne. Une lésion artérielle peut également se produire lorsque la veine sous-clavière n'est pas guidée par un ultrason. Une gestion optimale nécessite une évaluation coordonnée du mauvais positionnement du cathéter par la radiologie interventionnelle et la chirurgie vasculaire afin de garantir une sécurité maximale au patient lors du retrait du cathéter. Cet article passe en revue la littérature sur ce sujet et fournit un résumé de la meilleure approche pour retirer en toute sécurité le cathéter mal placé.

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Wiles, Michael A., e Anna Danielova. "The Worth of Product Placement in Successful Films: An Event Study Analysis". Journal of Marketing 73, n. 4 (luglio 2009): 44–63. http://dx.doi.org/10.1509/jmkg.73.4.044.

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As a result of the diminishing effectiveness of broadcast advertising, firms are increasingly turning to product placements in films and television to promote their products. A growing stream of product placement research has conducted surveys of consumer and practitioner views on the practice and experiments to gauge product placement's impact on brand awareness, attitudes, and purchase intent. However, there is no evidence of whether firms’ investments in film product placements are worthwhile. The event study of 126 product placements in successful films during 2002 reveals a mean cumulative abnormal return of .89% during the film's opening, indicating that product placement in a successful film is associated with positive movements in firm stock prices. Cross-sectional analysis of the returns offers new insight into how product, film, and execution factors influence the placement's worth. The authors find that placement abnormal returns are enhanced by tie-in advertising and brand equity but are inhibited by audience absorption, critical acclaim, and violent film content. Placement modality, character associations, and blatancy also significantly affect the placement's value.

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Bourdieu, Pierre, Salah Bouhedja, Rosine Christin e Claire Givry. "Un placement de père de famille [La maison individuelle : spécificité du produit et logique du champ de production]". Actes de la recherche en sciences sociales 81, n. 1 (1990): 6–33. http://dx.doi.org/10.3406/arss.1990.2924.

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Anggraini, Ine, Jan Jan Eka Sulistiana e Monique Dzulfairda. "TRENDS OF PLACING PRODUCT ADVERTISEMENTS ON ENTERTAINMENT AND INFORMATION SHOWING ON NATIONAL BROADCASTING TELEVISION". Jurnal Komunikasi dan Bisnis 10, n. 1 (15 maggio 2022): 85–98. http://dx.doi.org/10.46806/jkb.v10i1.823.

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Television is the most effective place in the world of advertising. Many formats or forms are currently developing in television shows, creating a new phenomenon about the number of advertisements that are made by advertisers in informative and entertainment television shows. The purpose of this study was to determine what kind of product advertisement placement advertisers tend to choose on entertainment programs on national broadcast television and what kind of product advertisement placements advertisers tend to choose on informative programs on national broadcast television. The method used in this research is content analysis . The instrument used is a coding sheet format with six product placement indicators , namely visual dimension, auditory dimension, plot connection dimension (PCD), implicit product placement, integrated explicit product placement, non-integrated explicit product placement . The results showed that in the iNews afternoon news program, there were three types of product placement integration that were chosen by advertisers and creative teams into their advertisements, namely visual dimensioning, Implicit product placement and Non-Integrated explicit product placement techniques. While in the soap opera Bond of Love, there are four types of placement product integration that are most chosen by advertisers and creative teams into their advertisements , namely visual dimensioning techniques, Auditory dimensions, Plot connection dimensions (PCD) and Non-Integrated explicit products. placements.

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Rössler, Patrick, e Julia Bacher. "Transcultural Effects of Product Placement in Movies". Zeitschrift für Medienpsychologie 14, n. 3 (luglio 2002): 98–108. http://dx.doi.org/10.1026//1617-6383.14.3.98.

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Abstract. Product placement represents an alternative strategy of advertisers to overcome restrictions of traditional commercial communication. The paper describes different types of placement and resumes the small body of research in the field, both serving as a starting point for empirical research. As a matter of fact, placements which have become part of top movies will be distributed in cinemas and on screens all over the world. A quasi-experimental study carried out in Germany and the USA was designed in order to detect awareness and attitude effects of the respective placements as well as general evaluations. The results indicate small but noteworthy differences between the American and the German audience: To a certain degree, product placement was more effective on the awareness dimension in Germany, and more effective on the evaluative dimension in the USA (a result that may be traced back to the perceived function of creating a realistic impression). High placement awareness led to smaller attitude effects in Germany, while a lower degree of awareness in America should have enhanced the impact on product assessment.

