Tesi sul tema "Health periodicals"
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Young, Summer Nicole. "Diagnosing health : critical reception of Arthur Conan Doyle in the Victorian periodical press /". free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p1422977.
Testo completoGordon, Alison. "(Re)constructing the discourse of disease women's magazines' mediation of medicine /". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ39195.pdf.
Testo completoMattheyse, Mary (Mary Elizabeth). "An analysis of health reporting in three South African women's magazines: Fairlady, Sarie and True Love". Thesis, Stellenbosch : Stellenbosch University, 2006. http://hdl.handle.net/10019.1/17456.
Testo completoENGLISH ABSTRACT: Health reporting in South African women’s magazines has not previously been assessed. Therefore, a content analysis of health reporting in three South African monthly women’s magazines, Sarie (S), Fairlady (F), and True Love (T), was carried out from February 2005–January 2006. Total coverage of health issues was analysed, as well as coverage of 11 specific aspects of health, namely: sexual and reproductive (‘Sexual’), men’s, women’s, cardiac (‘Heart’), spiritual ‘Spirit’), mental and emotional (‘Mental’), diet and nutrition (‘Diet’), sport and exercise (‘Sportex’), health-related items not covered by the other categories (‘General’), pseudoscience with regard to health issues (‘Pseudo’) and parenting and child care (‘Parent’). True Love devoted most space to all health items combined (17,7% of total subject material), compared with 13,8% for Sarie and 11,7 % for Fairlady. The top three categories (20,1%, 19,7% and 16,3% of total health coverage) were the ‘Mental’, ‘General’ and ‘Sexual’ categories, respectively. Comparisons of categories among the magazines showed the following trends for the most coverage: ‘Sexual’ (T); women’s (F), ‘Spirit’ (T), ‘Mental’ (S); and ‘Diet’ (F). T was the only magazine to carry articles in the ‘Parent’ category. However, statistical analyses showed that the only significant differences were in women’s (F>T); ‘Spirit’ (F>S; T>S); ‘Mental' (S>F) and ’Diet’ (F>S). The reporting in the magazines was not found to be balanced as regards the emphasis given to certain aspects of health. The most striking imbalance was that no information was given regarding prevention of HIV/Aids, now the leading cause of death in South Africa.
AFRIKAANSE OPSOMMING: Die mate van gesondheidsverslaggewing in Suid-Afrikaanse vrouetydskrifte is nog nie voorheen bepaal nie. Daar is dus ‘n inhoudsanalise gedoen van die gesondheidsverslaggewing van drie Suid-Afrikaanse vrouetydskrifte, Sarie (S), Fairlady (F), and True Love (T), wat maandeliks verskyn, vanaf Februarie 2005–Januarie 2006. Die totale dekking van gesondheidskwessies is geanaliseer, sowel as die dekking van 11 spesifieke aspekte van gesondheid, nl.: seksueel en reproduksie (‘Seksueel’), mans, vrouens, hart (‘Hart’), geestelik (‘Geestelik’), emosioneel (‘Emosioneel’), dieet en voeding (‘Dieet’), sport en oefening (‘Sport’), gesondheidsverwante kwessies wat nie deur ander afdelings gedek is nie (‘Algemeen’), pseudo-wetenskap met verwysing na gesondheidskwessies (‘Pseudo’) asook ouerskap en kindersorg (‘Ouer’). Gesamentelik het True Love (17,7% van totale onderwerp inhoud) die meeste plek afgestaan aan gesondheidsverwante kwessies, in vergelyking met 13,8% vir Sarie en 11,7 % vir Fairlady. Die top drie afdelings (20,1%, 19,7% en 16,3% van die totale gesondheidsdekking) was ‘Geestelik’, ‘Algemeen’ en ‘Seksueel’ respektiewelik. ‘n Vergelyking van die verskillende afdelings tussen die tydskrifte het die volgende tendense vir die meeste dekking getoon: ‘Seksueel’ (T); vroue (F), ‘Geestelik’ (T), ‘Emosioneel’ (S); and ‘Dieet’ (F). T was die enigste tydskrif wat artikels in die ‘Ouer’ afdeling gepubliseer het. Statistiese analises het egter getoon dat die enigste insiggewende verskille in die ’vroue’ (F>T); ‘Geestelik’ (F>S; T>S); ‘Emosioneel' (S>F) en ’Dieet’ (F>S) afdelings voorgekom het. Daar is gevind dat rapportering in die betrokke tydskrifte ongebalanseerd was ten opsigte van sekere aspekte van gesondheid. Die grootste gebrek was dat daar geen inligting oor die voorkoming van MIV/Vigs verskaf is nie, alhoewel dit bekend is dat dit nou die hoof oorsaak van sterftes in Suid-Afrika is.
