Tesi sul tema "Online experience"
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Artino, Kristina A. "Undergraduate Students Perceptions of a Quality Online Course: Online Experience Versus No Online Experience". University of Akron / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=akron1302106185.
Testo completo
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Mäkinen, H. (Heidi). "Customer experience in online environments". Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201806062491.
Testo completoAbstract (sommario):
Thus far the existing literature regarding customer experience has not examined the concept considering the influence of different online environments. However, this research gap has been addressed from all quarters. Given the ongoing shift from online environments enabled by stationary desktop devices to mobile online environments, it is important to gain understanding about the dynamics between the customer experience and these aforementioned online environments, that are selected under examination in this study.
The aim of the study is to strengthen understanding of customer experience in the context of online environments. This study enhances extant knowledge from consumers viewpoint in an international setting by concerning the core components of online customer experience based on the conceptualization of Trevinal & Stenger (2014).
This Master’s thesis carries out a study particularly focusing on the target group of young women. Following the principles of exploratory qualitative research, the empirical data was collected in semi-structured interviews with seventeen Finnish and Russian citizens, who on a frequent basis utilise the environments under examination. Data analysis was conducted by means of template analysis.
This study makes a general remark that consumers continuously strive for optimising their experience online. The findings outline that the most optimal customer experience online develops in a situational manner, where the attributes of online environments and the components that form the experience, in addition to the cultural influences, have a significant effect on the ultimate customer experience online. As for culture influencing the experience, the results outline that values such as trust and privacy have a great impact on the experience when comparing different nationalities.
Managers responsible for designing the winning online customer experience should be aware of the influence of different online environments in addition to culture. The results of this study offer useful information about consumer behaviour and explain why consumers choose certain environments to accomplish their tasks online.
This study contributes the literature by providing empirical evidence regarding the key components of customer experience online along with outlining the influence of different online environments. For future research, there is a need for continuing the exploration as consumers adopt more and more recent technologies to enhance their experiences online.
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Park, Ji Yong, e n/a. "Interactive user experience design : creating an effective online experience". Swinburne University of Technology, 2007. http://adt.lib.swin.edu.au./public/adt-VSWT20071004.120754.
Testo completoAbstract (sommario):
Designing for user experience is central to good web design, particularly in e-commerce
settings. However, the relevant dimensions and processes of designing for user experience
have been variously defined. This project develops an approach to web design that defines
the key dimensions of user experience, including interactivity, participation, and flow, and
web site design of the user experience. The idea of Interactive User Experience
Design is advanced as a model for designing from the perspective of user experience.
The project reviews relevant dimensions of user experience, proposes a model integrating
key design dimensions of this experience, surveys design literate university students on
effective online experiences, and develops a prototype for a hypothetical commercial web
site that incorporates elements of co-creation and identity play. This practice-based
project contributes a new proposal for web-based design and new knowledge in the form
of an approach to user experience design.
4
Park, Ji Yong. "Interactive user experience design creating an effective online experience /". Australasian Digital Thesis Program, 2007. http://adt.lib.swin.edu.au/public/adt-VSWT20071004.120754/index.html.
Testo completoAbstract (sommario):
Thesis (DDes) - Faculty of Design, Swinburne University of Technology, 2007.[Submitted in total fulfillment of the requirements of the degree] Doctorate in Design, Swinburne University of Technology - 2007. Typescript. Includes bibliographical references (p. 63-74).
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Baeva, Anelina Yasenova. "Online consumer behavior : Web experience elements in online clothing market". Master's thesis, FEUC, 2011. http://hdl.handle.net/10316/17951.
Testo completoAbstract (sommario):
Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.Online shopping in EU has been shown to be a good potential market. Clothing represents a high percent of the individuals shopping. Buying clothes online gives customers the opportunity to find a great variety of products, customers can review a wide selection of products and find special offers with the best deals online. However, the tangible and intangible problems of clothing online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, the intention of the thesis is to explore customer behavior when purchasing clothing online through investigating the factors that can affect online consumer`s attitudes, intention and actual consumers` behavior. The study investigates the main web - experience factors that customer takes into consideration when purchasing clothes online. Yet, the most important online elements are categorized in two main groups: customer - oriented factors and technology - oriented factors. The autor used quantitave research in term of survey to analyze the consumer`s attitutes towards the web experience elements, moreover the autor figured out the relationship between the web factors and the customer`s attitudes, intentions and actual buying behavior. The results will lead to the understanding of the most important web experience elements that influence the purchase decision of the consumers. The final findings show that web elements web content and trust are considered to be the most influencial for the consumer`s online behavior towards online shopping of clothing. The study would help retailers to understand better the customer attitudes and the web factors that influence the purchase intentions. The study can contribute with valuable information ecommerce, especially focused on the sales of clothing online retail. The research suggests and foresees the need of the realization of new investigatigation in this field.
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Bruzual, Rámon. "Dynamic Online Help for Increased User Experience". Thesis, Uppsala University, Department of Information Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-108034.
Testo completoAbstract (sommario):
De facto standard of automation equipment today involves that all configuration toolsexist in a Microsoft Windows environment. These tools usually include static helpfiles with text and images, in order to facilitate system configuration. Staticinformation rarely returns an accurate picture of a problem, and may also be kept toogeneral to supply the user with requested information. This calls for improvement ofthe technology by investigating possibilities to present relevant information.
The actual system of help files used in most applications consists of a Static Help FileSystem, where the help file is shown a Standard Viewer. Each help file consists of aunique file, such as a “.chm” file (when using the Windows Help Viewer) that containsthe HTML information (including text and images) that this viewer will display. Thissystem allows the use of conditional tags in the HTML content files (that are thencompiled into one “.chm” file) using parameters that are already predefined byundesirable settings.
A dynamic system where only relevant information is given depending on whichproduct is active removes the need for poor and ambiguous description and thus,gives the correct help instantly. In the context of Help, Dynamic Help Content refersto different Content Objects that contain the relevant information for differentconfigurations or “modes” that suit different users’ request. This information isassembled when requested by the user according to its requirements defined by theUser Profile metadata, which defines the User Profile itself.
Since the systems that are currently available in the market do not allow the Help Filedeveloper to define the Content Metadata (the data that describes which content isrelevant for each user profile), a new Dynamic Help System that presents animprovement over the actual Static Help System and that allows to this character todefine the Content Metadata is implemented in this thesis. A new prototypeapplication has been implemented with the .NET Framework, and it is in charge ofmatching the User Profile metadata with the Content metadata or, in other words, ofexecuting the dynamic rules defined by the Help File developer and of displaying thefinal help file to the user.
The new system was tested with many cases and it proved to allow the help filedeveloper to change contents, keywords and graphical profiles of an entire Set ofHelp Files, which is compressed as a “zip” file to make its distribution easier. Thiscapacity of personalization represents an improvement of the user experience andusability over the actual Static Systems, being more useful by displaying the rightinformation to the user, creating the help file on the fly while matching the UserProfile Metadata with the Content Metadata.
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Palm, Sofia, e Rasmus Lundborg. "The Customer Experience in Online Product Communities". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16064.
Testo completoAbstract (sommario):
Syfte: Syftet med denna studie är att undersöka hur kundens upplevelse formas i kontexten online product community, utifrån ett multidimensionellt perspektiv på kundupplevelsen. Metod: Med bakgrund mot studiens syfte var det passande att använda en kvalitativ metod. Detta fenomen studerades genom en flerfallsstudie som den övergripande undersökningsdesignen. Semi-strukturerade intervjuer har genomförts med respondenter från tre olika online product communities. Materialet har sedan analyserat genom en abduktiv analysmetod som är inspirerad av grounded theory. Resultat & slutsats: Studien visar att kundupplevelsen för medlemmar i online product communities främst formas av den pragmatiska dimensionen, innehåll och funktionalitet är därmed centralt. Resultatet tyder även på att det finns två grupper av användare i dessa communities. Den ena gruppen är mer passiv och pragmatiskt inriktad medan den andra är mer aktiv och nöjesinriktad. Förslag till vidare forskning: Då denna studie bygger på intervjuer med medlemmar i online product communities som både kan ses som aktiva och passiva medlemmar kan det vara av intresse att i framtiden studera hur de mest aktiva medlemmar upplever att delta i denna kontext, då det är denna kärna som genererar det största innehållet. Uppsatsens bidrag: Denna studie sammanför den tidigare forskningen om kundupplevelse och senare forskning om kundupplevelse i online communities för att skapa en förklarande modell. Modellen beskriver vilka dimension som formar kundupplevelsen i denna kontext och testas sedan i tre case. Studien bidrar till en ökad förståelse för skillnaden mellan pragmatiska och mer nöjesinriktade användare. Nyckelord: Customer experience, experiental marketing, online product communities.Purpose of Study: The aim of this study is to examine how the customer experience is shaped in the context online product community, based on a multi-dimensional perspective on customer experience. Method: Due to the purpose of the study qualitative methods were chosen. This phenomenon was studied by a multi-case study as the overall study design. Semi-structured interviews were conducted with respondents from three different online product communities. The material was then analyzed by an abductive method of analysis which is inspired by grounded theory. Results & conclusion: The study shows that the customer experience for members of online product communities primarily is shaped by the pragmatic dimension, content and functionality is thus essential. The results also suggest that there are two groups of users in these communities. One of the groups is more passive and pragmatic, while the other one is more active and entertainment-oriented. Suggestions for further research: Since this study is based on interviews with members of online product communities which can be seen as active and passive members it may be of interest in future research to study the most active members experiences in this context, because it is this core group that generates the largest content. Contribution of the thesis: This study brings together previous research on customer experience and recent research on customer experience in online communities to create an explanatory model. The model describes the dimensions that shape the customer experience in this context and is then tested in three cases. The study contributes to a better understanding of the difference between pragmatic and more entertainment-oriented users. Key Words: Customer experience, experiental marketing, online product communities.
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Hixon, Emily. "Collaborative online course development the faculty experience /". [Bloomington, Ind.] : Indiana University, 2005. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:3167808.
