Articoli di riviste: "Green products"

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Bag, Satya Narayan. "EXPORT PERFORMANCE OF INDIAN GREEN PRODUCTS". BSSS Journal of Management 14, n. 1 (30 giugno 2023): 182–98. http://dx.doi.org/10.51767/jm1413.

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Green Products are coming from Natural origin. The use of such products are now increasing due to eco-friendly nature of such products .Jute is one such green product in India and it has economic value. The Raw Jute and Mesta are the two important crop productions in India. Due to Pandemic situation, the productions of such fibers were in decreasing trend in the year of 2019-20 and 2020-21. In the year of 2020-21, 95.6 lakhs tonnes of Raw Jute were produced in our country. Jute products exports value has been rising trend from 2015-16 to 2021-22. Due to bio degradable nature of the Jute fibre, the demands of Jute products are now in increasing trend. The Jute is used not only as packaging materials of food grain, it is now used in other areas , such as geo textiles, carpet, wall coverings, Garment, shoes and blanket . Some countries import yarn and fabrics from India and manufacture the finished products for further processing of various Jute goods. USA was the leading importer of Indian Jute goods from the year 2019-20 to 2021-22 . Exports value of Jute goods has been increased from 2019-20 to 2021-22 by 66.9 % for USA. France was the 2nd largest importer of Jute goods from India. The export value to France has been increased from 2846.74 Cr.in the year 2019-20 to 3659.90 Cr. of the year 2021-22 .Ghana, UK and Netherlands were the destination of Indian Jute products with rising trend of export value. Ghana was the 3rd largest importing of Jute goods in the year 2020-21 and 2021-22

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Kumar, R. Satish. "Measurement of Consumer Attitude: Purchase of Green Products". International Journal of Trend in Scientific Research and Development Volume-2, Issue-1 (31 dicembre 2017): 332–36. http://dx.doi.org/10.31142/ijtsrd5959.

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Mitra, Barun S., Charudutt Panigrahi, S. Veeramani, Umesh Rishi, V. Selvarajan e Srirang K Jha. "Conversations around Green Products". Journal of Management & Public Policy 12, n. 2 (15 giugno 2021): 59–66. http://dx.doi.org/10.47914/jmpp.2020.v12i2.005.

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Betts, Kellyn. "More milestones for green products and green chemistry". Environmental Science & Technology 43, n. 3 (febbraio 2009): 556. http://dx.doi.org/10.1021/es803403m.

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Hartanto, Prasetyo, Ratih Hurriyati e Puspo Dewi Dirgantari. "Pengaruh Green Perceived Value (GPV) dan Green Brand Knowledge terhadap Purchase Intention to Buying Green Product Melalui Attitude Toward Purchasing Green Products". Jurnal Manajemen dan Organisasi 14, n. 1 (31 marzo 2023): 15–33. http://dx.doi.org/10.29244/jmo.v14i1.44626.

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This study aims to analyze the effect of Green Perceived Value (GPV) and Green Brand Knowledge on Purchase Intention to Buying Green Products through Attitude Towards Purchasing Green Products. The data was obtained directly through the distribution of questionnaires, Google Docs, and WhatsApp to consumers who have purchased Green Products. The number of respondents in this research was 200 people. Questionnaire results were processed using Smart PLS version 3.29. The results of hypothesis testing show: Functional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Conditional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Social Value that does not affect Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Emotional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Green Brand Knowledge affects Purchase Intention to Buy Green Products with Attitude Toward To Purchase Green Products through Attitude Toward To Purchase Green Products.

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C.Dilip Kumar, C. Dilip Kumar, e Dr S. M. Yamuna Dr.S.M Yamuna. "A Study on Consumer Preference towards Green Marketing Products". International Journal of Scientific Research 3, n. 3 (1 giugno 2012): 185–87. http://dx.doi.org/10.15373/22778179/march2014/61.

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Ćalasan, Veljko, Rade Slavković e Jelena Rajković. "Application of green tools in green marketing". Serbian Journal of Engineering Management 6, n. 1 (2021): 72–77. http://dx.doi.org/10.5937/sjem2101073c.

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Green marketing is a promotion of "green" or environmentally friendly products as a consumer base for the premium product. It implies the whole chain of a product's life cycle, prevention of releasing pollutants into the environment and their removal using phytoremediation as one of many tools. Increasing social care linked health well-being with sustainable environmental and economy. Therefore, increased number of eco-minded entrepreneurs includes green marketing. A strategic goal of corporations is to raise awareness through environmentally minded publication, eco-friendly retail, organic catering/promotion, eco-friendly landscaping, eco-consulting, etc. Thus, green tools, part of green marketing promote and educate about carbon emissions and pollution consumers daily activities produce and the impact those activities have on the final product. In the context of the changes in business, green marketing could be put in the framework of life cycle thinking. Taking into account waste as a final by product even in a lean manufacturing, LCA includes unavoidable pollutants or products as well as the remediation/phytoremediation to decrease harmful product impact.

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Lisnaningrum, Destya, Sabihaini Sabihaini e Abdul Ghofar. "Konsekuensi Green Trust Terhadap Green Perceived Value, Green Perceived Risk dan Green Repurchase Intention". Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 19, n. 2 (20 settembre 2020): 62–74. http://dx.doi.org/10.14710/jspi.v19i2.62-74.

