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1
Leith, Andrew R., of Western Sydney Hawkesbury University e Faculty of Management. "Competitiveness of Australian small to medium enterprises in Indonesia". THESIS_FMAN_XXX_Leith_A.xml, 2000. http://handle.uws.edu.au:8081/1959.7/512.
Testo completoAbstract (sommario):
The purpose of this research is to determine whether Indonesian business practices and culture inhibit the competitiveness of Australian small to medium enterprises in Indonesia. Prior to the current economic demise of the Indonesian economy, Australia's trade relations with its closest Asian neighbour were not as significant as trade with countries far removed from Australia's shores. Previous research has identified that cultural problems and inadequate communication contribute towards the lack of competitiveness of international small to medium enterprises.However there has been no rigorous and comprehensive research specially related to Australian entrepreneurs and the problems they encounter in Indonesia.Several key themes emerged from this study which indicated that thorough planning and market research are more important than a comprehensive understanding of business practices and culture. What the research brings to extant literature is a rigorous and methodological analysis of Indonesian business practices from an Australian entrepreneur's perspective. This provides a structured link between the parent disciple of cross cultural communications, the plethora of information on Asian business practices, and the reality of Australian small to medium enterprises attempting to enter the Indonesian marketDoctor of Philosophy (PhD)
2
Ercole, Roberto. "The impact of agglomeration externalities on manufacturing growth within Indonesian locations". Thesis, University of Huddersfield, 2015. http://eprints.hud.ac.uk/id/eprint/28563/.
Testo completoAbstract (sommario):
Differences in agglomeration externalities and industrial regimes between locations generate performance differentials for their localized economic activities. For more than two decades, scholars have debated which externality is dominant for growth and under which regime. The present study aims to resolve this debate by analysing the influence of agglomeration economies on the growth of five-digit manufacturing sectors and firms in Indonesia between 2000 and 2009 discriminating cities and regencies. Specialization, competition, population density, human capital, and a set of varieties are employed. This is conducted shedding the light on policy implications of economic variety sectoral decomposition functional to revitalize Indonesian manufacturing growth after the Asian Financial Crisis, which substantially hits the Indonesian economy and manufacturing. Empirical evidence reveals that Indonesian policymakers should develop initiatives to support the competitiveness of key labour-intensive industries and manufacturing transformation towards knowledge-based productions. This can be achieved through promoting key specialised clusters characterized by large sectoral interconnectivity favouring inter and intra-industry knowledge spillovers, which allow underpinning the competitiveness of clusters and overcoming the two typical drawbacks of highly specialized locations (lock-in and lack of resilience). The formation of human capital, and the development of technologically advanced industries come to light as crucial drivers to construct a more conductive innovative environment and reduce manufacturing exposure to external industry-specific shocks. Population density and industrial diversity antithetically influence manufacturing growth in cities and regencies due to their economic heterogeneities.
3
Natalegawa, A. D. H. "Economic management and the stages of Indonesian inflation : 1950-1983". Thesis, University of Oxford, 1988. http://catalog.hathitrust.org/api/volumes/oclc/32940258.html.
Testo completo
4
Patrisia, Dina. "The relationship between corporate diversification, corporate governance and corporate social performance in Indonesian companies". Thesis, University of Huddersfield, 2016. http://eprints.hud.ac.uk/id/eprint/32622/.
Testo completoAbstract (sommario):
The effect of corporate diversification on behaviour of business towards stakeholder demands and social concerns has been overlook, especially in product diversification both related and unrelated diversification. This study investigates the relationship between corporate diversification (CD) (i.e. related, unrelated and international diversification) and Corporate Social Performance (CSP) in Indonesian listed companies. It explores the moderating effect of corporate governance (CG) (e.g. independent commissioner and ownership concentration) on the correlation between corporate diversification and CSP. This study takes 203 listed companies from the Indonesian Stock Exchange as the sample. It applied company annual report, Indonesian Capital Market Directory and Osiris database as sourced of data. Moreover, content analysis based on 80 indicators of Global Report Initiative is used to measure CSP, while multiple regression with one-year lag dependent variables is used as the primary data analysis. The result of multi regression analysis shows that related and unrelated diversification produced different outcomes whereby related diversification is negatively correlated with CSP. Unrelated diversification, conversely, reveals a positive relationship with CSP. Moreover, unrelated diversification is more positively correlated to CSP than the related CD, while international diversification also has a positive relationship with CSP. Furthermore, an independent commissioner could strengthen the CD-CSP relationship with regards to unrelated and international diversification. Conversely, ownership concentration could weaken the CD and CSP relationship for related diversification. In conclusion, this study contributes to theoretical development (i.e. it explains the link between product diversification, international diversification and CSP in emerging economies setting. It extends previous studies by considering the role of CG as a moderator, and uses content analysis based on GRI indicators in measuring CSP). Additionally, it has managerial implications, including a manager needs to consider CD and carefully manage the demands of an extensive range of stakeholders to increase CSP. Second, in order to maximise the impact of corporate diversification strategy on CSP, a manager has to think sensibly, based on the CG dimensions in the company, such as the number of independent commissioners and ownership concentration. Third, this study provides input to managers who run their businesses in emerging economies that have some differences with developed economies, for instance local rules, regulations and governmental control. Fourth, it also has an impact on the economy of Indonesia. For example, the government should establish regulations suitable for several types of industry and encourage the listed companies to implement good CG. Finally, limitations and further research directions are discussed.
5
Sarsito, Agus. "An analysis of the Indonesian teak industry and its market prospects in the UK for further processed products". Thesis, Bangor University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.262521.
Testo completo
6
Tilley, Lisa. "The condition of market emergence in Indonesia : coloniality as exclusion and translation". Thesis, University of Warwick, 2016. http://wrap.warwick.ac.uk/90948/.
Testo completoAbstract (sommario):
This thesis elaborates a decolonial international political economy (IPE) as a means of examining the condition of market emergence in Indonesia. It presents the term ‘emerging market’ as the contemporary organising grammar which positions Indonesia in relation to international capital flows. This condition of market emergence is further understood in historical colonial perspective as the latest mode of producing Indonesia as an investible site for international capital. My expansion of decolonial IPE is made in this thesis through the analysis of difference-based ‘exclusion’ and ‘translation’, both as vital elements of coloniality and as processes which relate to accumulation and dispossession in an ‘emerging market’ context. I go on to make the case for bringing urban and rural terminable sites of extraction into the same frame of analysis. These are understood similarly here as internal frontiers along which social groups are materially and discursively excluded from the national emerging market project and thus rendered expropriatable. I further analyse the repeated dispossession of these expropriatable groups along with other means of enacting ‘translations’, or enforced alterations in ways of being. These translations are by no means passively accepted and my analysis further demonstrates various means by which these are negotiated and contested. This thesis therefore makes contributions to the literature on decolonial thought and IPE, at the same time as presenting an original examination of Indonesia in its present moment of market emergence.
7
Nuryanti, Wiendu. "Scale and locational effects on tourism multipliers : tourism and regional development in Indonesia". Thesis, Bournemouth University, 1998. http://eprints.bournemouth.ac.uk/325/.
