Tesi sul tema "Nvivo"
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Sterzeck, Gisele. "Audit expectation gap nos litígios das firmas de auditoria". Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/12/12136/tde-14062017-093241/.
Testo completoThe responsibilities entailed in the work of the auditor are a subject of much debate, chiefly when frauds and other financial scandals occur. Frequently on these occasions the function of the auditor comes into question and the business world attributes certain responsibilities to these professionals that they may not actually have (Audit Expectation Gap - AEG). The author Porter B. A. (1990) separated AEG into two main components: (i) the performance gap, and (ii) the reasonableness gap. The latter refers to the difference between the expectations of users of financial information regarding the specific tasks they believe auditors should perform and the obligations and objectives those auditors actually have. Using the construct of Porter B. A. (1990), this work has the objective of identifying the existence of the reasonableness gap in legal rulings (decisions of appellate courts) in which audit firms were the defendant. The intention was to establish if the difference in expectations regarding the work of the auditor was present in the decisions and opinions of the civil and administrative proceedings. In order to do so, an analysis was made of 11 civil appellate court decisions, 19 administrative rulings of the Comissão de Valores Mobiliários - CVM (equivalent to the Securities and Exchange Commission in the USA) and four administrative rulings of Brazilian Central Bank; 34 judgments in all. The methodology employed was document analysis and content analysis. To aid in the organization and analysis of data, Nvivo® software was used. In addition to analysis of the judgments, interviews were conducted with former members of the CVM board to confirm the understanding of how trial procedures function at this regulator, as well as to gain the perspective of these experts, who are directly involved in judgments of this kind. From the total of the judgments analyzed, the presence of reasonableness AEG was identified in 10 cases, which represents approximately 29% of the total. In addition to identifying reasonableness AEG in the arguments of judges, this gap was also identified, and much more frequently, in various passages of the documentation on the argumentation of attorneys involved in the cases. The findings of this study are important because identifying the existence of this gap may aid in addressing the issue. Rulings based on misguided arguments can not only harm audit firms but also damage the National Financial System and the corporate financial sector in general, as well as causing injustice. As one way of addressing the issue, in administrative cases it is suggested that the composition of the panel and the CRSFN (Council of Appeals of the National Finance System) be made more diverse, and in certain cases even include a specialist, such as when judgments involve an independent auditor.
Vevaina, Paeterasp Darayas. "Factors affecting the implementation of enterprise systems within government organisations in New Zealand". AUT University, 2007. http://hdl.handle.net/10292/287.
Testo completoKotoky, Swagota. "An evaluation of the implementation of Australia’s anti-modern slavery laws by the ASX 100 companies". Thesis, The University of Sydney, 2022. https://hdl.handle.net/2123/29575.
Testo completoCaulfield, Laura. "Life histories of women who offend : a study of women in English prisons". Thesis, Loughborough University, 2012. https://dspace.lboro.ac.uk/2134/10178.
Testo completoMathiesen, Paul R. "Enterprise social technology in the context of business process improvement". Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/102231/4/Paul_Mathiesen_Thesis.pdf.