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Tesi sul tema "Placement de produit"

Lussier, Dominique. "L'évolution de la pratique du placement de produit dans le cinéma québécois: Une analyse de contenu de films produits entre 1990 et 2007". Thesis, University of Ottawa (Canada), 2009. http://hdl.handle.net/10393/28062.

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Cette étude a pour but d'établir le portrait de la pratique du placement de produits dans le cinéma québécois depuis 1990. Plus particulièrement, elle s'attarde à la fréquence des placements de produits ainsi qu'à leur intégration dans le contenu cinématographique. Une analyse de contenu a été effectuée sur un ensemble des films québécois produits entre 1990 et 2007 et ayant connu un succès au box-office québécois. Le codage, effectué par la chercheuse, a été réalisé selon une grille comprenant douze catégories. Les résultats de l'étude indiquent que, durant les années 90, la pratique misait sur la quantité plutôt que sur la qualité des placements alors que, depuis les années 2000, les placements sont moins nombreux, mais intégrés de manière plus réfléchie et créative. Cette étude est la première à examiner la place de cette stratégie de communication dans le cinéma québécois.

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Rossi, Patricia. "Advertising strategies and consumer behavior : how product placement and native ads impact consumer’s perceptions and intentions". Electronic Thesis or Diss., Reims, 2024. http://www.theses.fr/2024REIME001.

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Dans un contexte riche en médias, où la concurrence entre les marques et les messages promotionnels est intense, les consommateurs sont exposés à une quantité surabondantes d'informations. Traiter une telle quantité d'informations devient un véritable défi. Pour faire face à cette réalité, les marques doivent trouver d'autres moyens d'atteindre et de persuader les consommateurs. C'est pourquoi cette recherche étudie les effets de différentes stratégies publicitaires sur le comportement des consommateurs. Plus précisément, cette thèse se concentre sur l'impact du placement de produit et des publicités natives sur les attitudes des consommateurs, les intentions d'achat et le comportement de ‘muting’. Trois essais donnent un aperçu des conditions limites pertinentes et des mécanismes sous-jacents de la relation entre les stratégies publicitaires étudiés et le comportement du consommateur. Les résultats contribuent à mieux comprendre l'efficacité des stratégies publicitaires
In a media-rich context, where competition between brands and promotional messages is intense, consumers are exposed to unlimited information. Processing this much information becomes challenging. To deal with this reality, brands must find alternative ways to reach and persuade consumers. Therefore, this dissertation investigates the effects of different advertising strategies on consumer behavior. More precisely, this dissertation focuses on the impact of product placement and native ads on consumer attitudes, purchase intentions, and muting behavior. Three essays provide insights into the relevant underlying mechanisms and boundary conditions that can influence the relationship between the focal advertising strategies and consumer behavior. The findings of this research contribute to the research stream that investigates the effectiveness of advertising strategies

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Abrahamsson, Jens, e Niclas Lindblom. "Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19051.

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Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. It has been shown that people tend to dislike traditional advertisement such as commercial brakes in TV and tries to avoid it by switching channel. Since product placement is a type of advertisement that is embedded in a movie or TV-show and cannot be zapped away without missing the story of the movie or TV-show, it is a good opportunity to reach out with a company’s message. Several studies have been done in the field of mapping the attitudes towards product placement but no research has been done with the Swedish audience in focus. Therefore the purpose of this thesis is: “…to investigate what attitudes the Swedish audience has towards product placements in Movies and TV-shows”, which will lead to a greater knowledge for Swedish marketing managers about the attitudes towards product placement in Sweden. This thesis is a quantitative study with a descriptive single cross-sectional design. The data was retrieved through a questionnaire online. The sample frame was generation Y which is people that are between the ages 18-35. The study showed that the general attitude towards product placement is positive for the Swedish audience. When it comes to the different dimensions of product placement; visual-only, audio-only and a combination audio-visual it is shown that the visual placements is seen as the most positive way to place a product in a movie or a TV-show. It could also be seen several similarities with previous studies that prominent placement has a lower attitude while a subtle placements has a more positive attitude.

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Strejčková, Jitka. "Analýza integrace product placementu do audiovizuálního díla "Probudím se včera"". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192768.

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The thesis titled Analysis of the integration of product placement in the audiovisual work "I wake up yesterday," focuses on the use of marketing tools product placement in this particular film. The theoretical part defines the issues and their types of promotion. Characteristics of effective legislation in the Czech Republic and related European Union regulations. Pricing for product placement and the possibility of measuring effectiveness. The practical part deals with concrete examples on the matter after legalization in the Czech Republic. The work deals with the number of occurrences of brands in the audiovisual work. Furthermore, the work focuses on, whether product placement was used in accordance with the law and what proportion of occupied product placement in the total broadcast time. What percent was used for active or passive product placement and the share of the dominant and nondominant expresses shot on the product. Furthermore, it is also concentration on realism brands.

