Bibliografie tematiche / Persuasion (Rhetoric)

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Letteratura scientifica selezionata sul tema "Persuasion (Rhetoric)"

Autore: Grafiati
Pubblicato: 4 giugno 2021
Ultima modifica: 29 luglio 2024

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Articoli di riviste sul tema "Persuasion (Rhetoric)"

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Gentz, Joachim. "Rhetoric as the Art of Listening: Concepts of Persuasion in the First Eleven Chapters of the Guiguzi". Asiatische Studien - Études Asiatiques 68, n. 4 (19 dicembre 2014): 1001–19. http://dx.doi.org/10.1515/asia-2014-0053.

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Abstract The first eleven chapters of the book Guiguzi 鬼谷子 are ascribed to Master Guigu, the alleged teacher of the two famous rhetoricians Su Qin 蘇秦 and Zhang Yi 張儀. These chapters provide a methodological approach to the art of persuasion which is fundamentally different from European rhetoric. Whereas European rhetoric, originating in Greek rhetoric, is mainly concerned with the persuasion of big audiences in public forums and institutions such as assemblies (the agora as birthplace of democracy) and courtrooms, the persuasive strategies in the Guiguzi mainly focus on the involvement with an individual counterpart. In the Guiguzi listening to and assessing the particular type of opponent and then taking advantage of his individual preferences is most decisive for the success of persuasion. The Guiguzi does not teach how to formulate a perfect piece of rhetorical art which accords to all rules of a commonly shared system of persuasive logic as it is known from European rhetorical traditions. From this different approach also follows a different set of systematic problems in the art of persuasion. The typology of formal figures of speech, so important in European rhetoric, is not as important as the exact typology of human characters which have to be correctly identified to be correlated to the types of speech which have the greatest persuasive effect on them. Each of the eleven chapters discusses a particular method of persuasion in an analysis of different aspects of the communicative process in which persuasion takes place. Together they appear as a handbook on the dynamic process of persuasion, a persuasion that evolves in a dialogic encounter not in a monologic performance as in European rhetoric.
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MEDJEDOUB, Rima. "Rhetoric and Persuasion from the Classical Era Through the Modern Age". Milev Journal of Research and Studies 3, n. 1 (30 giugno 2017): 49–62. http://dx.doi.org/10.58205/mjrs.v3i1.562.

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Rhetoric is the art of persuasion. The rhetorical theory offers a method for discovering the means of persuasion in discourse. Sincethe classical period up to the introduction of the new rhetoric, the views and perceptions have altered immensely in a myriad of ways.Consequently, I suggest, in order to overcome the complexity of understanding the rhetorical theory and its application, to gothrough the rhetoric’s history which has always been focused on areas pertinent to persuasion. In this overview, I avoided to dealwith the contemporary theories (and leave them to another occasion) because in the turn of the twentieth century, the newrhetoric broke down with the old tradition, the emphasis on persuasion, and new meanings and theories have promulgated in aquantity and audacity unprecedented in the history of rhetoric that the scope of the present article does not allow to cover.
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Coleman, Miles. "Leveraging the Rhetorical Energies of Machines: COVID-19, Misinformation, and Persuasive Labor". Human-Machine Communication 3 (ottobre 2021): 11–26. http://dx.doi.org/10.30658/hmc.3.2.

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The rampant misinformation amid the COVID-19 pandemic demonstrates an obvious need for persuasion. This article draws on the fields of digital rhetoric and rhetoric of science, technology, and medicine to explore the persuasive threats and opportunities machine communicators pose to public health. As a specific case, Alexa and the machine’s performative similarities to the Oracle at Delphi are tracked alongside the voice-based assistant’s further resonances with the discourses of expert systems to develop an account of the machine’s rhetorical energies. From here, machine communicators are discussed as optimal deliverers of inoculations against misinformation in light of the fact that their performances are attended by rhetorical energies that can enliven persuasions against misinformation.
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Aczél, Petra. "Visual Hybrids as Constitutive Rhetorical Acts: Rhetorical Interplay between Unity and Difference". Poetics Today 44, n. 4 (1 dicembre 2023): 631–46. http://dx.doi.org/10.1215/03335372-10824212.

