Letteratura scientifica selezionata sul tema "Negative purchase intent"
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Articoli di riviste sul tema "Negative purchase intent":
Han, Jung Ah, Elea McDonnell Feit e Shuba Srinivasan. "Can negative buzz increase awareness and purchase intent?" Marketing Letters 31, n. 1 (28 novembre 2019): 89–104. http://dx.doi.org/10.1007/s11002-019-09501-y.
Colicev, Anatoli, Ashwin Malshe, Koen Pauwels e Peter O'Connor. "Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media". Journal of Marketing 82, n. 1 (gennaio 2018): 37–56. http://dx.doi.org/10.1509/jm.16.0055.
Lubis, M. Faisal Ridho, Endang Sulistya Rini e Fadli . "The Effect of Promotion, Perceived Ease of Use, and Perceived Usefulness on Purchase Decisions of Bni Tapcash E-Toll Cards and the Intention to Purchase as an Intervening Variable (Case Study on MKTT Toll Road Users)". International Journal of Research and Review 9, n. 8 (10 agosto 2022): 258–74. http://dx.doi.org/10.52403/ijrr.20220823.
Suzuki, Takashi, Taro Oishi, Hisashi Kurokura e Nobuyuki Yagi. "Which Aspects of Food Value Promote Consumer Purchase Intent after a Disaster? A Case Study of Salmon Products in Disaster-Affected Areas of the Great East Japan Earthquake". Foods 8, n. 1 (4 gennaio 2019): 14. http://dx.doi.org/10.3390/foods8010014.
Syaidatina Aisyah, Nabilla. "Pengaruh Manfaat, Kemudahan Penggunaan, dan Risiko yang Dirasakan Terhadap Keputusan Pembelian Aktual pada Aplikasi Bibit". COMSERVA Indonesian Jurnal of Community Services and Development 2, n. 12 (25 aprile 2023): 2942–51. http://dx.doi.org/10.59141/comserva.v2i12.709.
Pinsuwan, Ammaraporn, Suntaree Suwonsichon, Penkwan Chompreeda e Witoon Prinyawiwatkul. "Sensory Drivers of Consumer Acceptance, Purchase Intent and Emotions toward Brewed Black Coffee". Foods 11, n. 2 (11 gennaio 2022): 180. http://dx.doi.org/10.3390/foods11020180.
Cordova, Wilson. "INVESTIGATING THE INFLUENCE OF INSTAGRAM MARKETING ON MILLENNIAL PURCHASE DECISIONS". EUrASEANs: journal on global socio-economic dynamics, n. 2(45) (30 marzo 2024): 262–70. http://dx.doi.org/10.35678/2539-5645.2(45).2024.262-270.
Grewal, Lauren, Andrew T. Stephen e Nicole Verrochi Coleman. "When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest". Journal of Marketing Research 56, n. 2 (14 gennaio 2019): 197–210. http://dx.doi.org/10.1177/0022243718821960.
Hoque, Mohammed Ziaul, e Md Nurul Alam. "Consumers' knowledge discrepancy and confusion in intent to purchase farmed fish". British Food Journal 122, n. 11 (4 maggio 2020): 3567–83. http://dx.doi.org/10.1108/bfj-01-2019-0021.
Gurdian, Cristhiam E., Damir D. Torrico, Bin Li, Georgianna Tuuri e Witoon Prinyawiwatkul. "Effect of Informed Conditions on Sensory Expectations and Actual Perceptions: A Case of Chocolate Brownies Containing Edible-Cricket Protein". Foods 10, n. 7 (25 giugno 2021): 1480. http://dx.doi.org/10.3390/foods10071480.
Tesi sul tema "Negative purchase intent":
Atouati, Samed. "Du texte aux chiffres : La NLP pour la prédiction des actifs financiers". Electronic Thesis or Diss., Institut polytechnique de Paris, 2022. http://www.theses.fr/2022IPPAT026.
The goal of the thesis is to investigate whether natural language data can be useful in better understanding the relationships between the public and the companies, as well as the public and the stock market price changes. In order to do so, we investigate natural language data derived from various sources: Twitter, company filings, and Reddit. We show case promising results for some sources, while others happen to have limited use as far as stock price changes go. Although they remain relevant for understanding public’s reactions to company scandals
Capitoli di libri sul tema "Negative purchase intent":
Koshksaray, Amir Abedini, e Elnaz Nabizadeh. "Internet Advertising Pleasure and Purchase Intention". In Brand Culture and Identity, 716–35. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch039.
Elangovan, D., e V. Subedha. "Product Review Based on Machine Learning Algorithms". In Advances in Parallel Computing. IOS Press, 2021. http://dx.doi.org/10.3233/apc210048.
Sorce, Patricia, Victor Perotti e Stanley Widrick. "Online Shopping for Positive and Negative Reinforcement Products". In The Social and Cognitive Impacts of e-Commerce on Modern Organizations, 1–14. IGI Global, 2004. http://dx.doi.org/10.4018/978-1-59140-249-7.ch001.
Wakefield, Robin L., e Dwayne Whitten. "Examining User Perceptions of Third-Party Organizations Credibility and Trust in an E-Retailer". In Information Security and Ethics, 2814–29. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-937-3.ch188.
Wakefield, Robin L., e Dwayne Whitten. "Examining User Perceptions of Third-Party Organizations Credibility and Trust in an E-Retailer". In End-User Computing, 1637–51. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-945-8.ch112.
Shareef, Mahmud A., Vinod Kumar e Uma Kumar. "Control Mechanism of Identity Theft and Its Integrative Impact on Consumers' Purchase Intention in E-Commerce". In Analyzing Security, Trust, and Crime in the Digital World, 121–61. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4856-2.ch007.
Sharma, Sushil K., e Jatinder N. D. Gupta. "Adverse Effects of E-Commerce". In The Economic and Social Impacts of E-Commerce, 33–49. IGI Global, 2003. http://dx.doi.org/10.4018/978-1-59140-043-1.ch003.
Dixit, Saurabh Kumar. "eWOM Marketing in Hospitality Industry". In Advances in Marketing, Customer Relationship Management, and E-Services, 266–80. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0332-3.ch014.
Atti di convegni sul tema "Negative purchase intent":
Atouati, Samed, Xiao Lu e Mauro Sozio. "Negative Purchase Intent Identification in Twitter". In WWW '20: The Web Conference 2020. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3366423.3380040.
Parker, Kevin, Philip Nitse e Albert Tay. "The Impact of Inaccurate Color on Customer Retention and CRM". In InSITE 2009: Informing Science + IT Education Conference. Informing Science Institute, 2009. http://dx.doi.org/10.28945/3333.
Both, Lilly Elisabeth. "WILLINGNESS TO SHARE PERSONAL INFORMATION". In International Psychological Applications Conference and Trends. inScience Press, 2021. http://dx.doi.org/10.36315/2021inpact096.
بن داود, أسية. "-Marketing in The Corona Pandemic and its Role in Activating E-Commerce in Algeria". In I . I N T E R N A T I O N A L R E S E A R C H C O N G R E S S F O R E C O N O M I C A N D A D M I N I S T R A T I V E S T U D I E S. Rimar Academy, 2022. http://dx.doi.org/10.47832/economiccongress1-8.