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This study determine the effect of green perceived value and green perceived risk on green repurchase intention mediated by green trust in customers of The Body Shop products in the Special Region of Yogykarta. The independent variables are green perceived value and green perceived risk. The dependent variable is a green repurchase intention. Green trust is a mediating variable. The population in this study are customers of The Body Shop products. Sample collection is done by area sampling techniques by grouping DIY into 5 groups, namely Bantul, Gunungkidul, Kota Yogyakarta, Kulon Progo, Sleman and the purposive sampling with the criteria of having made at least 2 purchases of The Body Shop products number of 150 respondents. The data analysis method used in this study is structural equation modeling (SEM). The results of this study are If consumers feel the benefits of a product towards the environment is high, it will increase trust and repurchase in the product. If consumers have a negative perception of a product that is high it will reduce trust and reduce interest in repurchasing the product. Consumer trust in products can mediate consumer ratings of the benefits received, negative perceptions and repurchase in the product.

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Mai, Nguyen Hoang. "Investigating about Consumers’ Attitudes to Green Children's Toys Products in Vietnam". International Journal of Trade, Economics and Finance 12, n. 2 (aprile 2021): 54–57. http://dx.doi.org/10.18178/ijtef.2021.12.2.693.

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The literature on plastic watse recently focus upon products such as plastic bag and plastic straw. However, there are products that create a very huge amount of waste such as plastic children's toys, have not received proper attention. Also, the need of green products for children's toys is essential since plastic children's toys were proved that contain heavy metals which are potential sources risk to children’s health. Therefore, this research aims at pioneering in doing investigate about consumer attitudes to plastic and environmentally friendly children's toys in Ho Chi Minh city, Vietnam. Also, propose green marketing activities for children's toy companies to become the leading recognized brand in the line of environmentally friendly product. A survey was conducted in Ho Chi Minh City in December 2019 with 200 respondents to assess their attitudes towards green products, especially green products for children. Based on the rationale and survey results, the research conclude that consumers’ attitudes towards green products and their level of interest in the current environmental situation are very positive. Respondents did understand the concept of green products in detail and pay much attention to famous green campaings and products. And there are statistics prove the high consumer awareness of environmentally friendly plastic toys. This forward-looking insights can create the potential for green marketing activities of children's toy companies.

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Ki, Hyoshin, e Jeong-Yoo Kim. "Sell green and buy green: A signaling theory of green products". Resource and Energy Economics 67 (febbraio 2022): 101266. http://dx.doi.org/10.1016/j.reseneeco.2021.101266.

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Alamsyah, D. P., T. Suhartini, Y. Rahayu, I. Setyawati e O. I. B. Hariyanto. "Green advertising, green brand image and green awareness for environmental products". IOP Conference Series: Materials Science and Engineering 434 (3 dicembre 2018): 012160. http://dx.doi.org/10.1088/1757-899x/434/1/012160.

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Yang, Yi Chang. "Consumer Behavior towards Green Products". Journal of Economics, Business and Management 5, n. 4 (2017): 160–67. http://dx.doi.org/10.18178/joebm.2017.5.4.505.

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Lin, Chen-Ju, e Hwang-Yeh Chen. "User expectancies for green products". Social Enterprise Journal 12, n. 3 (7 novembre 2016): 281–301. http://dx.doi.org/10.1108/sej-02-2016-0004.

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Purpose This study was commissioned by DA-AI Technology Co. Ltd. and used the outcome expectancy theory from the social cognitive framework and concept of planned behavior to structure an outside-inside user expectancy model. The purpose of this study is to identify the elements that influence internal customers to select green products. Design/methodology/approach The model reflected the outside expectancy of users regarding three aspects: perceived benefits, barriers and perceived corresponding value of green products as the stimulus of a user-perceptive process. The trained onsite interviewers collected 438 completed questionnaires focused on the volunteers of Tzu Chi as the main subjects of this study. Findings The volunteers emphasized the meaningfulness and superiority of products much more than they emphasized the enterprise image and brand image when they were trying to adopt green products. The volunteers did not express an unwillingness to adopt green products, even if they had to face the complexity of the products and pay an extra learning cost. Originality/value The volunteers would decrease the consumption of green products when the price was high and would increase their consumption when their ecological values encouraged them to do so. This consumptive value implies that green product adoption was perceived to enhance the social image, self-assessed value and bodily happiness of the users because their inside expectancies were fulfilled.

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Bortzmeyer, D., G. Langguth e G. Orange. "Fracture mechanics of green products". Journal of the European Ceramic Society 11, n. 1 (gennaio 1993): 9–16. http://dx.doi.org/10.1016/0955-2219(93)90053-t.

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Pizzi, Antonio. "Wood products and green chemistry". Annals of Forest Science 73, n. 1 (marzo 2016): 185–203. http://dx.doi.org/10.1007/s13595-014-0448-3.

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Mahenc, Philippe. "Are green products over-priced?" Environmental and Resource Economics 38, n. 4 (6 aprile 2007): 461–73. http://dx.doi.org/10.1007/s10640-007-9084-9.

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Janssen, Marco A., e Wander Jager. "Stimulating diffusion of green products". Journal of Evolutionary Economics 12, n. 3 (1 luglio 2002): 283–306. http://dx.doi.org/10.1007/s00191-002-0120-1.