Testo completoAbstract (sommario):
Thesis (Ph.D.)--Indiana University, Dept. of Instructional Systems Technology, 2005.Source: Dissertation Abstracts International, Volume: 66-04, Section: A, page: 1328. Chairperson: Curtis J. Bonk. "Title from dissertation home page (viewed Nov. 2, 2006)."
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Cameron, Nancy G. "User Experience Design in Online Nursing Education". Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/7045.
Testo completo
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Anja, Jablanović, Özden Aylin Çakanlar e Christiane Hohls. "Fast Fashion in the Experience Economy : Comparing online and in-store shopping experiences". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43597.
Testo completoAbstract (sommario):
Fast fashion retailers have faced a difficulty in translating in-store experiences to online experiences. Although online shopping is increasing, the in-store shopping is still very important for a superior shopping experience. Technology has had a major impact in making multichanneling retail more consistent, although there are gaps that technology can not fill. This study attempted to measure how consistent the customer experiences were online and in-store. Shopping experiences were measured with different concepts such as: flow, usability, interactivity, atmospherics and tactility. These concepts were measured separately in-store and online, in order to be compared. The purpose was to find out which concept is inconsistent so the authors could make recommendations for improvement to fast fashion retailers. The research approach was a mixed method approach and the chosen research design was cross sectional, using quantitative research to corroborate qualitative research findings. The results from a quantitative questionnaire of 263 experienced fast fashion consumers in Sweden show that the consistency varies between the concepts. The qualitative study was done at two occasions on a sample of six interviewees in each focus group, and gave a deeper understanding for why the shopping experience was or wasn't consistent. The qualitative results varied amongst the individuals and show that reasons for being inconsistent are intrusive salesmen, insufficient size measuring tools, long queues, lack of tactility and the most interesting of all: making better return and ordering policies. The future lies in making it easier to order online, in order for the consumer to be able to experience the product in real life, through staff-free fitting rooms and showrooms and such, rather than making the experience better online. The future seems to lie in solving the reverse of the start point of this study, namely translating online to in-store experiences.
11
Eneh, Sandra. "Showroom the Future of Online Fashion Retailing 2.0 : Enhancing the online shopping experience". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-159.
Testo completoAbstract (sommario):
The following have been rectified in response to previous evaluation by examiner Olof Bruninge. -We have solely chosen qualitative methods in data collection and analysis by making use of data gathered from focus group workshop. The findings have been coded and analysed descriptively. -We have reformulated research questions and replaced the hypothesis with open questions. Allowing us to explore the participants’ behaviour rather than testing hypothesis. -All quantitative measures have been replaced with qualitative analysis and descriptions. -We have provided tables with results from focus group findings to increase transparency in our data
12
Jönsson, Frida, e Mihir Chouhan. "User Experience Design on Online Newspapers : A study of how the user experience design of self-financed Swedish online newspaper is". Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Datateknik och informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43622.
Testo completoAbstract (sommario):
In this paper the study has audited the user experience design of the two self-financed Swedish online newspaper Aftonbladet and Jnytt. The eleven participants were in the ages of eighteen and twenty-six and had no earlier expertise in web development, due to one exception where a participant had taken a short web design course during a couple of weeks. The importance of having participants without earlier knowledge in web development was to make sure the user experience tested on the online newspaper were applicable to people who might use the site regularly without knowing the basics of building a website. The purpose of the study were to investigate if online newspaper had a good structured and whether or not they create a good user experience. Earlier studies of user experience design on online newspaper is limited and therefore this study will contribute with more research within the field. It is not accurate to generalize this study for all self-financed Swedish online newspapers since only two have been compared due to the lack of time, which is a limitation in this study. The study was executed with a usability test where participants were asked to fulfill tasks on the two sites and say what they were thinking out loud, supported with a short questionnaire and a semi-structured interview. The questionnaire was to make sure the participants were potential end-users and the semi-structured interview gave more clarity to the test as well as gave an insight of their first impression and preferences. The study gave a result showing that neither the sites had fully potential user experience design in focus and could be improved. However, Jnytt was the preferred online newspaper over Aftonbladet in terms of being less cluttered, more thoughtful placements of ads, a working search function and better color scheme. Some new findings were made on Aftonbladet where the search function did not work as planned, which annoyed most participants who came across the issue. When asked if the participant would consider visiting the online newspaper more often if there would be major changes to online newspaper over all, some of them said they thought it would as the experience would be more pleasant while some participant had other reasons to not visit the page, such as their lack of interests for news, and therefore do not believe that the web design and a better experience would affect it.
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Lind, Linnea, e Cassandra Olsson. "Consumer Experience of Online Behavioural Advertising : A qualitative study exploring factors influencing consumer experience of OBA by Swedish online fashion retailers". Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39470.
Testo completoAbstract (sommario):
Background For companies operating in the online fashion retail sector, understanding consumer behaviour is vital because of increased competition in the online market. The techniques for acquiring the necessary consumer information have, along with the digital revolution, become increasingly analytical and with this new marketing strategies and technologies have emerged. Online Behavioural Advertising (OBA) is one of these technologies, which give companies possibilities to deeply understand consumers and their online behaviour. Further, this provides advertisers with valuable information of how to tailor online advertisements based on personal data. However, these kinds technologies used in advertising are raising concerns, which is why it is interesting to discern various factors at play. Purpose The purpose of this study is to explore the research questions by discovering the influence of advertiser-controlled factorsand consumer-controlled factorscritical to consumers’ experience of OBA ads of online fashion retailers in Sweden. Additionally, how these factors shape the outcomes and effects. The aim is to provide details for greater understanding of the problems related to OBA, as well as the underlying causes of consumer reactance within the field of OBA for the Swedish online retail industry. Method A contextual framework was developed, presented, and assessed in order to get a deeper insight and understanding in the subject. This laid as the foundation for the qualitative exploratory study in form of semi-structured in-depth interviews that were conducted for the fulfilment of the purpose of this study. The primary data collection sample consisted of 16 female participants in the ages of 20-35 frequently shopping fashion online in Sweden. Conclusion The empirical findings show that advertiser-controlled factors, including ad characteristics such as personalisation and accuracy together with transparency, and consumer-controlled factors, including the individual filters privacy concerns and knowledge and awareness, and the situational filters trust and contextual setting, influence the establishment of the consumer experience of Online Behavioural Advertising as well as the outcomes and effects. Additional findings uncover some of the complex connections between the various advertiser-controlled factors and consumer-controlled factors.
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Brakhage, Harold H. "Customer experience in online higher education| A study of adult online college honor students". Thesis, Baker College (Michigan), 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3738530.
Testo completoAbstract (sommario):
The researcher explored the lived experience of adult online college honor students (AOCHS) with the goal of describing critical factors that support academic success. The study addressed a gap in the literature concerning how the technology and virtual context of adult online college education are perceived, interpreted, and employed by the most successful students in undergraduate online college degree programs. Participants described how they perceived their online learning experience, what meaning they attribute to this experience, and what strategies they employ to achieve academic success in the online learning environment. The study was based on Deming’s total quality management philosophy, Nonaka’s theoretical context for knowledge generation, and the community of inquiry (CoI), a conceptual framework for online education. An online questionnaire and individual telephone interviews were used to gather qualitative data, which were analyzed using thematic coding and analytic induction to address the study’s purpose and answer the research questions. Follow-up interview subjects were purposefully selected to provide a heterogeneous sample based on self-reported demographics, priorities, and motivations. Results showed that honor students’ expect that the technologies and user interfaces in online college classes should be as engaging and effective as social media, online entertainment, and Internet commerce technologies that they use in their nonacademic lives. That online instructors should be active and encouraging participants in the learning process. And that students’ personal, academic success is supported by a mature self-image and work ethic, effective time management and workload planning, clear and timely communication with faculty members, positive collaboration with classmates, and fluent use of learning technology.
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Martinviita, A. (Annamari). "Online community as experience and discourse:a nexus analytic view into understandings of togetherness online". Doctoral thesis, Oulun yliopisto, 2017. http://urn.fi/urn:isbn:9789526216430.
Testo completoAbstract (sommario):
Abstract This thesis studies online community as a discursive phenomenon and as an experience. The ethnographic approach employed in this study allows the open exploration of meanings and experiences associated with community by site members, designers and outside commentators in three online environments. Extensive participant observation is supplemented by interviews, surveys and analysis of the interaction surrounding the topic of community. Nexus analysis provides an understanding of social action as the intermingling of historical bodies, interaction orders and discourses embedded in the scene of action. The thesis argues that the concept of community functions as a boundary object, taking different meanings in each context it is employed in. Community can be used to describe strong community experiences or lighter varieties of togetherness online; it can be a pragmatic term simply referring to the user base of a site; or it can incorporate many understandings related to the shared identities and shared practices in the social scene being referred to. The work thus provides a theoretical contribution to ongoing academic discussions related to defining online community, as well as a great deal of empirical knowledge on how experiences of togetherness are created online. Such knowledge may be used to inform future technology development and administrative practices that are sensitive to the many elements affecting social interaction in online spacesTiivistelmä Tämä väitöskirja tarkastelee verkkoyhteisöllisyyttä diskursiivisena ilmiönä sekä kokemuksena. Väitöskirjassa tutkitaan, minkälaisia merkityksiä ja kokemuksia kolmen eri verkkoympäristön jäsenet, kehittäjät ja ulkopuoliset kommentoijat liittävät yhteisöllisyyteen. Tutkimuksen etnografinen lähestymistapa sekä neksusanalyyttinen ote mahdollistavat sen, että sosiaalista toimintaa voidaan analysoida tapahtumapaikkaan eli verkkoympäristöön ja -yhteisöön liittyvien historiataustojen, vuorovaikutusjärjestysten ja diskurssien sulautumana. Tutkimusaineisto koostuu pitkäkestoisesta osallistuvasta havainnoinnista, haastatteluista, kyselytutkimuksista sekä yhteisöllisyyttä käsittelevästä vuorovaikutuksesta tutkituissa verkkoympäristöissä. Väitöstutkimus esittää, että yhteisön käsite toimii rajaobjektina eli se saa eri merkityksiä kussakin kontekstissa, jossa se esiintyy. Ensinnäkin yhteisö-käsitteellä voidaan viitata vahvoihin yhteisöllisyyden kokemuksiin tai keveämpiin yhdessäolon muotoihin. Toiseksi yhteisö-käsite voi toimia käytännöllisenä synonyymina tietyn sivuston käyttäjäkunnalle. Kolmanneksi yhteisö-käsite voi sisältää yhtä aikaa monenlaisia merkityksiä, jotka liittyvät puheenaiheena olevan verkkoympäristön yhteisiin identiteetteihin ja käytänteisiin. Väitöstutkimus tuo uuden teoreettisen näkökulman yhteisö-käsitteen määritelmiä pohtiviin akateemisiin keskusteluihin sekä paljon empiiristä tietoa siitä, miten yhdessäolon kokemukset rakentuvat verkossa. Tätä tietoa erilaisista verkkovuorovaikutusta muokkaavista elementeistä voidaan hyödyntää muun muassa uusien teknologioiden ja ylläpitotoimintojen kehittämisessä
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Izogo, Ernest Emeka. "Online customer experience in an emerging e-retail market". Thesis, University of Hull, 2017. http://hydra.hull.ac.uk/resources/hull:16476.
