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1
Han, Jung Ah, Elea McDonnell Feit e Shuba Srinivasan. "Can negative buzz increase awareness and purchase intent?" Marketing Letters 31, n. 1 (28 novembre 2019): 89–104. http://dx.doi.org/10.1007/s11002-019-09501-y.
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Colicev, Anatoli, Ashwin Malshe, Koen Pauwels e Peter O'Connor. "Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media". Journal of Marketing 82, n. 1 (gennaio 2018): 37–56. http://dx.doi.org/10.1509/jm.16.0055.
Abstract (sommario):
Although research has examined the social media–shareholder value link, the role of consumer mindset metrics in this relationship remains unexplored. To this end, drawing on the elaboration likelihood model and accessibility/diagnosticity perspective, the authors hypothesize varying effects of owned and earned social media (OSM and ESM) on brand awareness, purchase intent, and customer satisfaction and link these consumer mindset metrics to shareholder value (abnormal returns and idiosyncratic risk). Analyzing daily data for 45 brands in 21 sectors using vector autoregression models, they find that brand fan following improves all three mindset metrics. ESM engagement volume affects brand awareness and purchase intent but not customer satisfaction, while ESM positive and negative valence have the largest effects on customer satisfaction. OSM increases brand awareness and customer satisfaction but not purchase intent, highlighting a nonlinear effect of OSM. Interestingly, OSM is more likely to increase purchase intent for high involvement utilitarian brands and for brands with higher reputation, implying that running a socially responsible business lends more credibility to OSM. Finally, purchase intent and customer satisfaction positively affect shareholder value.
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Lubis, M. Faisal Ridho, Endang Sulistya Rini e Fadli . "The Effect of Promotion, Perceived Ease of Use, and Perceived Usefulness on Purchase Decisions of Bni Tapcash E-Toll Cards and the Intention to Purchase as an Intervening Variable (Case Study on MKTT Toll Road Users)". International Journal of Research and Review 9, n. 8 (10 agosto 2022): 258–74. http://dx.doi.org/10.52403/ijrr.20220823.
Abstract (sommario):
The development of non-cash payment instruments is currently progressing at a fast rate in parallel with technological breakthroughs. This research intends to identify and analyze the influence of promotion, perceived convenience, and perceived usefulness on the purchase decisions of BNI Tapcash e-toll cards, with purchase intention serving as an intervening variable (a case study on MKTT toll road users). This study's analysis consists of descriptive analysis and path analysis. According to the results of this study, promotion has a significant positive impact on purchase intent. Perceived convenience has a somewhat positive impact that is not statistically significant. Perceived usefulness influences purchase intent to a positive and significant degree. Promotion has a somewhat positive but insignificant impact on purchase decisions. The influence of perceived convenience on purchase decisions is partial yet positive. The influence of perceived usefulness on purchase decisions is marginal and positive. Purchasing intent affects purchase decisions in a positive and significant manner. Perceived convenience has a positive and statistically significant influence on purchase decisions when purchase intention is an intervening variable. When purchasing intention is an intervening variable, perceived usefulness has a negative and insignificant influence on purchase decisions. Promotion has a positive and statistically significant impact on purchase decisions, with purchase intention serving as an intermediary variable in the purchase of BNI TapCash E-Toll Cards. Indirect contributions indicate that perceived convenience has a positive and insignificant effect on purchase decisions, where purchase intention as an intervening variable in purchasing is 39.4 percent. Perceived usefulness has a negative and insignificant effect, where purchase intention as an intervening variable in purchasing is -0.11 percent. Promotion has a positive and significant influence on purchase decisions, with purchase intention as the intervening variable for BNI TapCash E-Toll Cards at 54.7%. Keywords: Promotion, Perceived convenience, Perceived usefulness, Purchase decision, Purchase intention.
4
Suzuki, Takashi, Taro Oishi, Hisashi Kurokura e Nobuyuki Yagi. "Which Aspects of Food Value Promote Consumer Purchase Intent after a Disaster? A Case Study of Salmon Products in Disaster-Affected Areas of the Great East Japan Earthquake". Foods 8, n. 1 (4 gennaio 2019): 14. http://dx.doi.org/10.3390/foods8010014.
Abstract (sommario):
This research examined post-disaster consumer perception of food value and their effects on purchase intent by focusing on Japanese seafood industry after the Great East Japan earthquake. Online surveys on consumers living in Tokyo and Osaka Prefectures were conducted to investigate consumer value perceptions of Miyagi salmon in 2012 and 2015. Multiple-group structural equation modeling (SEM) on the 2012 survey results showed that desire to contribute to restoration (social value) had the greatest positive influence on purchase intent in both regions. Concern about radiation threats (safety value) had a negative influence on purchase intent, with a stronger impact in Osaka than Tokyo. In comparison, the 2015 results revealed a reduction in the effects of these two potent factors (i.e., safety value and social value) on purchase intent only in Osaka. The beneficial value of seafood had a general positive influence on purchase intent, but its magnitude of effect differed by regional and chronological context. Among these three values, sales promotion with emphasis on social value is more effective than with other values. In cases of future disasters in a similar context, marketers are recommended to adopt different value transfer strategies according to geographical and temporal diversity.
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Syaidatina Aisyah, Nabilla. "Pengaruh Manfaat, Kemudahan Penggunaan, dan Risiko yang Dirasakan Terhadap Keputusan Pembelian Aktual pada Aplikasi Bibit". COMSERVA Indonesian Jurnal of Community Services and Development 2, n. 12 (25 aprile 2023): 2942–51. http://dx.doi.org/10.59141/comserva.v2i12.709.
Abstract (sommario):
Development in the field of investment and financial technology is inevitable. Financial technology at this time provides services for beginners in investing. This study aims to increase knowledge about the effect of perceived benefits, perceived risks, perceived ease of use, trust, and online purchase intent on actual purchases in making investment purchases on the Bibit application. Data collection was carried out by distributing questionnaires conducted from December 2022 to January 2023. Furthermore, this study used a non-probability sampling method with purposive sampling techniques, while the determination of the number of samples was carried out with a formula from Hair et al. (2019) so that the data that could be collected was 231 people. The data was processed using the Lisrel Structural Equation Model (SEM) to test the existing models in this study. The results of data processing show that perceived benefits have no influence on online purchase intention and actual purchase. Perceived risk has an influence on online purchase intention. Perceived risk has no effect on trust and actual purchases. Perceived ease of use has no effect on trust and online purchase intention. Trust has no influence on the actual purchase. Online purchase intention has a negative influence on actual purchases.
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Pinsuwan, Ammaraporn, Suntaree Suwonsichon, Penkwan Chompreeda e Witoon Prinyawiwatkul. "Sensory Drivers of Consumer Acceptance, Purchase Intent and Emotions toward Brewed Black Coffee". Foods 11, n. 2 (11 gennaio 2022): 180. http://dx.doi.org/10.3390/foods11020180.
Abstract (sommario):
The link between coffee aroma/flavor and elicited emotions remains underexplored. This research identified key sensory characteristics of brewed black coffee that affected acceptance, purchase intent and emotions for Thai consumers. Eight Arabica coffee samples were evaluated by eight trained descriptive panelists for intensities of 26 sensory attributes and by 100 brewed black coffee users for acceptance, purchase intent and emotions. Results showed that the samples exhibited a wide range of sensory characteristics, and large differences were mainly described by the attributes coffee identity (coffee ID), roasted, bitter taste, balance/blended and fullness. Differences also existed among the samples for overall liking, purchase intent and most emotion terms. Partial least square regression analysis revealed that liking, purchase intent and positive emotions, such as active, alert, awake, energetic, enthusiastic, feel good, happy, jump start, impressed, pleased, refreshed and vigorous were driven by coffee ID, roasted, ashy, pipe tobacco, bitter taste, rubber, overall sweet, balanced/blended, fullness and longevity. Contrarily, sour aromatic, sour taste, fruity, woody, musty/earthy, musty/dusty and molasses decreased liking, purchase intent and positive emotions, and stimulated negative emotions, such as disappointed, grouchy and unfulfilled. This information could be useful for creating or modifying the sensory profile of brewed black coffee to increase consumer acceptance.
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Cordova, Wilson. "INVESTIGATING THE INFLUENCE OF INSTAGRAM MARKETING ON MILLENNIAL PURCHASE DECISIONS". EUrASEANs: journal on global socio-economic dynamics, n. 2(45) (30 marzo 2024): 262–70. http://dx.doi.org/10.35678/2539-5645.2(45).2024.262-270.
Abstract (sommario):
The effects of Instagram on the consumption intent of Filipino millennials aged 27 to 42 who live in Manila are being quantitatively studied; they have been active online users. Through online surveys in 2020 and 2021, research focuses on how people use and like it and their role in online influence. The Likert-scale survey instrument was employed to conduct the reliability analysis, which confirmed the consistency of parameters such as customer trust and choices made by Instagram influencers. Regression analysis derives the most important predictors by identifying the respective significant predictors represented by the social influence of peers, trust, and security, which positively contribute to purchase intent, while endorsement by Instagram influencers has a negative impact on purchase intent. The research addresses millennial shopping habits on Instagram, offering marketers invaluable information in the dynamic realm of social media.
