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Letteratura scientifica selezionata sul tema "Lamb marketing"

Autore: Grafiati

Pubblicato: 4 giugno 2021

Ultima modifica: 20 febbraio 2023

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Articoli di riviste sul tema "Lamb marketing"

Brester, Gary W., e Douglas C. Mustek. "The Effect of Market Concentration on Lamb Marketing Margins". Journal of Agricultural and Applied Economics 27, n. 1 (luglio 1995): 172–83. http://dx.doi.org/10.1017/s1074070800019714.

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AbstractThe national four-firm concentration ratio in the lamb slaughtering and processing industry increased from 55 percent in 1980 to 70 percent in 1992. The effect of increasing lamb packer concentration on lamb marketing margins is examined. A relative price spread (RPS) model for farm-to-wholesale and wholesale-to-retail marketing margins was estimated using three-stage least squares (3SLS). The 3SLS results indicate that increased lamb packer concentration has had relatively small, positive effects on lamb marketing margins.

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Waterhouse, A., e Louise C. Roger. "A system for store lamb finishing from roots involving the slimming of overfat lambs and ad libitum concentrate feeding of underfinished lambs". Proceedings of the British Society of Animal Production (1972) 1989 (marzo 1989): 116. http://dx.doi.org/10.1017/s0308229600011077.

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Traditional systems of finishing store lambs from roots are unpredictable and inflexible. Lamb genotype, sex and initial weight significantly affect potential performance and target weights for slaughter at currently fashionable levels of fat cover. Lamb performance can easily be affected by climate. Frequently, producers fail to match crop resources to lamb grazing due to the unpredictable finishing rates. Planning of sales especially to meet marketing contracts is also difficult. Problems are most significant with hill breed lambs and smaller crossbred lambs both which need considerable gains to achieve slaughter condition and weight. With heavy ‘forward’ stores overfat lambs can be a problem.Careful management, appropriate supplementation and regular handling all help to reduce problems but in many situations where labour and handling facilities are limited these inputs also increase costs and difficulties.

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Clark, Phillip R., e Teresa E. Dana. "Marketing New Zealand lamb in the EU". International Journal of Entrepreneurship and Small Business 4, n. 6 (2007): 807. http://dx.doi.org/10.1504/ijesb.2007.014983.

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Pollott, G. E. "Lamb marketing in hill and upland farms". BSAP Occasional Publication 10 (1985): 147–48. http://dx.doi.org/10.1017/s0263967x00030883.

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Volans, J. K. S. "Lamb Marketing in the hills and uplands". BSAP Occasional Publication 10 (1985): 149. http://dx.doi.org/10.1017/s0263967x00030895.

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Vipond, J. E., J. FitzSimons, H. Brown e G Horgan. "Use of fishmeal to reduce lamb weight loss on dietary change". Proceedings of the British Society of Animal Production (1972) 1991 (marzo 1991): 47. http://dx.doi.org/10.1017/s030822960001998x.

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Year round production of lamb Is constrained by the seasonal breeding of the ewe with a shortage of lambs onto the UK market In the first two quarters of the year leading to enhanced prices in this period. Lambs sold onto this market in the past have received little variable premium due to strong market prices. Transfer of support from variable premiums to headage payments in 1992 should encourage farmers to spread the marketing period of lamb into the period of shortage. New systems of storing lamb have been developed involving a housed store period from September to November on a straw based diet followed by turnout to swedes for finishing. Large liveweight loss on adjustment to the straw based diet has been a constraint In previous trials (Dingwall et al, 1989). Previous work on slimming diets for sheep (Vipond et al, 1989) suggests fishmeal supplementation during the changeover period could reduce weight loss and improve performance.

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Thatcher, LP, JJL Maden e CL Plant. "Influence of sex and year on carcass characteristics important in the marketing of second cross lambs". Australian Journal of Experimental Agriculture 30, n. 2 (1990): 171. http://dx.doi.org/10.1071/ea9900171.

