Letteratura scientifica selezionata sul tema "Marketing research"
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Articoli di riviste sul tema "Marketing research"
Pedko, I., e V. Hordiienko. "Marketing Research in the Marketing Information System". Economic Herald of the Donbas, n. 4 (58) (2019): 138–43. http://dx.doi.org/10.12958/1817-3772-2019-4(58)-138-143.
Testo completoChao, Paul, Alvin C. Burns e Ronald F. Bush. "Marketing Research". Journal of Marketing Research 33, n. 1 (febbraio 1996): 121. http://dx.doi.org/10.2307/3152023.
Testo completoDanna, Denise, e Demetrius Porche. "Marketing Research". Journal for Nurse Practitioners 5, n. 4 (aprile 2009): 294–95. http://dx.doi.org/10.1016/j.nurpra.2008.11.006.
Testo completoAbdukhalilova, Laylo Tokhtasinovna, e Nargiza Elshodovna Alimkhodjaeva. "Crowd marketing in marketing research". SOUTH ASIAN JOURNAL OF MARKETING & MANAGEMENT RESEARCH 11, n. 1 (2021): 40–46. http://dx.doi.org/10.5958/2249-877x.2021.00006.0.
Testo completoLevy, Sidney J. "Marketing management and marketing research". Journal of Marketing Management 28, n. 1-2 (febbraio 2012): 8–13. http://dx.doi.org/10.1080/0267257x.2011.645688.
Testo completoFurukawa, Ichiro. "Marketing Research Projects". Japan Marketing Journal 39, n. 1 (28 giugno 2019): 3–5. http://dx.doi.org/10.7222/marketing.2019.021.
Testo completoMeghisan, Georgeta-Madalina, e Thierry Burger-Helmchen. "Meta-analysis in marketing research". Innovative Marketing 13, n. 1 (12 maggio 2017): 6–10. http://dx.doi.org/10.21511/im.13(1).2017.01.
Testo completoRethans, Arno J., William R. Dillon, Thomas J. Madden, Neil H. Firtle e A. Parasuraman. "Marketing Research in a Marketing Environment". Journal of Marketing Research 25, n. 1 (febbraio 1988): 111. http://dx.doi.org/10.2307/3172932.
Testo completoNancarrow, Clive, Julie Tinson e Richard Webber. "Roots Marketing: The Marketing Research Opportunity". International Journal of Market Research 49, n. 1 (gennaio 2007): 47–69. http://dx.doi.org/10.1177/147078530704900107.
Testo completoPoddubnaya, Tatyana Nikolaevna. "Marketing Research into Youth Tourist Preferences". Revista Gestão Inovação e Tecnologias 11, n. 4 (10 luglio 2021): 683–97. http://dx.doi.org/10.47059/revistageintec.v11i4.2138.
Testo completoTesi sul tema "Marketing research"
Comé, Henning, e Melissa Fribergh. "Marknads Analys : Marketing Research". Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-5305.
Testo completoChandukala, Sandeep Rao. "Investigation of direct and indirect effects of variables in marketing". Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1210909898.
Testo completoSobbizadeh, Hibel. "Mobile Broadband: A Market Research". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8727.
Testo completoWong, Yik-man. "A philosophy of marketing research methodology : representation, relevance and reality /". Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25017524.
Testo completoLian, Xiaoxi. "The effect of multiple co-branding : an exploration through associative learning theory". HKBU Institutional Repository, 2010. http://repository.hkbu.edu.hk/etd_ra/1179.
Testo completoKamvysselis, Maria Ioannis 1976. "Design for marketing : interactive market research tools". Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/89332.
Testo completoOkunlola, Abraham Oladapo. "The role of marketing research in advertising". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/12672.
Testo completoYoung, Murray A. "Perceptual dispersion in a competitive market". Connect to resource, 1988. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262695111.
Testo completoPereira, Beatriz de Castro Sebastião. "Pesquisa etnográfica em marketing". Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-03092008-115700/.
