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1
Saulite, Linda. "News Media Brand Equity in a New Media Environment". Economics and Business 36, n. 1 (1 gennaio 2022): 199–210. http://dx.doi.org/10.2478/eb-2022-0013.
Testo completoAbstract (sommario):
Abstract Digitalisation has profoundly altered how media are distributed and audiences consume media information, reshaping the media environment and introducing new competitors to media brands. This new media environment deludes media brand associations, contributing to an environment where audiences care less about content sources or brands of media. The younger audience, Generation Z, is an even more platform-on-demand and experience-driven audience. They favour social media and global media and care less about national media brands. Media consumption trends among youthful audiences have become crucial as the sector recognises this audience as a significant portion of the market today and signalling media consumption trends after coming generations. This study examines the impact of news media attributes and perceived uniqueness on news media brand equity in the new media environment. The study emphasises media brand distinctiveness and its effect on news media brand equity. The decision tree method is applied to predict the most significant news media attributes contributing to news media brand equity and the perceived uniqueness of the news media brand. Research results demonstrate the influence of content-consumption-related brand attributes and uniqueness on media brand equity.
2
Balfour, Virginia H. "Likes, comments, action! An examination of the Facebook audience engagement strategies used by strategic impact documentary". Media International Australia 176, n. 1 (23 febbraio 2020): 34–51. http://dx.doi.org/10.1177/1329878x19897416.
Testo completoAbstract (sommario):
In the digital age, a new breed of strategic communications campaign has emerged which blurs boundaries between factual media, entertainment, marketing and advocacy. Strategic impact documentaries (SIDs) are social issue campaigns with a documentary text at their core. They invite the audience to join a cause as much as view a text, using both online and offline strategies to achieve their goals. The way audiences engage with media messages in this new ecosystem, and the implications for public deliberation of social issues, is not fully understood, however. In a mixed methods case study analysis, the Facebook audience engagement strategies used by SID were examined. The results highlight the temporal nature of social media audience engagement and the audience’s changing relationship with both the media text and its producers and provide insight into the way social issues are discussed and deliberated on by audiences in the online sphere.
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Adelakun, Lateef Adekunle. "Local Media Going Global: Assessing Online Media Efficiency By Nigerian Audience Abroad". Jurnal Pengajian Media Malaysia 20, n. 1 (1 giugno 2018): 15–26. http://dx.doi.org/10.22452/jpmm.vol20no1.2.
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The internet connectivity is projecting the opportunities upon which local mainstream news media (newspaper, radio and television) are reached globally. Even outside the comfort zones of the newspaper circulation as well as radio and Television spectrums, the internet makes a point of contact between the media and the audiences across borders. Assessing the purpose for media going global, which transcends reaching the audience outside the border-bound but accommodates the effort to meet up with the information needs of the international audience, constitutes the major objective of this study. A survey of the diaspora audience of Nigerian online media in Malaysia, UK, South Africa, and the US was conducted through online questionnaire. Sampling the opinions of the media audiences across frontier on whether the media globalisation enhances the quality and structure of media output, this study found out that despite the fact that the general audience assessment of the media was lamentable, the audience appraised newspapers for moving closer to the global prospect ahead TV and Radio. The audience rating of the online media efficiency was discussed on the tenet of media usage based on the information needs that compel gratification. The online access to mainstream media according to the audience remains a laudable innovation that upturns the media questionable outputs and narrows the wide gaps between the media and the audience as well as among the audiences.
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Miranda, Pritta, e Reny Yuliati. "Eksistensi Radio Saat Ini : Studi Preferensi & Motivasi Khalayak Dalam Mendengarkan Radio". Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 4, n. 3 (5 novembre 2020): 735. http://dx.doi.org/10.25139/jsk.v4i3.2477.
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Radio is an audio medium used to fulfil the needs the audience's need, both for information and entertainment. Radio provides a variety of information content and a choice of music. Amid technological developments, the presence of many choices of media to access news, entertainment, music, and other information has become a challenge for radio broadcasting. Now people have various choices of media to get information and listen to music. This research aimed to look at the choice of media, especially radio, from the audience and find out what makes radio remains the audience's choice for information, entertainment and listening to music compared to other new media, including the reasons and motivations of audiences to listen to the radio. The results showed that audiences tended to prefer radio over other media because radio offered unique things, for example, the element of 'surprise' in selecting songs that give different sensations. In addition, the presence of radio broadcasters is also considered entertaining and can be a companion to the audience, especially when travelling. These results indicate that radio offers a uniqueness that cannot be found in other media, and the audience is free to choose the media based on their motivations, the greatest of which is listening to the radio for music, entertainment, and information.
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Silfia, Imamatul, e Irwansyah Irwansyah. "Science communication by scientists and influencers on social media". Jurnal Manajemen Komunikasi 7, n. 1 (30 ottobre 2022): 1. http://dx.doi.org/10.24198/jmk.v7i1.40508.
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This study analyzes the shift in the science communication landscape, which is starting to be influenced by the presence of influencers on social media. Influencers who influence to construct audience opinions allow the birth of different interpretations of scientific information among the audience, especially the lay audience. These can be seen in the discussion about wildlife care tweeted by veterinarian Nur Purba Priambada who criticized influencer Alshad Ahmad. The reaction to Purbo's tweet shows that not all audiences agree with the scientific information shared by Purbo, even though Purbo has a scientific background. On the other side, some audiences support the influencer Alshad Ahmad who keeps the wildlife on his own. This study uses the netnographic method. This study aims to examines how science communication that takes place on social media affects audience reactions to scientific information shared by scientists and influencers, in this case, Purbo and Alshad Ahmad. The study result shows that the audience does not necessarily believe the information shared by people with scientific backgrounds in a scientific discussion on social media. Although some audiences believe the scientists' scientific information, other audiences trust the influencer more. This finding can be a consideration for scientists to develop an effective communication style on social media regarding scientific information to audiences, especially lay audiences.
