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1
Sahelices-Pinto, César, e Carmen Rodríguez-Santos. "E-WoM and 2.0 Opinion Leaders". Journal of Food Products Marketing 20, n. 3 (21 aprile 2014): 244–61. http://dx.doi.org/10.1080/10454446.2012.732549.
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Chen, Yanhong. "Research on Brand Communication Strategy of E-business Live Broadcast Based on Opinion Leader Theory". Frontiers in Business, Economics and Management 6, n. 1 (7 novembre 2022): 130–33. http://dx.doi.org/10.54097/fbem.v6i1.2299.
Abstract (sommario):
With the popularity of the Internet, the network live broadcast platform has risen rapidly, and the consumption habits of the public have undergone earth-shaking changes. Compared with traditional e-business, e-business live broadcast has found a new traffic portal to open product sales and promote commodity circulation. Especially in today's epidemic situation, e-business live broadcast has been pushed to a climax. For the commercial field, the growth of the future social situation determines the attractiveness and importance of e-business live broadcast to product sales. This paper mainly analyzes the current e-business live broadcast marketing communication mode, and studies the brand communication strategy of e-business live broadcast based on the opinion leader theory. In addition, this paper traces the influence and shortcomings of opinion leaders in brand communication, and discusses how to make good use of opinion leaders in brand communication and give full play to their application value. This paper summarizes and analyzes the characteristics of opinion leaders in brand communication of e-business, with a view to providing reference for brand building and communication of e-business.
3
Wellyan, Marieta Vania, e Desak Nyoman Arista Retno Dewi. "Online Counseling Services: The Role of Opinion Leaders in Purchase Intentions". Psikostudia : Jurnal Psikologi 12, n. 1 (17 marzo 2023): 117. http://dx.doi.org/10.30872/psikostudia.v12i1.10450.
Abstract (sommario):
The declining mental health condition due to the Covid-19 pandemic raises the need for counseling. The pandemic situation and the era of digitalization have encouraged the re-emergence of online counseling services know as e-counseling. The limitations of the online counseling process do not reduce consumers' intention to use this service. Intention to use e-counseling services can be determined by positive thoughts and perceptions of the information provided by individuals or organizations who have credibility and can be trusted (opinion leaders) regarding the quality of services offered. This study aims to analyze the relationship between the perception of opinion leaders and purchase intentions on e-counseling services. This research is a quantitative research with purposive sampling technique. Data from 101 research subjects were processed using Kendall's Tau B non-parametric statistics. A significant value of 0.000 (p <0.05) indicates there is a positive relationship between perceptions of opinion leaders and purchase intention with an effective contribution of 33.5%.Kondisi kesehatan mental yang menurun akibat pandemi Covid-19 memunculkan kebutuhan melakukan konseling. Situasi pandemi dan era digitalisasi mendorong munculnya kembali jasa konseling secara online yang dikenal dengan e-counseling. Keterbatasan proses konseling yang dilakukan secara online tidak menurunkan niat konsumen untuk menggunakan jasa ini (purchase intention). Niat menggunakan jasa konseling online dapat ditentukan oleh pemikiran dan persepsi yang positif atas informasi yang diberikan oleh individu atau organisasi yang memiliki kredibilitas dan dapat dipercaya (opinion leader) mengenai kualitas jasa yang ditawarkan. Penelitian ini bertujuan menganalisa hubungan persepsi terhadap opinion leader dan purchase intention pada jasa konseling online. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengambilan sampel purposive sampling. Data dari 101 subyek penelitian diolah menggunakan statistik non-parametrik Kendall’s Tau B. Nilai signifikan sebesar 0,000 (p <0,05) menunjukkan ada hubungan positif antara persepsi terhadap opinion leader dan purchase intention dengan sumbangan efektif sebesar 33,5%.
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Zhao, Yiyi, Gang Kou, Yi Peng e Yang Chen. "Understanding influence power of opinion leaders in e-commerce networks: An opinion dynamics theory perspective". Information Sciences 426 (febbraio 2018): 131–47. http://dx.doi.org/10.1016/j.ins.2017.10.031.
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Hasanudin e Amanda Risky Amalia. "The Effect of Key Opinion Leader, Instagram, and Digital Campaign through Brand Image on Brand Awareness in Evoria Products". JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) 8, n. 2 (24 luglio 2023): 904–21. http://dx.doi.org/10.31851/jmksp.v8i2.12517.
Abstract (sommario):
Technology has brought major changes to human civilization, with almost everyone using technology in their daily lives, such as communicating through social media, shopping through e-commerce, and searching for information via the internet. This study uses the Amos Structural Equation Model method to examine the relationship between Key Opinion Leaders, Instagram, Digital Campaign, Brand Image, and Brand Awareness. The results of the study show that Key Opinion Leaders, Instagram, Digital Campaign, Brand Image, and Brand Awareness have a significant direct influence on Brand Image. With the increasing use of Key Opinion Leaders by Evoria, the company's Brand Image has also increased. The same applies to the use of Instagram and Digital Campaign, this study confirms that Brand Image has a direct and significant influence on Brand Awareness. These findings show the importance of Evoria to pay attention to and increase the use of Key Opinion Leaders, Instagram, and Digital Campaigns in an effort to build a strong Brand Image and Brand Awareness.
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Angelita, Louise, e Andika Putra Pratama. "Rekomendasi Pedoman Komunikasi Pemasaran Berbasis Pertimbangan Etika Key Opinion Leaders Industri e-Commerce". Jurnal Pemasaran Kompetitif 4, n. 3 (1 giugno 2021): 302. http://dx.doi.org/10.32493/jpkpk.v4i3.10445.
Abstract (sommario):
Dengan semakin bertumbuhnya penetrasi internet di Indonesia, ditambah dengan efek dari COVID-19 di tahun 2020 lalu, industri e-commerce menjadi bertumbuh pesat. Selain itu, pertumbuhan influencer juga menjadi salah satu strategi yang menjadi mulai dikenal dan diadopsi oleh beberapa perusahaan. Penggunaan influencer sebagai strategi pemasaran sering dikenal juga sebagai sebagai influencer marketing, yaitu penggunaan beberapa orang yang memiliki kemampuan untuk meningkatkan pengetahuan konsumen terhadap suatu brand. Sekelompok orang ini yang dikenal sebagai Key Opinion Leaders ini menjadi banyak juga digunakan, salah satunya di industri e-commerce. Melalui penelitian ini, peneliti melakukan penelitian kualitatif dengan cara observasi terhadap salah satu perusahaan e-commerce selama 3.5 bulan secara langsung, melakukan wawancara mendalam terhadap 3 Key Opinion Leaders (KOL) dan 3 karyawan yang bekerja erat dengan para KOL, sehingga dapat memahami isu bisnis yang terjadi, lalu juga dapat menyusun strategi pemasaran dalam bentuk pedoman sebagai solusi isu yang terjadi dan mencegah adanya persoalan-persoalan etika di kemudian hari.
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Li, Daiyan. "The Influence of "Opinion Leaders" in E-commerce Live Streaming on Consumer Purchase Intention". Frontiers in Business, Economics and Management 10, n. 2 (14 agosto 2023): 199–202. http://dx.doi.org/10.54097/fbem.v10i2.10906.
Abstract (sommario):
With the gradual popularization of the Internet, sales methods have also undergone significant changes. Major online live streaming platforms are now extensively utilized for product sales. Moreover, people's perception of sales has undergone considerable transformations. In recent years, e-commerce live streaming has experienced a remarkable development, evolving from a form of entertainment into a vital channel for information acquisition, social interaction, and sales. Compared to traditional sales channels, e-commerce live streaming possesses numerous advantages and provides a new model for product circulation. The "opinion leaders" in e-commerce live streaming directly influence consumers' willingness to purchase products. Through an analysis of various aspects, this study aims to provide essential insights for further improving the e-commerce live streaming sales system.
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Zhang, Susan, Jun Shen e Jun Yan. "Children’s E-Learning Interactions and Perceived Outcomes with Educational Key Opinion Leaders in China". Communications of the Association for Information Systems 53, n. 1 (2023): 423–43. http://dx.doi.org/10.17705/1cais.05317.
Abstract (sommario):
Classroom teaching has been undergoing a digital transformation in the last decade and is now being amplified by Educational Key Opinion Leaders (Edu-KOLs). This research aims to investigate the relationship between learners’ perceived outcomes, motivation, and the selection preferences of Edu-KOLs. This paper presents insights gained from a two-phase study. We conducted research in the first phase through an online questionnaire completed by 186 parents in China whose children are studying or have recently studied online. In the second phase, we interviewed parents to deep dive into their thinking process behind their choices of Edu-KOLs. By utilizing the PLS-SEM method, this research has proposed and verified six hypotheses asserting that e-learning platforms, student engagement scores, and perceived outcomes strongly correlate with the perception of Edu-KOLs. However, parents’ educational level or occupation has less impact on the choices of Edu-KOLs. There are also positive relationships among Edu-KOLs, customer advocacy, and future purchase intention.
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Tobon, Sandra, e Jesús García-Madariaga. "The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence". Journal of Theoretical and Applied Electronic Commerce Research 16, n. 4 (19 gennaio 2021): 748–67. http://dx.doi.org/10.3390/jtaer16040043.
Abstract (sommario):
Opinion leaders and eWOM are becoming two of the most effective ways to launch a brand on social media by creating viral marketing. However, how much influence does an opinion leader’s eWOM (OL eWOM) have on consumer purchasing decisions? This research looks at the role of OL eWOM as well as the effect of its valence and product type on the decision to buy or not buy from a realistic experimental online store design. In total, 300 undergraduate students were randomly assigned to one of five scenarios in a 22 experimental arrangement. Results show that OL eWOM influences consumer online decisions when purchasing experience-type goods and the valence of eWOM is positive. However, if we compare the OL eWOM with a control group, then OL eWOM does not have a significant influence. This research provides novel empirical evidence for the limited influence of OL in modeling shopping behaviors in e-commerce contexts.
