Letteratura scientifica selezionata sul tema "E-Opinion leaders"
Cita una fonte nei formati APA, MLA, Chicago, Harvard e in molti altri stili
Consulta la lista di attuali articoli, libri, tesi, atti di convegni e altre fonti scientifiche attinenti al tema "E-Opinion leaders".
Accanto a ogni fonte nell'elenco di riferimenti c'è un pulsante "Aggiungi alla bibliografia". Premilo e genereremo automaticamente la citazione bibliografica dell'opera scelta nello stile citazionale di cui hai bisogno: APA, MLA, Harvard, Chicago, Vancouver ecc.
Puoi anche scaricare il testo completo della pubblicazione scientifica nel formato .pdf e leggere online l'abstract (il sommario) dell'opera se è presente nei metadati.
Articoli di riviste sul tema "E-Opinion leaders":
1
Sahelices-Pinto, César, e Carmen Rodríguez-Santos. "E-WoM and 2.0 Opinion Leaders". Journal of Food Products Marketing 20, n. 3 (21 aprile 2014): 244–61. http://dx.doi.org/10.1080/10454446.2012.732549.
2
Chen, Yanhong. "Research on Brand Communication Strategy of E-business Live Broadcast Based on Opinion Leader Theory". Frontiers in Business, Economics and Management 6, n. 1 (7 novembre 2022): 130–33. http://dx.doi.org/10.54097/fbem.v6i1.2299.
Abstract (sommario):
With the popularity of the Internet, the network live broadcast platform has risen rapidly, and the consumption habits of the public have undergone earth-shaking changes. Compared with traditional e-business, e-business live broadcast has found a new traffic portal to open product sales and promote commodity circulation. Especially in today's epidemic situation, e-business live broadcast has been pushed to a climax. For the commercial field, the growth of the future social situation determines the attractiveness and importance of e-business live broadcast to product sales. This paper mainly analyzes the current e-business live broadcast marketing communication mode, and studies the brand communication strategy of e-business live broadcast based on the opinion leader theory. In addition, this paper traces the influence and shortcomings of opinion leaders in brand communication, and discusses how to make good use of opinion leaders in brand communication and give full play to their application value. This paper summarizes and analyzes the characteristics of opinion leaders in brand communication of e-business, with a view to providing reference for brand building and communication of e-business.
3
Wellyan, Marieta Vania, e Desak Nyoman Arista Retno Dewi. "Online Counseling Services: The Role of Opinion Leaders in Purchase Intentions". Psikostudia : Jurnal Psikologi 12, n. 1 (17 marzo 2023): 117. http://dx.doi.org/10.30872/psikostudia.v12i1.10450.
Abstract (sommario):
The declining mental health condition due to the Covid-19 pandemic raises the need for counseling. The pandemic situation and the era of digitalization have encouraged the re-emergence of online counseling services know as e-counseling. The limitations of the online counseling process do not reduce consumers' intention to use this service. Intention to use e-counseling services can be determined by positive thoughts and perceptions of the information provided by individuals or organizations who have credibility and can be trusted (opinion leaders) regarding the quality of services offered. This study aims to analyze the relationship between the perception of opinion leaders and purchase intentions on e-counseling services. This research is a quantitative research with purposive sampling technique. Data from 101 research subjects were processed using Kendall's Tau B non-parametric statistics. A significant value of 0.000 (p <0.05) indicates there is a positive relationship between perceptions of opinion leaders and purchase intention with an effective contribution of 33.5%.Kondisi kesehatan mental yang menurun akibat pandemi Covid-19 memunculkan kebutuhan melakukan konseling. Situasi pandemi dan era digitalisasi mendorong munculnya kembali jasa konseling secara online yang dikenal dengan e-counseling. Keterbatasan proses konseling yang dilakukan secara online tidak menurunkan niat konsumen untuk menggunakan jasa ini (purchase intention). Niat menggunakan jasa konseling online dapat ditentukan oleh pemikiran dan persepsi yang positif atas informasi yang diberikan oleh individu atau organisasi yang memiliki kredibilitas dan dapat dipercaya (opinion leader) mengenai kualitas jasa yang ditawarkan. Penelitian ini bertujuan menganalisa hubungan persepsi terhadap opinion leader dan purchase intention pada jasa konseling online. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengambilan sampel purposive sampling. Data dari 101 subyek penelitian diolah menggunakan statistik non-parametrik Kendall’s Tau B. Nilai signifikan sebesar 0,000 (p <0,05) menunjukkan ada hubungan positif antara persepsi terhadap opinion leader dan purchase intention dengan sumbangan efektif sebesar 33,5%.
4
Zhao, Yiyi, Gang Kou, Yi Peng e Yang Chen. "Understanding influence power of opinion leaders in e-commerce networks: An opinion dynamics theory perspective". Information Sciences 426 (febbraio 2018): 131–47. http://dx.doi.org/10.1016/j.ins.2017.10.031.
5
Hasanudin e Amanda Risky Amalia. "The Effect of Key Opinion Leader, Instagram, and Digital Campaign through Brand Image on Brand Awareness in Evoria Products". JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) 8, n. 2 (24 luglio 2023): 904–21. http://dx.doi.org/10.31851/jmksp.v8i2.12517.
Abstract (sommario):
Technology has brought major changes to human civilization, with almost everyone using technology in their daily lives, such as communicating through social media, shopping through e-commerce, and searching for information via the internet. This study uses the Amos Structural Equation Model method to examine the relationship between Key Opinion Leaders, Instagram, Digital Campaign, Brand Image, and Brand Awareness. The results of the study show that Key Opinion Leaders, Instagram, Digital Campaign, Brand Image, and Brand Awareness have a significant direct influence on Brand Image. With the increasing use of Key Opinion Leaders by Evoria, the company's Brand Image has also increased. The same applies to the use of Instagram and Digital Campaign, this study confirms that Brand Image has a direct and significant influence on Brand Awareness. These findings show the importance of Evoria to pay attention to and increase the use of Key Opinion Leaders, Instagram, and Digital Campaigns in an effort to build a strong Brand Image and Brand Awareness.
6
Angelita, Louise, e Andika Putra Pratama. "Rekomendasi Pedoman Komunikasi Pemasaran Berbasis Pertimbangan Etika Key Opinion Leaders Industri e-Commerce". Jurnal Pemasaran Kompetitif 4, n. 3 (1 giugno 2021): 302. http://dx.doi.org/10.32493/jpkpk.v4i3.10445.
Abstract (sommario):
Dengan semakin bertumbuhnya penetrasi internet di Indonesia, ditambah dengan efek dari COVID-19 di tahun 2020 lalu, industri e-commerce menjadi bertumbuh pesat. Selain itu, pertumbuhan influencer juga menjadi salah satu strategi yang menjadi mulai dikenal dan diadopsi oleh beberapa perusahaan. Penggunaan influencer sebagai strategi pemasaran sering dikenal juga sebagai sebagai influencer marketing, yaitu penggunaan beberapa orang yang memiliki kemampuan untuk meningkatkan pengetahuan konsumen terhadap suatu brand. Sekelompok orang ini yang dikenal sebagai Key Opinion Leaders ini menjadi banyak juga digunakan, salah satunya di industri e-commerce. Melalui penelitian ini, peneliti melakukan penelitian kualitatif dengan cara observasi terhadap salah satu perusahaan e-commerce selama 3.5 bulan secara langsung, melakukan wawancara mendalam terhadap 3 Key Opinion Leaders (KOL) dan 3 karyawan yang bekerja erat dengan para KOL, sehingga dapat memahami isu bisnis yang terjadi, lalu juga dapat menyusun strategi pemasaran dalam bentuk pedoman sebagai solusi isu yang terjadi dan mencegah adanya persoalan-persoalan etika di kemudian hari.