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Grewal, Lauren, Andrew T. Stephen e Nicole Verrochi Coleman. "When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest". Journal of Marketing Research 56, n. 2 (14 gennaio 2019): 197–210. http://dx.doi.org/10.1177/0022243718821960.
Abstract (sommario):
Consumers frequently express themselves by posting about products on social media. Because consumers can use physical products to signal their identities, posting about products on social media may be a way for consumers to virtually signal identity. The authors propose that there are conditions in which this action can paradoxically reduce a consumer’s subsequent purchase intentions. Five experiments demonstrate that posting products on social media that are framed as being identity-relevant can reduce a consumer’s subsequent purchase intentions for the same and similar products, as this action allows consumers to virtually signal their identity, fulfilling identity-signaling needs. Fortunately for retailers, the authors suggest theoretically and managerially relevant moderators that attenuate this negative effect on intent to purchase. These findings have important implications for how firms can conduct social media marketing to minimize negative purchase outcomes.
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Hoque, Mohammed Ziaul, e Md Nurul Alam. "Consumers' knowledge discrepancy and confusion in intent to purchase farmed fish". British Food Journal 122, n. 11 (4 maggio 2020): 3567–83. http://dx.doi.org/10.1108/bfj-01-2019-0021.
Abstract (sommario):
PurposeThe purpose of the paper is to examine the influence of consumers' perceived knowledge, knowledge discrepancy and confusion on the intention to purchase farmed fish (FF) via a survey design regarding perceptions, buying and consumption practices of urban households in Chittagong, Bangladesh.Design/methodology/approachThe samples of 498 households were selected from a stratified cluster from the Chittagong city and were interviewed using a structured questionnaire. The data have been analysed using exploratory factor analysis and structural equation modelling.FindingsThe results show that consumers' subjective knowledge (SK) is significant for purchase intention whereas objective knowledge (OK) is not. Again, consumers' SK, OK, knowledge discrepancy and confusion have no influence in forming consumers' attitude towards FF. However, consumers who overestimate their actual level of knowledge hold negative attitude towards FF and vice versa. Furthermore, consumers' OK affects their confusion inversely although it does not influence the purchase intention significantly.Practical implicationsIf the marketers can frame a more engaging means of communication and knowledge enhancement plan, consumers' attitude and purchase intention regarding FF will be signified.Originality/valueThis is the first study that fundamentally contributes to the scientific research in that it measures the knowledge discrepancy of consumers regarding FF. In addition, this study substantiates that low objective knowledge leads to confusing consumers at the time of purchasing. The effect of overestimating the level of knowledge as well as underestimating the level of knowledge in explaining the purchase intention of FF would be a supplementary addition.
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Gurdian, Cristhiam E., Damir D. Torrico, Bin Li, Georgianna Tuuri e Witoon Prinyawiwatkul. "Effect of Informed Conditions on Sensory Expectations and Actual Perceptions: A Case of Chocolate Brownies Containing Edible-Cricket Protein". Foods 10, n. 7 (25 giugno 2021): 1480. http://dx.doi.org/10.3390/foods10071480.
Abstract (sommario):
Currently, many consumers are reluctant to consume edible-cricket protein (ECP). Chocolate brownie (CB) formulations without (WO) and with (W) 6%w/w ECP (CBWO and CBW, respectively) were presented under two informed conditions: formulated without ECP (ECP−) and formulated with ECP+benefits (ECP+). CBWO− (CBWO presented with the “ECP−” claim), CBWO+ (CBWO presented with the “ECP+” claim), CBW− (CBW presented with the “ECP−” claim), and CBW+ (CBW presented with the “ECP+” claim) were evaluated by 210 consumers for expected and actual attribute liking, and after-tasting consumption and purchase intent. Multi-way ANOVA, principal component analysis, and agglomerative clustering examined liking. Cochran-Q tests compared actual-liking profiles, purchase and consumption intent. Before tasting, CBW− obtained the lowest appearance liking, flavor liking was higher for ECP− than for ECP+ for either formulation, and ECP+ decreased aroma and overall liking only for CBWO. After tasting, CBWO had higher liking than CBW (except for aroma) for either informed condition. Regardless of the formulation, ECP− and ECP+ had similar actual liking. Nevertheless, ECP+ prevented negative disconfirmation for both formulations while ECP− decreased texture liking (for CBWO) and all liking (for CBW) upon tasting. Females’ consumption intent was higher for CBWO regardless of the informed condition, but CBW+ achieved a similar purchase intent to CBWO− for both genders.
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Rezeki, Syailendra Reza Irwansyah, Fani Sartika, Tengku Kespandiar, Ita Nurcholifah e Wenny Desty Febrian. "Analysis of The Influence of Brand Image and Negative Electronic Word of Mouth on Repurchase Intention of Ice Cream Aice Consumers". JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) 9, n. 5 (1 ottobre 2023): 2050–54. http://dx.doi.org/10.35870/jemsi.v9i5.1538.
Abstract (sommario):
The development of the internet in Indonesia is becoming increasingly widespread. One of the ice cream companies in Indonesia is experiencing negative electronic word of mouth due to internet developments. This study uses brand image as an intervention to examine the impact of unfavorable electronic word of mouth on repurchase intention. Purposive sampling was used to select 100 respondents and distribute questionnaires to them. Path analysis is the data analysis technique employed. The study's findings indicate that negative online reviews have little bearing on a brand's reputation. Negative online reviews affect consumers' intentions to make new purchases. Repurchase intent is influenced by brand perception. Repurchase intentions are impacted by negative brand perception and electronic word of mouth. By using brand image as an intermediary variable, negative electronic word of mouth has no impact on consumers' intentions to make another purchase.
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Kim, Yeonsoo, e Mary Ann Ferguson. "Are high-fit CSR programs always better? The effects of corporate reputation and CSR fit on stakeholder responses". Corporate Communications: An International Journal 24, n. 3 (5 agosto 2019): 471–98. http://dx.doi.org/10.1108/ccij-05-2018-0061.
Abstract (sommario):
Purpose The purpose of this paper is to examine how corporate reputation interacts with corporate social responsibility (CSR) fit and affects stakeholders’ skeptical attribution (SA) of CSR motives, as well as their attitudes, supportive communication intent and purchase intent. This study proposes that a high-fit CSR program does not necessarily engender more favorable outcomes, nor does it stimulate SA. The study proposes the effects of CSR fit differ by corporate reputation. For bad-reputation companies, low-fit is anticipated to generate more desirable CSR outcomes than high-fit initiatives. Design/methodology/approach Two experiments were conducted. The first experiment employed a randomized 2 (CSR fit: high fit vs low fit) × 2 (good reputation vs bad reputation) × 2 (Industry: food retailing and insurance) full factorial design to examine the suggested hypotheses. The second study employed a randomized 2 (CSR fit: high fit vs low fit) × 2 (good reputation vs bad reputation) full factorial design with consumer samples to replicate the conceptual relationships among variables in the first study. Findings While reputation plays a dominant role in influencing stakeholders’ CSR-related responses across both CSR fit situations, a SA partially mediates the relationship between reputation and stakeholder reactions. CSR fit interacts with reputation, and influences the partial mediation process through SA; under a bad reputation condition, low-fit CSR engenders less SA and results in better stakeholder reactions. A similar tendency was found with supportive communication intent and purchase intent. High-fit CSR initiatives by a negative reputation company engendered the weakest supportive intent and purchase intent. For a reputable company, across both CSR fits, respondents displayed generally very positive attitudes toward, greater intent to support, and intent to purchase from the company. Originality/value The study findings provide useful and empirically supported logical explanations of why high-fit CSR programs sometimes cause backlash effects, despite the general consensus that such initiatives generate positive outcomes. This study offers an alternative and more relevant perspective to conceptualize the complexity of anticipating CSR outcomes.
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Quevedo-Silva, Filipe, e Jéssica Beatriz Pereira. "Factors Affecting Consumers’ Cultivated Meat Purchase Intentions". Sustainability 14, n. 19 (30 settembre 2022): 12501. http://dx.doi.org/10.3390/su141912501.
Abstract (sommario):
Cultivated meat is an innovative product that promises to provide a consumption experience and nutritional value equivalent to conventional meat, with significantly lower negative impacts. The aim of this study is to analyze the factors that influence the purchase intention of cultivated meat. A quantitative study was conducted with 304 Brazilian consumers. The data were analyzed using structural equation modeling. The study proposed a purchase intention model with aspects related to clean production, animal welfare, food safety, naturalness and the moderating effect of food neophobia. The results showed that clean production and food safety had a positive relationship with the intention to purchase cultivated meat. The naturalness of food, on the other hand, had a negative relationship with purchase intent. Furthermore, the higher the level of food neophobia, the less important the influence of clean production became with regard to cultivated meat purchase intentions.
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Vu, Van Hieu, Thi Huong Ly Nguyen, Thi Liem Nguyen e Thi Mai Le. "Examination of Online Purchase Intention towards Air-conditioner". Asian Journal of Economics, Business and Accounting 24, n. 5 (12 marzo 2024): 12–21. http://dx.doi.org/10.9734/ajeba/2024/v24i51288.