Testo completoAbstract (sommario):
The purpose of this research is to examine the influence of scale and location on the multiplier values associated with tourism expenditure in each of the regions of Indonesia. Furthermore, various factors are examined that determine the economic impacts of tourism to better understand how scale of accommodation and location can be used as a conceptual framework to help comprehend the patterns and interactions across regions. These concepts may be used to reveal the complexities underlying the fundamental structures in developing countries to show to what extent development facilitates tourism, and to what extent tourism encourages development. The specific objectives of the research are as follows: 1. To examine the effects of scale of accommodation on the multiplier values within the framework of similarities and differences in the levels of development, density and accessibility in the regions. The results can be used to identify the factors that influence the economic impact of tourism. This perspective examines tourism not only as a source of demand but also the simultaneous relationship between supply and demand within the intersectoral linkages of the national-regional Indonesian economic structure. 2. To examine the locational effects on the characteristics of multiplier values associated with tourism within the core-periphery relationship of the 27 regions of Indonesia. The study analyses the different locations of these regions as tourism destinations and compares how they act as a mediating absorption force for tourism's contribution to regional development. ii 3. To determine the characteristics of the economic impact of tourism in order to aid regional development planning with a better understanding of the concept of intersectoral and interspatial systems by treating tourism in a holistic manner and putting it in a broader context. Tourism, similar to other export industries, involves intersectoral activities, which is based on the recognition that the various sectors that make up the structure of the economy are interdependent. What makes tourism a unique phenomenon compared to other consumer-production relationships is that tourists must travel to the location of the destination in order to consume its product. It is this essential characteristic of tourism that ensures that it has a simultaneous effect not only on economic but also social, environmental and cultural structures in the region concerned. However, the impacts on environment and socio-cultural matters are outside the scope of the thesis. Due to these complex realities, tourism in developing countries can not be approached only in terms of master planning or marketing, rather it is fundamentally a problem of development. The main findings of this research indicate that each region has its own regional differentiation and unique characteristics. These differences involve location or accessibility, proximity to the centres of economic activities, regional economic structures, type and characteristics of tourist activities, and spending patterns. These findings seem to confirm the combined input/output and deductive gravity principles whereby the effects of interlinkages and interspatial factors are strongly intertwined in determining multiplier values of tourism across regions. iii In brief, the less developed the regions, and the farther the accessibility from the centre, the smaller the resulting multiplier values. There is a concept of 'absorption' involved in these relationships, in that multiplier values are gradually absorbed in proportion to flow per unit of economic distance. This evidence suggests that tourism in Indonesia is strongly related not only to development disparities but also to locational constraints. It is hoped that these findings, which offer an understanding of the contribution of scale and location in tourism and regional development, may help address national and regional tourism development policy-making and strategies in developing countries.
8
Rahayu, Rita. "E-Commerce adoption by small and medium sized enterprises in Indonesia : an empirical study of influencing factors and the impact of e-commerce adoption on SME performance". Thesis, University of Huddersfield, 2015. http://eprints.hud.ac.uk/id/eprint/28718/.
Testo completoAbstract (sommario):
This study considers e-commerce adoption by SMEs in developing countries and, in particular, SMEs in Indonesia. It not only explores the extent of e-commerce adoption by SMEs in Indonesia and the determinant factors of e-commerce adoption but also the post-adoption benefits of e-commerce. It adds to the extant literature by considering both ‘downstream’ and ‘upstream’ factors within the context of developing countries. Many existing studies only consider upstream or downstream issues and in the context of developed countries. The focus is not on business organizations in general but SMEs in particular. The significance of this study is due to the limited current studies regarding e-commerce adoption in SMEs that were conducted developing countries. Eleven factors were identified as the determinant factors of e-commerce adoption and fifteen post adoption (upstream) benefits were identified. A combination of questionnaires and semistructured interviews were used in the data collection. Three hundred and one questionnaires provided quantitative data which was analysed by using regression analysis and ANOVA. The twenty-two, semi-structured interviews provided qualitative data about the reasons why these SMEs adopted e-commerce and the actual benefits realised by them, and all of that gave useful support to the questionnaire results. Data collection was in late 2013 / early 2014. This study found that six factors, namely perceived benefits, technology readiness, external support, manager/owners innovativeness, manager/owners IT experience and manager/owners IT ability, have a positive and significant correlation with e-commerce adoption. Then, extending market reach; increased sales; improved external communication; improved company image; improved speed of processing; and increased employee productivity were found as the top six e-commerce benefits perceived by the Indonesian SMEs. In addition to this, the adoption of e-commerce has a positive and significance impact on SMEs market performance and communication performance. The findings have implications for the Indonesian government, IT vendors and the SME owners. The low level of e-commerce adoption by Indonesian SMEs certainly has an implication for the Indonesian government. The results of this study could help them to increase further, and better target, effective programmers to encourage the adoption of ecommerce by Indonesian SMEs. For IT vendors, this condition would be an opportunity for them in promoting their products and services. In order to increase their success, they should also consider the determinant factors of e-commerce adoption. Many SME owners want to raise their level of adoption so that they can excel in competition This thesis makes a contribution to theory and practice by providing for Indonesian SMEs in particular, and SMEs in developing countries in general, a holistic picture of e-commerce adoption; the extent of e-commerce adoption; and, the determinant factors leading to adoption and the post adoption benefits.
9
Meliani, Lenny Erna. "Employee turnover in Indonesia's Directorate General of Taxes : a case study of Jakarta's tax offices between 2009 and 2015 : critical application of Price and Mueller's causal model of turnover". Thesis, University of Nottingham, 2018. http://eprints.nottingham.ac.uk/48471/.
Testo completoAbstract (sommario):
The thesis is driven by the increasing number of the Directorate General of Taxes (DGT) employees who voluntarily left the organisation following the first phase of its organisational reforms that ended in 2008. Some changes were made to the reforms, including improving the employee compensation scheme, developing a more conducive working environment, setting up standard operating procedures to clarify job ambiguity, and implementing a job rotation system. The expectation following these changes was that employees would perform better and continue their employment in the DGT. During the second phase of reform between 2009 and 2014, 280 DGT employees decided to quit their jobs. The DGT claimed it had lost many tax specialists, tax auditors and managers, who play a crucial role in enabling the DGT to perform its function of collecting tax revenues This thesis seeks to understand the underlying causes of employee turnover in Indonesia’s DGT. It employs Price and Mueller’s model of employee turnover as the analytical framework to systematically examine the research problem. The research is based on two case studies in Jakarta’s regional tax offices, and it includes former and current DGT employees, as well as officials who are responsible in implementing the human resource regulations. Data for the research were collected through questionnaires and interviews. Price and Mueller’s comprehensive approach to the turnover problem was expected to be a useful tool to raise awareness for further examination of employee turnover problems. The thesis reveals that the model is substantially useful to explain job satisfaction among DGT employees (stayers), however, it is not fully effective in capturing employee turnover problems in Indonesia’s DGT. The model assumed organisational stability, while organisational change is more prevalent not only in the private sector, but also in the public sector. This research concludes that employees’ intentions/decisions in staying or leaving the DGT were rooted in organisational change and changes in its HR practices. The uncertainty tied into the reforms was found to be an important factor in influencing employees’ attitudes and behaviour toward their jobs.
10
Lombard, Denys. "Recherches sur l'histoire des mentalites a java : societe insulaire ou carrefour maritime?" Paris 4, 1990. http://www.theses.fr/1989PA040079.