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The carcass characteristics important for the marketing of ewe, wether and ram lambs were examined for lambs grazing annual pastures in northeastern Victoria. The lambs were Poll Dorset x (Border Leicester x Merino). The lambs grew on abundant, high quality pastures after a spring lambing in 1983. The climate in 1984 was very dry and the lambs were born in autumn when pasture availability was low, and pasture clover content reduced. Apart from carcass weight and fat depth (GR) which are used in the AUS-MEAT lamb carcass description, it was found that sex also influenced the level of subcutaneous fat; and also the GR measurement and distribution of subcutaneous fat. Sex did not, however, affect primal joint size in a commercially important way. It was concluded that lamb sex should also be included to improve carcass description, and this would be more important as larger carcasses were used. The area of the M. longissimus dorsi at the 12th rib (EMA) was not affected by sex, but it was a significant (Pc0.01) inclusion with carcass weight in predicting hindleg muscle content. Year affected level and distribution of subcutaneous fat, EMA, and primal joint size even after GR and carcass weight were described. However, the major influence of year was not clear, because there were 2 times of lambing in 2 years when nutrition was vastly different.

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Capps, Oral, Patrick J. Byrne e Gary W. Williams. "Analysis of Marketing Margins in the U.S. Lamb Industry". Agricultural and Resource Economics Review 24, n. 2 (ottobre 1995): 232–40. http://dx.doi.org/10.1017/s106828050000887x.

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Factors affecting marketing margins were identified and assessed using a relative price spread technique. Margins were disaggregated into slaughter-to-wholesale and wholesale-to-retail for a more complete understanding. Marketing costs, concentration, demand, and price were used to explain variations within these margins. Results showed that packer concentration had a significant effect on margins. Forces of supply and demand (as represented by production and market price) and changes in marketing costs also explained the variation in margins. A higher degree of price transmission from slaughter-to-wholesale level was observed in comparison to the wholesale-to-retail level.

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Fogarty, N. M., V. M. Ingham, L. McLeod, G. M. Gaunt e L. J. Cummins. "Genetic resources to increase the profitability of crossbred lamb production". Australian Journal of Experimental Agriculture 46, n. 7 (2006): 799. http://dx.doi.org/10.1071/ea05355.

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The gross margin returns of first cross ewes by different sires have been evaluated on an equivalent carrying capacity basis by taking account of the feed requirements for the ewes and lambs and their varying performance and requirements throughout the annual production cycle. The study involved 2846 crossbred ewe progeny generated by 91 maternal sires from several breeds at 3 sites over 3 years including genetic links. The ewes were joined to terminal sire rams for 3 years and 8878 of their second cross lamb carcasses were included in the evaluation. The annual gross margin (A$GM) for individual ewes included income from lamb carcasses (with fat and weight discounts), lamb skins and ewe wool production, and costs for management and marketing. Individual feed requirements were calculated for ewe maintenance, gestation, lactation and lamb growth (pre- and post-weaning) and $GM was expressed on a dry sheep equivalent (dse) basis. Sire breed was not significant with a range of $5.28 GM/dse between sire breed means. There was a considerably greater range of up to $15 GM/dse among most of the sire ewe progeny groups within breeds and overlap among all sire breeds. Lamb turnoff rate was the major profit driver with lamb growth rate and carcass fat levels also contributing. The opportunities for genetic improvement in profitability of lamb enterprises are discussed.

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Wuliji, Tumen, Amy Bax, Liga Wuri, Luke Wilbers e Christopher Boeckmann. "167 Evaluation of an out-of-season breeding system for organic lamb production in missouri". Journal of Animal Science 97, Supplement_3 (dicembre 2019): 173–74. http://dx.doi.org/10.1093/jas/skz258.357.