Testo completoAbstract (sommario):
Although customer experience has attracted significant attention in marketing theorizing for over three decades, research has barely progressed beyond the traditional conceptualizations of the concept. Specifically, research on multichannel retailing experience is scarce and fragmented despite previous calls to investigate how customer experience can be optimized at different channels. Additionally, although eWOM is fast supplanting traditional WOM as a determinant of consumer behavior whilst Internet platforms have been declared the future fronts for successful customer relationship management, previous studies rarely examined how consumers process and integrate multiple online reviews especially dissatisfied eWOM. Extrapolating from the foregoing, the following research question is posed: “How can online retailers exploit the link between previous shopping experiences and perceived credibility of negative experience reviews (PCoNERs) to enhance consumer-firm relationship quality?” To answer the above research question, an experience-perception-attitude model was built on the foundations of two social cognitive psychology theories (i.e. the schema theory and the elaboration likelihood model (ELM)) and consequently tested through four scenario-based experiments mapped out into one pilot study and two main studies. The pilot study and study 1 utilized a 2 × 2 between-subject factorial design while study 2 employed 2 × 2 × 2 between-subject factorial design. Data was generated from undergraduate and postgraduate students recruited from two universities located in southern Nigeria. Exploratory factor analysis, partial least squares structural equation modelling procedure, independent sample t-test, Chi-square, one-way analysis of variance, and multivariate analysis of variance were the analytical techniques utilized. Five major contributions are made. First, the thesis developed and tested a unique experience-perception-attitude model from the perspective of two social cognitive psychology theories. The experience-perception-attitude model not only portrayed the multi-channel character of online customer experience but also advanced Verhoef et al.’s (2009) holistic and dynamic model of customer experience by demonstrating how consumer-firm relationship quality can be enhanced through a simultaneous consideration of shopping experiences emanating from both company website and social media site. Second, the thesis extends the context-specific nature of customer experience by demonstrating that emotional experience is the most important driver of PCoNERs in a recession-ridden emerging e-retailing market. Third, the study advances the eWOM literature and ELM by drawing on the ELM to demonstrate that PCoNERs have negative effect on consumer-firm relationship quality; while also demonstrating that the effects of the two thresholds of elaboration (i.e. review source credibility and review frequency) become infinitesimal if consumers are exposed to reviews with consistent valence. Fourth, the thesis adds to the experimental design technique utilized by channel integration researchers and previous panel data-based studies by drawing on the netnographic research approach to utilize naturalistic narratives as experimental scenarios. Finally, the findings offer an evidence-based guide on how e-retailers can practically engage in the systematic management of customer clues. The findings will also assist all categories of e-retailers determine the strategic position to pursue based on their resources and capabilities.
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Ho, Moneta Kwok-Ching 1976. "From physical to virtual : extending the gallery experience online". Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/39168.
Testo completoAbstract (sommario):
Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2004.Includes bibliographical references (leaves 68-70).
This thesis is an exploration of the ways in which interactive features in the virtual space can be developed to complement physical museum exhibitions, as well as create opportunities for museums to reach broader audiences. I provide a critical analysis of current online museum exhibition features and how they support museum curatorial missions. As a case study, I describe from the viewpoint of a participant/observer, the design and development of the Web site for the exhibition Pattern Language: Clothing as Communicator at Art Interactive.
by Moneta Kwok-Ching Ho.
S.M.
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Qu, Mengran, e Luqi Xu. "Have you ever had a terrible online shopping experience?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-98331.
Testo completoAbstract (sommario):
Background: Nowadays, the development of the internet makes online shopping more popularized . The appearance of online shopping brings considerable benefits to customers, however, there are still risks in the area. To maintain good relationship management between customers and companies, it is necessary to understand the online customer experience and its relevant important factors . Purpose: The purpose of this study is to explain the impact of three factors (low-quality delivery, low-quality online customer service, and low-quality website design) on online customer experience. Methodology: The paper used a quantitative approach in cross-sectional design and collected totally 78 responses. The related data collection is conducted through a self-completion questionnaire in the online form. Findings: The negative impacts of low-quality online customer service and low-quality website design on online customer experience are confirmed. There is an effective and strong connection between low-quality website design and low-quality online customer service. Conclusion: Based on the findings, H2 and H3 cannot be rejected but H1 needs to be rejected. One can therefore say that even in the context of rapid technological development, modern online shoppers have not changed their aversion to low-quality elements, that the view that low-quality online customer service and low-quality website design negatively affect OCE has not changed.
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McLean, Graeme. "Examining the online customer experience during a utilitarian search for online business advisory information and services". Thesis, University of Strathclyde, 2015. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=26569.
Testo completoAbstract (sommario):
This research aims to further our understanding on online information seeking and the customer's experience during search. The primary focus of this research is to explore the online customer experience during a utilitarian search for business advisory information and services. Previous research has provided an understanding on the process of information seeking, however this research advances our limited theoretical knowledge on the online customer experience moving beyond service quality and the outcomes of the customer experience, thus understanding variables capable of influencing the customer experience while searching for information during a customer's online journey on a business advisory website. In line with this, the research has answered five research objectives: (1) Establish which variables influence the online customer experience during a utilitarian search for online business advisory information and services. (2) Investigate the role of customer emotions while searching for online business advisory information and services. (3) Establish the role of online customer support through social interaction in relation to a customer's experience. (4) Examine the effect of a customer's search success on the online customer experience (5) Develop a comprehensive online customer experience model incorporating variables influencing the customer experience during the initial customer journey to find business information and services. A mixed methods approach was adopted in the research within a pragmatic philosophical underpinning. Due to the limited research within the area of the online customer experience an initial qualitative element was used in order to refine the proposed theoretical framework in the study. The qualitative research was developed based on the literature reviewed with the aim of providing an initial insight into the variables to be tested in the quantitative phase of the study, thus providing comprehensiveness and parsimony. 16 semi structured in-depth interviews were conducted with SMEs from an array of industries. The interviews provided in-depth insight into the variables capable of influencing the online experience and identified those variables to be examined in the quantitative phase of the research. The main quantitative phase of the research consisted of an online experiment aligned with an online questionnaire. The online experiment was conducted on three selected business advisory websites offering business advisory information and services with a sample of 160 participants. Tasks were set up on each website for participants to complete. After the completion of the set of tasks on each website, participants completed the online questionnaire. All 160 responses were completed and usable to test the proposed theoretical model and thus made it suitable for structural equation modelling. The findings of the research outline a number of variables that have been previously overlooked in relation to influencing the online customer experience. The new context of exploring the online customer experience during a utilitarian search for information has furthered our limited theoretical understanding of the online customer experience and online information seeking. This research found that the quality of the information, the credibility of the website, the perceived length of time spent on the website, the success of the search as well as the requirement of online customer support all have an influence on the online customer experience during a utilitarian search for business advisory information and services. In addition, the findings also illustrate an underlying latent variable comprised of website aesthetics, level of control, information quality, website credibility and flow combining together to influence the online customer experience. The findings illustrate a role for the previously unexplored online customer support through synchronised social interaction via functions such as live chat and online help desks. The findings illustrated, should customers require to spend longer searching on the website than perceived necessary or have an unsuccessful search they will require online customer support. Previous research exploring the online customer experience has predominantly explored the outcomes of a positive customer experience, this research has responded to calls for research (Verhoef et al, 2009) and established the variables influencing the customer at specific points during the customer's journey to finding the required information and services on business advisory websites. Key managerial implications for online business advisory providers are discussed in relation to improving the online customer experience. Managers need to be conscious of the variables capable of influencing the customer experience, particularly the length of time customers are required to spend on the website which plays a key mediating role on other influential variables. The focus for managers has been on the importance of customers spending a prolonged period of time on the website as a benchmark of a successful website. This study however highlights to managers of business advisory websites to use such a benchmark with caution as this research finds that the longer customers spend searching on a website for business advisory information and services, the less likely they are to have a positive experience as well as being less likely in having a successful search and requiring online customer support. The key contributions of this research include: The development of a new online customer experience model incorporating the variables capable of influencning the online customer experience including website aesthetics, level of control on the website (ease of use and customisation), the credibility of the website, the quality of the information and flow, while involving the mediating effect of the perceived length of time spent on the website, the need to seek online customer support and the success of the search. The research has introduced and developed a new scale to measure the perceived length of time customers are willing to spend on the website. The reseach has introduced the need for online customer support, with the perceived length of time spent on the website driving the need to seek online customer support. The research has established the sequence of variables influencing the online customer experience during a utilitarian search for business advisory information and services. The research has confirmed a measure for the online customer experience involving cognitive satisfaction with the experience and customer emotions. The research has extended our theoretical understanding of the online customer experience in a new context.
