Articoli di riviste sul tema "Craig Owens"

Résumé Il y a vingt ans, l'historien de l'art américain Craig Owens publiait en deux parties une étude visant à réhabiliter l'allégorie dans un contexte postmoderniste. Cette étude est devenue depuis un passage obligé de toute réflexion sur ce mode. S'inspirant très largement d'un texte de Walter Benjamin consacré au drame baroque allemand, Owens soutenait entre autres que l'allégorie est résolument tournée vers le passé avec, pour figures caractéristiques, la ruine isolée et la mélancolie et que sa structure spécifique peut se concevoir comme le « supplément » derridien. S'appuyant sur deux séries de photographies allégoriques contemporaines, le présent article cherche à replacer certaines des thèses d'Owens dans un cadre sémiotique peircien en s'intéressant tout particulièrement à sa tentative de caractériser le mode par son contenu et à la thèse du passéisme mélancolique qui lui serait spécifique.

Abstract The now-longstanding academic revival of allegory, as well as its import as a perennial buzzword of contemporary art criticism, owes much to a group of essays published in the journal October in the early 1980s. Authors Craig Owens and Benjamin Buchloh, in turn, drew a bloodline to the ideas of allegory that occupied Walter Benjamin throughout his literary career. However, whereas Benjamin saw allegory as the expression of a radical, indeed messianic, view of political possibility, the October writers found in allegory a counter-paradigm against Modernism that would resist the latter's totalizing tendencies by pursing its own deconstructive fate of “lack of transcendence.” In the following essay, I trace the source of this discrepancy to the crucial theological underpinnings of Benjamin's concept of allegory, without which the allegorical forms - appropriation and montage - produce not miraculous flashes of unmediated recognition but the permanent impossibility of communication.

Abstract Gail Day’s Dialectical Passions not only traces the trajectories of leading New Left critics of art and architecture – T.J. Clark, Manfredo Tafuri, Massimo Cacciari, Craig Owens, Fredric Jameson and Hal Foster – it also provides a meditation on the problem of negation and the experience of defeat. This review retraces Day’s arguments, reflecting on her recovery and re-interrogation of negation and dialectics in postwar art theory. In particular, it aims to critically assess her stress on the ‘negative thought’ of Tafuri and Cacciari and the possibilities of reactivating a thought of negativity in the contemporary moment.

L’article analyse la série vidéo de Bill Viola intitulée The Passions en s’appuyant sur les concepts de déjà-vu, d’allégorie ainsi que sur ce qu’Aby Warburg nomme Pathosformel. Dans un premier temps est examinée la différence entre le travail de Viola et le contexte du post-modernisme tel que l’ont présenté les historiens d’art Craig Owens et Benjamin Buchloh dans les années 1980 : la tension inhérente entre les approches critiques et sentimentales dans l’œuvre de l’artiste y est analysée. Ensuite, la notion de Pathosformel et la définition de l’allégorie selon Warburg permettent de montrer la spécificité du travail de Viola, écartelé entre la reprise consciente et intellectualisée des tableaux de grands maîtres et la volonté émotionnelle de faire resurgir l’atmosphère du passé.

Este texto investiga a obra O Ruído, realizada por mim em 2016, a partir das relações entre matéria, memória, alegoria e entropia. O presente artigo se propõe a abordar as características ambientais da obra em relação ao local onde foi instalado no intuito de compreender um sentido de apropriação de signos de cultura em uma articulação que se desdobre pelos movimentos do tempo em situação de entropia a partir da matéria escultórica. Para tal, trabalho com o auxílio da artista Brígida Baltar e com o artista Robert Smithson. Essa discussão envolve ainda um diálogo com o teórico Craig Owens, no que tange a alegoria e com o crítico Nelsson Brissac Peixoto e sua discussão sobre entropia, bem como o filósofo Henri Bergson em suas concepções de tempo e memória.

Escales (1923) is a book of short stories by César Vallejo that has scarcely been studied by specialized critics. The present hermeneutic research is focused on explaining how allegory is configured through paratextual elements such as the title, the subheadings and the epigraph. I focus on these components because, through studying previous critical examinations, I have noticed that these elements are the least analysed, in contrast to the attention that has been paid to the characters and the strictly narrative components. The interest aroused by the analysis and interpretation of these elements is based on the fact that they are figures that encode, in their allegorical materiality, Vallejo’s proposal for the search for a language that may channel the shock of the experience of imprisonment – a language that is also put forward as a form of resistance to injustice. The theoretical explanation of the components and functions of the paratext is guided by Gérard Genette, and, for the formal and conceptual precisions of allegory, I follow the reflections of Walter Benjamin, Jürgen Habermas, Tzvetan Todorov, Paul de Man and Craig Owens.

The article discusses the theoretical background of some postmodern art practices of appropriation. In the writings of art critics' like Douglas Crimp, Craig Owens, or Rosalind Krauss, as well as in some artists' statements (Peter Halley, Sherrie Levine), there was a strong repudiation of the so-called "modern" concepts of originality, immediacy of meaning or authorship. As a result of the influence of poststructuralist theories, such concepts of modern art as the idea of original expressivity of medium and form, together with the search to go beyond conventional codes, were replaced by ideas of intertextuality, iterability, there is no way to go beyond conventional codes of communication resulted in turning towards another strategy, i.c. a play with the code. In the works of some theoretically informed postmodern artists' this criticism towards the "utopian" ideas of modern art assumed the form of pastiche and appropriation of celebrated works of modern art, so that the fact of cultural mediation in our reading of artworks was comming well apparent. The modern concept of "pure visuality" was replaced by textual attitudes and the concept of allegory which was drawn from Walter Benjamin. However, thinking about visual works in terms of textuality only may be a too narrow view. Textual categories seem to suit well those works which came under the strong influence of conventionalist theories, but it may be claimed that images put a demand for a more complex and specific theoretical attitude, like for example one proposed by Barthes in his text "The Third Meaning".

The article is an extensive analysis of the postmodern phenomenon of appropriation art in its practical and theoretical context. It focuses on the historical period of the late 1970s and 1980s and the New York Scene of American artists, collectively called the Pictures Generation. It was a moment when artistic practice merged with an insightful critical refl ection inspired by diverse sources such as Walter Benjamin’s theory of allegory, Roland Barthes’s analysis of myth and the idea of „the death of the author” as well as Jacques Derrida’s deconstruction. In the fi rst part of the article I analyze the photographic work of four major female artists – Sherrie Levine, Louise Lawler, Cindy Sherman and Barbara Kruger – in terms of the strategies of appropriation they employed. It sets ground for the second part of the article – a detailed „anatomy” of critical discourse and theoretical and historical premises for the emergence or appropriation art with a special focus on the allegory and allegorical procedures discussed in seminal articles by Craig Owens and Benjamin H. Buchloh. It also highlights the relationship between appropriation and the Barthesian understanding of the myth. In the third part I discuss critical reconsiderations of appropriation in terms of subjectivity and its political value. The fi nal section consists of analyses of selected works of appropriation, deconstructing „American myth” in order to demonstrate the above-mentioned political/critical dimension of appropriation. In conclusion, I propose to think about postmodern appropriation not only as an important phenomenon of the past but a still operative, even if at times aporetic, project which sets major coordinates for contemporary art.

Abstract People with metastatic breast cancer face barriers to finding information and support Background FORCE, a national nonprofit organization developed a health communication tool to help patients assess research relevance, key findings, and the quality of media reporting on cancer to support informed and shared health decision-making. People with metastatic breast cancer (mBC) are a priority population. Methods The organization conducted a survey about awareness of and access to breast cancer information and supportive services for people living with metastatic breast cancer. The organization promoted the survey through e-mail and social media, and a network of partner organizations that serve the metastatic breast cancer community. The survey invited respondents to volunteer to participate in focus groups and a follow-up survey in order to support efforts to serve this priority population. Results and Conclusions While interest in clinical trials was high, many users reported that thy do not know how to find an appropriate clinical trial. A majority of the 335 respondents were interested in information about clinical trials, treatment side effects, research findings, long-term health issues, diet/exercise, fatigue, and emotional health. Three quarters of the respondents indicated that they had never participated in a clinical trial, 67% indicated they would be interested in participating in the future, and about 40% indicated they did not know how to find a clinical trial recruiting people with metastatic breast cancer. Approximately one-third of participants were unable to obtain referrals to services they sought. Other barriers to services included lack of insurance coverage, lack of availability, and the COVID-19 public health emergency. Focus group responses indicate that women with mBC find the health communication tool to be useful, and appropriate in language, images, and tone. Results indicate that women with mBC are interested in finding information about clinical trials and other topics related to treatment side effects and quality of life. FORCE and partners are incorporating these results into tailored online resources to meet the needs of the mBC community. Citation Format: Robin H. Pugh-Yi, Piri Welcsh, Kelly Owens, Diane Rose, Erica Kuhn, Craig T. Dearfield, Susan Friedman. People with metastatic breast cancer face barriers to finding information and support [abstract]. In: Proceedings of the 2022 San Antonio Breast Cancer Symposium; 2022 Dec 6-10; San Antonio, TX. Philadelphia (PA): AACR; Cancer Res 2023;83(5 Suppl):Abstract nr P6-05-60.

In 1823 Robert Owen arrived in Dublin to give a series of lectures setting out how a ‘New View of Society’ might be made manifest in Ireland. At the heart of Owen’s vision was the establishment of a series of co-operative, self-sustaining communities that would at once take people out of poverty while shaping their moral character. Owen’s visit would have been unremarkable if not for the fact that ten years later, a landlord called John Vandeleur reorganised his estate into a co-operative colony: Ralahine co-operative society, an Owenite commune where tenant farmers effectively become co‑partners in the estate’s management. Even though two years later the society collapsed, the legacy and memory of Ralahine exerted a hold over the imaginations of an assortment of land reformers, nationalists, and co-operators in Ireland. This article shows how a failed experiment in co-operative community building created an influential resource of co-operative knowledge that shaped political imaginaries and inspired alternative visions of property ownership in response to crises occurring in the second half of the nineteenth century. In particular, the work of Owenites involved in Ralahine, such as Craig and William Pare, is examined to locate the enduring historical relevance of the Irish Owenite commune.

Background:The development of new therapies to treat symptomatic osteoarthritis (OA) often requires targeting patient subgroups such as mild and/or moderate and/or severe. Multiple assessments for pain are used in clinical and research settings, yet to quantify patient burden with increasing pain severity it is important to understand the potential variability in outcomes based on definitions of severity used1.Objectives:The objective of this study was to examine studies in the published literature that report the burden of OA pain by severity to assess similarities and/or differences across study methodologies and outcomes.Methods:A targeted literature review of PubMed and Google Scholar was conducted January 2021 and included search terms: osteoarthritis, severity, United States (US), burden, quality of life, medication/treatment, and healthcare resource utilization. The search was limited to the English language, full-text articles, and no restriction on publication date. Results included a recent study of the burden of symptomatic OA pain respondents by severity level in the US2,3. Over 100 publication titles were reviewed. Comparison of findings was descriptive in nature.Results:Nine publications were identified representing 7 unique studies, 6 being patient and/or healthcare provider surveys. Two studies focused on OA severity: the remaining 5 stratified patients by pain severity, and all but 2 of the 5 identified and confirmed pain as OA-related. Pain measures included numeric rating scales (generic 0-10, Western Ontario and McMaster Universities Arthritis Index [WOMAC] NRS 3.1), visual analog scales (generic 0-100, Short-Form McGill Pain Questionnaire Visual Analog Scale [SF-MPQ-VAS]) or Pain Interference with Activities (PIA) scale derived from the 12-Item Short Form Health Survey [SF-12v2] developed for the Medical Outcomes Study, with recall periods varying from 48 hours to 7 days to 4 weeks. Only one study exclusively assessed symptomatic patients only i.e., patients with pain scores of 0 were excluded; the remainder compared cohorts of no/mild pain with increasing severity cohorts. Four of the 7 studies examined pairwise differences among mild, moderate, and severe patients (1 study vs. a non-OA cohort); 2 compared no/mild vs. moderate-to-severe OA pain and 1 study compared mild to moderate-to-severe OA pain. For most outcomes examined like clinical comorbidities, quality of life, and healthcare resource utilization, increasing burden was observed with increasing OA and/or pain severity despite study variability.Conclusion:Pain severity levels represent an important and distinguishing factor that contributes to health outcomes in OA patients in the US. Considerable heterogeneity across studies may impact how OA pain is defined, perceived by patients, and treated. Selecting appropriate OA pain severity assessments, including cut-points, may contribute to the successful monitoring of outcomes or comparisons of therapies to manage symptomatic OA pain, especially those that target specific pain severity subgroups.References:[1]Hawker GA, Mian S, Kendzerska T et al. Arthritis Care and Research. 2011; 63(11):S240-S252.[2]Schepman P, Robinson RL, Thakkar S, et al. International Society of Pharmacoeconomics and Outcomes Research (ISPOR) Virtual Annual Meeting; May 2020.[3]Schepman P, Thakkar S, Robinson RL, et al. PAINWeek 2020 Virtual Meeting; September 2020.Disclosure of Interests:Alesia Sadosky Shareholder of: Own stock in Pfizer Inc, Consultant of: I am an employee with the consulting firm Apperture Health, Employee of: I am retired from Pfizer Inc, Patricia Schepman Shareholder of: Owns shares in Pfizer Inc, Employee of: Employee of Pfizer Inc, Sheena Thakkar Shareholder of: Owns shares of Pfizer Inc, Employee of: Employee of Pfizer Inc, Rebecca Robinson Shareholder of: Owns shares of Eli Lilly and Company, Employee of: Employee of Eli Lilly and Company, Craig Beck Shareholder of: Owns shares of Pfizer Inc, Employee of: Employee of Pfizer Inc

The following article has been retracted by the Editor and publishers of Psychological Science at the request of the lead author, Lawrence J. Sanna: Sanna, L. J., Chang, E. C., Parks, C. D., & Kennedy, L. A. (2009). Construing collective concerns: Increasing cooperation by broadening construals in social dilemmas. Psychological Science, 20, 1319–1321. doi:10.1111/j.1467-9280.2009.02458.x In a letter to the Editor (Eric Eich), Dr. Sanna wrote: The data reported in this article are invalid and should not be considered part of the scientific literature. The responsibility for this problem rests solely with the first author, Lawrence J. Sanna. Coauthors Edward C. Chang, Craig D. Parks, and Lindsay A. Kennedy are in no way responsible for this problem. In response, the Editor noted that Psychological Science follows the retraction guidelines developed by the Committee on Publication Ethics (COPE). Dr. Sanna was urged to follow these guidelines carefully in drafting a retraction notice, particularly with respect to stating the reasons for the retraction, to distinguish misconduct from honest error. To assist Dr. Sanna with this task, the Editor provided Dr. Sanna with a copy of the COPE guidelines ( http://publicationethics.org/resources/guidelines ) and a link to a retraction notice that was published in Psychological Science last year. This notice was considered a "model" by Retraction Watch, and Dr. Sanna was advised that, in keeping with this notice, he "must specify clearly the reasons for the retraction in such language that all of your coauthors agree to it." While awaiting Dr. Sanna's reply, the Editor sought to contact Dr. Sanna's three coauthors. Although one coauthor was aware of Dr. Sanna's request to retract the 2009 Psychological Science article, the other two were not. All of the coauthors have agreed to retraction of the article, and each has received a copy of this notice. Dr. Sanna replied by noting with regret that "research errors" have made it necessary for him to request retraction. The letter concluded with the following: "At the direction of legal counsel, I am unable to say anything further than that contained in my previous letter at this time." Because it is unclear when, if ever, details on these research errors will be forthcoming, the Editor owes it to the journal's readership to retract the article now, even though this notice does not reflect COPE guidelines or journal policy.

Abstract Introduction: Immune checkpoint blockade (ICB) has clinical activity in triple negative breast cancer (TNBC) but is less effective in the ER+HER2- signature, where there is a cold immune microenvironment (IM) and regulatory T cells (Tregs) may suppress effector T cells. Agents that activate the IM by turning cold tumors hot may support ICB. The biguanides hexyl-benzyl-biguanide (HBB) and its bioisostere hexyl-(cuban-1-yl-methyl)-biguanide (HCB) are candidate agents to activate the IM because they potently inhibit biosynthesis of immunosuppressive epoxyeicosatrienoic acids (EETs) and EET-driven oxidative phosphorylation (OXPHOS), while blocking N-glycosylation of immune checkpoint (IC) proteins. We hypothesized that reversal of hypoxia by biguanides in the ovarian dependent ER+HER2- STAT1 KO SSM2ucd mouse mammary carcinoma (MC) model would suppress Tregs and promote effector T cells in the tumor IM. While the SSM2ucd model did not express immune checkpoint protein PD-L1 (B7-H1), it did express related IC proteins B7-H3 and B7-H4. We hypothesized that by inhibiting OXPHOS and reducing N-glycosylation of immune checkpoint proteins, HBB and HCB may promote efficacy of ICB. We chose the SSM2ucd model to test impact of HCB on the ER+ MC IM. Results: SSM2ucd cells exhibited longer tumor latency (60 days) than the basal 4T1 (10 days) and 67NR (20 days) mouse MC models. SSM2ucd tumor reimplantation shortened latency by more than half, to 20 days. Immunohistochemistry showed that B7-H3 and B7-H4 protein levels were 1.2 (P=0.001) and 1.3-fold (P=0.04) higher in reimplanted tumors vs. control. In SSM2ucd cells, HCB inhibited N-glycosylation of B7-H3 (P=0.01) by 35% and B7-H4 (P=0.02) by 45% and suppressed TGFβ induction of B7-H3 by 21% (P=0.02) and B7-H4 by 79% (P=0.001) at 24 hours, while 14,15-EET promoted N-glycosylation of B7-H3 (1.2-fold; P=0.03) and B7-H4 (1.3-fold; P=0.04) at 4 hours. Effects of HBB and HCB on anti-CD3 and anti-CD28 stimulated mouse splenocytes were assayed. The proliferative effects of HBB on CD4+ and CD8+ cells peaked at 12 uM (p<0.001) and for HCB at 6.25 uM (p<0.001). Tregs decreased with HCB at a threshold of 12 uM (p <0.001) and with HBB at 25 uM (P < 0.001) while 14,15-EET increased Tregs (1.2 fold; P=0.02) and suppressed the CD8+:Treg ratio (0.79; P=0.02). In the SSM2ucd mammary allograft model, although HCB 12mg/kg daily did not inhibit tumor growth, it reduced intratumoral hypoxia by 20% (P=0.01), increased CD8+ TIL by 4.4-fold (P=0.04), decreased Treg:CD4+ TIL ratio by 76% (P=0.02), and decreased Treg:CD8+ TIL ratio by 88% (P=0.01) relative to control. Conclusion: B7-H3 and B7-H4 expression inversely correlated with latency of ER+ MC and may represent targets for immune checkpoint antibodies and their drug conjugates. HCB, an inhibitor of OXPHOS and EET biosynthesis, reduced intratumoral hypoxia, increased CD8+ TIL and reduced the Treg:CD8+ ratio, potentially supporting ICB therapy of ER+ MC by turning cold tumors hot. Supported by CDMRP BCRP Grant BC180596, Award Number W81XWH-19-1-0099 Citation Format: Zhijun Guo, Jianxun Lei, Hrishi Venkatesh, David Owen, Adam Bass, Christine Cannon, Joshua McCarra, Brenda Koniar, Craig Flory, Beverly Norris, Robert J. Schumacher, Swaathi Jayaraman, John Hawse, Emmanuel S. Antonarakis, Emanuel F. Petricoin, Julia Wulfkuhle, Robert D. Cardiff, Elizabeth A. Ambrose, Gunda I. Georg, Kaylee L. Schwertfeger, Michael A. Farrar, Brad St. Croix, Matthew P. Goetz, David A. Potter. Hexyl-(cuban-1-yl-methyl)-biguanide (HCB) suppresses N-glycosylation of immune checkpoint proteins B7-H3 and B7-H4, reverses tumor hypoxia, decreases intratumoral regulatory T cells, and increases intratumoral CD8+ T cells in the ovarian dependent ER+HER2- SSM2ucd mammary cancer allograft model [abstract]. In: Proceedings of the American Association for Cancer Research Annual Meeting 2023; Part 2 (Clinical Trials and Late-Breaking Research); 2023 Apr 14-19; Orlando, FL. Philadelphia (PA): AACR; Cancer Res 2023;83(8_Suppl):Abstract nr LB102.