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Edgerly, Stephanie, e Emily K. Vraga. "News, entertainment, or both? Exploring audience perceptions of media genre in a hybrid media environment". Journalism 20, n. 6 (13 settembre 2017): 807–26. http://dx.doi.org/10.1177/1464884917730709.
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This study uses two experimental designs to examine how audiences make genre assessments when encountering media content that blends elements of news and entertainment. Study 1 explores how audiences characterize three different versions of a fictitious political talk show program. Study 2 considers whether audience perceptions of ‘news-ness’ are influenced by shifts in headline angle and source attribution. The implications of audience definitions of news and its social function are discussed.
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Nanì, Alessandro, e Pille Pruulmann-Vengerfeldt. "Exploring Cross-Media Audience Practices in Two Cases of Public Service Media in Estonia and Finland". Baltic Screen Media Review 5, n. 1 (20 dicembre 2017): 58–69. http://dx.doi.org/10.1515/bsmr-2017-0012.
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AbstractStemming from the concept of active audiences and from Henry Jenkins’ (2006) idea of participatory culture as the driving force behind the transformation of public service broadcasting into agencies of public service media (Bardoel, Ferrell Lowe 2007), this empirical study explores the attitude and behaviour of the audiences of two crossmedia projects, produced by the public service media of Finland (YLE) and Estonia (ERR). This empirical study aims to explore the behaviour, wants and needs of the audiences of cross-media productions and to shed some light on the conditions that support the dynamic switching of the engagement with cross-media. The study’s results suggest that audiences are neither passive nor active, but switch from one mode to another. The findings demonstrate that audience dynamism is circumstantial and cannot be assumed. Thus, thinking about active audiences and participation as the lymph of public service media becomes problematic, especially when broadcasters seek generalised production practices. This work demonstrates how television networks in general cannot be participatory, and instead, how cross-media can work as a vehicle of micro participation through small acts of audience engagement (Kleut et al. 2017).
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Jensen, Klaus Bruhn. "The Double Hermeneutics of Audience Research". Television & New Media 20, n. 2 (14 novembre 2018): 142–54. http://dx.doi.org/10.1177/1527476418811103.
Testo completoAbstract (sommario):
Audience research interprets a lived reality that has already been interpreted by the recipients of media, and which may be reinterpreted through the intervention of research. This article explores the interplay between changing media environments and changing conceptions of audiences. In the digital media environment, audiences are active users of media, and media actively use the bit trail that users leave behind. To account for the reconfigured roles of media and audiences, I propose a renewed emphasis on the diverse flows of communication on digital platforms, specifically the metacommunication that yields metadata. Metacommunication is key to reinterpreting what audiences do with digital media and what digital media, in turn, do to audiences.
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Zhong, Luxiong. "Media Happiness of the Audience of “Mukbang”". Learning & Education 9, n. 3 (29 dicembre 2020): 32. http://dx.doi.org/10.18282/l-e.v9i3.1567.
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This paper studies the media happiness of live broadcast audiences in the process of communication from the We media live broadcasting platform. Through the analysis of the live broadcast platform “Mukbang” cases, we find that “Mukbang” has the effect of Mood switching utility, Interpersonal utility and Self confirmation utility on the audiences, which can alleviate the loneliness of the audiences, meet the expectations of the audience, and have a positive impact on the audiences’media happiness.
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Cavalcante, Andre. "Affect, emotion, and media audiences: the case of resilient reception". Media, Culture & Society 40, n. 8 (12 giugno 2018): 1186–201. http://dx.doi.org/10.1177/0163443718781991.
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In this article, I place qualitative audience research in conversation with theories of affect. Informed by participant data from two qualitative audience studies I have conducted with lesbian, gay, bisexual, transgender, and queer (LGBTQ) audiences in the United States, I illustrate how cultural representations can make significant demands on one’s emotional and affective life, requiring practices of rest, rebuilding, and reclamation. I call this process resilient reception, or the strategies audiences employ to manage the affectively turbulent power of media and communications technologies. I examine two examples of resilient reception that the participants in my studies practiced: orientation devices (how audiences oriented toward and away from media) and practices of immersion (how audiences immersed themselves in empowering interpersonal communities and media fare). Ultimately, I argue that theories of affect can complement ideological understandings of media audiences by offering a more embodied and dynamic optic.
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LIVINGSTONE, SONIA. "New Media, New Audiences?" New Media & Society 1, n. 1 (aprile 1999): 59–66. http://dx.doi.org/10.1177/1461444899001001010.
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Davis, Dennis K. "Phenomenology of media audiences". Critical Studies in Mass Communication 4, n. 3 (settembre 1987): 301. http://dx.doi.org/10.1080/15295038709360137.
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Mandić, Aleksandra. "Information needs of the online media audience". Socioloski godisnjak, n. 16 (2021): 69–81. http://dx.doi.org/10.5937/socgod2116069m.
Testo completoAbstract (sommario):
With the occurence of online media and the emergence of new audiences, the audience's need for information has changed. These needs are conditioned by a large number of factors, of which are the most significant influence of technique and technology in performing daily activities, especially communication, information and entertainment, but also by changing the specifics of the environment. With the development of technology, the role of the audience is changing. It is becoming interactive, which means that there is no longer one-sided communication and passivity in the exchange of media information and messages. We will try to position information needs in the hierarchy of human needs, point out the characteristics of the online media audience and their specific requirements that ultimately lead to the satisfaction of basic and derived needs and answer the question of whether and to what extent online media specifics affect modifying existing and creating new needs.