Abstract (sommario):
Aims: E-commerce allows businesses to expand their reach and provides customers with a convenient method to shop at any time, from any location. In recent years, Vietnam's online retail sector has expanded rapidly, but the market for air conditioners has lagged behind. It is important for businesses in the air-conditioner (AC) market to identify what factors influence consumers' intention to purchase air conditioners online.
Methodology: Regression analysis was conducted from data collected from 412 end-users in Vietnam to identify the primary factors that influence the online purchase intent of AC consumers by using SPSS version 22.
Results: In order of importance, the results indicate that perceived utility (PU), E-shopping quality (ESP), and sales policy (SP) positively influence online purchase intention. The remaining two variables Price sensitivity (PS) and Perceived risk (PR) have a substantial negative effect on AC consumers' online purchase intent.
Conclusion: These results provide retailers and AC brands with valuable guidance as they formulate a strategy to increase AC's online sales in Vietnam strategy to expand Internet sales for AC in Vietnam.
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Kim, Eunjin (Anna), Heather Shoenberger e Yuan Sun. "Living in a Material World: Sponsored Instagram Posts and the Role of Materialism, Hedonic Enjoyment, Perceived Trust, and Need to Belong". Social Media + Society 7, n. 3 (luglio 2021): 205630512110383. http://dx.doi.org/10.1177/20563051211038306.
Abstract (sommario):
Previous studies have mainly demonstrated negative consequences for content labeled as sponsored. Despite this, recent industry findings indicate a growing trend for sponsored content on social media. In addition, an increasing number of users suggest that such paid content would increase their likelihood of purchasing items from social media. Nonetheless, little attention has been paid to what drives consumers’ purchase intention and engagement with sponsored content with a clear disclaimer such as “Paid Partnership.” Therefore, the present research seeks to provide insights into what drives consumer engagement and purchase intention with sponsored content and when and why such effects are observed. Conducted with an online survey, the results showed that individuals with high materialism showed greater purchase intent and higher engagement with sponsored content through hedonic enjoyment. The results also showed that the mediating role of hedonic engagement for the positive effect of materialism on purchase intent was only significant under high influencer trust. Furthermore, the mediating role of hedonic enjoyment was amplified when the need to belong was high.
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Akdogan, M. Sukru, Sevki Ozgener, Metin Kaplan e Aysen Coskun. "THE EFFECTS OF CONSUMER ETHNOCENTRISM AND CONSUMER ANIMOSITY ON THE RE-PURCHASE INTENT: THE MODERATING ROLE OF CONSUMER LOYALTY". EMAJ: Emerging Markets Journal 2, n. 1 (29 gennaio 2012): 1–12. http://dx.doi.org/10.5195/emaj.2012.15.
Abstract (sommario):
With the growth of international trade and travel, consumers are increasingly confronted with foreign products and services. But some negative attitudes towards foreign products can arise from several factors such as previous or ongoing political, military, economic, or diplomatic events. Thus, both consumer ethnocentrism and consumer animosity have become important constructs in marketing. The purpose of this study is to investigate whether consumer ethnocentrism and consumer animosity affect repurchase intent towards U.S. products and whether this impact is moderated by customer loyalty. The findings of the research indicate that consumer ethnocentrism increases consumer animosity for the sampling. The present study also denotes that both consumer ethnocentrism and animosity have a negative impact on repurchase intent toward U.S. products in Turkey. According to the results of regression analyses, customer loyalty may not be an important moderating factor between consumers’ animosity and repurchase intent toward U.S. products. However, customer loyalty moderated the relationship between consumer ethnocentrism and repurchase intent toward U.S. products. Further implications for Turkish consumers in supermarkets in the province of Nevşehir are discussed. The value of future research is also acknowledged
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Kim, Byoung Su, Jung Min Lee e Sungkwan An. "Effect of Online Cosmetics Information on Brand Trust and Continuous Purchasing Intentions Online". Asian Journal of Beauty and Cosmetology 19, n. 3 (30 settembre 2021): 395–408. http://dx.doi.org/10.20402/ajbc.2021.0188.
Abstract (sommario):
Purpose: This study aims to analyze the impact of online cosmetics information, brand trust, and continuous purchasing behavior through in-depth research between brands, including purchase intentions and changes in perception of online shopping for cosmetics brands.Methods: A total of 1,300 surveys were distributed online in the last six months, excluding unfaithful respondents and missing values, and statistical processing was conducted using the IBM Statistical Package for the Social Science (SPSS) 22.0 and Amos 21.0.Results: This study analyzed the relationship between eight variables of reliability, positive emotion, negative emotion, purchase credibility, purchase intent, brand attitude, brand information, and information credibility. The results indicated that the higher the positive emotion, the higher the brand information, purchase intention, information reliability, purchase reliability, and brand attitude. Findings also suggested that the higher the negative emotion, the lower the intention of purchase, information reliability, purchase reliability, and brand attitude. The most influential factor of negative emotion was information reliability. The results of the reliability analysis demonstrated that higher reliability increased brand information, purchase intention, information reliability, purchase reliability, and brand attitude; reliability had the greatest impact on information reliability.Conclusion: When providing online cosmetics brand information, marketers need to strategize regarding brand advertising considering the online and mobile environment and user characteristics, actively proposing and managing contents and advertising that can effectively deliver the main ingredients and effects of non-advertising brand products and continuously provide objective and reliable cosmetics brand information.
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Aleman, Ricardo S., Jhunior Marcia, Shirin Kazemzadeh Pournaki, Isabel Borrás-Linares, Jesus Lozano-Sanchez e Ismael Montero Fernandez. "Formulation of Protein-Rich Chocolate Chip Cookies Using Cricket (Acheta domesticus) Powder". Foods 11, n. 20 (20 ottobre 2022): 3275. http://dx.doi.org/10.3390/foods11203275.
Abstract (sommario):
In the Western world, the successful introduction of insect consumption may need awareness of insect ingredient benefits, and consumers’ anticipation of insect-based foods with sensory quality is crucial. The objective of this study was to develop protein-rich nutritional chocolate chip cookies (CCC) from cricket powder (CP) and analyze their physicochemical, liking, emotions, purchase intent, and sensory properties. The CP additions levels were 0%, 5%, 7.5%, and 10%. Chemical composition, physicochemical, and functional properties were analyzed using individual and mixed CP and wheat flour (WF). The proximate composition of CP mainly consisted of ash (3.9%), fat (13.4%), and protein (60.7%). In vitro protein digestibility of CP was 85.7%, whereas the essential amino acid score was 0.82. The CP inclusion significantly impacted the WF functional and rheological properties in all given incorporation levels in flour blends and doughs. The incorporation of CP produced darker and softer CCC, resulting from the effect of the CP protein. Adding 5% of CP did not impact the sensory attributes. Purchase intent and liking improved by using 5% of CP after panelists had revealed the beneficial information regarding CP. Concerning emotion terms, “happy” and “satisfied” significantly decreased while the negative emotion term “disgusted” increased among the highest CP substitute levels (7.5% and 10%) after beneficial information. Overall liking, flavor linking, education, consumption intent, gender, age, and positive emotion term “happy” were significantly assertive predictors affecting purchase intent.
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Manolică, Adriana, Corina-Elena Mititiuc e Teodora Roman. "Negative Brand Names". Review of Economic and Business Studies 11, n. 1 (1 giugno 2018): 31–44. http://dx.doi.org/10.1515/rebs-2018-0063.
Abstract (sommario):
AbstractWe hear more and more often that positive things make our life more beautiful and make us more optimistic. But is it really true? If until a few years ago, the products had usual names, now it is desired for them to have a catchy name that would remain in the memory of the target audience. In this research I have analysed the attitude that young people have towards energy drinks with negative brand names, the impact of these energy drinks on them and also the influence they have on the decisional act of purchase. Among secondary objectives was the establishment of the notoriety of energy drinks that have negative names in the case of young people. Another secondary objective consisted in the comparative analysis of the impact that energy drinks with negative names have on men and women. Also, for the determination of the attitude that young people have towards energy drinks with negative names, it was necessary to get one at the time the feelings, the conviction offered by these energizers and also the intent of buying them among young people.
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Hsu, Chiehwen, Yeshwant Raj e Bob Sandy. "Music Streaming Characteristics and Consumption Emotion as Determinants of Consumer Satisfaction and Purchase Intention". Contemporary Management Research 17, n. 3 (1 settembre 2021): 157–88. http://dx.doi.org/10.7903/cmr.20647.