Testo completoConsumer behavior studies entail complex situations that are not simple to understand by quantitative research techniques. Recently there is an enhancement in the use of qualitative methods to help interpret the individual and the group in their behaviors. In business and marketing researchers with qualitative work are increasingly using techniques, and methods that are common in sociology, anthropology, and psychology which have suitable developments to these areas of knowledge. Ethnography originated from anthropology and sociology with group approaches seems to be a good tool to marketing studies. This work discusses how ethnography was originated and developed as a research methodology in anthropology and to show how its use was extended to other areas of knowledge, specifically in marketing. The evolution of ethnography in the academic and applied research universes is emphasized, as well as how the methodology was adapted to be used in consumer behavior studies. The study focus on the uses and limitations of ethnographic research in marketing. This is made by an essay based on analytical and descriptive bibliographic research, complemented by in depth interviews with professionals that use or know the methodology applied to marketing. The conclusion is that the method is adequate in marketing research if applied with methodological rigor. This kind of research has the advantage of revealing why some behaviors related to the reference group occur, what is not possible with other research approaches. The methodology presents more benefits when the consumer behavior is strongly related with cultural characteristics of the group that the consumer belongs.
Flynn, Kevin. "THE RMS FRAMEWORK OF ACADEMIC MARKETING RESEARCH PRODUCTIVITY". Cleveland State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=csu1600792969043768.
Testo completoLibri sul tema "Marketing research"
Kress, George. Marketing research. 3a ed. Englewood Cliffs, N.J: Prentice Hall, 1988.
Cerca il testo completoWong, Toon Quee, e Wong Toon Quee. Marketing research. 3a ed. [Singapore]: Marketing Institute of Singapore, 1999.
Cerca il testo completoA, Aaker David. Marketing research. 6a ed. New York: Wiley, 1998.
Cerca il testo completoWilson, Alan I. Marketing Research. London: Macmillan Education UK, 2019. http://dx.doi.org/10.1057/978-1-352-00112-9.
Testo completoWest, Chris. Marketing Research. London: Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-14681-9.
Testo completoBurns, Alvin C. Marketing research. Englewood Cliffs, N.J: Prentice Hall, 1995.
Cerca il testo completoBurns, Alvin C. Marketing research. 2a ed. Upper Saddle River, N.J: Prentice Hall, 1998.
Cerca il testo completoF, Bush Ronald, a cura di. Marketing research. New Delhi: Pearson, 2007.
Cerca il testo completoV, Kumar, e Day George S, a cura di. Marketing research. 9a ed. Hoboken, NJ: Wiley, 2007.
Cerca il testo completoF, Bush Ronald, a cura di. Marketing research. 7a ed. Boston: Pearson, 2014.
Cerca il testo completoCapitoli di libri sul tema "Marketing research"
Baker, Michael J. "Marketing research". In Marketing, 235–64. London: Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_10.
Testo completoLancaster, Geoff, e Paul Reynolds. "Marketing Research". In Marketing, 101–17. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14039-8_6.
Testo completoMcDonald, Malcolm, Martin Christopher e Margrit Bass. "Marketing research". In Marketing, 66–88. London: Macmillan Education UK, 2003. http://dx.doi.org/10.1007/978-1-4039-3741-4_4.
Testo completoGroucutt, Jonathan, e Cheryl Hopkins. "Marketing Research". In Marketing, 59–81. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-33606-4_3.
Testo completoLancaster, Geoff, e Paul Reynolds. "Marketing Research". In Marketing, 117–36. London: Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-37409-6_6.
Testo completoRajagopal. "Marketing Research". In Contemporary Marketing Strategy, 245–72. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-11911-9_9.
Testo completoBaker, Michael J. "Marketing Research". In Marketing Strategy and Management, 279–312. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-22167-7_12.
Testo completoHannagan, Tim. "Marketing Research". In Marketing for the Non-profit Sector, 49–62. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-11632-4_4.
Testo completoBaker, Michael J. "Marketing Research". In Marketing: An Introductory Text, 229–58. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_10.
Testo completoMeidan, Arthur. "Marketing Research". In Marketing Financial Services, 50–82. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-24475-1_3.