Testo completoGobato, Paula Grizzo. "Características da identidade do mentor em construção : Programa de Formação Online de Mentores da UFSCar". Universidade Federal de São Carlos, 2016. https://repositorio.ufscar.br/handle/ufscar/7859.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
The main objective of this research is to characterize elements of personal and professional development and participation in the proposed training process that may have influenced the construction of teacher identity and mentor identity of professionals in training on Online Mentor Education Program. Specifically, it also seeks to answer the following research questions: which aspects possibly relates to the construction of mentors identity throughout his personal history, work and participation in the Online Training Program Mentors? Which specific, pedagogical and about the mentor function knowledge, components of teacher identity, are presented by mentors that will help them to play their new role? The program has, as its main objective, to train experienced teachers in mentors for follow up and support early career teachers in their anguish and features needs that characterize this stage. The theoretical framework on which it has based this research take into account teacher education and its characteristics; the stages of teaching profession and teachers professional development; teaching continuing education in their different contexts, such as courses, self-education and training within the school; teacher identity and its components; experienced teachers; processes of mentoring, mentors and their knowledge; considerations of distance education, online teacher education and virtual learning environments. The research was guided on a qualitative approach, with the data analysis supported by the descriptive-interpretative and biographical-narrative methodology. Data collection occurred in the selected participants production and activities carried out in the Online Mentor Education Program, featuring a documentary analysis. Data were organized in NVIVO, software that helps quantitative analisis with data organization. After this organization, data were classified manualy in the categories with NVIVO, inserted in frames and subsequently the creation of subcategories and the reclassification of the data, it results in frames that were analysed. The results indicate various aspects of personal and professional background of the participants, as his childhood and schooling, difficulties in their early careers, assistance from peers, continuing education courses, among others that possibly are related to the construction of their professional identity and hence may affect their identity as mentors. In addition, the mentors have a solid knowledge base, however, that does not identify an established mentor identity. In this way, it is possible to observe that it is under construction as it is dynamic. Mentors have a knowledge base that enables them to start mentor actions, in order to help beginning teachers and arrange his own development as a mentor.
O objetivo central desta pesquisa é descrever elementos da trajetória pessoal e profissional e da participação no processo formativo proposto que podem ter influenciado na construção da identidade docente e de mentor de professores experientes participantes no Programa de Formação Online de Mentores. Especificamente, também procura-se responder às seguintes questões de pesquisa: quais aspectos, possivelmente, se relacionam à construção da identidade docente de mentores ao longo da trajetória pessoal, profissional e participação de professores experientes no Programa de Formação Online de Mentores? Quais conhecimentos específicos, pedagógicos e sobre a função de mentor, componentes da identidade docente, são apresentados pelos mentores em formação que os auxiliarão a desempenhar sua nova função? O Programa tem, como principal objetivo, formarprofessores experientes em mentores para o acompanhamento e auxílio de professores em início de carreira nas dificuldades e necessidades formativas características desta etapa. As referências teóricas nas quais se baseou a presente pesquisa levam em conta a formação de professores e suas características; as etapas da carreira docente e o desenvolvimento profissional de professores; a formação continuada docente em seus diferentes contextos, como cursos, autoformação e a formação dentro da escola; identidade docente e suas componentes; professores experientes; processos de mentoria, mentores e seus conhecimentos; considerações acerca da educação a distância e formação online de professores e ambientes virtuais de aprendizagem. A pesquisa pautou-se em uma abordagem qualitativa, com análise de dados apoiada na metodologia descritivo-interpretativa e biográfico-narrativa. Os dados coletados são provenientes das produções e atividades dos participantes selecionados, caracterizando uma análise documental. Os dados foram organizados no software NVIVO, que é um programa que auxilia a análise qualitativa através da organização dos mesmos. Após a organização, os dados foram classificados manualmente e com auxílio do software. Depois da classificação, foi feita a inserção dos dados em quadros e, posteriormente, subcategorização e a reclassificação dos dados, resultando em quadros para a análise. Os resultados indicam diversos elementos da trajetória pessoal e profissional dos participantes, como sua infância e escolarização, dificuldades no início da carreira, auxílio dos pares, cursos de formação continuada, entre outros que, possivelmente, se relacionam à construção de sua identidade docente e, consequentemente, podem afetar sua identidade como mentores. Além disso, os mentores possuem uma base de conhecimentos sólida, porém, não se evidencia uma identidade de mentor consolidada. Dessa maneira, é possível observar que sua identidade de mentor permanece em construção, uma vez que é dinâmica. Além do mais, demonstram uma base de conhecimentos que possibilitam o mentor iniciar suas ações, de modo a auxiliar professores iniciantes e, também, providenciar o próprio desenvolvimento.
Nozu, Emiko. "Corporate social responsibility in Japanese firms in transport sector". Thesis, Queensland University of Technology, 2013. https://eprints.qut.edu.au/63630/1/Emiko_Nozu_Thesis.pdf.