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Abstract Rhetoric is broadly referred to as the theory and practice of suasory communication enabling humans to participate actively in public. Although traditionally viewed as strongly tied with exclusively verbal persuasion, rhetoric has always extended beyond this limitation. Semiforgotten elements of the ancient faculty prove that rhetoric requires creative visual imagination from both parties (orator and audience) and that the practice emanates from and embeds in visuospatial, sensual experiences. These visual features are combined with the verbal in rhetorical practice resulting in a multidimensional—hybrid—discourse, the main function of which is persuasion. In this hybridity of codes and modes, the primary movement in the persuasive act is connection. This connection relates the person to the world, human imagination to articulation, thoughts to images, and words to pictures. By means of this connection persuasion becomes identification, a constitutive act enhancing the unity of different entities (either human or material). The present essay conceives of rhetoric, and especially visual rhetoric, as a suitable framework to interpret visual hybrids. Here, visual hybrids are understood to be entities that enact the internal rhetorical interplay between difference and unity represented by visual elements and motifs. The article first investigates the concept of ingenium and multimodality to introduce general rhetoric as a holistic framework of human experience and expression that is inherently visual and sensual. Then the paradigms of visual rhetoric are outlined to propose a possible classification of visual hybrids, illustrated by contemporary examples from art and advertising.
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Firdous, Tehmina, Prof Huo Fu Li e Al-Nahdi Yousef Ali Ahmed Saleh. "The Aristotelian Rhetorical Theory: A Framework for Analyzing Pakistani Beauty Products Advertising". Indian Journal of Mass Communication and Journalism 2, n. 3 (30 marzo 2023): 1–7. http://dx.doi.org/10.54105/ijmcj.c1028.032323.

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Advertising is one of the most basic forms of communication through media. Persuasion is one of the primary purposes of advertising. Customers are persuaded to buy products by advertising using different persuasive techniques. Both men and women increasingly rely on beauty products to look beautiful and have attractive spouses. Advertisements use rhetorical devices to persuade their viewers. Advertisements use language to achieve the purpose of persuasion. This paper analyzes advertising language considering Aristotle's rhetorical theory. The three primary persuasive means are logos (logical appeal), pathos (emotional appeal), and ethos (ethical appeal). We examined these three methods in this paper in terms of how they are used to persuade consumers, and how they are perceived by them. In order to determine how Pakistani media utilizes Aristotle's three means of persuasion in television advertisements, researchers studied beauty advertisements in Pakistani media for three months. There is a great deal of emphasis placed on persuasion in Pakistani advertising. Although Aristotle's rhetoric theory was presented over 2000 years ago, it has proven to be highly effective in persuasion today.
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Isa, Atika Try Harini. "Analisis Bukti Retorika Pidato Nadiem Makarim pada Hari Guru Nasional 2019". JURNAL LENSA MUTIARA KOMUNIKASI 6, n. 1 (26 giugno 2022): 127–38. http://dx.doi.org/10.51544/jlmk.v6i1.2942.