20
Leão, Francisco. "Communication strategy for Continente online store: improving the Ecommerce experience". Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9605.
Testo completoAbstract (sommario):
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsNowadays, convenience is a key dimension in the grocery retail sector. Comparing with other grocery brands, Continente is not capable of providing the same level of physical proximity to consumers. Therefore, it should make an effort to communicate that it is able to offer convenience through the Continente online store, taking advantage of the long term potential of online channels in the grocery market. New technologies have been gaining an increasing role in people’s lives and Continente has the right conditions to seize the opportunities afforded by this reality through its online sales service. In this instance, the communication strategy developed in this work aims to improve Continente online store’s functionality, communication and the promotion of its service.
21
Carnero, Cáceres Angelo Diego Marcelo, e Machaca Victor Antonio Bosmediano. "Online Brand experience en relación al E-Satisfaction y E-Loyalty en el sector de banca online". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/657249.
Testo completoAbstract (sommario):
El presente estudio desarrolla y evidencia el online brand experience con relación al e-satisfaction y e-loyalty en usuarios de banca online en el mercado peruano. Para la investigación del presente estudio se empleó una metodología cuantitativa, en donde se utilizaron encuestas virtuales para recolectar información. La información obtenida de 400 encuestas realizadas a usuarios de bancas online en el Perú, las cuales serán analizadas mediante el sistema de IBM SPSS AMOS 21.0.
Los hallazgos obtenidos denotan que el online brand experience tiene un impacto positivo sobre las otras dos variables: e-satisfaction y e-loyalty; así como la relación entre la online brand experience y e-loyalty es mediada por la variable de e-satisfaction. Este estudio se enfoca en la importancia de la experiencia virtual de la marca y el efecto de esta en los sectores que ofrecen servicios en línea.
Asimismo, este estudio aporta conceptos básicos y posibles estrategias para las bancas peruanas que buscan desarrollar un online brand experience único a través del e-satisfaction y e-loyalty; principalmente en este contexto de incertidumbre global (SARS-CoV2), donde la transformación digital es un paso imprescindible en todo tipo de negocio.This study develops and evidences the online brand experience in relation to e-satisfaction and e-loyalty in online banking users in the Peruvian market. A quantitative methodology was used for the research of this study, where virtual surveys were used to collect information. The information obtained from 400 surveys of online banking users in Peru will be analyzed using the IBM SPSS AMOS 21.0 system. The findings show that the online brand experience has a positive impact on the other two variables: e-satisfaction and e-loyalty; as well as the relationship between the online brand experience and e-loyalty is mediated by the e-satisfaction variable. This study focuses on the importance of the virtual brand experience and its effect on the sectors that offer online services. Likewise, this study provides basic concepts and possible strategies for Peruvian banks seeking to develop a unique online brand experience through e-satisfaction and e-loyalty; mainly in this context of global uncertainty (SARS-CoV2), where digital transformation is an essential step in all types of business.
Trabajo de investigación
22
Zafir, Haneen Osama. "The impact of customers' experience of quality on brand loyalty : a study of health and diet online communities". Thesis, Brunel University, 2016. http://bura.brunel.ac.uk/handle/2438/13721.
Testo completoAbstract (sommario):
Consumer experience plays an increasingly significant role in influencing the success of most businesses. The concept of ‘consumer experience’ has become an important area of study within the disciplines of marketing and consumer behavior. Regardless of its positive attention, this phenomenon has received in recent years; the clarification of consumer experience quality in online communities has remained unclear and needs a detailed theoretical base. In addition, it has been assumed that there is a relation between consumer experience quality and brand loyalty, nevertheless, there is limited research to confirm this theoretical proposition. The purpose of this study is to gain an in-depth perspective on the concept of consumer experience quality and its dimensions in the online community. The Internet has changed the behavior of consumers significantly where individuals have used online communities to interact with one another. These online communities enable individuals to connect globally in order to communicate effectively since inappropriate communication activities can affect the image consumers have formed with a particular organization from online social networks. As a result, the traditional way of communication is changed using interactive platforms. Data was collected through qualitative and quantitative research using an online blog where consumers shared ideas, experiences and interacted with each other about their experiences of Weightwatchers and Slimming World in the United Kingdom. The qualitative research was done by applying Netnography technique that uses content analysis of consumer reviews of their experiences in the Health and Diet online communities. Using the PLS-SEM, the structural model proposed in this study revealed a significant positive relationship between pragmatic experience and overall quality experience. Thus, the current study maintains the notion that pragmatic experience is a key determinant of overall quality experience. In addition, finding of this study suggests that consumers assess their online experience when participating in “health and diet online communities”. These pragmatic components are reflected in the consumers’ benefits gained during interacting with the online community. Furthermore, it was evident that consumers view the online community as important in relation to their feelings and enjoyment because the forum provides them with the opportunities and preferences to share health and diet information with other community members. Consequently, the participants in the “health and diet online communities” will eventually generate moods, feelings and emotional experiences after interacting with each other in order to develop an affective relationship with a company’s brand and products.
23
Liu, Xudong. "WHAT EVOKES QUALITY OPINIONS ONLINE? AN EXPLORATORY STUDY OF ONLINE POLITICAL DISCUSSION CONTENT AND PSYCHOLOGICAL FACTORS INFLUENCING PEOPLE'S INTENTION TO EXPRESS DISAGREEMENT ONLINE". OpenSIUC, 2011. https://opensiuc.lib.siu.edu/dissertations/344.
Testo completoAbstract (sommario):
This study first tests the factors influencing the willingness to express opinions online. Guided by the spiral of silence theory, the research used a survey to test whether fear of isolation and opinion congruency work online. Second, the study explores how psychological constructs, including self-efficacy, collective efficacy, and proxy efficacy affect the willingness to express disagreement. A 2 × 2, verbal persuasion × vicarious experience, experiment was applied. Third, this study also conducted a content analysis to measure disagreement expressions in online newspapers and test how these expressions affect opinion quality and online discussion involvement. The survey study (N=321) showed that while fear of isolation online negatively predicts the willingness to express individual opinions, opinion climate congruency is not associated with the willingness. The online experiment demonstrated that mastery experience and verbal persuasion positively influence self-efficacy, but vicarious experience's effect was not confirmed. Self-efficacy plays the most salient role in predicting whether one selects to express disagreement online. The content analysis (N=1,288) of the discussion threads demonstrated that disagreement expression is widespread in the online newspaper forums analyzed, and such expression positively influences reasoned opinions and political discussion engagement.
24
Bank, Linn, Ludwig Skalare e Mathilda Widerberg. "Creating memorable customer experience : The case for vintage E-tailers of apparel and fashion pieces". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23449.
Testo completoAbstract (sommario):
Owing to technological development, companies want to transmit a memorable customer experience to their customer in order to enhance their competitive advantage. The purpose of this thesis is twofold - (1) to explore how E-tailers of vintage are working to create memorable online customer experiences and (2) to identify the challenges vintage E-tailers face whilst trying to create these experiences. Earlier research focusing on consumer experience within an online setting was used as a theoretical framework. Semi-structured interviews with eight successful companies, all working with selling vintage online was conducted, and conclusions using thematic analysis were drawn. The findings showed that the most important factors were unique and wide assortment, establishing trust, and adequate communication. The study also shows that the main challenges are related to the complex assortment and its growth, as well as the consumer attitudes. In contrast to the current literature, this study shows that the utilitarian feature is not important and it is something that the customers take for granted. The hedonic features are perceived as being of higher importance. A suggested framework of how to create memorable customer experiences in the context of vintage is also constructed.
25
Froneman, Carmen Michelle. "Dating in the dark: a phenomenological study of the lived experience of online relationships". Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/5462.
Testo completoAbstract (sommario):
Online relationships are becoming increasingly popular due to the availability, accessibility, and affordability of online social networking and dating sites. Individuals are progressively moving from meeting romantic partners face to face to meeting and engaging with individuals online. There is ample evidence to support the view that individuals do initiate romantic relationships online and often these relationships progress offline. The primary focus of online research had been conducted by communication and linguistic scholars while very little research has been conducted into the psychological conceptualisation of online relationships. In addition, there is a lack of available research pertaining to the development of romantic relationships online and more so in South Africa. The current study utilised Sternberg’s Triangular model of love and the Johari window as a framework for understanding the concepts involved in online romantic relationships. The study specifically aimed to explore and describe the lived experiences of individuals who engage in online dating. The parameters of the study included the elements that comprise the online relationship, the subjective meaning attached to the relationships, and the processes these relationships encompass. The study moreover aimed to explore the progression of the online relationship. The study used a qualitative, phenomenological approach using snowball sampling and semi structured interviews to collect data. Tesch’s model of content analysis was used during data analysis while incorporating the four major processes in phenomenological research, namely (1) epoche, (2) phenomenological reduction, (3) imaginative variation and, (4) synthesis. The findings of the study generated a greater understanding of the complexities of online dating. Themes including online relationship development, the dynamics of online relationships, how love, according to the triangular model of love, is perceived online and, self-disclosure online were identified through the participants narratives. These findings ultimately can be used for future research.
26
Byrne, Alex, e n/a. "Online searchers in Australia : backgrounds, experience, attitudes, behaviours, styles and satisfaction". University of Canberra. Communication, 1988. http://erl.canberra.edu.au./public/adt-AUC20060622.145158.
Testo completoAbstract (sommario):
Online searchers in Australia were studied through six sets
of variables: backgrounds, experience, attitudes, behaviours,
styles and satisfaction. A mailed questionnaire attracted a
response rate of 84.5 per cent.
Respondents were drawn equally from academic and special
libraries. Those in special libraries tended to be more
satisfied with their searches, and favoured adaptability but
not preplanning. Those whose organisations levied charges
appeared to search less often and to have less faith in
controlled vocabularies. A minority with computational
backgrounds tended to have more searching experience.