Testo completoMarchal, Bruno. "La médiation informationnelle au travers de plateformes de réseaux sociaux : l'application de Facebook lors de l'apprentissage du français langue étrangère en Thaïlande". Thesis, Normandie, 2018. http://www.theses.fr/2018NORMR116/document.
Testo completoThe subject of this research concerns the interactive and reticulated pattern platforms that now populate our daily lives, and which first appear to us in the form of technical objects, but whose uses build social representations. We studied Informational mediations developed there by focusing on French in the context of its Thai students at the University, since French is a language deemed difficult, unrelated and distant. A double quantitative and qualitative analysis conducted in part with the NVivo software allowed us to update the fact that, in certain aspects and in certain environments, a digital social network like Facebook could facilitate informal apprenticeship participating in an economy of knowledge. We have identified specific uses and practices that are not those of a distance education platform designed as such. Thus, a certain creativity would be exercised in the construction of scripted audio-visual documents on mediating and multiplatform technical operational systems where the autonomy of the user would be culturally and socially situated according to identities, group memberships, perceptions, habits and other factors that structure its relationship to the world and will condition its desire, its manner and its practical ability to appropriate elements of language learning
Mohd, Mustamil Norizah. "The influence of culture and ethical ideology on ethical decision making process of Malaysian managers". Thesis, Curtin University, 2010. http://hdl.handle.net/20.500.11937/646.
Testo completoMiskon, Suraya. "ICT shared services in the higher education sector : foundations, benefits, success factors and issues". Thesis, Queensland University of Technology, 2013. https://eprints.qut.edu.au/61034/1/Suraya_Miskon_Thesis.pdf.
Testo completoSiddiqui, Usama Shahid. "Behavioral demand response : A technology to support the smart grids of the future". Thesis, KTH, Hållbar utveckling, miljövetenskap och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-284532.
Testo completoI detta examensarbete görs en omfattande analys med hjälp av kvalitativa och kvantitativa metoder för att undersöka ifall användandet av LocalLife – en lokal social nätverkstjänst som pilot-testas vid Kungliga Tekniska Högskolan – har förbättrat användarnas beteende och attityder kring hushållselsförbrukning samt hjälpt till att förbättra det lokala samhällslivet. Bostadshus ger upphov till en betydande del av världens energiförbrukning. På grund av den snabba tekniska utvecklingen har byggnaderna blivit mycket mer energieffektiva i Sverige på senare tid. Det finns dock fortfarande förbättringspotential när det gäller att spara el genom att ändra de boendes konsumtionsbeteende. Att få till en sådan beteendeförändring är dock inte enkelt. Enligt litteraturen påverkas beteendet av uppfattningar och normer. Det finns dessutom en global trend där allt färre människor lär känna sina grannar, kallad “globalt uppkopplad men lokalt isolerad”. Denna uppsats studerar därför en strategi att spara el som går ut på lokal sammanhållning och ökad kunskap om elanvändning hos de boende i studentlägenheterna på Malvinas väg på KTH campus. Studien utförs bland användare av LocalLife, ett lokalt socialt nätverk för hållbara stadsdelar – genom att blanda metoder såsom enkäter och intervjuer. Åtta LocalLife- användare studeras i detalj. Resultatet presenterar de mest lämpliga delarna från de relevanta ämnena som kan möjliggöra en bestående beteendeförändring öka chansen för att behålla användarna. Resultaten visar att deltagarna: 1) visade på en ökad energimedvetenhet; 2) upplevde en förbättring av det lokala samhällslivet; 3) kände sig motiverade att ändra sitt beteende för att spara el.
Short, Elizabeth Anne. "Words and phrases used in written communication by eight personality types as measured by the Myers-Briggs type indicator : a contribution to the theory". Thesis, Queensland University of Technology, 2005. https://eprints.qut.edu.au/16085/1/Elizabeth_Short_Thesis.pdf.