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Abstract Organic production is one of the fastest growing food and agriculture industry. The seasonality of lamb production affects lamb markets and prices, whereas, an out-of-season breeding and organic fall lamb production scheme may enhance product availability and competiveness. Six rams and 100 Katahdin ewes were selected for an out-of-season breeding during April and May of 2017 and 2018, for two production years. Ewes were synchronized for estrus using CIDR® device (EaziBreed™) (12 d) before breeding and fed ‘flushing’ feed for four weeks. Ewes were bred in mixed sire groups for two estrus cycles (35 d). Animals were rotationally grazed and maintained good body condition score (3.0) throughout the seasons at certified organic farm in Missouri. Mean live weight measured monthly from breeding to lambing were 57.8, 60.1, 62.1, 64.7, and 59.3 kg. Eighty nine ewes lambed in fall 2017 giving birth to 121 lambs (136% lambing rate) and eighty eight ewes lambed in 2018 giving birth to 126 lambs (143% lambing rate). Ninety seven percent of weaned lambs were maintained as an organic production status for marketing. Lamb birth weight, average daily gain weight, weaning weight, and 30 d post weaning weight, post weaning average daily gain weight were recorded for 2017 born lambs as 3.74±0.03 kg, 21.00±0.24 kg, 24.78±0.28 kg, 176±2 g/d respectively. Organic weaner lambs were sold for 5 to 15% higher price values (P < 0.05) per unit than non-organic peer groups at a local livestock auction sale.

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Tesi sul tema "Lamb marketing"

Turnbull, Elwin Donald, of Western Sydney Hawkesbury University e Faculty of Agriculture and Rural Development. "Developing the Australian lamb industry using action research". THESIS_FARD_XXX_Turnball_E.xml, 1993. http://handle.uws.edu.au:8081/1959.7/84.

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This document reports on the rationale for and results of using action research in order to facilitate development of the Australian lamb industry. The contexts of this research were: a lamb industry that had declining consumption; producers were slow to change to the production of new style of lamb which more closely aligned with consumer trends towards lower fat and convenience foods; and major changes in research funding criteria, towards projects with measurable impacts upon industries. The perspective taken in this research was that the production and marketing of lamb is essentially a human activity. Action research was effective in providing a methodology for working with extension and research officers using focus group meetings with lamb producers in South Eastern Australia. The key activity was the creation of an environment for a rich social discourse between industry people, focussing on establishing suitable processes and relationships within the industry. Valuable resources consisting of current industry skills, knowledge and institutions were utilised through this project for the benefit of the industry. This project illustrated a role for action research as an effective way of facilitating learning and communication in the lamb industry. The impact of the project was limited because the activities were confined to the production end of the marketing channel. The research helped the author to develop a deeper understanding of participatory action research and the close linkage between learning and self image. The experience of conducting the research validated the importance of the group dynamic in action research and the difficulty that individuals and groups have in matching actions with espoused theory
Master of Science (Hons)

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Peñafiel, Pilar, e Ricardo Ávalos. "Socks Lab". Tesis, Universidad de Chile, 2017. http://repositorio.uchile.cl/handle/2250/147792.

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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETING
Pilar Peñafiel [Parte I], Ricardo Ávalos [Parte II]
Existe un tiempo limitado para reflejar y representar el estilo personal. La moda se ha vuelto una forma de representarse e individualizarse y los accesorios dentro del vestuario de las personas han tomado cada vez más protagonismo, ya que la gente busca diferenciarse y expresarse a través de los pequeños detalles como la corbata, lentes, colleras, cinturón e incluso relojes. Hoy el mundo corporativo exige en su mayoría atenerse a un código de vestimenta bastante acotado, por lo que los accesorios se han convertido en modos de individualizarse. Es por esto que cada vez más en lugares de todo el mundo se ha visto un crecimiento en el uso de accesorios anteriormente nombrados, viéndose desarrolladas cada vez más de estas categorías, partiendo por la categoría de relojería, corbatería, cinturones, lentes son categorías ya maduras con gran cantidad de actores participantes y donde el precio promedio se ha visto incrementado durante los años gracias a la innovación tanto en materiales de producción como en diseño. Algo similar se espera por parte de la categoría de los calcetines, si bien esta categoría representa un mercado maduro, que durante muchos años no creció y la mayor innovación fue de parte de las marcas deportivas desarrollando calcetines distintos por tipo de deporte (ejemplo Running y Fútbol). Finalmente se crea una nueva subcategoría que remece esta categoría con baja innovación e involucramiento por parte de los consumidores. En base a esta oportunidad y al fanatismo por esta prenda por parte de Ricardo, funda su propia empresa y crea la marca Socks Lab (que viene de Laboratorio de Calcetines) donde se busca desarrollar distintos tipos de calcetines para las personas de hoy enfocado en crear diseños lúdicos y entretenidos con elementos del día a día o elementos icónicos. Socks Lab ofrece la oportunidad de realizar un statement sutil de su personalidad y de diferenciarse del resto ofreciendo un producto de consumo masivo con diseños únicos diseñados en Chile. Socks Lab permite a las personas reflejar su estilo e individualidad a través de un producto innovador, con diseños creativos. Es una invitación a dejar los calcetines aburridos y atreverse a impresionar a colegas y amigos. En este Plan de Marketing abordaremos la subcategoría de los calcetines con diseño con principal enfoque en el primer año de lanzamiento de la marca en Chile, sus canales de distribución a desarrollar, producto y desarrollo comunicacional.