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Carcuro, Maturana Katrina, e Navarro Diego Labra. "Product placement". Tesis, Universidad de Chile, 2004. http://www.repositorio.uchile.cl/handle/2250/114403.

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Seminario para optar al grado de Ingeniero Comercial
El product placement, “tie in”, inserción de productos o emplazamiento del producto es introducir productos publicitarios donde se pueda distinguir una marca generalmente conocida dentro de algún espacio publicitario que no sea una tanda comercial, es decir; pueden introducirse estas marcas (o productos) tanto en películas como en series de TV, programas estelares, videojuegos, en partidos de fútbol e incluso dentro de letras de canciones (donde se mencionan marcas de productos), con algún fin publicitario. Es de nuestro interés investigar sobre el Product Placement ya que es una nueva forma de publicidad que surge debido a que la audiencia y televidentes empezaron a saturarse de la publicidad tradicional y antes vista. Por ejemplo cuando el televidente se encuentra en la mejor parte de la teleserie se les interrumpe con comerciales la mayoría de las veces largos y repetidos que a vista del ser humano se convierte en una rutina aburrida y persuasiva, siendo el único fin hacer que el televidente consuma el producto. Este tema (PP), tiene argumentos a favor, pero también en contra. Las empresas cinematográficas se encuentran a favor del PP porque les conviene debido a que justamente cuando están en el período de producción de la película (con menos recursos), o series, o juegos, etc. obtienen ingresos por este medio. Pero la otra parte, los que aun no están totalmente convencidos de que el PP es favorable, como por ejemplo los probables auspiciadores no tienen muy clara si esta forma de publicidad en realidad sirve para aumentar la intención de compra, la recordación de la marca, la actitud hacia la marca, etc. De esta manera el objetivo de nuestro seminario es presentar el concepto de product placement, diferenciarlo de otras formas de comunicación, clasificar los tipos de de PP, ventajas y desventajas, sus efectos y regulación, como es el proceso de trabajo y su rentabilidad. También para obtener un mayor conocimiento en esta 5 materia, ya que queremos saber si es efectivo y si funciona el PP, si realmente aumenta la intención de compra, recordación de marca, etc. y si es recomendable que las empresas inviertan en esta nueva forma de introducir la publicidad. Respecto a la justificación nos parece interesante investigar sobre el PP ya que cada vez percibimos que aparece con mayor frecuencia en los cines, en la televisión, video juegos, deportes, libros, etc. y creemos que debido a esta profesión es interesante tener un mayor conocimiento sobre este tema para tomar decisiones acertadas. Método que utilizaremos: Trabajaremos un marco conceptual: Definiciones, Conceptos, Marco Teórico que se elaborará a partir de una revisión de la literatura acerca del tema

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Koulová, Lucie. "Product placement v televizní tvorbě". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150380.

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The thesis "Product placement in TV production" focuses on a specific type of marketing communication named product placement, particularly in the Czech TV broadcasting. The main aim of this thesis is to explore product placement and its particularities in TV production, with the focus on the Czech television broadcasting. Furthermore the next goals are to describe the whole proces of product placement realisation and to find out whether people know or do not know what a term product placement is and its legal background in the Czech Republic and how they perceive product placement in the Czech broadcasting.

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Antonova, Antonina. "Product placement a jeho právní aspekty". Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4267.

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The diploma thesis deals with the issue of product placement and its legal aspects in the Czech republic. It analyses all the legal regulations, which strike upon product placement. The thesis also contains real law cases and two examples of contracts in this field. The author presents her own proposals and recommendations of how should product placement be regulated.

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Anil, Pillai Deepa. "Essays on Product Placement: An Analysis of Key Executional and Individual Level Factors that Influence the Effectiveness of Product Placements". OpenSIUC, 2011. https://opensiuc.lib.siu.edu/dissertations/364.