Many respondents searched infrequently and had conducted low
total numbers of searches. Those searching more often were
less cost conscious, and more in favour of trial-and-error
and reviewing retrieved titles. Searchers who had conducted
more searches favoured trial-and-error , browsing and
reviewing retrieved titles.
Controlled vocabularies, adaptability (related to a
disinclination to review retrieved titles), trial-and-error
and browsing were favoured . Fidel's conceptualist style
tended to be adopted by those favouring trial-and-error. Her
operationalist style was considered routine and positively
related to perceived user satisfaction with searches. Some
concern about cost was related to a tendency to plan
alternative strategies.
27
Kong, Xiangyu. "Exploring online customer experience : website features, customer activities and repurchase intentions". Thesis, University of Warwick, 2011. http://wrap.warwick.ac.uk/46789/.
Testo completoAbstract (sommario):
The purpose of this research is to provide a better understanding of customer experience as to how it could be used to contribute to experience-based design in the context of online retail services. The review of literature suggested that a good customer experience may bring various benefits to service organisations. However, many of the existing studies appear to be focused on traditional face-to-face services rather than e-services. Moreover, although it is proposed that services should be designed based on the customer experience, little literature was available to suggest how it could be done. This research studied three key areas in the online retail service context, the features offered on retail websites, the activities performed by customers, and the customers’ perceived influences of each feature on their experience and repurchase intention. Each of these areas was investigated by an individual study using different data collection methods and data sources. Study 1 investigated the retail website features by analysing 60 retail websites. Study 2 enquired the online customer activities by interviewing 52 university students. Study 3 researched each retail website feature’s perceived influences on customer experience and repurchase intention by surveying 1680 university students and 233 customers of an online retailer. The studies identified twenty retail website features (e.g. search box, filter, and express checkout), four online customer activities (i.e. Search, Compare, Checkout, and Enquiry), and provided evidence which demonstrated a correlation between customer experience and repurchase intention. By performing a Principle Component Analysis on data collected in Study 3, it was found that some of the retail website features appear to influence customer experience (and repurchase intention) in similar ways. In order to identify the similarities of the features with similar influences, analysis was undertaken by linking retail website features with their associated online customer activities. The result suggested that there are four types of retail website features that appear to influence customer experience (and repurchase intention) differently: i.e. optional automatic features (e.g. enable customers to choose whether or not to save addresses and payment details for future use), non-optional automatic (e.g. automatically suggest alternative or additional products), optional non-automatic features (e.g. enable customers to browse categories), and features involve real person interaction (e.g. enable customers to chat with customer service agent on the website). Although all the four types of features appear to have positive influences on customer experience (and repurchase intention), it seems that the optional non-automatic features have the most positive influences, and the features involves real person interaction have the least positive influences. However, the result showed that there are no clear differences between the influences on customer experience of the optional automatic features and the non-optional automatic features. This research has provided a new perspective on e-services. It suggested that there are different types of service features that tend to influence customer experience (and repurchase intention) in different ways. It implies that e-services could be more effectively designed by focusing on the features offered on retail websites, in particular by offering optional non-automatic features.
28
Hartmann, Maren. "Technologies and Utopias : the cyberflâneur and the experience of being online". Thesis, University of Westminster, 2004. https://westminsterresearch.westminster.ac.uk/item/932qz/technologies-and-utopias-the-cyberfl-neur-and-the-experience-of-being-online.
Testo completoAbstract (sommario):
The thesis examines the historical moment of the transition of the Internet from a technology to a cultural form with widespread social use. It is a moment that contains traces of the utopian dreams of the early users of the Internet at the point when it became a widely available, accessible everyday resource. I examine this moment of transition in terms of a vocabulary of use that sought to give expression to the then novel experience of being online. These conceptualisation of use are called user types and usually appear as metaphors. The first two chapters begin with metaphor, presented both in theory and in practice. This is followed by an introduction to cybercultural studies and cyberferninism, approaches which provide both inspiration and counterargument to the here presented approach. This framework is expanded in the fourth chapter, in which existing methodologies are outlined to introduce the virtual archaeology. This approach is inspired by the most important theoretical reference point for the thesis: Benjamin and his Arcades Project (and within that: cyberflAnerie). Benjamin's project emphasises the analysis of fragments, which are juxtaposed to illuminate an otherwise invisible meaning. Similar structures are seen to exist online. These shape the particularity of the creation of meaning. Another important aspect of Benjamin is his emphasis on the city and the radical shift of modernity. Each user type is seen to similarly express a reaction to the shock of the new, expressing particular utopian moments in Internet history. User types tell us something of the formation of discourses that complete the transformation of a technology from the technical into recognisable social and cultural identities. The user types analysed in detail are: the cyberflAneur, cyberfldneuse, webgrrl, cyberpunk, netizen, cybernaut and surfer. Their detailed analysis provides the second part of the thesis. The aspects referred to in the first part are all part of these analyses. Final reflections about the user types' role as specific communication tools, which shape the cultural form of the new medium, conclude the thesis.
29
Isaac, Dominic Ugochukwu. "Human Resources Management Professionals' Experience with Online Degree Holders in Recruitment". ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7231.
Testo completoAbstract (sommario):
Online degree holders in Nigeria have poor acceptability during recruitment and promotion decisions because of reliability and legality perceptions of online degrees. There is little knowledge about how human resource (HR) managers identify employability skills in online degree holders. Guided by Bills's screening conceptual framework, the purpose of this case study was to explore how Nigerian recruiters identify employability skills in online degree holders. The participants for this study consisted of 2 participants from each of 10 sectors covering the government and nongovernmental organizations; participants had at least 5 years' experience in working with online degree holders. Data were collected through semistructured interviews with 20 participants. Yin's 5-step data analysis process was used with triangulation and member checking to analyze the findings. The findings of this research indicate that, contrary to earlier suggestions of low rating and poor acceptability of online degrees, HR experts in Nigeria have a high regard for the employability skills in online degree holders. The study produced 4 major findings: the possession of relevant skills by online degree holders, degree type does not form the determinant factor in recruitment, discovery strategies, and going beyond mere perception. The findings of this study may bring about positive social change toward policy changes in Nigeria regarding the adoption of online education. The results of the study can lead to positive recommendations for online degree holders, seekers of online degrees, online higher institutions, employers, and public policy makers.
30
Dedic, Arnela. "The phenomena of Online Purchasing : Why do consumers make the choice of canceling their purchase online?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68302.
Testo completoAbstract (sommario):
Purpose: This study aims to identify the most influential aspects that affect the consumer’s behavior regarding purchasing online, also why consumers choose not to complete their purchase or actually do complete it.
Research questions: How do an online retail store companies create a consumer experience resulting in a purchase or cancellation, and how do consumers perceive online experience? Methodology: A qualitative research approach was conducted, utilizing semi-structured interviews with two online retailing stores and five online consumers. Conclusion: The wants and needs in order to fulfill a purchase is the same for the companies and the consumers. However, the companies are clearly lacking on some aspects since they both confirmed that they have plenty of cancellations and items left in the basket. Consumers base their knowledge on previous experience, and companies base their knowledge on their own investigations. The connection is lost sometimes, and then i results in cancellations and left items.
31
Colak, Ahmet. "A Multiple-Case Study Examining Faculty Members’ Online Course Design and Teaching Experiences in Distance Education". Scholar Commons, 2018. https://scholarcommons.usf.edu/etd/7136.
Testo completoAbstract (sommario):
With the advances in technology, there has been a steady and unstoppable expansion in online education, and as technology has kept changing, so has online education. These changes have impacted the experiences of the faculty members, which has led to a growing interest in examining what online faculty members’ lived experiences are. To have a better understanding of the prior status of the research conducted on online education, this dissertation included a systematic literature review between the years 2000-2018. The systematic review of the literature demonstrated that the major issues examined in prior studies included online faculty motivation, inhibitors, online faculty course design, implementation practices and roles, and online faculty satisfaction. Researchers have attempted to explain online faculty motivation, satisfaction, workload and role changes mostly through quantitative studies. Some researchers also implemented mixed methods and qualitative research to examine online faculty members’ perceptions of online education, best practices in designing and implementing online courses. These studies were limited in terms of their data relying mostly on context bounded self-reports. Moreover, as technology evolves swiftly, so does the online education due to the changing affordances of available technology. Therefore, this study aims to describe the lived experiences of the online faculty members through a qualitative research design, namely multiple descriptive case study, collecting data from two rounds of interviews and an online course observation. In addition, a review of the literature demonstrated that only one study attempted to examine online faculty experiences through the lens of a distance learning theory (Bair & Bair, 2011). Therefore, there was also a need to analyze and explain the experiences of the online faculty members through a distance learning theory. While depicting the lived experiences of the online faculty members, the current study aims to portray a detailed picture of the online faculty members’ course design and implementation strategies in relation to Michael Moore’s (1989) Three Types of Interaction Framework.
The findings of the study demonstrate that online faculty motivation and satisfaction are dynamic. As the initial experiences of the faculty members wear out, the factors impacting their motivation and satisfaction change. The factors impacting faculty members’ motivation and satisfaction also vary from one faculty member to another faculty member. In addition, the experiences of the faculty members in designing and implementing online courses change as they become more experienced. The faculty members implement several strategies to facilitate student interaction with other students, the course content and the course instructor while they design and teach online courses. They also improve their strategies as they face challenges while they teach online.
The findings of the study in relation to Michael Moore’s (1989) Three Types of Interaction Framework demonstrate that while the faculty members design their online courses, they pay utmost attention to having a consistent structure of their online courses in order to avoid student disorientation. They use a variety of content materials to cater for the needs of their online students, and design several activities to enhance student interaction with the content. They prefer to chunk the content into modules, in which they design a consistent pattern of course activities. The faculty members while designing the course activities also pay attention to creating opportunities for learner-learner interaction such as discussion boards and group projects. The study also show that faculty design their online courses in ways help them communicate with the students, for instance, they design home pages, orientation modules, or provide several alternative ways of contact.