Testo completoAtti di convegni sul tema "Marketing research"
Muis, Indra, Triyogo Mulyo Adhi e Ramadienna Fachrunnisa Kamalia. "Digital Marketing and Innovation Effects on Marketing Performance". In 4th Social and Humanities Research Symposium (SoRes 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220407.034.
Testo completoMcCormick, Debra. "MARKETING TALT". In 12th annual International Conference of Education, Research and Innovation. IATED, 2019. http://dx.doi.org/10.21125/iceri.2019.1451.
Testo completoJia, Boxiang. "Research on Marketing Segmentation". In 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210319.012.
Testo completoSun, GuozHen. "Database Marketing IN Life Insurance Marketing Development Strategy". In 2016 5th International Conference on Social Science, Education and Humanities Research. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/ssehr-16.2016.190.
Testo completoReis, Lea, Christian Maier e Tim Weitzel. "Chatbots in Marketing". In SIGMIS-CPR '22: 2022 Computers and People Research Conference. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3510606.3550204.
Testo completoHai-yan, Zhang, Wang Qi e Ma Xuan. "Research on WeChat marketing path of enhancing customer marketing experiences". In 2016 Chinese Control and Decision Conference (CCDC). IEEE, 2016. http://dx.doi.org/10.1109/ccdc.2016.7531793.
Testo completoThi, Hong Nguyen. "Overview of Social Media Marketing and Starbucks' Social Media Marketing Strategy". In The International Conference on Research in Management & Technovation. PTI, 2022. http://dx.doi.org/10.15439/2021km9.
Testo completoYang, Shu. "Research on WeChat Marketing Strategy". In 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210121.125.
Testo completoZvyagin, L. S. "System modeling in marketing research". In 2016 XIX IEEE International Conference on Soft Computing and Measurements (SCM). IEEE, 2016. http://dx.doi.org/10.1109/scm.2016.7519740.
Testo completoLu, PingJun, e XiaoWen Huang. "Marketing Research for Motorola Company". In 2014 International Conference on Social Science (ICSS-14). Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/icss-14.2014.3.
Testo completoRapporti di organizzazioni sul tema "Marketing research"
de Vargas, Teresa. Extending operations research to social marketing programs. Population Council, 2001. http://dx.doi.org/10.31899/rh4.1132.
Testo completoCarpenter, Brandon, Nick Howell e Mark Honeyman. Marketing Local Fresh Producefrom a University Research Station. Ames: Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/farmprogressreports-180814-40.
Testo completoBien, Amos, Martha Honey, Abigail Rome e Aimee Russillo. Practical Steps for Marketing Tourism Certification. Inter-American Development Bank, giugno 2007. http://dx.doi.org/10.18235/0010705.
Testo completoWiley, Jenny L., Camille K. Gourdet e Brian F. Thomas. Cannabidiol: Science, Marketing, and Legal Perspectives. RTI Press, aprile 2020. http://dx.doi.org/10.3768/rtipress.2020.op.0065.2004.
Testo completoClayton, III, e Ralph L. Mass Communication, Advertising, and Marketing Research at the Strategic and Operational Levels of War. Fort Belvoir, VA: Defense Technical Information Center, maggio 2013. http://dx.doi.org/10.21236/ada592762.
Testo completoShackson, R. H. Marketing research for EE G Mound Applied Technologies' heat treatment process of high strength materials. Office of Scientific and Technical Information (OSTI), ottobre 1991. http://dx.doi.org/10.2172/5160233.
Testo completoPANUSHKINA, A., e E. SHEVCHENKO. RESEARCH OF CONSUMER BEHAVIOR OF PRODUCTS (WORKS, SERVICES) ON THE MARKET. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-1-23-32.
Testo completoBusso, Matías, Kyunglin Park e Nicolás Irazoque. Research Insights: Which Managerial Skills Training Policies Are Most Effective? Inter-American Development Bank, novembre 2023. http://dx.doi.org/10.18235/0005302.
Testo completoZilberman, David, Amir Heiman e B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, novembre 2003. http://dx.doi.org/10.32747/2003.7586469.bard.
Testo completoFinkelstain, Israel, Steven Buccola e Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, agosto 1993. http://dx.doi.org/10.32747/1993.7568099.bard.
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