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Chambers, Todd. "Audience evolution: New technologies and the transformation of media audiences". Journal of Communication 61, n. 4 (agosto 2011): E1—E4. http://dx.doi.org/10.1111/j.1460-2466.2011.01572.x.
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Badham, Mark, e Markus Mykkänen. "A Relational Approach to How Media Engage With Their Audiences in Social Media". Media and Communication 10, n. 1 (20 gennaio 2022): 54–65. http://dx.doi.org/10.17645/mac.v10i1.4409.
Testo completoAbstract (sommario):
People are increasingly turning to social media for their news and for sharing and discussing news with others. Simultaneously, media organizations are becoming platform-dependent and posting short forms of their news on their social media sites in the hope that audiences will not only consume this news but also comment on and share it. This article joins other media and journalism studies exploring this phenomenon through a relational approach to media audiences to better understand how media organizations, particularly newspapers, are cultivating relationships with audiences via social media. Drawing on public relations theory about organization–public relationships, the article examines how news organizations nurture relationships with audiences via social media, such as through engagement and dialogic communication strategies. This article empirically examines organization–public relationships strategies (disclosure, access, information dissemination, and engagement) of nine newspapers with the largest reach in Australia, the US, and the UK. A content analysis is conducted of these newspapers’ posts (total 1807) published in March 2021 on their Twitter and Facebook sites to identify and examine these strategies. Findings show that their social media accounts are predominantly used for news dissemination rather than audience engagement. The implications are that although media professionals are frequently distributing news content among their audiences via their social media sites, they are not adequately engaging with them.
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Saulīte, Linda, Deniss Ščeulovs e František Pollák. "The Influence of Non-Product-Related Attributes on Media Brands’ Consumption". Journal of Open Innovation: Technology, Market, and Complexity 8, n. 3 (21 giugno 2022): 105. http://dx.doi.org/10.3390/joitmc8030105.
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This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15–24. Due to technological developments, new media content consumption patterns have emerged. New dynamic, interactive, and multiplatform marketplaces have changed how media brands deliver content and how audiences consume it. The main catalysts of change are multiple platforms, on-demand content consumption, and social media platforms. The increasing use of global social networks offers media brands possibilities to distribute content and connect with their audiences, all while creating new challenges and competition in local media. These changes have brought about possibilities of broadening media audiences, as well as challenges, e.g., because of decreasing media brand associations and preference being given to social media platforms and global media brands. Generation Z’s traditional media consumption patterns are below average. This audience segment prefers mobile access and online media content on various platforms, uses social media more than other age range audiences, and chooses global media and social media platforms over national media brands. These dynamics increase the challenges for local news media brands in attracting and growing a future audience, as Generation Z consumes fewer national media content in their local or national language, and what they do consume is through the medium of social media. The authors analyse media consumption trends in Latvia and determine how media brands increase their equity and the consumption of media regarding younger audiences. This research was designed to understand media consumption trends via secondary information analyses and employs a quantitative survey to identify non-product-related brand attitudes. The research question of this paper is concerned with defining how media brand associations affect content consumption and engagement. We used regression analyses to predict the most significant correlations between brand attributes and content consumption and concentration. The study focuses on national news media brands.
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Himma-Kadakas, Marju, e Raul Ferrer-Conill. "Is news engagement worthwhile?: Studying young audiences’ engagement with YouTuber-like news content". Nordicom Review 43, n. 2 (1 giugno 2022): 152–70. http://dx.doi.org/10.2478/nor-2022-0010.
Testo completoAbstract (sommario):
Abstract While traditional media often fails to engage young audiences with news, YouTubers’ content gains popularity and attracts attention with specific stylistic practices. Based on dimensions of audience engagement and a worthwhileness approach, this article examines how young audiences engage with YouTubers’ formats and genres used in news media products. Findings of five focus group interviews with Estonian teenagers show that while specific dimensions of engagement may increase due to a more relatable format, interest in traditional news content remains limited regardless of repackaging to a YouTube-intrinsic production. This article contributes to audience studies by demonstrating to news organisations that trying to engage younger audiences through mere formatting while forgetting content might not be worthwhile. However, making news more entertaining and adopting the youth's interpretation of what news is could prime young audiences to consume news through social media.
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Palmer, Jerry. "Source Strategies and Media Audiences". Journal of Political Marketing 3, n. 4 (13 dicembre 2004): 57–77. http://dx.doi.org/10.1300/j199v03n04_03.
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Kumar, Akshaya. "NEW MEDIA AND ITS AUDIENCES". Cultural Studies 27, n. 2 (marzo 2013): 297–99. http://dx.doi.org/10.1080/09502386.2012.725062.
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Osman, Idil. "Media, conflict and diaspora audiences". Crossings: Journal of Migration & Culture 9, n. 1 (1 aprile 2018): 61–75. http://dx.doi.org/10.1386/cjmc.9.1.61_1.
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Schoenbach, Klaus. "Myths of Media and Audiences". European Journal of Communication 16, n. 3 (settembre 2001): 361–76. http://dx.doi.org/10.1177/0267323101016003004.
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Nightingale, Virginia, e Ian Webster. "COMPUTER USERS AS MEDIA AUDIENCES". Prometheus 4, n. 1 (giugno 1986): 128–40. http://dx.doi.org/10.1080/08109028608629590.
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Rlindlof, Thomas. "Media Audiences as Interpretive Communities". Annals of the International Communication Association 11, n. 1 (gennaio 1988): 81–107. http://dx.doi.org/10.1080/23808985.1988.11678680.