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The rhetoric theory is a communication theory that has been used since Ancient Greek. Aristotle was the first theorist who considered rhetoric as an art & studied rhetorics in a serious manner. According to Aristotle, rhetoric is the discovery of the available means of persuasion in every way. Rhetoric is a proof or indication of whether a speaker is great at executing persuasive messages in every form such as speech, message, or text. One of the most important concepts in rhetoric is rhetorical proof by Aristoteles. There are two kinds of rhetorical proofs, artistic & non-artistic proof. These proofs according to Aristotle are divided into three forms, ethos or ethical proof is the speaker’s credibility, pathos or emotional proof is the speaker’s emotion that showed, & logos or logic proof is an argumentation or rationalization which made sense to the audience. A good speaker is someone who uses all three of the artistic rhetorical proofs when speaking. This study aimed to analyze the artistic rhetorical proofs in the speech of The Minister of Education & Culture of Indonesian Republic on The National Teacher’s Day 2019. This study also aimed to complete the previous study which only discussed the five canons of the rhetoric of this speech. The method used in this study was qualitative descriptive, by analyzed the artistic rhetorical proofs of the speech of Republic Indonesia’s Minister of & goodwill, pathos by showing admiration, indignation, friendliness, confidence and anger, and logos in both of its forms, enthymeme, and example.
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Jalilifar, Alireza, Soheil Saidian e Said Nazari. "“Boom! You bought them.”". Pragmatics and Society 12, n. 4 (29 ottobre 2021): 567–90. http://dx.doi.org/10.1075/ps.18055.jal.

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Abstract A review of advertisement studies shows that there has been little attempt to examine infomercials in terms of rhetorical appeals and persuasive strategies. Therefore, this study sought to contribute to the existing literature by exploring the persuasive elements of Apple infomercials through Aristotle’s modes of persuasion to reveal the most frequent persuasive language features and structures and to study how such elements were utilized to promote the products and services of the company. A top-down approach based on Aristotle’s modes of persuasion was adopted to identify the rhetorical appeals of logos, ethos and pathos as well as the promotional tokens and patterns in the text. The descriptive findings provided evidence to demonstrate that although all the rhetorical proofs were employed in the corpus, emotional appeal was the most dominant. The findings of this research open new horizons for further studies on infomercials in general and persuasive rhetoric in specific.
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Conley, Tom, e Thomas M. Conley. "Persuasion and Rhetoric". Philosophy & Rhetoric 39, n. 2 (1 gennaio 2006): 170–72. http://dx.doi.org/10.2307/20697146.

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Conley, Tom, e Thomas M. Conley. "Persuasion and Rhetoric". Philosophy & Rhetoric 39, n. 2 (1 gennaio 2006): 170–72. http://dx.doi.org/10.5325/philrhet.39.2.0170.

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Steinbrink, Bernd. "Psychologie der Überzeugung". Rhetorik 41, n. 1 (22 novembre 2022): 1–17. http://dx.doi.org/10.1515/rhet-2022-0003.

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Abstract The article focuses on the role of psychological topics in the efforts of persuasion. Even Aristoteles mentioned psychology as an important part of rhetoric, but the research results of social psychology has been neglected during the adaption of rhetoric in the modern age. Introducing topics of this field, the article discusses exemplarily ways that lead to conviction, and that have been explored and described by different psychologist, with a special focus on Robert Cialdini’s „weapons of influence“ in his Psychology of Persuasion. The integration of the insights of social psychologists could lead to a new coalescence of the rhetorica docens and the rhetorica utens, helping to raise practical rhetoric on a more ambitious level.
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Tesi sul tema "Persuasion (Rhetoric)"

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Moschetta, Massimiliano. "Carlo Michelstaedter Persuasion and rhetoric /". unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-12132007-082309/.

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Thesis (M.A.)--Georgia State University, 2007.
Title from file title page. Louis A. Ruprecht, Jr., committee chair; Angelo Restivo, Melissa Merritt, Christopher White, committee members. Electronic text (56 p.) : digital, PDF file. Description based on contents viewed Feb. 6, 2008. Includes bibliographical references (p. 54-56).
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Yip, Elaine Yuet Ling. "Language persuasion in Hong Kong". HKBU Institutional Repository, 1994. http://repository.hkbu.edu.hk/etd_ra/24.

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Lasky, Benjamin M. "Powerful and powerless language : an examination of its role as a peripheral cue". Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1020188.