The paper presents research findings with 56 Roma children from Macedonia and Serbia between the ages of 3-6 years. The children’s knowledge of Romani as their mother tongue was assessed with a specially designed test. The test measures the children’s comprehension and production of different types of grammatical knowledge such as wh–questions, wh-complements, passive verbs, possessives, tense, aspect, the ability of the children to learn new nouns and new adjectives, and repetition of sentences. In addition, two pictured narratives about Theory of Mind were given to the children. The hypothesis of the authors was that knowledge of the complex grammatical categories by children will help them to understand better the Theory of Mind stories. The results show that Roma children by the age of 5 know most of the grammatical categories in their mother tongue and most of them understand Theory of Mind. References Bakalar, P. (2004). The IQ of Gypsies in Central Europe. 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Journal of Experimental Child Psychology 132, 14-31 Pearson, B. Z., Jackson, J. E., & Wu, H. (2014). Seeking a valid gold standard for an innovative dialect-neutral language test. Journal of Speech-Language and Hearing Research. 57(2). 495-508. Reger, Z. (1999). Teasing in the linguistic socialization of Gypsy children in Hungary. Acta Linguistica Hungarica, 46, 289-315. Réger, Z. and Berko-Gleason, J. (1991). Romāni Child-Directed Speech and Children's Language among Gypsies in Hungary Language in Society, 20 (4), 601-617. Roeper, T & de Villiers, J.G. (2011). The acquisition path for wh-questions. In de Villiers, J.G. & Roeper, T. (Eds), Handbook of Generative Approaches to Language Acquisition. Springer. Seymour, H., Roeper, T. & de Villiers, J. (2005). The DELV-NR. (Norm-referenced version) The Diagnostic Evaluation of Language Variation. The Psychological Corporation, San Antonio. Schulz, P. & Roeper, T. (2011). Acquisition of exhaustively in wh-questions: a semantic dimensions of SLI. Lingua, 121(3), 383-407. Stokes, S. F., Wong, A. M-Y., Fletcher, P., & Leonard, L. B. (2006). Nonword repetition and sentence repetition as clinical markers of SLI: The case of Cantonese. Journal of Speech, Language and Hearing Research, 49(2), 219-236. Vassilev, R. (2004). The Roma of Bulgaria: A Pariah Minority. The Global Review of Ethnopolitics, 3 (2), 40-51. Wellman, H.M., Cross, D., & Watson, J. (2001). Meta-analysis of theory-of-mind development: The truth about false belief. Child Development, 72, 655-684. Wimmer, H., & Perner, J. (1983). Beliefs about beliefs: Representation and constraining function of wrong beliefs in young children’s understanding of deception. Cognition, 13, 103–128.

Abstract Constraining aesthetics are central to Laura Paolini's artistic corpus, involving the relationship of her body to everyday objects in confined spaces during the time of the pandemic. Paolini creates a self-reflexive simulacrum of artistic experience of body, objects, and space through the interface of digital screens. This article seeks to elaborate how the elements of body, objects, and space in performance, video, and installation art are part of a screenic embodiment when read through the concepts of habit (Walter Benjamin), proprioception (Brian Massumi), allegory (Craig Owens), mediation (Fredric Jameson), and documentation (Amelia Jones).

This essay considers the ways in which Silvia Kolbowski's 2018 video That Monster: An Allegory addresses the psychical and political basis of Donald J. Trump's appeal in the 2016 US election. The video is crafted out of a collection of fragments from James Whale's 1935 The Bride of Frankenstein, which Kolbowski plays first with a score by Philip Glass and then in silence. This article asks how such a format might illuminate resonances between certain psychoanalytic concepts and the postmodernist discourse of allegory as exemplified in the work of Paul de Man and Craig Owens. I argue that these theoretical frameworks help us to retain an open reading of Kolbowski's allegory which shifts an interpretive focus from questions of identity to problems of repetition, refusal, and erasure.

Using Craig Owens’ argument about the repression of the discursive in modernist art, the article provides an analytical and theoretical account of the complex and changing relationship between the visual and the textual in American painting since c. 1950. The article focuses on the status of verbal inscriptions on a canvas, their function, meaning, and relation to the medium of painting. In the introductory section of the text special attention to the poststructuralist, expanded understanding of such notions as “text” and “writing” and its consequences in visual arts as well as the unresolvable dialectic of looking and reading and its theoretical implications addressed in more recent art theory. The analytical part starts with the discussion of the paradox of Pollock’s drip paintings as both the epitome of modernist autonomy and a figure of “arche-writing” (a potential script); than it focuses on more specific cases of textuality in C. Twombly’s, J. Johns’ and E. Ruscha’s works, and finally deconstructive modalities of “writing in painting” in works by Ch. Wool, G. Ligon, K. Aptekar and M. Tansey become the object of interpretation. In conclusion, it is argued that the latter artist’s work – Reader – epitomizes the differential superposition not only of painting and writing but also of the modern and the postmodern, the past, and the present experience of “reading” images. As a result, the long perspective on the process of the emergence of the textual in painting described in the article does not so much operate with the logic of binary oppositions between modernism and postmodernism or exclusion of text and its subsequent inclusion, as allows us to look at it in terms of layers of signs, always already there, coming to visibility at different historical moments.

In Genesis 1:1, we read that "In the beginning, God created the heavens and the earth". God is not only introduced to us as the source of all creation but also as the one who owns everything, according to Psalm 24: 1- 2. Further, God is unequivocally introduced to us as interested and actively involved in every detail of the creation's day-to-day being and functions. This is evident in His nature of being and existence, showed in Jeremiah 23: 23 – 24. Bartholomew and Goheen summarize this for us when they observe that "God is the source of all that is. He stands apart from all other things in the special relationship of Creator to creation (Craig, 2014)". It is this special relationship between the sheep of God and creation and, in particular, humanity that gives birth to the ‘Shepherd motif’ that runs throughout the scriptures and will be the focus of this paper. God relates with humanity as a Shepherd does to the flock or sheep. This paper seeks to underscore the development of the Shepherd motif in Scriptures as well as its Biblical and theological significance for the pastoral vocation and for the discipline of Bioethics. Aspects of missional implications of the shepherd motif in pastoral vocation and bioethics will also be discussed.

The 1900s and 1910s were a prime era for the growth and empowerment of cadet corps within Australia. Private schools in particular sought to build on a newfound spirit of nationalism following the Federation of the colonies in 1901 by harnessing enthusiasm for the nation and British Empire, and by cultivating a martial culture among their predominantly middle-class students. The principal tool harnessed in that cultivation were the school cadet corps, and the most visible symbol of those corps were their uniforms. By focussing on the cadet corps in the private schools of Sydney during this era, this article will explore the emphasis placed on cadet corps uniforms and argue that uniforms were the central element used cultivate a sense of identity and esprit de corps. When considered within the context of broader cadet corps activities, this will further demonstrate the power of uniforms as an instrument of cultural inculcation. The Federation of Australia in 1901 ushered in a new environment of national defence anxiety amongst the new nation’s middle-class citizens. The drive to Federation itself had partly been fuelled by colonial concerns regarding defence, and, in the new century, the newly federated states sought to work together to allay their combined concerns (White 114). But government policies were only one of the many ways the middle class were preparing the nation. Within the education system, middle-class private schools became a key instrument in preparing middle-class boys for their future as leaders of the nation in politics, business, and, of course, in the military. Within those schools, the cadet corps were utilised to instil core middle-class values of discipline, self-sacrifice, and responsibility in boys. As early as 1900, Sydney Grammar School authorities were proposing the resuscitation of their cadet corps following the rise in military spirit due to the Boer War (The Sydneian "Editorial", 1). The subsequent growth in both national and imperial defence-consciousness over the following years resulted in 100 boys forming a petition requesting the formation of a cadet corps in 1907 (The Sydneian "The Cadet Movement", 12). Within a year, the boys’ request was granted. With this type of enthusiasm from boys, the cadet corps increased in strength throughout the private schools of Sydney during the 1900s. Where they had already existed, they now commanded greater prestige, and where a school previously had no cadet corps, one was soon formed. In 1911, Compulsory Military Training commenced in Australia for all youths aged between 12 and 26, with a view to creating a citizens’ militia. Thus, militarism was a marked element in the new nation’s first decade. The changing nature of society during the 1900s also led to changing images of the ideal citizen, and understandably, of the ‘ideal middle-class boy’. Martin Crotty argues that in the 1900s, Australian middle-class society stressed that ‘fighting for one’s country is the peak of personal achievement and the epitome of manliness’ (9). Crotty goes on to examine the perceptions of middle-class manliness throughout the 1900s and 1910s, where masculinity was defined as the soldier serving his country, and the ‘manliest’ thing a person could do was to fight and die in war. Within this context, then, it is no surprise that private school boys welcomed the cadet system openly and were prepared to adhere to the discipline and the drill that went with it without a fuss. At St. Ignatius College, the school magazine Our Alma Mater reported in 1909 that ‘with enthusiasm on the part of the Corps, and attention to details by the officers, both commissioned and non-commissioned, the College will be in possession of a really fine corps of the future defenders of the Commonwealth’. Cadets were seen as a partial answer to middle-class fears about the defence of Australia. The cadets would provide strong, disciplined, and willing officers in an army if it was needed for the defence of country and empire. It would also make decent men of the boys, curing them of the slothful habits of modern youth. The Newington reported during the first year of Compulsory Military Training that in a year’s time we shall see a great improvement in the appearance and physique of those who have never hitherto had any instruction in the art of bodily discipline and culture. The slouch and roll so much in vogue amongst a certain class of boys will have disappeared, we hope, and a manlier, firmer walk have taken their place. (December 1911, 171) The Newington succinctly conveyed the hopes of all the private schools of Sydney, irrespective of denomination. Much has been written about the history of the cadet corps within the Australian historical literature. Craig Stockings’s The Torch and the Sword remains a seminal work in the field due to its broad focus on the general cadet movement in Australia. Beyond this, most scholarly works focus either on a specific cadet corps, specific location or region, specific theme, or on a specific period.1 However, relatively scant attention has been paid to the importance of their uniforms, and when uniforms are mentioned, it is usually only briefly and in passing. Given the centrality of the uniform to the culture and identity of the cadet corps, this is a surprising gap in the scholarship that this article seeks to address. The military uniform is ‘a relatively recent phenomenon’ (Tynan and Godson 10). While uniforms appear as far back as antiquity, their widespread adoption over the last couple of centuries is due to a convergence of social norms and technology. Towards the end of the eighteenth century, the increasing numbers of public servants meant that more civilians were uniformed whilst performing their duties (Williams-Mitchell 61). Tynan and Godson argue that ‘as state, society and nation converged towards the end of the nineteenth century uniform became part of a modern culture increasingly concerned with regulating time, space, and bodies’ (Tynan and Godson 6). The development of a regular military occurred within this space and can be seen as of part of the development of the stable nation state (Hackett 61). Standardisation of dress for large professional armies was enabled by technological developments brought about by the industrial revolution. Mass production of apparel meant that uniforms could be quickly produced and at a lower cost. In addition, the social culture of the late Victorian and early Edwardian eras in the British Empire was reflected in the material culture of their uniforms. During the First World War, military uniforms tended to be influenced by civilian fashion, while during the Second World War ‘a much more systematic approach to military uniforms could be seen’ (Craik 49). Uniforms have a psychological and social significance beyond identity. Uniforms legitimise the power of both the state and of the person wearing the uniform. The uniform seeks to overlay the image of the institution onto the person, obscuring the individual beneath. Uniforms have a power beyond just the outward appearance, they also affect us as individuals, shaping ‘how we are and how we perform our identities’ (Craik 4). This was recognised by utilitarian reformers at the turn of the twentieth century who ‘saw in the military body an efficiency that could usefully be transposed to civil society’ (Tynan and Godson 11), thereby shaping the populace’s inner as well as their outer selves (Craik 4). Further uniforms are about appearance, maintaining high standards of dress and a sense of belonging (Williams-Mitchell 111). Uniforms are instrumental in the creation of an esprit de corps (Langner 126). Being in the military is seen as more than an occupation, it is a vocation (Hackett 9), and to don a uniform communicates one’s sense of purpose. Part of this is achieved through the maintenance and correct wearing of the uniform, the discipline involved setting a moral high bar for others to measure themselves against. The use of school uniforms, particularly within the private school system, had been established by the end of the nineteenth century. While the addition of a military uniform for student cadets may at first seen incongruous, there are clear reasons why these uniforms would be appealing. Up to and during the First World War, British army officers were ‘still the preserve of young men of good social standing’ (Hackett 158), an association which no doubt appealed to schools whose remit was to prepare young men for leadership positions within society. Further, military uniforms were traditionally seen as an inherently masculine dress, with a ‘close fit between the attributes of normative masculinity as inscribed in uniform conduct and normative masculine roles and attributes’ (Craik 12-13). In Australia, wearing the cadet uniform elevated the schoolboy to a member of the Australian defence force and he was treated as such (Wise 132). As a symbol of government, the uniform endows the wearer with the authority of that same government (Langner 124). Throughout the late nineteenth and early twentieth centuries, the various cadet corps that emerged from Sydney’s private schools were formed to fulfil a variety of middle-class priorities. But by the 1900s, rhetoric had shifted to emphasise that the cadets were instilling discipline into boys and preparing youth for the defence of Australia and the British Empire. They were also used as a means to express school pride and identity. The stern militarism surrounding most of the cadet activities allowed the instructors to impress upon cadets values of discipline, duty, and sacrifice and to promote romantic illusions of warfare, and, above all, the idea that war was an adventure. Cadets were also taught that their training was preparation for war. Rifle practice, drill, skirmishes, camps, hiding behind trees and running around hills to attack the enemy from behind, using bushes as cover to sneak up on the enemy (all while in uniform) – these were the tactics of modern warfare. And cadets were left in no doubt that they would become the officers of the nation’s defence forces when needed. Throughout the conduct of all of their activities, the cadet corps uniform served as a constant visual reminder of that message. Boys generally wore variations of dark green uniforms with a slouch hat, and at times carried rifles with either blank or live ammunition, depending on their purpose. Some schools used ethnic and cultural traditions and social links in the formation of their cadet corps which was also reflected by varieties in their uniforms. For example, the cadets at Scots College were sponsored by the New South Wales Scottish Rifles (later the 30th Battalion, New South Wales Scottish) and based its uniform on that of the Rifles. It consisted of a slouch hat with a red hackle and blue and gold puggaree, a serge jacket in the Scottish tradition, and kilts from the early 1900s until all uniforms became regulated under Compulsory Military Training in 1911. From the time a boy put on his cadet uniform to the time he took it off he was treated as part of Australia’s defence force, and no longer simply a student at school. The uniform, then, became the prominent visual marker of that shifting role and identity. J. McElhone of St. Joseph’s College wrote in the school magazine in March 1911 that ‘when we don our uniforms, and are armed with rifles, we shall then commence to take a soldierly pride in ourselves’. While in uniform the boys were expected to act like soldiers, and their instructors (also in uniform) treated them much like soldiers, with high standards of drill, discipline, and order maintained. Indeed, throughout the 1900s, the cadet corps commanded as much prestige as the rugby and rowing teams. Cleanliness, discipline, and good order during public parades were met with salutations and praise. Success in competitions with other schools in shooting or tug-of-war or other cadet activities was similarly recorded with pride. As with rugby or rowing, the honour of the school was at stake, a matter reflected in Sydney Grammar’s ruminations over the re-formation of its cadet corps in 1907. One of the school’s primary concerns was the risk of losing the honour of the school by having an unsuccessful and ill-disciplined company. The Sydneian reported in August 1907 that if a new S.G.S Cadet Corps should disgrace itself in public by slovenly drill, as it certainly would, if recruited from the “wasters” and little boys, then the Trustees would be blamed for taking a hasty step without gauging the real wishes of boys and parents … . Any New Cadet Corps must maintain the fine traditions of the old one. It must be the pride of the School – our chief object of out-door interest. All sports must give way to it, rather than that the corps, once formed, should fail. By the early 1900s Newington College and the Kings School both had reputations for the quality and conduct of their cadet corps and it was this reputation that schools such as Sydney Grammar hoped to emulate with the formation of their own cadet corps. The ‘wasters’ and the ‘little boys’ were not required. The cadet corps would bring honour to the school, the nation and empire. The peak expression of this pride came in wearing their uniform for public ceremonies. For example, at St. Ignatius College, the cadet corps served as a funeral cortège for the funeral of a master, Fr. Patrick Keating, in 1913.2 The Newington cadet corps formed a Guard of Honour for the State Governor, Sir Harry Rawson, in 1905 (The Newingtonian, March 1905, 188). As the Guard of Honour the Newington College cadet corps’ duties were extended when they were required to fix bayonets in order to keep back the crowd from the main door of Sydney Town Hall where the Governor was inside (The Newingtonian, March 1905, 188). Whilst it may seem remarkable to have teenage boys keeping crowds back from the door with rifles with fixed bayonets, in the cadet corps of the 1900s this was expected when the circumstances required; the cadets were not looked upon as immature boys, but rather as responsible and disciplined soldiers, and they were thus treated accordingly. Great crowds lined Sydney’s streets to watch the Sydney private school cadet corps parade on special occasions, and, for many youth, being seen in uniform was an exciting and memorable experience. The experience of being one of the estimated eighteen thousand cadets who marched past the Governor-General, Lord Denman, on 30 March 1912 in Centennial Park, with parents, teachers, and government and military officials watching attentively would have been one of great pride (Naughtin 142). In formation at parades, the cadets were required to be in perfect order, buttons polished and shoes shining, as government and military officials inspected them and their uniforms. Boys without complete uniforms were not allowed to attend, as they would reduce the appearance of the company. Orders were given sharply by officers to fix and unfix bayonets, march in precise line, and perform specific manoeuvres, each carried out by the cadets, it was hoped, in unison. At times, the cadet corps throughout the private schools were addressed by the Inspector-General of the army, the Governor-General of Australia, or by their headmaster, each reminding them the responsibility that each one had to their cadet corps, to their school, and to their king and country. They were told that the many hours of drill required of them was teaching them the ‘very valuable and necessary lessons of life’ (The Newingtonian, December 1911, 171). They were told that to be effective soldiers they needed to be disciplined, do as they were told by their officers, and respond to orders swiftly. Thus, these cadets were learning not only the attributes of an officer, but of middle-class society in general: respect, presentation, and acceptance of the rules of society. The cadet corps uniform also helped reinforce notions of duty. Although, prior to 1911, the cadet corps were voluntary, private schools strongly urged all students to join as ‘no true Australian can fail to regard it as his duty to fit himself, as far as he is able, to be of service in the case of a call to defend his country’ (The Torch-Bearer, April 1908, 89). School magazines regularly reported on cadet activities throughout the 1900s and 1910s, including frequent references to the fine appearance. Certainly with boys practicing drill on football fields and outside class windows it must have been difficult for some of those boys who were not cadets not to notice, and be impressed by, the presence of one hundred of their fellow schoolmates carrying their rifles, in military uniform, and in perfect order. For the students who had joined the cadet corps this sense of duty became paramount. They were inundated with rhetoric praising their dedication to the cadet corps and the sacrifices they made by being a cadet. The Sydneian asked cadets to ‘consider your Corps first. It is your duty as “Soldiers of the King”’ (E.A.W. 19). The Torch-Bearer in April 1908 made a similar point: Every boy should remember that by becoming an efficient cadet he is carrying out a duty which he owes (1) to his country by rendering himself more capable of fighting in her defence. (2) to his school by helping to send out a corps that will do her as much credit as cricket and football teams and crews have done in the past. (3) to himself, by undergoing a training which will benefit him body and soul.3 Cadets absorbed this sense of duty, believing that they were honouring their school, their country, and the British Empire. Soldiers of the King they certainly believed they were, at least in the Protestant schools. The boys would be ‘toughened by a soldier’s hard training and learn to bear the pinch of sacrifice and bear it cheerfully’ (The Torch-Bearer, April 1911, 251), unlike their peers who had not joined the cadets who were regarded derisively as ‘civilians’ (The Torch-Bearer, October, 1908, 50). Thus, in an era of growing nationalism and militarism, the cadet corps of the private schools of Sydney grew as a symbol of middle-class values. The most immediate visual representation of that symbolism was the cadet corps uniform. When boys put on their uniform, they experienced a change in their demeanour, their identity, and their sense of duty. It had an instant impact on how they saw themselves, and how they were treated by others. These ideas were inculcated into boys throughout their training, and records from across the Sydney private schools suggest that the boys eagerly embraced those lessons. The cadet corps uniform, then, was a valuable tool in the moderation of behaviour and the instillation of core values. References Craik, Jennifer. Uniforms Exposed. Oxford: Berg, 2005. Crotty, Martin. Making The Australian Male: Middle-Class Masculinity 1870-1920. Carlton South: Melbourne UP, 2001. E.A.W. "The Cadet Corps." The Sydneian Dec. 1909: 18-23. Hackett, John. The Profession of Arms. London: Sidgwick & Jackson, 1984. Langner, Lawrence. "Clothes and Government." Dress, Adornment and the Social Order. Eds. Mary Ellen Roach and Joanne Eicher. New York: John Wiley & Sons, 1965. Naughtin, Michael. A Century of Striving: St. Joseph's College, Hunter's Hill, 1881-1981. Hunter's Hill, NSW: St. Joseph's College, 1981.. Our Alma Mater. St. Ignatius College magazine. Midwinter 1909. St Joseph's College Magazine. Mar. 1911. Stockings, Craig. The Torch and the Sword: A History of the Army Cadet Movement in Australia. UNSW Press, 2007. The Newingtonian. Newington College Magazine, Mar. 1905. ———. December 1911 The Sydneian. "The Cadet Movement - Past and Present." Aug. 1907: 7-14. ———. "Editorial: The Proposed Resucitation of the Cadet Corps." May 1900: 1-2. The Torch-Bearer. Sydney Church of England Grammar School Magazine, Apr. 1908. ———. Oct. 1908 ———. Apr. 1911 Tynan, Jane, and Lisa Godson. "Understanding Uniform: An Introduction." Uniform: Clothing and Discipline in the Modern World. Eds. Jane Tynan and Lisa Godson. London: Bloomsbury, 2019. White, Richard. Inventing Australia: Images and Identity 1688–1980. Routledge, 2020. Williams-Mitchell, Christobel. Dressed for the Job: The Story of Occupational Costume. Poole, Dorset: Blandford Press, 1982. Wise, Nathan. "The Adventurous Cadet: Romanticism and Adventure in the Cadet Corps of the Private Schools of Sydney, 1901-1914." Australian Folklore 29 (2014). Notes 1 For several key examples focussing on this period see Martin Crotty, Making the Australian Male; Thomas W. Tanner, Compulsory Citizen Soldiers (Sydney: Alternative Publishing Co-Operative, 1980); David Jones, ‘The Military Use of Australian State Schools: 1872-1914’ (Ph.D. Thesis, La Trobe University, 1991); John Barrett, Falling In – Australians and ‘Boy Conscription’, 1911-1915 (Sydney: Hale and Iremonger, 1979); Nathan Wise, ‘Playing Soldiers: Sydney Private School Cadet Corps and the Great War’ (Journal of the Royal Australian Historical Society 96.2 (2010)); Nathan Wise, ‘The Adventurous Cadet: Romanticism and Adventure in the Cadet Corps of the Private Schools of Sydney, 1901-1914’ (Australian Folklore 29 (2014): 127-141). 2 St. Ignatius College Archives, photo ‘Fr. Patrick Keating’s funeral leaving St. Mary’s, North Sydney, for Gore Hill Cemetary, 1913’. 3 The Torch-Bearer, Sydney Church of England Grammar School Magazine, Apr. 1908: 90. The Torch-Bearer uses the double synonym that the cadet corps were both like a sporting team and a military unit. This supports an argument of D.J. Blair’s ‘Beyond the Metaphor: Football and War, 1914-1918’ in The Journal of the Australian War Memorial 28 (Apr. 1996) that sport, particularly team sports such as football, and war were very similar. Sport assisted in the creation of the ideal man, and one best suited for military training, as it enhanced values of ‘loyalty, courage, self-discipline, and teamwork’ that would be required in war. This argument is further supported by the competitive nature of the cadet corps as examined in chapter four.