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Bihelerová, Judita. "Market Entry Strategy for LEDON Lamp GmbH". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76323.

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The main goal of this thesis is to set up a vital and pertinent marketing strategy for LEDON Lamp GmbH to enter the UK market with its innovative product. In order to approach the problem correctly, a review of the existing theoretical literature was performed, based on which a thorough secondary and primary research was carried out. The findings include a detailed description of LEDON Lamp GmbH and the UK market, the characteristics of the main competitors, their products and other competing technologies, the possible distribution channels and it also includes a part dealing with the characteristics of British consumers. Furthermore, the research findings are analysed using the tools introduced in the theoretical part of the thesis. Based on those findings and the analysis performed, a market entry strategy and a complete marketing mix are introduced.

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Kalendová, Kateřina. "Analýza marketingové komunikace konzultantské společnosti Image Lab s.r.o". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15465.

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Many companies nowadays apply themselves to company trainings and consulting. It is a very profitable field for enetrprise and that is also why there is such a huge competition. Because the product is services, which are intouchable, impossible to test, it is more about good marketing.Communication with customer and continual contact with him is essential. In the thesis there was realised and assignemet of the marketing communication of the Image Lab s.r.o. company. From the results it is clear, that it is necesarry to monitor customers satisfaction and to find out their needs and wishes.

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Valderrama, Meléndez Jorge Luis, Soto Alexandra Nicole Ferreyros e Cabanillas Diana Carolina Orrego. "Elaboración de un plan de marketing con enfoque experiencial para una cafetería de especialidad de Lima Metropolitana: Caso NEIRA CAFÉ LAB". Bachelor's thesis, Pontificia Universidad Católica del Perú, 2019. http://hdl.handle.net/20.500.12404/15375.

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La presente investigación tiene como objetivo principal diseñar un plan de marketing con enfoque experiencial para la promoción de marca de Neira Café Lab que esté alineada a sus objetivos organizacionales. Las expectativas y gustos de los consumidores han obligado a las organizaciones a estar más pendientes de cómo quieren que sus usuarios vivan cada una de las experiencias; desde el sector de cafeterías de especialidad se ha evolucionado a la tercera ola del café, la cual busca brindar a sus consumidores una experiencia más integral buscando dar visibilidad a todos los actores de la cadena de valor. Neira Café Lab no es ajeno a esto al ser un actor dentro del sector; sin embargo, hasta el momento no ha logrado realizar una planificación adecuada sobre las actividades que realiza, lo que no le permite sacar mayor provecho de las fortalezas con las que cuenta. A raíz de esta problemática se realiza un diagnóstico de la situación actual considerando a los principales actores del sector (colaboradores, competidores, especialistas y consumidores). A partir de ello, considerando los tipos de experiencia que la cafetería busca generar en sus consumidores, se inicia la construcción del plan de marketing con objetivos cuantitativos y cualitativos relacionados a las ventas, la experiencia en la cafetería y la notoriedad de marca. De esta manera, se presenta un plan táctico con enfoque experiencial tomando en consideración el mix de marketing de servicios que permite alcanzar los objetivos propuestos. Buscando que el proyecto contribuya con la toma de decisiones de la organización, se realiza una investigación - acción práctica donde el dueño participa activamente en diferentes etapas.
Trabajo de suficiencia profesional

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Turnbull, Elwin D. "Developing the Australian lamb industry using action research". Thesis, 1993. http://handle.uws.edu.au:8081/1959.7/84.