7
Li, Daiyan. "The Influence of "Opinion Leaders" in E-commerce Live Streaming on Consumer Purchase Intention". Frontiers in Business, Economics and Management 10, n. 2 (14 agosto 2023): 199–202. http://dx.doi.org/10.54097/fbem.v10i2.10906.
Abstract (sommario):
With the gradual popularization of the Internet, sales methods have also undergone significant changes. Major online live streaming platforms are now extensively utilized for product sales. Moreover, people's perception of sales has undergone considerable transformations. In recent years, e-commerce live streaming has experienced a remarkable development, evolving from a form of entertainment into a vital channel for information acquisition, social interaction, and sales. Compared to traditional sales channels, e-commerce live streaming possesses numerous advantages and provides a new model for product circulation. The "opinion leaders" in e-commerce live streaming directly influence consumers' willingness to purchase products. Through an analysis of various aspects, this study aims to provide essential insights for further improving the e-commerce live streaming sales system.
8
Zhang, Susan, Jun Shen e Jun Yan. "Children’s E-Learning Interactions and Perceived Outcomes with Educational Key Opinion Leaders in China". Communications of the Association for Information Systems 53, n. 1 (2023): 423–43. http://dx.doi.org/10.17705/1cais.05317.
Abstract (sommario):
Classroom teaching has been undergoing a digital transformation in the last decade and is now being amplified by Educational Key Opinion Leaders (Edu-KOLs). This research aims to investigate the relationship between learners’ perceived outcomes, motivation, and the selection preferences of Edu-KOLs. This paper presents insights gained from a two-phase study. We conducted research in the first phase through an online questionnaire completed by 186 parents in China whose children are studying or have recently studied online. In the second phase, we interviewed parents to deep dive into their thinking process behind their choices of Edu-KOLs. By utilizing the PLS-SEM method, this research has proposed and verified six hypotheses asserting that e-learning platforms, student engagement scores, and perceived outcomes strongly correlate with the perception of Edu-KOLs. However, parents’ educational level or occupation has less impact on the choices of Edu-KOLs. There are also positive relationships among Edu-KOLs, customer advocacy, and future purchase intention.
9
Tobon, Sandra, e Jesús García-Madariaga. "The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence". Journal of Theoretical and Applied Electronic Commerce Research 16, n. 4 (19 gennaio 2021): 748–67. http://dx.doi.org/10.3390/jtaer16040043.
Abstract (sommario):
Opinion leaders and eWOM are becoming two of the most effective ways to launch a brand on social media by creating viral marketing. However, how much influence does an opinion leader’s eWOM (OL eWOM) have on consumer purchasing decisions? This research looks at the role of OL eWOM as well as the effect of its valence and product type on the decision to buy or not buy from a realistic experimental online store design. In total, 300 undergraduate students were randomly assigned to one of five scenarios in a 22 experimental arrangement. Results show that OL eWOM influences consumer online decisions when purchasing experience-type goods and the valence of eWOM is positive. However, if we compare the OL eWOM with a control group, then OL eWOM does not have a significant influence. This research provides novel empirical evidence for the limited influence of OL in modeling shopping behaviors in e-commerce contexts.
10
Bo Zhang, Bo Zhang, Jun Li Bo Zhang, Yutao Feng Jun Li e Danni Liu Yutao Feng. "Factors Analysis of Consumers' Purchasing Intention Under the Background of Live E-commerce Shopping". 網際網路技術學刊 24, n. 3 (maggio 2023): 809–15. http://dx.doi.org/10.53106/160792642023052403023.
Abstract (sommario):
<p>With the development of 5G network, artificial intelligence, cloud computing, big data and other digital technologies, we have witnessed the E-commerce live broadcasting industry has also jumped on this fast train, injecting fresh blood into People’s Daily shopping. The main contribution of this paper is to combine theory with practice to build a model from three aspects: people, goods and market, set up assumptions, and analyze the purchasing factors that affect people’s daily shopping. Using SmartPLS software to conduct descriptive statistics, reliability analysis and validity test on the collected questionnaires, the following conclusions and research objectives are drawn: the interactivity of live-streaming, entertainment of live-streaming, promotion price of live-streaming and opinion leaders will have a significant impact on consumers’ cognition and emotion, and meanwhile, cognition and emotion will have a significant impact on consumers’ purchase intention. Opinion leaders have the greatest impact on consumers’ willingness to purchase.</p> <p> </p>
Tesi sul tema "E-Opinion leaders":
1
Ruspil, Thomas. "Le statut, l'identification et le rôle des e-leaders d'opinion dans les réseaux sociaux internet". Thesis, Toulouse 1, 2017. http://www.theses.fr/2017TOU10065.
Abstract (sommario):
L’identification des e-Leaders d’Opinion (e-LO) sur les réseaux sociaux internet est un enjeu important pour les managers marketing. Cette thèse s’intéresse à ces e-LO au travers de leur rôle, de leur statut et de leur identification. Chacun de ces trois piliers de la thèse fait l’objet d’une controverse dans la littérature. Les trois études menées dans cette thèse apportent des réponses complémentaires et croisées à ces controverses. Concernant le statut de l’e-LO, nous définissions l’e-LO dans les réseaux sociaux internet selon trois caractéristiques : l’expertise dans la catégorie de produit, la volonté de publier des contenus valorisables pour leurs contacts et la volonté de développer leur capital social. Concernant l’identification des e-LO, une échelle de mesure multidimensionnelle dotée d’une bonne validité externe est développée. Elle est confrontée à des mesures d’e-LO et de LO inspirées de la littérature, mais également à des mesures alternatives comme la métrique algorithmique Klout et des indicateurs sociométriques de profil Twitter. Enfin, quatre modèles et leurs variantes sont testés pour mieux comprendre l’origine et le mécanisme de l’e-influence de l’e-LO (rôle de l’e-LO). Nous montrons que l’e-LO a un impact sur l’e-influence dans la catégorie de produit. La confiance joue le rôle de médiateur entre l’e-LO et l’e-influence. Ces résultats plaident pour l’intérêt des e-LO pour le marketing viralE-Opinion Leaders (e-OL) identification on internet social networks is a major issue for marketing managers. This thesis deals with the role, status and identification of these e-OL. Each one of these three aspects are subject to controversial debates in the literature. Three studies are conducted within this thesis. They provide complementary and crossed answers to these debates. Regarding the e-OL status, we offer a definition for the e-OL concept in the specific context of internet social networks within three main characteristics: expertise in the product category, the will to publish valuable contents for their contacts, and the will to develop their social capital. Then, for the e-OL identification, we develop a new and multidimensional measurement scale for this concept. This scale shows good external validity. We confront it with others e-LO measures inspired by traditional OL measures, but also with alternative identification methods as the Twitter profile indicators and the Klout score algorithm. Finally, we test four models and their variants in order to better understand the origin and mechanism of the main e-LO role: the e-influence. We especially show that e-OL has an impact on e-influence. We also show that confidence mediates the link between e-LO and e-influence. These results speak to the relevance of e-OL in a viral marketing perspective
2
Wang, Rong. "Effect of e-wom message of opinion leaders on purchase intention of female consumers in China : case of Ddouyin (Tik Tok)". Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/18315.