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Ms.D.Sandhya Rani, Dr.T. Varalakshmi e P.Sai Chandana. "Consumer Perception Towards Green Products". International Research Journal on Advanced Engineering and Management (IRJAEM) 2, n. 06 (11 giugno 2024): 1878–80. http://dx.doi.org/10.47392/irjaem.2024.0278.

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This qualitative research investigation delves into the intricate landscape of consumer perception and adoption of green products, aiming to unveil the underlying factors that shape consumer behaviour in the realm of sustainability. With growing environmental concerns and an increasing emphasis on eco conscious consumption, understanding how consumers perceive and engage with green products is paramount for businesses and policymakers alike. Through in depth interviews and thematic analysis, this study uncovers the multifaceted dimensions influencing consumer decisions regarding green product adoption. Themes such a s environmental consciousness, perceived value, trust in green claims, and barriers to adoption emerge as central aspects shaping consumer attitudes and behaviours. Moreover, the study illuminates the nuanced interplay between individual beliefs, social influences, and contextual factors in driving consumer preferences for green products. Insights gleaned from this research provide valuable implications for marketers, policymakers, and sustainability advocates seeking to foster greater acceptance and uptake of environmentally friendly products within the marketplace.

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Moza, Lygaya, Asep Suryana e Putri Trulline. "Implementasi Green Marketing pada PT Yagi Natural Indonesia dalam Memasarkan Produk Perawatan Tubuh Ramah Lingkungan". Telangke:Jurnal Telangke Ilmu Komunikasi 6, n. 1 (7 febbraio 2024): 72–87. http://dx.doi.org/10.55542/jiksohum.v6i1.949.

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PT Yagi Natural Indonesia (Yagi Forest) is a company that produces environmentally friendly body care products from Indonesia which produces products made from organic ingredients that do not cause environmental pollution and do not have a negative impact on humans who use them. In promoting the environmentally friendly body care products produced, Yagi Forest does this through green marketing. This research aims to determine the implementation of green marketing carried out by Yagi Forest. This research uses a qualitative method with a case study approach and uses data collection techniques using in-depth interview techniques. The main informants in this research were two employees from Yagi Forest who worked in positions responsible for product marketing activities. The results of this research show that in its implementation Yagi Forest applies the green marketing mix concept, namely green product, green price, green place and green promotion. The products produced are products made from organic ingredients that are safe for consumers and the surrounding environment. Likewise, the product packaging used can be reused or returned to the collaborating organization so that it does not become waste that can damage the environment. Then in terms of price, products from Yagi Forest are relatively more affordable when compared to body care products from competing companies. Apart from that, promotional activities carried out use four basic activities from Integrated Marketing Communication (IMC), which is direct marketing, interactive/internet marketing, sales promotion, publicity/public relations. However, the implementation of the green place aspect cannot yet be carried out efficiently so an evaluation needs to be carried out.

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Andika, D. N. Luthfiana, Nadia e Kartinah. "Green purchase behavior: the role of green advertising, green awareness, and eco-literacy". IOP Conference Series: Earth and Environmental Science 1181, n. 1 (1 maggio 2023): 012025. http://dx.doi.org/10.1088/1755-1315/1181/1/012025.

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Abstract The scope of Theory of Planned Behavior used on this research to explore the consumer behavior concept. The specific aim of this research is to identify the relationship between green purchase behavior, green advertising, and eco-literacy, with green awareness as a mediating variable. The statistical analysis technique used is Smart PLS 3.0, which examines the direct and indirect relationship between the variables. The sample size for this research is 106 respondents who want to buy green products. The results of the study showed that green awareness mediates the relationship between green advertising and green purchase behavior. This is in line with current conditions in Indonesia, where consumers are still intend to adjust to the acceptance of green products. Consumers prefer traditional products to green products, as illustrated by their low green purchase behavior.

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Jain, Vijay Kumar, Aditi Dahiya, Vikas Tyagi e Praveen Dube. "Predicting factors affecting green purchase intentions towards green products". World Review of Science, Technology and Sustainable Development 17, n. 4 (2021): 360. http://dx.doi.org/10.1504/wrstsd.2021.10038889.

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Jain, Vijay Kumar, Aditi Dahiya, Vikas Tyagi e Praveen Dube. "Predicting factors affecting green purchase intentions towards green products". World Review of Science, Technology and Sustainable Development 17, n. 4 (2021): 360. http://dx.doi.org/10.1504/wrstsd.2021.117893.

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Yusiana, Rennyta, e Arry Widodo. "Green Brand Dimensions Affecting Consumer Intention Using Green Products". Advanced Science Letters 24, n. 4 (1 aprile 2018): 2462–65. http://dx.doi.org/10.1166/asl.2018.10981.

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Kennedy, F. B., e A. M. S. S. Adhikari. "Antecedents Affecting Consumers’ Green Purchase Intention Towards Green Products". American Journal of Interdisciplinary Research and Innovation 1, n. 3 (10 dicembre 2022): 47–52. http://dx.doi.org/10.54536/ajiri.v1i3.1044.

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Green marketing is a process of producing environment friendly product. Such type of products that are safe from different hazards. The aim of the study is to measure the antecedents affecting consumers’ green purchase intention towards green products special reference with Nikaweratiya Divisional Secretary area, Kurunegala District. This study uses four dimensions as the independent variable of antecedents such as green purchase attitudes, green perceived values, green perceived trust, and ecological knowledge, while green purchase intention was taken as the dependent variable. For this study, 250 questionnaires were distributed. Further, the researcher used convenience sampling methods to select the sample from Nikaweratiya Divisional Secretariate area. The Pearson’s correlation analysis showed that the green purchase attitudes, green perceived values, green perceived trust and ecological knowledge had a medium positive relationship with green purchase intention. Regression analysis indicated that there was a significant positive impact on green purchase intention towards green products.