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Oliveira, Joana Neto de Almeida Furtado de. "Customer relationship management field lab at PCDIGA: marketing campaigns". Master's thesis, 2019. http://hdl.handle.net/10362/68970.

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The appearance and development of the Internet created a new paradigm in the marketing area, where companies are becoming increasingly focused on developing a customer centricity strategy in order to create a more engaging relationship with the customers. This Work Project aims to analyse, measure and evaluate the impact of PCDIGA’s communication channels and respective strategies to establish contact with their customers, namely through marketing campaigns via e-mail or social media platforms. According to the data collected and knowledge gathered, some recommendations, suggestion for improvements and initiatives were proposed in order to align with a customer-centric strategy.

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Martine, Nikiema, e Nikiema Martine. "Marketing Strategy of a Taiwanese Solar Lamp Company in Burkina Faso". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75061747512717967562.

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碩士
嶺東科技大學
國際企業研究所
99
The eighteenth century was the new departure for the economic world. During that period, the objective of each firm was to produce and sell through the international market (mass production and mass consumption). Every firm kept on producing and the overproduction was one of the causes of economic crisis in 1929. In the new economy,everything has changed. To understand the new economy, this study uses a qualitative method (e.g. document analysis) to analyze the marketing strategy of a Taiwanese solar lamp company in Burkina Faso. After analysis, compared to the Industrial Revolution, the concept of today’s companies is built on knowing consumer’s needs and wantsinstead of seeking markets after making the product. This concept is what the new economy called “marketing”. Through an analysis of the marketing strategy of the company, the findings of this study show the solar lamp is a necessity for the schoolchildren in Burkina Faso. This research also proposes SWOT analysis as a comprehensive strategic planning for the company to achieve a sustainable competitive advantage. Through the SWOT analysis, the company’s strengths are more than its weaknesses. Also there are more opportunities than threats according to the results. After SWOT analysis, it appears that: (1) There are no major political, economic, cultural, and environmental factors of Burkina Faso that influence negatively the strategy of the company. (2) The main weakness of the company is the lack of branch or office (of the company) in Burkina Faso. (3) As far as other external aspects of the company are concerned, the threat arises at the level of competition. Indeed, a last minute competitor has emerged on the market. This threatens the company cost advantage and cost strategy on the marketplace. (4) But thanks to the high quality of the product and also with the involvement of the Taiwanese Government for the promotion of solar lamp, Goldenwell is very lucky to resist its competitor’s attack in Burkina Faso. (5) Another aspect is the confidence of World Bank's project "Lighting Africa” on the quality of the product of Goldenwell especially the product design capability. Keywords: Marketing strategy, Burkina Faso, solar lamp, competition

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Bilelo, Ana Marta Mendão. "Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan". Master's thesis, 2021. http://hdl.handle.net/10362/123291.

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EDU digitalis currently struggling with its internationalization process, generating profits and being established in the African market. The goal of this study is to analyze the global readiness of the firm and to evaluate new markets. The assessment was made through a Country Clustering and Ranking, followed by an in-depth analysis of the top five countries. A strategic plan was developed in three stages: definition of the international entry strategy, elaboration of a marketing strategic plan and computation of a financial forecast. The results prove the firm’s preparedness to go global and that Sweden is the optimal target.

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CHANG, YU-YUN, e 張玉雲. "LOACL FESTIVAL ACTIVITY MARKETING STRATEGY：PING-XI SKY-LAMP FESTIVAL ACTIVITY CASE STUDYFESTIVAL ACTIVITY CASE STUDY". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/20120211002543533866.