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Strekalova, Yulia A. "Health Risk Information Engagement and Amplification on Social Media". Health Education & Behavior 44, n. 2 (19 luglio 2016): 332–39. http://dx.doi.org/10.1177/1090198116660310.
Testo completoAbstract (sommario):
Emerging pandemics call for unique health communication and education strategies in which public health agencies need to satisfy the public’s information needs about possible risks while preventing risk exaggeration and dramatization. As a route to providing a framework for understanding public information behaviors in response to an emerging pandemic, this study examined the characteristics of communicative behaviors of social media audiences in response to Ebola outbreak news. Grounded in the social amplification of risks framework, this study adds to an understanding of information behaviors of online audiences by showing empirical differences in audience engagement with online health information. The data were collected from the Centers for Disease Control and Prevention (CDC) Facebook channel. The final data set included 809 CDC posts and 35,916 audience comments. The analysis identified the differences in audience information behaviors in response to an emerging pandemic, Ebola, and health promotion posts. While the CDC had fewer posts on Ebola than health promotion topics, the former received more attention from active page users. Furthermore, audience members who actively engaged with Ebola news had a small overlap with those who engaged with non-Ebola information during the same period. Overall, this study demonstrated that information behavior and audience engagement is topic dependent. Furthermore, audiences who commented on news about an emerging pandemic were homogenous and varied in their degree of information amplification.
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Huang, Wan-Chun. "The Voice of a New China: Democratic Behaviours in the Chinese Reality Shows Super Girl and Happy Girls". Asiascape: Digital Asia 5, n. 3 (17 settembre 2018): 225–53. http://dx.doi.org/10.1163/22142312-12340093.
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AbstractOne of China’s reality shows,Super Girl, showed too much of a ‘democratic’ idea for the taste of the Chinese Communist Party, which suspended it in 2006. Nevertheless,Super Girlsucceeded in introducing a participatory audience and welcoming a new form of ‘affective economy’ that helped Chinese audiences actively engage in a given show. Today’s new media technologies and their convergence empower the participatory audience and spur democratic ideas in Chinese society. Because of these empowered audiences, China’s reality shows have become an influential platform. I examine four aspects of these Chinese reality shows in an era of ‘media convergence’: first, the new relationship between the Chinese government and media producers; second, the intense cooperation between Chinese new media producers and consumers; third, the public voice created by Chinese audiences in and outside the studio; and fourth, the limitations and possibilities of democratic participation in Chinese reality shows.
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Gillard, Patricia. "Shaping Audiences Online: Principles of Audience Development for Cultural Institutions". Media International Australia 94, n. 1 (febbraio 2000): 117–30. http://dx.doi.org/10.1177/1329878x0009400112.
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Audience development is an applied form of audience analysis which reveals to an organisation the nature of its different audiences. With a clearer definition of how audiences interpret and use its programs and services, an organisation can develop those programs and communication strategies which are likely to engage audiences more effectively. This usually means an expansion of the audience base, and a clearer positioning of the organisation's work. Cultural institutions are increasingly using Websites to communicate with external audiences and incorporating new media into exhibitions onsite. The mix of communications with both onsite and online audiences challenges earlier ways of thinking about who are the audiences for cultural institutions and how they should be measured. Fundamental conceptual questions need to be answered, and an audience development strategy adopted which builds visitation across virtual and material sites.
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Nasucha, Muchammad, e Rizky Kertanegara. "The Audience’s Response to Gender Relation Campaign of Ketchup Brand on Youtube". Ultimacomm: Jurnal Ilmu Komunikasi 12, n. 1 (30 giugno 2020): 144–66. http://dx.doi.org/10.31937/ultimacomm.v12i1.1323.
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Currently, the rapid usage of the Internet as a tool or medium of communication and information, including media campaign to society, is popular to spread the idea(s), thought, even ideology. YouTube, as one of the popular video-sharing social media, is vivacious and potential to get the audience’s attention and responses accordingly to the design(s) like ABC as one of the brands of complementary food (sauce/ketchup) has done. This research tries to find the audience’s responses to gendered-relations campaign through the new media, particularly through social media (YouTube). Based on reader-response theory and using [dominantly] qualitative text online analysis, this research attempts to find the variety of the audience’s response to the Campaign. Finally, this research finds that basically, the responses are implicit and explicit. The explicit means that the icon like and unlike identifies the audience’s positive and negative responses. The implicit response appears in the comment section, both verbal and nonverbal (such as emoticon). We can catch many comments about gender relations. Even between wife-husband (spousal relationship), the dichotomy still exists and shows a negative-positive pole. The diverse responses/comments presented by the audiences seem to be influenced by several factors, such as values of the culture, education, family, environment, society, and religion. It seems that the campaign as a digital marketing strategy has affected the audiences to involve in spreading the idea, called as the word-of-mouth effect.
Keywords: audience response, Campaign, gender relation, social media, digital marketing
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Stempel, Guido H., e Thomas Hargrove. "Mass Media Audiences in a Changing Media Environment". Journalism & Mass Communication Quarterly 73, n. 3 (settembre 1996): 549–58. http://dx.doi.org/10.1177/107769909607300304.
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A national survey of 1,006 respondents found that 70.3% used local TV news as their primary source of news, followed by network TV news, newspapers, and radio news in that order. Use of talk radio, TV magazines, and grocery store tabloids was far less. A factor analysis showed five factors — TV news, radio, print media, computer media, and tabloids.
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Kjeldsen, Jens Elmelund. "Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and Rhetoric". Informal Logic 36, n. 2 (14 luglio 2016): 136. http://dx.doi.org/10.22329/il.v36i2.4672.
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In rhetoric and argumentation research studies of empirical audiences are rare. Most studies are speaker- or text focussed. However, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. Therefore, this paper argues that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, we should give more attention to empirical explorations of actual audiences and users.