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Thilmany, Jean. "Green Decisions". Mechanical Engineering 132, n. 03 (1 marzo 2010): 40–42. http://dx.doi.org/10.1115/1.2010-mar-4.

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This article discusses the introduction and implementation of environmental regulations in manufacturing industry. Manufacturers are responding to customer demand for environmentally friendly products. Several vendors such as PTC and Siemens PLM Software make products that track environmental performance of products, parts, materials, and suppliers. Many products are integrated with a company’s supply chain and product development systems. IBM offers Environmental Product Lifecycle Management, which includes software and consulting services, and assists clients in analyzing every phase their product passes through to ensure environmental compliance. A number of lifecycle assessment software packages have been released in recent years to help designers. Sustainable Minds develops software, for example, that is intended to give engineers pertinent supplier and material information, which allows them to weigh each design decision from an environmental standpoint. Engineers call upon lifecycle analysis software to ensure their products comply with environmental regulations. Meanwhile, the number of manufacturers who will need to meet those regulations represents a growing market for software makers.

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Cheng, Yuepeng, e Bo Li. "Analysis of Green Innovation of the E-Tailer and Supplier with a Drop Shipping Option in E-Commerce". Journal of Theoretical and Applied Electronic Commerce Research 19, n. 1 (28 dicembre 2023): 20–39. http://dx.doi.org/10.3390/jtaer19010002.

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As customer demand for green products increases in the digital economic era, this study analyses the green innovation of the e-tailer and supplier in drop shipping models. Moreover, drop shipping e-tailers and suppliers with a drop shipping option need to make choices regarding whether to provide green or normal products to the market. When a supplier with a drop shipping option produces green products, more fees may be invested in the production of green products than on normal products. The drop shipping e-tailers and suppliers with a drop shipping option can also choose to sell normal products at a low cost, as before. This study designs four models of drop shipping e-tailers and suppliers with a drop shipping option under different choices, analyzes their operational process in drop shipping models, and investigates five theorems. The optimal pricing decisions and green degree of drop shipping e-tailers and suppliers with a drop shipping option were evaluated in this study. The impacts of the green innovation factor, green elasticity coefficient, manufacturing and distribution costs on the drop shipping e-tailers and suppliers with a drop shipping option, and the effect of other environmental parameters on the green degree of green products are also analyzed through computer simulation. The findings of the simulation analysis provide valuable guidance for e-tailers and suppliers with green innovation in drop shipping models and offer important academic and practical implications for e-commerce and the digital economy.

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Hu, Hanli, Yu Cao, Dan Yi e Qingsong Li. "How to Distribute Green Products in Competition with Brown Products? Direct Selling versus Agent Selling?" Sustainability 15, n. 14 (13 luglio 2023): 10961. http://dx.doi.org/10.3390/su151410961.

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In order to respond to and take advantage of consumers’ growing interest in green products, an increasing number of firms are expanding their market share by introducing green versions of their brown products. However, firms are faced with the challenge of how to distribute green products to avoid mutual encroachment with brown products. To solve this problem, this paper constructs a Stackelberg game model consisting of a manufacturer (leader) and a retailer (follower), in which the manufacturer provides brown and green products, and then develops two channel structures for green products to be sold through the manufacturer (direct selling) and the retailer (agent selling). The results show that the manufacturer’s choice of green product distribution channels is affected by the direct selling costs and the market share of green consumers and their product preferences. When the direct selling cost is zero or consumers are green, the manufacturer always chooses direct selling. However, with an increase in the direct selling costs, if green consumers have a large difference in their preference for green and brown products, the manufacturer chooses agent selling, and vice versa. In particular, the impact of the market share of green consumers on the profits of the manufacturer is different in the two channel structures. The higher the market share of green consumers under agent selling, the more beneficial it is for the manufacturer. However, under direct selling, the profits of the manufacturer show an “inverted U” trend with the increase in the market share of green consumers. In addition, under certain conditions, the direct selling channels opened by the manufacturer are not necessarily to sell green products, but to maximize the market share of brown products. The strategy is to set high prices for green products in direct selling channels to stimulate consumers to buy brown products. These findings can provide insights for manufacturers to design appropriate green product distribution strategies.

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Diyah Winarni, Roro Suestu. "The influence of green products on green purchase intention mediated by green brand awareness". International Journal of Applied Finance and Business Studies 12, n. 1 (14 giugno 2024): 44–51. http://dx.doi.org/10.35335/ijafibs.v12i1.285.

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Consumer behavior has shifted to concern for the environment. Creating green products has become a big agenda for every entrepreneur, and they must continue to follow global changes. This study aims to analyze how green products can affect green purchase intention mediated by green brand awareness. This study uses quantitative methods to determine the relationship between variables. The sample used in this study was 120 respondents. Questionnaires were used for data collection and analysis using SmartPLS software version 3. The analysis results confirm that green products can positively and significantly affect green purchase intention and partial green brand awareness. Green brand awareness can also affect green purchase intention positively and significantly. At the same time, green brand awareness can mediate the relationship between green products and green purchase intention positively and significantly

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Farida, Naili, Apriatni Endang Prihartini e Ngatno Ngatno. "Green Brand Products in Small and Medium Batik Industries with Pls-Sem Approach". JURNAL ILMU SOSIAL 18, n. 2 (23 dicembre 2019): 126–43. http://dx.doi.org/10.14710/jis.18.2.2019.126-143.