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Bo Zhang, Bo Zhang, Jun Li Bo Zhang, Yutao Feng Jun Li e Danni Liu Yutao Feng. "Factors Analysis of Consumers' Purchasing Intention Under the Background of Live E-commerce Shopping". 網際網路技術學刊 24, n. 3 (maggio 2023): 809–15. http://dx.doi.org/10.53106/160792642023052403023.
Abstract (sommario):
<p>With the development of 5G network, artificial intelligence, cloud computing, big data and other digital technologies, we have witnessed the E-commerce live broadcasting industry has also jumped on this fast train, injecting fresh blood into People’s Daily shopping. The main contribution of this paper is to combine theory with practice to build a model from three aspects: people, goods and market, set up assumptions, and analyze the purchasing factors that affect people’s daily shopping. Using SmartPLS software to conduct descriptive statistics, reliability analysis and validity test on the collected questionnaires, the following conclusions and research objectives are drawn: the interactivity of live-streaming, entertainment of live-streaming, promotion price of live-streaming and opinion leaders will have a significant impact on consumers’ cognition and emotion, and meanwhile, cognition and emotion will have a significant impact on consumers’ purchase intention. Opinion leaders have the greatest impact on consumers’ willingness to purchase.</p> <p> </p>
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Zhuravleva, Eugenia. "The Promotion of Norms and Values through Social Media Regulation: The Experience of China". Problemy dalnego vostoka, n. 2 (2022): 97. http://dx.doi.org/10.31857/s013128120019294-4.
Abstract (sommario):
Since the beginning of the COVID-19 pandemic and the use of lockdowns to prevent new outbreaks in many countries, the Internet has become more actively used, various information technologies and services appeared, the role of bloggers in creating and promoting news, educational and life-style content increased. The PRC was at the forefront, where, since 2005, blogging has been actively developing in parallel with the content censoring and moderation system. In the framework of this study, the author, using the example of Chinese opinion leaders (influencers) in the Internet, analyzes the regulation of social media in the context of promoting certain norms and values. The paper highlights and discusses the main factors (technological and economic) influencing the development of the blogosphere in China, identifies the leading bloggers on the most popular platforms, analyzes the main regulations and violations of it by the opinion leaders, as well as technological innovations in the regulation of social media. The purpose of the study is to identify the role of influencers in the PRC in the process of promoting the norms and values and features of social media regulation. The “core socialist values” proclaimed in 2012 are considered as the main value orientations, and the possibility of relaying these values is based on the theory of the two-step communication flow by E. Katz, where, according to the author, the state or the media acts as the primary flow, and the opinion leaders are the key bloggers. As a result, the author comes to the conclusion that during the directive regulation of social media certain value orientations are promoted in a slightly expanded version, including the visual content. Mostly public and individual values are being promoted, as well as innovative technologies are being introduced that make it possible to indirectly influence on the formation of public opinion.
12
Gentina, E., D. Kilic e P. F. Dancoine. "Distinctive role of opinion leaders in the social networks of school adolescents: an investigation of e-cigarette use". Public Health 144 (marzo 2017): 109–16. http://dx.doi.org/10.1016/j.puhe.2016.11.020.
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冯, 欣瑶. "Study on the Influence of Opinion Leaders on Consumers’ Purchasing Behavior in the Context of Live E-Commerce". Modeling and Simulation 12, n. 03 (2023): 2462–71. http://dx.doi.org/10.12677/mos.2023.123226.
14
Wang, Ming. "Marketing And Promotional Effectiveness in Social E-Commerce: How Key Opinion Leaders Can Stimulate Consumers' Desire to Buy". Highlights in Business, Economics and Management 23 (29 dicembre 2023): 500–507. http://dx.doi.org/10.54097/ma7jmq70.
Abstract (sommario):
Social e-commerce (SEC) promotes and sells products or services on social media platforms, building customer relationships through social interaction. It achieves "People Bring Goods" marketing through the influence of individuals or communities. Key opinion leaders (KOLs) play an important role in social e-commerce, and their influence can stimulate consumers' purchasing behavior. Use the Social Network Analysis (SNA) perspective to design a questionnaire, which focuses on the connection between brokerage and subgroups or communities. Based on a questionnaire survey, this paper examines how KOLs stimulate consumers' desire to buy and prompt their purchasing behavior. The study used ELM model to analyze the data collected from the questionnaire and proposed three hypotheses, by analyzing the results of the questionnaire, hypothesis one and two were confirmed, but hypothesis three was unconfirmed. Therefore, the results of the study suggest that KOLs stimulate consumers' purchase desire and purchase behavior by providing detailed information and showing their expertise.
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Zhao, Yiran. "The Influence of the Instability Factors of Influencer Marketing on Brand Marketing -- Based on the Analysis of Florasis's Influencer Marketing Event". Lecture Notes in Education Psychology and Public Media 38, n. 1 (15 gennaio 2024): 36–43. http://dx.doi.org/10.54254/2753-7048/38/20240584.
Abstract (sommario):
This study explores the impact of the instability of influencer marketing on brand marketing in the context of China's mobile Internet boom. With over 1.08 billion mobile Internet users, social platforms like TikTok have emerged as significant e-commerce channels. Influencer marketing, driven by influencers, plays a crucial role in connecting with targeted consumers. The research focused on the theme "The Influence of the Instability of Influencer Marketing on Brand Marketing," utilizes qualitative methods, particularly the process tracking method in case studies. The chosen case for analysis is the Florasis influencer marketing event. The study combines relevant theories, agenda-setting, opinion leaders, and the SOR model of consumption to investigate instability factors and their impact on brand marketing. Instability factors are classified into subjective factors of the influencer, packaging by the influencers team, and three characteristics of the influencer. The analysis identifies causes and influencing factors contributing to the instability of influencer marketing. The study concludes that the instability of these live streams poses risks and impacts on brand marketing, emphasizing the need for corresponding countermeasures in brand marketing strategies and collaborations with Key Opinion Leaders(KOLs).
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Chen, Wen, e Ping Wang. "The influences of the characteristics of opinion leaders on consumer purchase intention in a mobile e-commerce webcast context". International Journal of Networking and Virtual Organisations 28, n. 1 (2023): 1. http://dx.doi.org/10.1504/ijnvo.2023.10055382.
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Wang, Ping, e Wen Chen. "The influences of the characteristics of opinion leaders on consumer purchase intention in a mobile e-commerce webcast context". International Journal of Networking and Virtual Organisations 28, n. 1 (2023): 1. http://dx.doi.org/10.1504/ijnvo.2023.130958.
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Wen, Jian. "A Study of Factors Influencing Consumer Purchase Behavior on Xiaohongshu Platform Based on Conjoint Analysis". Advances in Economics and Management Research 7, n. 1 (28 luglio 2023): 199. http://dx.doi.org/10.56028/aemr.7.1.199.2023.
Abstract (sommario):
Social e-commerce, as an emerging form of electronic commerce, has garnered widespread attention. As one of China's most popular social e-commerce platforms, xiaohongshu has successfully attracted users through user-generated content and community interaction, creating a unique ecosystem for social e-commerce. Understanding and analyzing the factors that influence consumers' purchasing decisions on xiaohongshu platform is crucial for operators to formulate effective marketing strategies. This study employs conjoint analysis to examine consumers' preferences for factors such as product quality, brand recognition, and key opinion leaders, providing valuable insights for the management of xiaohongshu platform. By analyzing consumers' preferences for these factors, the platform can better meet user needs, enhance user experience, strengthen brand influence, and effectively drive consumer purchasing behavior.
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Ferreira Alves, Gustavo Jordan. "Opinião Pública e Política Externa: Do Consenso de Almond-Lippmann às Redes Sociais l Public Opinion and Foreign Policy: From The Almond-Lippmann Consensus to Social Media". Revista Neiba, Cadernos Argentina Brasil 10, n. 1 (19 novembre 2021): e58702. http://dx.doi.org/10.12957/neiba.2021.58702.
Abstract (sommario):
Neste artigo apresento uma linha cronológica que debate a relação entre opinião pública e temas de política externa ao longo das décadas. Demonstro as teorizações que trabalham com o consenso de Almond-Lippmann até as mais recentes teorias sobre opinião pública na era das redes sociais. Utilizando metodologias quantitativas e qualitativas, principalmente através de uma revisão da literatura já consolidada, apresento a conclusão de que em tal cronologia prevalece a perspectiva de que os eleitores de democracias como os Estados Unidos ou Brasil são majoritariamente desatentos a temas internacionais, mas não necessariamente irracionais em tais assuntos. Nesse sentido, no atual quadro de polarização política, em que mandatários como Donald Trump (2017-2021) e Jair Bolsonaro (2019-) utilizam massivamente redes sociais, surgem novos questionamentos nesse debate, desafiando o papel da mídia tradicional, especialmente depois da popularização dessas novas ferramentas de comunicação.Palavras-chave: Opinião Pública; Política Externa; Mídia.ABSTRACTIn this paper, it is presented a chronology that debates the relation between public opinion and foreign affairs subjects throughout the decades. I demonstrate theories starting from the Almond-Lippmann consensus until more recent ones discussing public opinion on the social media age. By using quantitative and qualitative methodologies, specially through reviewing the literature about public opinion and foreign policy that along the decades became reference in this realm, it is possible conclude that prevails the perspective that voters from democracies such as the United States and Brazil are mostly inattentive in international matters, however, they are not necessarily irrational. In this sense, the recent process of polarization in politics, where leaders such as Donald Trump (2017-2021) and Jair Bolsonaro (2019-) are constantly using social media, brings new questionings to this debate, challenging the role of the traditional media, especially after the popularization of those new communication tools.Keywords: Public Opinion; Foreign Policy; Media. Recebido em: 27/03/2021 | Aceito em: 17/08/2021.