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"Product Placement" or "Brand Placement" is the paid inclusion of branded products or brand identifiers, through audio and/or visual means, within entertainment media. This dissertation is a collection of three essays that investigate factors affecting the effectiveness of product placements. The first essay focuses on two measures of product placement effectiveness - audience recall and attitudes toward the placement. Extant empirical studies that address the antecedents of these constructs were integrated through a meta-analysis. Some key findings are as follows. The prominence of placements is a controllable executional factor that was found to have a significant positive relationship with recall. Recall was also affected by modality - audio-visual placements had better recall than audio-only placements which in turn performed better than visual-only placements. Audience attitudes toward placements had a strong relationship with the nature of the product - products that had negative ethical connotations were found to be less acceptable to audiences. However, viewers who were avid consumers of entertainment media tended to have more positive attitudes. Essay 2 focuses on the effect of repetition of placements of the same brand within a single television program. The results from an experiment show that unlike advertising, there was no negative-U relationship between the frequency of placements and audience attitudes toward the brand placed. In the case of visual placements, attitudes actually improved with frequency as a result of the mere exposure effect. However, this effect was not observed in the case of audio placements. Essay 3 addresses "Need for Cognition", an individual level variable that was found to affect audience response toward the brand placed. Data were collected through an online survey and analyzed using structural equation modeling. The mood of the viewer and their parasocial attachment with the character in the program that was associated with the placement had significant positive relationships with their attitude toward the specific placement, which in turn had a strong positive relationship with the attitude toward the brand. However, the latter relationship was moderated by NFC, with the effect being significantly stronger for those viewers who did not engage in, or enjoy analytical activity. Limitations of the studies, the relevance of the findings to marketing practice, and the contribution to scholarly research are discussed.

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Wang, Ping. "Product placement as public relations examining the role of product placement and practitioners' perceived effectiveness of product placement in social media /". [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024645.

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Kurthakoti, Raghu. "THREE ESSAYS ON MEASURING PRODUCT PLACEMENT EFFECTIVENESS IN MOVIES: ECONOMIC WORTH, FORGETTING AND ATTITUDE TOWARD NEGATIVE PLACEMENTS". OpenSIUC, 2011. https://opensiuc.lib.siu.edu/dissertations/415.

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Product placements are gaining more importance in corporate marketing communication budgets and marketers need to understand the effectiveness of these placements to justify investments into them. Three studies were conducted to study the effectiveness of product placements in movies. Essay one studied the economic worth of product placements on the long term profitability of the firm through an event study. Analysis of 467 placements of movies released during 1968-2007 shows that product placements generate a mean cumulative abnormal return of 0.21% during the (-1, +2) event window. Hierarchical linear modeling of the abnormal returns in cross-sectional analysis indicates that placement duration positively impacts the abnormal returns. Placement blatancy was found to negatively affect placements' worth. We did not find any support for the effect of critical reviews or presence of a star director on the worth of product placements. Crime and comedy genres were found to positively affect abnormal returns of placements. Additional MANCOVA analysis, using different event windows as the dependent variable, suggests that a period of two weeks might be required after a movie's release for the information about placement execution factors to be incorporated by the market in its evaluation of the firm. In essay two we study the effectiveness of product placement from a memory perspective by means of a longitudinal study, using a student subject panel. Subjects were exposed to a full- length movie and recognition was tracked at weekly intervals for a period of four weeks. Results of a dynamic panel analysis using generalized estimating equations indicate that audience recognition for a movie placement significantly diminishes one to two weeks after exposure to the movie. In addition, recognition of placements is enhanced by audiences' attitude toward product placements. Recognition is further affected by placement execution factors. Specifically, we found that audio placements and placements of longer duration positively affect placement recognition. Plot connectivity and character association did not significantly impact recognition over time. Essay three examines the impact of brand-character association on consumer attitude toward the placed brand. A 2x2 within subjects experiment, using a full-length movie as a stimulus, was conducted on a panel of student subjects to assess the interaction effect of character-brand valence on consumer attitude. Results support a significant interaction between character and brand valence. Analyses also indicate that congruency between character and brand valence enhances affective measures toward the placed brand, supporting the congruency theory and Meaning Transfer Model. Additionally, we found that brand familiarity fully mediates the character-valence interaction. Limitations and Implications of the studies were also discussed.

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Più fonti

Libri sul tema "Placement de produit"

Koberger, Vera. Product Placement Sponsoring Merchandising. Munster: Lit Verlag, 1990.

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Rathmann, Peggy. Medienbezogene Effekte von Product Placement. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-06848-6.

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Masoero, Francesca. Product placement, teenpic e adolescenti 2.0. Torino: Kaplan, 2012.

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Wegener, Katrin M. Die Markenprofilierungswirkung von Product Placement in Computerspielen. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-27442-9.

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Bente, Klaus. Product Placement: Entscheidungsrelevante Aspekte in der Werbepolitik. Wiesbaden: Deutscher Universitäts-Verlag, 1990.