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This study examines Regiocentric Image Capabilities and Market Penetration on Green Products and the effect of Green Products on Marketing Performance. The sample in this study were 58 entrepreneurs of Small and Medium Batik Industries, who used natural colouring. The sampling technique used was purposive sampling, and the analysis technique used was PLS-SEM. The study found that Regiocentric Image Capabilities and Market Penetration significantly influence the Green Products, and it has a significant effect on Marketing Performance. Moreover, Green Brand Image does not influence a significant increase in Marketing Performance. These results indicated that Regiocentric Image Capabilities can enhance the capability of green product innovation with environmentally friendly natural colouring. The product is also supported by a broad market penetration capability. Furthermore, Green Brand Image on batik colouring products has no significant effect on marketing performance. The focus on green products appears so that the SMIs can increase marketing of environmentally friendly batik products.

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Hudayah, Syarifah, Melda Aulia Ramadhani, Kezia Arum Sary, Sugeng Raharjo e Rizky Yudaruddin. "Green perceived value and green product purchase intention of Gen Z consumers: Moderating role of environmental concern". Environmental Economics 14, n. 2 (23 ottobre 2023): 87–102. http://dx.doi.org/10.21511/ee.14(2).2023.07.

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The primary objective of this study is to examine the connection between Generation Z Indonesian consumers’ perceptions of value for green products and their purchase intentions, with a supplementary investigation into how environmental concerns moderate the influence of perceived green value on their intention to purchase green products. Between June and December 2021, a probability sampling technique, specifically stratified random sampling, was used to select a sample of 543 Indonesian Generation Z consumers. The data were analyzed using a variance-based method, namely partial least squares, within the context of structural equation modeling. The analysis reveals that functional value, conditional value, and environmental concern significantly and positively affect the intention to purchase green products. This indicates that Generation Z consumers are more inclined to choose green products when they perceive them to have good functional value, when specific conditions or requirements support the purchase, and when they have a high environmental concern. Moreover, environmental concern moderates the effect of social value on the intention to purchase green products. This suggests that more environmentally conscious consumers are more likely to be influenced by social value benefits when deciding to buy green products, highlighting the complex interplay between environmental and social motivations in shaping consumer behavior towards sustainability.

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Vimala, B., e Dr S. Mohankumar. "RELATIONSHIP BETWEEN CONSUMER BEHAVIOR AND ECOLOGICAL BELIEF TOWARDS GREEN FOOD PRODUCT". Restaurant Business 118, n. 8 (1 agosto 2019): 198–211. http://dx.doi.org/10.26643/rb.v118i8.7678.

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This paper deals with the relationship between the consumer behaviour and ecological belief towards green food product. The study was conducted in Chennai, Tamil Nadu. Chennai has the maximum number of organic shops and customers are comparatively aware about green products. The organic shops in Chennai have extended their sales in all varieties of products such as organic vegetables, fruits, cereals, pulses, greens, packaged items and FMCG products etc. These varieties of products attract more numbers of customers.

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Samsudin, Acep, e Rena Arriva Dwi Nisaul Hotimah Hotimah. "The Influence of Green Product, Green Marketing, and Green Brand Image Towards Green Purchase Intention on Sensatia Botanicals Products in Surabaya". Formosa Journal of Multidisciplinary Research 3, n. 2 (27 febbraio 2024): 241–60. http://dx.doi.org/10.55927/fjmr.v3i2.8238.

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This research aims to investigate the influence of green product, green marketing, and green brand image on green purchase intention for Sensatia Botanicals products in Surabaya City. The variables used in this study are green product, green marketing, and green brand image as independent variables, and green purchase intention as the dependent variable. The research employs a quantitative method with data analysis using multiple linear regression analysis. The sample size for this study is 100 respondents, selected through nonprobability sampling using purposive sampling technique. Data collection is conducted through the use of questionnaires. The findings of this study suggest that the combination of green products, green marketing, and a green brand image all significantly and have a positive influence on green purchase intention for Sensatia Botanicals products. The green product variable, on a partial basis, exerts a positive and significant influence on green purchase intention forSensatia Botanicals products. Similarly, the green marketing variable, partially, exerts a positive and significant impact on green purchase intention for Sensatia Botanicals products.

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Lee, Doo Ho, e Jong-Chul Yoon. "Equilibrium Decisions on Pricing and the Greenness Degree in Supply Chains under Single- and Cross-Distribution Channels of Green and Nongreen Products and Government Subsidies". Mathematical Problems in Engineering 2022 (2 novembre 2022): 1–24. http://dx.doi.org/10.1155/2022/5525780.