Abstract (sommario):
The present study analyzes consumers perceptions of music streaming and how such perceptions might influence customers brand loyalty and purchase intent. The competitive advantages of music streaming, widely known for its cost-saving measures, ease of use, and worldwide accessibility, are carefully reviewed herein. The S-O-R Theory commonly employed in psychology studies is applied in this study to explain the relationship between the product characteristics of streaming music (e.g., price, content quality, functionality, convenience, and design) and consumer behavior as seen by consumption emotions. This relationship is viewed as either positive or negative in consumer satisfaction and purchase intention. The data were collected through an online web-based survey questionnaire. One thousand seven (1007) subjects from Indonesia completed the survey. The Structured Equation Modeling (SEM) was used to examine the relationship among product attributes, consumer satisfaction, and purchase intention. Our study findings revealed a strong association between emotion and particular product characteristics, whereby a positive emotion exists across all product characteristics in music streaming services. The design variable is the most popular function of all music streaming services product attributes. Our findings suggest that either positive or negative emotions may predict the functionality constructions in comparison with previous research results. On the other hand, the findings of the present study suggest that only positive emotions can influence the satisfaction level of consumers and, in turn, affect the consumers purchasing intent
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Irnawati, Dwi, e Reza Anggapratama. "Pengaruh Keadilan Distributif, Keadilan Prosedural, Keadilan Interaksional, Persepsi Nilai, Terhadap Kepuasan dan Respon Positif Pelanggan Superindo Bojonegoro". Ekonomis: Journal of Economics and Business 7, n. 2 (11 settembre 2023): 963. http://dx.doi.org/10.33087/ekonomis.v7i2.1196.
Abstract (sommario):
Service is the most important thing that customers need to be satisfied. If the customer is satisfied then the customer will give a positive response to the company, otherwise if the customer is not satisfied then the customer will give a negative response to the company. The purpose of this study is to empirically examine the effect of Distributive Justice, Procedural Justice, Interactional Justice and Value Perception on satisfaction and its effect on positive response by Superindo Bojonegoro customers. In this study, primary data were used with survey and questionnaire methods. In this study, 241 Superindo customers in Bojonegoro. This study used endogenous variables namely perceived value and fairness, and exogenous variables namely satisfaction, Customer Citizenship Behavior (CCB), and repeat purchase intent. The processed PLS 7.0 curve shows that value perception has a clear positive effect on CCB and customer satisfaction, and the fairness dimension has a clear positive effect on satisfaction, in addition satisfaction has a positive effect on CCB and repeat purchase intent. These results explain that satisfaction is strongly influenced by the company's services, including corporate fairness and perceived value of customers.
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Kamboh, Aamir Zamir, e Ahsan Mehmood. "Factors influencing the Buying intention toward paid mobile application; a mediating moderator approach". Reviews of Management Sciences 2, n. 1 (14 novembre 2020): 24–33. http://dx.doi.org/10.53909/rms.02.01.041.
Abstract (sommario):
Although there is supposed to be tremendous growth potential for paying for app obtaining besides the mobile game industry, there is slight understanding of what drives game thespians to make such acquisitions. The model was tested using a questioner to gather data for the Pakistan game societies. Using free edition of the paid mobile app, 310 replied with data collection. Multiple regressions were used for study model evaluation. The results show that satisfaction with mobile games substantially affects a player's intention to make paid games to buy. The supposed spirited values (regularity, flow, touch, and accomplishment) have a significant effect on all players' enjoyment but fail to have a significant impact on the buying intent. Satisfaction has been found to have a partial effect on a performer's intent to pay app. Moderating effect of the negative results on the willingness to purchase pay apps from high price. Our study revealed higher purchase prices which decreased customer satisfaction. This study gives a deeper understanding of how values promote enjoyment among all players in the game, and paying players' buying intentions. We also have further insight into marketing campaigns for mobile game applications.
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MAÇADA, ANTONIO CARLOS GASTAUD, RAFAEL ALFONSO BRINKHUES e JOSÉ CARLOS DA SILVA FREITAS JUNIOR. "INFORMATION MANAGEMENT CAPABILITY AND BIG DATA STRATEGY IMPLEMENTATION". Revista de Administração de Empresas 59, n. 6 (dicembre 2019): 379–88. http://dx.doi.org/10.1590/s0034-759020190604.
Abstract (sommario):
ABSTRACT Firms are increasingly interested in developing Big Data strategies. However, the expectation of the value of these benefits and of the costs involved in acquiring or developing these solutions are not homogeneous for all firms, which generates competitive imperfections in the market for strategic resources. Information Management Capability (IMC) aims to provide the required unique insights for successful Big Data strategies. This study analyzes IMC as an imperfection agent in the market for strategic Big Data resources. The hypotheses were tested using a survey of 101 respondents and analyzed with SEM-PLS. The results indicate the positive influence of IMC on value expectation and a negative effect on cost expectation. Cost expectation inversely affects the intent to purchase or develop the resources to implement Big Data strategies. Value expectation has a positive effect on both intents.
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BALLCO, Petjon, Miguel I. GOMEZ e Azucena GRACIA. "Consumers’ acceptability and sensory evaluation of a traditional local fresh potato variety". Spanish Journal of Agricultural Research 21, n. 2 (11 maggio 2023): e0105. http://dx.doi.org/10.5424/sjar/2023212-20076.
Abstract (sommario):
Aim of study: This research explores consumers’ acceptance and sensory evaluation, and measures the willingness to pay (WTP) for the most important attributes of a locally grown fresh potato variety.
Area of study: Aragon, Spain.
Material and methods: Data were collected from two experiments. Experiment 1 (shopping stage) explored the product positioning and reveals consumers’ acceptance using three measurements: visual appearance rating, purchase intent, and WTP. Experiment 2 (consumption stage) corresponds to a sensory ranking task (e.g., taste, smell, texture) conducted at home once the local potato was fried.
Main results: Consumers positively valued the visual appearance and were willing to purchase the local potato. The higher the ratings of visual appearance, the higher the consumers’ intention to purchase the product. Women and participants who purchased food from supermarkets were more likely to buy the local potato. Conversely, consumers over 55 years old and those who belong to a lower level of household monthly income were willing to pay less for the local potato. After tasting, the participants’ rating of the product remained unchanged; however, there was a negative rating of the odor once the local potato was fried.
Research highlights: Potato producers and vendors should consider that consumers associate the local origin label with observable (e.g., appearance of color, shape) and unobservable (e.g., taste, smell, texture) attributes. Therefore, in addition to promoting the local origin and the benefits of purchasing and consuming local food, further consideration should be given to featuring physical quality aspects such as the sensory properties of the food that are important to consumers.
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Mainardes, Emerson Wagner, Diana Von Borell de Araujo, Sarah Lasso e Daniel Modenesi Andrade. "Influences on the intention to buy organic food in an emerging market". Marketing Intelligence & Planning 35, n. 7 (2 ottobre 2017): 858–76. http://dx.doi.org/10.1108/mip-04-2017-0067.
Abstract (sommario):
Purpose The purpose of this paper is to investigate the relationship between personal values and attitudes in an emerging market. And the authors verified whether the attitude plays a mediating role between personal values and the intention to purchase these products in the same market. Design/methodology/approach Two surveys were conducted with consumers of organic food in Brazil. The first study was conducted at two organic products fairs and obtained 385 responses. The second study was conducted on the internet and obtained 270 responses. The Portrait Values Questionnaire 21, plus attitude scales and purchase intent regarding organic food, was used. Data were analysed using structural equation modelling. Findings Significant relationships were found between personal values, such as openness to change (positive influence), conservation (positive), self-promotion (positive) and self-transcendence (negative). Significant relationships were also found between three personal values and the purchase intention of organic food (conservation – positive, self-promotion – positive and self-transcendence – negative), with all of them being mediated by attitude. The effect of openness to change on purchase intention was indirect, being mediated by attitude. Originality/value The authors noticed two theoretical gaps. The first involves the need to explore the attitude as a mediator in the relationship between the human values proposed by Schwartz (1992, 1994) and the intention to purchase organic food. Another perceived gap was pointed out by Steenkamp et al. (1999), Burgess and Steenkamp (2006) and Sheth (2011). These authors argue that consumption is different in emerging markets to that in more mature markets. This limits the ability to generalise consumer studies conducted in developed countries. This reasoning also applies to organic food.
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Zhang, Mengyuan, Zhongyi Zhang, Junfeng Chen, Giuseppe T. Cirella e Yi Xie. "Understanding and Mitigating the Purchase Intention of Medicines Containing Saiga Antelope Horn among Chinese Residents: An Analysis of Influencing Factors". Diversity 16, n. 1 (12 gennaio 2024): 49. http://dx.doi.org/10.3390/d16010049.
Abstract (sommario):
The unsustainable demand for wildlife and its derivatives poses a threat to global biodiversity, requiring attention and intervention. This study investigates the intent to purchase medicines containing saiga antelope horn among respondents in China. Drawing on an expanded theoretical framework rooted in a planned behavior model, and analyzing 576 valid data points collected through online research, this paper employs a structural equation model to consider influencing factors across six dimensions: attitude, subjective norm, perceived behavioral control, consumption experience, protective cognitive level, and personal characteristics. The findings reveal that 31.25% of respondents harbor a positive purchase intention toward medicines containing saiga antelope horn. Additionally, attitude, subjective norm, perceived behavioral control, and consumption experience exhibit positive associations with the purchase intention, while the protective cognitive level demonstrates a negative impact. A significant gender gap was identified, with women displaying a greater inclination to purchase compared to men. To support the global conservation efforts of the saiga antelope, this paper advocates for strategic interventions. Recommendations include reinforcing public science education, fostering awareness, advancing the research and development of alternative medicines, strengthening internal market controls, and employing targeted marketing strategies to shift consumer preferences. These measures collectively contribute to a holistic approach aimed at reducing the demand for wildlife products and safeguarding the saiga antelope population.