Testo completoAbstract (sommario):
L'etude envisage dans sa globalite l'histoire de java, l'ile la plus importante de l'archipel insulindien (plus de 90 millions d'habitants en 1989), et cherche a en analyser les elements formateurs. La premiere partie porte sur les effets de l'occidentalisation ("trois siecles de colonisation"), en fait relativement limites. La seconde partie est consacree aux reseaux asiatiques, surtout musulmans et chinois; l'examen des sources malaises permet de retracer les mutations mentales des xvie et xviie s. (emergence d'une certaine modernite) et l'etude de communautes chinoises permet de mettre en evidence d'importants transferts techniques. La troisieme partie, fondee sur les textes epigraphiques et litteraires javanais, analyse la strate la plus profonde, celle des royaumes agraires, crees a partir du ixe s. Et dont les principes sont a l'origine de l'etat indonesien d'aujourd'hui. Carrefour d'influences lointaines (indienne, chinoise, islamique et europeenne), java est en meme temps le lieu d'elaboration d'une ideologie particuliere qui a fini par federer les autres iles et les associer a un grand ensemble politique. L'ouvrage est accompagne de 50 cartes et plans et de 88 illustrationsThis study is aimed at presenting a comprehensive history of java, the most important island of the malay archipelago (with a population of more than 90 millions in 1989) and at analysing its formative elements. The first part deals with the impact of westernization ("three centuries of colonisation") and its limits. The second part focusses on asiatic, mainly islamic and chinese networks. The investigation of malay sources allows us to trace the ideological changes which occured during the 16th and 17th centuries (emergence of a certain modernity); the study of overseas chinese communities on the other hand allows us to unveil the importance of technological transfers. The third part, based on both epigraphical material and javanese literature, analyses the deepest stratum, i. E. The agrarian kingdoms which developed from the 9th c. Onwards and originated the present indonesian state. Java consequently appears both as the meeting point of various influences (indian, chinese, islamic, european) and as the cradle of a peculiar civilisation which federates the outside islands and coordinates them within a wide political framework. The text is illustrated with 50 maps and 88 photos
11
You, Kevin. "Elusive Agents of Inclusion: Business Interest Associations in the Political Economies of Sri Lanka and Indonesia". Thesis, Griffith University, 2018. http://hdl.handle.net/10072/378155.
Testo completoAbstract (sommario):
While research on business interest associations in developing countries are few and far
between, we do know, from the small body of literature on the subject, that some business
associations in developing countries engage in activities that have the effect of broadening
access to political and economic participation (i.e. are inclusive); while others, conversely,
engage in activities that constrain access to political and economic participation (i.e. are noninclusive).
This thesis seeks to understand why. Additionally, it also investigates how these
associations develop inclusive and non-inclusive attributes in the first place. In other words,
this project seeks to understand what factors drive some of these associations to promote
political and economic inclusion, and what factors drive others to work against it.
To find the answer, I conducted a comparative case study of business interest associations in
Sri Lanka and Indonesia. While Sri Lankan and Indonesian associations operate in similar
political and economic landscapes, they are known to exhibit markedly different insititutional
attributes vis-à-vis political and economic inclusion. Sri Lankan associations are known to
promote, and contribute towards, political and economic inclusion (e.g. Moore & Hamalai,
1993), while Indonesian associations do not. Indeed, Indonesia’s largest peak business
association has been known to work against political inclusion (e.g. Hicks, 2012).
The findings of the empirical study suggest that business interest associations which develop,
mature and institutionalise organically, embody inclusive political and economic attributes,
and do things that have the effect of broadening access to political and economic
participation - because such actions advance the collective interests of dominant actors
within them. Members of business associations, most of whom are small to medium sized
enterprises, benefit from broader access to political and economic participation. Contrary to
Olson’s (1965; 1982) overarching characterisation of business representative bodies, this
study finds that associations, which developed organically, are not generally utilised by
powerful members of the economic elite to rent-seek in pursuit of private, individual gains.
Privileged economic elites, who are more likely to rent-seek and are incentivised to constrain
access to political and economic participation, do not usually actively participate in business
association activities because they already have direct access to political elites and therefore
do not need to be represented by a collective body. The activities of business interest
associations are, therefore, naturally driven by the interests of smaller commercial entities,
who have much to gain from political and economic inclusion.
But business associations’ agenda can be hijacked, and their organisation easily used as a tool
of control, by powerful external actors – like an oppressive regime. When this happens, their
inclusive attributes are sabotaged, and this prompts these associations to behave in ways
consistent with Olson’s depiction of a rent-seeking association - even after the said saboteur
departs (e.g. Hicks, 2012). This is what happened in Indonesia under Soeharto, when the state
interfered with the country’s chamber movement. Business associations’ vulnerability to such
external interference and their general timidity towards oppressive regimes is why their role in advancing political economic inclusion can, at best, be characterised as elusive.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Govt & Int Relations
Griffith Business School
Full Text
12
Kesa, Deni Danial, e 達呢亞. "Blog Business Usability in e-Commerce Environment : Indonesian Blogger Strategy". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/71102451092750526622.
Testo completoAbstract (sommario):
碩士清雲科技大學
企業管理系暨經營管理研究所
97
Blog Business Usability in e-Commerce Environment : Indonesian Blogger Strategy Graduate Institute of Business Administration Ching Yun University Student : Deni Danial Kesa Advisor : Prof. Steve Pan Abstract Many studies have examined the different components involved in the formation of e-commerce, as well as internet marketing for general. This thesis provides empirical evidence about the blog user competitive advantages, and the relation between blog usability for business motives. The study applies a framework which widely adopted in the economy literature to add to academic and managerial knowledge. Blog Business usability as part of business process in blog community. Empirical evidence has taken as hypothesis identified on two important implications: User competitive advantages and business motives within marketing strategy two factor have relation capacity and connected by strategy. The purpose with this thesis was to get a better understanding of blog as one of variety way in e-commerce. Using a qualitative research at multiply social networking on lines and take Indonesian user as sample of respondent and the primary data was collected through a questionnaire, in this case there are many factors to create blog competitive advantages that help as business tools, which are relevant for the user when they create and transform blog from common way to build business using social networking technology on internet world. When the global economy becoming worst, blog business usability using by small and medium enterprises or personally might be creating more job and entrepreneurship opportunity. Keyword : Blog Usability, E-commerce, Strategy, Competitive advantages
13
Twang, Peck Yang. "Indonesian Chinese business communities in transformation, 1940-50". Phd thesis, 1987. http://hdl.handle.net/1885/127618.
Testo completoAbstract (sommario):
The 1940s ushered in a period in which pre-war established Indonesian Chinese
businessmen began to decline while smaller Chinese businessmen began to emerge. This
change was of tremendous and far-reaching consequences not only for the Chinese
business communities but also for the political economic structure of Indonesia as a
whole.
Factors that caused this change were manifold. During the Japanese occupation a
pattern of decline and emergence of Chinese businessmen began to set in. In the period
that followed, anti-Chinese violence and its social and economic consequences
contributed to the waning of many Chinese businesses, especially those owned by the
Dutch-educated, whose business culture and social economic life differed greatly from the
totok. The nlOst influential anti-Chinese force was the indigenous business class, which
held a considerable measure of state power. The dominant nationalist faction's antiChinese
economic designs and policy partly explain why many Chinese tended to be
alienated from the Republican government. Such policy also contributed to the eclipse of
Chinese businesses.
Alienation from the Republican government and fleeing from Republican to Dutch
areas, however, did not mean that Chinese businessmen were "pro-Dutch". Many
Chinese businessmen 's political and economic relations with the Dutch had changed
since the start of the Japanese occupation. New trade patterns disrupted the pre-war
Chinese middleman network in the 1940s, and adversely affected Chinese business in
general. On the other hand~ however, these trade patterns gave rise to anti-colonial
"smuggling" trade. The most ferocious anti-colonial activity in the economic arena was
launched by Chinese marine traders (mainly totok Chinese). This risky trade served to
lay the foundation for the emergence of a new group of Chinese businessmen. It not only
provided the main form of trade opportunity for Chinese "smugglers", but led to the
creation of relationship between these businessmen and a number of indigenous powerholders.