Newman, Christy Elizabeth National Centre in HIV Social Research & School of Media & Communications UNSW. "Looking after yourself : the cultural politics of health magazine reader letters". Awarded by:University of New South Wales. National Centre in HIV Social Research and School of Media and Communications, 2004. http://handle.unsw.edu.au/1959.4/19192.
Testo completoLuo, Xi. "Study of Periodical Flow Heat Transfer in an Internal Combustion Engine". Thesis, Wayne State University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10637206.
Testo completoIn-cylinder heat transfer is one of the most critical physical behaviors which has a direct influence on engine out emission and thermal efficiency for IC engine. In-cylinder wall temperature has to be precisely controlled to achieve high efficiency and low emission. However, this cannot be done without knowing gas-to-wall heat flux. This study reports on the development of a technique suitable for engine in-cylinder surface temperature measurement, as the traditional method is “hard to reach.” A laser induced phosphorescence technique was used to study in-cylinder wall temperature effects on engine out unburned hydrocarbons during the engine transitional period (warm up). A linear correlation was found between the cylinder wall surface temperature and the unburned hydrocarbons at mediate and high charge densities. At low charge density, no clear correlation was observed because of miss-fire events. A new auto background correction infrared (IR) diagnostic was developed to measure the instantaneous in-cylinder surface temperature at 0.1 CAD resolution. A numerical mechanism was designed to suppress relatively low-frequency background noise and provide an accurate in-cylinder surface temperature measurements with an error of less than 1.4% inside the IC engine. In addition, a proposed optical coating reduced time delay errors by 50% compared to more conventional thermocouple techniques. A new cycle-averaged Res number was developed for an IC engine to capture the characteristics of engine flow. Comparison and scaling between different engine flow parameters are available by matching the averaged Res number. From experimental results, the engine flow motion was classified as intermittently turbulent, and it is different from the original fully developed turbulent assumption, which has previously been used in almost all engine simulations. The intermittent turbulence could have a great impact on engine heat transfer because of the transitional turbulence effect. Engine 3D CFD model further proves the existence of transitional turbulence flow. A new multi zone heat transfer model is proposed for IC engines only. The model includes pressure work effects and improved heat transfer prediction compared to the standard Law of the wall model.
Lamoureux, Alexandre. "Oscillatory flows in periodically interrupted rectangular passages in heat exchangers". Thesis, McGill University, 2006. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=99415.
Testo completoSantos, Cibele Araujo Camargo Marques dos. "Convergência temática entre produção científica e política nacional de pesquisa em saúde pública: estudo com base em análise de artigos de periódicos indexados". Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/27/27151/tde-07072010-103008/.
Testo completoThe mapping of scientific activity is essential for the development of research and policy definition. In this study, we examined the convergence of scientific articles in the area of Public Health and the National Agenda on Health Research (ANPPS) implemented by the Ministry of Health in 2005. From this perspective, it is made a brief presentation of the scientific field of Public Health, the history of its constitution, its main theoretical and epistemological lines, the current context and their interdisciplinary relation. The analysis was carried out by the thematic mapping of articles indexed in LILACS database (Latin American and Caribbean Health Sciences Literature), developed by BIREME, with support from the collaborative Virtual Library This survey used, methodologically, the combination of procedures from Organization of Information with the techniques proposed by the Metric Studies of Information. The corpus of the research consisted of 7603 records of articles selected from 37 titles of journals indexed in LILACS database. The descriptors of the articles published between 2003 and 2007 were compared with the 24 sub-agendas ANPPS for obtain indicators on the degree of convergence between national scientific production and health policy research. The results showed that the convergence is positive, and highlight the theme COMMUNICABLE DISEASES, whose production is significantly higher than other themes of ANPPS. Topics like EPIDEMIOLOGY e CLINICAL RESEARCH also have high production, revealing the prevalence of these two epistemological approaches in health. The agendas BLACK POPULATION HEALTH and INDIGENOUS PEOPLES\' HEALTH grew after the implementation of the agenda. The sub-agendas SYSTEMS AND HEALTH POLICY e HEALTH, ENVIRONMENT, LABOR AND BIOSECURITY stood out, demonstrating that the research on the management of health and environmental issues are strategic in the area of Public Health.