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Zaiss, Volker. Das Zusammenspiel von Product Placement und Co-Promotion. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33578-6.

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Mallick, Rani. Product-Placement in den Massenmedien: Rechtstatsachen und Rechtsgrundlagen. Baden-Baden: Nomos, 2009.

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Kanchan, Prateek. In-film advertising: Brand positioning strategy. Hyderabad, India: ICFAI University Press, 2006.

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Niederberger, Angelika. Die Popularisierung der Werbung: Product Placement im französischen und deutschen Fernsehgespräch. [s.l.]: [s.n.], 1998.

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Lehu, Jean-Marc. La publicité est dans le film: Placement des produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéo. Paris: Editions d'organisation, 2006.

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Capitoli di libri sul tema "Placement de produit"

Berndt, Ralph. "Product Placement". In Handbuch Marketing-Kommunikation, 673–94. Wiesbaden: Gabler Verlag, 1993. http://dx.doi.org/10.1007/978-3-322-82539-1_34.

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Dawid, Herbert, Karl Doerner, Richard F. Hartl, Marc Reimann, Georg Dorffner, Thomas Fent, Markus Feurstein, Andreas Mild, Martin Natter e Alfred Taudes. "Product Placement". In Quantitative Models of Learning Organizations, 47–62. Vienna: Springer Vienna, 2002. http://dx.doi.org/10.1007/978-3-7091-6158-6_4.

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Hermanns, Arnold, e Fritjof Lemân. "Product Placement". In Handbuch Kommunikation, 177–94. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8078-6_9.

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Zaiss, Volker. "Product Placement". In Das Zusammenspiel von Product Placement und Co-Promotion, 9–49. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33578-6_2.

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Esmaeilpour, Fariba, e Mitra Shabani Nashtaee. "Food product placement". In Food Advertising and Childhood Obesity, 59–67. Abingdon, Oxon ; New York, NY : Routledge, 2020. | Series: Routledge studies in marketing ; 10: Routledge, 2020. http://dx.doi.org/10.4324/9780429344435-6.

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Rathmann, Peggy. "Product Placement als Kommunikationsinstrument". In Medienbezogene Effekte von Product Placement, 13–65. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-06848-6_2.

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Bacher, Julia, e Patrick Rössler. "Product Placement in Spielfilmen". In Fernsehwerbung — quo vadis?, 199–225. Wiesbaden: VS Verlag für Sozialwissenschaften, 2004. http://dx.doi.org/10.1007/978-3-322-80382-5_12.

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Kohl, Helmut. "Product Placement und Sponsoring". In Fernsehfinanzierung, 147–54. Wiesbaden: VS Verlag für Sozialwissenschaften, 1998. http://dx.doi.org/10.1007/978-3-322-90299-3_7.

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Crowell, Thomas A. "Product Placement and Sponsorship". In The Pocket Lawyer for Filmmakers, 189–98. 3^a ed. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003228479-17.

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Rathmann, Peggy. "Einleitung". In Medienbezogene Effekte von Product Placement, 1–11. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-06848-6_1.

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Atti di convegni sul tema "Placement de produit"

Antonsen, F., P. A. Olsen e M. V. Constable. "Future Deep Directional Resistivity Answer Products Challenges Established Interactions Between the Operator and the Service Company". In Second EAGE Workshop on Geosteering & Well Placement. Netherlands: EAGE Publications BV, 2013. http://dx.doi.org/10.3997/2214-4609.20131571.

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Ito, Yusuke, e Shohei Kato. "Dynamic product placement method in order picking using correlation between products". In 2016 IEEE 5th Global Conference on Consumer Electronics. IEEE, 2016. http://dx.doi.org/10.1109/gcce.2016.7800361.

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Gröner, Patrick M., e Barbara E. Hedderich. "The Strategic Value of Attractive Influencers for Advertising Comunication: The Influence of Parasocial Interaction Processes on the Persuasive Effect of Brand Placements". In 3rd International Conference. Business Meets Technology. Valencia: Editorial Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/bmt2021.2021.13616.

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Although brand placements can be seen more and more frequently in social media channels of so-called “influencers”, current brand placement research has rarely focused on the persuasive influence of these media characters. The "Balance Model of Product Placement Effects" of Russell and Stern (2006) began to integrate both, the recipient and the recipient's specific perception of the media context, into brand placement research. The result of these considerations is a triadic connection between the recipient, the acting media characters and the placed brands. Adressing this, the following study investigates the mediating influence of cognitive phenomenon of parasocial interactions to an influencer of a YouTube make-up tutorial as well as her specific attitude/valence towards the brands in her immediate context. Brand perception, purchase intention and actual purchase of the presented brand were measured as dependent variables of advertising effectiveness.