Before the war, political and economic forces were, broadly speaking, divided
between the ethnic-majority (Indonesian) and ethnic-minority. Since the revolution,
however, the two elements became; to a degree, compatible with each other. A crossethnic
class formation appeared to be in the making.
14
Leith, Andrew R. "Competitiveness of Australian small to medium enterprises in Indonesia". Thesis, 2000. http://handle.uws.edu.au:8081/1959.7/512.
Testo completoAbstract (sommario):
The purpose of this research is to determine whether Indonesian business practices and culture inhibit the competitiveness of Australian small to medium enterprises in Indonesia. Prior to the current economic demise of the Indonesian economy, Australia's trade relations with its closest Asian neighbour were not as significant as trade with countries far removed from Australia's shores. Previous research has identified that cultural problems and inadequate communication contribute towards the lack of competitiveness of international small to medium enterprises.However there has been no rigorous and comprehensive research specially related to Australian entrepreneurs and the problems they encounter in Indonesia.Several key themes emerged from this study which indicated that thorough planning and market research are more important than a comprehensive understanding of business practices and culture. What the research brings to extant literature is a rigorous and methodological analysis of Indonesian business practices from an Australian entrepreneur's perspective. This provides a structured link between the parent disciple of cross cultural communications, the plethora of information on Asian business practices, and the reality of Australian small to medium enterprises attempting to enter the Indonesian market
15
ImronIkob, Amelia, e 艾美莉. "Investigating the Determinants of Indonesian Consumer Trust to Individual Seller In Social Commerce context". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/69900156660224823784.
Testo completoAbstract (sommario):
碩士國立成功大學
國際經營管理研究所
102
With the advance of information technology, a lot of new things arise from the development of internet including the purchase goods and services or online shopping. However, online consumers will always experience the uncertainty of the future, for example potentially untrustworthy seller, difficulty of transaction process, and unknown new technologies. Trust comes as a solution for the specific problem of risk in these uncertain situations. This study investigates Indonesian consumers’ trust which viewed as consumers’ cognitive ＆ emotional trust to individual seller, based on the congruence between buyer-seller’s personality and online servicescapes in social commerce context. Those variables will be linked in theoretical models and may affect to online shopping usage by Indonesians. The findings of this study are giving new insight to the development of an understanding of online shopping in s-commerce context in the future with more emphasis on consumer characteristics and behavior of Indonesians.
16
Wahyudi, Steven, e 吳賢亮. "The Influence of Eccentric Video Advertisement on Usage Intention of Indonesian E-commerce Platform". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/wrbadw.
Testo completoAbstract (sommario):
碩士國立臺灣科技大學
管理學院MBA
107
E-commerce business in Indonesia has been steadily robust in the last few years, making Indonesia becomes one of the countries with potential chance for e-commerce business to grow. However, it is considered challenging to be in the business with a huge amount of companies. Therefore, in order to keep competing in the business, they use advertisements to attract more people to use their platforms. This research aims to observe the influence of advertising, specifically eccentric video advertisement on usage intention of Indonesian e-commerce platform, using brand awareness and brand image as intervening variables. This research used the questionnaire as a tool to collect the data. Questionnaires were distributed to Indonesian participants who have seen the advertisements of a particular Indonesian e-commerce platform. The collected data were analyzed by using Partial Least Squares – Structural Equation Modelling (PLS – SEM) method. It is concluded that eccentric video advertisement has a positive and significant effect on brand awareness and brand image, both of which have an important role to increase consumers’ usage intention of e-commerce platform.
17
Sasmito, Vigor Arisandi, e 林宏昌. "Factors Influencing Social Commerce Adoption of Indonesian Immigrants in Taiwan: Applying the UTAUT Model". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/39tb9r.
Testo completoAbstract (sommario):
碩士國立中山大學
管理學院國際經營管理碩士學程
106
Taiwanese government’s New Southbound Policy has driven Taiwan’s local business to become more dynamic. The expansion to South Eastern Asian countries – which is the main focus in this policy – creates new market for the firms and numerous job opportunities for immigrants and overseas talents. Hence new innovative business models have constantly proposed to attract non-Taiwanese to partake in this vibrant area. The purpose of this study is measuring contributing factors of individual’s intention doing social commerce. With Indonesian immigrants as the major target audience, the survey was distributed to over 800 individuals in Taiwan through convenience sampling. 206 participants are considered to be effective respondents and being included in the analysis. Smart PLS 2.0 is used to analyze the data and helps to interpret the correlation between behavioral intention to its independent variables which are performance expectancy, effort expectancy, social influence, facilitating conditions. The results obtained through analysis supported our research model. Construct Attitude towards Technology is confirmed to be the new dependent variable. This study also covered managerial implications which open the opportunity for future studies.
18
Anas, Titik. "Behind the boom and bust of Indonesian exports". Phd thesis, 2012. http://hdl.handle.net/1885/149656.
Testo completoAbstract (sommario):
This thesis examines Indonesia's export performance from the 1970s. It provides a rigorous and comprehensive analysis of the currently limited discussion on Indonesia's trade issues. The main research questions are threefold: how good is Indonesia's export performance over the last 30 years?. How does it compare to its close competitors?. What factors contributed to the performance? This thesis begins with a discussion of the economic policy dynamics in Indonesia since the 1970s and focuses on the economic reforms Indonesia has undertaken since the mid 1980s, followed by chapters devoted to discussion on Indonesia's comparative advantage and competitiveness relative to its close competitors and the determinants of exports, at the macro and firm levels. On comparative advantage, this thesis shows that the number of products for which Indonesia has a comparative advantage has increased over time. The increase is mainly due to the manufacturing sector. A closer assessment of the manufacturing sector confirms Indonesia's comparative advantage in labour intensive and resource based labour intensive industries. However, recent data show these industries experienced deterioration in their export strength. On Indonesia's competitive position relative to China, Malaysia, Thailand and Viet Nam, this thesis shows Indonesia is more competitive in the agriculture sector especially in recent times; relatively less competitive in the manufacturing sector; and on a par in the mining sectors except for the last few years when Indonesia has been relatively more competitive. Closer assessment of the manufacturing sector reveals that Indonesia is relatively more competitive in resource based labour intensive and resource based capital-intensive industries. This thesis also shows the long run relationship between exports, the real exchange rate, and demand and supply factors. The signs and the magnitude of the effect of each of the factors differ across sectors and subsectors. For manufacturing exports, the real exchange rate, demand and supply factors are positive and statistically significant. For agriculture exports, the effect of real exchange rate, world demand and supply capacity are also positive. However, only coefficients of world demand and supply capacity are statistically significant. For the mining sectors, although those three variables exhibit positive impacts on exports, only world demand shows a statistically significant impact. This chapter also shows the particular impact of economic reform on the manufacturing sector. It also shows differences in exports performance across sector during the crisis. At the firm level, this thesis shows the impact of firm heterogeneity and spillovers on export decisions and export performance. The results are relatively consistent for pre and post-crisis period. On the export decisions, the effect of labour productivity, size, foreign ownership, sectoral and regional spillovers are positive. On export performance, the effect of firm heterogeneity and spillovers are also relatively consistent for pre and post-crisis, while the magnitudes are generally higher during the post-crisis period, except for sectoral spillovers. Assessment of the labour-intensive sector shows their superior export performance compared to other manufacturing exports. The assessment on Batam also reveals its superior export performance relative to other regions. --provided by Candidate.