Testo completoShort, Elizabeth Anne. "Words and phrases used in written communication by eight personality types as measured by the Myers-Briggs type indicator : a contribution to the theory". Queensland University of Technology, 2005. http://eprints.qut.edu.au/16085/.
Testo completoLindström, Linda. "The structuring of management control in Swedish home care units : An explorative discourse study". Thesis, Umeå universitet, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-103776.
Testo completoBennevall, Marcus. "Creativity in Mathematics Curricula – An International Comparison between Singapore, Hong Kong, Sweden, and Norway". Thesis, Linköpings universitet, Matematiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-138693.
Testo completoLord, Robyn. "Understanding Long-Standing Belief Systems in Business: A Qualitative Study of the Equine Industry". Scholar Commons, 2018. https://scholarcommons.usf.edu/etd/7544.
Testo completoDia, Uzezi. "Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks". Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-38151.
Testo completoDéjean, Frédérique. "Contribution à l'étude de l'investissement socialement responsable - Les stratégies de légitimation des sociétés de gestion". Phd thesis, Université Paris Dauphine - Paris IX, 2004. http://tel.archives-ouvertes.fr/tel-00731703.
Testo completoAverseng, Céline. "Management des processus et réduction de l'équivocité : Un cas d'adaptation d'une organisation industrielle aux contraintes de normalisation". Phd thesis, Université Montpellier II - Sciences et Techniques du Languedoc, 2011. http://tel.archives-ouvertes.fr/tel-00833249.
Testo completoHsu, Su-Wei, e 許書維. "Researching The Development Of Taiwan Professional Baseball For Spokesman By Using Nvivo Method". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/85658179322528599214.
Testo completo康寧大學
國際企業管理研究所
101
Baseball is a national sport in Taiwan, but the match-fixing scandal broke out in recent years due to sharp drop in the number of fans, resulting in loss of confidence in professional baseball fans, they do not want to buy a ticket at the ball, gain variation of the pellets, pellets were also a style all their own way, to attract baseball fans, the Government should also lend a helping hand to save the only professional sports and can compete with the movement of world power in Taiwan, the Sports Commission revive the baseball program after the Olympics fiasco in 2008, but the results are as expected, match-fixing scandal after another outbreak, leading Taiwan Taiwanese baseball fans lose confidence. This year's World Baseball Classic 2013WBC Taiwanese representative teams brave tenacious efforts to fight to the last moment the spirit of the people of Taiwan once again touched, proud, also attracted many fans to buy tickets in Chinese Professional Baseball League in field goal game plus, and this year marks the return of players travel outside tide, many players outside the brigade joined the Chinese Professional Baseball League have all the pellets, increasing the strength of the team, but also increase the tension of the game, so there are many baseball fans regain Taiwan confidence, have come into play baseball in Taiwan, and China needs a professional baseball player should come forward for the sport sound, and set an example to prevent match-fixing appeal to all players, marketing Chinese Professional Baseball League, so that the people of Taiwan that Taiwan is more support and care regarded as the national sport movement, therefore highlights the importance of baseball spokesperson improve a lot. The study is grounded theory (Grounded theory) research method, the Chinese Professional Baseball League and the pellets of journalists doing interviews, recorded and analyzed through interviews with the concept of grounded theory, the data were coded to construct Chinese Professional Baseball League The workers and the pellets spokesperson for the annual pro baseball decision model. In this study, theoretical sampling method, a total of ten respondents access, summed open coding, axial coding, choose the encoding and found that if a professional baseball player into an annual increase of foreign affairs spokesperson because of the pressure increase and the mentality adjustments affect sports performance, in terms pellets pellets inside because of a player elected spokesperson for the annual pro baseball and let the pellet peripheral product sales increase and upgrade the whole box office pellets profit increase, the team record aspects of a professional baseball for the year due to the leadership and spokesperson enthusiastic support of the fans and let the team record increase substantially in the parent undertaking of pellets, also because there are professional baseball annual spokesperson positive publicity benefits, to achieve a good corporate image , ten experts interviewed mentioned spokesperson year professional baseball players should be held by the Taiwanese generate ways to field goal by fans when watching with ticket voting, or Rookie of the Year selection, let the fans via the Internet by voting for the year Chinese Professional Baseball League spokesperson, or in the annual Star Game voted by the player with the highest number of votes obtained as a professional baseball annual spokesperson, ten experts interviewed mentioned conditions spokesperson year professional baseball must love baseball, understanding staff Stick with influence and affinity, ten respondents cited professional baseball cultivate the image of the annual spokesperson definitely need to have all the fans attention, exposure, intentions and competitor, charity involvement and usually pellets education, ten Experts interviewed mentioned year professional baseball spokesperson is needed, the intention is to sell Chinese Professional Baseball League in order to improve the support of the fans to watch the game entering wishes.