Introduction This paper offers a survey of familiar popular music performers and songwriters who reference coffee in their work. It examines three areas of discourse: the psychoactive effects of caffeine, coffee and courtship rituals, and the politics of coffee consumption. I claim that coffee carries a cultural and musicological significance comparable to that of the chemical stimulants and consumer goods more readily associated with popular music. Songs about coffee may not be as potent as those featuring drugs and alcohol (Primack; Schapiro), or as common as those referencing commodities like clothes and cars (Englis; McCracken), but they do feature across a wide range of genres, some of which enjoy archetypal associations with this beverage. m.o.m.m.y. Needs c.o.f.f.e.e.: The Psychoactive Effect of Coffee The act of performing and listening to popular music involves psychological elements comparable to the overwhelming sensory experience of drug taking: altered perceptions, repetitive grooves, improvisation, self-expression, and psychological empathy—such as that between musician and audience (Curry). Most popular music genres are, as a result, culturally and sociologically identified with the consumption of at least one mind-altering substance (Lyttle; Primack; Schapiro). While the analysis of lyrics referring to this theme has hitherto focused on illegal drugs and alcoholic beverages (Cooper), coffee and its psychoactive ingredient caffeine have been almost entirely overlooked (Summer). The most recent study of drugs in popular music, for example, defined substance use as “tobacco, alcohol, marijuana, cocaine and other stimulants, heroin and other opiates, hallucinogens, inhalants, prescription drugs, over-the-counter drugs, and nonspecific substances” (Primack 172), thereby ignoring a chemical stimulant consumed by 90 per cent of adult Americans every day (Lovett). The wide availability of coffee and the comparatively mild effect of caffeine means that its consumption rarely causes harm. One researcher has described it as a ubiquitous and unobtrusive “generalised public activity […] ‘invisible’ to analysts seeking distinctive social events” (Cooper 92). Coffee may provide only a relatively mild “buzz”—but it is now accepted that caffeine is an addictive substance (Juliano) and, due to its universal legality, coffee is also the world’s most extensively traded and enthusiastically consumed psychoactive consumer product (Juliano 1). The musical genre of jazz has a longstanding relationship with marijuana and narcotics (Curry; Singer; Tolson; Winick). Unsurprisingly, given its Round Midnight connotations, jazz standards also celebrate the restorative impact of coffee. Exemplary compositions include Burke/Webster’s insomniac torch song Black Coffee, which provided hits for Sarah Vaughan (1949), Ella Fitzgerald (1953), and Peggy Lee (1960); and Frank Sinatra’s recordings of Hilliard/Dick’s The Coffee Song (1946, 1960), which satirised the coffee surplus in Brazil at a time when this nation enjoyed a near monopoly on production. Sinatra joked that this ubiquitous drink was that country’s only means of liquid refreshment, in a refrain that has since become a headline writer’s phrasal template: “There’s an Awful Lot of Coffee in Vietnam,” “An Awful Lot of Coffee in the Bin,” and “There’s an Awful Lot of Taxes in Brazil.” Ethnographer Aaron Fox has shown how country music gives expression to the lived social experience of blue-collar and agrarian workers (Real 29). Coffee’s role in energising working class America (Cooper) is featured in such recordings as Dolly Parton’s Nine To Five (1980), which describes her morning routine using a memorable “kitchen/cup of ambition” rhyme, and Don't Forget the Coffee Billy Joe (1973) by Tom T. Hall which laments the hardship of unemployment, hunger, cold, and lack of healthcare. Country music’s “tired truck driver” is the most enduring blue-collar trope celebrating coffee’s analeptic powers. Versions include Truck Drivin' Man by Buck Owens (1964), host of the country TV show Hee Haw and pioneer of the Bakersfield sound, and Driving My Life Away from pop-country crossover star Eddie Rabbitt (1980). Both feature characteristically gendered stereotypes of male truck drivers pushing on through the night with the help of a truck stop waitress who has fuelled them with caffeine. Johnny Cash’s A Cup of Coffee (1966), recorded at the nadir of his addiction to pills and alcohol, has an incoherent improvised lyric on this subject; while Jerry Reed even prescribed amphetamines to keep drivers awake in Caffein [sic], Nicotine, Benzedrine (And Wish Me Luck) (1980). Doye O’Dell’s Diesel Smoke, Dangerous Curves (1952) is the archetypal “truck drivin’ country” song and the most exciting track of its type. It subsequently became a hit for the doyen of the subgenre, Red Simpson (1966). An exhausted driver, having spent the night with a woman whose name he cannot now recall, is fighting fatigue and wrestling his hot-rod low-loader around hairpin mountain curves in an attempt to rendezvous with a pretty truck stop waitress. The song’s palpable energy comes from its frenetic guitar picking and the danger implicit in trailing a heavy load downhill while falling asleep at the wheel. Tommy Faile’s Phantom 309, a hit for Red Sovine (1967) that was later covered by Tom Waits (Big Joe and the Phantom 309, 1975), elevates the “tired truck driver” narrative to gothic literary form. Reflecting country music’s moral code of citizenship and its culture of performative storytelling (Fox, Real 23), it tells of a drenched and exhausted young hitchhiker picked up by Big Joe—the driver of a handsome eighteen-wheeler. On arriving at a truck stop, Joe drops the traveller off, giving him money for a restorative coffee. The diner falls silent as the hitchhiker orders up his “cup of mud”. Big Joe, it transpires, is a phantom trucker. After running off the road to avoid a school bus, his distinctive ghost rig now only reappears to rescue stranded travellers. Punk rock, a genre closely associated with recreational amphetamines (McNeil 76, 87), also features a number of caffeine-as-stimulant songs. Californian punk band, Descendents, identified caffeine as their drug of choice in two 1996 releases, Coffee Mug and Kids on Coffee. These songs describe chugging the drink with much the same relish and energy that others might pull at the neck of a beer bottle, and vividly compare the effects of the drug to the intense rush of speed. The host of “New Music News” (a segment of MTV’s 120 Minutes) references this correlation in 1986 while introducing the band’s video—in which they literally bounce off the walls: “You know, while everybody is cracking down on crack, what about that most respectable of toxic substances or stimulants, the good old cup of coffee? That is the preferred high, actually, of California’s own Descendents—it is also the subject of their brand new video” (“New Music News”). Descendents’s Sessions EP (1997) featured an overflowing cup of coffee on the sleeve, while punk’s caffeine-as-amphetamine trope is also promulgated by Hellbender (Caffeinated 1996), Lagwagon (Mr. Coffee 1997), and Regatta 69 (Addicted to Coffee 2005). Coffee in the Morning and Kisses in the Night: Coffee and Courtship Coffee as romantic metaphor in song corroborates the findings of early researchers who examined courtship rituals in popular music. Donald Horton’s 1957 study found that hit songs codified the socially constructed self-image and limited life expectations of young people during the 1950s by depicting conservative, idealised, and traditional relationship scenarios. He summarised these as initial courtship, honeymoon period, uncertainty, and parting (570-4). Eleven years after this landmark analysis, James Carey replicated Horton’s method. His results revealed that pop lyrics had become more realistic and less bound by convention during the 1960s. They incorporated a wider variety of discourse including the temporariness of romantic commitment, the importance of individual autonomy in relationships, more liberal attitudes, and increasingly unconventional courtship behaviours (725). Socially conservative coffee songs include Coffee in the Morning and Kisses in the Night by The Boswell Sisters (1933) in which the protagonist swears fidelity to her partner on condition that this desire is expressed strictly in the appropriate social context of marriage. It encapsulates the restrictions Horton identified on courtship discourse in popular song prior to the arrival of rock and roll. The Henderson/DeSylva/Brown composition You're the Cream in My Coffee, recorded by Annette Hanshaw (1928) and by Nat King Cole (1946), also celebrates the social ideal of monogamous devotion. The persistence of such idealised traditional themes continued into the 1960s. American pop singer Don Cherry had a hit with Then You Can Tell Me Goodbye (1962) that used coffee as a metaphor for undying and everlasting love. Otis Redding’s version of Butler/Thomas/Walker’s Cigarettes and Coffee (1966)—arguably soul music’s exemplary romantic coffee song—carries a similar message as a couple proclaim their devotion in a late night conversation over coffee. Like much of the Stax catalogue, Cigarettes and Coffee, has a distinctly “down home” feel and timbre. The lovers are simply content with each other; they don’t need “cream” or “sugar.” Horton found 1950s blues and R&B lyrics much more sexually explicit than pop songs (567). Dawson (1994) subsequently characterised black popular music as a distinct public sphere, and Squires (2002) argued that it displayed elements of what she defined as “enclave” and “counterpublic” traits. Lawson (2010) has argued that marginalised and/or subversive blues artists offered a form of countercultural resistance against prevailing social norms. Indeed, several blues and R&B coffee songs disregard established courtship ideals and associate the product with non-normative and even transgressive relationship circumstances—including infidelity, divorce, and domestic violence. Lightnin’ Hopkins’s Coffee Blues (1950) references child neglect and spousal abuse, while the narrative of Muddy Waters’s scorching Iodine in my Coffee (1952) tells of an attempted poisoning by his Waters’s partner. In 40 Cups of Coffee (1953) Ella Mae Morse is waiting for her husband to return home, fuelling her anger and anxiety with caffeine. This song does eventually comply with traditional courtship ideals: when her lover eventually returns home at five in the morning, he is greeted with a relieved kiss. In Keep That Coffee Hot (1955), Scatman Crothers supplies a counterpoint to Morse’s late-night-abandonment narrative, asking his partner to keep his favourite drink warm during his adulterous absence. Brook Benton’s Another Cup of Coffee (1964) expresses acute feelings of regret and loneliness after a failed relationship. More obliquely, in Coffee Blues (1966) Mississippi John Hurt sings affectionately about his favourite brand, a “lovin’ spoonful” of Maxwell House. In this, he bequeathed the moniker of folk-rock band The Lovin’ Spoonful, whose hits included Do You Believe in Magic (1965) and Summer in the City (1966). However, an alternative reading of Hurt’s lyric suggests that this particular phrase is a metaphorical device proclaiming the author’s sexual potency. Hurt’s “lovin’ spoonful” may actually be a portion of his seminal emission. In the 1950s, Horton identified country as particularly “doleful” (570), and coffee provides a common metaphor for failed romance in a genre dominated by “metanarratives of loss and desire” (Fox, Jukebox 54). Claude Gray’s I'll Have Another Cup of Coffee (Then I’ll Go) (1961) tells of a protagonist delivering child support payments according to his divorce lawyer’s instructions. The couple share late night coffee as their children sleep through the conversation. This song was subsequently recorded by seventeen-year-old Bob Marley (One Cup of Coffee, 1962) under the pseudonym Bobby Martell, a decade prior to his breakthrough as an international reggae star. Marley’s youngest son Damian has also performed the track while, interestingly in the context of this discussion, his older sibling Rohan co-founded Marley Coffee, an organic farm in the Jamaican Blue Mountains. Following Carey’s demonstration of mainstream pop’s increasingly realistic depiction of courtship behaviours during the 1960s, songwriters continued to draw on coffee as a metaphor for failed romance. In Carly Simon’s You’re So Vain (1972), she dreams of clouds in her coffee while contemplating an ostentatious ex-lover. Squeeze’s Black Coffee In Bed (1982) uses a coffee stain metaphor to describe the end of what appears to be yet another dead-end relationship for the protagonist. Sarah Harmer’s Coffee Stain (1998) expands on this device by reworking the familiar “lipstick on your collar” trope, while Sexsmith & Kerr’s duet Raindrops in my Coffee (2005) superimposes teardrops in coffee and raindrops on the pavement with compelling effect. Kate Bush’s Coffee Homeground (1978) provides the most extreme narrative of relationship breakdown: the true story of Cora Henrietta Crippin’s poisoning. Researchers who replicated Horton’s and Carey’s methodology in the late 1970s (Bridges; Denisoff) were surprised to find their results dominated by traditional courtship ideals. The new liberal values unearthed by Carey in the late 1960s simply failed to materialise in subsequent decades. In this context, it is interesting to observe how romantic coffee songs in contemporary soul and jazz continue to disavow the post-1960s trend towards realistic social narratives, adopting instead a conspicuously consumerist outlook accompanied by smooth musical timbres. This phenomenon possibly betrays the influence of contemporary coffee advertising. From the 1980s, television commercials have sought to establish coffee as a desirable high end product, enjoyed by bohemian lovers in a conspicuously up-market environment (Werder). All Saints’s Black Coffee (2000) and Lebrado’s Coffee (2006) identify strongly with the culture industry’s image of coffee as a luxurious beverage whose consumption signifies prominent social status. All Saints’s promotional video is set in a opulent location (although its visuals emphasise the lyric’s romantic disharmony), while Natalie Cole’s Coffee Time (2008) might have been itself written as a commercial. Busting Up a Starbucks: The Politics of Coffee Politics and coffee meet most palpably at the coffee shop. This conjunction has a well-documented history beginning with the establishment of coffee houses in Europe and the birth of the public sphere (Habermas; Love; Pincus). The first popular songs to reference coffee shops include Jaybird Coleman’s Coffee Grinder Blues (1930), which boasts of skills that precede the contemporary notion of a barista by four decades; and Let's Have Another Cup of Coffee (1932) from Irving Berlin’s depression-era musical Face The Music, where the protagonists decide to stay in a restaurant drinking coffee and eating pie until the economy improves. Coffee in a Cardboard Cup (1971) from the Broadway musical 70 Girls 70 is an unambiguous condemnation of consumerism, however, it was written, recorded and produced a generation before Starbucks’ aggressive expansion and rapid dominance of the coffee house market during the 1990s. The growth of this company caused significant criticism and protest against what seemed to be a ruthless homogenising force that sought to overwhelm local competition (Holt; Thomson). In response, Starbucks has sought to be defined as a more responsive and interactive brand that encourages “glocalisation” (de Larios; Thompson). Koller, however, has characterised glocalisation as the manipulative fabrication of an “imagined community”—whose heterogeneity is in fact maintained by the aesthetics and purchasing choices of consumers who make distinctive and conscious anti-brand statements (114). Neat Capitalism is a more useful concept here, one that intercedes between corporate ideology and postmodern cultural logic, where such notions as community relations and customer satisfaction are deliberately and perhaps somewhat cynically conflated with the goal of profit maximisation (Rojek). As the world’s largest chain of coffee houses with over 19,400 stores in March 2012 (Loxcel), Starbucks is an exemplar of this phenomenon. Their apparent commitment to environmental stewardship, community relations, and ethical sourcing is outlined in the company’s annual “Global Responsibility Report” (Vimac). It is also demonstrated in their engagement with charitable and environmental non-governmental organisations such as Fairtrade and Co-operative for Assistance and Relief Everywhere (CARE). By emphasising this, Starbucks are able to interpellate (that is, “call forth”, “summon”, or “hail” in Althusserian terms) those consumers who value environmental protection, social justice and ethical business practices (Rojek 117). Bob Dylan and Sheryl Crow provide interesting case studies of the persuasive cultural influence evoked by Neat Capitalism. Dylan’s 1962 song Talkin’ New York satirised his formative experiences as an impoverished performer in Greenwich Village’s coffee houses. In 1995, however, his decision to distribute the Bob Dylan: Live At The Gaslight 1962 CD exclusively via Starbucks generated significant media controversy. Prominent commentators expressed their disapproval (Wilson Harris) and HMV Canada withdrew Dylan’s product from their shelves (Lynskey). Despite this, the success of this and other projects resulted in the launch of Starbucks’s in-house record company, Hear Music, which released entirely new recordings from major artists such as Ray Charles, Paul McCartney, Joni Mitchell, Carly Simon and Elvis Costello—although the company has recently announced a restructuring of their involvement in this venture (O’Neil). Sheryl Crow disparaged her former life as a waitress in Coffee Shop (1995), a song recorded for her second album. “Yes, I was a waitress. I was a waitress not so long ago; then I won a Grammy” she affirmed in a YouTube clip of a live performance from the same year. More recently, however, Crow has become an avowed self-proclaimed “Starbucks groupie” (Tickle), releasing an Artist’s Choice (2003) compilation album exclusively via Hear Music and performing at the company’s 2010 Annual Shareholders’s Meeting. Songs voicing more unequivocal dissatisfaction with Starbucks’s particular variant of Neat Capitalism include Busting Up a Starbucks (Mike Doughty, 2005), and Starbucks Takes All My Money (KJ-52, 2008). The most successful of these is undoubtedly Ron Sexsmith’s Jazz at the Bookstore (2006). Sexsmith bemoans the irony of intense original blues artists such as Leadbelly being drowned out by the cacophony of coffee grinding machines while customers queue up to purchase expensive coffees whose names they can’t pronounce. In this, he juxtaposes the progressive patina of corporate culture against the circumstances of African-American labour conditions in the deep South, the shocking incongruity of which eventually cause the old bluesman to turn in his grave. Fredric Jameson may have good reason to lament the depthless a-historical pastiche of postmodern popular culture, but this is no “nostalgia film”: Sexsmith articulates an artfully framed set of subtle, sensitive, and carefully contextualised observations. Songs about coffee also intersect with politics via lyrics that play on the mid-brown colour of the beverage, by employing it as a metaphor for the sociological meta-narratives of acculturation and assimilation. First popularised in Israel Zangwill’s 1905 stage play, The Melting Pot, this term is more commonly associated with Americanisation rather than miscegenation in the United States—a nuanced distinction that British band Blue Mink failed to grasp with their memorable invocation of “coffee-coloured people” in Melting Pot (1969). Re-titled in the US as People Are Together (Mickey Murray, 1970) the song was considered too extreme for mainstream radio airplay (Thompson). Ike and Tina Turner’s Black Coffee (1972) provided a more accomplished articulation of coffee as a signifier of racial identity; first by associating it with the history of slavery and the post-Civil Rights discourse of African-American autonomy, then by celebrating its role as an energising force for African-American workers seeking economic self-determination. Anyone familiar with the re-casting of black popular music in an industry dominated by Caucasian interests and aesthetics (Cashmore; Garofalo) will be unsurprised to find British super-group Humble Pie’s (1973) version of this song more recognisable. Conclusion Coffee-flavoured popular songs celebrate the stimulant effects of caffeine, provide metaphors for courtship rituals, and offer critiques of Neat Capitalism. Harold Love and Guthrie Ramsey have each argued (from different perspectives) that the cultural micro-narratives of small social groups allow us to identify important “ethnographic truths” (Ramsey 22). Aesthetically satisfying and intellectually stimulating coffee songs are found where these micro-narratives intersect with the ethnographic truths of coffee culture. 