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Leong, Lucille A., Mary Mendelsohn, Crystal J. Saavedra e Robert Morgan. "An interdisciplinary model of collaboration between medical staff (MS), hospital quality improvement (QI), and continuing medical education (CME) departments to promote education and practice changes in the prevention of venous thromboembolism (VTE) in cancer patients (pts)." Journal of Clinical Oncology 32, n. 30_suppl (20 ottobre 2014): 215. http://dx.doi.org/10.1200/jco.2014.32.30_suppl.215.
Abstract (sommario):
215 Background: Venous thromboembolism (VTE) is a leading cause of morbidity/mortality in cancer pts. VTE is increasing and is the second cause of death in cancer pts, behind only cancer itself. In 2010 of the 186 unique hospitalized cancer pts at our institution with VTE, 25% were medical and 75% surgical. Gaps in clinician knowledge/practice of VTE prevention were evident. Methods: A interdisciplinary approach across clinical and administrative specialties was undertaken, with collaboration between: medical/surgical oncologists, MS leaders, pharmacists, nursing, and hospital departments of QI, information technology, and CME, to educate a target group of 120 cancer clinicians in VTE prophylaxis. In 2/2013 - 2/2014 multiplatform educational initiatives were utilized to reach physicians, advance practice/ward nurses and pharmacists: didactic lectures, Key Opinion Leader visiting professorships, online vignettes, VTE FAQ emails from MS QI leaders, small group sessions, e-learning modules. System changes such as standardized VTE prophylaxis order sets tailored for each service and strategically placed visual cues were also used. Results: Almost 3 times as many unique learners participated in these activities as were targeted. Learner satisfaction, knowledge acquisition and competency were high. Compliance with use of standardized order sets improved from 65 to 95% among the MS. Claims by clinicians of pt contraindications to prophylaxis were audited and found valid. Despite these improvements, incidence of VTE has not dropped, reflecting a national trend. Conclusions: With intensive and interdisciplinary effort, progressin clinician knowledge and performance in VTE prophylaxis can be made. This effort required considerable input from physician champions (eg., surgical oncologists with overlapping roles of clinician, QI advocate, and departmental leader, and medical oncologists with roles of clinician, CME and MS leader). This is a promising model for other QI initiatives. Supported by Unihealth educational grant.
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Köse, Şirin Gizem, e Ebru Enginkaya. "Fashion Customers’ E-Wom Behavior: An Exploratory Study". European Journal of Multidisciplinary Studies 5, n. 1 (19 maggio 2017): 479. http://dx.doi.org/10.26417/ejms.v5i1.p479-479.
Abstract (sommario):
In today’s digitalized word, it is inevitable that customers interact with each other and affect each other's behavior. Therefore e-wom has become an important subject in digital marketing literature. The rise of the social media has affected consumer behavior in a significant way and e-wom is one of the most captious elements (Ng. et. al. 2015). Increasing competition, globalization, and digitalization have made e-wom a subject that both academic literature and practitioners should take into account. As a member of a society, an individual has a tendency to tell good or bad experiences, feelings and information to other individuals and this tendency is often a natural necessity. Since individuals shape their purchase decisions according to the information and experience they gained, word of mouth concept has become one of the most influential factor in forming attitudes and behavior (Türker, 2014). Fashion has become an industry which is influenced by opinion leaders more than magazines or designers and therefore it is accepted that those people have strenght to effect the perception of a brand. Fashion brands take the advantage of visual influencers' network effects and therefore online visual platforms have become another marketing channel for them. However the important point is to balance the increased empowerment of customers to speak about the brand while at the same controlling the strategic brand management purposes. (Wolny - Mueller,2013) As a consequence of having specific features such as having short lifecycles and being dynamic, the fashion industry has become one of the influential communication strategies that fashion brands place emphasis on. In this study, e-wom behavior of customers in the fashion industry is explored from the perspective of personality traits. This study examines the impacts of personality traits on customers’ e-wom and purchase behavior. Furthermore, the relationship between e-wom and purchase behavior behavior in fashion industry was also examined. A survey was conducted to collect the data. Results showed that there is a significant relationship between conscientiousness, neuroticism, agreeableness and advice seeking, and there is a significant relationship between conscientiousness, neuroticism, agreeableness, openness to experience and opinion giving and passing. Another result showed that all personality traits included in the study except conscientiousness have a significant relationship with purchase behavior. Also, opinion passing, opinion giving and passing have a significant relationship with purchase behavior. It is aimed that e-wom behavior is studied from a large perspective and thus, the study will have both academic and practical suggestions.
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Nagar, Anjali. "CONSUMER BEHAVIOURL ANALYSIS IN E COMMERCE AS MYNTRA USING DATA ANALYTICS". INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, n. 04 (1 maggio 2024): 1–5. http://dx.doi.org/10.55041/ijsrem32567.
Abstract (sommario):
"Millennials exhibit significant changes in their shopping behavior, particularly when it comes to online shopping. Their tech-savviness plays a crucial role in their affinity for online purchases. Nowadays, everything from clothing to cosmetics, electronics, and groceries is bought online. Researchers actively study the factors influencing online shopping behavior among the potential target audience. This study primarily aims to understand how demographic factors contribute to variations in online shopping behavior. Product reviews serve as a method to establish customer relativity and frame customer opinions. These reviews act as opinion leaders, shaping perceptions that become prerequisites for forming expectations. Comparing actual performance with these predetermined expectations is essential. Housewives, who spend more time on household activities, exhibit different consumer behavior toward online shopping compared to working women who spend half their day outside the house. Economic status significantly impacts preferences and needs, especially in online shopping. Age also plays a key role in consumer behavior among the potential target audience. Electronic gadgets and devices like cellphones, laptops, pen drives, and printers are predominantly purchased through online platforms. Consequently, product literature, reviews, and referencing become critical when customers visit a company’s website or a general e-commerce platform. For e-commerce companies, understanding customer traffic reasons and expectations is vital. Factors such as user interface quality, processing speed, easy payment gateways, shopping window design, extensive product comparison options, and customer reviews significantly influence purchasing decisions in the online shopping landscape." Keywords: Online Shopping, Consumer Behaviour, MarketingTechniques, Sales Promotions.
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Lu, Yang, e Patrick Siegfried. "E-COMMERCE LIVE STREAMING – AN EMERGING INDUSTRY IN CHINA AND A POTENTIAL FUTURE TREND IN THE WORLD". ACC Journal 27, n. 2 (31 dicembre 2021): 73–89. http://dx.doi.org/10.15240/tul/004/2021-2-007.
Abstract (sommario):
With the widespread use of the Internet, many industries have developed rapidly. The economy based on the Internet poses a significant threat to the traditional economy. Live streaming plus e-commerce, which is acknowledged as the current global economic status, is the result of combing live streaming and various industries through the Internet. E-commerce live streaming is one of the most essential types of online live streaming. In this article, it is defined as the live streaming of the e-commerce platform used by Key Opinion Leaders or product sellers through the built-in live streaming function of the platform to propagate goods, brands, events, etc. to achieve goals of brand exposure and product sales. Compared with the traditional economic model, the combined model of e-commerce and live streaming has its advantages and characteristics. This kind of marketing tool is now prevalent. However, there are many deficiencies in e-commerce live streaming that need to be improved since the development of e-commerce is immature and supervision of Internet use is ongoing.
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Li, Yang. "The Influence of User Sharing Behavior on Consumer Purchasing Behavior in social media". Journal of Education, Humanities and Social Sciences 13 (11 maggio 2023): 190–95. http://dx.doi.org/10.54097/ehss.v13i.7893.
Abstract (sommario):
With the rapid development of information in the web 2.0 era, more and more "community+ e-commerce" shopping models are being built. The sharing function of social media platforms is gradually maturing, which affects consumers' willingness to buy in the process. In order to demonstrate the impact of user sharing on consumer purchase decisions, this paper explains the entire process from user sharing to influencing consumer decisions on social media platforms. It analyzes the motivation and value of the effect from the perspective of the sharer and the content that influences the decision from the perspective of the consumer. Consumers' perceptions of risk, their comprehension of the genuine nature of the product, and their readiness to purchase are all positively influenced by user sharing. Finally, the author reverses the thinking and gives practical suggestions on how to attract more consumers through social media users' sharing behavior in the marketing process. The author recommends that companies are supposed to form partnerships with key opinion leaders, create incentives for users to share, focus on opinion management, build brand reputation and increase sensitivity to popular culture.
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Wang, Hongliang, e Seung-Tae Chin. "Research on Problems and Developmental Strategies of Chinese Taekwondo Market's Management under the Changes caused by Pandemic". Korean Society for Leisure Sciences 14, n. 1 (31 maggio 2023): 11–24. http://dx.doi.org/10.37408/kjls.2023.14.1.11.
Abstract (sommario):
Due to the impact of pandemic and the management problems it created within the taekwondo, this research has great significance for the management of life sports taekwondo clubs in order to find a better developmental plan in case the Pandemic occurs again in the future. In order to achieve the purpose of this study, a Chinese Taekwondo expert group were selected as research participant for the this study by using Delphi technology. The information was collected by E-mail. The survey included problems, improvements, and was analyzed using data collected from experts, including quartile range, central value, and content adequacy ratio. As for the opinions of taekwondo directors, the management difficulties of Chinese taekwondo directors are due to their insufficient emergency handling ability, and the non-standard management policies of some Chinese taekwondo clubs are problematic due to the Pandemic situation. In the question of “how to improve the existing problems in the management of Taekwondo in China” and the opinion of taekwondo leaders, it is necessary to draw up a safety operation plan to ensure adequate response to the Pandemic situation in the future.