The study also indicates that while the faculty teach online courses, they use different strategies to facilitate student interaction with their classmates, the course content and the instructor. The strategies implemented to enhance learner-learner interaction include mostly discussion forums. The faculty members paid attention to provide variety of assignments for discussions such as reflecting on peer’s work, discussing case studies as well as checking if the students read the assigned materials. Due to student complaints about the challenges faced while completing group projects, they were rarely used. Some faculty chose to drop the group projects completely whereas some faculty used them sparingly. As for the student interaction with the content, most faculty members prefer to roll out the whole course upfront and allow students to see the whole course, be able to make connections and see the expected outcomes. Some faculty, however, also prefer releasing the course content module by module and using pre-requisites to control student interaction with the content as well as their peers. As for student interaction with the course instructor, the faculty members implement various strategies such as on-campus course orientations, announcements, e-mails, discussion boards, one-on-one synchronous sessions and phone calls to communicate with their students.
Finally, the study presents a more detailed picture of the lived experiences of the online faculty through the lens of distance learning theoretical framework. It helps to better understand how the online faculty design and facilitate student interaction with their classmates, course content as well as the course instructor. It provides several pedagogical and empirical implications in line with and addition to prior research.
32
Morton, James R. Jr. "SUPERVISORS’ EXPERIENCE OF RESISTANCE DURING ONLINE GROUP SUPERVISION: A PHENOMENOLOGICAL CASE STUDY". OpenSIUC, 2017. https://opensiuc.lib.siu.edu/dissertations/1404.
Testo completoAbstract (sommario):
Leaders in higher education institutions throughout the United States regard distance learning as an important part of their long-term strategic planning (Allen & Seaman, 2015). Counselor education and supervision training programs are following this trend as demonstrated by the increase of online programs being offered to train professional counselors (Renfro‐Michel, O'Halloran, & Delaney, 2010). Some studies have investigated how online supervision compares to in-person or face-to-face counselor training (e.g., Lenz, Oliver, & Nelson, 2011). However, little is known about counselor educators’ experiences of online group supervision. A phenomenological case study explored the counselor educators’ lived experiences of resistance during online group supervision in Council for Accreditation of Counseling and Related Educational Program (CACREP) accredited programs. The results of the study identified four themes: the supervisory relationship matters, differences exist between online and face-to-face supervision, positionality and privilege influence resistance, and resistance is dynamic. The study’s findings could enhance the field’s understanding of resistance and expand on how to consider and approach resistance during online supervision.
33
Herron, Maria Elizabeth. "A conceptual analysis and interpretation of women's experience of online breastfeeding support". Thesis, Ulster University, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.603568.
Testo completoAbstract (sommario):
Breastfeeding significantly impacts on the health of the population; however, few babies are breastfed for more than a few weeks. Nine out of ten women who stop breastfeeding early say they stopped before they intended to. The most common reasons given for premature breastfeeding cessation can be resolved given proper instruction and support. However, women have consistently identified a lack of breastfeeding knowledge in their communities, and a mainly inadequate support service from health care professionals. The potential of the internet to instruct, support and motivate women to breastfeed has been reported in recent research, and may be one approach to more effectively supporting women who wish to breastfeed for a longer period of time. Online health seeking behaviour is particularly prevalent amongst pregnant women and approximately three out of ten new mothers are turning to the internet for breastfeeding support. The online environment offers a diverse range of breastfeeding resources but little is known about this phenomenon. The literature in the area is sparse and supports the need for further research. The aim of this study was to understand women's experience of using the internet to support breastfeeding. A mixed methods approach was selected and this incorporated a triangulated exploratory sequential design beginning with a tentative concept analysis to identify antecedents, attributes and consequences of online breastfeeding support. Following ethical approval, these tentative components were tested in the second phase of the study through unobtrusive observation of an online discussion forum. Subsequent analysis of online interactions between 510 individuals over a three month period, alongside an additional nine month tracking period to ascertain consequences, provided further clarity about this phenomenon. This resulted in crystallisation of an evolving concept that was validated and further developed in the third phase through online interviews with twelve women who had previously sought or offered breastfeeding support online. This research offers a conceptual model which suggests that online breastfeeding support is a sophisticated, effective mother to mother breastfeeding support system where women can choose to adopt the role of observer, seeker or supporter at various stages of their breastfeeding experience. New information has been obtained about specific types of breastfeeding support sought online, and how more experienced mothers work together in this virtual environment to co-construct menus of tailored support for those seeking help. The key component identified in this naturally occurring phenomenon of online breastfeeding support, is that it is self perpetuating - based on the generalised reciprocity of mothers who return with experiential knowledge and a willingness to reciprocate the support they received. These findings have implications for breastfeeding support strategies which should consider promotion of online resources found to be effective by breastfeeding women as well as incorporation of this sustainable woman centred model in future developments of online breastfeeding support. This study has made a number of recommendations relating to theory, practice, technology and research including consideration of further testing of this model.
34
Price-Rhea, Kelly. "Sport Environment/Atmospherics: Impact on the Physical and Online Spectator Event Experience". Digital Commons @ East Tennessee State University, 2014. https://dc.etsu.edu/etsu-works/474.
Testo completoAbstract (sommario):
This chapter discusses atmospherics as a sport marketing strategy. Even though it has traditional retail roots, atmospherics have emerged as a strategy that may be utilized in the physical, online, and mobile sport environments. A comprehensive review of major traditional and sports atmospheric variables, online atmospheric variables, and applications to sport are discussed. In addition, the spectator experience cycle is introduced with atmospheric correlations. The purpose of the chapter is to explain why atmospherics are important to the sport industry and to demonstrate how sport marketers may use physical, online, or mobile atmospherics to enhance spectator experience, increase loyalty, impact attitude, consumer choice, and impact purchase behavior. In addition, the chapter is meant to emphasize the importance of atmospherics to ultimately achieve promotional and marketing objectives. Finally, future research directions are recommended.
35
Vidal, Segura Mar. "User experience design and front end development of an online auction website". Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-254581.
Testo completoAbstract (sommario):
Art_Value is a startup whose purpose is to create an innovative marketplace where new artworks, based on numbers, are created, distributed through auctions and traded. Online auctions have added new advantages of new technologies and trigger more emotions than online shopping. Even though there is a big virtual world, the abstract digital art world is still small and there are not many platforms providing it. Art_Value project wants the user to generate the digital art that he wants to acquire. The platform to provide that service is a website.In this report describes the user experience design and the front end development and testing of the prototype of the auction page of the website. The design methodology used is the Double Diamond, formed by four stages: discover, define, develop and deliver. The programming languages and libraries used are HTML, CSS, JavaSript and React. The result of the work is the front end prototype of the auction page of the website with an auction system simulated to recreate as realistically as possible the user experience. User experience testing has been done and its results have been analysed and defined as improvements for the future versions.Art_Value är en startup som syftar till att skapa en innovativ marknadsplats där nya konstverk baserade på tal skapas, distribueras via auktioner och handlas. Online-auktioner har lagt till nya fördelar med ny teknik och utlöser fler känslor än e-handel. Även om det finns en stor virtuell värld är den abstrakt digital konstvärld fortfarande liten och det finns inte många plattformar som tillhandahåller den. Art_Value-projektet vill att användaren ska skapa den digitala konsten som han villförvärva. Plattformen för att tillhandahålla den tjänsten är en webbplats.I denna rapport beskrivs användarupplevelsedesignen och framsidans utveckling och testning av prototypen på webbplatsens auktionssida. Den använda designmetoden är Double Diamond, som bildas av fyra steg: upptäck, definiera, utveckla och leverera. Programmeringsspråken och biblioteken som används är HTML, CSS, JavaScript och React. Resultatet av arbetet är framsidans prototyp på webbplatsens auktionssida, med ett auktionssystem som simuleras för att så realistiskt som möjligt återskapa användarupplevelsen. Användarupplevelsen har testats och dess resultat har analyserats och definierats som förbättringar för framtida versioner.
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Ponte, Felipe TeÃfilo. "Restructuring temporality labour in the experience of teachers tutors of online education". Universidade Federal do CearÃ, 2015. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=15919.
Testo completoAbstract (sommario):
This study was conducted between 2013 and 2015, with the search field the scope of the Distance Learning online and type as the subjects participating Letters Course tutors (Portuguese-English-Spanish) of an institution of public higher education. The objective of this study was to investigate how online education teachers experience resizing the labor temporality. Through qualitative approach, focusing on speeches by professionals in question, spoke about the relationship between the categories of time and effort in order to critically analyze the changes in the working structure and the repercussions that these changes produced in the constitutions subjective workers. By applying semi-structured interviews and methodological resource of hermeneutics social discourse analysis, analyzed how these professionals build and reproduce the temporal system in their work activities. The speeches of the participants highlighted a labor configuration demarcated by a temporal variability and the absence of a time of rigid and inflexible work. In addition, there was a work temporality that is diluted to other social times past, in most cases, to interfere in the daily lives of these professionals. Signs of insecurity emerged in the speeches of tutors such as: accumulation of tasks, fast-paced and intense speed of work, demand for versatility, versatility and flexibility, work devaluation, not professionalization, stretching labor hours. As a result of this study, it was found, then the professor of online education a social agent that explicit in your reality the imperatives of the flexible mechanisms of production.Este estudo foi realizado entre os anos de 2013 e 2015, tendo como campo de pesquisa o Ãmbito da EducaÃÃo a DistÃncia do tipo on-line e como sujeitos participantes os professores tutores do Curso de Letras (PortuguÃs-InglÃs-Espanhol) de uma InstituiÃÃo de Ensino Superior PÃblica. O objetivo deste estudo foi investigar como os professores da educaÃÃo on-line vivenciam o redimensionamento da temporalidade laboral. Por meio da abordagem qualitativa, com enfoque nos discursos dos profissionais em questÃo, discorreu-se sobre a articulaÃÃo entre as categorias tempo e trabalho, a fim de analisar criticamente as mudanÃas na estrutura de trabalho, bem como as repercussÃes que essas transformaÃÃes produziram nas constituiÃÃes subjetivas dos trabalhadores. Mediante a aplicaÃÃo de entrevista semiestruturada e do recurso metodolÃgico da anÃlise sociohermenÃutica do discurso, analisou-se como esses profissionais constroem e reproduzem o sistema temporal em suas atividades laborais. As falas dos participantes ressaltam uma configuraÃÃo laboral demarcada por uma variabilidade temporal e pela ausÃncia de um tempo de trabalho rÃgido e inflexÃvel. AlÃm disso, observou-se uma temporalidade de trabalho que se dilui para outros tempos sociais passando, na maioria das vezes, a interferir no cotidiano desses sujeitos. IndÃcios de precarizaÃÃo e precariedade emergiram nos discursos dos professores tutores, tais como: acumulaÃÃo de tarefas, ritmo acelerado e intensa velocidade de trabalho, exigÃncia de polivalÃncia, versatilidade e flexibilidade, desqualficaÃÃo do trabalho, desprofissionalizaÃÃo, alongamento das jornadas laborais. Como fruto deste estudo, encontrou-se, entÃo, no professor da educaÃÃo on-line um agente social que explicita em sua realidade os imperativos dos mecanismos flexÃveis de produÃÃo.