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Graffiti remains a particularly resilient aspect of the contemporary urban landscape and as a pillar of Hip-Hop culture enjoys an enduring popularity as a subject of academic inquiry.1 As the practice of graffiti is so historically broad it is within the context of Hip-Hop culture that I will limit my observations. In this tradition, graffiti is often rationalised as either a rebellious attempt at territorial reclamation by an alienated subculture or reduced to a practice of elaborate attention seeking. This type of account is offered in titles such as Nelson George's Hip-Hop America (George 1998, 14-15) and David Toop's Rap Attack series (Toop 2000, 11-14). Whilst I am in accord with their respective analyses of graffiti's role as a territorial practice, these discussions concentrate on graffiti's social significance and neglect the immanent logistical processes that precede artistic practice. A Deleuze-Guattarian approach would emphasise the process over the final product, as they believe, '[w]riting has nothing to do with signifying. It has to do with surveying, mapping, even realms that are yet to come' (Deleuze and Guattari 1987, 4-5).2 This undermines the self-contained approach to graffiti as artistic signification and offers a more encompassing approach to investigating the graffiti writers' desire to physically connect with the architecture of the city. It was William Upski Wimsatt's 'underground bestseller' Bomb the Suburbs that inspired my Deleuze-Guattarian perspective on the processes behind graffiti. After reading the testimonies of the author and his peers about the niceties of underground graffiti writing, I was struck by the profound affective relations to technology they described. Many discussions of graffiti, academic or otherwise, relegate the artists' exploration of the urban environment and its technologies to be of secondary importance to the production of the artwork itself. Wimsatt's affectionate account of a city discovered via graffiti writing appeared to have resonance with the Deleuze-Guattarian concept of 'becoming'. For Deleuze (both alone and in conjunction with Felix Guattari), the concept of 'becoming' was a complex redefinition, or perhaps destruction, of the traditional dichotomy between 'subject' and 'object'. Baring in mind that this concept was developed across the breadth of his work, here I offer a concise, and perhaps more readily accessible definition of 'becoming' from Claire Colebrook's Gilles Deleuze: 'The human becomes more than itself - by becoming-hybrid with what is not itself. This creates 'lines of flight'; from life itself we imagine all the becomings of life, using the human power of imagination to overcome the human' (Colebrook 2001, 129). Using 'becoming' as a conceptual approach provides a rather more productive consideration of the graffiti writers' endeavours rather than simply reducing their status to simple archetypes such as 'criminal', 'rebel' or even 'visual artist'. In this way we could look at their ongoing and active engagement with the city's architecture as an ongoing 'becoming' with urban technologies. This is manifest in the graffiti writers' willingness to break the law and even risk physical danger in order to find new ways of moving about the city. Bomb the Suburbs outlines the trials and tribulations of Chicago based, 'old school' graffiti artist Wimsatt who writes about his first-hand observations on the decaying urban environment within major US cities. Bomb the Suburbs is both a handbook of Hip-Hop culture, as well as an astute piece of social analysis. Wimsatt's approach is self-consciously provocative, and shining through all the revolutionary rhetoric is essentially a love affair with the city and its technologies. 'As a writer, there is nothing I love better, nowhere in the city I love more, than the CTA (Chicago Transit Authority). Whether it's climbing on the tracks, playing in the tunnels, or just chillin' in between cars, I think of the CTA as my personal jungle gym. The fact is, we graffiti writers have a very close relationship with the train lines. Yet it is our goal to fuck them up' (Wimsatt 1994, 143). Such an extraordinary physical relationship with the city's technology obviously surpasses the general public's more mundane interactions. The amount of dedication required by the graffiti writers to scale buildings, trains and bridges, obviously goes beyond a mere desire of exposure for their art. Hence I regard the writers as having perhaps the strongest affective bond with the city of any resident, as their pioneering of unorthodox navigational feats requires a level of commitment that far exceeds the rest of the population. Thus the artistry justifies the means of the exploratory process and the graffiti merely serves as a premise to interact with the city's architecture. Wimsatt's enthusiastic account of the CTA infers the desire to realise new interactions that surpass the rather more average ambition of getting on and off at the right stops. An inordinate amount of attention to potential vehicles of exposure, such as the city's rail system becomes a requirement of any self-respecting graffiti writer. Hence they acquire an intricate knowledge of the logistical processes that keep the city's transportation system ticking over. Detailed knowledge of platforms, schedules, right up to employee shift changes are necessary and each of these aspects in turn open out into a variety of assemblages that offer insight into the inner workings of the city. Unfortunately for these urban explorers, their unorthodox interactions with the city architecture are invariably considered 'illegal', and reminiscent of the Foucauldian assertion, the transgression of law only adds to affective investment. This transgression of 'the law', also offers potential for new becomings, and the graffiti writers, in turn, acquire a 'virtual' nature as 'becoming-criminal' or 'becoming-hero', even perhaps perpetuating the struggle for an alternative 'becoming-law'. Hence the dour reflection at the end of Wimsatt's quote which highlights his exasperation over the underlying political tensions that conspire toward his beloved rail system's destruction. It is perhaps the barriers, both physical and legal that are placed between the writers and their beloved lines, which fosters the type of emotional displacement that incites such revenge. To prove that the law can't contain their desire, the writers ironically destroy the city's property so that the technology will forever bear the mark of their challenge. Wimsatt doesn't advocate this destruction, but rather he is trying to implore other writers to see the error of their ways, 'If we love trains, then bombing the CTA is biting the hand that feeds us' (Wimsatt 1994, 143). His idealistic alternative is to 'bomb the suburbs' (for the uninitiated the bombing they refer to is of the acrylic as opposed to the explosive kind) to symbolically deflect attention from the rail yards and into the homes of the indifferent. 'Bomb The Suburbs means let's celebrate the city. Let's celebrate the ghetto and the few people who aren't running away from it. Let's stop fucking up the city. Let's stop fucking up the ghetto. Let's start defending it and making it work for us' (11). Emphasising the division between the urban and suburban way of life, Wimsatt beckons graffiti writers to 'bomb the suburbs' in what I perceive, as an unorthodox means of inclusion. This call to violate suburban property is purely a scare tactic, an avenue that Wimsatt admits he is not keen to explore (143). This contempt for the suburbs is directed at what is perceived as its residents' collective escape from an inclusive dialogue. The graffiti artists are frustrated over the suburban residents' economic control of their inner city space and they have no accessible political vehicle to voice this complaint. In the minds of the graffiti writers, the suburban population is ungrateful, as the technology such as the CTA is taken for granted, or not even used at all. Wimsatt hates the insular culture of the car owning commuters that symbolise the suburban condition. They are deemed to pollute the city and will subsequently be the first to retreat from any adversity as their collective goal has been to acquire the means to take an out of sight, out of mind approach to urban life. Thus, Wimsatt blames the suburban population for the continuing malaise suffered by inner city residents. Their collective exodus to the suburbs has negatively impacted on city funding and continues to erode the quality of life of its inhabitants. Wimsatt's admonition of the suburban condition begins in the introduction on the front cover of the book stating, 'The suburbs is more than just an unfortunate geographical location, it is an unfortunate state-of-mind. It's the American state-of-mind, founded on fear, conformity, shallowness of character, and dullness of imagination.' Yet Wimsatt would have difficulty convincing his posse of writers to 'bomb the suburbs' for a solely political purpose as the attributes of the city that make it so accessible conversely makes the suburbs logistically difficult to conquer. By his own admission the pleasure of graffiti writing lies in the thrill of exploring the city's architecture as this process in its entirety forms an affective assemblage. For Deleuze and Guattari these 'affects are becomings' (Deleuze and Guattari 1987, 256), perhaps simply understood as the affective intensities that influence our movement through the world, and this is how the graffiti writers integrate themselves into the matrix of the city assemblage. Furthermore, Deleuze and Guattari offer that art consists of blocs of affects and percepts and that its role is to draw attention to these processes (Deleuze and Guattari 1994, 163-199), '[a]ffects are sensible experiences in their singularity, liberated from organising systems of representation' (Colebrook 2001, 22). Thus graffiti operates on a purely affective level and the works of its anonymous authors, whose collective texts are often indecipherable, appear to have little cultural relevance to the general public. This is demonstrative of a Deleuze-Guattarian reading where graffiti's significance as 'writing' is actually negligible. The pragmatic significance of graffiti in terms of territorial marking is its role as a refrain, providing infinite transference of signification. The refrains create relations of corresponding affective assemblages and in this way the graffiti is able to generate a range of audience positions. Whilst it may indicate signify a hostile environment for some, it similarly provides information to others or is perhaps merely treated with indifference. To this extent the recollections of Wimsatt and his peers recall Deleuzean empiricism and its 'commitment to experience,' as '[o]ne way of thinking empiricism is to see all life as a flow and connection of interacting bodies, or 'desiring machines'. These connections form regularities, which can then be organised through 'social machines' (Colebrook 2001, 89). Graffiti consciously draws attention to its procedure thus creating corresponding affective assemblages, and the ensuing relations inform audience opinions. Many would contend that graffiti is inherently destructive and would necessarily disagree with my claim that it derives from a love of the city. Dissenting opinion is invariably based on relative aesthetic merits and as a result will always be inconclusive. The only thing that can be tangibly measured is the ownership of capital and in this context graffiti will always remain the visual sign of a losing battle. Graffiti is the evidence of its writers' respective status as 'ghosts in the machine'. Presented in terms of information theory, we could view graffiti as feedback, either signal or noise depending on how you are positioned. As a permanent fixture of the urban environment it is indicative of a city that is all but running smoothly. The nature of this underlying antagonism is elaborated in Houston A Baker jr's Black Studies, Rap and the Academy where graffiti is 'perceived as the ethnic pollution of public space' by the 'other' (Baker 1993, 43). Baker then proceeds to the heart of the matter, questioning the values inherent in the regulation of public space, 'the contest was urbanely proprietorial: Who owns the public spaces? What constitutes information and what constitutes noise? Just what is visually and audibly pure and what precisely is noise pollution or graffiti?'. He contends that community opinion over such aesthetic maintenance of the public space will continue to be dominated by corporate capital. 'Urban public spaces of the late twentieth century are spaces of audiovisual contest. It's something like this: My billboards and neon and handbills and high-decibel-level television advertising are purely for the public good. Your boom boxes and graffiti are evil pollutants. Erase them, shut them down! (43)' Graffiti writers are fully aware that any attempt for consensus over aesthetics is futile as the urban subcultures have little political clout. Their ongoing battle is a vain attempt at seeking alternate ways to access this public space and will continue to sustain casualties both architectural and human. Thus the visibility of graffiti on a train line provides an affective assemblage that is as intrinsic to the network as the tracks themselves. As public property3 the railway is installed to serve the collective population and graffiti writers, it can be argued, just seek to use it in an unorthodox manner. Their work is undoubtedly just as creative and perhaps less objectionable than most billboard ads. Advertising on the other hand, represents the collusion of private property ownership that informs public opinion. This view perpetuates the 'reasonable' assumption that advertisements are an acceptable use of the public space based on the 'logic' that they are spatially contained and regulated by capital. Alienated from that sphere of capital ownership, graffiti impinges on this private stranglehold of public aesthetics. In this capacity graffiti artists invite a momentary existential awakening, drawing attention to our internalised self-regulation. It is such conditioning that in turn may provoke us to mouth an obligatory 'tut tut'. Yet, running into this visual 'other' requires self-reflection, caught up in our daily routine we are oblivious to our physical surroundings and only realise what we are missing when it has been tampered with. The writers' unorthodox interaction with city architecture questions our fetishizing of blank walls, and our instilled lack of practical interaction with our surrounds. Nevertheless, the reality is that graffiti signifies to a large percentage of the population a sense of danger, a side effect that Wimsatt is indeed aware and is trying to discourage. Bomb the Suburbs is concerned with mapping out relations within the city's delicate ecosystem and how the mere act of graffiti affects a feedback loop that ends up in the pockets of the corporates: 'Every time we fat cap an outside, or even scratch-bomb a window, we've got guys with last names like Ford, Toyota, and Isuzu with us all the way, cheering us on - we're helping them fuck up public transportation for free' (Wimsatt 1994, 142). So the more graffiti, the fewer people ride the subway and will instead continue to buy cars and perpetuate the urban/suburban divide. Wimsatt and his peers are embittered that those who actually own most of the city care so little about it that they leave for the suburbs every night, to retreat from the 'urban noise' epitomised by graffiti culture to one of secluded suburban silence. Hence Wimsatt's enthusiasm for a communal project of graffiti led urban renewal believing it will liven up neglected and plain forgotten parts of the city (104). He goes out of his way to visit the more ravaged and neglected cities in the US, dreaming of how graffiti could help promote reinvestment, both emotional and financial, back into the heart of the city. Wimsatt also realises this can only be achieved with the grass roots support of the graffiti writing community themselves. 'I'm not even going to talk about the train yards. Yes, they're easy, but you're not allowed to bomb them as a personal favor to me. Cleveland is struggling not to become another Detroit and scare all its capital off to the suburbs. If you're going to do graffiti in Cleveland, do it to help Cleveland back up, not to kick it while it's down' (43). Yet his vision of urban renewal is one that scorns permission for legal designs (113) as the impetus for this project must derive organically from the graffiti writers' collective process of observation via urban exploration. For them, legal design defeats the purpose of this empirical process, and for this reason the artists believe there is no challenge in doing 'pieces' in the easy spots as a necessary part of the process requires the 'becoming' with the urban environment. The graffiti writers' lifestyle is itself an experimental project intended as a direct challenge on the 'conventional' epitomised by suburban existence. The graffiti markings operate as Deleuze-Guattarian 'lines of flight' that indicate that there are alternate ways of moving about the city, replete with a set of refrains to indicate the existence of a suitably alternative culture. We are aware that the smooth running of the urban capitalist machine requires the striations that demarcate no-go areas and territories forbidden to pubic access. To paraphrase Deleuze and Guattari, that in order to run smoothly, you have to striate, and there is a lot of wasted space created in the process. The graffiti writers merely seek to claw back these neglected territories. Notes 1. The following list is provided as a guide, and is by no means considered exhaustive, of some of the key texts employed in my research: Castleman, Craig. Getting Up: Subway Graffiti in New York. New York: MIT Press, 1984; Chalfant, Henry, and James Prigoff. Spraycan Art. New York, N.Y.: Thames and Hudson, 1987; Baker, Houston A. Black Studies, Rap, and the Academy. Black Literature and Culture. Chicago: University of Chicago Press, 1993; Wimsatt, William 'Upski'. Bomb the Suburbs. New York: Soft Skull Press, 1994; George, Nelson. Hip Hop America. London: Penguin, 1998; Poschardt, Ulf. DJ Culture. Trans. Shaun Whiteside. London: Quartet Books, 1998; Light, Alan. The Vibe History of Hip Hop. Three Rivers Press, New York, 1999; Ogg, Alex, and David Upshal. The Hip-Hop Years: A History of Rap. London: Channel 4 Books, 1999; Toop, David. Rap Attack # 3: African Rap to Global Hip Hop. London: Serpent's Tail, 2000; Gonzales, Michael A. 'Hip-Hop Nation: From Rockin' the House to Planet Rock' in Crossroads. Seattle, Marquand Books, 2000. 2. Note: The relation of this quote to the practice of graffiti writing was previously outlined in Richard Higgins article 'Machines, Big and Little' available at http://www.arts.monash.edu.au/gsandss/sl... My discovery of this essay occurred during my research and whilst my own analysis takes a different approach I am obviously compelled to acknowledge my familiarity with this excellent piece of work. 3. Although this situation is rapidly changing as railway's status as public property is being slowly compromised as its running is increasingly handled by the private sector. References Baker, Houston A. jr. (1993) Black Studies, Rap, and the Academy. Black Literature and Culture. Chicago: University of Chicago Press. Castleman, Craig. (1984) Getting Up: Subway Graffiti in New York. New York: MIT Press. Chalfant, Henry, and James Prigoff. (1987) Spraycan Art. New York, N.Y.: Thames and Hudson. Colebrook, Claire. (2001) Gilles Deleuze. London: Routledge. Deleuze, Gilles, and Félix Guattari. (1987) A Thousand Plateaus: Capitalism and Schizophrenia. Trans. Brian Massumi. London: Athlone Press. Deleuze, Gilles and Félix Guattari. (1994) What Is Philosophy? Trans. Hugh Tomlinson and Graham Burchill. New York: Columbia University Press. George, Nelson. (1998) Hip Hop America. London: Penguin. Gonzales, Michael A. (2000) 'Hip-Hop Nation: From Rockin' the House to Planet Rock.' Crossroads. Seattle: Marquand Books. Light, Alan. (1999) The Vibe History of Hip Hop. Three Rivers Press, New York. Ogg, Alex, and David Upshal. (1999) The Hip-Hop Years: A History of Rap. London: Channel 4 Books. Poschardt, Ulf. (1998) DJ Culture. Trans. Shaun Whiteside. London: Quartet Books. Toop, David. (2000) Rap Attack # 3: African Rap to Global Hip Hop. London: Serpent's Tail. Wimsatt, William. (1994) 'Upski'. Bomb the Suburbs. New York: Soft Skull Press. Links http://www.arts.monash.edu.au/gsandss/slavic/papers/rhizome.html. Citation reference for this article MLA Style Scannell, John. "Becoming-City" M/C: A Journal of Media and Culture 5.2 (2002). [your date of access] < http://www.media-culture.org.au/0205/becoming.php>. Chicago Style Scannell, John, "Becoming-City" M/C: A Journal of Media and Culture 5, no. 2 (2002), < http://www.media-culture.org.au/0205/becoming.php> ([your date of access]). APA Style Bennett, Simon A.. (2002) A City Divided. M/C: A Journal of Media and Culture 5(2). < http://www.media-culture.org.au/0205/divided.php> ([your date of access]).