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The purpose of this research was to examine the role of language in persuasion. In other words, are some language styles or variations more persuasive than others? Specifically, powerful and powerless language were studied. Powerless language contains hedges, hesitations, and tag questions. Powerful language does not contain these markers. The study involved having students listen to a message advocating comprehensive examinations for college seniors. Half the students participated in a simultaneous exercise while listening to the message to distract them from the central merits of the arguments. The remaining half simply listened to the message. Students then filled out questionnaires designed to measure their perceptions of the message and speaker. Regardless of whether subjects were distracted or not, those that heard the powerful language message were more positive towards the speaker than those that heard the powerless language message.
Department of Psychological Science
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Poškaitė, Agnė. "Art of Persuasion in English and Lithuanian Political Rhetoric". Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080806_133604-43876.

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The thesis concerns translation issues in Lithuanian translations of English rhetorical figures (anaphora and antithesis) in political speeches delivered by different politicians. Seven political speeches in English and their Lithuanian translations were analyzed from the perspective of translation strategies and translation problems. The study uses terms for translation strategies developed by Devies’ in order to comment on Lithuanian translations of English political speeches. In order to carry out the analysis of the chosen political speeches comparative as well as contrastive analysis were chosen. Firs, the original extract and its translation were compared taking into consideration the issues of translation strategies that have been used in the process of translating. Second, the original extract and its translation were contrasted in order to notice how and why some aspects in the translation have been changed. The main goal of the present paper is to see the differences and similarities of the two languages when dealing with political rhetoric. Moreover, it is extremely important to examine persuasive tools that are used most frequently in political rhetoric both in English and in Lithuanian. The hypothesis of the paper is the following: as the two languages structurally are very different, translations of rhetorical figures in English political texts will contain many structural and stylistic deviations. Structural... [to full text]
Šis baigiamasis darbas yra susijęs su vertimo aspektais, kai retorinės figūros (anafora ir antitezė), skirtingų politikų panaudotos angliškose politinėse kalbose, verčiamos į lietuvių kalbą. Atkreipiant dėmesį į vertimo strategijas ir vertimo problemas buvo išanalizuotos septynios angliškos politinės kalbos ir jų lietuviski vertimai. Siekiant aptarti lietuviškus angliškų politinių kalbų vertimus darbe vartojami Davies vertimo strategijų terminai. Siekiant atlikti politinių kalbų analizę buvo pasirinkti lyginamasis ir kontrastinis analizės būdai. Pirmiausia, buvo lyginama originalo ištrauka su jos lietuvišku atitikmeniu, atsižvelgiant į vertimo strategijas, kurios buvo panaudotos vertimo metu. Antra, originalo ištrauka ir jos lietuviška atitikmuo buvo supriešpriešinami tam, kad būtų įmanoma įžvelgti kaip ir kodėl tam tikri aspektai vertimo metu buvo pakeisti. Pagrindinis šio darbo tikslas yra įžvelgti dviejų kalbų panašumus ir skirtumus būtent politinėje retorikoje. Taip pat labai svarbu išanalizuoti įtikinėjimo priemones, kurios dažniausiai naudojamos tiek anglų tiek lietuvių politinėje retorikoje. Disertacijos hipotezė yra tokia: kadangi nagrinėjamos kalbos struktūriškai yra labai skirtingos, retorinių figūrų vertimas iš angliškų politinių kalbų į lietuviškas bus su stipriais struktūriniais ir stilistiniais nukrypimais. Struktūriniai kalbų skirtumai leidžia daryti prielaidą, kad atsiras daug skirtumų įvairiuose vertimo aspektuose. Darbas yra suskirstytas į šešias... [toliau žr. visą tekstą]
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McGlaun, Sandee Kay. "Re-staging persuasion : feminist theatrical performance and/as rhetoric". The Ohio State University, 2000. http://rave.ohiolink.edu/etdc/view?acc_num=osu1287407418.