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Ip, Barry. "Product placement in interactive games". In the International Conference. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1690388.1690404.

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Nozdrenko, Elena. "FEATURES OF RUSSIAN PRODUCT PLACEMENT". In 4th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS Proceedings. STEF92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/41/s16.023.

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Todua, Nugzar, e Giorgi Robakidze. "Georgian Consumers’ Attitude towards Product Placement". In V National Scientific Conference. Grigol Robakidze University, 2023. http://dx.doi.org/10.55896/978-9941-8-5764-5/2023-268-278.

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The article explores the role of product (brand) placement in modern business. The primary factors analyzed in the study include the acceptance of product placement, brand awareness, attitudes toward brand, and purchase intention. By conducting marketing research, the study identifies the opinions of respondents concerning traditional advertising and product placement. Through regression analysis, the study determines statistically significant values that demonstrate the connection between the acceptance of placed brands and brand awareness, as well as the impact of these variables on brand attitude. Additionally, the article establishes how the attitudes of Georgian consumers toward brand influence their purchase intentions. Keywords: Product placement, consumer behavior, marketing research.

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Liang, Wei, Luhui Wang, Xinzhe Yu, Changyang Li, Rawan Alghofaili, Yining Lang e Lap-Fai Yu. "Optimizing Product Placement for Virtual Stores". In 2023 IEEE Conference Virtual Reality and 3D User Interfaces (VR). IEEE, 2023. http://dx.doi.org/10.1109/vr55154.2023.00049.

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Rittippant, Nattharika, Lalita Ruyaporn, Tanarat Hongpaisanvivat, Ploypailin Limrahaphan e Kornbongkoch Kasemweerakul. "THE EFFECTIVENESS OF PRODUCT PLACEMENT IN THAILAND". In International Conference on Engineering, Project, and Production Management. Association of Engineering, Project, and Production Management, 2013. http://dx.doi.org/10.32738/ceppm.201310.0064.

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Varol, Gul, Ridvan Salih Kuzu e Yusuf Sinan Akgiil. "Product placement detection based on image processing". In 2014 22nd Signal Processing and Communications Applications Conference (SIU). IEEE, 2014. http://dx.doi.org/10.1109/siu.2014.6830408.

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Imani, N., H. Sarbazi-Azad e A. Y. Zomaya. "Distant-Based Resource Placement in Product Networks". In Eighth International Conference on Parallel and Distributed Computing, Applications and Technologies (PDCAT 2007). IEEE, 2007. http://dx.doi.org/10.1109/pdcat.2007.19.

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Rapporti di organizzazioni sul tema "Placement de produit"

Rushing, John F., e Anthony J. Falls. Long-Term Performance Evaluation of Asphalt Surface Treatments: Product Placement. Fort Belvoir, VA: Defense Technical Information Center, febbraio 2010. http://dx.doi.org/10.21236/ada529159.

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Simancas González, E., e B. Novella Serrano. Del product placement al brand placement: el caso de DC Comics en la sitcom The Big Bang Theory. Revista Latina de Comunicación Social, dicembre 2016. http://dx.doi.org/10.4185/cil2016-063.

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Y.P. Chugh, D. Biswas e D. Deb. UNDERGROUNG PLACEMENT OF COAL PROCESSING WASTE AND COAL COMBUSTION BY-PRODUCTS BASED PASTE BACKFILL FOR ENHANCED MINING ECONOMICS. Office of Scientific and Technical Information (OSTI), giugno 2002. http://dx.doi.org/10.2172/822018.

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Perkey, David, e Danielle Tarpley. Using geophysical and erosion properties to identify potential beneficial use applications for Atlantic Intracoastal Waterway sediments. Engineer Research and Development Center (U.S.), luglio 2022. http://dx.doi.org/10.21079/11681/44825.