Hsieh, Tai-Hua, e 謝岱樺. "An Application of NVivo Software in Analyzing the Implementation of Internet Remedial Instruction In Remote Area". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/48975357341844616392.
Testo completo國立雲林科技大學
技術及職業教育研究所碩士班
99
The purpose of this research is mainly focused on the present situation of the project of Internet Remedial Instruction in Remote Area in senior high and elementary schools, which is conducted by Ministry of Education in pairs between one university and three remote senior high and elementary schools during the two semesters in 2008. The research tool is to implement the record of the remedial diary the main teacher and the remedial teacher use during the remedial instruction in both the university and the senior high and elementary schools. The method is to adopt Document Analysis of the Qualitative Research, and apply the data analysis software “NVivo 8” as an assistant tool to help search the key words needed in the whole research and to probe into the phenomenon manifested in the “Children’s Learning Behavior”, “Teachers’ Teaching Strategies”, and the ”Systematic Environment of the Remedial Instruction Platform”, and analyze and induct all of them. According to the Remedial Instruction diary, the data applied to describe to comment on the positive and negative sides of the learning characteristics of the children shows that besides the difference caused by the learning characteristics of the children, what the children behave in the Remedial Instruction is also easily affected by the “Interaction Between the Teachers and the Colleagues”, “Internet Incentives of the Video Games”, and the “Hardware of the Remedial Instruction Platform”. The result also shows the teachers in the elementary school can efficiently promote the learning effect of the Remedial Instruction. Furthermore, when practicing the distance remedial instruction, the “relationship between the teachers and the students”, “the motives of remedial instruction learning” and the “conversance in the subject exercise” are the three main and necessary teaching strategies, assisted by the strategic incentives of the learning award and punishment to arouse and promote the learning interest of the children; moreover, the research also inducts the common incidents and handling strategies that are disadvantageous to the students in the process the remedial instruction, which can be a kind of reference to the persons who’ll participate in the distance remedial instruction in the future. Last of all, the stability of the system environment, network, JoinNet platform, and the peripheral hardware in the remedial instruction platform is often difficult to control and it’s also one of the most important factors to affect the quality of teaching. Therefore, before giving the test, the remedial instruction teachers and the students should be familiar with the skills to use it first, so as to reduce the effects caused by the unfamiliarity. The research also renders the suggestions to the researchers who are interested in the relevant subjects. The whole purpose on the project of Internet Remedial Instruction is to promote the learning opportunities of the children and to increase the level of children’s intelligence and knowledge. As a result, the growing process of children’s learning needs discussing; in addition, in the process of distance remedial instruction, the teachers apply various experiences of the teaching strategies and in the meanwhile, the growth of the teachers’ teaching process is worth researching, too. And when doing synchronous teaching through internet, the handling ways of the accidents between the teachers and the students and the effect on the systematic environment to learning are all needed to be dealt with and improved with mobility and immediately. The method of improvement can be the direction of the research in the future.
CHEN, YI-LIN, e 陳怡麟. "A Study of the Influence on Private School Organizational Conflicts toward School Effectiveness Using Nvivo Qualitative Analysis". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/96caqk.
Testo completoPIN, CHEN-CHANG, e 卞成章. "Electronic Field Production: An Application of NVivo Software in the Qualitative Research on the Shooting Sequence of Traditional Operas in between 2014-2018 in Taiwan". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/9aq647.