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Blankenship, Kevin L. "Linguistic power and persuasion : an analysis of various language style components". Virtual Press, 2001. http://liblink.bsu.edu/uhtbin/catkey/1221304.

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This study examined the effect of tag questions, hesitations, and hedges on participants' attitudes toward an advocacy, perceptions of the speaker, message, and cognitive responses regarding the message. Results from 351 participants showed that although linguistic power markers affected attitudes when participants were motivated to process the message, the markers did so through different processes. The use of hesitations in an advocacy affected influenced attitudes by affecting participants' perceptions of the speaker, whereas the use of hedges influenced attitudes by affecting participants' perceptions of the message. The use of tag questions in a message influenced attitudes, but this study failed to find the mechanism this effect. The overall finding suggest a more complex relation among linguistic power components and aspects of a persuasive appeal than once thought and researchers should consider the different aspects underlying the effects of linguistic power components on persuasion.
Department of Psychological Science
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Atkinson, Mark D. "The impact of classical rhetoric in an English-speaking international context". Theological Research Exchange Network (TREN) Access this title online, 2005. http://www.tren.com.

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Perell, Paul M. "The case for rhetoric". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape15/PQDD_0033/NQ27315.pdf.

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Cloer, Eddie. "Profiles in evangelistic persuasion a descriptive analysis of the persuasion techniques of seven preachers of the Churches of Christ /". Theological Research Exchange Network (TREN), 1991. http://www.tren.com.

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Morales, Alexander W. "The Rhetoric of Scientific Authority: A Rhetorical Examination of _An Inconvenient Truth_". Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6910.

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This thesis project examines how scientific authority is produced through rhetorical practices instead of the “information deficit” model of science communication. By conducting a rhetorical analysis of the science documentary An Inconvenient Truth, this project demonstrates how the documentary format itself and the film’s leading agent, former United States Vice President Al Gore, attempt to persuade audiences through building degrees of scientific authority by employing multiple rhetorics or narrative themes of science to bolster the scientific facts supporting anthropogenic climate change. Additionally, I demonstrate how these narrative themes parallel three scholarly themes within the rhetoric of science literature: science as a story of perpetual discovery, science as reference, and science as an agent of moral prosperity. I argue that scientific authority is best understood through these multiple rhetorics of science which, in the dramatic case of An Inconvenient Truth, require Gore to overcome certain social and cultural obstacles by appealing to the values and sensibilities of his audience. Successful scientific persuasion, therefore, depends more on the elements of rhetoric rather than solely relying on accurate and verifiable scientific information as the crux of successful persuasion.
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Libri sul tema "Persuasion (Rhetoric)"

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1962-, Valentino Russell Scott, Blum Cinzia Sartini e Depew David J. 1942-, a cura di. Persuasion & rhetoric. New Haven: Yale University Press, c2004., 2004.

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Nash, Walter. Rhetoric: The wit of persuasion. Oxford, UK: B. Blackwell, 1989.

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A, Cook John, a cura di. Persuasion: A practical guide to effective persuasive speech. Dubuque, Iowa: Kendall/Hunt Pub. Co., 1987.

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Ross, Raymond Samuel. Understanding persuasion. 4a ed. Englewood Cliffs, N.J: Prentice Hall, 1994.

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Ross, Raymond Samuel. Understanding persuasion. 3a ed. Englewood Cliffs, N.J: Prentice Hall, 1990.

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Ian, Worthington, a cura di. Persuasion: Greek rhetoric in action. London: Routledge, 1994.

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Michelstaedter, Carlo. La persuasione e la rettorica: Appendici critiche. Milano: Adelphi, 1995.

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Gandio, Jason Del. Rhetoric for Radicals. New York: New Society Publishers, 2009.

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Simons, Herbert W. Persuasion: Understanding, practice, and analysis. 2a ed. New York: Random House, 1986.

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Pullman, George. Persuasion: History, theory, practice. Indianapolis: Hackett Publishing Company, Inc., 2013.