Abstract (sommario):
Mestrado em MarketingCom o desenvolvimento de Internet e social media, há cada vez mais líderes de opinião a expressar as suas opiniões, recomendacões es e outras formas de passa palavra eletrônica (e-WOM) sobre produtos ou marcas na plataforma de social media. Os seus e-WOMs têm uma influência no processo de decisão de compra do consumidor. O objetivo principal da dissertacão é estudar a relacão entre e-WOM de líderes de opinião e a intenção de compra das consumidores femininas chinesas, explorando o efeito da especialidade, confiança, credibilidade do emissor de e-WOM, valor percebido e atitude sobre o produto/marca. Para realizar esse objetivo, uma pesquisa quantitativa foi utilizada para testar as hipóteses; teses de investigacão. Através de distribuicão online, 215 questionários válidos foram recolhidos para análise dos dados. Os resultados revelaram que a especialidade e confiabilidade dos líderes de opinião têm um impacto positivo na credibilidade de e-WOM. A credibilidade do emissor de e-WOM pode influenciar positivamente o valor percebido e atitude em relação ao produto ou marca dado pelo consumidor. A especialidade, valor percebido e atitude em relacão ao produto ou marca tem um impacto positivo na intencão de compra das consumidoras femininas chinesas.
With the development of internet and social media, more and more opinion leaders expressed their reviews, recommendations and other forms of electronic word-of-mouth (e-WOM) about the product or brand in social media platforms. These e-WOMs can influence the purchase decision of consumers. Douyin is a short-video social media app and is fast-growing in China where opinion leaders? express theirs reviews and recommendations about a product or a brand which will influence the purchase decision-making process of Chinese consumers. The main purpose of this dissertation is to study the relation between e-WOM message by opinion leaders and the purchase intention of Chinese female consumers, exploring the role of expertise, trustworthiness, e-WOM credibility, product/brand perceived value and attitude. In order to achieve the objectives, a quantitative research was used to test the research hypotheses. Through the online survey, 215 effective questionnaires have been collected and used to process the data analysis. The results revealed that expertise and trustworthiness of opinion leaders have a positive impact on the e-WOM credibility. The e-WOM credibility can influence positively the product/brand perceived value and attitude of consumer. The expertise of opinion leaders, product/brand perceived value and attitude has a positive impact on the purchase intention of Chinese female consumers. The Chinese female consumers put more emphasis on expertise of the message sender. The credible message can shape the perceived value and attitude about product/brand of Chinese female consumers, and thus have an effect on purchase intention.
info:eu-repo/semantics/publishedVersion
3
Ahmed-Boumaza, Amina. "Production et réception de la communication numérique persuasive des PME de luxe au Maghreb : l’influence des e-leaders sur les réseaux sociaux". Electronic Thesis or Diss., Aix-Marseille, 2020. http://www.theses.fr/2020AIXM0578.
Abstract (sommario):
Depuis une vingtaine d’années, l’utilisation d’Internet au Maghreb connaît une forte croissance. L’augmentation des utilisateurs d’Internet dans cette région du monde a entraîné des changements conséquents dans la société maghrébine dans le domaine politique mais également économique. Notre thèse est destinée à étudier les dispositifs d’influence mis en place sur les réseaux sociaux par les entreprises de luxe au Maghreb. Nous étudions les modalités de production de ces dispositifs persuasifs mais également leur réception et leurs effets sur les socionautes/consommateurs. Les réseaux sociaux numériques ont pu acquérir une nouvelle dimension tout en gardant certaines bases propres au réseau social traditionnel. Ces plateformes ont pu impacter de manière significative les entreprises au Maghreb et amplifier les caractéristiques d’influence du réseau social traditionnel très centré sur la communauté et le groupe dans cette région. Ainsi, notre thèse propose une analyse détaillée, d’une part, de la conception de la communication persuasive sur les réseaux sociaux avec l’utilisation des e-leaders par les PME de luxe au Maghreb, productrices d’influence. D’autre part, nous nous penchons sur la réception de cette communication numérique persuasive par les consommateurs. Nous avons recours à une méthodologie qualitative et en particulier à des entretiens semi-directifs pour interroger, d’une part, les décideurs dans les PME de luxe au Maghreb (PMELM) et, d’autre part, les consommateurs. L’objectif est de comprendre comment chacun perçoit cette communication sur les réseaux sociaux et son influenceFor twenty years, Internet use in the Maghreb has experienced strong growth. The increase in Internet users in this region of the world has brought about significant changes in Maghreb society in the political but also economic fields. The democratization of the Internet in the Maghreb has taken place through social networks as access was initially often limited to social platforms. Our thesis is intended to study the influencing devices set up on social networks by luxury companies in the Maghreb. We study the production methods of these persuasive devices but also their reception and their effects on social users / consumers. Digital social networks have been able to acquire a new dimension while keeping certain bases specific to the traditional social network. These platforms have been able to significantly impact businesses in the Maghreb and amplify the influence characteristics of the traditional social network very focused on the community and the group in this region. Thus, our thesis, which is part of SIC, offers a detailed analysis, on the one hand, of the conception of persuasive communication on social networks with the use of e-ledares by luxury SMEs in the Maghreb, producers of affecting. On the other hand, we are looking at the reception of this persuasive digital communication by consumers. We use a qualitative methodology and in particular semi-structured interviews to question, on the one hand, decision-makers in luxury SMEs in the Maghreb and, on the other hand, consumers. The goal is to understand how everyone perceives this communication on social networks and its influence
4
Quadrella, Alessandra <1993>. "The role of Key Opinion Leaders in the communications strategies of fashion brands in China". Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12488.
Abstract (sommario):
This thesis aims at analyzing the use of the Key Opinion Leaders (KOLs), aka influencers, as a primary communication tool of fashion brands’ marketing strategy in the Chinese market. In fact, the use of this touchpoint by fashion brands has become more and more popular as they have the power to influence people: “merely” followers to them but potential consumers to brands.
Indeed, influencers are bloggers, social media stars, client ambassadors, all figures that are followed by millions of people, whom they have a direct contact with. Thanks to the posts and content of everyday life influencers share with their fans, it is possible for them to establish a sort of loyal relationship with their followers. Thereby to the brands these figures turn out to be an important link with their potential target.
The purpose of this thesis is to shed light on the power of influencers in the communications strategy of fashion brands by analyzing recent contributions in Marketing literature, proceeding with the presentation of the main digital platforms as their context of action in China, and concluding with empirical examples of how they can be employed successfully in such market.
The thesis is structured as the following: in the first chapter, the role of KOLs at a global level is analyzed together with the web context in which they were born. By analyzing previous research, how firms and practitioners manage this tool within their marketing strategies is discussed. The opportunities for brand engagement with consumers are also described.
The second chapter opens with an analysis of the Chinese consumers and the process of modernization they have undergone throughout the past few years, their willingness to spend on luxury brands, what luxury goods mean to them and the new trends concerning mobile payments, so as to reconnect to the use of social media. Then, a scenario of the main Chinese social media (WeChat and Weibo in particular) is described. Indeed, they represent the principal tool for an interactive communication between the influencers and their followers, as well as important platforms for the brands to give major visibility to their products. Finally, some examples of social media campaigns in China are presented in order to highlight the power of successful social media of reaching millions of people in just few seconds, who can in turn express either their opinion about what they receive.
In the third and last chapter two relevant cases involving the KOLs engagement are analyzed, Dior and Zara. These two brands are listed in the top 10 of the ranking “Luxury and Fast Fashion’s most valuable influencers” (R3&Bomoda 2016), although they have a different positioning (the former is a luxury brand, whereas the second represents a fast fashion brand). An analysis of the differences and similarities of the strategies of these two brands is carried out based on the posts, the related comments and contents activated by KOLs engaged to Dior and Zara on Chinese social media.
5
RICCI, ALESSANDRA. "CRAFTSMANSHIP OF EXCELLENCE: A THREE - STUDY EXAMINATION OF THE CONCEPT OF "ARTISANAL"". Doctoral thesis, Università Cattolica del Sacro Cuore, 2019. http://hdl.handle.net/10280/57883.