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Peruško, Zrinjka, e Dina Vozab. "Mediatized participation in European media systems". Central European Journal of Communication 11, n. 2 (9 novembre 2018): 151–65. http://dx.doi.org/10.19195/1899-5101.11.2(21).3.
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This article explores patterns of mediatized participation of European citizens and the way they differ across different media systems, in a multilevel, cross-national comparative research design. Mediatized participation is operationalized as audience practices on the Internet. The media system is conceptualized through the theoretical model of digital mediascapes, which applied to 22 European Union countries produced three clusters/media systems. The audience data are from representative online surveys in 8 eastern and western European countries N = 9532 collected by the authors and their research partners. Factor and cluster analyses were performed showing types and patterns of mediatized participation. Hierarchical multiple regression analysis and ANOVA were performed to relate the individual level variables to the macro-level clusters of digital media systems. The article shows audiences in the more mediatized, Western cluster are more engaged in participatory practices in comparison to audiences in the Eastern/Southern cluster of European countries which show more extensive information consumption practices.
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Alsufyan, Norah Khalid, e Monira Aloud. "The state of social media engagement in Saudi universities". Journal of Applied Research in Higher Education 9, n. 2 (10 aprile 2017): 267–303. http://dx.doi.org/10.1108/jarhe-01-2016-0001.
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Purpose The purpose of this paper is to investigate the way that Saudi universities are engaging their audience via social media platforms by means of the five meaningful themes: visibility, branding, authenticity, commitment, and engagement. The study will answer the questions: how do Saudi universities exploit social media platforms to engage their target audience? What are the recommendations for Saudi universities toward maximizing the value of social media engagement? Design/methodology/approach A content analysis approach was used to study all Saudi universities (26 public, 11 private). Facebook, YouTube, LinkedIn and Twitter were the anticipated social media platforms in this study. Findings The results showed that Twitter is the most frequently used platform to communicate with audiences. While visibility in the anticipated social media platforms was high, the engagement was lacking. On the other hand, authenticity and branding in the anticipated social media platforms were medium, while commitment was low except on Twitter. In general, the private universities exceed the public universities in terms of visibility, branding, authenticity, commitment and engagement in the anticipated social media platforms, which indicates their attention on gaining their audience’s satisfaction, a dynamic of trust which will lead to maintaining current relationships or building new ones. Originality/value Since there are few studies in the field regarding social media platforms usage by Saudi universities, this study aims to understand how Saudi universities are utilizing social media platforms to engage their audiences and propose recommendations for how Saudi universities can build value from social media platforms.
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Ovitamaya, Eklesia. "RESEPSI PENONTON REMAJA FILM DUA GARIS BIRU TENTANG ISU PENDIDIKAN SEKS". Jurnal Audience 4, n. 01 (24 marzo 2021): 73–85. http://dx.doi.org/10.33633/ja.v4i01.4232.
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AbstrakFilm Indonesia yang mengangkat isu tentang pendidikan seks masih dianggap tabu. Pada sisi yang lain, sebagai media alternatif, pesan dalam film dapat dipahami dengan mudah oleh para penontonnya. Penelitian ini membahas resepsi penonton remaja film Dua Garis Biru tentang isu pendidikan seks. Penelitian ini menggunakan kerangka encoding-decoding Stuart Hall untuk menganalisis pemakanaan audiens dari setiap adegan dalam film. Temuan data menunjukkan bahwa audiens terbagi ke dalam tiga kelompok pembacaan: dominan hegemonik, negosiasi, dan oposisi. Posisi pembacaan penonton ini dipengaruhi oleh latar belakang dan pengalaman dari para penonton remaja. Selain itu, para penonton menginterpretasikan film Dua Garis Biru tidak hanya memberikan pesan tentang pendidikan seks, melainkan juga kesetaraan gender, nilai-nilai yang dipegang, dan bagaimana lingkungan keluarga memberikan pendidikan seks kepada para remaja.Kata Kunci: Encoding-decoding, Film, Pendidikan Seks, Remaja, Resepsi Audiens.AbstractIn Indonesia, movies that bring sensitive issues such as sex education was previously considered taboo. On the other hand, as an alternative media that is easily understood by the audience, movies are used as one of the most effective means of delivering messages. This study aimed to determine the reception of Dua Garis Biru's teenage audiences about sex education issues. This study used Stuart Hall's encoding-decoding analysis method to determine the audiences’ meaning of each scene in the movie.The findings show that the reception of the film audience of Dua Garis Biru showed three reading positions. There were dominant reading, negotiation reading, and opposition reading. The position of the reading was highly influenced by the background and experiences of teenage audiences. Furthermore, the audiences interpret Dua Garis Biru movie as giving the messages about sex education issues but also gender equality issues, the values of the beliefs held, and how the family provided sexual education to the teenagers.Keyword: Audiences reception, Encoding-Decoding, Movie, Sex Education, Teenagers.
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Shin, Soo Young. "News Media Image: A Typology of Audience Perspectives". Journalism & Communication Monographs 24, n. 2 (26 maggio 2022): 80–140. http://dx.doi.org/10.1177/15226379221092019.