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Lau, Kung Wong. "Learning design thinking online : studying students' learning experience in shared virtual reality". Thesis, University College London (University of London), 2010. http://discovery.ucl.ac.uk/10006494/.
Testo completoAbstract (sommario):
My study attempts to deepen understanding about the learning experiences of design students in undertaking design-thinking exercises in a shared virtual reality. This study has identified the areas of an appropriate pedagogy for E-Learning and the use of a shared virtual environment for students in tertiary design education. Specific questions arising ji"Om this research are: (1) in what ways can the virtual environment release the creative potential of design students? (2) how does the virtual space affect the students' learning experience? and (3) what is the role of computer and virtual technology in design education? I started with the premise that virtual technologies, particularly shared virtual reality, have potential to enhance design students' learning experiences during their creative thinking processes. TWO directional hypotheses in the areas of computer-simulated learning environments and collaborative learning were introducedfor the multimodal interaction research in Phase FOUR and the postlesson online interviews in Phase FIVE. Multimodal interaction analysis, conversation analysis and textual analysis were employed to analyze diverse data from different phases. In addition, a tailor-made shared virtual reality was established in Active World ©for the multimodal interaction research. Surprisingly, the preset two directional hypotheses were not fitlly supported by the findings, whereas THREE new study domains which have been found useful in enhancing design students' creative thinking, namely (1) stimulated virtual environment, (2) game-like learning approach and (3) role-playing simulation. Similarly, this research found that design students learning experiences are enhanced by virtual stimulation, game-like learning and role-playing practices.
38
McHenry, Kristen, S. Alicia Williams, Florence M. Weierbach, Kate E. Beatty e Brian Cross. "From Opportunity to Necessity: Development of an Asynchronous Online Interprofessional Learning Experience". Digital Commons @ East Tennessee State University, 2021. https://dc.etsu.edu/ijhse/vol8/iss1/4.
Testo completoAbstract (sommario):
Incorporating interprofessional collaboration competencies into both undergraduate pre-licensure and graduate health science students poses challenges for academic health science centers. Certain student groups may have less opportunity to participate in interprofessional learning experiences due to demands of individual programs of study and conflicts in scheduling time with other disciplines. A group of interprofessional higher education faculty members created an innovative online asynchronous interprofessional experience with the primary goals of meeting accreditation standards for specific programs and providing interprofessional education (IPE) to students who were unable to participate in traditional face-to-face IPE experiences already established at the institution. This guide will highlight the process of design and development of the learning opportunity, from conception to implementation. The pilot of the asynchronous online IPE experience served as a model for the transition of the original in-person model to virtual IPE during the COVID-19 pandemic.
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Garvey, Kim V. "Learning Online during Active Duty and after Separation| Gulf War Veterans' Experience". Thesis, Barry University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10680599.
Testo completoAbstract (sommario):
Higher education has a long-standing relationship with veterans. Under the auspices of federal funding such as the 1862 Morrill Land-Grant Act and the 1944 GI Bill, scores of veterans and active duty personnel have used their educational benefits to earn a college degree. In the 21st century, the 2009 enhancements to the post-9/11 GI Bill amounted to $53 billion in education benefits for servicemembers and their families. In addition, the military is increasing its education plan for servicemembers to include more frequent and more specialized training since the demands of 21 st century warfare requires agile tactical teams to be able to act independently from large troop mobilizations or command centers. Both higher education and the military are increasingly gravitating toward online learning. Therefore, Gulf War II-era student veterans—individuals who served after 9/11—are more likely than any previous student veteran cohort to have undergone extensive military education by the time they return to civilian life and pursue college degrees. Although Gulf War II-era student veterans pursue educational opportunities as much or more than earlier cohorts, they also struggle with transitioning to civilian life.
The purpose of this exploratory, qualitative study was to explore the intersection of military education, postsecondary education, online learning, and transitioning in one context. The overarching research question was: What are the lived experiences of student veterans who have engaged in online learning in two capacities: (a) during active duty within the military education system, and (b) after separation within higher education? The study employed Knowles, Holton, and Swanson’s adult learning theory and Schlossberg’s transitioning theory. The study used a phenomenological approach to examine the lived experiences of Gulf War II-era student veterans who have engaged in online learning while on active duty and after separation. A purposeful sample of 16 student veterans was used, and open-ended interviews were conducted to answer the research questions. Using the Modified Van Kaam method of data analysis proposed by Moustakas (1994), the interview data yielded 14 emergent themes.
The study revealed that participants had different experiences with online learning during their active duty service than they did as civilian student veterans in public colleges and universities. Participants found that the military education system’s online courses were repetitive, but they had clear objectives and structures. Failing online military courses was nearly unheard of and could lead to direct reprisal or loss of life. As civilians, many found online learning to be overwhelming and alienating. College online courses were of better quality but were easier to fail. Participants also reported that online learning was not a direct part of their transitioning experience, but their prior experience with it had provided them basic technological literacy that was useful. The research findings were reflective of transitioning theory but did not fully support adult learning theory. The findings suggest that a deep-rooted military persona or identity is probably developed by active duty military personnel and that such an identity is likely related to a military-specific learning style that does not align to traditional andragogy within higher education (e.g. group versus individual learning). The findings also posit that a new theory should be developed that centers on military learners, their styles and their unique system of postsecondary education.
40
Blomberg, Julia, Malin Christensson e John Synnes. "Browse Offline, Buy Online? : Exploring how showrooming is affected by customer experience in the clothing industry". Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48942.
Testo completoAbstract (sommario):
Background: In the last 20 years, the retail industry has experienced a drastic transformation and the rise of e-commerce has resulted in a change in the retail business models. Thus, there has been a shift from the traditional single-channel format to a multi-channel format. A critical challenge that retailers face with the multichannel format is the concept of showrooming, where consumers visit the brick-and-mortar retailer to explore the assortment and thus utilise the services offered, but finally purchases the product online. Problem: Brick-and-mortar retailers often consider showrooming as a threat regarding the act of free-riding which might lead to a loss of potential customers. However, opinions on how to conquer this undesirable behaviour vary. Previous research shares the underlying assumption that price is the critical driver for the consumers’ decision to perform showrooming. Although, there is no clear consensus on how to hinder this behaviour. Purpose: The purpose of this study is to make sense of how customers’ in-store experiences affect showrooming in the clothing and footwear industry. The findings of this study are expected to contribute to beneficial theoretical retail knowledge as it investigates the underexplored research phenomenon of showrooming in a broad customer in-store experience context. Method: To perform this research, a qualitative research design was applied and 15 semi-structured interviews with self-proclaimed showroomers were conducted. Results: The findings declare that for a positive in-store experience to occur, it must be permeated by trust. When trust is achieved, the second critical factor of in-store experience in the context of showrooming concerns the availability. If these two factors of in-store experience are successfully managed, the desire to engage in showrooming decreases. These findings are visually demonstrated in a developed framework on page 49.
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Abramowicz, Sara. "Online recruitment of cutting-edge users : A user experience study of Ericsson Labs developer portal". Thesis, Uppsala University, Department of Information Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-122008.
Testo completoAbstract (sommario):
This thesis investigates how to reach and recruit cutting-edge users to user experience studies. The recruitment of cutting-edge users is difficult since these users usually are not registered in recruitment databases. Cutting-edge users are advanced, early-adopters of technology and sometimes referred to as opinion leaders. Telecom research projects performed at Ericsson Research involve products and services 2-3 years ahead of the market; early-adopters and cutting edge users are therefore an important user group.
To test recruitment methods a user experience study was performed of Ericsson Labs developer portal. Ericsson Labs offers Application Programming Interfaces for mobile and web applications development. Internet marketing theories were used to form a recruitment method. Respondents were recruited from the Ericsson Labs user database and they were contacted individually via email. The users were invited to share their thoughts and ideas about the portal to help improve and possibly influence the direction of the site.
This thesis also assessed different online qualitative research methods applied for user experience research. Online focus groups such as bulletin boards were used to interact with users in addition to individual chat and voice interviews. Performing user experience research on the Internet is a cost-efficient way to interact with users in geographically dispersed areas.
The findings from the study show that recruitment is hard; it is especially difficult to recruit active and conversational respondents from a user database. Providing incentives and using personal communication were shown to be successful strategies to convince users to participate in a study.
42
Pettersson, John. "Unifying the offline and online customer experience : An exploratory study of omni channel customer experience in furniture retail industry in Sweden". Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-171040.