Abstract (sommario):
Questa tesi si propone di approfondire il significato del concetto di 'artigianato' dal punto di vista di tre differenti tipologie di stakeholder: 1) Associazioni e Camere di commercio; 2) Aziende, Fornitori ed Esperti e 3) Consumatori. L’obiettivo principale di questa tesi è riassumere i più recenti sviluppi in materia di artigianato evidenziandone lo stato dell'arte e proponendo osservazioni critiche in merito al concetto stesso di artigianalità. Verranno identificati eventuali limiti e lacune concettuali sul tema dell’artigianato nonché indicati suggerimenti per la ricerca futura. Questa tesi è articolata in tre ricerche: la prima, " Artisanship: A review of the conceptualization of the “craftmanship ", impiega la content analysis per esaminare le definizioni di 'artigianato' fornite da diverse fonti tra cui Fondazioni, Associazioni, Organizzazioni Internazionali e Intergovernative e Camere di Commercio. La seconda ricerca "Crafting the craft - evidence from Italian experts" utilizza la metodologia qualitativa delle interviste semistrutturate con manager, esperti e opinion leader che gravitano nel mondo dell’artigianato. L’ultima ricerca " Understanding of the concept of “craft” – from the perspective of Italian consumers " è un'indagine finalizzata a capire le percezioni del consumatore in merito all’artigianato e le sue preferenze per i diversi tipi di prodotti artigianali. Grazie all’intrinseca interdisciplinarietà di questa tesi, che collega diverse basi teoriche e discipline come sociologia, economia, arte, filosofia e storia sociale, si cercherà di colmare le attuali lacune presenti nella ricerca sull'artigianato offrendo, così, un nuovo contributo in materia.This thesis aims to deepen the meaning of ‘craft’ by looking at the concept from the perspective of different stakeholders, including 1) Guilds and Chambers of Commerce; 2) businesses, providers and experts and 3) consumers. The overarching purpose of this dissertation is to summarize recent developments, to highlight the state of the art and to offer some critical observations of various understandings of the concept of artisanship, in order to identify conceptual gaps and limitations and directions for future research. This dissertation includes three studies: Study 1 - “Artisanship: A review of the conceptualization of the “craftmanship” – employs content analysis to examine definitions of ‘artisanship’ provided by different sources from Craft Foundations and Associations, international and intergovernmental organizations, and European Chambers of Commerce. Study 2 – “Crafting the craft – evidence from Italian experts” is based on a qualitative methodology and includes semistructured interviews with managers and experts of artisanal products. Study 3 – “Understanding of the concept of “craft” – from the perspective of Italian consumers” is a survey aimed at investigating consumer perceptions of artisanship and preference for different types of artisanal products. By bridging different theoretical bases and disciplines, such as sociology, economics, arts, philosophy and social history, this research will offer a novel contribution and fill gaps in the research on artisanship.
6
RICCI, ALESSANDRA. "CRAFTSMANSHIP OF EXCELLENCE: A THREE - STUDY EXAMINATION OF THE CONCEPT OF "ARTISANAL"". Doctoral thesis, Università Cattolica del Sacro Cuore, 2019. http://hdl.handle.net/10280/57883.
Abstract (sommario):
Questa tesi si propone di approfondire il significato del concetto di 'artigianato' dal punto di vista di tre differenti tipologie di stakeholder: 1) Associazioni e Camere di commercio; 2) Aziende, Fornitori ed Esperti e 3) Consumatori. L’obiettivo principale di questa tesi è riassumere i più recenti sviluppi in materia di artigianato evidenziandone lo stato dell'arte e proponendo osservazioni critiche in merito al concetto stesso di artigianalità. Verranno identificati eventuali limiti e lacune concettuali sul tema dell’artigianato nonché indicati suggerimenti per la ricerca futura. Questa tesi è articolata in tre ricerche: la prima, " Artisanship: A review of the conceptualization of the “craftmanship ", impiega la content analysis per esaminare le definizioni di 'artigianato' fornite da diverse fonti tra cui Fondazioni, Associazioni, Organizzazioni Internazionali e Intergovernative e Camere di Commercio. La seconda ricerca "Crafting the craft - evidence from Italian experts" utilizza la metodologia qualitativa delle interviste semistrutturate con manager, esperti e opinion leader che gravitano nel mondo dell’artigianato. L’ultima ricerca " Understanding of the concept of “craft” – from the perspective of Italian consumers " è un'indagine finalizzata a capire le percezioni del consumatore in merito all’artigianato e le sue preferenze per i diversi tipi di prodotti artigianali. Grazie all’intrinseca interdisciplinarietà di questa tesi, che collega diverse basi teoriche e discipline come sociologia, economia, arte, filosofia e storia sociale, si cercherà di colmare le attuali lacune presenti nella ricerca sull'artigianato offrendo, così, un nuovo contributo in materia.This thesis aims to deepen the meaning of ‘craft’ by looking at the concept from the perspective of different stakeholders, including 1) Guilds and Chambers of Commerce; 2) businesses, providers and experts and 3) consumers. The overarching purpose of this dissertation is to summarize recent developments, to highlight the state of the art and to offer some critical observations of various understandings of the concept of artisanship, in order to identify conceptual gaps and limitations and directions for future research. This dissertation includes three studies: Study 1 - “Artisanship: A review of the conceptualization of the “craftmanship” – employs content analysis to examine definitions of ‘artisanship’ provided by different sources from Craft Foundations and Associations, international and intergovernmental organizations, and European Chambers of Commerce. Study 2 – “Crafting the craft – evidence from Italian experts” is based on a qualitative methodology and includes semistructured interviews with managers and experts of artisanal products. Study 3 – “Understanding of the concept of “craft” – from the perspective of Italian consumers” is a survey aimed at investigating consumer perceptions of artisanship and preference for different types of artisanal products. By bridging different theoretical bases and disciplines, such as sociology, economics, arts, philosophy and social history, this research will offer a novel contribution and fill gaps in the research on artisanship.
7
Mikučionytė, Eglė. "Mikučionytė, E., Golfo paslaugos įvedimas Le Meridien Vilnius Bakalauro baigiamasis darbas [Rankraštis]:vadyba ir verslo administravimas. Vilnius, ISM Vadybos ir ekonomikos universitetas, 2009". Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090625_114009-91454.
Abstract (sommario):
SANTRAUKA
Šiame darbe nagrinėjamos golfo paslaugos perspektyvos Lietuvoje, pritraukiant naujus ir sudominant esamus Le Meridien klientus, ir kokios priemonės tam yra efektyviausios. Iš to kyla darbo tikslas - išsiaiškinti geriausius golfo paslaugos pristatymo būdus Lietuvos visuomenei. Pagrindiniai uždaviniai :
• Atlikti viešbučių ir golfo laukų analizę.
• Atlikti tyrimą, siekiant išanalizuoti golfo plėtros galimybes Lietuvoje ir visuomenės požiūrį į šią paslaugą.
• Išanalizavus rezultatus, išnagrinėti, kokios yra golfo perspektyvos Lietuvoje ir kas galėtų sudominti būsimus klientus.
Pirmoje darbo dalyje atlikta išsami išorinė analizė, siekiant išnagrinėti golfo paslaugos įvedimo galimybes – apžvelgti makroaplinkos elementus, konkurentus, suskirstyti vartotojus į galimas grupes pagal vartojimo poreikius bei, svarbiausia, apžvelgti rinkos tendencijas.