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Rapid economic growth and industrialization have brought us material abundance and greater convenience, while also causing socio-environmental problems such as the rapid depletion of resources, unexpected natural disasters, and environmental destruction. For these reasons, environmental issues have attracted public and governmental attention around the world over the past few decades. As a result, environmental sustainability has become a critical indicator for evaluating the success and efficiency of supply chain management schemes. For a sustainable supply chain, many governments are employing subsidy policies to encourage consumers to purchase environment-friendly (green) products. This article considers a supply chain composed of two competing manufacturers and two retailers. The first manufacturer produces a green product, while the second manufacturer produces a nongreen product. Each of the two retailers can sell only a green product, only a nongreen product, or both green and nongreen products. In the market, consumers purchasing the first manufacturer’s green products can receive certain subsidies from the government. The amounts of the government subsidies that a consumer receives depend on the greenness degree of the product. Using a three-stage Stackelberg game framework, this article discusses equilibrium decisions on pricing and greenness for four different distribution channel structures. Major findings of this study reveal that (i) the government subsidy has a positive impact on the greenness degree and the demand for green products; (ii) the government subsidy level depends on the manufacturers’ distribution channel strategy types; and (iii) the greater the environmentally negative impact of a green product, the lower the level of the government subsidy paid for purchasing green products. Based on these findings, this article suggests that policymakers focus on establishing the policies that encourage the purchase of green products for the sustainability of a society and a supply chain.

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Zhang, Guanfei, Mei Li, Jin Li, Min Tan, Huie Li e Yiping Zhong. "Green Product Types Modulate Green Consumption in the Gain and Loss Framings: An Event-Related Potential Study". International Journal of Environmental Research and Public Health 19, n. 17 (29 agosto 2022): 10746. http://dx.doi.org/10.3390/ijerph191710746.

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People show a separation of intention and behavior in green consumption, and promoting actual green purchase behavior is more important than purchase intention. This study adopted a conflicting environmental decision paradigm to investigate behavioral and neural processes during actual green consumption decision-making involving different types of green products and message framing, according to construal level theory. Participants were instructed to make green consumption decisions involving green products with different psychological distances (self-interested green products vs. other-interested green products) under gain (e.g., buying green products brings positive results) or loss framing (e.g., not buying green products brings negative effects) while electroencephalograms were recorded. The behavioral results demonstrated that participants tended to purchase green products under loss framing more than under gain framing. The event-related potential results showed that under gain framing, decision-making for self-interested green products was associated with larger P3 than decision-making for other-interested green products. While under loss framing, decision-making for other-interested green products has a larger P260 than for self-interested green products. These findings suggest that under gain framing, self-interested green products elicit more cognitive resources than other-interested green products, while under loss framing, other-interested green products elicit stronger negative emotions than self-interested green products. The research has managerial implications for promoting consumers’ actual purchase behavior.

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Rakhmawati, Dewi, Astrid Puspaningrum e Djumilah Hadiwidjojo. "Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention". IQTISHODUNA 1, n. 1 (7 maggio 2019): 1–16. http://dx.doi.org/10.18860/iq.v1i1.5957.

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The issue of environmental damage caused by industry continues to increase every year accompanied by real conditions that occur, either damage on humans, animals, plants, and the environment. Nowadays people are increasingly aware of the importance of preserving the environment more selectively in the selection of products used. This study was conducted to determine the effect of green perceived value and green brand image on green purchase intention on consumers of Malang Bodyshop. The number of samples study were 141 respondents of The Bodyshop customers in Malang. This study uses a purposive sampling technique with the following criteria: (1) At least 18 years old (2) Domiciled in the city of Malang and once made a purchase at the outlets of The Bodyshop Malang (3) Have used The Bodyshop products at least more than once. Data analysis techniques are performed using Partial Least Square (PLS). The result of the study shows that it turns outs that trust in green products plays a very important role in the desire of consumers to buy. The result obtained by green trust fully mediate green perceived value and green brand image of the green purchase intention. There is a positive relationship between the green perceived value on green trust and green brand image of green trust. It was also found in this study that there was a negative relationship between the green perceived value on green purchase intention and the negative relationship between the green brand image of the green purchase intention.

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McCoy, A. P., Y. H. Ahn e A. R. Pearce. "TOWARDS ESTABLISHING DIFFUSION BARRIERS FOR INNOVATIVE GREEN BUILDING PRODUCTS: A SURVEY OF SIPS BUILDERS". Journal of Green Building 7, n. 2 (aprile 2012): 153–76. http://dx.doi.org/10.3992/jgb.7.2.153.

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The aim of this paper is to propose and demonstrate an approach for exploring diffusion barriers specific to innovative green building products. Innovative green building products aim at reducing environmental impacts during a product's entire life-cycle, helping mitigate the substantial environmental degradation caused by current construction patterns. Few studies establish attributes that differentiate such products within the construction market, a key facet to increasing adoption. For key stakeholders, product attributes can affect the rate of adoption and the nature of use. Toward that end, this work: 1) Collects attributes common to all innovative building products through literature review in residential construction innovation, diffusion and adoption attributes, and green products; 2) utilizes a survey of certified green home builders as a sample population and Structural Insulated Panels as a “control” product to identify which product attributes specifically influence the use of green building products; and 3) Evaluates the relative influence of attributes on product adoption during initial trial of the product and for continued use of the product. Identifying attributes of green building products that influence adoption could enhance product development through reducing barriers to diffusion and commercialization across the residential construction industry. This work focuses on one specific product, Structural Insulated Panel systems (SIPS), from the standpoint of a population of green builders. As such, it attempts to serve as a scalable basis for future research.