Testo completo崇右影藝科技大學
文化創意設計研究所
107
ABSTRACT Title: Electronic Field Production: An Application of NVivo Software in the Qualitative Research on the Shooting Sequence of Traditional Operas in Taiwan Pages: 82 School: Chungyu University of Film And Arts Department: Graduate School of Cultural Creative Design Time: June, 2019 Degree: Master Researcher: Pin, Chen-Chang Advisor: Shu, Tsung-Hao Keywords: Program Director, Traditional Drama, Recorded/Taped Program, Electronic Field Production In the past five years from 2014 to 2018, the researcher led the EFP team to record nearly 200 performance-related video works. In addition to being a professional broadcaster of the TV media system, the researcher also spent eight years study in the professional Chinese Opera School (National Taiwan College of Performing Arts). Thus, the EFP video recording on the scene of the traditional opera stage is very familiarize for researcher, and the team that leads the EFP on-site operation shuttles between the major theaters in Taiwan. The researcher selected eight well-received works from the period of 2014-2018. These repertoires include Beijing Opera and Taiwanese Opera, which are often played in Taiwan. They also play literary dramas, martial arts, traditional plays, and new screenwriters. Incorporating the considerations at the time of selection, it is intended to encode and analyze text, images, and sound content by qualitative content analysis. The research will use the latest version of the qualitative auxiliary analysis software NVivo12 to organize and encode the above-mentioned source data, so as to improve the analysis of qualitative data, it can achieve a multi-functional effect with logic and system, even more similar to the data presentation of quantitative research. qualitative content with logical inference.
Benchimol, Guila. "Crime in Their Midst: A Thematic Analysis of a Crime Committed in an Orthodox Jewish Community and its Impact on Community Members". Thesis, 2013. http://hdl.handle.net/10214/6756.
Testo completoROY, SUMIT. "ECOLOGICAL INNOVATION & REVERSE INNOVATION: THE CASE OF CHINA". Doctoral thesis, 2019. http://hdl.handle.net/11570/3147515.
Testo completoChapter 3: This research is about the concept of reverse innovation and its link to ecological innovation. Reverse innovation is the development of new products and processes in emerging markets that then moves or diffuses to developed economies. We perform an inductive study of two international firms operating in the Chinese market. Our study is theoretical and is based on interviews conducted with employees and company information available online. The study shows that there is reverse innovation. And we observe that this reverse innovation turns out to be eco-friendly due to some specific characteristics present in the developing market, and hence be called eco-innovation. We identify three specific characteristics of emerging markets that facilitate the reverse innovation towards eco-innovation: resource constraint, marketplace or cost, and institutional or regulatory, and we call this innovation as reverse eco-innovation. We also observe that other obvious characteristics like partnerships, knowledge transfer are also there in a secondary role. Furthermore, we notice the drivers of reverse innovation in our studied cases.
Chapter 4: Eco-Innovation has been generally adopted by firms to meet the demand to reduce the environmental impact caused by their actions. Eco-innovation in terms of product and process innovation is influenced by factors such as the desire for resource efficiency, policy regulation instruments, market factors, R&D and cooperation among different partners. Firms are facing pressure to act “eco-friendly” in order to keep up with the changing environment and stay competitive. Chinese firms are influenced by these factors as well particularly in recent years. In this study, we observe selected Chinese enterprises in eco-innovation parks. We identify different environmental benefits within the enterprise and by the end-user as the firm’s environmental performance while considering the presence and absence of certain factors and conditions that are inducing them. We use fuzzy set theory for data arrangement and Qualitative Comparative Analysis (QCA) as our methodology while using fsQCA package as a software tool. All data used are primary data collected using questionnaire and interviews for three years 2015-2017. Our results show that many combinations of those factors affect the environment performance outcome in Chinese firms. However, the presence of market factors and R&D activities are clearly driving the eco-innovation more than other factors, while cooperation activities have a minimum influence on performance.