Kita dalis – tyrimas, kuris buvo suskirstytas į du etapus, siekiant tikslesnių rezultatų. Pirma tyrimo dalis - žvalgybinio pobūdžio kokybinis tyrimas – giluminis interviu (ekspertų apklausa) , antra dalis - kiekybinis tyrimas ( potencialių klientų apklausa).
Kitoje darbo dalyje nagrinėjama, kaip reiktų pristatyti paslaugą Lietuvos visuomenei, naudojant Rogers‘o Inovacijų sklaidos modelį (1995). Svarbiausia šioje dalyje buvo išskirti Le Meridien Vilnius golfo klubo paslaugos konkurencinius pranašumus, apžvelgti paslaugos kainas, palyginti su konkurentų kainomis ir galiausiai pateikti pasiūlymai, kokias komunikacijos priemones... [toliau žr. visą tekstą]In this work we are trying to analyse golf service perspectives in Lithuania, attracting new and engaging existing Le Meridien Vilnius clients, also deciding what implement will be most effective. From here work purpose emerge – to find out the best ways to introduce golf servise to Lithuanian community. The main objectives of the work are: • To analyse external golf market environment in Lithuania and neighbour countries. • To do research, in order to find out golf expansion potential in Lithuania and public attitude toward this service. • After analysing research results it‘s time to explore golf perspectives in Lithuania and how to attract prospective clients. In the first part of work, there is comprehensive external analysis, on purpose to explore golf service launch potential. Also to look through macro environment elements, competitors analysis; to group consumers, by their consumption habbits and the main thing to review golf service market tendency. The next part of bachelor thesis is research, which was divided into two stages, in order to get accurate results. The first stage – qualitative research – „deep“ interview (experts interview).The second stage – quantative research (potencial clients survey). The third part of work is analysing, how the service should be introduced to Lithuanian community, using Rogers Innovation Diffusion model(1995). In this part the main thing was mark Le Meridien Vilnius golf club competitives advantages and overlook services prices... [to full text]
8
Maia, Maíra Carneiro Bittencourt. "O príncipe digital: estruturas de poder, liderança e hegemonia nas redes sociais". Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/27/27153/tde-14092016-112629/.
Abstract (sommario):
O conceito de \"Príncipe\" surgiu com Nicolau Maquiavel, no início do século XVI, para descrever o governante das monarquias e repúblicas. Em Antonio Gramsci, na metade do século XX, o lugar do Príncipe passou a ser ocupado pelo partido político, aparecendo assim o conceito de \"Moderno Príncipe\". Mais tarde, no fim do século XX, o pesquisador brasileiro Octavio Ianni revisita as duas obras e propõe o \"Príncipe Eletrônico\". Ele constatou que os meios de comunicação de massa passaram a exercer as funções sociais de Príncipe. Em Octávio Ianni, o rádio e, principalmente, a televisão são os lugares, por excelência, de poder, hegemonia e liderança, não sozinhos, mas com o suporte e apoio dos grandes grupos econômicos e políticos. O objetivo desta tese é levar adiante a teoria criada por Ianni e explorar a hipótese da existência de um novo Príncipe no século XXI, que chamamos de Príncipe Digital. Sem prejuízo do que foi descrito por Ianni, essa nova figura não é necessariamente um intelectual, não nasce das mídias tradicionais de massa (rádio e TV) e não se alinha direta e necessariamente com os grupos, econômicos e políticos, hegemônicos, mas é tão ou mais influente e eficaz. O conceito de Príncipe Digital, como variante da categoria criada por Ianni, ilumina a forma como, na era das redes digitais, estão estruturadas as categorias: poder, hegemonia e liderança, pilares de todos os modelos teóricos de príncipes existentes até então. Essa compreensão pode nos levar a entender melhor os fenômenos deste tempo, como as grandes manifestações sociais e os tipos de relações existente nas redes sociais. Para chegar a esse modelo teórico, este trabalho usou como aporte metodológico a Grounded Theory (GT). A GT possibilita uma perspectiva mais real sobre o fenômeno, pois a própria população envolvida aponta os dados, por meio de pesquisas empíricas de natureza quantitativa e qualitativa. Para essa parte empírica, esta pesquisa contou com análise de 74 manifestações sociais, 601 entrevistados e observações acerca de 354 Líderes de Opinião. Analisamos, teórica e empiricamente, manifestações populares que ocorreram no Brasil entre os anos de 2013 e 2015. Os questionários foram divididos em duas fases de aplicações, a primeira, na qual ficaram disponíveis entre março e junho de 2015 e, a segunda, no mês de agosto de 2015. Os principais autores que dão sustentação à tese são: Maquiavel, Gramsci e Ianni, pelas razões já expostas. Lazarsfeld e Toro, com reflexões sobre a recepção de ideias e a mobilização social; Glaser, Tarozzi e Charmaz, com o suporte metodológico da GT. Hardt, Negri e Castells, com argumentos teóricos sobre multidão, redes sociais, internet e processos de mobilização online.The concept of \"Prince\" came up with Niccolo Machiavelli, in the early sixteenth century to describe the ruler of monarchies and republics. In Antonio Gramsci, the midtwentieth century, the place of the Prince was occupied by political party, thus appearing the concept of \"Modern Prince\". Later, in the late twentieth century, the Brazilian researcher Octavio Ianni revisits the two works and proposes the \"Electronic Prince.\" He found that the mass media took over the social functions of Prince. In Octavio Ianni, radio and especially television are the places par excellence, power, hegemony and leadership, not alone, but with the support and backing of major economic and political groups. The aim of this thesis is to carry forward the theory created by Ianni and explore the hypothesis of a new Prince in the twenty-first century, we call \"Digital Prince.\" Without prejudice to what has been described by Ianni, this new figure is not necessarily an intellectual, not born through the mass traditional media (radio and TV) and does not line up directly and necessarily to the groups, economic and political hegemony, but it is so or more influential and effective. Digital Prince of concept, as a variant of the category created by Ianni, illuminates the way that, in the era of digital networks, the categories are structured: power, hegemony and leadership, pillars of all existing theoretical models of Princes before. This understanding can lead us to better understand the phenomena of this time, as the major social manifestations and types of existing relationships on Social Networks. To get to that theoretical model, this work used as a methodological contribution to Grounded Theory (GT). The GT enables a more realistic perspective on the phenomenon, for the very people involved point data through empirical research of quantitative and qualitative nature. For this empirical part of this research involved analysis of 74 social demonstrations, 601 respondents and observations about 354 leaders of opinion. We analyze, theoretically and empirically, popular demonstrations that took place in Brazil between 2013 and 2015. The questionnaires were divided into two phases of applications, the first, which became available between March and June 2015 and the second, in august of 2015. The main authors that support the thesis are: Machiavelli, Gramsci and Ianni, the reasons given above. Lazarsfeld and Toro, with reflections on the reception of ideas and social mobilization. Glaser, Tarozzi and Charmaz, with the methodological support of the GT. Hardt, Negri and Castells with theoretical arguments about the crowd, social networking, internet and online mobilization processes.
9
Marquesi, Alexandre Cavalcanti. "COMUNICAÇÃO DE MERCADO E AS MANIFESTAÇÕES PERCEPTIVAS DAS MARCAS NAS REDES SOCIAIS VIRTUAIS". Universidade Metodista de São Paulo, 2015. http://tede.metodista.br/jspui/handle/tede/719.