19
Fritstiono, Erwin Hadhiwaluyo, e 王易汶. "The Relationship of Consumer Trust and Willingness to Buy: the Mediating Role of Consumers’ Attitude in Indonesian E-Commerce". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/xjr4s4.
Testo completoAbstract (sommario):
碩士東海大學
企業管理學系碩士班
103
Due to the convenience of internet usage and the growth of technology development, E-commerce becomes the business opportunity that grows rapidly. Customer’s willingness to buy is the most important factor for the E-commerce vendor. This study aims to identify the mediating effect of attitude on the relationship between customer trust and willingness to buy and also to explore the behavior of Indonesia internet users in using Indonesia B2C E-commerce. The research model is developed by focusing the relationship of customer trust and willingness to buy and using attitude as the mediation variable based on previous study. Quantitative study was performed by distributing questionnaires to Indonesia internet users and 357 respondents were collected from media social such as Facebook and messenger application such as LINE. Analysis of these respondents showed that customer trust, attitude, and internet usage per day are positively and significantly relationship with the Indonesian’s willingness to buy, and also the attitude partially mediates customer trust to their willingness to buy products from Indonesian E-commerce website.
20
Saad, Ilyas. "The impact of trade reforms and the multi-fibre arrangement on Indonesian clothing and textile exports in the 1980s". Phd thesis, 1992. http://hdl.handle.net/1885/128769.
Testo completoAbstract (sommario):
This study analyses how macroec.onomic and trade reforms and
government assistance made it possibl, for Indonesia to become a major
exporter of clothing and textiles in the 1980s. It analyses the impact
the removal of the MFA quotas would have on Indonesian clothing and
textile exports.
The collapse of petroleum prices in
dominance of petroleum exports in the
the early 1980s ended the
Indonesian economy. The
macroeconomic and foreign trade regimes, however, had to be reformed
to enable non-petroleum manufactured products to become an alternative
source of export revenues.
The reforms succeeded in reducing the domestic inflation rate,
reducing the level of protection on imports and devaluing the real
exchange rate. 'True protection' and 'true subsidy' indicate that the
reforms shifted policy biases from import-substitution to promoting
exportables.
Exporters were also supported by duty exemptions and drawback
facilities provided by the new trade regime. These were found to be
critical sources of the effective rate of assistance to exporters. The
effective rate of assistance for exports became higher than assistance
for domestic sales.
The low cost of labour in Indonesia was an important source of
competitiveness for labour-intensive exports from Indonesia.
The demand for Indonesian clothing and textile exports has been
affected by the Multi- fibre Arrangement (MFA). MFA restrictions on
established exporters, notably Hong Kong, the Republic of Korea, and
Taiwan, enabled Indonesian clothing and textile exports to enter MFA
markets in the early stages of Indonesia's export growth for these
products. In the mid-1980s, however, as quotas began to be binding on
Indonesia, the MFA become a constraint on Indonesian clothing textile
exports.
With negotiations in the Uruguay Round taking place, most likely
to phase out the MFA in early the 2000s, a multi-country trade model
was developed to estimate the impact of the removal of the MFA on
world clothing exports in 1988. The results show that world clothing
exports would increase markedly if the MFA were phased out. Clothing
producers in all MFA exporting countries, including Indonesia, would gain
if the MFA were removed.
The producers in Indonesia would receive a welfare gain of about
US$48 million after an MFA rent loss of as muc h as US$80 million.
This results from an increase in total exports from Indonesia of US$208
million (27 per cent of total exports from Indonesia) if the MFA were
removed. In addition, the removal of the MFA would also increase the
producers export capacity and efficiency as the 'quota market' and
resulting rent seeking activities were removed.
Consumers in MFA importing countries would gain more than
producers in those countries. The principal group that would be less well
off would be consumers in non-MFA countries who would suffer a small
loss with the removal of the MFA.
21
Ardika, I. Wayan. "Archaeological research in Northeastern Bali, Indonesia". Phd thesis, 1991. http://hdl.handle.net/1885/116881.
Testo completoAbstract (sommario):
Archaeological discoveries indicate that the coastal areas around the villages of
Julah, Pacung and Sembiran in northeastern Bali have been involved in long distance
trade since at least 2000 years ago. The discovery of Indian sherds, including Rouletted
Ware, a rim sherd of Arikamedu type 10, a sherd inscribed with Kharoshthi characters
and hundreds of glass beads suggest that contacts between India and Bali were already
occurring at this time. The Indian traders might have stopped at Sembiran while trading
for spices and aromatic woods from the eastern part of the Indonesian archipelago.
Sembiran probably functioned as an ancient port located on a major spice trade route.
Sembiran might also have functioned as a manufacturing site, as suggested by
the finding of a fragment of a mould for impressing decoration into wax during the
production of Pejeng-type bronze drum.
Inscriptional data from the 10th to 12th centuries AD indicate that Julah (including
Sembiran ?) had developed as “a gateway community” into northeastern Bali by this time.
There was a market in Julah, and also a guild or community of foreign traders.
Regulations are mentioned in the inscriptions for those who lived in this settlement,
which was plundered at least once and the villagers captured, killed or dispersed. It is
not clear why Julah was eventually abandoned as a port, but rapid alluvial sedimentation
and poor security could have been major reasons for its abandonment.
This thesis describes the excavated archaeological data from sites in the vicinity of
Julah, most of which date to the first two centuries AD, later deposits are present in some
trenches. Appendices at the end of this thesis describe the result of pottery and soil
analysis, glazed trade ceramics, and the contents of the inscriptions of the 10th to 12th
centuries.
22
Kosasih, Silvia, e 許菁芳. "A Study of Customer Repurchase Intention in Social Commerce in Indonesia". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/49233460327966549278.
Testo completoAbstract (sommario):
碩士逢甲大學
國際經營管理碩士學位學程
103
Social commerce is a form of commerce mediated by social media and is converging both online and offline environments. As a relatively new phenomenon in Indonesia, social commerce has developed rapidly in online business practice. While there are a lot of social networking sites like Blackberry Messenger, Facebook, Line, Instagram, etc. and being provided with the easy internet access, Nowadays there are more and more people actively taking parts in this new phenomenon and build their own business. Unfortunately, there is still lack of study in this field to help the e-vendors to understand the major key variables to develop their business. This paper aims to find out the most important key variables that influence customer repurchase intention in social commerce in Indonesia. The main factors such as integrity quality, communication quality, e-service quality, information quality, customer satisfaction, trust, customer repurchase intention and their relation were closely examined. . The main results of this study were based on the analysis of a model using PLS regression analysis data and eleven research hypothesis were proposed. The results generated throughout this study shows that Satisfaction and trust are playing a big role in order to gain the customer repurchase intention. In addition, customer satisfaction also significantly influence trust, this result shows that there is a positive significant relationship in between these three important variables for e-vendors to run their business through social media. The study also shows that Integrity, Communication, e-service and information quality are also the variables that can’t be overlooked as they have significant positive predictors on building customer satisfaction. Although this study does not show any significant influence in communication and information quality toward trust, there is still a big opportunity to do further research to study in more and deeper understanding to find out more variables and information to help develop social commerce study and practical implications. In conclusion, it is very important for e-vendors to provide adequate, trustworthy, and consistent service and information to their customers in order to gain the customers’ satisfaction and trust which also lead to the customers’ repurchase intention.