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Khatami, Muhammad Iqbal, e Novi Kurnia. "E-Demokrasi pada Perdebatan Publik di Twitter: Analisis Konten Polemik Pemecatan Pegawai Komisi Pemberantasan Korupsi (KPK)". Jurnal Riset Komunikasi 5, n. 1 (16 febbraio 2022): 51–69. http://dx.doi.org/10.38194/jurkom.v5i1.449.
Abstract (sommario):
Artikel ini menawarkan analisis konten tentang gambaran e-demokrasi yang terbangun dalam media sosial Twitter dalam isu pemecatan Pegawai KPK RI yang tidak lulus Tes Wawasan Kebangsaan (TWK). Data diambil dari Twitter dengan total mencapai 7789 tweet dan komentar dikumpulkan dalam rentang tanggal 27 September hingga 2 Oktober 2021. Pemrosesan data menggunakan Software Nvivo 12 Plus. Tweet diklasifikasikan ke dalam lima kategori yakni Logika dan Analisis, Menyebut Pemerintah, Informasi, Kekhawatiran dan Impresi. Selain itu, peneliti juga mendistribusikan tweet ke dalam sentimen positif, netral dan negatif untuk mempermudah melihat peta perdebatan yang terjadi. Hasil penelitian menunjukkan perdebatan banyak terjadi dengan kategori Impresi yakni didominasi oleh perdebatan saling serang hingga labelling antar kelompok. Opinion leaders dalam perdebatan ini didominasi oleh akun influencer, media massa, dan aktivis anti korupsi. Implikasi dari penelitian ini adalah dapat menjadi gambaran bagaimana demokratisasi dan aktivisme digital yang terbangun di dalam Twitter.
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Ginesta, Xavier, Enric Ordeix e Josep Rom. "Managing Content in Cross-Cultural Public Relations Campaigns: A Case Study of the Paris Terrorist Attacks". American Behavioral Scientist 61, n. 6 (1 febbraio 2017): 624–32. http://dx.doi.org/10.1177/0002764217693280.
Abstract (sommario):
This article studies how traditional media functions have changed due the new media growth in terms of consumption and influence and how this has affected the public relations (PR) campaigns in terms of storytelling and managing content. The starting point of this article is the media coverage of the Paris attacks on the 13th November, as well as the institutional ceremonies that the French government organized as a tribute to 120 victims. The methodology of this article is based in a sample of the mainstream media in French and English language published in Europe. The analysis indicators are the following: (a) the “message,” as the story based on organizational essentials, values and identity; (b) the publics in a media relations campaign: opinion leaders and opinion makers; (c) the social dimension and the agenda setting; (d) effectiveness versus excellence and vice versa; (e) role of the media: traditional media (or mainstream media) and new media; (f) trends and challenges for professionals. As we will see, new trends of communication are redirecting the media strategy in PR campaigns in terms of influencing other key publics that generates major engagement in institutional reputation. Hence, traditional media functions (setting agenda, transmitting values, and creating opinion) operate in a new digital context of mashup journalism where cross-cultural PR seeks to better align media agenda’s with public and political agenda’s in order to set frames of sociability and community engagement.
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Xia, Shibin. "The Impact of Live-Streaming E-commerce Key Opinion Leader Traits on Consumer Engagement——Based on the Mediating and Moderating Effect of Consumer Confusion and Platform Enabling". SHS Web of Conferences 148 (2022): 03021. http://dx.doi.org/10.1051/shsconf/202214803021.
Abstract (sommario):
Live-streaming e-commerce has become a significant technique for businesses to perform marketing operations because to the rapid development of social emerging media. Consumers are more exposed to live shopping, and in order to save time and money, they rely more on Key Opinion Leaders (KOL). KOLs deliver more thorough product information to customers, eliminate buyer confusion, and improve consumer engagement behaviors. As a result, this study investigates the impact of KOL traits in connection to consumer engagement and offers a moderated mediation model to investigate if customer confusion serves as a mediating factor and whether this process is controlled by platform enabling. The findings of the empirical investigation, which used 368 valid samples, reveal that: consumer confusion partially mediates the association between KOL traits and consumer engagement; and platform enabling positively moderates the relationship between KOL traits and consumer confusion. These findings have significant implications for businesses looking to improve the quality of their marketing initiatives and broaden their market reach.
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Pogodin, S. N., e T. S. Yagya. "On the Development of Chinese e-Commerce Market". EURASIAN INTEGRATION: economics, law, politics 16, n. 2 (5 luglio 2022): 60–69. http://dx.doi.org/10.22394/2073-2929-2022-02-60-69.
Abstract (sommario):
The article is devoted to the process of development of the Chinese e-commerce market in the structure of the Chinese economy. The process of formation and development of the Chinese e-commerce market is researched and analyzed, and the main events of the new stage of the Chinese e-commerce market are considered. At the same time, a justification is given for distinguishing two stages in the development of this market. The reasons for the successful development of Chinese companies in the field of e-commerce were identified, and China’s leading platforms in three types of e-commerce were studied: B2C, B2B, C2C. The study showed the great importance of e-commerce in the development of the Chinese economy, as it contributed to solving the most important tasks such as eliminating poverty, raising the living standards of both the urban and rural population.Aim. To explore the process of formation and development of Chinese e-commerce market.Tasks. To study and analyze the formation and development of e-commerce market, as well as to consider main events of a new stage of its development in the structure of the Chinese economy.Methods. In this work, we used such empirical methods as comparative analysis, such theoretical research methods as deduction; the method of historical analysis was used, as well as statistical methods and general logical methods (analysis and synthesis).Results. The study showed the great importance of e-commerce in the development of Chinese economy. It contributes to solution of such critical tasks as raising the living standards of both urban and rural populations, eradicating widespread poverty, etc. China is the world’s leader in terms of retail e-commerce. «Alibaba Group» has been the leader in B2B, B2C and C2C for many years. Today, Chinese companies are leaders in the global e-commerce markets. Results of the study are based on the analysis of information obtained from various available sources, including official statistics.Conclusion. The importance of e-commerce in the development of the Chinese economy in the 21st century is great. And this, in our opinion, is the merit of Chinese government, which supports development of the country’s technical progress, including development of e-commerce. Moreover, China’s transition to mobile Internet has accelerated development of e-commerce. At the same time, important factors in accelerating the development of this industry are active competition of companies in this area, support from private entrepreneurs in other countries and, most importantly, support from Chinese government. And all this has contributed to the fact that the Chinese e-commerce market has developed faster than e-markets of other countries.
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Madalena, Cassiano Pessanha, e Maxsuel Almeida Toneti. "LIDERANÇA FACILITADORA, HOLÍSTICA E PERCEPÇÃO PARA O FUTURO". Revista Foco 10, n. 1 (25 gennaio 2017): 238. http://dx.doi.org/10.28950/1981-223x_revistafocoadm/2017.v10i1.376.
Abstract (sommario):
O presente artigo busca identificar a percepção dos trabalhadores de chão de fábrica da área de segurança patrimonial portuária de uma grande empresa siderúrgica na unidade de Tubarão quanto ao estilo de liderança atualmente adotada na empresa. Busca-se discutir se esta seria, na opinião dos trabalhadores, o modelo mais adequado. Para tanto foram realizadas de entrevistas aos trabalhadores liderados. Percebeu-se que estes se identificam com as características proposta na liderança facilitadora, sendo estas mais bem aceitas. Tais entrevistados acreditam que esse tipo de liderança pode gerar um ambiente organizacional mais produtivo e harmonioso. The present article sought to identify the perception of the factory operational workers in the area of port security from a large steel company in the unit of Tubarão as to the style of leadership currently adopted in the company in order to discuss if this would be, in the opinion of the workers, the most appropriate model. The methodology adopted was interviews with the workers, which were analyzed in the light of the contributions of Schwarz apud Vendramini, 2000. It was sought to understand if the leaders identified with the characteristics proposed in the facilitating leadership. Such characteristics are better seen by the interviewers to generate a more productive and more harmonious organizational environment.
31
Amosun, P. A., e Mercy Falade. "E-Cheating Awareness and Attitudes of Senior Secondary Certificate Examinations’ (Ssce) Candidates in Ondo State, Nigeria". Global Journal of Arts, Humanities and Social Sciences 10, n. 10 (15 ottobre 2022): 27–36. http://dx.doi.org/10.37745/gjahss.2013/vol10n102736.
Abstract (sommario):
The study examined the E-cheating awareness and attitudes of senior secondary certificate examination’s (SSCE) candidates in Ondo state with the view of proffering solution to reported cases of examination malpractices in the study locate. The sample for the study comprised three hundred and ten (310) candidates selected from five coaching centres through purposive sampling techniques. Two research questions guided the study using two instruments named: Students’ E-cheating Awareness Questionnaire (SEAQ) and Students’ Attitude to E-cheating Scale (SAES). The instruments were given experts’ validation. The results were analyzed using frequency count and mean statistics. The result showed (mean=2.54) indicating that the SSCE candidates were aware that questions and answers were online prior to the day of their examinations and some students have access to SSCE questions and their answers through various websites. Further, the result indicated that larger proportion of the candidates (mean=3.52) had positive attitude to E-cheating with the opinion that cheating in examination was good and helped students to pass. The study found that the respondents were of the notion that since Nigerian leaders were corrupt, nothing is wrong in electronic cheating. It was therefore recommended that integrity clubs should be established in schools to develop in students’ examination ethics and help them to acquire the values of handwork that will checkmate their involvement in examination malpractices.