Abstract (sommario):
Made available in DSpace on 2016-08-03T12:30:09Z (GMT). No. of bitstreams: 1
AlexandreMarquesi2.pdf: 1548078 bytes, checksum: b33bfbabfb980f3ad3452a6515c023dd (MD5)
Previous issue date: 2015-04-27Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
This study aims to prove the existence of the interference of opinion leaders in brand communication with consumers (opinion leaders, here in this study, we understand as a person who generate influence on groups of people that discuss a particular subject). We mapped the impact of the interference mentioned above and found out five major significant events of reflections on the brand. The theoretical framework consists of contemporary authors, and is based on the study of the perspective of marketing communication, cyber culture, micro-power, machine dependency and psych technology. The form of the study evidence consisted of methodologies comprising historiographical study, case study and focus groups. (comes before the methodology). We achieved the initials objectives and proved the existence of the interference of the opinion leader in brand communication with consumers.
Este estudo tem como objetivo a comprovação da existência de interferência dos formadores de opinião na comunicação da marca com seus consumidores (formadores de opinião, aqui neste estudo, entendemos como pessoas que geram influência em grupos de pessoas que debatem um determinado assunto). Mapeamos o impacto desta interferência supra citada e encontramos cinco grandes eventos significativos dos reflexos na marca. O quadro teórico de referência é formado por autores contemporâneos, e baseia-se na perspectiva do estudo da comunicação mercadológica, cibercultura, micropoder, maquinodependência e psicotecnologia. A forma de comprovação do estudo foi composta de metodologias que compreende estudo historiográfico, estudo de caso e grupos focais. (vem antes da metodologia). Alcançamos os objetivos iniciais e comprovamos a existência da interferência do formador de opinião na comunicação da marca com seus consumidores.
10
Costa, Inês Maria Figueiredo Tavares Pereira da. "Impacto da utilização de digital opinion leaders portugueses, pelas empresas, na promoção de produtos, serviços e eventos nas redes sociais". Master's thesis, 2017. http://hdl.handle.net/10071/14816.
Abstract (sommario):
A evolução das redes sociais levou a que estas se tornassem num meio de comunicação
de tal forma poderoso que as empresas têm vindo a abandonar o marketing tradicional e
a apostar no marketing digital. Foi por causa das redes sociais que surgiram os líderes de
opinião digital: pessoas influentes nas redes sociais que muitas vezes são escolhidos pelas
marcas como os seus representantes e que têm como função transmitir aos seus seguidores
aquilo que as marcas oferecem. Este tipo de marketing funciona porque é mais pessoal e
as pessoas confiam nas suas opiniões.
Com este estudo, pretende-se compreender se a promoção de produtos, serviços e
eventos, feita pelos líderes de opinião digital nas redes sociais, tem impacto positivo nas
marcas. Neste sentido, foram criados cinco objetivos com o intuito de ajudar na resolução
desta problemática. Como primeiro objetivo tentámos averiguar se a opinião e a partilha
de conteúdos por parte dos influenciadores digitais nas redes sociais é uma mais valia
para a marca. O segundo objetivo passou por verificar se a reação do consumidor à
partilha de conteúdos pagos pelas marcas nas redes sociais dos líderes de opinião digital
é positiva. Relativamente ao terceiro objetivo, pretendemos averiguar se o consumidor
considera que o líder de opinião digital português é leal aos seus seguidores. No quarto
objetivo procurámos perceber se o líder de opinião digital tem influência no processo de
decisão de compra do consumidor. No que diz respeito ao quinto e último objetivo,
tentámos identificar a rede social em Portugal que permite uma maior interação entre o
influenciador digital e o consumidor.
Depois de definidos os objetivos, foi elaborado um questionário online, onde
participaram 200 consumidores portugueses que utilizam as redes sociais. Os resultados
obtidos mostram que a maioria dos portugueses já se sentiram influenciados por um líder
de opinião digital na aquisição de um produto ou serviço. No entanto, o mesmo não
acontece com a promoção de eventos. São os familiares e amigos que têm mais influência,
na aquisição de produtos e serviços nos consumidores. Os portugueses consideram que
os influenciadores digitais não são leais aos seus seguidores, uma vez que promovem
produtos e serviços que nunca utilizaram, mas fazem-no porque são pagos. Porém, os
portugueses também não se importam que os líderes de opinião partilhem conteúdos
pagos, isto porque consideram uma boa forma de conhecer novas marcas. Os utilizadores das redes sociais procuram as opiniões dos líderes de opinião nas redes sociais, mas
também em reviews feitas em fóruns durante o processo de decisão de compra. A rede
social mais utilizada pelos portugueses é o Facebook. Esta é também a rede onde há maior
participação dos líderes de opinião digital, segundo os utilizadores; logo, é a rede onde
há maior interação entre os influenciadores e os seguidores.
Os resultados deste estudo permitem concluir que as marcas devem apostar nos líderes
de opinião digital. É importante que a marca escolha um líder de opinião digital que se
relacione bem com os seus seguidores e que se envolva com o conteúdo que está a
partilhar. As redes sociais estão a evoluir cada vez mais e os seus utilizadores estão cada
vez mais rigorosos, sendo então importante acompanhar a evolução para que o poder da
influência não se extinga.The evolution of social networks made them so powerful that companies starts to change from traditional marketing to digital marketing. After the social networks boom, the digital opinion leaders emerged. They are influent people in social networks that are chosen by the brands as their voice with the main goal of communicate to their followers what brands have to offer. This kind of marketing works because it’s more personal and people trust in their opinions. The study purpose is to understand if the promotion made by digital opinion leaders of products, services and events in social networks, has positive impact on brands. Therefore, five goals were created in order to help in the analyses of this study. As first goal, we try to find out if the influencers’ opinion as well as the contents shared by them are a benefit for brands. In the second goal, we try to understand if consumer reacts positively when digital opinion leaders share paid content. In the third goal, we want to know if consumers think that portuguese digital opinion leaders are loyal to their followers. The fourth goal that we establish is to understand if digital opinion leaders have influence in the consumer’s purchase decision process. In the fifth and last goal, we try to identify the social network that allows more interaction between influencers and consumers in Portugal. After the definition of the goals, an online questionnaire was created and was answered by 200 portuguese consumers that use social networks. The results show that the majority of consumers have already been influenced by digital opinion leaders to buy a product or a service. However, this doesn’t happen with the events promotion. Family and friends are the ones who have more influence in consumers when it comes to purchase a product or a service. Portuguese people do not see digital opinion leaders as loyal people to their followers, because they promote products and services that they don’t know well but are paid for sharing them. Nevertheless, portuguese people also don’t care if influencers share paid content because they see it as a good way of knowing new brands. The social networks users search for the influencers’ opinion, but also for reviews in online forums during their purchase decision process. Facebook is the social network that is used by the majority of portuguese people. This network is also the one where digital opinion leaders have more participation; So, Facebook is the social network where there is more interaction between influencers and their followers. The findings of this study allow to conclude that brands should use digital opinion leaders. It is important that the brands choose a digital opinion leader that has a good relationship with their followers and that know well the content that is sharing. Social networks are increasing every day and their users are more strict than ever, so it is important to keep up with the evolution so the power of the influence does not fade away.
Libri sul tema "E-Opinion leaders":
1
Landoni, Elena. Antonio Fogazzaro e I cavalieri dello spirito: Ascesa di un opinion leader tra Otto e Novecento. Genova: San Marco dei Giustiniani, 2004.
2
Crespo, Samyra. O que o brasileiro pensa do meio ambiente e do desenvolvimento sustentável: Pesquisa com lideranças = What Brazilians think about environment and sustainable development : survey with leaders. Rio de Janeiro, RJ: Instituto de Estudos Religiosos ; Brasília, DF, 2002.
Capitoli di libri sul tema "E-Opinion leaders":
1
Stefano, Brogi. "Ozio e lavoro intellettuale tra Erasmo e la République des Lettres". In Idee di lavoro e di ozio per la nostra civiltà, 471–81. Florence: Firenze University Press, 2024. http://dx.doi.org/10.36253/979-12-215-0319-7.55.