Testo completoAbstract (sommario):
The premise of this study is the timeliness of interdisciplinary approaches in news media research, specifically including the perceptions of news audiences. Using a multidisciplinary literature review and qualitative and quantitative analysis, this study adopted a multidimensional construct— news media image—to investigate how news audiences perceive news media organizations. The respondents studied here, who were representative of the general U.S. population, referenced the news media in general in their evaluation of news outlets. Results of focus groups and online surveys (factor analyses) indicated that news audiences evaluate the content and practices of news media overall based on perceptions related to seven specific criteria: usefulness, credibility, empathy, personality, usability, news selection bias, and social responsibility. Image perception encompasses rational, cognitive judgment, and affective evaluation. That news audience respondents commonly employed multiple evaluation criteria related to news media points to the need to broaden the scope of journalistic research in the direction of a new heuristic. Examining news media image, that is, investigating how “the general public” views news media as an institution in a continuously changing—and challenging—news media landscape adds value to media research. Results from a confirmatory factor analysis used in this study suggest that a positive news media image can enhance audience satisfaction and, subsequently, loyalty.
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Stsiampkouskaya, Kseniya, Adam Joinson, Lukasz Piwek e Lorna Stevens. "Imagined Audiences, Emotions, and Feedback Expectations in Social Media Photo Sharing". Social Media + Society 7, n. 3 (luglio 2021): 205630512110356. http://dx.doi.org/10.1177/20563051211035692.
Testo completoAbstract (sommario):
The present research explores the effects of imagined audiences, emotions, and feedback expectations on social media photo sharing. We focus on the audience-oriented approach to sharing and on how discrepancies between expected and received feedback might shape photo sharing behaviors. Twenty-four participants were interviewed using scenario-based semi-structured interview method. The participants were asked to develop an imagined story about two fictional individuals who decided to share a photo on their social media. The story was guided by questions about the characters’ motivations and incentives to post and explored three alternative scenarios representing the reception of usual feedback, better than usual feedback, and the absence of expected feedback, respectively. The results indicate that individuals often adopt their audience’s perspective when choosing a photo to post, and consider whether the chosen image would evoke sufficient interest to induce feedback. The participants believed that emotional photos engaged their audience and motivated the viewers to provide feedback. Furthermore, the study identified and analyzed the concept of feedback expectations. When received feedback exceeded the expectations, individuals experienced happiness. However, the replication of successful content was considered appropriate only if accompanied by a suitable caption and posted after a period of time. When received feedback failed to meet their expectations, individuals felt disconnected from their audiences and experienced disappointment. They employed rationalization and feedback dismissal as coping mechanisms and displayed two common behavioral responses to unsuccessful feedback; they attempted to repost the photo avoiding previous mistakes, and they changed the style of content they posted.
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Bukhari, Syeda Nayab. "Ethnic media as alternative media for South Asians in Metro Vancouver, Canada: Creating knowledge, engagement, civic and political awareness". Journal of Alternative & Community Media 4, n. 3 (1 ottobre 2019): 86–98. http://dx.doi.org/10.1386/joacm_00060_1.
Testo completoAbstract (sommario):
South Asians, making 11% of the total population of Metro Vancouver, have established a large number of ethnic media sources including exclusive 24/7 radio stations, several newspapers, magazines, and online media in different South Asian languages for their audience. This qualitative research study of ethnic media of South Asian communities living in Metro Vancouver, reveals that ethnic media, specifically radio, provided active media space for discussion and dialogue on crucial issues concerning their everyday life challenges as immigrant communities. According to the participants, ethnic media triggered political activism and awareness through their content, especially due to mainstream medias failure of coverage or negative coverage of ethnic minorities. This qualitative study uses in-depth interviews with thirteen South Asian ethnic media practitioners including media owners, journalists, and anchorpersons, as well as focus group discussions with South Asian audiences in Metro Vancouver. The article discusses the role of South Asian ethnic media, as alternative media, in creating knowledge, engagement, civic and political awareness, and giving a participatory platform to raise the voices of their audiences.
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Hart, Andrew. "Understanding Television Audiences". Journal of Educational Television 18, n. 1 (gennaio 1992): 5–21. http://dx.doi.org/10.1080/0260741920180102.
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Putri, Ardhanareswari A. Handoko. "Investigating Audience Empowerment Through User-Generated Content Practice in Online Media Platforms". Jurnal Komunikasi 14, n. 1 (1 luglio 2022): 172. http://dx.doi.org/10.24912/jk.v14i1.15442.
Testo completoAbstract (sommario):
In the contemporary media sphere, newsrooms are urged to transform the exclusive editorial culture into an inclusive working environment to enable collaboration between journalists and audiences. Thus, UGC has become common practice to build a participatory space where the audiences function as active participants. However, the current UGC practice has strengthened the dilemma of audiences in journalism. On the one hand, media organisations are obliged to serve the ‘citizens’ as a part of the press's significant role in the realm of democracy. Nevertheless, at the same time, media organisations also have to operate as profit-based entities in order to survive financially. In this context, the audiences are treated as ‘consumers’ from whom the profit is derived. By utilising the concept of ‘participatory journalism’ and the audience empowerment in journalism, this article aims to capture the UGC practice in the media in Indonesia and how it affects the audiences; whether it merely serves the media as a part of business strategy or the practice also aspires to empower the audiences. This qualitative study case focuses on three mainstream online media in Indonesia, namely Kumparan, IDN Times, and Detikcom. This study finds that while the empowering UGC practice begins to appear, the general practice of UGC indicates that it is a mere business strategy. In other words, audiences are deemed as ‘consumers’ rather than ‘citizens.’ Thus, this current situation creates a ‘false sense of participation’ in participatory journalism practice.
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Picone, Ike. "Conceptualizing media users across media". Convergence: The International Journal of Research into New Media Technologies 23, n. 4 (3 aprile 2017): 378–90. http://dx.doi.org/10.1177/1354856517700380.