In the third episode of the British sci-fi/thriller television series Torchwood (BBC3, 2007-) the team are investigating a portable ‘ghost machine’, which allows its users to see events which occurred in the past. After visiting an old man whose younger self the device may have allowed them to witness, the team’s medic, Owen Harper, spots Bernie Harris, who’d previously been in possession of the machine. A chase ensues; they run past a park, between a gang of kids playing football, over a railway bridge, through a housing estate, and eventually Bernie is cornered in a back garden and taken away for questioning. The scene demonstrates the series’ intention to be a fast-paced, modern, glossy thriller, with loud incidental music, fast cuts, and energetic camerawork. Yet for me the scene has quite a different meaning. The housing estate they run through is the one in which I used to live; the railway bridge they run over is the one I crossed every day on my way to and from work; the street they run down is my street; and there, in the background, clear and apparent and obvious for all to see, is my home. Yes; my house was on Torchwood. As Blunt and Dowling note, “home does not simply exist, but is made … [and] … this process has both material and imaginative elements” (23). It is through such imaginative elements that we turn ‘spaces’ that are “unnamed, unhistoried, unnarativized” into ‘places’ that are “indubitably bound up with personal experience” (Darby 50). Such experiences may be ‘real’ (as in things that actually happened there) or ‘representational’ (as in seen on television); my relationship to ‘home’ is here being inflected through the “indexical bond” (Kilborn and Izod 29) that links both of these strategies. In using a scene from Torchwood to say something about my personal history, I’m taking what is, in essence, a televisual ‘space’ and converting it into a ‘place’ which is not only defined by my “profilmic” (Ward 8) relationship to it, but also helps express that relationship. Telling everyone that my house was on Torchwood certainly says something about the programme; but more fundamentally I’m engaging in a process intended to say something about me. A bit of autobiography. The house is in Splott, a residential area of Cardiff, the capital of Wales, where Torchwood is set and filmed. I lived in Cardiff from 2000 to 2006, when I worked at the University of Glamorgan. For much of that time I lived in rented accommodation in Cathays, the student area of Cardiff. But in 2005 I bought a house in Splott, and this was the first property I ever owned. A year later I moved to Norwich (virtually the other side of the UK from Cardiff) to take a job at the University of East Anglia, but I kept the house in Cardiff and now rent it out. It was while living in Norwich that my house appeared on Torchwood, and I had no idea that the programme had been filming in that area. This means that, strictly speaking, at the time it was on television the property was no longer my ‘home’, but was instead my tenants’. Yet what I want to examine here is the “geography of feeling and emotion” (Rodaway 263) which is central to the idea of ‘home’, and which has been kick-started in me since some fictional television characters ran down the street I used to live in and the ‘real’ and the ‘representational’ began to intersect. There certainly is something personal which is required in order to turn a ‘space’ into a ‘place’, but what is it that then transforms it into ‘home’? That is, for me Cardiff is more than a ‘place’ which I know. Owning a property there makes a difference, but that is to too easily equate a commercial transaction with an emotive sense of feeling. Indeed, Cardiff felt like ‘home’ before I’d bought a house, and the majority of my memories of the city are connected to other properties I’ve lived in. In a capitalist society it’s tempting to equate ‘home’ with the property we own, and this probably is the case for the majority of people (Morley 19). Nevertheless, something emotive stirred in me when I saw my house in a chase sequence on a science-fiction television programme when I live in an entirely different city. Tuan defines this as ‘topophilia’, which is “the affective bond between people and place or setting” (Topophilia 4), and it’s clear that such bonds can be highly emotionally charged and a significant aspect of one’s sense of self. This is noticeable because of the ways in which I’ve used my house’s appearance on television. I’ve not been quiet about it; I was telling everyone at work the day after it appeared. Whenever people mention Torchwood it’s something I point out. This might not sound as if that is likely to occur very often, but considering the programme is a spin-off from the highly successful revival of Doctor Who (BBC1, 1963-89, 1996, 2005-) it is part of a well-known media landscape. Both Doctor Who and Torchwood are predominantly filmed in Cardiff and the surrounding areas of South Wales, but whereas Torchwood is also narratively set in Cardiff, Doctor Who merely uses the locations to represent other places, most often London. Yet many of these places are distinctive and therefore obviously Cardiff for those who know the area. For example, the hospital in the episode ‘New Earth’ (2006) is recognisably the interior of the Wales Millennium Centre, just as the exterior location where the Tardis lands at the beginning of the episode is clearly Rhossili on the Gower Peninsula. Inevitably, the use of such locations has often disrupted my understanding of the story being told. That is, it’s hard to accept that this episode is taking place on a planet at the other end of the galaxy thousands of years into the future if the characters are standing on a cliff you recognise because you’ve been camping there. Of course, the use of locations to represent other places is necessary in media fictions, and I’m not trying to carry out some kind of trainspotter location identification in an attempt to undermine the programme’s diegesis. But it is important to note that while “remembering is a process that today is increasingly media-afflicted” (Hoskins 110), media texts can also be affected by the memories, whether communal or individual, that we bring to bear on them. A ‘real’ relationship with a place can be so intimate that it refuses to be ignored when ‘representations’ require it to be unnecessary. I’m a fan of Doctor Who and would rather not recognise the places so I can just get on with enjoying the programme. But it’s not possible to simply erase “Expressions of community” (Moores 368) which bring together identity and place, especially when that place is your home. Importantly, my idea of ‘home’ is inextricably bound up in the past. As it is a place I no longer live in, the ways in which I feel towards it are predicated on the notion that I used to live there, but no longer do. It’s clear that notions of home – especially those related to nation – are often predicated on ideas of history with significant emotional resonance (Anderson; Blunt and Dowling 140-195; Calhoun). This is a place that is an emotional rather than geographical home, even if it used to also be my home geographically. In buying a house, and engaging in the consumer culture which dominates the ways in which we turn a house into a home (oh, those endless hours at Ikea), I spent a lot of time wondering what it was that this sofa, or those lampshades, or that rug, said about me. The idea that the buildings that we own are a key way of creating and demonstrating a particular kind of identity or affiliation with a certain social group is necessary to consumer capitalism. But as I no longer live in it, the inside of this house can no longer be used as something I can show to other people hoping that they’ll ‘read’ my home how I want them to. Instead, the sense of home invigorated by my house’s appearance on Torchwood is one centred on location, related to the city and the housing estate where my house is, rather than what I did to it. ‘Home’ here becomes something symbolised by the bricks and mortar of the house I bought, but is instead more accurately located in the city and area which the house sits in; Cardiff. More importantly, Cardiff and my house become emotionally meaningful because I’m no longer there. That is, while it’s clear I had a particular relationship to Cardiff when I was a resident, this has altered since my move to Norwich. In moving to a new city – one which I had never visited before, and had no family or friends living in – it seems that my understanding of Cardiff as my ‘home’ has become intensified. This might be because continuing to own property there gives me an investment in the city, both emotionally and financially. But this idea of ‘home’ would, I think, have existed even if I’d sold my house. Instead, Cardiff-as-home is predicated on an idea of personal history and nostalgia (Wheeler; Massey). Academics are used to moving great distances in order to get jobs; indeed, “To spend an entire working career in a single department may seem to be a failure of geographical imagination” (Ley 182). The labour market insists that “All people may now be wanderers” (Bauman, Globalization 87), and hence geographical origins become something to be discussed with new colleagues. For me, like most people, this is a complicated question; does it mean where I was born, or where I grew up, or where I studied, or where I have lived most of my life? In the choices I make to answer this question, I’m acknowledging that “migration is a complex process of cultural negotiation, resistance, and adaptation” (Sinclair and Cunningham 14). As Freeman notes, “the history one tells, via memory, assumes the form of a narrative of the past that charts the trajectory of how one’s self came to be” (33, italics in original). Importantly, this narrative must be seen to make sense; that is, it must help explain the present, conforming to narrative ideas of cause and effect. In constructing a “narratable self” (Caravero 33, italics in original) I’m demonstrating how I think I came to end up where I am now, doing the job I’m doing. In order to show that “I am more than what the thin present defines” (Tuan, Space and Place 186) it’s necessary to reiterate a notion of ‘home’ which supports and illustrates the desired identity narrative. This narrative is as much about “the reflexive project of the self” (Gauntlett 99) in these “liquid times” (Bauman, Liquid Times), as it is a “performance” (Goffman) for others. The coherence and stability of my performance was undercut in a recent episode of Doctor Who – ‘Smith and Jones’ (2007) – in which a family row occurred outside a pub. I became quite distraught that I couldn’t work out where that pub was, and was later reassured to discover that it was in Pontypridd, a town a good few miles from Cardiff, and therefore it wasn’t surprising that I couldn’t recognise it. But in being distraught at not recognising locations I was demonstrating how central knowledge is to an idea of ‘home’. Knowing your way around, knowing where certain shops are, knowing the history of the place; these are all aspects of home, all parts of what Crouch calls “lay knowledge” (217). Ignorance of a space marks the outsider, who must stand on street corners with a map and ask locals for directions. For someone like me who prides himself on his sense of direction (who says I conform to gender stereotypes?) an inability to recognise a pub that I thought I should know suggested my knowledge of the area was dissipating, and so perhaps my ability to define that city as my home was becoming less valid. This must be why I take pleasure in noting that Torchwood’s diegesis is often geographically correct, for the ‘representational’ helps demonstrate my knowledge of the ‘real’ place’s layout. As Tuan notes, “When space feels thoroughly familiar to us, it has become place” (Space and Place 73), and the demonstration of that familiarity is one of the ways of reasserting one’s relationship to home. In demonstrating a knowledge of the place I’m defining as home, I’m also insisting that I’m not a tourist. Urry shows how visitors use a “tourist gaze” (The Tourist Gaze), arguing viewing is the most important activity when encountering a place, just as Tuan (Space and Place 16) and Strain (3) do. To visit somewhere is to employ “a dominance of the eye” (Urry, “Sensing the City” 71); this is why photography has become the dominant manner for recording tourist activity. Strain sees the tourist gaze as one “trained for consumerism” (15) with tourist activity defined primarily by commerce. Since Doctor Who returned Cardiff has promoted its association with the programme, opening an ‘Up Close’ exhibition and debating whether to put together a tourist trail of locations. As a fan of these programmes I’m certainly excited by all of this, and have been to the exhibition. Yet it feels odd being a tourist in a place I want to call home, and some of my activity seems an attempt to demonstrate that it was my home before it became a place I might want to visit for its associations with a television programme. For example, I never went and watched the programme being filmed, even though much of it was shot within walking distance of my house, and “The physical places of fandom clearly have an extraordinary importance for fans” (Sandvoss 61). While some of this was due to not wanting to know what was going to happen in the programme, I was uncomfortable with carrying out an activity that would turn a “landscape” into a “mediascape” (Jansson 432), replacing the ‘real’ with the ‘representational’. In insisting on seeing Cardiff, and my house, as something which existed prior to the programmes, I’m attempting to maintain the “imagined community” (Anderson) I have for my home, distinguishing it from the taint of commerce, no matter how pointless or naïve such an act is in effect. Hence, home is resolutely not a commercial place; or, at least, it is a location whose primary emotive aspects are not defined by consumerism. When houses are seen as nothing more than aspects of commerce, that’s when they remain ‘houses’ or ‘properties’; the affective aspects of ‘homes’ are instead emotionally detached from the commercial factors which bring them about. I think this is why I’m keen to demonstrate that my associations with Cardiff existed before Doctor Who started being made there, for if the place only meant anything to me because of the programme that would define me as a tourist and therefore undermine those emotional and personal aspects of the city which allow me to call it ‘home’. It also means I can be proud that such a cultural institution is being made in ‘my’ city. But it’s a city I can no longer claim residence in. This means that Torchwood and Doctor Who have become useful ways for me to ‘visit’ Cardiff. It seems I have started to adopt a ‘tourist gaze’, for the programmes visually recreate the locations and all I can do is view them, no matter how much I use my knowledge of location in an attempt to interpret those images differently from a tourist. It’s tempting to suggest that this shows how there is a “perpetual negotiation between the real event and its representation” (Bruzzi 9), and how willing I am to engage in the “mobile privatization” that Williams saw as a defining aspect of television (26). But this would be to accept the “unhomeyness” which results from “the ultimate failures of the home in postmodern times” (Lewis and Cho 74). In adopting an autobiographical approach to these issues, I hope I’ve demonstrated the ways in which individuals can experience emotional resonances related to ‘home’ which, while clearly inflected through the social, cultural, and technological aspects I’ve outlined, are nevertheless meaningful and maintain a dominance of the ‘real’ over the ‘representational’. Furthermore, my job tells me I shouldn’t feel this way about my home; or, at least, it reminds me that such emotionality can be explained away through cultural analysis. But that doesn’t in any way make ‘home’ any less powerful nor fully explain how such dry criteria mutate into humanist, emotional significance. So, I can tell you what my home is: but I’m not sure I can get you to understand how seeing my home on television makes me feel. In that sense it’s almost too neat that the episode which kick-started all of this is called ‘Ghost Machine’, for television has become the technology through which the ghosts of my home haunt me on a weekly basis, and ghosts have always been difficult to make sense of. References Anderson, Benedict. Imagined Communities. London: Verso, 1983. Bauman, Zygmunt. Globalization: The Human Consequences. Cambridge: Polity, 1998. ———. Liquid Times: Living in an Age of Uncertainty. Cambridge: Polity, 2007. Blunt, Alison, and Robyn Dowling. Home. London and New York: Routledge, 2006. Bruzzi, Stella. New Documentary: A Critical Introduction. London and New York: Routledge, 2000. Calhoun, Craig. Nations Matter: Culture, History, and the Cosmopolitan Dream. London and New York: Routledge, 2007. Caravero, Adriana. Relating Narratives: Storytelling and Selfhood. Trans. Paul A. Kottman. London and New York: Routledge, 2000/1997. Crouch, David. “Surrounded by Place: Embodied Encounters.” Tourism: Between Place and Performance. Eds. Simon Coleman and Mike Crang. New York and Oxford: Berghahn, 2002. 207-18. Darby, Wendy Joy. Landscape and Identity: Geographies of Nation and Class in England. Oxford and New York: Berg, 2000. Freeman, Mark. Rewriting the Self: History, Memory, Narrative. London and New York: Routledge, 1993. Gauntlett, David. Media, Gender and Identity: An Introduction. London and New York: Routledge, 2002. Goffmann, Erving. The Presentation of Self in Everyday Life. London: Penguin, 1959. Hoskins, Andrew. “Television and the Collapse of Memory.” Time and Society 13.1 (2004): 109-27. Jansson, André. “Spatial Phantasmagoria: the Mediatization of Tourism Experience.” European Journal of Communication 17.4 (2002): 429-43. Kilborn, Richard, and John Izod. An Introduction to Television Documentary: Confronting Reality. Manchester: Manchester UP, 1997. Lewis, Tyson, and Daniel Cho. “Home Is Where the Neurosis Is: A Topography of the Spatial Unconscious.” Cultural Critique 64.1 (2006): 69-91. Ley, David. “Places and Contexts.” Approaches to Human Geography. Eds. Stuart Aitken and Gill Valentine. London, Thousand Oaks and New Delhi: Sage, 2006. 178-83. Massey, Doris. For Space. London: Sage, 2005. Moores, Shaun. “Television, Geography and ‘Mobile Privatization’.” European Journal of Communication 8.4 (1993): 365-79. Morley, David. Home Territories: Media, Mobility and Identity. London and New York: Routledge, 2000. Rodaway, Paul. “Humanism and People-Centred Methods.” Approaches to Human Geography. Eds. Stuart Aitken and Gill Valentine. London, Thousand Oaks and New Delhi: Sage, 2006. 263-72. Sandvoss, Cornel. Fans: The Mirror of Consumption. Cambridge: Polity, 2005. Sinclair, John, and Stuart Cunningham. “Go with the Flow: Diasporas and the Media.” Television and New Media 1.1 (2000): 11-31. Strain, Ellen. Public Places, Private Journeys: Ethnography, Entertainment, and the Tourist Gaze. New Brunswick, New Jersey, and London: Rutgers UP, 2003. Tuan, Yi-Fu. Topophilia: A Study of Environmental Perception, Attitudes, and Values. New York: Columbia UP, 1974. ———. Space and Place: the Perspective of Experience. London: Edward Arnold, 1977. Urry, John. “Sensing the City.” The Tourist City. Eds. Dennis R. Judd and Susan S. Fainstein. New Haven and London: Yale UP, 1999. 71-86. ———. The Tourist Gaze. 2nd ed. London: Sage, 2002. Ward, Paul. Documentary: The Margins of Reality. London and New York: Wallflower, 2005. Wheeler, Wendy. A New Modernity: Change in Science, Literature and Politics. London: Lawrence and Wishart, 1999. Williams, Raymond. Television: Technology and Cultural Form. 2nd ed. London and New York: Routledge, 1990. Citation reference for this article MLA Style Mills, Brett. "What Happens When Your Home Is on Television?." M/C Journal 10.4 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0708/08-mills.php>. APA Style Mills, B. (Aug. 2007) "What Happens When Your Home Is on Television?," M/C Journal, 10(4). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0708/08-mills.php>.