Tran, Lucky Vo. "Effect of rib aspect ratio on heat transfer and friction in rectangular channels". Honors in the Major Thesis, University of Central Florida, 2011. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/522.
Testo completoB.S.M.E.
Bachelors
Department of Mechanical, Materials, and Aerospace Engineering
Engineering and Computer Science
Mechanical Engineering
Oliveira, Mariella Silva de. "Saude da mulher em revistas semanais brasileiras : conteudo e qualidade cientifica". [s.n.], 2008. http://repositorio.unicamp.br/jspui/handle/REPOSIP/313657.
Testo completoDissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Ciencias Medicas
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Resumo: Objetivos: avaliar o conteúdo e qualidade científica de textos informativos sobre saúde da mulher apresentados em revistas semanais brasileiras. Métodos: pesquisa de corte transversal, a partir da coletânea de textos sobre saúde da mulher, difundidos pelas três revistas semanais do segmento atualidades (Veja, Época e IstoÉ), pelo período de um ano, entre agosto de 2005 e julho de 2006. Inicialmente, foi identificado o tema em saúde da mulher presente no texto jornalístico, como saúde reprodutiva, prevenção, riscos e cuidados, beleza e estética, sexualidade, saúde mental, violência, menopausa e saúde geral. Em seguida, outras variáveis foram identificadas, como o gênero informativo do texto, que poderia ser nota, notícia, reportagem ou entrevista; a presença de ilustração; o tipo de fonte que deu informações ao repórter, seja ela científica, empresarial, governamental e a região geográfica de origem da informação. Para avaliar a qualidade científica dos textos, 80 unidades foram analisadas de forma independente por dois médicos e dois jornalistas, através de questionário Index Of Scientific Quality, adaptado para o português e submetido à prova piloto e reteste. Após a análise dos textos, foi verificada a consistência interna dos itens do questionário (medida pelo alfa de Cronbach) e a concordância inter e intra-observador (através do índice Kappa) para cada um dos oito itens do questionário, que variam de um a cinco pontos e medem a aplicabilidade, opinião versus fato, validade, alcance, precisão, coerência, conseqüência e um item global, que resume os outros itens e cuja mediana foi considerada para avaliação da qualidade. Resultados: Foram coletados 987 textos sobre saúde, sendo que 14,8% deles foram classificados como textos sobre saúde da mulher. Houve predomínio do assunto saúde reprodutiva (26,7%) e gênero informativo nota (45,2%). O tema menos referido foi a menopausa, com 4,8% do total do espaço. A maioria dos textos foi ilustrada (87,7%), com fontes científicas (41,1%) e informações de origem internacional (41,1%). Ao buscar a qualidade científica dos textos foram encontradas medianas que variaram de 2 a 4 em sete itens do questionário sendo que a referente ao item global foi igual a três. A consistência interna dos itens do questionário variou entre 0,81 e 0,96. A concordância inter-avaliadores foi de - 0,03 a 0,48 e a intraobservador variou entre 0,27 e 0,34. (IC 95%). Conclusões: A saúde da mulher ocupou pouco espaço nas revistas semanais brasileiras de generalidades e apareceu mais relacionada a aspectos reprodutivos. Os itens do questionário mensuraram a qualidade científica de forma adequada, porém a baixa concordância inter e intra-observadores indica a necessidade de novos estudos para avaliar a versão brasileira do ISQ. A qualidade científica dos textos foi moderada. Palavras-chave: jornalismo científico, saúde da mulher, periódicos brasileiros, comunicação de massa e mulheres, saúde na comunicação de massa, saúde e qualidade de vida
Abstract: Objectives: To evaluate the content and scientific quality of informative texts on women¿s health published in weekly Brazilian news magazines. Methods: A cross sectional study carried out by evaluating all the texts on women¿s health published in three weekly current affairs magazines (Veja, Época and Istoé) over a period of one year. Content was expressed as variables describing topics of women¿s health, e.g. reproductive health, prevention, risks and healthcare, beauty and esthetics, sexuality, mental health, menopause and general health; the format of the report, e.g. a brief note, headline, article or interview; whether it was illustrated; the source of information, e.g. whether scientific, commercial, governmental or other; and the geographical origin of the information. To evaluate the scientific quality of the texts, 80 units were independently