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Lu, Feng. "Online shopping consumer perception analysis and future network security service technology using logistic regression model". PeerJ Computer Science 10 (15 gennaio 2024): e1777. http://dx.doi.org/10.7717/peerj-cs.1777.
Abstract (sommario):
In order to understand consumer perception, reduce risks in online shopping, and maintain online security, this study employs data envelopment analysis (DEA) to confirm the relationship between evaluation and stimuli. It establishes a model of stimuli-organism response and uses regression analysis to explore the relationships among negative online shopping evaluations, consumer perception of risk, and consumer behavior. This study employs attribution theory to analyze the impact of evaluations on consumer behavior and assesses the role of perceived risk as a mediator. The independent variable is negative comments, the dependent variable is consumer behavior, and logistic regression is used to empirically analyze the factors influencing online shopping security. The results indicate a positive correlation between the number of negative comments and consumers’ delayed purchase behavior, with a correlation coefficient of 41%. The intensity of negative comments significantly impacts consumers’ refusal to make a purchase, with a correlation coefficient of 38%. The length of negative comments substantially influences consumers’ opposition to purchasing, also with a correlation coefficient of 38%. There is a close relationship between perceived risk and consumers’ delayed shopping behavior and the number of negative comments, with 41% and 4% correlation coefficients, respectively. Perceived risk has a relatively smaller impact on consumers’ opposition to purchase behavior, with a correlation coefficient of 27%. The length, intensity, and number of negative comments are correlated with consumers’ opposition, refusal, and delayed consumption, negatively affecting consumer intent. Additionally, negative comments are related to perceived risk and consumer behavior. Perceived risk causally influences consumer behavior, while the convenience of shopping has a relatively minor impact on online shopping security. Factors like delivery speed, buyer reviews, brand, price, and consumer perception are significantly related to online shopping security. Consumer perception has the most significant impact on online shopping security, balancing secure and fast consumption under the guarantee of user experience. Strengthening consumer perception enhances consumers’ ability to process risk information, helping them better identify risks and avoid using hazardous network software, tools, or technologies, thereby reducing potential online security risks.
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Xie, Linshan. "Using SWOT Analysis to Explore the Element That In-Game Advertising Affect People’s Purchase Intention". BCP Business & Management 43 (24 marzo 2023): 219–25. http://dx.doi.org/10.54691/bcpbm.v43i.4642.
Abstract (sommario):
In-game advertising (IGA) is a relatively new type of advertising that has evolved in recent years. It has received much attention from the advertising sector, and its success may be ascribed to its exceptional delivery effect. This research aimed to discover how IGA influences consumers' purchasing intentions. This article employed the Theory of Planned Behavior (TPB) and the SWOT analysis for further investigation. According to the findings of this study, the pertinence, diversity, and acceptability of commercials by consumers increase people's purchase intention. In contrast, its rigid form, lack of participation, and compulsion would result in consumer loss. Nevertheless, certain methods for improving consumer intent, such as using game avatars as spokespersons for in-game marketing. Nonetheless, a lack of standards and a failure to perform in all areas of the sector have a negative impact on an individual's purchasing intention. As a result, the consumer's mindset influences people's purchase intention when it comes to IGA utilities. The other contributing factors in this and others.
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Liu, Chang, Chetan Sharma, Qiqi Xu, Claudia Gonzalez Viejo, Sigfredo Fuentes e Damir D. Torrico. "Influence of Label Design and Country of Origin Information in Wines on Consumers’ Visual, Sensory, and Emotional Responses". Sensors 22, n. 6 (10 marzo 2022): 2158. http://dx.doi.org/10.3390/s22062158.
Abstract (sommario):
This study aimed to evaluate the influence of origin information on Pinot Noir wine labels using eye-tracking and its associations with purchase intent, and hedonic and subconscious emotional responses. Two studies were carried out on untrained university staff and students aged 20–60 years old. Study 1 was conducted to assess consumers’ (n = 55; 55% males, and 45% females) self-reported and subconscious responses towards four design labels (with and without New Zealand origin name/script or origin logo) using eye-tracking and video analysis to evaluate emotions of participants. In study 2, participants (n = 72, 56% males, and 44% females) blind-tasted the same wine sample from different labels while recording their self-reported responses. In study 1, no significant differences were found in fixations between origin name/script and origin logo. However, participants paid more attention to the image and the brand name on the wine labels. In study 2, no significant effects on emotional responses were found with or without the origin name/script or logo. Nonetheless, a multiple factor analysis showed either negative or no associations between the baseline (wine with no label) and the samples showing the different labels, even though the taste of the wine samples was the same, which confirmed an influence of the label on the wine appreciation. Among results from studies 1 and 2, origin information affected the purchase intent and hedonic responses marginally. These findings can be used to design wine labels for e-commerce.
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Loudiyi, Hatim, Youssef Chetioui e Hind Lebdaoui. "Economics of Electric Vehicle Adoption: An Integrated Framework for Investigating the Antecedents of Perceived Value and Purchase Intent". International Journal of Economics and Financial Issues 12, n. 5 (19 settembre 2022): 29–38. http://dx.doi.org/10.32479/ijefi.13328.
Abstract (sommario):
Due to political instabilities, limited non-renewable resources and international conflicts, the energy industry has been subject to high volatilities in the last few years. This had negative effects on many developing economies, namely those importing most of their energy needs from other countries (i.e., Morocco). More recently, the high increases in energy prices have renewed interests and discussions related to the adoption of electric vehicles. The current study aims to examine Moroccan consumers’ perceptions and intentions to use electric cars (EV), an era marked by increasing cost of gasoline and other energy sources. Our study proposes an integrated model combining both contextual and technological factors that influence Moroccan consumer’s Perceived value and purchasing intention of electric vehicles. Data was collected using a self-administered questionnaire from 203 Moroccan respondents and the findings were analyzed using the partial least squares (PLS) technique. Our findings convey that Environmental responsibility and Policy incentives positively influence EV perceived value, while Environmental responsibility, Policy incentives, and perceived value positively influenced purchasing intention.
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Thomas, Rodney W., Jessica L. Robinson, Jessica L. Darby, Scott Cox e Donnie F. Williams. "An experimental test of green management information system effects on carrier selection: weigh station and tollbooth bypass technology adoption". Journal of Transportation Management 29, n. 2 (1 novembre 2019): 7–22. http://dx.doi.org/10.22237/jotm/1572566520.
Abstract (sommario):
In a highly competitive price-driven industry, carriers are continuously searching for opportunities to differentiate their offerings, minimize operational costs, and appeal to shippers. At the same time, environmental sustainability has evolved from being trendy jargon into a requirement for competitive supply chain management. It is at the intersection of these two modern topics that the current study identifies a new carrier selection attribute based on a specialized type of green management information system. We apply social exchange theory to hypothesize carrier price and green technology adoption effects on shipper purchase intent. The hypothesized direct and interaction effects are tested by way of a vignette-based experiment, with a sample of full-time working professionals. The supported hypotheses collectively suggest that the adoption of weigh station and tollbooth bypass technology, as a type of environmentally sustainable information system, positively affects transportation carrier selection and attenuates the negative effect of a carrier’s price on shippers’ purchase intentions. These research findings offer unique theoretical, practical, and policy implications surrounding the trucking carrier selection decision.
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Gurdian, Cristhiam E., Damir D. Torrico, Bin Li, Georgianna Tuuri e Witoon Prinyawiwatkul. "Effect of Disclosed Information on Product Liking, Emotional Profile, and Purchase Intent: A Case of Chocolate Brownies Containing Edible-Cricket Protein". Foods 10, n. 8 (30 luglio 2021): 1769. http://dx.doi.org/10.3390/foods10081769.
Abstract (sommario):
Edible insects, a sustainable and nutritious alternative to conventionally derived proteins, are unfamiliar to Westerners and often associated with negative sentiments. Edible-cricket protein (ECP) added to chocolate brownies (CB) [0% ECP = CBWO (without) vs. 6% w/w ECP = CBW (with)], and disclosed information [no ECP added = (−) vs. ECP with benefits = (+), ECP− and ECP+, respectively] yielded four CB treatments (CBWO−, CBWO+, CBW−, and CBW+). Subjects (n = 112 female and n = 98 male) rated liking, selected emotions before- and after-tasting, and determined consumption (CI) and purchase intent (PI) after tasting. Likings were analyzed with mixed-effects ANOVA and post hoc Tukey’s HSD test. Emotions were evaluated with Cochran’s-Q test and correspondence analysis. Emotions driving or inhibiting overall liking (OL) were assessed with penalty-lift analyses using two-sample t-tests. A random forest algorithm was used to predict PI and estimate variables’ importance. Female’s and male’s expected OL were higher for CBWO− than for CBWO+. Females’ actual OL was higher for CBWO than for CBW regardless of the disclosed information but males’ actual OL was the same across treatments. Females exhibited negative-liking disconfirmation for CBW−. In both tasting conditions, the disclosed information affected treatments’ emotional profiles more than formulation. After-tasting emotions “happy” and “satisfied” were critical predictors of PI.