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碩士
國立臺北大學
公共行政暨政策學系碩士在職專班
96
“Happiness is always Happening” while sky-lamps slowly are flying into sky, and drawing a lighting track in the dark sky, and presenting one marvelous bright and dazzling beautiful scenery. This symptom can make whole year of happiness through Ping-Xi Sky-Lamp which is a special folk custom festival activity. Ping-Xi Sky-Lamp created a Genius World Record in year of 2000 and went through Satellite to relay a TV broadcast into over seventy countries around the world. This activity was jumping into international platform. It brought Ping-Xi area to have a good tourism value. Currently, many of local festival activities were faced with crisis by duplicating or replacing around the Taiwan but Ping-Xi Sky-Lamp is still outshining others and have famous named “Northern Sky-Lamp”. This article is researching about its marketing strategy and successful factors. The methods of this study are literature analysis and deep interview with 11 persons who held Ping-Xi Sky-Lamp festival , including Taipei County office, Ping-Xi local industry and local residents. This study finds: The key successful factor of Ping-Xi Sky-Lamp Festival activity is that the symbolism of light Sky-Lamp to make wish and pray for blessings ,which can’t be duplicated and replaced, and can catch people’s feeling that are shouting from their mind inside. The conclusion of this study is: the local festival activities of marketing strategy must come from people’s deep inside of heart for praying fortune.

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Più fonti

Libri sul tema "Lamb marketing"

United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry. Review of the pricing and marketing process for lamb in the United States: Hearings before the Subcommittee on Livestock, Dairy, and Poultry of the Committee on Agriculture, House of Representatives, One Hundred Second Congress, first session, September 18, 1991, Denver, CO, and October 31, 1991. Washington: U.S. G.P.O., 1992.

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McIntyre, Sean. Towards improved marketing of Northern Ireland lamb through local butchers' shops. [s.l: The Author], 1995.

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Klipp, Jondavid. Lab industry strategic outlook: Market trends & analysis. Washington D.C: Washington G-2 Reports, 2000.

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Klipp, Jondavid. Lab industry strategic outlook 2005: Market trends & analysis. New York, N.Y: Washington G-2 Reports, 2004.

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Wansink, Brian. Revitalizing mature brands: Revitalization research from the Food and Brand Lab at the University of Illinois. Urbana-Champaign, IL: Food and Brand Lab, University of Illinois, 2002.

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Holtzman, Sandra. Lies start-ups tell themselves to avoid marketing: A no bullsh*t guide for Ph.D.s, lab rats, suits and, entrepreneurs. New York: SekectBooks, Inc., 2007.

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Raindance Producers' Lab: Lo-to-no [sic] budget filmmaking. Oxford [England]: Focal Press, 2004.

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Marketing 301 Custom Version of Lamb Marketing. Cleveland State University, 2002.

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United States. Packers and Stockyards Administration., a cura di. Slaughter lamb marketing: A study of the lamb industry. [Washington, D.C.]: The Administration, 1987.

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B, Bell James, e United States. Agricultural Cooperative Service., a cura di. Niche marketing opportunities through lamb cooperatives. [Washington, D.C.?]: U.S. Dept. of Agriculture, Agricultural Cooperative Service, 1992.

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Capitoli di libri sul tema "Lamb marketing"

Nuthall, Peter L. "Wrong again." In Farm business management: the decisive farmer, 49–61. Wallingford: CABI, 2021. http://dx.doi.org/10.1079/9781800620124.0005.

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Abstract This chapter narrates the details of a farmer meeting. Prior to the first meeting of the farmers in one of the discussion/improvement groups, Ben, who had offered to be the farmer host for this first meeting, took time to update all the information on his farm providing the full background for the farmers so they would better understand any problems Ben might have, or could experience in the future. The report included a full budget which listed both the physical plans and their financial consequences, and also what is often referred to as a 'property report' describing the physical details of the farm. Ben also prepared a 'management report' listing how all the resources, including the stock, were managed. A management report is a description of all the management systems a farmer uses and follows. For example, what system does the farmer follow for, say, growing a crop of wheat? What cultivation? What seeding rate (and cultivar)? What fertilizers and rates? What disease prevention? What irrigation rates and systems? What harvesting and marketing systems? And for, say, a ewe flock, what breed? What replacement system? What disease control? What feeding system and quantities? What lambing system? What lamb and wool marketing, what drenching systems? What weaning system and age? And so on for all parts of the farm.