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Huang, Xin, e Liangjie Yu. "Advertising Cooperation and Green Technology R&D Strategy in a Platform-Led Stackelberg Game". Mathematical Problems in Engineering 2021 (6 ottobre 2021): 1–17. http://dx.doi.org/10.1155/2021/4873032.

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In this paper, we study a platform-led Stackelberg differential game over an infinite planning period considering an industry with two manufacturers competing in a common platform market. One manufacturer invests in R&D and produces green products, and the other produces nongreen products. Three platform advertising strategies are discussed systematically: the platform supports all advertising expenses for both manufacturers (PB), supports only green advertising expenses (PG), and implements a joint advertising plan (PJ) with the green manufacturer. The results reveal that the equilibrium price, R&D effort, and advertising level of products increase as the current green degree increases, while the green degree shows a monotonic trend over time and finally tends to be a stable value. The results also indicate that, in the three models, the green degree and the profits of all players with the PG strategy are the lowest. Compared with the PB strategy, although the PJ strategy may not maximize the profits of all players, from environmental perspective, the strategy would make the alliance achieve the best environmental performance.

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Shu-Ling Hsu, Shu-Ling Hsu, Yung-Chi Chang Shu-Ling Hsu, Ignasia Vabiola Yung-Chi Chang e Wen-Ling Lin Ignasia Vabiola. "Determinants of customer loyalty of green products – The case of Gogoro in Taiwan". 企業管理學報 46, n. 4 (dicembre 2021): 015–46. http://dx.doi.org/10.53106/102596272021120464002.

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<p>Nowadays, it has been well known that economic growth should be accompanied by the minimization of ecological degradation, as well as attention to social problems. Consequently, an increasing number of companies are working on the development of environmentally friendly products and concepts such as design for green product development, green product design, and green product innovation have come to the forefront. Prior research has extensively explored consumer motivation for acquiring green products, the profiles of a "typical" green consumer, and how to orchestrate marketing programs that influence the purchase of green products but there is still little research exploring the customer loyalty of green product, though the realization of sustainable development of the environment needs the customers to continue buying the green products. Gogoro is one of the green products which intended to fix the dilemma between the convenience of transportation and ecological degradation in Taiwan. The purpose of this study is to take Gogoro as a case to examine the factors that will affect the customer satisfaction and customer loyalty of a green product. A sample of 208 respondents was collected. The SPSS and PLS-SEM were applied to conduct the statistical analysis. The results show that function, usability, price, and brand image will affect customer satisfaction significantly. Brand image will affect customer satisfaction most, followed by function. The managerial implication will be discussed based on the results. </p> <p> </p>

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Delgado, Jorge, Guillermo Peña e Juan Manuel Peña. "Green Matrices, Minors and Hadamard Products". Axioms 12, n. 8 (10 agosto 2023): 774. http://dx.doi.org/10.3390/axioms12080774.

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Green matrices are interpreted as discrete version of Green functions and are used when working with inhomogeneous linear system of differential equations. This paper discusses accurate algebraic computations using a recent procedure to achieve an important factorization of these matrices with high relative accuracy and using alternative accurate methods. An algorithm to compute any minor of a Green matrix with high relative accuracy is also presented. The bidiagonal decomposition of the Hadamard product of Green matrices is obtained. Illustrative numerical examples are included.

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Syarifuddin, Didin, e Doni Purnama Alamsyah. "Green Perceived Value for Environmentally Friendly Products: Green Awareness Improvement". Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan 18, n. 2 (20 dicembre 2017): 245. http://dx.doi.org/10.23917/jep.v18i2.5145.

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Lavan, Nilaksana, e F. Kennedy. "Green Purchase Intention on Consumer Decision Making towards Green Products". Asian Journal of Economics, Business and Accounting 5, n. 1 (10 gennaio 2017): 1–7. http://dx.doi.org/10.9734/ajeba/2017/36563.

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Naalchi Kashi, Alireza. "Green purchase intention". Journal of Islamic Marketing 11, n. 6 (23 settembre 2019): 1389–403. http://dx.doi.org/10.1108/jima-06-2019-0120.

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Purpose The purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic products to other products and choose to buy them. Design/methodology/approach For this purpose, a total of 450 students from the Islamic Azad University of Yazd took part in this survey. The research method was applied in terms of purpose and in terms of analysis, it was of the scaling type. The data collection tool and sampling for the questionnaire were done randomly and to determine the sample, the Cochran formula was used. This study used the SPSS software to analyze the descriptive statistics (demographical factors) and through the software LISREL, the connection between the variables was investigated by structural equation modeling. Findings The results indicated that environmental beliefs affect environmental concern and there must be a meaningful relationship between them. Also, the increase in environmental concern leads to an increase in the attitude to consuming green products, and finally, an increase in the consumers’ demand for purchasing green products. Furthermore, an increase in environmental concerns also increases positive emotions, which, in turn, increases the consumers’ will to purchase green products. Finally, there is a meaningful relationship between environmental concerns and negative emotion while there is no significant relation between was reported between negative emotions and the will to purchase. Research limitations/implications The tested model now uses purchase intention as a result variable instead of real purchase, and in practice, it will be difficult to develop a research framework in controlled real behavior. Originality/value Investigating the role of positive and negative emotions on the intention of purchasing green products helps marketing managers up to by correct identifying consumers’ emotions can designing appropriate strategies for encouraging them to use green products.