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Capitoli di libri sul tema "Persuasion (Rhetoric)"

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Piedmont-Palladino, Susan C. "Rhetoric and Persuasion". In How Drawings Work, 25–44. New York : Routledge, 2019.: Routledge, 2018. http://dx.doi.org/10.4324/9781315531410-2.

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Charteris-Black, Jonathan. "Persuasion, Legitimacy and Leadership". In Politicians and Rhetoric, 1–31. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230501706_1.

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Hosman, Lawrence A. "66. Style and persuasion". In Rhetoric and Stylistics, 1119–29. Berlin, New York: Mouton de Gruyter, 2008. http://dx.doi.org/10.1515/9783110211405.5.1119.

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Shanahan, Ford, Alison E. Vogelaar e Peter Seele. "Persuasion in Organizational Rhetoric". In The Handbook of Organizational Rhetoric and Communication, 329–43. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2018. http://dx.doi.org/10.1002/9781119265771.ch23.

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Kuchel, Louise, e Susan Rowland. "Rhetoric, Influence, and Persuasion". In Teaching Science Students to Communicate: A Practical Guide, 11–19. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-030-91628-2_2.

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Charteris-Black, Jonathan. "Persuasion, Speech Making and Rhetoric". In Politicians and Rhetoric, 1–27. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230319899_1.

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Kišiček, Gabrijela. "Sonic Rhetoric". In The Routledge Handbook of Language and Persuasion, 131–46. London: Routledge, 2022. http://dx.doi.org/10.4324/9780367823658-10.

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Price Dillard, James, e Lori B. Miraldi. "39. Persuasion: Research Areas and Approaches". In Rhetoric and Stylistics, 689–702. Berlin, New York: Mouton de Gruyter, 2008. http://dx.doi.org/10.1515/9783110211405.4.689.

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Cascardi, Anthony J. "Judgment: Arts of Persuasion and Judgment". In A Companion to Rhetoric and Rhetorical Criticism, 294–307. Malden, MA, USA: Blackwell Publishing Ltd, 2007. http://dx.doi.org/10.1002/9780470999851.ch19.

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Mateus, Samuel. "Affective Rhetoric". In Affect, Emotion, and Rhetorical Persuasion in Mass Communication, 67–80. New York, NY: Routledge, 2019.: Routledge, 2018. http://dx.doi.org/10.4324/9781351242370-5.

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Atti di convegni sul tema "Persuasion (Rhetoric)"

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Korobova, Ekaterina. "Particularities of defense in judicial rhetoric". In 6th International e-Conference on Studies in Humanities and Social Sciences. Center for Open Access in Science, Belgrade, 2020. http://dx.doi.org/10.32591/coas.e-conf.06.15173k.

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The article examines the linguistic particularities of defense in judicial rhetoric that have not considerably changed since Antiquity. As at present the interest in judicial rhetoric has increased, it is necessary to carry out its comprehensive analysis with the consideration of its modern modifications. In the course of history, judicial rhetoric has preserved its main rules to be used in Modern Times by Western culture advocates for defense purposes. Special attention is paid to stylistic devices, phonetic means and linguistic features to discern that are most frequently used by the advocates in their defense speeches. As stylistic devices are the best means of persuasion of the jurors and public in court, they are indispensable in advocates’ defense speeches and are the focus of the given paper. As the advocates’ defense speeches concentrate mainly on persuasion and thus with emotions rather than reason the author focuses on the expressive language means.
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Korobova, Ekaterina. "Particularities of defense in judicial rhetoric". In 6th International e-Conference on Studies in Humanities and Social Sciences. Center for Open Access in Science, Belgrade, 2020. http://dx.doi.org/10.32591/coas.e-conf.06.15173k.