23
BERLIAN, CINDY CHRISTINA, e 李欣玲. "The Roles of Trust and Risk in Social Commerce in Indonesia". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/kmc697.
Testo completoAbstract (sommario):
碩士東海大學
國際經營與貿易學系
106
Social commerce keeps growing in Indonesia, many businesses are shifting from traditional selling method to an internet-based marketing method. As a result, it is important to know about the most influencing factors in consumers’ purchase decision. Social interactions, information and experience sharing are now becoming a key aspect in online consumers’ purchase decision process. However, do they put an importance to trust and risk? Thus, the main purpose of this study is to examine about the roles of trust and risk in s-commerce in Indonesia. In addition, some variables such as: age, gender, education, income and benefit are also included in the analysis of this study. A better understanding about the trust and risk in s-commerce is highly important to the e-vendors. This study will contribute a lot to Indonesian online businesses. The results shows significant correlations have been found between factors.
24
Huang, Shui-Chen, e 黃水成. "Analysis of Cross-Border E-commerce Platform System between Taiwan and Indonesia". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/qcja4w.
Testo completoAbstract (sommario):
碩士國立高雄第一科技大學
電子工程系碩士在職專班
106
With the development of e-commerce,various industries are being marketed to the international world.It is no longer just carrying luggage.After establishing a branch in the local area,it conducts business activities. Local cross-border e-commerce was built to complete international trade, allowing consumers and sellers in different countries to complete transactions through a cross-border e-commerce platform and complete the transaction process through cross-border financial services and logistics transportation. Through cross-border e-commerce,in addition to being able to access business opportunities in the world, it is also possible for manufacturers to have the opportunity to start their own brands and increase the added value of their products. Exposure to business opportunities in the world will enable manufacturers to have the Taiwan government to promote new south-oriented policies. Actively developing close economic and trade investment with Southeast Asian countries will also create employment opportunities for the local community, which will in turn drive e-commerce in Southeast Asia and Indonesia(e- Commerce) growth. It is expected that the scale of Indonesia’s e-commerce will become the largest market in Southeast Asia by 2020. Therefore,this paper studies the main card mechanism and product shelves, and analyzes the understanding of product trafficking norms, and carries out the relevant recognition framework marketing service model.
25
Xiu, You Ding, e 游定修. "The Critical Successful Factors of E-commerce on Family Business in Indonesia". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/e3kgb9.
Testo completoAbstract (sommario):
碩士元智大學
資訊管理學系
107
This study aims to (1) Describe the impact of e-commerce in the family business in Indonesia. (2) Describe the efforts to overcome the impact of e-commerce on family business companies in Indonesia. This study uses a descriptive qualitative method. Data collection in this study was interviews, traces of opinions from Zazkia (ZMNow.id), Saka Wiyan and Joko (Infokost.id). The time of this study is December 2018. Interviews are carried out via telephone. The Critical Success Factor in relation with e-commerce in Indonesia gives mostly positive impact. These factors are: (a) price, (b) security, (c) variations, (d) service, and (e) impact. The result is the transactions between buyers and the seller is done quickly, easily and cheaply. The use of e-commerce increasingly makes the Infokost.id family business gets new customers, both from domestic and abroad. 2) Efforts to overcome the impact of e-commerce on the company's family business in Indonesia e-commerce on the ZMNow.id family business and Infokost.id are: ZMNow.id provides an overview or payment method at ZMNow .id, and also requires terms and conditions for prospective buyers. While Infokost.id monitors every server and always maintains the privacy of consumer data.
26
Soejachmoen, Moekti Prasetiani. "Why is Indonesia left behind in global production networks?" Phd thesis, 2012. http://hdl.handle.net/1885/150394.
Testo completoAbstract (sommario):
International trade in electronics and automotive including their parts and components has grown rapidly in the last two decades, but Southeast Asia's largest economy, Indonesia, is lagging behind in its export performance. This research uses a comparative perspective in examining Indonesia's role in electronics and automotive production networks in the context of the contemporary debate on opportunities for reaping gains from economic globalization through engagement in global production networks. This research aims to answer two questions, the first addresses the determinants of a country's participation in the global production network; the second is why Indonesia is being left behind in the global production networks. To the best of the author's knowledge, this study is the first systematic analysis to determine why Indonesia has been left behind in global production networks. The analysis is conducted at two levels: macroeconomic and firm-level analysis. The macroeconomic analysis is based on the Jones and Kierzkowski's fragmentation theory. The unbalanced panel trade data for 98 countries for the period 1988-2007 for the electronics and automotive sectors are estimated using the least square dummy variable method. Meanwhile, the firm-level analysis is based on Robert and Tybout's model on firm heterogeneity and its implications for international trade. The random effect probit dynamic model is adopted for the estimation using Indonesia's firm level data for the both sectors for the period 1990 - 2007. From the macroeconomic analysis, the service link cost variables are a more important determinant than the production cost variables in determining a country's participation. Infrastructure is the most important determinant in developing countries for both sectors, followed by labour quality and FDI openness. For developed countries, trade openness is the most important determinant in the electronics sector and trade cost the most important in the automotive sector. For both, the second most important is labour quality in the electronics sector and infrastructure in the automotive. Indonesia is being left behind in the electronics global production network because of the poor condition of its infrastructure; the relatively more restrictive investment policies towards foreign investment, and the low education level which hampers the absorption capacity in technology which is important in the electronics sector. With the huge domestic market in Indonesia which creates economies of scale, it is expected that the Indonesian automotive industry could participate more in the global production network than it does in its current condition. However its participation is hampered because of its investment policies, trade costs and the continuing high protection in the automotive sector. From the firm-level analysis, a decision to engage in the global production networks through export activities depends on firm characteristics as well as sunk cost and a location spillovers effect. For both electronics and automotive sectors, larger and foreign owned firms with higher labour quality and located in similar locations are more likely to participate in the production networks. It is concluded that Indonesia needs to improve its infrastructure condition, investment policies and education level to increase its participation in the global production networks. -- provided by Candidate.
27
Karmina, Erna, e Erna Karmina. "The Status of E-commerce Development in Indonesia from an Omni-channel Perspective". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/m9cb64.
Testo completoAbstract (sommario):
碩士國立東華大學
企業管理學系
106
Omni-channel is an interesting thing to discuss. The retail industry is currently undergoing major changes with new services and ideas. The modern customer uses digital as information from product and customer experience. Through Omni-channel, retailers can give customers better shopping experience, no matter customers contact retailers from online through their own devices or show themselves physically in brick and mortar stores. With the modern advancement of technology, internet makes retailers easily integrate online and offline. Omni-channel narrows the gap between customers and retailers. Omni-channel was first introduced in the US market back to the early 2010s and since then Omni-channel in US represents a leading retail industry format all around the world. Relatively, the retail market in Indonesia is still in preliminary stage of Omni-channel. Based on the benchmarking status of Omni-channel in US, this research uses descriptive analytical methods to study the development of Omni-channel in Indonesia. Besides Indonesia has some similarities with the USA in the population and the younger generation, this research shows that Indonesia is still too far from the USA in terms of the degrees of internet usage, retail sales and online retail sales. However, the increasing adoption of mobile device and Internet will bring e-commerce as well as retail growth in Indonesia. The potential improvements of business infrastructures and regulations of Indonesia government, e-commerce as well as Omni-channel will change the retail industry in Indonesia into a new world.