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Sharma, Aasha, e Cyril Foropon. "Green product attributes and green purchase behavior". Management Decision 57, n. 4 (18 aprile 2019): 1018–42. http://dx.doi.org/10.1108/md-10-2018-1092.

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PurposeNowadays, understanding green consumers has become very critical given its implications for marketers to understand and communicate green purchase patterns on the one hand, and to design and strategize both product offerings and customer services on the other hand. The purpose of this paper is to examine the interaction effect of product attributes on the degree of environment concern, the intention of green purchase and a series of green purchase proposed patterns. This paper is built on the theory of planned behavior, and expands it by replacing subjective norms and perceived behavioral control with respectively environmental knowledge and perceived consumer effectiveness, and also by extending purchase behavior to three types of purchase patterns, namely, unconditional purchase, conditional purchase and accidental purchase.Design/methodology/approachThe interaction effect is analyzed through ANOVA, whereas path analysis is used to understand path strengths of proposed model, which is assessed through standardized regression weights and significance throughp-value.FindingsOverall, this study reveals the importance of product attributes in the decision-making process of green purchasers.Research limitations/implicationsThis study deals with environmental behavior in general, and further research with a focus on specific behaviors is needed in this field investigating the rise of green consumption.Practical implicationsProduct attributes play a role in the decision making of consumers willing to buy green products, and both communication and promotion of green products should integrate product attributes accordingly.Originality/valueWorldwide, consumers are buying more and more green products, and this study leads to a better understanding of the decision-making process of consumers’ green products.

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Guenard, Rebecca. "The green machine: commercializing microalgae products". INFORM International News on Fats, Oils, and Related Materials 32, n. 2 (1 febbraio 2021): 6–12. http://dx.doi.org/10.21748/inform.02.2021.06.

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Nezakati, Hossein, e Masoumeh Hosseinpour. "Green Products Purchasing Among Malaysian Consumers". International Journal of Sustainable Development & World Policy 4, n. 1 (2015): 1–6. http://dx.doi.org/10.18488/journal.26/2015.4.1/26.1.1.6.

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Sharma, Vinod, J. Sonwalkar e Maohar Kapse. "Consumer Purchase Behaviour for Green Products". International Journal of Economics and Business Administration I, Issue 4 (1 dicembre 2013): 50–65. http://dx.doi.org/10.35808/ijeba/25.

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Casino, Begoña, e Lluís M. Granero. "Green products, market structure, and welfare". Journal of Economics 134, n. 2 (29 maggio 2021): 103–25. http://dx.doi.org/10.1007/s00712-021-00740-0.

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SHIBATA, Masahiko, e Yasushi KAJI. "Differentiated Green Chemistry Products by LCA". Oleoscience 7, n. 1 (2007): 5–11. http://dx.doi.org/10.5650/oleoscience.7.5.

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Zacharoula, Andreopoulou, Michailidis Anastasios e Kotta Athina. "Green products: evaluation of online promotion". International Journal of Sustainable Agricultural Management and Informatics 1, n. 1 (2022): 1. http://dx.doi.org/10.1504/ijsami.2022.10051130.

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Jaini, Azila, Farzana Quoquab, Jihad Mohammad e Nazimah Hussin. "“I buy green products, do you…?”". International Journal of Pharmaceutical and Healthcare Marketing 14, n. 1 (9 dicembre 2019): 89–112. http://dx.doi.org/10.1108/ijphm-02-2019-0017.

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Purpose In recent years, consumers are moving toward purchasing green cosmetics instead of chemical one. Plenty of cosmetics products are banned globally due to the usage of poisonous substances such as triphenyl phosphate and petroleum. As such, it is needed to shift the conventional purchase behavior to green purchase behavior (GPB) to reduce the negative impact on the environment and health. This study aims to investigate the factors that affect GPB in the context of cosmetics products purchase. Additionally, this study examines the moderating role of electronic word-of-mouth (eWOM) in influencing such green behavior. Design/methodology/approach This study used value-belief-norm (VBN) theory and elaboration likelihood model as a theoretical basis. By using judgmental sampling techniques, a total of 318 usable responses were gathered through online survey. The structural equation modeling approach using partial least square (SmartPLS, version 3.7) technique was used to test the study hypotheses. Findings Results reveal that altruistic value and hedonic value both positively affect pro-environmental beliefs, which eventually affect consumers’ personal norms. It is found that hedonic value has a greater influence on pro-environmental belief than altruistic value. Additionally, personal norm also exerts significant influence on GPB. Data also support the mediating role of pro-environmental belief and personal norm. Moreover, the multidimensional eWOM moderates the relationship between personal norm and GPB. Practical implications The findings from this study provide valuable insights for marketers, academicians and practitioners about the drivers of consumers’ green cosmetics purchase behavior. It will enable marketers to develop better strategies for the green market segment. Social implications The study findings also contribute to the social aspects by understanding consumers’ purchase behavior toward green cosmetics products. It ultimately promotes to consider a healthier lifestyle and to be concerned about environmental well-being. Originality/value This study is the first to introduce the eWOM as a moderator in the VBN theory. Moreover, this study contributes to the existing body of knowledge in the field by examining few new linkages; more specifically, considering pro-environmental belief as to the mediator between “hedonic value and personal norm,” as well as the mediating effect of personal norm in the relationship between “pro-environmental belief and GPB.” Moreover, this is a pioneer study to consider eWOM as a multidimensional construct rather than unidimensional, which is new in green marketing literature.

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