32
Pauliene, Rasa, e Karina Sedneva. "The Influence of Recommendations in Social Media on Purchase Intentions of Generations Y and Z". Organizations and Markets in Emerging Economies 10, n. 2 (31 dicembre 2019): 227–56. http://dx.doi.org/10.15388/omee.2019.10.12.
Abstract (sommario):
The aim of this study is to explore how the impact of recommendations in social media on intention to purchase varies between generations Y and Z. The research focuses on two types of online recommendations, namely online reviews and opinion leaders’ recommendations, and e-WOM, which refers to recommendations made by followers. It also aims to examine which of the two types predominates among generations. Based on various studies, a theoretical research model was developed as well as quantitative and qualitative research was employed. The research findings supported the idea that social media recommendations have an influence on purchasing intentions of consumers, however, the main managerial applications of this study are connected with the differences among consumers. Online reviews had been an influential source of information for Generation Y; however, it is losing its influential power towards shaping purchasing intentions. E-WOM is still important, thus brands and retailers are advised to develop and maintain branded communities in social media, encourage their consumers to share feedback not only in social media, but also in rating websites, apps and services. Retailers are advised to segment their target audience very carefully, as differences in generations’ social media habits and information adoption exist.
33
Sergeeva, T. S., e E. S. Doroschuk. "SPECIFICITY OF RUSSIAN ART BLOGGING AS A NEW FORM OF MEDIA CREATION IN DIGITAL AGE". Arts education and science 1, n. 3 (2021): 50–57. http://dx.doi.org/10.36871/hon.202103007.
Abstract (sommario):
The article is devoted to art blogging as a specific format of artistic communication, the most popular type of which is movie video blogging. It is characterized by a vivid experimental nature, the search for new creative models and new aesthetic orientations, and the borrowing of the rhetoric and aesthetics of unprofessional video bloggers by professionals, which has become one of the trends in modern professional blogosphere. The main and innovative features of art blogging include its synthetic character reflecting the integration of literature, media, everyday life, as well as visual and musical codes; the prevalence of user generated content that displaces traditional forms of film criticism and film journalism; a wide range of issues covered in the performances and a variety of communication formats; the development of its own value systems. Three types of film blogs are distinguished as belonging to a certain media platform: a. blogs on movie portals; b. authorial blogs on personal web pages in social networks and messengers; c. autonomous film blogs. Russian video blogging development is connected with YouTube video hosting. One of the important problems in analyzing movie blogs is the problem of defining new forms of creativity and aesthetics of bloggers' activities, whose popularity is high, making them opinion leaders and new intermediaries between film production and mass audience. This factor is due to several characteristics of film blogging: a. orientation towards freedom of opinion and honesty; b. interactive nature of communication providing various forms of feedback; c. entertainment, ease of presentation, playful style, humor; d. low style of speaking, colloquial nonliteral language; e. prevalence of negative criticism as a response to audience expectations.
34
SNEDKOVA, E. V., e N. V. BUGAEVA. "AN ARISTOCRAT IN THE “RESTORED REPUBLIC”: POLITICAL CAREER OF MARC VALERIUS MESSALLA CORVINUS". LOMONOSOV HISTORY JOURNAL 64, n. 2023, №4 (16 maggio 2024): 15–38. http://dx.doi.org/10.55959/msu0130-0083-8-2023-64-4-15-38.
Abstract (sommario):
Using the example of the political activity of Marcus Valerius Messalla Corvinus, the article examines one of the variants of the relationship between the old republican nobility and Augustus during his principate. Messalla Corvinus was a representative of the oldest Roman aristocratic family of Valerii, one of the leaders of republicans in the epoch of civil wars and, later, a prominent fi gure of political and cultural life of Rome. For the fi rst time, the authors attempt to contextualize his career in a diffi calt era full of change. Th e study demonstrates one of the models of how the relationship between Augustus and the republican aristocracy was structured. It attempts, on the one hand, to understand the tactics of the princeps, to determine the ratio of pressure and encouragement to cooperation, and, on the other hand, to establish the limitations of the republican nobility and their independence. Th e article evaluates Messalla’s actions in the provinces, his appointment as a prefect of the city (praefectus urbi) and subsequent refusal to fulfi l this position, Messalla’s performance of the offi ce of a water commissioner (curator aquarum), his memoirs, and his contribution to Augustus’ “building program”. Domestic and foreign researchers have oft en characterized Messalla Corvinus’ activities as a “bridge” between two epochs in the history of the Roman state. However, in the opinion of the authors, Messalla appears to be a more independent and extraordinary personality, who was capable of not only having his own opinion, but also making his own choices, which sometimes diverged from the policy of the princeps. Noble origin, outstanding talents, ambitious aspirations and at the same time moderate claims together with skillful political calculation could provide Messalla Corvinus not only with the highest social and political position, but also with the independence in the “restored republic”, when the course of events ruined some and elevated others.
35
Costa, Flávia Foresto Porto da. "As Autodefesas Unidas da Colômbia (AUC) e sua Estratégia Paramilitar no Fim do Século XX: Origem, Organização e Ideologia l The United Self-Defenses of Colombia (AUC) and its Paramilitary Strategy at the End of the 20th Century: Origin, Organization and Ideology". Revista Neiba, Cadernos Argentina Brasil 10, n. 1 (7 ottobre 2021): e58909. http://dx.doi.org/10.12957/neiba.2021.58909.
Abstract (sommario):
Criadas em 1994 como uma confederação de exércitos privados colombianos, as Autodefesas Unidas da Colômbia (AUC) marcaram uma expansão do paramilitarismo e um recrudescimento do conflito armado naquele país, tendo sido atuantes até seu processo de desmobilização, em 2002. Buscando compreender as origens, a organização e os discursos desse fenômeno paramilitar, o presente trabalho realiza uma pesquisa bibliográfica e documental que inclui, entre outros, os documentos originais das AUC e entrevistas com suas principais lideranças. Verifica-se que as AUC constituíram, por um lado, uma continuidade em relação ao paramilitarismo das doutrinas contrainsurgentes da Guerra Fria e aos grupos de civis armados financiados por narcotraficantes e proprietários de terra do final dos anos 70, e, por outro, um ponto de inflexão da estratégia paramilitar na Colômbia, quando esses exércitos buscam se projetar como atores políticos e independentes diante da opinião pública, buscando imitar pelo avesso a retórica e as estruturas guerrilheiras.Palavras-Chave: Paramilitarismo; Contrainsurgência; Colômbia.ABSTRACTCreated in 1994 as a confederation of Colombian private armies, the United Self-Defense Forces of Colombia (AUC) marked an expansion of paramilitary and a renewed armed conflict in that country, having been active until its demobilization process in 2002. Seeking to understand the origins, the organization and the speeches of this paramilitary phenomenon, the present work conducts a bibliographic and documentary research that includes, among others, the original documents of the AUC and interviews with its main leaders. It appears that the AUC constituted, on the one hand, a continuity in relation to the paramilitarism of counterinsurgent Cold War doctrines and groups of armed civilians financed by drug traffickers and landowners in the late 1970s, and, on the other hand, a point inflection of the paramilitary strategy in Colombia, when these armies seek to project themselves as political and independent actors before the public opinion, trying to imitate the rhetoric and guerrilla structures inside out.Keywords: Paramilitarism; Counterinsurgency; Colombia. Recebido em: 04/04/2021 | Aceito em: 09/06/2021.
36
Baklanova, Irina S. "Historiographical Sources of the Russian Emigration: Revisiting the Characterization of the White Movement Leaders E. K. Miller and N. N. Yudenich: 1920–30s". Herald of an archivist, n. 4 (2022): 1012–24. http://dx.doi.org/10.28995/2073-0101-2022-4-1012-1024.
Abstract (sommario):
The article presents results of the analysis of historiographical sources of Russian emigration in order to identify various points of view on assessment of activities during the Civil War of the leaders of two of four largest enclaves of the White Movement: Lieutenant General E. K. Miller in the Northern enclave and Infantry General N. N. Yudenich in the North-Western one. The complex of works of Russian ?migr? authors, consisting mostly of memoirs and several research papers published in the 1920-30s, represent first attempts at a different (non-Soviet) portrayal of the confrontation of the early 20th century, for instance, an anti-Bolshevik view on the factors underlying the defeat of the White Cause. The leadership of the largest anti-Soviet enclaves was listed among these factors. Thus, consideration of publications of the leader of the Constitutional Democratic Party P. N. Milyukov, professional historian, graduate of the Moscow University scientific school; Major General P. A. Tomilov, Commander of the North-Western Army (before Yudenich); Lieutenant General A. A. Rodzianko; G. K. Gins, Russian legal scientist, member of the government of A. V. Kolchak; deputy of the I, III, and IV State Dumas N.N. Lviv, public figure and journalist, who reported on political issues at press conferences of N. N. Yudenich, G. L. Kirdetsov (Dvorzhetsky); and others permits to implement the principle of objectivity in historical research, but also to highlight the views of ?migr? authors on issues relating to the White Movement enclaves’ leaders implementing their authority. The article notes that the said historiographical sources indicate to such negative features in the activities of Generals Miller and Yudenich during the Civil War as indecision, passivity, inability (or, possibly, unwillingness) to rally anti-Bolshevik forces against the Soviets and to organize positive military administration work on the occupied territory, which hampered formation of strong White dictatorship in the regions. The analyzed sources argue that only White dictatorship during the Civil War could have effectively resisted the authoritarian power of the opposite camp, the dictatorship of the Red. However, in the works of ?migr? authors, there is also an opposing opinion, that cooperation was much needed between the military authorities and democratic civil authorities, for example, the government of the North. The article states that studying of this complex set of sources should take into account the peculiarities of their creation: authors’ personal attitudes to the events of the Civil War and its participants (sometimes biased), their lack of professional historical skills, narrowness of the source base. Thus, any further research should include comparative analysis of the data of historiographical sources of the Russian emigration and contributions of other historiographical trends.