Introduction "Barbie has a great day every day, but Ken only has a great day if Barbie looks at him", states the narrator in Barbie (2023). Directed by Greta Gerwig, the film not only claimed the title of the highest-grossing film of the year but also prompted its audience to reconsider a character they had previously mostly overlooked; another one of Barbie’s many accessories: Ken. Ken's identity as Barbie's companion is fundamentally dependent upon the presence and recognition of his more prominent female counterpart. This highlights Ken's secondary role, where he serves as a supporting figure to Barbie's idealised existence. Akin to a Manic Pixie Dream Boy (MPDB) overshadowed by Barbie, we realise Ken’s lack of identity. Throughout the film, Ken, initially depicted as identity-less, embarks on a journey of self-discovery, challenging the confines imposed by white patriarchy, although it doesn’t seem that way at first. This article will first establish Ken's MPDB status, highlighting traits such as (a) seeking to elevate and challenge the main character’s beliefs, (b) harbouring both gentleness and deviousness, while also engaging in playful yet mildly destructive mischief, (c) acting as a catalyst for change, (d) exhibiting a desire to escape, disappear, or transform, leaving valuable lessons behind, and (e) existing solely within the perception of or for the benefit of the main character. Subsequently, it will follow his journey, ultimately examining how a humanoid doll undergoes healing particularly concerning gender issues. Through the deconstruction of his narrative, this article aims to uncover the underlying power dynamics at play and to explore how Ken's transformation contributes to broader conversations surrounding gender fluidity and representation. By doing so, the article will provide an understanding of Ken's role and contribution to the feminist cause, while also offering insights into the broader cultural significance of the film. Manic Pixie Dream Girl In contemporary discourse, the term MPDGirl has gained recognition following its coinage by Nathan Rabin: “that bubbly, shallow, cinematic creature that exists solely in the fevered imaginations of sensitive writer-directors to teach broodingly soulful young men to embrace life and its infinite mysteries and adventures” (Rabin, "The Bataan"). It rapidly gained eminence within popular culture, precipitating a widespread societal fixation on the quest for mining more MPDGs, up to the point where Rabin himself voiced his regret about coining the term ("I’m Sorry"). However, the MPDG was already a presence among us. As Laurie Penny states in the article "I Was a Manic Pixie Dream Girl", “Like scabies and syphilis, Manic Pixie Dream Girls were with us long before they were accurately named”. Additionally, Gouck contends that “the Pixie is a descendant of the Classical Muse and also has roots in the Pygmalion myth” (527). Thus, tracing from these foundational mythical and ancient iterations to contemporary relatives such as the Earnest Elfin Dream Gay (EEDG) and the “Magical Negro”, popularised by Spike Lee, reveals a diverse family tree. Although various writers for online platforms have declared the demise of the MPDG (Eby; Harris; Stoeffel), the trope constantly found ways to revive itself. Harris, in her 2012 article "Is the Manic Pixie Dream Girl Dead?", claimed that the trope has been turned on its head with later iterations like Ruby Sparks, “depicting a writer (Paul Dano) whose idealistic, winsome female character comes to life and challenges patriarchal notions of what women actually want”. Tannenbaum, on the other hand, suggested that the MPDG isn’t dead but just evolved through a loophole: the tragic backstory. This article contends that as long as a concept remains in circulation, it cannot die. Thus, even this article itself contributes to the preservation of the phenomenon in question. Manic Pixie Dream Boy In 2012, Molly Lambert introduced a notable extension of the MPDG archetype: the MPDB. Lambert described the MPDB as a character who uplifts the heroine's self-confidence through comfort, inspiration, and nurturing support, without expecting anything in return. He … tamps down her … temper while appreciating her quirks … . He’s a nerd, but not an angry … one. He’s handsome, but he has no idea … . His … hobbies might be immature … but it doesn’t extend to his emotions … . He’s a selfless, responsible Peter Pan. (Lambert) The likening of the MPDB to a selfless and responsible Peter Pan is flawed. One of the main reasons that make Peter Pan Peter Pan is that he doesn’t want to become an adult and be burdened with responsibilities. Additionally, the notion of the MPDB wanting nothing in return is flawed, as the MPDB's actions are usually driven by a fixation obsession rather than genuine altruism. Consequently, rather than epitomising selflessness, the MPDB defined by Lambert aligns more closely with an idealised EveryWoman’sDreamBoy archetype. In 2015, Anna Breslaw introduced another definition, labelling the MPDB as a “self-mythologizing ‘free-spirited’ dude”; however, it still remains unclear and unsatisfactory. Since its inception, there has been a fundamental misunderstanding of the concept of the MPDB. Originally rooted in a female-centric trope, it requires careful interpretation. When the definitions of the MPDB are applied as previously stated, it effectively transforms into an archetype that conventionally represents many women's ideal. However, unlike the MPDG, who is characterised by her eccentricity, the previous definitions of the MPDB reject this norm. Drawing inspiration from figures such as Peter Pan, Puck, King Kong, the Amphibian Man, the Beast, and Edward Scissorhands, the MPDB embodies a blend of comfort and chaos. This dichotomy is exemplified in Ken, who fulfills the role of comfort and chaos for Barbie, yet finds himself unwanted and unneeded. The real MPDB is defined by five core features that distinguish it from the misinterpreted notion often associated with the trope. a) The MPDB seeks to elevate and challenge the main character’s beliefs: Ken consistently tries to alter Barbie’s perceptions, as evidenced by his persistent attempts to reshape her opinion of him beyond superficial interests. This is exemplified by his pursuits beyond conventional activities, such as his daring act of running into the plastic waves, a seemingly unprecedented action that surprises, shocks, or scares those around him. b) The MPDB harbours both gentleness and deviousness, while engaging in playful yet mildly destructive mischief: Ken exhibits a dual nature, demonstrating kindness and charm towards Barbie while simultaneously harbouring ulterior motives, including a deep-seated desire to become Barbie's romantic partner. This complexity in character can be likened to the “nice guy syndrome”, where benevolent actions may mask underlying intentions. Furthermore, upon his return to build patriarchy, this desire is accentuated, showcasing his multilayered personality. c) The MPDB acts as a catalyst for change: Ken serves as an important force in instigating transformation, as demonstrated by the significant shifts that occur in both Barbieland and Barbie's life due to Ken's presence. His actions challenge Barbie's beliefs, whether intentionally or inadvertently, leading her to perceive new perspectives and undergo personal growth. d) The MPDB exhibits a desire to escape, disappear, or transform, leaving valuable lessons behind: Throughout Ken's MPDB journey, his inclination towards escapism, disappearance, or transformation becomes evident. While his initial desire to accompany Barbie may stem from romantic aspirations, it is also fuelled by the rivalry among the Kens. Once Ken realises there is more than Barbieland and he can want different things, he expresses his desire for change. As Ken evolves and heals, he undergoes a transformation, ultimately becoming a changed entity, yet leaving behind significant lessons that pave the way for the transformation of Barbieland and Barbie. e) The MPDB exists solely within the perception of or for the benefit of the main character: Ken’s presence is exclusively crafted within the perspective of, or to serve the needs of, the main character. According to a 2017 GQ article, Michael Shore, the head of Mattel's global consumer insights at the time, states that, “Ken was really viewed as more of an accessory in Barbie’s world, to support the narrative of whatever was happening with the girls” (qtd. in Weaver). This perspective reinforces Ken's role as arm candy within Barbie's world, serving as a complement to her endeavors at a ratio of about 1:7 (Weaver). This aspect highlights the trope's function as a narrative construct intended to support and shape the protagonist's storyline and growth. The MPDB Ken Ken (Ryan Gosling) makes his debut appearance in the Barbie movie at the eight-minute mark. While the narrative primarily revolves around Barbie, Ken's introduction is a subtle but significant moment. As Barbieland unfolds before us, Ken's delayed entrance, as another inhabitant of Barbieland, draws attention. Barbie is everywhere, but where is Ken? Amidst the cheerful exchanges of “Hi Barbie, Hi Ken”, Ken's behavior stands out—he doesn't reciprocate the greeting with other Kens, he only greets Barbie. Ken's omission from acknowledging his fellow Kens seems like a deliberate choice—a denial of their existence, perhaps suggesting that he perceives himself as the sole Ken of significance in Barbieland. His exclusive greeting to Barbie highlights this notion; in his world, Barbie is paramount, and other Kens are unimportant in comparison. We understand that there is a rivalry going on between the Kens; there is no Kenship, mainly between Ken (Gosling) and Ken (Simu Liu). The same evening at the party, while all the Barbies wear complementary yet distinct clothes, the Kens are dressed uniformly in identical outfits. This lack of individuality strips them of identity, claims Roche, “it is a training, an element in the education of controlled individual power ... designed to shape the physique … of [an] individual” (228-9). Uniforms shape individuality into collectivity and thus cause a lack of identity. The white and gold motifs on Kens’ jumpsuits may symbolise collectivity. They are a team; they are minds that have never been shaped before, they are accessories. The 'K' emblem on their jackets further emphasises their lack of identity. Costume designer Jacqueline Durran “imagined Gosling’s character as ‘almost like an accessory’ where his main function is to just be there and match her look. The Kens could all be dressed the same because there wasn’t meant to be anything distinct about them” (Zemler, "Dressing Barbie"). This point is even more highlighted in a scene where Barbie and Ken are in the car going to the real world, where Ken has another jumpsuit that is covered with the letter “B”. In the absence of the other Kens he is even more of an accessory, and even wearing something with his initials is denied, he is Barbie’s property. Contact with Patriarchy Barbie and Ken enter the real world, and interestingly, while throughout the travel sequence, Barbie is in front of Ken, leading Ken, in the shot where they enter the real world, Ken is in front of Barbie. Ken, for the first time alone, somehow ends up at Century City: “it is the antithesis of Barbieland”, says Greenwood, “there is an homage to the male construction industry and the male gaze” (Zemler, "On Location"). Men who are passing him say “excuse me, sir, thanks man, what’s up bud”. This new world that he encounters in Century City is giving him an identity. For the first time, he is something more than an unwanted MPDB. He is sir, he is man, he is bud. Since the Kens exist as a second-class species whose sole purpose is to cheer the Barbies on, he cannot comprehend his actual yearning, he thinks common decency (someone saying excuse me) is what patriarchy is. A fish out of water, the manic pixie Ken creates a pastiche of everything he encounters to assume this new identity: male presidents, mini-fridges, golf, a fur coat, and even horses. His first interaction with horses is through two police officers riding horses. Believing that horses are an important part of patriarchy, Ken wearing a cowboy outfit too, internalises the bond between horse and man. Pickel-Chavelier, in a study about horse stories, states that “the horse has been a fundamental element in the evolution of Western civilization” (120). Robinson argues that historically “the human-horse relationship was male-dominated, reflecting the horses’ role as a work tool and the traditional placing of power and power sources under the control of men” (44). Thus, the rider has been considered to have “increased power and an increased sense of power” while evoking “a sense of inferiority and envy” in pedestrians (Robinson 43). Studying the human-horse relationship through the American mounted police, Lawrence claimed that the mounted police have close relationships with their horses. Robinson states that “the officers spend much time with their animals each day and develop a sense of trust” (43). Ken's admiration of horses likely symbolises his evolving understanding of masculinity and power dynamics within patriarchy. Being introduced to horses as symbols of authority and control, he understands them as companions embodying strength, loyalty, and trust. This explains how he understands masculinity as a realm where power is defined by mutual respect and partnership, rather than dominance, which is also probably the reason why he loses interest in patriarchy when he realises it’s not about horses. Nicholas, in their article "Ken’s Rights?", claims that “radicalization … is often motivated by feelings among … men of being left behind by a feminist world or system that doesn’t value them. This then leads them to long for an imagined natural order of patriarchy where women are back in their place and men regain their entitlements”. Ken’s frustration leads him to introduce patriarchy to his fellow Kens, envisioning a transformation of Barbieland into a new Century City. This shift reflects Ken’s Manic Pixie healing journey: rather than being solely an MPDB, Ken slowly constructs an identity under patriarchy for himself. Drawing from Connell's perspective on hegemonic masculinity, which posits that masculinity is always constructed in response to subordinated masculinities, we see how Ken's desire for change extends to altering the very fabric of Barbieland, from its constitution to its name, renaming it Kendom. This name change holds significance, echoing the concept of “Inceldom” within the larger misogynist ecosystem of the Manosphere, where men perceive themselves as deprived of love and intimacy due to feminist ideals. In addition to incels, the ‘Manosphere’ is comprised of Men’s Right Activists, Men Going Their Own Way (MGTOW), AND Pick-Up Artists (PUAs). Each of these groups subscribe to the same underlying philosophy, referred to as the ‘red pill’… When an individual has ‘taken the red pill’, they have enlightened themselves to a reality in which women wield feminism as a weapon against men, depriving them of sex and love. (Gothard et al. 1) Ken’s new outfit is another important change. As patriarchy leaks into Barbieland, Ken's outfit begins to reflect iconic images of masculinity, such as Sylvester Stallone in a mink coat. Previously, Ken's clothing complemented Barbie's, but now, his fanny pack displays his full name instead of just the letter K, positioned over his non-existent genitalia. This deliberate placement implies a newfound connection between his new identity and his imagined sex. When discontent Barbies strategise to disrupt the new order, they manipulate Kens' fragile egos, inciting conflict just before the crucial constitution vote. The fighting sequence starts with Ryan Gosling’s "I'm just Ken" song and imagery reminiscent of Rodin's iconic statue “The Thinker”. The Rodin Museum describes the figure as “a being with a tortured body, almost a damned soul, and a free-thinking man, determined to transcend his suffering through poetry”, mirroring Ken's current state of turmoil. In Rodin’s lifetime, there were “many marble and bronze editions in several sizes” that have been executed (Zelazko). Similarly, there are countless iterations of Ken, undermining his belief in his uniqueness. The general anticipation of the statue being impressive but then feeling let down when seeing its real size serves as a poignant metaphor for Ken's inflated self-importance, contrasted with his inherent fragility and insignificance. As the chorus “I’m just Ken” starts, Ken (Gosling) rides into the battle “on paddle boats reminiscent of cannon-loaded ships, while [Ken (Liu)]’s crew carries him over their shoulders, spinning umbrellas like wheels and holding stick horses as if they were human chariots” (Lee), having frisbees, tennis rackets, and other sports equipment in their hands. This imagery not only captivates the audience but also serves as a reflection of the sports and war imagery in media representations of men. The notion of hegemonic masculinity is intricately woven into such depictions. Jansen and Sabo point out “that the sport/war metaphor is embedded within a “deep structure” of patriarchal values, beliefs, and power relations that, in turn, reflect and advance the agendas of hegemonic masculinity” (2). This metaphor not only reflects but also advances the agendas of hegemonic masculinity. By glorifying competition and valorising traits associated with aggression and dominance, media representations perpetuate narrow and rigid norms of masculinity, reinforcing the hierarchical gender dynamics prevalent in society. However, through playful exploration of these notions, Barbie introduces a significant step in the healing journey of MPDBs, all while cleverly critiquing the inherent associations society makes between masculinity, competitive sports, and even aspects of warfare. Kenough As Ken continues his performance, seamlessly transitioning from a part-power ballad, part-battle sequence into a dream ballet, the narrative takes a profound turn. Connell's concept of “gender order”, referring to “a historically constructed pattern of power relations between men and women and definitions of femininity and masculinity” that emerge and are transformed within varying institutional contexts (98-99), becomes particularly relevant when applied to dancing, seen as an institutional context. Silvester, discussing how gender dynamics within dancing evolved, notes that in the 60s, with the twist and later with disco dancing, dancers did not have to have partners any more, which made the “presumptions about the effeminacy of professional male dancers” widespread (qtd. in Owen 18). Because in performance culture female dancers were the objects of desire for usually male spectators, dancing found itself a place inside the borders of femininity, “and homophobic prejudices against male dancers grew” (Owen 18). Initially, at the party, dancing symbolises their confinement to their identities as Barbie’s accessory, and later it serves as a catalyst for shedding the performative shackles of masculinity and patriarchy. Through dance, MPDB Ken embraces authenticity, breaking down the barriers of the embarrassment of showing admiration to his fellow Kens and fostering genuine connection and affection. The Kens help each other up, they giggle, and they kiss each other on the cheek; they are no longer threatened by each other or by showing affection. As the battle sequence comes to an end, one Ken acknowledges that they were only fighting because they didn’t know who they were. What initially began as a melodramatic expression of the insecurities of an incel, angry at his object of affection, transforms into a collective affirmation of self-worth, fostering unity and acceptance among the Kens. Lee aptly describes this transformation as an elevation from internal conflict to self-affirming validation, marking a pivotal shift away from self-destructive behaviours towards mutual respect and understanding. Ken finally has an identity that is not defined through Barbie’s gaze or patriarchal vision of masculinity. He is not an MPDB that only exists for the protagonist anymore. He finds an identity; however, one he does not know how to express. Connell and Messerschmidt state that “men can adopt hegemonic masculinity when it is desirable; but the same men can distance themselves strategically from hegemonic masculinity at other moments. Consequently, ‘masculinity’ represents not a certain type of man but, rather, a way that men position themselves through discursive practices” (841). Ken still does not abandon what he has found in the real world. Knowing he has been defeated he tries to “strategically” reposition himself. Like a toddler having a temper tantrum, he runs to his mojo dojo casa house, throws himself on his bed, and starts crying, while Barbie tries to comfort him. Myisha et al. suggest that Barbie, as a woman, again is cast in the role of nurturer and comforter, and thus the movie finds itself repeating gender stereotypes. However, missing the point that Ken is crying in this scene, these criticisms are themselves reinforcing gender stereotypes by mistaking common decency for an intrinsic association with women. Ken later denounces patriarchy and learns from Barbie not to define himself by his possessions, his relationship, or his job. Embracing his individuality, he declares, “I'm Ken, and I'm Kenough”, going down the slide, symbolizing a rebirth. In his final shot, Ken is seen with a sweatshirt proclaiming “I’m Kenough”. In embracing his past identities through the bandana and the color pink, he constructs a new identity, one that welcomes all colors. bell hooks defines feminism as “the struggle to end sexist oppression” for all women without “[privileging] women over men” (26). Greta Gerwig, in an interview with Time, acknowledges the struggles faced by both men and women throughout history, highlighting the universal pressure to meet unrealistic standards (Carlin). This suggests that while women face specific forms of oppression, men too are ensnared by other rigid societal norms, if not the same. By recognising these challenges, feminism advocates for the involvement of men in the movement. Whether it is standing in solidarity with women or confronting their own biases, men play a pivotal role in advancing gender equality. For feminism to thrive, it necessitates men's active participation, urging them to support women's rights and challenge patriarchal structures while remaining open to introspection and growth. Feminism has consistently aimed to dismantle the rigid gender binaries epitomised by the Barbie/Ken dichotomy, advocating for the separation of attributes from their gendered associations. From Barbie, we can glean the lesson that hierarchical and inflexible gender norms benefit no one and that power and social roles should not be determined by one's biological sex. Nicholas, in their article "Ken’s Rights?", claims that online antifeminist discourses reveal parallels between Ken's journey in the movie and themes found in Men’s Rights Activist spaces. Ken's transition from aggrievement to a more enlightened perspective on masculinity mirrors the narratives prevalent in such spaces. This underscores the importance of understanding and addressing men within the context of feminism, as their experiences are intertwined with broader societal structures and expectations. True progress cannot be achieved if we continue to view those who perpetuate patriarchy or toxic masculinity as “others”. We should see them as humanoid Ken dolls, and in doing so help them to help us trigger answers and solutions. Understanding and addressing these issues is crucial for healing and reducing harm inflicted by patriarchal norms. While Barbie may have its flaws, focussing solely on its shortcomings detracts from the opportunity to address deeper issues regarding society. MPDB Ken's portrayal as a subservient accessory to Barbie raises important questions about gender dynamics and the impact of societal expectations on individuals. Rather than vilifying Ken because he brought patriarchy to Barbieland, and reducing him only to a man, I advocate for understanding his journey and recognising him also as a brainwashed character, alongside the brainwashed Barbies, who needed the help of his friends to heal. By acknowledging and addressing the influence of patriarchal norms on all individuals, including men like Ken, we can work towards healing and progress for all. References Barbie. Dir. G. Gerwig. Warner Bros. Pictures, 2023. Breslaw, Anna. “Beware the Manic Pixie Dream Boyfriend.” The Cut, 13 Sep. 2015. <https://www.thecut.com/2015/09/beware-the-manic-pixie-dream-boyfriend.html>. Carlin, Shannon. “The History Behind Barbie’s Ken.” Time, 20 Jul. 2023. <https://time.com/6296386/barbie-ken-history/>. Connell, Raewyn. "The Social Organization of Masculinity." Feminist Theory Reader. Routledge, 2020. 