Abstract (sommario):
The idealised representation of the otium litteratum as a privileged and sheltered space for intellectual work coexists in Erasmus with the concrete immersion in the frenetic activity of the new publishing industry and the bitter disputes it produces. Faced with the repressive action of the great political and religious institutions of the age of confessionalisation, intellectuals of early modern age sometimes took refuge in a private or restricted space. From the end of the 17th century onwards, some of them redefine their role thanks to the expansion of the publishing market and the transformations of the 'République des Lettres': taking on the function of opinion leaders who spread new scientific and religious, ethical and political paradigms, these intellectuals effectively pave the way for the Enlightenment age.
2
Vollero, Agostino, Alfonso Siano e Domenico Sardanelli. "Opinion Leaders Go Online". In Advances in E-Business Research, 145–66. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9921-2.ch008.
Abstract (sommario):
“Social influence” in innovative e-retailing environments increasingly seems to have an important impact on online buying behavior. This chapter addresses this issue, focusing on the role of online opinion leaders. The opinion leadership construct has been associated with innovative behavior as well as with the early adoption of electronic shopping technologies. Despite these assumptions, little is known about online opinion leaders and their characteristics in e-retailing environments. The aim of the chapter is twofold: to identify the main features of opinion leaders in digital contexts and, by means of an exploratory empirical study, to analyse whether they have an impact on the purchase decisions of high involvement products, by explaining from where opinion leaders derive their skills.
3
Szmigin, Isabelle, e Maria Piacentini. "Groups, Social Processes, and Communications". In Consumer Behaviour. Oxford University Press, 2022. http://dx.doi.org/10.1093/hebz/9780198862567.003.0013.
Abstract (sommario):
This chapter assesses groups, social processes, and communications. It begins by defining the reference group concept and describing the types of reference groups and how these influence consumers and their consumption behaviour. The chapter then explains the processes of reference group influence, including the mechanisms of group influence, and how group norms influence conformity. Opinion leaders and expert influentials are then discussed before the chapter considers the importance of social power and social connectedness, and how we communicate within and across groups, both face-to-face and in electronic environments via word of mouth (WOM) and e-word of mouth (eWOM). Finally, the chapter identifies the role of the family in shaping consumption before analysing the nature of social class structures and their impact on consumption behaviour.
4
Witte, James, e Philip E. N. Howard. "The Future of Polling: Relational Inference and the Development of Internet Survey Instruments". In Navigating Public Opinio, 272–89. Oxford University PressNew York, NY, 2002. http://dx.doi.org/10.1093/oso/9780195149333.003.0016.
Abstract (sommario):
Abstract New media technologies have generated much excitement about ways of improving communication between leaders and citizens. During the last election cycle, pundits announced the arrival of electronic democracy-a political environment in which public deliberation and the measurement of public opinion would be facilitated by multimedia technologies like the Internet. Along with electronic town halls and e-mail listservs, Internet surveys and polls have been hailed as new ways of conducting and measuring public deliberation. For many practitioners, these innovations are akin to those that replaced the magnifying glass with the microscope in the biologist’s lab. Most of the major survey houses have recast themselves as interactive, multimedia polling agents with the ability to employ a widening range of stimuli to help elicit responses from subjects.
5
Tamte, Roger R. "Critics and Defenders". In Walter Camp and the Creation of American Football, 175–80. University of Illinois Press, 2018. http://dx.doi.org/10.5622/illinois/9780252041617.003.0031.
Abstract (sommario):
Some American opinion leaders such as E. L. Godkin, editor of the Nation and the New York Evening Post, attack American football in 1893 as “brutal.” Later that year, a committee chaired by Camp sends questionnaires asking former American football players about their injury experience and other effects of playing football. Out of nearly one thousand replies, the vast majority report no significant permanent injury and were glad they had played. A medical doctor responsible for caring for Harvard’s varsity and intramural players reports his experience and data in a leading medical journal; he favors continuing football but advocates players have a physical exam before competing. A leading college president, Francis Walker of MIT, gives a major talk in which he defends college sports, including football, and says he believes most college presidents see good in them.
6
Critchlow, Donald T. "Moving Forward Quietly Family Planning in the Johnson Administration". In Intended Consequences, 50–84. Oxford University PressNew York, NY, 1999. http://dx.doi.org/10.1093/oso/9780195046571.003.0003.
Abstract (sommario):
Abstract “‘f7ollowmg John F. Kennedy’s assassination, Lyndon Bames Johnson £ launched the Great Society to eliminate poverty m the United States. Family plannmg became integral to his War on Poverty. Because Johnson feared a political backlash from Roman Catholics and Afncan-Amencans, his administration quietly pursued a policy of funding family planning programs through existing federal agencies. Congress proved much more willing to press ahead on family planning legislation, even without \Vhite House approval. Understanding the political situation, the population lobby worked actively to educate the nation about the threat of overpopulation, while cultivating liberal opinion within the Catholic Church. At the same time, leaders of the population movement undertook an extensive lobbymg campaign to expand federal family planning programs as a means of reducing welfare costs and the number of out-of-wedlock births among the poor. In 1967 Congress enacted the first e>.l)licit family plannmg legislation through the Social Security amendments that mandated specific federal expenditures for family planning. This legislation went generally unnoticed, however, when Congress became caught up in an acrimonious debate over welfare reform also embodied in the Social Security legislation. By the time Johnson left office in 1968, a policy revolution in federal family planning had occurred, setting the stage for the further expansion of family planning programs under Richard Nixon.
7
Collins, Nathalie, e Jamie Murphy. "Segmenting Fan Communities". In Advances in Marketing, Customer Relationship Management, and E-Services, 1–17. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3220-0.ch001.
Abstract (sommario):
Extending decades of marketing and psychological research, industry and academic circles attempt to label brand community behaviours, borrowing analogies from subcultures such as religion (evangelists), slang (mavens, haters), technology and science fiction (fanboys), and other sciences (alpha, opinion leaders). Although sometimes used as generic terms, upon examination via an integrative literature review, these and other such commonly used fandom and brand community member labels, can define the spectrum of brand fandom in a specific way—through narrative, metaphor and cross-cultural labelling. Such labelling is happening already; this chapter parses out the meaning of one label from another into a proposed folk taxonomy, or classification system developed by those steeped in the culture. This segmentation enables theoretical research into specific fan types and possible opinion leaders, along with industry recommendations for approaching each segment based on the behavioural characteristic inherent in both the historic and common usage of the word.
8
Singh, Neetu. "Consumers' Choice Behavior Towards Sustainable Fashion Based on Social Media Influence". In Advances in Marketing, Customer Relationship Management, and E-Services, 1–25. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-3049-4.ch001.
Abstract (sommario):
Social media is now a marketing platform effectively utilizing influencer marketing to connect with the target consumers. The young Generation Z consumer is extremely active on social media attracted by the lure of influencers, opinion leaders, and active creators, and they utilize social media to gain knowledge about their brands. Fashion brands nowadays have been trying to meet the consumer demand for sustainable products by utilizing social media and influencer marketing to develop, advertise, and showcase corporate social responsibility (CSR) around green sustainable fashion products. The consumer seeks cognitive information from their social media experience, fulfilling aesthetic and entertainment gratification, received through appealing images, social media videos, stories, influencer content, and interaction enabling information gathering, entertainment, and allowing consumers to transform their knowledge into intent by purchasing green, sustainable fashion brands.
9
Akbıyık, Adem, e Naciye Güliz Uğur. "Fundamentals of Electronic Word of Mouth". In Exploring the Power of Electronic Word-of-Mouth in the Services Industry, 1–17. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-8575-6.ch001.