analyzed by two physicians and two journalists using the Index of Scientific Quality (ISQ), adapted for use in Portuguese and submitted to a pilot test and retest. Following analysis of the texts, internal consistency was measured using Crombach¿s alpha, and inter- and intra-rater agreement using the Kappa index for each one of the eight items in the questionnaire. Items received from 1 to 5 points and measured applicability, opinion versus fact, validity, scope, precision, coherence and consequence, as well as providing an overall median that summarized the other items and represented an evaluation of quality. Results: A total of 146 texts on the subject of women¿s health were found, comprising 14.8% of the total space devoted to health in general. The most commonly reported subject was reproductive health (26.7%) in the format of a brief note (45.2%). The least common subject was menopause, comprising only 4.8% of the total space. Most of the reports were illustrated (87.7%), originated from scientific sources (41.1%) and were of international origin (41.1%). The scientific quality of the texts received a median score that ranged from 2 to 4 in seven items of the questionnaire, while the overall median score was 3. Internal consistency of the items in the questionnaire ranged from 0.81 to 0.96. Inter-rater agreement varied between -0.03 and 0.48, while intra-rater agreement ranged from 0.27 to 0.34 (95%CI). Conclusion: Little space is allocated to women¿s health in weekly news magazines and reports appear to be related predominantly to subjects concerning reproduction. The items comprising the questionnaire provide an adequate measurement of scientific quality; however, low inter- and intra-rater agreement indicates a need for further studies to evaluate the Brazilian version of the ISQ. The scientific quality of the texts was evaluated as moderate. Key words: scientific journalism; women¿s health; Brazilian journals; mass.media and women; health in mass media; health and quality of life
Mestrado
Tocoginecologia
Mestre em Tocoginecologia
Martins, José Antonio dos Santos. "Contribuição dos exames periódicos odontológicos na manutenção da saúde bucal dos servidores do Instituto de Engenharia Nuclear". Universidade Federal Fluminense, 2016. https://app.uff.br/riuff/handle/1/4345.
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Nos dias atuais, a presença do cirurgião-dentista especialista em Odontologia do Trabalho se faz necessária e de fundamental importância no ambiente laboral das diversas classes de trabalhadores, com o intuito de atuar favoravelmente sobre a saúde destes, através da identificação de potenciais riscos a ela e, também, pela necessidade de se educar o trabalhador para que ele mesmo seja o melhor promotor da saúde na empresa. Neste sentido a Odontologia do Trabalho visa à busca permanente da compatibilidade entre a atividade laboral e a preservação da saúde bucal do trabalhador e, sob a ótica da gestão, a Odontologia do Trabalho difere das atividades comumente praticadas no consultório, exatamente por não mais caracterizar uma relação simples entre Dentista-cliente. Dentro deste contexto o objetivo desta pesquisa é analisar a contribuição dos exames periódicos odontológicos na manutenção da saúde bucal dos servidores do Instituto de Engenharia Nuclear (IEN), através da avaliação do prontuário de saúde bucal do Conselho Federal de Odontologia (CFO). Como metodologia, foi realizada uma revisão da literatura que fundamentou a pesquisa de campo que visa mapear a percepção de 30 (trinta) especialistas em odontologia do trabalho sobre o protocolo utilizado durante os exames periódicos odontológicos do IEN, através da aplicação de um questionário. Nos resultados da pesquisa, observa-se que todos os respondentes possuem mais de 10 (dez) anos de experiência profissional, e os itens que julgaram mais importantes nas investigações clínicas foram as doenças cardiovasculares, hematológicas, transmissíveis e as hepáticas. Além disso, foi atribuída também uma importância alta na realização dos exames clínico e radiológico. Sendo assim, conclui-se com as respostas obtidas, que a aplicabilidade e eficiência dos exames periódicos odontológicos são de grande valor para a saúde dos servidores do IEN. Desse modo, tem-se a expectativa de que este trabalho auxilie na conscientização sobre saúde bucal com os trabalhadores, buscando-se relacionar os riscos ocupacionais com as doenças manifestadas na cavidade bucal e contribuindo essencialmente para a manutenção da saúde bucal dos servidores do IEN.