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Murillo, Silvia, Ryan Ardoin, Evelyn Watts e Witoon Prinyawiwatkul. "Effects of Catfish (Ictalurus punctatus) Bone Powder on Consumers’ Liking, Emotions, and Purchase Intent of Fried Catfish Strips". Foods 11, n. 4 (14 febbraio 2022): 540. http://dx.doi.org/10.3390/foods11040540.
Abstract (sommario):
Catfish are the predominant U.S. aquacultural product. However, byproducts from filleting, including bones that are high in calcium, typically go to waste or are sold as a low-valued feed. This research evaluated the potential use of catfish bone powder (CBP; 21.07% calcium) as a food ingredient. Catfish fillet strips were dredged with a breading mix (CBPM) containing 0% (0CBPM), 10% (10CBPM), and 20% (20CBPM) CBP before frying. Consumers (N = 211) evaluated sensory liking (nine-point hedonic scale) and attribute intensity (JAR scale), emotions (check-all-that-apply), and purchase intent (PI, yes/no) of samples. Color and texture were measured instrumentally. CBP did not show any negative effects on liking scores, although crispiness was scored higher for 20CBPM (mean = 6.88) than 10CBPM (mean = 6.43). Positive emotions were most relevant to CBP-containing samples, with significantly higher rates of adventurous and understanding. Information about calcium fortification using CBP increased PI to 81.04% for the 10CBPM and 83.89% for the 20CBPM samples and showed a greater effect on Latin Americans/Hispanics than U.S. Americans. Consumers were not averse to the consumption of CBP which can contribute to sustainable nutrition through waste reduction. Successful calcium fortification of fried catfish dredged with 20% CBP did not compromise sensory liking and may be feasible in other products.
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Daellenbach, Kate, Rachael Kusel e Michel Rod. "The ties that bind? Online musicians and their fans". Asia Pacific Journal of Marketing and Logistics 27, n. 2 (13 aprile 2015): 168–90. http://dx.doi.org/10.1108/apjml-08-2013-0095.
Abstract (sommario):
Purpose – The purpose of this study is to examine the relationships between musician’s social network sites (SNS), the tie that fans may develop via these sites, and music acquisition, via legal and illegal means. Design/methodology/approach – A quantitative approach was taken, gathering 352 responses from young adults via an online survey. Findings – Perceptions of interactivity and sincerity on musicians’ SNS are found to lead to stronger ties, enhancing the fan’s feeling of closeness to the musician, the fan’s inclination to spread positive word-of-mouth, and the time a fan spends on the site. Pathways are found between the fan activity, sense of closeness and time spent on the SNS. In terms of acquisition, the tie strength indicator of time spent on the SNS holds a positive relationship with purchase intent. While a sense of closeness holds a negative relationship to illegal downloading activity, the fan’s activity recommending the musician has a positive influence on illegal downloading. Research limitations/implications – Limitations of this study include a limited amount of information on the musician and extent of fandom, suggesting future research to tease out the effects of SNS on fans with varying levels of existing commitment to musicians. Practical implications – Stronger ties between fans and musicians may be developed via interactive and sincere SNS. Activities which encourage the fan to give recommendations and spread positive word-of-mouth are especially influential in driving purchase intent. Originality/value – These results provide theoretical and practical implications in relation to how SNS may influence the online fan-celebrity “tie” and music acquisition – three elements which have not to date been examined.
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Tsawaab, Amallia Husnuts. "The Impact of Body Positivity in Fashion Advertising on Customer Perceptions and Purchase Intentions". International Journal of Multidisciplinary: Applied Business and Education Research 4, n. 8 (23 agosto 2023): 2769–84. http://dx.doi.org/10.11594/ijmaber.04.08.10.
Abstract (sommario):
The fashion business is regarded as one of the most important industries in the world and contributes significantly to the world economy’s benefits. In the era of technology, applying the right management techniques for advertising is very important to succeed among commercial competitors in competitive markets. Even though advertising has so many positive effects, it also has a negative side, such as it could create unrealistic beauty and body standards due to the marketers using attractive, slender, and tall models which promotes the ideal body image in culture. The purpose of this research is to determine how impactful body diversity in advertising affects consumers' attitude toward advertisements and their desire to buy clothes, to determine what kind of models to utilize in fashion goods commercials to strengthen consumer perceptions of advertisements and buy intent, and to explore the effects of size inclusivity as the moderating variable of diversity in advertising and attitude toward the advertisements. The methodologies used in this study were qualitative and quantitative. As a result, the purpose of this study is to determine whether or not advertising that promotes body positivity has an impact on how consumers feel about advertisements and their intentions to buy from fashion retailers, which type of model's body, a larger or slimmer one, has a greater effect on the consumer's perception of the advertising and their desire to purchase according to the customer's body type and sizes, and how size inclusivity becomes the moderating variable between advertisements and purchases.
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L, Jayalakshmi. "Fake Review Detection on Using Machine Learning on Online Product Selling Platform". International Journal for Research in Applied Science and Engineering Technology 10, n. 7 (31 luglio 2022): 3592–98. http://dx.doi.org/10.22214/ijraset.2022.45206.
Abstract (sommario):
Abstract: The increasing popularity of online review systems motivates malevolent intent in competing sellers and service providers to manipulate consumers by fabricating product/service reviews. Immoral actors use Sybil accounts, Bot farms, and purchase authentic accounts to promote products and vilify competitors. Facing the continuous advancement of review spamming techniques, more research work is been carried out to assess the approaches explored to date to combat fake reviews, and regroup to define new ones. Fake reviews detection attracts many researchers’ attention due to the negative impacts on the society. Most existing fake reviews detection approaches mainly focus on semantic analysis of review’s contents. This project is aimed at fake review detection in online platform, to prevent damage due to deceptive reviews.We propose a Novel Fake Reviews Detection based on Logistic Regression technique
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Min, Dongwon. "The Influences of Charity and Negative Perception of Production on Purchase Intent toward Luxury brand: Focusing on the Mediating Effect of Guilt Reduction". Journal of Digital Convergence 14, n. 6 (28 giugno 2016): 85–91. http://dx.doi.org/10.14400/jdc.2016.14.6.85.
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Jiang, Ming, Liming Lin, Weiguo Zhang, Weiqing Zhuang, Minghui Jin e Yi Lin. "A Study on the Influencing Factors of Mobile Digital Music Selection in Subhealthy People Based on Perceived Value Theory". Wireless Communications and Mobile Computing 2021 (30 marzo 2021): 1–10. http://dx.doi.org/10.1155/2021/5547044.
Abstract (sommario):
Background. The mode of combining mobile terminals and mobile digital music has gradually entered a bottleneck period while promoting the development of the mobile terminal industry. Proposing personalized solutions for specific groups of people including subhealthy people has become the current direction for the further long-term development of this mode. Understanding the influencing factors that affect subhealthy people’s selection of mobile digital music is an urgent problem that needs to be solved in the development of personalized solutions. Objective. This article analyzes the influencing factors of the purchase intent to buy mobile digital music for subhealthy people and provides suggestions for mobile terminal vendors on how to design personalized solutions for this group of people. Methods. In order to achieve the above goals, this article constructs an influencing factor model based on the theory of perceived value, collects data by means of questionnaires, and uses the method of structural equations to verify the proposed model. Results. The results show that perceived quality, perceived price, social value, and emotional value all have a significant effect on users’ purchase intention. Meanwhile, the conditional value and epistemic value have a negative moderating effect on the relationship between the social value and subhealthy people’s digital music purchase intention but strengthen the positive relationship between the emotional value and subhealthy people’s digital music purchase intention. Conclusions. The analysis shows that mobile terminal vendors should have their own unique attitudes and feelings when designing personalized mobile digital music solutions for subhealthy people, clarify their position, find strategies to improve the experience of subhealthy people, and win the reputation of subhealthy people. Let subhealthy people have a sense of belongingness.
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Alčaković, Slavko, Ana Orlić e Veljko Đurić. "EMOTIONAL CONTEXT AND EFFECTIVENESS OF TV ADVERTISING". Primenjena psihologija 11, n. 2 (25 giugno 2018): 155–70. http://dx.doi.org/10.19090/pp.2018.2.155-170.
Abstract (sommario):
This study examined the impact of emotional context on effectiveness of TV commercials (TVCs). In two experiments, participants were exposed to either emotionally positive or emotionally negative stimuli before watching a TVC. The effectiveness of the TVC was measured by 4 indicators: Ad recall, attitude toward the ad (Aad), attitude toward the brand (Ab), and purchase intent (PI). Results of Experiment 1 revealed that participants who were pre-exposed to a positive emotional context had a more positive Aad, Ab and a higher PI, when compared to those who were pre-exposed to a negative emotional context. Experiment 2 demonstrated that pre-exposure to the positive emotional context was associated with more positive Ab and a higher PI, while preexposure to the negative emotional context led to more negative Aad. In both experiments there was no indication of the influence of the emotional context on Ad recall. However, data from Experiment 2 suggested that both positive and negative emotional contexts positively affected ad recognition, when compared to an emotionally neutral situation. In conclusion, our findings advocate the importance of emotional context in which TVCs are broadcasted to the general public, a fact that has been vastly neglected so far by media planners.