Testo completoAbstract (sommario):
Many academic works and authors have added to our understanding of the changing audience dynamics that emerged with the wide adoption of digital media by exploring audiences turning into prosumers, producers, pro-ams and so on. Gradually, and rather unnoticed, another denominator seems to have entered our academic vocabulary: the user. Although widely adopted, many media scholars remain wary of this notion, as it would undermine theoretical advancements made in audience studies. At the same time, the almost natural adoption of the term in media studies indicates that ‘user’ is at least intuitively better suited than ‘audience’ to address people in relationship with media today. The article makes the case for ‘media user’ and ‘media use’ as not merely suitable terms but also as more encompassing analytical concepts, especially in light of understanding cross-media use. First, an argumentation is developed for adopting these terms by showing the analytical benefits of talking about media users when addressing people ‘floating’ across media. Subsequently, the notion of media use is grounded in both traditional approaches and recent advancements in media studies. Special attention is given to the notion of audience activity and how it translates into a cross-media environment. The article concludes with a critical reflection on both terms in relation to notions such as participation and user empowerment.
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Lutkenhaus, Roel O., Jeroen Jansz e Martine P. A. Bouman. "Toward spreadable entertainment-education: leveraging social influence in online networks". Health Promotion International 35, n. 5 (16 ottobre 2019): 1241–50. http://dx.doi.org/10.1093/heapro/daz104.
Testo completoAbstract (sommario):
Abstract Entertainment-education (EE) is a communication strategy that uses popular media to engage with audiences on prosocial topics such as health, social tolerance and sustainability. The purpose of EE serials on radio, television or the internet is to introduce new ideas, norms and practices by means of storytelling, as well as to offer points of engagement for audiences to talk about the themes raised by the intervention. However, in today’s media landscape, it has become increasingly difficult to captivate audiences as they have fragmented across channels and have started to create and circulate content themselves. The concept of spreadable media allows us to deal with fragmentation and user-generated content in productive ways, as it recognizes the role of autonomous audience members in shaping the flows of media content in the online networks that underlie today’s media landscape. In this article, we introduce spreadable EE: an innovative approach that builds on transmedia storytelling strategies to reach and captivate target audiences for a longer period of time, and that entails collaboration with online platforms, communities and social influencers to stimulate meaningful conversations. We enhance EE's theoretical, empirical and practical traditions with insights about how today’s audiences have come to engage with media and propose strategic approaches to create and evaluate spreadable EE.
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Febriyanti, Syafrida Nurrachmi. "THE EXPLOITATION OF AUDIENCE AS DIGITAL LABOUR IN INDONESIAN YOUTUBE PLATFORM". Profetik: Jurnal Komunikasi 14, n. 1 (18 agosto 2021): 21. http://dx.doi.org/10.14421/pjk.v14i1.1876.
Testo completoAbstract (sommario):
Abstract. In today's digital era, the internet is present in new media and has eliminated the boundaries between production and consumption space. Audiences are no longer just consumers but also actively participate in producing digital content that is uploaded and shared with other audiences. YouTube as one of the most consumed platforms by the audience has driven cultural change in the digital society. YouTube audiences are no longer simply enjoying content produced by the media as in the era of Television but they are watching content produced by other YouTube audiences. The YouTube audience is no longer the role of consumers but also as digital labours who are exploited above economic interests. This study aims to determine the role of the audience as digital labours in the YouTube industry in Indonesia. The research method used is digital discourse which will help researchers to uncover the motivations behind a text. The research results show that the YouTube audience is exploited in the accumulation of capital owners because their activities in producing culture and their attention to cultural content that generates data to attract advertisers' attention have resulted in profits for capital.
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Dare-Edwards, Helena Louise. "‘The Schneiderverse’". Convergent Television(s) 3, n. 6 (24 dicembre 2014): 95. http://dx.doi.org/10.18146/2213-0969.2014.jethc073.
Testo completoAbstract (sommario):
This article will analyse the textual features of two recent and successful American-based Nickelodeon shows, both of which incorporate digital and social technologies into their sitcom-style format. Aimed at a tween-girl1 audience, these ‘convergence comedies’2 complicate traditional notions of media spectatorship and the distinctions between media producers and consumers as audiences are invited to participate in the processes of production. While media convergence is built into the visual style of both shows, the shows themselves converge to create a shared fictional world, dubbed the ‘Schneiderverse,’ which traverses the boundary between the real and the fictional. It will be considered how the audience’s media experience3 could be enriched through immersion in the online spaces associated with the texts.
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Balnaves, Mark, e Duane Varan. "Beyond Exposure: Interactive Television and the New Media Currency". Media International Australia 105, n. 1 (novembre 2002): 95–104. http://dx.doi.org/10.1177/1329878x0210500114.
Testo completoAbstract (sommario):
Significant effort in advertising is directed towards maximising exposure — to ensure that, for example, a broadcast audience is exposed to an optimum number of messages in a media planning schedule. ‘Interactivity’ as it is emerging, however, has a dramatic effect on traditional assumptions about frequency and reach (how many times the message is repeated and how extensively it is received). Interactivity potentially shifts choice back to the audience, allowing a ‘bypassing’ of attempts to repeat messages. Audiences, given the choice, simply will avoid advertisements that are designed primarily for exposure. Audiences in an environment where they can personalise and customise a medium according to their preferences — and indeed become ‘producers' of content themselves — will be looking for content that is designed for elaboration, rather than only repetition. There is a background to this emerging trend and it is explored in this paper.
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Peña-Fernández, Simón, Jesús Ángel Pérez-Dasilva, Koldobika Meso-Ayerdi e Ainara Larrondo-Ureta. "Social participation in the media: The dialogue of digital journalists with audiences". European Public & Social Innovation Review 6, n. 1 (30 luglio 2021): 16–28. http://dx.doi.org/10.31637/epsir.21-1.2.