192-200. ———. Gender and Power Cambridge. Polity, 1987. Connell, Raewyn, and James W. Messerschmidt. 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Introduction Where children’s television once ruled supreme as a vehicle for sales of kids’ brands, the marketing of children’s toys now often hinges on having the right social media influencer, many of them children themselves (Verdon). As Forbes reported in 2021, the pandemic saw an increase in children spending more time online, many following their favourite influencers on YouTube, TikTok, and Instagram. The importance of tapping into partnering with the right influencer grew, as did sales in toys for children isolated at home. We detail, through a case study approach and visual narrative analysis of two Australian influencer siblings’ Instagram accounts, the nature of toy marketing to children in 2023. Findings point to the continued gendered nature of toys and the concurrent promotion of aspirational adult ‘toys’ (for example, cars, high-end cosmetics) and leisure pursuits that blur the line between what we considered to be children’s playthings and adult objects of desire. To Market, to Market Toys are a huge business worldwide. In 2021, the global toys market was projected to grow from $141.08 billion to $230.64 billion by 2028. During COVID-19, toy sales increased (Fortune Business Insights). The rise of the Internet alongside media and digital technologies has given toy marketers new opportunities to reach children directly, as well as producing new forms of digitally enabled play, with marketers potentially having access to children 24/7, way beyond the previous limits of children’s programming on television (Hains and Jennings). Children’s digital content has also extended to digital games alongside digital devices and Internet-connected toys. Children’s personal tablet ownership rose from less than 1 per cent in 2011 to 42 per cent in 2017 (Rideout), and continues to grow. Children’s value for brands and marketers has increased over time (Cunningham). The nexus between physical toys and the entertainment industry has grown stronger, first with the Disney company and then with the stand-out success of the Star Wars franchise (now owned by Disney) from the late 1970s (Hains and Jennings). The concept of transmedia storytelling and selling, with toys as the vehicle for children to play out the stories they saw on television, in comics, books, movies, and online, proved to be a lucrative one for the entertainment company franchises and the toy manufacturers (Bainbridge). All major toy brands now recognise the power of linking toy brands and entertaining transmedia children’s texts, including online content, with Disney, LEGO and Barbie being obvious examples. Gender and Toys: Boys and Girls Come Out to Play Alongside the growth of the children’s market, the gendering of children’s toys has also continued and increased, with concerns that traditional gender roles are still strongly promoted via children’s toys (Fine and Rush). Research shows that girls’ toys are socialising them for caring roles, shopping, and concern with beauty, while toys aimed at boys (including transportation and construction toys, action figures, and weapons) may promote physicality, aggression, construction, and action (Fine and Rush). As Blakemore and Center (632) suggested, then, if children learn from toy-play “by playing with strongly stereotyped toys, girls can be expected to learn that appearance and attractiveness are central to their worth, and that nurturance and domestic skills are important to be developed. Boys can be expected to learn that aggression, violence, and competition are fun, and that their toys are exciting and risky”. Recently there has been some pushback by consumers, and some toy brands have responded, with LEGO committing to less gendered toy marketing (Russell). YouTube: The World’s Most Popular Babysitter? One business executive has described YouTube as the most popular babysitter in the world (Capitalism.com). The use of children as influencers on YouTube to market toys through toy review videos is now a common practice (Feller and Burroughs; De Veirman et al.). These ‘reviews’ are not critical in the traditional sense of reviews in an institutional or legacy media context. Instead, the genre is a mash-up, which blurs the lines between three major genres: review, branded content, and entertainment (Jaakkola). Concerns have been raised about advertising disguised as entertainment for children, and calls have been made for nuanced regulatory approaches (Craig and Cunningham). The most popular toy review channels have millions of subscribers, and their hosts constitute some of YouTube’s top earners (Hunting). Toy review videos have become an important force in children’s media – in terms of economics, culture, and for brands (Hunting). Concurrently, surprise toys have risen as a popular type of toy, thanks in part to the popularity of the unboxing toy review genre (Nicoll and Nansen). Ryan’s World is probably the best-known in this genre, with conservative estimates putting 10-year-old Ryan Kanji’s family earnings at $25 million annually (Kang). Ryan’s World, formerly Ryan’s Toy Review, now has 10 YouTube channels and the star has his own show on Nic Junior as well as across other media, including books and video games (Capitalism.com). Marsh, through her case study of one child, showed the way children interact with online content, including unboxing videos, as ‘cyberflaneurs’. YouTube is the medium of choice for most children (now more so than television; Auxier et al.). However, Instagram is also a site where a significant number of children and teens spend time. Australian data from the e-Safety Commission in 2018 showed that while YouTube was the most popular platform, with 80 per cent of children 8-12 and 86 per cent of teens using the site, 24 per cent of children used Instagram, and 70 per cent of teens 13-17 (e-Safety Commissioner). Given the rise in social media, phone, and tablet use in the last five years, including among younger children, these statistics are now likely to be higher. A report from US-based Business Insider in 2021 stated that 40 per cent of children under 13 already use Instagram (Canales). This is despite the platform ostensibly only being for people aged 13 and over. Ofcom (the UK’s regulator for communications services) has discussed the rise of ‘Tik-Tots’ – young children defying age restrictions to be on social media – and the increase of young people consuming rather than sharing on social media (Ofcom). Insta-Kidfluencers on the Rise Marketers are now tapping into the selling power of children as social media influencers (or kidfluencers) to promote children’s toys, and in some cases, parents are happy to act as their children’s agents and managers for these pint-size prosumers. Abidin ("Micromicrocelebrity") was the first to discuss what she termed ‘micro-microcelebrities’, children of social media influencers (usually mothers) who have become, through their parents’ mediation, paid social media influencers themselves, often through Instagram. As Abidin noted: “their digital presence is deliberately commercial, framed and staged by Influencer mothers in order to maximize their advertorial potential, and are often postured to market even non-baby/parenting products such as fast food and vehicles”. Since that time, and with children now a growing audience on Instagram, some micro-microcelebrities have begun to promote toys alongside other brands which appeal to both children and adults. While initially these human ‘brand extensions’ of their mothers (Archer) appealed to adults, their sponsored content has evolved as they have aged, and their audience has grown and broadened to include children. Given the rise of Instagram as a site for the marketing of toys to children, through children themselves as social media influencers, and the lack of academic research on this phenomenon, our research looks at a case study of prominent child social media influencers on Instagram in Australia, who are managed by their mother, and who regularly promote toys. Within the case study, visual narrative analysis is used, to analyse the Instagram accounts of two high-profile child social media influencers, eleven-year-old Australian Pixie Curtis and her eight-year-old brother, Hunter Curtis, both of whom are managed by their entrepreneur and ‘PR queen’ mother, Roxy Jacenko. We analysed the posts from each child from March to July 2022 inclusive. Posts were recorded in a spreadsheet, with the content described, hashtags or handles recorded, and any brand or toy mentions noted. We used related media reports to supplement the analysis. We have considered ethical implications of our research and have made the decision to identify both children, as their accounts are public, with large follower numbers, promote commercial interests, and have the blue Instagram ‘tick’ that identifies their accounts as verified and ‘celebrity’ or brand accounts, and the children are regularly featured in mainstream media. The children’s mother, Jacenko, often discusses the children on television and has discussed using Pixie’s parties as events to gain publicity for the toy business. We have followed the lead of Abidin and Leaver, considered experts in the field, who have identified children and families in ethnographic research when the children or families have large numbers of followers (see Abidin, "#Familygoals"; Leaver and Abidin). We do acknowledge that other researchers have chosen not to identify influencer children (e.g., Ågren) with smaller numbers of followers. The research questions are as follows: RQ1: What are the toys featured on the two social media influencer children’s sites? RQ2: Are the toys traditionally gendered and if so, what are the main gender-based toys? RQ3: Do the children promote products that are traditionally aimed at adults? If so, how are these ‘toys’ presented, and what are they? Analysis The two child influencers and toy promoters, sister and brother Pixie (11) and Hunter (8) Curtis, are the children of celebrity, entrepreneur and public relations ‘maven’, Roxy Jacenko. Jacenko’s first business was a public relations firm, Sweaty Betty, one she ran successfully but has recently closed to focus on her influencer talent agency business, the Ministry of Talent, and the two businesses related to her children, Pixie’s Pix (an online toy store named after her daughter) and Pixie’s Bows, a line of fashion bows aimed at girls (Madigan). Pixie Curtis grew up with her own Instagram account, with her first Instagram post on 18 June 2013, before turning two, and featuring a promotion of an online subscription service for toys, with the hashtag #babblebox. At time of writing, Pixie has 120,000 Instagram followers; her ‘bio’ describes her account as ‘shopping and retail’ and as managed by Jacenko. Pixie is also described as the ‘founder of Pixie’s Pix Toy Store’. Her brother Hunter’s account began on 6 May 2015, with the first post to celebrate his first birthday. Hunter’s page has 20,000 followers with his profile stating that it is managed by his mother and her talent and influencer agency. RQ1: What are the toys featured on the two children’s Instagram sites? The two children feature toy promotions regularly, mostly from Pixie’s online toy shop, with the site tagged @pixiespixonline. These toys are often demonstrated by Pixie and Hunter in short video format, following the now-established genre of the toy unboxing or toy review. Toys that are shown on Pixie’s site (tagged to her toy store) include air-clay (clay designed to be used to create clay sculptures); a Scruff-a-Luv soft toy that mimics a rescue pet that needs to be bathed in water, dried, and groomed to become a ‘lovable’ soft toy pet; toy slime; kinetic sand; Hatchimals (flying fairy/pixie dolls that come out of plastic eggs); LOL OMG dolls and Mermaze (both with accentuated female/made up features). LOL OMG (short for Outrageous Millennial Girls) are described as “fierce, fashionable, fabulous” and their name taps into common language used to communicate while texting. Mermaze are also fashion and hair styling dolls, with a mermaid’s tail that changes colour in water. While predominantly promoting toys on Pixie’s Pix, Pixie posts promotions of other items on her Website aimed at children. This includes practical items such as lunch boxes, but also beauty products including a skin care headband and scented body scrubs. Toys shown on Hunter’s Instagram site are often promotions of his sister’s toy store offerings, but generally fall into the traditional ‘boys’ toys’ categories. The posts that tag the Pixie’s Pix store feature photos or video demonstrations by Hunter of toys, including trucks, slime, ‘Splat balls’ (squish balls), Pokémon cards, Zuru toys’ ‘Smashers’ (dinosaur eggs that are smashed to reveal a dinosaur toy), a Bubblegum simulator for Roblox (a social media platform and game), Needoh Stickums, water bombs, and Hot Wheels. RQ2: Are the toys traditionally gendered and if so, what are the main gender-based toys? Although both children promote gender-neutral sensory toys such as slime and splat balls, they do promote strongly gendered toys from Pixie’s Pix. Hunter also promotes gendered toys that are not tagged to Pixie’s Pix, including Jurassic World dinosaur toys (tying into the film release). One post by Hunter features a (paid) cross-promotion of PlayStation 5 themed Donut King donuts (with a competition to win a PlayStation 5 by buying the donuts). In contrast, Pixie posts a paid promotion of a high-tea event to promote My Little Ponies. Hunter’s posts of toys and leisure items that do not tag Pixie’s toyshop include him on a go-kart, buying rugby gear, and with an ‘airtasker’ (paid assistant) helping him sort his Nerf gun collection. There are posts of both children playing and doing ‘regular’ children’s activities, including sport (Pixie plays netball, Hunter rugby), with their dog, ice-skating, and swimming (albeit often at expensive resorts), while Hunter and Pixie both wear, unbox, and tag some high-end children’s clothes brands such as Balmain and promote department store Myer. RQ3: Do the children promote products that are traditionally aimed at adults? If so, how are these ‘toys’ presented, and what are they? The Cambridge dictionary provides the following two definitions of toys, with one showing that ‘toys’ may also be considered as objects of pleasure for adults. A toy is “an object for children to play with” while it can also be “an object that is used by an adult for pleasure rather than for serious use”. The very meaning of the word toys shows the crossover between the adult and children’s world. The more ‘adult’ products promoted by Pixie are highly gendered, with expensive bags, clothes, make-up, and skin care regularly featured on her account. These are arguably toys but also teen or adult objects of aspiration, with Pixie’s collection of handbags featured and the brand tagged. The bag collection includes brightly coloured bags by Australian designer Poppy Lissiman. Other female-focussed brands include a hairdryer brand, with photos and videos posted of Pixie ‘playing’ at dressing up and ‘getting ready’, using skincare, make-up, and hair products. These toys cater to age demographics older than Pixie. Hunter is pictured in posts on a jet-ski, and in others with a mobile and tablet, or washing a Tesla car and with a helicopter. The gendered tropes of girls being concerned with their appearance, and boys interested in vehicles, action, and competitive (video) games appear to be borne out in the posts from the two children. Discussion and Conclusion As an entrepreneur, Jacenko has capitalised on her daughter’s and son’s personal brands that she has co-created by launching and promoting a toyshop named after her daughter, following the success of her children’s promotion of toys for other companies and Pixie’s successful hairbow line. The toy shop arose out of Pixie promoting sales of fidget spinners during the pandemic lockdowns where toy sales rose sharply across the world. The children are also now on TikTok, and while they have a toy review channel on YouTube it has not been posted on for three years. Therefore, it is safe to assume that Instagram is one of the main channels for the children to promote the toyshop. In an online newspaper article describing the success of Pixie’s toyshop and the purchase of an expensive Mercedes car, Jacenko said that the children work hard, and the car was their “reward” (Scanlan). “The help both her brother and her [Pixie] give me on the buying (every night we work on new style selections and argue over it), the packing, the restocking, goes well beyond their years”, Jacenko is quoted as saying. “We’ve made a pact, we must keep going, work harder. Next, it’s a Rolls Royce.” Analysis of the children’s Instagram pages shows highly gendered promotion of toys. The children also promote a variety of high-end, aspirational tween, teen, and adult ‘toys’, including clothes, make-up, and skincare (Pixie) and expensive cars (Hunter and Pixie). Gender stereotyping has been found in adult influencer content (see, for example, Jorge et al.) and researchers have also pointed to sexualisation of young girl influencers on Instagram (Llovet et al.). Our research potentially echoes these findings. Posts from the children regularly include aspirational commodities that blur the lines between adult and child items of desire. Concerns have been raised in other academic articles (and in government reports) regarding the possible exploitation of children’s labour by parents and marketers to promote brands, including toys, on social media (see, for example, Ågren; De Veirman et al.; House of Commons; Masterson). The French government is believed to be the only government to have moved to regulate regarding the labour of children as social media influencers, and the same government at time of writing was debating laws to enshrine children’s right to privacy on social media, to stop the practice of ‘sharenting’ or parents sharing their children’s images and other content on social media without their children’s consent (Rieffel). Mainstream media including Teen Vogue (Fortesa), and some influencers themselves, have also started to raise issues relevant to ‘kidfluencers’. In the state of Utah, USA, the government has introduced laws to stop children under 18 having access to social media without parents’ consent, although some view this as potentially having some negative impacts (Singer). The ethics and impact of toy advertorials on children by social media influencers, with little or no disclosure of the posts being advertisements, have also been discussed elsewhere (see, for example, House of Commons; Jaakkola), with Rahali and Livingstone offering suggestions aimed key stakeholders. It has been found that beyond the marketing of toys and adult ‘luxuries’ to kids, other products that potentially harm children (for example, junk food and e-cigarettes) are also commonly seen in sponsored content on Instagram and YouTube aimed at children (Fleming‐Milici, Phaneuf, and Harris; Smith et al.). Indeed, it could be argued that e-cigarettes have been positioned as playthings and are appealing to children. While we may bemoan the loss of innocence of children, with the children in this analysis posed by their entrepreneurial mother as purveyors of material goods including toys, it is useful to remember that perhaps it has always been a conundrum, given the purpose of toy marketing is to make commercial sales. Children’s toys have always reflected and shaped society’s culture, often with surprisingly sinister and adult overtones, including the origins of Barbie as a male ‘sex’ toy (Bainbridge) and the blatant promotion of guns and other weapons to boys (for example the famous Mattel ‘burp’ gun of the 50s and 60s), through advertising and sponsorship of television (Hains and Jennings). Recently, fashion house Balenciaga promoted its range of adult bags using children as models via Instagram – the bags are teddy bears dressed in bondage outfits and the marketing stunt caused considerable backlash, with the sexually dressed bears and use of children raising outrage (Deguara). Were these teddy bags framed as children’s toys for adults or adult toys for children? The line was blurred. This research has limitations as it is focussed on a case study in one country (but with global reach through Instagram). However, the current analysis is believed to be one of the first to focus on children’s promotion of toys through Instagram, by two children’s influencers, a relatively new marketing approach aimed at children. As the article was being finalised, the children’s mother announced that as Pixie was transitioning into high school and wanted to focus on her studies rather than running a business, the toy business would conclude but Pixie’s Bows would continue (Madigan). In the UK, recent research by Livingstone et al. for the Digital Futures Commission potentially offers a way forward related to this phenomenon, when viewed alongside the analysis of our case study. Their final report (following research with children) suggests a Playful by Design Tool that would be useful for designers and brands, but also children, parents, regulators, and other stakeholders. Principles such as adopting ethical commercial models, being age-appropriate and ensuring safety, make sense when applied to kidfluencers and those that stand to benefit from their playbour. It appears that governments, society, some academics, and the media are starting to question the current generally unrestricted frameworks related to social media in general (see, for example, the ACCC’s ongoing enquiry) and toy and other marketing by kids to kids on social media specifically (House of Commons). We argue that more frameworks, and potentially laws, are required in this mostly unregulated space. Through our case study we have highlighted key areas of concern on one of the world’s most popular platforms for children and teens, including privacy issues, commodification, and gendered and ‘stealth’ marketing of toys through ‘advertorials’. We also acknowledge that children do gain playful and social benefits and entertainment from seeing influencers online. Given that it has been shown that gendered marketing of toys (and increased focus on appearance for girls through Instagram) could be potentially harmful to children’s self-esteem, and with related concerns on the continued commodification of childhood, further research is also needed to discover the responses and views of children to these advertorials masquerading as cute content. References Abidin, Crystal. "Micromicrocelebrity: Branding Babies on the Internet." M/C Journal 18.5 (2015). <https://doi.org/10.5204/mcj.1022>. ———. "#Familygoals: Family Influencers, Calibrated Amateurism, and Justifying Young Digital Labor." 