Abstract (sommario):
The assistance of advancing information technology leads consumers to freely share their experiences and positive or negative opinions on consumer-generated media (CGM) platforms, including various forms of online communications such as customer review sites, blogs, social network sites, and discussion forums. This new electronic form of traditional word of mouth (e-WOM) is becoming increasingly powerful for its creation and worldwide propagation of consumer comments. Such comments are valued as trustworthy by potential customers. This chapter adopts a descriptive approach to present fundamental research on the framework and the theoretical perspective of e-WOM and provides valuable insight to practitioners.
10
Freedman, Lawrence. "Removing Castro". In Kennedy’s Wars, 123–28. Oxford University PressNew York, NY, 2000. http://dx.doi.org/10.1093/oso/9780195134537.003.0014.
Abstract (sommario):
Abstract Tiie cugan revolution of late 1958, when Fidd Castro marched into Havana and overthrew the old dictator Fulgcncio Ilatista, was a curiosity. Castro’s alkgiann:s at the time were by no nu:ans clear: his later claim to long-standing .i\farxist-Lcninist sympathies was n:trospcctivc. He had come to power as the only available leader of a broadly based coalition, having received some support rrom liberal opinion in the United States. 1 lowever, this support dispersed as Castro dashed with U.S. economic interests and showed no interest in elections. 1t was reared that Cuba would ffigger similar uprisings throughout the Americas and so e.,tend Soviet influence. As l,atin America was the United States’ narnral sphere of influence, any communist foothold :ippcarcd :ls Ml :iffront. \\1icn the foothold w:is Cuh:i. so dose to the coast of Floricb, :md perso1ulized hy such <l charismatic and homhastic figure :ls Fidel. the :iffront w:is all the g-rc:iter.
Atti di convegni sul tema "E-Opinion leaders":
1
Zhang, Susan, Jun Shen e Jun Yan. "Novel E-Learning Experience and Perceptions with Impacts from Educational Key Opinion Leaders". In 2023 IEEE Frontiers in Education Conference (FIE). IEEE, 2023. http://dx.doi.org/10.1109/fie58773.2023.10342959.
2
Sharma, RRK, e Anjali Sharma. "Values and Personality Types of Market Mavens and Opinion Leaders in the E-World". In 1st Indian International Conference on Industrial Engineering and Operations Management. Michigan, USA: IEOM Society International, 2021. http://dx.doi.org/10.46254/in01.20210005.
3
Jiang, Jianhong, e Li Wang. "A study of the influence of different opinion leaders on the evolution of followers' views in social e-commerce networks". In 2021 20th International Symposium on Distributed Computing and Applications for Business Engineering and Science (DCABES). IEEE, 2021. http://dx.doi.org/10.1109/dcabes52998.2021.00019.
4
Zhang, Susan, Jun Shen e Jun Yan. "E-learning Meets Educational Key Opinion Leaders (Edu-KOLs): A Close-Up Look on Exuberant Platforms and Their Success Ingredients". In The Asian Conference on Education 2022. The International Academic Forum(IAFOR), 2023. http://dx.doi.org/10.22492/issn.2186-5892.2023.3.
5
Haron, Hazliza, Erny Hayati Johar e Zarifah Fadilah Ramli. "Online opinion leaders and their influence on purchase intentions". In 2016 IEEE Conference on e-Learning, e-Management and e-Services (IC3e). IEEE, 2016. http://dx.doi.org/10.1109/ic3e.2016.8009059.
6
Ren, Bojuan, e Jie Zhou. "The influence of opinion leaders and the type of posted information on the following behavior of Weibo users". In ICSLT 2023: 2023 9th International Conference on e-Society, e-Learning and e-Technologies. New York, NY, USA: ACM, 2023. http://dx.doi.org/10.1145/3613944.3613958.
7
WANG, YUAN, CHU HUANG e BING-XUE HAN. "ANCHOR OPINION LEADER TRAITS, USER ENGAGEMENT AND BUYING BEHAVIOR—AN EMPIRICAL CASE IN A NEW SCENARIO". In 2021 International Conference on Management, Economics, Business and Information Technology. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtem/mebit2021/35641.
Abstract (sommario):
In the emerging marketing scenario of e-commerce live broadcast, there are few studies on anchor-user interactions. By using all the data of the salesmen who introduces the merchandise to the audience through the camera on Taobao website in China in February 2021, a model with user engagement as a mediating variable was constructed to investigate the relationship between anchor opinion leader traits and user purchase behavior. The results show that anchor opinion leader traits positively influence users' purchasing behavior. User engagement plays a fully mediating role in this mechanism. The findings of this paper serve as a guide for the e-commerce industry to better cultivate and select anchors.
8
Lv, Junjie, Siyu Zheng, Ruyu Yang e Wenjing Yao. "MODELING and simulation of live streaming e-commerce information dissemination considering opinion leader in social networks". In International Conference on Cyber Security, Artificial Intelligence, and Digital Economy (CSAIDE 2023), a cura di Pavel Loskot e Shaozhang Niu. SPIE, 2023. http://dx.doi.org/10.1117/12.2681661.
Rapporti di organizzazioni sul tema "E-Opinion leaders":
1
Adegoke, Damilola, Natasha Chilambo, Adeoti Dipeolu, Ibrahim Machina, Ade Obafemi-Olopade e Dolapo Yusuf. Public discourses and Engagement on Governance of Covid-19 in Ekiti State, Nigeria. African Leadership Center, King's College London, dicembre 2021. http://dx.doi.org/10.47697/lab.202101.
Abstract (sommario):
Numerous studies have emerged so far on Covid-19 (SARS-CoV-2) across different disciplines. There is virtually no facet of human experience and relationships that have not been studied. In Nigeria, these studies include knowledge and attitude, risk perception, public perception of Covid-19 management, e-learning, palliatives, precautionary behaviours etc.,, Studies have also been carried out on public framing of Covid-19 discourses in Nigeria; these have explored both offline and online messaging and issues from the perspectives of citizens towards government’s policy responses such as palliative distributions, social distancing and lockdown. The investigators of these thematic concerns deployed different methodological tools in their studies. These tools include policy evaluations, content analysis, sentiment analysis, discourse analysis, survey questionnaires, focus group discussions, in depth-interviews as well as machine learning., These studies nearly always focus on the national government policy response, with little or no focus on the constituent states. In many of the studies, the researchers work with newspaper articles for analysis of public opinions while others use social media generated contents such as tweets) as sources for analysis of sentiments and opinions. Although there are others who rely on the use of survey questionnaires and other tools outlined above; the limitations of these approaches necessitated the research plan adopted by this study. Most of the social media users in Nigeria are domiciled in cities and their demography comprises the middle class (socio-economic) who are more likely to be literate with access to internet technologies. Hence, the opinions of a majority of the population who are most likely rural dwellers with limited access to internet technologies are very often excluded. This is not in any way to disparage social media content analysis findings; because the opinions expressed by opinion leaders usually represent the larger subset of opinions prevalent in the society. Analysing public perception using questionnaires is also fraught with its challenges, as well as reliance on newspaper articles. A lot of the newspapers and news media organisations in Nigeria are politically hinged; some of them have active politicians and their associates as their proprietors. Getting unbiased opinions from these sources might be difficult. The news articles are also most likely to reflect and amplify official positions through press releases and interviews which usually privilege elite actors. These gaps motivated this collaboration between Ekiti State Government and the African Leadership Centre at King’s College London to embark on research that will primarily assess public perceptions of government leadership response to Covid-19 in Ekiti State. The timeframe of the study covers the first phase of the pandemic in Ekiti State (March/April to August 2020).