28
Agusdin, Riza Prapascatama, e 黃銳兆. "Differences in Implementation and Implications of O2O (Online to Offline) Commerce in Indonesia and Other Countries". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/27786644399607986956.
Testo completoAbstract (sommario):
碩士國立臺灣科技大學
資訊管理系
104
The purposes of this study are to investigate the differences in implementation of O2O business concept between Indonesia and other countries and to provide proper recommendations to help Indonesia’s O2O commerce better. The qualitative approach and a multiple-case studies method were utilized and used 75 of the O2O business concept cases from around the world and 10 of the O2O business concept cases from Indonesia. All cases were selected based on three determinants of the purchase at any time on ubiquinomics theory. Pattern matching technique of analysis was applied by combining some general analysis strategies such as the development of case description and rely on theoretical propositions. The findings of the study suggest that O2O business concepts in the purchase at any time on ubiquinomics theory are realtime service on the fraction time, gamification service on the prolong the stay time, and loyalty program service on the lock-in future users. Moreover, there is lack of O2O business concept implementation in Indonesia compared with cases from other countries. The results also suggest that Indonesia is quite familiar with O2O business concept, and there is high growth potential of O2O markets in Indonesia. The implication of this study is to be the foundation of O2O business concept implementation for O2O commerce in Indonesia and also for future studies in O2O commerce research area.
29
NickyPriambodo e 柯梅玉. "The Application of IPA to Evaluate Service Quality of Electronic Commerce: Indonesia E-retailers for Apparel". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/pmt8sg.
Testo completoAbstract (sommario):
碩士國立成功大學
創意產業設計研究所
101
With the development of modern science and information technology (IT), the internet has brought a lot of new opportunities for Indonesia e-commerce particularly in the fashion area. E-commerce for fashion in Indonesia has begun and is developing rapidly, it has already become one of the most popular business conducted by Indonesia sellers. However, comparing with the developed countries, Indonesia e-commerce generally has a lower development level and is still at the initial stage, still exist many problems especially in the service area. Moreover, Indonesia’s e-commerce market is a drop in the ocean compared to total retail sales, at only 0.7% (USD0.9 billion) out of USD134 billion. This number is less than the number of internet users in Indonesia, which is 50 million people. On the other hand, as online retailing grows, service quality has been identified as a crucial factor to successfully and sustainably manage online shops. In respond to this matter there is a need to advance the quality of e-commerce services in Indonesia. This study adopts the methods of both qualitative (in-depth-interview) and quantitative (questionnaire), to expound the significance ＆ analyze the current situation for Indonesia’s e-commerce and then evaluate service quality of Indonesia apparel e-retailers. The important findings of this study are as follow: 1) four strategies to deal with competition from Indonesia e-retailers’ perspectives were identified – reasonable pricing, promotion, service delivery and service attitude; 2) responsiveness and compensation factors were found as high priority for Indonesia e-retailers in order to improve their service quality; 3) privacy, contact (the availability of assistance through telephone or online representatives) and responsiveness were considered as the most important factor from e-shopper point of view. This study is one of the first attempts to use Importance Performance Analysis (IPA) to evaluate service quality of Indonesia e-retailers for apparel. The findings provide a holistic view and bridge the gap between service and performance.
30
Siswanto, Enrico, e 林永順. "Increasing the customer loyalty in e-commerce by using gamification strategy: case study for Indonesia customers". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/8c4465.
Testo completoAbstract (sommario):
碩士中國文化大學
全球商務碩士學位學程碩士班
103
E-commerce is still has potential market especially in Asia-Pacific. As the emerging market, Asia-Pacific is becoming the largest in E-commerce market because their large populations become first time online buyers. Indonesia took the second highest B2C E-commerce growth in the world. It caused a tough competition between local and international e-commerce companies and to keep customers loyalty become a challenge for the e-commerce industries in Indonesia. The purpose of this study is to find out the relation between application of gamification strategy and customer satisfaction and loyalty in e-commerce. There are 3 main variables in this study: innovation orientation (gamification), e-satisfaction, and e-loyalty. A Likert scale survey was conducted to internet users in Indonesia who bought something from internet. The results from this study indicate a positive relationship between innovation orientation (gamification) and e-satisfaction. There is also positive relationship between e-satisfaction and e-loyalty, innovation orientation and e-loyalty, and indirect effect between innovation orientation and e-loyalty through e-satisfaction. Finally, e-commerce companies can consider this strategy to increase their customer’s loyalty.
31
Amelina, Dinna, e 艾巔娜. "Investigating Effectiveness of Source Credibility Elements on Social Commerce Endorsement: The Case of Instagram in Indonesia". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/60766643024044013329.
Testo completoAbstract (sommario):
碩士國立臺灣科技大學
資訊管理系
104
The rapid spread of social media has brought new ways for marketers to communicate and manage brands online. Celebrity endorsement has been a popular practice in social media, however, what contributes to its effectiveness hasn’t been fully understood. To address this issue, this study examines the effects of endorsement in social media towards brand attitude, merchandise attractiveness, and purchase intention based on the source credibility model and interaction effect. We propose source credibility elements: attractiveness, expertise, and trustworthiness, along with endorser’s interactivity to be positively related to consumer attitude. We tested these hypotheses by conducting online survey with 183 participants in Indonesia. This study demonstrated that brand attitude was influenced by endorser’s attractiveness and trustworthiness, meanwhile merchandise attractiveness was influenced by endorser’s expertise and trustworthiness. Both brand attitude and merchandise attractiveness were found to influence customer’s purchase intention.
32
Sutanto, Stephanie Devina, e 陳珍慧. "Internal and External Factors that Influence Generation Y's (Millennials) Buying Behavior toward E-Commerce In Indonesia". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/tjqj45.
Testo completoAbstract (sommario):
碩士國立清華大學
國際專業管理碩士班
106
Electronic commerce is currently growing rapidly in Indonesia. Due to Indonesia huge population, its e-commerce also has always been a target for many businesses. Moreover almost half Indonesia’s populations are youth or what we called Millennials. This evidence stated that they are all technology savvy and will make e-commerce grow bigger. This thesis main objective is to understand more about the internal and external factors that influence Millennials’ purchasing decision toward e-commerce. This thesis uses a systematic review and synthesis literature on e-commerce, generation Y, personalities, social influences, and technology acceptance. The author suggests a research framework which focus on Generation Y’s personalities, social groups, social media, subjective norms, and technology of the ecommerce itself that may influence the buying behavior. A series of research propositions will be introduced to aid further research on generation Y's (Millennials) buying behavior toward e-commerce in Indonesia.
33
Putra, Aditya. "Factors influencing the adoption of M-commerce in Indonesia: a study of TAM and TPB integration model". Master's thesis, 2018. http://hdl.handle.net/10071/16124.
Testo completoAbstract (sommario):
The rapid shift in technology regarding mobile phone and wireless internet coverage has led to the growth of mobile commerce transaction worldwide. This phenomenon is raising awareness among business players who want to jump into the mobile commerce platform. Therefore, the insight on how the consumer will adapt and move to the mobile platform is essential to expand the market, especially on colossal consumer base like Indonesia.
This study provides several hypotheses to identify the factors that contribute to influence the consumer behavior intention to use mobile commerce system by adapting the integration of Technology Acceptance Model and Theory of Planned Behavior. The researched factors consist of attitude, perceived usefulness, perceived ease of use, subjective norm, perceived behavioral control, and trust.