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While the term “visual literacy” has grown in popularity in the last 50 years, its meaning remains nebulous. It is described variously as: a vehicle for aesthetic appreciation, a means of defence against visual manipulation, a sorting mechanism for an increasingly data-saturated age, and a prerequisite to civic inclusion (Fransecky 23; Messaris 181; McTigue and Flowers 580). Scholars have written extensively about the first three subjects but there has been less research on how visual literacy frames civic life and how it might help the public as a tool to address disadvantage and assist in removing social and cultural barriers. This article examines a forerunner to visual literacy in the push to create an international symbol language born out of popular education movements, a project that fell short of its goals but still left a considerable impression on graphic media. This article, then, presents an analysis of visual literacy campaigns in the early postwar era. These campaigns did not attempt to invent a symbolic language but posited that images themselves served as a universal language in which students could receive training. Of particular interest is how the concept of visual literacy has been mobilised as a pedagogical tool in design, digital humanities and in broader civic education initiatives promoted by Third Space institutions. Behind the creation of new visual literacy curricula is the idea that images can help anchor a world community, supplementing textual communication. Figure 1: Visual Literacy Yearbook. Montebello Unified School District, USA, 1973. Shedding Light: Origins of the Visual Literacy Frame The term “visual literacy” came to the fore in the early 1970s on the heels of mass literacy campaigns. The educators, creatives and media theorists who first advocated for visual learning linked this aim to literacy, an unassailable goal, to promote a more radical curricular overhaul. They challenged a system that had hitherto only acknowledged a very limited pathway towards academic success; pushing “language and mathematics”, courses “referred to as solids (something substantial) as contrasted with liquids or gases (courses with little or no substance)” (Eisner 92). This was deemed “a parochial view of both human ability and the possibilities of education” that did not acknowledge multiple forms of intelligence (Gardner). This change not only integrated elements of mass culture that had been rejected in education, notably film and graphic arts, but also encouraged the critique of images as a form of good citizenship, assuming that visually literate arbiters could call out media misrepresentations and manipulative political advertising (Messaris, “Visual Test”). This movement was, in many ways, reactive to new forms of mass media that began to replace newspapers as key forms of civic participation. Unlike simple literacy (being able to decipher letters as a mnemonic system), visual literacy involves imputing meanings to images where meanings are less fixed, yet still with embedded cultural signifiers. Visual literacy promised to extend enlightenment metaphors of sight (as in the German Aufklärung) and illumination (as in the French Lumières) to help citizens understand an increasingly complex marketplace of images. The move towards visual literacy was not so much a shift towards images (and away from books and oration) but an affirmation of the need to critically investigate the visual sphere. It introduced doubt to previously upheld hierarchies of perception. Sight, to Kant the “noblest of the senses” (158), was no longer the sense “least affected” by the surrounding world but an input centre that was equally manipulable. In Kant’s view of societal development, the “cosmopolitan” held the key to pacifying bellicose states and ensuring global prosperity and tranquillity. The process of developing a cosmopolitan ideology rests, according to Kant, on the gradual elimination of war and “the education of young people in intellectual and moral culture” (188-89). Transforming disparate societies into “a universal cosmopolitan existence” that would “at last be realised as the matrix within which all the original capacities of the human race may develop” and would take well-funded educational institutions and, potentially, a new framework for imparting knowledge (Kant 51). To some, the world of the visual presented a baseline for shared experience. Figure 2: Exhibition by the Gesellschafts- und Wirtschaftsmuseum in Vienna, photograph c. 1927. An International Picture Language The quest to find a mutually intelligible language that could “bridge worlds” and solder together all of humankind goes back to the late nineteenth century and the Esperanto movement of Ludwig Zamenhof (Schor 59). The expression of this ideal in the world of the visual picked up steam in the interwar years with designers and editors like Fritz Kahn, Gerd Arntz, and Otto and Marie Neurath. Their work transposing complex ideas into graphic form has been rediscovered as an antecedent to modern infographics, but the symbols they deployed were not to merely explain, but also help education and build international fellowship unbounded by spoken language. The Neuraths in particular are celebrated for their international picture language or Isotypes. These pictograms (sometimes viewed as proto-emojis) can be used to represent data without text. Taken together they are an “intemporal, hieroglyphic language” that Neutrath hoped would unite working-class people the world over (Lee 159). The Neuraths’ work was done in the explicit service of visual education with a popular socialist agenda and incubated in the social sphere of Red Vienna at the Gesellschafts- und Wirtschaftsmuseum (Social and Economic Museum) where Otto served as Director. The Wirtschaftsmuseum was an experiment in popular education, with multiple branches and late opening hours to accommodate the “the working man [who] has time to see a museum only at night” (Neurath 72-73). The Isotype contained universalist aspirations for the “making of a world language, or a helping picture language—[that] will give support to international developments generally” and “educate by the eye” (Neurath 13). Figure 3: Gerd Arntz Isotype Images. (Source: University of Reading.) The Isotype was widely adopted in the postwar era in pre-packaged sets of symbols used in graphic design and wayfinding systems for buildings and transportation networks, but with the socialism of the Neuraths’ peeled away, leaving only the system of logos that we are familiar with from airport washrooms, charts, and public transport maps. Much of the uptake in this symbol language could be traced to increased mobility and tourism, particularly in countries that did not make use of a Roman alphabet. The 1964 Olympics in Tokyo helped pave the way when organisers, fearful of jumbling too many scripts together, opted instead for black and white icons to represent the program of sports that summer. The new focus on the visual was both technologically mediated—cheaper printing and broadcast technologies made the diffusion of image increasingly possible—but also ideologically supported by a growing emphasis on projects that transcended linguistic, ethnic, and national borders. The Olympic symbols gradually morphed into Letraset icons, and, later, symbols in the Unicode Standard, which are the basis for today’s emojis. Wordless signs helped facilitate interconnectedness, but only in the most literal sense; their application was limited primarily to sports mega-events, highway maps, and “brand building”, and they never fulfilled their role as an educational language “to give the different nations a common outlook” (Neurath 18). Universally understood icons, particularly in the form of emojis, point to a rise in visual communication but they have fallen short as a cosmopolitan project, supporting neither the globalisation of Kantian ethics nor the transnational socialism of the Neuraths. Figure 4: Symbols in use. Women's bathroom. 1964 Tokyo Olympics. (Source: The official report of the Organizing Committee.) Counter Education By mid-century, the optimism of a universal symbol language seemed dated, and focus shifted from distillation to discernment. New educational programs presented ways to study images, increasingly reproducible with new technologies, as a language in and of themselves. These methods had their roots in the fin-de-siècle educational reforms of John Dewey, Helen Parkhurst, and Maria Montessori. As early as the 1920s, progressive educators were using highly visual magazines, like National Geographic, as the basis for lesson planning, with the hopes that they would “expose students to edifying and culturally enriching reading” and “develop a more catholic taste or sensibility, representing an important cosmopolitan value” (Hawkins 45). The rise in imagery from previously inaccessible regions helped pupils to see themselves in relation to the larger world (although this connection always came with the presumed superiority of the reader). “Pictorial education in public schools” taught readers—through images—to accept a broader world but, too often, they saw photographs as a “straightforward transcription of the real world” (Hawkins 57). The images of cultures and events presented in Life and National Geographic for the purposes of education and enrichment were now the subject of greater analysis in the classroom, not just as “windows into new worlds” but as cultural products in and of themselves. The emerging visual curriculum aimed to do more than just teach with previously excluded modes (photography, film and comics); it would investigate how images presented and mediated the world. This gained wider appeal with new analytical writing on film, like Raymond Spottiswoode's Grammar of the Film (1950) which sought to formulate the grammatical rules of visual communication (Messaris 181), influenced by semiotics and structural linguistics; the emphasis on grammar can also be seen in far earlier writings on design systems such as Owen Jones’s 1856 The Grammar of Ornament, which also advocated for new, universalising methods in design education (Sloboda 228). The inventorying impulse is on display in books like Donis A. Dondis’s A Primer of Visual Literacy (1973), a text that meditates on visual perception but also functions as an introduction to line and form in the applied arts, picking up where the Bauhaus left off. Dondis enumerates the “syntactical guidelines” of the applied arts with illustrations that are in keeping with 1920s books by Kandinsky and Klee and analyse pictorial elements. However, at the end of the book she shifts focus with two chapters that examine “messaging” and visual literacy explicitly. Dondis predicts that “an intellectual, trained ability to make and understand visual messages is becoming a vital necessity to involvement with communication. It is quite likely that visual literacy will be one of the fundamental measures of education in the last third of our century” (33) and she presses for more programs that incorporate the exploration and analysis of images in tertiary education. Figure 5: Ideal spatial environment for the Blueprint charts, 1970. (Image: Inventory Press.) Visual literacy in education arrived in earnest with a wave of publications in the mid-1970s. They offered ways for students to understand media processes and for teachers to use visual culture as an entry point into complex social and scientific subject matter, tapping into the “visual consciousness of the ‘television generation’” (Fransecky 5). Visual culture was often seen as inherently democratising, a break from stuffiness, the “artificialities of civilisation”, and the “archaic structures” that set sensorial perception apart from scholarship (Dworkin 131-132). Many radical university projects and community education initiatives of the 1960s made use of new media in novel ways: from Maurice Stein and Larry Miller’s fold-out posters accompanying Blueprint for Counter Education (1970) to Emory Douglas’s graphics for The Black Panther newspaper. Blueprint’s text- and image-dense wall charts were made via assemblage and they were imagined less as charts and more as a “matrix of resources” that could be used—and added to—by youth to undertake their own counter education (Cronin 53). These experiments in visual learning helped to break down old hierarchies in education, but their aim was influenced more by countercultural notions of disruption than the universal ideals of cosmopolitanism. From Image as Text to City as Text For a brief period in the 1970s, thinkers like Marshall McLuhan (McLuhan et al., Massage) and artists like Bruno Munari (Tanchis and Munari) collaborated fruitfully with graphic designers to create books that mixed text and image in novel ways. Using new compositional methods, they broke apart traditional printing lock-ups to superimpose photographs, twist text, and bend narrative frames. The most famous work from this era is, undoubtedly, The Medium Is the Massage (1967), McLuhan’s team-up with graphic designer Quentin Fiore, but it was followed by dozens of other books intended to communicate theory and scientific ideas with popularising graphics. Following in the footsteps of McLuhan, many of these texts sought not just to explain an issue but to self-consciously reference their own method of information delivery. These works set the precedent for visual aids (and, to a lesser extent, audio) that launched a diverse, non-hierarchical discourse that was nonetheless bound to tactile artefacts. In 1977, McLuhan helped develop a media textbook for secondary school students called City as Classroom: Understanding Language and Media. It is notable for its direct address style and its focus on investigating spaces outside of the classroom (provocatively, a section on the third page begins with “Should all schools be closed?”). The book follows with a fine-grained analysis of advertising forms in which students are asked to first bring advertisements into class for analysis and later to go out into the city to explore “a man-made environment, a huge warehouse of information, a vast resource to be mined free of charge” (McLuhan et al., City 149). As a document City as Classroom is critical of existing teaching methods, in line with the radical “in the streets” pedagogy of its day. McLuhan’s theories proved particularly salient for the counter education movement, in part because they tapped into a healthy scepticism of advertisers and other image-makers. They also dovetailed with growing discontent with the ad-strew visual environment of cities in the 1970s. Budgets for advertising had mushroomed in the1960s and outdoor advertising “cluttered” cities with billboards and neon, generating “fierce intensities and new hybrid energies” that threatened to throw off the visual equilibrium (McLuhan 74). Visual literacy curricula brought in experiential learning focussed on the legibility of the cities, mapping, and the visualisation of urban issues with social justice implications. The Detroit Geographical Expedition and Institute (DGEI), a “collective endeavour of community research and education” that arose in the aftermath of the 1967 uprisings, is the most storied of the groups that suffused the collection of spatial data with community engagement and organising (Warren et al. 61). The following decades would see a tamed approach to visual literacy that, while still pressing for critical reading, did not upend traditional methods of educational delivery. Figure 6: Beginning a College Program-Assisting Teachers to Develop Visual Literacy Approaches in Public School Classrooms. 1977. ERIC. Searching for Civic Education The visual literacy initiatives formed in the early 1970s both affirmed existing civil society institutions while also asserting the need to better inform the public. Most of the campaigns were sponsored by universities, major libraries, and international groups such as UNESCO, which published its “Declaration on Media Education” in 1982. They noted that “participation” was “essential to the working of a pluralistic and representative democracy” and the “public—users, citizens, individuals, groups ... were too systematically overlooked”. Here, the public is conceived as both “targets of the information and communication process” and users who “should have the last word”. To that end their “continuing education” should be ensured (Study 18). Programs consisted primarily of cognitive “see-scan-analyse” techniques (Little et al.) for younger students but some also sought to bring visual analysis to adult learners via continuing education (often through museums eager to engage more diverse audiences) and more radical popular education programs sponsored by community groups. By the mid-80s, scores of modules had been built around the comprehension of visual media and had become standard educational fare across North America, Australasia, and to a lesser extent, Europe. There was an increasing awareness of the role of data and image presentation in decision-making, as evidenced by the surprising commercial success of Edward Tufte’s 1982 book, The Visual Display of Quantitative Information. Visual literacy—or at least image analysis—was now enmeshed in teaching practice and needed little active advocacy. Scholarly interest in the subject went into a brief period of hibernation in the 1980s and early 1990s, only to be reborn with the arrival of new media distribution technologies (CD-ROMs and then the internet) in classrooms and the widespread availability of digital imaging technology starting in the late 1990s; companies like Adobe distributed free and reduced-fee licences to schools and launched extensive teacher training programs. Visual literacy was reanimated but primarily within a circumscribed academic field of education and data visualisation. Figure 7: Visual Literacy; What Research Says to the Teacher, 1975. National Education Association. USA. Part of the shifting frame of visual literacy has to do with institutional imperatives, particularly in places where austerity measures forced strange alliances between disciplines. What had been a project in alternative education morphed into an uncontested part of the curriculum and a dependable budget line. This shift was already forecasted in 1972 by Harun Farocki who, writing in Filmkritik, noted that funding for new film schools would be difficult to obtain but money might be found for “training in media education … a discipline that could persuade ministers of education, that would at the same time turn the budget restrictions into an advantage, and that would match the functions of art schools” (98). Nearly 50 years later educators are still using media education (rebranded as visual or media literacy) to make the case for fine arts and humanities education. While earlier iterations of visual literacy education were often too reliant on the idea of cracking the “code” of images, they did promote ways of learning that were a deep departure from the rote methods of previous generations. Next-gen curricula frame visual literacy as largely supplemental—a resource, but not a program. By the end of the 20th century, visual literacy had changed from a scholarly interest to a standard resource in the “teacher’s toolkit”, entering into school programs and influencing museum education, corporate training, and the development of public-oriented media (Literacy). An appreciation of image culture was seen as key to creating empathetic global citizens, but its scope was increasingly limited. With rising austerity in the education sector (a shift that preceded the 2008 recession by decades in some countries), art educators, museum enrichment staff, and design researchers need to make a case for why their disciplines were relevant in pedagogical models that are increasingly aimed at “skills-based” and “job ready” teaching. Arts educators worked hard to insert their fields into learning goals for secondary students as visual literacy, with the hope that “literacy” would carry the weight of an educational imperative and not a supplementary field of study. Conclusion For nearly a century, educational initiatives have sought to inculcate a cosmopolitan perspective with a variety of teaching materials and pedagogical reference points. Symbolic languages, like the Isotype, looked to unite disparate people with shared visual forms; while educational initiatives aimed to train the eyes of students to make them more discerning citizens. The term ‘visual literacy’ emerged in the 1960s and has since been deployed in programs with a wide variety of goals. Countercultural initiatives saw it as a prerequisite for popular education from the ground up, but, in the years since, it has been formalised and brought into more staid curricula, often as a sort of shorthand for learning from media and pictures. The grand cosmopolitan vision of a complete ‘visual language’ has been scaled back considerably, but still exists in trace amounts. Processes of globalisation require images to universalise experiences, commodities, and more for people without shared languages. Emoji alphabets and globalese (brands and consumer messaging that are “visual-linguistic” amalgams “increasingly detached from any specific ethnolinguistic group or locality”) are a testament to a mediatised banal cosmopolitanism (Jaworski 231). In this sense, becoming “fluent” in global design vernacular means familiarity with firms and products, an understanding that is aesthetic, not critical. It is very much the beneficiaries of globalisation—both state and commercial actors—who have been able to harness increasingly image-based technologies for their benefit. To take a humorous but nonetheless consequential example, Spanish culinary boosters were able to successfully lobby for a paella emoji (Miller) rather than having a food symbol from a less wealthy country such as a Senegalese jollof or a Morrocan tagine. This trend has gone even further as new forms of visual communication are increasingly streamlined and managed by for-profit media platforms. The ubiquity of these forms of communication and their global reach has made visual literacy more important than ever but it has also fundamentally shifted the endeavour from a graphic sorting practice to a critical piece of social infrastructure that has tremendous political ramifications. Visual literacy campaigns hold out the promise of educating students in an image-based system with the potential to transcend linguistic and cultural boundaries. This cosmopolitan political project has not yet been realised, as the visual literacy frame has drifted into specialised silos of art, design, and digital humanities education. It can help bridge the “incomplete connections” of an increasingly globalised world (Calhoun 112), but it does not have a program in and of itself. Rather, an evolving visual literacy curriculum might be seen as a litmus test for how we imagine the role of images in the world. 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