Testo completoAbstract (sommario):
This study attempts to identify possibilities for creating a unified offline and online customer experience across communication channels in a retail company. With the current technological development and the trend of customers shifting more to the online channel, the customers also expect more from this communication channel. Within the online channel a development into an omni- channel (unified experience across channels) approach is leading to new possibilities, and keeping up with the development will support companies to keep their competitive advantage. The study reviews a case (Mio) with an offline channel represented by several large scale retail stores in Sweden, and also providing an online channel as a website meant to complement the stores. The study reviews previous literature in the field of customer experience both online and offline, omni channel retailing, and marketing. This is the foundation, together with a benchmark case (comparison case), and a survey to gain further insight and widen the knowledge. The results indicates that there are specific features which could contribute to a more positive and seamless experience across channels for the customer. These are information availability, quality and consistency across channels. As well as, functionality for purchases, order handling and tracking, and interactive customer service online. This could preferentially be fused in one place as a customers personal profile, allowing for a portal with everything the customer needs during all phases of the shopping experience. These findings provide insight into how the online channel could be used to better complement the offline channel, working synergistically. Future research is needed to validate these initial findings.
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Cherjovsky, Natalia. "VIRTUAL HOOD: EXPLORING THE HIP-HOP CULTURE EXPERIENCE IN A BRITISH ONLINE COMMUNITY". Doctoral diss., Orlando, Fla. : University of Central Florida, 2010. http://purl.fcla.edu/fcla/etd/CFE0003029.
Testo completo
44
Johansson, Moberg Marcus, e Tilda Karlsson. "Consumer experience : An exploratory study of why consumers chose to buy groceries online". Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19848.
Testo completoAbstract (sommario):
Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. The purpose of this thesis is to explore which advantages and disadvantages consumers experience with offline, and online grocery shopping to answer the question why consumers chose to buy groceries online. A conceptual model has been developed based on earlier research on grocery shopping, consumer experience and the four dimensions of the marketing mix; product, place, price and promotion. Qualitative data has been collected from two focus groups and five semi-structured interviews to explore what advantages and disadvantages consumers experience connected to offline and online grocery shopping and to understand why consumers chose to buy groceries online. All respondents shared most of the experienced advantages of online grocery shopping. The main reasons why consumers chose to purchase groceries online was to save both time and effort. Moreover, consumers experienced that they saved money due to less spontaneous purchases and fewer shopping trips per week. Online grocery shopping is growing in popularity. Hence, this thesis gives insights relevant to practitioners and academics on why consumers experience a desire to purchase groceries online. The findings of this thesis could help online grocery retailers to respond more efficiently to consumers’ needs and preferences.
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Vogle, Misti D. "Instructors' Attitudes Toward Online Visual Art Courses: Impact of Technology Experience and Incentives". Diss., North Dakota State University, 2014. https://hdl.handle.net/10365/27248.
Testo completoAbstract (sommario):
The general purpose of this quantitative study was to review university visual art instructor attitudes toward online visual art courses, instructor perspectives toward online education instructor incentives, and instructor experience with five main technologies in accredited higher education institutions in the United States. The general findings indicate that 1) respondents show a high percentage of visual art instructors have negative attitudes toward visual art online courses; 2) visual art instructors find instructor incentives to be an important aspect for visual art online courses; 3) visual art instructors have a high percentage of technology experience; 4) visual art instructors working full-time at a 4-year institution have more experience with five main technologies than instructors working full-time at a 2-year institution ; 5) visual art instructor technology experience and visual art instructor attitude towards online visual art courses have a significant correlation, suggesting that instructors with technology experience are more likely to have positive attitudes toward distance education than instructors with less technology experience; 6) instructors are interested in learning more regarding visual art online courses; 7) visual art instructors support non-materialistic professional development in preparation for visual art online course instruction. Research suggests that technology experience and professional development both sustain importance for positive instructor attitudes toward visual art online courses.
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Godley, Donnae-Maree. "Dasein online! a study of the experience of flow in the virtual playground". Thesis, Rhodes University, 2012. http://hdl.handle.net/10962/d1002492.
Testo completoAbstract (sommario):
The purpose of this study was twofold. First, it aimed to present and understand the experiences of online gamers from the paradigm of positive psychology. To achieve this, the phenomenon of flow was investigated to see whether or not, it is experienced whilst gaming online and if present, how it is revealed in this context. The second purpose was to contribute to theory building and to respond to extant research recommendations. Aligned with a qualitative orientation, the method selected to achieve the objectives of the study was interpretative phenomenological analysis. A sample of four participants who met the criteria for inclusion in the research were selected and interviewed using semi-structured interviews. Data was analysed and interpreted inductively and categorised into superordinate themes. These were presented as two sections: Section A explored the experience and meaning of online gaming through the following three superordinate themes; intention, pre-gaming rituals and gaming process. Section B discussed the social experience and meaning of gaming online through the superordinate theme, a gamers way. This study both challenged and supported theory and research in the field and introduced novel areas, such as pregaming rituals and the subthemes; marijuana and gaming space. This is a notable and promising "side effect" of a research design that is exploratory. Findings called for future multi-disciplinary research into flow, gaming and online relationships considering Csikszentimaihalyi‟s concept of autotelic relationships and Heideggers‟ philosophical framework.
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Bucy, Mary C. "Online classes : the student experience". Thesis, 2003. http://hdl.handle.net/1957/31494.
Testo completoAbstract (sommario):
Online courses and even degree programs are becoming a widespread
phenomenon at universities across the United States. Research into the
effectiveness of these courses is in the early stages. This qualitative study
explored student perceptions of their online class experience using
expectancy-value theory as a framework in an attempt to gain a better
understanding of the criteria for designing an effective on-line course.
The purpose of this case study was to describe the experience of students
enrolled in online courses at two western universities in order to answer the
following questions:
1. What do students value in terms of an outcome?
2. What do students value in terms of an online experience?
3. What do students consider to be negative factors (costs) in terms of an
online experience?
Data were collected using a variety of techniques. Twenty students in two
online classes at one university participated in focus groups. Ten students
from two universities participated in open-ended interviews, conducted
either face-to-face or via telephone. Fifteen students, including those who
were interviewed, maintained anecdotal records to capture real-time
reactions to the experience. Participants represented a variety of
disciplines, ages, and backgrounds.
Transcripts from interviews and focus groups were pooled with information
from anecdotal records and entered into QSR Nud*ist (qualitative analysis
software) for coding. Categories represented in the data include orientation,
course content, student-student interaction, student-teacher interaction,
course interface and navigation, flexibility, hardware/software issues, and
support systems. Students described both positive and negative factors in
each of these categories.
Negative factors identified by participants closely matched factors identified
in cognitive load theory as extraneous cognitive load, suggesting that
reducing negative factors in online courses may also reduce cognitive load,
leading to improved learning. Additionally, findings from this study suggest
that it may be possible to increase student motivation to participate and
persist in online courses by adjusting the course design to enhance positive
factors identified by participants and minimize factors they identified as
negative.Graduation date: 2003
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Azevedo, Alzira Neli de Aguiar Mala. "Measuring Online Customer Experience Quality". Dissertação, 2015. https://repositorio-aberto.up.pt/handle/10216/80154.
Testo completo
49
Azevedo, Alzira Neli de Aguiar Mala. "Measuring Online Customer Experience Quality". Master's thesis, 2015. https://repositorio-aberto.up.pt/handle/10216/80154.
Testo completo
50
Oliveira, Beatriz Braga de. "Online customer experience : a model to assess and benchmark customers experience". Master's thesis, 2021. http://hdl.handle.net/10400.14/36869.
Testo completoAbstract (sommario):
E-commerce has become an essential and highly competitive channel for eretailers, who have felt the need to invest in the experience delivered to customers, to differentiate from the competition. Customer experience has become one of the most critical determinants of success for an online business. However, much of the existing literature focuses on consumer perceptions and does not investigate this concept from a management perspective. Additionally, it also does not consider the latest technological developments such as artificial intelligence, augmented reality and virtual reality. This study offers a model to measure and compare the online consumer experience in e-commerce websites, considering eight dimensions that cover recent technological advances. The applicability of the model was verified through a multiple case study that evaluated companies in the footwear industry, taking into consideration two distinct segments, high-price and low-price segment. The data collected by websites’ observation enabled the confirmation of part of the suggested propositions. However, the propositions concerning the use of new technologies were not possible to be confirmed in both segments. Opportunities for improvement were identified, especially for high-price segment companies, since the results showed that these companies provide a less pleasant consumer experience than those of the opposite segment. This study extends the scope of the online consumer experience, by introducing more contemporary dimensions and metrics for its measurement. Additionally, the model allows an evaluation and comparison of the experience delivered by several online retailers, using the Portuguese footwear industry as reference.O comércio eletrónico tornou-se um canal essencial e altamente competitivo para os retalhistas eletrónicos, que sentiram a necessidade de investir na experiência entregue aos consumidores, para se diferenciarem da concorrência. A experiência do consumidor tornou-se um dos determinantes mais críticos para o sucesso de uma empresa online. Contudo, grande parte da literatura existente, concentra-se nas perceções do consumidor e não investigar este conceito do ponto de vista da gestão. Além disso, também não considera os últimos desenvolvimentos tecnológicos como a inteligência artificial, realidade aumentada e realidade virtual. Este estudo oferece um modelo para medir e comparar a experiência online do consumidor em websites de comércio eletrónico, considerando oito dimensões que abrangem os recentes avanços tecnológicos. A aplicabilidade deste modelo verificou-se através de um estudo de caso múltiplo que avaliou empresas da indústria do calçado, tendo em consideração dois segmentos distintos, segmento de preço alto e preço baixo. Os dados coletados por observação dos websites permitiram confirmar parte das proposições sugeridas. No entanto, as proposições referentes ao uso de novas tecnologias não foram possíveis de serem confirmadas em ambos os segmentos. Foram identificadas oportunidades de melhoria, especialmente para as empresas do segmento de preço alto, visto que os resultados demonstraram que estas empresas proporcionam uma experiência de consumo menos agradável do que as do segmento oposto. Este estudo alargar o âmbito da experiência online do consumidor, introduzindo dimensões e métricas mais contemporâneas para a sua medição. Adicionalmente, o modelo permite uma avaliação e comparação da experiência entregue por vários retalhistas online, utilizando a indústria portuguesa de calçado como referência.