Akbar, Muhammad Usman. "The Enhancement of Corporate Social Responsibilities in Pakistan". Thesis, 2019. https://vuir.vu.edu.au/40438/.
Testo completoMehera, Asoke Kumar. "Sustainable Value and Shared Value Creation: Case Studies on Australian Banking and Property Organisations". Thesis, 2019. https://vuir.vu.edu.au/40467/.
Testo completoKashora, Phoebe. "Evaluation of curriculum design and delivery : a case for Zimbabwe Staff College". Thesis, 2015. http://hdl.handle.net/10500/19666.
Testo completoCurriculum and Instructional Studies
D. Ed. (Curriculum Studies)
Dhawraj, Ronesh. "A conceptual framework for digital political communication to promote party-political issue ownership via an urban electioneering platform". Thesis, 2019. http://hdl.handle.net/10500/26232.
Testo completoThis Grounded Theory study focused on understanding how South Africa’s two numerically-dominant political parties, the African National Congress (ANC) and Democratic Alliance (DA), used micro-blogging site, Twitter, as part of their electioneering arsenal in the 2016 municipal elections to promote party-political digital issue ownership within an urban context. Using each party’s 2016 election manifesto and corpus of tweets, this three-phased study found that while both the ANC and DA used Twitter as a digital political communication platform to communicate their election campaigns, the DA notably leveraged the social networking site for intense ‘focused’ messaging of its negative campaign against the ANC while simultaneously promoting positive electoral messages around its own ‘core’ issues and metro mayoral candidates. ‘Battleground’ metros were identified by the DA in Ekurhuleni, Johannesburg, Tshwane and Nelson Mandela Bay, leading to an emphasised urban campaign here to either activate the party’s own support base and/ or to suppress the ANC’s turnout in these highly-contested areas. Additionally, it was found that both the ANC and DA used Twitter for explicit and implicit partypolitical issue ownership claiming in the 2016 municipal elections. Lastly, this study also culminated in the proposal of three but interconnected different elements of a conceptual framework for digital political communication that political parties could use to promote digital party-political issue ownership within a pronounced urban electioneering setting. These elements – ‘coordinating and managing how an election is tweeted’, 'focus' messaging the election’ and ‘audience-segmenting as a message-tailoring strategy’ – when used in unison can help political parties communicate better and ultimately more effectively in a highly mediatised technological media landscape
Hierdie Gegronde Teorie Studie fokus op die verduideliking hoe Suid-Afrika se twee numeriese dominante politieke partye, die African National Congress (ANC) en Demokratiese Alliansie (DA), van die mikro-blog platform, Twitter, gebruik gemaak het tydens hulle verkiessingsstrategie in die 2016 munisipale verkiessings om die party politieke digitale kwessie rondom eienaarskap binne ‘n stedelike verband te bevorder. Deur elke party se 2016 verkiessings manifesto en arsenaal van twiets te gebruik, het hierdie drie-fase studie bevind dat beide die ANC en DA, Twitter gebruik het as ‘n digitale politieke kommunikasie platform. Die DA het egter die sosiale media netwerk kenmerkend gebruik vir ‘n intense gefokusde negatiewe veldtog teen die ANC terwyl hulle terselfdertyd ‘n positiewe verkiessings boodskap rondom die party se eie kernkwessies en metro burgermeesters kandidate gesentreer het. ‘Oorlogsgebied’ metros is deur die DA in Ekurhuleni, Johannesburg, Tshwane en Nelson Mandela Bay geidentifiseer wat ‘n defnitiewe stedelike veldtog tot gevolg gehad het om die party se eie ondersteuningsbasis te bevorder en/of die ANC se ondersteuning in hierdie hoogs betwiste areas te onderdruk. Daar was ook bevind dat beide die ANC en DA van Twitter gebruik gemaak het vir eksplisiete en implisiete party politieke kwessies rondom eiernaarskap tydens die 2016 munisipale verkiessings. Hierdie studie kan saamgevat word in drie onderskeie maar verwante elemente om ‘n raamwerk te vorm van die digitale politieke kommunikasie wat politieke partye kan gebruik om digitale party politieke kwessies binne ‘n stedelike verkiessings omgewing te bevorder. Wanneer hierdie elemente – ‘koordinering en bestuur van hoe twiets tydens ‘n verkiesing gebruik word’, ‘’die focus van die boodksap tydens die verkiessing’ and ‘die gehoorsegmentasie can ‘n boodskap strategie’ – in ‘n eenheid gebruik word kan dit politieke partye help om beter en meer effektief te kommunikeer binne ‘n baie kompiterende en tegnologiese medialandskap.