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Lee, Joon Sung, Dae Hee Kwak e David Moore. "Athletes’ Transgressions and Sponsor Evaluations: A Focus on Consumers’ Moral Reasoning Strategies". Journal of Sport Management 29, n. 6 (novembre 2015): 672–87. http://dx.doi.org/10.1123/jsm.2015-0051.
Abstract (sommario):
Marketing managers often face dilemmas when their athlete endorsers are accused of immoral behavior. However, research findings have been equivocal as to whether athletes’ transgressions damage endorsed brand evaluations. Using two experiments, we empirically demonstrate that consumers’ moral reasoning (i.e., moral rationalization, moral coupling, and moral decoupling) has differential effects on evaluations of a transgressor (Study 1). In Study 2, we examine the causal effect of moral reasoning choice on evaluations of the transgressor and the associated brand. Findings show that moral coupling has negative effects on the athlete and brand evaluations, whereas moral decoupling and moral rationalization positively affect brand attitude and purchase intent through positive evaluation of the athlete. Findings from this study provide empirical evidence to explain how and why some consumers continue or discontinue their support for a troubled athlete and associated brand.
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Chonpracha, Pitchayapat, Ryan Ardoin, Yupeng Gao, Pamarin Waimaleongora-ek, Georgianna Tuuri e Witoon Prinyawiwatkul. "Effects of Intrinsic and Extrinsic Visual Cues on Consumer Emotion and Purchase Intent: A Case of Ready-to-Eat Salad". Foods 9, n. 4 (31 marzo 2020): 396. http://dx.doi.org/10.3390/foods9040396.
Abstract (sommario):
With increasing demand for ready-to-eat (RTE) fresh vegetables, it is important to understand how visual information cues, both intrinsic and extrinsic, affect consumer perception of these products. This study developed an emotional and wellness lexicon related to RTE salads. Subsequent questionnaires with images of salads were used to quantify consumer (N = 150) emotional and hedonic perceptions related to green color shade, shape/size of pieces, multicolor scheme, product name, and packaging. The different visual cues significantly impacted emotions and their intensities. Qualitatively, feelings of health and wellness predominated across salad samples. Negative emotions were more influenced by size of piece and green-color (intrinsic), while positive emotions were influenced by viewing salads of multiple colors (intrinsic) and packaging (extrinsic). Pale green salads were generally less liked than darker green ones. Values, in one case, ranged from 4.39 to 7.28 (on a 9-point hedonic scale), but naming the product (“iceberg lettuce”) did raise the lowest score to 5.75. The addition of vegetables with orange and purple colors to the salad mix had a positive impact on the perception of pale green salads. This study demonstrated that intrinsic and extrinsic visual cues significantly influenced consumer emotions, hedonic perception and purchase intent of RTE salads, but the effects of extrinsic cues were generally less prominent.
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Park, Jaram, Meeyoung Cha, Hoh Kim e Jaeseung Jeong. "Managing Bad News in Social Media: A Case Study on Domino’s Pizza Crisis". Proceedings of the International AAAI Conference on Web and Social Media 6, n. 1 (3 agosto 2021): 282–89. http://dx.doi.org/10.1609/icwsm.v6i1.14273.
Abstract (sommario):
Social media has become prominently popular. Tens of millions of users login to social media sites like Twitter to disseminate breaking news and share their opinions and thoughts. For businesses, social media is potentially useful for monitoring the public perception and the social reputation of companies and products. Despite great potential, how bad news about a company influences the public sentiments in social media has not been studied in depth. The aim of this study is to assess people’s sentiments in Twitter upon the spread of two types of information: corporate bad news and a CEO’s apology. We attempted to understand how sentiments on corporate bad news propagate in Twitter and whether any social network feature facilitates its spread. We investigated the Domino’s Pizza crisis in 2009, where bad news spread rapidly through social media followed by an official apology from the company. Our work shows that bad news spreads faster than other types of information, such as an apology, and sparks a great degree of negative sentiments in the network. However, when users converse about bad news repeatedly, their negative sentiments are softened. We discuss various reactions of users towards the bad news in social media such as negative purchase intent.
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Kwak, Dae Hee, Youngbum Kwon e Choonghoon Lim. "Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions". Journal of Product & Brand Management 24, n. 3 (18 maggio 2015): 198–210. http://dx.doi.org/10.1108/jpbm-05-2014-0579.
Abstract (sommario):
Purpose – The purpose of this paper is to gain insight into how consumers value sports team-branded merchandise. Two experiments are conducted to examine the effects of rivalry and team identification on evaluations of licensed product (Study 1). Study 2 examined the effects of team brand cue, team performance priming and product category on licensed product evaluations. Design/methodology/approach – Study 1 (N = 104) examined the effects of team rivalry and team identification on multidimensional product values and purchase intent. In Study 2, a 3 (performance priming: positive/negative/neutral) × 2 (team brand cue: present/absent) × 2 (product category: symbolic/utilitarian) between-subjects design (N = 285) was utilized. Samples were recruited from students and alumni at a large Midwestern university in the USA. A series of multivariate analysis of covariance was conducted to test the proposed hypotheses. Findings – Fans view a product licensed with a rival team’s logo to have significantly less functional, emotional and social value than a product licensed with their favorite team’s logo. Highly identified fans showed greater bias in evaluating the product than less identified fans. Team performance priming also moderated the effect of team brand cues on purchase intentions toward the licensed product. Research limitations/implications – Team identification level accentuates bias in valuations of a licensed product. In addition, better performance of a team further motivates purchase decisions. Use of a collegiate brand in this study limits generalizability of the findings. Practical implications – Practitioners should realize that simple heuristic cues can change consumers’ perceptions of licensed merchandise product values. Originality/value – The current study extends previous research on licensed product valuation by using multidimensional value propositions and a variety of product-related cues.
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Knight, John G., Damien W. Mather e David K. Holdsworth. "Genetically modified crops and country image of food exporting countries". British Food Journal 107, n. 9 (1 settembre 2005): 653–62. http://dx.doi.org/10.1108/00070700510615035.
Abstract (sommario):
PurposeMany countries have held back from planting genetically modified (GM) food crops due to perceived negative reaction in export and domestic markets. Three lines of research have tested the reality of this fear.Design/methodology/approachIn‐depth interviews were conducted in European countries with key companies and organisations in the European food sector. Supermarket intercepts were used to ascertain purchasing intent for products from countries that do or do not produce GM crops. A purchasing experiment was conducted, where cherries labelled as GM, organic or conventional were on sale in a roadside stall.FindingsFood distribution channel members expressed concern about possibility of contamination or mix‐up between GM and non‐GM food. However, presence of GM crops in a country does not cause negative perception of food in general from that country. Approximately 30 per cent of consumers in the purchasing experiment proved willing to purchase GM cherries when there was a defined consumer benefit – either lower price or spray‐free.Practical implicationsCountries that have not yet planted GM food crops need to be cautious about possible negative impacts on channel member perceptions of non‐GM versions of the same crop from the same country. However, planting GM crops does not appear likely to damage the overall reputation of a food‐supplying country. GM applications in non‐food areas seem unlikely to damage perceptions of country image in relation to supply of food products from that country.Originality/valueProvides useful information for those planning to plant GM food crops.
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Gomes, Jairo de Pontes, Salomão Alencar de Farias e Marianny Jessica de Brito Silva. "Sacrifice for (not) buying: how to measure sacrifice in the consumer context". Research, Society and Development 10, n. 13 (19 ottobre 2021): e478101321556. http://dx.doi.org/10.33448/rsd-v10i13.21556.
Abstract (sommario):
This paper describes what the sacrifice is for consumption and proposes a scale to measure the sacrifice for (not) buying products. A multimethod approach was applied to achieve the proposed objectives. Initially, three qualitative studies were carried out (two focus groups and one interview with experts). Then, three quantitative studies were conducted (two online and a survey), and finally, two factorial experiments, 2x2 were developed. The act of sacrifice was understood as an exchange process in which some kind of benefit is sought, a fact that also consolidates the definition of sacrifice presented as the willingness to give up something that has value (monetary or not) in order to obtain some benefit (emotional and/or material) of greater importance. Furthermore, the existence of positive and negative elements in the sacrifice for (not) buying products, described as valence and instrumentality, respectively, was identified. It was also found that different levels of valence and instrumentality affect purchase intent. The elements that comprise the sacrifice for (not) buying products were presented, highlighting a definition that can reduce the doubts about what sacrifice is in the context of consumption, as well as how to measure it.
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Bruni, Adriano Leal, Sérgio Chamadoira Mendonça Silva, Roberto Brazileiro Paixão e Cesar Valentim de Oliveira Júnior. "RESPONSABILIDADE SOCIAL CORPORATIVA, HEDONISMO E RELAÇÕES DE CONSUMO: UM ESTUDO EMPÍRICO NA BAHIA (2008)". Revista de Gestão Social e Ambiental 3, n. 1 (1 aprile 2009): 87–104. http://dx.doi.org/10.24857/rgsa.v3i1.119.