37
Ushkin, S. G., e V. G. Ushkina. "Practices for Self-Representation Governors of the Russian Federation in Virtual Social Networks". Administrative Consulting, n. 11 (8 gennaio 2021): 163–73. http://dx.doi.org/10.22394/1726-1139-2020-11-163-173.
Abstract (sommario):
The article substantiates the idea of transformation of public policy in modern Russia, which is associated with the processes of digitalization of both power structures and the population as a whole. Practices of self-representation of governors in the virtual network space are considered. Based on an original approach based on the methodological principles of P. Lazarsfeld, J. Habermas, P. Bourdieu, and E. Goffman examines the popularity of the accounts, the frequency of their updates, the level of social approval records, feedback, etc., and also visual settings — formal or informal nature of the shooting the main photo in the profile, the social distance on it, head position and gaze, emotional background. We use our own data collected in December 2019. Based on the information received, it is concluded that representatives of the Governor’s corps and users of virtual social networks understand the importance of digital transformations of public policy, although this is not directly expressed in expert assessments of their activities. In some cases, governors are effective leaders of public opinion, whose number of subscribers exceeds the audience of many regional traditional media. Also, many of them create conditions for an equal dialogue with the population, independently or with the help of assistants responding to incoming requests.
38
Wedayanti, Made Devi, e Boby Indra Pulungan. "Corporate social responsibility political interaction strategy: A case study". Corporate and Business Strategy Review 4, n. 3 (2023): 56–65. http://dx.doi.org/10.22495/cbsrv4i3art6.
Abstract (sommario):
This research analyzes the corporate social responsibility (CSR) and political interaction strategy used by PT. Indah Kiat Pulp & Paper Tbk (IKPP) in Riau Province, Indonesia. The theory used in this study is that of den Hond et al. (2014), who introduced six CSR political interaction strategies: a) information and messages, b) financial incentives, c) constituency building, d) legal strategy, e) substitute policy, and f) fragmentation and destabilization of opponents. This is a qualitative study with data collected through interviews and the annual reports on the stock exchange of Indonesian companies. Using cluster analysis, this study investigates the degree of correlation between political actors and companies. Furthermore, the NVivo 12 software strengthened the actors built into the CSR political interaction strategy. Results showed that the constituency development strategy is the strongest of the five other political interactions. A constituency-building strategy implies that companies seek to build relationships with multiple stakeholders when addressing political issues. Building relationships with the community, policymakers, and key opinion leaders while engaging with the media is the company’s political interaction strategy for constituency development. Findings also reveal that of the four constituency development strategies in this company, interaction with the community was the strongest relationship built to support political interaction and CSR.
39
Wijaya, Septihani Michella, Jennie Jane e Andi Wijaya. "BUSINESS FEASIBILITY STUDY TO PROMOTE LOCAL FASHION (A CASE STUDY ON GAYAKU)". International Journal of Application on Economics and Business 1, n. 4 (28 novembre 2023): 2449–60. http://dx.doi.org/10.24912/ijaeb.v1i4.2449-2460.
Abstract (sommario):
In recent years, business in all fields have faced increasingly global competition. In 2022, the fashion industry is growing and is seen as an industry with the potential to support economic recovery. At present, clothing is not only a primary demand, but also an artistic demand. Gayaku is a fashion product with a design of Indonesian culture as theme. Gayaku products are made of high-quality textile materials, so the clothes are very comfortable to wear, the material is not easy to stretch, and the silk screen will not break quickly, so that it can be used for a long time. Gayaku has a modern and contemporary design concept. In order to better understand market efforts and developments, Gayaku conducts a SWOT analysis, market potential analysis, and business risk analysis. The research method in this study is Qualitative research methods aim to explain a phenomenon in depth and are carried out by collecting data as deeply as possible. Gayaku also has a marketing plan to keep the business running. In order to compete with well-known and brand-name brands, Gayaku will carry out a series of marketing strategies, namely customer relations, activation of social media platforms, endorsement of key opinion leaders, digital campaigns, bajoe E-commerce, and special events.
40
Liu, Guangdong, e Ziyang Li. "Selection of livestreaming mode: Impacts of blockchain technology". International Journal of Industrial Engineering Computations 15, n. 3 (2024): 645–66. http://dx.doi.org/10.5267/j.ijiec.2024.5.003.
Abstract (sommario):
On the production side, blockchain is being widely applied to agricultural product supply chains (APSCs), which can effectively improve circulation efficiency and reduce transportation losses. On the sales side, many companies are utilizing key opinion leaders (KOLs) to promote and sell agricultural products. The combination of the two enhances the farm-to-fork transparency of agricultural products and stimulates consumer purchases. Based on these, we construct four theoretical models to study blockchain investment and livestreaming mode strategies in the APSC. The results show that investing in blockchain always stimulates consumer purchases of agricultural products, while KOL livestreaming increases consumer purchases only when the increase-traffic power is greater than a certain threshold. There is a win-win situation where the fresh product supplier (FPS) and the e-retailer can benefit from investing in blockchain and introducing KOL livestreaming, respectively. Investing in blockchain is always beneficial for the KOL, and there is free-riding behavior in the APSC. Interestingly, the enhanced increase-traffic power within a certain interval may become a negative driving force, seriously harming the FPS. In addition, we find that investing in blockchain and introducing KOL livestreaming does not always benefit consumer surplus and social welfare, which depend on the KOL’s increase-traffic power, commission rate, and unit cost.
41
Boiko, Mykhailo. "Denazification of Germany in german historiographical and social discourse (1945–2021)". Scientific Papers of the Kamianets-Podilskyi National Ivan Ohiienko University. History 34 (29 dicembre 2021): 9–28. http://dx.doi.org/10.32626/2309-2254.2021-34.9-28.
Abstract (sommario):
Based on the analysis of published works of German scholars (historians, political scientists, philosophers) and public opinion leaders, the author aims to identify the main stages, trends and assessments in the study and coverage of the process of denazifi cation of Germany over the past 60 years. Denazifi cation had its specifi city in the British and French zones of occupation before the creation of Bisone, and later Trizonia, because there was no generalizing practice of Western democracies regarding the denazifi cation of West Germany. Denazifi cation first became a topic of family and, consequently, social debate in the 1960s, thus removing the public taboo on scholars’ research. Th e problem of denazifi cation remains one of the relevant topics of German historical discourse today, but the Ukrainian scientifi c community has not yet presented a separate analysis of German historiography, which determines the novelty of the proposed article. Based on the methods of historiographical analysis, problem-chronological and retrospective approaches, it was found that among the German academic community there were different approaches to the perception and evaluation of denazification, which infl uenced on the formation of three waves in social and historiographical discourse. It has been established that the fi rst wave was formed during the 1960s and 1970s as a result of the internal demand of public opinion leaders and the younger generation, without the involvement of professional scholars, when denazifi cation remained a very sensitive topic for society. In the second stage, which lasted until the mid–1990s, denazifi cation became the subject of special historical research, which revealed the specifi cs of responsibility for Nazi crimes, the issue of political stability and overcoming the past. Since the early 2000s, a third wave of historiographical discourse has emerged, representing modern approaches and assessments of denazifi cation: in–depth study of its aspects and analysis in the context of related political and legal processes, including clarifying the role of justice in the occupation period, guilt and personal responsibility for both recent and current political processes in the context of intensifying radical movements in Germany. The change of generations, the growing role of the media, unifi cation with the GDR, the collapse of the USSR – is not an exhaustive list of factors that infl uenced not only the revision of approaches to assessing the implementation of denazifi cation, but also the possible application of German experience abroad. The practice of public dialogue in the format of public discussions and research on sensitive historical topics determines the level of individual and collective responsibility for the political situation in Germany. Representatives of German historiography agree that denazifi cation was a component of interethnic reconciliation, but diff er in views on the methods of its implementation.
42
Cabrera, Daniel. "Líderes que quieren marcar agenda. Nuevas derivaciones de la Agenda Setting". Revista Temas Sociológicos, n. 20 (8 agosto 2017): 81. http://dx.doi.org/10.29344/07194145.20.160.
Abstract (sommario):
El traslado de la relevancia temática de medios a público ha sido el ejeprincipal del análisis propuesto por las investigaciones en agenda setting.Basado en una investigación empírica, sostenida en una encuesta queabarcó 643 casos representativos de los ciudadanos residentes en la Ciudadde Buenos Aires, y en el relevamiento de 20.000 noticias periodísticas, esteartículo presenta datos que no alcanzan para sostener la hipótesis, perotampoco para rechazarla. Por otra parte, se describe la composición de unpúblico social, económica y políticamente compacto y muy proclive a aceptarel mensaje mediático. A la vez, abre la puerta para la introducción de nuevosfactores contingentes en el estudio del efecto agenda y retoma la hipótesisde la comunicación en dos pasos, en la que líderes políticos juegan un papelrelevante.Palabras clave: agenda setting, medios de comunicación, opinión pública,líderes.Leaders who want to set agenda. Our referrals of the Setting AgendaAbstractThe transfer of the thematic relevance of media to public has been the mainaxis of the analysis proposed by the researches in setting agenda. Based on anempirical investigation, supported by a survey that included 643 representativecases of the citizens residing in the city of Buenos Aires, and in the studyof 20.000 journalistic news, this article presents data that aren’t enough tosustain the hypothesis, but neither to reject it. On the other hand, it describesthe composition of a social public, economically and politically small, andvery prone to accept the media message. At the same time, it opens the doorto the introduction of new contingent factor son the study of the agenda effect, and takes up the hypothesis of communications in two steps, in whichthe political leaders play a relevant role.Keywords: setting agenda, mass media, public opinion, leaders. Líderes que querem marcar agenda.Novas derivações da Agenda SettingResumoO traslado da relevância temática dos médios a públicos tem sido o focoprincipal da análise proposta pelas pesquisas em agenda setting. Baseadonuma pesquisa empírica, sustentada numa indagação abrangendo 643 casosrepresentativos dos cidadãos que vivem na cidade de Buenos Aires, e orelevo de 20.000 notícias jornalísticas, este artigo apresenta os dados que nãoalcançam o sustento para apoiar a hipótese, mas também não para rejeitála.Além disso, descreve-se a composição de um público social, econômicoe politicamente compacto e muito propenso a aceitar a mensagem da mídia.Por sua vez, abre a porta para a introdução de novos fatores contingentes noestudo do efeito agenda e retoma a hipótese da comunicação em duas etapas,onde líderes políticos desempenham um papel importante.Palavras-chave: agenda setting, médios de comunicação, opinião pública,líderes.