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Abstract (sommario):
The article examines the linguistic particularities of defense in judicial rhetoric that have not considerably changed since Antiquity. As at present the interest in judicial rhetoric has increased, it is necessary to carry out its comprehensive analysis with the consideration of its modern modifications. In the course of history, judicial rhetoric has preserved its main rules to be used in Modern Times by Western culture advocates for defense purposes. Special attention is paid to stylistic devices, phonetic means and linguistic features to discern that are most frequently used by the advocates in their defense speeches. As stylistic devices are the best means of persuasion of the jurors and public in court, they are indispensable in advocates’ defense speeches and are the focus of the given paper. As the advocates’ defense speeches concentrate mainly on persuasion and thus with emotions rather than reason the author focuses on the expressive language means.
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Steinberg, Richard, e George White. "Aligning User Experience with Communication Theory to Explain Why We Love and Hate Hotels". In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003230.

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Rhetorical theorist Sonja Foss introduced a theory of visual rhetoric in 1971 (Foss,2004). Aligning Applied Human Factors Engineering (AHFE) with visual rhetoric can provide the field of UX with a deeper understanding of how a design can impact the effective performance and usability of products. According to Foss, visual objects are not inherently rhetorical, but when they are organized to express symbolic action, allow for human intervention, and target a specific audience, these visual systems gain rhetorical significance (Foss, 2004). All the various user interfaces (UI) that humans interact with day to day include attempts by a user experience (UX) designer to "guide" the user to the proven, most effective, lowest-risk means of accomplishing a specific goal. Aligning user experience (UX) with the principles of rhetorical theory establishes an important facet through which the designer can understand why a UI design fails or succeeds. Aristotle taught that the speaker accomplishes persuasion accomplished by appealing to the three pillars of rhetoric: logos (appealing to logic), pathos (appealing to emotions), and ethos (appealing from authority).Similarly, Don Norman stated (2013), "Cognition provides understanding, and emotion provides value judgement." Norman also discussed (2003) that trust in the UI is damaged when UI doesn't meet these cognitive and emotional expectations. Consider an experience many Americans have in common, staying overnight in a hotel. Every hotel works similarly, understood through the hotel business's well-established practices and expectations built on previous experiences. But imagine what transpires when the experience breaks convention and the unexpected happens. Incorporating rhetorical principles in design considers how users identify and communicate to others in their user group. Appealing to the users through logos, pathos, and ethos helps the designer communicate more effectively, meeting the user's needs. When these pillars work together to communicate with the user more accurately, it improves a user’s discoverability of product features, and system affordances become a pleasant, straightforward experience to enhance the usability of products. High-usability products correlate to reduced cognitive load, task time reduction, and reduced fatigue time. Foss et., Helmers, Marguerite H., and Charles A. Hill. Defining Visual Rhetorics. Mahwah, N.J: Lawrence Erlbaum, 2004. Web.Norman, Donald A. The Design of Everyday Things. Revised and expanded edition. New York, New York: Basic Books, 2013. Print.
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SPILLER, Ralf, Christof BREIDENICH e Ute HILGERS-YILMAZ. "Visual rhetoric of the Islamic State (IS): Persuasion in the field of terror". In 10th International Conference on Design History and Design Studies. São Paulo: Editora Edgard Blücher, 2016. http://dx.doi.org/10.5151/despro-icdhs2016-03_005.

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Torres, Lourenço. "Preserved sophistic rhetoric as part of Aristotle legacy to the history of legal persuasion". In XXVI World Congress of Philosophy of Law and Social Philosophy. Initia Via, 2015. http://dx.doi.org/10.17931/ivr2013_wg129_02.

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Zamzuardi, Yosi, e Ermanto Ermanto. "The Rhetoric of Persuasion of Ustadz Abdul Somad: Discourse Analysis in the Media Youtube". In Proceedings of the Seventh International Conference on Languages and Arts (ICLA 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icla-18.2019.90.

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Godin, Danny. "Using Rhetoric in Persuasive Design: What Rhetoric?" In Design Research Society Conference 2016. Design Research Society, 2016. http://dx.doi.org/10.21606/drs.2016.394.

