Letteratura scientifica selezionata sul tema "Language and languages in advertising"
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Articoli di riviste sul tema "Language and languages in advertising"
Alcántara-Pilar, Juan Miguel, Iván Manuel Sánchez-Duarte, María Bermúdez-Martínez e María Eugenia Rodríguez-López. "Linguistics and marketing: The effect of foreign languages in advertising messages". Tourism & Management Studies 20, n. 1 (31 gennaio 2024): 79–89. http://dx.doi.org/10.18089/tms.20240106.
Testo completoAnikina, Tatiana Vyacheslavovna. "Phonostylistic peculiarities of English-language and Russian-language online advertising". Филология: научные исследования, n. 1 (gennaio 2021): 41–56. http://dx.doi.org/10.7256/2454-0749.2021.1.34885.
Testo completoAl Farisi, M. Firas, e Godefridus Bali Geroda. "Improving Speaking Skills in English through Advertising Language". Borneo Educational Journal (Borju) 2, n. 2 (29 agosto 2020): 55–59. http://dx.doi.org/10.24903/bej.v2i2.626.
Testo completoBeishenalieva, A., e A. Bekbalaev. "The Influence of Language Peculiarities on the Structure of Word-formation Models". Bulletin of Science and Practice, n. 9 (15 settembre 2023): 270–76. http://dx.doi.org/10.33619/2414-2948/94/29.
Testo completoZiryanova, Irina, e Ekaterina Sanina. "Suggestive Potential of Syntactic Features of Environmental Advertising Texts (Based on the Russian and English Languages)". Bulletin of Baikal State University 33, n. 4 (22 dicembre 2023): 772–81. http://dx.doi.org/10.17150/2500-2759.2023.33(4).772-781.
Testo completoPiller, Ingrid. "10. ADVERTISING AS A SITE OF LANGUAGE CONTACT". Annual Review of Applied Linguistics 23 (marzo 2003): 170–83. http://dx.doi.org/10.1017/s0267190503000254.
Testo completoKelly-Holmes, Helen. "Bier, parfum, kaas: language fetish in European advertising". European Journal of Cultural Studies 3, n. 1 (1 gennaio 2000): 67–82. http://dx.doi.org/10.1177/a010863.
Testo completoXiaotao, Li, e Svetlana A. Koloda. "Specifics of using foreign language loanwords in chinese and russian advertising". Verhnevolzhski Philological Bulletin 1, n. 24 (2021): 128–36. http://dx.doi.org/10.20323/2499-9679-2021-1-24-128-136.
Testo completoSabaliauskienė, Rima, Gintarė Gelūnaitė-Malinauskienė e Jūratė Andriuškevičienė. "Advertising As A Reflection of Culture in Foreign Language Teaching". Sustainable Multilingualism 14, n. 1 (1 maggio 2019): 160–95. http://dx.doi.org/10.2478/sm-2019-0008.
Testo completoVoyakina, E. Yu. "ADVERTISING DISCOURSE IN THE CONTEXT OF FOREIGN LANGUAGE TEACHING". Voprosy sovremennoj nauki i praktiki. Universitet imeni V.I. Vernadskogo, n. 3(81) (2021): 103–11. http://dx.doi.org/10.17277/voprosy.2021.03.pp.103-111.
Testo completoTesi sul tema "Language and languages in advertising"
Rava, V. M. "Language manipulation in advertising". Thesis, Sumy State University, 2018. http://essuir.sumdu.edu.ua/handle/123456789/67114.
Testo completoTanaka, Keiko. "The language of advertising : a pragmatic approach". Thesis, SOAS, University of London, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.434276.
Testo completoHan, Yuan. "The language of newspaper advertising in Chinese". The Ohio State University, 1991. http://rave.ohiolink.edu/etdc/view?acc_num=osu1298473302.
Testo completoPugsley, Maristela. "Figurative language and its use in press advertising". reponame:Repositório Institucional da UFPR, 2010. http://hdl.handle.net/1884/24389.
Testo completoKeating, Lauren. "The effect of scientific language on advertising persuasiveness /". Adelaide, 2000. http://web4.library.adelaide.edu.au/theses/09AR.PS/09ar.psk25.pdf.
Testo completoEliasson, Caroline. "Language and gender as reflected in the advertisements of wedding magazines". Thesis, University of Kalmar, School of Human Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-696.
Testo completoThe aim of this paper was to investigate what linguistic markers indicate that wedding magazines are written for women. The advertisements were divided into groups according to the target of the product advertized: targeted at women, at men and at both men and women. It was determined that the majority of the advertisements were aimed at women.
All the advertisements were checked for certain linguistic features: adverbs, evaluative and non- evaluative adjectives, gender marked words and titles. Since the material comprised very few advertisements targeted at men, the focus is on advertisements for women and advertisements targeted at both men and women.
The results of the study show that the language in the magazines confirms that they are aimed at women. Therefore, this paper can come to the conclusion that wedding magazines are for women, both in terms of language, which this paper investigated, pictures and the products advertised.
Pokhylko, G. "The use of figures of rhetoric in advertising language". Thesis, Sumy State University, 2015. http://essuir.sumdu.edu.ua/handle/123456789/40006.