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Cabrera, Daniel. "Líderes que quieren marcar agenda. Nuevas derivaciones de la Agenda Setting". Revista Temas Sociológicos, n. 20 (8 agosto 2017): 81. http://dx.doi.org/10.29344/07196458.20.160.
Abstract (sommario):
El traslado de la relevancia temática de medios a público ha sido el ejeprincipal del análisis propuesto por las investigaciones en agenda setting.Basado en una investigación empírica, sostenida en una encuesta queabarcó 643 casos representativos de los ciudadanos residentes en la Ciudadde Buenos Aires, y en el relevamiento de 20.000 noticias periodísticas, esteartículo presenta datos que no alcanzan para sostener la hipótesis, perotampoco para rechazarla. Por otra parte, se describe la composición de unpúblico social, económica y políticamente compacto y muy proclive a aceptarel mensaje mediático. A la vez, abre la puerta para la introducción de nuevosfactores contingentes en el estudio del efecto agenda y retoma la hipótesisde la comunicación en dos pasos, en la que líderes políticos juegan un papelrelevante.Palabras clave: agenda setting, medios de comunicación, opinión pública,líderes.Leaders who want to set agenda. Our referrals of the Setting AgendaAbstractThe transfer of the thematic relevance of media to public has been the mainaxis of the analysis proposed by the researches in setting agenda. Based on anempirical investigation, supported by a survey that included 643 representativecases of the citizens residing in the city of Buenos Aires, and in the studyof 20.000 journalistic news, this article presents data that aren’t enough tosustain the hypothesis, but neither to reject it. On the other hand, it describesthe composition of a social public, economically and politically small, andvery prone to accept the media message. At the same time, it opens the doorto the introduction of new contingent factor son the study of the agenda effect, and takes up the hypothesis of communications in two steps, in whichthe political leaders play a relevant role.Keywords: setting agenda, mass media, public opinion, leaders. Líderes que querem marcar agenda.Novas derivações da Agenda SettingResumoO traslado da relevância temática dos médios a públicos tem sido o focoprincipal da análise proposta pelas pesquisas em agenda setting. Baseadonuma pesquisa empírica, sustentada numa indagação abrangendo 643 casosrepresentativos dos cidadãos que vivem na cidade de Buenos Aires, e orelevo de 20.000 notícias jornalísticas, este artigo apresenta os dados que nãoalcançam o sustento para apoiar a hipótese, mas também não para rejeitála.Além disso, descreve-se a composição de um público social, econômicoe politicamente compacto e muito propenso a aceitar a mensagem da mídia.Por sua vez, abre a porta para a introdução de novos fatores contingentes noestudo do efeito agenda e retoma a hipótese da comunicação em duas etapas,onde líderes políticos desempenham um papel importante.Palavras-chave: agenda setting, médios de comunicação, opinião pública,líderes.
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Kusno, Ali, e Nur Bety. "Analisis Wacana Kritis Cuitan Fahri Hamzah (FH) Terkait Hak Angket Komisi Pemberantasan Korupsi (KPK)". Ranah: Jurnal Kajian Bahasa 6, n. 2 (20 dicembre 2017): 137. http://dx.doi.org/10.26499/rnh.v6i2.462.
Abstract (sommario):
Fahri Hamzah (FH) is one of the leaders in parliament who often criticizes the Corruption Eradication Commision (KPK) through his Twitter account. One of them is the submission of the right of inquiry of KPK. This study will reveal the perception of FH through his tweet on July, 2—26, 2017. The perception disclosure is analyzed using the Fairclough model. Research content based on the textual analysis (micro analysis) shows that the text structure is short and directly convey the content of the speech. Substantially, the text reveals various perceptions of FH, such as the people treated to drama about KPK, KPK is always considered true and the media is not objective. The transitive aspect indicates that FH reinforces negative things and negates positive things. There is an emphasis on the wrack of KPK. The modalities function is in the form of a speech that strengthens the need for special committee’s of the right of inquiry of KPK. The use of vocabulary overall illustrates the negative opinion and pessimism related to the performance of the KPK. The use of cynicism, sarcasm and satire styles colors the entire FH’s tweets. The analysis based on the dimension of discourse practice (meso-level) indicates that FH’s views are contrary to the public opinion. The Special Committee of KPK is considered as an effort to protect the members of parliament who are involved in e-KTP case. The analysis based on the social cultural practice dimension (macro-level) indicates that FH is one of the politician who often criticizes the performance of KPK, including the handling of e-KTP case. Abstrak Fahri Hamzah (FH) merupakan salah satu pimpinan di DPR yang sering mengkritisi Komisi Pemberantasan Korupsi (KPK) melalui akun Twitter-nya. Salah satunya adalah masalah pengajuan hak angket KPK. Penelitian ini akan mengungkapkan persepsi FH melalui cuitan di Twitter pada tanggal 2—26 Juli 2017. Pengungkapan persepsi tersebut dianalisis menggunakan model Fairclough. Hasil penelitian berdasarkan analisis tekstual (analisis mikro) menunjukkan bahwa struktur teks pendek dan langsung menyampaikan isi tuturan. Adapun secara substansi teks mengungkapkan beragam persepsi FH, seperti masyarakat disuguhi drama tentang KPK, KPK selalu dianggap benar, dan media berlaku tidak objektif. Aspek ketransitifan menunjukkan FH menguatkan hal-hal negatif dan meniadakan hal positif. Terdapat penekanan tentang kebobrokan KPK. Fungsi modalitas berupa tuturan yang menguatkan perlunya Pansus Angket KPK. Penggunaan kosakata secara keseluruhan menggambarkan pandangan negatif dan pesimisme terkait kinerja KPK. Penggunaan gaya bahasa sinisme, sarkasme, dan satire mewarnai keseluruhan cuitan FH. Analisis berdasarkan dimensi praktik wacana (level menengah) menunjukkan bahwa pandangan FH berseberangan dengan opini publik. Pansus KPK dianggap sebagai upaya melindungi anggota DPR yang terlibat kasus e-KTP. Adapun analisis berdasarkan dimensi praktik sosial budaya (level makro) menunjukkan bahwa FH termasuk politisi yang sering mengkritik kinerja KPK, termasuk penanganan kasus e-KTP.
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Murdiana, Ramdani, Sri Bramantoro Abdinagoro, Sri Setiawati, Amanda Lestari Putri Lubis e Rosalina Rosalina. "Online Shopping Culture And Internet Generation Consumer Behavior In Indonesia". International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 1, n. 1 (21 febbraio 2024): 576–86. http://dx.doi.org/10.21009/isc-beam.011.40.
Abstract (sommario):
The shopping culture of Indonesian people has changed from conventional shopping to online shopping as a result of advances in information technology. The aim of this research is to learn about the culture of online shopping and the behavior of Internet-generation customers in Indonesia. The study uses qualitative research methods and triangulation approaches to analyze the data. The study found that reviews or testimonials from relatives and Key Opinion Leaders (KOL) that the Internet Generation makes a prompt to buy goods or services significantly influence their online shopping behavior. The Internet generation uses the efficiency of time, location, and advertising as important factors in their shopping behavior, but price is the most important. In addition, the results show that consumer behavior and online shopping habits known by the internet generation in Indonesia are influenced by several factors such as brand, price, advertising, location and lifestyle. This is due to the Millennial Generation's assumption that the internet generation is able to utilize technology, the difficulty of shopping for products offline, decision making based on product factors and a consumptive lifestyle. Online shopping is very practical and easy, and the generation that is very familiar with the internet does not experience any difficulties. Besides, the Internet generation prefers to shop online through e-commerce, although sometimes they still do mixed shopping. Mix shopping here is defined as a mix between online and offline shopping, according to a particular consideration.
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Balatbat, Maricel S., Miguel Angelo C. Cabungcal, Mica Beatrize C. Centeno, Jose Rapahel G. Fabrigar, Alejandra Beatrize M. Garfin, Angelique C. Blasa-Cheng, Raymond Allan G. Vergara e Kimberly Christie S. Vergara. "TikTokers Turned Influencers: iGeneration’s Perceptions toward their 'Preferred' TikTok Influencers to Follow". International Journal of Multidisciplinary: Applied Business and Education Research 4, n. 10 (23 ottobre 2023): 3674–96. http://dx.doi.org/10.11594/ijmaber.04.10.21.
Abstract (sommario):
Purpose – This study explored the potential factors the iGeneration considers before intending to follow TikTok influencers, assessed their behavioral response as an outcome of the intention, and examined the impact TikTok influencers had on their potential followers.
Design/methodology/approach – The researchers used a convergent mixed-parallel design to interpret data gathered from interviews and surveys with the quantitative data analyzed through the Jamovi software. This study used the philosophies of pragmatism and interpretivism.