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Gumbaridze, Zhuzhuna. "Repetition as an effective rhetorical device in remarks at media briefings on COVID-19". In 9th Brno Conference on Linguistics Studies in English. Brno: Masaryk University Press, 2022. http://dx.doi.org/10.5817/cz.muni.p280-0212-2022-2.

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The present paper aims at exploring the use of a linguistic means of repetition as a persuasion strategy to achieve a communicative intention in a particular kind of discourse: addresses and opening remarks on COVID-19 related issues delivered at WHO and NCDC media briefings. The main objective is to investigate pragmatic function of repetition as a rhetorical device by means of which the text is assigned intentionality and the address becomes persuasive and manipulative as a consequence. Drawing on the assumption that such addresses lack a conversational space in which interactants would equally participate, a speaker takes a tough stance to bring forward ad hoc issues by utilizing repetition tactically and pervasively. This serves as a contributing factor to strengthening credibility of a speaker’s interpretation of the pandemic crisis and actions proposed. The study highlights that while attempting to persuade, threaten, frighten or deter the audience into sharing a particular opinion of the state of affairs and undertake a proposed action, the speaker utilizes a direct appeal to the audience with the aim of having a specific impact on their opinions or behavior. In such addresses repetition functions as the main linguistic device used for rhetorical purposes.
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Peleckis, K�stutis, Valentina Peleckien� e K�stutis Peleckis. "Rhetorical Argumentation And Persuasion In Business Negotiations". In The 8th International Scientific Conference "Business and Management 2014". Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2014. http://dx.doi.org/10.3846/bm.2014.018.

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Pauli, Amalie, Leon Derczynski e Ira Assent. "Modelling Persuasion through Misuse of Rhetorical Appeals". In Proceedings of the Second Workshop on NLP for Positive Impact (NLP4PI). Stroudsburg, PA, USA: Association for Computational Linguistics, 2022. http://dx.doi.org/10.18653/v1/2022.nlp4pi-1.11.

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Rapporti di organizzazioni sul tema "Persuasion (Rhetoric)"

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Yatsymirska, Mariya, e Bohdan Markevych. MEDIA TEXTS AND PERSUASION. Ivan Franko National University of Lviv, marzo 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12170.

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Abstract. The article clarifies specific concepts of persuasion in media texts; describes new techniques of media influence based on materials of online publications; shows the role of expressive means of language and emotions in visual communication. In social communication, persuasive logos refer to meaningful words and thoughts conveyed through mass media and logically perceived as a reasonable persuasion to proper actions based on the principles of morality, ethics, and culture; informational and influential accents. In modern science (Philosophy, Psychology, Rhetoric, Linguistics), logos has acquired not only new meanings, but also has become an important concept of rational expression of free ideas, meanings, reflections. From this perspective, new media serve as the most concentrated source of logosphere and eidosphere creation, which should be thoroughly studied and analyzed every day. The research on multimedia texts, genre diversity, new platforms, and online publications has significantly contributed to the Media Studies. Techniques of persuasive communication, methods of argumentation, and verbal tools form a separate area of the research within the field. Unlike manipulation, persuasion is the conscious use of written or spoken language, interactive visualization, and infographics to influence someone’s beliefs, views, or actions; gain someone’s support, approve the suggested ways of behavior, intentions, etc. Means of persuasion in media texts serve as logical information accents aimed at the proper perception of the corresponding meanings. In general, factors of persuasion are to influence the masses and the motivation of their actions, modify views, and form public opinion. In journalism, these are meaningful words, thoughts, principles of high-quality narrative with the use of convincing arguments, facts and, most importantly, positive intentions for the readers. Persuasive media texts exclude manipulation of public opinion, trust and people’s inclination to perceive doctrines imposed on them. Keywords: persuasion, concept, visual information, social communication.
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