According to the collected data from 384 qualified respondents through an online questionnaire, the result shows that the consumer behavioral intention is dominantly affected by users' attitude and then followed by subjective norm and perceived behavioral control. There is no evidence for
the direct effect from PU to BI. However, PU has an indirect effect on BI through the attitude. The
attitude itself is getting direct influence from trust and perceived usefulness, also an indirect effect
from the perceived ease of use through PU. Hopefully, this thesis could provide help for the mobile
commerce business and stimulate further research to understand the Indonesian consumer behavior
in mobile commerce market better.A rápida transformação na tecnologia de telefones móveis/banda larga móvel e o aumento na cobertura de internet em redes sem fios, conduziu ao crescimento do comércio electrónico à escala mundial. Este fenómeno tem induzido um crescente interesse em plataformas de comércio móveis por parte de diversos sectores empresariais desejosos de entrar neste modelo de negócio. Assim, é importante saber como os consumidores se vão adaptar e adoptar estas tecnologias para expandir este mercado emergente, especialmente em mercados de elevado potencial e com elevado número de consumidores, como a Indonésia. Este estudo fornece diversas hipóteses de identificação dos factores que contribuem para influenciar as intenções de consumo e de comportamento dos consumidores utilizando sistemas de comércio electrónico, adaptando a integração do Modelo de Aceitação de Tecnologia e a Teoria do Comportamento Planeado à análise dos dados recolhidos. Os factores analisados neste estudo foram a atitude, a utilidade percepcionada, a percepção de facilidade de uso, normas subjectivas, o controle percebido do comportamento e a confiança dos consumidores. De acordo com os dados recolhidos a partir de 384 questionários on-line validados, os resultados demonstram que as intenções de comportamento dos consumidores são predominantemente afectadas pelas atitudes dos consumidores, seguidas de normas subjectivas e pelo controle percebido do comportamento. Não foi demonstrado qualquer efeito directo da utilidade percepcionada na intenção comportamental dos consumidores. Contudo, há um efeito indirecto via atitude do consumidor. A atitude to consumidor em si mesma é directamente influenciada pela percepção de utilidade e de confiança, e também por um efeito indirecto a partir da facilidade de utilização através da utilidade percepcionada. Desejavelmente esta tese poderá proporcionar ajuda aos negócios interessados em plataformas móveis de comércio, e estimular mais investigação para entender o comportamento dos consumidores indonésios neste tipo de negócios.
34
Ramdansyah, Agus David, e 藍丹夏. "Adoption Model of E-Commerce from Consumers and SMEs Perspectives in Developing Country Evidence – Case Study for Indonesia". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/me24ak.
Testo completoAbstract (sommario):
博士輔仁大學
商學研究所博士班
104
The number of Indonesia people using internet has increased due to advances in information technology, and the growth of electronic commerce (E-commerce) is increasingly growing. This is a huge potential market for businesses including for Small and Medium Enterprises (SMEs). However, there are only a few SMEs in Indonesia which have adopted E-commerce. In fact, they are one important part of the economy in Indonesia. On the other hand, technological advances have made the competition tougher for SMEs. To understand perspective of E-commerce from consumers and SMEs, this study aims: First, this research investigates factors that influence intention of Indonesia consumers to adopt E-commerce. In this study, additional variables such as trust, costs, social influences, various services, and control variables such as age, educational level, and gender of consumers become extensions of traditional model of technology acceptance (TAM) and the diffusion of innovation (DOI) models. Data is collected from 192 respondents and ANCOVA is employed to test the research model. The results show that trust, cost, social influence, and variety of services, perceived usefulness and trialability have significant influence to Indonesia consumers decisions to adopt E-commerce. Demographic profiles such as age, gender and education level have no significant influence to Indonesia consumers. Results from this study useful for online companies in formulating marketing strategy, especially for companies that will operate in Indonesian market, since Indonesia is a huge and growing market. Second, this research analyzes Indonesia consumers perception and expectation about quality of a localized website, AliexPress. This site did localization in Indonesia market in the early of 2015. To better understand the effectiveness of localization across countries, we utilize WebQual method (with dimensions Usability, Information, and Service Interaction) and Importance-Performance Analysis (IPA). A website is a means of providing information, promotion and communication to customers. Result is measured by performance (actual) level and importance (hope) level which shows that there is a gap as a whole for all dimensions of −0.92. The biggest gap is in Usability dimension, −1.27. Based on this study, AliexPress website has not been able to meet user expectations, especially related to those information and services contained on the website. Indicators that need more attention include providing believable information, timely information, relevant information, information at the right level of detail, feels of personal information secure, and feeling confident that goods/services deliver as promised. Hopefully this research would be a reference for AliexPress website management in improving service quality to face competition and answering the needs and expectations of user. Third, this research finds out what are the factors that support SMEs to adopt E-commerce and the effect of the adoption to SMEs’performance. This research discusses the adoption of E-commerce by Indonesia SMEs and performance improvement as the effect of the adoption. The problems in this research are elaborated into research questions, i.e. do compatibility, top management support, organizational readiness, perceived benefits and external drive have significant positive effect to E-commerce adoption? And does the adoption have significant positive effect to company’s performance? The purposes of this research are to analyze factors that support E-commerce adoption on Indonesia SMEs and to analyze whether the adoption improves the performance of the SMEs.
35
Anggani, Kelly Santoso, e 洪桂蓉. "A success story of an e-commerce startup: A case study of Tokopedia, the largest online marketplace in Indonesia". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2cvzq7.
Testo completoAbstract (sommario):
碩士國立交通大學
企業管理碩士學程
107
E-commerce is one of the fastest growing sectors which started through disruption of the offline market in the developed countries, United States and Europe, through Amazon and China started through Alibaba when the rest of the developing countries are still missing out. In Indonesia, e-commerce started in early 2000s through several online forums connecting buyers and seller. However, it is not safe and secure, resulting in a lot of fraudulent transactions, creating lack of trust between buyers and sellers through the internet. In addition, the poor infrastructure and increasing traffic congestion makes it inconvenient for people to spend a lot of time and costs to receive a product or service. As Indonesia is one of the most populous country in the world, this provides a huge opportunity for e-commerce startups to enter this industry and creates a social impact using technology. Tokopedia is an e-commerce startup that provides an online marketplace for individual buyers and sellers to meet and attempts to solve the core problem of trust, security and convenience. Tokopedia started in 2009 by launching its website and subsequently created its mobile app in both Apple Store and Google Play. Tokopedia acts as an intermediary between buyers and sellers on information and money, and by partnering with logistics companies to ensure the safety delivery of goods. By utilizing the information technology, Tokopedia has not only disrupted the troublesome bargaining process in buying through offline market and the high security risks in buying through online forums but also creating opportunities for new entrepreneurs to start their own business with minimal costs. Through Tokopedia’s platform, any individual can sign up and easily buy and sell goods online. Throughout the years, Tokopedia has been increasing its partnerships which helps them in creating its own ecosystem such as mobile top-up, financial services, insurance, credit cards, loans, and ticketing. In 8 years of operation, Tokopedia managed to be one of Indonesia’s unicorn and is the largest online marketplace in Indonesia with 168 million monthly visits, 4 million merchants and millions of product variety and also has an area coverage of 93 percent throughout Indonesia. This paper will introduce Tokopedia and its milestone to achieve its current position. In addition, it will identify the key success factor of Tokopedia’s business model through a comprehensive literature study and secondary research.