Nowadays, the work of Surgeon Dentist specialized on Occupational Odontology, it is more essential than ever, being extremely necessary in the labor of many work classes, acting in favor over the health of the employees, by the identification of potential risks associated to their labors and also by the need to educate the employee in order to make himself the best promoter of health in their companies. With this main goal, the occupational odontology aims the constant searching of the compatibility between the labor activity and the preservation of the worker´s oral health and under the management point of view, what makes the activities from this professional different from the usual activities practiced in a dentist office, not being an ordinary relation between client and dentist. Inside this context, the goal of this research it is analyze the contribution of dental periodical examinations in the oral health maintenance of the workers from Nuclear Engineering Institute (IEN), through an evaluation of the oral dental health record from Federal Council of Dentistry (CFO). As methodology, a literature review was made to substantiate the field research that aims to map the perception of 30 (thirty) dentistry experts on the protocol used for the periodic dental checks from IEN, applying a survey. The results of the research, it is observed that all respondents have more than 10 (ten) years of professional experience and the items that they judged more relevant in clinical investigations were: cardiovascular, hematologic, assignable and liver diseases. In addition, it was also given a high importance of performing the clinical and radiological examinations. Thus, its concluded with the answers that the applicability and efficiency of dental periodic examinations have a great value for the health of IEN employees. In this way, it is hoped this research helps the awareness of the employers regarding oral health, seeking to relate occupational hazards with the diseases that emerged from the oral cavity and essentially contributing for the maintenance of oral health from IEN´s workers.
Vannier-Nitenberg, Christiane. "La recherche-action au service de l’examen périodique de santé senior". Thesis, Lyon 1, 2013. http://www.theses.fr/2013LYO10190/document.
Testo completoThe increase of life expectancy is a major issue to face in the decades to come. A consequence of this increasing life expectancy is the emergence of chronic diseases. It is now acknowledged that individual ageing is strongly influence by biological, psychological, environmental and social variables. Prevention begins at birth and continues throughout life. It is for this reason, that a prevention consultation at certain key moments in life, such as at retirement, is strongly advised. Our doctorate work consisted of documenting the setup of periodic health examinations dedicated to seniors. This was supported by scientific proof provided by carrying out many action researches in the Health Examination centres of French Health Insurance, an approach similar to ‘Evidence Based Medicine’. The action researches were directed towards three main public health issues amongst the elderly which include falling, memory cognitive impairment and macular degeneration related to age. Each action research contributed to the establishment of this health examination for seniors. Indeed, now there is a better recognition of characteristics amongst seniors who have suffered falls thanks to the development of a tool which gives a predictive score a falling, and in turn action strategies. In addition, there is a tool to spot and identify mild cognitive impairment and screening for macular degeneration related to age through the use of telemedicine. Other health topics will need to be explored but French Health Examination Centres already position themselves as responsible decisive actors for the ageing population
Castro, Renata Rodrigues Teixeira de. "Variabilidade ventilatória durante exercício dinâmico em indivíduos saudáveis e com insuficiência cardíaca". Universidade do Estado do Rio de Janeiro, 2010. http://www.bdtd.uerj.br/tde_busca/arquivo.php?codArquivo=4770.