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In an effort to identify alternative and beneficial use placement strategies for dredged sediments from the Atlantic Intracoastal Waterway (AIWW), the US Army Corps of Engineers, Savannah District (SAS), and the US Army Engineer Research and Development Center (ERDC) performed a series of physical property tests of 34 core borings from the SAS AIWW. Physical property testing found that 14 of the borings were non-cohesive sandy materials that may be suitable for potential beach renourishment or berm construction. The remaining 20 borings had mud contents sufficient enough to result in cohesive behavior. A subset of six of these materials from across the geographic region were further evaluated to characterize their erosion behavior. Following a self-weight consolidation period of 30 days, erosion testing showed that the tested cohesive sediments had critical shear stress values that ranged from 1.7 Pa to 2.9 Pa, suggesting that these sediments would likely be resistant to erosion in most wetland environments after placement. Additionally, the cohesive sediments were found to produce gravel-sized mud clasts. These clasts could account for 20% or more of the eroded mass and significantly reduce the amount of silts and clays incorporated in suspended plumes during and immediately following placement.

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Perkey, David W., Danielle R. N. Tarpley e Renée M. Styles. Using Geophysical and Erosion Properties to Identify Potential Beneficial Use Applications for Atlantic Intracoastal Waterway Sediments. U.S. Army Engineer Research and Development Center, luglio 2022. http://dx.doi.org/10.21079/11681/44906.

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Brydie, Dr James, Dr Alireza Jafari e Stephanie Trottier. PR-487-143727-R01 Modelling and Simulation of Subsurface Fluid Migration from Small Pipeline Leaks. Chantilly, Virginia: Pipeline Research Council International, Inc. (PRCI), maggio 2017. http://dx.doi.org/10.55274/r0011025.

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The dispersion and migration behavior of hydrocarbon products leaking at low rates (i.e. 1bbl/day and 10 bbl/day) from a pipeline have been studied using a combination of experimental leakage tests and numerical simulations. The focus of this study was to determine the influence of subsurface engineered boundaries associated with the trench walls, and the presence of a water table, upon the leakage behavior of a range of hydrocarbon products. The project numerically modelled three products including diesel, diluted bitumen (dilbit) and gasoline; which were chosen to span a range of fluid types and viscosities. Laboratory simulations of leakage were carried out for the most viscous product (i.e. dilbit) in order to capture plume dispersion in semi-real time, and to allow numerical predictions to be assessed against experimental data. Direct comparisons between observed plume dimensions over time and numerically predicted behavior suggested a good match under low moisture conditions, providing confidence that the numerical simulation was sufficiently reliable to model field-scale applications. Following a simulated two year initialization period, the leakage of products, their associated gas phase migration, thermal and geomechanical effects were simulated for a period of 365 days. Comparisons between product leakage rate, product type and soil moisture content were made and the spatial impacts of leakage were summarized. Variably compacted backfill within the trench, surrounded by undisturbed and more compacted natural soils, results porosity and permeability differences which control the migration of liquids, gases, thermal effects and surface heave. Dilbit migration is influenced heavily by the trench, and also its increasing viscosity as it cools and degases after leakage. Diesel and gasoline liquid plumes are also affected by the trench structure, but to a lesser extent, resulting in wider and longer plumes in the subsurface. In all cases, the migration of liquids and gases is facilitated by higher permeability zones at the base of the pipe. Volatile Organic Compounds (VOCs) migrate along the trench and break through at the surface within days of the leak. Temperature changes within the trench may increase due liquid migration, however the change in predicted temperature at the surface above the leak is less than 0.5�C above background. For gasoline, the large amount of degassing and diffusion through the soil results in cooling of the soil by up to 1�C. Induced surface displacement was predicted for dilbit and for one case of diesel, but only in the order of 0.2cm above baseline. Based upon the information gathered, recommendations are provided for the use and placement of generic leak detection sensor types (e.g liquid, gas, thermal, displacement) within the trench and / or above the ground surface. The monitoring locations suggested take into account requirements to detect pipeline leakage as early as possible in order to facilitate notification of the operator and to predict the potential extent of site characterization required during spill response and longer term remediation activities.

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Ander, Kjell. An abdominal stridulation organ in Cyphoderris (Prophalangopsidae) and concerning the systematic classification of the Ensifera (Saltatoria). MacEwan University Library, gennaio 2021. http://dx.doi.org/10.31542/r.gm:2687.

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Ensiferan insects (crickets, katydids, grigs and allies) are well known for rubbing parts of their cuticle together to produce sound: a process called stridulation. In this article Swedish entomologist Kjell Ander describes a novel (at the time) stridulatory apparatus in the great grig, Cyphoderris monstrosa (Prophalangopsidae), a relict ensiferan found in the mountainous regions of western North America. Ander used preserved specimens to predict the sound-producing function of a pair of abdominal file-scraper apparatuses, although he was never able to directly test his proposed mechanism nor did he speculate as to the adaptive significance of the structures. The article concludes with a review of the systematic placement of various higher level taxa within the order Orthoptera, of which Ensifera is one suborder.