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Barnes, Felicity, e David M. Higgins. "Brand image, cultural association and marketing: ‘New Zealand’ butter and lamb exports to Britain, c. 1920–1938". In The Brand and Its History, 278–305. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003255970-12.

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Mamalis, Spyridon, Alessio Cavicchi, Cristina Santini, Gigliola Paviotti e Irene Kamenidou. "The Wine Lab Project Exploring the Views from Experts". In Strategic Innovative Marketing and Tourism, 411–15. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_45.

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Carvalho, João Pedro, e Ricardo Mena. "Consumer Perception of Fast-Moving Consumer Goods About the Continente Food Lab Brand". In Marketing and Smart Technologies, 653–64. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9268-0_55.

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Dionisio, Pedro, e Carmo Leal. "Marketing Futurecast Lab – Prospecting Trends for A Better Future". In Thriving in a New World Economy, 150. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24148-7_48.

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Rigdon, Edward, Marko Sarstedt e Jan-Michael Becker. "Managing Uncertainty in Consumer Research: Replicability and the Elephant in the Lab: An Abstract". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 127–28. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-89883-0_36.

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Labbok, Miriam, e Anne Peterson. "Post-Marketing Study of the Lactational Amenorrhea Method (LAM): Impact of Putting LAM in Women’s Hands". In Advances in Experimental Medicine and Biology, 289–90. Boston, MA: Springer US, 2002. http://dx.doi.org/10.1007/978-1-4615-0559-4_51.

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Mamalis, Spyridon, Irene Kamenidou, Alessio Cavicchi e Gigliola Paviotti. "The Wine Lab: Generating Innovation Between Practice and Research—Exploring the Views from Wine Makers and Policy Makers". In Strategic Innovative Marketing and Tourism, 1311–17. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_150.

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Brewer, Lauren M. "Student Subjects: Human Lab Rats or Genuine Consumers?" In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, 713. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24184-5_173.

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Lichters, Marcel, Robert Möslein, Marko Sarstedt e Andreas Scharf. "Comparing Lab, Virtual, and Field Environments in Sensory Product Acceptance Testing: An Abstract". In Back to the Future: Using Marketing Basics to Provide Customer Value, 143–44. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_54.

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Atti di convegni sul tema "Lamb marketing"

Plotkowski, Alex, e Nael Barakat. "A New Device to Quantify Human Trunk-Control Measurements". In ASME 2010 International Mechanical Engineering Congress and Exposition. ASMEDC, 2010. http://dx.doi.org/10.1115/imece2010-37276.

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Abstract (sommario):

When helping in the rehabilitation of stroke and head trauma patients, physical therapists often find a need to measure the patient’s control of the muscles in their torso. This is called trunk control. Currently, there are two options for the measurement of trunk control. The first is qualitative analysis by the physical therapist, and the second is large, expensive equipment that measures the patient’s balance. The goal of this project was to create a low cost, quantitative means of measuring trunk control. The device used accelerometers placed on the back of the patient’s neck to measure the angle of the patient’s torso from vertical, as compared to acceleration due to gravity, in both left to right and forward to backward directions. The data taken from the accelerometers is stored on a micro-SD card, which is then inserted into a personal computer and analyzed using software built in the lab. The software produces a graphical representation of the data and displays useful calculations. During the course of the project, careful consideration had to be taken to stay within the bounds of professional ethics from a biomedical point of view. This included restricting the testing of the device and taking patient safety as a primary consideration during the entirety of the design process. Future iterations of the device will include technical and aesthetic improvements based on feedback from a group of physical therapy students who are currently testing the quality of the device’s measurements as well as its integration into a clinical setting. Additionally, a group of business students are constructing a business plan for the marketing and sales of this product.

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