Inkcazo-bungcali yesisifundo ibigxile ekuqondeni ukuba uMzantsi Africa lo unamaqela amakhulu amabini ezopolitiko, ukutsho, iAfrican National Congress (ANC) kunye ne Democratic Alliance (DA), la maqela asebenzise iwebhusayithi encinane uTwitter, njengenxalenye yezixhobo zonxibelelwano kunyulo loo masipala ngo-2016. Bekwenza oku ngelikhuthaza amaqela ezopolitiko nebango lawo kwimiba yezinto abathi bazithethe kwisithuba sedijithali,kumxholo wendawo zase dolophini. Esi sifundo sisebenzisa imanifesto kunye nothotho lwe tweets zeqela ngalinye, nesenziwe ngokwezigaba ezithathu, sifumanise ukuba nangona iANC kunye ne DA zisebenzise uTwitter njenge qonga lonxibelelwano lwezopolitiko zedijithali (ngokolwimi lwasemzini) ukunxibelelana namaphulo onyulo, iDA izibonakalise amandla kwindawo yokuncokola kwiqonga uTwitter,ngokuthi imiyalezo yayo igxile kwaye itsole. Miyalezo leyo ithe yagxila ngokungafanelekanga kumkhankaso weANC. Ngaxeshanye, imiyalezo yayo yona iDA ibeyeyakhayo, kwaye incedisana nephulo layo kwimiba ephambili kunye nabagqatswa bosodolophu bo masipala abambaxa. Oomasipala abambaxa abathi babenongquzulwano bachongwe yiDA Ekurhuleni, eRhawutini, eTshwane nase Bhayi. Lonto ibangele ukuba bagxininise ekukhokeleni iphulo ledolophu ukuze bavuselele inkxaso ye DA apho okanye bacinezele ukuvela kwe-ANC kwezi ndawo kuphikiswana kakhulu ngazo. Ukongeza, kufumaniseke ukuba iANC kunye neDA zisebenzise uTwitter ngokwendlela ecacileyo nengathanga ngqo kwimeko yobunini bemicimbi yepolitiki ukuze bafumane ibango kunyulo loomasipala lwango 2016. Okokugqibela, esisifundo sigqibele kwisindululo sezinto ezintathu azahlukeneyo kodwa ezidityaniswe yinkqubosikhokelo eqingqiweyo kunxibelelwano lwezopolitiko zedijithali. Ezi zinto zizinto ezisenakho ukusetyenziswa ngamaqela ezopolitiko ukukhuthaza ubunini bemicimbi yezopolitiko ngaphakathi kulungiselelo lonyulo lwedolophu olubhengeziweyo. Ezi zinto- 'ukulungelelanisa nokulawula indlela unyulo luthunyelwe ngayo kusetyeziswa uTwitter', 'kugxilwe' kwimiyalezo yonyulo kunye nokuhlukaniswa kwabaphulaphuli okanye ababukeli njengecebo lokulungisa umyalezo '- xa zisetyenziswa ngazwinye zinokuwanceda amaqela ezopolitiko anxibelelane ngcono kwaye ekugqibeleni ngokuyimpumelelo kakhulu kuxhamlo olunamandla kakhulu kubume beendaba kumhlaba wetekhnoloji (ngokolwimi lwesiNgesi).
Communication Science
D. Litt. et Phil. (Communication)