Testo completoRath, Foley Anna. "The language of non-commercial advertising: A pragmatic approach". Thesis, Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42269.
Testo completoNerwiński, Wojciech. "Słownictwo z dziedziny mediów, reklamy i public relations jako przykład języka zawodowego". Thesis, Stockholm University, Department of Slavic Languages, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6892.
Testo completoIn my thesis “Vocabulary from media, advertising and public relations as an example of professional language”. I have analysed vocabulary which concerns media, advertising and public relations in Poland. These three questions are very young in Poland’s language and home market.
First of all I show in my thesis the research and development of the professional language in Poland. Afterwards I study the word's lexical in my work, as a criterion taken to the Polish language. English words that have been taken are researched , because this vocabulary is very young in the Polish commercial market. I have studied the taken words for meaning, how these words function and factors within and outside this process within Polish language. Also in my thesis are new polish words.
I have three main findings in my analysis:
1. vocabulary in media, advertising and public relations as a professional language in Poland (as pol. “profesjolekt”),
2. the vocabulary taken only from the English language,
3. Polish words which can sometimes be used instead of English words.
In my thesis I analysis a new Polish vocabulary, which are used in media, advertising and public relations. This vocabulary are neologisms .
Mahdiraji, Mohammad Amuzadeh. "The language of press advertising : the case of Persian advertising in pre- and post-revolutionary Iran and abroad /". Title page, contents and abstract only, 1997. http://web4.library.adelaide.edu.au/theses/09PH/09phm2139.pdf.
Testo completoLibri sul tema "Language and languages in advertising"
Granville, Stella. Language, advertising, & power. Johannesburg: Hodder & Stoughton in association with Witwatersrand University Press, 1993.
Cerca il testo completoGuy, Cook, a cura di. The language of advertising. London: Routledge, 2008.
Cerca il testo completoKim, Schrøder, a cura di. The language of advertising. Oxford [Oxfordshire]: B. Blackwell, 1985.
Cerca il testo completoLema, Manuel Mourelle de. El lenguaje publicitario: Aproximación a su estudio. Madrid: GRUGALMA, 1994.
Cerca il testo completoHornikx, Jos, e Frank van Meurs. Foreign Languages in Advertising. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-31691-4.
Testo completoRingrow, Helen. The Language of Cosmetics Advertising. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-55798-8.
Testo completoFatihi, A. R. The Language of advertising and T.V. commercials. New Delhi: Bahri Publications, 1991.
Cerca il testo completoŠpago-Ćumurija, Edina. Jezik reklame u globalnom društvu. Mostar: Univerzitet "Džemal Bijedić", 2021.
Cerca il testo completoMarquardt, Jennifer. Life system magazine: Language. [Ontario]: s.n., 2003.
Cerca il testo completoDelgado, Juan Benavides. Lenguaje publicitario: Hacia un estudio del lenguaje en los medios. Madrid: Editorial Síntesis, 1997.
Cerca il testo completoCapitoli di libri sul tema "Language and languages in advertising"
Hornikx, Jos, e Frank van Meurs. "Ethnic Language". In Foreign Languages in Advertising, 123–59. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_5.
Testo completoHornikx, Jos, e Frank van Meurs. "Foreign Language Display". In Foreign Languages in Advertising, 57–94. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_3.
Testo completoHornikx, Jos, e Frank van Meurs. "English as a Global Language". In Foreign Languages in Advertising, 95–121. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_4.
Testo completoSimpson, Paul, Andrea Mayr e Simon Statham. "Language and Advertising". In Language and Power, 35–38. Second edition. | Milton Park, Abingdon, Oxon; New York,: Routledge, 2018. http://dx.doi.org/10.4324/9780429468896-8.
Testo completoThorne, Sara. "The language of advertising". In Mastering Advanced English Language, 257–82. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-13645-2_12.
Testo completoRingrow, Helen. "Language, Gender, and Advertising". In The Language of Cosmetics Advertising, 13–29. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-55798-8_2.
Testo completoMoran, Kristin C. "Spanish-Language Advertising Trends". In Communicative Spaces in Bilingual Contexts, 159–72. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003227304-11.
Testo completoKelly-Holmes, Helen. "Foreign Languages in Advertising Discourse". In Advertising as Multilingual Communication, 27–66. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230503014_2.
Testo completoCollins, Luke C., e Veronika Koller. "Advertising in the time of coronavirus". In Viral Language, 153–80. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003163459-7.
Testo completoHornikx, Jos, e Frank van Meurs. "Introduction". In Foreign Languages in Advertising, 3–24. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_1.
Testo completoAtti di convegni sul tema "Language and languages in advertising"
Jayalakshmi, D. S., V. T. Varun, Subrahmanya S. Bhat e K. R. Karthik Kamath. "Contextual advertising for regional language blogs". In 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI). IEEE, 2017. http://dx.doi.org/10.1109/icacci.2017.8125918.
Testo completoZhou, Wei. "Stylistic Analysis of English Advertising Language". In Proceedings of the International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/cesses-18.2018.89.