Findings – TikTok users considered perceived added value to personal lifestyle and perceived hedonic experience the most compared to other antecedents tested. The researchers classified them according to the findings and arrived at three (3) distinct categories, transitioning from intention to behavior; (A) Nonchalant, (B) Serious, and (C) Adaptive.
Research Limitations/Implications – The scope and delimitations of this study only involved students currently enrolled in De La Salle University, between 17 to 24 years old. The researchers used purposive and convenience sampling to acquire respondents for the Google Forms survey and Zoom interviews.
Practical and Social Implications – This study has implications for business and e-commerce, especially in the current commercial climate where influencer marketing is gaining popularity. Furthermore, it can help enterprises look for suitable influencers who can positively impact their branding to the public.
Originality/Value – This study addressed the gap in the literature on TikTok users and their behavior toward the consumption of influencer content, with the increasing popularity of TikTok as a social platform and the growth of influencers as online opinion leaders.
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Furlan Inchauspe, Juciane Aparecida, e Gisela Maria Schebella Souto de Moura. "Satisfação do usuário com o atendimento: a visão da enfermagem". Revista de Enfermagem UFPE on line 12, n. 5 (1 maggio 2018): 1338. http://dx.doi.org/10.5205/1981-8963-v12i5a234855p1338-1345-2018.
Abstract (sommario):
RESUMO Objetivo: descrever a opinião das lideranças de Enfermagem acerca da contribuição da pesquisa de satisfação do usuário em relação ao atendimento. Método: estudo qualitativo, exploratório, descritivo, com 28 lideranças das unidades de internação de um hospital público. As informações foram coletadas por meio de entrevista semiestruturada e analisadas segundo a Análise de Conteúdo, na modalidade Análise Temática. Resultados: as análises apontaram as categorias “visão do trabalho da equipe de Enfermagem”, “prestação de um cuidado humanizado” e a “percepção do usuário acerca do serviço ofertado”. Evidencia-se que o resultado da pesquisa de satisfação fornece subsídios importantes para serem trabalhados com a equipe e em conjunto com a instituição. Conclusão: conclui-se que a pesquisa de satisfação traz grandes contribuições tanto para o usuário que responde, quanto para a equipe que utiliza os resultados para melhorar a qualidade da assistência em saúde. Descritores: Satisfação do Paciente; Equipe de Enfermagem; Cuidados de Enfermagem; Avaliação em Saúde; Pesquisa sobre Serviços de Saúde; Qualidade da Assistência à Saúde.ABSTRACT Objective: to describe the opinion of the Nursing leaders about the contribution of the satisfaction survey of the user in relation to care. Method: qualitative, exploratory, descriptive study, with 28 leaders from the hospitalization units of a public hospital. The information was collected through a semi-structured interview and analyzed according to the Content Analysis, in the Thematic Analysis modality. Results: the analyzes indicated the categories "work vision of the Nursing team", "provision of a humanized care" and "perception of the user about the offered service". It is evidenced that the result of the satisfaction survey provides important subsidies to be worked with the team and with the institution. Conclusion: it is concluded that satisfaction research brings great contributions both to the responding user and to the team that uses the results to improve the quality of health care. Descriptors: Patient Satisfaction; Nursing, Team; Nursing Care; Evaluación en Salud; Health Services Research; Quality of Health Care.RESUMEN Objetivo: describir la opinión de los liderazgos de Enfermería acerca de la contribución de la investigación de satisfacción del usuario en relación a la atención. Método: estudio cualitativo, exploratorio, descriptivo, con 28 líderes de las unidades de internación de un hospital público. Las informaciones fueron recolectadas por medio de entrevistas semiestructuradas y analizadas según el Análisis de Contenido, en la modalidad Análisis Temático. Resultados: los análisis apuntaron las categorías: “visión del trabajo del equipo de Enfermería”,“prestación de un cuidado humanizado” y a ”percepción del usuario acerca del servicio ofertado”. Se evidencia, que el resultado de la investigación de satisfacción proporciona subsidios importantes para ser trabajados con el equipo y en conjunto con la institución. Conclusión: se concluye que la investigación de satisfacción trae grandes contribuciones tanto para el usuario que responde, cuanto para el equipo que utiliza los resultados para mejorar la calidad de la asistencia en salud. Descriptores: Satisfacción del Paciente; Grupo de Enfermeira; Atención de Enfermería; Health Evaluation; Investigación sobre Servicios de Salud; Calidad de la Atención de Salud.
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Fiorilo, Monica, Gianfranco Tempesta, Diego Barison, Maurizio Boselli e Antonio Venturi. "Wine, sustainability, and the dynamism of changing lifestyles". BIO Web of Conferences 56 (2023): 03009. http://dx.doi.org/10.1051/bioconf/20235603009.
Abstract (sommario):
Economic globalization characterizes the 21st century. A digital world has replaced the analog world. “Time is money, and thinking is money.” Thinking and time are patentable. Branding is a metaphor for a lifestyle change. The “Big Brother” described by Orwell in his novel “1984” is relevant today. We have moved from a world of thoughtful synthesis to one of analysis mediated by “likes,” “thumbs-up,” and “opinion leaders.” Wine, a social marker and cultural base, is being diluted in an interconnected world where it is easy to lose identity, principles, and economic worth (Pareto’s ofelimity). The perception of the value of the wine is changing from a cultural symbol to mercantilism. The pandemic lockdown has shown many fragilities of the wine system, fueling e-commerce and digital search, creating an immediatist, identity-less, and easy-to-disinform society. In general, people talk about “Eco-friendly,” “sustainability,” “climate change,” “resilience,” and more very lightly and without awareness, limiting themselves to hashtags for viral dissemination, influencers, and the transmission of incomplete, easy sensationalism or false documents (fake news). It outlines Italian viticulture at the great crossroads between sustainability established on a value chain or that of semi-finished products and built on years of observation, possible with a paradigm based on years of statistical and empirically significant observation It outlines Italian viticulture at the great crossroads between sustainability established on a value chain or that of semi-finished products, built on years of observation, possible with a paradigm based on statistical and empirically significant observation. By leaving its specific place centered on typicity, wine can become a commodity product, sharing the same destiny as agricultural raw materials.
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Fernández González, Manuel Joaquín, Andrejs Mūrnieks, Reinis Vējiņš, Anna Sidorova e Gunita Elksne. "TEACHERS’ MOTIVATIONS, BELIEFS, AND EXPECTATIONS REGARDING MORAL EDUCATION IN UPPER SECONDARY EDUCATION". SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 1 (22 maggio 2024): 405–13. http://dx.doi.org/10.17770/sie2024vol1.7904.
Abstract (sommario):
This study explored high school teachers’ motivations and preferences regarding adolescents’ moral education in the context of the assessment of the newly developed program ‘e-TAP+’ for virtue education in Grades 10 to 12 in Latvia. The program comprises four modules: personal flourishing, flourishing relationships, societal flourishing, and digital flourishing. The research questions guiding the research were: Which aspects of moral education at high school were most important for teachers, as evidenced by the topics they chose to pilot in their classes? What were teachers' motivations for and expectations of participating in the evaluation of the virtue education program? This mixed-method survey research used an online questionnaire completed by 107 secondary school teachers from all regions of Latvia. In December 2023 – January 2024 teachers volunteered to participate in the piloting of the program, chose their preferred topics, and provided open-ended feedback on their choices and motivations. A total of 225 topics were chosen (90 in Grade 10, 81 in Grade 11, and 54 in Grade 12). Preliminary findings suggest that participants’ overall opinion about the program was very positive. Teachers’ main motivations were (1) the availability of quality materials for classroom discussion about virtues and values, and (2) the topicality of the program’s themes. Teachers in Grade 10 prioritized topics related with flourishing relationships (n=29, 32%), teachers in Grade 11 had a slightly bigger interest in personality than in relationships (n=28, 34% and n=24, 30%, respectively), and teachers in Grade 12 prioritized personality flourishing (n=20, 37%). The results will be valuable for other high school teachers and leaders, organizers of professional development courses, policymakers and other education authorities, and moral education researchers.
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Želvys, Rimantas. "Autonomy of Schools and Quality of Education in Lithuania". Pedagogika 114, n. 2 (10 giugno 2014): 54–63. http://dx.doi.org/10.15823/p.2014.004.
Abstract (sommario):
This article discusses the relationship between autonomy of schools and quality of education. The results of the Lithuanian students who participated in the international PISA 2012 study were officially announced by the end of 2013. According to the presented report, they were rather mediocre. Lithuanian 15 year-old students were 30th in science, 37th in mathematics and 39th in reading among the 65 countries and territories which participated in the study. Countries and territories of South East Asia – Shanghai, Taiwan, Hong Kong and Singapore – were on the top of the ratings. On the other hand, among the European nations the two Nordic countries – Finland and Estonia – seemed to show the best results. Some authors tend to explain the success of these countries by indicating the rational character of the Nordic people or the successful implementation of the welfare state model. However, other Nordic countries – Sweden, Norway, Denmark and Iceland – showed results similar to those of Lithuania. A number of other authors, e. g., Pasi Sahlberg, claim that the outstanding results of Finland were achieved due to the high professionalism of teachers and wide autonomy of the Finnish schools. In many aspects Estonia follows the Finnish example, in particular, by ensuring the wider autonomy of schools. However,in Lithuania, according to our judgment, situation is rather different. The opinion surveys of school principals conducted in 1996, 2001 and 2009 show that majority of secondary heads consider Lithuanian education system as being too much centralized and think that school leaders should gain more decision-making powers. Analysis of key national educational documents, e. g. Education Acts and long-term educational strategies, show that there are no observable tendencies of striving towards greater autonomy of schools. If the assumption that greater school autonomy leads to a better quality of education is true, Lithuania has no reason to expect any major improvement in student achievements in the nearest future.