Abstract (sommario):
Este trabalho buscou avaliar as conseqüências da prática ou não de Responsabilidade Social Corporativa, RSC, em aspectos específicos das relações de consumo, como intenção de compra, valor percebido, justiça de preço e benefício percebido. Adicionalmente, buscou avaliar se os efeitos da prática de RSC seriam potencializados em produtos de consumo hedonista. Elaborou-se experimento com 424 consumidores e os resultados obtidos atestaram que a prática de RSC contribuiu para o aumento do beneficio e do valor percebido, além de impactar positivamente no aumento da intenção de compra dos consumidores e da percepção de justiça de preço. A ausência de RSC produziu um impacto negativo ainda maior, reduzindo significativamente os atributos. Os efeitos foram substancialmente potencializados no produto hedonista. Concluiu-se que a adoção de práticas socialmente responsáveis pode representar uma forte vantagem competitiva, além de contribuir diretamente para a melhoria da sociedade.Palavras-chave: Responsabilidade Social Corporativa; Hedonismo; Relações de Consumo.AbstractThis study aimed to evaluate the consequences of the practice or not of Corporate Social Responsibility, CSR, in specific aspects of consumption relations, such as intention to purchase, perceived value, fairness of price and perceived benefit. Additionally, it was evaluated if the effects of the practice of CSR would be enhanced in products of hedonist consumer. An experiment was prepared with 424 consumers and the results showed that the practice of CSR contributed to the increase of the benefits and perceived value, and positively impact on the increasing of the intent of consumers purchase and the perception of the fairness of price. The absence of CSR produced an even greater negative impact by significantly reducing the attributes. The effects were significantly enhanced in the hedonist product. It was concluded that the adoption of socially responsible practices can represent a strong competitive advantage, and contribute directly to the improvement of a better society.Keywords: Corporate Social Responsibility Practices; Hedonism; Consumption Relations.
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Schlegelmilch, Bodo B., Mubbsher Munawar Khan e Joe F. Hair. "Halal endorsements: stirring controversy or gaining new customers?" International Marketing Review 33, n. 1 (8 febbraio 2016): 156–74. http://dx.doi.org/10.1108/imr-07-2014-0253.
Abstract (sommario):
Purpose – Halal food endorsements perceived positively by the focal target group may lead to a negative reaction of consumers that harbor animosity against this target group. For such potentially controversial endorsements, in-group animosity against out-group associated product endorsements could lead to a rejection and even an outspoken disapproval of these food products. The purpose of this paper is to explain what drives in-group reactions to Halal endorsements. Design/methodology/approach – The authors use Social Identity Theory and the Social Dominance Theory in explaining animosity toward out-groups and willingness to buy products with Halal endorsements. Specifically, the authors analyze the reaction of more than 800 in-group majority Christians toward out-group minority Muslim directed Halal endorsements. Following the development of hypotheses and a conceptual model, structural equation modeling is used to measure the relationships between the constructs. Findings – Constructs based on Social Dominance Theory and Social Identity Theory predict animosity toward out-group endorsements, but the relationship between Social Dominance Theory and animosity is much stronger. Animosity is a mediator between these two constructs and willingness to purchase products with out-group focussed endorsements (Halal). Research limitations/implications – The research has been conducted in one particular country (Austria) and focusses on a specific type of controversial endorsement, namely a religious (Halal) endorsement. Other research contexts (i.e. other countries and/or different types of controversial endorsements) should be used to widen the empirical base and validate the findings. Practical implications – Marketers should be aware of a possible negative impact of out-group focussed endorsements. In particular, they should be cognizant that racism and ethnocentrism prevailing in a society could reduce the purchase intent of in-groups. Social implications – Efforts are required to combat the drivers of animosity between in-groups and out-groups. This paper provides insights on how this may be achieved. Originality/value – This study focusses on a hitherto neglected phenomenon, i.e. controversial endorsements. It uses two alternative theories and advances the understanding of the role of animosity in a domestic consumer setting; an issue that has nearly exclusively been discussed with regard to cross-border purchasing.
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Alnasser, Aroub, e Nsreen Musallat. "Food Sustainability Knowledge among Saudis: Towards the Goals of Saudi Vision 2030". Sustainability 14, n. 18 (11 settembre 2022): 11398. http://dx.doi.org/10.3390/su141811398.
Abstract (sommario):
The diffusion and transmission of sustainability principles may help bridge the gap between current awareness and practices and the goals of Vision 2030 and similar initiatives. Vision 2030 is a plan in progress for Saudi Arabia in alignment with the United Nations Development Program, based on building a sustainable future that will affect all sectors of society, from policy development and investment to planning and infrastructure. The objectives of these programs might be achievable if the balance of human and environmental needs is met and consumers are sufficiently aware of the ecological impacts of food production. This study aims to provide insights into food-sustainability knowledge and the threshold and motivating factors behind consumer behavioral change, specifically in the context of Vision 2030. Using convenience sampling, a cross-sectional questionnaire survey was conducted using a non-probability convenience sampling method among 398 Saudi nationals over 18 (men, 37%; women, 62%). Among other findings, the results point to a limited awareness of food sustainability or a comprehensive understanding of the negative environmental impact of food production. They suggest that it may be beneficial to consider public informational strategies to focus on the concepts of food sustainability. Finally, although there may be the intent or indication to purchase and adopt sustainable buying habits, there may be barriers to purchasing sustainable food products.
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Mehta, Annu, Chetan Sharma, Madhuri Kanala, Mishika Thakur, Roland Harrison e Damir Dennis Torrico. "Self-Reported Emotions and Facial Expressions on Consumer Acceptability: A Study Using Energy Drinks". Foods 10, n. 2 (4 febbraio 2021): 330. http://dx.doi.org/10.3390/foods10020330.
Abstract (sommario):
Emotional responses elicited by foods are of great interest for new product developers and marketing professionals, as consumer acceptance proved to be linked to the emotions generated by the product in the consumers. An emotional measurement is generally considered an appropriate tool to differentiate between the products of similar nutritional value, flavour, liking and packaging. Novel methods used to measure emotions include self-reporting verbal and visual measurements, and facial expression techniques. This study aimed to evaluate the explicit and implicit emotional response elicited during the tasting of two different brands (A and B) of energy drinks. The explicit response of consumers was assessed using liking (nine-point hedonic scale), and emotions (EsSense Profile®—Check-All-That-Apply questionnaire), and implicit emotional responses were evaluated by studying facial expressions using the Affectiva Affdex® software. The familiarity of the product and purchase intent were also assessed during the study. The hedonic rating shows a significant difference in liking between the two brands of energy drink during the tasting session. For the explicit emotional responses, participants elicited more positive emotions than the negative emotions for both energy drinks. However, participants expressed “happy”, “active” and “eager” emotions more frequently for energy drink A. On the other hand, the implicit emotional responses through facial expressions indicated a high level of involvement of the participants with energy drink B as compared to energy drink A. The study showed that overall liking and the explicit and implicit emotional measurements are weakly to moderately correlated.
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Souiden, Nizar, Riadh Ladhari e Liu Chang. "Chinese perception and willingness to buy Taiwanese brands". Asia Pacific Journal of Marketing and Logistics 30, n. 4 (10 settembre 2018): 816–36. http://dx.doi.org/10.1108/apjml-09-2017-0203.
Abstract (sommario):
Purpose The purpose of this paper is to examine ethnocentrism and animosity in a special context of two societies that share cultural, historical, ethnic and geographical characteristics. In particular, it first investigates the relationships between Chinese ethnocentrism and animosity toward Taiwan, and then it examines the impact of these two factors on the Chinese perception of Taiwanese brand quality and their purchase intent. Design/methodology/approach Based on a sample of 605 respondents from China, data were analyzed by structural equation modeling. Findings The results show that although Chinese animosity toward Taiwan is moderate, it is significantly driven by ethnocentrism, which has a significant and negative effect on willingness to buy, but not on the perception of Taiwanese brand quality. The Chinese animosity toward Taiwan, however, has negative and significant effects on their perception of Taiwanese brand quality and their intention of purchasing Taiwanese brands. Research limitations/implications The immense size of the country has impeded the representativeness of the authors’ sample and the generalizability of the results. Also, the study covers only one type of product. Practical implications Forming partnerships with local Chinese businesses and developing strong ties with local communities could be considered as a solution to minimize or circumvent the effect of animosity and might help foreign companies appear more “local.” Originality/value In contrast to past studies that investigated ethnocentrism and animosity in the context of countries presenting several differences (e.g. China vs USA), this study investigates the effect of ethnocentrism and animosity in the context of two countries (China and Taiwan) that share cultural, historical, ethnic and geographic characteristics. Despite the strong ties between the two countries, the Chinese have a certain animosity, though moderate, toward Taiwan and consequently are less inclined to buy Taiwanese brands. This implies that Chinese animosity toward a country may be toned down or pronounced, depending on whether they have strong or weak ties with that country.