Testo completoAsfar, Dedy, Syarifah Lubna, Khairul Fuad, Binar Febrianti, Yusup Irawan, Irmayani Irmayani, Ratih Rahayu, Sutarsih Sutarsih, Mukhamdanah Mukhamdanah e Prima Duantika. "Bank Kalbar Advertising Language Appraisal System". In Proceedings of the 2nd International Conference of Multidisciplinary Studies, ICMS 2023, 12 July 2023, Semarang, Indonesia. EAI, 2023. http://dx.doi.org/10.4108/eai.12-7-2023.2340937.
Testo completoZhang, Chunli. "Multimodal Discourse Analysis of Advertising Language". In 4th International Conference on Education, Language, Art and Intercultural Communication (ICELAIC 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icelaic-17.2017.37.
Testo completoMusharraf, Xaliqulova, e Yugay Yevgeniya. ""IJTIMOIY REKLAMA" TUSHUNCHASI VAUNING MAZMUN-MOHIYATI". In TEACHING FOREIGN LANGUAGES IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT: BEST PRACTICES, PROBLEMS AND OPPORTUNITIES. ISCRC, 2023. http://dx.doi.org/10.37547/geo-47.
Testo completoYang, Jianhong. "Parametricization of Language Economics in Computational Advertising". In ICEIT 2019: 2019 8th International Conference on Educational and Information Technology. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3318396.3318397.
Testo completoWan, Kaiyan. "Study on the Contextual of Advertising Language". In 2016 International Conference on Economy, Management and Education Technology. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icemet-16.2016.343.
Testo completoGlotova, Tatyana Aleksandrovna, e Tatiana Yurievna Ryzhikh. "Language norm and advertising: harmony or tragedy?" In International Research-to-practice conference. TSNS Interaktiv Plus, 2017. http://dx.doi.org/10.21661/r-129832.
Testo completoLiPeng e XuJiu. "Research on using sign language in outdoor advertising". In 2011 International Conference on Image Analysis and Signal Processing (IASP). IEEE, 2011. http://dx.doi.org/10.1109/iasp.2011.6109138.
Testo completoChen, Yisong. "Research on Advertising Visual Design in Style Language". In 3rd IEEE International Conference on Knowledge Innovation and Invention 2020 (IEEE ICKII 2020). WORLD SCIENTIFIC, 2021. http://dx.doi.org/10.1142/9789811238727_0059.
Testo completoRapporti di organizzazioni sul tema "Language and languages in advertising"
Kircher, Ruth, e Mirjam Vellinga. ECMI Minorities Blog. From Acquisition to Activation: How Language Planning Can Promote New Speakers’ Minority Language Us. European Centre for Minority Issues, ottobre 2023. http://dx.doi.org/10.53779/cmlh2988.
Testo completoBekmyrzaev, Nurbek. Language Policies of the Central Asian States. A cura di Nargiza Muratalieva. The Representative Office of the Institute for War and Peace Reporting in Central Asia, novembre 2020. http://dx.doi.org/10.46950/202004.
Testo completoHoinkes, Ulrich. Indexicality and Enregisterment as Theoretical Approaches to the Sociolinguistic Analysis of Romance Languages. Universitatsbibliothek Kiel, novembre 2019. http://dx.doi.org/10.21941/hoinkesindexenregromlang.
Testo completoArnold, H. G., W. B. Dress e R. S. Loffman. An investigation of very high level languages and their implementation on a Forth language microprocessor. Office of Scientific and Technical Information (OSTI), novembre 1987. http://dx.doi.org/10.2172/5606643.
Testo completoTarasenko, Rostyslav O., Svitlana M. Amelina, Yuliya M. Kazhan e Olga V. Bondarenko. The use of AR elements in the study of foreign languages at the university. CEUR Workshop Proceedings, novembre 2020. http://dx.doi.org/10.31812/123456789/4421.
Testo completoTarasenko, Rostyslav O., Svitlana M. Amelina, Yuliya M. Kazhan e Olga V. Bondarenko. The use of AR elements in the study of foreign languages at the university. CEUR Workshop Proceedings, novembre 2020. http://dx.doi.org/10.31812/123456789/4421.
Testo completoBaader, Franz, e Alexander Okhotin. On Language Equations with One-sided Concatenation. Aachen University of Technology, 2006. http://dx.doi.org/10.25368/2022.154.
Testo completoThomas, Strobel. A contrastive approach to grammatical doubts in some contemporary Germanic languages (German, Dutch, Swedish). Goethe-Universität Frankfurt a.M., marzo 2023. http://dx.doi.org/10.21248/gups.72278.
Testo completoEdTech Hub, EdTech Hub. Minoritised languages, education, and technology: Current practices and future directions in low- and middle-income countries. EdTech Hub, ottobre 2022. http://dx.doi.org/10.53832/edtechhub.0127.
Testo completoСемеріков, Сергій Олексійович, Світлана Миколаївна Амеліна e Ростислав Олександрович Тарасенко. Enhancing foreign language learning with cloud-based mind mapping techniques. Криворізький державний педагогічний університет, novembre 2023. http://dx.doi.org/10.31812/123456789/8484.
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