Testo completoExercise periodic breathing confers a bad prognosis in patients with heart failure. There is no agreement among proposed criteria to diagnose exercise periodic breathing. The dichotomic interpretation (presence or absence) when diagnosing this phenomenon impairs a more detailed risk stratification in heart failure. Thus, this thesis evaluates the use of established signal variability techniques to quantify ventilatory oscillations during cardiopulmonary exercise test, in healthy individuals, athletes and patients with heart failure. A short protocol used to perform cardiopulmonary exercise test in arm crank was proposes and validated. This protocol was used in the next study, which found that, although timing of breathing was not altered by exercise type, ventilatory variability was greater during arm dynamic exercise when compared to leg exercise. Aerobic capacity of healthy individuals also influences ventilatory variability during cardiopulmonary exercise test. This was proven by the lower time-domain ventilatory variability in athletes when compared to sedentary individuals. The evaluation of these individuals with principal components analysis showed that tidal volume variability is the principal component o minute-ventilation variability in athletes, whilst in sedentary men, respiratory frequency variability is the responsible for minute-ventilation variability. In a randomized controlled study we have found that even healthy individuals reduce their exercise ventilatory variability after 12 weeks exercise training. We have shown that cardiac rehabilitation reverted exercise periodical breathing in a patient with heart failure and, finally, found that exercise ventilatory variability inversely correlates to left ventricle ejection fraction in patients with heart failure. Future studies should evaluate the prognostic value of ventilatory variability in these patients.
Roy, Stephannie C. ""Fifty-two easy steps to great health" : representations of health in English-Canadian women's magazines". 2004. http://link.library.utoronto.ca/eir/EIRdetail.cfm?Resources__ID=94592&T=F.
Testo completoPin, Chiang Fan, e 江芳彬. "An experimental study of heat transfer in curved pipe with periodically varying curvature". Thesis, 1999. http://ndltd.ncl.edu.tw/handle/90266977660441866437.
Testo completo國立中山大學
機械工程學系
87
The curvature of a pipe can induce a secondary flow for the flow in the pipe. The effect of the secondary flow enhances the heat transfer rate significantly. Therefore, curved pipe is widely applied in heat transfer devices . However, in the literature, most of studies for the curved pipe flow is dealing with coroidal flow with constant curvature. There are few articles dealing with varying curvature curved pipe flow despite the fact that non-uniform curved pipes have as much practical use as coroidal. The solar collector with periodical s-shaped pipe is a practical example for varying curvature curved pipe flow and heat transfer. In this article, experiments were conducted in a double-pipe heat exchanger with water as the working medium. The heat transfer coefficients were obtained using the Wilson plot method. The effect of the Dean, Prandtl, Reynolds number and curvature ratio on the flow resistance , average heat transfer rate and friction factor are presented.
Wu, Wellen, e 吳偉男. "A NUMERICAL STUDY OF FLOW AND HEAT TRANSFER IN A CURVED PIPE WITH PERIODICALLY VARYING CURVATURE". Thesis, 1994. http://ndltd.ncl.edu.tw/handle/87683284251199161044.
Testo completoHarvey, Michael Joseph. "Seeing the supplements : a rhetorical visual analysis with fitness advertisements". Thesis, 2014. http://hdl.handle.net/1805/5901.
Testo completoThis study uses a rhetorical visual analysis to investigate supplement advertisements within the top three fitness magazines, according to circulation, to provide a richer understanding of the message construction within the visual images the advertisements contain. The advertisements were selected at random over a time span of a year and a half within each of the magazines, totaling nine separate advertisements for analysis. The purpose of this study is to determine to what extent, if any, the construction of advertisements in men's fitness magazines operates as ideographic images establishing legitimacy as determined through application of Sonja Foss' rhetorical visual analysis methodology. Previous research has identified various analyses of visual images within the fitness culture, however, rhetorical visual analysis of supplement advertisement does not appear to have been investigated prior to this project which is the primary concern for the initiation of the current research. Employing rhetorical analysis in order to understand visual images provides a perspective that is imperative to identification of elements and functions of visual images. The current findings indicate that images in advertisements in men's fitness magazines do not establish rhetorical legitimacy, as understood from a rhetorical perspective. However, when examined through a traditional aesthetic intentionalist perspective, the construction of the advertisements operates as ideographic images, establishing legitimacy through the image. This information provides us with the understanding that advertisements within current muscle magazines are operating under a traditional viewpoint, and as such, produce traditional perspectives. The advertisement industry within this genre is reliant upon the consumer first knowing what the product is and then realizing how the image fits into that function. The limitation within this perspective of the advertisement industry is the consumer's knowledge base concerning the product, the product being explained through text and the time the consumer is willing to spend on correlating the intent or function with the images presented.