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Salavisa, Isabel, Mark Soares e Sofia Bizarro. A Critical Assessment of Organic Agriculture in Portugal: A reflection on the agro-food system transition. DINÂMIA'CET-Iscte, 2021. http://dx.doi.org/10.15847/dinamiacet-iul.wp.2021.05.

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Over the last few decades, the organic agriculture sector has experienced sustained growth. Globally, as well as in the European Union and Portugal, organic production accounts for just under 10% of total Utilised Agricultural Area (UAA) (FiBL, 2019; Eurostat, 2019; DGADR, 2019; INE, 2019; GPP, 2019). This growth has been seen in terms of production, number of producers, amount of retail sales, imports and exports. This article attempts to build on the multi-level perspective (MLP) of the socio-technical (ST) transitions theory by employing a whole systems analysis (Geels, 2018) of organic agriculture in Portugal, which defends an integrated vision of the systems, where multiple interactions occur within and among the niche, the regime and the landscape levels. This approach has been employed in order to develop a critical analysis of the current state of the Portuguese organic agriculture sector, stressing the multiplicity of elements that are contributing to the agro-food system´s transformation into a more sustainable one. In fact, the agro-food system is related with climate change but also has connections with other domains such as public health, water management, land use and biodiversity. Therefore, it is affected by shifts in these areas. This analysis considers developments in increasing domestic organic production, number of producers, amount of retail sales, imports, exports, market innovations, and the sector´s reconfiguration. The organic sector´s increase has been attributed to European regulation, institutionalization, standardization, farmer certification, external (government) subsidy support programs, incremental market improvements (visibility and product access), the emergence of new retailers, the rise of supporting consumers and a shift away from conventional agriculture (Truninger, 2010; DGADR, 2019; Pe´er et al, 2019). However, together with positive incentives, this sector also faces numerous barriers that are hindering a faster transformation. Difficulties for the sector to date have included: product placement; a disconnect between production, distribution and marketing systems; high transport costs; competition from imports; European subsidies focused on extensive crops (pastures, olive groves, and arable crops), entailing a substantial growth in the area of pasture to the detriment of other crops; the fact that the products that are in demand (fresh vegetables and fruit) are being neglected by Portuguese producers; expensive certification procedures; lack of adequate support and market expertise for national producers; the hybrid configuration of the sector; and price. Organic agriculture as a niche-innovation is still not greatly contributing to overall agricultural production. The low supply of organic products, despite its ever-increasing demand, suggests that a transition to increased organic production requires a deeper and faster food system reconfiguration, where an array of distinct policies are mobilized and a diversity of actions take place at different levels (Geels, 2018; Pe´er et al, 2019). This paper will attempt to contribute an overall critical assessment of the organic sector´s features and evolution and will identify some of the main obstacles to be overcome, in order to boost the sustainability transition of the agro-food system in Portugal.

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Brodie, Katherine, Brittany Bruder, Richard Slocum e Nicholas Spore. Simultaneous mapping of coastal topography and bathymetry from a lightweight multicamera UAS. Engineer Research and Development Center (U.S.), agosto 2021. http://dx.doi.org/10.21079/11681/41440.

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A low-cost multicamera Unmanned Aircraft System (UAS) is used to simultaneously estimate open-coast topography and bathymetry from a single longitudinal coastal flight. The UAS combines nadir and oblique imagery to create a wide field of view (FOV), which enables collection of mobile, long dwell timeseries of the littoral zone suitable for structure-from motion (SfM), and wave speed inversion algorithms. Resultant digital surface models (DSMs) compare well with terrestrial topographic lidar and bathymetric survey data at Duck, NC, USA, with root-mean-square error (RMSE)/bias of 0.26/–0.05 and 0.34/–0.05 m, respectively. Bathymetric data from another flight at Virginia Beach, VA, USA, demonstrates successful comparison (RMSE/bias of 0.17/0.06 m) in a secondary environment. UAS-derived engineering data products, total volume profiles and shoreline position, were congruent with those calculated from traditional topo-bathymetric surveys at Duck. Capturing both topography and bathymetry within a single flight, the presented multicamera system is more efficient than data acquisition with a single camera UAS; this advantage grows for longer stretches of coastline (10 km). Efficiency increases further with an on-board Global Navigation Satellite System–Inertial Navigation System (GNSS-INS) to eliminate ground control point (GCP) placement. The Appendix reprocesses the Virginia Beach flight with the GNSS–INS input and no GCPs.

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