Testo completoAbstract (sommario):
The emergence of social media altered the relation between journalism and the public in digital media and bequeathed the relationship a more active and collaborative role. As such, the general objective of this research is to characterise the dialogue between digital journalists and their audiences through social media and to describe how they perceive the consequences of this relationship. To this end, a survey was conducted with 73 digital journalists. The results display an ambivalent attitude on the part of the professionals regarding the use of social media as a tool for dialogue with their audiences. On one hand, they believe that using them is a priority need to maintain a fluid relationship with readers, although they mainly lean toward a majority one-way and limited use of them and believe that media managers have mainly perceived participation as a channel to garner audience loyalty and increase audiences.
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Mayer, Vicki. "The Places Where Audience Studies and Production Studies Meet". Television & New Media 17, n. 8 (1 agosto 2016): 706–18. http://dx.doi.org/10.1177/1527476416652482.
Testo completoAbstract (sommario):
Audience studies and production studies have had largely separate trajectories in research, despite their shared grounded theory agendas and research methods. Drawing on a larger ethnography of media audiences and producers, this article shows how the human subjects of audience studies and production studies might be studied together to reveal the power relations involved in mass media production processes. In this particular case study, fans and extras for the television series Treme (2010–2013) shared a discourse around the place of viewing and making which strove to articulate a common culture despite the real hierarchical barriers between audiences and production personnel.
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Nightingale, Virginia. "Audience Research and Sociology: A Rejoinder to Stephen Crook". Media Information Australia 44, n. 1 (maggio 1987): 62–63. http://dx.doi.org/10.1177/1329878x8704400115.
Testo completoAbstract (sommario):
I am indebted to Stephen Crook for the opportunity to expand the position I presented in ‘What's Happening to Audience Research?’ (MIA, 39:18–22, 1986). I believe that dramatic changes are occurring in the range and scope of studies of media audiences, and that academic audience research (as opposed to research funded for commercial or administrative purposes) has an important role to play in enabling audiences to better understand their attachment to and involvement in media activities. Recent research which demonstrates such interests include Morely (1980 and 1985) Hobson (1982) Ang (1985) Radway (1984), and Hodge and Tripp (1986).
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Erickson, Sarah, Sonya Dal Cin e Hannah Byl. "An Experimental Examination of Binge Watching and Narrative Engagement". Social Sciences 8, n. 1 (11 gennaio 2019): 19. http://dx.doi.org/10.3390/socsci8010019.
Testo completoAbstract (sommario):
Increasingly, audiences are engaging with media narratives through the practice of binge watching. The effects of binge watching are largely unknown, although early research suggests binge watching may be motivated by a need for escape and could be associated with some qualities of addiction. In this study, we ask whether the practice of binge watching impacts audience engagement with a media narrative. Using an experimental approach, we manipulate the format of exposure to media narratives (binge or nonbinge) and test the effect of this manipulation on audience engagement, specifically parasocial relationships with favorite characters and narrative transportation. Results suggest that binge watching increases the strength of parasocial relationships and the intensity of narrative transportation. Media engagement has been shown to increase media effects, suggesting that binge watching could change not only how audiences engage with narrative media but also the effect it has on them.
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López-de-la-Roche, Maritza. "Do young audiences learn from media?" Comunicar 15, n. 30 (1 marzo 2008): 55–59. http://dx.doi.org/10.3916/c30-2008-01-008.
Testo completoAbstract (sommario):
The article revisits the old debate about media influence, focusing on whether children learn from television or not. It argues that TV per se does not guarantee that a child will build knowledge because mediations connected to family members, peers, or school teachers are necessary to activate learning processes. From this perspective the issue of media influence is related to cultural and school capital and to impersonal communication. Attention is drawn to the contribution of the media to the child’s acquisition of cultural capital. El artículo retoma el antiguo debate acerca de la influencia de los medios, enfocándolo en la pregunta acerca del aprendizaje del niño a partir de la televisión. Plantea que si no ocurren procesos de comunicación interpersonal, como las mediaciones de los adultos y pares del grupo familiar o las de los maestros en el sistema escolar, este medio «per se» no garantiza que el niño construya conocimiento. El problema de la influencia se analiza entonces relacionándolo con los factores de capital escolar/cultural del niño y su familia, y con los procesos de interacción. Se tiene en cuenta la contribución actual a la adquisición de capital escolar y cultural del niño.
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Tyner, Kathleen. "Audiences, Intertextuality and new media literacy". Comunicar 15, n. 30 (1 marzo 2008): 79–85. http://dx.doi.org/10.3916/c30-2008-01-012.
Testo completoAbstract (sommario):
This article explores intertextuality as a technique that can be used to bridge old and new media literacies for teachers and students who hope to move beyond the textbook model of instruction into a world of online resources, flexible pedagogies and innovative designs for learning. These include the uses of online archives, media studies techniques, participatory knowledge creation, and multimedia analysis and production. Este artículo explora la intertextualidad como una técnica que puede ser usada para tender un puente entre viejos y nuevos programas de alfabetización con los medios dirigidos a profesores y estudiantes que esperan pasar de un modelo de enseñanza basado en los libros de texto a un mundo de recursos on-line, pedagogías flexibles, técnicas de estudio de los medios, construcción interactiva del conocimiento y análisis y producción de multimedia.
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Mathieu, David, e Ana Jorge. "The Datafication of Media (and) Audiences". MedieKultur: Journal of media and communication research 36, n. 69 (11 dicembre 2020): 001–10. http://dx.doi.org/10.7146/mediekultur.v36i69.122585.
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Lindlof, Thomas R. "The qualitative study of media audiences". Journal of Broadcasting & Electronic Media 35, n. 1 (gennaio 1991): 23–42. http://dx.doi.org/10.1080/08838159109364100.
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